QuanticMind

OCTOBER 24, 2017

Reporting & Analytics: “What’s Your Audience Thinking? Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

JANUARY 11, 2024

Key elements of an effective landing page: Consistent Messaging: The headline and content on the landing page should directly correlate with the ad. Use tools like Google Analytics to track user behavior on your landing page. A well-aligned landing page directly reflects the promises and expectations set by the ad.

PPC 52

PPC Cost Per Click Paid Search Agency Optimization 52

Outbrain

NOVEMBER 2, 2020

For example, to compare the performance you see in your Facebook dashboard with the per-referrer conversion reports in Google Analytics, you’ll have to see past their very different attribution calculation methods. You need a side-by-side view that overcomes variations between attribution and monitoring methods.

Paid Search Agency 26

Paid Search Agency Optimization Multi-Touch Attribution Ads 26

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Faster site speed correlates to better rankings. In the post iOS 14 world, consumers are blatantly telling brands to stop data collection.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Faster site speed correlates to better rankings. In the post iOS 14 world, consumers are blatantly telling brands to stop data collection.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Single Grain

DECEMBER 23, 2019

Target ROAS : Get the best return on investment (ROI) on your spend. Users who typically make a purchase will see no ad: Google AdMob (“advertising on mobile”) offers smarter analytics and reporting features to unlock new insights that will help you improve your app. Maximize Conversions : Increase your conversion rate.

PPC 96

PPC Paid Content Marketing AI Trends 96

Vision Edge Marketing

FEBRUARY 1, 2022

The early 20th-century department store magnate, John Wanamaker, who famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” couldn’t have imagined the analytical power of today’s innovative artificial intelligence (AI) tools for marketers. I’ve been in analytics for 15 years.

Marketing AI 221

Marketing AI Marketing Automation Services Analytics Enterprise Management 221

QuanticMind

JUNE 6, 2019

Plus you can collect browsing behavior and seemingly unrelated data on the sidelines that ultimately may correlate to some future value. I like to simplify it into a simple concept: When nearly everything is tracked, you do get a lot more noise, but you also end up with a much more complete picture of associations and correlations.

Paid Search Agency 40

Paid Search Agency Optimization Work Management SEM 40

Directive Agency

OCTOBER 14, 2016

You can see already how VTC can be a harder metric to analyze, given that they are triggered whenever a viewer is scrolling through the Display Network and thus makes it more difficult to calculate the correlation behind your viewed ad and their direct visit to your site. Google Analytics: “Last Click Wins”.

Conversion 40

Conversion Allocation Top of Funnel PPC 40

Convert

FEBRUARY 24, 2021

Let’s put this into perspective: Supposing you own an eCommerce store and have Google Analytics (GA) activated, each user that navigates your online store leaves some digital footprints that are picked up by GA. You already know this audience is drawn to you; thus a high ROAS (Return on ad spend) wouldn’t be too surprising.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

Convert

AUGUST 15, 2022

This can increase average order value and isn’t so intrusive as it actually correlates with their buyer journey. Conversely, if you are already investing tons of money into one of these channels, such as your ads, but not seeing ROAS, then you know what to do… optimize your pages. Imagine the interest build up in their mind.

Optimization 59

Optimization Examples ROAS Paid Search Agency 59