Writing on the Web

NOVEMBER 23, 2010

CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. Share this on Facebook. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Hubspot

MARCH 8, 2012

The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

ViewPoint

MAY 10, 2012

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.” Marketers tell us they just love this feedback.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.” Marketers tell us they just love this feedback.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Heinz Marketing

MAY 2, 2022

If you are watching and listening live on LinkedIn, or on Facebook, or YouTube, we’re very excited to have you here. Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing. You can ask questions of our guests today.

CMS Development 98

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 98

Biznology

JULY 28, 2015

To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. I am a long-tail blogger guy, which means I don’t limit my outreaches to a quick one-hundred social media influencers but across thousands. So, maybe none of the below tools were made for me, do I hack/roll my own.

Research 80

Research Process Long Tail Marketing Blogger 80

Customer Experience Matrix

NOVEMBER 29, 2010

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. Web analytics.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

ClickZ

JUNE 20, 2019

From low-cost platforms to custom-tailored content, from amazing analytics to incredible engagement, email marketing isn’t going away anytime soon. It’s important to note here that some tools, like HubSpot and Pardot, give you a more complex offering with features like the ability to automate your email marketing. Source: Campaigner.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. The WordPress plugins directory lists more than 55,000 plugins, which add a huge array of features to the platform.

Paid Content 210

Paid Content CMS Development Design Optimization 210

Webbiquity

MARCH 9, 2017

Conversion rate optimization software with features including customized/targeted pop-ups, instant surveys, real-time analytics, A/B testing, onsite retargeting, mobile integration and more. Integrates with popular services like PayPal and Salesforce.com. Features include mobile opt-in codes, 1-click signup, and A/B testing.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Webbiquity

APRIL 27, 2017

Sample review: “Zendesk is all about bringing harmony to your help desk and is designed to streamline your customer support system with neat features like ticket views, triggers, and automations.” Owned by Salesforce.com. 3: The Nine Best Facebook Marketing Tools. #4: 23: The 29 Best Web Analytics Tools. #24:

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Customer Experience Matrix

MAY 11, 2011

The latest release adds features that are most important to enterprise marketers. These included revenue reporting, anonymous visitor lookups, marketing calendars, and advanced scoring features such as caps on points from one event type. Clients who needed those features had to remain on the previous system (Engage B2B).

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

Customer Experience Matrix

JANUARY 31, 2014

They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. Last week’s post looked at newer marketing automation systems that focused on small businesses.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Directive Agency

MARCH 7, 2019

Nadya has been featured in Entrepreneur, The Huffington Post, The Next Web, Forbes, MarketingProfs, Social Media Examiner and more for her notable success in the marketing field. Expert SEO and analytics consultant, Annie Cushing, is well versed in analytics, technical SEO and all things data. Michelle Killebrew. Annie Cushing.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

MLT Creative

MAY 26, 2010

Market Bright Market Bright enables companies to execute campaigns on their own, with automated lead scoring and closed-loop marketing analytics. It allows you to manage campaigns, resources, customer data and analytics, all from a single platform. It can be easily integrated with all CRM and SFA systems, including Salesforce.com.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Webbiquity

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics. Marketing Performance Management. 1) GinzaMetrics.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Webbiquity

MAY 9, 2017

Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. 3) Close.io.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Webbiquity

MARCH 27, 2017

Another useful feature is that Hootsuite allows you to store draft messages that you can post when you receive a frequently asked question for example open hours or directions to your business.” Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. Now part of Salesforce.com Marketing Cloud.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Paul Gillin

JUNE 24, 2010

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Web analytics today deliver unprecedented insight about online interactions. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

JULY 30, 2012

Click here to download the social media publishing schedule template you see featured above. For example, if a sales or customer service inquiry comes in to us through social media, we know exactly what to do without even a moment's thought: Go to Salesforce.com, and search for the person's name. 8) Leverage networks' admin features.

Social Media 28

Social Media Social Marketing Media Work Management 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. Facebook Insights. Google Analytics. There is now a Product and Services tab that lets you feature everything about your company and what you sell. Really great content around B2B Marketing again this month. Published by Hubspot, May 2010.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 28, 2017

Features include online time monitoring, ability to track time spent in meetings, client/project time tracking, desktop/mobile time tracking, and an integrated payroll module. Integrates with a wide range of applications including Basecamp, Salesforce.com, and Teamwork. 3: The Nine Best Facebook Marketing Tools. #4:

Marketing Automation Services 100

Marketing Automation Services Personalization Tools Product 100