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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. Let’s roll! That’s why! Agreed yet?

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Its analytics also allows real-time monitoring of time spent with your brand’s content. Targeting a Specific Audience: Nativo Image Source: Nativo Nativo is an alternative native advertising solution to Sharethrough, but doesn’t work with as many premium brands and works primarily through agencies. Why Nativo?

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37 Must-Know Marketing Trends & Statistics Post COVID

Outgrow

14% of marketers updated their content marketing metrics including setting up new analytics and dashboards. In fact, in a recent Hootsuite report , we found that Instagram’s advertising reach during July-September 2020 has increased by 7.1%, whereas Facebook saw a growth of 2.2%. 20% adjusted their Key Performance Indicators (KPIs).

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Can You Drive Facebook ROI Without Resorting to Paid Reach?

Content Standard

It’s been a long time since major brands were able to drive strong Facebook ROI through organic reach alone. As its paid advertising platform gained advertisers and momentum, Facebook sought to curb the amount of organic reach brands received for their content. Is Organic Reach a Fool’s Game?

ROI 63
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How to Define & Measure Social KPIs – Part -1

Valasys

According to a report by Pew Research Centre, 67% of Americans report that they get at least some of their news on social media, primarily on Facebook & Twitter. Once the brands figure out which types of content are performing the best, they can further start diving deeper into analytics & proceed towards defining the Social KPIs.

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads). CPM (Cost per Mille). Facebook Ads.

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20 Facebook Ad Metrics Marketers Should Know

Hubspot

This is an excerpt from our ebook, How to Create Killer Facebook Ads. Download your free copy if you want to learn more about advertising on Facebook. Reporting is a crucial part of Facebook advertising. Facebook's dashboard offers a range of tracking mechanisms that will help you focus on the results you care about.