Remove Analytics Remove Document Remove Google Remove Intent Remove Wikipedia
article thumbnail

How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. The top reasons? Small teams and lack of time.

SEO 149
article thumbnail

How to use Data to improve B2B Personalization in 2020

Valasys

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. This has a positive impact on customers’ intent to buy & also assists in omnichannel reputation management. billion parameters.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

Google rolled out a mobile-first index that prioritizes ranking web pages that are mobile-friendly. Although there are other search engines, Google has the largest portion of market share, and your website needs to be considered mobile-friendly by Google. Back in 2011, Google began encrypting searches from logged-in users.

SEO 111
article thumbnail

Google and the Parable of the Turkey

WebMarketCentral

The stock market can be brutal when a company fails to meet earning expectations, such as it was last week when Google's stock price fell by 10% despite a 35% increase in earnings. Like the farmer's hungry children, investors are demanding that Google squeeze more out of its turkeys. Err, advertisers. But first, the paranoid fantasy.

Google 20
article thumbnail

What Is the Google BERT Search Algorithm Update?

Single Grain

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. How Does Google BERT Work? What Is Google NLP and How Does It Work? Get A Free Consultation.

Google 87
article thumbnail

The Future of Content Strategy

Hubspot

We create great content, but we still don’t seem to rank high in Google for our target keywords.". "So, In fact, adding more content to a poor existing site architecture can make it even harder for Google to find and rank your content. So, I’ve done my keyword research. Now what?". million queries, 30% showed a featured snippet.

article thumbnail

11 Practices for B2B Landing Page Optimization (LPO)

Valasys

As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. Expertise, Authoritativeness & Trustworthiness so that the content might be discovered by potential clients through search engines such as Google. Stop adding unnecessary links.”. The pages should follow the E-A-T framework viz.