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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. They are relying on in-platform information on performance and/or using simple click attribution via web analytics platforms like Google Analytics (GA) and Adobe. We can take Facebook as an example.

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YouTube Hashtags: The Secret to Video Marketing Success

Martech Advisor

Hashtags on YouTube start with a # symbol followed by tags (or words) added to video titles and descriptions. Classify and categorize content. YouTube hashtags are best used to classify and categorize content. For instance, you can classify your content based on popular or highly searched terms in your area of expertise.

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Measure Content Marketing ROI Easily Using This Effective Approach

Pam Didner

It’s pretty plain because no bells and whistles have been added to liven it up yet…. Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. By doing so, you can easily see usage data and analytics, including: Content downloads.

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10 social media monitoring tools to inform your campaigns

Sprout Social

Likewise, native social analytics primarily focuses on direct @mentions and @tags. For starters, our platform keeps track of mentions, comments and keywords across multiple networks including Instagram, Facebook, Twitter and TikTok. Atribus is capable of automatically classifying mentions into complaints versus inquiries, too.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

Beyond organic and direct traffic, you must understand the difference between all of your traffic sources and how traffic is classified. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or URL parameters that determine the source of traffic. web analytics.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

Mongo is also fast and scalable and good for analytical processing in general. Sailthru gathers most of its data from its own tags placed within emails, Web pages, and mobile apps. Prebuilt integrations are available for Magento ecommerce and WordPress, with Hybris and Demandware scheduled to be added. data sources. predictions.

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5 Overlooked Features of Your Facebook Marketing Strategy

Content Standard

For months, your Facebook marketing strategy has been lagging—ignored and set aside—other marketing initiatives taking priority, your current strategy half-baked. These five overlooked features will breathe life into your 2017 Facebook marketing. Facebook Live. When Facebook Live was first announced, I was admittedly skeptical.