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7 Best Newsletter Builders for Creating Great Newsletters


To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Here are 7 of the best newsletter builders to help you create email campaigns that get results. Social media and Google Analytics integration. A/B testing. Learn more about the Aweber newsletter builder here. My Newsletter Builder.

What Life in Modern Marketing Looks Like: 13 Personal Stories

CMO Essentials

Being analytical (aka “data-driven”) is no longer a plus for the typical CMO; it’s an absolute requirement. As a Social Media/ Blogger/ Digital marketer, there is no success without numbers. Even when I am opening junk mail or checking personal emails, I’m constantly checking out what other companies are doing to grow their business and spread their message.

You can do some amazing things with Blogger

Confluent Forms

Confluent Forms LLC specializes in creating gorgeous, engaging websites with custom content management systems (CMS, software that enables easy management of your website content without a web developer), but we’ve found that Blogger can be a great platform for web development when a custom CMS isn’t needed. As a web development firm, Blogger provides us with a different value proposition.

10 Metrics to Track Your Newsletter Content Success


Email newsletter marketing definitely isn’t dead. Perhaps most impressively, 8% of companies are directly able to attribute more than half of their total revenue to newsletters. While it’s clear that outstanding email newsletter content is key to success, there are myriads of other factors which can affect your results. Which are your favorite newsletter marketing metrics?

Spam 13

The future of content marketing strategy

grow - Practical Marketing Solutions

Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough to describe America’s foremost new media mogul. Blog and Definitive newsletter. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Blog and Definitive newsletter.

Learning About Web Analytics: Part I

Anything Goes Marketing

If you're a true marketer or a hard-core blogger (or both) you have to be into web analytics. Bloggers for the most part write because they want to be heard and your analytics justify the time that you sit at your keyboard (for the most part although my wife still needs convincing and web stats, well they just don't do it). Examining and understanding web analytics is key to this. As a blogger, one of my goals is help others in marketing (specifically B2B marketing) better understand the e-marketing landscape. I'm new to Web Analytics, Where do I start?

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Buzzstream is a neat tool that helps me find bloggers and engage with influential bloggers, with the goal to get article backlinks as part of the link building process. Imagine adding newsletter sign-ups, Google maps, coupons, and QR codes to your videos.  Analytics.

Smart Agency Tips: How to Design Better Websites for Your Clients


Anish vonAhlefeld of Intuitive Digital says she audits the current site’s content and pages, and reviews the analytics to get a better grasp on what is working and what is not. Says Griffin, “That’s right… use these adjectives to search in Google Images, to see how other brands have chosen to display their unique personalities.”. “We need a good website, can you just make it for us?”

Get Over That Fear of Commitment—Your Content Marketing Program Depends on It

Content Standard

Marketers can use analytics to understand which stories and topics are most likely to get people to spend time with the content, share it on social media, subscribe to a newsletter, or download an asset. Personal finance software service Mint is known as one of the pioneers of large-scale content marketing. Are you fully committed to your content marketing program?

50 Habits of a Highly Effective Blogger "

Buzz Marketing for Technology

« Free Personal Branding Teleseminar by A Brand You World Summit. 50 Habits of a Highly Effective Blogger. BlogWorld Las Vegas last week was awesome. I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. Their presentation made be stop and think and start evaluating myself as to if I am really doing everything I am supposed to as a good blogger. Here you goâ?¦ a highly effective blogger would â?¦.

83 Exceptional Social Media and Marketing Statistics for 2014


“Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

15 Rocking Content Marketing Tools with Advice from Experts


personally can’t live without this Plugin. love it, just like the 6 million bloggers other who downloaded it. Kapost, a content management system with focus on marketing results, has built-in analytics for content. The product is focused on social media, blogs, and newsletters. Here are some options that could be a great test drive for you. Pocket: to save stuff. Yoast.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links. Develop badges, awards, and general ways bloggers can showcase recommendations. Solicit quick and easy contributions from other bloggers in the industry, providing links and references in exchange for assistance.

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What to Include in a Content Marketing Proposal

KoMarketing Associates

New year’s resolutions are not only for personal betterment, however; they also often expand into business. From Some other materials to consider looking at include site analytics data, existing marketing collateral, industry publications, and events/tradeshows. Be sure to have reporting tools ( Google Analytics , BuzzSumo , Omniture , etc.) at your disposal to get this done.

Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

delicious b2bmarketing

Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. Zarrella recently performed a similar deep dive into data for email newsletters, working with MailChimp to analyze 9.5 Like with blogs and social media, readers are more likely to open an email newsletter and click links on weekends.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. Thanks!

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5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)


Sure, bloggers write posts, but they also work with images, create infographics, record videos and podcasts, and produce plenty of other content. The modern-day nonprofit blogger is a multi-talented creator and publisher. And I’m not talking about mailing the annual print newsletter. Blogging Makes You a Go-To Person. Do you want to be the person that recruiters call?

Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014

Sales Prospecting Perspectives

Without further ado, here are our favorite sales and marketing articles from this week: HubSpot interviewed Buzzfeed''s Newsletter Editor to find out how the company known for gifs and cat pictures revived the email newsletter. Finding the right person is, according to Ricciardelli, an underrated function of the sales process. Wednesday: On Wednesday, guest blogger Kevin Thornton wrote Inside Sales & the Mobile Workforce: Tips for Managing Telecommuters. This includes content creation, social media participation, and analytics monitering.

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5 Data Futurists to Follow on Medium Right Now

HG Data

Be sure to catch his newsletter covering topics like data mining and AI, as well as his posts on personal achievement, entrepreneurship and venture capital and funding. Long before there was Medium , people relied on clay tablets to document thoughts and theories. Innovative in their own right, these early systems limited the dissemination of information beyond the confines of a given community. And what a difference 50,000 years makes. Insert Medium , the new- ish social publishing platform from Twitter co-founders Evan Williams and Biz Stone. But don’t wait too long! Max Galka.

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Subscribe to the Unbounce Conversion Newsletter. -->. You should sell this-it’s just that valuable! I am in the process of testing–I’m a new blogger. He likes it when you jump in the conversation by commenting and finds writing in the 3rd person like this slightly awkward. Measuring Social Media ROI & Goal Conversions with Google Analytics 5. About.

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). In addition to the writing team, at least one person should have the responsibility for organizing blogging initiatives, including maintenance, scheduling, and comment moderation.

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12 Things You Should Be Using Your Blog For (Besides Blogging)


Soliciting content from the big guns helps you not only feed your site with content you didn't have to write (hooray!), but it also translates some of that guest blogger's authority right over to your site -- you're the business that got [insert important person in your industry's name here] to write for you! So you want your business blog to perform better. What do you do? sidebar?


Are You Making These 5 Common Content Marketing Mistakes?

Vertical Response

Baer blew the roof off by preaching a revolutionary thought to bloggers and marketers in attendance: Stop selling and start helping. Based on all the information they provide, 75% of their customers complete a purchase without ever talking to a real person! Many of us struggle to have enough content to share on our social networks, in our emails and in our newsletters.

Proven Tactics to Increase Blog Traffic

The Effective Marketer

Penn and his newsletter  I read this amazing post by SEOmoz  on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Install Analytics and Pay Attention to the Results. Uncover the Links of Your Fellow Bloggers (and Nab ‘em!). Thanks to Christopher S. The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Participate in the Communities Where Your Audience Already Gathers.

Why Host a Blog on Your Corporate Website?

delicious b2bmarketing

I’m sure that there are many of you who have heard (or perhaps personally believe) something similar. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Links Let’s be real.

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101 Sure-Fire Ways to Make People Hate Your Marketing


Guest blogging is a great way to get in front of a new audience and expand your reach , so you should probably send the same exact pitch to every relevant -- and irrelevant -- industry blogger you know. Don't pay any mind to your analytics that will highlight the most popular parts of your site. 48) Ask for a lot of very personal information on your forms. Research smesearch.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want. Smart. implement Nifty.

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Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. only ask that you refrain from personal comments and remarks that are off topic. Newsletter.

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The Year Of The Real Time Enterprise | - B2B.


personally can feel my blood pressure rise when politely saying “I’m not interested,” is ignored and the rep just keeps asking me questions like they didn’t hear a word I said. Through a combination of web analytics , marketing automation , real-time identification , sales pipeline analytics , and social media monitoring , the tools are now available to become a real-time enterprise.

Peeling Away The Layers


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Peeling Away The Layers August 5th, 2010 | By Jeremy Victor By nature, I am an analytical person. haven’t changed. It really got me thinking. It goes something like this. Period.

Using Social Media: Part 6 - Measurement

PR Meets Marketing

Personally, I think it’s important to determine your baseline measurements to gauge the effectiveness of your strategies over time. Feedburner is a nice way to track subscribers to your blog or any RSS feed that you create for corporate updates, such as press releases, newsletters, etc. Incoming Leads, Inquiries: There are a couple of free tools such as Quantcast and Google Analytics that provide good detail about your incoming traffic. Using Social Media: Part 5 – Blogger Relations.  . Copyright 2007 by noblelgnoble. Measure What Counts. Tweetburner.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. If you can’t bother to find out the name of the blogger, then your message isn’t really that important.

BABSONKNOWLEDGE.ORG: 6 Common Attributes of Knowledge Work and Knowledge Workers

Buzz Marketing for Technology

The following is from the Chronicle of Higher Ed via the Baird newsletter (which is publicly distributed) and should be taken with a large grain of salt, but it made me wonder about the stability of those characteristics: The Chronicle of Higher Education reports on how tech-savvy â??Millennialsâ?? Name: Email Address: URL: Remember personal info? Personal Productivity. Webcast: Competing on Analytics. Attention Bloggers! BABSONKNOWLEDGE.ORG. Knowledge Work, Management & Productivity. « Analyze This | Main. Knowledge Management Lives! Commitment matters.

78 Questions to Ask Before Launching a Blog

Savvy B2B Marketing

Create a "persona" of this person - dig deep into his daily routines, habits, likes & dislikes. What type of personality will your blog project - professional, innovative, informative, reliable, collaborative, creative? What tools will you use to track those statistics - google analytics, native platform tools, social media tools like twitter searches and trackbacks?

All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]


joezuc : I want to see lead nurtuing truly become personalized w/content that is individually tailored to a buyer rather than impersonal @cuferg : More integration of tools, combine offline and online analytics. fearlesscomp : My hope is that B2B companies will finally go beyond the bare minimum and craft highly personalized campaigns. Random messaging does not work. Important!

Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.

Tom Pisello

As each need is met, personal achievement rises and purpose is fulfilled. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel&# (e.g., Powered by Blogger For marketers, the news is good overall. world-wide, and that this greatly exceeded the 3.7%

Checklist: How to Start a Business Blog


You need to think about the type of person, on average, who you want to attract to your blog. Bloggers – Who is writing? Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. Social Media – This seems like it should be common sense by now, but many bloggers still seem to miss out on this one. CONTENT. Title.

19 New Featured Sources on the B2B Marketing Zone


The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.  the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. SazBean ( Social Network Analytics Measurement Social Media ). For those not familiar with it, the B2B Marketing Zone (a.k.a. Topics.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

We wanted to syndicate it to influential bloggers and journalists, as well as to prospects, with the hope that it would go viral. We also reached out to industry bloggers and social media leaders like David Meerman Scott and asked for their feedback. I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter).

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

We wanted to syndicate it to influential bloggers and journalists, as well as to prospects, with the hope that it would go viral. We also reached out to industry bloggers and social media leaders like David Meerman Scott and asked for their feedback. I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter).