Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Adobe Experience Cloud Blog
MARCH 16, 2015
Activity based reporting and analytics—there was nothing advanced tying to revenue. Here are the steps they took: Established up front goals for band awareness—MQLs, sales and marketing alignment, measurable impact on ROI, and they enabled sales and channel partners. 6,788 opted in leads. Purchase Intent : Lead Identification.
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