InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Reporting is not a core competence.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

markempa

FEBRUARY 18, 2013

However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. The role of marketing automation. Linda Athans, Marketing Manager, Tribridge , stated the size of the company might dictate how many pieces of CRM technology are deployed.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Marketing Insider Group

JANUARY 24, 2013

. @ Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

NuSpark Consulting

JANUARY 21, 2012

The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. One of the first books to discuss the complex buying cycle of B2B and how to align sales and marketing to engage and nurture prospects. Content Marketing. Content Marketing. Brian Carroll.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Hinge Marketing

AUGUST 8, 2013

A recently surveyed group of marketers agree that to competitively thrive in today’s landscape (where their audiences are empowered with the information necessary to make purchase decisions), it’s critical for marketing organizations to make every interaction count. Analytics (measuring marketing effectiveness).

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Eloqua Work Management 48