Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation
ScanmarQED
JANUARY 10, 2024
MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. They are relying on in-platform information on performance and/or using simple click attribution via web analytics platforms like Google Analytics (GA) and Adobe. We can take Facebook as an example.
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