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  • BLOG MY CALLS  |  WEDNESDAY, MAY 8, 2013
    [Analytics] The Big Hole in Your Marketing Metrics, Call Tracking Fills It
    Marketers know where to get their online marketing analytics. But, more importantly perhaps, advanced call tracking uses Conversation Analytics to track what happens during the call. 'No one likes a big hole. No one. If you have a big hole in your yard, you try to fill it. If you have a big hole in your tire, your tire goes flat.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Analytics] Marketo Goes to College
    According to a recent survey by Accenture, 42% of CMOs believe analytics skills will soon be a core competence of marketing. 'Author: Jesse Finn Good marketers are hard to find. In fact, many organizations today are facing huge gaps in their marketing team roster – there just aren’t enough people to do the job. Take Sears, for example.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Analytics] How to establish your company’s Social Media Lead Team
    In the first year, you might consider one hour devoted to problem-solving and one hour of digital education on a topic like opportunities in analytics, social influence, digital advertising, mobile marketing, content marketing, etc. 'I have written a lot about the critical importance of company culture to social media marketing success.
  • PUZZLE MARKETER  |  THURSDAY, JULY 26, 2012
    [Analytics] Marketing Automation, Set It and Forget It
    ” Identify Customer Intent – Some marketing automation solutions can integrate with analytics tools so you can see exactly what content they care about. Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] 4 B2B Spend Trends for 2012
    What is interesting, though, is that marketers are increasing program spend faster than people spend – which likely represents the increasing importance of digital, analytics, and marketing automation. We’ll have more on marketing automation and analytics  in a few weeks (get excited!),
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 18, 2012
    [Analytics] Podcast: Manufacturers and Distributors – What Are You Doing to Stay Relevant? New Rules of Engagement
    We caught up with Tom Gale who is President of Gale Media, a publisher of business information, research, software and market analytic tools that make wholesale distribution companies and their business partners run better for his thoughts on this important topic. Staying relevant to customers today has become much more complex. Enjoy.
  • VISIONEDGE  |  MONDAY, JANUARY 20, 2014
    [Analytics] Tales from the Toolbox
    They include everything from platforms and tools, to support Campaign Management, Digital and Online marketing, Social Media platforms, Marketing Analytics, workflow, Performance Management, and reporting. 'Are you feeling a bit like a kid in a candy store when you consider all of the available marketing technologies?
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Analytics] 27 Must Use SEO Tools for Incredible Content Marketing Results
    Google Analytics.  . One of the most reliable and widely used analytics tools to date. SharedCount is a social analytics service that checks how many times your webpage has been shared, liked, tweeted, etc., It involves driving traffic, generating leads, and building authority. How will you research keywords? Google Trends.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 27, 2010
    [Analytics] Social scoring and the business case for blocking Twitter spammers
    Steve — who has a great analytical mind — noticed that my message, sent out at the same time, was re-tweeted about the same number of times as Chris. Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho.  But there is no Twana Florance. Steve asked.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Analytics] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Senior marketers need to focus on buidling digital skills, analytic skills and yes, social media and personal branding are important too. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy.
  • B2B LEAD BLOG  |  TUESDAY, JANUARY 7, 2014
    [Analytics] Revenue Marketing Gets its First Big Conference: REVTalks
    We’ll have 36 executive-level speakers in one day talking in the areas of: Change Management, Sales & Marketing Alignment, Strategy to Execution, Globalization, Organization Structure & Team and Data & Analytics. But when ReachForce received the prospectus for REVTalks   last fall, that’s exactly what we did. Period. 
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Analytics] Building a Kick-Ass Social Media Dashboard
    Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking  followers, fans, sentiment, etc. Referring Traffic from Social.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Analytics] How to Create a #Winning Content Marketing Campaign
    Analytics. There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. Create goals in your web analytics tool to check which content is generating leads for your business. Surveys.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics] Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014
    We wrote about the kinds of data that can help your list development and your sales: big data, triggered event data, and analytic data in the post How to Use Three Types of Data to Drive B2B Sales. 'Happy Valentine''s Day, Sales Prospecting Perspectives readers! According to Tom Pick, it''s reducing friction at all customer touchpoints.
  • BLOG MY CALLS  |  TUESDAY, MAY 28, 2013
    [Analytics] The Average B2C CPA is $149
    This is where call tracking and web analytics are valuable. These analytics will be able to show you, precisely, which channels and ads are working and which are not. 'According to INCREDIBLE research from Hubspot , the average B2C CPA is $149. That''s slightly lower than the average B2B CPA which is $264. Do you know your CPA?
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, APRIL 8, 2010
    [Analytics] 5 Steps to B2B Marketing Success
    With sophisticated analytics and reporting, MA tools will also give you insight into what is working and what not so you can adjust and improve your campaigns. Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. And today’s customers are busier than ever.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Analytics] Inbound Marketing Is About Much More Than Getting Found
    What It Takes: Analytics that tell you which companies and prospects are visiting your site and why. Analytics that pull in relevant interactions from social media, email, third-party apps, and other lead-to-company interactions. Marketing Analytics. You are a savvy inbound marketer. The top of your funnel is swelling.
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Analytics] How to Stalk Your Competitors in 10 Minutes [Marketing Hack]
    You spend your time figuring out how to increase your web traffic, generate more leads, and analyze your marketing analytics so you can keep your competitive edge on the web. You're a rockstar inbound marketer. Come on, what's more rockstar than that? But what's a marketer to do? Set Up the App. If you already have a HubSpot account, sign in!
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 14, 2013
    [Analytics] 5 Copywriting Tips to Enhance User Experience
    Google Analytics is a great way to know how people are interacting with your site. From which pages they visit, which keywords they searched to get there, to how long they stay, Google Analytics provides you tons of information. Check out our Beginner’s Guide to Google Analytics to help you get started. Making a purchase?
  • SAZBEAN  |  THURSDAY, JULY 22, 2010
    [Analytics] What if Your Site is Invisible to Google?
    Google Analytics – Are you getting any traffic from search engines in your traffic sources report? I was doing a bit of research on a potential client’s website the other day… and it turns out that Google doesn’t attribute any keywords to the site — it’s invisible to Google. How Do I Fix My Site? Thoughts?
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Analytics] Best Twitter Tips, Tools and Tactics of 2011
    The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. How Twitter Web Analytics Will Help Your Business by PCWorld. Angela West looks at how Twitter analytics (based on their acquisition of BackType ) work and the key benefits they provide to business users. Nearly 3/4 of active Twitter users are bloggers.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 15, 2013
    [Analytics] #SMX West 2013: Top Tips, Tools & Takeaways
    Take a top page from your analytics and export it into excel. It allows you to easily create the correct Google analytics code to track goals and events. This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. There are sessions for everyone and the information is invaluable.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 22, 2013
    [Analytics] Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
    It’s not really surprising that Salesforce kept its B2C platform separate, since Salesforce''s core technology isn’t engineered for the massive data volumes and analytical processing needed for B2C in general and consumer Web marketing in particular. 'I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 25, 2013
    [Analytics] eMagine Launches New Websites
    Deloitte Analytics LLC (Deloitte Analytics) has access to the knowledge and experience of practitioners in the subsidiaries of Deloitte LLP (Deloitte Consulting LLP, Deloitte & Touche LLP, Deloitte Tax LLP and Deloitte Financial Advisory Services LLP).  Caruso, Chairman of The Lowell Five Cent Savings Bank. Asahi-America.
  • NUSPARK  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
    Your organic keywords obtained from your analytics program. Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion.  Therefore, that pay-per-click ad must align with the keyword phrase, as well as the landing page offer, for better paid search optimization. Awareness. 
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 8, 2012
    [Analytics] The Golden Question For Inside Sales: What Metrics Are Good Metrics?
    Adding value to weekly sales/marketing meetings from an analytics perspective. I recently read a great question from one of my LinkedIn groups, Inside Sales Management: “Is anyone measuring activity rather than opportunities? If so, what activities are you measuring and how? Adding value to the database. Cleansing Data).
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 12, 2014
    [Analytics] Big Data Buzz – Are You Answering the Call?
    The best course of action would be start small and prove the value of data-driven analytics across one aspect of your program. 'The following is a guest blog by Kelly Wrather, Senior Manager, Content Marketing, Kenshoo. Do you consider Big Data to be just another buzzword? Well, the tides seem to be changing. Click to enlarge image below.).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Analytics] 3 OTHER Things Your SEO Team Should Be Doing
    This means they are consistently on your site, assessing your competitors’ sites, and in Analytics, so they likely know what works and what could be improved. It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program. Brand Monitoring.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, MAY 23, 2013
    [Analytics] My Website Isn’t Getting Any Leads: The Role of SEO, Content and Social Media
    Even more to the point, Google *is* tracking this stuff through Google Analytics. Take a look at your Google Analytics social dashboard. This next screen shot is a listing of my own social analytics showing the traffic coming from the various sites in which I participate — including the blog commenting social tool, Disqus.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 15, 2010
    [Analytics] The Mi6 Chart Toppers, November 2010
    Article/Post: Twitter’s Official Analytics Product Has Arrived. Observations: Twitter analytics is top of mind for our readers and it is for us too. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month I share charts from various sources with my network. Rank: #1, 436 views. Brand recall?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Analytics] The Most Important Marketing Metrics
    He predicted that soon we will see more marketing departments adding predictive analytics and data scientists to today’s dashboard capabilities. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? It is not the creatives who will delivering reports to the C-Suite. Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] Impostor Syndrome: How I finally learned I was smart
    They send me emails with their Google Analytics metrics to show me how their influence has grown. They send me emails with their Google Analytics metrics to show me how their influence has grown. 'By Betsy Kent, {grow} Community Member. For nine years, the competition on the Internet kept me from knowing that I was smart. And I had it.
  • PAUL GILLIN  |  THURSDAY, JULY 29, 2010
    [Analytics] Content Curation on Steroids
    CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making. All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 world. That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. This task has never been easy to automate.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Analytics] Ifbyphone’s Spring 2014 Release Is Next-Generation Call Tracking and Call Management for a Mobile World
    new BI platform called Advanced Analytics to visualize meaningful trends in your call data. New Advanced Analytics Provides Actionable Insights Through Enhanced Reporting. 'Today Ifbyphone is proud to introduce our Spring 2014 Release. Introducing the Next Generation of SourceTrak: Richer Data from 50% Fewer Numbers.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 3, 2012
    [Analytics] Preview of Twitter Advertising Platform for B2B Companies
    looked at Google Analytics and Facebook Insights to determine top countries for the SocialMediaB2B audience. Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. This leaves out many B2B companies. Welcome Screen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Analytics] Why marketing doesn’t suck
    Today, with the digital tools and analytics at our disposal, the profession has never been more interesting or more important. Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Let me tell you why I am so lucky to be in marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Analytics] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    Mongo is also fast and scalable and good for analytical processing in general. 'I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. Sailthru is a good example. Perhaps I shouldn''t complain. data store.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] New Frontiers in Data Driven Marketing
    Once you have all that data and have managed to link identities across different sources, you can apply some truly whiz-bang analytics to estimate the incremental impact of different messages on short- and long-term customer behaviors. Let’s just say you had to be there. New Challenges • Integrate ad tech and martech. Okay, maybe not so new.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Analytics] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Using Universal Analytics you can even tie retargeting ads back to in-store visits or over-the-phone purchases. However, with the upcoming release of remarketing lists in Google Analytics, advertisers will be afforded more robust segmenting tools. 'Did you know that 98% of visitors leave your site before converting? AdRoll.
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Analytics] Blogging Metrics: How to Find and Apply Actionable Intelligence
    Companies which use blogging metrics and analytics are, on average, 5-6% more profitable than their competitors. Web-based analytics are something of a floatation device for modern marketers. We’ve outlined some of the most powerful analytics below, as well as offered insight on how to track them, and affect positive change: 1.
  • HUBSPOT  |  MONDAY, OCTOBER 4, 2010
    [Analytics] Top 5 Inbound Marketing Articles to Start the Week: Make Love to Direct Traffic
    Excellent Analytics Tip #18: Make Love to Your Direct Traffic. Marketing Takeaway: Implement web analytics tools appropriately so you can correctly identify and give your direct traffic visitors the love they deserve. Web Analytics, The Wonder Cure for Funnel Crappiness. Web analytics, of course! The solution? Be human.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [Analytics] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    Marketing automation systems still probably have advantages in analytics and other areas, although it’s hard to generalize. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 16, 2011
    [Analytics] Vendor Selection: Writing a Good Requirements Document
    But more complex scenarios could include inputs from Web analytics, order processing, point of sale, accounting, and elsewhere. My last two posts (not counting this morning’s detour into Marketo-land) described common errors marketers make when selecting marketing automation systems. How did we come to this? Marketers are marketers.
  • INBLURBS  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
    Analytics. By this analytics tool you get a clear picture what going on, on your company page. LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US. LinkedIn offers a wide toolset of features to get seen from future business partners. To list all of them would lead to far.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 7, 2014
    [Analytics] Why Hackers Take Down Sites (and How to Protect Yourself)
    Keep an eye on your analytics. Keep an eye on your analytics. 'By Kerry Gorgone, {grow} Contributing Columinist. Why do the Bad Guys try to take down our websites? In my (admittedly limited) experience with hacking, the main result of a denial of service attack seems to be annoyance on a wide scale. As it turns out, I was half right.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 3, 2013
    [Analytics] Trying GroupHigh for Blogger Outreach Campaigns
    In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. 'I am hereby making the jump from humans to robots for all my blogger research. In was comparing them to the cost of hiring a team of people to do all of the work by hand.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Analytics] How to Measure Your Social Media Lead Generation Efforts
    Analytics. Using social analytics is particularly important for gathering lead gen metrics. in combination with Google Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social marketing initiatives. Follow her on Twitter @ashjbee. Opportunity. Conversion. Engagement. Opportunity.
  • DIGITAL B2B MARKETING  |  THURSDAY, AUGUST 25, 2011
    [Analytics] 3 Questions For When Mobile is the First Screen
    am a digital and B2B marketer with a background in online media and analytics. Mobile devices are expected to be the primary mode of internet access in the next three years. This is worth saying again: Your company’s digital experience will be primarily via mobile devices. Mobile will be the assumption for marketing, not the extension.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 1, 2012
    [Analytics] 5 Ways to Get Readers to Respond
    This also can help to lower your blog’s “bounce rate” as calculated by Google Analytics. You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Your Blog as an Interactive Tool. Polls. External Links.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Analytics] The What, How, and WOW Factor of Effective Conversion
    You can understand your buyer’s behavior with great analytics, and try to replicate the behavior that indicates purchase. 'by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Arpine is grateful to her parents for a search engine-friendly name. Follow (and tweet to) Arpine on Twitter @Arpine. Yes, nothing!
  • BIZNOLOGY  |  THURSDAY, JANUARY 20, 2011
    [Analytics] What's the most important marketing skill for 2011?
    Analytics. Tons of analytic tactics exist to find out what your customers are thinking. Just remember, your analytics are only showing you the searches that resulted in a visit, not the ones that matter to your customer where you don't even show up. Image by Getty Images via @daylife. by Tim Peter. Is it social media marketing?
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Analytics] Social Business Failure Is a Choice: Speaking a Common Language
    The percentage of companies using their analytics tools to the fullest – and acting upon resulting data – is really low. We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. What benefits do we intend to achieve?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Analytics] 7 B2B Buying Signals Marketers Should Pounce On
    With today’s modern analytics and marketing automation tools, marketers can play a bigger role in that ‘middle of the funnel’ conversion path with the power to re-engage interested prospects and tee up their sales teams for success. If you don’t have analytics or lead alerts set up, don’t wait. Nothing.
  • DIGITAL B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Analytics] Beyond Lists: Use Filters to Manage Twitter
    am a digital and B2B marketer with a background in online media and analytics. We each build our own communication channel on Twitter, choosing who to follow and list. If your Twitter stream clogs up every evening with color commentary on a TV show , filters can remove it, without unfollowing people you otherwise appreciate. Accounts. Words.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 5, 2010
    [Analytics] 11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)
    Analytics tools:   Right now I can view my website stats on my iPhone.  Currently I use the Analytics Lite app for this, though Omniture has a Sitecatalyst for iPhone app that has had great reviews, too. . The analytical B2B marketer will consider these a must have. Iphone Apps for B2B Marketing. I disagree.   .
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Analytics] Is Empathy The Secret Ingredient To A Social Business
    have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “ share of conversations.” What separates a social business from a “regular” business? ” But I’m not sure that is enough. What is a Social Business?
  • THE EFFECTIVE MARKETER  |  THURSDAY, APRIL 4, 2013
    [Analytics] Content Marketing is the New PR
    Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.) 'That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR,  which you can download for free (registration required) here. Content Marketing Leaders and Followers. for followers). for followers).
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 24, 2012
    [Analytics] Survey Highlights Email Marketing Effectiveness and ROI
    36% state poor measurement and analytics keep them from becoming more effective. A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. 52% engage in regular list cleaning.
  • THE EFFECTIVE MARKETER  |  FRIDAY, NOVEMBER 18, 2011
    [Analytics] Content Marketing Starts With Your Brand
    Analytical vs. Impulsive. Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. You get an agency, brainstorm cute pictures, logos, and tag lines, come up with the visual guidelines, and move on. Fast forward to today. You are creating content. Where is your brand now?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Analytics] How Should I Structure My Marketing Automation Team?
    If you’re using marketing automation software , you can do amazing things with as few as two employees – an admin (who also does analytics) and a content/lead nurturing manager. Analytics specialist – Reporting and analytics management. Analytics Role. The Basic Structure of a Marketing Automation Team. Basically, Ms.
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Analytics] Four Key Questions to Address in Strategizing for 2015 Search Marketing
    Daily activities include monitoring paid search spend, keywords, and reviewing traffic in Google Analytics. 'It’s the time of year when we B2B marketers spend our days diligently planning, strategizing, and budgeting for the New Year. Question one: “Did we see a positive ROI from search marketing in 2014?” as part of the budget.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Analytics] 27 More Remarkable SEO Guides, Tips and Tactics
    Kevin Webster outlines several strategies for dealing with keyword (not provided) in search analytics , such as benchmarking and optimizing search landing page traffic and performance: “The company should let go of the notion of ranking for a search term, and focus more on the idea of ranking for a search concept.”
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 16, 2012
    [Analytics] The Real Value of Content Marketing for Industrial Companies
    For the moment, I am going to set aside analytics and ROI measurements and focus on the real value of content marketing as it relates to industrial sales. In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. They are the specifiers of your product.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics] People Visit Our Site 12+ Times Before They Buy Call Tracking
    We ran 90 days worth of data in Google Analytics and found the following: - 50.79% of the total number of a specific type of new account in December visited the site FOR THE FIRST TIME 12-30 days prior to purchasing. It just appears that way within Google Analytics. does demonstrate the power of Google Analytics and metrics generally.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 23, 2011
    [Analytics] Finding Marketing Technologists
    People who do SEO or analytics (who do it well) have to have technical knowledge of how web pages are put together, as well as knowledge of conversion and marketing message. The general idea of the presentation is that marketing and technology are already in the middle of a collision course due to the current influx of marketing technologies.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Analytics] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    Watchitoo gives us the TV-like feel, while ViewBix offers a Call to Action and Analytics.). 'Buffer Marketing Made Simple TV – the online TV I created and host – has been a truly awesome experience that has benefited me tremendously. First and foremost, Marketing Made Simple TV  introduced me to a world-class set of luminaries.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 3, 2011
    [Analytics] Using Buyer Personas in B2B Marketing
    How to find this info: Your web analytics can be the easiest way to determine what content your buyers are interested in and what formats they prefer. B2B Lead Generation | Buyer Personas. Buyer Persona models at Kadient. I’ve long argued that Buyer Personas are THE basic building block of B2B marketing today. But do they really?
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2009
    [Analytics] An Indispensible Guide for Email Marketing
    This eBook covers nuts-to-bolts of email marketing, including (but not limited to): Ideas on content Design suggestions How your email is seen in the inbox Analytics SEO Using social media Encouraging sign-ups Growing your subscriber base. In my previous life as a marketing manager, I executed email marketing campaigns regularly. Now What?
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2009
    [Analytics] An Indispensible Guide for Email Marketing
    This eBook covers nuts-to-bolts of email marketing, including (but not limited to): Ideas on content Design suggestions How your email is seen in the inbox Analytics SEO Using social media Encouraging sign-ups Growing your subscriber base. In my previous life as a marketing manager, I executed email marketing campaigns regularly. Now What?
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 24, 2014
    [Analytics] The smarter way to collect content
    Importantly it also gives exhibitors live analytics into what content is being collected and shared and by whom. 'Sharing content at events was stuck in the past. Not anymore. While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. Discover.
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Analytics] 12 experts define Key Performance Indicators (KPIs)
    KPI metrics translate complex measures into a simple indicator that allows decision makers to assess the current situation and act quickly.” –  KAIZEN Analytics. 'Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. Every business should have them.
  • ENGAGE  |  THURSDAY, MAY 1, 2014
    [Analytics] Crimes Against Humanity (in Marketing)
    All of this is refined by persistent analytics and reporting. Confusing analytics with business intelligence. 'For the past decade, I’ve had the privilege of working with brands of all shapes and sizes in a wide variety of verticals. Putting too much focus on being seen as a “thought leader”. But that title is earned, not claimed.
  • TOMORROW PEOPLE  |  MONDAY, JULY 16, 2012
    [Analytics] No Such Thing As a Free Burger?
    The result is a shortfall in search, analytics, social media and inbound marketing skills. Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. Date: Friday, 27 July. Time: 4pm onwards. Tel: 0121 771 0315.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 10, 2013
    [Analytics] 5 Ways to Boost Your Marketing Accountability and Credibility
    This inquisitive, analytic mind-set will also help increase accountability. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Kristine Steuart , CEO and Co-Founder at Allocadia, where the team has learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead.
  • BIZNOLOGY  |  FRIDAY, JULY 6, 2012
    [Analytics] The Seven C’s of Content Quality
    We also use more traditional metrics to infer content quality from web analytics tools. Panda (Photo credit: PeroMHC). Last month I talked about optimizing your site architecture for Panda. This is of course important, but it is only one component in optimizing for Panda. And Penguin punishes low-quality sites. Defining content quality.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Analytics] How to Get Hired as an Inbound Marketer
    And the job search giant cites that people with skills in SEO, interactive marketing, mobile marketing, and marketing analytics are in the best position among their marketing colleagues. 4) Develop an Analytical Mindset. You aren't working? What's wrong with you? So what's the problem? Tips to Get Hired as an Inbound Marketer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Analytics] Five of the All-Time Biggest Blogging Questions Answered
    Look at your Google Analytics for the keywords people are using to find your blog. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Start with your strategy. What are you trying to do and why?
  • BIZNOLOGY  |  FRIDAY, JANUARY 11, 2013
    [Analytics] Why Marketers Should Fear Mobile Marketing
    Whatcha gonna do when they come for you … and your video sharing analytics!” Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. “What?” ” you ask. Watch this!”
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Analytics] Buyers to Marketers: Don’t Call Me, I’ll Call You
    am a digital and B2B marketer with a background in online media and analytics. “Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. Being discovered (search and PR).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 9, 2012
    [Analytics] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
    can't think of any products that recommend the right marketing programs, but proper analytics can identify patterns that reveal opportunities, and it’s perfectly conceivable that a rule-based system could check for known issues and make recommendations. I don’t know whether to laugh or cry. It’s really nice. think not.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 12, 2012
    [Analytics] Are You Making These Costly Holiday Mobile Mistakes?
    Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report? Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Analytics] Rise of the Marketing Platform
    And, as Scott points out, having only a few standard platforms will actually encourage innovation and diversification in the marketing experiences category, since the platforms provide a foundation for common management of data, process, operations, and analytics. 'Author: Jon Miller I’m about to make a staggering statement. Ready for it?
  • LOOPFUSE  |  TUESDAY, JANUARY 8, 2013
    [Analytics] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
    By applying intent detection, automated follow up, and analytics, companies are able to take advantage of social media to acquire new customers.  Nearstream We are excited to announce that LoopFuse and Nearstream are merging into one company. Nearstream is currently in a limited release beta and you can sign up to try it by clicking here. 
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics] 10 Things Epic Copywriters Do
    Content Marketing Institute recommends developing your abilities in analytics, planning, project management, and presentation. For this reason, your copywriting skill set should include knowledge of inbound and traditional marketing principles, analytics, and mapping strategy to business. 'Image source. Investigative Research.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Analytics] 3 Ways Marketing Automation Can Make You a Better Marketer
    Better data-based insights: Analytics is where the rubber meets the road on sales and marketing campaigns. Here are some of the ways marketing automation data and analytics suites can help sales and marketing execs optimize performance: Site analytics, including who’s coming to your site, how they got there, and what they did.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Analytics] Savvy Week in Review: April 29th
    How to track Social Media within Google Analytics by Dan Taylor on @tnwsocialmedia. Step-by-step on just what it says: how to track social media with Google Analytics. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? Typical. Crazy. Have a great weekend! by @markwschaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 17, 2011
    [Analytics] You’ve picked the wrong goal for your blog
    Spend some time with the Google Analytics for your blog.  Nearly every day I receive some variation of this question – “How do I drive more traffic to my blog?&# I would go as far to say that there seems to be an obsession with traffic among bloggers. In fact, the pursuit of traffic may actually be working against your success.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Analytics] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
    LinkedIn Analytics. The new analytics tools on LinkedIn can help you gain a better understanding of what posts are successful at generating clicks and interactions. LinkedIn analytics will show you how many impressions, clicks, interactions, and followers were driven by each of your posts. Google+. Geotagging. Google circles.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Analytics] Social Media? #WTF
    And finally, I’ll talk about how we need new marketers with digital, analytic and social conversation skills to help drive reach, engagement and conversion of loyal customers and fans of our businesses… WTF " href="[link] target="_blank">Social Media? View more PowerPoint from Michael Brenner. Photo Source. Social Media
  • VIEWPOINT  |  FRIDAY, APRIL 12, 2013
    [Analytics] Good Reads for B2B Marketing - More CMO/CIO Alliance
    CMOs will be expected to analyze data from social networks, use customer relationship management and content management systems software for advanced analytics. 'Online content in the sales and marketing industries is dynamic and constantly changing. The 7 Biggest Misconceptions of Successful B2B Marketing.
  • BIZNOLOGY  |  FRIDAY, AUGUST 23, 2013
    [Analytics] Fix Broken Links to Maintain Site Usability for SEO
    Website owners need to monitor link activity by using tools such as Google Analytics, Google Webmaster Tools, or other paid tools that will give you a breakdown of any broken links that you might have. 'Photo credit: SamWhited. Links pointing from one web page to another are what connect the entire web.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 17, 2009
    [Analytics] Marketing Analysis: Foundations for Great Analysis
    Without the right data, analysis is impossible, so this forms the first key area to evaluate, even before looking at any reports or analytics. One of the most commonly cited benefits of implementing a marketing automation system is the opportunity to improve your organization’s ability to analyze marketing effectiveness.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Analytics] Why you should consider centralizing your search keyword lists
    Owned:  ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. But that’s extremely unlikely. IBM sponsors the event.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Analytics] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. See Manufacturers Need Lead Management to Close the RFQ Gap ).
  • CRIMSON MARKETING  |  MONDAY, JUNE 23, 2014
    [Analytics] Kay Kienast, Xerox’s SVP Marketing and Sales Strategy: Morphing From Technology and Corporate Marketing to “Revenue Marketing” [Podcast]
    Dashboard Data: Kay reveals the three types of analytics that must be incorporated in your technology marketing dashboard in order to determine what performs and shows how to make early predictions for quarterly revenue. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep.
  • SYNECORE  |  TUESDAY, APRIL 2, 2013
    [Analytics] How to Use Video Marketing To Get More Sales and Increase ROI
    Reduced Bounce Rate - The longer a prospect is active on your site provides more in-depth analytics for the sales team. We recently posted a video on our Marketing Technology for Growth blog: Should Video Marketing Be your Next Move? At SyneCore, we’ve been using videos in our marketing campaigns for the last Year. Why Video Marketing Works.
  • BLOG MY CALLS  |  TUESDAY, APRIL 1, 2014
    [Analytics] Follow this ONE EASY TIP to Increase Phone Sales by 217%
    'The conversation analytics team here at LogMyCalls has analyzed millions of phone conversations and have made some stupendous discoveries, but this one will change the practice of talking on the phone forever. Remember, the left side of the brain is logical, analytical, mathematical, and fact based. times. times. times. Honestly.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Analytics] 8 ValueTrack Parameters For Better AdWords Campaign Data
    ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. 'ValueTrack is an easy-to-use AdWords URL-tagging feature. You can use this information to fine-tune your campaigns and settings for better performance. Why is it important? network}. creative}.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [Analytics] 5 Strategies that Fuel the Sales and Marketing Machine
    Marketo’s own lead management process – and sales and marketing philosophy – is driven by the same technology that we sell, a lead management , sales insight and revenue analytics platform. by Andrew Spoeth I was recently thinking about an event I attended in January. The event was, however, subtly different. don’t work in sales.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 11, 2014
    [Analytics] How to Apply Hemingway’s “Iceberg Theory” to Content Marketing
    To demonstrate how their suite of speech analytics technology can help solve each of those issues, we always include a section highlighting a particular product and linking to the application solutions page. This 'I’m not a huge fan of Hemingway. I Like, I get it guy! I what’s not written on the page). What Lies Beneath. Final Thoughts.
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