EMAGINE B2B BLOG | THURSDAY, AUGUST 29, 2013
[Analytics] eMagine Launches New Websites
Integrichain is in the in the information technology industry, and provides big data analytics for consumer, health and veterinary products. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. eMagine provided a full website redesign and logo update. Neostem.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, FEBRUARY 5, 2012
[Analytics] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
separate analytical database is especially important for advanced analytics in general and for revenue management reports in particular. Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong.
HUBSPOT | SUNDAY, MARCH 31, 2013
[Analytics] New Calculator Tracks Mobile Marketing ROI, and Other Marketing Stories of the Week
We have a line-up of great companies releasing new analytics tools, calculators, and services to make our lives even easier. Pocket for Publishers Brings Analytics, Branding & Paywall Support to the View-Later Service, From The Next Web. With this in mind, Pocket has brought analytics and branding options to its service.
JUNTA 42 | TUESDAY, JUNE 2, 2009
[Analytics] 42+ Social Media Marketing Tools
Google Analytics - I recommend using Google Analytics even if you have a paid analytics service (courtesy Cim Buser ). Website Grader - Hubspot product that will grade your website on a number of analytics and social media indicators. Compete.com - Excellent comparison tool for web analytics-type information.
BLOG MY CALLS | TUESDAY, AUGUST 26, 2014
[Analytics] Why Calls Are Now Mainstream for Marketers
Google validated phone calls, call tracking, and call analytics with one announcement. B2B companies, the logic goes, care the least about phone calls. B2B companies care about form fills, RFPs, and ecommerce. Local businesses and call-centric businesses are the only ones that care about phone calls, so they say. The Mainstreaming of Calls.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 22, 2015
[Analytics] 5 Tips For Marketing Leaders To Bridge Organizational Silos
Esoteric functions like Conversion Rate Optimisation and Behavioural Analytics are specialized skill sets, often not even located in the same country, let alone the same office. Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it.
LOOPFUSE | WEDNESDAY, AUGUST 7, 2013
[Analytics] A Marketing Plan for Any Business
Technology (webinar, blog, marketing automation, email marketing, analytics, and other marketing technology that you will be using). In order to know where you’re going you need to have a good map (or good map app these days). Marketing Plan Outline: Purpose of the Marketing Plan. Metrics and Measurements. Customer Acquisition Model.
KOMARKETING ASSOCIATES | TUESDAY, MAY 27, 2014
[Analytics] Algorithm Updates: Common Questions & What You Should Know
That being said, there are a few steps you can take to help identify if your site was hit: Analytics – The first thing to do is check your analytics for any big shifts in organic traffic. After all, it wasn’t too long ago that the only people who knew (or cared about) what an algorithm update was were those in the search industry.
B2BMARKETINGSMARTS | TUESDAY, JULY 13, 2010
[Analytics] 3 Great B2B Marketing Ideas I Read in (OMG) Print Media.
In the article, Chris compares the results of the “InformationWeek Analytics 2010 Global CIO Survey with last year’s survey, providing the following insight that should guide our current messages for selling to this target: Here is what 333 IT executives said about their “Innovation Plans for 2010..
THE FORWARD OBSERVER | SUNDAY, FEBRUARY 17, 2013
[Analytics] Which Downton Abbey Characters Would Survive as Modern B2B Marketers?
tended to be more creative than analytical. really didn’t understand SEO, linking strategies, web analytics, or blogging. Artillery B2B Marketing Blog > The Forward Observer. Here's how you can reign supreme. The friction is largely the result of societal changes stemming from World War and new technology. What do you think?
HUBSPOT | TUESDAY, JANUARY 15, 2013
[Analytics] The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]
Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. This is much, much easier to do when you have a closed-loop marketing analytics system , but you can do it manually -- just know it will be time consuming. The 6 Marketing Metrics Your CEO Wants to See. 1) Customer Acquisition Cost (CAC).
THE EFFECTIVE MARKETER | TUESDAY, APRIL 10, 2012
[Analytics] Deconstructing an Email Marketing Campaign
Leveraging Email Analytics. You can also leverage your email marketing analytics to further enhance your campaign. There isn’t a single email marketing software vendor out there that won’t have at least the simplest of analytics. What does it take to put together a successful email campaign? Right? Click to Enlarge. The Email.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 27, 2012
[Analytics] New Report Shows UK Marketers Need Focus On Building Pipeline
While 89% of these top-performing companies are using reporting and analytics through marketing automation , compared to 68% of UK firms. by Sylvia Jensen | Tweet this First, the good news: UK marketers recognize the value of measuring. Most are even doing some form of measurement. Even fewer are tracking it.
DIGITAL B2B MARKETING | FRIDAY, MAY 27, 2011
[Analytics] Three Reasons Mobile Changes Everything in Marketing
About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. The research about mobile usage does not do mobile justice. Sure, 82% of executives have a smartphone. 49% of C-level executives search on a mobile device. Mobile Changes How We Communicate. Look around in a meeting. Filed under: Mobile.
NUSPARK | SUNDAY, JUNE 24, 2012
[Analytics] A Primer on Getting Started with Google+ Business Pages
Ask your webmaster to include it in your analytics in order to see how much traffic is being generated from your Google+ page. Proper analytics are important for any website trying to generate leads online because it will allow you to see what is working, what content generates traffic and which keywords are effective for search results.
KOMARKETING ASSOCIATES | THURSDAY, DECEMBER 12, 2013
[Analytics] Have a Merry Website Transition: The Complete SEO Checklist
Over the next few weeks, you should be monitoring Google Analytics and applicable webmaster tools programs to make sure key metrics aren’t affected by the transition. If there are no problems with the analytics, you can start your link reclamation campaign : Use the inbound link report you put together before the site launch.
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 22, 2012
[Analytics] How to Get The Most Out of Paid Twitter Ads
Within the analytics tool in Twitter you can see which tweet provided the most clicks and had the highest conversion. by Christina Pappas | Tweet this I have to admit I wasn’t immediately convinced that paid ads would work for B2B. But success I’ve seen through Twitter changed my mind. Take Advantage of Every Update. It’s free!
KOMARKETING ASSOCIATES | MONDAY, AUGUST 19, 2013
[Analytics] 32 B2B Marketers to Add to Your Google Plus Circles
Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC. Eric Wittlake (Babcock & Jenkins) - A digital and B2B marketer with a background in analytics and online media. How so? Co-founder, ClickZ. Jeffrey L. Andrew M.
FIFTH GEAR ANALYTICS | TUESDAY, APRIL 19, 2011
[Analytics] Key Questions to Answer Before Starting a Predictive Modeling Project
This effort should include members from the business as well as analytical teams. In a recent post, I talked about how predictive modeling helps businesses better target their prospects (customers and/or non-customers) and implement marketing and sales programs in a more efficient way to improve business results.
B2B MARKETING INSIDER | MONDAY, MARCH 30, 2015
[Analytics] 30 Gifs To Inspire Any Social Media Community Manager
You’re nearly as excited to get that new social analytics tool as you are for your Christmas bonus. By NewsCred Contributor, Lauren B. Mangiaforte. Given the ubiquitousness of social media, it’s easy to forget that just five years ago it was barely a niche marketing tactic, let alone a profession. Get on our level!). 4. noshame.
CONTENT MARKETING TODAY | WEDNESDAY, DECEMBER 1, 2010
[Analytics] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
Fortunately, analytics (such as Google Analytics ) help us learn what keyphrases are driving our Web traffic, how long people are staying on our pages and what pages have the highest bounce rate. Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. By Heather Lloyd-Martin. Ready to get started? You bet! Save them time.
HUBSPOT | MONDAY, MAY 7, 2012
[Analytics] 11 Apps Every Marketer Should Download
Additionally, it provides analytics that are essential for marketers to be able to report and figure out how to increase their followers, traffic, and clicks. But as a marketer, it's crucial to have analytics in place to measure your social media marketing performance. Apps are everywhere these days, and not just on your iPhone.
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 19, 2012
[Analytics] 5 Media Lessons Every Marketer Should Learn
The level of data and analytics available to online marketers provides the ability to dive deep into performance. by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. We share a few here, and the takeaways for marketers. 1.
WEBBIQUITY | WEDNESDAY, SEPTEMBER 1, 2010
[Analytics] Best Social PR Guides and Tips of 2010 (So Far)
Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Social media has fundamentally altered the practice of public relations. Like what? Will Traditional, Social Media Blend? by MediaPost Marketing Daily Commentary.
WEBBIQUITY | TUESDAY, SEPTEMBER 30, 2014
[Analytics] 26 Awesome Search Engine Marketing Guides
Google Analytics Reports Every PPC Manager Should Use by PPC Hero. Emma Welland identifies four reports within Google Analytics that search engine marketers should be reviewing, and the value provided by each. Image credit: Placeit.net. Which tools and reports are most helpful? What common SEO pitfalls and mistakes should they avoid?
VOLACCI | FRIDAY, NOVEMBER 29, 2013
[Analytics] 8 Habits of Marketing Automation Experts
Marketing automation experts dive deeply into analytics. At Volacci, we recommend using Google Tag Manager to Drupal marketers plus the Google Analytics module to help collect the highest quality data. 4. At Volacci, we work with a lot of Marketing Automation experts. How many of these do YOU practice? 1. They Know Their Target Market.
SYNECORE | THURSDAY, DECEMBER 6, 2012
[Analytics] 2013: The Year of Integrated Digital Marketing
Finally, relying on user feedback and data analytics, you need to constantly tweak your brand's message to fit the ever-changing demands of each segment of your target audience. The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. The Maturation of Mobile.
KOMARKETING ASSOCIATES | MONDAY, JANUARY 27, 2014
[Analytics] 6 Stats B2B Marketers Must Pay Attention To in 2014
Evaluate analytics data. We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. Poll site visitors.
FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 20, 2010
[Analytics] Social Media Use by Job Function Stats – Indicates Need to Change.
About the Author: Wendy Boyce is the Social Media & Marketing Manager at SIGMA Marketing Group , an integrated marketing analytics firm. Wendy Boyce. Here are some notables from that report: Not surprising that roughly 68% of Marketers and CMOs top the list of job functions currently using social media. Tweet This! Post on Google Buzz.
WRITTENT | FRIDAY, JULY 11, 2014
[Analytics] 9 Content Metrics to Keep an Eye On
Google Analytics allows you to drill down and see the average amount of time one of your visitors spends on a certain piece of content. 3. Google Analytics also lets you see the bounce rate for a specific page on your website. Never fear, for such benefits are certainly available with content marketing. Sales. Time on Page. Comments.
HUBSPOT | TUESDAY, APRIL 28, 2015
[Analytics] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
As with all of your social media profiles, using analytics is invaluable. Google Analytics is a commonly used tool used to measure website performance, but if you’re not sure how to use it to gauge your Pinterest success, don’t fret! This pin lists four ways you can measure Pinterest using Google Analytics. Conclusion.
MARKETING GENIUS BLOG | MONDAY, JUNE 13, 2011
[Analytics] 4 Rules for Being Your Own CMO/CIO
Web analytics, email marketing, and content management). It was then that I started feeling more like a CIO than a CMO. It’s amazing how a role can be redefined in just over a decade. Take the role of Chief Marketing Officer. Then the Internet bubble burst and marketing had to show its impact on the sales pipeline. Sound familiar?
HUBSPOT | FRIDAY, JUNE 24, 2011
[Analytics] 5 Methods for Connecting Online and Offline Marketing
One key factor is analytics, among others. Tracking URLs - The web is great for analytics. These URLs will serve as redirects that your web analytics would track, but send the visitors all to one core page with your central offer. At first, this idea might seem contradictory. How do online and offline marketing work together?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 18, 2011
[Analytics] B2B and B2C Marketing Automation: Understanding the Differences
But many B2C products leave them out. I’d guess the reason is B2C marketers more often have the capabilities available from other sources, such as a Web content management system or Web analytics product. Like any traveler, I’ve returned home with some new perspectives. This accounts for most of the work and most of the cost.
HUBSPOT | MONDAY, FEBRUARY 18, 2013
[Analytics] The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine
However, Twitter doesn’t exactly offer a robust analytics platform. And Vine doesn’t have any analytics. The metrics we'll discuss later in this post will be contingent upon having the right analytics tools in place. 1) Select an Analytics Tool. So how do you know if your tweets are translating into leads? Of course.
DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 19, 2010
[Analytics] Sales Handoff and the Net Quality Score
Likewise, if certain sales reps are doing a poor job in following up with the leads they are given, this will also show up in the analytics of lead disposition when a MQL to SQO conversion ratio is calculated for each sales person. Quality, however, is often a more important indicator of eventual success. What Happens After the Handoff?
HINGE MARKETING | FRIDAY, AUGUST 16, 2013
[Analytics] 5 Traits of Effective Agile Marketing
Today’s marketers must possess a blended skill set that draws from both creative and analytical dimensions. If you are like most, you’ll have a biased towards being “more creative” or “more analytical” However, both dimensions must be leveraged if marketers are to succeed.
HUBSPOT | MONDAY, AUGUST 22, 2011
[Analytics] Tracking Traffic From Twitter Just Got a Lot Easier
Since a huge part of Twitter's user base accesses the service from third-party applications like TweetDeck and HooteSuite, a look into many web analytics programs left marketers confused. Your web analytics should provide you with a list of shortened t.co No more using bit.ly to count clicks on a link! Twitter Is Growing Up.
INSIGHTIQ BLOG | TUESDAY, OCTOBER 23, 2012
[Analytics] ACE Survey Review, Part I - Driving Customer Engagement
Armed with insight derived from data, analytics, and technology, it’s possible to truly engage your customers in an informed, intuitive, and timely manner. The survey was divided into three areas: Strategy & Analytics, Data & Technology, and Organization & Process. Every company has had to make adjustments to stay competitive.
CLIENT BRIDGE | THURSDAY, JANUARY 12, 2012
[Analytics] Social Business in 2012
Analytics and business intelligence (BI) becomes standard fare. From Dion Hinchcliffe at Dachis Group, here are 12 predictions about where social business is headed in the coming year. Social shifts to mobile. Gamification doesn’t happen, yet. Social intranets struggle forward, social business processes don’t.
INSIGHTIQ BLOG | THURSDAY, MAY 23, 2013
[Analytics] Media, Publishing and Big Data: Different Starting Points, Similar Destinations
They have built analytic models for everything from list sources to which message or pricing works with which target segment. Quaero works with many media and publishing clients. These two related industries may look very similar, but they face diametrically opposite challenges. . Some believe that it is the best way to learn to swim.
WINDMILL NETWORKING | FRIDAY, APRIL 20, 2012
[Analytics] The Most Important Social Media Influencer For Retailers
Their current performance was already very strong in terms of analytics, with Facebook page activity exponentially higher than the average brand and an extensive reach compared to their budget. That’s a deeper problem than analytics can paint. In most cases, these two go hand in hand. Simple enough? Let’s look at a brief example.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 1, 2014
[Analytics] Marketing Automation: Lessons from 4 case studies
From there, Crain’s implemented lead scoring, and even utilized analytics coming from marketing automation to influence the ongoing marketing strategy. Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Scalability. Integration with the new CRM system. Results? Conversion rate of 2.6%
WEBBIQUITY | WEDNESDAY, SEPTEMBER 15, 2010
[Analytics] 20+ Cool Social Media and Web Tools
Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Want a quick snapshot of how your website—or any number of websites you track through Google Analytics—is performing? Looking for a way to monitor social media activities and results on a tight budget? Cool Web Tools. uberVU. Outbrain.
PAUL GILLIN | FRIDAY, APRIL 27, 2012
[Analytics] IBMer: ‘Social Selling’ Is a Sales Process in Itself
Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting. It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing.
SYNECORE | THURSDAY, FEBRUARY 14, 2013
[Analytics] Google: Of Employee Happiness and the Future of Marketing
In other words, Google used data analytics to refine an internal process which in turn positively impacted a key performance indicator. Or, as Prasad Setty, head of POP’s “people analytics” group notes, “What we try to do is bring the same level of rigor to people decisions that we do to engineering decisions. It worked.
B2BBLOGGERS | FRIDAY, OCTOBER 29, 2010
[Analytics] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
asuthosh : Tools and technologies could perhaps fall into categories of ideation, creation and dissemination @chevypham : cloud computing, analytics, mobile device platforms @chiefmartec : absolutely — ad platforms, PPC, SEO — list is very long and depends a bit on scale and focus of the organization @kimgeralds : Mobile. Mobile.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 18, 2012
[Analytics] Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot
Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 17, 2014
[Analytics] 4 Tips For Data-Driven Glory: Insights From Interact 2014
Here's one way to get started: look at time-based data to understand how leads are growing over time and where they come from, suggested Wade Tibke, senior marketing director of data analytics company Tableau Software. by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. Combine data streams. ” 2.
SYNECORE | FRIDAY, SEPTEMBER 5, 2014
[Analytics] Outbound Marketing the Inbound Way
The use of analytics, especially the ability to modify marketing efforts based on analytics , may be the most important element of a successful inbound marketing strategy. As I mentioned, this will not solve all of the analytical shortcomings of an outbound campaign, but it can serve as a reduction to its unknown effectiveness.
VOICE-BASED MARKETING | THURSDAY, JUNE 12, 2014
[Analytics] Big Data Buzz – Are You Answering the Call?
The best course of action would be start small and prove the value of data-driven analytics across one aspect of your program. The following is a guest blog by Kelly Wrather, Senior Manager, Content Marketing, Kenshoo. Well, the tides seem to be changing. Big Data can be a daunting subject, so where should marketers begin? Want to learn more?
MARKETING TO BUSINESS EXECUTIVES BLOG | MONDAY, APRIL 11, 2011
[Analytics] Segmentation key to content marketing
Gary Angel recently wrote a great post on Segmentation for Digital Analytics Done Right. He points out that to properly understand a visitor’s web behavior you must understand who they are and what they are trying to do. Only after you know the who and the why can a change in a metric, such as visitors, be properly interpreted.
BIZNOLOGY | WEDNESDAY, JUNE 25, 2014
[Analytics] 4 simple truths about content marketing re-imagined
Have you invested seemingly endless hours poring over website analytics, while forgetting to check in on what your audience is actually saying about your webpage? Content marketing is still a new field, and it remains dynamic and evolving. This article will highlight some basics to keep you current with the state of the industry. Good luck!
LOOPFUSE | FRIDAY, AUGUST 16, 2013
[Analytics] Sales 2.0 vs Modern Marketing
Historically, Marketing is more analytical and strategic and Sales is more tactical and interpersonal. Modern Marketing”, the new technique for highly analytical and data-based marketing using lead-management tools and indirect methods of gaining inbound leads, attempts to address the issue of bad marketing leads. Sales 2.0 The Tools.
MARKETING INTERACTIONS | FRIDAY, OCTOBER 29, 2010
[Analytics] Wise and interesting words
Yesterday afternoon I caught up with Jon Miller and Maria Pergolino to get an inside view of their new Revenue Cycle Analytics (RCA) as well as what's coming up. What I really like about Marketo Revenue Cycle Analytics is that you don't have to be. Learn more about Marketo Revenue Cycle Analytics.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 14, 2012
[Analytics] How to Spark a Romance Between Sales and Marketing
sparked a sales and marketing romance at the ‘Email, Mobility, and Analytics Theatre’ from 12:30 – 13:00 on February 29. by Sylvia Jensen | Tweet this It’s so sad to see when two people who have so much in common – all the same interests, the same sense of humour, the same goals – never become a couple. Speaking the Same Language.
VERTICAL RESPONSE | WEDNESDAY, AUGUST 14, 2013
[Analytics] 5 Copywriting Tips to Enhance User Experience
Google Analytics is a great way to know how people are interacting with your site. From which pages they visit, which keywords they searched to get there, to how long they stay, Google Analytics provides you tons of information. ” Just by changing some words! “Copywriting is the secret weapon of UX.” What is it?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 14, 2011
[Analytics] 7 ideas to turn PowerPoint slides into social media marketing gold
Within an hour, the slides had already been viewed 150 times — none of the views were from students, because I had not taught the class yet! It’s free, it’s fast, it’s flexible and there is a premium option that allows to you to collect detailed analytics on your views. Populate Slideshare. Do it. 2. Make an eBook.
CHRIS KOCH | FRIDAY, JULY 16, 2010
[Analytics] Have you created a waking dream for your customers?
For example, in the three categories I’ve looked at so far (there are six categories altogether), we have one company using analytics to predict customer buying patterns (and this ain’t diapers or laundry detergent, ladies and gents—we’re talking six-figure jumbles of complex products and services here). One example stands out for me.
MODERN B2B MARKETING | WEDNESDAY, APRIL 15, 2015
[Analytics] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
The good news, Phil shared, is that machine learning and predictive analytics will help—marketers will be able to really listen and set goals while relying on automated systems to “do the driving.” Overall, they encouraged marketers to use their analytics to measure ROI and make future marketing decisions.
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 25, 2015
[Analytics] Does Marketing Get No Respect?
There are analytics to show which demographics, and day parts, and now also which devices are being reached. How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Not that there is anything wrong with advertising. And it should be part of every large brand’s marketing mix.
PAUL GILLIN | THURSDAY, JUNE 24, 2010
[Analytics] How to Calculate Social Marketing ROI
It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. EMC Corp. 100,000.
DIGITAL VOICES | SUNDAY, NOVEMBER 14, 2010
[Analytics] Beyond minimalism in the on-the-go music information experience
Analytics. marketing analytics. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! Welcome to this customized error page. Youve reached this page because youve clicked on a link that does not exist. This is probably our fault. try to search. Wordpress search. Random Posts. Mobile.
DIGITAL VOICES | SUNDAY, APRIL 24, 2011
[Analytics] Harnessing the actionable web chatter
Analytics. marketing analytics. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! Welcome to this customized error page. Youve reached this page because youve clicked on a link that does not exist. This is probably our fault. try to search. Wordpress search. Random Posts. Mobile.
MODERN B2B MARKETING | WEDNESDAY, MAY 18, 2011
[Analytics] 5 Tactics to Earn an Avalanche of Tweets, Likes and Followers
Analytics tools are your friends. To reach the largest audience, you need to be able to measure what works and what doesn’t, just as you would with any marketing analytics. by Carol Fox Search marketing and B2B social media have become essential to marketing campaigns. Here are five notable tips from the session.
SAZBEAN | MONDAY, DECEMBER 17, 2012
[Analytics] Five Tips for Building a Case for Marketing in the Boardroom
The marketer’s job never has been easy. And, in recent years, we have been faced with more obstacles to overcome than ever before. Within some companies, Marketing is viewed solely as a cost center, an expense. As a result, many marketers meet resistance when having their budgets approved by Finance. News & Notes
FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 3, 2010
[Analytics] Customer Engagement: A New Spin on Customer Intimacy
About the Author: Kenyon Blunt is the CEO of the database marketing analytics firm: SIGMA Marketing Group. Kenyon Blunt. The book detailed three dimensions of competitive strategy: value leadership, product leadership and customer intimacy. What is Customer Intimacy? Their competitive advantage is rooted in human talent. Tweet This!
MARKETING GENIUS BLOG | FRIDAY, MAY 7, 2010
[Analytics] 9 Social Listening & Tracking Tools
The interface for Meltwater is great, and they allow for geo-tagging and analytics. Here is a list of 9 social media tracking and monitoring tools. Some are paid-for and some are free. Many can be used together, and some integrate with others to maximize efficiency, tracking and response time. Radian6. This is a paid listening service. gURLs.
SYNECORE | MONDAY, JULY 8, 2013
[Analytics] SMBs Embrace Digital Marketing; Poised for Growth
While sales is an obvious metric, and a rewarding one at that, the insights you can gain about your customers through analytics and data is the real gold, if you will, of digital marketing. While larger companies are presumably in a better position to make this shift in marketing practice, I am please to report that the 2013 Inc./Vocus
SAVVY B2B MARKETING | FRIDAY, MARCH 22, 2013
[Analytics] Week in Review: Mar 22
" Content Marketing Metrics Fun with Google Analytics by @ JillWhalen. Happy Friday, everyone! We hope that this week has been both productive and fun. Enjoy the weekend and the reads below. Attract Customers to Your Community with Content by @mackfogelson via @SEOmoz. It's not about you.
SAZBEAN | SATURDAY, MAY 11, 2013
[Analytics] Top Internet strategy, marketing and technology links for the week of May 12, 2013
Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
SAZBEAN | SATURDAY, AUGUST 18, 2012
[Analytics] Top Internet strategy, marketing and technology links for the week of August 18, 2012
Your Best Web Marketing Tool is Calling (Spin Sucks) Social Marketing: It’s (Still) All About Your Content (Socialnomics). News & Notes
SAZBEAN | SATURDAY, FEBRUARY 4, 2012
[Analytics] Top Internet strategy, marketing and technology links for the week of February 4, 2012
Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments (eMagine). Here are the top Internet strategy, marketing and technology links for the week of February 4, 2012… . Infographic: How To Get More Twitter Traffic (Digital Buzz Blog). Launching a Social Command Center (Without The Center) (Future Lab). SEOmoz).
SAZBEAN | SATURDAY, OCTOBER 1, 2011
[Analytics] Top Internet strategy, marketing and technology links for the week of October 2, 2011
Ways Google Analytics Will Improve Your Small Business Website (Business Insider). Here are the top Internet strategy, marketing and technology links for the week of October 2, 2011… How the Power of One Can Take Your Blog to Many (ProBlogger). Shoppers via Social Sites Buy Less Often, but Spend More (Marketing Profs). Social Fresh).
HUBSPOT | THURSDAY, JULY 8, 2010
[Analytics] 6 iPhone Apps for the Modern Marketer
Analytics Pro. Analytics Pro is the online version of Google Analytics. The app even supports multiple Google Analytics accounts. Analytics Pro will help get this job done, anytime and anywhere. Price: $6.99 Get Analytics Pro. 5. As a result, marketing on-the-go becomes more commonplace. Facebook. Grader.
HUBSPOT | WEDNESDAY, SEPTEMBER 17, 2014
[Analytics] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
More than ever you need cohesive marketing analytics to decipher your audience, your content, and how the two interact with each other to grow your business. List Analytics : Marketing databases decay at a rate of 23% per year. Years ago, when Brian and I started HubSpot, we were on a singular mission. There were many. or seven.
HUBSPOT | TUESDAY, DECEMBER 21, 2010
[Analytics] 3 Metrics to Prove to Your Boss That Social Media Marketing is Working
Use a tool such as HubSpot's Sources Tool or Google Analytics to track how much traffic you're generating from referring social media sites, and show your boss the trend over time. Don't underestimate the power of analytics to justify your marketing programs. Congratulations! Metric 2: Leads Generated From Social Media.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 13, 2014
[Analytics] CMOs Win When High-Value Customers Are Treated Personally Online
In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers.
MODERN B2B MARKETING | MONDAY, JANUARY 26, 2015
[Analytics] MarTech Momentum Continues into 2015
The list of MarTech billboards along the Silicon Valley’s highway 101 goes on and on to include events/webinars (On24), big data/analytics (Birst) and many more. Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue.
WRITTENT | MONDAY, JANUARY 27, 2014
[Analytics] The TOP 25 Must-Read Internet Marketing Blogs
Blogs on Analytics. 1. This is literally the best internet marketing blog on digital marketing analytics. If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list. Image credit: Statista. HubSpot.
SYNECORE | THURSDAY, SEPTEMBER 12, 2013
[Analytics] Visual Social isn't Vanity, it's Vital.
At a recent networking event I attended, I raised the question of why it''s difficult to access metrics from visual channels (particulary Instagram) on a large amount of analytics platforms. And because of that "we don''t monitor Instagram analytics because they are just another vanity metric.". test.". The like/favorite/rating. 3.
HINGE MARKETING | TUESDAY, DECEMBER 9, 2014
[Analytics] Top Trends in A/E/C Marketing for 2015
One component is close monitoring of marketing performance data, including web analytics, email analytics, and social analytics. By leveraging marketing analytics, your firm will be able to measure the effectiveness of each marketing channel. So what do these A/E/C firms need to know about marketing in 2015?
NUSPARK | WEDNESDAY, NOVEMBER 16, 2011
[Analytics] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
Measurement and Analytics. So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Generate Leads: 46%. .
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 22, 2011
[Analytics] HubSpot Spreads Its Wings
couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration. Both events mark a continued expansion of their product. Acquisitions, on the other hand, can be strategically decisive.
HUBSPOT | FRIDAY, MARCH 2, 2012
[Analytics] SEO for YouTube: How to Search Optimize Video for B2B Marketing
You can see how many links and embeds a video has accumulated using YouTube Analytics , YouTube's internal analytics tool for account administrators. To access your channel's YouTube Analytics, log into your account, click on your username tab in the top right corner, click 'Video manager,' and then select 'Analytics.'
MARKETING INTERACTIONS | FRIDAY, AUGUST 20, 2010
[Analytics] Webinar Q&A: Content is Marketing Currency - Australian Audience
can i simply connect this to analytics? link statistics, Feedback and Content Use Analytics.] Simply stated, analytics of some kind will be necessary to validate that the changes you've made are indeed relevant to your audience. Whatever it is that you change will dictate the type of analytics you use. Q.
KOMARKETING ASSOCIATES | THURSDAY, JULY 17, 2014
[Analytics] 3 OTHER Things Your SEO Team Should Be Doing
This means they are consistently on your site, assessing your competitors’ sites, and in Analytics, so they likely know what works and what could be improved. It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program. Brand Monitoring.
LOOPFUSE | WEDNESDAY, AUGUST 14, 2013
[Analytics] A CMO to-do list for the first day on the job
This is where the tools that provide reports, analytics, marketing automation, content management, social media, etc. Congratulations! Budget & Resources. If this didn’t come up in the interview, time to find out how much budget is available for various marketing activities and hiring needs. How much has already been spent? What remains?
LOOPFUSE | MONDAY, OCTOBER 17, 2011
[Analytics] Marketing Automation Blueprint - The Ultimate "How To" Guide
Marketing automation tools all have powerful reporting features to compliment the good work you’re probably already doing with web analytics software and your CRM. This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. You can connect with Tom on Linkedin or follow him on Twitter @opsview.
MARKETING ACTION | FRIDAY, APRIL 3, 2015
[Analytics] Google’s Mobile Search Update: Are You Ready for April 21?
Next, understand exactly how much mobile traffic you’re receiving by reviewing Google Analytics or another web analytics platform. According to Google’s Webmaster Central Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Bold emphasis ours.). What’s at stake? Source: eMarketer.
HUBSPOT | THURSDAY, DECEMBER 19, 2013
[Analytics] 2013's Top Content: 10 Brands That Totally Nailed It
To scroll through and see the entire experience, check it out here. 7) Google Analytics in Real Life. This one on Google Analytics is a really cool example, and we love the interactivity of the user experience. If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014. Period. No one. Visual.
SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
[Analytics] Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals
Tags: Interviews Jim Sterne ROI social media marketing social media metrics web analytics
HUBSPOT | MONDAY, AUGUST 20, 2012
[Analytics] New Data Reveals How Marketers Use Social Media [INFOGRAPHIC]
Lastly, it turns out that 60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. Either scroll straight down to the infographic, or read through some additional analysis below. How Marketers Are Using Social Media in 2012. This comes as no surprise. EST. Register here
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 9, 2010
[Analytics] Using a Purchase Funnel to Measure Marketing Effectiveness: Better than Last-Click Attribution But Far From Perfect
Examples of vendors taking this approach include: - Marketo recently announced new " Revenue Cycle Analytics " marketing measurement features with its customary hoopla. Clear Saleing bills itself as an “advertising analytics platform”. This is a definite improvement but not a complete solution. But it’s far from the ultimate solution.
BLOG MY CALLS | THURSDAY, AUGUST 16, 2012
[Analytics] Did Google Ruin Search Engine Call Tracking?
This session ID, along with referring source and keyword information, are passed to the call tracking provider's application similar to Google Analytics. The session ID, phone number and web analytics data are stored in the application for reporting purposes. So how does DNI work? The DNI Description. Brilliant! What did Google do?
SAVVY B2B MARKETING | THURSDAY, MARCH 25, 2010
[Analytics] 5 Ways To Find the Perfect Keywords for Your B2B Content
If you are running a program like Google Analytics, you can easily see which words people are using to get to your website. Something easily overlooked in content creation is the importance of keywords. It's a great idea to develop a list of keywords that you use consistently throughout all of your content. It depends. What does this mean?
EMAGINE B2B BLOG | TUESDAY, JUNE 25, 2013
[Analytics] eMagine Launches New Websites
Deloitte Analytics LLC (Deloitte Analytics) has access to the knowledge and experience of practitioners in the subsidiaries of Deloitte LLP (Deloitte Consulting LLP, Deloitte & Touche LLP, Deloitte Tax LLP and Deloitte Financial Advisory Services LLP). Caruso, Chairman of The Lowell Five Cent Savings Bank. Asahi-America.
SAZBEAN | WEDNESDAY, AUGUST 31, 2011
[Analytics] Making your website more social (it’s not all that hard)
Now that the search engines are doing much better at incorporating social-network pages and signals into search results, and analytics packages are becoming more able to track social-originated website traffic… it’s a good time to bring your website up to social snuff. News & Notes
VOICE-BASED MARKETING | TUESDAY, AUGUST 26, 2014
[Analytics] Best Practices and Tools for Retargeting Campaigns in the B2B Space
Using Universal Analytics you can even tie retargeting ads back to in-store visits or over-the-phone purchases. However, with the upcoming release of remarketing lists in Google Analytics, advertisers will be afforded more robust segmenting tools. Did you know that 98% of visitors leave your site before converting? Custom Segmentation.
MODERN B2B MARKETING | SATURDAY, JUNE 29, 2013
[Analytics] How Marketing Can Earn the Trust of the C-Suite
Three areas are needed – alignment, accountability and analytics. Analytics. Author: Jeff Ogden Everyone in marketing wants to become a trusted partner of the C-suite. But what’s the best way to do that? That’s what we’ll explore in this post – we want to help you gain greater respect and job security. How am I doing? Some good news.