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  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Analytics] The Most Important Marketing Metrics
    He predicted that soon we will see more marketing departments adding predictive analytics and data scientists to today’s dashboard capabilities. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? It is not the creatives who will delivering reports to the C-Suite. Strategy
  • HUBSPOT  |  MONDAY, OCTOBER 4, 2010
    [Analytics] Top 5 Inbound Marketing Articles to Start the Week: Make Love to Direct Traffic
    Excellent Analytics Tip #18: Make Love to Your Direct Traffic. Marketing Takeaway: Implement web analytics tools appropriately so you can correctly identify and give your direct traffic visitors the love they deserve. Web Analytics, The Wonder Cure for Funnel Crappiness. Web analytics, of course! The solution? Be human.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Analytics] Building a Kick-Ass Social Media Dashboard
    Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking  followers, fans, sentiment, etc. Referring Traffic from Social.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 8, 2013
    [Analytics] 3 Keys to Understanding Your B2B Content Needs
    One of the ways to evaluate this is through analytics. One of the coolest parts of analytics is the ability to set up conversion funnels. similar piece to this is the “ Behavior Flow ” tool within Google analytics that allows you to see how visitors are moving throughout all pages of the site, not just the conversion funnel.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 2, 2014
    [Analytics] Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems
    seven types of shared customer data processes , ranging from single customer view to predictive modeling to treatment selection to advanced analytics. 'Way back in January, I began working with SAP on a set of worksheets to help marketers assess their customer management systems. That''s it -- just 29 items, although some do have subitems.
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 17, 2010
    [Analytics] Why our thought leadership is broken
    The same web analytics that have destroyed publishing are now getting marketers fired because nobody’s clicking on their white papers and surveys. All of our talk about marketers becoming publishers is incomplete. We can’t just become publishers, we also have to become advertisers. Let me explain. What’s the point? But it happened. Check.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 17, 2013
    [Analytics] 5 Reasons Agencies Should Include Call Tracking as Part of Adwords Packages
    Imagine being able to give clients access to a White Labeled call tracking and call analytics solution like LogMyCalls. 'The other day I was on the phone with the Director of SEM at a large local marketing agency. This man was a true PPC and Adwords expert. As we were talking about call tracking for PPC ads, a lightbulb went off in his head.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Analytics] Why (Most) Training is Useless > Managing article by David Maister
    “Business,&# as a subject, is about things of the logical, rational, analytical mind: concepts such as ‘the value chain’ or the numerous P’s of marketing. David Maister - Professional Business, Professional Life. jump to menu jump to content. Contact me. Order your copy today! Managing. Client Relations. Strategy.
  • BLOG MY CALLS  |  FRIDAY, AUGUST 9, 2013
    [Analytics] Phone Calls: The King of Direct Mail
    The data flows into the analytics dashboard in real-time. 'You''re a direct mail firm. When you launch a 1000 piece mailing for your client, what do you want to happen? What is your goal? Do you want to generate a certain number of phone calls, visits to your client''s business? hope your first goal is revenue. The Importance of Phone Calls.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 15, 2013
    [Analytics] Sales Training: 5 Ways Call Recording Can Help
    Why on Earth would these companies use an award-winning marketing analytics and call tracking solution to help them with sales training? 'Did you know that a substantial portion of our clients are sales training companies? These range from one man band sales trainers to some of the biggest training companies in the world. They just don''t.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Analytics] The 2014 Digital Marketing Ecosystem
    How does the Analytics provide that information? Can you get it from Google Analytics or Web Trends? They’ll be able to come in, ask many questions, identify the company goals and then say something like, “You need the infrastructure SalesForce CRM, HubSpot Marketing Automation, WordPress CMS, Google Analytics, and Unbounce.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] 4 B2B Spend Trends for 2012
    What is interesting, though, is that marketers are increasing program spend faster than people spend – which likely represents the increasing importance of digital, analytics, and marketing automation. We’ll have more on marketing automation and analytics  in a few weeks (get excited!),
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 18, 2012
    [Analytics] Podcast: Manufacturers and Distributors – What Are You Doing to Stay Relevant? New Rules of Engagement
    We caught up with Tom Gale who is President of Gale Media, a publisher of business information, research, software and market analytic tools that make wholesale distribution companies and their business partners run better for his thoughts on this important topic. Staying relevant to customers today has become much more complex. Enjoy.
  • VIEWPOINT  |  FRIDAY, APRIL 12, 2013
    [Analytics] Good Reads for B2B Marketing - More CMO/CIO Alliance
    CMOs will be expected to analyze data from social networks, use customer relationship management and content management systems software for advanced analytics. 'Online content in the sales and marketing industries is dynamic and constantly changing. The 7 Biggest Misconceptions of Successful B2B Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Analytics] Why marketing doesn’t suck
    Today, with the digital tools and analytics at our disposal, the profession has never been more interesting or more important. Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Let me tell you why I am so lucky to be in marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Analytics] Why content marketing will make your small business sexy
    Sure a firm can dive into analytics to measure traffic, find the search words people are using to find them, and the type of content they seek. By {grow} Community Member Craig McBreen. There’s a monumental shift going on and it’s affecting my little world in a profound way. The world of visual branding solutions is kinda, sorta my bailiwick.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 7, 2014
    [Analytics] Why Hackers Take Down Sites (and How to Protect Yourself)
    Keep an eye on your analytics. Keep an eye on your analytics. 'By Kerry Gorgone, {grow} Contributing Columinist. Why do the Bad Guys try to take down our websites? In my (admittedly limited) experience with hacking, the main result of a denial of service attack seems to be annoyance on a wide scale. As it turns out, I was half right.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Analytics] 7 B2B Buying Signals Marketers Should Pounce On
    With today’s modern analytics and marketing automation tools, marketers can play a bigger role in that ‘middle of the funnel’ conversion path with the power to re-engage interested prospects and tee up their sales teams for success. If you don’t have analytics or lead alerts set up, don’t wait. Nothing.
  • B2B VOICES  |  TUESDAY, JUNE 7, 2011
    [Analytics] Social Business? I Have Just the Award for You
    In addition to Social Business, there are also categories for Cloud Computing, Mobile Enterprise, Emerging Tech, and Advanced Analytics. Constellation Research announced its new Constellation SuperNova Awards yesterday, and yours truly is the PR agency lead and on the judging panel for the Social Business category.  The site: Here. Go to it.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics] Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014
    We wrote about the kinds of data that can help your list development and your sales: big data, triggered event data, and analytic data in the post How to Use Three Types of Data to Drive B2B Sales. 'Happy Valentine''s Day, Sales Prospecting Perspectives readers! According to Tom Pick, it''s reducing friction at all customer touchpoints.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, APRIL 8, 2010
    [Analytics] 5 Steps to B2B Marketing Success
    With sophisticated analytics and reporting, MA tools will also give you insight into what is working and what not so you can adjust and improve your campaigns. Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. And today’s customers are busier than ever.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Analytics] Is Empathy The Secret Ingredient To A Social Business
    have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “ share of conversations.” What separates a social business from a “regular” business? ” But I’m not sure that is enough. What is a Social Business?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 16, 2012
    [Analytics] The Real Value of Content Marketing for Industrial Companies
    For the moment, I am going to set aside analytics and ROI measurements and focus on the real value of content marketing as it relates to industrial sales. In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. They are the specifiers of your product.
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Analytics] Best Twitter Tips, Tools and Tactics of 2011
    The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. How Twitter Web Analytics Will Help Your Business by PCWorld. Angela West looks at how Twitter analytics (based on their acquisition of BackType ) work and the key benefits they provide to business users. Nearly 3/4 of active Twitter users are bloggers.
  • SAZBEAN  |  THURSDAY, JULY 22, 2010
    [Analytics] What if Your Site is Invisible to Google?
    Google Analytics – Are you getting any traffic from search engines in your traffic sources report? I was doing a bit of research on a potential client’s website the other day… and it turns out that Google doesn’t attribute any keywords to the site — it’s invisible to Google. How Do I Fix My Site? Thoughts?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 5, 2010
    [Analytics] 11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)
    Analytics tools:   Right now I can view my website stats on my iPhone.  Currently I use the Analytics Lite app for this, though Omniture has a Sitecatalyst for iPhone app that has had great reviews, too. . The analytical B2B marketer will consider these a must have. Iphone Apps for B2B Marketing. I disagree.   .
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Analytics] 12 experts define Key Performance Indicators (KPIs)
    KPI metrics translate complex measures into a simple indicator that allows decision makers to assess the current situation and act quickly.” –  KAIZEN Analytics. 'Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. Every business should have them.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Analytics] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
    LinkedIn Analytics. The new analytics tools on LinkedIn can help you gain a better understanding of what posts are successful at generating clicks and interactions. LinkedIn analytics will show you how many impressions, clicks, interactions, and followers were driven by each of your posts. Google+. Geotagging. Google circles.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 13, 2013
    [Analytics] How to Drive Inquiries and Leads with a Blog
    'In two previous posts, I discussed at length how to configure and use the Social Report within Google Analytics. And, if you use the social commenting tool, Disqus, Google is tracking the comments through the Google Analytics Social Report, as Disqus is one of its Data Hub partners. Read Part I here and Part II here.). However!
  • CONFLUENT FORMS  |  TUESDAY, JUNE 18, 2013
    [Analytics] Google+ Local Pages are your new Landing Page
    We point them to reasons why their business should be on G+ , run through their Google Analytics with them to show them the significant percentage of their traffic that is coming to them from Google searches and explain how this can be increased. We think they''re looking at it all wrong. To ignore that simple step is almost inexcusable.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Analytics] How to Measure Your Social Media Lead Generation Efforts
    Analytics. Using social analytics is particularly important for gathering lead gen metrics. in combination with Google Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social marketing initiatives. Follow her on Twitter @ashjbee. Opportunity. Conversion. Engagement. Opportunity.
  • NUSPARK  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
    Your organic keywords obtained from your analytics program. Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion.  Therefore, that pay-per-click ad must align with the keyword phrase, as well as the landing page offer, for better paid search optimization. Awareness. 
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 8, 2012
    [Analytics] The Golden Question For Inside Sales: What Metrics Are Good Metrics?
    Adding value to weekly sales/marketing meetings from an analytics perspective. I recently read a great question from one of my LinkedIn groups, Inside Sales Management: “Is anyone measuring activity rather than opportunities? If so, what activities are you measuring and how? Adding value to the database. Cleansing Data).
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, MAY 23, 2013
    [Analytics] My Website Isn’t Getting Any Leads: The Role of SEO, Content and Social Media
    Even more to the point, Google *is* tracking this stuff through Google Analytics. Take a look at your Google Analytics social dashboard. This next screen shot is a listing of my own social analytics showing the traffic coming from the various sites in which I participate — including the blog commenting social tool, Disqus.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 15, 2010
    [Analytics] The Mi6 Chart Toppers, November 2010
    Article/Post: Twitter’s Official Analytics Product Has Arrived. Observations: Twitter analytics is top of mind for our readers and it is for us too. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month I share charts from various sources with my network. Rank: #1, 436 views. Brand recall?
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 3, 2012
    [Analytics] Preview of Twitter Advertising Platform for B2B Companies
    looked at Google Analytics and Facebook Insights to determine top countries for the SocialMediaB2B audience. Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. This leaves out many B2B companies. Welcome Screen.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Analytics] 27 More Remarkable SEO Guides, Tips and Tactics
    Kevin Webster outlines several strategies for dealing with keyword (not provided) in search analytics , such as benchmarking and optimizing search landing page traffic and performance: “The company should let go of the notion of ranking for a search term, and focus more on the idea of ranking for a search concept.”
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Analytics] Social Media? #WTF
    And finally, I’ll talk about how we need new marketers with digital, analytic and social conversation skills to help drive reach, engagement and conversion of loyal customers and fans of our businesses… WTF " href="[link] target="_blank">Social Media? View more PowerPoint from Michael Brenner. Photo Source. Social Media
  • DIGITAL B2B MARKETING  |  THURSDAY, AUGUST 25, 2011
    [Analytics] 3 Questions For When Mobile is the First Screen
    am a digital and B2B marketer with a background in online media and analytics. Mobile devices are expected to be the primary mode of internet access in the next three years. This is worth saying again: Your company’s digital experience will be primarily via mobile devices. Mobile will be the assumption for marketing, not the extension.
  • BIZNOLOGY  |  FRIDAY, JANUARY 11, 2013
    [Analytics] Why Marketers Should Fear Mobile Marketing
    Whatcha gonna do when they come for you … and your video sharing analytics!” Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. “What?” ” you ask. Watch this!”
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [Analytics] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    Marketing automation systems still probably have advantages in analytics and other areas, although it’s hard to generalize. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 16, 2011
    [Analytics] Vendor Selection: Writing a Good Requirements Document
    But more complex scenarios could include inputs from Web analytics, order processing, point of sale, accounting, and elsewhere. My last two posts (not counting this morning’s detour into Marketo-land) described common errors marketers make when selecting marketing automation systems. How did we come to this? Marketers are marketers.
  • INBLURBS  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
    Analytics. By this analytics tool you get a clear picture what going on, on your company page. LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US. LinkedIn offers a wide toolset of features to get seen from future business partners. To list all of them would lead to far.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Analytics] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. See Manufacturers Need Lead Management to Close the RFQ Gap ).
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Analytics] How to Get Hired as an Inbound Marketer
    And the job search giant cites that people with skills in SEO, interactive marketing, mobile marketing, and marketing analytics are in the best position among their marketing colleagues. 4) Develop an Analytical Mindset. You aren't working? What's wrong with you? So what's the problem? Tips to Get Hired as an Inbound Marketer.
  • DIGITAL B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Analytics] Beyond Lists: Use Filters to Manage Twitter
    am a digital and B2B marketer with a background in online media and analytics. We each build our own communication channel on Twitter, choosing who to follow and list. If your Twitter stream clogs up every evening with color commentary on a TV show , filters can remove it, without unfollowing people you otherwise appreciate. Accounts. Words.
  • PUZZLE MARKETER  |  THURSDAY, JULY 26, 2012
    [Analytics] Marketing Automation, Set It and Forget It
    ” Identify Customer Intent – Some marketing automation solutions can integrate with analytics tools so you can see exactly what content they care about. Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 1, 2012
    [Analytics] 5 Ways to Get Readers to Respond
    This also can help to lower your blog’s “bounce rate” as calculated by Google Analytics. You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Your Blog as an Interactive Tool. Polls. External Links.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Analytics] Social Business Failure Is a Choice: Speaking a Common Language
    The percentage of companies using their analytics tools to the fullest – and acting upon resulting data – is really low. We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. What benefits do we intend to achieve?
  • BIZNOLOGY  |  FRIDAY, AUGUST 23, 2013
    [Analytics] Fix Broken Links to Maintain Site Usability for SEO
    Website owners need to monitor link activity by using tools such as Google Analytics, Google Webmaster Tools, or other paid tools that will give you a breakdown of any broken links that you might have. 'Photo credit: SamWhited. Links pointing from one web page to another are what connect the entire web.
  • PAUL GILLIN  |  FRIDAY, APRIL 27, 2012
    [Analytics] IBMer: ‘Social Selling’ Is a Sales Process in Itself
    Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting. It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing.
  • B2B VOICES  |  WEDNESDAY, JUNE 9, 2010
    [Analytics] Guest Post: How B2B Companies Can Use Video/Photos in Social Media
    I stumbled upon this inadvertently as I perused my Flickr analytics. By Leyla Arsan , Lotus Marketing Services. As a small business owner who utilizes Social Media for her own marketing efforts, I often think of how I can better assist my B2B clients more effectively manage their social media efforts.  Flickr. YouTube.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Analytics] 8 ValueTrack Parameters For Better AdWords Campaign Data
    ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. 'ValueTrack is an easy-to-use AdWords URL-tagging feature. You can use this information to fine-tune your campaigns and settings for better performance. Why is it important? network}. creative}.
  • THE EFFECTIVE MARKETER  |  THURSDAY, APRIL 4, 2013
    [Analytics] Content Marketing is the New PR
    Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.) 'That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR,  which you can download for free (registration required) here. Content Marketing Leaders and Followers. for followers). for followers).
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 24, 2012
    [Analytics] Survey Highlights Email Marketing Effectiveness and ROI
    36% state poor measurement and analytics keep them from becoming more effective. A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. 52% engage in regular list cleaning.
  • THE EFFECTIVE MARKETER  |  FRIDAY, NOVEMBER 18, 2011
    [Analytics] Content Marketing Starts With Your Brand
    Analytical vs. Impulsive. Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. You get an agency, brainstorm cute pictures, logos, and tag lines, come up with the visual guidelines, and move on. Fast forward to today. You are creating content. Where is your brand now?
  • BIZNOLOGY  |  FRIDAY, JULY 6, 2012
    [Analytics] The Seven C’s of Content Quality
    We also use more traditional metrics to infer content quality from web analytics tools. Panda (Photo credit: PeroMHC). Last month I talked about optimizing your site architecture for Panda. This is of course important, but it is only one component in optimizing for Panda. And Penguin punishes low-quality sites. Defining content quality.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Analytics] Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition
    As a leader in call tracking and analytics, Mongoose Metrics has played a significant role in how marketers and agencies prove and improve ROI from their campaigns, and I know that together we will bring a tremendous amount of value to our combined customer base. 'I’m delighted today to welcome the Mongoose Metrics team to Ifbyphone.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Analytics] High Marketing IQ: Learn From Today and Optimize Tomorrow
    For example, Google Analytics can provide reports on website activity and PPC performance, while voice-based marketing automation tools can track all phone leads from various initiatives. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. No more!
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 23, 2011
    [Analytics] Finding Marketing Technologists
    People who do SEO or analytics (who do it well) have to have technical knowledge of how web pages are put together, as well as knowledge of conversion and marketing message. The general idea of the presentation is that marketing and technology are already in the middle of a collision course due to the current influx of marketing technologies.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Analytics] The What, How, and WOW Factor of Effective Conversion
    You can understand your buyer’s behavior with great analytics, and try to replicate the behavior that indicates purchase. 'by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Arpine is grateful to her parents for a search engine-friendly name. Follow (and tweet to) Arpine on Twitter @Arpine. Yes, nothing!
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Analytics] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    Watchitoo gives us the TV-like feel, while ViewBix offers a Call to Action and Analytics.). 'Buffer Marketing Made Simple TV – the online TV I created and host – has been a truly awesome experience that has benefited me tremendously. First and foremost, Marketing Made Simple TV  introduced me to a world-class set of luminaries.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 3, 2011
    [Analytics] Using Buyer Personas in B2B Marketing
    How to find this info: Your web analytics can be the easiest way to determine what content your buyers are interested in and what formats they prefer. B2B Lead Generation | Buyer Personas. Buyer Persona models at Kadient. I’ve long argued that Buyer Personas are THE basic building block of B2B marketing today. But do they really?
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2009
    [Analytics] An Indispensible Guide for Email Marketing
    This eBook covers nuts-to-bolts of email marketing, including (but not limited to): Ideas on content Design suggestions How your email is seen in the inbox Analytics SEO Using social media Encouraging sign-ups Growing your subscriber base. In my previous life as a marketing manager, I executed email marketing campaigns regularly. Now What?
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2009
    [Analytics] An Indispensible Guide for Email Marketing
    This eBook covers nuts-to-bolts of email marketing, including (but not limited to): Ideas on content Design suggestions How your email is seen in the inbox Analytics SEO Using social media Encouraging sign-ups Growing your subscriber base. In my previous life as a marketing manager, I executed email marketing campaigns regularly. Now What?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 17, 2011
    [Analytics] You’ve picked the wrong goal for your blog
    Spend some time with the Google Analytics for your blog.  Nearly every day I receive some variation of this question – “How do I drive more traffic to my blog?&# I would go as far to say that there seems to be an obsession with traffic among bloggers. In fact, the pursuit of traffic may actually be working against your success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Analytics] Five of the All-Time Biggest Blogging Questions Answered
    Look at your Google Analytics for the keywords people are using to find your blog. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Start with your strategy. What are you trying to do and why?
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 24, 2014
    [Analytics] The smarter way to collect content
    Importantly it also gives exhibitors live analytics into what content is being collected and shared and by whom. 'Sharing content at events was stuck in the past. Not anymore. While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. Discover.
  • TOMORROW PEOPLE  |  MONDAY, JULY 16, 2012
    [Analytics] No Such Thing As a Free Burger?
    The result is a shortfall in search, analytics, social media and inbound marketing skills. Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. Date: Friday, 27 July. Time: 4pm onwards. Tel: 0121 771 0315.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Analytics] Why you should consider centralizing your search keyword lists
    Owned:  ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. But that’s extremely unlikely. IBM sponsors the event.
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 2, 2011
    [Analytics] 4 Trends Shaping B2B Marketing in 2011
    mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Wiley, 2011). Follwer her on Twitter @marketingprofs. Like at the start of a new year. Social media = Lots of room for improvement. Why is that? Content isn’t enough. ”).
  • HUBSPOT  |  SUNDAY, JULY 29, 2012
    [Analytics] The B2B Marketer's Blind Spot and Other Marketing Stories of the Week
    He discusses the transformation of the B2B marketer's focus, saying the process is changing faster than marketers can keep up with; more and more marketers are being held to direct revenue growth goals, as opposed to less tangible analytics such as reach or awareness. Oh man, how good does that egg look? It got me thinking. Alright then.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Analytics] Buyers to Marketers: Don’t Call Me, I’ll Call You
    am a digital and B2B marketer with a background in online media and analytics. “Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. Being discovered (search and PR).
  • ENGAGE  |  THURSDAY, MAY 1, 2014
    [Analytics] Crimes Against Humanity (in Marketing)
    All of this is refined by persistent analytics and reporting. Confusing analytics with business intelligence. 'For the past decade, I’ve had the privilege of working with brands of all shapes and sizes in a wide variety of verticals. Putting too much focus on being seen as a “thought leader”. But that title is earned, not claimed.
  • BLOG MY CALLS  |  WEDNESDAY, AUGUST 14, 2013
    [Analytics] How Call Tracking Can Help Direct Mail Firms Get More Clients
    This means that you can provide your clients with a username and password to an exclusive analytics that has your branding! 'We work with a lot of direct mail agencies. These agencies routinely tell us that call tracking helps them get more clients. These direct mail agencies make more money because they use call tracking. That''s powerful!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Analytics] Rise of the Marketing Platform
    And, as Scott points out, having only a few standard platforms will actually encourage innovation and diversification in the marketing experiences category, since the platforms provide a foundation for common management of data, process, operations, and analytics. 'Author: Jon Miller I’m about to make a staggering statement. Ready for it?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 9, 2012
    [Analytics] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
    can't think of any products that recommend the right marketing programs, but proper analytics can identify patterns that reveal opportunities, and it’s perfectly conceivable that a rule-based system could check for known issues and make recommendations. I don’t know whether to laugh or cry. It’s really nice. think not.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 12, 2012
    [Analytics] Are You Making These Costly Holiday Mobile Mistakes?
    Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report? Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 20, 2012
    [Analytics] The Most Important Social Media Influencer For Retailers
    Their current performance was already very strong in terms of analytics, with Facebook page activity exponentially higher than the average brand and an extensive reach compared to their budget. That’s a deeper problem than analytics can paint. In most cases, these two go hand in hand. Simple enough? Let’s look at a brief example.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 23, 2013
    [Analytics] The Six Signs of an Authoritative Blog
    To do that, you don’t need access to the Google Analytics account of that blog (that’s impossible unless you are an IT genius, LOL). By Obaidul Haque, {grow} community member. For many reasons, blogging remains one of the most important components in a search and social media marketing strategy. The Importance of Authoritative Blogs .
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Analytics] 26 Awesome Search Engine Marketing Guides
    Google Analytics Reports Every PPC Manager Should Use by PPC Hero. Emma Welland identifies four reports within Google Analytics that search engine marketers should be reviewing, and the value provided by each. Image credit: Placeit.net. Which tools and reports are most helpful? What common SEO pitfalls and mistakes should they avoid?
  • LOOPFUSE  |  TUESDAY, JANUARY 8, 2013
    [Analytics] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
    By applying intent detection, automated follow up, and analytics, companies are able to take advantage of social media to acquire new customers.  Nearstream We are excited to announce that LoopFuse and Nearstream are merging into one company. Nearstream is currently in a limited release beta and you can sign up to try it by clicking here. 
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Analytics] Five Ways Marketing Automation is Transforming B2B Marketing
    Marketing metrics and analytics: It’s not just about tracking to prove ROI but how to improve ROI. But B2B marketers are also focused lead nurturing, lead scoring and marketing analytics to maximize impact and return in our new buyer-driven environment. Because of this there must also be change in how we market and sell to them.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Analytics] Savvy Week in Review: April 29th
    How to track Social Media within Google Analytics by Dan Taylor on @tnwsocialmedia. Step-by-step on just what it says: how to track social media with Google Analytics. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? Typical. Crazy. Have a great weekend! by @markwschaefer.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 5, 2013
    [Analytics] Why Marketers Shouldn't Act Like the Federal Government
    We fail to use web analytics and call tracking tools to measure ROI in real-time. 'The Federal government has a unique solution to every problem that it faces. It doesn''t matter if the problem is related to infrastructure, gun violence, economic issues, immigration, healthcare, or something else, the solution is the same: throw money at it.
  • BLOG MY CALLS  |  THURSDAY, APRIL 11, 2013
    [Analytics] 5 Ways to Create a Culture of Content Marketing at Your Company
    During company meetings share Google Analytics reports with them. 'The importance of content marketing and inbound marketing are widely known. Basically content is the new SEO. The more fresh content you have on your site, the more Google respects your site, and the higher you''ll rank. 1) Everyone writes. billion. 3) Hire an actual writer.
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Analytics] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    ANALYTICS FRIENDLY: Tracking clicks and behavior is as simple (and insightful) on a mobile site as it is on an old-fashioned webpage. Almost 'Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, What’s better for your business? MOBILE WEBSITES.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 11, 2013
    [Analytics] How to reach content marketing’s Holy Grail: revenue
    Slap Google Analytics on the site and then … ignore it. Select an email service provider based on the quality of its analytics and then … ignore them. '(Photo credit: Wikipedia). Building lists, attracting an audience, being showered in likes and follows and comments are all great, but none of that pays the bills. Production. Review.
  • PAUL GILLIN  |  THURSDAY, JULY 29, 2010
    [Analytics] Content Curation on Steroids
    CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making. All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 world. That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. This task has never been easy to automate.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Analytics] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” 'Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [Analytics] 5 Strategies that Fuel the Sales and Marketing Machine
    Marketo’s own lead management process – and sales and marketing philosophy – is driven by the same technology that we sell, a lead management , sales insight and revenue analytics platform. by Andrew Spoeth I was recently thinking about an event I attended in January. The event was, however, subtly different. don’t work in sales.
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 17, 2013
    [Analytics] Getting to the top of the marketing tree
    Couple strong analytical skills with a liberal dose of creativity. 'To provide fuel for debate at B2B Marketing’s Leaders Forum, Circle Research recently surveyed 100 senior B2B marketers.  Between them they control budgets worth £188 million. There was consensus that a strong marketing leader displays four attributes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 11, 2013
    [Analytics] How B2B Organizations Can Create More Effective “About” Pages
    Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. And that should change. Social media is part of the reason. Showcase Coverage. Google Authorship.
  • VIDYARD  |  WEDNESDAY, MARCH 19, 2014
    [Analytics] Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse
    Narrowcasting and humor aside, Taulia doesn’t just make great video spoofs, they also capture hundreds of leads, track audience attention span, measure total revenue for video, and plan out future content based on their viewership analytics. That’s why we were so impressed with Taulia. What’s so different about Taulia?
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Analytics] The TOP 25 Must-Read Internet Marketing Blogs
    Blogs on Analytics. This is literally the best internet marketing blog on digital marketing analytics. 'If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list. Image credit: Statista. SEO Blogs.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 17, 2009
    [Analytics] Marketing Analysis: Foundations for Great Analysis
    Without the right data, analysis is impossible, so this forms the first key area to evaluate, even before looking at any reports or analytics. One of the most commonly cited benefits of implementing a marketing automation system is the opportunity to improve your organization’s ability to analyze marketing effectiveness.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 7, 2011
    [Analytics] 7 Ways to Take Your B2B Marketing Mobile
    Review your analytics. Understand if mobile is impacting your marketing and make decisions based on analytics. Within the last few years, the use of mobile technology in the workplace has risen dramatically. So how should your business plan for the impact of mobile on B2B marketing? Provide mobile-friendly marketing content.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 6, 2012
    [Analytics] Optimizing your site information architecture (IA) for Panda
    In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. But sometimes it’s not that easy to retire pages. Conclusion.
  • CRIMSON MARKETING  |  MONDAY, JUNE 23, 2014
    [Analytics] Kay Kienast, Xerox’s SVP Marketing and Sales Strategy: Morphing From Technology and Corporate Marketing to “Revenue Marketing” [Podcast]
    Dashboard Data: Kay reveals the three types of analytics that must be incorporated in your technology marketing dashboard in order to determine what performs and shows how to make early predictions for quarterly revenue. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep.
  • SYNECORE  |  TUESDAY, APRIL 2, 2013
    [Analytics] How to Use Video Marketing To Get More Sales and Increase ROI
    Reduced Bounce Rate - The longer a prospect is active on your site provides more in-depth analytics for the sales team. We recently posted a video on our Marketing Technology for Growth blog: Should Video Marketing Be your Next Move? At SyneCore, we’ve been using videos in our marketing campaigns for the last Year. Why Video Marketing Works.
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