Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Studies 326

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study. Why are they important?

Case Study 52

Case Study Case Studies Studies Work Management 52

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. So, how are you quantifying content marketing? How and what you measure should align with the goals in your content strategy. What content are they consuming?

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

Goodish Agency

SEPTEMBER 25, 2020

Integrating website and in-app analytics. We built a WordPress website that enables team members to publish the content. We did standard Google Tag Manager and Google Analytics tracking on the website. And in the next step, we integrated the website with Mixpanel, which is used for in-app analytics.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Studies 52

Goodish Agency

JUNE 22, 2020

They are producing a lot of content on skincare related topics and some blogs have an excellent position on Google organic search. Fixing analytics. Blogs had great content but performed poorly as landing pages. Challenges. Get more blog visitors to view related products. Improving blog pages. percentage. to 2%.

Case Study 52

Case Study Case Studies Studies Funnel Advertising 52

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Marketing Insider Group

JANUARY 31, 2023

Data and Analytics Understanding data and analytics is a fundamental part of your marketing agency’s capabilities. Providing potential partners with access to your Google Analytics account and requesting a review can be a great way to start analyzing a marketing agency’s capabilities.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

Martech

AUGUST 29, 2023

Media plans are largely built to ensure creative content effectively reaches the right audience at the right moment. In the new analytics landscape, creative execution emerges as the critical optimization lever. All thanks to creative analytics.

Marketing Attribution 91

Marketing Attribution Creativity Analytics Paid Search Agency 91

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. This is where content intelligence comes into play. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences.

Analytics 52

Analytics Personalization Automation Case Studies 52

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 263

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 164

Analytics Top of Funnel Content Case Studies 164

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. This is where content intelligence comes into play. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences.

Analytics 52

Analytics Automation Personalization Optimization 52

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Now don’t get me wrong.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

Vision Edge Marketing

NOVEMBER 7, 2017

Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. This particular study found that “76% of marketers are lacking the confidence to measure the success of their content programs.” How do we use this data?” Start here. Next Steps.

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

Marketing Insider Group

JANUARY 27, 2020

A content strategy? The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Give me a break, you say.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 290

Top of Funnel Buyer's Journey Trends Lead Scoring 290

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Act-On

APRIL 29, 2024

Lead nurturing means continually engaging with a would-be customer over time, sharing content and messages that educate and inform them about topics related to your products or services. Marketing Campaigns Manager, describes, “When you have a lower lead score, we offer thought leadership content.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 130

Convince & Convert

NOVEMBER 15, 2011

” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. But in almost every case, you’re bringing a knife to a gunfight. Point Less. Of course not.

Case Studies 139

Case Studies Case Study Social Media Studies 139

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. These complex attribution models allow us to drill deep and get a more accurate picture of how our content influences buyers and where we may need to tighten our efforts. It’s easy to implement.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Online Marketing Institute

AUGUST 17, 2018

On the other hand, marketers consider influencer content a more effective form of content when it comes to promoting a brand on channels other than social media. Coca-Cola was perceptive in attracting that audience and angled it content to capture the teenage group. All rights reserved.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. I’ll dig into each of these steps in the case study below. Do sprints focus on links, content, or page speed? The DriveSafe case study. In this blog post I will show you my framework to do SEO sprints.

Case Studies 73

Case Studies Case Study Studies SEO 73

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. My new book will share nine other cases, too. Great approach, isn’t it? Like this post? Sign up for our emails here.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Parse.ly

JULY 1, 2022

When it comes to analytics, usership is the only metric that matters. To prove it, we’ll be looking at data from the recently published Martech Trends 2022 Report , the Content Matters 2022 Report published earlier this year, and internal and external case studies run by the Parse.ly Miles driven, not cars sold.

Analytics 59

Analytics Marketing Analytics Tools Case Studies Training 59

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. It requires a deep understanding of your target audience along with the ability to create and deliver content relevant to each individual.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Parse.ly

DECEMBER 15, 2022

Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly marketing content. Content highlights from Parse.ly Read the HelloFresh case study. Read the Bloomberg case study.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Studies Case Study Content 52

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. But, don’t forget: it’s important to not do video just for the sake of creating video content. Here are 13 solid video content ideas to bolster your social media presence: 1.

Social Media 118

Social Media Traffic Top of Funnel Media 118