MODERN B2B MARKETING | THURSDAY, OCTOBER 4, 2012
[Analytics] The ROI of Paid Social Media Ads
Source: Marketo Revenue Cycle Analytics. Source: Marketo Revenue Cycle Analytics. by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. SlideShare.
INSIGHTIQ BLOG | WEDNESDAY, MAY 9, 2012
[Analytics] Damage Control: The Marketing Metric You Forgot About
With a combination of business intelligence and analytics, you may have figured out the lifetime value of a customer. If you’re using customer data wisely, you probably also know the highest acquisition cost you’re willing to pay, or even how much to spend to re-engage a customer that appears to be going latent.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 27, 2010
[Analytics] Social scoring and the business case for blocking Twitter spammers
Steve — who has a great analytical mind — noticed that my message, sent out at the same time, was re-tweeted about the same number of times as Chris. Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho. But there is no Twana Florance. Steve asked.
DIANNA HUFF - B2B MARCOM | THURSDAY, MAY 23, 2013
[Analytics] My Website Isn’t Getting Any Leads: The Role of SEO, Content and Social Media
Even more to the point, Google *is* tracking this stuff through Google Analytics. Take a look at your Google Analytics social dashboard. This next screen shot is a listing of my own social analytics showing the traffic coming from the various sites in which I participate — including the blog commenting social tool, Disqus.
KOMARKETING ASSOCIATES | MONDAY, JANUARY 27, 2014
[Analytics] 6 Stats B2B Marketers Must Pay Attention To in 2014
Evaluate analytics data. 'We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. For the other 61.4%
CRIMSON MARKETING | FRIDAY, AUGUST 2, 2013
[Analytics] 4 Steps to Improve The Multichannel Experience
” Utilize analytics to gain a full picture of what drove your customers to make a purchase. . 'Nowadays buyers have multiple platforms to engage and start their purchase decisions. With all these options, it’s important to remember that no platform is created equal. Understand the purchase decision. The offer. ” 3.
SALES PROSPECTING PERSPECTIVES | FRIDAY, FEBRUARY 14, 2014
[Analytics] Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014
We wrote about the kinds of data that can help your list development and your sales: big data, triggered event data, and analytic data in the post How to Use Three Types of Data to Drive B2B Sales. 'Happy Valentine''s Day, Sales Prospecting Perspectives readers! According to Tom Pick, it''s reducing friction at all customer touchpoints.
TOMORROW PEOPLE | FRIDAY, APRIL 12, 2013
[Analytics] Social Media Marketing Tools For B2B Marketers
Real Analytics. 'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. This is the problem that we set out to solve in mid 2011.
SOCIAL MEDIA B2B | WEDNESDAY, NOVEMBER 14, 2012
[Analytics] 83 B2B Social Media Blog Post Ideas
Use Google Analytics Take a look at the keyword searches that are bringing people to your site, as this will give you a great idea of what information people are looking for. While this really needs to be a prime focus of you or your team, sometimes it just gets hard to publish that next blog post. 10 Blog Post Tips You Can Use Right Now.
VIEWPOINT | FRIDAY, APRIL 12, 2013
[Analytics] Good Reads for B2B Marketing - More CMO/CIO Alliance
CMOs will be expected to analyze data from social networks, use customer relationship management and content management systems software for advanced analytics. 'Online content in the sales and marketing industries is dynamic and constantly changing. The 7 Biggest Misconceptions of Successful B2B Marketing.
BLOG MY CALLS | THURSDAY, NOVEMBER 14, 2013
[Analytics] 4 Steps to a Hunger Games Marketing Budget
For example, as we prepared to launch Conversation Analytics, we heard from several SaaS companies that partnering with a specific publisher would be a great source for leads. Ensure that you''re combining web analytics, CRM data, and call analytics to come up with an accurate CPL and CPA. It seems like a no-brainer. At all.
HUBSPOT | MONDAY, MARCH 17, 2014
[Analytics] A Beginner’s Guide to LinkedIn Showcase Pages
Once that content is published, LinkedIn provides businesses with useful, dedicated analytics for each page. 'Having more than one buyer persona is a balancing act. If they''re very different, you may feel like you''re constantly in danger of not giving one enough attention, or confusing your personas with untargeted content. Social Media
SAZBEAN | THURSDAY, JUNE 14, 2012
[Analytics] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
They are so closely tied to landing pages, analytics, social media, etc., To increase the effectiveness and power of your lead nurturing campaigns, there’s no question about it: you need to integrate them with other aspects of your marketing. In fact, it’s actually impossible to run effective lead nurturing campaigns in isolation.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 6, 2013
[Analytics] 11 Conferences for B2B Marketers to Attend in the Second Half of 2013
The 14th annual Marketing World event looks to feature speakers from organizations like IBM, Dupont, Siemens, and Adobe and cover B2B marketing topics ranging from B2B marketing analytics and demand generation strategies to mobile strategy and social marketing development. The Conversion Conference. Content Marketing World. DemandCon.
MARKETING GENIUS BLOG | MONDAY, JULY 11, 2011
[Analytics] Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
The good news is with online channels, it’s relatively easy to buy a small number of ads and track their effectiveness just with the built in analytics of each channel, usually for free. One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?”
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 22, 2010
[Analytics] Marketing Automation Vendor Consolidation: Lessons from History
and Web analytics ( Adobe Omniture , IBM Coremetrics , WebTrends ). Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. The pattern will likely repeat itself. The pattern is quite clear.
ONPATH | MONDAY, NOVEMBER 7, 2011
[Analytics] (Free Webinar) How to be a Marketing Superhero 2
You’ll learn: • How to identify HOT opportunities in Salesforce.com and Google Analytics. Featured Panelists : Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training). Overview : Calendar year-end is fast approaching. Free Registration : [link].
INBLURBS | FRIDAY, APRIL 12, 2013
[Analytics] 5 Jobs for Tomorrow’s Customer Service Team
The individual in this role would continually mine for popular topics in call center notes, as well as review Web analytics data to assess which articles in the self-service community garner the most traffic. The post received so much feedback, we decided to revisit the idea this year through the customer service lens.
SAZBEAN | SATURDAY, JULY 21, 2012
[Analytics] Top Internet strategy, marketing and technology links for the week of July 21, 2012
Why Analytics Matter to Small Business (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of July 21, 2012… 5 Sleep Mistakes You Don’t Know You’re Making (And How They’re Hurting Your Blog) (ProBlogger). You, Uncut: Using Video Bloopers to Boost Engagement (ProBlogger). SmallBizTrends).
SAZBEAN | SATURDAY, MAY 5, 2012
[Analytics] Top Internet strategy, marketing and technology links for the week of May 5, 2012
Evolving Social Media Analytics: Insights from Marshall Sponder (Socialnomics). Here are the top Internet strategy, marketing and technology links for the week of May 5, 2012… 10 ways to get into big trouble in marketing (Portent). How to Fight for More Social Media Resources In Your Company (Convince & Convert). Social Times).
SAZBEAN | THURSDAY, DECEMBER 22, 2011
[Analytics] 7 B2B Buying Signals Marketers Should Pounce On
With today’s modern analytics and marketing automation tools, marketers can play a bigger role in that ‘middle of the funnel’ conversion path with the power to re-engage interested prospects and tee up their sales teams for success. Inbound marketers are getting even better at attracting visitors to their websites. Well, you can.
SAZBEAN | SATURDAY, NOVEMBER 26, 2011
[Analytics] Top Internet strategy, marketing and technology links for the week of November 26, 2011
Top Twitter Analytics Tools (ReadWriteWeb). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it. Simply Zesty). Experietia).
SAZBEAN | SATURDAY, SEPTEMBER 17, 2011
[Analytics] Top Internet strategy, marketing and technology links for the week of September 18, 2011
Twitter Releases Web Analytics Tool (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault (Future Buzz). Microblogging, Social Networking Still Growing Worldwide (Marketing Profs). Marketing Trenches).
SAZBEAN | SATURDAY, JUNE 18, 2011
[Analytics] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
Is social media in danger of analytics overload? Here are the top Internet strategy, marketing and technology links for the week of June 17, 2011… Future of media: This is no time for incrementalism (GigaOM). Just How Strange Are Our Social Media Habits? Simply Zesty). 51 New Digital Media Resources You May Have Missed (Mashable).
HUBSPOT | THURSDAY, DECEMBER 29, 2011
[Analytics] 7 Reasons No One Shares Your Blog Content
Survey your audience and ask when they prefer to read your content, or dig into your audience analytics to get the information you need. This is a guest post written by Janet Aronica. Janet is the head of marketing for Shareaholic, a company that creates content sharing tools for publishers. Search is social. Your Headline Sucks. Boring!
ENGAGE | TUESDAY, JANUARY 22, 2013
[Analytics] Minimum Viable Awesome: 6 Ways To Simplify Your Web Writing Workflow
can’t see you through this screen, reading this document, but my analytics tell me that you’re more awesome because you clicked on this article. You’re awesome. Let’s say you’re a blogger. You read things on the internet. You post about them. And you have a voice all your own. Pretty awesome, right? Then stop.
LOOPFUSE | WEDNESDAY, SEPTEMBER 15, 2010
[Analytics] Marketing Automation Buyer's Guide to Email Deliverability.
Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. If a vendor looks confused when you ask them about these concepts… run!
DELICIOUS B2BMARKETING | WEDNESDAY, MAY 26, 2010
[Analytics] How to measure 5 popular social media channels
There are many more such as monitoring tools and more defined analytics. He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Social media can offer some very accurate metrics for ROI.
BLOG MY CALLS | MONDAY, NOVEMBER 25, 2013
[Analytics] 6 Ways to Differentiate Your Agency
Provide your clients with call tracking data, web analytics information, and conversion information and you will differentiate yourself. Imagine showing them how many appointments you''ve generated for them in a month (something which Conversation Analytics does, by the way). Conversation Analytics even takes it one step farther.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MARCH 8, 2012
[Analytics] The Golden Question For Inside Sales: What Metrics Are Good Metrics?
Adding value to weekly sales/marketing meetings from an analytics perspective. I recently read a great question from one of my LinkedIn groups, Inside Sales Management: “Is anyone measuring activity rather than opportunities? If so, what activities are you measuring and how? Adding value to the database. Cleansing Data).
MODERN B2B MARKETING | FRIDAY, NOVEMBER 15, 2013
[Analytics] Prove Your Worth:10 KPIs for Marketers
Reporting and analytics are huge here. 'Author: Frank Passantino Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. What numbers would you give them? What key performance indicators (KPIs) would you use? Sales Revenue. Right?!
HUBSPOT | TUESDAY, SEPTEMBER 24, 2013
[Analytics] Got 5 Minutes? Use It to Find a New Prospect on Social Media
1) I can update the keywords used on Twitter search earlier to become long-tail search queries, like “marketers looking for inbound marketing software” or "marketers looking for marketing analytics software" and type them into Graph Search on Facebook. 'Do you remember the children’s book Where’s Waldo? No, seriously. Let me explain. Twitter.
DIANNA HUFF - B2B MARCOM | THURSDAY, JULY 7, 2011
[Analytics] Make Your B2B WordPress Website and Content Mobile Friendly
Tablet use is soaring — You can track which mobile devices people are using via Google Analytics. Tweet For months now I’ve been watching how I and others use mobile devices. see iPads everywhere I go: one mom I know, for example, answers her email and reads online magazines while at our kids’ fencing lessons. love it!
HUBSPOT | MONDAY, OCTOBER 4, 2010
[Analytics] Top 5 Inbound Marketing Articles to Start the Week: Make Love to Direct Traffic
Excellent Analytics Tip #18: Make Love to Your Direct Traffic. Marketing Takeaway: Implement web analytics tools appropriately so you can correctly identify and give your direct traffic visitors the love they deserve. Web Analytics, The Wonder Cure for Funnel Crappiness. Web analytics, of course! The solution? Be human.
INBLURBS | FRIDAY, MAY 11, 2012
[Analytics] Who get you more business leads Google+ or Pinterest?
But what are these analytics which led to these decisions? Social Media marketing has influenced the marketing strategies of business organizations online in recent years. Almost all of the niches are now using social media marketing for their business promotion online. Identifying the right Social Media Sites for business.
B2B LEAD BLOG | THURSDAY, MAY 16, 2013
[Analytics] Demandbase API vs ReachForce Form Appending Solutions
SmartForms also work in sync with other integrated demand generation improvement solutions in the ReachForce Connected Marketing Data Cloud, and bundled pricing with data cleansing, integrated data appending, automated merge and deduplication and predictive analytics may also factor in as considerations and adjustment. Lead Scoring
HUBSPOT | MONDAY, JANUARY 23, 2012
[Analytics] 8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]
If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place. But what about all the other stuff? Install PPC Analysis for HubSpot.
MODERN B2B MARKETING | MONDAY, APRIL 5, 2010
[Analytics] 11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)
Analytics tools: Right now I can view my website stats on my iPhone. Currently I use the Analytics Lite app for this, though Omniture has a Sitecatalyst for iPhone app that has had great reviews, too. . The analytical B2B marketer will consider these a must have. Iphone Apps for B2B Marketing. I disagree. .
HUBSPOT | WEDNESDAY, DECEMBER 21, 2011
[Analytics] How to Boost LinkedIn Lead Gen With Targeted Company Pages
Furthermore, you'll also want to use your marketing analytics tool to track the effect of your LinkedIn targeting on the referral traffic and leads you're generating from LinkedIn to your business' website. Leveraging this feature will help you create a more targeted and thus, a more optimized experience for your page visitors.
BIZNOLOGY | TUESDAY, DECEMBER 3, 2013
[Analytics] Trying GroupHigh for Blogger Outreach Campaigns
In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. 'I am hereby making the jump from humans to robots for all my blogger research. In was comparing them to the cost of hiring a team of people to do all of the work by hand.
HUBSPOT | FRIDAY, DECEMBER 2, 2011
[Analytics] How to Measure Social Media ROI Like the Experts
Now that you know how many leads you get from each social media network and social media as a whole, make use of closed-loop analytics to see how many leads turned into customers. Look at all that reach! Look at all that engagement! This is how you get your content into cyberspace! That's all true, and all important to monitor.
NUSPARK | SATURDAY, JULY 30, 2011
[Analytics] Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.
Related Posts: A Hodgepodge of eMarketing enhancement tips Google Pay-Per-Click Options; Enhancing Your Campaigns Tracking Social Media, Email & Advertising with Analytics, Part 2. The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Get it?
PAUL GILLIN | TUESDAY, MARCH 13, 2012
[Analytics] IDC Sees Massive Disruption From Industry’s Platform Shift
The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Frank Gens (photo by Jeff Ballard via Twitter @jballard).
LOOPFUSE | FRIDAY, NOVEMBER 12, 2010
[Analytics] Taking Your Website to the Next Level: Getting your Website Built
Susan Davis, Vice President of Marketing for Infobright, which develops and markets a high performance, self-tuning analytic database and a Loopfuse customer, provides her thoughts on the importance of website design: “At Infobright, we invested in a professional website design that we believe reflects well on the company. Creating Forms.
BLOG MY CALLS | WEDNESDAY, AUGUST 14, 2013
[Analytics] How Call Tracking Can Help Direct Mail Firms Get More Clients
This means that you can provide your clients with a username and password to an exclusive analytics that has your branding! 'We work with a lot of direct mail agencies. These agencies routinely tell us that call tracking helps them get more clients. These direct mail agencies make more money because they use call tracking. That''s powerful!
MODERN B2B MARKETING | WEDNESDAY, MARCH 19, 2014
[Analytics] What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014
MARKETO ANALYTICS 101. 'Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). Last week, we gave you a Mad Libs-inspired recipe for the best Summit ever. This week, we’ve pulled together our own list of absolutely, positively, do-or-die, can’t miss events at Summit.
WINDMILL NETWORKING | THURSDAY, APRIL 19, 2012
[Analytics] You talking to me? 6 Tips for Channeling Voice of Customer to Boost Content and Social Media Marketing Efforts
Automate analysis by using solutions with strong analytics capabilities such as NLP (Natural Language Processing) and root cause analysis. This Mashable article explains how to use spreadsheets to track and manage social media analytics. But how does one do this in practice? They might not always be the most obvious words.
BLOG MY CALLS | TUESDAY, MARCH 19, 2013
[Analytics] 5 Reasons LogMyCall is Excited for LeadsCon
If there's one audience that knows how valuable call tracking and call analytics are, it is the performance marketing and pay-per-call crowd. 4) We're speaking about conversation analytics. LeadsCon begins today in Las Vegas. We're exhibiting and speaking at the show. Come and see us at the LogMyCalls booth (#622) if you're around.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 8, 2011
[Analytics] What Your Business Needs To Know About Google+
One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. That’s a modest assessment. You don’t.
LEADSLOTH | TUESDAY, JANUARY 12, 2010
[Analytics] Marketing Automation Trends for 2010
The need for new analytical skills. While it is essential for marketing to know what it got in return for a given investment, it’s equally important to take advantage of the power of analytics to define what works, what doesn’t and what actions need to be taken as a result. The response was overwhelming: see below for all 18 (!)
NUSPARK | SUNDAY, FEBRUARY 10, 2013
[Analytics] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
Use tools and analytics to determine the traffic and the competition, and then be smart about the selection. I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. Query type: Purchase.
BIZNOLOGY | TUESDAY, JULY 2, 2013
[Analytics] Are you a social media marketing hunter?
Or maybe while they might not be actually blogging or tweeting or on message boards, perhaps they’re just vanity-searching on Google or keeping track of things said about them on Google Alerts or through a third-party tracking or analytics software. 'This is the next in the series, including Are you a social media forager?
WINDMILL NETWORKING | THURSDAY, SEPTEMBER 1, 2011
[Analytics] Nonprofits and Social Media: How Even the Smallest Shop Can Join the Frenzy
There are many online tools, like Google Analytics, that can help you measure ROI, but it doesn’t have to be that technical. As social media takes the world by storm, many small non-profit organizations (NPOs) are being left behind in the digital realm. The first step is to be realistic. Start small. Not true. Social Media and Nonprofits
SOCIAL MEDIA B2B | MONDAY, NOVEMBER 29, 2010
[Analytics] 12 Social Media Tools for B2B Pre-Event Marketing
You can even track your registration page in Google Analytics. Social media has enabled B2B marketers with a wide range of opportunities for promoting their events. Using social media to build event attendance. If you are running an event, consider promotion in the following areas: 1. LinkedIn Events. Facebook Events. Eventbrite. Plancast.
BLOG MY CALLS | WEDNESDAY, JUNE 5, 2013
[Analytics] Why Marketers Shouldn't Act Like the Federal Government
We fail to use web analytics and call tracking tools to measure ROI in real-time. 'The Federal government has a unique solution to every problem that it faces. It doesn''t matter if the problem is related to infrastructure, gun violence, economic issues, immigration, healthcare, or something else, the solution is the same: throw money at it.
ENGAGE | MONDAY, JANUARY 7, 2013
[Analytics] Are You Throwing Money Down the Drain by Ignoring Little Data?
It’s because of this promise that marketers are spending $50 billion on Big Data and advanced analytics. Forbes article provides some success stories on the use of Big Data and advanced analytics to improve decisions on marketing spend and to grow sales. ” So what the heck is going on? According to IBM , there were 1.35
MODERN B2B MARKETING | THURSDAY, DECEMBER 26, 2013
[Analytics] How to Send Perfectly Timed “Abandoned Cart” Emails
But to understand where the customer left off, you need analytics. 'Author: Fab Capodicasa The holiday season is a “make it or break it” time of year for many retailers, which is why I’m baffled when online retailers don’t have an abandoned cart program. Shopping cart abandonment affects both the seller and the buyer. Mobile Optimization.
SOCIAL MEDIA B2B | MONDAY, JULY 9, 2012
[Analytics] Facebook and Pinterest Lead Top B2B Social Media Posts in 2012
This list was compiled based on page views in Google Analytics. It is halfway through 2012 and it is always interesting to see what B2B social media posts generated the most interest from our readers. These are things that are most on B2B marketers’ minds. It is also notable that 9 of the 10 posts feature a number in the headline.
BIZNOLOGY | FRIDAY, JANUARY 11, 2013
[Analytics] Why Marketers Should Fear Mobile Marketing
Whatcha gonna do when they come for you … and your video sharing analytics!” Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. “What?” ” you ask. Watch this!”
HUBSPOT | TUESDAY, AUGUST 6, 2013
[Analytics] How to Make a Marketing Video: A Beginner's Guide [VIDEO]
Use your analytics and get feedback from your target audience to find out what people liked and what they found confusing. 'When people talk about inbound marketing, most agree that in theory , video is a great tool to attract new visitors, connect and engage with your leads, and delight your loyal customers. Kind of meta, right?) Who knows.
HUBSPOT | MONDAY, APRIL 16, 2012
[Analytics] 7 Smart Sales Applications of Marketing Intelligence
Well, taking a look at landing page analytics like these show that this particular offer converts quite well on social media. Use the analytics Marketing uses to decide that! Marketing collects a lot of information about the leads they generate, much of which is made available to Sales to make their jobs easier.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 24, 2013
[Analytics] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
To create a true end to end process for enabling amazing marketing, we need accountability — not just with analytics, but also with planning.”. 'by Eloqua | Tweet this Is your organization customer obsessed? To manage multichannel relationships, it’s imperative to understand our customers, and what they are passionate about. Eloqua AppCloud.
HUBSPOT | WEDNESDAY, FEBRUARY 12, 2014
[Analytics] PPC for Startup Marketers: An Introductory Guide
So use a conversion tracking tool like Google AdWords Conversion Tracking or Google Analytics Conversion Tracking right from the start and never run your PPC campaigns blindly. 'For startups looking to get going with PPC, it can be overwhelming. 1) Define your goals as specifically as possible. What makes us special? to buy, to sign up)?
FUNNEL FOCUS | MONDAY, AUGUST 2, 2010
[Analytics] Spotlight: Sue Hay and Cari Baldwin Help You Supercharge Your Demand Generation Programs
She is a proven problem-solver, with a solid track record in demand creation, lead nurturing and lead management at companies such as Composite Software, E2open, Host Analytics, LiveOps, Saba and Workstream. Sue Hay. Cari Baldwin. Take a look at 8 Tips for Demand Generation Program Improvement: Define a Qualified Lead. Develop Personas.
B2BBLOGGERS | MONDAY, APRIL 16, 2012
[Analytics] B2B Social Media FAQ: How Much Should We Budget?
Programming support to help set up accounts, update templates, install applications and set up/process analytics. A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? Minimum Budgeting Requirements. With social media, a large portion of the cost is time. This is a daily activity.
HUBSPOT | FRIDAY, APRIL 4, 2014
[Analytics] How to Get More Leads by Optimizing Your Website Images
For this test, I took ten of the slowest-loading landing pages on HubSpot''s website due to the giant image files we used, and used Google Analytics to compile data from one month before AND one month after optimizing the images on these pages. How does an image''s file size impact lead gen? It''s pretty simple. to 35.6%. That''s way too big.
NUSPARK | THURSDAY, JANUARY 12, 2012
[Analytics] Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
Measuring conversions and what to look for in your analytics. I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.
KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 10, 2013
[Analytics] Social Data, Structured Data & No Data: SMX East 2013
Search marketers are justifiably frustrated with the removal of keyword data from analytics, but the great news is all is not lost. On top of that, analytics can still provide internal search data and of course, Bing and Yahoo keyword data. 'Last week I headed south to New York City to speak on a panel at SMX East. Social Data.
WINDMILL NETWORKING | FRIDAY, APRIL 20, 2012
[Analytics] The Most Important Social Media Influencer For Retailers
Their current performance was already very strong in terms of analytics, with Facebook page activity exponentially higher than the average brand and an extensive reach compared to their budget. That’s a deeper problem than analytics can paint. In most cases, these two go hand in hand. Simple enough? Let’s look at a brief example.
HUBSPOT | MONDAY, JANUARY 13, 2014
[Analytics] The ABCs of Content Marketing: A Glossary of Terms
Analytics. Making use of analytics is the only way you''ll have insight into which content is working -- or falling flat. Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Agile. And trust me, there will be failures.). but an actual paying customer! Zerys.
HUBSPOT | MONDAY, JUNE 20, 2011
[Analytics] 7 Tactics to Delete From Your Social Media Strategy NOW
Another key aspect is to plan for data collection and analytics. Social media is the cool kid on the inbound marketing block right now. Most members of the marketing community are obsessed with the toipc and are moving fast to develop new social media strategies. The problem is that, as marketers, we have limited staff time and budgets.
MODERN B2B MARKETING | FRIDAY, JANUARY 25, 2013
[Analytics] Going from Good to Great Marketing: Leading and Managing Change
Marketers also need new skills so they can use data and analytics to make more informed decisions for continual improvement. by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. Buyers are now in control of when and how they access information during the purchase process. But where do you start?
SALES LEAD INSIGHTS | FRIDAY, AUGUST 21, 2009
[Analytics] Business Software Marketers: Finally a Conference Designed Just For You!
The latest tools and features in Google Analytics to help optimize your website lead pipeline. Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. Empowering Software Marketing Leaders. September 13-15 in Washington DC. Learn more about them here.
CONFLUENT FORMS | TUESDAY, JUNE 18, 2013
[Analytics] Google+ Local Pages are your new Landing Page
We point them to reasons why their business should be on G+ , run through their Google Analytics with them to show them the significant percentage of their traffic that is coming to them from Google searches and explain how this can be increased. We think they''re looking at it all wrong. To ignore that simple step is almost inexcusable.
BIZNOLOGY | WEDNESDAY, DECEMBER 11, 2013
[Analytics] How to reach content marketing’s Holy Grail: revenue
Slap Google Analytics on the site and then … ignore it. Select an email service provider based on the quality of its analytics and then … ignore them. '(Photo credit: Wikipedia). Building lists, attracting an audience, being showered in likes and follows and comments are all great, but none of that pays the bills. Production. Review.
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 10, 2013
[Analytics] 5 Ways to Boost Your Marketing Accountability and Credibility
This inquisitive, analytic mind-set will also help increase accountability. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Kristine Steuart , CEO and Co-Founder at Allocadia, where the team has learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead.
HUBSPOT | WEDNESDAY, MAY 29, 2013
[Analytics] New Facebook Verification Badges Highlight Dire Need for Disruption
Analytics. 'Before I freak you out: there is no action item required from this news. Okay, so, today Facebook rolled out "Verified" pages and profiles. say there''s no action item required because there''s nothing you can do -- as an individual account holder, or for your brand -- to get your page or profile verified on Facebook. Here''s why.
HUBSPOT | TUESDAY, NOVEMBER 8, 2011
[Analytics] 5 Hidden Tricks for Better B2B Lead Generation
Check Your Historical Analytics. Finally, hand in hand with the previous point, make sure that you are consistently examining your analytics, not just against the previous month, but also against last year’s month and the year before that, if available. Network More Efficiently With Followerwonk. The result? More leads!
DIGITAL B2B MARKETING | WEDNESDAY, APRIL 6, 2011
[Analytics] Why B2B Marketing Is Not Social: An Unexpected Insight from.
Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. It was the silence of Twitter. Mind you, this was an event about social media and website optimization. Many of the people in these B2B marketing positions are not using social media. They will not listen. Cheers.
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 13, 2010
[Analytics] B2B Content Marketing: Think Like a Reporter
Using Google Analytics, Alerts, and social media to develop content ideas. August, 2010. Published by Dianna Huff. Volume 10, Number 8. Welcome! I've been asked to speak about developing content for Search Engine Marketing New England (SEMNE) as well as to develop a course for the Online Marketing Institute on the same topic. We make widgets.
ENGAGE | TUESDAY, FEBRUARY 19, 2013
[Analytics] 3 Social Media Lessons Your Association Can Learn from APHA
An inter-department team meets monthly to discuss new platforms and ideas, review analytics, and evaluate efforts. For many association communication departments, the annual conference once meant hosting press conferences, scheduling interviews with reporters and producing daily convention newspapers. lessons your team can learn from APHA: 1.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 13, 2013
[Analytics] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
While search engine data, social chatter, and web analytics offer helpful data, sometimes the very best approach is to pick up the telephone and talk to your customer. When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great! Now that’s useful.
BLOG MY CALLS | MONDAY, DECEMBER 23, 2013
[Analytics] Merry Christmas from LogMyCalls
Sure, we write about call tracking and Conversation Analytics sometimes, but usually we write about the latest marketing tips, trends, and best practices. Our White Papers, on the other hand, are designed to educate about call tracking and Conversation Analytics exclusively. 'It''s been a wonderful year at LogMyCalls. The blog is good.
BIZNOLOGY | THURSDAY, NOVEMBER 8, 2012
[Analytics] Why you should consider centralizing your search keyword lists
Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. But that’s extremely unlikely. IBM sponsors the event.
THE ROI GUY | WEDNESDAY, MARCH 20, 2013
[Analytics] Where is ROI Best Applied in the Sales Process?
Several sales tools are available to help make the justification easier, leveraging automation, benchmarks, data-driven analytics and visualization, including Interactive White Papers , Benefits Estimators , ValueStory and ROI / TCO Analysis Tools. Quantify the Pain Why Now? Justify the Gain Why You?
HUBSPOT | THURSDAY, FEBRUARY 17, 2011
[Analytics] How Long Should a Marketing Survey Be Online?
Web analytics, social media monitoring and webinars can all be important ways to gather more intelligence. The Web is an amazing platform to gather knowledge and insight from customers and prospects. Yet sometimes you have to get straight to the point and ask your audience directly for their input in the form of an online survey.
DIGITAL B2B MARKETING | THURSDAY, AUGUST 25, 2011
[Analytics] 3 Questions For When Mobile is the First Screen
am a digital and B2B marketer with a background in online media and analytics. Mobile devices are expected to be the primary mode of internet access in the next three years. This is worth saying again: Your company’s digital experience will be primarily via mobile devices. Mobile will be the assumption for marketing, not the extension.
B2B MARKETING TRACTION | WEDNESDAY, MAY 29, 2013
[Analytics] Does Your B2B Marketing Consultant Have an Agenda?
Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun!
INBLURBS | THURSDAY, AUGUST 1, 2013
[Analytics] Is Content Marketing the New Home for PR Professionals?
These companies will need people who can effectively use search engine optimization (SEO) strategies, social media networks, Google Analytics, and email outreach to reach their target audiences. 'The rapid growth of content marketing is increasing demand for PR professionals. Five Tips for PR Specialists in the Age of Content Marketing.
CHRIS KOCH | FRIDAY, SEPTEMBER 17, 2010
[Analytics] Why our thought leadership is broken
The same web analytics that have destroyed publishing are now getting marketers fired because nobody’s clicking on their white papers and surveys. All of our talk about marketers becoming publishers is incomplete. We can’t just become publishers, we also have to become advertisers. Let me explain. What’s the point? But it happened. Check.
BLOG MY CALLS | WEDNESDAY, APRIL 17, 2013
[Analytics] 5 Reasons Agencies Should Include Call Tracking as Part of Adwords Packages
Imagine being able to give clients access to a White Labeled call tracking and call analytics solution like LogMyCalls. 'The other day I was on the phone with the Director of SEM at a large local marketing agency. This man was a true PPC and Adwords expert. As we were talking about call tracking for PPC ads, a lightbulb went off in his head.
WRITTENT | WEDNESDAY, JULY 31, 2013
[Analytics] Starting a Blog: 20 Attainable Steps to Epic Success
'Regardless of how well you know your buyer personas or Google analytics, putting effort into growing a business blog is critical in modern marketing. Finding the right keywords to target in your content marketing is a challenging process, but it’s entirely possible with the help of Google Analytics or an alternative tool. Tutorials.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Analytics] Why (Most) Training is Useless > Managing article by David Maister
“Business, as a subject, is about things of the logical, rational, analytical mind: concepts such as ‘the value chain’ or the numerous P’s of marketing. David Maister - Professional Business, Professional Life. jump to menu jump to content. Contact me. Order your copy today! Managing. Client Relations. Strategy.
WINDMILL NETWORKING | MONDAY, FEBRUARY 27, 2012
[Analytics] Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages
Administrators of company pages have access to an analytics page as well. LinkedIn Company Pages are actually a combination of a number of different modules that are rarely maximized by businesses. good way to start is to compare the Company Page with the most famous corporate presence in social media: The Facebook Fan Page. LinkedIn
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, DECEMBER 7, 2011
[Analytics] 4 B2B Spend Trends for 2012
What is interesting, though, is that marketers are increasing program spend faster than people spend – which likely represents the increasing importance of digital, analytics, and marketing automation. We’ll have more on marketing automation and analytics in a few weeks (get excited!),
SALES PROSPECTING PERSPECTIVES | THURSDAY, APRIL 1, 2010
[Analytics] A Careful Approach to Prospect Personalities
If we look at the four types of personalities: the amiable, the driver, the expressive and the analytic, its easy to compare these to the people you are getting on the phone. The analytic typically works more slowly and carefully than Drivers. Thanks Jill! How do we address this? By comparing time zones to social personalities.
DIGITAL B2B MARKETING | FRIDAY, AUGUST 19, 2011
[Analytics] Beyond Lists: Use Filters to Manage Twitter
am a digital and B2B marketer with a background in online media and analytics. We each build our own communication channel on Twitter, choosing who to follow and list. If your Twitter stream clogs up every evening with color commentary on a TV show , filters can remove it, without unfollowing people you otherwise appreciate. Accounts. Words.
HUBSPOT | THURSDAY, JUNE 28, 2012
[Analytics] 13 Little Landing Page Tweaks That Can Make a BIG Difference
Be sure to pay close attention to your analytics so you know how your A/B test performed. Speaking of ROI, let your landing page analytics be your guide as you make tweaks and optimize your landing pages. It's no news flash that inbound marketers have to produce a lot of content and offers. Got 15 extra minutes on your hands? No bueno.
FATHOM | FRIDAY, OCTOBER 25, 2013
[Analytics] Customer Personas Simplified
” She suggests analyzing analytics, surveying your existing audience, interviewing key customers and recruiting additional research participants to gather the right information to then ask the right questions to develop the customer personas. One way in which you can segment your database is by creating customer personas.
HUBSPOT | FRIDAY, MARCH 28, 2014
[Analytics] 10 Common Landing Page Myths: Busted
By looking at your closed-loop analytics , you may find that a landing page that has a low initial conversion rate actually brings in customers like crazy, or vice versa. 'I remember when I found out the Tooth Fairy wasn''t real. My whole world was shattered. Luckily, believing in the Tooth Fairy is pretty harmless. Wrong. Landing Pages