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  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 27, 2014
    [Analytics] 3 Enterprise Takeaways from SiriusDecisions Summit
    Meagen explained how she leveraged intelligence from Docusign’s 90 nurture tracks, 20+ personas, and analytic/data vendors like Lattice Engines and Mintigo. Jon serves on the Board of Directors for MOCCA, the leading enterprise association for Marketing Operations professionals. Think globally, act locally. Marketing Efficiency
  • SYNECORE  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics] 4 Problems Solved by Responsive Design
    consistent user experience will have a positive impact on your conversation rates because users will be comfortable with using your website and won’t become confused or annoyed by an unfriendly design. I’m having trouble tracking analytics because I have two websites. This is an indication that your website is not optimized for mobile.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    They started to incorporate data mining and marketing analytics into their strategies, using sophisticated tools to gather and make sense of all of this valuable marketing intelligence, and to then use it to make smarter, more focused marketing decisions. Here’s a tip: When it comes to marketing your business, leave your “gut” out of it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Analytics] Why marketing doesn’t suck
    Today, with the digital tools and analytics at our disposal, the profession has never been more interesting or more important. I am a marketer and I’m proud of it. Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. How about you?
  • WEBBIQUITY  |  TUESDAY, APRIL 7, 2015
    [Analytics] How to Dramatically Improve Organic Search Traffic
    You can understand more about where your users are going and clicking on your website, by checking Google Analytics. Guest post by Felix Tarcomnicu. If you want to dramatically improve your organic search traffic , you have to make your website better. Think about what makes it unique, valuable and engaging. Use Google Webmaster Tools.
  • BIZIBLE  |  MONDAY, DECEMBER 14, 2015
    [Analytics] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
    Their goal is to improve effectiveness across the entire strategy, at least as it relates to marketing strategy, data collection, and consequent improvements based on the analytics they analyze. A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist, but you can never find one.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Analytics] Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
    Introverts are deeply insightful and analytical. On your marketing team, there''ll be times you need someone to do a dive deep into analytics -- maybe you need the results from an A/B test or just a look at trend data to inform your marketing strategy for the next few months. And no, these people aren’t all software developers.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 9, 2014
    [Analytics] Using Data For More Strategic Video Marketing (Webcast)
    Are you gaining real insights from the right analytics? Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data, etc. is of course very much in vogue these days around the marketing water coolers.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Analytics] The Secret To A Better Customer Experience
    Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy. OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. Better conversions.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    The shift is a result of the evolution of CRM, marketing automation, cross-channel analytics, and data management. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Formerly “Ad:Tech”, the new conference moniker is less about “ads” and more about Digital Marketing Technology.
  • FATHOM  |  WEDNESDAY, OCTOBER 16, 2013
    [Analytics] The Perfect Storm: Watson, Artificial Intelligence, Big Data, and Healthcare
    Big Data/Predictive Analytics Healthcare Industry Medical Innovation Summit Watson There’s a saying that goes, “Everyone who thinks they’re saying something important has the same chart. It looks like a hockey stick, and the lines are shooting up right about now.” Do you agree? Let me know in the comments below.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 16, 2013
    [Analytics] The Stratification of Social Media Listening
    Now, you can use tools such as Tableau for your analytics dashboard. You can license Clarabridge or Lexalytics for your text analytics. Full disclosure again: I helped design the text analytics technology that Converseon spun off as a separate company.] Image via CrunchBase. Top to bottom, you bought it all from one vendor.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Analytics] 7 Deadly Sins the Best Professional Services Websites Never Make
    Web analytics are commonplace today. Most hosting services offer at least a rudimentary package, and several excellent web-based services are available for free, including the ubiquitous Google Analytics. Google Analytics, for instance, presents much of its data in a clean, graphical format. Generic Look & Message. Website
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Analytics] The 5 Social Media Metrics Your CEO Actually Cares About
    If you''re not using HubSpot''s software, you can get a reasonable amount of data to help you decide where to spend your time using Google Analytics. Within Google Analytics, there are both site referral reports and a report called ''Social Activities.'' This is Brian , our CEO. He''s also a data guy. Hey Brian! Nice Sombrero!"
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Analytics] Where is B2B data-driven marketing headed?
    Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. 3. Data drives B2B marketing today, and it’s a fast-evolving arena.  Here are some of their predictions. 1. The rise of the marketing technologist.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Analytics] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    As with all of your social media profiles, using analytics is invaluable. Google Analytics is a commonly used tool used to measure website performance, but if you’re not sure how to use it to gauge your Pinterest success, don’t fret! This pin lists four ways you can measure Pinterest using Google Analytics. Conclusion.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 7, 2015
    [Analytics] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    Yet the closest I can find to strategic planning is optimization of media plans by media mix model vendors like MMA , Analytic Partners , Nielsen and IRI. Message selection also relies on advanced analytics to recommend the right content for each individual and to find the best-performing messages for groups.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 10, 2015
    [Analytics] A View To A Thrill: Why Marketers Need To Get Visual, Fast
    When we look at our site analytics and conversion rates, pinning has a great ROI. A long time ago in a land far away… ok it wasn’t all that long ago nor was the land that far away, but a few years back someone said something that struck a chord with me and  I have never forgotten it. Should surprise no one. Video   is all about storytelling.
  • RADIUS  |  MONDAY, DECEMBER 14, 2015
    [Analytics] Should “Data Scientists” Really Be #1 on CMOs Wish List?
    Research VP Doug Laney asserted that the need for data scientists was “growing at about 3x those for statisticians and BI analysts” and that there is an “anticipated 100,000+ person analytic talent shortage through 2020.”. They want to know how to leverage the data in cool (not creepy) ways that drive commercial value.”.
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Analytics] The best automagical Twitter following tools for your business
    – Account Analytics – a quick overview of your current account numbers. – Tweet Analytics Overview – track Tweet keyword volume over time. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. Schedule as many updates as you want. ManageFlitter. Team Members 1.
  • SYNECORE  |  SUNDAY, SEPTEMBER 22, 2013
    [Analytics] Is Your Content Marketing Human?
    As inbound marketing dominates the digital landscape, we continue to see the advancement of digital publishing tools, analytic suites, and measurement techniques. And while these tools make life easier (such as scheduling your posted content), it also holds the risk of tarnishing your brands personality if not used appropriately.
  • BIZNOLOGY  |  MONDAY, JANUARY 7, 2013
    [Analytics] Is social media all the market research you need?
    Web analytics are important tools, but they do not necessarily tell us why.  Is a customer that reads your blog or clicks on your site necessarily a loyal customer?   The digital world is full of metrics and on-line behavior tracking.  Photo credit: Wikipedia. Market research rocks! Yes, we can tune in and listen to the chatter. 
  • HALEY MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Analytics] What’s in a Staffing Website?
    And we monitor analytics on more than 250 sites every month. Your website is often the first impression your company makes on potential clients and candidates. What does yours say? The truth is, your website matters – a lot. If yours isn’t: Bringing in new candidates. Attracting new clients. Lowering your sales and recruiting costs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Analytics] Social advocacy marketing gains legitimacy
    This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. This week, another start-up in the brand advocasy space, Branderati, was acquired by social media marketing/analytics company Sprinklr. The conversation has changed. Examples? Examples?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 22, 2015
    [Analytics] 3 predictions for online marketing in 2016
    thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Even the freebie open source MySQL is actually capable of amazing things. There’s more! And the free ones?
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics] 10 Things Epic Copywriters Do
    Content Marketing Institute recommends developing your abilities in analytics, planning, project management, and presentation. 7. For this reason, your copywriting skill set should include knowledge of inbound and traditional marketing principles, analytics, and mapping strategy to business. Image source. Investigative Research.
  • B-TO-B LABS  |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] 4 Useful Social Media Tracking Tips
    Content Marketing Lead Management Marketing Automation Social Media Analytics Lead GenerationIf you’re using social media as part of your inbound marketing toolkit… great!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2016
    [Analytics] The Danger of Not Having the Right Testing and Optimization Technology
    In terms of analytics , there are two key metrics marketers need to think about: pre-test and post-test. The word danger can be considered hyperbolic, right? I'm sure there are countless titles of posts and articles that included it just for the sake of garnering attention AKA clicks. Oracle Marketing Cloud
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Analytics] Best Twitter Guides, Tips and Tools of 2010
    20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 20 Top Twitter Monitoring and Analytics Tools by Pamorama. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. How can I get more retweets?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 20, 2014
    [Analytics] 4 Lessons Learned After One Year as an Inside Sales Manager
    She is also responsible for managing client relationships, completing daily reporting and project analytics, and planning strategic marketing campaigns. Next month marks an important milestone not only in my career at AG, but in my career in general. This October I will have completed my first year as an inside sales manager. How to do this?
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Analytics] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    Common Questions About LinkedIn Analytics. 16) Are the impressions of a post that is shared by a person counted in the company page analytics? So, we compiled them all and, well, that''s why you''re reading this blog post. Common Questions About LinkedIn Company Pages. 1) Is a LinkedIn Company Page free? Not necessarily. Social Media
  • BIZNOLOGY  |  MONDAY, MARCH 23, 2015
    [Analytics] 10 data experts explain why little data is the new big data
    It’s stored in computer clouds, and searched for patterns, predictive analytics and insights. Or consider taking a Digital Marketing or Social Media Mini-MBA at the Rutgers Business School Executive Education where Mike Moran and I teach, My curriculum is   Web Analytics and ROI for Better Decision Making. But is bigger better?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 12, 2013
    [Analytics] Managing A Sales Manager
    This is meant to be a high level review not a formal analytic analysis. Managing a Sales Manager  . As a result of our one of my readers sending me an email comment regarding his personal situation,  I have attached the sample of one our of a tools we have included in our “On Line Sales Manager Tool Kit ” www.AcumenManagement.com.   .
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Analytics] A Marketer's Guide to Tracking Online Campaigns
    Note: The HubSpot and Google URL builders both use the same method for tracking URLs, which means URLs you generate with Google will be tracked in HubSpot analytics and URLs that you generate with HubSpot will be tracked in Google Analytic ) 2) Generate your Tracking URL. The Basics. Landing Page URL: [link]. Here's the important part.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Analytics] A sustainable process for optimized content marketing and brand publishing
    Start getting these marketing stakeholders involved in the editorial process by creating an editorial board consisting of them as well as content producers and any analytic stakeholders or other agency representatives you deem necessary. Utilize analytics, SEO, PPC, buyer persona, and email data. It’s a common challenge.
  • BIZNOLOGY  |  THURSDAY, JUNE 28, 2012
    [Analytics] How can you pick the right social media tool for your situation?
    It’s not much different from what I observed in the late ’90s with Web Analytics. Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job. usually don’t post again so quickly on the same subject, but I got so many questions that I thought I needed to.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Analytics] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
    You can also use tools like the Behavior Flow in Google Analytics or the Retention Analysis in Mixpanel to understand how visitors are interacting with your site and where potential pain points may exist. As the guy who was recently put in charge of the user experience for HubSpot.com, I immediately dove into his critique. Design Daily
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Analytics] Influencer marketing tools of the trade
    Google Analytics — There’s a lot of awesome things that our SMNR landing page and personal domains (used both for the landing page and for the outgoing emails) can teach us, and Google Analytics is one part of our reporting. We’re off to the races! Check, check, check, check, and check! OK, now on to tools. Love it!
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Analytics] How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For
    Analytics. Marketers need an analytical brain to process all the information we see every day. Let''s face it: Getting a job in marketing isn''t easy these days. So how do you get a job in marketing? We''ve broken these qualities into 3 categories: Core Behavioral Traits, Key Marketing Skills, and Specialized Skills. Inquisitive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Analytics] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    By Scott Cowley, {grow} Community Member Last year, I blocked BuzzFeed and similar sites from appearing in my Facebook News Feed, partly because I found myself too often engrossed in literary gems like “ 22 Signs You Are A Sign.” And I’m glad I did. BuzzFeed’s influence and reach are unmistakable. ” “You know about BuzzFeed?”
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 8, 2012
    [Analytics] The Most Important Number in B2B Marketing
    I often write about the importance on numbers in B2B marketing success.  A recent blog post titled Marketing Analytics – Measuring Most What Matters in B2B Marketing , covers this in subject in greater detail. But of all the numbers in B2B marketing, there is one that stands far above the others, and that number is ONE. 
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Analytics] Team Building Resolution Update: Team Color Run
    For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities. We’ve already had a few successful friendly competitions.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 3, 2015
    [Analytics] 2016 MarTech Planning: It’s Time for Evolution, Not Revolution
    In talking with my peers and doing research for our own 2016 investment, the hot-ticket technologies seem to be: Predictive Analytics, Account-Based Marketing, Automated Outbound Demand Generation, Web Personalization, and all things Data Management and Measurement. Have you ever fallen victim to Shiny Object Syndrome ? Spend Wisely.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [Analytics] Igniting Outsized Revenue Growth in 2011
    That’s what senior executives expect and view as a key competitive differentiator, according to a new global survey: Analytics: The New Path to Value. Revenue Performance business imperative for growth demand chain marketo revenue cycle analytics revenue performance revenue performance managementCommit to Transformational Change.
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Analytics] 35 Million Reasons To Say Thanks
    If the delivery of a video is “the next best thing to being there in person” and we deliver detailed analytics with respect to the viewer’s attention span (digital body language) I’m sure you can only imagine the impact we can have on your sales organization; from first day to first close and beyond. feel excited. Vidyardians.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 6, 2014
    [Analytics] A Structured Day in the Life of an Outbound Prospecting Rep
    Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. Provide them with the structure they need to really do their jobs well.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Analytics] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    Use YouTube's Extensive Analytics. YouTube has a ton of beneficial analytics for marketers, including views, subscribers, demographics, and audience retention. For marketers this is important to know because it will affect the analytics that show the success (or failure) of your video. Get Analytics on Your Instagram Usage.
  • HUBSPOT  |  MONDAY, OCTOBER 15, 2012
    [Analytics] The Reports You Need to Keep Sales & Marketing Accountable
    But even if you've taken the necessary steps to align your sales and marketing (AKA SMarketing) team through tools like closed-loop analytics and a service-level agreement (SLA), failing to monitor progress toward those SMarketing goals is a common mistake many companies make -- and it can be costly. Dashboards. The Marketing Dashboard.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Analytics] 27 More Remarkable SEO Guides, Tips and Tactics
    Kevin Webster outlines several strategies for dealing with keyword (not provided) in search analytics , such as benchmarking and optimizing search landing page traffic and performance: “The company should let go of the notion of ranking for a search term, and focus more on the idea of ranking for a search concept.”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Analytics] 4 Factors That Drive Email Open Rates
    Use advanced analytics and/or machine learning technology to drill right down to a “segment of one.” Before any email can be successful, it has to be opened. Everyday, tens-of-billions of emails die on the vine: ignored or trashed without ever being seen. not a great long-term strategy. refine, review, repeat. Who cares?
  • SYNECORE  |  WEDNESDAY, JANUARY 2, 2013
    [Analytics] Promoting Content with Social Media and eMail Marketing
    Brands can take advantage of social and eMail analytics, adjusting their message to fit the ever-changing demands of each segment of their target audience. Businesses are increasingly reliant on content marketing to inform and educate prospects and existing customers. SOCIAL MEDIA. EMAIL MARKETING. INTEGRATION IS KEY. Follow @chrshorton.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 2, 2013
    [Analytics] How to Survive as a Modern Marketer
    Leverage analytics wisely. We have access to a wealth of analytics information with advances in marketing technology and it’s important that marketers actually take some time to use that information to change their tactics accordingly – otherwise what’s the point? Buyers have changed forever, and marketers need to adapt.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Analytics] 3 Top Social Automation Tools
    The ManageFlitter Pro account, starting at $12/month, is almost the same but you’ll need to buy all of your Remote Management credits and you’ll not get the suite of analytics, reporting, tweeting, and engagement tools that MF offers. Last week I wrote  5 compelling social apps , an article that apparently hit a nerve. HootSuite.
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [Analytics] The buzz around account-based marketing at MarTech
    Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. We help with that analysis and insights piece.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Analytics] How to establish your company’s Social Media Lead Team
    In the first year, you might consider one hour devoted to problem-solving and one hour of digital education on a topic like opportunities in analytics, social influence, digital advertising, mobile marketing, content marketing, etc. I have written a lot about the critical importance of company culture to social media marketing success.
  • BIZIBLE  |  MONDAY, MARCH 21, 2016
    [Analytics] B2B Marketing and Sales Won't Exist (As We Know Them) in 5 Years
    Marketing automation software has already begun with email nurturing, analytics, and even CRM solutions that cater to the needs of the sales team. Marketing and sales alignment will eventually become a thing of the past. Watch for these 5 stages of their dissolution. demand gen environment changes in progressively small steps.
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    Our high-touch services, including marketing strategy development, search engine optimization, paid search, social media, content marketing, advertising, analytics, and mobile, social and local marketing, produce measurable results for our clients. PHOENIX, Ariz., Women Business Leader by Forbes. About KEO Marketing. KEO News
  • BIZNOLOGY  |  MONDAY, JUNE 15, 2015
    [Analytics] What Google Really Doesn’t Want You To Know About Search
    Review your web analytics to find other potential sources of traffic you can use to grow your brand’s awareness. The key question you should consider is this: Why? What’s the big deal that makes searching inside apps so important? And, more importantly, what does it mean for your business? Read on and see. Expand your reach.
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Analytics] Online Display Advertising, Targeting, and Capturing Leads
    Then, when tracking results via Google Analytics or similar, review not just the last interaction conversions, but how display contributes to conversions from other channels (multi-channel funnel reports).  . A Look at Online Display Advertising for Lead Generation. Many I have used myself for clients. Cost models- CPM, CPA, CPL. Retargeting.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Why You Need to Stop Neglecting Your Old Content
    And if you''ve been at this whole content creation thing for a while, i t''s likely that you''ll find a similar trend in your own blog analytics. For your offers, sort your landing page analytics by landing pages with the most views to identify old offers to update. Raise your hand if this sounds familiar. Crazy, right? right? Exactly.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Analytics] 9 Silly Pinterest Mistakes Only Rookies Make
    With a business page, you’ll get access to valuable analytics, DIY promoted pins , and information about how to better incorporate Pinterest into your company’s website and marketing strategy. With over 70 million active users on Pinterest , some are bound to be making mistakes. More pins the better, right? Not exactly.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 18, 2014
    [Analytics] Timeliness Matters: 3 Ways to Stay Ahead in Sales
    Before predictive analytics was really applied to marketing, tracking digital body language was the only way to monitor engagement and intent. Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. One hour. Ensure Tight Alignment with Marketing.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Analytics] Is Your Marketing Department Fluff or the Foundation for Growth?
    Thanks to Google Analytics, reports from CRM software and social media analytics, they can use numbers to gain a better understanding of each facet of client communication. Let’s face it. It’s been left to the wayside, viewed as non-essential, even fluffy. Is it fluff or fundamental? Is marketing scientific?
  • SYNECORE  |  WEDNESDAY, JUNE 3, 2015
    [Analytics] Expert Interview: How to Get Started with Marketing Automation
    And the backbone of all this is the fact that all of these different functionalities are tied together with usually quite robust analytics. And it's all of these different filters and analytics that illuminate more and more opportunities to use technology from start to finish in your marketing automation process. Image Source: HubSpot.
  • CAPTORA  |  WEDNESDAY, NOVEMBER 11, 2015
    [Analytics] Top-of-the-Funnel Experience: Improving the Quest to Find and Buy
    Its marketing department and others at places like Zuora, Host Analytics, AppDynamics and Blue Jeans Network are making an effort to deliver content via Internet search that is more context-aware, helping search users find what they actually need. Where do you start? Utilize your LinkedIn network? Ask a question on Quora?  Someone, help!
  • MARKETING ACTION  |  TUESDAY, JUNE 9, 2015
    [Analytics] How to Use Surveys to Create Better Content
    They include: Using analytics to determine what your audience’s behavior reveals about their favorite content. You might be asking yourself, do you really need a survey if you’ve got analytics set up? Engagement is the secret sauce of digital marketing; every marketer wants more of it. Outrageous images can work. It is also risky.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 9, 2012
    [Analytics] 6 B2B Marketing Best Practices for Instagram
    Marketers are always looking for a way to track their efforts and SimplyMeasured offers up an Instagram Analytics tool. This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Analytics] 2012 #Nifty50 Top Men in Technology on Twitter
    Lee Bogner is VP, Business Development and Social Strategy at Kred/PeopleBrwsr , a global social data analytics, marketing and CRM innovator. former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds. Chris Adams – @chrishadams. in August 2006. Founder of St.
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Analytics] 7 Marketing Resolutions to Start the New Year Right
    What you''ll see from this modification to your marketing is tangible data in your marketing analytics that shows your efforts'' effectiveness. You can determine what''s best for your efforts in several ways -- chiefly, going over your analytics from the past several months and engaging in continual A/B testing. The time has come.
  • CRIMSON MARKETING  |  THURSDAY, JULY 23, 2015
    [Analytics] Why Marketing Should Have a Quota
    social media campaign can measure marketing analytics such as follower growth, retweets, or other actions that help move buyers into the sales funnel. Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. Leads vs. Opportunities.
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Analytics] Blogging Metrics: What to Measure, How to Measure It, and How Often
    How to measure it: Clicks are pretty easy to measure, and as a result, a variety of analytical tools will do the trick. How to measure it: We use HubSpot, which allows us to view detailed analytics of each specific blog post we publish, including inbound links, where they’re coming from, and even what the anchor text is. Clicks.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [Analytics] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    More important, Adobe also has an unmatched position in Web analytics, Web advertising, and Web content management. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). The deal is not particularly surprising.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Analytics] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Actionly also includes Twitter account management and analytics tools. Proclaim Messenger enables you to easily combine pre-recorded or live video with PowerPoint presentations to produce video email campaigns (with full analytics), one-off video sales emails, or hold live one-to-one or small group video chats. Create video emails?
  • LATTICE  |  TUESDAY, DECEMBER 1, 2015
    [Analytics] I Like Big Stacks and I Cannot Lie
    Plan for Predictive – Data science is being applied in all areas of B2B organizations, but those advanced analytics are beginning to make huge differences for marketing and sales teams in a number of different industries. If there’s one thing a marketing operations manager is passionate about, it’s their technology stack.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Analytics] Can Content Marketing Accelerate Sales Pipeline?
    For instance, if a company is selling analytics solutions to the target account, then they could create a SlideShare presentation to speak to the key  customer needs. Can posting the right content for the right customer on the right channel at the right time really speed up a sale? So, here’s a news flash! Awareness. Consideration.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] Impostor Syndrome: How I finally learned I was smart
    They send me emails with their Google Analytics metrics to show me how their influence has grown. They send me emails with their Google Analytics metrics to show me how their influence has grown. By Betsy Kent, {grow} Community Member. For nine years, the competition on the Internet kept me from knowing that I was smart. And I had it.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Analytics] The Top B2B Website Marketing Metrics
    The thing to remember is that SEO, keywords, and analytics are all essential elements to making sure your firm’s website is performing optimally. So, to cut through the confusion, let’s break down B2B website analytics bit by byte. Google Analytics. So what are some of the top metrics to monitor in Google Analytics?
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Analytics] Winning Executive Buy-In for Martech Investments
    This may include marketing automation/email marketing, CRM, web analytics, e-commerce, business intelligence/reporting, content management, video marketing, display/programmatic advertising, project management, account-based marketing (personalized retargeting, lead intelligence, etc.), and even creative/design tools. The MarTech Landscape.
  • SALES ENGINE  |  THURSDAY, OCTOBER 1, 2015
    [Analytics] The B2B Content Marketing ROI You Should Care About.
    Google analytics can tell you a lot of this, including whether your traffic is coming from organic search and what the terms that they used to find you. Even that explanation was complicated! For example, your latest deal could have started three months ago when you sent out a newsletter with several informative, third-party articles.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Analytics] Social Business Failure Is a Choice: Speaking a Common Language
    The percentage of companies using their analytics tools to the fullest – and acting upon resulting data – is really low. We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. Reality check: that’s a myth.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Analytics] Moneyball for Marketers
    Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. This Here’s a laundry list of lessons that marketers can learn from the Moneyball method. That’s a 3.2%
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Analytics] A New Visualization of Today's Marketing Technology Solutions
    Your problem could be related to anything from marketing automation to content marketing to analytics to paid acquisition. The final product has nine overarching categories: marketing automation, retention, customer experience, content marketing, organic acquisition, paid acquisition, analytics, data centralization, and collaboration.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 18, 2012
    [Analytics] Clicking Send is Just the Beginning – Put Your Reporting to Work
    Email Marketing analytics email marketing email reports reporting segment Your email deadline is looming. You’ve written engaging content, found great images and used your VerticalResponse template to put it all together. Next, you send out your tests, your manager asks for a couple of changes – yikes! Think again.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics] 4 Metrics to Track ROI in B2B Online Marketing
    You can track prospect interaction and engagement down to individual clicks and page views thanks to tools like Google Analytics, Google Webmaster Tools, and social media monitoring software. To track conversions, you can set up goals in Google Analytics for each piece of downloadable content on your website. 2. It starts with content.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] What You Need to Know About the CIO and CMO Relationship: A Q&A with Victoria Godfrey
    However, as the marketing function has become increasingly dependent on data and analytics , CMOs are realizing they need to cross the organizational divide and work with CIOs and the IT team. The CIO and CMO relationship is quickly becoming a popular case study for cross-departmental collaboration success. CMO Insights Trending
  • SAZBEAN  |  FRIDAY, AUGUST 5, 2011
    [Analytics] Targeting Ads Without Stalking Customers
    It involves using data modeling and predictive analytics to do real-time precision targeting. Unfortunately, most customer retargeting today is done by blunt force. Targeting companies simply serve ads to consumers who might be interested based on demographics, click behavior and browsing history. But there is another way. News & Notes
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Analytics] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion. See Manufacturers Need Lead Management to Close the RFQ Gap ). Marketing keeps you in sales.”
  • SAZBEAN  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] 7 Simple Ways to Attract More People to Your Blog
    There are few things more frustrating than pouring your blood, sweat, and tears into a masterfully crafted blog post only to see the analytics at a standstill days after posting. Blogging is an art and it takes practice to really get right. Here are a few tips for bringing more people to your blog, consistently. 1. Content Strategy
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Analytics] Social Selling 101 – 3 Social Technologies To Get You Started
    It’s completely free for a single account and it allows you to create posts, schedule posts, and even gives you some basic analytics to show you how your posts are doing engagement-wise. Here’s what Buffer looks like (Content, Analytics, Schedule). They are all easy to use. Begin at the beginning. Begin with Twitter. BufferApp.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Analytics] The What, How, and WOW Factor of Effective Conversion
    You can understand your buyer’s behavior with great analytics, and try to replicate the behavior that indicates purchase. by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Arpine is grateful to her parents for a search engine-friendly name. Follow (and tweet to) Arpine on Twitter @Arpine. Yes, nothing!
  • ACT-ON  |  TUESDAY, MARCH 15, 2016
    [Analytics] Using Customer Contact Data to Tell Better Marketing Stories
    Armed with this, you can make informed decisions about who your most valuable targets are and can begin extrapolating about their pain points, the kinds of premium content they’d be most likely to engage in, and can use it to build stories from preference and trend data identified by Google Analytics. True or not, we don’t live there anymore.
  • 6SENSE  |  TUESDAY, JANUARY 26, 2016
    [Analytics] Forrester Report: 3 Pillars of B2B Marketing’s New Mission
    The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. Teams that invest in both marketing analytics technology and data science skill sets will positions themselves to execute on true account based marketing strategies and accelerate demand for their products and services.
  • NUSPARK  |  SUNDAY, MARCH 23, 2014
    [Analytics] Should you invest in conversion rate optimization?
    Spend on Marketing Analytics is expected to increase 40% over the next 3 years. Robust, actionable analytics allow you to develop hypotheses for improving conversion rates, and measure performance over time. ?Experimentation We believe the best approach focuses on three key elements:  . ?Relevance Conversion Tactics
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 30, 2013
    [Analytics] The Difference Between SEO & SEM
    Take a look at your website analytics. You can set up an account with Google Analytics for free. Originally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their meaning.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 18, 2013
    [Analytics] Sales Prospecting In The New Year With A Data Scientist
    The standard marketing automation program would not provide this insight, but coupled with data science and predictive analytics, companies can take an advanced approach to lead scoring to ensure their marketing automation efforts are targeting the prospects that are most likely to buy. And sadly, less than two-thirds are making quota.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Analytics] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Analytics] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of August 25, 2012
    eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Analytics] Do You Know Your A, B, C’s?
    Take an analytical approach to understanding your customer base, it will drive better messaging, increase order rates and improve your profitability-sounds like an excellent formula to get started on 2015! Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. First, let’s explore the ABC Analysis.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 24, 2013
    [Analytics] Marketing Optimization: 3 steps to gain C-suite buy-in
    Analytics and Testing: 3 tips to optimize your testing efforts. Tweet A few months ago in my blog post, “ How Dissatisfied CEOs Push Marketers into the Future ,” I responded to an article reporting that one in five CEOs believe marketers: Provide a return on investment. Have “solid influence” within their organizations. More sales.
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