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  • WEBBIQUITY  |  TUESDAY, AUGUST 2, 2016
    [Analytics] The Five Best Infographic Creation Tools and Services
    Sample review:  “Vennage is a social analytics and marketing company that offers infographics and other designs as part of its service package. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Infographic Creation Tools. 1) Piktochart. ” — RazorSocial.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Analytics] Buyers to Marketers: Don’t Call Me, I’ll Call You
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. “Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. Your Turn.
  • ANNUITAS  |  TUESDAY, APRIL 14, 2015
    [Analytics] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
    Marketing automation, or CRM, or web analytics are all valuable skills to develop…but so are public speaking, project management and writing. What he did for me was pay for a one-month pass to a local educational program, wherein I could take all the classes I wanted for four weeks. It Would your boss do that for you? These companies get it.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 3, 2011
    [Analytics] In Business, Going on the Offense is Usually the Best… Offense
    By using advanced marketing automation and analytics software , marketers are strengthening their agility and increasing their offensive capabilities to grow revenue more consistently and profitably. Revenue Performance Marketing Analytics Marketing Automation revenue performance managementLeaving aside the fact that the St.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 7, 2011
    [Analytics] SiriusDecisions European Summit: 4 Key Marketing Takeaways
    Our exclusive gift to all attendees went down a treat, it was perfect for the day – The Definitive Guide to Marketing Metrics and Marketing Analytics. 2. B2B Marketing Modern B2B Marketing Marketing Analytics marketing forecasting marketing metrics revenue performance managementmillion words’. It tends to come as an afterthought.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, DECEMBER 6, 2006
    [Analytics] B2B Marketing Confidential: AHP to do Mix Modelling?
    Analytical Hierarchy Process (AHP) is a group decisionmaking tool / process that has traditionally been used to allocate scarce resources between multiple projects, to find hard-to-reach answers to complex solutions, and the like. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, OCTOBER 15, 2008
    [Analytics] B2B Marketing Confidential: Lead Qualification in the New (Bad.
    Theyre wondering if any B2B companies are using analytics to qualify leads on the basis of their "health" or "likelihood to close" given contracting budgets. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. wasnt aware of anything specific, but its certainly SOP in B2C.
  • B2B MARKETING CONFIDENTIAL  |  THURSDAY, DECEMBER 4, 2008
    [Analytics] B2B Marketing Confidential: ROMI White Paper
    Thursday, December 04, 2008 ROMI White Paper By Andy Hasselwander Over the past few months Ive worked with a colleague of mine, Alex Aldag, who used to be at Channel Economics and is now a Principal in the analytics group at MB, to write a pretty interesting white paper on the challenges of measuring ROMI in a B2B environment.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 22, 2010
    [Analytics] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
    The difference: marketing automation is focused on batch and interactive campaign management but just touches slightly on advertising, marketing resource management and analytics. Aprimo adds a great deal of capability, but the combined company still lacks the strong Web analytics and BI applications of its main competitors.
  • HIVE9  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] Useless Argument #87: My Metrics Are Better Than Your Metrics
    That’s especially true for any marketers still accessing all their marketing analytics through spreadsheets that get sent back and forth within a department. Marketing metrics can get complicated. Many marketers now have access to a huge quantity of data – so much, in fact, that it risks becoming more overwhelming than helpful. Hive9
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Analytics] Social advocacy marketing gains legitimacy
    This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. This week, another start-up in the brand advocasy space, Branderati, was acquired by social media marketing/analytics company Sprinklr. The conversation has changed. Examples? Examples?
  • SYNECORE  |  SATURDAY, JUNE 28, 2014
    [Analytics] The 9 Website Performance Metrics That Matter
    By measuring your website performance metrics and refining your website based on those analytics. When it comes to marketing your business online, simply having a website isn''t enough to make your brand successful. You need a website that actually works at attracting and converting new customers. But how do you ensure this? Repeat Visitors.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 15, 2015
    [Analytics] Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution
    Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It also released a new survey on predictive marketing which is probably interesting, but I just can't face after last weekend’s data binge.) It confirms that Everstring has become a leader in the field despite its relatively late entry.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 18, 2012
    [Analytics] Get Ready for Social Marketing Automation!
    As our first acquisition, today’s news is directly supportive of our vision to provide the best, most innovative and productive marketing and revenue analytics solutions on the market. by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Analytics] 3 Ways Marketing Automation Can Make You a Better Marketer
    Better data-based insights: Analytics is where the rubber meets the road on sales and marketing campaigns. Here are some of the ways marketing automation data and analytics suites can help sales and marketing execs optimize performance: Site analytics, including who’s coming to your site, how they got there, and what they did.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    Identifying the right upselling prospects because of the right analytics will save time and improve profitability as a result. As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. More often than not, people are reluctant to adapt to change. Data mining.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 1, 2013
    [Analytics] Here’s why 100,000 people unfollowed me on Twitter
    The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. It showed me the number of people who had recently unfollowed me. What I saw made me gasp. First, let’s state the obvious. No. I’m NOT going to tweet that. Now, let’s put this situation in perspective. Trust me.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 18, 2013
    [Analytics] Sales Prospecting In The New Year With A Data Scientist
    The standard marketing automation program would not provide this insight, but coupled with data science and predictive analytics, companies can take an advanced approach to lead scoring to ensure their marketing automation efforts are targeting the prospects that are most likely to buy. And sadly, less than two-thirds are making quota.
  • BIZNOLOGY  |  MONDAY, MAY 2, 2016
    [Analytics] Marketers are human beings, and human beings need data
    They are more creative than analytical, in many cases, and they tend to make connections based on their experience, rather than data. Human beings are wired to make connections from birth using intuition. Usually that is a good thing. But we are entering an era when marketers need to stop using their intuition and start using data.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 12, 2015
    [Analytics] Content marketing personalization: know your audience
    Your web analytics will tell you what pages people are visiting most frequently – and which they are lingering on the longest. Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Even B2B companies benefit from this approach. It’s a businessperson.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 7, 2015
    [Analytics] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    Yet the closest I can find to strategic planning is optimization of media plans by media mix model vendors like MMA , Analytic Partners , Nielsen and IRI. Message selection also relies on advanced analytics to recommend the right content for each individual and to find the best-performing messages for groups.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 23, 2015
    [Analytics] Does Your Marketing Department Need A Data Scientist? And Other Data News
    It’s not easy, but a panel of top marketing executives offered insights at a session, “What Technology Can Do for Your Marketing and Analytics Insights” at &THEN 2015 in Boston. Today we present a new feature on the Modern Marketing Blog: The Friday Five. The topics will include but not be limited to: Mobile marketing.
  • BIZNOLOGY  |  MONDAY, MARCH 2, 2015
    [Analytics] Do you want to be a marketer or do marketing?
    For example, if your motivation is that you want to be an analytics person for a big company, or you want to be the CMO, or you want to be the top-rated marketer where you work, that is actually a red flag. I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Analytics] What Were The Most Effective B2B Marketing Tactics of 2015?
    Although Google Analytics data suggests desktops still rule, I believe this is going to change pretty fast — and much faster than we think.” — Dianna Huff , Huff Industrial Marketing, Inc. Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 9, 2011
    [Analytics] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. B2B marketers often face internal obstacles to strategic planning. Strategic planning has to begin by addressing these barriers. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value.
  • SYNECORE  |  WEDNESDAY, JANUARY 2, 2013
    [Analytics] Promoting Content with Social Media and eMail Marketing
    Brands can take advantage of social and eMail analytics, adjusting their message to fit the ever-changing demands of each segment of their target audience. Businesses are increasingly reliant on content marketing to inform and educate prospects and existing customers. SOCIAL MEDIA. EMAIL MARKETING. INTEGRATION IS KEY. Follow @chrshorton.
  • HUBSPOT  |  MONDAY, OCTOBER 15, 2012
    [Analytics] The Reports You Need to Keep Sales & Marketing Accountable
    But even if you've taken the necessary steps to align your sales and marketing (AKA SMarketing) team through tools like closed-loop analytics and a service-level agreement (SLA), failing to monitor progress toward those SMarketing goals is a common mistake many companies make -- and it can be costly. Dashboards. The Marketing Dashboard.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Analytics] 5 Ways To Battle Increasing Pressure on Marketing
    ” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. The efficacy of this spending is under deep scrutiny. Can marketers deliver amid ongoing performance pressures?” ” .
  • LEANDATA  |  THURSDAY, MARCH 17, 2016
    [Analytics] How EverString Found the Force in ABM
    The EverString team uses predictive analytics to determine the accounts most likely to purchase their product. And then they were present to talk with prospects — about predictive analytics and the movie. In a galaxy far, far away. OK, maybe not. Actually, it was pretty close — at a Bay Area movie theater. Jessica Cross. quick fix.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    As a bonus tip, take a look at your site’s analytics (Google Webmaster Tools offers great insight as well) to see what keywords consumers use when on mobile versus desktop. Mobile is always on for consumers, so marketers need to make sure their mobile search strategies are reaching people in these different search contexts.
  • VIDYARD  |  TUESDAY, APRIL 12, 2016
    [Analytics] Forrester Sounds the Digital Marketing Alarm
    How to use analytics to improve digital execution. The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented.
  • SALESPREDICT  |  THURSDAY, NOVEMBER 19, 2015
    [Analytics] Is Your Business Ready for Predictive Lead Scoring?
    The predictive analytics solution you choose should offer a greater understanding beyond just the leads; you want one that can help you uncover new information about your customers, as well. 4. What lift are you expecting and how will you define success? You have to start with establishing your KPIs and decide how you will evaluate success.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Analytics] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Tweriod is a powerful (and free) tool that can give you actionable analytics to supercharge your tweeting. Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. Gallery cards that display images. Summary cards with a link.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Analytics] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    Probably the most crucial feature of the automated tool is its ability to rapidly perform data analytics, which enables you to measure and assess your company’s return-on-investment. Author: Sesame Mish What is marketing automation ? This, my friends, is the million dollar question—and the one I’m here to answer. Sound too good to be true?
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics] How to Write a Standout Resume and Land Your Next Marketing Job
    Is it your in-depth knowledge of analytics? Words to include would be the names of the social media sites you use, analytics or CRM systems you know, and software programs or SAAS systems you’re familiar with. If you find resume writing a painful chore, you’re not alone. If you''re one of those marketers, don''t worry.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Analytics] 4 Ideas to Generate Blog Topics
    Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers?
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Analytics] HubSpot's 10 Hottest Marketing Blog Posts of 2012
    Why You Need Marketing Analytics, Not Web Analytics. Most marketers only use web analytics and not marketing analytics. 2012 was an amazing year in marketing. In fact, in the past 12 months, we've published more than 900 articles , received more than 8.7 million visitors , and accumulated almost 80 thousand comments.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Analytics] How to Conduct Market Research on a Tight Budget
    Analytics can help you get at answers to some of these questions, but it''s good to supplement that with direct feedback from your audience. You can get a lot of information about your site performance from basic analytics about which pages are converting the best or garnering the most consistent traffic. It''s understandable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Analytics] Executives long for “customer-activated company” but social media is a stumbling block
    Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Guess what?
  • TONY ZAMBITO  |  SUNDAY, JUNE 26, 2016
    [Analytics] 5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research
    For example, a supply chain analytics provider I recently worked with shifted their communications to lead with scenarios.  by Gregor Črešnar. The term, audience development , has become more ubiquitous in the world of marketing.  A recognition of the growing importance of digital content marketing to overall marketing strategies today. 
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 18, 2014
    [Analytics] Timeliness Matters: 3 Ways to Stay Ahead in Sales
    Before predictive analytics was really applied to marketing, tracking digital body language was the only way to monitor engagement and intent. Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. One hour. Ensure Tight Alignment with Marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 17, 2016
    [Analytics] Create a Powerful Mobile App Experience with Rich Push
    study by Flurry , a mobile analytics platform by Yahoo, showed that mobile use grew by 58% in 2015 – and all signs point to this upward trend to keep its momentum. Year over year, we’ve seen rapid growth in smartphone usage. Oracle Marketing Cloud is excited to unveil Rich Push for its mobile app messaging channel. Product News
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 24, 2016
    [Analytics] How to select the perfect B2B data vendor
    Ask whether your vendor can provide lookalike modeling, penetration analysis, and predictive analytics. Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just To get started, you need to identify your business and marketing objectives.  Here are some examples.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 11, 2015
    [Analytics] Modern Marketers Converge in Sydney
    This included look-a-like modelling - the latest Oracle Marketing Cloud offering which enables marketers to pull together data sitting in web analytics, email marketing and marketing automation tools, and transforms it into audience data ready for target. ’ and ‘If you can’t measure it does it exist?’
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 16, 2008
    [Analytics] Can a social media strategy boost your lead generation efforts?
    He uses Google Analytics to track website traffic by copying and pasting Javascript code into the blog page header and then every page on his site is tracked. came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea , CEO of Synertegic, Inc., Promoted new blog posts and upcoming webinars.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Analytics] What you need to know about emerging content forms
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Can this revolutionize video storytelling?
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Analytics] Got 5 Minutes? Expand Your Social Media Presence With These Quick Tips
    ” 3) Check out the current trending topics on Pinterest Analytics. Take five minutes to visit Pinterest Analytics to check out trending topics, brainstorm a few ways to connect those topics back to your brand and pin the result. Finding time to maintain your social media presence can be difficult, but expanding it? Not to worry.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 12, 2011
    [Analytics] Top Tips For Driving Marketing And Sales Alignment
    Tons of recent reports, the latest coverage of major industry conferences, threads on Twitter and also my own site analytics point to the same issue as the biggest challenge for marketers: Marketing and Sales alignment. What is the biggest issue facing Marketers today? 80% of the Marketing content created for Sales never gets used.
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Analytics] 5 Power Players You Need On Your Lead Management Team
    Capture : Once a lead makes its way to the website, use forms (and prospecting and analytics tools) to collect email addresses and turn a prospect into a bona fide lead. Analytics tools (such as website visitor tracking apps) will give you immediate insights into the needs of your lead. But there’s good reason for that. Designer.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Analytics] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    Common Questions About LinkedIn Analytics. 16) Are the impressions of a post that is shared by a person counted in the company page analytics? So, we compiled them all and, well, that''s why you''re reading this blog post. Common Questions About LinkedIn Company Pages. 1) Is a LinkedIn Company Page free? Not necessarily. Social Media
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Analytics] Mi6 Quick Tip #2
    Ensure you are using web analytics software to measure web traffic to see whether Linkedin is referring quality traffic to your site. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers?
  • FATHOM  |  WEDNESDAY, OCTOBER 16, 2013
    [Analytics] The Perfect Storm: Watson, Artificial Intelligence, Big Data, and Healthcare
    Big Data/Predictive Analytics Healthcare Industry Medical Innovation Summit Watson There’s a saying that goes, “Everyone who thinks they’re saying something important has the same chart. It looks like a hockey stick, and the lines are shooting up right about now.” Do you agree? Let me know in the comments below.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] What You Need to Know About the CIO and CMO Relationship: A Q&A with Victoria Godfrey
    However, as the marketing function has become increasingly dependent on data and analytics , CMOs are realizing they need to cross the organizational divide and work with CIOs and the IT team. The CIO and CMO relationship is quickly becoming a popular case study for cross-departmental collaboration success. CMO Insights Trending
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Analytics] The TOP 25 Must-Read Internet Marketing Blogs
    Blogs on Analytics. 1. This is literally the best internet marketing blog on digital marketing analytics. If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list. Image credit: Statista. HubSpot.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Analytics] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Conducting analytical projects to improve blog strategies/tactics. An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. Proficient in web analytics and keyword tools. Analytics. I've written my share of blog posts about content marketing. mean, where do I start? Not bad.
  • SALESPREDICT  |  TUESDAY, NOVEMBER 3, 2015
    [Analytics] Why Your Predictive Lead Scoring Shouldn’t be a Black Box
    Lead scoring and predictive analytics are really hot right now. mean, try to find me one sales rep, VP or CMO that would confidently say, “So you can show me which leads are most likely to close and we’ll increase conversions while saving marketing dollars? Nah, I’ll pass.”. The name alone sounds scary, doesn’t it? What makes it an 84?
  • LEADERSHIP  |  WEDNESDAY, MAY 13, 2015
    [Analytics] CMO Spotlight: “Get to the Future First”, says Keith Weed, CMO, Unilever
    Brand Marketing Strategy Digital Marketing Inbound Marketing analytics audience engagement brand marketing buyer behaviour cmo corporate social responsibility customer experience home lead generation campaigns personalized marketing“It used to be that big eats small. But now it’s a world where fast eats slow. Having spent $7.6
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Analytics] The CMO Six-Pack: How to Pump Up Your Pipeline
    Example Solutions: Gainsight , Scout Analytics , Totango , Woopra. 5. Only 19% of companies run a CRM that integrates with marketing automation or social media analytics, according to Direct Marketing News. Optimizing the sales funnel. Gaining greater insight into our audience. Implementing lead tracking. Improving database hygiene.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 9, 2016
    [Analytics] How Has Content Marketing Valuation Matured?
    So many marketing departments might simply look at bounce/open rates or Google Analytics to try to figure out how their content is performing. I recently spoke with author and senior content marketing manager Liz Bedor about her views on the discipline of content marketing. Fluffy, high-level answers don’t work any more. DATA IS ONE THING.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Analytics] 2013's Top Content: 10 Brands That Totally Nailed It
    To scroll through and see the entire experience, check it out here. 7) Google Analytics in Real Life. This one on Google Analytics is a really cool example, and we love the interactivity of the user experience. If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014. Period. No one. Visual.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Analytics] Machine learning is all the rage with Big Data developers
    Indeed, so popular is the technology that over a third of developers – some 36 percent – who’re working on Big Data or advanced analytics projects use …One-Third of Big Data Developers Use. Cognitive Technology Cmo cognitive technology
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 24, 2016
    [Analytics] What do marketing technologists want? This recruiter found out…
    But marketing technologists don’t grow on trees (yet) — and there’s a lot of competition for recruiting this new breed of talent. How can organizations attract good marketing technologists and keep them? What is the single most compelling thing — aside from money — that would entice you to explore a new role? Marketing Management
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    Our high-touch services, including marketing strategy development, search engine optimization, paid search, social media, content marketing, advertising, analytics, and mobile, social and local marketing, produce measurable results for our clients. PHOENIX, Ariz., Women Business Leader by Forbes. About KEO Marketing. KEO News
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 20, 2011
    [Analytics] How To Generate ROI (Return On Interesting) With Content Marketing
    He has presented 30 conference keynotes this year, mostly on the topic of  Analytics  (so check out his website to learn more or to secure him for your next event.). Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? The Basic Argument.
  • SAZBEAN  |  SATURDAY, OCTOBER 1, 2011
    [Analytics] Top Internet strategy, marketing and technology links for the week of October 2, 2011
    Ways Google Analytics Will Improve Your Small Business Website  (Business Insider). Here are the top Internet strategy, marketing and technology links for the week of October 2, 2011… How the Power of One Can Take Your Blog to Many  (ProBlogger). Shoppers via Social Sites Buy Less Often, but Spend More  (Marketing Profs). Social Fresh).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 13, 2011
    [Analytics] Is Lady Gaga and your Brand a good match?
    The world of social media analytics is opening up new vistas for marketers like never before to truly gauge the effectiveness of their marketing and optimize their spending so they can know more about their audience and sell more to their audience. hope you will enjoy this report. Indeed we live in exciting times as marketers!
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Analytics] What To Do If Your Website Traffic Is Down
    Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website. You’ve noticed a dip in website traffic. First thing: Don’t panic. Step 1: Check your code. Step 2: Analyze your keywords. You can keep an eye on it here.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 16, 2013
    [Analytics] The Stratification of Social Media Listening
    Now, you can use tools such as Tableau for your analytics dashboard. You can license Clarabridge or Lexalytics for your text analytics. Full disclosure again: I helped design the text analytics technology that Converseon spun off as a separate company.] Image via CrunchBase. Top to bottom, you bought it all from one vendor.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Analytics] Social Business Failure Is a Choice: Speaking a Common Language
    The percentage of companies using their analytics tools to the fullest – and acting upon resulting data – is really low. We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. Reality check: that’s a myth.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Analytics] CMOs: Stop Believing These Digital Marketing Myths
    But there’s a lot you can accomplish just by setting up conversion pixels and Google Analytics accounts correctly — and if you’re a B2B, making sure your CRM is integrated with your marketing efforts.” There are many myths surrounding digital marketing solutions. SEO Can Be Set It And Forget It. ” 3. SEO Is Dead. ” 4. Social
  • B-TO-B LABS  |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] 4 Useful Social Media Tracking Tips
    Content Marketing Lead Management Marketing Automation Social Media Analytics Lead GenerationIf you’re using social media as part of your inbound marketing toolkit… great!
  • BIZIBLE  |  FRIDAY, DECEMBER 18, 2015
    [Analytics] A B2B Marketing Wish List: From The Feasible To The Far-Fetched
    Between web analytics, channel analytics, CRMs, attribution solutions, optimization, and more, there's a lot to measure. With the holiday season in full swing, it’s time to reflect on the past year as well as plan for the future. And because we can’t really help it, it’s also a time when we think about.what we want. andrew : WANT.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Analytics] Creating Killer Content with Data: Pubcon Austin 2016
    like to use the following: Google Analytics. Google Analytics  . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. Search Analytics Top Pages. In truth, the top pages feature has been around the whole time but it’s now somewhat hidden within the Search Analytics section.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 16, 2014
    [Analytics] 7 Must-Have Skills for Today’s CMO
    Analytical. With the rise of marketing technology and big data, a knowledge and appreciation of analytics is critical. Add to it big data and the increasing use of predictive analytics for marketing.  Customer Focus. For example, maybe the marketing department has poor morale. Strong Leader. Marketing folks are a curious lot.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 8, 2016
    [Analytics] Why Marketing Belongs in the Boardroom
    From the insight and analytics perspective – what trends are they buying, the context of marketing’s opportunity and responsibility to bring thing to the table that other parts of the business can’t access." Credibility in the boardroom is measured in hard numbers. Global Phenomenon. CMO Corner
  • MARKETING ACTION  |  TUESDAY, APRIL 7, 2015
    [Analytics] Nurturing Leads With Webinars: Awareness is Just the Beginning
    The equally important webinar analytics measure attendee engagement, progression through the funnel and behaviors, allowing you to identify sales-ready leads in real time and follow up with the most qualified leads immediately. The buyer’s journey has changed due to the high-quality information now easily available to prospects. Awareness.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Analytics] Social Selling 101 – 3 Social Technologies To Get You Started
    It’s completely free for a single account and it allows you to create posts, schedule posts, and even gives you some basic analytics to show you how your posts are doing engagement-wise. Here’s what Buffer looks like (Content, Analytics, Schedule). They are all easy to use. Begin at the beginning. Begin with Twitter. BufferApp.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Analytics] Three Reasons To Stop Calling Customers “Assets”
    Your marketing analytics or financial analysis group even tracks the exact value of your customer, and it is a metric you should cherish. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Customers Drive Your Business, They Are Not Your Assets. Custs. Here’s why. You Own Assets.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 28, 2012
    [Analytics] The Importance of Blogging in BtoB Demand Generation
    Does Blogging Really Make A Difference? I ran Google Analytics on Find New Customers and this is what I found: The Fearless Competitor blog delivered 56% of all the traffic to Find New Customers. Inbound Marketing. The next highest percentage for any source was 3.52%. Only one hand went up. blog is the gift that keeps on giving.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Analytics] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Let’s start with a definition. audience creation leveraging third party data sources.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Analytics] How I totally screwed up my blogging strategy
    Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. Getting back on track.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Analytics] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. This coordination includes both gathering data from multiple sources and sending messages through other systems. What the heck does that last sentence mean? Listen closely: It’s new. Bright.
  • BIZNOLOGY  |  MONDAY, APRIL 11, 2016
    [Analytics] Why SEO is just the start for digital marketing
    With all that hard work behind you – the SEO and analytics, the content strategy and content development – you   must be leaning back, feet up on your desk, maybe even smoking a cigar… No? Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Why in heavens not?
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Why You Need to Stop Neglecting Your Old Content
    And if you''ve been at this whole content creation thing for a while, i t''s likely that you''ll find a similar trend in your own blog analytics. For your offers, sort your landing page analytics by landing pages with the most views to identify old offers to update. Raise your hand if this sounds familiar. Crazy, right? right? Exactly.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2016
    [Analytics] CMO Spotlight: 3 Trends That Will Drive Digital Transformation
    Over the last 12-18 months, Autodesk has completely revamped their hiring strategy and now looks for people who meet their C-A-A profile (Content, Analytics, and Automation). Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. One of the key topics of discussion? Digital transformation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Analytics] How to establish your company’s Social Media Lead Team
    In the first year, you might consider one hour devoted to problem-solving and one hour of digital education on a topic like opportunities in analytics, social influence, digital advertising, mobile marketing, content marketing, etc. I have written a lot about the critical importance of company culture to social media marketing success.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2012
    [Analytics] Beyond Buyer Personas: Connecting with Today's B2B Buyers
    We’re seeing the rise of predictive analytics because of “big data.” also see organizations working with third-party firms to integrate predictive analytics and qualitative predictive buyer modeling to get a 360-degree view of their buyer segments. Please outline those seven ways. Who should care about buyer modeling?
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Analytics] Best Twitter Guides, Tips and Tools of 2010
    20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 20 Top Twitter Monitoring and Analytics Tools by Pamorama. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. How can I get more retweets?
  • ONALYTICA B2B  |  WEDNESDAY, JULY 29, 2015
    [Analytics] Cloud: Top 100 Influencers & Brands
    Due to the emergence of big data analytics and increased mobile usage, experts  predict that small businesses employing cloud computing will more than double in the next six years, from 37% to 80%.  We are creating more and more content than ever before on our computers, notebooks, tablets and smart phones. Mapping the community. imoyse.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [Analytics] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    More important, Adobe also has an unmatched position in Web analytics, Web advertising, and Web content management. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). The deal is not particularly surprising.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2012
    [Analytics] Chart: Where Did Our Twitter Traffic Go?
    Eloqua customers use query strings and cloud connectors, and there are ways to set this up in many other  Analytics packages, too. Bird #2: start gathering the whos and whats of their click data necessary to roll out Twitter Web Analytics to the masses.  Of course, there is some collateral damage to this one-time overhaul. 
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Analytics] So You Are Changing Your Name – Learn What to Do Digitally.
    Update your Analytics & Webmaster tools. Make annotations in your analytics the day of the switch. Companies change their names and website domains for a number of reasons including right after a merger, completing an acquisition or just to re-launch their brand and identity. Whoo-hoo!!! You are done. Let the money roll in. Email.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 7, 2011
    [Analytics] Google+ Opens Up Brand Pages…Sort Of
    In a previous article we wrote about what Google+ needed to offer businesses , most social media experts agreed that Google needs to leverage its ability to provide in-depth analytics to brands, giving them the opportunity to measure how social actions lead to future buyer behaviors and purchase decisions. Creating a Page Looks Easy.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Analytics] Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
    Introverts are deeply insightful and analytical. On your marketing team, there''ll be times you need someone to do a dive deep into analytics -- maybe you need the results from an A/B test or just a look at trend data to inform your marketing strategy for the next few months. And no, these people aren’t all software developers.
  • SYNECORE  |  FRIDAY, MAY 1, 2015
    [Analytics] Is Social Advertising Subverting Social Media Marketing?
    According to a recent report issued by Strategy Analytics , ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. billion, and now accounts for 11% of global digital ad spend. billion in 2015.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 12, 2015
    [Analytics] HBR and Marketo Team Up: The Marketing Org for the Digital Age
    That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. Through our collaboration, Harvard Business Review Analytic Services has talked to some of the brightest minds across management organizations, academia, and some leading CMOs to help design an answer.
  • BIZNOLOGY  |  MONDAY, JUNE 15, 2015
    [Analytics] What Google Really Doesn’t Want You To Know About Search
    Review your web analytics to find other potential sources of traffic you can use to grow your brand’s awareness. The key question you should consider is this: Why? What’s the big deal that makes searching inside apps so important? And, more importantly, what does it mean for your business? Read on and see. Expand your reach.
  • BIZNOLOGY  |  THURSDAY, MARCH 7, 2013
    [Analytics] How do you persuade your boss that search is important?
    But if your company isn’t ready for that yet, at least do the free thing–join us for our webinar next Wednesday at 3 pm ET on search marketing and analytics that walks through the basics of what’s important in search marketing and how you explain it to the boss. Photo credit: Wikipedia. And that usually means numbers.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Analytics] 16 Marketing Pick-Up Lines to Snag Your Next Hot Date
    Tweet This Pick-Up Line. 9) "Me without you is like a marketer without analytics. Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? As you know, Valentine's Day is tomorrow.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 7, 2013
    [Analytics] 13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
    Followeronk - The hard ROI of social media is still to be determined, but this tool provides analytics for Twitter so marketers can understand the key attributes of followers, including their location and timing of tweets, as well as topical preferences. by Amanda Batista | Tweet this. Looking for more Modern Marketing tips?
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