Contently

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Educational Courses Are Lead Gen Machines.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Hubspot

DECEMBER 29, 2011

The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. 3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. Connect with HubSpot :

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Single Grain

MAY 22, 2023

AI offers a wide range of benefits, from automating repetitive tasks to unlocking actionable insights and delivering personalized customer experiences. Artificial intelligence-powered analytics can analyze vast amounts of customer data, demographic information, purchase history, and online behavior to identify distinct market segments.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

SnapApp

FEBRUARY 5, 2019

Carolinas IT ’s Jennifer Noto meets with her sales team once a week: “I provide updates about our ongoing campaigns, share information about our upcoming events, and provide PDF files of our marketing emails so account managers can reach out to their clients and prospects directly with a personal note.”.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

accelerate agency

FEBRUARY 12, 2023

With proper analytics and experience on your side, you can anticipate the results of your SEO actions. That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. Long-term cost-efficiency. A SaaS SEO strategy, then, won’t deliver instant returns.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Convert

MAY 12, 2022

Invest in a custom domain Set up Google Search Console and Analytics Choose a fast and responsive site Install useful SEO apps. Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Set up Google Search Console and Google Analytics.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

SmartBug Media

JANUARY 2, 2020

The more a person trusts your company, the more likely they'll be to turn into a customer someday. The beauty of digital marketing by using marketing automation platforms such as HubSpot and Marketo is that it's so easy to monitor your results. Keep an eye on your analytics and base your efforts moving forward on those results.

Paid Content 92

Paid Content Marketing & Strategy Marketing Strategy Planning 92

accelerate agency

JANUARY 10, 2021

In the modern – ever more digital – world, delivering software solutions remotely fits both our personal and business needs. Optimization is becoming all about building the most personalized experience for your website users. Do they stay for a long or a short time? How often do your pages get viewed? Standing out.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Hubspot

FEBRUARY 20, 2020

Creating content can have a powerful long-term impact, too: over its lifetime, one compounding blog post creates as much traffic as six decaying posts. Pages with long load times. Long introductions. Building long-form guides on topics we've only touched on in the past (example: sales operations). Robots.txt file.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

accelerate agency

AUGUST 10, 2021

In the modern – ever more digital – world, delivering software solutions remotely fits both our personal and business needs. Optimization is becoming all about building the most personalized experience for your website users. Do they stay for a long or a short time? How often do your pages get viewed? Standing out.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Valasys

DECEMBER 6, 2019

According to HubSpot, 61% of the marketers say generating traffic & leads is their top challenge. Nurturing the educated leads, in turn, becomes a simplistic job. Be Mindful of Personal Branding: Why would someone value your expert tips on Quora lead generation unless they know who you are?

Lead Generation 64

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 64

Hubspot

JANUARY 3, 2012

You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. Get a good handle on your inbound marketing analytics. Have a social media personality. Use PPC strategically. Be an agile inbound marketer.

Small Business Marketing 28

Small Business Marketing Long Tail Marketing Planning Business 28

Hubspot

APRIL 5, 2013

HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Here at HubSpot, for instance, we have five core personas! 5) Create evergreen content to reap short- and long-term benefits.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Single Grain

JANUARY 16, 2023

Long-form content receives 77% more links compared to shorter content pieces. Long-tail keywords are more specific and are known to provide better conversions. Why You Should Use Long-Tail Keywords in Your SEO Campaign. * Thrive My Way ). Backlinko ). Backlinko ). Adam Connel ). First Site Guide ). Adam Connel ).

Lead Ranking 59

Lead Ranking Lead Scoring Statistics SEO 59

ClearVoice

JULY 17, 2023

Benefits of content marketing in fintech: Adoption and customer engagement Content marketing uses various types of content to educate and inform a target audience. These types of content can affect a person’s money or life. Other types are long-form and live videos, user-generated content, podcasts, and infographics.

Work Management 94

Work Management Marketing Management Content Marketing Peer-to-peer 94

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

NOVEMBER 4, 2014

Using data from TalkWalker , a social analytics platform, we examined the social chatter around Movember to see what early lessons we can glean from the spread of this phenomenon. Movember Chatter Starts Long Before November First. How can you enable people to make it personal? And how can you enable them to get creative?

Viral Marketing 28

Viral Marketing Campaigns Top of Funnel Long Tail Marketing 28

Hubspot

SEPTEMBER 21, 2012

And there's this whole slew of people working at your company -- the sales and services pros -- that are fielding people's questions all day long. We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Single Grain

AUGUST 24, 2023

Top-tier marketers will also be versed in leveraging tools like Google Analytics, Semrush or HubSpot, ensuring that they continually optimize campaigns based on real-time data. However, the long-term cost benefits can be substantial. While the marketing realm is vast, your needs might be niche-specific. is key to your success.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Hubspot

MARCH 2, 2016

Understanding what content you currently have live on your site, what assets you can potentially repurpose and convert into premium content and how you can best position them to convert, educate and nurture the right leads will then give you a much better idea of what content you will need to create moving forward in your campaign.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. If someone on your team sets up the business’s YouTube as a user channel under their personal email, it’s theirs if they ever leave. Search giant Google’s technology channel on YouTube tells people’s personal stories. Learn From the Pros.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Optinmonster

AUGUST 27, 2023

This content helps marketers: Attract a defined target audience Inform them about the business Engage and educate them Generate leads and sales Turn that audience into customers, fans, and advocates Next, let’s look at some content marketing statistics that show why this marketing method is so popular. How Long Should Your Content Be?

Paid Content 96

Paid Content Content Marketing Top of Funnel Planning 96

Hubspot

JANUARY 30, 2018

But that's part of what makes an influencer so powerful: Despite perhaps being an expert in his or her field, by sharing content and insight in a certain way, consumers view that person more as a peer. Part of developing an effective content strategy is giving your audience the right balance of informative content and personal content.

Peer-to-peer 101

Peer-to-peer Social Media Custom Publishing Guidelines 101

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. If someone on your team sets up the business’s YouTube as a user channel under their personal email, it’s theirs if they ever leave. Learn From the Pros Search giant Google’s technology channel on YouTube tells people’s personal stories.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics?

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Outgrow

MAY 14, 2020

Moreover, the ideas are personalized as per your industry and the nature of the audience. Did you know that 93% of marketers find interactive content was effective when it came to educating consumers? This free Keyword Researcher by Ubersuggest gives ample ideas right from head terms to long-tail phrases. Try it out now!

Top of Funnel 85

Top of Funnel Tools Content Marketing Planning 85

Convert

OCTOBER 25, 2022

For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs. analytics, sales reports, etc.). Personalize your website once it’s optimized to a high standard. Make decision-making easy.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Hubspot

SEPTEMBER 21, 2016

This can also mean that you sometimes feel as if you're falling behind on your general social media knowledge and education. They discuss Winter the dolphin, whose story of recovery from losing her tail was chronicled in the movie Dolphin Tale. Social media is constantly evolving, making today an exciting time to work in marketing.

Social Media 28

Social Media Social Marketing Media Planning 28

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. Long-form/premium content: One employee. And more importantly.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Convert

JULY 18, 2022

One stream of this education mix should come from your A/B testing vendor. Without adequate traffic, your experiments will not reach statistical significance and may run for a long time. Look at comparison tables — both from vendors and from unbiased 3rd party sources like HubSpot and CXL. Do they truly educate the space?

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98

Single Grain

JUNE 10, 2021

Analytics Tools. Content marketing is a digital strategy that helps helps raise brand awareness, educate prospects, acquire and nurture relevant leads, and improves sales. SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. What Is Content Marketing?

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Unbounce

OCTOBER 1, 2018

But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel. There are many nuances we could get into here—Bayesian vs. frequentist statistics, one-tailed vs. two-tailed tests, etc.—but

Optimization 96

Optimization Conversion Multivariate analysis Tips 96