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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly.

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The Recruiter’s Guide to Web Analytics

Zoominfo

And many recruiters on LinkedIn , for example, have found the leading platforms to be oversaturated. You must inform your online strategy with highly-specific data– and that’s where web analytics come in. Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ).

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Top 10 Social Selling Tools for the Modern Sales Rep

Zoominfo

Salespeople who use social selling are 51% more likely to meet their quota, according to LinkedIn. LinkedIn Sales Navigator and Social Selling Index LinkedIn is the dominant professional network and the most essential B2B social selling platform. ZoomInfo ReachOut Our ReachOut feature simplifies your social prospecting process.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

These solutions encompass a wide array of functionalities, including lead identification, data enrichment, personalized outreach, predictive analytics, and multichannel engagement. Here’s a list of the most preferred sales intelligence & prospecting tools: SalesIntel LinkedIn Sales Navigator NinjaOutreach Mattermark CrunchBase Prospect.io

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Assessing Your Marketing Technology Stack

Heinz Marketing

Examples include Google Analytics for website reporting and analytics; data analysis tools like Power BI, or Tableau; and specific analytics like HotJar for website heat mapping; Email on Acid for email previewing and code development; SEMRush and Moz for SEO, etc. How are you using them?

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How to build the best sales tech stack for your business

Rev

Reporting and analytics software Reporting and analytics provide valuable insights into your sales process. You can start this process with a simple Google search or by reading software reviews on websites like G2 , Capterra and SoftwareSuggest.