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  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Analytics] Team Building Resolution Update: Team Color Run
    For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities. We’ve already had a few successful friendly competitions.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics] Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014
    We wrote about the kinds of data that can help your list development and your sales: big data, triggered event data, and analytic data in the post How to Use Three Types of Data to Drive B2B Sales. Happy Valentine''s Day, Sales Prospecting Perspectives readers! According to Tom Pick, it''s reducing friction at all customer touchpoints.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Analytics] 42 B2B Marketing Acronyms and Abbreviations
    GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), F500 : Fortune 500.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Analytics] Marketo Goes to College
    According to a recent survey by Accenture, 42% of CMOs believe analytics skills will soon be a core competence of marketing. Author: Jesse Finn Good marketers are hard to find. In fact, many organizations today are facing huge gaps in their marketing team roster – there just aren’t enough people to do the job. Take Sears, for example.
  • CMO ESSENTIALS  |  THURSDAY, JUNE 4, 2015
    [Analytics] Using Data for Targeted Marketing: Discerning Drivers from Distractions
    Just as early sailors were able to use the stars for navigation with minimal technology, though; even the most minimally analytical-minded marketers can still use data for targeted marketing. When it comes to using data for marketing, think of data points like stars in the sky – at a glance, there’s a beautiful abundance beyond counting.
  • FATHOM  |  FRIDAY, MARCH 14, 2014
    [Analytics] Coming Soon: Our Higher-Ed Marketing Industry Standard
    From Google Analytics updates to the latest student recruitment strategies, the industry can get overwhelming. How can I recover all of the data now marked “not provided” in Google Analytics? We know you need more time dig through all of the details of the digital world, especially if you’re a higher-education marketer. And it’s free!
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Analytics] 6 Steps To Executing A Content Strategy
    Use search, social and web analytics to determine your current share of the conversations in your space. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Steps To Executing A Content Strategy.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 28, 2015
    [Analytics] 5 Steps To A Real-Time Content Desk
    Friday – The Analytics: Perform a weekly assessment of winners and losers. I don’t think I’ll get too many opinions to the contrary when I suggest that effective marketing is getting harder every day. conversion rate. Television ads have been all but eradicated by the DVR. So what can you do to insert your brand into a welcome conversation?
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Analytics] Be human. Your customers will thank you.
    Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. We forget that search engines and apps don’t buy our services – human beings buy our services. ” of a brand. Embrace it.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] Top 3 Essentials for Successful Retail SEO Programs
    Need 1 – Access to Analytics (and any other data the online retailer can provide). The easiest way an agency can familiarize their team with a new client’s digital presence is to go through Google Analytics. Just like the Google Analytics, an SEO program will be much better off if these things are acted on quickly. What hasn’t?
  • INBLURBS  |  MONDAY, JANUARY 9, 2012
    [Analytics] inBlurbs Blog is nominated as one of the 20 finalists
    In our blog we write about Inbound Internet Marketing – SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. socialmediaexaminer.com has picked under over 570 nominations 20 Social Media Blogs for the Final Winner Selection. One of those blogs is inBlurbs blog. Many thanks to all of our supporters.
  • SYNECORE  |  TUESDAY, JUNE 11, 2013
    [Analytics] Moneyball: Lessons on Effective Inbound Marketing for Business
    This relates directly to the way many smaller companies are using inbound marketing tactics like SEO, online content marketing , social media management , email marketing , and data analytics to level the playing field. In short, they need inbound marketing. The Yankees (Big Companies and Traditional Marketing). Follow @jhammes3.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 1, 2013
    [Analytics] Here’s why 100,000 people unfollowed me on Twitter
    The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. It showed me the number of people who had recently unfollowed me. What I saw made me gasp. First, let’s state the obvious. No. I’m NOT going to tweet that. Now, let’s put this situation in perspective. Trust me.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 7, 2012
    [Analytics] BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify
    After all, they're the analytical experts, eh? Business Intelligence software vendor QlikTech * officially published its price list last month, after years of keeping it a not-very-closely-held secret. I was personally pleased, since people occasionally ask me what QlikView costs. qlikview price business intelligence software qliktech
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, FEBRUARY 24, 2012
    [Analytics] Manufacturers: Don’t Start a Lead Generation Campaign Without Sales
    During an internal discovery meeting with the client’s Director of Marketing and the Marcom Manager, we spent considerable amount of time reviewing their clickthru reports, traffic, pageviews behavior and engagement stats from Google Analytics. Every manufacturing or industrial company that I talk to wants more leads.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] Don’t Ignore These 10 Financial Services Marketing Trends
    Meanwhile, digital channels and data sources such as web analytics and social media continue to grow at an explosive rate, creating new integration challenges and adding complexity to connecting to and managing both online and offline content. Marketing Analytics is red hot. Customer Engagement is not a passing fad. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 15, 2014
    [Analytics] The future of integrated selling is now
    Flexibility, analytical thinking and a knack for service are the traits that just might define today’s salesperson. Flexibility, analytical thinking and a knack for service are the traits that just might define today''s salesperson. If you need a guide to selling in the digital age, it has arrived. And it’s a little scary.
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 21, 2009
    [Analytics] Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding
    Analytics for Reach and Impressions. Lesser Known Analytic Tools.  . (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy.  Enjoy.  . Twitter for B2B, Specifically. Multiple User Tools for Business Teams. B2B Case Study: PR.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, NOVEMBER 13, 2013
    [Analytics] How to Drive Inquiries and Leads with a Blog
    In two previous posts, I discussed at length how to configure and use the Social Report within Google Analytics. And, if you use the social commenting tool, Disqus, Google is tracking the comments through the Google Analytics Social Report, as Disqus is one of its Data Hub partners. Read Part I here and Part II here.). However!
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Analytics] 25 Awesome Twitter Tips
    Use analytics: Experiment with the timing of your Tweets so you can know if certain times of day bring in more clicks, retweets and responses. Analytics may indicate your company should share early in the day or late in the week to pull in the most users. This week she takes on Twitter. Enjoy, Jeremy. OVERALL STRATEGY & PLANNING.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Analytics] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Tweriod is a powerful (and free) tool that can give you actionable analytics to supercharge your tweeting. Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. Gallery cards that display images. Summary cards with a link.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 25, 2013
    [Analytics] Great Example of Photos in Social Media [Infographic]
    Between their website analytics and the basic analytics Facebook provides, The Soup should be able to guage the effectiveness of the contest, two Facebook posts and two blog posts! Sharing photos in social media often improves the chances that posts get views. It can also help improve user engagement. Pretty brilliant eh?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2011
    [Analytics] 4 Conversation Starters For Selling The CFO On Marketing Automation
    These analytical number crunchers live for data. Clearly, getting the approval of a CFO’s sharp, analytical mind requires a shift in thinking. by Michael Martin | Tweet this Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.”. CFOs aren’t laughing. Share email. Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Analytics] How to establish your company’s Social Media Lead Team
    In the first year, you might consider one hour devoted to problem-solving and one hour of digital education on a topic like opportunities in analytics, social influence, digital advertising, mobile marketing, content marketing, etc. I have written a lot about the critical importance of company culture to social media marketing success.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 1, 2012
    [Analytics] KoMarketing Heads to #SMX East 2012
    ” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more. Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City. Here’s where to find them: Is Your Search Marketing Career Optimized? ” ( link ). Date : Wednesday October 3rd.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Analytics] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS. Includes detailed analytics for all your posts”) to UberVU  (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”). ” stage to the “how do I do it?”
  • SYNECORE  |  TUESDAY, APRIL 16, 2013
    [Analytics] Is Your Website Built for CONVERSION? A 10-Point Checklist
    Manage your efforts with marketing automation software; analyze your performance with web analytics. In today’s digital economy, your business website must do more than just look good. For those nodding their heads in agreement, here is a 10-point checklist to help ensure your website is built for c-o-n-v-e-r-s-i-o-n. Help, don’t hinder them.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 17, 2012
    [Analytics] How to Generate Leads with Pinterest
    Revisit Your Efforts With Analytics. Use your preferred analytics tool to measure the results of your efforts. Pinterest is one of the largest and fastest-growing social networks in the history of the Web, and also a major source of organic web traffic. The potential is obvious, but the business value a little more opaque. Sales 2.0
  • BLOG MY CALLS  |  TUESDAY, MAY 20, 2014
    [Analytics] Converted Calls are 42% Longer Than Non-Converted Calls
    Conversation Analytics can determine if a conversation resulted in a conversion. If there are words and phrases that indicate one of these things happened on the call, Conversation Analytics determines that a conversion event occurred. Now this is interesting stuff. That alone may not be some grand revelation. What is a Converted Call?
  • SAZBEAN  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] 7 Simple Ways to Attract More People to Your Blog
    There are few things more frustrating than pouring your blood, sweat, and tears into a masterfully crafted blog post only to see the analytics at a standstill days after posting. Blogging is an art and it takes practice to really get right. Here are a few tips for bringing more people to your blog, consistently. 1. Content Strategy
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Analytics] My online influencer research and engagement process
    To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now, it’s a one man band. Really big. Got it?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Analytics] The Most Important Marketing Metrics
    He predicted that soon we will see more marketing departments adding predictive analytics and data scientists to today’s dashboard capabilities. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? It is not the creatives who will delivering reports to the C-Suite. Strategy
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Analytics] The Role of Marketing in B2B – What Should It Be?
    It comes from the rigors of analytics, message testing and keyword analysis. The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. Lead innovation.
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Analytics] Why Only One MarTech Tool Is Needed for B2B Content Management
    Nearly eight in 10 B2B marketing professionals worldwide used website analytics tools, the top response, and about three-quarters leveraged No. How efficient is your B2B content marketing strategy? Seriously – take the time to ask yourself this and really think about. similar percentage called out redundant content creation.
  • B2B MEMES  |  TUESDAY, APRIL 5, 2011
    [Analytics] Journalism, Aggregation, and Doing Things with Words
    The last is Aaron Bady’s deeply analytical post on zunguzungu. Once we shift our analytical lens from the domain of rhetoric to the domain of practice, the complexity of the distinction between aggregation and original reporting becomes even more tangled.&#. Three writers in particular stand out. Hence this blog entry. But (as J. L.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Analytics] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    The results might surprise you, but that’s OK because blogging is an iterative practice where what you’re doing becomes informed by data and analytics. But with closed-loop marketing analytics, you can determine which blog posts are not only generating the most leads, but also which of those leads are converting into customers.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Analytics] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SMALL MANUFACTURER BLOG  |  FRIDAY, JANUARY 3, 2014
    [Analytics] Small Business Websites Aren’t Immune from Google Penalties
    Look at your Google Analytics and Webmaster Tools (WMT) — Both of these tools work together. Most of the small business owners I work with know about Google Analytics, but not about WMT. “First you will come to the Sirens who enchant all who come near them. ” — Book XII, The Odyssey , Homer. Panic ensues.
  • WEBBIQUITY  |  TUESDAY, JANUARY 7, 2014
    [Analytics] Five Expert Guides to SEO Keyword Research
    Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Indeed, as the volume of online verbiage explodes— 91% of b2b marketers have embraced content marketing ; the web now contains at least 1.65
  • PAUL GILLIN  |  THURSDAY, AUGUST 1, 2013
    [Analytics] How to Summarize Content for a Business Audience
    Highlights of IBM Analytics Research Report from Paul Gillin. ” A survey of more than 1,100 business and IT professionals in 95 countries – nearly half of which are midmarket businesses – also suggests that data quality is an important variable in the effective use of big data analytics. Just the Facts? Key Point. Key Takeaway.
  • BLOG MY CALLS  |  THURSDAY, OCTOBER 31, 2013
    [Analytics] 5 Trick or Treat Goodies Every Marketer Can Use
    These webinars are about marketing topics ranging from PPC and content marketing to SEO and analytics. I hope you''re dressed up as a goblin, pirate, or princess as you''re reading this blog post. Instead of sending you each a mini candy bar, we''re going to give you a few things you can actually use. Happy Halloween and you''re welcome. 1.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 17, 2012
    [Analytics] 3 Things We Learned at BIA Kelsey's ILM West
    We also presented the latest version of our marketing analytics and call tracking solution, LogMyCalls. And, most critically, we are at the cutting edge of call analytics and call-based metrics. We're revolutionizing the call analytics and call tracking world. A couple of weeks ago we attended ILM West in Southern California.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Analytics] What Your Business Needs To Know About Google+
    One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. That’s a modest assessment. You don’t.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] What You Need to Know About the CIO and CMO Relationship: A Q&A with Victoria Godfrey
    However, as the marketing function has become increasingly dependent on data and analytics , CMOs are realizing they need to cross the organizational divide and work with CIOs and the IT team. The CIO and CMO relationship is quickly becoming a popular case study for cross-departmental collaboration success. CMO Insights Trending
  • VOLACCI  |  TUESDAY, JULY 9, 2013
    [Analytics] Social Media and Lead Generation: Know Your Measurements
    When measuring your social success, consider using analytic supplements such as HootSuite, RetweetRank, Klout, Sprout Social, or any other social plugin. These will greatly enhance the information you can draw from your Facebook metrics, Twitter analytics , and more.  . Social media is a trend that''s not going away anytime soon.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
    Take advantage of this by tapping into these forums and looking to sites like CrunchBoard and Dribble to post your job description. 5) The Analytics & Operations Animal. Where to Find the Analytics & Operations Animal. We all know the age-old expression, “There is more than one way to skin a cat.” It all starts with a leader.
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Analytics] A Marketer's Guide to Tracking Online Campaigns
    Note: The HubSpot and Google URL builders both use the same method for tracking URLs, which means URLs you generate with Google will be tracked in HubSpot analytics and URLs that you generate with HubSpot will be tracked in Google Analytic ) 2) Generate your Tracking URL. The Basics. Landing Page URL: [link]. Here's the important part.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 28, 2013
    [Analytics] Google Research: The 4 Verticals that Get the Most Mobile Calls
    This massive increase in calls argues the case for Conversation Analytics better than we ever could. That''s what Conversation Analytics does. They use Conversation Analytics to track conversions, lead quality and sales performance. Conversation Analytics can do that for you. That''s a big deal. Do it.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 30, 2015
    [Analytics] 10 Top Trends Driving The Future Of Marketing
    The future will witness the rise of better analytical tools to help marketers gauge the success of their campaigns. Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign?
  • DIGITAL VOICES  |  FRIDAY, OCTOBER 4, 2013
    [Analytics] This Week in Digital Strategy 10.4.13
    We have rounded up all the best articles relating to social, mobile, analytics, and cloud technologies. This new wave is what we’re calling the SMAC Stack and it encompasses the combined use of Social, Mobile, Analytics and Cloud technologies. Happy Friday, everyone! They risked lost traffic and sales.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 9, 2011
    [Analytics] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. B2B marketers often face internal obstacles to strategic planning. Strategic planning has to begin by addressing these barriers. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 18, 2013
    [Analytics] Sales Prospecting In The New Year With A Data Scientist
    The standard marketing automation program would not provide this insight, but coupled with data science and predictive analytics, companies can take an advanced approach to lead scoring to ensure their marketing automation efforts are targeting the prospects that are most likely to buy. And sadly, less than two-thirds are making quota.
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Analytics] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    Data quality – as necessary, modification and assessment of Google Analytics tracking, implementation of data append/enrichment services, removal/cleansing of bad/duplicate/invalid lead information, proper segmentation of old/low quality data. This blog post is not targeted to the Seeking Alpha crowd. Governance assessment.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 16, 2010
    [Analytics] Unified Marketing: Buzzword or Bellwether?
    About the Author: Kenyon Blunt is the CEO of the database marketing analytics firm:  SIGMA Marketing Group. Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. However, putting that into practice is a whole different story (check out some of the related Fifth Gear posts under Related Articles.). What happens? 
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Analytics] SEO for YouTube: How to Search Optimize Video for B2B Marketing
    You can see how many links and embeds a video has accumulated using YouTube Analytics , YouTube's internal analytics tool for account administrators. To access your channel's YouTube Analytics, log into your account, click on your username tab in the top right corner, click 'Video manager,' and then select 'Analytics.'
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Analytics] 7 Tips for Stellar Social Media Community Management
    However, a great way to balance it more efficiently is to base your time allocation on your analytics -- how each individual social network performs for your business. While you might think you need to maintain a presence on every major social network, you should really let your analytics be your guide. Now what? Test and optimize! 5.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Analytics] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    Behavioral analytics and lead scoring. Predictive analytics. Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Topic #1. Topic #2. link].
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Analytics] Is Empathy The Secret Ingredient To A Social Business
    have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “ share of conversations.” What separates a social business from a “regular” business? ” But I’m not sure that is enough. What is a Social Business?
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Analytics] Best Twitter Guides, Tips and Tools of 2010
    20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 20 Top Twitter Monitoring and Analytics Tools by Pamorama. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. How can I get more retweets?
  • CLIENT BRIDGE  |  TUESDAY, JANUARY 31, 2012
    [Analytics] Marketing Trends of 2012
    The Value of Analytics Businesses will look to clarify and streamline their marketing data and adapt their content according to live viewer response. What will the year ahead hold for marketing professionals? From Jeff Bullas, here are his predictions for the top ten marketing trends of 2012. View Original Article
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] eMagine’s Employee Spotlight: Allie Viau
    spend my days digging through data in Analytics, talking to clients about their on-site and off-site optimization strategies, and doing research to stay on top of industry trends and changes. My advice would be to do research and be aware of current best practices, as well as to become very comfortable using Google Analytics.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 10, 2013
    [Analytics] 5 Ways to Boost Your Marketing Accountability and Credibility
    This inquisitive, analytic mind-set will also help increase accountability. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Kristine Steuart , CEO and Co-Founder at Allocadia, where the team has learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead.
  • LOOPFUSE  |  MONDAY, OCTOBER 17, 2011
    [Analytics] Marketing Automation Blueprint - The Ultimate "How To" Guide
    Marketing automation tools all have powerful reporting features to compliment the good work you’re probably already doing with web analytics software and your CRM. This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. You can connect with Tom on Linkedin or follow him on Twitter @opsview.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    The shift is a result of the evolution of CRM, marketing automation, cross-channel analytics, and data management. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Formerly “Ad:Tech”, the new conference moniker is less about “ads” and more about Digital Marketing Technology.
  • SYNECORE  |  THURSDAY, NOVEMBER 27, 2014
    [Analytics] A Thanksgiving Prayer for Digital Marketers
    Big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. As we enter another Thanksgiving holiday, we digital marketers have a lot to be thankful for. This presents a challenge for both marketing employers and educators.”. GobbleGobble.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JULY 18, 2013
    [Analytics] For Freelancers: Reinforce Your Personal Brand with Disqus
    It’s one of Google Analytic’s Data Hub Partners. Within Google Analytics, I’ve been paying more attention to the Social report that Google rolled out last year. love it because it’s so easy to use — both as a publisher and as a person who leaves comments. It helps build your personal brand. It saves time.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 29, 2015
    [Analytics] 10 Marketing Leaders Distinguished by Industry Expertise
    Industry: Analytics & Business Intelligence: Business intelligence research shows that the majority of Best-in-Class organizations (79%) have an executive level champion for data strategy. How important is integrity in marketing? Name: Elissa Fink, CMO of Tableau Software. You can follow her on Twitter via: @ElissaFink. Industry: Retail.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 5, 2010
    [Analytics] Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How
    Leslie: There are lots of tools available – for example, Google Analytics to see when people drop off your site, which keywords are used, etc. Yet marketers need to review their analytics regularly as it informs what they should produce next. How did you decide on an infographic as a way to represent the framework? Stay tuned.
  • NUSPARK  |  SUNDAY, OCTOBER 21, 2012
    [Analytics] Targeting B2B Companies with Online Display and Social Media Advertising
    Like all ad campaigns, they need to be tagged for analytics, measured, optimized, and have clear conversion goals in mind.  As always, must test. .  . The keys to effective banner advertising campaigns are targeting, message, and efficient pricing models. . Really. . Why would you want to target individual firms? LINKEDIN. FACEBOOK.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 14, 2011
    [Analytics] Email Adoption High But Lacking Best Practices
    The report concludes with some advice for email marketers to get more out of their programs, suggesting them to: Invest in Analytics. A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Best Practices in Email Marketing. Marketing Budgets and Email Effectiveness.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Analytics] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    After your content is launched and promoted across your marketing channels, you’ll need to have marketing analytics in place that measure the success of your ebooks. At age 11, I dreamed of being an editor at a major magazine. my dad. Well, sort of. And week after week, I have the satisfaction of publishing ebooks. creating an ebook.
  • SAZBEAN  |  MONDAY, JUNE 21, 2010
    [Analytics] Review: TweetShare for Sharing Files & Creating Discussions via Twitter
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). Let’s say you took a picture at a conference and you wanted to get feedback about it. What do you think? Have you used TweetShare?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 2, 2015
    [Analytics] Does your marketing automation use machine learning?
    They are creating offers targeted to their key segments and they are using analytics to choose the winners and their roadmap for 2015 shows how they integrate MAT (that’s cool-talk for marketing automation) with their CRM system (that’s cool-talk for, uh, a CRM system). But there is one old trick that never seems to wear out.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Analytics] 4 Steps to B2B SEO Accountability
    Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Why do my Bing adgroups show a DRAFT status? Not so.
  • AD YOUR COMMENT HERE  |  TUESDAY, DECEMBER 6, 2011
    [Analytics] HubSpot Launches New Marketing Grader Tool
    Taking the concept of website grading a step further, Marketing Grader evaluates performance at the “top of the funnel” (the ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things). Lead Generation).
  • DIGITAL VOICES  |  TUESDAY, JULY 30, 2013
    [Analytics] Leveraging the Cloud to Build Agile Development Environments [Video]
    Our new microsite is packed full of expert thought leadership videos on how companies can leverage Social, Mobile, Analytics, and Cloud (The SMAC Stack) technologies to drive customer engagement, innovation, and business productivity. Working with the cloud also provides a substantial cost savings. Watch the video for more insights!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] Impostor Syndrome: How I finally learned I was smart
    They send me emails with their Google Analytics metrics to show me how their influence has grown. They send me emails with their Google Analytics metrics to show me how their influence has grown. By Betsy Kent, {grow} Community Member. For nine years, the competition on the Internet kept me from knowing that I was smart. And I had it.
  • BLOG MY CALLS  |  MONDAY, APRIL 22, 2013
    [Analytics] 5 Most Controversial Marketing Blogs We've Ever Written
    We write about call tracking , marketing ROI , email marketing, content marketing, marketing analytics, and anything else marketing related. But, it does work. 2) Conversation Analytics Beta: The Future of Call Tracking. We wrote this blog about our Beta period of Conversation Analytics. Some blogs been pretty bland.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 20, 2011
    [Analytics] Useful Tips from Inbound Marketing Summit and Hubspot User Group
    I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes. Sorry Youngme, but I still detest IKEA. and 4 to 6 p.m.;
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 26, 2012
    [Analytics] Proven Tactics to Increase Blog Traffic
    Install Analytics and Pay Attention to the Results. Thanks to Christopher S. Penn and his newsletter  I read this amazing post by SEOmoz  on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with.
  • LOOPFUSE  |  TUESDAY, JANUARY 8, 2013
    [Analytics] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
    Nearstream is a B2B social lead generation product that identifies on-line demand signals.  By applying intent detection, automated follow up, and analytics, companies are able to take advantage of social media to acquire new customers.  Nearstream We are excited to announce that LoopFuse and Nearstream are merging into one company.
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Analytics] Blogging Metrics: How to Find and Apply Actionable Intelligence
    Companies which use blogging metrics and analytics are, on average, 5-6% more profitable than their competitors. Web-based analytics are something of a floatation device for modern marketers. We’ve outlined some of the most powerful analytics below, as well as offered insight on how to track them, and affect positive change: 1.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Analytics] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    Use YouTube's Extensive Analytics. YouTube has a ton of beneficial analytics for marketers, including views, subscribers, demographics, and audience retention. For marketers this is important to know because it will affect the analytics that show the success (or failure) of your video. Get Analytics on Your Instagram Usage.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 22, 2010
    [Analytics] Why Lead Management Automation Really Matters
    We have fewer and fewer outlets to do the heavy lifting of thought leadership for us by featuring our subject matter experts in in-depth analytical articles. We should care more about lead management automation in B2B marketing. Maybe we don’t care enough because we’re focusing on the wrong reasons for doing it. It just won’t scale.
  • SAZBEAN  |  TUESDAY, MARCH 4, 2014
    [Analytics] Developing Your Marketing Strategy: There’s an App for That.
    As if that simplicity wasn’t enough, Hootsuite also allows you to create client reports detailing the analytics of each social platform’s performance. The Facebook app will track your page’s analytics on the go and, more importantly, will allow you to interact immediately with perspective customers.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Analytics] A Lead Generation Plan Begins With Content Marketing Strategy
    Preparing ongoing reports and make recommendations based on Adwords/Analytics results. No matter what our final strategy is, we’ll make sure Google Analytics is implemented so that we can track how your website is used by visitors.  Our approach to lead generation beings with a message strategy. In essence, this is what we do.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Analytics] A Lead Generation Plan Begins With Content Marketing Strategy
    Preparing ongoing reports and make recommendations based on Adwords/Analytics results. No matter what our final strategy is, we’ll make sure Google Analytics is implemented so that we can track how your website is used by visitors.  Our approach to lead generation beings with a message strategy. In essence, this is what we do.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics] People Visit Our Site 12+ Times Before They Buy Call Tracking
    We ran 90 days worth of data in Google Analytics and found the following: - 50.79% of the total number of a specific type of new account in December visited the site FOR THE FIRST TIME 12-30 days prior to purchasing. does demonstrate the power of Google Analytics and metrics generally. Hopefully this is instructive for you as well.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 2, 2014
    [Analytics] Why Emotion Matters in B2B Marketing
    Behavioral analytics can help add context, Albee says, "but personas will help infuse meaning into your marketing." Editor's Note: Today's post comes courtesy of Chuck Green , a marketing and business writer for the past 30 years. "A trigger causes people to pay attention and remember. It's a lot of hand holding."
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Analytics] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    separate analytical database is especially important for advanced analytics in general and for revenue management reports in particular. Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Analytics] A New Way to Understand Your Social Media Audience
    Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. I’m excited to see my digital media and data background combine with social media measurement to attempt to answer these questions. And you hit a fundamental disconnect. 40% of clicks are from micro companies.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JUNE 8, 2012
    [Analytics] Climb the B2B Prospecting Ladder for the Best Affinity Partners
    About the Author: Kenyon Blunt is the CEO of the marketing analytics firm:  SIGMA Marketing Group. Affinity Marketing Analytics b2b Segmentation Affinity Partner Marketing Affinity Prospecting B2B Prospecting Kenyon BluntKenyon Blunt. First, there is no single master list of potential affinity partners. Credit unions. Unions.
  • INBLURBS  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
    Analytics. By this analytics tool you get a clear picture what going on, on your company page. LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US. LinkedIn offers a wide toolset of features to get seen from future business partners. To list all of them would lead to far.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Analytics] Building a Kick-Ass Social Media Dashboard
    Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking  followers, fans, sentiment, etc. Referring Traffic from Social.
  • HUBSPOT  |  MONDAY, SEPTEMBER 3, 2012
    [Analytics] A Marketer's Guide to Complying With EU Cookie Laws
    Remember when web and marketing analytics were just about measuring the number of times your page loaded? We've come a long way, baby. What hogwash. Now, marketers can barely survive without detailed reports on how visitors are actually using their website. But with great power comes great responsibility. What does the law actually say?
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Analytics] Posting Video Content Online: 5 Essential Considerations
    The critical thing to do before you post your video is to have analytics in place that allows you to measure as many of the criteria as possible. With analytics collecting valuable data on a daily basis, you have an opportunity to use this to feed back into both your strategy for promoting the video, and your wider content marketing strategy.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 6, 2013
    [Analytics] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    Here is a  quick reference  for accessing this information in Google Analytics. Track events such as social media click-thru’s, video views, and file downloads via Google Analytics. A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users.
  • VIEWPOINT  |  THURSDAY, MAY 7, 2015
    [Analytics] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
    By leveraging business intelligence and analytics solutions such as Lattice Engines, sales organizations are able to know precisely what targets they want to go after. It’s 2015. The marketing word of the year is Nurture. Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. Voice nurturing!
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Analytics] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    Probably the most crucial feature of the automated tool is its ability to rapidly perform data analytics, which enables you to measure and assess your company’s return-on-investment. Author: Sesame Mish What is marketing automation ? This, my friends, is the million dollar question—and the one I’m here to answer. Sound too good to be true?
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Analytics] You have a new match! Online dating tips for the B2B inbound marketer
    But over time, however, be sure to use data and analytics tools such as Google Analytics , or methods such as surveys or A/B testing , to refine those assumptions. Back on the market or going to market? Hot tips from Earnest! That’s a huge number of people using the Internet as means of looking for a partner (or a bit of ‘fun’).
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