Analytics Business Digital Asset Management Marketing AI 
Martech
APRIL 22, 2022
To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.
Martech
DECEMBER 12, 2023
One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s And furthermore, with people and processes, they do change — quite often, actually — creating gaps in the tacit knowledge of any business over time.”
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Martech
NOVEMBER 2, 2023
What’s the point of adding AI to technology if no one knows how to use it? Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about their employees’ knowledge of how to use AI, including creating prompts, according to a Portal26 survey.
Martech
DECEMBER 18, 2023
The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal.
Martech
SEPTEMBER 22, 2023
This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” Register free.
TrustRadius Marketing
APRIL 6, 2022
Having a website today means managing programs, data, and databases: you can’t even think of them all at once. You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back.
ClickZ
JULY 2, 2020
30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify leads who are warm enough to proceed to the next sales stage in your business. Using AI for dynamic pricing is definitely the smarter strategy.
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