Remove Analytics Remove Buying Cycle Remove Eloqua Remove Lead Capture
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Top 10 marketing automation tools every marketer must have

ClickZ

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Perfect for: Marketing analytics. Oracle Eloqua. Perfect for: a turbocharged lead capturing engine. Perfect for: Content Marketing.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

The definitive overview of lead generation strategies and tactics. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI. Brian Carroll.

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Alinean Launches Interactive White Papers

The ROI Guy

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

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