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  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Analytics] How to Get Hired as an Inbound Marketer
    And the job search giant cites that people with skills in SEO, interactive marketing, mobile marketing, and marketing analytics are in the best position among their marketing colleagues. 4) Develop an Analytical Mindset. You aren't working? What's wrong with you? So what's the problem? Tips to Get Hired as an Inbound Marketer.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, MAY 23, 2013
    [Analytics] My Website Isn’t Getting Any Leads: The Role of SEO, Content and Social Media
    Even more to the point, Google *is* tracking this stuff through Google Analytics. Take a look at your Google Analytics social dashboard. This next screen shot is a listing of my own social analytics showing the traffic coming from the various sites in which I participate — including the blog commenting social tool, Disqus.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 15, 2010
    [Analytics] The Mi6 Chart Toppers, November 2010
    Article/Post: Twitter’s Official Analytics Product Has Arrived. Observations: Twitter analytics is top of mind for our readers and it is for us too. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month I share charts from various sources with my network. Rank: #1, 436 views. Brand recall?
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Analytics] Why you should consider centralizing your search keyword lists
    Owned:  ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. But that’s extremely unlikely. IBM sponsors the event.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 3, 2012
    [Analytics] Preview of Twitter Advertising Platform for B2B Companies
    looked at Google Analytics and Facebook Insights to determine top countries for the SocialMediaB2B audience. Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. This leaves out many B2B companies. Welcome Screen.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Analytics] 27 More Remarkable SEO Guides, Tips and Tactics
    Kevin Webster outlines several strategies for dealing with keyword (not provided) in search analytics , such as benchmarking and optimizing search landing page traffic and performance: “The company should let go of the notion of ranking for a search term, and focus more on the idea of ranking for a search concept.”
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 18, 2012
    [Analytics] Podcast: Manufacturers and Distributors – What Are You Doing to Stay Relevant? New Rules of Engagement
    We caught up with Tom Gale who is President of Gale Media, a publisher of business information, research, software and market analytic tools that make wholesale distribution companies and their business partners run better for his thoughts on this important topic. Staying relevant to customers today has become much more complex. Enjoy.
  • DIGITAL B2B MARKETING  |  THURSDAY, AUGUST 25, 2011
    [Analytics] 3 Questions For When Mobile is the First Screen
    am a digital and B2B marketer with a background in online media and analytics. Mobile devices are expected to be the primary mode of internet access in the next three years. This is worth saying again: Your company’s digital experience will be primarily via mobile devices. Mobile will be the assumption for marketing, not the extension.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 11, 2013
    [Analytics] How to reach content marketing’s Holy Grail: revenue
    Slap Google Analytics on the site and then … ignore it. Select an email service provider based on the quality of its analytics and then … ignore them. '(Photo credit: Wikipedia). Building lists, attracting an audience, being showered in likes and follows and comments are all great, but none of that pays the bills. Production. Review.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [Analytics] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    Marketing automation systems still probably have advantages in analytics and other areas, although it’s hard to generalize. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 16, 2011
    [Analytics] Vendor Selection: Writing a Good Requirements Document
    But more complex scenarios could include inputs from Web analytics, order processing, point of sale, accounting, and elsewhere. My last two posts (not counting this morning’s detour into Marketo-land) described common errors marketers make when selecting marketing automation systems. How did we come to this? Marketers are marketers.
  • INBLURBS  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
    Analytics. By this analytics tool you get a clear picture what going on, on your company page. LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US. LinkedIn offers a wide toolset of features to get seen from future business partners. To list all of them would lead to far.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Analytics] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. See Manufacturers Need Lead Management to Close the RFQ Gap ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 17, 2011
    [Analytics] You’ve picked the wrong goal for your blog
    Spend some time with the Google Analytics for your blog.  Nearly every day I receive some variation of this question – “How do I drive more traffic to my blog?&# I would go as far to say that there seems to be an obsession with traffic among bloggers. In fact, the pursuit of traffic may actually be working against your success.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Analytics] The What, How, and WOW Factor of Effective Conversion
    You can understand your buyer’s behavior with great analytics, and try to replicate the behavior that indicates purchase. 'by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Arpine is grateful to her parents for a search engine-friendly name. Follow (and tweet to) Arpine on Twitter @Arpine. Yes, nothing!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 11, 2013
    [Analytics] How B2B Organizations Can Create More Effective “About” Pages
    Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. And that should change. Social media is part of the reason. Showcase Coverage. Google Authorship.
  • DIGITAL B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Analytics] Beyond Lists: Use Filters to Manage Twitter
    am a digital and B2B marketer with a background in online media and analytics. We each build our own communication channel on Twitter, choosing who to follow and list. If your Twitter stream clogs up every evening with color commentary on a TV show , filters can remove it, without unfollowing people you otherwise appreciate. Accounts. Words.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 1, 2012
    [Analytics] 5 Ways to Get Readers to Respond
    This also can help to lower your blog’s “bounce rate” as calculated by Google Analytics. You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Your Blog as an Interactive Tool. Polls. External Links.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Analytics] Social Business Failure Is a Choice: Speaking a Common Language
    The percentage of companies using their analytics tools to the fullest – and acting upon resulting data – is really low. We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. What benefits do we intend to achieve?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Analytics] Five of the All-Time Biggest Blogging Questions Answered
    Look at your Google Analytics for the keywords people are using to find your blog. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Start with your strategy. What are you trying to do and why?
  • PAUL GILLIN  |  FRIDAY, APRIL 27, 2012
    [Analytics] IBMer: ‘Social Selling’ Is a Sales Process in Itself
    Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting. It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing.
  • B2B VOICES  |  WEDNESDAY, JUNE 9, 2010
    [Analytics] Guest Post: How B2B Companies Can Use Video/Photos in Social Media
    I stumbled upon this inadvertently as I perused my Flickr analytics. By Leyla Arsan , Lotus Marketing Services. As a small business owner who utilizes Social Media for her own marketing efforts, I often think of how I can better assist my B2B clients more effectively manage their social media efforts.  Flickr. YouTube.
  • THE EFFECTIVE MARKETER  |  THURSDAY, APRIL 4, 2013
    [Analytics] Content Marketing is the New PR
    Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.) 'That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR,  which you can download for free (registration required) here. Content Marketing Leaders and Followers. for followers). for followers).
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 24, 2012
    [Analytics] Survey Highlights Email Marketing Effectiveness and ROI
    36% state poor measurement and analytics keep them from becoming more effective. A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. 52% engage in regular list cleaning.
  • THE EFFECTIVE MARKETER  |  FRIDAY, NOVEMBER 18, 2011
    [Analytics] Content Marketing Starts With Your Brand
    Analytical vs. Impulsive. Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. You get an agency, brainstorm cute pictures, logos, and tag lines, come up with the visual guidelines, and move on. Fast forward to today. You are creating content. Where is your brand now?
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 20, 2012
    [Analytics] The Most Important Social Media Influencer For Retailers
    Their current performance was already very strong in terms of analytics, with Facebook page activity exponentially higher than the average brand and an extensive reach compared to their budget. That’s a deeper problem than analytics can paint. In most cases, these two go hand in hand. Simple enough? Let’s look at a brief example.
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Analytics] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    ANALYTICS FRIENDLY: Tracking clicks and behavior is as simple (and insightful) on a mobile site as it is on an old-fashioned webpage. Almost 'Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, What’s better for your business? MOBILE WEBSITES.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Analytics] High Marketing IQ: Learn From Today and Optimize Tomorrow
    For example, Google Analytics can provide reports on website activity and PPC performance, while voice-based marketing automation tools can track all phone leads from various initiatives. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. No more!
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 23, 2011
    [Analytics] Finding Marketing Technologists
    People who do SEO or analytics (who do it well) have to have technical knowledge of how web pages are put together, as well as knowledge of conversion and marketing message. The general idea of the presentation is that marketing and technology are already in the middle of a collision course due to the current influx of marketing technologies.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Analytics] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    Watchitoo gives us the TV-like feel, while ViewBix offers a Call to Action and Analytics.). 'Buffer Marketing Made Simple TV – the online TV I created and host – has been a truly awesome experience that has benefited me tremendously. First and foremost, Marketing Made Simple TV  introduced me to a world-class set of luminaries.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 3, 2011
    [Analytics] Using Buyer Personas in B2B Marketing
    How to find this info: Your web analytics can be the easiest way to determine what content your buyers are interested in and what formats they prefer. B2B Lead Generation | Buyer Personas. Buyer Persona models at Kadient. I’ve long argued that Buyer Personas are THE basic building block of B2B marketing today. But do they really?
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2009
    [Analytics] An Indispensible Guide for Email Marketing
    This eBook covers nuts-to-bolts of email marketing, including (but not limited to): Ideas on content Design suggestions How your email is seen in the inbox Analytics SEO Using social media Encouraging sign-ups Growing your subscriber base. In my previous life as a marketing manager, I executed email marketing campaigns regularly. Now What?
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2009
    [Analytics] An Indispensible Guide for Email Marketing
    This eBook covers nuts-to-bolts of email marketing, including (but not limited to): Ideas on content Design suggestions How your email is seen in the inbox Analytics SEO Using social media Encouraging sign-ups Growing your subscriber base. In my previous life as a marketing manager, I executed email marketing campaigns regularly. Now What?
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 24, 2014
    [Analytics] The smarter way to collect content
    Importantly it also gives exhibitors live analytics into what content is being collected and shared and by whom. 'Sharing content at events was stuck in the past. Not anymore. While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. Discover.
  • TOMORROW PEOPLE  |  MONDAY, JULY 16, 2012
    [Analytics] No Such Thing As a Free Burger?
    The result is a shortfall in search, analytics, social media and inbound marketing skills. Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. Date: Friday, 27 July. Time: 4pm onwards. Tel: 0121 771 0315.
  • HUBSPOT  |  SUNDAY, JULY 29, 2012
    [Analytics] The B2B Marketer's Blind Spot and Other Marketing Stories of the Week
    He discusses the transformation of the B2B marketer's focus, saying the process is changing faster than marketers can keep up with; more and more marketers are being held to direct revenue growth goals, as opposed to less tangible analytics such as reach or awareness. Oh man, how good does that egg look? It got me thinking. Alright then.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Analytics] Five Ways Marketing Automation is Transforming B2B Marketing
    Marketing metrics and analytics: It’s not just about tracking to prove ROI but how to improve ROI. But B2B marketers are also focused lead nurturing, lead scoring and marketing analytics to maximize impact and return in our new buyer-driven environment. Because of this there must also be change in how we market and sell to them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 23, 2013
    [Analytics] The Six Signs of an Authoritative Blog
    To do that, you don’t need access to the Google Analytics account of that blog (that’s impossible unless you are an IT genius, LOL). By Obaidul Haque, {grow} community member. For many reasons, blogging remains one of the most important components in a search and social media marketing strategy. The Importance of Authoritative Blogs .
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 2, 2011
    [Analytics] 4 Trends Shaping B2B Marketing in 2011
    mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Wiley, 2011). Follwer her on Twitter @marketingprofs. Like at the start of a new year. Social media = Lots of room for improvement. Why is that? Content isn’t enough. ”).
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Analytics] Buyers to Marketers: Don’t Call Me, I’ll Call You
    am a digital and B2B marketer with a background in online media and analytics. “Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. Being discovered (search and PR).
  • BIZNOLOGY  |  TUESDAY, OCTOBER 22, 2013
    [Analytics] Google Hummingbird is eHarmony for Search
    Join Google Analytics and fully implement tracking software on all the sites you have access to. 'Photo credit: Wikipedia. am back in the dating pool and have really enjoyed hearing everyone’s war stories. ” Google feels the same way. ” Poor Google, always falling for the bad boys. Google’s become pretty cynical.
  • BLOG MY CALLS  |  WEDNESDAY, AUGUST 14, 2013
    [Analytics] How Call Tracking Can Help Direct Mail Firms Get More Clients
    This means that you can provide your clients with a username and password to an exclusive analytics that has your branding! 'We work with a lot of direct mail agencies. These agencies routinely tell us that call tracking helps them get more clients. These direct mail agencies make more money because they use call tracking. That''s powerful!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Analytics] Rise of the Marketing Platform
    And, as Scott points out, having only a few standard platforms will actually encourage innovation and diversification in the marketing experiences category, since the platforms provide a foundation for common management of data, process, operations, and analytics. 'Author: Jon Miller I’m about to make a staggering statement. Ready for it?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 9, 2012
    [Analytics] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
    can't think of any products that recommend the right marketing programs, but proper analytics can identify patterns that reveal opportunities, and it’s perfectly conceivable that a rule-based system could check for known issues and make recommendations. I don’t know whether to laugh or cry. It’s really nice. think not.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 12, 2012
    [Analytics] Are You Making These Costly Holiday Mobile Mistakes?
    Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report? Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 6, 2012
    [Analytics] Optimizing your site information architecture (IA) for Panda
    In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. But sometimes it’s not that easy to retire pages. Conclusion.
  • LOOPFUSE  |  TUESDAY, JANUARY 8, 2013
    [Analytics] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
    By applying intent detection, automated follow up, and analytics, companies are able to take advantage of social media to acquire new customers.  Nearstream We are excited to announce that LoopFuse and Nearstream are merging into one company. Nearstream is currently in a limited release beta and you can sign up to try it by clicking here. 
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Analytics] Savvy Week in Review: April 29th
    How to track Social Media within Google Analytics by Dan Taylor on @tnwsocialmedia. Step-by-step on just what it says: how to track social media with Google Analytics. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? Typical. Crazy. Have a great weekend! by @markwschaefer.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [Analytics] 5 Strategies that Fuel the Sales and Marketing Machine
    Marketo’s own lead management process – and sales and marketing philosophy – is driven by the same technology that we sell, a lead management , sales insight and revenue analytics platform. by Andrew Spoeth I was recently thinking about an event I attended in January. The event was, however, subtly different. don’t work in sales.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 5, 2013
    [Analytics] Why Marketers Shouldn't Act Like the Federal Government
    We fail to use web analytics and call tracking tools to measure ROI in real-time. 'The Federal government has a unique solution to every problem that it faces. It doesn''t matter if the problem is related to infrastructure, gun violence, economic issues, immigration, healthcare, or something else, the solution is the same: throw money at it.
  • BLOG MY CALLS  |  THURSDAY, APRIL 11, 2013
    [Analytics] 5 Ways to Create a Culture of Content Marketing at Your Company
    During company meetings share Google Analytics reports with them. 'The importance of content marketing and inbound marketing are widely known. Basically content is the new SEO. The more fresh content you have on your site, the more Google respects your site, and the higher you''ll rank. 1) Everyone writes. billion. 3) Hire an actual writer.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 11, 2014
    [Analytics] Jeff Ogden of Find New Customers forming the Tampa Chapter of Business Marketing Association
    BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: Customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marketing communications, and analytics. I need board members. Watch “ What can the BMA do for you?
  • VIDYARD  |  WEDNESDAY, MARCH 19, 2014
    [Analytics] Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse
    Narrowcasting and humor aside, Taulia doesn’t just make great video spoofs, they also capture hundreds of leads, track audience attention span, measure total revenue for video, and plan out future content based on their viewership analytics. That’s why we were so impressed with Taulia. What’s so different about Taulia?
  • PAUL GILLIN  |  THURSDAY, JULY 29, 2010
    [Analytics] Content Curation on Steroids
    CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making. All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 world. That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. This task has never been easy to automate.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Analytics] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” 'Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 15, 2011
    [Analytics] Top 40 Twitter Feeds You’re Not Following
    Vicky Brock – A board director for Web Analytics Association, Vicky provides keen insight into web analysis. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Analytics] The TOP 25 Must-Read Internet Marketing Blogs
    Blogs on Analytics. This is literally the best internet marketing blog on digital marketing analytics. 'If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list. Image credit: Statista. SEO Blogs.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 10, 2013
    [Analytics] Social Data, Structured Data & No Data: SMX East 2013
    Search marketers are justifiably frustrated with the removal of keyword data from analytics, but the great news is all is not lost. On top of that, analytics can still provide internal search data and of course, Bing and Yahoo keyword data. 'Last week I headed south to New York City to speak on a panel at SMX East. Social Data.
  • HUBSPOT  |  TUESDAY, MAY 7, 2013
    [Analytics] Has Social Media Marketing Lost Its Way?
    At the same time, pressure to deliver results made businesses put all of their focus on driving a large numbers of clicks and activity -- analytics that may look good on a chart but are short-sighted when it comes to measuring true social impact. 'The first time I ever tweeted about a company and got a tailored response felt like serendipity.
  • PUZZLE MARKETER  |  THURSDAY, JULY 26, 2012
    [Analytics] Marketing Automation, Set It and Forget It
    ” Identify Customer Intent – Some marketing automation solutions can integrate with analytics tools so you can see exactly what content they care about. Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 17, 2009
    [Analytics] Marketing Analysis: Foundations for Great Analysis
    Without the right data, analysis is impossible, so this forms the first key area to evaluate, even before looking at any reports or analytics. One of the most commonly cited benefits of implementing a marketing automation system is the opportunity to improve your organization’s ability to analyze marketing effectiveness.
  • HUBSPOT  |  SUNDAY, OCTOBER 14, 2012
    [Analytics] Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week
    Tips for Creating an Analytics-Driven Marketing Culture, From MarketingProfs. Closely tracking analytics enables innovation and efficiency among your team. If you’re interested in reading all six tips for creating an analytics-driven marketing culture, check out the full story here. It’s “Top Heavy 2? Yes, you read that right.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 7, 2011
    [Analytics] 7 Ways to Take Your B2B Marketing Mobile
    Review your analytics. Understand if mobile is impacting your marketing and make decisions based on analytics. Within the last few years, the use of mobile technology in the workplace has risen dramatically. So how should your business plan for the impact of mobile on B2B marketing? Provide mobile-friendly marketing content.
  • CRIMSON MARKETING  |  MONDAY, JUNE 23, 2014
    [Analytics] Kay Kienast, Xerox’s SVP Marketing and Sales Strategy: Morphing From Technology and Corporate Marketing to “Revenue Marketing” [Podcast]
    Dashboard Data: Kay reveals the three types of analytics that must be incorporated in your technology marketing dashboard in order to determine what performs and shows how to make early predictions for quarterly revenue. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Analytics] The Role of Marketing in B2B – What Should It Be?
    It comes from the rigors of analytics, message testing and keyword analysis. The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. “Why?&#
  • SYNECORE  |  TUESDAY, APRIL 2, 2013
    [Analytics] How to Use Video Marketing To Get More Sales and Increase ROI
    Reduced Bounce Rate - The longer a prospect is active on your site provides more in-depth analytics for the sales team. We recently posted a video on our Marketing Technology for Growth blog: Should Video Marketing Be your Next Move? At SyneCore, we’ve been using videos in our marketing campaigns for the last Year. Why Video Marketing Works.
  • B2B VOICES  |  FRIDAY, AUGUST 10, 2012
    [Analytics] A B2B Summer Reading List
    ” One key takeaway for me from the article — there will be plenty of job opportunities for marketing analytics in the future. This past July, I traveled to Chicago with my wife and kids for our first family trip back to the United States since our move. The beach.time to relax with some B2B reading. Still have doubts?
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Analytics] Are you a social media marketing hunter?
    Or maybe while they might not be actually blogging or tweeting or on message boards, perhaps they’re just vanity-searching on Google or keeping track of things said about them on Google Alerts or through a third-party tracking or analytics software. 'This is the next in the series, including Are you a social media forager?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Analytics] Simplest marketing question may be the most difficult
    WEB ANALYTICS: Traffic to our new website must increase 15% year over year and with a 25% increase in the time spent on the site by new visitors. 'By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. How would they judge this as worthwhile?
  • VISIONEDGE  |  TUESDAY, NOVEMBER 19, 2013
    [Analytics] 3 Attributes to Extend Your CMO Longevity
    They also tend think more like business-people who are able to provide strategic direction and use data and analytics to make fact-based decisions.  . 'As 2013 winds down and we prepare to enter 2014, there are bound to be a few changes in the CMO line up. You say, that’s not news, CMO tenure is always a bit tenuous. Customer-centric.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Analytics] Executives long for “customer-activated company” but social media is a stumbling block
    Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Guess what?
  • WWW.BRAINSHARK.COM  |  THURSDAY, OCTOBER 31, 2013
    [Analytics] Selling the Pitch: 3 Lessons for Sales Reps from the World Series - See more at: [link]
    Brainshark On-Demand offers an array of analytics options including automatic view receipts from individual pieces of content, and more in depth reports that provide insight into retention, and the best times to send content. Content Analytics. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. October 30, 2013 09:57 AM.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Analytics] The Content Marketing A-Team
    This person also needs to be analytical as they report out on the success of your content marketing efforts in general and also identifies the content that drives the highest reach, engagement and conversion. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.”
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Analytics] Marketing Dashboards
    For example, when an email campaign is launched, a landing page is posted, a web form created, or a search campaign initiated, being able to quickly run a dashboard of critical metrics on that marketing initiative is important to building a culture of marketing analytics. Response, is also critical to measure.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Analytics] The History of SEO, and a Glimpse Into Its Future [SlideShare]
    Have you checked your analytics to find out how much traffic you’re getting from mobile? 'It’s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. Search engines have changed how we discover information.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 19, 2013
    [Analytics] Study: 32% of SMBs Spend Less Than $100/Month on Marketing
    Enter call tracking and Conversation Analytics sales pitch here). The agencies that have data at their disposal--web analytics and call tracking data--are the agencies that can persuade a local business to work with them. And with Conversation Analytics you can even track how many appointments or purchases you generated for them.
  • BIZNOLOGY  |  TUESDAY, JULY 23, 2013
    [Analytics] Google chooses speed over content from sites
    But, until then you can work on making Google your BFF — first, go sign up for Google Analytics and get to know it some — and see if you can tie it into your site; or, if you already have, you can learn a little more as to what Google cares about — look at Google Analytics as a type of mirror for you. 
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 29, 2013
    [Analytics] Does Your B2B Marketing Consultant Have an Agenda?
    Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun!
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Analytics] What to Consider Before Your Web Site Launch or Redesign
    We are seeing many more marketers using multiple analytics tools – including those from companies such as Hubspot, Demandware, and Google – on their sites. David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. How has B2B site development evolved over the past year or two?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 12, 2012
    [Analytics] My Business Website: Content for Customers… or SEO?
    His area of expertise includes project management, list management services, SEO and social media analytics. Should my business website focus on keywords and getting search engine results ? Or quality content for customers ? ” The challenge: You want to make sure that your business website is fresh, attractive and informative.
  • VIDYARD  |  SUNDAY, SEPTEMBER 15, 2013
    [Analytics] Give Your Email Marketing a Video Boost with the Vidyard App for ExactTarget
    After including your link, you can track in-depth analytics on who views your video and how much they watch or re-watch. 'As a direct line to your customer, email is perfect for communicating with your target market, but it can be pretty static. Templates and witty copy can jazz things up a bit, but the real magic happens when you add video.
  • LOOPFUSE  |  TUESDAY, SEPTEMBER 14, 2010
    [Analytics] Know Thy Customer « Loopfuse Marketing Automation Blog – The Mouth.
    Know Thy Customer September 14th, 2010 by Marcus Tewksbury For a while now we’ve all heard plenty about how the emerging trend in marketing is moving towards “content marketing&# or the creation of custom pieces aimed at generating a relevant engagement at a specific point of time. This is the key starting point for any content strategy. 
  • INBLURBS  |  THURSDAY, AUGUST 1, 2013
    [Analytics] Is Content Marketing the New Home for PR Professionals?
    These companies will need people who can effectively use search engine optimization (SEO) strategies, social media networks, Google Analytics, and email outreach to reach their target audiences. 'The rapid growth of content marketing is increasing demand for PR professionals. Five Tips for PR Specialists in the Age of Content Marketing.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Analytics] How to Use the New Twitter Archive to Analyze Your Marketing Tweets
    What you don't seem to get in this download is any sort of analytics (such as clicks on your tweets, etc.) Coupled with your closed-loop marketing analytics , use your Twitter Archive to zone in on times when you've noticed a spike or deficiency in your referral traffic and leads from Twitter. So let's put it all together in one place.
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 10, 2014
    [Analytics] 3 Tips to Make the Most of Your Display Ads With Smart Design and Testing
    Because display ads tend to trigger a more creative side in marketing teams, marketers may feel they can be less focused on analytics and pay more attention to qualitative decisions such as colors, taglines, animation, etc. Make sure you have a smart mix of both creative and analytics when launching a display ad campaign.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    As a bonus tip, take a look at your site’s analytics (Google Webmaster Tools offers great insight as well) to see what keywords consumers use when on mobile versus desktop. Mobile is always on for consumers, so marketers need to make sure their mobile search strategies are reaching people in these different search contexts.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Analytics] Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
    Even if you use Google-owned website analytics like Google Analytics, you no longer have access to specific keyword information about how those searchers discovered your website. To address the specifics of our analysis, the following data is based on 5,644 HubSpot customers who use HubSpot’s analytics package on their website.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Analytics] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    My go-to strategy for checking a user’s influence is looking at their social authority score, which is computed through analytics tools. Social 'While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles.
  • HUBSPOT  |  FRIDAY, MAY 11, 2012
    [Analytics] 5 Ways Marketers Should Be More Like Bob Marley
    Use marketing analytics to learn more about the behavior of your contacts, and bring constant value to them. Today marks exactly 31 years since the death of reggae legend Bob Marley. It's a day that an increasing number of people will recognize thanks to Marley , the documentary by Kevin Macdonald that shook up the movie scene this spring.
  • HUBSPOT  |  TUESDAY, NOVEMBER 23, 2010
    [Analytics] How to Determine Which Social Media Site is Right for Your Business
    Make sure you have closed loop website analytics in place to help you track the traffic, leads, and of course, sales that come from social media so that you can evaluate the results. Not every social media site is right for every business. Your customers and potential customers may not all be using Twitter or Facebook. Steps to Get Started.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Analytics] 3 Ways Marketing Automation Can Make You a Better Marketer
    Better data-based insights: Analytics is where the rubber meets the road on sales and marketing campaigns. Here are some of the ways marketing automation data and analytics suites can help sales and marketing execs optimize performance: Site analytics, including who’s coming to your site, how they got there, and what they did.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 22, 2011
    [Analytics] How to Sell Digital Marketing to the C-Suite
    Next, dive into analytics to determine what visitors from Facebook are doing on your website. Emphasize marketing analytics. To measure success of digital marketing, ensure you have marketing analytics in place  capable of assessing each area from milestones to inquiries and eventually to sale. Align with company goals.
  • B2B VOICES  |  WEDNESDAY, JUNE 29, 2011
    [Analytics] Trendsetting: Are You Ready for These Five Trends?
    There’s a very interesting blog post in today’s WSJ Tech Europe on five trends to watch for in the coming five years. Disruption to Business plans. Big Data. Internet of Things. Privacy. Talent Management. You should take the time to read the post now and then come back here to add your thoughts. The problem is two-fold: 1. Lots more.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, JANUARY 3, 2014
    [Analytics] Small Business Websites Aren’t Immune from Google Penalties
    Look at your Google Analytics and Webmaster Tools (WMT) — Both of these tools work together. Most of the small business owners I work with know about Google Analytics, but not about WMT. '“First you will come to the Sirens who enchant all who come near them. ” — Book XII, The Odyssey , Homer. Panic ensues.
  • VIDYARD  |  WEDNESDAY, AUGUST 6, 2014
    [Analytics] 5 Reasons Why Your Intelligent, Hard-working, Good-Looking Self Should Attend Ignite
    With a whole day devoted to best practices, we’ll show you how to create video content for all stages of the sales cycle, establish a storytelling culture, how to make the best use of video analytics. 'Hello friends! Here’s why: 1. You’ll step up your marketing game. Unsure of how to incorporate video into your lead scoring model? Right!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 1, 2010
    [Analytics] A Careful Approach to Prospect Personalities
    If we look at the four types of personalities: the amiable, the driver, the expressive and the analytic, its easy to compare these to the people you are getting on the phone. The analytic typically works more slowly and carefully than Drivers. Thanks Jill! How do we address this? By comparing time zones to social personalities.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Analytics] 19 Excellent Guides to SEO Link Building
    Addressing the (justified) paranoia caused by Google’s nasty Penguin, Marcela De Vivo recommends a handful of ways to avoid trouble, like auditing links monthly and creating Google Analytics Alerts for triggers such as “Google Organic Traffic decreased by more than 5%.” But like SEO more generally, it has evolved. ”).
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Analytics] From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars
    We took online marketing activities, leveraged their analytics and optimized – measure, take action and repeat. Tweet I can’t stress this enough: when it comes to marketing, if we’re not constantly learning, we’re going to find ourselves left behind faster than ever. This year’s B2B Lead Roundtable webinars are testament to that.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 8, 2011
    [Analytics] The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
    Even the most ambitious vision articulated by the vendors – radically more integrated, analytically-driven marketing management – won’t really change their sector of the marketing automation industry. Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. It doesn't need exaggeration.
  • HUBSPOT  |  FRIDAY, JUNE 25, 2010
    [Analytics] 10 Common Website Mistakes and How to Fix Them
    Website Fix #3: Think about (or look at using analytics) the words that users might searching to find you. Not Using Analytics. Website Fix #10: Install and start using an analytics program. To learn how to use analytics more effectively, take a look at HubSpot's Web Analytics Marketing Hub. if they are too long.
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