Crimson Marketing
AUGUST 13, 2014
Ren Bonvanie, CMO of next generation firewall producer Palo Alto Networks, is a successful evangelist of the use of data science in corporate marketing. Silence is Golden: When and why you should stop nurturing an account in your pipeline if you want to close the deal, and how to use marketing analytics to discover that.
Leadspace
JANUARY 4, 2017
While this is a broad category, with lots of noise, hype, and fairy dust swirling, there are a few major categories that I believe are the most important to track (and if you’re an aspiring digital CMO and haven’t made these investments, it’s time to start talking to the CIO and the CFO about making them). Real-time content/offer management.
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Customer Experience Matrix
NOVEMBER 5, 2009
Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.)
markempa
FEBRUARY 18, 2013
The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. He added, “But, we’re seeing the CMOs are starting to own a lot of IT budgets, so it could be the CMO that owns that [technology].”. Providing performance tracking and analytics on campaigns.
Biznology
APRIL 2, 2015
Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. Derek Slayton, CMO of NetProspex, points out that new technologies can only take B2B marketers so far. Sales and marketing symbiosis.
ANNUITAS
MARCH 18, 2014
All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.
Nuvi
MAY 29, 2019
Banner Health CMO Alexandra Morehouse talked about how, in healthcare, providers that take advantage of reputation management strategies will come out ahead in the Feedback Economy. FordDirect Director of Social Media and Reputation Management John Patterson discussed how reputation management has helped dealerships increase sales by 2.4
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