24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
FEBRUARY 17, 2016
To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. For lead capture, it offers a 'Welcome Mat' popup CTA, a 'Smart Bar' to increase email subscribers, a scroll-triggered box, and a 'Contact Us' form. Ready?
The 24 Best Email Marketing Tools
FEBRUARY 2, 2017
Easily create multiple types of forms (lighbox popups, floating bars, slide-ins, sidebar forms), control triggering events, target messages to specific pages, and use A/B split testing to optimize results. messaging, targeting messages according to customer behaviour, and watching website and time-related activities like sign-up dates, as email triggers.” — Pricing: free.
SiteCore Adds Analytics and Marketing To Web Content Management
Customer Experience Matrix
JULY 14, 2009
Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. SiteCore describes this as closing an “actionability chasm” between analytics and execution. The chasm is created by the traditional approach of using analytical systems (often sold as externally hosted services) that are separate from the underlying content management system. Companies running several separate analytical systems may need several sets of tags.
Why Digital Marketers Need to Get More Personal
Buzz Marketing for Technology
NOVEMBER 14, 2012
Furthermore, when it comes to their websites, mobile sites, apps and CRM platforms, major e-commerce players need to realize that only through a customized combination of multivariate testing, optimization and personalization best practices can they truly begin to reach consumers with personalization that is effective and full of impact. Posted in behavioral targeting Personalization.