| |  Analytics + Multivariate + Segmentation + Trigger | 4 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX JANUARY 17, 2009 Best Practices for Marketing Automation and Demand Generation Campaigns Best practice is to make this more usable by flagging summaries such as “three visits in the past seven days” and making them available for segmentation and event-triggered marketing. near real-time updates: fast access to information about lead behaviors allows quick response, particularly in the form of event-triggered messages. many specialized campaigns: the best practice marketer deploys many campaigns, each tailored to a specific customer segment or business need. advanced analytics training: analytics play a central role in the continuous improvement process. | BUZZ MARKETING FOR TECHNOLOGY NOVEMBER 14, 2012  Why Digital Marketers Need to Get More Personal Furthermore, when it comes to their websites, mobile sites, apps and CRM platforms, major e-commerce players need to realize that only through a customized combination of multivariate testing, optimization and personalization best practices can they truly begin to reach consumers with personalization that is effective and full of impact. Posted in behavioral targeting Personalization. | | | | | |
| CUSTOMER EXPERIENCE MATRIX NOVEMBER 29, 2010 Treehouse Interactive Refines Its Features and Targets Larger Firms Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. Treehouse has since enabled imported data to trigger campaign actions, and promises behavior-based triggers in the near future. Web analytics. These include fine-grained access permissions, split and multivariate testing, easy addition of new tables linked to contact records, and support for non-Roman languages such as Chinese. This might foreshadow attrition problems at other vendors. | CUSTOMER EXPERIENCE MATRIX JULY 14, 2009 SiteCore Adds Analytics and Marketing To Web Content Management Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. SiteCore describes this as closing an “actionability chasm” between analytics and execution. The chasm is created by the traditional approach of using analytical systems (often sold as externally hosted services) that are separate from the underlying content management system. Companies running several separate analytical systems may need several sets of tags. | |
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