Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2% more likely to be opened.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

MAY 29, 2020

Most email template builders also feature built-in analytics , which you can use to study your past email marketing efforts and make improvements to your approach. HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. Ability to run A/B tests to improve open-rates and clickthroughs.

Template 101

Template Budget Programs Paid Search Agency Best Practices 101

Hubspot

JANUARY 7, 2013

If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Keep it simple.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

MAY 17, 2021

Ashley Riordan, growth marketing manager at HubSpot says nowadays, users expect more. Discover what environments (email clients, devices, and more) your subscribers are on with a tool like Litmus Email Analytics , so you can know which interactive strategies are possible with your subscribers.". So, why the push for interactive emails?

Webinar Metrics 99

Webinar Metrics Examples Tips Ad Exchange 99

Optinmonster

NOVEMBER 22, 2023

In fact, perfecting your subject lines is the single most important way to increase your email open rates. Compelling subject lines can be the difference between recipients opening your email, deleting it, or, even worse, reporting it as spam. That’ll hurt your email open rate.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Hubspot

FEBRUARY 26, 2018

If you're a HubSpot Enterprise customer conducting an A/B test on an email , for example, HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors. If you're a HubSpot Enterprise customer, you'll have some help determining the size of your sample group using a slider.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). Open rate is calculated by taking the number of times an email was opened, and dividing that by the number of times that same email was delivered. Clickthrough Rate. 2) Blog Manager.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

DECEMBER 5, 2012

Luckily, you can sniff them out with analytics. Using Analytics to Identify Rotten Lead Nurturing Workflows. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Start with the open rate of each email in the workflow. Here are five places to check.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Atomic Reach

APRIL 2, 2019

Emails with personalized message content receive a 5 percent increase in open rates when compared to non-personalized email content. This email received a staggering clickthrough rate of 40 percent. Marketing automation plays a huge part in B2C email marketing. SEO and Content Marketing Statistics.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

MAY 17, 2016

If you're a HubSpot Enterprise customer conducting an A/B test on an email , for example, HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors. If you're a HubSpot Enterprise customer, you'll have some help determining the size of your sample group using a slider.

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Hubspot

DECEMBER 2, 2019

For a marketing email test, consider measuring impressions, reach, conversion rate, or clickthrough rate (CTR). These email metrics can let you know how many people are receiving, opening, and reading your emails, and will help you analyze the results of your hypothesis. This test determines which version is better.

Examples 65

Examples Planning Paid Search Agency CTR 65

Hubspot

AUGUST 19, 2019

Quantified the typical average results via clickthrough rates, conversion rates, and costs. You'll find yourself in an entirely new normal when it comes to metrics like email open rate, blog traffic, and landing page conversion rate. Facebook Analytics for insights to audience types and their interests.

Viral Marketing 76

Viral Marketing Paid Content Campaigns Tips 76

Hubspot

JUNE 26, 2018

Source: HubSpot. It may seem counterproductive to ask your subscribers to opt in to your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X Here’s an example of how a workflow could be set up: Source: HubSpot. Your analytics will be skewed. Establish Your Goals.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Convert

JANUARY 31, 2022

Hypothesis: After studying qualitative and quantitative data gathered from surveys and polls, customer service team data, and Google Analytics, they hypothesized that a total revamp of the landing page to a “simple and lean” version will outperform the original. HubSpot: Site Search Feature. Here’s the control and challenger: Source.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

JUNE 23, 2014

When it comes to reacting to the increase in mobile email opens, the answer to this last question is key. However, MarketingSherpa found that only 31% of marketers know their mobile email open rate. Since every audience is different, look into your analytics to see on which devices people are opening your emails.

Multi-Touch Attribution 28

Multi-Touch Attribution Optimization Paid Search Agency Mobile Marketing 28

Hubspot

DECEMBER 17, 2013

Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. When it comes to metrics for individual email sends and A/B tests , the open rate (OR) of an email send is a vital one to monitor. expert answers? Luckily, you can.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Hubspot

MAY 23, 2014

Instead, successful online marketing requires a combination of left and right brain thinking -- or "analytical" and "creative" thinking. Analysis -- 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x clickthrough rates. Tweet This Stat ). Tweet This Stat ).

Lead Ranking 28

Lead Ranking Stats Clickthrough High Quality Lead 28

Vidyard

JULY 9, 2020

The HubSpot Blog. Content Management: WordPress, HubSpot , Vidyard. Google Analytics. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. HubSpot Blog. How to Build A Startup Marketing Budget (HubSpot). The Vidyard Blog.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Top SEO Tools for Startups Mangools Moz Ahrefs Alexa.com Google Analytics Screaming Frog Put Video to Work for Your Startup Get the free video tool designed for startups Sign Up Free 3. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

MAY 8, 2015

4) Software companies tend to see slightly higher email open and clickthrough rates compared to other industries. More than 70% of surveyed software companies reported email open rates of higher than 10%, and close to 80% of software companies reported click-through rates of higher than 1%.

Demand Generation 28

Demand Generation Budget Programs Marketing Management Advertising Benchmark 28