Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple iPhone (iOS Mail): 2.9%. Webmail: 35.2%.

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Privacy Protection Email Marketing Planning Privacy 92

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Learn how Gmail opens are reported in Email Analytics.

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Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

NOVEMBER 18, 2022

We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Learn why in this blog post. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Apple Mail Privacy: 54.6%. Apple Mail: 2.2%.

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Privacy Protection Email Marketing Trends Privacy 85

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. What changed with Litmus’ email client market share site? Outlook.com: 1.2%.

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Privacy Protection Email Marketing Privacy Differentiation 92

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. To learn why, check out this blog post.

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Privacy Protection Email Marketing Privacy Stats 92

Litmus

JULY 8, 2022

We’re excited to add these webmail clients to Litmus Email Analytics , and will continue to measure their impact with email client market share. If you use Litmus Email Analytics , you may have noticed these email clients last month in your Email Analytics reports under “web version.” Learn why in this blog post.

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Privacy Protection Email Marketing Planning Privacy 78

Litmus

AUGUST 2, 2021

Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. We’ve got a blog post on how to set up BIMI for brand recognition in the inbox. We talk more about that in our blog post on the holistic email metrics matrix.

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Webinar Metrics Privacy Protection Trends Privacy 105

ANNUITAS

MAY 1, 2014

I sat in on several sessions focused on automation, analytics, and reporting. Author: Chris Arrendale, CIPM, CIPP/US, CIPP/IT, MCTS @Arrendale is Chief Deliverability and Privacy Strategist, ANNUITAS. Blog Canadian Anti-Spam Legislation CASL compliance data privacy data protection privacy compliance Silverpop Amplify'

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Privacy Protection Privacy Deliverability CAN-SPAM 100

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple iPhone (iOS Mail): 3.7%.

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Privacy Protection Email Marketing Privacy Mobile Marketing 78

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. To learn why, check out this blog post.

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Privacy Protection Email Marketing Privacy Stats 85

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). To learn why, check out this blog post. and 4.3%, respectively.

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Privacy Protection Email Marketing Privacy Differentiation 78

Litmus

AUGUST 6, 2021

It’s a closer look at a snapshot in time—versus our annual email client market share blog post—so we can bring you up to speed with the latest insights, faster. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience. Learn how Gmail opens are reported in Email Analytics.

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Privacy Protection Email Marketing Privacy Mobile Marketing 98

Litmus

DECEMBER 10, 2021

What data should I track other than opens, now that Mail Privacy Protection is in play? The introduction of Mail Privacy Protection doesn’t mean you have to do away with open rates altogether. The main effect Apple’s Mail Privacy Protection (MPP) has on email marketers is inflated opens.

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Webinar Metrics Privacy Protection Privacy Open Rate 78

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Analytics team. A combination of teams. Ad Ops team. Product team.

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Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Porch Group Media

NOVEMBER 29, 2022

However, this is all coming under fire from consumer privacy protection groups as well as the operating systems and the browsers themselves. You might have been able to in the old days infer who someone was using their click data or some web streaming data.

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Media Plans Planning First-Mover Advantage Privacy Protection 52

Litmus

SEPTEMBER 20, 2022

In this blog post, we dive into the what and whys of email campaign checklists, the six phases to sending the perfect email, and 29 of the most common (and critical) checkpoints—all in one place. Our Email Analytics Survival Guide covers all the alternate KPIs you can use to measure success, aside from the open rates.

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Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Porch Group Media

NOVEMBER 16, 2022

However, this is all coming under fire from consumer privacy protection groups as well as the operating systems and the browsers themselves. You might have been able to in the old days infer who someone was using their click data or some web streaming data.

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Segmentation First-Mover Advantage Privacy Protection Intent Signal 52

Adobe Experience Cloud Blog

APRIL 20, 2020

Also, think of setting certain rules such as a goal to decrease bounce rates and having AI help you to analyze automated website analytics. . Smart tools such as Mozilla’s Enhanced Privacy Protection are leading the web development community to more transparent, GDPR compliant website tracking. Boosting security at scale.

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Marketing AI Marketing Websites Ad Building Process 169

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

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Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Hubspot

AUGUST 9, 2017

To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Privacy Shield. EU General Data Protection Regulation (effective May 2018). Children's Online Privacy Protection Rule. And Now, Some Legalese.

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Privacy Policies Privacy Privacy Protection Marketing Management 77

Circle Studio

MAY 31, 2018

While only EU citizens are currently protected under the GDPR, we anticipate similar regulations might make their way to the U.S. By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. blog or newsletter subscription).

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Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Litmus

OCTOBER 18, 2023

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. We recommend the rich, reliable data available with Litmus Email Analytics ! The horror! That’s right.

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Privacy Protection Marketing Analytics Tools Doubleclick Privacy 103

Scoop.it

FEBRUARY 28, 2023

Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. Customer data platforms offer a solid solution to this problem. Do let us know in the comments below.

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Email Marketing Trends Lead Ranking Planning 95

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. If you want to learn more about Jordie’s test, check out his article on the Data & Marketing Association (DMA) blog: Personal Promise vs. Practical Proof. That’s where the subject line comes in.

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Open Rate Tips CAN-SPAM Click Rate 116

Adobe Experience Cloud Blog

JANUARY 10, 2011

We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems. With the standardization of privacy protections, unsavory players will be cut out of the market. We’ll dive deeper into these privacy developments in some blog posts to follow.

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Marketo Privacy Positioning Privacy Protection 48

Convert

JANUARY 27, 2022

For a long time, before ITP was developed, third-party data was the main source of website visitor information for the marketing, analytics, and advertising industries. Google Analytics Reports. You can use your Google Analytics reports and look for the changes we cover below. ITP Impact Calculator for Google Analytics Data.

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Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52

Content Marketing Institute

OCTOBER 25, 2018

Ignoring Privacy Protections. Given that you’re collecting data for personalization, you also should be thinking about privacy regulations, right? Additionally, given that California already has its own version of GDPR , it’s high time to stop putting off data protection and transparency. What to do in 2019.

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Content Marketing Planning Privacy Policies Long Tail Marketing 104

Biznology

JULY 31, 2012

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. Have you explored Google Analytics?

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Ideal Customer Profiles Domain Privacy Work Management 80

Single Grain

FEBRUARY 15, 2024

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. Tip: Implement a comprehensive analytics platform that can integrate data from multiple search engines.

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Search Marketing Tips Privacy Paid Search Agency 52