Biznology

APRIL 18, 2014

When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. As important as it is to know your audience or create content that is relevant to your marketing goals, the work you do there won’t amount to much if you’re not measuring results in some way.

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

NOVEMBER 17, 2017

Use your analytics. Consider this scenario: a colleague forwards you an email newsletter because it contains an article she thinks you’ll find of interest. You find it so interesting that you subscribe to the newsletter. These automated emails can be tied to the content they’ve consumed, so you all but guarantee relevance.

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Biznology

JULY 31, 2019

This is where video-based courses like Clutch Prep can help, as they provide examples that simplify some of the most complex business-related concepts like macroeconomy, microeconomy, analytics, or accounting. Facebook lets you create/join relevant groups and communities and share your valuable blog posts.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

DECEMBER 9, 2016

Correspondence as well as website and social media content should all match the personality and “voice” of your company. Use visual content, and make the story speak to your audience. The great part about social media is you can cross-post content from one forum to another. Your brand is more than just your logo.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

JUNE 1, 2016

I have seen heated arguments on this subject with my clients over the years over what is a deceptively simple question: can you measure the quality of content based on what it is (its intrinsic quality) or based on how successful it is in meeting customer needs (its extrinsic quality)? This is not a theoretical question. What do you do?

Correlation 80

Correlation Paid Search Agency Analytics Training 80

Biznology

DECEMBER 14, 2017

As I said in October , your analytics may not tell the whole story when it comes to mobile. You want to survive to the desktop where engagement for an email newsletter is more likely. As I said in October, relevance is likely to be the deciding factor between survival and deletion. Mobile matters most. Go big or go home.

Email Marketing 169

Email Marketing Design Effectiveness Mobile Marketing 169

Biznology

SEPTEMBER 13, 2021

Those that, for example, result in fewer total employees, more employees working more remotely or lead to more contract, or “Gig,” employees, will have profound implications on everything from the channels we choose, to the content we select and the emphasis we place on issues such as culture and values. It will deliver predictive analytics.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104