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  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 22, 2013
    [Analytics] Monitoring Email Marketing ROI 101
    Make sure your company knows where your base is, so you can begin converting analytics into sales. Google Analytics: The software program Google makes readily available is simple and easy to follow. Also, let’s be honest: email marketing has earned a bad reputation in the past few years.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 29, 2012
    [Analytics] 15 Ways B2B Marketers Can Be Using Twitter
    schedule can, for instance, be based off user analytics that indicate the most optimal time of day for reaching a target audience. The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche.
  • WEBBIQUITY  |  MONDAY, JANUARY 7, 2013
    [Analytics] New Tool to Measure Web Presence Optimization
    While there are many excellent tools available for social media and PR monitoring, SEO keyword research, website analytics, and other specific functions, there‘s nothing that provides a unified high-level view of web visibility to support strategic decision-making.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Analytics] How to Use the New Twitter Archive to Analyze Your Marketing Tweets
    What you don't seem to get in this download is any sort of analytics (such as clicks on your tweets, etc.) Coupled with your closed-loop marketing analytics , use your Twitter Archive to zone in on times when you've noticed a spike or deficiency in your referral traffic and leads from Twitter. So let's put it all together in one place.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Analytics] Five Hootsuite Features And Their Benefits
    Reports and Analytics – There are personalized reports and statistics, with many different templates to choose from that best fit your needs. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • MARKETING ACTION  |  FRIDAY, APRIL 3, 2015
    [Analytics] Google’s Mobile Search Update: Are You Ready for April 21?
    Next, understand exactly how much mobile traffic you’re receiving by reviewing Google Analytics or another web analytics platform. According to Google’s Webmaster Central Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Bold emphasis ours.). What’s at stake? Source: eMarketer.
  • BIZNOLOGY  |  MONDAY, JUNE 11, 2012
    [Analytics] Content Marketing: It’s Not What You Know, It’s Who You Know
    Analytics. Analytics. Speaking of data, let’s not forget analytics. Photo credit: zoetnet. One of the great keys to success in content marketing is knowing your audience. Here are a few tips to help you get past name, rank and serial number to more telling insights. In Know Your Audience. Surveys and Polls.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Analytics] 7 Ways to Get Better Results from Your B2B eNewsletter
    Short of that, make sure you use your email analytics to gain intelligence on popular subjects, best days and times to send email, click through rates and more. You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Analytics] How to Measure and Analyze Your Facebook Presence
    It's important to realize that Facebook provides its own analytics data for every business Page created on its platform. This data, called Facebook Insights, provides Facebook Page administrators with analytics data about Page visits and engagement. Get your free copy here ! Page Overview Metrics. User Demographic and Activity Metrics.
  • VISUALLY  |  MONDAY, OCTOBER 26, 2015
    [Analytics] Why LinkedIn Is Now Such a Powerful Content Marketing Tool
    In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. These days, the blog attracts monthly audiences in the hundreds of thousands, but for the first few years the traffic was miniscule, barely producing a blip in the chart. Of course not.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Analytics] CMOs: Stop Believing These Digital Marketing Myths
    But there’s a lot you can accomplish just by setting up conversion pixels and Google Analytics accounts correctly — and if you’re a B2B, making sure your CRM is integrated with your marketing efforts.” There are many myths surrounding digital marketing solutions. SEO Can Be Set It And Forget It. ” 3. SEO Is Dead. ” 4. Social
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 15, 2015
    [Analytics] Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution
    Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It also released a new survey on predictive marketing which is probably interesting, but I just can't face after last weekend’s data binge.) It confirms that Everstring has become a leader in the field despite its relatively late entry.
  • SAZBEAN  |  SATURDAY, OCTOBER 27, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of October 27, 2012
    eConsultancy) 5 Tips to Get Your Email Read  (Mashable!) News & Notes
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Analytics] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    Behavioral analytics and lead scoring. Predictive analytics. Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Topic #1. Topic #2. link].
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Analytics] The Four Biggest Content Marketing Pain Points
    Kathy Baughman is president and co-founder of ComBlu, an organization specializing in influencer marketing and customer advocacy, content strategy and analytics. Brands face multiple obstacles when organizing the content function. Following is a brief summary of common sense steps for overcoming each content marketing pain point.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Analytics] The Content Marketing A-Team
    This person also needs to be analytical as they report out on the success of your content marketing efforts in general and also identifies the content that drives the highest reach, engagement and conversion. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.”
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Analytics] 5 Excessive Marketing Tactics to Stop Wasting Your Time On
    Just make sure you’re making your decision based on marketing analytics , not gut feelings. 2) The Fire Hose Blast of Blog Content. The fast-paced world of digital marketing -- with all its technological advancements and iterative improvements to our marketing processes -- has theoretically made marketers’ lives easier. Not necessarily.
  • BIZNOLOGY  |  MONDAY, AUGUST 27, 2012
    [Analytics] Do you need accurate sentiment for social media listening?
    My background is in text analytics, so I am no stranger to technology solutions for this problem, but I’ve long felt that technology is only part of the solution to the vexing problem of social media sentiment analysis. Photo credit: Wikipedia. The question is, how accurate do you need sentiment analysis to be?
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Analytics] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    And the winner is… Use web analytics to choose email subject lines by WhatCounts. ” Note that you’ll need to have your Google Analytics and Google Webmaster Tools accounts linked in order for this to work. That means email marketers need to be more thoughtful and creative in terms of attracting subscribers., Adam T.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 28, 2012
    [Analytics] 5 Uses for Your Business Blog
    Use relevant keywords in blog posts, and track whether it’s working by using website analytic applications. Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive.
  • ACTIVEDEMAND  |  TUESDAY, DECEMBER 8, 2015
    [Analytics] Metrics Your Digital Marketing Agency Needs to be Reporting
    By integrating phone call data with website analytics, agencies can see how these leads are interacting with a client’s website. Metrics Your Digital Marketing Agency Needs to be Reporting Is reporting a priority for the digital marketing agency you’re associated with? It should be. But which metrics should your agency be reporting on?
  • SALESPREDICT  |  THURSDAY, NOVEMBER 19, 2015
    [Analytics] Is Your Business Ready for Predictive Lead Scoring?
    The predictive analytics solution you choose should offer a greater understanding beyond just the leads; you want one that can help you uncover new information about your customers, as well. 4. What lift are you expecting and how will you define success? You have to start with establishing your KPIs and decide how you will evaluate success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 23, 2013
    [Analytics] The Six Signs of an Authoritative Blog
    To do that, you don’t need access to the Google Analytics account of that blog (that’s impossible unless you are an IT genius, LOL). By Obaidul Haque, {grow} community member. For many reasons, blogging remains one of the most important components in a search and social media marketing strategy. The Importance of Authoritative Blogs .
  • VOLACCI  |  FRIDAY, AUGUST 16, 2013
    [Analytics] 3 Types of Big Data for Driving Marketing Strategy
    Google Analytics is an obvious tool for collecting big data for a website: traffic, top landing pages, referral sites, conversion rates, etc. Similar results can be found through website data in Google Analytics as well. But what should marketers really be focusing on? Here are three types of big data that drive marketing strategy: 1.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Analytics] How to Create Irresistibly Shareable Content
    You can start by digging into Google Analytics and social media data to find what times your audience is online. Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Enjoy! Chose the Right Topic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 10, 2014
    [Analytics] How Your Family Affects Creativity and Your Content Marketing Success
    And while there are aspects of a successful content marketing strategy that will make analytical numbers-people jump for joy, there’s no getting around the fact that creating stellar content requires creative juice. By Justin P. Lambert, {grow} Community Member. Standing Out vs. Fitting In. Standing out, on the other hand, is difficult.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] Black Friday and Cyber Monday Are Over. Now What?
    Given the amount of data and analytics out there today; given the ability to use marketing software, like Marketo’s Engagement Marketing Platform , to put that data to use — I have to wonder if some of that $800 million might be better spent not only on acquisition but in the follow up too. Author: Mike Moeller I am depressed.  love it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 21, 2013
    [Analytics] 5 Reasons to Outsource Marketing Today
    And most are doing a poor job with marketing analytics – as what gets measured gets done. Frankly, the way companies struggle with social media measurement and analytics points to the need to reach out to outside experts as well. Get your answer below. Companies don’t have the expertise to perform key marketing tasks.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Analytics] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Will we integrate our statistics with other analytics sources such as Google Analytics or Google Adwords? Furthermore, voice-based marketing automation solutions should be easily integrated with analytics solutions such as Google Analytics so reports include data from all major channels. Quick review: phone calls matter
  • CMO ESSENTIALS  |  FRIDAY, AUGUST 14, 2015
    [Analytics] Can the CMO Drive Growth?
    Nevertheless, as critical as the right metrics may be (and they will vary based on business model), a recent article in the Harvard Business Review pointed out that the simple fact of systematically using customer analytics to improve performance was itself correlated with growth in profits. . So, how do you do that? The Numbers.
  • SYNECORE  |  THURSDAY, NOVEMBER 27, 2014
    [Analytics] A Thanksgiving Prayer for Digital Marketers
    Big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. As we enter another Thanksgiving holiday, we digital marketers have a lot to be thankful for. This presents a challenge for both marketing employers and educators.”. GobbleGobble.
  • CMO ESSENTIALS  |  MONDAY, MARCH 23, 2015
    [Analytics] The Voice of the Customer in Branding: A Simple Formula for Success
    They also use analytics to identify trends and correlations to identify recurring issues among different buyer groups. Branding 101 – make your business what your customers want it or need it to be. Reactive: Act After Customers Raise an Issue. This is pretty much the most deliberate way to cater to the voice of the customer.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Analytics] Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards
    Twitter will also offer specific analytics that show you leads generated, your spend, and the cost per lead for any campaigns you run with Twitter Lead Generation Cards. A few months ago, we told you that Twitter was testing out Lead Generation Cards. The bad news was that it wasn''t rolled out to everyone. until now! Leads for everybody!
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 22, 2013
    [Analytics] The Next Big Thing in Lead Scoring: Big Data and Social Scoring
    However, lead scoring is one of the areas that stand to get most value from the new wave of Big Data analytics. This is where Big Data analytic tools come into play, as they structure the unstructured. by Dayna Rothman We are excited to welcome Ran Gishri as today’s guest blogger. And for a good reason. Enter Big Data.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 10, 2013
    [Analytics] Social Data, Structured Data & No Data: SMX East 2013
    Search marketers are justifiably frustrated with the removal of keyword data from analytics, but the great news is all is not lost. On top of that, analytics can still provide internal search data and of course, Bing and Yahoo keyword data. Last week I headed south to New York City to speak on a panel at SMX East. And with good reason.
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Analytics] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    You use web analytics, right? Using your analytics and your sales data, determine which product pages are most important to your business. You think you’ve got e-Commerce SEO problems? Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? The lesson: Don’t do that.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 5, 2010
    [Analytics] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    Twitter stats and analytics tools – top 10 by Social Media Today. Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World. Twitter Apps Worth Another Look by Web Analytics World. 51% of active Twitter users follow companies, brands or products on social networks. And much more. Crabs.
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [Analytics] 5 Keys to Revenue-Boosting Demand Generation
    1.Read Digital Body Language with Website Analytics. New analytics tools now allow marketers to decipher digital body language and turn a web visitor into a bona fide lead. “Silo” has become the dirtiest of dirty words in business and leadership these days. “ To Build Your Business Smash Your Silos ,” urges Fast Company Magazine.
  • 6SENSE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Analytics] Forbes Report: The Data-Driven, Customer-Centric Future of Marketing
    There are many reasons to be optimistic: “64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a hyper-competitive global economy,” and almost half have realized tangible benefits from informing their marketing campaigns with analytics. The survey reached 162 U.S.-based Let’s start with the positive.
  • LATTICE  |  FRIDAY, NOVEMBER 13, 2015
    [Analytics] All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help
    By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities. How Predictive Marketing Can Help You Acquire New Customers. But marketing and sales may not be aligned on the same path to get to that end. Find High Potential Targets.
  • SAZBEAN  |  TUESDAY, JANUARY 21, 2014
    [Analytics] Consumer Social Sharing
    Installing share buttons on your website provided by the social networks don’t often provide analytics to go along with them. Your website analytics only go so far. Two young girls sharing a plate of spaghetti. Original caption: “I’m not sure Mina knew what she was in for when Viola wanted to share.”
  • SAZBEAN  |  SATURDAY, MARCH 3, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of March 3, 2012
    Facebook launches real time analytics  (eConsultancy). 11 Google Analytics Tricks to Use for Your Website (SEOmoz). Here are the top Internet strategy, marketing and technology links for the week of March 3, 2012…  . Blog Wise Tip 1: Diagnose Productivity Problems (ProBlogger). Blog Wise Tip 2: Know Your Motivations (ProBlogger).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Analytics] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Esoteric functions like Conversion Rate Optimisation and Behavioural Analytics are specialized skill sets, often not even located in the same country, let alone the same office. Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it.
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Analytics] The Many Roles of an SEO Professional; What an SEO Tactician Does
    We’ll show you website analytics reports, and make recommendations on website behavior. What is a search engine optimization tactician. So here is a summary of the attributes of today’s search engine optimization tactician (at least attributes I need to have!):   We are Technical Analysts. We are Content Strategists. We are Brand Strategists.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, DECEMBER 12, 2010
    [Analytics] SAL is the Glue that Binds Sales and Marketing in Lead Generation
    which Sales knows best and visitor engagement (site activities) for which Marketing has access to analytics and reports. A lead is a lead, right? Depends – are you in marketing or in sales? SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Defining qualified leads.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 27, 2013
    [Analytics] Great Story About How Mobile Click-to-Call Works for State Farm
    They used call tracking phone numbers to measure call analytics. Research consistently shows that gathering call analytics is critical when conducting CTC campaigns. In order to generate calls to State Farm call centers, Resolution Media began click-to-call campaigns using mobile search networks. Analysis. Why are they such a good fit?
  • SYNECORE  |  WEDNESDAY, MAY 6, 2015
    [Analytics] Why Your Brand Should Invest in Mobile Video Advertising
    Perhaps to underscore that they’re all-in on mobile, Brightroll is also integrating with Nielson Digital Ad Ratings (DAR) on the Brightroll DSP, which will provide a much-needed infusion of analytics into an as yet sparsely measurable medium, and thus resolve the issue of video ad supply outstripping demand. Let me briefly lay out my case.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Analytics] Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches
    You check out your keyword data in your analytics software. Bing is in a really sweet place right now. It''s one of the only search engines that still provides keyword search data -- which is huge news in and of itself. As a marketer, Bing gets a gold star just for that in my book. But that''s not all it''s done well recently. Freaking.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, FEBRUARY 24, 2012
    [Analytics] Manufacturers: Don’t Start a Lead Generation Campaign Without Sales
    During an internal discovery meeting with the client’s Director of Marketing and the Marcom Manager, we spent considerable amount of time reviewing their clickthru reports, traffic, pageviews behavior and engagement stats from Google Analytics. Every manufacturing or industrial company that I talk to wants more leads.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Analytics] Facebook Rolls Out New and Improved Business Page Insights
    Here’s what it looks like: Launched “People Engaged” Analytics. Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning''s roundup , Facebook announced a pretty sweet update to Page Insights yesterday. What’s New About Page Insights. Not much. Consolidated Post-Specific Data. So get excited!
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [Analytics] 5 Fresh B2B Marketing Stats & What They Mean to You
    With analytics, call tracking solutions, and marketing automation systems, it’s not a “How do I measure?” One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ). Incentivize.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Analytics] 7 Speakers You Won't Want to Miss at #INBOUND15
    Using Analytics to Create Content". Analytics provide a lot of value for different parts of your marketing strategy -- especially your content marketing strategy. How exactly can we leverage our website's analytics to create amazing content? Although the agenda isn't completed yet, the sessions on there so far are killer.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Manufacturers: Do You Have a Responsive Website? You Should.
    You should monitor your analytics to see how much activity is coming from these devices and act accordingly. How many times have you seen an ad or read an article with a link, that when you clicked on it, it went to a page that was designed to be read on a full-size screen? Chances are you didn’t go any farther and clicked out of it.
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 11, 2014
    [Analytics] Interesting Data from 2 Weeks of LinkedIn Sponsored Updates
    Week 1 - Blog. - 45 Cool Analytics We Can Extract From Phone Calls : CTR 0.67%. Week 2- Blog. - 45 Cool Analytics We Can Extract From Phone Calls : CTR 0.68%. In an effort to expand our content marketing and lead gen efforts, we''ve starting putting some cash into LinkedIn Sponsored Updates. And so far, it has been VERY productive.
  • SYNECORE  |  TUESDAY, JANUARY 22, 2013
    [Analytics] HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
    Your website’s analytics could then parse out the URL to deduce that it came from an organic search that used the words “pink plastic watering can.” This move slowly kills organic search, forcing companies and marketers to use track-able paid alternatives such as AdWords, as its analytics are not affected by HTTPs encryption. Thanks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Analytics] Case study: Fox Sports connects social media to advertiser revenue
    VHM provides an easy tool for setting up the competitions and great analytics to monitor results.  By Ian Cleary, Contributing {grow} Columnist. Clearly that is the essential goal for any business — connecting all this social activity to business goals. Fox launched a suite of apps provided by Voices Heard Media  (VHM). 
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 29, 2013
    [Analytics] How Marketing Can Earn the Trust of the C-Suite
    Three areas are needed – alignment, accountability and analytics. Analytics. Author: Jeff Ogden Everyone in marketing wants to become a trusted partner of the C-suite.  But what’s the best way to do that? That’s what we’ll explore in this post – we want to help you gain greater respect and job security. How am I doing? Some good news.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 1, 2011
    [Analytics] Will Google be your new credit card?
    Google has Google Analytics and Google Checkout and Google Search and a dozen other properties that all work together to find out more and more about what people are buying and where. Image via Wikipedia. Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly–he wants to replace your wallet.
  • BLOG MY CALLS  |  THURSDAY, MAY 23, 2013
    [Analytics] The Dos and Don'ts of LinkedIn Marketing
    For example, I''m in about 40 groups related to content marketing, SEO, and marketing analytics. develop a personal profile and build it out. In other words, make sure that your personal profile has all the necessary elements. LinkedIn will tell you how complete your profile is. It should be 90% complete or more. You can add daily updates.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Analytics] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Author: Mike Tomita It’s time to join the big league and go digital! In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016.
  • BLOG MY CALLS  |  TUESDAY, APRIL 16, 2013
    [Analytics] The 7 Top Ways Marketers Annoy Their Boss
    Web analytics solutions, CRMs, lead management solutions, and call tracking platforms provide simple ways to gather ROI data and demonstrate data to your boss. 2) Failure to understand social media. Analytics gathered from call tracking and web analytics solutions should guide decision making, campaign spend, and general marketing strategy.
  • SYNECORE  |  FRIDAY, MAY 1, 2015
    [Analytics] Is Social Advertising Subverting Social Media Marketing?
    According to a recent report issued by Strategy Analytics , ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. billion, and now accounts for 11% of global digital ad spend. billion in 2015.
  • BLOG MY CALLS  |  TUESDAY, APRIL 30, 2013
    [Analytics] 5 Steps to a Really Good Mobile Click-to-Call Campaign
    On the other hand, a call tracking number can provide you call data, conversation analytics, close rate data, conversion rate data, marketing ROI information, agent sales performance data, and a host of other information. That’s why we recommend using a call tracking number. 4) Track Conversions via Conversation Analytics.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Analytics] Does Marketing Get No Respect?
    There are analytics to show which demographics, and day parts, and now also which devices are being reached. How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Not that there is anything wrong with advertising. And it should be part of every large brand’s marketing mix.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Analytics] Why you should consider centralizing your search keyword lists
    Owned:  ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. But that’s extremely unlikely. IBM sponsors the event.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Analytics] Phones Aren't Just for Texting: How Calls Fit Into the Customer Journey [Infographic]
    With call intelligence solutions, like Invoca’s integration with the HubSpot software, you can easily keep track of all these metrics right alongside your digital analytics. I've got a pretty big thing for phone calls. (I bet your sales reps do too.). Often times, it takes a lot of interest to get someone on the phone. Average call duration.
  • BLOG MY CALLS  |  THURSDAY, MAY 30, 2013
    [Analytics] The ONE Thing We Do on Twitter to Get Customers
    We pay attention to people talking about call tracking or marketing analytics. Every single day we find someone talking about how they need call tracking, or how they don''t have enough marketing analytics, or how they can''t measure their marketing effectively. Generally speaking we haven''t had a ton of success with Twitter. The Key.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 28, 2015
    [Analytics] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
    You should be using a URL link shortener that lets you track clicks, as well as a web analytics tool that lets you track where traffic came from. Google Analytics tracks Social traffic by platform, and you can even look at it by individual post. Review Company Page Description. That product launch is no longer new. Tweet this idea ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Analytics] The Un-Tapped Value of Employee Social Capital
    Social ROI has become a hot buzz word in the industry and corporations are finally figuring out how to apply social analytics and really derive actionable insights from social media conversations. By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? Let’s dig in a bit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Analytics] Why content marketing will make your small business sexy
    Sure a firm can dive into analytics to measure traffic, find the search words people are using to find them, and the type of content they seek. By {grow} Community Member Craig McBreen. There’s a monumental shift going on and it’s affecting my little world in a profound way. You social media pros might call this horse and buggy stuff. Tweet.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 18, 2012
    [Analytics] The Social Business Imperative
    ” A more recent survey  by social analytics firm Domo reveals that only 7% of CEOs are on Facebook, 4% on Twitter and in total, more than 70% have no social presence at all. What is the value of a social business? How do we become one? Can you create one? And how to maximize the value and the innovation that can result. Not even close.
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 7, 2012
    [Analytics] The Secret to Skyrocketing Sales by Turning Content into An Asset
    But, much more importantly, IBM attributed a 20% growth in its analytics business as a direct result of Watson's Jeopardy win. IBM was able to prove to customers worldwide the power of its computer analytics, which beat some of the smartest people on the planet. Book Review--Brandscaping: Unleashing the Power of Partnerships. Not so.
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Analytics] Tracking Cross-Device and Estimated Total Conversions in Google (Part 2)
    So…How Does Universal Analytics Differ from Estimated Total Conversions? If you use Universal Analytics, you’re probably asking yourself how estimated total conversions differs from event tracking in UA. You can also watch this webinar to learn more about including phone conversion data in your web analytics. Here it is.
  • WEBBIQUITY  |  THURSDAY, MARCH 1, 2012
    [Analytics] Best Cool SEO Tools of 2011
    Benjamin Estes examines five tools for monitoring and reporting on organic traffic data, from the most basic (Google Analytics) through some more exotic options like Geckoboard and GinzaMetrics. SEO is a blend of art and science. The “art” side relies on knowledge, intuition and creativity. Identify promising keywords?
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Analytics] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Being one of the 62% of e-commerce stores that adopted Google’s new ‘Universal Analytics’ between January and July 2014. Using new Universal Analytics features to learn more about the customer journey: ‘Enhanced E-commerce,’ ‘Dimension Widening,’ ‘Measurement Protocol’ and ‘User ID.’. Elimination or minimization of channel conflict. 8.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2012
    [Analytics] Beyond Buyer Personas: Connecting with Today's B2B Buyers
    We’re seeing the rise of predictive analytics because of “big data.” also see organizations working with third-party firms to integrate predictive analytics and qualitative predictive buyer modeling to get a 360-degree view of their buyer segments. Please outline those seven ways. Who should care about buyer modeling?
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 16, 2013
    [Analytics] The Secret to B2B Landing Page Construction: Foundation and Framing
    Beyond that, watch the analytics of your landing page software to determine which landing pages are doing well and which ones need some foundation or framing renovation. landing page is a website page specifically designed to convert visitors to leads. Landing pages are instrumental in B2B lead generation today. Clear the decks!
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Analytics] What is a Diagnostic Assessment Tool?
    ? With budgets tight and risk aversion high, it’s easier for buyers to “do-nothing” than to change. Buyers often need proactive help determining what issues they might have, and which of these issues is a priority that is worthy of addressing. Value Marketing Executive Assessment Tools Diagnostic Selling Pisello Alinean Value Selling
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Analytics] How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
    data-driven approach to identifying the types of content you should share is to look at your marketing analytics and identify the most popular pages on your website. For instance, in HubSpot's software, we look at the Landing Page Analytics tool to figure out which marketing offers (e.g. Pause for a moment to think. and 1 p.m. Cadbury.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 11, 2014
    [Analytics] Jeff Ogden of Find New Customers forming the Tampa Chapter of Business Marketing Association
    BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: Customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marketing communications, and analytics. Watch “ What can the BMA do for you? ” on YouTube. INFORM.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Analytics] 83 Exceptional Social Media and Marketing Statistics for 2014
    “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” What do only 48% of searches result in? SocialTimes ).
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Analytics] 5 Ways to Boost Your B2B Marketing into Overdrive
    Moreover, you cannot rely entirely on analytics. B2B companies have recently had to confront an awkward truth. No longer is Sales driving the bus. Buyers are firmly in the driver’s seat with hands on the wheel and a foot on the pedal. And their journey can be a long one. In the past, Sales could control the flow of information to some degree.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 27, 2011
    [Analytics] The anti-prediction of 2012 social media predictions
    The platform will have to design user interfaces tailored for different market segments … more analytics for geeks, cool new skins for the kids, a larger typeface for the senior crowd. 3) Crowdsourcing goes enterprise. This is the time of year for predictions and it’s all starting to sound like yada-yada to me. Probably you too?
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Analytics] Marketing Toolkit Essentials: CRM and Email Marketing Software
    When you have a strong understanding of your data and analytics, you can craft a more effective marketing strategy and give better directions to your team. Analytics. Next, make sure your chosen email software has an analytical element that allows you to see what’s working and what isn’t. Capabilities. Features.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 29, 2013
    [Analytics] The Fashionable Guide to VBMA Application Integrations
    The same is true for integrations as they pertain to your CRM, web analytics, and other applications. Universal Google Analytics: The Project Runway of Your Marketing. Universal Analytics integration is like going on What Not to Wear or Project Runway with your marketing. Check out this free webinar on Universal Analytics.
  • THE POINT  |  TUESDAY, NOVEMBER 9, 2010
    [Analytics] Email Critique: Adobe Webcast Invite Keeps It Simple
    Using numbers in the headline, as in: “5 analytics best practices” sets the expectation that there’s something specific and tangible to gain from listening to the recording. might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey. Here’s what I like: 1.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 24, 2013
    [Analytics] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
    Since 2008 Damian has been writing articles on online marketing and web analytics at idaconcpts.com. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. As he has said more than once, “You didn’t want it until I told you you wanted it.”. This is a real shame.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 30, 2015
    [Analytics] 30 Gifs To Inspire Any Social Media Community Manager
    You’re nearly as excited to get that new social analytics tool as you are for your Christmas bonus. By  NewsCred Contributor, Lauren B. Mangiaforte. Given the ubiquitousness of social media, it’s easy to forget that just five years ago it was barely a niche marketing tactic, let alone a profession. Get on our level!). 4. noshame.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 3, 2013
    [Analytics] Trying GroupHigh for Blogger Outreach Campaigns
    In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. I am hereby making the jump from humans to robots for all my blogger research. In Tricky. And I need a lot of them. need brains and discernment. Related articles.
  • SALES ENGINE  |  THURSDAY, OCTOBER 1, 2015
    [Analytics] The B2B Content Marketing ROI You Should Care About.
    Google analytics can tell you a lot of this, including whether your traffic is coming from organic search and what the terms that they used to find you. Even that explanation was complicated! For example, your latest deal could have started three months ago when you sent out a newsletter with several informative, third-party articles.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Analytics] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    seat at the biggest table: A key element of Gavin’s acronym is Analytics Gavin states, “And the interesting thing is that thanks to the power of the  analytics that we’ve been given, we can actually start to understand the impact marketing has on the business, rather than these fuzzy metrics like reach and frequency and so on.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 3, 2012
    [Analytics] Preview of Twitter Advertising Platform for B2B Companies
    looked at Google Analytics and Facebook Insights to determine top countries for the SocialMediaB2B audience. Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. This leaves out many B2B companies. Welcome Screen.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Analytics] 5 Small Tweaks to Help You Generate More Leads
    If you're a HubSpot customer, you can find this information in your landing page analytics. If not, you can use Google Analytics. 97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. What can you do to keep your head above water? We've been there. We get it.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Analytics] Buyers to Marketers: Don’t Call Me, I’ll Call You
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. “Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. Your Turn.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 29, 2011
    [Analytics] 14 Tweetable B2B Social Media Marketing Statistics
    Metrics and Analytics. Statistics are popular with B2B marketers, since they can be used for so many things. Here are some recent stats that can help your cause with your social media adoption, or to use in your next presentation. We have also made these stats easy to share with your network by including a tweet button next to each one.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 19, 2013
    [Analytics] Study: 32% of SMBs Spend Less Than $100/Month on Marketing
    Enter call tracking and Conversation Analytics sales pitch here). - 32% of SMBs are contacted by a new search agency every single day. - 75% of SMBs are contacted at least 1 time per week by a search agency. And with Conversation Analytics you can even track how many appointments or purchases you generated for them. You could woo them.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 22, 2010
    [Analytics] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
    The difference: marketing automation is focused on batch and interactive campaign management but just touches slightly on advertising, marketing resource management and analytics. Aprimo adds a great deal of capability, but the combined company still lacks the strong Web analytics and BI applications of its main competitors.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 4, 2013
    [Analytics] What Determines Success for B2B in the Online World?
    Therefore, it is imperative that end to end analytics be used to measure the impact of your social media strategy from traffic to leads to closure. This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Analytics] Five Ways Marketing Automation is Transforming B2B Marketing
    Marketing metrics and analytics: It’s not just about tracking to prove ROI but how to improve ROI. But B2B marketers are also focused lead nurturing, lead scoring and marketing analytics to maximize impact and return in our new buyer-driven environment. Because of this there must also be change in how we market and sell to them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 24, 2013
    [Analytics] Can Millennials and social media solve complex world problems?
    I came across a thought-provoking post last week:  Millennials and the Power of Social Media  by Chris Altchek. In this post, Chris notes that crowd-sourcing has been successful in areas like product development and funding start-ups but observes that the power of the crowds has generally failed to solve complex societal and political problems.
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