The ABM Agency

MARCH 28, 2023

AI-powered analytics enable marketers to measure performance across channels and identify trends in customer behaviors so they can adjust strategies accordingly. This allows them to focus on high-value accounts while targeting others with tailored messages that resonate better with customers.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Scoop.it

OCTOBER 20, 2022

Build a robust customer feedback loop regarding customer interviews, focus groups, comments, and satisfaction surveys. Choose Main Content Channels and Formats. Another thing you should do is to choose your main content formats and the channels you’ll use to promote this content. Build Multi-Layered Content.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

Marketing Graham

DECEMBER 30, 2020

Step Three: Your Tactics and Channels. Some of the questions can be answered by analysing existing customer data and some will require new research, surveys or focus groups with prospects. But remember, just because a marketing channel is popular does not mean it’s effective. Quality data is a never-ending task.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Litmus

JANUARY 22, 2021

In this episode of Delivering, host Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels. So, that’s where I want to focus. Show Notes.

Work Management 110

Work Management Marketing Management Multi-Channel SMS 110

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

APRIL 20, 2015

It’s also fertilizer companies, and lighting system companies, and hydroponic supplies companies, and jar & container companies, and analytical testing laboratories … there are even staffing groups that specialize in placing workers in the cannabis industry. So if a company helps those operators sell their product (e.g.,

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28

Hubspot

OCTOBER 18, 2011

Determine what the half-life of your marketing channels is. Just because you have a fancy analytics system that tells you a bunch of things you should do, you're not making progress until you do them. Unless you were really big, and you were a consumer brand, and you could do focus groups. As you SEO, so shall ye reap.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28