SpotMe Blog

JULY 28, 2023

of event professionals agree that using technology to improve the attendee experience is a trend with staying power”. And it’s not a trend worth missing. With detailed reporting and analytics that are not possible without, you can quickly show leadership how successful your events are through concrete numbers.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech

JULY 29, 2022

Does the tool help us comply with relevant privacy regulations? Does the tool provide real-time analytics? What are the long-term product roadmap and launch dates? Are you also using additional tools for account data, competitive intelligence, predictive analytics or event management? Where have you seen the most success?

Enterprise Management 100

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 100

Only B2B

AUGUST 21, 2023

It involves identifying and compiling a list of potential prospects who are likely to be interested in a company’s products or services. For instance, predictive analytics powered by machine learning can help in identifying potential leads with a higher likelihood of converting into customers.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Smart retail solutions also analyze clients’ moods, time spent nearby product category X, and emotions and build store traffic analytical reports.

Marketing AI 61

Marketing AI Top of Funnel Lead Ranking Work Management 61

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. Some factors to consider: Industry Size of company Volume of goods shipped Product type Fulfillment model Location Revenue potential Country of origin. Why use them?

Account Based Marketing 103

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 103

Litmus

MAY 4, 2021

Sweeping advances in digital marketing , AI, ML, and privacy have revolutionized and fragmented our discipline, while social issues have raised expectations for marketers’ global impact on society. One of the most enduring outcomes from the last year is an acceleration of existing trends —catapulting our organizations to the year 2030.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Martech

MARCH 27, 2023

Hiring talent with analytics experience is emerging as a critical priority this year. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. This is a trend that I’ve seen over the last 5 to 7 years.

Paid Search Agency 24

Paid Search Agency Planning Budget Programs Marketing Budget Creation 24

Albacross

NOVEMBER 4, 2021

This trend will continue in 2022. Source: Forrester , 2021). It indicates WHO is interested in your products, WHAT they are interested in, WHERE they are on the buyer journey, and WHEN they are ready to buy. Not exactly. 68% of B2B buyers prefer to research online independently. Source: LinkedIn , 2020).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Valasys

NOVEMBER 6, 2019

Lately, in September 2019, Instagram changed its algorithm to personalize users’ newsfeed & give them better control over their privacy. Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Instagram is a paradise for visual marketers.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] Esp with high consideration set products and long sales cycle, it makes it difficult to track. This is a new medium, and proof over re allocation of investment is key. That’s the type of thing I like.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SUPERWEEK is an annual five-day conference completely focused on digital analytics.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Hinge Marketing

MARCH 12, 2020

Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive website. In this post, we’ll cut through all the fluff and explore practical website design trends that can help you stand out from the pack. Relevant Professional Services Trends Online. Let’s get started.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Customer Experience Matrix

JUNE 17, 2019

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. It doesn’t include anything new about the product. Salesforce now says they’ll release that product this November. What benchmarks should these CDP products be measured against?

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Martech Advisor

NOVEMBER 5, 2019

Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. It is a far cry from the TV ads of yore that segmented customers based on demographics alone! AI in programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

SpotMe Blog

AUGUST 4, 2023

This information helps you improve your events for next time and target attendees with personalized content after your event.” – Bonita Greef, Senior Product Manager, SpotMe Many event check-in software options also integrate with event apps , online ticketing platforms, and name badge printers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

SpotMe Blog

SEPTEMBER 22, 2023

Onsite Event Badge Printing Software Trends In this digital era, where it’s tempting to think that technology can replace every physical element at events, the value of tactile, onsite interactions remains significant. But also because of the increasing prices.” This avoids manual re-entry of information and reduces human error.

Work Management 52

Work Management Enterprise Management Marketing Management Budget Programs 52

ClearVoice

SEPTEMBER 1, 2020

To explore such topics, I spoke with Somer Simpson , VP of Product Management at Quantcast, to help navigate some of the latest industry trends as well as what Quantcast is doing to excel on a playing field currently dominated by powerhouses such as Google and Facebook. Here’s what Simpson had to say.

Budget Programs 71

Budget Programs Content Privacy Paid Search Agency 71

Martech Advisor

MARCH 18, 2020

We see a glimpse into how businesses can prepare for this changing landscape in Fjord’s Trends 2020 report. Marketing and customer analytics platforms accounted for 8.9 Learn More: Privacy vs. Personalization: A Divide Amongst Generations. percent), email (5.9 percent), and website (7.6 Context matters. Walking Barcodes.

Marketing AI 66

Marketing AI Marketing Budget Budget Programs Lead Ranking 66

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Over the last few years, we’ve seen new trends that are forcing a fundamental rethink about our core B2B Marketing beliefs. CHANGE #3: Use Intent and Predictive Analytics to Focus Your Efforts.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

SpotMe Blog

JUNE 29, 2023

Pharmaceutical companies invest heavily in marketing to promote their products and connect with HCPs. Strict laws govern how pharmaceutical companies can market their products to ensure ethical practices. Regulations limit how products can be discussed, demonstrated, or distributed at events.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

QuanticMind

NOVEMBER 27, 2019

According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average. Google Analytics is a free tool anyone can use to track different touchpoints in the customer journey and attribute them to sales. It integrates with Google Analytics, Google Ads, and DoubleClick Search. The list continues to grow.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Over the last few years, we’ve seen new trends that are forcing a fundamental rethink about our core B2B Marketing beliefs. Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Conductor

JANUARY 22, 2020

Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext. Q: What is the difference between local SEO and national SEO keywords rankings?

SEO 100

SEO SERP Work Management Lead Scoring 100

Martech

FEBRUARY 11, 2022

Many use customer journey analytics to help ensure these experiences are optimized and personalized across all channels. Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Product recommendations. Shutterfly.

Work Management 117

Work Management Personalization Marketing Management Marketing AI 117

Online Marketing Institute

OCTOBER 1, 2010

Problem Identification: Corporate Websites Detached from Customers There are a number of specific disruptions now that social networks have gained prominence with customers, the include: Consumers and customers are already connected to each other using social technologies and making decisions about products and the brand is not involved.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

FEBRUARY 7, 2011

How can you “train&# your CEO to use social media productively? McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Use your community to help you promote your products…Customer advocacy drives sales.&#.

Social Media 100

Social Media Paid Content Tactics Tips 100

Adobe Experience Cloud Blog

APRIL 8, 2014

But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. Five Big Trends in Marketing Today. Yes, I know, real “profound”.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Paid Search Agency 48

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . Overall Best Software Product Winners.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. 2022 BEST SOFTWARE LIST FOR ENTERPRISE. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. 2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52