Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Litmus

OCTOBER 24, 2023

They offer a suite of services that includes sending, receiving, and storing emails, as well as tools for analytics and automation. In the world of email, the email service provider (ESP) is a key component of any marketer’s strategy. Basically, love ‘em or hate ‘em, we need our ESPs. (And And for good reason.)

Service 95

Service Peer-to-peer Eloqua Opinions 95

ClickZ

JANUARY 22, 2020

Hubspot is currently one of the most popular marketing automation tools. Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Perfect for: Marketing analytics. Oracle Eloqua. Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

ClickZ

OCTOBER 22, 2020

Our focus when compiling this list was on the HubSpots and Adobes of the world. Integrations with other tools like CRM and CDP platforms, ad platforms like Google and Facebook ads, and website analytics software. 1: Hubspot Marketing Hub. Hubspot Marketing Hub is a suite of tools and data rolled into one platform.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Webbiquity

SEPTEMBER 29, 2020

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Litmus

MAY 13, 2021

We also sync with Oracle Eloqua, Marketo, HubSpot, Acoustic Campaign, Mailchimp, and Campaign Monitor. How do you link a HubSpot account to Litmus Builder? This article walks you through how to connect HubSpot to Litmus in five simple steps. Yes, Litmus does sync with Salesforce Marketing Cloud.

Webinar Metrics 59

Webinar Metrics Eloqua Template Hubspot 59

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. “However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. “However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Leadspace

MARCH 22, 2023

It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) Buyer Engagement Scoring Your external 1st-party scoring model that is built through either simple point scoring for engagement in a marketing program or interaction with website content.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

The Point

NOVEMBER 27, 2018

Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Webbiquity

JULY 12, 2016

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. 2) HubSpot. Sample review: “The software, analytics, and support are amazing. HubSpot handles inbound holistically. 7) Oracle Eloqua.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

SendinBlue

AUGUST 24, 2020

You can then easily edit this based on real-time insights and analytics. HubSpot’s marketing automation platform is geared towards helping you generate leads and convert more customers. There are also insightful analytics to measure every moment in the customer journey. The software is hot on personalization.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

ClearVoice

APRIL 14, 2023

Here are some KPI tools you may find helpful: Google Analytics. Social media analytics tools. Salesforce, Hubspot, and Zoho are common CRMs. Some examples include Marketo, Eloqua, and Pardot. You need ones that can help you automate data collection, analysis, and reporting. Customer relationship management (CRM) software.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Tomorrow People

MARCH 13, 2018

We appreciate it’s less fun than planning campaign concepts and writing marketing messages — but to get the most out of your agency relationship , make sure you’re up to snuff with the analytics. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Share what you’re doing with other agencies.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Customer Experience Matrix

JULY 31, 2015

Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Lest you think I’m just plain cranky, be assured that I see lots of exciting things happening in predictive analytics, data aggregation and enrichment, automated intelligence, and other areas.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Varicent

JULY 18, 2017

Microsoft Azure delivers the performance, data management and analytical capabilities that benefit FunnelCake as it enhances its services,” said John “JG” Chirapurath, general manager of Data Platform Marketing, Microsoft Corp. Thanks to Azure’s SQL Server, insights can be provided for any segment, instantly.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Eloqua 85

Zoominfo

MAY 9, 2022

Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. This includes conversational analytics technologies that use natural-language processing to analyze and evaluate areas of opportunity during sales calls. It does not exist.”

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Leadspace

OCTOBER 5, 2016

The fact is, predictive analytics is the precursor of artificial intelligence for B2B. But B2B demand gen marketers need a complete understanding and approach across all channels, whether they use Eloqua, Marketo, HubSpot, BlueKai, Adobe or others.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

Ledger Bennett

MARCH 19, 2021

Now make no mistake – attribution analytics aren’t news to marketing or sales teams, but the struggle is real. Google Analytics. For Digital Revenue Teams to succeed, accurate lead to revenue tracking or revenue management is important to a company’s ability to confidently attribute income to specific marketing efforts.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Madison Logic

SEPTEMBER 29, 2020

The company increased the capabilities of its ML Platform to meet customer needs, first through an industry-first integration with LinkedIn and then another in subsequent months with HubSpot. Both complement the current platform integrations with Salesforce, Marketo, and Oracle Eloqua.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Envy

JANUARY 28, 2018

B2B marketing has also caught the artificial intelligence bug, with discussions of how AI will transform consumer behavior, marketing, advertising and analytics in the near future. For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Directive Agency

FEBRUARY 4, 2022

Marketing Operations also usually owns the reporting and analytical function within marketing. Those four are Hubspot, Marketo, Pardot and Eloqua. Hubspot also has a CRM feature that is similar to SFDC, so it’s unique in this group in terms of that feature set. Hubspot Academy is very similar to Trailhead.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities. Oracle Eloqua .

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

NuSpark Consulting

AUGUST 23, 2018

The cherry-on-the-cake metric, however, is tracking the increase in organic keyword conversions in Google Analytics. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. Of course, you don’t just want leads.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

SmartBug Media

MARCH 18, 2019

Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location. The premium plan provides more in-depth analytics, such as live graphs, comments, downloads, locations, and how many viewers watched a video from beginning to end. Sharing buttons. Branded embedding. Responsive design.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Marketing Insider Group

JANUARY 8, 2013

Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. You should also follow their co-founder @ JonMiller and their social and content guru @ JasonMillerCA. Follow my friend @ noyesjesse. I hope you enjoy these B2B marketing blogs.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Customer Experience Matrix

OCTOBER 17, 2012

The B2C products are generally built on a more powerful foundation than B2B systems, in terms of having a more flexible database structure, deeper marketing operations support, and more powerful analytics. There’s less value to sharing B2B strengths in execution, since each group builds and deploys programs independently. (In

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Those three – mobile, predictive, and revenue analytics – are all technologies that should take off, but so far are not deeply integrated with most marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

SnapApp

MAY 22, 2015

The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Once activated, leads are funneled through the campaign steps and registered in Eloqua reporting and activities. do both with Pardot!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

TrustRadius Marketing

NOVEMBER 14, 2019

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Reporting & Analytics Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Leadspace

OCTOBER 4, 2016

Visit Leadspace at Booth 2116 in Moscone South and ask how we can help you boost lead conversions and pipeline with predictive analytics powered by on-demand B2B data. Every time someone says “artificial intelligence,” beep like a robot. Umm… In a funny voice. Walk up to booths that have candy and shout, “Trick or treat!”.

Eloqua 48

Eloqua Account Based Marketing Marketo B2B Marketing 48