The Point

JUNE 25, 2019

[Thanks to Anne Angele, Spear’s esteemed Director of Marketing Technology, for this month’s guest post.]. Marketing attribution is a hot topic these days in B2B circles. Fortunately, there are now some excellent third-party reporting, analytics and attribution tools that can help marketers get closer to attribution nirvana.

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Marketing Attribution Work Management Marketing Management Marketing Automation Services 242

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that point to find analytics alternatives for website analytics.

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Marketing Analytics Tools Marketing Attribution Analytics Google 128

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). In this post we’ll cover: What is performance marketing?

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Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 103

BenchmarkONE

MARCH 12, 2020

Digital marketing can be a dizzying world sometimes. There’s a lot of tasks, services, and changes to keep up with. Not to mention the constant need to refine your marketing strategies and adjust your advertising buys. Google Attribution. Within Analytics, Google released Google Attribution. Pricing: Free!

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Marketing Attribution Small Business Marketing Marketing Automation Services Budget Programs 74

Martech

JULY 25, 2022

Better, more powerful tools. Attribution — the practice of assigning weight to every touchpoint in a marketing campaign based upon its contribution to revenues — is not new. But the breadth and scope of available marketing attribution tools today exceed what we could have imagined just a few years ago.

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Marketing Attribution Enterprise Management Work Management Marketing Management 111

Martech

FEBRUARY 22, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and we do like constructive debate. For example, Matt Hertig, founder of Alight Analytics, wrote in an email: “Marketing ROI is not impossible. Tell us about it.

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Marketing Attribution Marketing & Strategy Internet Marketing Hubspot 94

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

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Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Martech

MARCH 21, 2023

Firefly is a new group of generative AI models focused on creating images, video and text effects. Firefly uses generative AI with graphics tools like brushes, color gradients and video tools to speed up production and make it easier for creators to make high quality content. The first Firefly tools are available today in beta.

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Marketing Attribution Creativity User-Generated Content Analytics 107

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Report on social media performance Social media reporting evaluates the ROI of your efforts. The solution?

Social Media 87

Social Media Marketing Attribution Automation Personalization 87

Martech Advisor

AUGUST 21, 2019

84% of social sharing happens via “dark social,” which is impossible to capture via traditional analytics. Marketers who can accurately track and amplify sharing across dark channels could boost their brand footprints by a massive margin. Audience types to consider when tracking dark social analytics.

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Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

The Lead Agency

OCTOBER 23, 2017

This is especially relevant in classic B2B markets where buyer journeys are long, meandering and potentially require input from multiple contacts. Marketing attribution is a holistic solution that connects marketing and sales data by tracking and storing customer information – from their first click on a PPC ad to the final purchase.

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Marketing Attribution Top of Funnel Multi-Touch Attribution Work Management 83

SmartBug Media

OCTOBER 5, 2020

As my fellow, SmartBug Kristen Deyo mentions in her blog , “Attribution is a journey, not a destination.”. As a marketer, you’re constantly being pressured to showcase marketing attribution and tie every effort back to revenue. HubSpot’s Attribution Readiness Maturity Model. Stage 1: Crawling.

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Marketing Attribution Hubspot Enterprise Management Marketing Management 93

QuanticMind

FEBRUARY 3, 2020

Performance marketing is a simple concept. Investment in strategies that deliver performance results: more clicks, more leads, more sales, more revenue. Choosing the right performance marketing strategies, however, has become more difficult in recent years. Do any of your tools lack features that you wish they had?

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Marketing Attribution Enterprise Management Paid Search Agency Advertising Agencies 52

Martech

OCTOBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how important to you is your CRM? Marketing ops shouldn’t perform procurement. What do marketing attribution and predictive analytics tools do?

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Marketing Attribution Marketing Automation Services Allocation InsideView 117

Zoominfo

DECEMBER 19, 2018

The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360. 2. Duct Tape Marketing. Go check it out!

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Youtube Advertising Channels Work Management Marketing Attribution 220

Engagio

OCTOBER 1, 2021

The modern marketer should be able to tell you what companies are on their website, what content visitors engaged with, and when activity occurred with ease. Advanced, multitouch attribution is a highly complex time- and resource-intensive, and analytically demanding exercise. Digital marketing leaders can use this research.

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Touchpoints Marketing Attribution DemandBase Allocation 71

LeadsRX

FEBRUARY 21, 2021

I joined LeadsRx in August 2020 charged with leading and improving upon the processes and services our dedicated Customer Care Team was already providing to customers looking to optimize their ad spend and improve their marketing campaigns. I realize a lot of marketers struggle with analytics in general, and attribution specifically.

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Marketing Attribution Multi-Touch Attribution Paid Search Agency Work Management 88

The Effective Marketer

FEBRUARY 20, 2013

Marketing automation solutions reviewer , Software Advice, created this video guide recently to help guide businesses along this uncertain terrain. Analytics expert Laura Patterson describes step by step how to create an attribution model. Ashley Verrill is a market analyst that writes for theSoftware Advice.

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Marketing Attribution Lead Ranking Spending Budget Management 100

InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. In this webinar, you will get a first look at the features and functionality and learn how InsightSquared with Olono helps quickly bring visibility to your 2020 pipeline.

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Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

Contently

JULY 25, 2016

When online fashion and beauty retailer ASOS created a brand advocacy campaign, “Access All ASOS,” with influencer marketing platform Traacker, its goals were to engage its most social fans, inspire authentic mentions, and drive traffic to ASOS.com. This is an excerpt from “The Marketer’s Guide to Luxury Content.”

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Marketing Attribution Brand Identity Branding Content Marketing 60

Martech

APRIL 27, 2022

To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments. Data and analytics take the guesswork out of marketing.

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Marketing Attribution Paid Content Marketing Analytics Tools Analytics 132

PureB2B

MAY 10, 2022

However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful practices content syndication vendors use to ensure you’re getting a quality return on your content investment. Buyer Analytics. High Quality Data.

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Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Marketing Evolution. Full Circle Insights.

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Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 114

KoMarketing Associates

AUGUST 12, 2014

One of the key benefits of online marketing is having the ability to capture information about our site visitors in order to better understand our marketing efforts. A Beginners Guide to Conversion Goals in Google Analytics. The Google Analytics Conversion Funnel Survival Guide. Setting Goals for B2B Web Marketing.

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Marketing Attribution Conversion Multi-Channel Lead Ranking 120

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms.

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Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

PureB2B

JUNE 9, 2022

However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful best practices. Too often, content syndication programs are plagued with poor-performing leads due to the vendor not truly addressing the challenge at hand. Buyer Analytics.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

SWZD

OCTOBER 6, 2017

Half of B2B marketers have at least tested multi-touch attribution models. While there’s no one size fits all for analytics, there are valuable best practices that all marketers need to consider as they build and refine their data strategies. emedia, Sr Marketing Manager, 312-754-6352. Learn and enjoy!

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Marketing Attribution Multi-Touch Attribution Demand Sales Qualified Leads 54

Optinmonster

JUNE 23, 2022

As we mentioned briefly above, revenue attribution can get complicated. For now, let’s keep it as simple as possible and learn how to measure revenue attribution with just one tool: OptinMonster. OptinMonster is the best lead generation tool available for small businesses. Revenue Attribution for Social Media Marketing.

Small Business Marketing 74

Small Business Marketing Marketing Attribution eCommerce Business 74

SWZD

OCTOBER 6, 2017

Half of B2B marketers have at least tested multi-touch attribution models. While there’s no one size fits all for analytics, there are valuable best practices that all marketers need to consider as they build and refine their data strategies. emedia, Sr Marketing Manager, 312-754-6352. Learn and enjoy!

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Marketing Attribution Multi-Touch Attribution Demand Sales Qualified Leads 48

B2B Digital Marketer

DECEMBER 21, 2023

” “Behavioral economics is not just a tool for businesses; it’s a lens through which to view human nature.” Design Choice Architecture: Structure the presentation of choices (products/services) in a way that guides consumers to the desired action without restricting their freedom to choose.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Heinz Marketing

AUGUST 25, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. 3 Attribution Considerations for B2B Lead Generation. The Biggest Barriers to Successful Marketing Attribution. B2B Marketing Analytics Is Broken.

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Barriers Storytelling Marketing Attribution B2B 45

ClickZ

AUGUST 19, 2019

We spoke with Trevor Testwuide , Measured CEO and co-founder, to learn more about their company and the progress they’re making in the world of marketing attribution and measurement. He and Madan — and many on their team — have been in the cross-channel measurement and attribution space for nearly a decade.

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Multi-Touch Attribution Advertising Channels Marketing Attribution Multi-Channel 83

Heinz Marketing

NOVEMBER 30, 2018

The popularity of Instagram can either be our generation’s curse or it’s advantage, depending on how you want to see it; regardless of your perspective, we can all agree the tool is extremely powerful for navigating a highly-connected world. Community Service”. To showcase customer success stories or unique product/service offerings.

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Marketing Attribution Marketing & Strategy B2B B2B Sales 86

InsightSquared

FEBRUARY 10, 2020

Abbott brings three decades of experience leading go-to-market teams at multinational corporations including Cisco, Seagate, Avaya and most recently Mitel where he served as executive vice president of sales and services. It’s not about nice-to-have features, it’s about helping reps sell better at every stage, in every deal.”.

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Marketing Attribution Marketing Management Product Forecasting 31

Martech

NOVEMBER 7, 2022

In the current privacy-centric environment, traditional methods of marketing and analytics measurement are no longer viable. So the urgent question is, what are the key next steps brands should take to be able to effectively measure their marketing activity? . The big tech platforms’ move to modeled data.

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Marketing Attribution Multi-Touch Attribution Marketing Management Marketing & Strategy 119

SnapApp

MAY 29, 2018

According to OpenView Partners, the fastest growing companies can attribute 51% of annual revenue to inside sales efforts, compared to just 16% from self-service: ( Source ). For a lead to qualify as a prospect, you must have proof they at least have a need for your product or service. Understand the lead scoring model.

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Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Circle Studio

OCTOBER 26, 2017

The 39-page report provides a snapshot of the current state of B2B content marketing while providing insight into how the most effective content marketers do things differently. The survey featured many changes and saw the addition of new questions that better reflect the maturation of the B2B content marketing discipline.

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Statistics B2B Marketing Trends Content Marketing 116