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How to Optimize Your E-commerce Site for Revenue

Convert

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that.

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The Ultimate Guide to Price Optimization

Hubspot

Price Elasticity of Demand. Price elasticity measures how a change in consumption of a commodity relates to a change in price. Formulaically, it's expressed as: Price Elasticity of Demand = % Change in Quantity Demanded / % Change in Price. If demand decreases when the price fluctuates, it's considered elastic.

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article thumbnail

How to Optimize Your E-commerce Site for Revenue

Convert

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that.

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8 Industry Experts Weigh in on the Toughest Social Media Topics

Hubspot

When the wool gets pulled over peoples' eyes about how their information is used and then suddenly, at some point in the future, they become aware you weren't playing by the same rules -- that's when you lose the trust of the social fan base you worked hard to acquire. How do I reconcile this in my social analytics?