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Thursday, September 10, 2009
Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. For B2B clients, usually marketers quickly move past simple impressions to some more meaningful measure regarding conversion: direct sales, asset downloads, lead generation, and the like.
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Sunday, June 6, 2010
If you’re like most businesses, you don’t have an easy answer when asked if your online marketing and media tactics are “working” or if your social media strategy is generating leads for you. Tags: Advertising Analytics Media Planning Analytics tracking Social Media Or, what is the ROI of each of your tactics?
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Wednesday, February 10, 2010
On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics? You can use lead scoring or a phone call to see whether a lead matches your ideal lead profile.
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Thursday, March 11, 2010
Tags: Analytics b2b Customization B2B marketing B2B Sales Finding visitor intent Intent Inference Lead analytics Visitor Snapshot website analytics
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Thursday, March 11, 2010
Tags: Analytics b2b Customization B2B marketing B2B Sales Finding visitor intent Intent Inference Lead analytics Visitor Snapshot website analytics
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Wednesday, March 17, 2010
Lead scoring allows you to objectively define where each person is in their buying process. Associate Value with each Stage With the buying stages defined, it’s now possible to look at historical conversion rates to understand the value of a lead at each stage. Tags: marketing analysis marketing analytics marketing dashboards
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Tuesday, June 1, 2010
In a previous blog post, I discussed the importance time plays in accurate marketing analytics. Using a methodology that incorporates time is also essential when establishing a foundation for accurate marketing reporting and analytics. Adjusting lead scoring rules and sales alerts by stage.
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Tuesday, December 12, 2006
If you're a true marketer or a hard-core blogger (or both) you have to be into web analytics. Bloggers for the most part write because they want to be heard and your analytics justify the time that you sit at your keyboard (for the most part although my wife still needs convincing and web stats, well they just don't do it).
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Friday, May 2, 2008
So the challenge is connecting our website data (analytics), with marketing data (inquiries and leads) with the sales process and revenue (closing the loop). came across Manoj Jasra post, " B2B Web Analytics: Deeper Dive - Web Analytics World " and thought it was relevant to share.
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Saturday, August 7, 2010
Lead generation and Lead management programs are only as good as the rate of conversions they ensure for a company, and the most difficult part is, there is no set formula to guarantee conversions. This post tries to decode some of these clues, which provide greater insight on a visiting Lead. Finding Visitor Type.
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