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Website Personalization: The Future of B2B Marketing

6sense

Statistics from 23 Shocking Content Personalization Stats by Jeff Zelaya. These jarring statistics point to a need for marketers to not only use, but master, website personalization. How do you tailor every element of your website to create a positive experience for a prospect you’ve never met?

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7 Ways Big Data Restricts Marketing Analytics

Crimson Marketing

” What’s missing in the current marketer’s mindset towards marketing analytics is that customer data “is suitable for some applications and analyses but unsuitable for others.” Below we’ll explore what areas contain restrictions for customer data and how that is significant for marketing analytics.

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Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

Source: FinancesOnline The testing process involves randomly showing users two or more page variants and then using statistical analysis to determine which version performs better. Marketers can use the results to measure user behavior and make decisions based on statistics. Difficulty achieving statistical significance.

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Top 16 E-Commerce Web Development Trends for 2024

Huptech Web

Thеrе arе millions of statistics out thеrе for you. Thеsе statistics arеn’t just raw data; thеy serve as thе gateway to adopting the latеst trеnds in thе е-commеrcе businеss. Supposе thе statistics mentioned earlier havеn’t convincеd you. Supposе thе statistics mentioned earlier havеn’t convincеd you.

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Personalized Marketing Matters! How to Deliver Customized Messaging to Target Accounts

Engagio

According to an article by Instapage , 79 percent of organizations that exceeded revenue goals have a documented personalization strategy. The article showcases some eye-opening statistics regarding personalization, including that “lack of content relevancy generates 83 percent lower response rates in the average marketing campaign.”

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B2B Marketers Should Stop A/B Testing in 2018

FunnelEnvy

Tests conclude when there is either a statistically significant change in an onsite conversion goal or the test is deemed inconclusive (which happens frequently). – Traffic limitations, achieving statistical significance and a linear testing process makes getting results from experimentation a long process. . KPIs That Matter.

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10 Split Testing Tools to Grow Your Optimization Program

Convert

It’s simple, free to use, and we can integrate directly with Google Analytics with no engineering resources. However, as we look towards more sophisticated integrations and personalization capabilities, we’ll be considering other tools. Alex Birkett of Workato. Client Side, Server Side or Both? Do they serve Enterprise?