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Unica and Alterian Lead Database Marketers to the Digital Promised Land

Customer Experience Matrix

The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. I’ve been talking about this a lot with consulting clients but don’t think I’ve written about it at length in this blog.

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Turn Your Blog into a Lead Generating Machine

PureB2B

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?

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15 cutting-edge tools every B2B marketer should know

Martech

The big advantage for marketers is easy access to third-party data in real-time (Snowflake partners with over 100 data providers) and convenient tools for marketing execution and analytics. The tool then creates playbooks for reaching various contacts by role or persona and generates a series of proposed email messages.

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More Surveys Agree: Web and Non-Web Data Must Be Integrated

Customer Experience Matrix

. - a recent survey sponsored by enterprise marketing automation vendor Unica found that “integration with other marketing solutions” was the most commonly cited web analytics challenge (46%). It’s interesting that the question was about Web analytics in particular – even analyzing Web results by itself requires non-Web data.

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5 Types of Marketing Automation for Businesses to Consider

PureB2B

This is great for marketers because online channels allow for better targeting, tracking, and analytics. It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. Social Media Marketing Software. Marketing Analytics Software. Conclusion.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble?

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Beyond Buyer Profiling To Buyer Personification

Tony Zambito

What is empowering profiling is the growing presence of data, automation, and analytics. The advent of big data and analytics is driven by the need to gain insights into buyers and to drive the concept of personalization. The numbers bear this out as seen by several surveys showing content marketing effectiveness declining.