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  • THE POINT  |  MONDAY, MAY 14, 2012
    [Analytics] New Report Confirms Immaturity of Most Marketing Automation Deployments
    Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates. To those of us who work in and around marketing automation every day, none of the results are startling. cross-sell and up-sell). ” – Manager of Email Marketing, Large Online Retailer.
  • SYNECORE  |  THURSDAY, SEPTEMBER 12, 2013
    [Analytics] Visual Social isn't Vanity, it's Vital.
    At a recent networking event I attended, I raised the question of why it''s difficult to access metrics from visual channels (particulary Instagram) on a large amount of analytics platforms. And because of that "we don''t monitor Instagram analytics because they are just another vanity metric.". test.". The like/favorite/rating. 3.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Analytics] 42 B2B Marketing Acronyms and Abbreviations
    GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), F500 : Fortune 500.
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Analytics] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    Data quality – as necessary, modification and assessment of Google Analytics tracking, implementation of data append/enrichment services, removal/cleansing of bad/duplicate/invalid lead information, proper segmentation of old/low quality data. This blog post is not targeted to the Seeking Alpha crowd. Governance assessment.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 12, 2016
    [Analytics] How Talent, Data and Technology Foster Marketing Team Optimization [Interview]
    HOW COULD MARTECH POTENTIALLY HELP B2B MARKETERS BETTER UTILIZE THEIR DATA AND ANALYTICS? MarTech is an enabler for data and analytics. For analytics, MarTech can help with visualization and advanced analytics (e.g., However, it can be challenging for enterprises to deliver on these key drivers of success.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Analytics] 10 Trends That Defined Digital Marketing in 2016
    Big Data and Real-Time Analytics. Many advances in big data have changed that and made finding meaning in big data more accessible with tools like real-time analytics, predictive analytics , and advanced marketing automation. If you’re worried you might have missed something major this year, we have you covered. Wearables.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 9, 2016
    [Analytics] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    Build a Foundation in Analytics. ” In other words, as you consider your analytics, make sure you bring things back to the company. Going forward, analytics will play a critical role in measuring ROI and hitting your revenue goals, which executive leadership will be interested to see. Your banking app is clunky.
  • THE POINT  |  TUESDAY, AUGUST 11, 2015
    [Analytics] Quit Obsessing About the Customer Journey
    These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters. Well, not so fast. No two customer journeys are the same. 2. If he visits 5 Web pages?
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Google Analytics. Google Analytics provides a wealth of data at your fingertips. The hardest part may be focusing on what exactly you need and figuring out how to measure effectiveness for particular tactics.) If you do nothing else, install Google Analytics on your website. On-Site Tools. Moz’s Open Site Explorer. Hotjar.
  • VIDYARD  |  THURSDAY, APRIL 21, 2016
    [Analytics] Why Knowledge of This Might Be All the Power You Need for Better Leads
    It does this by coordinating your strategy, content, technology and analytics so that your organization can better understand your audience’s digital body language and deliver the right message at the right time to the right person at every stage of the buying process. Knowledge is power. Psst … Altium knows this !). Sign Up Now!
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] Buzzwords in Marketing Automation: Search Engine Optimization (SEO)
    Most website owners use Google Analytics or other similar tools to track their results. They see immediate cause and effect results for their SEO campaigns, but they don’t get long-term results with these analytics. Marketing automation tools provide tracking options that you can’t get with traditional analytics software.
  • SAZBEAN  |  FRIDAY, AUGUST 5, 2011
    [Analytics] Targeting Ads Without Stalking Customers
    It involves using data modeling and predictive analytics to do real-time precision targeting. Unfortunately, most customer retargeting today is done by blunt force. Targeting companies simply serve ads to consumers who might be interested based on demographics, click behavior and browsing history. But there is another way. News & Notes
  • SAZBEAN  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] 7 Simple Ways to Attract More People to Your Blog
    There are few things more frustrating than pouring your blood, sweat, and tears into a masterfully crafted blog post only to see the analytics at a standstill days after posting. Blogging is an art and it takes practice to really get right. Here are a few tips for bringing more people to your blog, consistently. 1. Content Strategy
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Analytics] 11 Reasons Your LinkedIn Company Page Sucks
    You're Ignoring Your Analytics: Make use of your LinkedIn Company Page's built-in analytics tools to measure and improve the effectiveness and performance of your page. Up until recently, the value of a LinkedIn Company Page was minimal. 11 Reasons Your LinkedIn Company Page Sucks. 1. How does your LinkedIn Company Page stack up?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] 4 Attributes of Your Next Content Marketing Superstar
    Starting with workflow through to publishing, promotion and finally, analytics. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. IDC, Kenan Systems, Prospero (mZinga) and Millipore). improving SEO and customer service. ?building
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics] Growth Hackers And The Marketing Wake Up Call
    According to Wikipedia, “ Growth hacking  is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. ” . Strategy
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Analytics] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Analytics] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of August 25, 2012
    eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 10, 2015
    [Analytics] Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)
    Analytics – goals, annotations, customize tracking, strategy is built off of this data. Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. Look at everything before you create the page. 
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Analytics] The 5 Social Media Metrics Your CEO Actually Cares About
    If you''re not using HubSpot''s software, you can get a reasonable amount of data to help you decide where to spend your time using Google Analytics. Within Google Analytics, there are both site referral reports and a report called ''Social Activities.'' This is Brian , our CEO. He''s also a data guy. Hey Brian! Nice Sombrero!"
  • THE POINT  |  THURSDAY, NOVEMBER 10, 2016
    [Analytics] Video Tech Company Leverages SEM to Drive Enterprise Leads
    From Day One, we had very specific goals for the campaign – not just for impressions and clicks, but actual ROI,” commented Nikhil Teckchandani, JW Player’s Director of Digital Analytics & Strategy. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 11, 2013
    [Analytics] How to Blog without Boring Readers in the Holiday Season
    Check out blog analytics to see what is trending and adapt your own blog entries to have more SEO opportunities. How do you blog about the Holiday Season – without boring your readers? It’s no secret that the holidays are upon us! So what does the holiday season mean for your blog? Several things! Photo Source).
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2016
    [Analytics] Earned-media micro-influencer marketing master class
    Track using site analytics tools. Google Analytics tracking code in the SMNR. Server-side analytics tools: AWstats, Webalizer. Google Analytics is becoming more SM-savvy. My goal? Shashi’s class is as amazing and as popular as he is. Micro-Influencer Marketing is 1% Inspiration, 99% Perspiration. Tell, don ’ t sell.
  • FATHOM  |  WEDNESDAY, JANUARY 21, 2015
    [Analytics] Marketing Confessions: Numbers Sometimes Lie (Shh, Don’t Tell Anybody!)
    But in all the hype about automation, data, analytics and tracking, it’s easy to forget  numbers sometimes don’t mean anything , to paraphrase data scientist Cathy O’Neil of Mathbabe. Analytics / Big Data Digital Marketing investments KPI marketing ROI Let’s talk investing. We’re all in agreement, right?
  • HINGE MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Analytics] 5 Traits of Effective Agile Marketing
    Today’s marketers must possess a blended skill set that draws from both creative and analytical dimensions. If you are like most, you’ll have a biased towards being “more creative” or “more analytical” However, both dimensions must be leveraged if marketers are to succeed.
  • B-TO-B LABS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Analytics] Assessing the Business Value of Social Media
    Tags: Digital Planning Social Media Uncategorized Analytics CMO Strategy
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Analytics] How Closed-Loop Marketing Works
    Here is what that data can look like, depending on your marketing analytics software. Below, you see a screenshot of HubSpot’s traffic by channel, brought to us by the marketing analytics tools of HubSpot's softare. The tracking token is added to the end of a link, allowing your analytics tool to pool a certain group of traffic.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Analytics] Social Media? #WTF
    And finally, I’ll talk about how we need new marketers with digital, analytic and social conversation skills to help drive reach, engagement and conversion of loyal customers and fans of our businesses… WTF " href="[link] target="_blank">Social Media? # WTF. View more PowerPoint from Michael Brenner. Photo Source. Social Media
  • CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Analytics] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    Get your marketing analytics in place. The days of marketing as a necessary cost center are numbered. Today, marketers must demonstrate how marketing will contribute to the company’s top-line revenue growth, or be prepared to change careers.      . CMOs and Marketing VPs need to step up and take responsibility for revenue production.
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Analytics] 6 Characteristics of Social Media Winners
    Analytical. What are the qualifications for such a role? Answers are likely to vary widely based on knowledge, perspective, industry etc., Smart. Subject matter knowledge is essential. Interns don’t cut it ; social media success requires at least some level of expertise about one’s company and industry. Engaging. Empathetic.
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Analytics] 6 Different Ways to Organize Your Marketing Stack
    The top tier of the stack is team collaboration, followed by a second tier for prospecting, a third tier (split in two) for website and inbound marketing, and a fourth tier for analytics. As a B2B marketing analytics company, Bizble’s entry also included one of its own tools at the analytics level. Acquia: Four Shelves.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Analytics] Digital Marketing 2016: Top 100 Influencers and Brands
    Measurement, analytics, statistics, quantification, optimization – these are the stuff of proven strategies. Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics. Google Analytics. WHAT ARE THE EXPERTS SAYING? Jeff Bullas  – CEO at  Jeffbullas.com Pty Ltd.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [Analytics] Igniting Outsized Revenue Growth in 2011
    That’s what senior executives expect and view as a key competitive differentiator, according to a new global survey: Analytics: The New Path to Value. Revenue Performance business imperative for growth demand chain marketo revenue cycle analytics revenue performance revenue performance managementCommit to Transformational Change.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Analytics] The Future of Chatbots in Marketing [YouTube Live Event]
    As Chief Analytics Officer and VP of Product, Colin employs data to drive better decision making across businesses of all sizes, including high-growth start-ups & large corporations. Prior to Slack, he helped build Twitter's analytics products & quick promote tool for small businesses. So, what does this mean for your job?
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    They started to incorporate data mining and marketing analytics into their strategies, using sophisticated tools to gather and make sense of all of this valuable marketing intelligence, and to then use it to make smarter, more focused marketing decisions. Here’s a tip: When it comes to marketing your business, leave your “gut” out of it.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 29, 2015
    [Analytics] 10 Marketing Leaders Distinguished by Industry Expertise
    Industry: Analytics & Business Intelligence: Business intelligence research shows that the majority of Best-in-Class organizations (79%) have an executive level champion for data strategy. How important is integrity in marketing? Name: Elissa Fink, CMO of Tableau Software. You can follow her on Twitter via: @ElissaFink. Industry: Retail.
  • VIDYARD  |  MONDAY, OCTOBER 31, 2016
    [Analytics] Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
    Vidyard achieved the highest score for current offerings among all participants in the report, landing highest possible score for 23 of the 39 criteria, including administration, syndication and distribution features, sales enablement workflows, enterprise application integrations, reporting and analytics, global support and security.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 2, 2016
    [Analytics] How To Project SEO Content Marketing Goals & Performance
    Google Search Analytics. more ideal solution for projecting traffic based on search estimates is through Google Search Console’s Search Analytics report. Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. Brand Engagement.
  • B-TO-B LABS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Analytics] Assessing the Business Value of Social Media
    Digital Planning Social Media Uncategorized Analytics CMO StrategyI guess it’s not surprising that marketers still find themselves justifying social media spend/plans to others in their organization. 
  • BIZNOLOGY  |  THURSDAY, MARCH 12, 2015
    [Analytics] Aided by Big Data… location is everything!
    Location intelligence takes business intelligence to another level by infusing reports and dashboards with better visualization and analytical capabilities. Last year one of my Marketing students approached me for advice about a new business opportunity that she was considering. Today, I would have presented a more complete solution.
  • LEADERSHIP  |  WEDNESDAY, MAY 13, 2015
    [Analytics] CMO Spotlight: “Get to the Future First”, says Keith Weed, CMO, Unilever
    Brand Marketing Strategy Digital Marketing Inbound Marketing analytics audience engagement brand marketing buyer behaviour cmo corporate social responsibility customer experience home lead generation campaigns personalized marketing“It used to be that big eats small. But now it’s a world where fast eats slow. Having spent $7.6
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Analytics] Get & Keep Customers with iPhone Apps
    Analytics Pro. With Analytics Pro, you can easily track website visitors, top content and the source of referrals. The app, though it’s $6.99, is a nicely bundled mobile package of Google Analytics and can report on multiple Google Analytics accounts. Thanks, Henry. We’re big believers in mobile. Facebook.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Analytics] Marketing’s Broken Foundation: Measurement
    Data is the foundation for analytics. Analytics is the foundation for marketing driven by data and insights. When you start with bad data, you get erroneous insights and your marketing goes in the wrong direction. recent research result from ITSMA and Vision Edge Marketing is eye opening. You Don’t! Step 1. Step 2. Step 3. Yikes!
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Analytics] The Top 9 Ways To Increase Your Reach With Paid Social
    While reviewing your analytics, if you see a post that could use some extra eyeballs or could potentially go viral based on the current organic reach, click the Boost Post button and you’ll be shown audience targeting, scheduling and budgeting options you can choose from to promote your posts. Boost posts when you create them. Photo Source.).
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics] Are Smartphones Making Us Stupid?
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. wouldn’t recommend it).
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Analytics] The Death of Desktop, in 5 Charts
    Earlier this month, comScore, a media analytics company, released  its annual report  on cross-platform media usage. Last year, the five major players of the PC industry—Dell, Microsoft, Lenovo, Intel, and Hewlett-Packard—joined forces on an ad campaign to promote the advantages of desktop computers. It was nothing short of  cringe-worthy.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Analytics. Reporting and analytics are where the art of marketing meets the science of marketing. Pricing.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 26, 2015
    [Analytics] How to Integrate Video into Your Facebook Marketing
    Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. Debbie is the President of Social Hospitality. services. Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 2, 2010
    [Analytics] Oracle Buys ATG: Bad News for Marketing Automation?
    Since Oracle is already strong in offline ERM and offline analytics, ATG leaves Oracle just one slice short of a pie. In other words, Oracle needs a Web analytics product. So… Oracle bought ATG today for $6.00 per share or, as the press release puts it with charming nonchalance, “approximately $1.0 nuff said. So much for the obvious.
  • OPENTOPIC  |  MONDAY, JANUARY 23, 2017
    [Analytics] Ad agency deploys “smart” digital billboard using Milestone IP video
    COPENHAGEN — January 12, 2017 — Milestone Systems open platform video management software is being used to deploy a unique, video-analytics-based, “smart” digital billboard advertising solution. Brands & Marketers
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Analytics] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    Analytics Tools. 16) YouTube Analytics - With YouTube Analytics -- which they revamped about a year ago -- marketers can measure the effectiveness of their videos just like any other content they create. Happy Thanksgiving, everyone! And the easier we make our jobs, the more time we can spend with friends and family. Maybe.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Analytics] The Role of Marketing in B2B – What Should It Be?
    It comes from the rigors of analytics, message testing and keyword analysis. The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. Lead innovation.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] You’re Blogging It Wrong: 5 Common Content Mistakes
    Consider your blogging strategy to be a way to bring in new visitors and turn them into returning visitors willing to share your content with others, listen to what matters to your audience, don’t try too hard to write original topics for every post, learn from your past analytics, and value what you do for what it is. You’re busy. Takeaway.
  • ANNUITAS  |  TUESDAY, JUNE 2, 2015
    [Analytics] 3 Major Marketing Automation Misconceptions
    I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Sounds great, right? Marketing automation is also not a content generator-.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 22, 2016
    [Analytics] Snapchat for the win
    Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Of course you are. Of course you are.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 13, 2011
    [Analytics] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
    Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization),  marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results. Marketing Copywriting.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] Digital Marketing – What Are The Top Goals And Challenges?
    Web analytics. Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. This was reported as the number one challenge by 15% of the digital marketers surveyed. The top tools used by digital marketers included.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 11, 2016
    [Analytics] How Brand Storytelling Redefines the Marketing Budget
    Time from concept to completion on promotional material often becomes longer, audience interaction and nurture becomes paramount, analytical approaches have to take a step to the left, and the marketing budget is completely flipped on its head. Marketers love their processes. Follow the Money. Mapping Budget to Your Story. Marketing ROI
  • SYNECORE  |  THURSDAY, APRIL 17, 2014
    [Analytics] How to Transform Yourself into a Marketing Technologist
    In an age where virtually every marketing initiative is quantifiable, having a basic grounding in statistics, logic and analytics will help you meaningfully interpret data so you are better able to translate your findings into actions that will refine existing campaigns and shape new ones. Here’s the crux of my argument. Make it Happen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] Four reasons why traditional book publishing is dying (and what’s next)
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. The virtures of a sub-premium dating service.
  • TONY ZAMBITO  |  SUNDAY, MARCH 6, 2016
    [Analytics] 4 Myths Preventing True B2B Customer Understanding
    Such as: To confuse a preponderance of data analytics, for example, that is focused on confirming current assumptions as “new” customer insight. by Alex Auda Samora. There is a big problem when it comes to B2B customer research.  And, most B2B executives may be unable to see or recognize the problem.  What is this big problem? Enjoy.).
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Analytics] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Santi Subotovsky identifies “five key elements of an effective content marketing strategy, along with a list of applications to help marketers execute on each element,” from content curation and creation through workflow management (where “platforms such as Kapost and Zerys can help”) and analytics. How I.T. Amanda F.
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Analytics] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    Take the time to understand the analytical tools at your disposal on whichever social platforms you advertise, and then use them on a consistent basis. An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. increase from 2014. But how do you get started? Enough said. 4.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Analytics] Social Pro | A New Way for Staffing Firms to Use Social Media
    content developer that has a strong analytics background to understand what type of articles were successful in the past and a futuristic outlook to forecast what will be successful in the months to come. Custom call-to-action banners connected to Google Analytics to track conversion rates. Why We Created Social Pro. What Do You Get?
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Analytics] How To Evaluate Software Integrations: 3 Important Considerations
    For example, imagine implementing a new analytics tool that is meant to help your sales team access data about their key accounts. We’ve all been there. This makes sense. No one wants to deal with the consequences of implementing a product that is disconnected from other critical systems — duplicate data, manual work, and incomplete insights.
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Analytics] How To Evaluate Software Integrations: 3 Important Considerations
    For example, imagine implementing a new analytics tool that is meant to help your sales team access data about their key accounts. We’ve all been there. This makes sense. No one wants to deal with the consequences of implementing a product that is disconnected from other critical systems — duplicate data, manual work, and incomplete insights.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 5, 2016
    [Analytics] Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
    Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. None of that matters, according to Engagio ’s Jon Miller, because ABM is dead. But I digress.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 21, 2012
    [Analytics] 4 Tips For Successful Demand Generation
    With an understanding of the buyer’s behavior, we can determine through advanced analytic models, which of those buyers are at a stage in their buying process where they are ready to engage with sales. I have been writing about Demand Generaton and Demand Management since I started blogging a few years ago. Successful Demand Generation
  • VIDYARD  |  WEDNESDAY, FEBRUARY 17, 2016
    [Analytics] New from Forrester: Building a Predictable Lead-To-Revenue System
    Forrester suggests that it is, in fact, feasible to accurately predict the outcome of your marketing efforts if you take an analytical approach to understanding the key performance drivers. There was a time when marketing was considered a cost center. But with increased recognition comes increased pressure to deliver on specific results.
  • 6SENSE  |  FRIDAY, FEBRUARY 12, 2016
    [Analytics] Content2Conversion – Predictive Marketing and Demand Generation
    We’re excited for 3 days of sharing insights and learning how the best in the business use analytics and marketing technology to create powerful content that drives demand and delivers on revenue. 6sense is proud to be a part of 4 sessions at the B2B C2C conference and we’d love for you to join us: Preparing for Predictive Analytics Workshop.
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Analytics] Online Display Advertising, Targeting, and Capturing Leads
    Then, when tracking results via Google Analytics or similar, review not just the last interaction conversions, but how display contributes to conversions from other channels (multi-channel funnel reports).  . A Look at Online Display Advertising for Lead Generation. Many I have used myself for clients. Cost models- CPM, CPA, CPL. Retargeting.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Analytics] How to Track, Analyze, and Improve Your SEO Strategy
    This is an adapted excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. And don't forget to join today's #inboundchat on Twitter at 3:00pm EST , where we'll discuss these juicy marketing analytics topics! So without further ado, here's how you can use marketing analytics to improve your SEO!
  • HALEY MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Analytics] What’s in a Staffing Website?
    And we monitor analytics on more than 250 sites every month. Your website is often the first impression your company makes on potential clients and candidates. What does yours say? The truth is, your website matters – a lot. If yours isn’t: Bringing in new candidates. Attracting new clients. Lowering your sales and recruiting costs.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Analytics] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion. See Manufacturers Need Lead Management to Close the RFQ Gap ). Marketing keeps you in sales.”
  • B-TO-B LABS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Analytics] Framing up Social Media Measurement
    Tags: Planning Social Media Analytics Digital Lead Generation Strategy Twitter
  • B-TO-B LABS  |  TUESDAY, APRIL 13, 2010
    [Analytics] B2B Data is now Cool, well kind of…
    Tags: Database Marketing Digital Analytics Lead Generation Strategy
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Analytics] The Six Best Google+ Marketing Tools
    Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Pricing: free.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Analytics] How Brands Can Create Lasting Relationships on Social Media
    Through social media and analytics, marketers can understand their audience base in ways we never could before. Perhaps the easiest one is a social media channel’s native analytics dashboard. Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Show Up.
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Analytics] The Impact of Facebook’s Algorithm Change, in 5 Charts
    But according to new data from BuzzSumo, one of our favorite social media analytics tools, publishers have been feeling the pain for some time. Folks started to panic, with good reason— over 40 percent of publisher traffic comes from Facebook. Let’s break it down. 1. Average shares have been falling since January.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2016
    [Analytics] The Smart Marketers Guide to Growth Hacking [Free Download]
    In short, growth hacking combines technology, creativity, analytics, and innovative marketing strategies all with one singular goal in mind: growth. But what exactly is growth hacking, and how is it different from regular marketing? More specifically, this guide will cover: Using the PIE framework to prioritise and conduct tests.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Analytics] How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For
    Analytics. Marketers need an analytical brain to process all the information we see every day. Let''s face it: Getting a job in marketing isn''t easy these days. So how do you get a job in marketing? We''ve broken these qualities into 3 categories: Core Behavioral Traits, Key Marketing Skills, and Specialized Skills. Inquisitive.
  • VOLACCI  |  WEDNESDAY, OCTOBER 9, 2013
    [Analytics] Marketers’ Uses for Drupal Rules Module
    The introduction of such offerings through Google Analytics holds tremendous potential for marketers, and promises to further the effectiveness of targeted outreach efforts, advanced segmentation and comprehensive marketing automation programs, like Volacci Automatr. Hashtag ideas: #google analytics #google news #analytics --END TEMPLATE.
  • HUBSPOT  |  TUESDAY, OCTOBER 13, 2015
    [Analytics] Double Your Publication’s Visits from Social In 10 Minutes a Day
    then get posting. 2) Use Analytics to Your Advantage. With social media, 10 minutes of analytics every week can can be more helpful than 4 hours once every month. Start by looking at clicks, shares, likes/favorites on the platform side, and sources of traffic to your site from your own web analytics. Media
  • BIZIBLE  |  WEDNESDAY, MAY 4, 2016
    [Analytics] What Tomorrow's Marketers should Watch for at Marketo Summit 2016
    For example, you’ll find marketing attribution technology and mobile analytics vendors. Data, analytics, and granular tracking will become a necessity for revenue-focused marketing teams. Thousands of attendees are eagerly anticipating a trip to Vegas for Marketo Summit 2016. click to view larger).
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Analytics] 17 Ways to Promote Your White Paper for Lead Generation
    To optimize your success, measure conversions by channel (URL tagging) via Google Analytics or a similar analytics tool. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. The good news?
  • LATTICE  |  WEDNESDAY, DECEMBER 9, 2015
    [Analytics] Data-driven Marketing: Where Has All the Storytelling Gone?
    Kerry Cunningham of SiriusDecisions recently gave a talk where he declared that in a world of more advanced analytics we actually have to become better storytellers. Think about what inspired you as a child. Did you read a story about an astronaut and decide you were going to the moon someday? Spoiler alert, we totally got a dog!).
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Analytics] The Best Marketing Conferences Of 2015
    Adobe Summit  is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? know I missed a few each time. Content Marketing
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Analytics] Why Is It So Hard for Millennials to Become Content Strategists?
    The job calls for a healthy mix of editorial talent, analytical abilities, marketing know-how, great communication and management skills, and planning proficiency. Think of it this way: Content strategy is a mixture of journalism school, a communications degree, a marketing degree, and a data analytics degree. Great! you say.
  • B-TO-B LABS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Analytics] Framing up Social Media Measurement
    Planning Social Media Analytics Digital Lead Generation Strategy TwitterSo how can we measure the effectivness of our social media efforts? 
  • B-TO-B LABS  |  TUESDAY, APRIL 13, 2010
    [Analytics] B2B Data is now Cool, well kind of…
    Database Marketing Digital Analytics Lead Generation StrategyGetting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec.
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Analytics] Best Twitter Tips, Tools and Tactics of 2011
    The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. How Twitter Web Analytics Will Help Your Business by PCWorld. Angela West looks at how Twitter analytics (based on their acquisition of BackType ) work and the key benefits they provide to business users. Nearly 3/4 of active Twitter users are bloggers.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 24, 2013
    [Analytics] The Rise of the Manager of Meaning
    Because so many marketers are  pressured  er… convinced to use analytics as “proof of life” of the strategy put forward, the measurement methodologies are built on making sure that they capture ANYTHING that looks like success. Web analytics dashboards – churning through “small data” – are  billboards for Type 1 Errors.  We know this.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Analytics] 10 Requirements to Deploy Successful Online Content Marketing
    Analytics – Tracking data overtime will provide lots of feedback as to what works well on the blog and what doesn’t. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] eMagine’s Employee Spotlight: Allie Viau
    spend my days digging through data in Analytics, talking to clients about their on-site and off-site optimization strategies, and doing research to stay on top of industry trends and changes. My advice would be to do research and be aware of current best practices, as well as to become very comfortable using Google Analytics.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Analytics] How Personalized Retargeting Can Optimize Your B2B Ads
    Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific . Using B2B analytics integration, personalized retargeting also allows you to see which industries your prospects are from. Where is it working — and more importantly, where isn’t  it working?
  • SYNECORE  |  TUESDAY, APRIL 16, 2013
    [Analytics] Is Your Website Built for CONVERSION? A 10-Point Checklist
    Manage your efforts with marketing automation software; analyze your performance with web analytics. In today’s digital economy, your business website must do more than just look good. For those nodding their heads in agreement, here is a 10-point checklist to help ensure your website is built for c-o-n-v-e-r-s-i-o-n. Help, don’t hinder them.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Analytics] How to Create a Video Marketing Strategy You Can Be Proud of
    Travis has an incredible story around using video content and analytics to differentiate their company, boost conversion rates, better score and qualify prospects, and deliver campaigns that get the attention of their CEO. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Or maybe not. Watch Now!
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Analytics] How to Create a Video Marketing Strategy You Can Be Proud of
    Travis has an incredible story around using video content and analytics to differentiate their company, boost conversion rates, better score and qualify prospects, and deliver campaigns that get the attention of their CEO. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Or maybe not. Sign Me Up!
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 14, 2015
    [Analytics] Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update
    Follow the steps below in Google Analytics to find this: Once you get to Google Analytics, go down to All Traffic in the left navigation and click Channels. Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. ” Source.
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