DealSignal

MARCH 11, 2019

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

SmartBug Media

JUNE 2, 2021

If you have data on contacts that don’t matter, automatically came with your CRM, and so on, it might be time you remove it from your database—especially if it could skew results or confuse the data analyst. Validate Your Data Regularly. Data cleaning isn’t meant to be a one-and-done project.

De-duplication 94

De-duplication CRM Data Hygiene Analysis 94

Content4Demand

MAY 21, 2020

A presentation led by MRP also emphasized the importance of combining intent data with predictive analytics. Predictive analytics allowed MRP to enhance their lead generation and identify new active accounts faster. This data orchestration strategy led to an 82% increase of valid and usable data by the end of 2019.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

AccuData

JULY 26, 2018

Descriptive analytics, such as AccuData’s Snapshot profile, build a profile of a target audience. Provide Data Hygiene. Hygiene services can include a variety of actions, including: Removing undeliverable postal addresses. Validating email records to ensure better delivery on marketing sends. Let’s get started!

Data Hygiene 56

Data Hygiene Ideal Customer Profiles Advertising Agencies Allocation 56

DealSignal

MARCH 17, 2023

DealSignal provides access to an unbelievable 1B+ global companies and contacts with over 100 data points. Our platform was built from the ground up on proprietary data verification processes, regular data hygiene and cleansing, and AI-powered matching algorithms that ensure the highest levels of data and accuracy.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Leadspace

AUGUST 8, 2017

Like data hygiene. Your marketing and sales data is among the most valuable assets your company has; yet for all the talk of “data-driven marketing” (another buzzword marketers love to throw around), most B2B organizations are in a state of denial about the state of their actual marketing data.

Data Hygiene 66

Data Hygiene Marketing AI Lead Ranking Account Based Marketing 66

Salesforce Marketing Cloud

FEBRUARY 13, 2024

“It verifies that the subscriber’s address was valid at the time of sign up and affirms their consent to continue receiving commercial mail. “It This safeguards data hygiene, honors permission, and will help boost overall engagement.” AI can help you with your analytics by processing vast datasets and identifying patterns.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

SalesIntel

APRIL 21, 2022

Without high-quality data in your CRM, your sales and marketing teams will never fully grasp the value of your investment or their team’s potential. Incomplete, incorrect, and out-of-date data are all examples of faulty data, and it’s a common issue. Guidelines to Improve Your CRM Data. Completeness.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

SalesIntel

APRIL 21, 2022

Without high-quality data in your CRM, your sales and marketing teams will never fully grasp the value of your investment or their team’s potential. Incomplete, incorrect, and out-of-date data are all examples of faulty data, and it’s a common issue. Guidelines to Improve Your CRM Data. Completeness.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

SalesIntel

JUNE 16, 2023

Features for news and person alerts let you know which prospects should be contacted Lead validation and lead quality in the context of lead creation Works with Zoho, Keap, Pipedrive, Zapier, Salesforce, and Outreach CRM, sales, and marketing solutions. Dashboard analytics highlights team members’ prospecting activities.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

Zoominfo

JULY 10, 2018

Or do you rely on manual data entry? Eliminate unnecessary form fields, relabel anything that seems confusing, and use form validation to acquire certain data points. . As SiriusDecisions put it, “Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.”.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Litmus

DECEMBER 13, 2021

This allows the subscriber to re-engage or opt-out and allows us to keep good data hygiene. It helps you validate new subscriber’s email addresses, ensuring you’re emailing the right people (and reducing the risk of getting hit with spam complaints). Double opt-in (DOI). Then, after they confirm, they’ll receive the download.

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

Convert

MAY 23, 2023

It does seem that collecting consent (without dark patterns) to bucket visitors into A/B tests, and then ensuring that they are consistently served the same variation, for consistency in reports and to prevent data pollution, is indeed becoming more and more difficult. One key component of product experimentation is the use of feature flags.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

SalesIntel

JUNE 2, 2021

A website is a vital part of every business, and so is Google Analytics. Google Analytics is a smart way to learn about a visitor’s location, items they are interested in (based on pages viewed), and other valuable data. Validate Email Addresses. Several factors can result in a low sender reputation score.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

Outbrain

SEPTEMBER 10, 2018

Data quality drives better decision-making. One of the top benefits of data quality is greater confidence in analytical systems. As B2B marketers strive to make strategic decisions around new and existing content, high-quality data is essential to glean actionable and accurate insights from analytics, metrics, and reporting.

Content Marketing 42

Content Marketing High Quality Lead Data Hygiene Lead Ranking 42

Conductor

JANUARY 22, 2020

If you know these guys, it should be of no surprise we ran out of time as we covered data hygiene, mobile friendliness, security, and other fundamentals to your future search success and experimentation. Data hygiene (AKA “managing misinformation”) is especially important when it comes to local search. Structured Data.

SEO 100

SEO SERP Work Management Lead Scoring 100

SnapApp

OCTOBER 3, 2017

My favorite new metric is using ABM technology that groups all my web metrics in Google Analytics by account. Analytics are imperfect, but it's even worse when marketing doesn't contribute to sales success. 3: Validate the strategy that’s in place and create incentives. This is important particularly with sales data.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Heinz Marketing

APRIL 30, 2018

We entitled this episode : Data Intelligence 101: The Key to Faster Growth & More Efficient Marketing. We’re talking about Raviv sees a disconnect between Demand (buyers) & Ops (users) of data & analytics platform. Some highlights: Your data strategy is your B2B growth strategy (quick overview of the paper).

Sales Management 60

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 60