Kaon

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Data Analytics Is Critical For Success

Kaon

With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight. Business analytics that ensures the algorithms are actually delivering the value and meeting the business objectives that were originally outlined.

Analytics 100
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Hubspot Inbound Conference Recap 8 of 9

Kaon

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic. Number one challenge all social media users face is measuring.

Hubspot 100
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Prediction: Successful Marketers Treat Sales as Clients and Partners

Kaon

Although the platforms on which we deploy and the technologies we use to create engaging customer experiences are constantly changing, a big part of our business is essentially unchanged in the last 20 years: making real-time, photo-realistic, 3D models of our customers’ products. To what extent did you manage to analyze the success?

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What customers want from their mobile marketing experience

Kaon

Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. Tracking every step of the user’s journey (mobile analytics). Analytics is the buzzword of 2016. Original article published on Mobile Marketer.

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How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

There are a lot of ways technology can solve a problem – whether it’s in our everyday lives or in business. Many of those are likely to be used in business settings. And though Ciena sells to businesses, at the end of the day, we’re all consumers. The Solution.

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UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING

Kaon

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. Uncertainty.

Planning 154
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The Three Most Important B2B Marketing Questions for 2016

Kaon

When we put ourselves in the customers’ shoes and honestly evaluate how our solution will affect their business, we create a transparent way to communicate with prospects and customers. What may be surprising is that many of the answers will likely be related to a lack of understanding of our differentiated value.