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  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Analytics] Use Lifetime Customer Value to Measure Social Media
    Surveys, web analytics, referrals via likes and recommendations, and customer service logs can shed light on this. Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships.
  • SYNECORE  |  TUESDAY, JUNE 11, 2013
    [Analytics] Moneyball: Lessons on Effective Inbound Marketing for Business
    This relates directly to the way many smaller companies are using inbound marketing tactics like SEO, online content marketing , social media management , email marketing , and data analytics to level the playing field. In short, they need inbound marketing. The Yankees (Big Companies and Traditional Marketing). Follow @jhammes3.
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Analytics] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    You use web analytics, right? Using your analytics and your sales data, determine which product pages are most important to your business. 'You think you’ve got e-Commerce SEO problems? Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? Diversify your traffic sources.
  • NUSPARK  |  THURSDAY, JANUARY 12, 2012
    [Analytics] Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
    Measuring conversions and what to look for in your analytics. I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.
  • HUBSPOT  |  TUESDAY, JUNE 1, 2010
    [Analytics] 10 Simple Strategies for Business Blog Content
    Look at Analytics -- Take a look at your website analytics. Website analytics provide a lot of information about your readers. Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? This is a common feeling. I know I, personally, have often felt this way.) Photo Credit: qisur.
  • BUYEROLOGY  |  TUESDAY, FEBRUARY 28, 2012
    [Analytics] The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice
    How to respond : shift internal focus to understanding new rules affecting decision-making, acquired through the mix of analytics and qualitative insight, and support how buyers are making purchase decisions. © All Rights Reserved Kenny Madden. In part 2 of this series, I discussed the Buyer Orbit and the elements of the Buyer Choice Model. 
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Analytics] 5 Marketing skills that digital journalists will need
    Journalists will need to understand what the data from Google Analytics, Facebook Insights, and Twitter Analytics means and how it can be used to create content that people will read. 'How do you horrify a tough editor? Just let him know that an inviolate grammar rule no longer matters. Change. We can’t seem to stop it.
  • MARKETING INTERACTIONS  |  SATURDAY, APRIL 27, 2013
    [Analytics] The B2B Website Audience Litmus Test
    Develop possible scenarios across channels they frequent and determine how best to connect the dots (your website analytics can help with this, so can social media monitoring). 'Many B2B companies think that their website must serve every type of customer they have—every flavor of persona. Why not? CXOs are: Too busy. Stop right there.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Analytics] How I totally screwed up my blogging strategy
    Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. Getting back on track.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Analytics] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS. Includes detailed analytics for all your posts”) to UberVU  (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”). ” stage to the “how do I do it?”
  • BLOG MY CALLS  |  FRIDAY, MAY 10, 2013
    [Analytics] Don’t make out with a dirty pirate that looks like Michael Bolton. Use call tracking.
    In honor of them, we’ve created our own chain of events to show what happens when you don’t measure marketing analytics, use call tracking, or prove return on advertising spend. Corporate marketers: When you don’t track your marketing analytics, you approach marketing with a shotgun. Track your marketing analytics.
  • BLOG MY CALLS  |  FRIDAY, APRIL 26, 2013
    [Analytics] Call Tracking: Why Marketers Should Appreciate it More
    It has transformed from an artistic, creative role to a job based on data and analytics. They grow multiple channels to drive more traffic, get more data, gather web analytics, determine landing page conversion rates, click-through rates, etc. Just divert a very small percentage of your analytics budget into tracking calls.
  • B2B MARKETING MENTOR  |  TUESDAY, AUGUST 6, 2013
    [Analytics] How Will the Sales Force of 2020 Engage Buyers?
    With the emergence of big data and predictive analytics, we’re on the cusp of a major shift in how salespeople connect with customers. Predictive analytics will improve buyer engagement. 'The first wave of sales force automation technologies focused on improving efficiency. is going” and offer her services. ” 2.
  • LOOPFUSE  |  FRIDAY, NOVEMBER 12, 2010
    [Analytics] Taking Your Website to the Next Level: Getting your Website Built
    Susan Davis, Vice President of Marketing for Infobright, which develops and markets a high performance, self-tuning analytic database and a Loopfuse customer, provides her thoughts on the importance of website design: “At Infobright, we invested in a professional website design that we believe reflects well on the company. Creating Forms.
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Analytics] Data Privacy,Protection and Compliance from Silverpop Amplify
    sat in on several sessions focused on automation, analytics, and reporting.  'Today was another great day at Silverpop Amplify 14 #SPOP14. The agenda was packed with tracks focusing on different technologies, integrations, and product enhancements. Accountability in marketing.
  • NUSPARK  |  SUNDAY, FEBRUARY 10, 2013
    [Analytics] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
    Use tools and analytics to determine the traffic and the competition, and then be smart about the selection.  I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. Query type: Purchase.
  • LEADER NETWORKS  |  TUESDAY, MAY 1, 2012
    [Analytics] Strategy First, Platform Second. Please!
    They will likely want a private (gated) community, a member directory linked to their existing CRM system and a rich analytical back end to identify high-value customers' areas of topical interest in the community so the company can serve those customers better.and make more sales. What's your opinion of Platform X?" Will it scale?
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Analytics] Marketing Automation Trends for 2010
    The need for new analytical skills. While it is essential for marketing to know what it got in return for a given investment, it’s equally important to take advantage of the power of analytics to define what works, what doesn’t and what actions need to be taken as a result. The response was overwhelming: see below for all 18 (!)
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Analytics] How to Measure the Success of Social Media
    Here are ways to show your firm that it has met each goal: Conversion – Use custom landing pages and web analytics to know where your qualified traffic is coming from and what actions these visitors are taking. 'It’s easy to hop on the social media bandwagon. “It’s easy.” ” “Anyone can do it.”
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JUNE 3, 2009
    [Analytics] B2B Marketing | Business to Business Marketing Information Portal
    This Knowledge Bank provides marketers with practical advice and guidance on how best to enhance the visibility of your website, and to maximise its effectiveness at driving website conversion, focusing on search marketing, online advertising, website optimisation and web analytics. HOW TO. HOW TO. only little!
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Analytics] 7 Ways to Get Better Results from Your B2B eNewsletter
    Short of that, make sure you use your email analytics to gain intelligence on popular subjects, best days and times to send email, click through rates and more. 'You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Analytics] How to establish your company’s Social Media Lead Team
    In the first year, you might consider one hour devoted to problem-solving and one hour of digital education on a topic like opportunities in analytics, social influence, digital advertising, mobile marketing, content marketing, etc. 'I have written a lot about the critical importance of company culture to social media marketing success.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Analytics] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Actionly also includes Twitter account management and analytics tools. Proclaim Messenger enables you to easily combine pre-recorded or live video with PowerPoint presentations to produce video email campaigns (with full analytics), one-off video sales emails, or hold live one-to-one or small group video chats. Create video emails?
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Analytics] The Anatomy of an Effective Marketing Brain [Infographic]
    Instead, successful online marketing requires a combination of left and right brain thinking -- or "analytical" and "creative" thinking. 'The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 30, 2010
    [Analytics] Identify Website Users: Capture More Sales Opportunities
    Website traffic counts, page views, cost-per-click and return visitor numbers are standard fare in Google Analytics, WebTrends and other sites. One of our strategic partners, Ultimate Leads , has come up with an intriguing service to help you identify who’s coming to your site by company. Now you can!  Who’s Looking at YOU?
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] Publisher Use Cases for Call Tracking: Excerpt From a Case Study
    'In an effort to provide more ''uses cases'' for call tracking, Conversation Analytic s and call recording, we''re going to start publishing excerpts from our case studies on Blog.LogMyCalls.com. As a publisher, you want analytics that will benefit your bottom line and your clients’ bottom line. Implementation. And we upsell them.”.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Analytics] Get a Leg Up On Local Search with Call Tracking
    Only with extensive data collection, reporting, and analytics will you gain actionable insight into campaign performance and overall ROI. One common answer is with Google Analytics and Google AdWords. 'So, you want to start marketing to a local audience via search. Make It Ring. So how do you do this? It seems natural, right? Voice.
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Analytics] 25 Awesome Twitter Tips
    Use analytics: Experiment with the timing of your Tweets so you can know if certain times of day bring in more clicks, retweets and responses. Analytics may indicate your company should share early in the day or late in the week to pull in the most users. This week she takes on Twitter. Enjoy, Jeremy. OVERALL STRATEGY & PLANNING.
  • NUSPARK  |  MONDAY, JANUARY 9, 2012
    [Analytics] The missing topic on b2b digital lead generation: advertising
    You need to tag all digital messages so that analytics can measure the visitors. But you should still track ROI by estimating your pipeline conversion rates and evaluating lead performance via analytics. Remember advertising?  Remember media plans?  Don’t believe it.  SEO marries the user queries with my solutions. Event sponsorships.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 1, 2013
    [Analytics] Here’s why 100,000 people unfollowed me on Twitter
    The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. It showed me the number of people who had recently unfollowed me. What I saw made me gasp. First, let’s state the obvious. I’m NOT going to tweet that. Now, let’s put this situation in perspective. Trust me.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] Quick Tip: 1Password Makes it Easy to Store Passwords
    Google Account (including Analytics) — If you don’t log into Google much except for Analytics, it’s good to record your username and password. 'I used to spend a great deal of time searching for passwords — mine and those that belonged to my clients. Or a character. Or six characters. Or whatever. Clever!).
  • AGGREGAGE  |  TUESDAY, JUNE 9, 2009
    [Analytics] Long Tail SEO - 60+ Articles
    Long Tail Search & Web Analytics. Excellent Analytics Tip #10: How Thick is Your Head and How Long is Your Tail? Paid Search Analytics: Measuring Value of “Upper Funnel&# Keywords | Occam’s Razor by Avinash Kaushik. I’m still constantly looking.  If I’m missing something good, please drop a comment.
  • CONFLUENT FORMS  |  TUESDAY, JUNE 18, 2013
    [Analytics] Google+ Local Pages are your new Landing Page
    We point them to reasons why their business should be on G+ , run through their Google Analytics with them to show them the significant percentage of their traffic that is coming to them from Google searches and explain how this can be increased. We think they''re looking at it all wrong. To ignore that simple step is almost inexcusable.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 2, 2009
    [Analytics] 25 Must-Read B2B Marketing Blog Posts
    Simple Steps for Decoding Website Analytics - Google Analytics provides a wealth of data for B2B marketers, but it can be difficult to know where to begin to uncover trends. Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Analytics] The importance of knowing what competitors spend on SEM
    'Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. Eye-opening, right?
  • FATHOM  |  FRIDAY, OCTOBER 25, 2013
    [Analytics] Customer Personas Simplified
    ” She suggests analyzing analytics, surveying your existing audience, interviewing key customers and recruiting additional research participants to gather the right information to then ask the right questions to develop the customer personas. One way in which you can segment your database is by creating customer personas.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 14, 2013
    [Analytics] 5 Copywriting Tips to Enhance User Experience
    Google Analytics is a great way to know how people are interacting with your site. From which pages they visit, which keywords they searched to get there, to how long they stay, Google Analytics provides you tons of information. Check out our Beginner’s Guide to Google Analytics to help you get started. Making a purchase?
  • FUNNEL FOCUS  |  MONDAY, AUGUST 2, 2010
    [Analytics] Spotlight: Sue Hay and Cari Baldwin Help You Supercharge Your Demand Generation Programs
    She is a proven problem-solver, with a solid track record in demand creation, lead nurturing and lead management at companies such as Composite Software, E2open, Host Analytics, LiveOps, Saba and Workstream. Sue Hay. Cari Baldwin. Take a look at 8 Tips for Demand Generation Program Improvement: Define a Qualified Lead. Develop Personas.
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 11, 2010
    [Analytics] Social media and thought leadership: The virtuous circle for B2B marketing
    It can be as sophisticated as using high-end monitoring and analytics services like Radian6 or Nielsen BuzzMetrics , organizing "Innovation Jams" like IBM , or building your own customer communities to ensure a steady flow of deep customer insight. This all seems fine, but I think it's far too limited a view. Make sense? What do you think?
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Analytics] Buyer Personas Gone Stale? Use Agile Techniques
    By leveraging the data from marketing automation or other sources of analytics on your website, it’s possible to get insights into what does and does not interest a buyer. Even if you don''t have a marketing automation platform, you can still use website analytics to gather how your visitors are interacting with your site.
  • BLOG MY CALLS  |  THURSDAY, JULY 25, 2013
    [Analytics] Call Tracking Agency Reseller Q&A
    Becoming a reseller gives your clients access to the foremost marketing analytics and call tracking tool on the market. 'Why should I become a LogMyCalls Certified Reseller? Reselling LogMyCalls adds significant value to your offerings, and adds a new revenue stream. How does the reseller program work? White Labeled call tracking dashboard.
  • WEBBIQUITY  |  TUESDAY, MAY 6, 2014
    [Analytics] Zenith Social Media Marketing Conference – An Event Not to Miss!
    ” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Analytics] Lessons From the Best Marketers of the 2012 Inc. 5000
    giving feedback on top of the funnel marketing like blogging and social media, middle of the funnel marketing like marketing automation and email, and finally, analytics to close the loop. Let's take a look at someone who could value from some improvement with their Analytics. This week, Inc.com announced the 2012 Inc. Let's dive in!
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Analytics] The Best Marketing Conferences Of 2015
    Adobe Summit  is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. 'In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? have done this list for the past few years. buying it!).
  • SALES LEAD INSIGHTS  |  FRIDAY, AUGUST 21, 2009
    [Analytics] Business Software Marketers: Finally a Conference Designed Just For You!
    The latest tools and features in Google Analytics to help optimize your website lead pipeline. Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. Empowering Software Marketing Leaders. September 13-15 in Washington DC. Learn more about them here.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 13, 2010
    [Analytics] B2B Content Marketing: Think Like a Reporter
    Using Google Analytics, Alerts, and social media to develop content ideas. August, 2010. Published by Dianna Huff. Volume 10, Number 8. Welcome! I've been asked to speak about developing content for Search Engine Marketing New England (SEMNE) as well as to develop a course for the Online Marketing Institute on the same topic. We make widgets.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Analytics] 30-Day Blog Challenge Tip #30: Go All In
    Today''s blogging tip is brought to you by Vaughn Regelin , Senior SEO & Analytics Specialist at Groove Commerce : "Do it right or don''t do it at all. 'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Did you blog today? If yes, submit to the challenge! Blogging
  • NUSPARK  |  SUNDAY, MARCH 23, 2014
    [Analytics] Should you invest in conversion rate optimization?
    Spend on Marketing Analytics is expected to increase 40% over the next 3 years. Robust, actionable analytics allow you to develop hypotheses for improving conversion rates, and measure performance over time. ?Experimentation We believe the best approach focuses on three key elements:  . ?Relevance Conversion Tactics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 10, 2014
    [Analytics] How Your Family Affects Creativity and Your Content Marketing Success
    And while there are aspects of a successful content marketing strategy that will make analytical numbers-people jump for joy, there’s no getting around the fact that creating stellar content requires creative juice. 'By Justin P. Lambert, {grow} Community Member. Standing Out vs. Fitting In. It’s uncomfortable. By Justin P.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Analytics] What Your Business Needs To Know About Google+
    One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. That’s a modest assessment. You don’t.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Analytics] 27 Must Use SEO Tools for Incredible Content Marketing Results
    Google Analytics.  . One of the most reliable and widely used analytics tools to date. SharedCount is a social analytics service that checks how many times your webpage has been shared, liked, tweeted, etc., It involves driving traffic, generating leads, and building authority. How will you research keywords? Google Trends.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
    5) The Analytics & Operations Animal. In the modern world of B2B marketing, you''ll struggle to survive without a data-driven, operations-focused team member -- someone to help manage and drive your technology solutions and provide analytics and reporting for the team. Where to Find the Analytics & Operations Animal.
  • PAUL GILLIN  |  FRIDAY, APRIL 27, 2012
    [Analytics] IBMer: ‘Social Selling’ Is a Sales Process in Itself
    Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting. It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 2, 2014
    [Analytics] Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems
    seven types of shared customer data processes , ranging from single customer view to predictive modeling to treatment selection to advanced analytics. 'Way back in January, I began working with SAP on a set of worksheets to help marketers assess their customer management systems. That''s it -- just 29 items, although some do have subitems.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 9, 2012
    [Analytics] Facebook and Pinterest Lead Top B2B Social Media Posts in 2012
    This list was compiled based on page views in Google Analytics. It is halfway through 2012 and it is always interesting to see what B2B social media posts generated the most interest from our readers. These are things that are most on B2B marketers’ minds. It is also notable that 9 of the 10 posts feature a number in the headline.
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 17, 2010
    [Analytics] Why our thought leadership is broken
    The same web analytics that have destroyed publishing are now getting marketers fired because nobody’s clicking on their white papers and surveys. All of our talk about marketers becoming publishers is incomplete. We can’t just become publishers, we also have to become advertisers. Let me explain. What’s the point? But it happened. Check.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Analytics] Why (Most) Training is Useless > Managing article by David Maister
    “Business,&# as a subject, is about things of the logical, rational, analytical mind: concepts such as ‘the value chain’ or the numerous P’s of marketing. David Maister - Professional Business, Professional Life. jump to menu jump to content. Contact me. Order your copy today! Managing. Client Relations. Strategy.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 8, 2013
    [Analytics] The Big Hole in Your Marketing Metrics, Call Tracking Fills It
    Marketers know where to get their online marketing analytics. But, more importantly perhaps, advanced call tracking uses Conversation Analytics to track what happens during the call. 'No one likes a big hole. No one. If you have a big hole in your yard, you try to fill it. If you have a big hole in your tire, your tire goes flat.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 8, 2012
    [Analytics] Are You Obsessed with the Social Small Stuff?
    You can set-up your analytic tools to churn out the metrics as proof but readers, Likes, and retweets should ultimately lead to more customers. By Stanford Smith, Contributing {grow} Columnist. get asked a lot of questions about blogging and social media. These questions range from the profound; “Does social media really matter?” That’s all.
  • PUZZLE MARKETER  |  THURSDAY, JULY 26, 2012
    [Analytics] Marketing Automation, Set It and Forget It
    ” Identify Customer Intent – Some marketing automation solutions can integrate with analytics tools so you can see exactly what content they care about. Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] 4 B2B Spend Trends for 2012
    What is interesting, though, is that marketers are increasing program spend faster than people spend – which likely represents the increasing importance of digital, analytics, and marketing automation. We’ll have more on marketing automation and analytics  in a few weeks (get excited!),
  • VISIONEDGE  |  MONDAY, JANUARY 20, 2014
    [Analytics] Tales from the Toolbox
    They include everything from platforms and tools, to support Campaign Management, Digital and Online marketing, Social Media platforms, Marketing Analytics, workflow, Performance Management, and reporting. 'Are you feeling a bit like a kid in a candy store when you consider all of the available marketing technologies?
  • B2B LEAD BLOG  |  TUESDAY, JANUARY 7, 2014
    [Analytics] Revenue Marketing Gets its First Big Conference: REVTalks
    We’ll have 36 executive-level speakers in one day talking in the areas of: Change Management, Sales & Marketing Alignment, Strategy to Execution, Globalization, Organization Structure & Team and Data & Analytics. But when ReachForce received the prospectus for REVTalks   last fall, that’s exactly what we did. Period. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 21, 2013
    [Analytics] 8 Great Apps to Save You Time Every Day
    Features include custom scheduling on a per-post basis, a customizable overall posting schedule, the ability to link multiple social accounts, and detailed analytics that can help you figure out which type of content and which posting times work best for your audience. 'By Kerry Gorgone {grow} Contributing Columinst. How to cope? Trello.
  • BLOG MY CALLS  |  TUESDAY, MAY 28, 2013
    [Analytics] The Average B2C CPA is $149
    This is where call tracking and web analytics are valuable. These analytics will be able to show you, precisely, which channels and ads are working and which are not. 'According to INCREDIBLE research from Hubspot , the average B2C CPA is $149. That''s slightly lower than the average B2B CPA which is $264. Do you know your CPA?
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, APRIL 8, 2010
    [Analytics] 5 Steps to B2B Marketing Success
    With sophisticated analytics and reporting, MA tools will also give you insight into what is working and what not so you can adjust and improve your campaigns. Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. And today’s customers are busier than ever.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Analytics] Building a Kick-Ass Social Media Dashboard
    Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking  followers, fans, sentiment, etc. Referring Traffic from Social.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Analytics] Marketo Goes to College
    According to a recent survey by Accenture, 42% of CMOs believe analytics skills will soon be a core competence of marketing. 'Author: Jesse Finn Good marketers are hard to find. In fact, many organizations today are facing huge gaps in their marketing team roster – there just aren’t enough people to do the job. Take Sears, for example.
  • BLOG MY CALLS  |  SUNDAY, SEPTEMBER 7, 2014
    [Analytics] Calls: Actions to Take and Metrics to Track
    This is the same method used to A/B, create dynamic content, and even analytics tools. 4) Advanced Analytics: Conversion Rate. 5) Advanced Analytics: Ask for the Business. 6) Advanced Analytics: Lead Quality Scoring. 7) Advanced Analytics: Missed Opportunitie s. 1) Put Call Tracking Numbers on Your Landing Pages.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Analytics] How to Create a #Winning Content Marketing Campaign
    Analytics. There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. Create goals in your web analytics tool to check which content is generating leads for your business. Surveys.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 15, 2014
    [Analytics] The future of integrated selling is now
    Flexibility, analytical thinking and a knack for service are the traits that just might define today’s salesperson. Flexibility, analytical thinking and a knack for service are the traits that just might define today''s salesperson. 'If you need a guide to selling in the digital age, it has arrived. And it’s a little scary.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Analytics] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    After your content is launched and promoted across your marketing channels, you’ll need to have marketing analytics in place that measure the success of your ebooks. 'At age 11, I dreamed of being an editor at a major magazine. my dad. Flash forward to today. I''ve swapped my colored construction paper and yarn for PowerPoint and InDesign.
  • SAZBEAN  |  THURSDAY, JULY 22, 2010
    [Analytics] What if Your Site is Invisible to Google?
    Google Analytics – Are you getting any traffic from search engines in your traffic sources report? I was doing a bit of research on a potential client’s website the other day… and it turns out that Google doesn’t attribute any keywords to the site — it’s invisible to Google. How Do I Fix My Site? Thoughts?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 22, 2013
    [Analytics] Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
    It’s not really surprising that Salesforce kept its B2C platform separate, since Salesforce''s core technology isn’t engineered for the massive data volumes and analytical processing needed for B2C in general and consumer Web marketing in particular. 'I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference.
  • ANNUITAS  |  TUESDAY, DECEMBER 9, 2014
    [Analytics] What Will It Take for Marketing Enablement?
    Make metrics matter with a live class or online course on marketing analytics that tie into your KPIs. 'As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. However, these are often things I seek out on my own. Where’s the marketing enablement kit for marketers? Additionally, only 7.5%
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 25, 2013
    [Analytics] eMagine Launches New Websites
    Deloitte Analytics LLC (Deloitte Analytics) has access to the knowledge and experience of practitioners in the subsidiaries of Deloitte LLP (Deloitte Consulting LLP, Deloitte & Touche LLP, Deloitte Tax LLP and Deloitte Financial Advisory Services LLP).  Caruso, Chairman of The Lowell Five Cent Savings Bank. Asahi-America.
  • NUSPARK  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
    Your organic keywords obtained from your analytics program. Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion.  Therefore, that pay-per-click ad must align with the keyword phrase, as well as the landing page offer, for better paid search optimization. Awareness. 
  • VIDYARD  |  THURSDAY, FEBRUARY 13, 2014
    [Analytics] Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own
    Insights and Analytics Change the Game. With the detailed reporting and analytics a Video Marketing Platform provides, marketers can finally understand who is watching specific content, and how long each piece held their attention for. 'Hello Vidyard community! Ask a marketer and you’ll get one answer. ROI is the ROI.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 8, 2012
    [Analytics] The Golden Question For Inside Sales: What Metrics Are Good Metrics?
    Adding value to weekly sales/marketing meetings from an analytics perspective. I recently read a great question from one of my LinkedIn groups, Inside Sales Management: “Is anyone measuring activity rather than opportunities? If so, what activities are you measuring and how? Adding value to the database. Cleansing Data).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 15, 2010
    [Analytics] SEO success for your blog in 10 easy steps
    Your analytics now tell you what keywords people use to find that post. How to do it – Look through your analytics to see what types of traffic you’re getting for a page. Another option is to write new posts relevant to the referring keywords and sites you’re seeing in your analytics. Here we go: 1)  Site-wide keyword strategy.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Analytics] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Senior marketers need to focus on buidling digital skills, analytic skills and yes, social media and personal branding are important too. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, MAY 23, 2013
    [Analytics] My Website Isn’t Getting Any Leads: The Role of SEO, Content and Social Media
    Even more to the point, Google *is* tracking this stuff through Google Analytics. Take a look at your Google Analytics social dashboard. This next screen shot is a listing of my own social analytics showing the traffic coming from the various sites in which I participate — including the blog commenting social tool, Disqus.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 27, 2010
    [Analytics] Social scoring and the business case for blocking Twitter spammers
    Steve — who has a great analytical mind — noticed that my message, sent out at the same time, was re-tweeted about the same number of times as Chris. Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho.  But there is no Twana Florance. Steve asked.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 15, 2010
    [Analytics] The Mi6 Chart Toppers, November 2010
    Article/Post: Twitter’s Official Analytics Product Has Arrived. Observations: Twitter analytics is top of mind for our readers and it is for us too. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month I share charts from various sources with my network. Rank: #1, 436 views. Brand recall?
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Analytics] Best Twitter Tips, Tools and Tactics of 2011
    The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. How Twitter Web Analytics Will Help Your Business by PCWorld. Angela West looks at how Twitter analytics (based on their acquisition of BackType ) work and the key benefits they provide to business users. Nearly 3/4 of active Twitter users are bloggers.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics] 3 Reasons You Should Use Website Visitor Tracking
    Visitor tracking vs web analytics. Are “web analytics” and “website visitor tracking” the same thing? Website visitor tracking is a specialized subset of the generic category called Web Analytics. They’re interrelated and complementary, but not all web analytics tools offer website visitor tracking. Improve lead quality.
  • PAUL GILLIN  |  THURSDAY, JULY 29, 2010
    [Analytics] Content Curation on Steroids
    CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making. All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 world. That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. This task has never been easy to automate.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 13, 2012
    [Analytics] How to Grow Your Business with Inbound Marketing
    Analytics to measure include site traffic, SEO, your blog, social media and email. Artillery B2B Marketing Blog > The Forward Observer. If you have more brains than money, you should focus on inbound marketing.". In essence, inbound marketing is all about earning your prospect’s attention. The same applies to business-to-business sales.
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Analytics] How to Stalk Your Competitors in 10 Minutes [Marketing Hack]
    You spend your time figuring out how to increase your web traffic, generate more leads, and analyze your marketing analytics so you can keep your competitive edge on the web. You're a rockstar inbound marketer. Come on, what's more rockstar than that? But what's a marketer to do? Set Up the App. If you already have a HubSpot account, sign in!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Analytics] The What, How, and WOW Factor of Effective Conversion
    You can understand your buyer’s behavior with great analytics, and try to replicate the behavior that indicates purchase. 'by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Arpine is grateful to her parents for a search engine-friendly name. Follow (and tweet to) Arpine on Twitter @Arpine. Yes, nothing!
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Analytics] Inbound Marketing Is About Much More Than Getting Found
    What It Takes: Analytics that tell you which companies and prospects are visiting your site and why. Analytics that pull in relevant interactions from social media, email, third-party apps, and other lead-to-company interactions. Marketing Analytics. You are a savvy inbound marketer. The top of your funnel is swelling.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Analytics] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    Mongo is also fast and scalable and good for analytical processing in general. 'I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. Sailthru is a good example. Perhaps I shouldn''t complain. data store.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] New Frontiers in Data Driven Marketing
    Once you have all that data and have managed to link identities across different sources, you can apply some truly whiz-bang analytics to estimate the incremental impact of different messages on short- and long-term customer behaviors. Let’s just say you had to be there. New Challenges • Integrate ad tech and martech. Okay, maybe not so new.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [Analytics] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    Marketing automation systems still probably have advantages in analytics and other areas, although it’s hard to generalize. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 16, 2011
    [Analytics] Vendor Selection: Writing a Good Requirements Document
    But more complex scenarios could include inputs from Web analytics, order processing, point of sale, accounting, and elsewhere. My last two posts (not counting this morning’s detour into Marketo-land) described common errors marketers make when selecting marketing automation systems. How did we come to this? Marketers are marketers.
  • INBLURBS  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
    Analytics. By this analytics tool you get a clear picture what going on, on your company page. LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US. LinkedIn offers a wide toolset of features to get seen from future business partners. To list all of them would lead to far.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 3, 2013
    [Analytics] Trying GroupHigh for Blogger Outreach Campaigns
    In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. 'I am hereby making the jump from humans to robots for all my blogger research. In was comparing them to the cost of hiring a team of people to do all of the work by hand.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 1, 2012
    [Analytics] 5 Ways to Get Readers to Respond
    This also can help to lower your blog’s “bounce rate” as calculated by Google Analytics. You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Your Blog as an Interactive Tool. Polls. External Links.
  • BIZNOLOGY  |  THURSDAY, JANUARY 20, 2011
    [Analytics] What's the most important marketing skill for 2011?
    Analytics. Tons of analytic tactics exist to find out what your customers are thinking. Just remember, your analytics are only showing you the searches that resulted in a visit, not the ones that matter to your customer where you don't even show up. Image by Getty Images via @daylife. by Tim Peter. Is it social media marketing?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Analytics] 26 Awesome Search Engine Marketing Guides
    Google Analytics Reports Every PPC Manager Should Use by PPC Hero. Emma Welland identifies four reports within Google Analytics that search engine marketers should be reviewing, and the value provided by each. Image credit: Placeit.net. Which tools and reports are most helpful? What common SEO pitfalls and mistakes should they avoid?
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