Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. Is it the company’s office manager or the CMO? You’re struggling to optimize to revenue so you need an analytics platform to improve closed loop feedback.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Hubspot

FEBRUARY 24, 2015

And, until recently , the average CMO was destined for a much shorter than average tenure. CMOs now wield more power, and CEOs are increasingly looking to them to provide strategic input, according to recent research from IBM. At the helm of this data-driven marketing initiative is the CMO. 1) Be a Data Wizard.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

ClickZ

NOVEMBER 28, 2019

It serves an international client base of more than 3500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions. Meet Acoustic and their open marketing ecosystem.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

Adobe Experience Cloud Blog

MARCH 13, 2017

In HOOKED: How Clever Brands Create Addictive Content That Drives Revenue, Andrew Davis, Founder and CMO of Monumental Shift, will teach you how to create content so good it’s addictive. Analytics and Data Matter. Analytics and data have always mattered. Are you a future-ready marketing leader?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Launch Marketing

MAY 8, 2018

Some additional key martech solutions to consider include: Web analytics. As shared by CMO of CS Disco Neil Etheridge and Hive9 CEO Darin Hicks, sales and marketing teams must be in sync with one another to be successful. Content management system (CMS) based website. Email marketing (if you don’t have a marketing automation solution).

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. (Statista) 45.1% MarketingEvolution) Marketers allocate 15.9%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

LeadsRX

JULY 19, 2021

Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable. Source: Gartner Marketing Data and Analytics Survey 2020, September 2020 (400 marketers surveyed). Poor Data Quality. Getting Lost in Data.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. 5) The CMO Council. If there were such a thing as a brain trust of the world’s best marketers, it would be the CMO Council.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. In order to generate leads marketers have to know how to use the analytics. I use Google Analytics and Sitemeter, and advise my clients to do the same. Recommended Resources from B2B Marketing Experts.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Porch Group Media

AUGUST 3, 2021

Source: Forrester). Source: Gartner Research). Source: The CMO Club). 55% of companies have no cross-channel strategy in place (Source: The CMO Club). Source: The CMO Club). 55% of companies have no cross-channel strategy in place (Source: The CMO Club). Alchemer and Forrester Consulting , 2021).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform?

Digital Experience Platform 101

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 101

Martech Advisor

MARCH 18, 2020

According to a recent CMO survey by Gartner, marketing technology consumed nearly a third of marketing budgets, making this segment the largest area of investment for marketing resources and programs. Based on the survey, CMOs spent an average of 25 percent of their marketing technology budget on three channels: search (11.2

Marketing AI 66

Marketing AI Marketing Budget Budget Programs Lead Ranking 66

Hubspot

AUGUST 27, 2012

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. Source: Gartner ) Tweet This Stat!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Metadata

MARCH 16, 2021

So I’m Dee Anna McPherson, I’m the CMO at Invoca. And so we have product analytics, in-app guidance, feedack colleciton. So Forrester and Gartner actually ended up adopting the terminology that we coined. Joe Chernov: At Eloqua, we prep walked Megan Eisenberg, a very prominent CMO now, to every single event.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Full Circle Insights

FEBRUARY 28, 2023

6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter. You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Metadata

MARCH 18, 2021

We raised our seat around there and then we were really having trouble with analytics during the time, while we actually installing. So we thought to ourselves, “Mixed analyst confusing, blue analytics is confusing. Why don’t we build our own analytics tool?” ” You know what I mean?

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Golden Spiral

NOVEMBER 20, 2020

Mark Whitlock (00:00:00): Welcome to this special video edition of Studio CMO Live. And we're also the host of studio CMO, which you can find on any podcast platform you want. Subscribe the studio, CMO, check out golden spiral marketing.com as well. A clear, bold assertion is the cornerstone of leadership. Anna Grimes.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

SWZD

JULY 1, 2019

I was CMO at Brainshark at the time and recognized that people were opening emails less and less. Typically, it is the CMO who is often the main buyer or champion of our platform. As a CMO myself, if I’m interested in a topic such as a new technology, I’ll do a Google search.

Personalization 48

Personalization Enterprise Management CMS Development Marketing Automation Services 48

Metadata

FEBRUARY 16, 2021

Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. And also, we’ve got Udi Ledergore, who is the CMO of Gong for about the past four years, VPs of marketing, other kind of technology companies before there. So, thank you.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52