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How You Can Get Started With Email Marketing Today

Salesforce Marketing Cloud

Make a new plan, Stan What is email marketing and why does it matter? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. Newsletters Newsletters are one of the most common types of marketing emails.

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Is Video the Future of Direct Marketing?

Content Standard

A combination of webinars and training tools, this initiative marks the largest push in the company’s history to break into some of the most popular markets across the globe. It’s a move that brings two blaring questions into focus: Will they be successful and, more importantly, is this the future of direct marketing?

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How to Calculate the ROI of Email Marketing

Optinmonster

A report from the Direct Marketing Association found that 66% of consumers have made a purchase online due to email. They also learned that organizations who use email marketing and get a high ROI spend significantly more of their marketing budget on email. Next, you need to calculate what you spent on email marketing.

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3 Email Reports Marketing Leaders Should Look At With an Eye Toward the Future

Litmus

Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. I’ve been in the email space for over two decades, now the VP of Email Marketing & Analytics at Oracle for the corporate marketing teams. How marketing leaders can use these reports.

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What Are The Benefits Of Using HubSpot Marketing Automation Tools?

Stevens & Tate

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media.

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Email Marketing Best Practices for 2019: Putting a Stamp on Personalization

Content Standard

That’s pretty compelling—and may be why marketers aren’t rolling back on email. According to a report by the Direct Marketing Association , 91 percent of marketers rate email as a key strategic channel, even more so than social media at 83 percent. Email Marketing vs. the Newsletter.

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How to Conduct a Thorough Website Audit for Improved Performance

Stevens & Tate

The goal here is to maximize the percentage of visitors who complete desired actions, whether it’s subscribing to a newsletter or making a purchase. Utilizing a website redesign analytics tool can provide insights into how changes to your site can influence user behavior and SEO performance.