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  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Analytics] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion. See Manufacturers Need Lead Management to Close the RFQ Gap ). Marketing keeps you in sales.”
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 29, 2014
    [Analytics] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
    When you’re in the trenches, it’s easy to get caught up in marketing acronyms, data and analytics. Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. You can utilize this information to better inform your 2015 strategy. Topic #1 — Lead generation is king.
  • VOLACCI  |  WEDNESDAY, OCTOBER 9, 2013
    [Analytics] Marketers’ Uses for Drupal Rules Module
    The introduction of such offerings through Google Analytics holds tremendous potential for marketers, and promises to further the effectiveness of targeted outreach efforts, advanced segmentation and comprehensive marketing automation programs, like Volacci Automatr. Hashtag ideas: #google analytics #google news #analytics --END TEMPLATE.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 24, 2013
    [Analytics] The Rise of the Manager of Meaning
    Because so many marketers are  pressured  er… convinced to use analytics as “proof of life” of the strategy put forward, the measurement methodologies are built on making sure that they capture ANYTHING that looks like success. Web analytics dashboards – churning through “small data” – are  billboards for Type 1 Errors.  We know this.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Analytics] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 29, 2013
    [Analytics] Social media research, customer insight, and the power of the one
    These new analytic tools can make us lazy marketers. These new analytic tools can make us lazy marketers. I’d like to tell you a short, cautionary story today to explain why I am wary of “word clouds” and most other trendy displays of social media data and “sentiment.” We were stunned. Dig deep. by Mark W.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Analytics] 17 Ways to Promote Your White Paper for Lead Generation
    To optimize your success, measure conversions by channel (URL tagging) via Google Analytics or a similar analytics tool. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. The good news?
  • LATTICE  |  WEDNESDAY, DECEMBER 9, 2015
    [Analytics] Data-driven Marketing: Where Has All the Storytelling Gone?
    Kerry Cunningham of SiriusDecisions recently gave a talk where he declared that in a world of more advanced analytics we actually have to become better storytellers. Think about what inspired you as a child. Did you read a story about an astronaut and decide you were going to the moon someday? Spoiler alert, we totally got a dog!).
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Analytics] Best Twitter Tips, Tools and Tactics of 2011
    The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. How Twitter Web Analytics Will Help Your Business by PCWorld. Angela West looks at how Twitter analytics (based on their acquisition of BackType ) work and the key benefits they provide to business users. Nearly 3/4 of active Twitter users are bloggers.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Analytics] The Best Marketing Conferences Of 2015
    Adobe Summit  is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? know I missed a few each time. Content Marketing
  • HINGE MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Analytics] 5 Traits of Effective Agile Marketing
    Today’s marketers must possess a blended skill set that draws from both creative and analytical dimensions. If you are like most, you’ll have a biased towards being “more creative” or “more analytical” However, both dimensions must be leveraged if marketers are to succeed.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 23, 2010
    [Analytics] Top 30 Most Useful Facebook Blog Posts of 2010
    Page Analytics. Google Analytics for Facebook Fan Pages from Webdigi [2,923]. Google Analytics shouldn’t just be about analyzing your main website anymore.  How to Add Google Analytics to Your Facebook Fan Page by Mariam John [2,266]. The end-of-the-year is the perfect time to do this. General Marketing. The answer?
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Analytics] 10 Requirements to Deploy Successful Online Content Marketing
    Analytics – Tracking data overtime will provide lots of feedback as to what works well on the blog and what doesn’t. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 24, 2016
    [Analytics] How to select the perfect B2B data vendor
    Ask whether your vendor can provide lookalike modeling, penetration analysis, and predictive analytics. Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just To get started, you need to identify your business and marketing objectives.  Here are some examples.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 4, 2014
    [Analytics] Connecting personal branding, your online network, and business value
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms. Do you nurture your online personal brand? Vulnerability? Am I right?
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] eMagine’s Employee Spotlight: Allie Viau
    spend my days digging through data in Analytics, talking to clients about their on-site and off-site optimization strategies, and doing research to stay on top of industry trends and changes. My advice would be to do research and be aware of current best practices, as well as to become very comfortable using Google Analytics.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2016
    [Analytics] The Smart Marketers Guide to Growth Hacking [Free Download]
    In short, growth hacking combines technology, creativity, analytics, and innovative marketing strategies all with one singular goal in mind: growth. But what exactly is growth hacking, and how is it different from regular marketing? More specifically, this guide will cover: Using the PIE framework to prioritise and conduct tests.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 28, 2015
    [Analytics] Does digital marketing make you feel inadequate?
    No matter how much they know and how many skills they have, they are constantly looking inward and decrying what they can’t do: I’m no writer. I can’t do analytics. I teach a lot of people about digital marketing. Some of them are veterans at digital, but many are new. struggle with technology. I am lousy with graphics.
  • SYNECORE  |  TUESDAY, APRIL 16, 2013
    [Analytics] Is Your Website Built for CONVERSION? A 10-Point Checklist
    Manage your efforts with marketing automation software; analyze your performance with web analytics. In today’s digital economy, your business website must do more than just look good. For those nodding their heads in agreement, here is a 10-point checklist to help ensure your website is built for c-o-n-v-e-r-s-i-o-n. Help, don’t hinder them.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Analytics] Rise of the Marketing Platform
    And, as Scott points out, having only a few standard platforms will actually encourage innovation and diversification in the marketing experiences category, since the platforms provide a foundation for common management of data, process, operations, and analytics. Author: Jon Miller I’m about to make a staggering statement. Ready for it?
  • RADIUS  |  WEDNESDAY, MAY 13, 2015
    [Analytics] The 16 Tools in the Radius Marketing Stack
    Google Analytics. Website Analytics Service. Google Analytics tracks and reports our website traffic so we can make decisions based on data. Powerful analytics show us click-throughs, likes, and other important metrics. Social Media Analytics Tool. Salesforce. What is it? CRM System. Why do we use it? Optimizely.
  • BIZNOLOGY  |  THURSDAY, JUNE 23, 2016
    [Analytics] Your big marketing budget is not as big an advantage anymore
    Increased spending is more likely to be focused on analytics than on advertising. It used to be that marketing was about money. Marketing was usually a nicer word for  advertising , which needed money–lots of it. In the two decades since the web was birthed, money has become less important than it was in the past. Like this post?
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Analytics] Digital Marketing 2016: Top 100 Influencers and Brands
    Measurement, analytics, statistics, quantification, optimization – these are the stuff of proven strategies. Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics. Google Analytics. WHAT ARE THE EXPERTS SAYING? Jeff Bullas  – CEO at  Jeffbullas.com Pty Ltd.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Analytics] The 14 Best Marketing Automation Tools
    An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. Marketing can’t be automated.) Google Review Count: 93,900. Pricing:  free.
  • B-TO-B LABS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Analytics] Framing up Social Media Measurement
    Tags: Planning Social Media Analytics Digital Lead Generation Strategy Twitter
  • B-TO-B LABS  |  TUESDAY, APRIL 13, 2010
    [Analytics] B2B Data is now Cool, well kind of…
    Tags: Database Marketing Digital Analytics Lead Generation Strategy
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 31, 2015
    [Analytics] Marketing Resolutions for 2016 and Other New Year's News
    More than 980,000 posts about New Year’s resolutions have been published on social networks, according to social listening and analytics company Sprinklr. Today is the last day of the calendar year 2015. hope it has been a good one for you and yours and I wish you all nothing but the best in 2016. It’s just that time of year.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 30, 2013
    [Analytics] 3 Steps To Improve Sales Forecasting
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Frank Donny , founder and CEO of  Marseli , a marketing and sales analytics and performance measure software company. The CSO Insights 2013 performance study reports that only 46.5% of deals forecasted to close make it to the finish line. Establish data goals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 20, 2015
    [Analytics] 5 Reasons companies are bringing their marketing in house
    As analytics improve and Big Data gives way to the real insights in Little Data , we are able to drive our efforts down to individuals. As analytics improve and Big Data gives way to the real insights in Little Data, we are able to drive our efforts down to individuals. The shift in North America is a little higher — 28 percent.
  • BIZIBLE  |  WEDNESDAY, MAY 4, 2016
    [Analytics] What Tomorrow's Marketers should Watch for at Marketo Summit 2016
    For example, you’ll find marketing attribution technology and mobile analytics vendors. Data, analytics, and granular tracking will become a necessity for revenue-focused marketing teams. Thousands of attendees are eagerly anticipating a trip to Vegas for Marketo Summit 2016. click to view larger).
  • RADIUS  |  THURSDAY, SEPTEMBER 29, 2016
    [Analytics] The Rise of the Revenue-Driven B2B Marketer
    In order to drive revenue, marketers are more analytical than ever. great team of creative, analytical, and ultra-driven people will trump any tool or tactic. Marketers are striving to drive revenue. Proving ROI is top-of-mind, campaign results analyzed and measured to evaluate effectiveness. My #revenuedriver , hire A+ players.
  • SAZBEAN  |  TUESDAY, JANUARY 21, 2014
    [Analytics] Consumer Social Sharing
    Installing share buttons on your website provided by the social networks don’t often provide analytics to go along with them. Your website analytics only go so far. Two young girls sharing a plate of spaghetti. Original caption: “I’m not sure Mina knew what she was in for when Viola wanted to share.”
  • SAZBEAN  |  SATURDAY, MARCH 3, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of March 3, 2012
    Facebook launches real time analytics  (eConsultancy). 11 Google Analytics Tricks to Use for Your Website (SEOmoz). Here are the top Internet strategy, marketing and technology links for the week of March 3, 2012…  . Blog Wise Tip 1: Diagnose Productivity Problems (ProBlogger). Blog Wise Tip 2: Know Your Motivations (ProBlogger).
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] Good News for Creepers: LinkedIn Upgrades "Who Viewed Your Profile" Feature
    This is seriously cool stuff that''ll appeal to any of the analytical marketers out there, but again, the Unknown bucket looms large (much like actual Google keyword analytics ). I mean creepers in the most loving way. Some of my best friends are creepers. Ask her, she won''t deny it.). knew they liked me. ). Check out what''s new.
  • B-TO-B LABS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Analytics] Framing up Social Media Measurement
    Planning Social Media Analytics Digital Lead Generation Strategy TwitterSo how can we measure the effectivness of our social media efforts? 
  • B-TO-B LABS  |  TUESDAY, APRIL 13, 2010
    [Analytics] B2B Data is now Cool, well kind of…
    Database Marketing Digital Analytics Lead Generation StrategyGetting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec.
  • SALES ENGINE  |  THURSDAY, MARCH 24, 2016
    [Analytics] B2B Sales Cannot Live on Inbound Alone
    With all the digital sales and marketing tools out there, analytics and behavioral insights are easy to obtain and must play a central role in tactical marketing decisions. If you have that problem, keep doing what you’re doing (and let me know how you did it)! He writes, “The point is to keep doing complete marketing. Content Strategy
  • ION INTERACTIVE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Analytics] Meet the Content Marketing Innovators: Jon Ryan
    JR: Analytical and behavioral data and how that affects content and marketing decisions. Jon Ryan, Director, Marketing Technology, Aberdeen Group. Meet Jon Ryan, Director of Marketing Technology for Aberdeen Group —the leader in bringing big data and content marketing services together—and our next Content Marketing Innovator.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Analytics] The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]
    Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. This is much, much easier to do when you have a closed-loop marketing analytics system , but you can do it manually -- just know it will be time consuming. The 6 Marketing Metrics Your CEO Wants to See. 1) Customer Acquisition Cost (CAC).
  • BIZNOLOGY  |  MONDAY, OCTOBER 20, 2014
    [Analytics] 26 reasons digital marketing matters to the C-Suite
    94% of CMO’s believe advanced analytics play a big role in helping them realize their goals (source:  IBM Global C-Suite Study ). 83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study). It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Analytics] 4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy
    Some analytics packages, such as Google Analytics, will do this for you. Author: Jamie Lewis Most social marketers I know have been hard at work trying to build a robust presence on various social channels, be it Facebook, Twitter, LinkedIn, or Instagram. Period. Engagement Rate. Amplification Rate. This is brilliant marketing. Now
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 18, 2013
    [Analytics] Get a Sales Leadership MBA in One Day
    Best Practices of Sales Analytics. Join me at the Inside Sales Virtual Sales Summit on June 20th. I’m joining forces with some of the world’s top sales experts to put on this FREE conference. Here is a sampling of the topics that will be covered: Create Predictable, Scalable Sales Revenue. Winning the Changing Sales Game (me).
  • LATTICE  |  FRIDAY, NOVEMBER 13, 2015
    [Analytics] All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help
    By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities. How Predictive Marketing Can Help You Acquire New Customers. But marketing and sales may not be aligned on the same path to get to that end. Find High Potential Targets.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Analytics] 16 Marketing Pick-Up Lines to Snag Your Next Hot Date [+ Ecards]
    Tweet This Pick-Up Line. 5) "Baby, you can give me a call-to-action anytime …" Tweet This Pick-Up Line. 6) "Me without you is like a marketer without analytics. Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Why not open with a corny (yet endearing) marketing pick-up line?!
  • B-TO-B LABS  |  WEDNESDAY, DECEMBER 30, 2009
    [Analytics] Finding Social Influencers in B2B
    Tags: Digital Social Media Analytics Linkedin Twitter
  • SYNECORE  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics] 4 Problems Solved by Responsive Design
    consistent user experience will have a positive impact on your conversation rates because users will be comfortable with using your website and won’t become confused or annoyed by an unfriendly design. I’m having trouble tracking analytics because I have two websites. This is an indication that your website is not optimized for mobile.
  • HUBSPOT  |  MONDAY, DECEMBER 28, 2015
    [Analytics] How Much Time Do Marketers Spend on Routine Tasks? [New Data]
    And a fter questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc. The end goal of any data and analytics program is to achieve more accurate, closed-loop reporting.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, JANUARY 3, 2007
    [Analytics] B2B Marketing Confidential: Holdout Validation: Time-Based or Not?
    Happy New Year, B2B marketers and analytics types. There are a couple of issues, though, that I thought Id surface in the blog that are very analytical in nature. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. The first issue is choosing what model type to use. algorithm.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 13, 2015
    [Analytics] Why this is the most difficult (and fun!) time to be in marketing
    In addition to traditional marketing classes in strategy and consumer behavior, you are probably sub-optimized if you haven’t also picked up these skills: An immersion in statistics and data analytics. That’s my story and I’m sticking to it! Now, that doesn’t mean that every day isn’t fun and challenging.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] What Will Future Marketers Learn in School This Year?
    The content that I teach in the classroom is this customer analytics oriented philosophy and associated methods so that the students recognize each customer as a ‘profit center’ and a firm’s ability to be profitable in the long-run relies on maximizing customer value. Or least part of what they learned anyway.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Analytics] How to Create a #Winning Content Marketing Campaign
    Analytics. There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. e. Create goals in your web analytics tool to check which content is generating leads for your business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Analytics] If you stopped publishing your social content, would anybody notice?
    shocking statement by Chartbeat, a real-time traffic analytics company. shocking statement by Chartbeat, a real-time traffic analytics company. By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. Debate even. Do we post more?
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 16, 2015
    [Analytics] When free social listening tools don’t cut it
    Look for extensive machine learning and text analytics in the tool you select to be confident about its calculation of sentiment. Every day, someone asks me why they should pay for social listening technology. Full disclosure: I server as a senior strategist for Converseon and Revealed Context.] Often, the answer is that they shouldn’t.
  • LATTICE  |  THURSDAY, OCTOBER 29, 2015
    [Analytics] Forbes Insights: The ROI of Predictive Marketing
    An overwhelming majority of executives with experience in predictive analytics indicate the technology has already delivered a positive return on investment. More highly experienced enterprises report greater sharing of data and higher levels of automation. Editor’s Note: This is an excerpt from our research with Forbes Insights.
  • CRIMSON MARKETING  |  THURSDAY, MAY 30, 2013
    [Analytics] 8 Ways to Ensure Your New Product Launch Succeeds
    It’s almost never one medium or message but a mix that, with the right analytics, can always be improved and optimized.” Launching a new product can be one of the most difficult aspects for a marketing team to effectively achieve. Here are 8 steps to follow when planning for a successful product launch: 1. ” 8. ”  .
  • HUBSPOT  |  MONDAY, AUGUST 20, 2012
    [Analytics] New Data Reveals How Marketers Use Social Media [INFOGRAPHIC]
    Lastly, it turns out that 60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. Either scroll straight down to the infographic, or read through some additional analysis below. How Marketers Are Using Social Media in 2012. This comes as no surprise. EST. Register here
  • BIZNOLOGY  |  THURSDAY, AUGUST 25, 2016
    [Analytics] Are your marketing personas your sales market segments?
    Your marketing analytics can help you know which content is moving different personas from step to step in the Buyer Journey. Marketing is supposed to lead to sales, right? Today, I want to talk about something similar. All marketers worth their salt have created a set of personas. Personas give your writers a specific person to write for.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 9, 2011
    [Analytics] Five Steps To Better B2B Lead Generation
    Check Your Historical Analytics. Finally, hand in hand with the previous point, make sure that you are consistently examining your analytics, not just against the previous month, but also against last year’s month and the year before that, if available. Network More Efficiently with Followerwonk. Make Sure Your Website Is Optimized.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] 9 Questions On Content Marketing [Q & A]
    The first hire we made on my team was a social / analytics person so that all our content gets shared on the right channels in the right way. And then the analytics help us to drive constant improvements for which content performs well on which platforms and in what context. Let me know your thoughts as well in the comments below.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Analytics] Is This The Year Of Big Data For Marketing?
    Ultimately, I believe the combination of the Internet of Things along with social, web and analytics “Big Data” will allow the truly social business of the future to gain feedback and insights into our buyers unlike never before. A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with  Mobile Marketer.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] 7 Questions to Ask Before Creating a Video Campaign
    Google Analytics or platforms like KISS Metrics will work great for your website, but you will also want access to specific video analytics. Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone!
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Analytics] Facebook Rolls Out New and Improved Business Page Insights
    Here’s what it looks like: Launched “People Engaged” Analytics. Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning''s roundup , Facebook announced a pretty sweet update to Page Insights yesterday. What’s New About Page Insights. Not much. Consolidated Post-Specific Data. So get excited!
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Analytics] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    This will allow it to trade on the carbon credit marketplace and "build a sustainable future for their territory.”. 5) Google Analytics. Google Analytics provides your nonprofit with information on how people find and interact with your website and eventually take action to support your mission. and U.K. Google Apps in Action.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Analytics] How Ad Blocking Works: Everything You Need to Know
    Among those who ad blockers hurt are marketers -- they could potentially lose a lot of analytical data from people using iOS 9. It can mess with your analytics. Any iOS 9 visitor to your site on the Safari app who has a script blocker installed will appear "invisible" in your analytics. So why is everyone freaking out? But alas.
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Analytics] What is a Diagnostic Assessment Tool?
    ? With budgets tight and risk aversion high, it’s easier for buyers to “do-nothing” than to change. Buyers often need proactive help determining what issues they might have, and which of these issues is a priority that is worthy of addressing. Value Marketing Executive Assessment Tools Diagnostic Selling Pisello Alinean Value Selling
  • SYNECORE  |  TUESDAY, APRIL 2, 2013
    [Analytics] How to Use Video Marketing To Get More Sales and Increase ROI
    Reduced Bounce Rate - The longer a prospect is active on your site provides more in-depth analytics for the sales team. We recently posted a video on our Marketing Technology for Growth blog: Should Video Marketing Be your Next Move? At SyneCore, we’ve been using videos in our marketing campaigns for the last Year. Why Video Marketing Works.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Analytics] 6 Steps To Executing A Content Strategy
    Use search, social and web analytics to determine your current share of the conversations in your space. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Steps To Executing A Content Strategy.
  • HUBSPOT  |  SUNDAY, OCTOBER 14, 2012
    [Analytics] Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week
    Tips for Creating an Analytics-Driven Marketing Culture, From MarketingProfs. Closely tracking analytics enables innovation and efficiency among your team. If you’re interested in reading all six tips for creating an analytics-driven marketing culture, check out the full story here. It’s “Top Heavy 2? Yes, you read that right.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 11, 2016
    [Analytics] How Brand Storytelling Redefines the Marketing Budget
    Time from concept to completion on promotional material often becomes longer, audience interaction and nurture becomes paramount, analytical approaches have to take a step to the left, and the marketing budget is completely flipped on its head. Marketers love their processes. Follow the Money. Mapping Budget to Your Story. Marketing ROI
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2016
    [Analytics] Oracle Named Leader in IDC’s MarketScape on Worldwide Marketing Cloud Platforms
    Analytics. In a first of its kind, IDC has released its MarketScape on Worldwide Marketing Cloud Platforms. This MarketScape looks at the capabilities and strategy of leading marketing cloud platforms. I’m happy to share that IDC positions Oracle as the Leader in Marketing Cloud Strategy and a leader in Marketing Cloud Capabilities.
  • SYNECORE  |  TUESDAY, DECEMBER 11, 2012
    [Analytics] Integrated Digital Marketing: Lessons From the Cat Food Aisle
    As my brain’s analytical impulse kicked in, discounted pricing offers and compelling brand titles caught my attention. Finally, regardless of success or failure, businesses should review data analytics and elicit customer and sales team feedback to constantly refine their messaging. Yesterday evening I was one such consumer.
  • THE POINT  |  TUESDAY, NOVEMBER 9, 2010
    [Analytics] Email Critique: Adobe Webcast Invite Keeps It Simple
    Using numbers in the headline, as in: “5 analytics best practices” sets the expectation that there’s something specific and tangible to gain from listening to the recording. might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey. Here’s what I like: 1.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] 7 Tools for Finding & Connecting With Influential Bloggers
    Helpful Tools for Blogger Outreach. 1) BirdSong Analytics. The newest tool in my arsenal, BirdSong Analytics allows you to export anyone''s Twitter follower list into an Excel file. The blogosphere has been a major online marketing medium for years now. Want to achieve worthwhile results from your blogger outreach efforts?
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Analytics] What Do Digital CMOs Do Better?
    Digital CMOs “use first- and third-party data to target contextually relevant offers and experiences guided by predictive marketing analytics and algorithms that learn and adapt” as buyers move down the sales funnel. Marketing has been one of the most dramatically changing business functions over the past decade. This ” 2.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Analytics] Buyers to Marketers: Don’t Call Me, I’ll Call You
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. “Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. Your Turn.
  • ANNUITAS  |  TUESDAY, APRIL 14, 2015
    [Analytics] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
    Marketing automation, or CRM, or web analytics are all valuable skills to develop…but so are public speaking, project management and writing. What he did for me was pay for a one-month pass to a local educational program, wherein I could take all the classes I wanted for four weeks. It Would your boss do that for you? These companies get it.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 3, 2011
    [Analytics] In Business, Going on the Offense is Usually the Best… Offense
    By using advanced marketing automation and analytics software , marketers are strengthening their agility and increasing their offensive capabilities to grow revenue more consistently and profitably. Revenue Performance Marketing Analytics Marketing Automation revenue performance managementLeaving aside the fact that the St.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 7, 2011
    [Analytics] SiriusDecisions European Summit: 4 Key Marketing Takeaways
    Our exclusive gift to all attendees went down a treat, it was perfect for the day – The Definitive Guide to Marketing Metrics and Marketing Analytics. 2. B2B Marketing Modern B2B Marketing Marketing Analytics marketing forecasting marketing metrics revenue performance managementmillion words’. It tends to come as an afterthought.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, DECEMBER 6, 2006
    [Analytics] B2B Marketing Confidential: AHP to do Mix Modelling?
    Analytical Hierarchy Process (AHP) is a group decisionmaking tool / process that has traditionally been used to allocate scarce resources between multiple projects, to find hard-to-reach answers to complex solutions, and the like. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, OCTOBER 15, 2008
    [Analytics] B2B Marketing Confidential: Lead Qualification in the New (Bad.
    Theyre wondering if any B2B companies are using analytics to qualify leads on the basis of their "health" or "likelihood to close" given contracting budgets. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. wasnt aware of anything specific, but its certainly SOP in B2C.
  • B2B MARKETING CONFIDENTIAL  |  THURSDAY, DECEMBER 4, 2008
    [Analytics] B2B Marketing Confidential: ROMI White Paper
    Thursday, December 04, 2008 ROMI White Paper By Andy Hasselwander Over the past few months Ive worked with a colleague of mine, Alex Aldag, who used to be at Channel Economics and is now a Principal in the analytics group at MB, to write a pretty interesting white paper on the challenges of measuring ROMI in a B2B environment.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Analytics] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    It’s not that marketers aren’t analytical – many are. Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 Follow Tony on Twitter @tones810. Data Attributes & Quality Data Management
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 22, 2010
    [Analytics] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
    The difference: marketing automation is focused on batch and interactive campaign management but just touches slightly on advertising, marketing resource management and analytics. Aprimo adds a great deal of capability, but the combined company still lacks the strong Web analytics and BI applications of its main competitors.
  • HIVE9  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] Useless Argument #87: My Metrics Are Better Than Your Metrics
    That’s especially true for any marketers still accessing all their marketing analytics through spreadsheets that get sent back and forth within a department. Marketing metrics can get complicated. Many marketers now have access to a huge quantity of data – so much, in fact, that it risks becoming more overwhelming than helpful. Hive9
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics] How to Write a Standout Resume and Land Your Next Marketing Job
    Is it your in-depth knowledge of analytics? Words to include would be the names of the social media sites you use, analytics or CRM systems you know, and software programs or SAAS systems you’re familiar with. If you find resume writing a painful chore, you’re not alone. If you''re one of those marketers, don''t worry.
  • SYNECORE  |  SATURDAY, JUNE 28, 2014
    [Analytics] The 9 Website Performance Metrics That Matter
    By measuring your website performance metrics and refining your website based on those analytics. When it comes to marketing your business online, simply having a website isn''t enough to make your brand successful. You need a website that actually works at attracting and converting new customers. But how do you ensure this? Repeat Visitors.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Analytics] 11 of the Best Slack Apps & Integrations to Try
    Get analytics updates for specific metrics on-demand. If you use analytics tools like Google Analytics, New Relic, or Mixpanel, then Statsbot is a great app to add to Slack. Then, whenever you want an analytics update, all you have to do is ask Statsbot for the number and you'll get it instantaneously. Enter Giphy.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2016
    [Analytics] 7 Compelling Reasons to Invest in Mobile Marketing
    You can connect audience interactions across mobile and desktop touch points, and generate revealing audience analytics beyond simple clicks and likes. 6. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. Multimedia messaging is on the rise.
  • PUREB2B  |  SUNDAY, AUGUST 14, 2016
    [Analytics] How to Leverage Data-Driven Marketing to Generate Leads
    When analytics is applied to data, it can help companies make fact-based decisions, which can then dictate business strategy and influence growth. Thanks to technology, marketers can now gather all sorts of data, and analytics can make sense of the numbers. If you can’t measure something, you can’t understand it. James Harrington.
  • WEBBIQUITY  |  TUESDAY, AUGUST 2, 2016
    [Analytics] The Five Best Infographic Creation Tools and Services
    Sample review:  “Vennage is a social analytics and marketing company that offers infographics and other designs as part of its service package. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Infographic Creation Tools. 1) Piktochart. ” — RazorSocial.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 18, 2013
    [Analytics] Sales Prospecting In The New Year With A Data Scientist
    The standard marketing automation program would not provide this insight, but coupled with data science and predictive analytics, companies can take an advanced approach to lead scoring to ensure their marketing automation efforts are targeting the prospects that are most likely to buy. And sadly, less than two-thirds are making quota.
  • BIZNOLOGY  |  MONDAY, MAY 2, 2016
    [Analytics] Marketers are human beings, and human beings need data
    They are more creative than analytical, in many cases, and they tend to make connections based on their experience, rather than data. Human beings are wired to make connections from birth using intuition. Usually that is a good thing. But we are entering an era when marketers need to stop using their intuition and start using data.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 12, 2015
    [Analytics] Content marketing personalization: know your audience
    Your web analytics will tell you what pages people are visiting most frequently – and which they are lingering on the longest. Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Even B2B companies benefit from this approach. It’s a businessperson.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 7, 2015
    [Analytics] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    Yet the closest I can find to strategic planning is optimization of media plans by media mix model vendors like MMA , Analytic Partners , Nielsen and IRI. Message selection also relies on advanced analytics to recommend the right content for each individual and to find the best-performing messages for groups.
  • WRITTENT  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics] 30 Must-Read Growth Hacking Resources for Digital Marketers
    There’s no question that Mike Greenwald, LinkedIn’s former analytics lead, is a pretty sharp guy. This blog is written by the super-sharp team behind Colibri, a leading analytics tool for lean marketers. Growth hacking …  Is this a new buzzword or a must-have skill for a digital marketer? Startup Marketing. Andrew Chen. QuickSprout.
  • BIZIBLE  |  FRIDAY, DECEMBER 18, 2015
    [Analytics] A B2B Marketing Wish List: From The Feasible To The Far-Fetched
    Between web analytics, channel analytics, CRMs, attribution solutions, optimization, and more, there's a lot to measure. With the holiday season in full swing, it’s time to reflect on the past year as well as plan for the future. And because we can’t really help it, it’s also a time when we think about.what we want. andrew : WANT.
  • BIZNOLOGY  |  MONDAY, MARCH 2, 2015
    [Analytics] Do you want to be a marketer or do marketing?
    For example, if your motivation is that you want to be an analytics person for a big company, or you want to be the CMO, or you want to be the top-rated marketer where you work, that is actually a red flag. I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Analytics] Four online marketing metrics to obsess about
    In fact, about 98 percent of the tidal wave of readers over that weekend had never been to the blog before (something that is easily determined through an analytics program). I had a full weekend of blog tourists! About two years into my blogging career, to my surprise and delight, my dream came true. Look at me—I went viral! Social shares.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Analytics] What Were The Most Effective B2B Marketing Tactics of 2015?
    Although Google Analytics data suggests desktops still rule, I believe this is going to change pretty fast — and much faster than we think.” — Dianna Huff , Huff Industrial Marketing, Inc. Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 9, 2011
    [Analytics] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. B2B marketers often face internal obstacles to strategic planning. Strategic planning has to begin by addressing these barriers. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value.
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