Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. Blogging is a commitment to yourself and anyone reading.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results.

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. If they are social media savvy, you can follow up via Twitter direct message. It’s in our DNA. Customer service?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Industrial Marketing Today

JUNE 12, 2010

My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. Measure the results and use the statistical evidence to determine whether to publish your prices on your website. In other words, measure and prove it! Create an online Pricing/Prices page.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Convince & Convert

MARCH 23, 2010

Pay attention to your statistics with regard to calls to actions. And many of us in the social media space are guilty of that particular sin. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Thanks for the help.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Stelzner on Vimeo.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

AUGUST 18, 2010

What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How can we make a viral video that gets thousands of views?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. applications like Facebook, Twitter, Skype, etc. That said there are some options. Hope that helps!

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. Of the top 10 posts, only number 4 and number 10 are semi-recent.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Single Grain

JANUARY 31, 2020

This is a sophisticated business analytics software that draws all your performance indicators and metrics into a unified, accessible location. Marketers can use this analytics and call tracking solution for campaign attribution and conversion reporting from inbound phone calls. How Much Does Supermetrics Cost?

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

AUGUST 26, 2010

For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook. or engaged in brand reputation management, often on a weekly basis.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. It’s a good choice for agencies, too.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. Well, I got to start a Twitter feed for one client, but we no longer work for them. And, it’s harder to get rid of you and that “media relations” retainer. He’s been relatively happy at his new job, but is looking for the next career challenge.

Social Media 138

Social Media Media PR Webinar Metrics 138

Industrial Marketing Today

OCTOBER 26, 2009

You are excited until you see two key site statistics that burst your bubble. The above two web analytics are not mere statistics for your webmaster. You begin to see great results with hundreds of new visitors coming to your site everyday. They are: 1. They have a direct impact on your bottom line.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Billable work that will make us look awesomely smart to our clients, but hey!

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Billable work that will make us look awesomely smart to our clients, but hey!

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 23, 2010

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. I’ve been wondering whether the Open Graph API will yield an explosion in Facebook-powered satellite applications (like the 2,000+ Twitter add-ons that all seems to start with “tw…&# ). .

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164

Hubspot

JUNE 25, 2018

There are over 200 timed and guided meditation sessions with statistics that help you keep track of your journey. There is also app integration with numerous other resources you may be using at the office, such as Dropbox, Google Drive, and Twitter. Mindfulness can help you do just that. Email Apps. The app costs $0.07

Product 101

Product Best Practices Work Management User-Generated Content 101

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. It’s a good choice for agencies, too.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 7, 2010

The last time I heard that line of reasoning en mass was when legions were objecting to a new thing called Twitter. Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. I chose geo-location apps as the topic for my session. Go for it in the comments.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. it’s difficult to get into much detail.

Business 116

Business Paid Search Agency Social Media Analysis 116

Sprout Social

OCTOBER 3, 2018

It’s totally okay to brag that you voted on IG, Twitter, Facebook, etc – even if you don’t want to say for whom! When BlackBerry Tweeted out a (now deleted) message urging its last bastion of loyal users to keep up with the brand on Twitter from an iPhone, people noticed. Do your research and decide. Video content.

Social Media 110

Social Media Paid Content Campaigns Media 110