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Six Lead Generation Trends to Watch in 2021

Webbiquity

With strong underlying links between SEO and voice assistants, voice search can effectively be leveraged for generating local leads. Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently. This is because long-tail keywords more closely reflect normal speech patterns.

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How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101
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20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. The dashboard-type interface supports integrations for many social networks, including Facebook, Twitter, LinkedIn, Instagram, and more.

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111 ChatGPT Prompts to Level Up Your Digital Marketing

Marketing Insider Group

The Recipe for Success: Crafting Effective ChatGPT Prompts for Digital Marketing When you open up ChatGPT, the first thing you’ll see are a few examples of its own prompts: Image Source: LinkedIn But, we’ve learned a few things from our tests that aren’t included on ChatGPT’s landing page. Digital Marketing Analytics 23.

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6 Tips for Crafting a B2B Thought Leadership Marketing Strategy

Outbrain

According to the annual Edelman-LinkedIn thought leadership study , over half of B2B decision makers in 2021 said they spend more than an hour a week reading thought leadership content, and 47% said that thought leadership helped them to discover a brand and lead them to purchase. There’s a good reason for that. The best of all?

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn. 50,000: Invest in long-tail keyword paid search campaigns. Do long-tail keyword paid search campaigns to find low CPC thought-leadership content. 50,000: Create quarterly e-book offers.

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How To Increase Blog Traffic: 25 Proven Strategies for Guaranteed Uplift

Optinmonster

Fortunately, Syed has a simple process for link building. He got Hubspot VAR Inbound Marketing certified, Google AdWords and Google Analytics certified, Hootsuite certified, and completed about 3-4 other marketing-related educational programs. Here’s how it works: First, track your brand mentions. But the best part?