Martech

OCTOBER 3, 2022

Analytics platforms. It is not unheard of for a company to change analytics platforms within its stack. A common example is a web analytics platform. Two major players in this space are Adobe Analytics and Google Analytics. Here are a few examples. Device manufacturer influence.

Analytics 110

Analytics Privacy Protection Privacy Marketing Analytics Tools 110

Litmus

AUGUST 11, 2022

billion opens in July 2022 with Litmus Email Analytics. Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.8%. Google Android: 39.8%.

Privacy Protection 130

Privacy Protection Email Marketing Planning Privacy 130

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.9%. Google Android: 34.7%. Gmail: 28.1%.

Privacy Protection 93

Privacy Protection Email Marketing Planning Privacy 93

Martech

MAY 11, 2023

First-party data is becoming increasingly scarce with the introduction of privacy regulations like GDPR and CCPA, as well as the phasing out of third party cookies by Google and other privacy actions by major tech companies along the lines of Apple’s Mail Privacy Protection (MPP) program.

Privacy Protection 122

Privacy Protection Paid Search Agency Advertising Agencies Work Management 122

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.7%. Google Android: 25.4%. Learn why in this blog post.

Privacy Protection 100

Privacy Protection Email Marketing Privacy Mobile Marketing 100

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Google Android: 1.9%. Google Android: 18.2%.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Stats 92

Martech

JULY 28, 2023

In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. For example: Newsletters may have more consumer-oriented inboxes.

Open Rate 97

Open Rate Privacy Protection Marketing Automation Services Privacy 97

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Rethink your marketing data analytics strategies.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Google Android: 2.3%. Apple Mail Privacy Protection: 14.35%. Apple: 51.4%. Gmail: 33.7%. Outlook: 5.3%.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Differentiation 92

Litmus

JULY 8, 2022

We’re excited to add these webmail clients to Litmus Email Analytics , and will continue to measure their impact with email client market share. If you use Litmus Email Analytics , you may have noticed these email clients last month in your Email Analytics reports under “web version.” Google Android: 1.6%. BT Internet.

Privacy Protection 79

Privacy Protection Email Marketing Planning Privacy 79

Litmus

NOVEMBER 18, 2022

We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Google Android: 1.6%. Apple Mail Privacy: 54.6%. Gmail: 28.5%.

Privacy Protection 86

Privacy Protection Email Marketing Trends Privacy 86

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.9%. Google Android: 30.3%. Apple: 57.2%.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Mobile Marketing 78

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.7%. Apple Mail Privacy Protection: 49.4%.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Differentiation 78

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Google Android: 2.0%. Google Android: 14.5%.

Privacy Protection 86

Privacy Protection Email Marketing Privacy Stats 86

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Comes from a Google IP address. Go beyond opens and clicks with Litmus Email Analytics. In what circumstances is Gmail prefetching?

Email Marketing 107

Email Marketing Privacy Protection Open Rate Trigger Marketing 107

DAGMAR Marketing

NOVEMBER 20, 2023

The launch of Google Analytics 4 (GA4) has brought with it a long learning curve and perpetual training. Data thresholding is intended to protect user privacy. If the user or event count is below a certain number, Google will withhold that data. The answer — Google Signals. What are Google Signals?

Doubleclick 52

Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Litmus

APRIL 18, 2024

Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection. A big, big hug to all those email marketers out there working on custom spreadsheets in Excel and Google—you’re getting it done and doing the dirty work.

Email Marketing 94

Email Marketing Marketing Automation Services Work Management Planning 94

Martech

NOVEMBER 28, 2022

Dealing with privacy changes. Despite Google pushing back the deadline for phasing out third-party cookies, new regulations mean marketers must adapt new ways to get consumer data now. There may be some privacy protection fatigue setting in. Garbage in, garbage out is a fact when it comes to data and analytics.

Search Marketing 110

Search Marketing Privacy Protection Privacy Marketing & Strategy 110

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Google Android: 2.1%. Google Android: 5%. So what happened in July? Gmail: 35%. Outlook: 6.3%.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

MAY 24, 2022

Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Rethinking analytics. Privacy-proofing. Some ways to privacy-proof include increasing collection of zero-party data and getting your first-party data in order. Rethinking analytics. AI for personalization. Newsletters.

Email Marketing 119

Email Marketing Trends Paid Search Agency Privacy 119

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Google might feel that the transparency has not been appreciated. It has worked with the U.K.

Privacy 106

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 106

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 121

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 121

Martech

MARCH 16, 2023

Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection. We must adopt privacy-centric marketing solutions to cater to changing consumer demands. Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024.

Work Management 93

Work Management Marketing Management Privacy Marketing Analytics Tools 93

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Tracking at the granular, user-specific level will be more difficult, especially for multi-touch journeys.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Liveintent

DECEMBER 1, 2021

Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. Analytics team. Third-party cookie deprecation and how the industry can prepare and adapt for their eventual departure from the Chrome browser have been the hottest topics of the last few years. Ad Ops team.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Navigate the Channel

JANUARY 3, 2024

percent and Google Android at 2.3 Ensure that your previews look good everywhere you want it to go, or you may suffer from “send fear” Be Attentive to Analytics and Engagement Failing to track and analyze email marketing metrics is a common mistake. Use analytics tools to gain insights, such as these from MailJet.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Hubspot

AUGUST 9, 2017

To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Privacy Shield. EU General Data Protection Regulation (effective May 2018). Children's Online Privacy Protection Rule.

Privacy Policies 78

Privacy Policies Privacy Privacy Protection Marketing Management 78

Adobe Experience Cloud Blog

APRIL 20, 2020

Google recognizes PWAs as well, so they may very well be here to stay. Also, think of setting certain rules such as a goal to decrease bounce rates and having AI help you to analyze automated website analytics. . Creating Pre-made templates. Think of applying automated UX experiments and A/B testing. Boosting security at scale.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Martech

OCTOBER 18, 2021

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. Senate in July. Quote of the day.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 93

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

SmartBug Media

MARCH 18, 2019

In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Circle Studio

MAY 31, 2018

While only EU citizens are currently protected under the GDPR, we anticipate similar regulations might make their way to the U.S. By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. Google/DoubleClick, Bing).

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Convert

APRIL 26, 2022

Austria recently prohibited the use of Google Analytics because their data is stored in the United States, where privacy protection is more limited. You should be able to find out where the data is held in the organization’s privacy policy. So, which A/B Testing Platforms are Privacy-Friendly?

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

The Customer

APRIL 14, 2020

July 6, 2021 It’s easy to forget that the convenience of using free apps, shopping online, and being able to communicate with people across the world at any time comes with the loss of data privacy and putting our personal information in the hands of companies that will make a profit on it. 9 min Could Google’s Cookie Plans Be Crumbling?

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

MARCH 15, 2024

For example, companies can store language preferences and login information plus track analytics like pages visited and bounce rates. In turn, customers want to interact with companies that know who they are and what they want, respect their privacy , and can deliver consistently great experiences with the least friction possible.

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

Litmus

OCTOBER 18, 2023

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. We recommend the rich, reliable data available with Litmus Email Analytics ! The horror! That’s right.

Privacy Protection 104

Privacy Protection Marketing Analytics Tools Doubleclick Privacy 104

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Remember that Google Analytics uses landing page sessions to calculate conversions.

Budget Programs 116

Budget Programs Long Tail Marketing Ad Frequency Click Rate 116