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The Only Website Launch Checklist You’ll Ever Need

Marketing Insider Group

Slow loading times can create user frustration. Web analytics provide actionable insights that enable you to continually optimize your website performance. Choose a CMS system. You probably evaluated your content management system (CMS) during your current website analysis and goal setting steps. Image Source.

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The latest AI-powered martech tools

Martech

Turbo to its event analytics platform. The integration is designed to allow users to “chat with their data,” using natural language to query data. Yext ’s Yext Content brings AI to its headless content management system. Yext Content uses AI to improve automated data cleaning and content-generation workflows.

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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

Target users. Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” Available resources. Integrations.

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What Is A/B Testing? Boost Your Website's Performance

RebelMouse

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. Half of the users see A (control), and the other half see B (variation). Half of the users see A (control), and the other half see B (variation).

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. Whether you're a publishing powerhouse or an independent news organization, you need a suitable CMS with robust technology for high-quality content.

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What Is Digital Experience Software in 2022?

TrustRadius Marketing

A digital experience ( DX ) itself is the virtual interaction between a user and the organization behind the website. Digital experience software-as-a-service (SaaS) is the fusion of content management systems ( CMS ) and customer relationship management ( CRM ) software into one tool or platform.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

Third-party browsing cookies are officially leaving the building as Google's Privacy Sandbox will turn off all third-party cookies in Chrome in 2024 to strengthen online security and protect private user information. How to Collect First-Party Data The best way to collect first-party data is by tracking user behavior.