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The Future of B2B eCommerce Marketing Trends

Webbiquity

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

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Best Ecommerce Analytics Tools Compared

The Daily Egg

When it comes to ecommerce analytics tools, we hate to brag, but we are the experts. The post Best Ecommerce Analytics Tools Compared appeared first on The Daily Egg. This is one of our primary.

eCommerce 120
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MarTech’s ecommerce experts to follow

Martech

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

eCommerce 112
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Reminder – Google is turning off all Universal Analytics services and APIs

Martech

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. What is changing? Get MarTech!

API 113
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Web analytics is badly broken 

Martech

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. billion category.

Analytics 129
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7 Best eCommerce Personalization Software in 2024

Optinmonster

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market.