VOICE-BASED MARKETING | TUESDAY, DECEMBER 23, 2014
[Analytics] Four Key Questions to Address in Strategizing for 2015 Search Marketing
Daily activities include monitoring paid search spend, keywords, and reviewing traffic in Google Analytics. It’s the time of year when we B2B marketers spend our days diligently planning, strategizing, and budgeting for the New Year. This report should include spend by quarter, by network. Did you spend too much on Bing, or another network?
VIEWPOINT | THURSDAY, MAY 7, 2015
[Analytics] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
By leveraging business intelligence and analytics solutions such as Lattice Engines, sales organizations are able to know precisely what targets they want to go after. It’s 2015. The marketing word of the year is Nurture. Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. Voice nurturing!
CONVERSIONATION | SUNDAY, FEBRUARY 3, 2013
[Analytics] Successful Social Business Pilot Projects: Benefits of Starting Small
This is also the case if you want to start implementing analytics or ROI processes, for instance: there is a lot that will surface. In a previous post I looked at how the ‘people and process’ part matters before all in what we call social business (WIIFM, speaking the same language, common intended benefits, etc.).
VIDYARD | TUESDAY, MARCH 24, 2015
[Analytics] Posting Video Content Online: 5 Essential Considerations
The critical thing to do before you post your video is to have analytics in place that allows you to measure as many of the criteria as possible. With analytics collecting valuable data on a daily basis, you have an opportunity to use this to feed back into both your strategy for promoting the video, and your wider content marketing strategy.
WORKFACE | SATURDAY, JUNE 16, 2012
[Analytics] Marketers Prepare - The Future of the Web is Anonymous
Imagine the only piece of data in your Google Analytics account will show the number of visitors, and NOTHING else. Far less analytical data being collected. I remember the late 1980's Internet (pre-browser days) when I would connect via the telelphone line in my home with a Hayes Smartmodem. BTW- that's nearly 40% of the 2.3
BIZNOLOGY | THURSDAY, APRIL 10, 2014
[Analytics] A sustainable process for optimized content marketing and brand publishing
Start getting these marketing stakeholders involved in the editorial process by creating an editorial board consisting of them as well as content producers and any analytic stakeholders or other agency representatives you deem necessary. Utilize analytics, SEO, PPC, buyer persona, and email data. It’s a common challenge.
DIGITAL B2B MARKETING | TUESDAY, AUGUST 16, 2011
[Analytics] Can We Save Twitter From Ourselves?
About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. What Will Normal Be?
VOICE-BASED MARKETING | TUESDAY, MAY 13, 2014
[Analytics] The Ifbyphone 2014 State of Marketing Measurement Survey: Mobile Marketers Setting High Standards
Analytics in the Future. To gather the appropriate metrics to meet CEO demands, modern marketers are filling their toolkits with a mixture of technologies including: Web analytics. It’s that time of year again! Spring has sprung! Birds are chirping, flowers are blooming, and marketing channels are being measured one-by-one.
B2B MARKETING INSIDER | TUESDAY, JANUARY 15, 2013
[Analytics] Is Empathy The Secret Ingredient To A Social Business
have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “ share of conversations.” What separates a social business from a “regular” business? ” But I’m not sure that is enough. What is a Social Business?
B2B MARKETING INSIDER | THURSDAY, MAY 28, 2015
[Analytics] 5 Steps To A Real-Time Content Desk
Friday – The Analytics: Perform a weekly assessment of winners and losers. I don’t think I’ll get too many opinions to the contrary when I suggest that effective marketing is getting harder every day. conversion rate. Television ads have been all but eradicated by the DVR. So what can you do to insert your brand into a welcome conversation?
EARNEST ABOUT B2B | MONDAY, JANUARY 5, 2015
[Analytics] You have a new match! Online dating tips for the B2B inbound marketer
But over time, however, be sure to use data and analytics tools such as Google Analytics , or methods such as surveys or A/B testing , to refine those assumptions. Back on the market or going to market? Hot tips from Earnest! That’s a huge number of people using the Internet as means of looking for a partner (or a bit of ‘fun’).
BIZNOLOGY | MONDAY, FEBRUARY 2, 2015
[Analytics] Does your marketing automation use machine learning?
They are creating offers targeted to their key segments and they are using analytics to choose the winners and their roadmap for 2015 shows how they integrate MAT (that’s cool-talk for marketing automation) with their CRM system (that’s cool-talk for, uh, a CRM system). But there is one old trick that never seems to wear out.
B2B LEAD BLOG | TUESDAY, OCTOBER 30, 2012
[Analytics] Web Form Innovation Shows Big Gains, Report Shows
Austin, TX (PRWEB) October 30, 2012 — ReachForce announced that B2B lead data enrichment of web forms produced huge marketing and sales performance gains including a 20-day reduction in the time needed to build a complete prospect profile and a 40% increase in sales pipeline. Marketing Automation B2B Lead Data eloqua
VOICE-BASED MARKETING | THURSDAY, MAY 22, 2014
[Analytics] The 4 Ways You Are Sabotaging Your Email Marketing
Most companies are generating large pools of customer information thanks to the availability of marketing automation and analytics technologies that gather, report, and optimize information constantly. Let me just put this out there: I don’t think you are running a bad email marketing campaign. Email marketing is a delicate practice. moments.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 21, 2010
[Analytics] Get ready. Social scoring will change your life.
By the end of the year, Twitter said their new analytics will provide influence scores for every user. There is an interesting, and perhaps alarming, trend brewing on the social media scene. People are now curating lists of the most influential bloggers by Klout score. OK, first I need to get this out of my system. This CREEPS ME OUT.
INSIGHTIQ BLOG | WEDNESDAY, OCTOBER 17, 2012
[Analytics] Designing Effective KPI Dashboards - Part I
Quick wins could come in the form of a data strategy, an analytic sandbox environment, a predictive model, or a data visualization/reporting tool to derive and serve up your ideal metrics. In many cases, you may already have all the data available and just need a modest investment to yield significant results. Think hierarchy.
MODERN B2B MARKETING | THURSDAY, JULY 2, 2015
[Analytics] [Video] What Every Marketer Should Know: What Is Marketing Automation?
Probably the most crucial feature of the automated tool is its ability to rapidly perform data analytics, which enables you to measure and assess your company’s return-on-investment. Author: Sesame Mish What is marketing automation ? This, my friends, is the million dollar question—and the one I’m here to answer. Sound too good to be true?
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 22, 2012
[Analytics] How to Get The Most Out of Paid Twitter Ads
Within the analytics tool in Twitter you can see which tweet provided the most clicks and had the highest conversion. by Christina Pappas | Tweet this I have to admit I wasn’t immediately convinced that paid ads would work for B2B. But success I’ve seen through Twitter changed my mind. Take Advantage of Every Update. It’s free!
SYNECORE | FRIDAY, MAY 1, 2015
[Analytics] Is Social Advertising Subverting Social Media Marketing?
According to a recent report issued by Strategy Analytics , ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. billion, and now accounts for 11% of global digital ad spend. billion in 2015.
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 19, 2014
[Analytics] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
Over the years, Yesware has also expanded to offer the possibility for email reminders, custom email templates, and analytics and reports on sales team inbox activity including email opens and response rates. As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox.
CRIMSON MARKETING | MONDAY, FEBRUARY 9, 2015
[Analytics] 5 Ways To Battle Increasing Pressure on Marketing
” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. The efficacy of this spending is under deep scrutiny. Can marketers deliver amid ongoing performance pressures?” ” .
INBLURBS | WEDNESDAY, APRIL 11, 2012
[Analytics] 3 Reasons why to outsource Social Media and Inbound marketing for your Restaurant
By hiring marketing experts who use the latest social media marketing and analytical tools for analysis, companies need not worry about the fast changing marketing trends and strategies. 2. All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption.
VOICE-BASED MARKETING | WEDNESDAY, AUGUST 13, 2014
[Analytics] Why VBMA is the Robin to Your Batman
Marketing automation, CRMs, web analytics, bid management, or any other platform might be the Batman swooping in to save the day, but they cant truly succeed without their trusty sidekick, voice-based marketing automation (VBMA). Every hero needs a sidekick. similar pairing is taking over the world of marketing. Smooth your rough edges.
BLOG MY CALLS | WEDNESDAY, DECEMBER 11, 2013
[Analytics] 4 Basic Call Tracking Metrics for Local Businesses
IBM says that companies that use analytics to make decisions make 40% more money than companies that don''t. If you use analytics to make decisions you''ll make more money than your competitors that dont''. Local businesses care about phone calls. They care about phone calls alot. Long story short: calls matter. It''s that simple.
HUBSPOT | THURSDAY, MARCH 20, 2014
[Analytics] How to Monitor and Improve Your Site's Load Time
You can use Google Analytics to help you monitor page load times across devices, locations, and operating systems. Simply open your Google Analytics account -- click on ''Behavior'', then ''Site Speed'', and then start in the ''Overview'' section. Have you ever done a Google search? Silly question, of course you have! Sound familiar?
CHRIS KOCH | TUESDAY, DECEMBER 28, 2010
[Analytics] 15 things marketers should stop doing and thinking in 2011
Analytics can wait. You need people who know how to create analytical processes and algorithms and all that stuff. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Dude, this stuff isn’t heroin, okay? Filtered conversation reduces risk.
EMAGINE B2B BLOG | MONDAY, FEBRUARY 16, 2015
[Analytics] eMagine’s Employee Spotlight: Allie Viau
spend my days digging through data in Analytics, talking to clients about their on-site and off-site optimization strategies, and doing research to stay on top of industry trends and changes. My advice would be to do research and be aware of current best practices, as well as to become very comfortable using Google Analytics.
BLOG MY CALLS | THURSDAY, APRIL 24, 2014
[Analytics] Q&A with the New LogMyCalls VP of Sales, Karl Clegg
What was your reaction when you learned about the capabilities of Conversation Analytics? Marketing companies and ad agencies are clearly a sweet spot but I can see other areas where LogMyCalls and specifically Conversation Analytics can play a huge part in increasing ROI for both small and large organizations. What do you do for fun?
WEBBIQUITY | MONDAY, JANUARY 9, 2012
[Analytics] Best Twitter Tips, Tools and Tactics of 2011
The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. How Twitter Web Analytics Will Help Your Business by PCWorld. Angela West looks at how Twitter analytics (based on their acquisition of BackType ) work and the key benefits they provide to business users. Nearly 3/4 of active Twitter users are bloggers.
B2B MARKETING TRACTION | MONDAY, FEBRUARY 23, 2015
[Analytics] 7 Ways to Get Better Results from Your B2B eNewsletter
Short of that, make sure you use your email analytics to gain intelligence on popular subjects, best days and times to send email, click through rates and more. You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1.
NUSPARK | SUNDAY, DECEMBER 18, 2011
[Analytics] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
Analytics packages do this all the time to measure website performance. DemandBase integrates with Analytics packages and Salesforce as well, allowing you to track website activity of classifications of companies. There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms.
VOICE-BASED MARKETING | MONDAY, JULY 29, 2013
[Analytics] The Fashionable Guide to VBMA Application Integrations
The same is true for integrations as they pertain to your CRM, web analytics, and other applications. Universal Google Analytics: The Project Runway of Your Marketing. Universal Analytics integration is like going on What Not to Wear or Project Runway with your marketing. Check out this free webinar on Universal Analytics.
SAZBEAN | SUNDAY, JUNE 10, 2012
[Analytics] Top Internet strategy, marketing and technology links for the week of June 9, 2012
Making the Most of Social Media Analytics (ReadWriteWeb). Using Google Analytics to Meaure Social Media Effectiveness (Practical eCommerce). Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom (ProBlogger). Who is Using Twitter and Why?
HUBSPOT | WEDNESDAY, JUNE 13, 2012
[Analytics] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
They are so closely tied to landing pages, analytics, social media, etc., Depending on the analytics tools you're using to track the performance of your landing pages, you can conduct an audit of your landing pages to identify those with the best lead-to-customer conversion rates. Integration With Closed-Loop Analytics.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 27, 2012
[Analytics] Dell To Resell Pardot Marketing Automation
Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. That is some pretty good company to keep.
SYNECORE | WEDNESDAY, MARCH 5, 2014
[Analytics] Smarketing: The Guide To Lead Conversion!
Run analytics on every aspect of your business, including lead opportunites that were both successful and unsuccessful to look back on to improve both sales and marketing’s overall process in the future. Merging sales and marketing teams is kind of like wearing polka dots and plaid. They just don’t go. Closed-Loop Reporting. Follow The Data.
HUBSPOT | SATURDAY, SEPTEMBER 13, 2014
[Analytics] 11 Lesser-Known LinkedIn Features You Should Be Using
This video will show you how to use it: For your business: 7) Create a company page, Use the Showcase Pages & Review Your Analytics. Another great feature of the company page is the ability to collect insightful analytics regarding the level of engagement for individual posts, trends across key metrics and follower demographics.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 2, 2010
[Analytics] HubSpot Expands Its Services But Stays Focused on Small Business
Web analytics, social media and CRM integration seem roughly equivalent. Summary: HubSpot has continued to grow its customer base and expand its product. It's looking more like a conventional small-business marketing automation system every day. You have to admire a company that defines a clear strategy and methodically executes it.
DIGITAL B2B MARKETING | TUESDAY, AUGUST 9, 2011
[Analytics] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. B2B marketers often face internal obstacles to strategic planning. Strategic planning has to begin by addressing these barriers. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value.
SAZBEAN | SATURDAY, MAY 11, 2013
[Analytics] Top Internet strategy, marketing and technology links for the week of May 12, 2013
Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
SAZBEAN | SATURDAY, MAY 12, 2012
[Analytics] Top Internet strategy, marketing and technology links for the week of May 12, 2012
Google Analytics Adds Backlinks Tracking to Social Reports (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of May 12, 2012… 3 Common Small Business Pricing Mistakes (Small Biz Trends). Social Business: Where It’s Been & Where It’s Going (Logic + Emotion).
SAZBEAN | SATURDAY, FEBRUARY 4, 2012
[Analytics] Top Internet strategy, marketing and technology links for the week of February 4, 2012
Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments (eMagine). Here are the top Internet strategy, marketing and technology links for the week of February 4, 2012… . Infographic: How To Get More Twitter Traffic (Digital Buzz Blog). Launching a Social Command Center (Without The Center) (Future Lab). SEOmoz).
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 30, 2012
[Analytics] Five of the All-Time Biggest Blogging Questions Answered
Look at your Google Analytics for the keywords people are using to find your blog. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Start with your strategy. What are you trying to do and why?
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 6, 2014
[Analytics] 5 Fresh B2B Marketing Stats & What They Mean to You
With analytics, call tracking solutions, and marketing automation systems, it’s not a “How do I measure?” One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ). Incentivize.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 17, 2010
[Analytics] LoopFuse Captures More Web Traffic Data
Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. This enables much quicker response to ad hoc queries and, should eventually support the time-based views needed for trends and stage analytics. These features are certainly useful.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 27, 2014
[Analytics] 3 Enterprise Takeaways from SiriusDecisions Summit
Meagen explained how she leveraged intelligence from Docusign’s 90 nurture tracks, 20+ personas, and analytic/data vendors like Lattice Engines and Mintigo. Jon serves on the Board of Directors for MOCCA, the leading enterprise association for Marketing Operations professionals. Think globally, act locally. Marketing Efficiency
THE FORWARD OBSERVER | THURSDAY, OCTOBER 16, 2014
[Analytics] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
The results might surprise you, but that’s OK because blogging is an iterative practice where what you’re doing becomes informed by data and analytics. But with closed-loop marketing analytics, you can determine which blog posts are not only generating the most leads, but also which of those leads are converting into customers.
VIEWPOINT | THURSDAY, MAY 5, 2011
[Analytics] Revenue Performance Management: Doing For Revenue What ERP Does For Ops?
CRM unites areas like sales force automation, lead management, customer service, and analytics. RPM is being positioned in a similar way: a strategy, an application, analytics, and integration that bring together demand generation, marketing automation, lead nurturing, and lead management to measure, manage, and drive top line revenue growth.
INSIGHTIQ BLOG | WEDNESDAY, JUNE 13, 2012
[Analytics] What’s Customer Engagement Again? And How Do You Stack Up?
And “profitable” doesn’t mean tallying up sales at the end of the quarter—customer engagement involves complex customer analytics that are generally applied to maximize long term customer value. At a high level, there are 3 core components to success: 1) Strategy and analytics; 2) Data & Technology and 3) Organization & Process.
BIZNOLOGY | WEDNESDAY, APRIL 18, 2012
[Analytics] What exactly is a social graph?
One of my biggest pet peeves is in Web Analytics, where we’ve got names for page views, impressions, e-mail opens, and who knows what else, when they all answer the question, “Did someone see what I did?” ” We make it really complicated to get that simple answer. My latest favorite term is the social graph. People.
INSIGHTIQ BLOG | MONDAY, MAY 2, 2011
[Analytics] B2B Sales and Marketing Alignment: Steps to Getting There
It's amazing how often I hear people speak about this topic. And I have worked in companies where there is tight alignment - luckily, this is the case here at Quaero - and others where no true relationship between Sales and Marketing existed. This brings me back to that Sales and Marketing alignment issue since it's really the same thing.
MODERN B2B MARKETING | MONDAY, FEBRUARY 10, 2014
[Analytics] How Personalized Retargeting Can Optimize Your B2B Ads
Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific . Using B2B analytics integration, personalized retargeting also allows you to see which industries your prospects are from. Where is it working — and more importantly, where isn’t it working?
EMAGINE B2B BLOG | WEDNESDAY, FEBRUARY 4, 2015
[Analytics] Fall In Love With Google’s Social Search Functionality
Digital Analytics expert Simo Ahava gives us a little insight into specific code that can be implemented along with this specific code. The way we search is evolving all the time. We live in a word where everything is knowable with a quick search. Since November 2014 one section of this information has become more and more evident, social.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 24, 2013
[Analytics] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
But it’s not just about launching campaigns. “To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To create a true end to end process for enabling amazing marketing, we need accountability — not just with analytics, but also with planning.”. Oracle Eloqua Profiler.
MARKETING GENIUS BLOG | MONDAY, OCTOBER 25, 2010
[Analytics] Marketing Automation Is No Longer About Competitive Advantage, All About Keeping Up
Cutting to the point, these practices are: 1. Know your marketing mix. 2. Close the loop with sound marketing analytics. 3. Align with your sales team. 4. Identify your sales & marketing funnel. 5. Automate your lead management practices. Interestingly, most of these practices can be tied to Marketing Automation. Digg this!
PUZZLE MARKETER | WEDNESDAY, OCTOBER 10, 2012
[Analytics] The Rise of Real-Time Bidding. Is Your Business Behind?
Let’s start with a basic formula: Site traffic (unique visitors) * purchases/visitor * average profit per purchase = profits from web site Only businesses can supply this data from their own web analytics software. Install some web analytics software. The bad news is, the increased traffic will also increase prices.
MARKETING ACTION | THURSDAY, JUNE 25, 2015
[Analytics] Business Blogging as an Equalizer for Small and Medium Businesses
However, for 10K Club members, analytics don’t stop at the metrics above. They go a step further to track their influence on the sales and marketing pipeline, and the impact of individual writers. ( The Comprehensive Guide to Content Marketing Analytics & Metrics offers more insight, metrics and frameworks.).
WRITTENT | WEDNESDAY, MAY 28, 2014
[Analytics] 27 Must Use SEO Tools for Incredible Content Marketing Results
Google Analytics. . One of the most reliable and widely used analytics tools to date. SharedCount is a social analytics service that checks how many times your webpage has been shared, liked, tweeted, etc., on popular social networking sites. It involves driving traffic, generating leads, and building authority. Google Trends.
INSIGHTIQ BLOG | THURSDAY, MAY 23, 2013
[Analytics] Media, Publishing and Big Data: Different Starting Points, Similar Destinations
They have built analytic models for everything from list sources to which message or pricing works with which target segment. Quaero works with many media and publishing clients. These two related industries may look very similar, but they face diametrically opposite challenges. . Some believe that it is the best way to learn to swim.
HUBSPOT | SUNDAY, OCTOBER 14, 2012
[Analytics] Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week
Tips for Creating an Analytics-Driven Marketing Culture, From MarketingProfs. Closely tracking analytics enables innovation and efficiency among your team. If you’re interested in reading all six tips for creating an analytics-driven marketing culture, check out the full story here. It’s “Top Heavy 2? Yes, you read that right.
LEADER NETWORKS | TUESDAY, MAY 1, 2012
[Analytics] Strategy First, Platform Second. Please!
They will likely want a private (gated) community, a member directory linked to their existing CRM system and a rich analytical back end to identify high-value customers' areas of topical interest in the community so the company can serve those customers better.and make more sales. What's your opinion of Platform X?" Will it scale?
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JUNE 22, 2011
[Analytics] Subscribers to Free Content are NOT Leads
Sales knows best about demographics and marketing has insights into visitor engagement through web analytics. Depending on your situation, you may need a full-blown Marketing Automation (MA) package or you could get by with a manual system using Excel spreadsheets, Google Analytics and auto responders from your email service provider (ESP).
HUBSPOT | THURSDAY, JANUARY 9, 2014
[Analytics] A Practical Guide to Planning a Successful Inbound Marketing Campaign
After it''s launched, go back to your original goals and use analytics to see how well you''re faring against them. Google Analytics. If you''ve set up your tracking URLs properly, you''ll be able to see how many visits your campaign generated in the acquisition menu of Google Analytics, as shown in the image below. Values.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 5, 2015
[Analytics] How B2B Marketers Can Leverage Social Media Product Advertising
Pinterest also offers an extensive analytics dashboard so marketers can test what works and what doesn’t. Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While The latest evolution is with the advent of product ads. In Conclusion.
LOOPFUSE | THURSDAY, AUGUST 12, 2010
[Analytics] Marketing Automation for the CEO « Loopfuse Marketing Automation.
Tags: CEO This entry was posted on Thursday, August 12th, 2010 at 10:06 am and is filed under Marketing , Marketing Automation , Web Analytics.
BIZNOLOGY | TUESDAY, DECEMBER 3, 2013
[Analytics] Trying GroupHigh for Blogger Outreach Campaigns
In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. I am hereby making the jump from humans to robots for all my blogger research. In Tricky. And I need a lot of them. need brains and discernment. Related articles.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 12, 2012
[Analytics] A Public Relations Case for Digital Marketing
Data and Analytics. Photo credit: Lynn Friedman. What is the future of digital marketing? What skills will be required for the successful digital marketer? Mike Moran asked a similar question on this blog two weeks ago: Are you turning your marketing into PR? Not surprisingly, my marketing colleagues thought differently. Storytelling.
BLOG MY CALLS | THURSDAY, MAY 15, 2014
[Analytics] The Secret Trick to Generating Better AdWords Leads
Why wouldn''t you want to distract them with a phone call. - Use call tracking and Conversation Analytics - Generating calls doesn''t do much good if you aren''t analyzing which campaigns, ads, and keyword groups generated the calls. In a recent study, most marketers admitted that they are not entirely satisifed with Adwords leads.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 21, 2009
[Analytics] Aprimo Marketing Studio Expands the Scope of Marketing Automation
These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. I've summarized this in the following table.
CONFLUENT FORMS | TUESDAY, NOVEMBER 6, 2012
[Analytics] Landing page fail: why I came to your site and bounced
And the first way to tell is by looking in your Analytics at a number called your "bounce rate". As defined by Google on their Google Analytics support page : The Bounce Rate is the percentage of bounced visits to your site. So take a look at your site's Analytics and your bounce rate. What is the bounce rate?
SAZBEAN | SATURDAY, SEPTEMBER 17, 2011
[Analytics] Top Internet strategy, marketing and technology links for the week of September 18, 2011
Twitter Releases Web Analytics Tool (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault (Future Buzz). Microblogging, Social Networking Still Growing Worldwide (Marketing Profs). Marketing Trenches).
SAZBEAN | TUESDAY, JANUARY 21, 2014
[Analytics] Consumer Social Sharing
Installing share buttons on your website provided by the social networks don’t often provide analytics to go along with them. Your website analytics only go so far. Two young girls sharing a plate of spaghetti. Original caption: “I’m not sure Mina knew what she was in for when Viola wanted to share.”
SAZBEAN | THURSDAY, JUNE 17, 2010
[Analytics] Sazcast Episode 29 – Recruiting using Social Media with Shelli Gutholm from MRM Worldwide
Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). Recruiting with social media and tips on finding a job with guest Shelli Gutholm from MRM Worldwide & Gutholm Recruiting. Show notes.
DIGITAL B2B MARKETING | TUESDAY, SEPTEMBER 27, 2011
[Analytics] Buyers to Marketers: Don’t Call Me, I’ll Call You
About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. “Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. Your Turn.
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 19, 2011
[Analytics] 5 Islands On The Revenue Performance Management Journey
Analytics Island. Collect analytics, benchmarks and reports that demonstrate your impact to the bottom line. by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. Sponsorship Isle. Share email.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 2, 2015
[Analytics] Blueshift Offers a Simple B2C Customer Data Platform
B2B CDPs have favored analytical applications like lead scores and churn predictions. It’s just over two years since I started writing about Customer Data Platforms. One thing that’s become clear since then is that only big companies will purchase a marketing database by itself. How low? How simple? Well, one measure is implementation time.
BIZNOLOGY | THURSDAY, NOVEMBER 8, 2012
[Analytics] Why you should consider centralizing your search keyword lists
Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. But that’s extremely unlikely. IBM sponsors the event.
B2B MARKETING TRACTION | WEDNESDAY, MAY 29, 2013
[Analytics] Does Your B2B Marketing Consultant Have an Agenda?
Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun!
BIZNOLOGY | THURSDAY, JULY 24, 2014
[Analytics] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
You use web analytics, right? Using your analytics and your sales data, determine which product pages are most important to your business. You think you’ve got e-Commerce SEO problems? Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? The lesson: Don’t do that.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 8, 2014
[Analytics] Must Attend Marketing Events In 2014
This event promises results-oriented case studies from leading brands that understand how to manage online presence, as well as implement measures to take action based on data and analytics. by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry.
MARKETING ACTION | TUESDAY, APRIL 7, 2015
[Analytics] Nurturing Leads With Webinars: Awareness is Just the Beginning
The equally important webinar analytics measure attendee engagement, progression through the funnel and behaviors, allowing you to identify sales-ready leads in real time and follow up with the most qualified leads immediately. The buyer’s journey has changed due to the high-quality information now easily available to prospects. Awareness.
DIGITAL B2B MARKETING | TUESDAY, AUGUST 2, 2011
[Analytics] Remove the Barriers to Strategic Planning in B2B Marketing
About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. There are four barriers I frequently see that keep companies from adopting effective strategic planning.
BIZNOLOGY | MONDAY, JULY 21, 2014
[Analytics] 12 experts define Key Performance Indicators (KPIs)
Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. The role KPI’s play is much bigger and more important. In fact, KPI’s are one of the most important guideposts for any business.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 1, 2015
[Analytics] 100 Things You Are Doing Wrong on Social Media
You are not looking at your Twitter analytics. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6.
MODERN B2B MARKETING | THURSDAY, NOVEMBER 20, 2014
[Analytics] 7 Questions to Ask Before Creating a Video Campaign
Google Analytics or platforms like KISS Metrics will work great for your website, but you will also want access to specific video analytics. Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone!
B2B MARKETING INSIDER | THURSDAY, JULY 2, 2015
[Analytics] Quick Guide to Email Newsletter Distribution
Provides instantaneous analytics. Any email marketing software will give you instantaneous analytics necessary to measure the success of your strategy. An email newsletter is a tremendously valuable distribution outlet many brands overlook. WHY AN EMAIL NEWSLETTER? 1. Cost-effective. Re-purposes evergreen content. Define your audience.
HUBSPOT | MONDAY, AUGUST 22, 2011
[Analytics] Tracking Traffic From Twitter Just Got a Lot Easier
Since a huge part of Twitter's user base accesses the service from third-party applications like TweetDeck and HooteSuite, a look into many web analytics programs left marketers confused. Your web analytics should provide you with a list of shortened t.co No more using bit.ly to count clicks on a link! Twitter Is Growing Up.
WRITTENT | WEDNESDAY, NOVEMBER 27, 2013
[Analytics] 15 Rocking Content Marketing Tools with Advice from Experts
Kapost, a content management system with focus on marketing results, has built-in analytics for content. This tool gives more precise analytics on your content and social data by tracking social actions and providing metrics around social behavior. Here are some options that could be a great test drive for you. Pocket: to save stuff.
B2B MARKETING TRACTION | THURSDAY, DECEMBER 15, 2011
[Analytics] B2B Marketers to Increase Online Content, but What Kind?
Use a website analytics to track downloads and visits. Now more than ever, online content is the key to attracting and engaging qualified prospects online. But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects. Here are some ideas for how to identify what content you should create.
BLOG MY CALLS | THURSDAY, JUNE 6, 2013
[Analytics] Gathering Call Tracking Metrics: The 3 Most Popular Features Within LogMyCalls
Enterprise-level clients are using Webhooks to integrate fully with marketing automation solutions, BI solutions and proprietary analytics dashboards. Bonus: Conversation Analytics (Beta). Even though Conversation Analytics is only in Beta. It will change big data, call tracking, mobile analytics and virtually every other spac
CONVERSIONATION | SUNDAY, FEBRUARY 3, 2013
[Analytics] Social Business Failure Is a Choice: Speaking a Common Language
The percentage of companies using their analytics tools to the fullest – and acting upon resulting data – is really low. We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. Reality check: that’s a myth.
BIZNOLOGY | WEDNESDAY, OCTOBER 31, 2012
[Analytics] B2B Marketing Myth-busting, Redux
In B2B, this might mean strategies like: Identifying potential needs in current accounts through data analytics, and providing sales people with reasons to call into the account and pursue those opportunities. Photo credit: Wikipedia. Myth No. 1: Lead generation is the top job of B2B marketers. Wrong. The result? Internet Marketing
VOICE-BASED MARKETING | THURSDAY, JUNE 27, 2013
[Analytics] 4 Ways Marketing Teams Are Coping with the Increase of Google PPC Costs
Google Universal Analytics for Deep-Dive Data. Google Universal Analytics has been much praised for its ability to give marketers more data than ever before, and soon they will offer you the ability to extract A/B testing data from your Google PPC landing pages. Dynamic Phone Number Insertion to Weed Out Ineffective Ads. Think again.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 6, 2012
[Analytics] Connecting the Dots Between Social Media & Demand Generation
Capture as much insight as possible from passive profiling methods such as web analytics, then provide a clear link to the next piece of content, where a prospect can be asked for more explicit qualifying information. She’s also a contributor the Grande Guide to Social Demand Generation. Tip: Make it easy to share.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 20, 2013
[Analytics] Executives long for “customer-activated company” but social media is a stumbling block
Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Guess what?
FUNNEL FOCUS | TUESDAY, NOVEMBER 9, 2010
[Analytics] Brent Mellow Helps You Choose the Right Marketing Solution
This is not the same thing as website analytics like Google Analytics. Despite the proliferation of spam, email marketing continues to be one of the cheapest and most effective ways to reach your audience. Dynamic Content - automatically provide alternative content based on segmentation parameters.
PAUL GILLIN | TUESDAY, MARCH 13, 2012
[Analytics] IDC Sees Massive Disruption From Industry’s Platform Shift
The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Frank Gens (photo by Jeff Ballard via Twitter @jballard).
SYNECORE | TUESDAY, APRIL 2, 2013
[Analytics] How to Use Video Marketing To Get More Sales and Increase ROI
Reduced Bounce Rate - The longer a prospect is active on your site provides more in-depth analytics for the sales team. We recently posted a video on our Marketing Technology for Growth blog: Should Video Marketing Be your Next Move? At SyneCore, we’ve been using videos in our marketing campaigns for the last Year. Why Video Marketing Works.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 18, 2013
[Analytics] Sales and Marketing: The technology behind CRM
Providing performance tracking and analytics on campaigns. Tweet Customer relationship management (CRM) is defined a number of different ways. With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum.
WORKFACE | TUESDAY, JUNE 12, 2012
[Analytics] Are You Using the Social Business Model in Your Company?
Intelligent – organizations will use in-depth analytics to monitor connections, social interactions and presence; measure corresponding business results; and continually adjust and improve practices for increased effectiveness. Customer Support. Recruiting. Crowdsourcing. Internal employee collaboration. Sales. Product Development.