PureB2B

JULY 7, 2021

Your marketing team members are overloaded if they also assist other departments like public relations and customer service, besides reviewing performance data, and trying new marketing techniques. Analytics is Essential for Improvements. Try to simplify efforts and processes so that your team can scale.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Work Management Marketing Management 62

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, SEMs, marketing analytics pros. Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Great for: Brand marketers, content marketers, marketing analytics managers. Converge 2019. Date: Feb. 19-22, 2019. Location: Atlanta, Georgia.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Hubspot

MARCH 27, 2018

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. and was the Director of Public Relations for global fashion brand, Akademiks. Annie is the founder of Annielytics , a boutique marketing agency that specializes in web analytics, data visualization, and SEO.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Contently

MARCH 21, 2023

Then, there is multi-touch attribution , which factors in all of the actions a buyer typically takes during the sales cycle. When designed correctly, multi-touch content attribution models are better suited for companies in the B2B space with longer, more complex sales cycles that leverage three or more marketing channels.

Top of Funnel 109

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 109

Vidyard

OCTOBER 13, 2016

Engaged employees really can drive success in all areas of your business, including talent acquisition, sales, and customer and public relations. It seems like work life is getting more and more hectic, and people are relying so much on multi-tasking to get things done. Reason #2: Video is relatable, honest, and memorable.

Loyalty 50

Loyalty Video Marketing Advertising Mediums Peer-to-peer 50

Hubspot

FEBRUARY 26, 2015

Finally, we reviewed what inbound channels you are currently using and evaluated what makes sense for your higher education institution. Their multi-step process captures the prospects primary interest area, why they are considering the program, and their contact information before they are able to download an informational brochure.

Education 28

Education Top of Funnel Webinar Metrics Marketing Strategy 28

Webbiquity

JANUARY 26, 2021

Here’s a quick look at the origins of WPO and which channels, tactics, and media matter most today for establishing online omnipresence. First, it clearly identified five channels, or types of presence, marketers needed to focus on. Influencer marketing is a key strategy within the earned-media channel.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. navigation, placement of content, imagery, etc.) co-registration, email list purchases, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Webbiquity

DECEMBER 30, 2013

Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. 9 downloadable custom Google Analytics reports by iMedia Connection. Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. To PR professionals? To bloggers?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Online Marketing Institute

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Multi-Platform/Focus Company. Newsletter.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Eventbrite will also list your public event in its directory. You can even track your registration page in Google Analytics.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. A social media manager is a person who is in charge of representing your brand across social media channels. Analytical Thinking. Trend Savvy.

Social Media 131

Social Media Work Management Marketing Management Media 131

Single Grain

APRIL 25, 2022

Key Services: Launching multi-channel paid marketing campaigns. They launch multi-channel campaigns to increase brand awareness at a bigger scale, reach high-intent conversions, scale brand advertising, and lower your customer acquisition costs. Displaying ads on Google, Microsoft, and other channels. BPI Sports.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Contently

JULY 29, 2016

The thinking was that if Accenture already handled companies’ business strategy and intelligence, technology, infrastructure, and cloud computing needs, why not take on digital marketing, mobility, and analytics, too? “The content [we] create is driven by the brand and not the channel. ” And the winner is?

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Paid Search Agency 60

B2B Marketing Zone Posts

JUNE 9, 2010

By now you’ve probably become aware of the “fake&# BP global public relations account on Twitter spewing humorous observations such as: “We feel terrible about spilling oil in American waters, we’ll make sure the next spill happens where the terrorists live. Customer Analytics. bpcares&#. Hot Topics. May 18, 2010.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Directive Agency

APRIL 28, 2017

These longer-timeline projects include strategies like brand building, demand generation, public relations, content marketing, and many more. It’s an arduous process that requires multiple touches across many different social B2B marketing channels. Analytical Breakdown of Series C Software OKV.

Lead Ranking 75

Lead Ranking Lead Scoring Work Management Marketing Management 75

SnapApp

DECEMBER 14, 2016

so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Tell your story using all available multi-media. Be yourself, help others and add value.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles. ActiveCampaign.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Convince & Convert

MARCH 2, 2010

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ). It is Mobile on the radar? link] caitlinmc RT @jaybaer Wow!

Business 117

Business Paid Search Agency Social Media Analysis 117