KoMarketing Associates

JUNE 29, 2016

Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). Salesforce.com.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Adobe Experience Cloud Blog

NOVEMBER 3, 2009

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. This is more relevant than ever since marketers may wish to use Salesforce.com to track events like seminars that may have a registration fee. Want to know more about this release and everything else Salesforce.com ?

Salesforce.com 48

Salesforce.com Features Marketing Management Marketing Analytics Tools 48

Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Q: What do marketers need to look out for in CRM analytics? The next interview in the B2B Marketing Thought Leader interview series is with David Taber.

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

B2B Marketing Analytics

APRIL 3, 2022

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. We live in a world wherein a multitude of marketing tactics and channels are used by organizations to engage with their customers.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Customer Experience Matrix

OCTOBER 24, 2014

I meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service. automated modeling crm marketing automation predictive analytics predictive marketing predictive modeling salespredict'

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. SQOs to Deals.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Paul Gillin

FEBRUARY 22, 2011

The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM. Salesforce.com probably comes the closest, Neal argues, but even Salesforce doesn’t have all the pieces in place.

CRM 50

CRM Marketing Management Organization Salesforce.com 50

Heinz Marketing

DECEMBER 9, 2021

Features/functionality: Provides a faster path from prospect to profitable relationship by leveraging data and analytics. The database has information on nearly every company we have ever searched from small 5-10 people organization to larger enterprises. What I like best about the product is how it is integrated into Salesforce.com.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. SQOs to Deals.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. SQOs to Deals.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. The company also offers a suite of analytic applications for database management and predictive modeling.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Rev

JUNE 14, 2019

And just as I hit publish on that post came the news that Google has entered into an agreement to acquire Looker , the data analytics company. Today, the DUNS database includes over 300 million entries for businesses around the world, and is in active use by governments and global organizations.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Allocadia

JUNE 17, 2019

Needless to say, every marketer should be interested to see what a forward-thinking organization like Microsoft is doing with marketing technology. Microsoft includes both Data & Analytics and Planning & Instrumentation in the first two rungs of their stack’s “flow”. Build Multiple Layers of Technologies to Create Clarity.

Marketing Automation Services 55

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 55

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Biznology

JUNE 6, 2018

Marketing automation combined with CRM is a real benefit to sales organizations. – No conversion signal to Google Analytics or AdWords. According to Salesforce.com , 92% of customer interactions happen on the phone. You likely depend upon CRM software to run your entire business. – No (or limited) web-to-lead forms.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Tomorrow People

APRIL 12, 2013

Effective marketing teams organize their workload into controllable and measurable campaigns. Real Analytics. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. These elements became the backbone of the Oktopost social media platform. Campaign Based Publishing.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

Effective marketing teams organize their workload into controllable and measurable campaigns. Real Analytics. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. These elements became the backbone of the Oktopost social media platform. Campaign Based Publishing.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Valasys

JUNE 11, 2019

Looker is an analytics startup similar to Tableau that has raised more than $280 million. Koenig also pointed out that the reason for the fall in the face value of Salesforce shares may be attributed to the speculations in the marketplace that imply that Salesforce has acquired Tableau in order to compensate for its slow organic growth.

Purchase 40

Purchase Software Salesforce.com Acquisitions 40

Customer Experience Matrix

AUGUST 14, 2014

Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. Types of predictive models available. .

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Vidyard

FEBRUARY 13, 2014

We’re all about powering internal and external video collaboration across organizations, all the while ensuring you drive real business value with your videos. The Video Marketing Platform, on the other hand, is designed from the ground up to address the needs of modern marketers while also satisfying the needs of the IT organization.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Hubspot

MARCH 8, 2012

According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. Couldn't have said it better myself, boss!

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Nuvi

MAY 29, 2019

Salesforce.com Chief Evangelist Tiffani Bova discussed customer engagement as a key driver of growth in the Feedback Economy, and she identified it as a competitive differentiator. Among the award recipients was Advocate Aurora Health, which won the “Visibility Award” for increasing organic traffic to its site by 109% year over year.

Conference 40

Conference Lead Scoring Lead Ranking Salesforce.com 40

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Allocadia

APRIL 15, 2019

Needless to say, every marketer should be interested to see what a forward-thinking organization like Microsoft is doing with marketing technology. Microsoft includes both Data & Analytics and Planning & Instrumentation in the first two rungs of their stack’s “flow”. Build Multiple Layers of Technologies to Create Clarity.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 40

Vidyard

OCTOBER 25, 2017

Video Analytics : Track real-time video views, drop-off rates and more to understand which content is the highest in-demand and which videos are solving the most cases. Salesforce, Salesforce Service Cloud, and others are among the trademarks of salesforce.com, inc. More Information: Vidyard Blog Post: [link]. About Vidyard.

Paid Search Agency 77

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 77

Conversica

MAY 6, 2020

the leader in Intelligent Virtual Assistants (IVA) helping organizations attract, acquire and grow customers at scale, announced today it has signed a strategic European reseller partnership with Brussels-based LeadFabric. FOSTER CITY, Calif., – May 06, 2020 – Conversica, Inc. , For more information, visit [link] and [link].

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Vidyard

SEPTEMBER 30, 2014

Vidyard Studio aims to bridge this gap, enabling sales and marketing teams to easily create and share video content while leveraging video analytics to better understand their audiences and improve results. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

JULY 17, 2015

The new service offering will complement Demand Spring’s current portfolio of services that help marketing organizations improve their ability to generate more qualified leads and quickly progress sales pipeline. Our extensive client-side experience with organizations like IBM, Yahoo!,

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

SEPTEMBER 30, 2014

Vidyard Studio aims to bridge this gap, enabling sales and marketing teams to easily create and share video content while leveraging video analytics to better understand their audiences and improve results. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

Vidyard Studio aims to bridge this gap, enabling sales and marketing teams to easily create and share video content while leveraging video analytics to better understand their audiences and improve results. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

LeanData

AUGUST 18, 2014

“Named accounts” is becoming a staple for B2B sales organizations. In Salesforce.com, leads come in as individuals, not accounts. It’s not about throwing big data, business intelligence, and an analytic engine at it. Make sure you have the base demographics, account owners, and their properly tagged in salesforce.com.

Salesforce.com 40

Salesforce.com Marketing Qualified Leads Lead Ranking Top of Funnel 40

LeanData

AUGUST 18, 2014

“Named accounts” is becoming a staple for B2B sales organizations. In Salesforce.com, leads come in as individuals, not accounts. It’s not about throwing big data, business intelligence, and an analytic engine at it. Make sure you have the base demographics, account owners, and their properly tagged in salesforce.com.

Salesforce.com 40

Salesforce.com Marketing Qualified Leads Lead Ranking Top of Funnel 40

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. About Vidyard.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Heinz Marketing

MAY 2, 2022

Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing. When I think about how do organizations really get value? The one thing we haven’t talked about are the metrics and the analytics. I love your question.

CMS Development 98

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 98