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Using Data Enrichment to Amplify Your B2B Lead Generation and Lead Management

SalesIntel

The quest to understand and engage potential leads with precision and relevance is a linchpin for success. Enter the realm of data enrichment – a transformative practice redefining how businesses perceive, interact with, and convert B2B leads.

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What is marketing automation and how can it help B2B marketers?

Martech

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

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Top 10 marketing automation tools every marketer must have

ClickZ

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Driving lead management. Provides lead generation.

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Does your organization need a marketing automation platform?

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Do your sales reps need real-time access to marketing data? What are our goals?

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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. Does the platform offer analytics? Everyone integrates with Marketo, so it really becomes the center hub of our martech, and maybe even sales tech, hubs.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. Hubspot offers software solutions for sales teams, marketers and service reps. While Hubspot offers sales and service software, it is most widely reviewed for its marketing automation solution.

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9 Salesforce Alternatives You Need to Know About for 2021

SmartBug Media

Guest author Irina Nica is a Senior Marketing Manager at HubSpot , Customer relationship management (CRM) software empowers sales teams to manage customer interactions and data. Salesforce provides CRM software that empowers businesses to grow through sales. Pipeline and opportunity management.