ERDM

MAY 15, 2018

His points about the need for improved customer journey analytics is critical for all marketers. Customer/donor journey analytics is a hot topic in marketing right now and rightly so. We use focus groups and surveys and learn what the customer/donor says, but not necessarily what they do. Why is this so important?

Loyalty 67

Loyalty Analytics Lead Scoring Lead Ranking 67

Sprout Social

DECEMBER 5, 2022

In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”. Social media is the number one channel for brands to connect with consumers. Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience.

Social Media 140

Social Media Media Privacy Transparency 140

Oktopost

SEPTEMBER 21, 2020

These posts can be shaping opinions about your brand and articulating exactly what it is your audience wants. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Another person is making negative comments about your company. Granular sentiment analysis.

Lead Scoring 90

Lead Scoring Lead Ranking Social Marketing B2B Marketing 90

Marketing Graham

DECEMBER 30, 2020

The reason for the difference will become clear as I outline my opinion on how to do B2B marketing successfully. Step Three: Your Tactics and Channels. Some of the questions can be answered by analysing existing customer data and some will require new research, surveys or focus groups with prospects. open rate ** and 3.2%

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Scoop.it

OCTOBER 20, 2022

Build a robust customer feedback loop regarding customer interviews, focus groups, comments, and satisfaction surveys. Choose Main Content Channels and Formats. Another thing you should do is to choose your main content formats and the channels you’ll use to promote this content. Build Multi-Layered Content.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84