Anything Goes Marketing

DECEMBER 12, 2006

If you're a true marketer or a hard-core blogger (or both) you have to be into web analytics. Examining and understanding web analytics is key to this. A very good newsletter that I subscribe to is the ROI Revolution News that is created by Google to promote its services - specifically Google Analytics.

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Anything Goes Marketing

MAY 12, 2007

PS - please let me know if you have any examples that you would like to share. Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa. I hope these tips serve you well and good luck in your lead generation campaigns!

Lead Qualification 100

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Anything Goes Marketing

MAY 26, 2007

In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! For example, how about metrics such as the number of comments that contact has written and the recency of the last comment? We see this concept more and more.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

FEBRUARY 6, 2008

This is an example of AJAX (new technology that doesn't require the browser to reload). I haven't tested this out but you can probably use Google Analytics to track what people are searching on and additional data. I've got a fairly simple solution. Try it out! Search for anything you want (here's a good one: "Google Rocks").

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Anything Goes Marketing

MARCH 18, 2007

Check out the Top 7 Landing Page Strategies on the Google Analytics blog. For title, I would use a drop down to find out the level that a person is at - For example: manager, director, executive. For example, if the annual revenue of a company is below a 1 million, do not pass them on to sales or your call center to call directly.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

JANUARY 27, 2008

This is also easy to do by examining the search terms from your analytics program. For example "Chad - check out this great newsletter below. For example, for a newsletter change the subject line slightly for your different database segments by highlighting an article in the subject line that appeals most to that specific segment.

Tips 100

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Anything Goes Marketing

FEBRUARY 25, 2007

For example, if you're running a PPC campaign, find out which whitepapers or case studies are getting the higher conversion rates. Tags: web analytics email marketing B2B e-marketing Marketing Sherpa. For landing pages, typically the offer and number of fields are the elements that I would test. nightmares?

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