InsightSquared
APRIL 12, 2018
Capabilities such as multi-touch attribution and metrics such as marketing-influenced revenue are what marketers are looking for to measure the effectiveness of their activities along the buying cycle. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective.
ClickZ
JANUARY 22, 2020
Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Perfect for: Marketing analytics. Oracle Eloqua. Features flexible segmentation and transparent analytics. Perfect for: Content Marketing.
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ClickZ
OCTOBER 22, 2020
Integrations with other tools like CRM and CDP platforms, ad platforms like Google and Facebook ads, and website analytics software. Robust analytics and reporting features that collect, analyze, and monitor campaign data and make it accessible (and actionable) to multiple teams. This software is not for the faint of heart.
Marketing Insider Group
JANUARY 24, 2013
Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.
markempa
FEBRUARY 18, 2013
Providing performance tracking and analytics on campaigns. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By She mentioned a few areas where MA software can help Marketing: Automatically sending large quantities of emails.
Hinge Marketing
AUGUST 8, 2013
Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Analytics (measuring marketing effectiveness). Respondents pointed to lack of budget and poor data analytics infrastructure as the two top roadblocks.
NuSpark Consulting
JANUARY 21, 2012
The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. One of the first books to discuss the complex buying cycle of B2B and how to align sales and marketing to engage and nurture prospects. Web Analytics and ROI Measurement. Web Analytics 2.0:
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