Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

FunnelEnvy

JANUARY 8, 2024

Experiences such as virtual reality product demos, interactive webinars, and personalized online journeys can enrich a digital-first sales process. Marketing creates awareness to attract and educate potential customers. These could include virtual walkthroughs, interactive demos, or customizable feature explorers.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Thought Leadership 101

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

APRIL 5, 2021

The rise of video to communicate and educate buyers will continue to grow, and more individuals will be the ones doing the recording. Educational Video Content Wins Out. In 2020, the most popular types of videos produced by marketers were product demos, how-tos, explainer videos, and webinars.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Purchase a Webinar Hosting Platform.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

SalesIntel

APRIL 17, 2024

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Zoominfo

MARCH 9, 2021

Essentially, you are trying to reach prospective customers with content that will educate them and answer any questions they may have regarding your offering. Offer Free Trials, Demos, Tool, or Samples : Offering a limited but valuable version of your product or services for free so prospects have a chance to genuinely evaluate it.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. You can link to guides, instructions, or webinars that explain next steps. Continue to Educate Your Audience.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

FunnelEnvy

DECEMBER 11, 2023

Here are some examples: Awareness Stage Educational videos, explainer videos, and brand videos Interest Stage Webinars, how-to videos, and product demos Consideration Stage Testimonials and case studies, detailed product demos, and comparison videos Decision Stage FAQ Videos, customized product demos, and consultation offers.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. During-Show: Capture leads with interactive elements, not just brochures.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Launch Marketing

MAY 12, 2021

Data and Analytics. Short videos that emphasize your brand values, culture and mission Thought leadership videos Educational how-to videos that address common pain points Consideration: Explore focused content that looks at alternative solutions and paths. script writing), production (e.g., actual filming) and post-production (e.g.,

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Unload everything you can from customer personas, CRM data, and audience analytics reports to identify your top content types and distribution methods.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Zoominfo

JUNE 25, 2018

Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone. Product demos: Let’s face it– product demos in written form are often boring and confusing. And research shows, your customers are already searching for video demos. Instead, showcase your products using video.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

ClearVoice

SEPTEMBER 22, 2023

Product demos: Rather than showcasing a generic overview of your software, tailor demos based on individual user needs, preferences, or past interactions. And educate your audience on the latest in eco-technology through informative pieces. Tailor your content for tech companies to your target audiences’ preferences and needs.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Vidyard

APRIL 5, 2021

The rise of video to communicate and educate buyers will continue to grow, and more individuals will be the ones doing the recording. Educational Video Content Wins Out In 2020, the most popular types of videos produced by marketers were product demos, how-tos, explainer videos, and webinars.

Advertising Benchmark 73

Advertising Benchmark Video Marketing Paid Search Agency Work Management 73

Vidyard

MAY 23, 2017

Say this one comes to your website, they watch your product demo , they watch it again, then they watch a customer testimonial video , and then they watch a Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience. My name is Terrance Kwok. This has been another Vidyard Chalk Talk.

Video Marketing 80

Video Marketing Analytics Marketing Automation Services Webinar Metrics 80

Sharpspring

JANUARY 17, 2019

Webinar marketing is a key inbound tactic for many businesses. The amount of time, resources, and money you spend in creating a webinar can have a big impact on its success. But hosting a great webinar is only the first step. Read on for 7 ways to get the most out of webinars for lead nurturing. Send Thank-You Emails.

Webinar Metrics 45

Webinar Metrics Lead Scoring Lead Ranking Ideal Customer Profiles 45

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Sprout Social

JULY 5, 2022

Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Educational video. Webinar presentation. Educational video. Use your answer to brainstorm a unique educational video idea. Webinar presentation. Interview-style videos are educational and entertaining.

Youtube 131

Youtube Advertising Channels Video Marketing Paid Search Agency 131

Vidyard

APRIL 5, 2021

The rise of video to communicate and educate buyers will continue to grow, and more individuals will be the ones doing the recording. Educational Video Content Wins Out In 2020, the most popular types of videos produced by marketers were product demos, how-tos, explainer videos, and webinars.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Paid Search Agency Work Management 65

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. The nature of SaaS means that you must always keep your customers engaged and interested in your product through educational content or community-management initiatives.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

NetLine

DECEMBER 18, 2023

Fortunately, intent data has become a mainstay among business analytics to do just that. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

6sense

JANUARY 19, 2022

In a recent webinar hosted by 6sense and PathFactory , attendees learned how the two companies’ platforms — especially when integrated together — can quickly and effectively help sellers meet and exceed buyers’ expectations with compelling, bespoke website experiences. The webinar also explored how PathFactory can improve sales enablement.

Personalization 62

Personalization Marketing Websites Marketing Management Webinar Metrics 62

Zoominfo

OCTOBER 5, 2021

Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Essentially, you are trying to reach prospective customers with content that will educate them and answer any questions they may have regarding your offering. ZoomInfo MarketingOS Finally, ABM with data you can trust. You aren’t the only one to think so.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

SpotMe Blog

JUNE 28, 2023

If you’d like to see how SpotMe can transform your events into seamless experiences tailored to each individual and their needs, why not request a free demo now? The platform provides robust analytics for post-event insights, enabling organizers to measure the success of their events and refine their strategies.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Zoominfo

APRIL 9, 2019

Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone. Product demos: Let’s face it– product demos in written form are often boring and confusing. And research shows, your customers are already searching for video demos. Instead, showcase your products using video.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Sprout Social

MAY 8, 2023

Consumer Goods Hospitality Media Nonprofit Restaurants Schools & Education Travel & Tourism How to find your own best times to post on social media How Sprout gathered the data Find your best times to post with Sprout Best Times to Post on TikTok Best times to post on TikTok: Tuesdays from 2 to 6 p.m. Want to see it in action?

Best Practices 109

Best Practices Social Media Work Management Education 109

NuSpark Consulting

JUNE 1, 2018

That means the In other words, these prospects are ready to seek a solution after going through the education phase. You can also use analytics to identify returning users and display your mid-funnel content to them to drive the conversion process.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

Vidyard

SEPTEMBER 14, 2021

Video Analytics and Integrations 4.3 Screen share videos enable you to talk a client through an annual portfolio review, educate them on complex topics, or walk them through a presentation on reaching their financial goals. Create Hyper-Personalized Videos to Excel in Conversions 3.1 Ditch the (Old) Script 3.2 Do the Research 3.3

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

FunnelEnvy

OCTOBER 2, 2023

For those in the early stages, offer educational resources. Prospects closer to a decision may appreciate a free trial or a personalized demo. That means forms leading to a direct sales contact or call back aren’t likely to convert as many as forms offering deeper dive information, like webinars or research studies.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Brightedge

JUNE 3, 2020

Visit these pages for our previous installments on education , finance , and retail. BrightEdge recently coordinated our own digital marketing efforts to drive leads and opportunities for our research webinar SEO Insights, Opportunities, and Performance in an Era of Uncertainty. What is going on with B2B tech?

Research 80

Research SEO B2B Long Tail Marketing 80

FunnelEnvy

NOVEMBER 27, 2023

Source: Ruler Analytics When you consider landing page content for each stage of the journey, a good starting place is to ask what kinds of questions your prospects have at each phase. Live Demos or Consultations: Now is the time for in-person contact for high-ticket items.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

InsightSquared

NOVEMBER 5, 2018

There are many good reasons why you might want to loosen MQL criteria, including: You are in a new market and need to do a lot of education. This will give the field sales team an opportunity to educate your market about your category or solution and it will avoid that the sales development team dismisses opportunities too easily.

Lead Ranking 237

Lead Ranking Marketing Qualified Leads Planning MQL 237

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Data Analytics : Monitor customer behavior to identify friction points and optimize accordingly.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52