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MI6 MARKETING AGENCY Twitter for B2B Marketing
| MONDAY, JANUARY 10, 2011
It virtually takes little budget (unless you want some of the fancier analytic Twitter apps. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Mining For Gold in the Chatstream. Learn more here ).
EARNEST ABOUT B2B This time it’s personal
| TUESDAY, JUNE 28, 2011
There’s the analytics software to help us gain new insights into our customer data – enabling us to build sophisticated profiles to micro-segment and target individuals rather than markets. It was way, way back in 1993 that Don Peppers and Martha Rogers published ‘ The One-to-One Future ’. Back then we had excuses. who didn’t respond.
SOCIAL MEDIA B2B 6 Ideas to Get Your B2B Social Media Plans Started
| THURSDAY, NOVEMBER 4, 2010
All kinds of free analytical tools exist that will tell you how many times your content has been read, and shared, how well your website ranks in web searches, how effective your website is at generating conversions, and other things marketing professionals need to know. The big question now is, “What, exactly, do we need to do?”
HUBSPOT LinkedIn Share Button Now On More Than 100,000 Websites
| FRIDAY, AUGUST 5, 2011
Examine your web analytics software to view the traffic and leads coming from different social sources. Now that the leading B2B social network, LinkedIn is a publicly held company, we're able to acquire a little bit more information around the workings of the service. This isn't the case for HubSpot.com.yet. Sharing Is for B2B Too.
- Games as Content in B2B Marketing
I felt as if they had broken the silence on this marketing approach in B2B until I took a look around the web. I found a few short posts ( Tom Grant of Forrester , Howard Sewell of Spear Marketing and The Crocodile ) and a good video on the subject. Turns out games have been used in B2B several (many?) times, I’m sold. Thanks.
HUBSPOT How to Run a Last-Minute Holiday Campaign Using PPC
| THURSDAY, DECEMBER 13, 2012
An added bonus of PPC is the analytics you get from it. Looking at their AdWords analytics, we find that the keyword phrases with the highest clickthrough rates are the keywords "fancy cat gifts," "Christmas gifts for cats," and "holiday cat gifts." It’s that time of year again. including search marketers ! You guessed it. What Is PPC?
HUBSPOT How to Identify Leads' Needs So You Can Segment Emails Like a Pro
| MONDAY, AUGUST 20, 2012
Once you’ve exported your data, let the analytical fun begin! There are quite a few different ways to segment and nurture your leads. And in fact, the way you choose to nurture your leads really just depends on how you decide to segment and target them. These are obvious and practical ways to segment, target, and nurture your leads. Trust me.
SAVVY B2B MARKETING Savvy Speaks: Favorite Social Media Tools
| WEDNESDAY, FEBRUARY 29, 2012
The app also offers some basic analytics that will help you see which of your tweets had the most cilcks and retweets. While engagement on social networks can be worth its weight in gold, managing all your connections and activities can be a overwhelming and a time drain. Stephanie. HootSuite. Jamie. Buffer App. "So what?" Michele.
MARKETRI Accountants are Cool (No, Really!).Show the World with Video Marketing
| FRIDAY, DECEMBER 14, 2012
Google analytics showed the most traffic to the Web site ever, including media hits. Everyone thinks CPA's are totally boring, right? Well, there's no reason people have to have that impression! As expected, I found plenty of really bad and boring examples out there. even fun…videos from CPA firms. So, want to be famous?
ENGAGE 4 Tips to Develop Engaging Story Ideas
| THURSDAY, APRIL 28, 2011
Study your website’s keyword analytics. Editors should have access to their website’s analytics not only to see how many page views the site receives, but to discover what content people are looking for. “T hat’s a story idea,” I would often think as a general assignment newspaper reporter and editor. Follow relevant blogs.
SAVVY B2B MARKETING Email by the Numbers
| TUESDAY, MAY 29, 2012
Select an email service provider that offers proven deliverability, A/B testing, compliance to SPAM regulations, auto-responders and analytics. We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. Read on for his seven steps to getting started with email marketing. Set the goal. Create an offer.
WEBBIQUITY Best AdWords Tips and Tactics of 2009, Part 2
| THURSDAY, FEBRUARY 18, 2010
Of note, the “New Conversion button allows you to quickly define new conversion actions or import them from a Google Analytics account, and the “Webpages tab makes it easier to track conversions by page. Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero. by Search Engine Land.
HUBSPOT 5 Must-Measure eCommerce Blogging Strategies
| FRIDAY, DECEMBER 17, 2010
Metric to watch: Ensure your blog analytics are integrated with your eCommerce funnel to track blog-to-transaction visits. Metric to watch: Just like with same-day sales, ensure your blog analytics are tightly integrated with your eCommerce funnel. It’s critical to have a goal in mind before writing a single word of a blog post.
HUBSPOT 6 Ways to Waste Inbound Marketing Effort
| MONDAY, AUGUST 29, 2011
As I hinted at earlier when discussing social media, analytics are a marketer's best friend. Use analytics to your advantage, but be careful not to waste your precious time on useless metrics. Having a "set it and forget it" mentality isn't one that effective inbound marketers are familiar with. But that's only one piece of the puzzle.
WRITTENT A 15-Step Guide to Creating Viral-Ready Branded Content
| MONDAY, APRIL 1, 2013
Metrics and analytics are the modern marketers’ best friend. Content marketing is hot. As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. 33% of the average B2B marketing budget is currently allocated towards custom content creation.
MODERN B2B MARKETING Does Marketing Automation Increase Your ROI on CRM?
| WEDNESDAY, JANUARY 12, 2011
Comprehensive marketing reporting and analytics. by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide to your organization.
MODERN B2B MARKETING Does Marketing Automation to Increase Your ROI on CRM?
| WEDNESDAY, JANUARY 12, 2011
Comprehensive marketing reporting and analytics. by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide your organization.
ENGAGE 10 Better Ideas Than Looking at a Top 10 List For Advice
| TUESDAY, JANUARY 17, 2012
If you’re one of the people taking advantage of Google’s Analytics pageload feature (or Google Page Speed Online , or Pingdom’s website load speed calculator ), then you’re probably on top of it. T op 10 lists are like new year’s resolutions. They’re too aspirational. Too shoot-for-the-moon-y. It’s a win-win. Were the headlines provocative?
HUBSPOT How to Choose the Right Online Channels for Your Marketing
| FRIDAY, AUGUST 12, 2011
The question mark tells your analytics program that the following information carries information about where the traffic that clicked on that link came from. Last year, eConsultancy interviewed marketers at 100 companies to determine how they decided which channels to incorporate into their marketing strategies. Here are two examples.
WEBBIQUITY 54 Pearls of Marketing Wisdom from HubSpot
| MONDAY, MARCH 19, 2012
” Dave Chafey: With mobile I always start with the current level of mobile usage for a company through analytics – to make sure decisions aren’t swept away by the ‘mobile web access to replace desktop access by 2014′ hype. Quite a lineup. optimize to be read on-the-go with mobile call-to-action and phone number.
INBOUND SALES NETWORK The 3 Laws of Customer Attraction
| THURSDAY, JULY 21, 2011
Most importantly, use the shifts you see in your analytics to drive the next steps of your inbound marketing strategy! According to the Law of Attraction , the phrase "I need more money" allows the subject to continue to "need more money". The same is true for attracting new customers. Law #1: Get Found by Potential Customers. Law 3: Analyze.
B2B MARKETING TRACTION The Ugly Truth about Your Website and SEO
| MONDAY, FEBRUARY 13, 2012
Your visitor leaves the site – called a “bounce” in the website analytics world. Paying for ongoing SEO services is a lot like going on a bad date. You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised. Why is that? Don’t lie. You won’t get a date.
MANHATTAN MARKETING MAVEN 6 Roadblocks to Data-Driven Marketing
| THURSDAY, NOVEMBER 3, 2011
Yet even in many of these firms, data lives in siloes and lacks integrated analytics necessary to significantly impact business growth. Plus there are few consensus metrics or best practices, much less proven analytical formulas to apply. Data is being touted as the new marketing darling. Math Phobia. Talent Deficit.
HUBSPOT How Long Should a Marketing Survey Be Online?
| THURSDAY, FEBRUARY 17, 2011
Web analytics, social media monitoring and webinars can all be important ways to gather more intelligence. The Web is an amazing platform to gather knowledge and insight from customers and prospects. Yet sometimes you have to get straight to the point and ask your audience directly for their input in the form of an online survey.
HUBSPOT Everything Marketers Need to Research & Create Detailed Buyer Personas [Template]
| THURSDAY, AUGUST 23, 2012
anything you've collected through lead generation forms or website analytics) to figure out who might fit into your target personas. To recap Kim Goodwin in Designing for the Digital Age , "personas are archetypes that describe the various goals and observed behavior patterns among your potential users and customers." Got it. Prospects.
THE EFFECTIVE MARKETER Maximizing Marketing Spend with Attribution Models
| WEDNESDAY, FEBRUARY 20, 2013
Analytics expert Laura Patterson describes step by step how to create an attribution model. Note: This is a guest post by Ashley Verrill. Once upon a time, marketers just played the quantities game. Well, times have changed. Today’s marketer can target prospects to an increasingly granular degree and measure return on spend to the cent.
DELICIOUS B2BMARKETING 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
| MONDAY, APRIL 4, 2011
Recommended reports to evaluate: Keyword referral reports from web analytics: start at the bottom of the report and work your way up and filter the report using keywords like "what" or "how." Are you a Search Engine Watch Member? am going to set up PPC for three senior living communities, all. Define Objectives This is the most critical step.
ONPATH Social Media, and lead generation, is all about the humor
| FRIDAY, JANUARY 28, 2011
The usual suspects like Tweetdeck or Hootsuite are good, but so are more analytical tools like Radian6 or PostRank. Article by Darryl Praill. Marketing Strategist and Founder of DarrylPraill.com. Follow him on Twitter @ohpinion8ted. View the original article here. hosted a webinar yesterday for our partner OnPath. Thanks!
MI6 MARKETING AGENCY Twitter for B2B Marketing
| THURSDAY, NOVEMBER 18, 2010
It virtually takes little budget (unless you want some of the fancier analytic Twitter apps. Author: Chris Herbert. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. These sessions are a tremendous source of ideas, insights and data. Learn more here ). People.
HUBSPOT 10 of the Most Memorable Marketing Campaigns of 2012
| MONDAY, DECEMBER 17, 2012
Retailers now have the opportunity to access analytics such as real-time sales data and keep better track of the products that are more successful. As the year comes to a close, it's the perfect time for reflection. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Impressive!
- Putting “free” to work for your business
By submitting “analytics in the Freesource search engine, I found TWELVE free social media analytical tools. I’m doing some work for a company called Freesource* and they’ve developed a cool app I thought I’d pass along. So this search engine is kind of their “matchmaker.. Here’s how it works.
WRITING ON THE WEB Blogging with Personality and Tim Ferriss
| TUESDAY, JANUARY 18, 2011
Tim masters two things that make him credible and trustworthy: Research, data and analytics: he backs up what he says with numbers and facts. How much personality should you show on your blog without becoming an ego-blogger ? was at this Blog World conference when Rohit interviewed Tim, in 2008. By the way, love your new 4-Hour Body , Tim!
IT'S ALL ABOUT REVENUE May The Force Be With You: 4 Takeaways From Cloudforce 2011
| FRIDAY, MARCH 4, 2011
new agent console, and enhanced analytics to manage the increased data follow. by Andrew Sinclair | Tweet this. Salesforce Keynotes are quickly becoming legendary for their marketing polish. But if you read between the lines of the slick demos, there were four key takeaways from yesterday’s Cloudforce 2011 in New York. VMforce. Heroku.
SOCIAL MEDIA B2B 4 Ways to Start B2B Blogging Without Tech Support
| FRIDAY, OCTOBER 29, 2010
Another limitation is you need to use the integrated statistics package in WordPress, and you cannot run Google Analytics, which has become the base standard for managing websites. It also supports Google Analytics, so you can become familiar with the platform if you are not. Your own domain name and Google Analytics are available.
HUBSPOT Calculating How Much Website Traffic You Need to Hit Your Monthly Revenue Goals
| THURSDAY, APRIL 29, 2010
Our new marketing analytics tools makes it easier to get the data needed to run the model, but for non-customers who are new to the whole idea of actually predicting and measuring an ROI from inbound marketing , I realized I needed to simplify it. bunch of prospects, customers and partners have started using it. Here's my simpler stab at it.
HUBSPOT A Marketer's Guide to the 6 Phases of a Website Redesign
| WEDNESDAY, JULY 14, 2010
Items to gather include: Analytics tracking codes. Verify that all analytics tracking code is installed. Keith Moehring is business development manager and consultant at PR 20/20, an inbound marketing agency and HubSpot Partner. You can follow him on Twitter at @keithmoehring. He also actively contributes to [link]. The Prep.
THE TOP LINE Digital marketing: How B2B marketers can use it to improve their performance against goals
| MONDAY, NOVEMBER 22, 2010
There are many ways that web analytics can help marketers determine what’s working. Tags: Internet marketing Uncategorized B2B marketers digital marketing marketing campaigns marketing performance search web analytics Start with market segmentation. When you look at the entire market, it’s hard to discern patterns.
HUBSPOT How to Promote Your Blog With Only $100
| THURSDAY, SEPTEMBER 15, 2011
Crowdbooster measures your performance on Twitter (and Facebook), and then provides tips on how to improve your engagement along with in-depth analytics. This is a guest post written by Lior Levine, a marketing advisor for a company that offers innovative new cancer treatments. It’s not just important for new bloggers though.
E-STORM e-storm Selects Marin Software to Expand Efforts for Paid Search.
| THURSDAY, SEPTEMBER 9, 2010
HUBSPOT Why Focusing on Blog Word Count Is Stupid
| FRIDAY, NOVEMBER 11, 2011
The July Google Analytics Benchmarking Newsletter tells us the average time on site in the U.S. Remember that kid in class who always asked your teacher how long his term paper needed to be? Most teachers (the good ones) responded, “However long it needs to be.” Word Count Doesn’t Matter, But Mobile Optimization Does.
ENGAGE 3 Ways Less Content Means More to Your Audience
| TUESDAY, JULY 26, 2011
Analytics (and feedback from your regular users) can help you discover the ideal format. I made a surprising observation on my last trip to the grocery store. For certain brands, it cost less to buy a 2-liter bottle of soda than a smaller, single serving of the same cocktail of carbonated water and high fructose corn syrup. Spring water?
HUBSPOT How to Separate the Good Marketing Leads From the Bad
| WEDNESDAY, JULY 18, 2012
Using marketing analytics like a conversion assists report , you'll also begin to understand what content is most frequently consumed by each subset and what key indicators can help you predict who will become a good lead and who is likely to remain unengaged. It's time to separate the good eggs from the bad. Image Credit: katerha
DELICIOUS B2BMARKETING B2B's Digital Evolution
| FRIDAY, FEBRUARY 15, 2013
Rather than investing the time and money to implement dubious models that attribute specific leads to specific pieces of content, Marketing should double down on two things: Simpler, more actionable models and analytics talent. Think with Google. Search. Featured Insights. Research Library. Planning Tools. Facts & Stats. Forum. Success!
MANHATTAN MARKETING MAVEN The Case for Creating a Marketing Playbook
| FRIDAY, OCTOBER 19, 2012
Far too many of us do not document or archive campaigns and initiatives or their related analytics. In recent survey of 104 marketing executives from around the globe, conducted by my friend and former colleague Leighton Jenkins , 63% of responders either didn’t have a marketing playbook or didn’t know if they had one.
HUBSPOT How to Tailor Lead Nurturing Content to Suit Individual Personas
| WEDNESDAY, MARCH 14, 2012
And by "best," we mean top-performing, so consult your marketing analytics to determine which offer you have for each of these 3 stages has the best conversion rate. Using your marketing analytics and lead intelligence, determine which characteristics to use to categorize individual leads by persona. Here's how to do it right.
HUBSPOT All The Details on Facebook's Newest Updates [Recap]
| FRIDAY, SEPTEMBER 23, 2011
As marketers, we need to leverage data available through Facebook Insights and other marketing analytics to encourage engagement with prospects and customers. Facebook shook up the social media world this week. From this week's announcements, it's clear Facebook is leading innovation on the social web. Look no further. Marketing Takeaway.
HUBSPOT 9 Ways B2Bs Can Excel With Location-Based Social Media
| TUESDAY, FEBRUARY 14, 2012
As a Google Analytics certified partner, LunaMetrics also specializes in social media, search engine optimization, and PPC. This is a guest blog post written by Brian Honigman, the social media account manager at LunaMetrics. You can follow him on Twitter as @Brian_Honigman or @LunaMetrics. Claim Your Business. Add Foursquare Tips.
LOOPFUSE Straight from the Horse's Mouth (Interview Sales) « Loopfuse.
| WEDNESDAY, SEPTEMBER 29, 2010
Straight from the Horses Mouth (Interview Sales) September 29th, 2010 by Marcus Tewksbury If you want to know what’s happening with your customers, start with your sales team. Nobody should have a better perspective than sales. As it so happens, that’s exactly what’s also needed for truly effective marketing. Organize formal interviews.
LOOPFUSE WordPress Plugin 2.0 « Loopfuse Marketing Automation Blog – The.
| TUESDAY, OCTOBER 5, 2010
WordPress Plugin 2.0 October 5th, 2010 by Richard Murdock We released a WordPress plugin for LoopFuse back in late May. Since then we’ve had a lot happen with the release of FreeView and then the announcement of our Partner program. We’ve now been able to revisit that plugin and add functionality to it. Pinging is currently not allowed.
LOOPFUSE Friend or Foe (Competitive Assessment) « Loopfuse Marketing.
| THURSDAY, OCTOBER 28, 2010
Friend or Foe (Competitive Assessment) October 28th, 2010 by Marcus Tewksbury As Sun Tzu, historical author of the Art of War , once said, “Keep your friends close, but your enemies closer.” When considering any marketplace it’s critical to understand the competitive landscape. Are they bootstrapped startups? Or cash rich incumbents?
ENGAGE How to Become a ‘Rockstar’ Web Developer (Without the Risk of Fatal Bus Accidents)
| MONDAY, JANUARY 30, 2012
M usicians do some crazy stuff. For example, they sit in a room, alone, and play scales: long sequences of notes — up and down, for hours. And they never enjoy it. Anyone who has lived with (or next door to) a musician can attest that these dreaded scales are not songs. They aren’t melodic, interesting, or even pretty. Get my point?
HUBSPOT How to Fix a Fragmented Customer Experience
| FRIDAY, SEPTEMBER 9, 2011
Note for HubSpot customers: You can find all of this in your marketing and advanced marketing analytics tools.). Communications used to be just marketing's job. Today, customers interact with your company through a number of different channels and departments. Marketing. What content results in the greatest number of qualified leads? Sales.
IT'S ALL ABOUT REVENUE Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
| FRIDAY, APRIL 8, 2011
Revenue performance management is a strategy (and emerging application category) that builds on top of traditional marketing automation by providing advanced analytics and data integration for a more holistic view of the revenue cycle. think social media analytics is where marketing automation should invest. Here’s what she had to say.
B2B MARKETING INSIDER When Content Strategy Meets Social Activation – A #ProfsChat Review
| TUESDAY, NOVEMBER 22, 2011
kmullett A4: Heavy use of Google Analytics annotation tool. People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? Need BOTH!
HUBSPOT The Marketer's Ultimate Guide to Link Bait
| WEDNESDAY, JULY 18, 2012
So I decided to dig into HubSpot's Blog Analytics and do a quick and simple analysis on the success of what we can consider to be the 'link bait' content we've published on this very blog. Can we please come up with some better terminology for the concept of 'link bait,' already? It just sounds so. slimy. And heck. What Is Link Bait?
MARKETING ACTION SugarCRM / Act-On Integration Prompts Prosperity for Propelics
| WEDNESDAY, MAY 22, 2013
The marketing team spent a lot of time juggling multiple vendors for email, landing pages, analytics, and forms, and was stuck with cumbersome, manual reporting. 'Yes, I know an 800% year-over-year increase in revenue sounds too good to be true. Propelics is a leader in creating mobile strategies and world-class apps for the enterprise.
VIRALLY BLOG Pay With a Tweet vs. Virally
| THURSDAY, MARCH 14, 2013
Analytics and measurement. It gives you information, analytics & insights into your leads. Recently a lot of people have compared Pay With a Tweet to Virally. So we thought we’d write this article to explain the differences. Both encourage viral sharing of your content. We both get people to make social network updates.
SOCIAL MEDIA B2B Too Many B2B Social Media Objections Got You Down?
| WEDNESDAY, NOVEMBER 28, 2012
Your web analytics probably tell you that most people read one blog article and leave. As the holidays are on the horizon and the year is winding down, I wanted to put on my curmudgeon hat for a few minutes and share some of the things that drive me crazy about B2B social media. Let’s look at a few of these that keep coming up.
HUBSPOT 13 Ways to Spice Up Your Marketing Content With Data
| FRIDAY, AUGUST 10, 2012
And while we usually talk about data in terms of using analytics to make better marketing decisions , there are definitely other areas of your marketing that can benefit from a little data here and there. Being data-driven is a very valuable quality to have as an inbound marketer. In your content, to name one. 1) Provide Benchmarks.
MARKETRI Decision 2012: Should Your B2B Firm Choose SEO or PPC?
| TUESDAY, SEPTEMBER 25, 2012
Using Google Analytics , you can also track the number of visitors generated from organic search results. The Ultimate Guide to Picking the Right Search Engine Option for Your Business. With a major election just 40 days away, I expected some heated discourse this month. knew feelings would be hurt, words exchanged, and and lines drawn.
INBOUND SALES NETWORK How to Position Your Company to Win More Business
| TUESDAY, MAY 10, 2011
Do you survey buyers in your pipeline or analyze your website analytics to find out what they are searching during the research phase? Companies spend huge amounts of money on their offerings to establish or maintain competitive advantages. Yet, all that is a waste if they fail to make buyers’ short lists. No One Wants to Be Sold.
E-STORM Crash Course in Online Display Advertising: Trends, Definitions for Web, Mobile, Local
| THURSDAY, FEBRUARY 28, 2013
Or it could be analytics sharing the latest trends and implications of a release by SiteCatatyst on Display advertising. We often host lunch and learns to ensure that experts in SEO share their expertise with our display, paid search or social teams. This presentation was given by Mike Dolan, our media supervisor in the [.].
HUBSPOT What a Top-Notch Lead Management Program Looks Like
| FRIDAY, JANUARY 27, 2012
By using analytics to keep tabs of the content leads view and the interactions they have with your company, you can build a more relevant, personalized experience for each lead. Walk into any active sales room, and it’s easy to tell how time-intensive most sales operations are. Prospect Intelligence. Lead Intelligence. Lead Scoring.
EARNEST ABOUT B2B The big barriers to big data for b2b marketers
| FRIDAY, APRIL 19, 2013
Ready and waiting with his team of insight tools, analytics experts and reams of spread sheets to give the answers marketers have been yearning after for so long. While big data is relatively new to the world of b2b marketing, comprehensive data and analytics have been used to make big decisions in sport for years. 'Metrics.
HUBSPOT 4 Tips to Keep Your Email List Squeaky Clean
| MONDAY, OCTOBER 3, 2011
Keeping these addresses on your list will also squew your analytics in a negative way. This is a guest post written by Heather Bonura. Heather is the director of brand strategy for Lititz, PA-based email marketing firm, Listrak. We all know that email marketing is continually evolving. Make Sure Your List Has Good Hygiene. yahoo.com, etc.,
WRITTENT 20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
| TUESDAY, APRIL 23, 2013
Much like Facebook, LinkedIn conveniently offers analytics and insights to brands. 'LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Company Pages. Invest in Banner Images. Groups.
HUBSPOT Everything You Need to Run a Successful Social Media Contest
| TUESDAY, JULY 3, 2012
using an analytics platform or your marketing software. So you want to run a contest on social media, eh? Not sure where to start? Which social network is the most appropriate choice ? If you're even allowed to run a contest there? Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram.
HUBSPOT The 7 Aspects of Inbound Marketing Most People Screw Up
| WEDNESDAY, MARCH 28, 2012
The probem is that when it comes to email marketing, if you try to be everything to everyone, the result is apathy and plummeting numbers in your email analytics dashboard. Too often, marketing is just plain bad. The problem is that bad marketing often works better than no marketing at all. But change is hard and doesn't happen overnight.
MODERN B2B MARKETING B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
| THURSDAY, JULY 23, 2009
To get at the true value of leads we need to access data beyond AdWords or analytics — we need to go into the marketing automation or CRM system. This interview is focused on search engine marketing as it relates specifically to B2B. How is B2B PPC campaign management different from B2C? Where can you usually find some quick wins?
HUBSPOT How to Use Guest Blogging for Effective Link Building
| WEDNESDAY, OCTOBER 12, 2011
Make sure you have an analytics package for your website to track your visits, leads, and SEO benefits from your guest blog posts. Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages. This is also the step where many SEO strategies fall apart.
HUBSPOT How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
| THURSDAY, MARCH 15, 2012
Although Google didn’t do us any favors with its recent update regarding encrypted search , which in short, means that within your marketing analytics, if a person is logged into Google.com, you will no longer be able to identify which keywords they searched for before they arrived at your website. right? right? Not necessarily. get it?
HUBSPOT How to Expose the Best Leads to Your Sales Team
| THURSDAY, JANUARY 19, 2012
Closed-loop marketing analytics will really help to do this complicated analysis for you! Fewer leads can actually generate more revenue for your business. It sounds crazy, right? For many businesses, Marketing is responsible for generating as many leads as possible in order for Sales to sell to more and more customers. Connect with HubSpot
MODERN B2B MARKETING Sales and Marketing Alignment: Thought Leadership with Christine Crandell
| TUESDAY, JANUARY 12, 2010
introduced an analytics-driven approach to demand generation, competitive intelligence and sales enablement which was implemented in USA, UK and Australia subsidiaries. To achieve this, CMOs should adopt an analytical management model coupled with full transparency and shared performance metrics with sales. and how to fix that.
INBLURBS Social Media Marketing Daily Tasks or How to eat an Elephant?
| TUESDAY, SEPTEMBER 20, 2011
Check analytics 15 minutes. Most people who are interested to market their business on the web and especially in social media become overwhelmed of the necessary tasks which need to be done to achieve any serious results. They feel that they need to handle an avalanche of information and requirements to get the necessary steps done. Monday.
BUZZ MARKETING FOR TECHNOLOGY Are You Making These Costly Holiday Mobile Mistakes?
| WEDNESDAY, DECEMBER 12, 2012
Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report? Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well.
LOOPFUSE Why APIs Matter
| WEDNESDAY, JULY 14, 2010
Why APIs Matter July 14th, 2010 by Tom Elrod One of the primary functions of a Marketing Automation system is to automate tasks that would otherwise be a manual process, just as the name itself would imply. However, what is often missed is this automation can expand outside of the product itself. You can skip to the end and leave a response.
LOOPFUSE How you can make life easier for your sales team « Loopfuse.
| FRIDAY, SEPTEMBER 3, 2010
How you can make life easier for your sales team September 3rd, 2010 by Cindy Ryan Getting qualified leads to your sales team cannot happen fast enough. When I think back on the days when I used to send spreadsheets full of leads to each individual member of my sales team based on territories, I cringe. You can skip to the end and leave a response.
HUBSPOT 3 Awesome Emails to Increase Customer Retention
| MONDAY, JULY 11, 2011
Marketing analytics tend to focus on the point of conversion, and marketing budgets are often geared toward driving acquisition. Customer retention is one of the hardest and most important things to get right in business. Tools and metrics abound for wooing and impressing new customers. New customers are exciting. This is a starter list.
WEBBIQUITY Five Social Media Marketing Reports and Guides Worth Checking Out
| MONDAY, AUGUST 2, 2010
As online marketing continues to rapidly evolve, web analytics provider Unica surveyed 155 marketing pros about their technology usage and plans to develop this concise report. Much has been written about content marketing from the delivery side. B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Share this on Bebo.
- Leveraging Actionable Customer Data for Revenue Growth
Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics. This capability requires that your marketing organization be able to perform customer analytics.
HUBSPOT The ABCs of Mobile Marketing [Glossary]
| WEDNESDAY, JULY 27, 2011
This company can serve several purposes including campaign management, analytics, administration as well as billing. For those who are just getting started with B2B mobile marketing, just getting to the basics can be a bit intimidating. The percent gives you the number of respondents who opt in. New Ebook: Top 5 Mobile Marketing Case Studies.
INDUSTRIAL MARKETING TODAY 5 Most Popular Industrial Marketing Blog Posts from 2010
| WEDNESDAY, DECEMBER 22, 2010
from my Google Analytics, the number of inbound links received, retweets and other social sharing. We’re almost at the end of the year and you made it. Congratulations! 2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S.
HUBSPOT The 5 Elements of Exceptional Business Content
| MONDAY, AUGUST 22, 2011
Make sure you're using marketing analytics to track the ROI of your content. There are quite a few motivators for content creation in business. Marketers' goals for creating content can include brand awareness, lead generation , thought leadership, and search engine optimization. So how do you ensure the content you create deserve an A?
- 5 Excellent Productivity Tips For Google Reader
Analytics. Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. Excellent Productivity Tips For Google Reader. Written by: Abhijeet Mukherjee on Wednesday, June 18th, 2008 Posted to: Reader 6 comments, add yours! These are very simple but useful tips. Master the Google Reader Keyboard Shortcuts.
WORKFACE “Hot” and “Cool” Social Media
| FRIDAY, APRIL 6, 2012
Hot media favor analytical precision, quantitative analysis and sequential ordering, as they are usually sequential, linear and logical. Early this week my industry colleague Scott Litman, CEO of media company Magnet360 , announced a directional change for his firm. Magnet360 will now focus on social business as a social enterprise agency.
MODERN B2B MARKETING Transforming Sales and Marketing Operations to Revolutionize Revenue Performance
| THURSDAY, DECEMBER 23, 2010
Phil also comments on the fact that while marketing executives today need to be much more metrics and analytics driven, they also need to stay true to the “art of marketing” to achieve truly breakthrough results. Revenue Performance Management drives transformative growth opportunities.
INTEGRATED B2B Knowledge-sharing platform for a knowledge-intensive company
| TUESDAY, MARCH 19, 2013
One knowledge-intensive B2B company that has recently taken up the challenge and published its own knowledge-sharing site is FOSS Analytical A/S , a global supplier of analytical instruments. B2B companies can no longer rely on traditional B2B marketing methods and channels to get their messages out to prospects and customers.
HUBSPOT 7 Deadly Sins of Marketing Automation
| TUESDAY, NOVEMBER 8, 2011
Instead, use data and analytics to determine your leads' different behaviors, needs, and wants, and create campaigns that are tailored specifically to those individual groups. Marketing automation is an often misunderstood tactic in two extremes. Some think it's an evil, robotic tactic that should never be utilized in marketing.
MARKETRI B2B Marketing vs. Business Development: What’s the Difference?
| TUESDAY, DECEMBER 6, 2011
Monitor the effectiveness of the firm's Web sites through analytics. We often hear the words marketing and business development uttered in the same breath, or even used synonymously. What is Marketing? Lead team marketing meetings and track progress towards reaching marketing goals. Develop and distribute news/press releases.
WEBBIQUITY 17 (of the) Best AdWords and SEM Guides of 2011
| WEDNESDAY, MARCH 14, 2012
adCenter 101: Utilizing Campaign Analytics For Better Conversion Data. Paid search sometimes gets a bad rap, as various studies have shown that (depending on whose numbers you believe), anywhere from 75% to 85% of all clicks are on organic, rather than paid, links. That high-level analysis is misleading, however. First, there is a headline.
- Content curation platforms: in-depth review of Intigi
Obviously a bookmarklet, analytics (using Bitly), the possibility to set your publishing queue, as said the possibility to share to RSS feeds (in all plans), the possibility to build your own customized sharing templates (in some plans) and collaboration features (just in the Enterprise plan). This time we look at Intigi. Setting up Intigi.
HUBSPOT Everything Marketers Need to Know About Creating Exclusionary Personas
| WEDNESDAY, SEPTEMBER 12, 2012
If you're using closed-loop analytics , you can also reach out to those leads and customers who exhibit the behaviors we outlined in the second section of this blog post -- "Why Should You Create Exclusionary Personas?" -- to see if they have any common qualities. You know those people who poke around your website for hours? Or a fan-girl.
MODERN B2B MARKETING The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
| MONDAY, APRIL 15, 2013
You should have seen the CFO’s “Aha moment face” when he saw the opportunity tracking analytics in the marketing automation systems we evaluated. 'by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. Below are my 5 “bring back to your office and implement” takeaways: 1. Sales says “those leads are junk”.
B2B MARKETING SAVVY The Graying of Facebook, Research and Other Signposts for Social Media Maturity
| TUESDAY, SEPTEMBER 15, 2009
Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Read time = 2-3 minutes) One of the surest signs of mainstream acceptance is when cutting edge trends bleed into traditional media coverage, become fodder for SNL and other parody spoofs, and (gasp!)
FEARLESS COMPETITOR Thought Leadership Interview #7 – Scott Mersy of Genius.com
| TUESDAY, MAY 11, 2010
From there, the systems need to measure channel and program effectiveness, provide appropriate interfaces to the prospect to nurture the relationship through to a deal, and provide the marketer with pipeline analytics to show the best-performing programs from a revenue standpoint. We have a full bio on Scott at the end of this interview.
WHAT WORKS - WHAT DOESN'T Skill Set For Content Marketing: Number Crunching and A Gut Feel
| THURSDAY, MARCH 4, 2010
The best content marketing will result when the creative and analytical sides work closely together, and when each side knows when to back off the let the other’s superior insights win the day. Clean it up.” Now that I’m doing content marketing for clients, the feedback is a pop-up suggesting I tweak the title or juice up the metadescription.
B2B MARKETING SAVVY First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz
| THURSDAY, AUGUST 27, 2009
With coverage now rolled up and analytics presented, conversations have turned from “starting” to “sustaining”. . Other Popular Posts: Analog Bridges to Social Media “News as Sales Collateral Twitter Blurs the Line Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Welcome!
SALES INTELLIGENCE VIEW From Zero to Hero: Quality of Data VS Quantity of Data
| WEDNESDAY, MAY 23, 2012
SOURCE: [link] Quality data is one of the essential keys to running a successful business in today’s always on, analytics driven world. Alone these sources provide basic information, but when used together they allow us an insight into our customers lives along with very valuable predictive analytics. But how do we do that?” Sales 2.0
HUBSPOT How to Create Content That Actually Resonates With Your Readers
| WEDNESDAY, OCTOBER 24, 2012
as well as landing pages, social media, and website analytics. Most content creators have probably felt like that puppy to the right. you try so hard to get a point across, but your audience just doesn't seem to "get it." Or maybe they just don't care. What's the deal, guys? U NO LIKE BLOG POST? how do we do it? Develop Personas. Word choice.
- This is why you’re a social media loser
Not strictly geeks, but left-brain, analytical personalities who see the patterns in keywords, practice SEO copywriting to apply them and understand the science behind building an audience and moving it from one point of engagement to the next. think you’re going to love this romp from John’s offbeat and creative mind! Tweet This!
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