Top 10 AI Marketing Analytics Tools
CMSWire
APRIL 12, 2024
Explore the top AI tools for marketing data analysis and learn how to navigate the martech landscape. Continue reading.
Adopting consent-based analytics for long-term marketing success
Martech
APRIL 16, 2024
It’s important to start monitoring consent management as part of your digital analytics strategy. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. Choosing the correct tools Implementing consent doesn’t have to be scary.
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8 Content Marketing Research Tools You Should Be Using
Marketing Insider Group
OCTOBER 16, 2023
The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Performance analytics.
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What’s the Best Alternative to Google Universal Analytics for SMBs?
Webbiquity
MAY 16, 2023
end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)
How to Improve Demand Generation with Empathy
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. December 14th, 2021 at 11:00 am PST, 2:00 pm EST, 6:00 pm GMT
12 Essential Marketing Analytics Tools for 2024 (Free & Paid)
Ahrefs
NOVEMBER 9, 2023
In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you to do more of what works. Google Analytics 4 (GA4) comes with almost everything you need to see how … Read more ›
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Performance Marketing: Tools, Techniques and Best Practices
Marketing Insider Group
NOVEMBER 6, 2023
In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing? Then the internet came along and changed the game.
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What is predictive analytics?
Martech
APRIL 23, 2024
Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Predictive analytics can be used in almost any field, from climate change to sports. The predictive analytics solutions market has grown steadily over the past 10 years. Classification models.
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Three Crucial Classes of Marketing Analytics Tools
Webbiquity
AUGUST 7, 2018
The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools.
Top 9 Data Analytics Tools for Smarter Marketing Decisions
Outgrow
MARCH 18, 2024
Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?
Top 9 Data Analytics Tools for Smarter Marketing Decisions
Outgrow
MARCH 18, 2024
Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?
The Best Twitter Analytics Tools
Brandwatch Marketing
JULY 6, 2022
With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.
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44% of Marketers Only ‘Moderately’ Confident in Their Data and Analytics
KoMarketing Associates
AUGUST 16, 2022
Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them. This suggests that improved accessibility may yield more benefits for marketers who attempt to leverage data. Marketers Still Lacking High-Quality Data and Analytics.
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How Web Analytics Can Help You Improve Content Marketing
Marketing Insider Group
NOVEMBER 22, 2021
If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.
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Executive Insights: Imperative Marketing Analytics for the Modern Marketer
Marketing Insider Group
NOVEMBER 10, 2020
As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.
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The Ultimate Guide to Google Analytics for Content Marketing
Marketing Insider Group
NOVEMBER 24, 2020
Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Content marketers should embrace data to improve the performance of content. Google Analytics for Content Marketing: Where to Start.
A B2B Marketer's Secret Weapon: LinkedIn Analytics Tool
Envy
APRIL 3, 2023
Let me tell you about something that's been hiding in plain sight - LinkedIn Analytics Tool. Have you heard of it?
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What You Need to Know About Google Analytics 4 (GA4)
Marketing Insider Group
JULY 24, 2023
Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. Ready to get started with more advanced tracking and more accurate marketing analytics?
10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals
Marketing Insider Group
MAY 11, 2021
If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2% What is Predictive Marketing Analytics?
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Top 5 Critical Website Redesign Analytics Tools
Stevens & Tate
JULY 22, 2022
Your website is the most important marketing tool you have—so it’s no surprise that its design is essential to your success. Website Redesign Analytic Tools You Should Use. The following are five analytic tools that can help guide your website redesign: 1. Google Analytics. Screaming Frog.
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3 low-cost tools for data-driven marketing: Best of the MarTechBot
Martech
MARCH 18, 2024
See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.
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Do you need a marketing attribution and predictive analytics tool?
Martech
DECEMBER 17, 2021
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. How do we currently manage our marketing campaigns?
Anyword Analytics: Your Marketing Command Center – All Copy In One Place
Anyword
APRIL 15, 2024
Data-driven marketing requires a clear understanding of what resonates with your audience. Our new analytics feature empowers you to do just that, by providing a centralized platform to analyze and optimize your marketing copy across all channels.
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The Best Instagram Analytics Tools
Brandwatch Marketing
JULY 4, 2022
If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% Top 7 Free Instagram Analytics Tools. in 2013 to 32.3% Social Bakers.
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The Complete Guide to Leveraging Integrations with Anyword: Unleashing the Power of Analytics and AI in Marketing
Anyword
APRIL 22, 2024
In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.
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Three Web Analytics Tools Worth a Close Look
Webbiquity
JANUARY 30, 2018
Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. Pricing: $39/$79/$179 per month; enterprise pricing by quote.
6 Decision Intelligence Tools You Should Be Using Right Now
Marketing Insider Group
JULY 10, 2023
While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What is decision intelligence, and which tools do you need to be using right now?
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Social Media Analytics Tools Marketers Should Use According to NetBase
Marketing Insider Group
OCTOBER 25, 2018
Optimizing your social media requires analytics, such as KPI according to NetBase. The post Social Media Analytics Tools Marketers Should Use According to NetBase appeared first on Marketing Insider Group. Even though most people […].
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10 Top AI-Based Tools for Marketing and Sales
Webbiquity
JULY 21, 2020
There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. Myth #1: AI is going to take my marketing job. Not to worry. Fortunately, no!
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Does your marketing team need a customer journey analytics tool?
Martech
DECEMBER 9, 2021
Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. Do we have management buy-in?
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Tools and resources: Getting started with Google Analytics 4
Martech
OCTOBER 31, 2022
Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Universal Tag Manager tools. Getting started with Google Analytics 4. Key articles by Google support. Get MarTech!
Web analytics is badly broken
Martech
JANUARY 8, 2024
Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. billion category.
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Reminder – Google is turning off all Universal Analytics services and APIs
Martech
APRIL 5, 2024
Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. What is changing? Get MarTech!
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Marketers roast Google Analytics 4
Martech
JULY 5, 2023
Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. Some are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. Talk to Marketing. Short and sweet. Mind games.
How to choose the best marketing analytics tool for the web
Martech
OCTOBER 5, 2021
Choosing the best marketing analytics tools for your organization’s website takes a certain level of discernment. Not every business depends on pageview tracking; product teams rely on valuable data that some tools aren’t designed to track. Making the case for marketing technology within your organization.
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How to use LinkedIn hashtag analytics to boost content reach
Sprout Social
MARCH 28, 2024
In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.
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Two Tools and a Tactician: Why B2B Marketing Departments Need More
Marketri
APRIL 4, 2024
It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed. The conversation goes something like this: “I have a junior marketer who’s a few years out of school. Before his or her arrival, the company had a marketing agency that refreshed the website and updated the logo.
3 ways MOps can bridge the gap in marketing analytics
Martech
OCTOBER 6, 2023
Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.
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What is customer journey analytics and how are these tools helping marketers?
Martech
OCTOBER 14, 2021
Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics?
Email automation tools for the savvy marketer
Martech
JANUARY 19, 2024
Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help.
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The Top 10 Free Content Analytics Tools
Contently
AUGUST 2, 2021
For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.
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How to use AI analytics for targeted business decisions
Sprout Social
JANUARY 9, 2024
Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. What is AI analytics?
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‘An experience renaissance’ and how customer journey analytics tools fit in
Martech
JULY 21, 2021
Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. That’s also why we’ve just unveiled an all-new MarTech Intelligence Report exploring the sector on marketers’ behalf. It’s the “year of the customer,” after all.
The power of predictive analytics: Is the future now?
Martech
OCTOBER 20, 2023
However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?
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