Single Grain

DECEMBER 8, 2020

You need to look for a person wearing many hats. A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. That doesn’t mean this person works solo all the time.

Marketing Analytics Tools 134

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 134

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And infuse your writing with personality and voice. (If Make links to your bio easy to find.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Optinmonster

APRIL 4, 2024

Subscribe to your blog or newsletter. You can use a tool like Google Analytics to understand your existing web traffic, how well they are converting, and where they are coming from. Use smart targeting to show the right campaign to the right person at the right time on the right device. Visit your website or product pages.

eCommerce 75

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 75

Convince & Convert

APRIL 28, 2010

Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Except in this case, they were almost always talkers because a home is so personal and it's easy to share.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? Everyone, ultimately, is as ‘bad’ as each other when it comes to SM. Does that make sense?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Facebook fan pages are email newsletters 2.0 link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. At one point we discussed headline writing and what draws clicks within the social media content universe. But this distribution surprised me.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. But it's nowhere near as challenging as the other parts in my personal opinion. Even if this person only an entertainer. Listening is the first step.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. When appropriate, let key bloggers know about it.&# The best 159 social websites by Populair.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Convince & Convert

SEPTEMBER 20, 2010

I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity. I'm not even a big fan of twitter (for personal uses) but for marketing purposes, I think it's a great and powerful tool.

Social Media 160

Social Media Media Stats Statistics 160

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. SazBean ( Social Network Analytics Measurement Social Media ). Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hinge Marketing

JULY 6, 2022

Sponsorships and in-person networking just aren’t going to cut it anymore. Another way to drive qualified traffic to your website and generate inbound leads is to invest in pay-per-click advertising (PPC). How you might use it: Many companies use PPC to supplement their SEO program. Pay-Per-Click Advertising. Online Networking.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Convince & Convert

SEPTEMBER 21, 2010

That's why I mentioned that even though I'm showing in my table my personal ranking of these tools, it's meant to be just a starting point. Personally, one gripe I have with popular solutions out there is the latency in acquiring the data posted live.

Social Media 157

Social Media Media Paid Content Work Management 157

Outbrain

JANUARY 10, 2019

But after outgrowing an SEO/PPC only focused perspective, season two has marked a new frontier for the Marketing Scoop podcast, covering everything from news, trends, and in-depth discussions on SEO, Advertising, Content Marketing, and Success Stories. Start with episode: How To Use Analytics To Spur Creativity. ProBlogger Podcast.

Advertising Agencies 54

Advertising Agencies Planning Copywriting Paid Search Agency 54

Single Grain

FEBRUARY 22, 2024

Tools like Google Analytics and Google Search Console are invaluable for this purpose. It allows for personalized marketing which, in turn, enhances user experience, increases sales and encourages customer loyalty. Facebook Insights), and website analytics (e.g., Google Analytics).

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Despite being free, Google keeps adding functionality to Google Analytics.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. Want to see every person that’s tweeted about you or send a Facebook message about you in the last 2 days? No problem.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. I don’t believe in a “digital divide.”

Social Media 140

Social Media Media PR Webinar Metrics 140

Hubspot

JULY 31, 2019

These include your website and blog , your social media profiles, your email newsletter, or a mobile publishing app. These third parties could include customers, journalists, bloggers, and anyone who shares your content for free — hence the name “earned”. Earned Content Distribution. Paid Content Distribution. Comments, social shares.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

nDash

DECEMBER 9, 2021

With that level of competition happening daily, marketers need to understand that getting in front of their target audience involves more than an occasional blog update, social media post, or newsletter link. There are many ways to distribute blog posts, including the following examples: As a link roundup in your email newsletter.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

Online Marketing Institute

OCTOBER 31, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Despite being free, Google keeps adding functionality to Google Analytics.

Social Media 40

Social Media Paid Content Tools Media 40

Single Grain

JUNE 23, 2020

Email newsletters , which can build relationships with readers and encourage them to head back to your site. Webinars and other video content , which can help you convey your brand personality and increase user engagement (especially since video has become very popular). Google Analytics is your best friend.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Billable work that will make us look awesomely smart to our clients, but hey!

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Billable work that will make us look awesomely smart to our clients, but hey!

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Single Grain

SEPTEMBER 11, 2019

It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. What types of pillar content do other bloggers in your industry have? Get A Free Consultation.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Magisto

OCTOBER 3, 2019

Analytics – It can refer to either the data or the analysis of that data to be able to communicate it, recognize patterns, understanding behaviors and so on. Analytics are either provided by social platforms or by more thorough tools like Google Analytics. Trust us – content is still king. Back to top).

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

seo.co

DECEMBER 8, 2020

There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. Set up Google Analytics. By now, your site should be optimized for mobile and be compatible with multiple browsers.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

APRIL 7, 2010

I’ve personally discovered several restaurants that way). Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? create their own badges etc?)

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

MARCH 2, 2010

Not the ready, fire, aim email that’s the bane of your inbox, but smart, contextual email that sends the right message to the right person at the right time. But, he’s not a fan of your Facebook page, nor is he a subscriber to your email newsletter. it’s difficult to get into much detail.

Business 117

Business Paid Search Agency Social Media Analysis 117

Online Marketing Institute

DECEMBER 11, 2012

Subscribe to the Unbounce Conversion Newsletter. -->. Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. I am in the process of testing–I’m a new blogger. Landing Pages for PPC. Landing Pages. Landing Page Examples. Conversion.

Landing Pages 40

Landing Pages Lead Scoring Lead Ranking Co-Registration 40

Single Grain

JUNE 10, 2021

41% of bloggers have said that videos are the best content format that gives them strong results from organic search. Analytics Tools. With this tool, you can find keywords for both SEO and PPC. You can check real-time analytics for your email campaigns and see how they are performing. Video Creation Tools. Design Tools.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Single Grain

FEBRUARY 10, 2020

Did you assume the person who said “What kind of content do we need for the TOFU?” Analytics is essentially the noun form of analyze and means t he systematic and detailed examination of data. Why does a content marketer care about analytics? ” was talking about a vegetarian lunch? Buyer’s Journey.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Single Grain

DECEMBER 6, 2019

Email personalization. Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. 5 ) Personalization. Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Hubspot

FEBRUARY 11, 2013

Guest blogging is a great way to get in front of a new audience and expand your reach , so you should probably send the same exact pitch to every relevant -- and irrelevant -- industry blogger you know. Don't pay any mind to your analytics that will highlight the most popular parts of your site. is personal enough, right?

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28