BIZNOLOGY | FRIDAY, OCTOBER 12, 2012
[Analytics] Being Honest About Digital Marketing
The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. For the most part, it’s pointless.
DELICIOUS B2BMARKETING | WEDNESDAY, JANUARY 16, 2013
[Analytics] 26 Content Marketing Tools to Use in 2013 | OMI Blog
Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. Google Analytics – If you use Google Analytics, you have a goldmine of data available to you to inform your content marketing efforts. Analytics. Web Analytics.
HUBSPOT | SUNDAY, JULY 20, 2014
[Analytics] Don't Miss Out! Catch Up on This Week's Most Shared Content
This post offers a nice little cheat sheet of web traffic terms to help you truly understand what’s what so you can interpret your website analytics correctly and make well-informed decisions about your traffic data. Read this blog post to learn all about this new analytics tool and how it can be used to optimize your Twitter strategy.
SAZBEAN | THURSDAY, JUNE 14, 2012
[Analytics] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
They are so closely tied to landing pages, analytics, social media, etc., To increase the effectiveness and power of your lead nurturing campaigns, there’s no question about it: you need to integrate them with other aspects of your marketing. In fact, it’s actually impossible to run effective lead nurturing campaigns in isolation.
SALES PROSPECTING PERSPECTIVES | MONDAY, NOVEMBER 26, 2012
[Analytics] Five Hootsuite Features And Their Benefits
Reports and Analytics – There are personalized reports and statistics, with many different templates to choose from that best fit your needs. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
HUBSPOT | WEDNESDAY, OCTOBER 24, 2012
[Analytics] Does Google Think Your Website Is Spam?
Time on Site: Keeping track of time on site using a web analytics tool like Google Analytics is a good way to get insight about whether people like consuming your content. First, track the clickthrough rates of your search listings, which Google Analytics will provide to you if you have Webmaster Tools set up for your website.
HUBSPOT | WEDNESDAY, OCTOBER 13, 2010
[Analytics] 6 Ways Twitter Can Pioneer Online Advertising
Giveaway Analytics - One thing that Twitter is terrible at right now is providing users with analytics about users that actually see and click on tweets. to attempt to get basic analytic information. Currently, only large companies are advertising on Twitter, reportedly spending as much as $100,000 for Promoted Tweets.
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 19, 2011
[Analytics] 5 Islands On The Revenue Performance Management Journey
Analytics Island. Collect analytics, benchmarks and reports that demonstrate your impact to the bottom line. by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. Sponsorship Isle. Share email.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, APRIL 15, 2012
[Analytics] B2B Email Benchmarks: Answers Vary Widely
One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” found five relevant studies dating back to 2009. Signup.to
MARKETING GENIUS BLOG | MONDAY, JULY 11, 2011
[Analytics] Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
The good news is with online channels, it’s relatively easy to buy a small number of ads and track their effectiveness just with the built in analytics of each channel, usually for free. One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?”
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 22, 2010
[Analytics] Marketing Automation Vendor Consolidation: Lessons from History
and Web analytics ( Adobe Omniture , IBM Coremetrics , WebTrends ). Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. The pattern will likely repeat itself. The pattern is quite clear.
ONPATH | MONDAY, NOVEMBER 7, 2011
[Analytics] (Free Webinar) How to be a Marketing Superhero 2
You’ll learn: • How to identify HOT opportunities in Salesforce.com and Google Analytics. Featured Panelists : Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training). Overview : Calendar year-end is fast approaching. Free Registration : [link].
INBLURBS | FRIDAY, APRIL 12, 2013
[Analytics] 5 Jobs for Tomorrow’s Customer Service Team
The individual in this role would continually mine for popular topics in call center notes, as well as review Web analytics data to assess which articles in the self-service community garner the most traffic. The post received so much feedback, we decided to revisit the idea this year through the customer service lens.
SAZBEAN | SATURDAY, SEPTEMBER 21, 2013
[Analytics] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
Best Of News & Notes
SAZBEAN | SATURDAY, JULY 21, 2012
[Analytics] Top Internet strategy, marketing and technology links for the week of July 21, 2012
Why Analytics Matter to Small Business (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of July 21, 2012… 5 Sleep Mistakes You Don’t Know You’re Making (And How They’re Hurting Your Blog) (ProBlogger). You, Uncut: Using Video Bloopers to Boost Engagement (ProBlogger). SmallBizTrends).
SAZBEAN | SATURDAY, MAY 5, 2012
[Analytics] Top Internet strategy, marketing and technology links for the week of May 5, 2012
Evolving Social Media Analytics: Insights from Marshall Sponder (Socialnomics). Here are the top Internet strategy, marketing and technology links for the week of May 5, 2012… 10 ways to get into big trouble in marketing (Portent). How to Fight for More Social Media Resources In Your Company (Convince & Convert). Social Times).
SAZBEAN | THURSDAY, DECEMBER 22, 2011
[Analytics] 7 B2B Buying Signals Marketers Should Pounce On
With today’s modern analytics and marketing automation tools, marketers can play a bigger role in that ‘middle of the funnel’ conversion path with the power to re-engage interested prospects and tee up their sales teams for success. Inbound marketers are getting even better at attracting visitors to their websites. Well, you can.
SAZBEAN | SATURDAY, NOVEMBER 26, 2011
[Analytics] Top Internet strategy, marketing and technology links for the week of November 26, 2011
Top Twitter Analytics Tools (ReadWriteWeb). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it. Simply Zesty). Experietia).
SAZBEAN | SATURDAY, SEPTEMBER 17, 2011
[Analytics] Top Internet strategy, marketing and technology links for the week of September 18, 2011
Twitter Releases Web Analytics Tool (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault (Future Buzz). Microblogging, Social Networking Still Growing Worldwide (Marketing Profs). Marketing Trenches).
SAZBEAN | SATURDAY, JUNE 18, 2011
[Analytics] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
Is social media in danger of analytics overload? Here are the top Internet strategy, marketing and technology links for the week of June 17, 2011… Future of media: This is no time for incrementalism (GigaOM). Just How Strange Are Our Social Media Habits? Simply Zesty). 51 New Digital Media Resources You May Have Missed (Mashable).
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, SEPTEMBER 4, 2013
[Analytics] The crisis in marketing education and what to do about it
These week-long seminars (offered in a variety of formats including online) focus on the hottest topics like digital marketing , social media marketing , and marketing analytics. can count on one hand the number of undergraduate students I have personally met this year who I thought were prepared for an entry level marketing job. Agree?
MODERN B2B MARKETING | WEDNESDAY, APRIL 11, 2012
[Analytics] How to Cheat at Inbound Marketing
Well, when you’re prospecting for sales leads by using social analytical search engine optimizationical quantifications of technologicadoodies blah blah blah blah… Let’s face it – you’re busy. Want to know every last detail about how it works? Things like: What is inbound marketing? We’ve got you covered.
THE POINT | THURSDAY, JANUARY 29, 2015
[Analytics] Key B2B Demand Generation Strategies for 2015
One is predictive analytics. 'Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. Or both?
VIDYARD | THURSDAY, NOVEMBER 21, 2013
[Analytics] Why YouTube Alone Isn’t a Complete Video Marketing Strategy
You’ll be able to manage everything from one place with the added insight of video analytics. You can add optional email gates to the start of your videos to generate lead contact information, and you can see exactly which contacts followed through with your CTA with our analytics. My video marketing is kick ass!”
VIDYARD | WEDNESDAY, JUNE 4, 2014
[Analytics] Assembling an Extra Powerful Marketing Team
You need roles spanning creative design, writing, video production, demand generation, social, product, and of course, analytics and forecasting. They should be analytical but creative, love process but think out of the box, pay attention to detail but see the big picture. In fact, it’s actually a lot like Marvel’s X-men. Demando.
LOOPFUSE | WEDNESDAY, SEPTEMBER 15, 2010
[Analytics] Marketing Automation Buyer's Guide to Email Deliverability.
Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. If a vendor looks confused when you ask them about these concepts… run!
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 27, 2012
[Analytics] 6 Steps To Executing A Content Strategy
Use search, social and web analytics to determine your current share of the conversations in your space. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Steps To Executing A Content Strategy.
B2B LEAD BLOG | THURSDAY, MAY 16, 2013
[Analytics] Demandbase API vs ReachForce Form Appending Solutions
SmartForms also work in sync with other integrated demand generation improvement solutions in the ReachForce Connected Marketing Data Cloud, and bundled pricing with data cleansing, integrated data appending, automated merge and deduplication and predictive analytics may also factor in as considerations and adjustment. Lead Scoring
HUBSPOT | WEDNESDAY, FEBRUARY 15, 2012
[Analytics] How Social Media Capitalism Will Affect Your Future Marketing Strategy
Your website and blog are also the only inbound marketing tools through which you have complete control over accessing valuable marketing analytics information. Think about the limited insight you have now into the analytics of your social media channels. Make Analytics Actionable - Looking at visits isn't enough. Take control.
VOLACCI | THURSDAY, AUGUST 15, 2013
[Analytics] 3 Types of Big Data for Driving Marketing Strategy
Google Analytics is an obvious tool for collecting big data for a website: traffic, top landing pages, referral sites, conversion rates, etc. Similar results can be found through website data in Google Analytics as well. But what should marketers really be focusing on? Here are three types of big data that drive marketing strategy: 1.
VOLACCI | MONDAY, OCTOBER 7, 2013
[Analytics] Who Does Google Think You Are?
'We''ve gotten some great social media responses to last week''s article on the new Audience Reporting demographics features that Google Analytics is planning. Click here to see the original article). Among the responses, a recurring theme is, how does Google know who we are? did this both under my work account and my personal account.
VOLACCI | FRIDAY, AUGUST 2, 2013
[Analytics] Measure Metrics Like an Email Marketing Expert
Email Marketing , analytics 'Measuring all of your marketing metrics is crucial to building and replicating successful campaigns. These measurements extend to email marketing, too. Measuring your online newsletter is easy with a marketing automation platform; otherwise, it can be a bit of a challenge. Clicks. Visits. Unsubscribes. Bounces.
SMALL MANUFACTURER BLOG | THURSDAY, JULY 7, 2011
[Analytics] Make Your B2B WordPress Website and Content Mobile Friendly
Tablet use is soaring — You can track which mobile devices people are using via Google Analytics. Tweet For months now I’ve been watching how I and others use mobile devices. see iPads everywhere I go: one mom I know, for example, answers her email and reads online magazines while at our kids’ fencing lessons. love it!
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 25, 2012
[Analytics] Incorporating An Effective Email Automation Strategy
After the webinar has occurred you can still use the report analytics to follow up and prospect ‘non-attendees’ who may have clicked on multiple messages, website links and/or webinar links. Email automation campaigns can be extremely tactical and effective if done right. What’s so good about using an automation tool?
PAUL GILLIN | THURSDAY, OCTOBER 11, 2012
[Analytics] 15 Tips for Getting the Most From LinkedIn Groups
It generates longer links, but they’re compatible with Google Analytics. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. Do you agree?”. link]. Make it Personal. Follow Up.
PAUL GILLIN | THURSDAY, JUNE 24, 2010
[Analytics] How to Calculate Social Marketing ROI
It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. EMC Corp. 100,000.
MARKETING INTERACTIONS | SUNDAY, JANUARY 22, 2012
[Analytics] 6 Tips for B2B Vendors Becoming Publishers
From web analytics to social monitoring to SEO, marketers need to be accountable for the outcomes of what they publish. Judging by the amount of online noise being generated, the idea of publishing content is no longer considered to be an "edgy" proposition for many vendors. But noise isn't going to help you meet your goals.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 27, 2014
[Analytics] 3 Enterprise Takeaways from SiriusDecisions Summit
Meagen explained how she leveraged intelligence from Docusign’s 90 nurture tracks, 20+ personas, and analytic/data vendors like Lattice Engines and Mintigo. Jon serves on the Board of Directors for MOCCA, the leading enterprise association for Marketing Operations professionals. Think globally, act locally. Marketing Efficiency
VOICE-BASED MARKETING | TUESDAY, DECEMBER 23, 2014
[Analytics] Four Key Questions to Address in Strategizing for 2015 Search Marketing
Daily activities include monitoring paid search spend, keywords, and reviewing traffic in Google Analytics. 'It’s the time of year when we B2B marketers spend our days diligently planning, strategizing, and budgeting for the New Year. Question one: “Did we see a positive ROI from search marketing in 2014?” as part of the budget.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 13, 2014
[Analytics] CMOs Win When High-Value Customers Are Treated Personally Online
In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 6, 2012
[Analytics] Connecting the Dots Between Social Media & Demand Generation
Capture as much insight as possible from passive profiling methods such as web analytics, then provide a clear link to the next piece of content, where a prospect can be asked for more explicit qualifying information. She’s also a contributor the Grande Guide to Social Demand Generation. Tip: Make it easy to share.
SYNECORE | TUESDAY, JUNE 11, 2013
[Analytics] Moneyball: Lessons on Effective Inbound Marketing for Business
This relates directly to the way many smaller companies are using inbound marketing tactics like SEO, online content marketing , social media management , email marketing , and data analytics to level the playing field. In short, they need inbound marketing. The Yankees (Big Companies and Traditional Marketing). Follow @jhammes3.
SYNECORE | SUNDAY, FEBRUARY 15, 2015
[Analytics] Why it's a Good Time to be a Digital Marketer
The article relates how big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. For today’s tech-savvy consumers, simplicity, convenience, and highly personalized omnichannel experiences are root expectations. CX: Easier Said than Done.
NUSPARK | THURSDAY, JANUARY 12, 2012
[Analytics] Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
Measuring conversions and what to look for in your analytics. I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.
BUYEROLOGY | TUESDAY, FEBRUARY 28, 2012
[Analytics] The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice
How to respond : shift internal focus to understanding new rules affecting decision-making, acquired through the mix of analytics and qualitative insight, and support how buyers are making purchase decisions. © All Rights Reserved Kenny Madden. In part 2 of this series, I discussed the Buyer Orbit and the elements of the Buyer Choice Model.
HUBSPOT | FRIDAY, DECEMBER 9, 2011
[Analytics] How to Design a Killer Facebook Advertising Campaign
HubSpot’s software, for instance, includes an analytics tool that gives you exactly this information. Google Analytics is another great tool for in-depth analysis. If you don’t have Google Analytics installed on your website, it isn’t hard to do. Set Up Your Goals. newsletter sign-up? purchased product?
MARKETING INTERACTIONS | SATURDAY, APRIL 27, 2013
[Analytics] The B2B Website Audience Litmus Test
Develop possible scenarios across channels they frequent and determine how best to connect the dots (your website analytics can help with this, so can social media monitoring). 'Many B2B companies think that their website must serve every type of customer they have—every flavor of persona. Why not? CXOs are: Too busy. Stop right there.
HUBSPOT | MONDAY, JULY 18, 2011
[Analytics] 9% More Time Spent in Mobile Apps Than Internet [Data]
People are spending more time inside mobile application on average than they are on the web, according to Flurry , a mobile analytics firm. Flurry measured the time people spend in apps through its own direct analytics. Playing games and social networking absorb 79% of people's time, according to Flurry. Connect with HubSpot
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 6, 2014
[Analytics] 5 Fresh B2B Marketing Stats & What They Mean to You
With analytics, call tracking solutions, and marketing automation systems, it’s not a “How do I measure?” 'One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ). Stay tuned!
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 5, 2014
[Analytics] Growth Hackers And The Marketing Wake Up Call
According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. 'One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. ” . Strategy
HUBSPOT | TUESDAY, JUNE 1, 2010
[Analytics] 10 Simple Strategies for Business Blog Content
Look at Analytics -- Take a look at your website analytics. Website analytics provide a lot of information about your readers. Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? This is a common feeling. I know I, personally, have often felt this way.) Photo Credit: qisur.
BLOG MY CALLS | FRIDAY, MAY 10, 2013
[Analytics] Don’t make out with a dirty pirate that looks like Michael Bolton. Use call tracking.
In honor of them, we’ve created our own chain of events to show what happens when you don’t measure marketing analytics, use call tracking, or prove return on advertising spend. Corporate marketers: When you don’t track your marketing analytics, you approach marketing with a shotgun. Track your marketing analytics.
BLOG MY CALLS | FRIDAY, APRIL 26, 2013
[Analytics] Call Tracking: Why Marketers Should Appreciate it More
It has transformed from an artistic, creative role to a job based on data and analytics. They grow multiple channels to drive more traffic, get more data, gather web analytics, determine landing page conversion rates, click-through rates, etc. Just divert a very small percentage of your analytics budget into tracking calls.
WEBBIQUITY | TUESDAY, OCTOBER 8, 2013
[Analytics] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS. Includes detailed analytics for all your posts”) to UberVU (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”). ” stage to the “how do I do it?”
MODERN B2B MARKETING | WEDNESDAY, JUNE 24, 2009
[Analytics] BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference
Look at online buying behavior using a marketing automation or web analytics tool to see what information is useful to a prospect when they first consider your solution, when they are evaluating different vendors, and when they are ready to make a purchase. 2. You should too. 3. Why?
BIZNOLOGY | WEDNESDAY, OCTOBER 31, 2012
[Analytics] B2B Marketing Myth-busting, Redux
In B2B, this might mean strategies like: Identifying potential needs in current accounts through data analytics, and providing sales people with reasons to call into the account and pursue those opportunities. Photo credit: Wikipedia. Myth No. 1: Lead generation is the top job of B2B marketers. Myth No. Wrong. The result? Myth No.
B2B MARKETING MENTOR | TUESDAY, AUGUST 6, 2013
[Analytics] How Will the Sales Force of 2020 Engage Buyers?
With the emergence of big data and predictive analytics, we’re on the cusp of a major shift in how salespeople connect with customers. Predictive analytics will improve buyer engagement. 'The first wave of sales force automation technologies focused on improving efficiency. is going” and offer her services. ” 2.
LOOPFUSE | FRIDAY, NOVEMBER 12, 2010
[Analytics] Taking Your Website to the Next Level: Getting your Website Built
Susan Davis, Vice President of Marketing for Infobright, which develops and markets a high performance, self-tuning analytic database and a Loopfuse customer, provides her thoughts on the importance of website design: “At Infobright, we invested in a professional website design that we believe reflects well on the company. Creating Forms.
ANNUITAS | THURSDAY, MAY 1, 2014
[Analytics] Data Privacy,Protection and Compliance from Silverpop Amplify
sat in on several sessions focused on automation, analytics, and reporting. 'Today was another great day at Silverpop Amplify 14 #SPOP14. The agenda was packed with tracks focusing on different technologies, integrations, and product enhancements. Accountability in marketing.
NUSPARK | SUNDAY, FEBRUARY 10, 2013
[Analytics] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
Use tools and analytics to determine the traffic and the competition, and then be smart about the selection. I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. Query type: Purchase.
VERTICAL RESPONSE | WEDNESDAY, FEBRUARY 26, 2014
[Analytics] Email Marketing Tips to Maximize Your Mobile Impact
However, tracking the portion of your audience that clicks a link on a device versus a laptop or desktop is relatively easy via Google Analytics, which is free. Next, you’ll look at your Google Analytics dashboard to see which percentage of traffic was redirected from the desktop page to the mobile page. The “from” line.
B2B MARKETING TRACTION | MONDAY, FEBRUARY 23, 2015
[Analytics] 7 Ways to Get Better Results from Your B2B eNewsletter
Short of that, make sure you use your email analytics to gain intelligence on popular subjects, best days and times to send email, click through rates and more. 'You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 8, 2013
[Analytics] How I totally screwed up my blogging strategy
Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. Getting back on track.
KOMARKETING ASSOCIATES | WEDNESDAY, NOVEMBER 6, 2013
[Analytics] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
Here is a quick reference for accessing this information in Google Analytics. Track events such as social media click-thru’s, video views, and file downloads via Google Analytics. 'A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users.
LEADER NETWORKS | TUESDAY, MAY 1, 2012
[Analytics] Strategy First, Platform Second. Please!
They will likely want a private (gated) community, a member directory linked to their existing CRM system and a rich analytical back end to identify high-value customers' areas of topical interest in the community so the company can serve those customers better.and make more sales. What's your opinion of Platform X?" Will it scale?
LEADSLOTH | TUESDAY, JANUARY 12, 2010
[Analytics] Marketing Automation Trends for 2010
The need for new analytical skills. While it is essential for marketing to know what it got in return for a given investment, it’s equally important to take advantage of the power of analytics to define what works, what doesn’t and what actions need to be taken as a result. The response was overwhelming: see below for all 18 (!)
HINGE MARKETING | FRIDAY, NOVEMBER 15, 2013
[Analytics] How to Measure the Success of Social Media
Here are ways to show your firm that it has met each goal: Conversion – Use custom landing pages and web analytics to know where your qualified traffic is coming from and what actions these visitors are taking. 'It’s easy to hop on the social media bandwagon. “It’s easy.” ” “Anyone can do it.”
DELICIOUS B2BMARKETING | WEDNESDAY, JUNE 3, 2009
[Analytics] B2B Marketing | Business to Business Marketing Information Portal
This Knowledge Bank provides marketers with practical advice and guidance on how best to enhance the visibility of your website, and to maximise its effectiveness at driving website conversion, focusing on search marketing, online advertising, website optimisation and web analytics. HOW TO. HOW TO. only little!
BIZNOLOGY | WEDNESDAY, JUNE 25, 2014
[Analytics] 4 simple truths about content marketing re-imagined
Have you invested seemingly endless hours poring over website analytics, while forgetting to check in on what your audience is actually saying about your webpage? 'Content marketing is still a new field, and it remains dynamic and evolving. This article will highlight some basics to keep you current with the state of the industry. Good luck!
HUBSPOT | FRIDAY, MAY 23, 2014
[Analytics] The Anatomy of an Effective Marketing Brain [Infographic]
Instead, successful online marketing requires a combination of left and right brain thinking -- or "analytical" and "creative" thinking. 'The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 5, 2015
[Analytics] How B2B Marketers Can Leverage Social Media Product Advertising
Pinterest also offers an extensive analytics dashboard so marketers can test what works and what doesn’t. 'Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While The latest evolution is with the advent of product ads. In Conclusion.
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 30, 2010
[Analytics] Identify Website Users: Capture More Sales Opportunities
Website traffic counts, page views, cost-per-click and return visitor numbers are standard fare in Google Analytics, WebTrends and other sites. One of our strategic partners, Ultimate Leads , has come up with an intriguing service to help you identify who’s coming to your site by company. Now you can! Who’s Looking at YOU?
BIZNOLOGY | THURSDAY, MARCH 15, 2012
[Analytics] Use Lifetime Customer Value to Measure Social Media
Surveys, web analytics, referrals via likes and recommendations, and customer service logs can shed light on this. Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships.
HUBSPOT | MONDAY, JANUARY 5, 2015
[Analytics] Buyer Personas Gone Stale? Use Agile Techniques
By leveraging the data from marketing automation or other sources of analytics on your website, it’s possible to get insights into what does and does not interest a buyer. Even if you don''t have a marketing automation platform, you can still use website analytics to gather how your visitors are interacting with your site.
WEBBIQUITY | MONDAY, JANUARY 24, 2011
[Analytics] 31+ of the Coolest Social Media, Search and Web Tools of 2010
Actionly also includes Twitter account management and analytics tools. Proclaim Messenger enables you to easily combine pre-recorded or live video with PowerPoint presentations to produce video email campaigns (with full analytics), one-off video sales emails, or hold live one-to-one or small group video chats. Create video emails?
BLOG MY CALLS | WEDNESDAY, APRIL 2, 2014
[Analytics] Publisher Use Cases for Call Tracking: Excerpt From a Case Study
'In an effort to provide more ''uses cases'' for call tracking, Conversation Analytic s and call recording, we''re going to start publishing excerpts from our case studies on Blog.LogMyCalls.com. As a publisher, you want analytics that will benefit your bottom line and your clients’ bottom line. Implementation. And we upsell them.”.
VOICE-BASED MARKETING | WEDNESDAY, JULY 2, 2014
[Analytics] Get a Leg Up On Local Search with Call Tracking
Only with extensive data collection, reporting, and analytics will you gain actionable insight into campaign performance and overall ROI. One common answer is with Google Analytics and Google AdWords. 'So, you want to start marketing to a local audience via search. Make It Ring. So how do you do this? It seems natural, right? Voice.
B2BBLOGGERS | THURSDAY, MAY 10, 2012
[Analytics] 25 Awesome Twitter Tips
Use analytics: Experiment with the timing of your Tweets so you can know if certain times of day bring in more clicks, retweets and responses. Analytics may indicate your company should share early in the day or late in the week to pull in the most users. This week she takes on Twitter. Enjoy, Jeremy. OVERALL STRATEGY & PLANNING.
NUSPARK | MONDAY, JANUARY 9, 2012
[Analytics] The missing topic on b2b digital lead generation: advertising
You need to tag all digital messages so that analytics can measure the visitors. But you should still track ROI by estimating your pipeline conversion rates and evaluating lead performance via analytics. Remember advertising? Remember media plans? Don’t believe it. SEO marries the user queries with my solutions. Event sponsorships.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 8, 2013
[Analytics] How to establish your company’s Social Media Lead Team
In the first year, you might consider one hour devoted to problem-solving and one hour of digital education on a topic like opportunities in analytics, social influence, digital advertising, mobile marketing, content marketing, etc. 'I have written a lot about the critical importance of company culture to social media marketing success.
SMALL MANUFACTURER BLOG | WEDNESDAY, NOVEMBER 27, 2013
[Analytics] Quick Tip: 1Password Makes it Easy to Store Passwords
Google Account (including Analytics) — If you don’t log into Google much except for Analytics, it’s good to record your username and password. 'I used to spend a great deal of time searching for passwords — mine and those that belonged to my clients. Or a character. Or six characters. Or whatever. Clever!).
AGGREGAGE | TUESDAY, JUNE 9, 2009
[Analytics] Long Tail SEO - 60+ Articles
Long Tail Search & Web Analytics. Excellent Analytics Tip #10: How Thick is Your Head and How Long is Your Tail? Paid Search Analytics: Measuring Value of “Upper Funnel Keywords | Occam’s Razor by Avinash Kaushik. I’m still constantly looking. If I’m missing something good, please drop a comment.
CONFLUENT FORMS | TUESDAY, JUNE 18, 2013
[Analytics] Google+ Local Pages are your new Landing Page
We point them to reasons why their business should be on G+ , run through their Google Analytics with them to show them the significant percentage of their traffic that is coming to them from Google searches and explain how this can be increased. We think they''re looking at it all wrong. To ignore that simple step is almost inexcusable.
FATHOM | FRIDAY, OCTOBER 25, 2013
[Analytics] Customer Personas Simplified
” She suggests analyzing analytics, surveying your existing audience, interviewing key customers and recruiting additional research participants to gather the right information to then ask the right questions to develop the customer personas. One way in which you can segment your database is by creating customer personas.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 1, 2013
[Analytics] Here’s why 100,000 people unfollowed me on Twitter
The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. It showed me the number of people who had recently unfollowed me. What I saw made me gasp. First, let’s state the obvious. I’m NOT going to tweet that. Now, let’s put this situation in perspective. Trust me.
FUNNEL FOCUS | MONDAY, AUGUST 2, 2010
[Analytics] Spotlight: Sue Hay and Cari Baldwin Help You Supercharge Your Demand Generation Programs
She is a proven problem-solver, with a solid track record in demand creation, lead nurturing and lead management at companies such as Composite Software, E2open, Host Analytics, LiveOps, Saba and Workstream. Sue Hay. Cari Baldwin. Take a look at 8 Tips for Demand Generation Program Improvement: Define a Qualified Lead. Develop Personas.
REPUTATION TO REVENUE | THURSDAY, MARCH 11, 2010
[Analytics] Social media and thought leadership: The virtuous circle for B2B marketing
It can be as sophisticated as using high-end monitoring and analytics services like Radian6 or Nielsen BuzzMetrics , organizing "Innovation Jams" like IBM , or building your own customer communities to ensure a steady flow of deep customer insight. This all seems fine, but I think it's far too limited a view. Make sense? What do you think?
BLOG MY CALLS | THURSDAY, JULY 25, 2013
[Analytics] Call Tracking Agency Reseller Q&A
Becoming a reseller gives your clients access to the foremost marketing analytics and call tracking tool on the market. 'Why should I become a LogMyCalls Certified Reseller? Reselling LogMyCalls adds significant value to your offerings, and adds a new revenue stream. How does the reseller program work? White Labeled call tracking dashboard.
SALES LEAD INSIGHTS | FRIDAY, AUGUST 21, 2009
[Analytics] Business Software Marketers: Finally a Conference Designed Just For You!
The latest tools and features in Google Analytics to help optimize your website lead pipeline. Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. Empowering Software Marketing Leaders. September 13-15 in Washington DC. Learn more about them here.
BIZNOLOGY | THURSDAY, JULY 24, 2014
[Analytics] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
You use web analytics, right? Using your analytics and your sales data, determine which product pages are most important to your business. 'You think you’ve got e-Commerce SEO problems? Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? Diversify your traffic sources.
EMAGINE B2B BLOG | MONDAY, FEBRUARY 16, 2015
[Analytics] eMagine’s Employee Spotlight: Allie Viau
spend my days digging through data in Analytics, talking to clients about their on-site and off-site optimization strategies, and doing research to stay on top of industry trends and changes. My advice would be to do research and be aware of current best practices, as well as to become very comfortable using Google Analytics.
PUZZLE MARKETER | THURSDAY, JULY 26, 2012
[Analytics] Marketing Automation, Set It and Forget It
” Identify Customer Intent – Some marketing automation solutions can integrate with analytics tools so you can see exactly what content they care about. Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems.
SMALL MANUFACTURER BLOG | FRIDAY, AUGUST 13, 2010
[Analytics] B2B Content Marketing: Think Like a Reporter
Using Google Analytics, Alerts, and social media to develop content ideas. August, 2010. Published by Dianna Huff. Volume 10, Number 8. Welcome! I've been asked to speak about developing content for Search Engine Marketing New England (SEMNE) as well as to develop a course for the Online Marketing Institute on the same topic. We make widgets.
HUBSPOT | THURSDAY, OCTOBER 4, 2012
[Analytics] Lessons From the Best Marketers of the 2012 Inc. 5000
giving feedback on top of the funnel marketing like blogging and social media, middle of the funnel marketing like marketing automation and email, and finally, analytics to close the loop. Let's take a look at someone who could value from some improvement with their Analytics. This week, Inc.com announced the 2012 Inc. Let's dive in!
WRITTENT | WEDNESDAY, MAY 28, 2014
[Analytics] 27 Must Use SEO Tools for Incredible Content Marketing Results
Google Analytics. . One of the most reliable and widely used analytics tools to date. SharedCount is a social analytics service that checks how many times your webpage has been shared, liked, tweeted, etc., It involves driving traffic, generating leads, and building authority. How will you research keywords? Google Trends.
MODERN B2B MARKETING | MONDAY, NOVEMBER 2, 2009
[Analytics] 25 Must-Read B2B Marketing Blog Posts
Simple Steps for Decoding Website Analytics - Google Analytics provides a wealth of data for B2B marketers, but it can be difficult to know where to begin to uncover trends. Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts.
WEBBIQUITY | TUESDAY, MAY 6, 2014
[Analytics] Zenith Social Media Marketing Conference – An Event Not to Miss!
” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!
THE FORWARD OBSERVER | MONDAY, AUGUST 13, 2012
[Analytics] How to Grow Your Business with Inbound Marketing
Analytics to measure include site traffic, SEO, your blog, social media and email. Artillery B2B Marketing Blog > The Forward Observer. If you have more brains than money, you should focus on inbound marketing.". In essence, inbound marketing is all about earning your prospect’s attention. The same applies to business-to-business sales.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 8, 2011
[Analytics] What Your Business Needs To Know About Google+
One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. That’s a modest assessment. You don’t.
PAUL GILLIN | FRIDAY, APRIL 27, 2012
[Analytics] IBMer: ‘Social Selling’ Is a Sales Process in Itself
Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting. It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing.