InsightSquared

APRIL 12, 2018

Capabilities such as multi-touch attribution and metrics such as marketing-influenced revenue are what marketers are looking for to measure the effectiveness of their activities along the buying cycle. While they may offer reporting and analytics as part of their platform, this is not a core capability.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. Steve Woods , CTO, Eloqua. A funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive. These are the trends that are mentioned most often: Improved ROI & Reporting.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

SnapApp

DECEMBER 14, 2016

Closed loop attribution and reporting. so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Tell your story using all available multi-media.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62