DiscoverOrg

JANUARY 8, 2019

An advanced analytics platform that can show what different customers look like. Historically, we gave them 300 accounts and told them simply to work this cohort. A focus on hiring the right people, clear data input and lots of it, and all of that plugged into an analytical model spits out the analytics.

Intent Data 149

Intent Data Intent Signal B2B Intent 149

DiscoverOrg

JANUARY 29, 2019

’ It’s a really effective way to bubble up companies using specific technologies that work especially well with DiscoverOrg, and redouble our effort towards those accounts – instead of trying to cover all of the ground evenly.” You could ask: “A lot of our clients come over because they love our intuitive analytics.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

DiscoverOrg

FEBRUARY 21, 2019

This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Read it: So It’s Your First Day as the Chief Marketing Officer… Identify what isn’t working and make changes. Breaking old habits is hard.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

DiscoverOrg

APRIL 5, 2016

What do you see as the most promising next thing from predictive analytics? Where do existing predictive analytics solutions fall short – where are there opportunities for advancement? HS: Predictive analytics is great, but the key missing piece is having the data to do something with it.

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Top of Funnel Marketing Management 120

DiscoverOrg

NOVEMBER 9, 2016

Access to high-quality contact data, market trends, and emerging predictive analytics tools allow for rapid segmentation of high-quality accounts and prospects. Storytelling, Trust, and Persistence Work in Harmony. Modern sales teams are now more data-driven than ever before. Or, as we like to call it, the art and science of sales.

Top of Funnel 229

Top of Funnel Conversion Cold Calling Storytelling 229

DiscoverOrg

OCTOBER 23, 2016

The Account-Based Model is the Vehicle Maintained by the Predictive Analytic Pit Crew. They work in tandem with our business Triggers and provide actionable account-based business intelligence for top-ranked accounts. Rounding out this solid racing team is DealPredict and OppAlerts – our Account-Based Marketing toolkit.

Budget Programs 120

Budget Programs Tools Lead Ranking Work Management 120

DiscoverOrg

NOVEMBER 17, 2016

He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication). How do they work in concert? Is it evolving like the marketing technology stacks have? What role do all of these play?

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120