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  • MODERN B2B MARKETING  |  THURSDAY, MAY 2, 2013
    [Analytics] How to Survive as a Modern Marketer
    Leverage analytics wisely. We have access to a wealth of analytics information with advances in marketing technology and it’s important that marketers actually take some time to use that information to change their tactics accordingly – otherwise what’s the point? Buyers have changed forever, and marketers need to adapt.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Analytics] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    Use YouTube's Extensive Analytics. YouTube has a ton of beneficial analytics for marketers, including views, subscribers, demographics, and audience retention. For marketers this is important to know because it will affect the analytics that show the success (or failure) of your video. Get Analytics on Your Instagram Usage.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 3, 2015
    [Analytics] 2016 MarTech Planning: It’s Time for Evolution, Not Revolution
    In talking with my peers and doing research for our own 2016 investment, the hot-ticket technologies seem to be: Predictive Analytics, Account-Based Marketing, Automated Outbound Demand Generation, Web Personalization, and all things Data Management and Measurement. Have you ever fallen victim to Shiny Object Syndrome ? Spend Wisely.
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Analytics] 35 Million Reasons To Say Thanks
    If the delivery of a video is “the next best thing to being there in person” and we deliver detailed analytics with respect to the viewer’s attention span (digital body language) I’m sure you can only imagine the impact we can have on your sales organization; from first day to first close and beyond. feel excited. Vidyardians.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Analytics] 4 Factors That Drive Email Open Rates
    Use advanced analytics and/or machine learning technology to drill right down to a “segment of one.” Before any email can be successful, it has to be opened. Everyday, tens-of-billions of emails die on the vine: ignored or trashed without ever being seen. not a great long-term strategy. refine, review, repeat. Who cares?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 6, 2014
    [Analytics] A Structured Day in the Life of an Outbound Prospecting Rep
    Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. Provide them with the structure they need to really do their jobs well.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Analytics] 27 More Remarkable SEO Guides, Tips and Tactics
    Kevin Webster outlines several strategies for dealing with keyword (not provided) in search analytics , such as benchmarking and optimizing search landing page traffic and performance: “The company should let go of the notion of ranking for a search term, and focus more on the idea of ranking for a search concept.”
  • SYNECORE  |  WEDNESDAY, JANUARY 2, 2013
    [Analytics] Promoting Content with Social Media and eMail Marketing
    Brands can take advantage of social and eMail analytics, adjusting their message to fit the ever-changing demands of each segment of their target audience. Businesses are increasingly reliant on content marketing to inform and educate prospects and existing customers. SOCIAL MEDIA. EMAIL MARKETING. INTEGRATION IS KEY. Follow @chrshorton.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Analytics] 3 Top Social Automation Tools
    The ManageFlitter Pro account, starting at $12/month, is almost the same but you’ll need to buy all of your Remote Management credits and you’ll not get the suite of analytics, reporting, tweeting, and engagement tools that MF offers. Last week I wrote  5 compelling social apps , an article that apparently hit a nerve. HootSuite.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Analytics] 9 Silly Pinterest Mistakes Only Rookies Make
    With a business page, you’ll get access to valuable analytics, DIY promoted pins , and information about how to better incorporate Pinterest into your company’s website and marketing strategy. With over 70 million active users on Pinterest , some are bound to be making mistakes. More pins the better, right? Not exactly.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Why You Need to Stop Neglecting Your Old Content
    And if you''ve been at this whole content creation thing for a while, i t''s likely that you''ll find a similar trend in your own blog analytics. For your offers, sort your landing page analytics by landing pages with the most views to identify old offers to update. Raise your hand if this sounds familiar. Crazy, right? right? Exactly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Analytics] How to establish your company’s Social Media Lead Team
    In the first year, you might consider one hour devoted to problem-solving and one hour of digital education on a topic like opportunities in analytics, social influence, digital advertising, mobile marketing, content marketing, etc. I have written a lot about the critical importance of company culture to social media marketing success.
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Analytics] Online Display Advertising, Targeting, and Capturing Leads
    Then, when tracking results via Google Analytics or similar, review not just the last interaction conversions, but how display contributes to conversions from other channels (multi-channel funnel reports).  . A Look at Online Display Advertising for Lead Generation. Many I have used myself for clients. Cost models- CPM, CPA, CPL. Retargeting.
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Analytics] 7 Marketing Resolutions to Start the New Year Right
    What you''ll see from this modification to your marketing is tangible data in your marketing analytics that shows your efforts'' effectiveness. You can determine what''s best for your efforts in several ways -- chiefly, going over your analytics from the past several months and engaging in continual A/B testing. The time has come.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 18, 2014
    [Analytics] Timeliness Matters: 3 Ways to Stay Ahead in Sales
    Before predictive analytics was really applied to marketing, tracking digital body language was the only way to monitor engagement and intent. Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. One hour. Ensure Tight Alignment with Marketing.
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Analytics] Blogging Metrics: What to Measure, How to Measure It, and How Often
    How to measure it: Clicks are pretty easy to measure, and as a result, a variety of analytical tools will do the trick. How to measure it: We use HubSpot, which allows us to view detailed analytics of each specific blog post we publish, including inbound links, where they’re coming from, and even what the anchor text is. Clicks.
  • BIZIBLE  |  MONDAY, MARCH 21, 2016
    [Analytics] B2B Marketing and Sales Won't Exist (As We Know Them) in 5 Years
    Marketing automation software has already begun with email nurturing, analytics, and even CRM solutions that cater to the needs of the sales team. Marketing and sales alignment will eventually become a thing of the past. Watch for these 5 stages of their dissolution. demand gen environment changes in progressively small steps.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Analytics] Is Your Marketing Department Fluff or the Foundation for Growth?
    Thanks to Google Analytics, reports from CRM software and social media analytics, they can use numbers to gain a better understanding of each facet of client communication. Let’s face it. It’s been left to the wayside, viewed as non-essential, even fluffy. Is it fluff or fundamental? Is marketing scientific?
  • CAPTORA  |  WEDNESDAY, NOVEMBER 11, 2015
    [Analytics] Top-of-the-Funnel Experience: Improving the Quest to Find and Buy
    Its marketing department and others at places like Zuora, Host Analytics, AppDynamics and Blue Jeans Network are making an effort to deliver content via Internet search that is more context-aware, helping search users find what they actually need. Where do you start? Utilize your LinkedIn network? Ask a question on Quora?  Someone, help!
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 9, 2012
    [Analytics] 6 B2B Marketing Best Practices for Instagram
    Marketers are always looking for a way to track their efforts and SimplyMeasured offers up an Instagram Analytics tool. This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Analytics] 2012 #Nifty50 Top Men in Technology on Twitter
    Lee Bogner is VP, Business Development and Social Strategy at Kred/PeopleBrwsr , a global social data analytics, marketing and CRM innovator. former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds. Chris Adams – @chrishadams. in August 2006. Founder of St.
  • CRIMSON MARKETING  |  THURSDAY, JULY 23, 2015
    [Analytics] Why Marketing Should Have a Quota
    social media campaign can measure marketing analytics such as follower growth, retweets, or other actions that help move buyers into the sales funnel. Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. Leads vs. Opportunities.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Analytics] Moneyball for Marketers
    Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. This Here’s a laundry list of lessons that marketers can learn from the Moneyball method. That’s a 3.2%
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [Analytics] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    More important, Adobe also has an unmatched position in Web analytics, Web advertising, and Web content management. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). The deal is not particularly surprising.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Analytics] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Actionly also includes Twitter account management and analytics tools. Proclaim Messenger enables you to easily combine pre-recorded or live video with PowerPoint presentations to produce video email campaigns (with full analytics), one-off video sales emails, or hold live one-to-one or small group video chats. Create video emails?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] Impostor Syndrome: How I finally learned I was smart
    They send me emails with their Google Analytics metrics to show me how their influence has grown. They send me emails with their Google Analytics metrics to show me how their influence has grown. By Betsy Kent, {grow} Community Member. For nine years, the competition on the Internet kept me from knowing that I was smart. And I had it.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Analytics] The Top B2B Website Marketing Metrics
    The thing to remember is that SEO, keywords, and analytics are all essential elements to making sure your firm’s website is performing optimally. So, to cut through the confusion, let’s break down B2B website analytics bit by byte. Google Analytics. So what are some of the top metrics to monitor in Google Analytics?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Analytics] The What, How, and WOW Factor of Effective Conversion
    You can understand your buyer’s behavior with great analytics, and try to replicate the behavior that indicates purchase. by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Arpine is grateful to her parents for a search engine-friendly name. Follow (and tweet to) Arpine on Twitter @Arpine. Yes, nothing!
  • KEO MARKETING  |  THURSDAY, MARCH 10, 2016
    [Analytics] How and Why to Use Segmentation in B2B Marketing
    Marketing automation and analytics programs now commonly allow you to tap into behavioral data and then use that to guide your segmentation, all in one smooth and efficient process. Segmentation is increasingly important for successful B2B marketing, and for marketing in general. We also think of it as demographic segmentation. B2B Marketin
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Analytics] Social Business Failure Is a Choice: Speaking a Common Language
    The percentage of companies using their analytics tools to the fullest – and acting upon resulting data – is really low. We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. Reality check: that’s a myth.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics] 4 Metrics to Track ROI in B2B Online Marketing
    You can track prospect interaction and engagement down to individual clicks and page views thanks to tools like Google Analytics, Google Webmaster Tools, and social media monitoring software. To track conversions, you can set up goals in Google Analytics for each piece of downloadable content on your website. 2. It starts with content.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] What You Need to Know About the CIO and CMO Relationship: A Q&A with Victoria Godfrey
    However, as the marketing function has become increasingly dependent on data and analytics , CMOs are realizing they need to cross the organizational divide and work with CIOs and the IT team. The CIO and CMO relationship is quickly becoming a popular case study for cross-departmental collaboration success. CMO Insights Trending
  • HUBSPOT  |  WEDNESDAY, JANUARY 15, 2014
    [Analytics] 8 Mobile Apps You'll Wish You Downloaded Yesterday
    The HubSpot App first launched in 2012, with on-the-go analytics and a built-in Marketing Grader. Up-to-date marketing analytics. Social media publishing and analytics. Email analytics (iPhone only). You know that panicked feeling you get when your mobile device isn''t immediately nearby? let''s get started, shall we?
  • SAZBEAN  |  FRIDAY, AUGUST 5, 2011
    [Analytics] Targeting Ads Without Stalking Customers
    It involves using data modeling and predictive analytics to do real-time precision targeting. Unfortunately, most customer retargeting today is done by blunt force. Targeting companies simply serve ads to consumers who might be interested based on demographics, click behavior and browsing history. But there is another way. News & Notes
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Analytics] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion. See Manufacturers Need Lead Management to Close the RFQ Gap ). Marketing keeps you in sales.”
  • THE FORWARD OBSERVER  |  SUNDAY, FEBRUARY 17, 2013
    [Analytics] Which Downton Abbey Characters Would Survive as Modern B2B Marketers?
    tended to be more creative than analytical. really didn’t understand SEO, linking strategies, web analytics, or blogging. Artillery B2B Marketing Blog > The Forward Observer. Here's how you can reign supreme. The friction is largely the result of societal changes stemming from World War and new technology. What do you think?
  • SAZBEAN  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] 7 Simple Ways to Attract More People to Your Blog
    There are few things more frustrating than pouring your blood, sweat, and tears into a masterfully crafted blog post only to see the analytics at a standstill days after posting. Blogging is an art and it takes practice to really get right. Here are a few tips for bringing more people to your blog, consistently. 1. Content Strategy
  • NUSPARK  |  SUNDAY, MARCH 23, 2014
    [Analytics] Should you invest in conversion rate optimization?
    Spend on Marketing Analytics is expected to increase 40% over the next 3 years. Robust, actionable analytics allow you to develop hypotheses for improving conversion rates, and measure performance over time. ?Experimentation We believe the best approach focuses on three key elements:  . ?Relevance Conversion Tactics
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 18, 2012
    [Analytics] Clicking Send is Just the Beginning – Put Your Reporting to Work
    Email Marketing analytics email marketing email reports reporting segment Your email deadline is looming. You’ve written engaging content, found great images and used your VerticalResponse template to put it all together. Next, you send out your tests, your manager asks for a couple of changes – yikes! Think again.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 30, 2013
    [Analytics] The Difference Between SEO & SEM
    Take a look at your website analytics. You can set up an account with Google Analytics for free. Originally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their meaning.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 18, 2013
    [Analytics] Sales Prospecting In The New Year With A Data Scientist
    The standard marketing automation program would not provide this insight, but coupled with data science and predictive analytics, companies can take an advanced approach to lead scoring to ensure their marketing automation efforts are targeting the prospects that are most likely to buy. And sadly, less than two-thirds are making quota.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Analytics] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Analytics] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of August 25, 2012
    eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Analytics] Do You Know Your A, B, C’s?
    Take an analytical approach to understanding your customer base, it will drive better messaging, increase order rates and improve your profitability-sounds like an excellent formula to get started on 2015! Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. First, let’s explore the ABC Analysis.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 24, 2013
    [Analytics] Marketing Optimization: 3 steps to gain C-suite buy-in
    Analytics and Testing: 3 tips to optimize your testing efforts. Tweet A few months ago in my blog post, “ How Dissatisfied CEOs Push Marketers into the Future ,” I responded to an article reporting that one in five CEOs believe marketers: Provide a return on investment. Have “solid influence” within their organizations. More sales.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Analytics] 14 Brilliant B2B Marketing Strategy Guides
    The old “sales funnel” model is giving way to more sophisticated analytical frameworks. Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Analytics] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    Aaron Beach: Integrating your email data with your web analytics tools is essential to getting an understanding of how email visitors engage with your site after the click. Bill Muller: Today, the most effective organizations inject data and analytics into every phase of their marketing process. It matters. It carries weight. Brian P.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Analytics] What Do Digital CMOs Do Better?
    Digital CMOs “use first- and third-party data to target contextually relevant offers and experiences guided by predictive marketing analytics and algorithms that learn and adapt” as buyers move down the sales funnel. Marketing has been one of the most dramatically changing business functions over the past decade. This ” 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Analytics] Five of the All-Time Biggest Blogging Questions Answered
    Look at your Google Analytics for the keywords people are using to find your blog. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Start with your strategy. What are you trying to do and why?
  • VISUALLY  |  MONDAY, OCTOBER 12, 2015
    [Analytics] 10 Marketing Reports Everyone Working Online Should Read
    Even if you have a grasp on forecasting tools, measuring analytics and KPIs, you need a process and framework to support your content strategy to be able to measure your content program’s full return. It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences.
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Analytics] Social Media: The New Company Newsletter? [Infographic]
    What does your analytic information and open rate tell you? The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  Yes, I do think social media can take the place of most of the functions of the company newsletter. 
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Analytics] Social Media: The New Company Newsletter? [Infographic]
    What does your analytic information and open rate tell you? The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  Yes, I do think social media can take the place of most of the functions of the company newsletter. 
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 22, 2014
    [Analytics] 2005 Called, It Wants Its Marketing Trends Back
    To this point, findings from Aberdeen’s September 2014 Customer Analytics: Making Big Data Work for the Marketer study shows that marketers that deliver tailored messages to their target audiences enjoy 28% greater annual increases in return on marketing investments (ROMI), compared to those that don’t personalize. It’s all part of your job.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Analytics] Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
    Pinterest Analytics Clicks: If you have a verified business account , you can access these metrics directly in Pinterest''s dashboard. UTM Parameters: You can see this metric if you dive deeper into your marketing analytics software than the general referral traffic (usually placed under "campaigns"). The good news? Make sense?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 22, 2016
    [Analytics] The Simplest Ways to Make the Best of Content Marketing Challenges
    But then, when you go to report on the content assets created during that month or quarter, you dig into Google Analytics and see *crickets*. During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. Source: Quora ). Source: KoMarketing ). What matters to them? What happened?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Analytics] Social Selling 101 – 3 Social Technologies To Get You Started
    It’s completely free for a single account and it allows you to create posts, schedule posts, and even gives you some basic analytics to show you how your posts are doing engagement-wise. Here’s what Buffer looks like (Content, Analytics, Schedule). They are all easy to use. Begin at the beginning. Begin with Twitter. BufferApp.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Analytics] Can Content Marketing Accelerate Sales Pipeline?
    For instance, if a company is selling analytics solutions to the target account, then they could create a SlideShare presentation to speak to the key  customer needs. Can posting the right content for the right customer on the right channel at the right time really speed up a sale? So, here’s a news flash! Awareness. Consideration.
  • LEANDATA  |  THURSDAY, MARCH 17, 2016
    [Analytics] How EverString Found the Force in ABM
    The EverString team uses predictive analytics to determine the accounts most likely to purchase their product. And then they were present to talk with prospects — about predictive analytics and the movie. In a galaxy far, far away. OK, maybe not. Actually, it was pretty close — at a Bay Area movie theater. Jessica Cross. quick fix.
  • SALES ENGINE  |  THURSDAY, OCTOBER 1, 2015
    [Analytics] The B2B Content Marketing ROI You Should Care About.
    Google analytics can tell you a lot of this, including whether your traffic is coming from organic search and what the terms that they used to find you. Even that explanation was complicated! For example, your latest deal could have started three months ago when you sent out a newsletter with several informative, third-party articles.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 5, 2013
    [Analytics] Is Your B2B Marketing Lost or Found?
    The “new” or inbound marketing tactics that attract prospects rather than interrupt them also include search engine optimization, blogging, eBooks, whitepapers, website landing pages, conversion tools and sophisticated analytics. Answer : All still exist, but because of the Internet, their heyday has passed. So which one is better?
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 11, 2012
    [Analytics] How to Launch a B2B Social Media Marketing Campaign
    The guide includes a concise matrix of measurement and analytics that should be considered, along with the tools that can help accomplish that. Business-to-business (B2B) companies are increasingly aware of the benefits that can be gained from engaging in social media. They'll get there - in fact, maybe this is what they need to get started.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Analytics] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    Hack #14: “Sales Ops & Sales Enablement should be your next two hires after your VP of Sales” - Cory Ayers - VP of Sales, Host Analytics @ host_analytics. Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. 15 at 9 a.m. in the hub of the universe, Boston.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics] 10 Things Epic Copywriters Do
    Content Marketing Institute recommends developing your abilities in analytics, planning, project management, and presentation. 7. For this reason, your copywriting skill set should include knowledge of inbound and traditional marketing principles, analytics, and mapping strategy to business. Image source. Investigative Research.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 8, 2014
    [Analytics] Must Attend Marketing Events In 2014
    This event promises results-oriented case studies from leading brands that understand how to manage online presence, as well as implement measures to take action based on data and analytics. by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 21, 2013
    [Analytics] 8 Great Apps to Save You Time Every Day
    Features include custom scheduling on a per-post basis, a customizable overall posting schedule, the ability to link multiple social accounts, and detailed analytics that can help you figure out which type of content and which posting times work best for your audience. By Kerry Gorgone {grow} Contributing Columinst. How to cope? Trello.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 9, 2011
    [Analytics] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. B2B marketers often face internal obstacles to strategic planning. Strategic planning has to begin by addressing these barriers. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 2, 2010
    [Analytics] Oracle Buys ATG: Bad News for Marketing Automation?
    Since Oracle is already strong in offline ERM and offline analytics, ATG leaves Oracle just one slice short of a pie. In other words, Oracle needs a Web analytics product. So… Oracle bought ATG today for $6.00 per share or, as the press release puts it with charming nonchalance, “approximately $1.0 nuff said. So much for the obvious.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 21, 2015
    [Analytics] What CMOs Need to Know about Web Accessibility
    Unfortunately, no existing analytics tool can help with these questions. In nearly every website Request for Proposal (RFP), there’s a line about accessibility. It either says it’s important, or it’s not. But a funny thing happens between RFP and website launch: Even those who claim web accessibility is important lose sight of it.
  • 6SENSE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Analytics] Forbes Report: The Data-Driven, Customer-Centric Future of Marketing
    There are many reasons to be optimistic: “64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a hyper-competitive global economy,” and almost half have realized tangible benefits from informing their marketing campaigns with analytics. The survey reached 162 U.S.-based Let’s start with the positive.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Analytics] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    The good news, Phil shared, is that machine learning and predictive analytics will help—marketers will be able to  really listen and set goals while relying on automated systems to “do the driving.” Overall, they encouraged marketers to use their analytics to measure ROI and make future marketing decisions.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Analytics] Formulas for B2B Marketing
    Website + SEO + Content Marketing + Analytic Analysis = Even Better. Analytic analysis added to the calculation can not only improve lead generation, it helps with lead scoring. Website + SEO + Content Marketing + Analytic Analysis + Social Media = Best. And some of their techniques can get pretty complicated. The trifecta.
  • VOLACCI  |  TUESDAY, JULY 9, 2013
    [Analytics] Social Media and Lead Generation: Know Your Measurements
    When measuring your social success, consider using analytic supplements such as HootSuite, RetweetRank, Klout, Sprout Social, or any other social plugin. These will greatly enhance the information you can draw from your Facebook metrics, Twitter analytics , and more.  . Social media is a trend that''s not going away anytime soon.
  • SYNECORE  |  WEDNESDAY, MARCH 5, 2014
    [Analytics] Smarketing: The Guide To Lead Conversion!
    Run analytics on every aspect of your business, including lead opportunites that were both successful and unsuccessful to look back on to improve both sales and marketing’s overall process in the future. Merging sales and marketing teams is kind of like wearing polka dots and plaid. They just don’t go. Closed-Loop Reporting. Follow The Data.
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [Analytics] The buzz around account-based marketing at MarTech
    Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. We help with that analysis and insights piece.
  • SYNECORE  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics] How to Become The Six Million Dollar Marketer
    Analytical Skills - He knows big data, and is not afraid to use it. Technology may be creating exponential opportunity for businesses, but it is sure creating a headache for marketers. Or, to put it in a slightly more nostalgic framework, they require the services of the Six Million Dollar Marketer. THE NEW BOTTOM LINE. Think Richard Branson.
  • ANNUITAS  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics] Upside Down on Marketing Priorities
    Marketers Are Still Struggling With Measurement & Analytics. Regalix Research recently published their State of B2B Marketing 2015 report.  The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. Increase Leads Generated: 65%. Increase in Sales: 63%.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Analytics] 38 Essential Website Redesign Terms You Need to Know
    Analytics. Analytics is a term that refers to numerical tracking of your website visitors. With analytics, you’ll be able to see how many people are visiting your website, which pages are most popular, where people visit from geographically, and much more. Analytics will tell you what is happening on your website, but not why.
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Analytics] Case study in data-driven B2B customer acquisition marketing
    While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. First, we target the right accounts. Like this post?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 19, 2011
    [Analytics] 5 Islands On The Revenue Performance Management Journey
    Analytics Island. Collect analytics, benchmarks and reports that demonstrate your impact to the bottom line. by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. Sponsorship Isle. Share email.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Analytics] Five Hootsuite Features And Their Benefits
    Reports and Analytics – There are personalized reports and statistics, with many different templates to choose from that best fit your needs. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Analytics] The Content Marketing A-Team
    This person also needs to be analytical as they report out on the success of your content marketing efforts in general and also identifies the content that drives the highest reach, engagement and conversion. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.”
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Analytics] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    John Paul Titlow outlines and links to Facebook’s 14-page PDF Best Practice Guide: Marketing on Facebook which “serves as an official resource on how to take advantage of Facebook’s advertising products, social plugins, analytics and other tools to grow one’s business.” 85% of B2B journalists are on Facebook.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 22, 2013
    [Analytics] Monitoring Email Marketing ROI 101
    Make sure your company knows where your base is, so you can begin converting analytics into sales. Google Analytics: The software program Google makes readily available is simple and easy to follow. Also, let’s be honest: email marketing has earned a bad reputation in the past few years.
  • VIDYARD  |  TUESDAY, MARCH 22, 2016
    [Analytics] Video ads: Facebook or YouTube?
    In order to keep that momentum going, they’ve put in place a series of tools, like video scheduling, captioning, and analytics, that have led them to an impressive average 100 million hours of video watched every day. Video is quickly becoming a default tool for marketers around the world. The New Adwords is Video. Source: google.com.
  • VISUALLY  |  MONDAY, OCTOBER 26, 2015
    [Analytics] Why LinkedIn Is Now Such a Powerful Content Marketing Tool
    In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. These days, the blog attracts monthly audiences in the hundreds of thousands, but for the first few years the traffic was miniscule, barely producing a blip in the chart. Of course not.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 1, 2011
    [Analytics] Industrial E-mail Marketing: Use Application Notes to Engage Engineers
    Consider integrating Web analytics into your email marketing. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. You can download the full study from here.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Analytics] CMOs: Stop Believing These Digital Marketing Myths
    But there’s a lot you can accomplish just by setting up conversion pixels and Google Analytics accounts correctly — and if you’re a B2B, making sure your CRM is integrated with your marketing efforts.” There are many myths surrounding digital marketing solutions. SEO Can Be Set It And Forget It. ” 3. SEO Is Dead. ” 4. Social
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Analytics] 5 Ways To Battle Increasing Pressure on Marketing
    ” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. The efficacy of this spending is under deep scrutiny. Can marketers deliver amid ongoing performance pressures?” ” .
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Analytics] 7 Tips for Stellar Social Media Community Management
    However, a great way to balance it more efficiently is to base your time allocation on your analytics -- how each individual social network performs for your business. While you might think you need to maintain a presence on every major social network, you should really let your analytics be your guide. Now what? Test and optimize! 5.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 28, 2015
    [Analytics] Is Growth Hacking a thing? The experts sound-off
    To me a Growth Hacker is 30% Marketer, 50% Developer, and 20% Analytics/Data.” To me a Growth Hacker is 30% Marketer, 50% Developer, and 20% Analytics/Data.”. “If you're a developer that has implemented growth hacks … you're still a developer. Guess I shouldn’t write about growth hacking, then! ” Jay said. Is it okay?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 15, 2015
    [Analytics] Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution
    Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It also released a new survey on predictive marketing which is probably interesting, but I just can't face after last weekend’s data binge.) It confirms that Everstring has become a leader in the field despite its relatively late entry.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 18, 2012
    [Analytics] Get Ready for Social Marketing Automation!
    As our first acquisition, today’s news is directly supportive of our vision to provide the best, most innovative and productive marketing and revenue analytics solutions on the market. by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Analytics] How to Build a Perfect B2B Product Page
    The effectiveness of product pages can be measured in a number of ways depending on the analytics reports at your disposal. Basic Analytics. That''s why search rank and SEO analytics like number of keywords and inbound links are important to track for product page success. Where do users go to gather information about HubSpot?
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Analytics] How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]
    If you don’t have access to this information, then I absolutely recommend adding tools like Google Analytics and HubSpot’s Marketing Analytics for better tracking and visibility into your website's performance. you want to redesign your website. redesign can be a huge success -- or a total flop. Step 1: Benchmark Your Current Metrics.
  • SAZBEAN  |  SATURDAY, OCTOBER 27, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of October 27, 2012
    eConsultancy) 5 Tips to Get Your Email Read  (Mashable!) News & Notes
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Analytics] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    Behavioral analytics and lead scoring. Predictive analytics. Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Topic #1. Topic #2. link].
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Analytics] The Four Biggest Content Marketing Pain Points
    Kathy Baughman is president and co-founder of ComBlu, an organization specializing in influencer marketing and customer advocacy, content strategy and analytics. Brands face multiple obstacles when organizing the content function. Following is a brief summary of common sense steps for overcoming each content marketing pain point.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 12, 2013
    [Analytics] Have a Merry Website Transition: The Complete SEO Checklist
    Over the next few weeks, you should be monitoring Google Analytics and applicable webmaster tools programs to make sure key metrics aren’t affected by the transition. If there are no problems with the analytics, you can start your link reclamation campaign : Use the inbound link report you put together before the site launch.
  • VIDYARD  |  FRIDAY, DECEMBER 18, 2015
    [Analytics] If You’re Going to Reach Consumers with Video, Do So Quickly
    The verdict is in, and the analytics are clear: if you’re selling products and services to modern customers, no tool has a bigger impact on sales than video. Marketing pros know it, too: video is the medium with the best ROI. But…what kind of video? How long should it be? Death by Longevity. They often want to escape them, not listen to them.
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