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  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Analytics] Five Ways Marketing Automation is Transforming B2B Marketing
    Marketing metrics and analytics: It’s not just about tracking to prove ROI but how to improve ROI. But B2B marketers are also focused lead nurturing, lead scoring and marketing analytics to maximize impact and return in our new buyer-driven environment. Because of this there must also be change in how we market and sell to them.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [Analytics] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    Marketing automation systems still probably have advantages in analytics and other areas, although it’s hard to generalize. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 16, 2011
    [Analytics] Vendor Selection: Writing a Good Requirements Document
    But more complex scenarios could include inputs from Web analytics, order processing, point of sale, accounting, and elsewhere. My last two posts (not counting this morning’s detour into Marketo-land) described common errors marketers make when selecting marketing automation systems. How did we come to this? Marketers are marketers.
  • INBLURBS  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
    Analytics. By this analytics tool you get a clear picture what going on, on your company page. LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US. LinkedIn offers a wide toolset of features to get seen from future business partners. To list all of them would lead to far.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Analytics] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. See Manufacturers Need Lead Management to Close the RFQ Gap ).
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 10, 2013
    [Analytics] Social Data, Structured Data & No Data: SMX East 2013
    Search marketers are justifiably frustrated with the removal of keyword data from analytics, but the great news is all is not lost. On top of that, analytics can still provide internal search data and of course, Bing and Yahoo keyword data. 'Last week I headed south to New York City to speak on a panel at SMX East. Social Data.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 1, 2012
    [Analytics] 5 Ways to Get Readers to Respond
    This also can help to lower your blog’s “bounce rate” as calculated by Google Analytics. You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Your Blog as an Interactive Tool. Polls. External Links.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Analytics] The Role of Marketing in B2B – What Should It Be?
    It comes from the rigors of analytics, message testing and keyword analysis. The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. “Why?&#
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 23, 2013
    [Analytics] The Six Signs of an Authoritative Blog
    To do that, you don’t need access to the Google Analytics account of that blog (that’s impossible unless you are an IT genius, LOL). By Obaidul Haque, {grow} community member. For many reasons, blogging remains one of the most important components in a search and social media marketing strategy. The Importance of Authoritative Blogs .
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Analytics] Social Business Failure Is a Choice: Speaking a Common Language
    The percentage of companies using their analytics tools to the fullest – and acting upon resulting data – is really low. We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. What benefits do we intend to achieve?
  • PAUL GILLIN  |  FRIDAY, APRIL 27, 2012
    [Analytics] IBMer: ‘Social Selling’ Is a Sales Process in Itself
    Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting. It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing.
  • B2B VOICES  |  WEDNESDAY, JUNE 9, 2010
    [Analytics] Guest Post: How B2B Companies Can Use Video/Photos in Social Media
    I stumbled upon this inadvertently as I perused my Flickr analytics. By Leyla Arsan , Lotus Marketing Services. As a small business owner who utilizes Social Media for her own marketing efforts, I often think of how I can better assist my B2B clients more effectively manage their social media efforts.  Flickr. YouTube.
  • THE EFFECTIVE MARKETER  |  THURSDAY, APRIL 4, 2013
    [Analytics] Content Marketing is the New PR
    Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.) 'That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR,  which you can download for free (registration required) here. Content Marketing Leaders and Followers. for followers). for followers).
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 24, 2012
    [Analytics] Survey Highlights Email Marketing Effectiveness and ROI
    36% state poor measurement and analytics keep them from becoming more effective. A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. 52% engage in regular list cleaning.
  • THE EFFECTIVE MARKETER  |  FRIDAY, NOVEMBER 18, 2011
    [Analytics] Content Marketing Starts With Your Brand
    Analytical vs. Impulsive. Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. You get an agency, brainstorm cute pictures, logos, and tag lines, come up with the visual guidelines, and move on. Fast forward to today. You are creating content. Where is your brand now?
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Analytics] High Marketing IQ: Learn From Today and Optimize Tomorrow
    For example, Google Analytics can provide reports on website activity and PPC performance, while voice-based marketing automation tools can track all phone leads from various initiatives. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. No more!
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 23, 2011
    [Analytics] Finding Marketing Technologists
    People who do SEO or analytics (who do it well) have to have technical knowledge of how web pages are put together, as well as knowledge of conversion and marketing message. The general idea of the presentation is that marketing and technology are already in the middle of a collision course due to the current influx of marketing technologies.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Analytics] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    Watchitoo gives us the TV-like feel, while ViewBix offers a Call to Action and Analytics.). 'Buffer Marketing Made Simple TV – the online TV I created and host – has been a truly awesome experience that has benefited me tremendously. First and foremost, Marketing Made Simple TV  introduced me to a world-class set of luminaries.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 3, 2011
    [Analytics] Using Buyer Personas in B2B Marketing
    How to find this info: Your web analytics can be the easiest way to determine what content your buyers are interested in and what formats they prefer. B2B Lead Generation | Buyer Personas. Buyer Persona models at Kadient. I’ve long argued that Buyer Personas are THE basic building block of B2B marketing today. But do they really?
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2009
    [Analytics] An Indispensible Guide for Email Marketing
    This eBook covers nuts-to-bolts of email marketing, including (but not limited to): Ideas on content Design suggestions How your email is seen in the inbox Analytics SEO Using social media Encouraging sign-ups Growing your subscriber base. In my previous life as a marketing manager, I executed email marketing campaigns regularly. Now What?
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2009
    [Analytics] An Indispensible Guide for Email Marketing
    This eBook covers nuts-to-bolts of email marketing, including (but not limited to): Ideas on content Design suggestions How your email is seen in the inbox Analytics SEO Using social media Encouraging sign-ups Growing your subscriber base. In my previous life as a marketing manager, I executed email marketing campaigns regularly. Now What?
  • HUBSPOT  |  SUNDAY, JULY 29, 2012
    [Analytics] The B2B Marketer's Blind Spot and Other Marketing Stories of the Week
    He discusses the transformation of the B2B marketer's focus, saying the process is changing faster than marketers can keep up with; more and more marketers are being held to direct revenue growth goals, as opposed to less tangible analytics such as reach or awareness. Oh man, how good does that egg look? It got me thinking. Alright then.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Analytics] Buyers to Marketers: Don’t Call Me, I’ll Call You
    am a digital and B2B marketer with a background in online media and analytics. “Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. Being discovered (search and PR).
  • TOMORROW PEOPLE  |  MONDAY, JULY 16, 2012
    [Analytics] No Such Thing As a Free Burger?
    The result is a shortfall in search, analytics, social media and inbound marketing skills. Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. Date: Friday, 27 July. Time: 4pm onwards. Tel: 0121 771 0315.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Analytics] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” 'Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Analytics] The What, How, and WOW Factor of Effective Conversion
    You can understand your buyer’s behavior with great analytics, and try to replicate the behavior that indicates purchase. 'by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Arpine is grateful to her parents for a search engine-friendly name. Follow (and tweet to) Arpine on Twitter @Arpine. Yes, nothing!
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 2, 2011
    [Analytics] 4 Trends Shaping B2B Marketing in 2011
    mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Wiley, 2011). Follwer her on Twitter @marketingprofs. Like at the start of a new year. Social media = Lots of room for improvement. Why is that? Content isn’t enough. ”).
  • BIZNOLOGY  |  TUESDAY, OCTOBER 22, 2013
    [Analytics] Google Hummingbird is eHarmony for Search
    Join Google Analytics and fully implement tracking software on all the sites you have access to. 'Photo credit: Wikipedia. am back in the dating pool and have really enjoyed hearing everyone’s war stories. ” Google feels the same way. ” Poor Google, always falling for the bad boys. Google’s become pretty cynical.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Analytics] Rise of the Marketing Platform
    And, as Scott points out, having only a few standard platforms will actually encourage innovation and diversification in the marketing experiences category, since the platforms provide a foundation for common management of data, process, operations, and analytics. 'Author: Jon Miller I’m about to make a staggering statement. Ready for it?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 9, 2012
    [Analytics] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
    can't think of any products that recommend the right marketing programs, but proper analytics can identify patterns that reveal opportunities, and it’s perfectly conceivable that a rule-based system could check for known issues and make recommendations. I don’t know whether to laugh or cry. It’s really nice. think not.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 12, 2012
    [Analytics] Are You Making These Costly Holiday Mobile Mistakes?
    Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report? Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well.
  • VIDYARD  |  WEDNESDAY, MARCH 19, 2014
    [Analytics] Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse
    Narrowcasting and humor aside, Taulia doesn’t just make great video spoofs, they also capture hundreds of leads, track audience attention span, measure total revenue for video, and plan out future content based on their viewership analytics. That’s why we were so impressed with Taulia. What’s so different about Taulia?
  • BIZNOLOGY  |  WEDNESDAY, JUNE 6, 2012
    [Analytics] Optimizing your site information architecture (IA) for Panda
    In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. But sometimes it’s not that easy to retire pages. Conclusion.
  • LOOPFUSE  |  TUESDAY, JANUARY 8, 2013
    [Analytics] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
    By applying intent detection, automated follow up, and analytics, companies are able to take advantage of social media to acquire new customers.  Nearstream We are excited to announce that LoopFuse and Nearstream are merging into one company. Nearstream is currently in a limited release beta and you can sign up to try it by clicking here. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Analytics] Executives long for “customer-activated company” but social media is a stumbling block
    Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Guess what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Analytics] Simplest marketing question may be the most difficult
    WEB ANALYTICS: Traffic to our new website must increase 15% year over year and with a 25% increase in the time spent on the site by new visitors. 'By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. How would they judge this as worthwhile?
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Analytics] Savvy Week in Review: April 29th
    How to track Social Media within Google Analytics by Dan Taylor on @tnwsocialmedia. Step-by-step on just what it says: how to track social media with Google Analytics. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? Typical. Crazy. Have a great weekend! by @markwschaefer.
  • E-STORM  |  THURSDAY, FEBRUARY 28, 2013
    [Analytics] Crash Course in Online Display Advertising: Trends, Definitions for Web, Mobile, Local
    Or it could be analytics sharing the latest trends and implications of a release by SiteCatatyst on Display advertising. We often host lunch and learns to ensure that experts in SEO share their expertise with our display, paid search or social teams. This presentation was given by Mike Dolan, our media supervisor in the [.].
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 5, 2013
    [Analytics] Why Marketers Shouldn't Act Like the Federal Government
    We fail to use web analytics and call tracking tools to measure ROI in real-time. 'The Federal government has a unique solution to every problem that it faces. It doesn''t matter if the problem is related to infrastructure, gun violence, economic issues, immigration, healthcare, or something else, the solution is the same: throw money at it.
  • BLOG MY CALLS  |  THURSDAY, APRIL 11, 2013
    [Analytics] 5 Ways to Create a Culture of Content Marketing at Your Company
    During company meetings share Google Analytics reports with them. 'The importance of content marketing and inbound marketing are widely known. Basically content is the new SEO. The more fresh content you have on your site, the more Google respects your site, and the higher you''ll rank. 1) Everyone writes. billion. 3) Hire an actual writer.
  • PAUL GILLIN  |  THURSDAY, JULY 29, 2010
    [Analytics] Content Curation on Steroids
    CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making. All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 world. That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. This task has never been easy to automate.
  • HUBSPOT  |  SUNDAY, OCTOBER 14, 2012
    [Analytics] Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week
    Tips for Creating an Analytics-Driven Marketing Culture, From MarketingProfs. Closely tracking analytics enables innovation and efficiency among your team. If you’re interested in reading all six tips for creating an analytics-driven marketing culture, check out the full story here. It’s “Top Heavy 2? Yes, you read that right.
  • VIDYARD  |  MONDAY, JANUARY 21, 2013
    [Analytics] Vidyard Launches Integration with HubSpot!
    Vidyard’s Video Analytics App pumps powerful video analytics directly into the contact records inside HubSpot accounts giving HubSpot users in-depth data on how each customer is interacting with their video content. 'Whoohoo! And today we could not be any more stoked as we take another step closer with some super exciting news.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 6, 2013
    [Analytics] 11 Conferences for B2B Marketers to Attend in the Second Half of 2013
    The 14th annual Marketing World event looks to feature speakers from organizations like IBM, Dupont, Siemens, and Adobe and cover B2B marketing topics ranging from B2B marketing analytics and demand generation strategies to mobile strategy and social marketing development. The Conversion Conference. Content Marketing World. DemandCon.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 7, 2011
    [Analytics] 7 Ways to Take Your B2B Marketing Mobile
    Review your analytics. Understand if mobile is impacting your marketing and make decisions based on analytics. Within the last few years, the use of mobile technology in the workplace has risen dramatically. So how should your business plan for the impact of mobile on B2B marketing? Provide mobile-friendly marketing content.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Analytics] The TOP 25 Must-Read Internet Marketing Blogs
    Blogs on Analytics. This is literally the best internet marketing blog on digital marketing analytics. 'If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list. Image credit: Statista. SEO Blogs.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 17, 2009
    [Analytics] Marketing Analysis: Foundations for Great Analysis
    Without the right data, analysis is impossible, so this forms the first key area to evaluate, even before looking at any reports or analytics. One of the most commonly cited benefits of implementing a marketing automation system is the opportunity to improve your organization’s ability to analyze marketing effectiveness.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 17, 2012
    [Analytics] Focus On Customers and Run Like Never Before
    The “Run Like Never Before” campaign is aimed at telling the story of innovation – and how SAP’s strength across the categories of  mobile ,  cloud ,  analytics , and  in-memory computing  is bringing the future into focus – today. If you read this blog regularly, you know I write mainly about 2 things. Run with a department of one. Strateg
  • SYNECORE  |  TUESDAY, APRIL 2, 2013
    [Analytics] How to Use Video Marketing To Get More Sales and Increase ROI
    Reduced Bounce Rate - The longer a prospect is active on your site provides more in-depth analytics for the sales team. We recently posted a video on our Marketing Technology for Growth blog: Should Video Marketing Be your Next Move? At SyneCore, we’ve been using videos in our marketing campaigns for the last Year. Why Video Marketing Works.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Analytics] Is Email Marketing Dead?
    Over the last couple of years, companies have started connecting emails to website analytics and CRM systems to automate communication based on certain triggers. In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day.
  • B2B VOICES  |  FRIDAY, AUGUST 10, 2012
    [Analytics] A B2B Summer Reading List
    ” One key takeaway for me from the article — there will be plenty of job opportunities for marketing analytics in the future. This past July, I traveled to Chicago with my wife and kids for our first family trip back to the United States since our move. The beach.time to relax with some B2B reading. Still have doubts?
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Analytics] Are you a social media marketing hunter?
    Or maybe while they might not be actually blogging or tweeting or on message boards, perhaps they’re just vanity-searching on Google or keeping track of things said about them on Google Alerts or through a third-party tracking or analytics software. 'This is the next in the series, including Are you a social media forager?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 15, 2011
    [Analytics] Top 40 Twitter Feeds You’re Not Following
    Vicky Brock – A board director for Web Analytics Association, Vicky provides keen insight into web analysis. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 22, 2011
    [Analytics] How to Sell Digital Marketing to the C-Suite
    Next, dive into analytics to determine what visitors from Facebook are doing on your website. Emphasize marketing analytics. To measure success of digital marketing, ensure you have marketing analytics in place  capable of assessing each area from milestones to inquiries and eventually to sale. Align with company goals.
  • WWW.BRAINSHARK.COM  |  THURSDAY, OCTOBER 31, 2013
    [Analytics] Selling the Pitch: 3 Lessons for Sales Reps from the World Series - See more at: [link]
    Brainshark On-Demand offers an array of analytics options including automatic view receipts from individual pieces of content, and more in depth reports that provide insight into retention, and the best times to send content. Content Analytics. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. October 30, 2013 09:57 AM.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Analytics] How to Hire an Awesome Inbound Marketing Manager
    The ideal inbound marketing manager should be an analytical, socially savvy “digital native” who gets search engine optimization and has experience with social media and a strong understanding of the fundamentals of content marketing. And it appears we are not alone. But what qualities are key in an inbound or social media expert? thick skin.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Analytics] Marketing Dashboards
    For example, when an email campaign is launched, a landing page is posted, a web form created, or a search campaign initiated, being able to quickly run a dashboard of critical metrics on that marketing initiative is important to building a culture of marketing analytics. Response, is also critical to measure.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 19, 2013
    [Analytics] Study: 32% of SMBs Spend Less Than $100/Month on Marketing
    Enter call tracking and Conversation Analytics sales pitch here). The agencies that have data at their disposal--web analytics and call tracking data--are the agencies that can persuade a local business to work with them. And with Conversation Analytics you can even track how many appointments or purchases you generated for them.
  • BIZNOLOGY  |  TUESDAY, JULY 23, 2013
    [Analytics] Google chooses speed over content from sites
    But, until then you can work on making Google your BFF — first, go sign up for Google Analytics and get to know it some — and see if you can tie it into your site; or, if you already have, you can learn a little more as to what Google cares about — look at Google Analytics as a type of mirror for you. 
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 27, 2014
    [Analytics] Algorithm Updates: Common Questions & What You Should Know
    That being said, there are a few steps you can take to help identify if your site was hit: Analytics – The first thing to do is check your analytics for any big shifts in organic traffic. After all, it wasn’t too long ago that the only people who knew (or cared about) what an algorithm update was were those in the search industry.
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Analytics] 9 Content Metrics to Keep an Eye On
    Google Analytics allows you to drill down and see the average amount of time one of your visitors spends on a certain piece of content. Google Analytics also lets you see the bounce rate for a specific page on your website. Never fear, for such benefits are certainly available with content marketing. Sales. Time on Page. Bounce Rate.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 29, 2013
    [Analytics] Does Your B2B Marketing Consultant Have an Agenda?
    Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun!
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Analytics] What to Consider Before Your Web Site Launch or Redesign
    We are seeing many more marketers using multiple analytics tools – including those from companies such as Hubspot, Demandware, and Google – on their sites. David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. How has B2B site development evolved over the past year or two?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 12, 2012
    [Analytics] My Business Website: Content for Customers… or SEO?
    His area of expertise includes project management, list management services, SEO and social media analytics. Should my business website focus on keywords and getting search engine results ? Or quality content for customers ? ” The challenge: You want to make sure that your business website is fresh, attractive and informative.
  • SYNECORE  |  THURSDAY, SEPTEMBER 12, 2013
    [Analytics] Visual Social isn't Vanity, it's Vital.
    At a recent networking event I attended, I raised the question of why it''s difficult to access metrics from visual channels (particulary Instagram) on a large amount of analytics platforms. And because of that "we don''t monitor Instagram analytics because they are just another vanity metric.". test.". The Social Engagement Hierarchy.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Analytics] Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
    Even if you use Google-owned website analytics like Google Analytics, you no longer have access to specific keyword information about how those searchers discovered your website. To address the specifics of our analysis, the following data is based on 5,644 HubSpot customers who use HubSpot’s analytics package on their website.
  • HUBSPOT  |  TUESDAY, NOVEMBER 23, 2010
    [Analytics] How to Determine Which Social Media Site is Right for Your Business
    Make sure you have closed loop website analytics in place to help you track the traffic, leads, and of course, sales that come from social media so that you can evaluate the results. Not every social media site is right for every business. Your customers and potential customers may not all be using Twitter or Facebook. Steps to Get Started.
  • LOOPFUSE  |  TUESDAY, SEPTEMBER 14, 2010
    [Analytics] Know Thy Customer « Loopfuse Marketing Automation Blog – The Mouth.
    Know Thy Customer September 14th, 2010 by Marcus Tewksbury For a while now we’ve all heard plenty about how the emerging trend in marketing is moving towards “content marketing&# or the creation of custom pieces aimed at generating a relevant engagement at a specific point of time. This is the key starting point for any content strategy. 
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Analytics] How to Use the New Twitter Archive to Analyze Your Marketing Tweets
    What you don't seem to get in this download is any sort of analytics (such as clicks on your tweets, etc.) Coupled with your closed-loop marketing analytics , use your Twitter Archive to zone in on times when you've noticed a spike or deficiency in your referral traffic and leads from Twitter. So let's put it all together in one place.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Analytics] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    And the winner is… Use web analytics to choose email subject lines by WhatCounts. ” Note that you’ll need to have your Google Analytics and Google Webmaster Tools accounts linked in order for this to work. 'Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s
  • VERTICAL RESPONSE  |  MONDAY, APRIL 15, 2013
    [Analytics] Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well
    You can then use the built-in analytics on Facebook known as Insights, to find out what your followers like and interact with so that you continue to post more of what they want. Pinterest also offers  analytics to help you. 'Social media marketing may seem challenging for any business, even non-profits. Twitter. Pinterest.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 20, 2013
    [Analytics] Applying the Scientific Method to Proving Social Media Results
    So far, there is no clearly defined relationship between the analytics provided by the major social networking platforms, and the Key Performance Indicators (KPIs) that mean most to us as businesses. 'There’s no way around it - there’s a problem with measuring our social media efforts. Some would say very, others, not so much.
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 10, 2014
    [Analytics] 3 Tips to Make the Most of Your Display Ads With Smart Design and Testing
    Because display ads tend to trigger a more creative side in marketing teams, marketers may feel they can be less focused on analytics and pay more attention to qualitative decisions such as colors, taglines, animation, etc. Make sure you have a smart mix of both creative and analytics when launching a display ad campaign.
  • CRIMSON MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Analytics] 4 Steps to Improve The Multichannel Experience
    ” Utilize analytics to gain a full picture of what drove your customers to make a purchase. . 'Nowadays buyers have multiple platforms to engage and start their purchase decisions. With all these options, it’s important to remember that  no platform is created equal. Understand the purchase decision. The offer. ” 3.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 24, 2014
    [Analytics] The smarter way to collect content
    Importantly it also gives exhibitors live analytics into what content is being collected and shared and by whom. 'Sharing content at events was stuck in the past. Not anymore. While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. Discover.
  • VIDYARD  |  MONDAY, JANUARY 21, 2013
    [Analytics] How to Brand Watermark Your Videos with Vidyard
    He focuses mainly on analytics and data management. 'Brand Watermarks are a feature that help you associate your brand with your videos. It has never been easier to add your logo to your video and we’re here to show you how. Let’s step through the process of placing your watermarks on your players. Step 1. Step 2. Step 3. Step 4.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 11, 2011
    [Analytics] B2B Email Marketing 101: 7 Best Practices
    Analytics. To measure the success of an email marketing campaign, utilize reliable statistics and B2B marketing analytics. by Maria Pergolino Part of any successful B2B marketing strategy  involves the integration of  email marketing. Understand the objective, have a plan. Before drafting a campaign, consider the objective. Testing.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Analytics] Websites Get Traffic From 16% Fewer Keywords After Google's SSL Change [New Data]
    Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. In our sample of websites using HubSpot's marketing analytics tools , the average HubSpot customer is now receiving traffic on 16.19% fewer keywords than in the month before this change.
  • B2B VOICES  |  WEDNESDAY, JUNE 29, 2011
    [Analytics] Trendsetting: Are You Ready for These Five Trends?
    There’s a very interesting blog post in today’s WSJ Tech Europe on five trends to watch for in the coming five years. Disruption to Business plans. Big Data. Internet of Things. Privacy. Talent Management. You should take the time to read the post now and then come back here to add your thoughts. The problem is two-fold: 1. Lots more.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, JANUARY 3, 2014
    [Analytics] Small Business Websites Aren’t Immune from Google Penalties
    Look at your Google Analytics and Webmaster Tools (WMT) — Both of these tools work together. Most of the small business owners I work with know about Google Analytics, but not about WMT. '“First you will come to the Sirens who enchant all who come near them. ” — Book XII, The Odyssey , Homer. Panic ensues.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Analytics] 3 Ways Marketing Automation Can Make You a Better Marketer
    Better data-based insights: Analytics is where the rubber meets the road on sales and marketing campaigns. Here are some of the ways marketing automation data and analytics suites can help sales and marketing execs optimize performance: Site analytics, including who’s coming to your site, how they got there, and what they did.
  • DIGITAL B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Analytics] Three Social Media Lessons Learned
    am a digital and B2B marketer with a background in online media and analytics. There is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself. Find the Unexpected. Relationships are Key. Social media is social.
  • HUBSPOT  |  FRIDAY, MAY 27, 2011
    [Analytics] How to Become the Awesomest Marketer EVER
    They recognize that in today's rapidly changing world, marketing experience matters less than digital chops, an analytical mindset, existing "reach," and the ability to create remarkable content. Want to become The Awesomest Marketer EVER? Here's a simple 5-step formula to guarantee your success. STEP 1: Stop Interrupting People! STEP 2.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Analytics] 13 Best Practices for Improving Organic Search Rankings on Google
    An analytics tool such as Google’s Universal Analytics is helpful for measuring changes in search traffic as well as tracking visitors interactions with your web site that are a direct result of SEO. 'Having your web pages rank high in Google’s organic search listings for important keywords can be incredibly valuable. about.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Analytics] From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars
    We took online marketing activities, leveraged their analytics and optimized – measure, take action and repeat. Tweet I can’t stress this enough: when it comes to marketing, if we’re not constantly learning, we’re going to find ourselves left behind faster than ever. This year’s B2B Lead Roundtable webinars are testament to that.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 8, 2011
    [Analytics] The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
    Even the most ambitious vision articulated by the vendors – radically more integrated, analytically-driven marketing management – won’t really change their sector of the marketing automation industry. Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. It doesn't need exaggeration.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Analytics] The Four Biggest Content Marketing Pain Points
    Kathy Baughman is president and co-founder of ComBlu, an organization specializing in influencer marketing and customer advocacy, content strategy and analytics. Brands face multiple obstacles when organizing the content function. Following is a brief summary of common sense steps for overcoming each content marketing pain point.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2011
    [Analytics] 3 Essential Benchmarks for Lead Nurturing Campaigns
    Watch your analytics, and talk to your sales team. Some analytics programs, including HubSpot's Advanced Marketing Analytics , will show you a "reverse funnel analysis," which enables you to see which pages led to conversions. To help you do this, the following are a few essential lead nurturing benchmarks to keep in mind.
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 30, 2014
    [Analytics] How to Turn a Conversation With a Customer Into a Sale
    For example, a phone call can be traced back to a display ad, direct marketing piece, or other source with call tracking technology , while Google Analytics identifies visitor behavior on websites. 'B2B sales today call for a strong back-and-forth between brand and customer to fully nurture a lead or create a long-term relationship.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 4, 2012
    [Analytics] Why You Need To Demand A CRM
    run analytics and reports for my clients and track my teams’ performance based on outbound dials/emails, interested pipeline and passed opportunities. One of my first jobs out of college was a staffing and recruiting agent for Java developers. There was no care or model for tracking our contacts or our conversations. This was 2006.
  • MARKETING INTERACTIONS  |  MONDAY, MARCH 16, 2009
    [Analytics] The 60 second marketing website challenge
    Looking at your website analytics alone, without evaluating your content simultaneously, may not tell you what you need to know. We all like to think of our websites as destinations that serve to engage our prospects and customers. This means your content has to be on target. Obviously people are not satisfied with limited information.
  • WRITTENT  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics] 30 Must-Read Growth Hacking Resources for Digital Marketers
    There’s no question that Mike Greenwald, LinkedIn’s former analytics lead, is a pretty sharp guy. In addition to a steady stream of content on emerging trends, you’ll find case studies and eCourses on analytics, mobile marketing, and user onboarding. 'Growth hacking …  Is this a new buzzword or a must-have skill for a digital marketer?
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Analytics] A Practical Guide to Planning a Successful Inbound Marketing Campaign
    After it''s launched, go back to your original goals and use analytics to see how well you''re faring against them. Google Analytics. If you''ve set up your tracking URLs properly, you''ll be able to see how many visits your campaign generated in the acquisition menu of Google Analytics, as shown in the image below. Values.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 25, 2011
    [Analytics] CMOs Get Back To Business: CMO Council Releases Fifth Annual State Of Marketing Report
    For example], who’s developing strategies in analytics or for the Web sites?” B2B Demand Generation | CMO State of Marketing. We pleased to share insights from this new CMO Council State of Marketing Report. Read the full scoop at CMO 5th State of Marketing Report. Hot off the press is this new study., sponsored by Open Text and Deloitte. 
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 6, 2014
    [Analytics] Building a Mobile App 101: Interview with Dan Katcher, Rocket Farm Studios
    Now that their camera is on mobile to cloud (they have a lot of video/processing data in the cloud), they see themselves as an analytics company, getting out of hardware and into SaaS business. Because of this, individual/specific analytics are much more important for measurement and ongoing marketing analysis than they have been in the past.
  • E-STORM  |  THURSDAY, SEPTEMBER 9, 2010
    [Analytics] e-storm Selects Marin Software to Expand Efforts for Paid Search.
    The adoption of Marin Search Marketer®, the company’s flagship product, will provide e-storm’s growing SEM resources with a unified campaign management, bid optimization and reporting and analytics platform. said Christopher Lien, Co-Founder and CEO of Marin Software. Visit www.e-storm.com storm.com or call +1 (415) 352-1200. Privacy Policy
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] Good News for Creepers: LinkedIn Upgrades "Who Viewed Your Profile" Feature
    This is seriously cool stuff that''ll appeal to any of the analytical marketers out there, but again, the Unknown bucket looms large (much like actual Google keyword analytics ). 'I mean creepers in the most loving way. Some of my best friends are creepers. Ask her, she won''t deny it.). knew they liked me. ). Check out what''s new.
  • AD YOUR COMMENT HERE  |  THURSDAY, JUNE 21, 2012
    [Analytics] Storytelling in the Digital Age from #2012AcademicSummit
    Liya:  I focus on global communications, I’m responsible for content strategies for content marketing, social media, new media, and all the measurement and analytics for PR, web, etc. Discussion on what it means to tell stories in our online world, as part of Edelman’s 2012 Academic Summit. Speakers. Moderator. Own the Story.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Analytics] 3 Things Your Social Media Team Should Know About SEO
    Show them data from Webmaster Tools, Adwords, Analytics, and even updates from social networks. 'One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. Enter search and social.  .
  • VOLACCI  |  MONDAY, OCTOBER 21, 2013
    [Analytics] How to Archive Your Twitter Feed in Under 5 Minutes
    There are a number of social media services and analytics programs that provide such features, but if you want the raw data. 'Twitter is the most instant of the mainstream social media tools. But, perhaps you want an organized archive of your Twitter presence. there is no better source than Twitter itself. twitter , social media marketing
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