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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Analytics] Why your social media plan needs gurus and storytellers
    The second group consists of content creators who may not have the analytical business background but can masterfully deliver an experience that makes people hang on their every word. By Srinivas Rao, Contributing {grow} Columnist. A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert?
  • VIDYARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Analytics] Announcing Vidyard’s New Interactive Video Player
    Whether it’s personalized video , calls-to-action , or our powerful analytics , we make sure you have all the tools you could imagine to guide your customers on a journey, and keep them engaged every step of the way. The information the viewer enters, as well as detailed analytics about the viewer’s engagement levels and behaviours, will be pushed directly into your Marketing Automation Platform.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] 15 Rocking Content Marketing Tools with Advice from Experts
    Kapost, a content management system with focus on marketing results, has built-in analytics for content. This tool gives more precise analytics on your content and social data by tracking social actions and providing metrics around social behavior. With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online.
  • WEBBIQUITY  |  SUNDAY, JULY 19, 2015
    [Analytics] The Business Revolution in Sales Acceleration
    Analytics of each lead can come from company software, social media platforms, etc. Guest post by Sean Gordon. How much money does your business spend on new business outreach? In 2014, the average budget allocated to outreach ranged from nine and 12 percent of sales revenues and up to 50 percent for a new product launch. Sales acceleration incorporates strategies that automate processes to reduce the required spend.
  • ANNUITAS  |  THURSDAY, NOVEMBER 5, 2015
    [Analytics] How We Learn – One Size Doesn’t Fit All
    How do we become successful in new areas like data analytics or marketing automation? A modern marketer’s job is never dull. It never ends either. Especially when the marketing technology stack keeps growing and we use so many different applications and technologies in our daily tasks. We are learning on the job every second of the day because more than any other industry, marketing is dynamically changing every day.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 1, 2013
    [Analytics] How To Ensure Sales And Marketing Work Together More Effectively
    Marketers use data from analytics programs to track clicks and what content is appealing to which users. Sales Prospecting Perspectives is pleased to bring you a guest post from Erica Bell , Marketing Management writer for business resource site Business.com. Conflicts – all offices have them and all employees will encounter at least one during their working days.
  • RADIUS  |  WEDNESDAY, MAY 20, 2015
    [Analytics] A Day in the Life of a Marketer: A Story in GIFs
    Try to make sense of the behavior flow map in Google Analytics. No two marketers are the same, but there are many things we all have in common. For example, these words crush us all: “this morning’s email went out to the wrong list.” ” While we all beam at this phrase: “marketing generated more pipeline than sales this quarter!” ” Here are a few of the other things marketers have in common throughout the day… Morning.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Analytics] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    Measurement and Analytics. So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Second on the list is generating a high volume of leads; 49%.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Analytics] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    Highly analytical and data driven. and have experience with Google Analytics. Metrics driven -- they're proficient in social media analytics and measurement. Analytical and creative approach to problem solving. As your content marketing department and offerings grow, look for more writers, videographers, email marketers, and analytics specialists -- you'll need them as you start to scale.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Analytics] The Vision of B2B Cross-Channel Marketing in 2016
    Oracle Eloqua will be strategically evolving the analytics platform with our Next Generation Analytics. "Help marketers create a world-class customer experience while driving revenue now." " - Oracle Marketing Cloud’s Vision as defined by Group Vice President, John Stetic.
  • BIZNOLOGY  |  MONDAY, MARCH 4, 2013
    [Analytics] Search Marketing by the Numbers
    This team knew zero about analytics and they were adamant that they wanted to stay that way. Most of you know that I am a nut about analytics. If you don’t believe me, tune in when Rob Petersen, Tim Peter, and I take a shot at it on March 13 in a special Biznology Webinar, “ How to Use Web Analytics and Search Marketing for Better Decision Making.”). Photo credit: Search Engine People Blog. I definitely had a problem.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Analytics] Where Are Marketers Allocating Budget? [CHART]
    Earlier this week Eloqua announced a new integration with Oracle Social Relationship Management (SRM) that allows marketers to manage their digital interactions from a single platform, helping to streamline their capabilities around social analytics, tracking, publishing, and targeting.
  • CONFLUENT FORMS  |  TUESDAY, NOVEMBER 6, 2012
    [Analytics] Landing page fail: why I came to your site and bounced
    And the first way to tell is by looking in your Analytics at a number called your "bounce rate". As defined by Google on their Google Analytics support page : The Bounce Rate is the percentage of bounced visits to your site. So take a look at your site's Analytics and your bounce rate. There is an art to crafting a good homepage (or landing page) for a website.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 2, 2016
    [Analytics] How To Project SEO Content Marketing Goals & Performance
    Google Search Analytics. A more ideal solution for projecting traffic based on search estimates is through Google Search Console’s Search Analytics report. Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. Organic search specifically grew more than 500% period over period, with +150% growth in leads from this channel.
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Analytics] 25 Awesome Twitter Tips
    Use analytics: Experiment with the timing of your Tweets so you can know if certain times of day bring in more clicks, retweets and responses. Analytics may indicate your company should share early in the day or late in the week to pull in the most users. Last week Shanna Mallon of Straight North, a leader among Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. This week she takes on Twitter. Enjoy, Jeremy. For many B2Bs, Twitter is a mystery.
  • SYNECORE  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] SLA Development: The Marketing Two-Way Street
    The first step to setting the responsibilities of your marketing team is to look through current analytics for that department. The key to making your SLA work for your company is to pull analytics on a regular – even daily – basis, or provide both teams with a dashboard they can refer back to throughout the month to see how they are progressing toward their goals.
  • CMO ESSENTIALS  |  FRIDAY, DECEMBER 11, 2015
    [Analytics] Over-Creating (and Under-Utilizing) Content Is Bad for Business!
    By utilizing content analytics, marketers gain greater visibility into the content that sales teams are actually using along with insight into how often and at what point in the sales process it is most useful. With content analytics, marketing can identify gaps in content and be smarter about prioritizing new content development based on what they know sales teams are using during each phase of the sales cycle. Content, for many organizations, is a double-edged sword.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Analytics] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    It’s one of the key means of distributing marketing content and messages, plays nice with other channels and—as we get better at understanding the links between sentiment, online behavior, and predictive analytics—will begin to offer more clearly measureable ROI. By Christopher Hosford, editor-in-chief, HosfordGroup LLC. Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 16, 2015
    [Analytics] Non-Obvious Ways To Manage New Martech Investments In B2B
    But today’s B2B marketing leaders allot weeks and months to discovering new technology, assessing team needs, and assessing analytics and customer experience improvements. Wright lists analytics and tracking first on the list. Measuring and replicating marketing campaigns that have the greatest impact on revenue is possible with analytics and tracking technology. Today’s CMOs and VPs of Marketing spend a large chunk of time learning and managing technology.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Analytics] 11 Lesser-Known LinkedIn Features You Should Be Using
    This video will show you how to use it: For your business: 7) Create a company page, Use the Showcase Pages & Review Your Analytics. Another great feature of the company page is the ability to collect insightful analytics regarding the level of engagement for individual posts, trends across key metrics and follower demographics. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 8, 2012
    [Analytics] Are You Obsessed with the Social Small Stuff?
    You can set-up your analytic tools to churn out the metrics as proof but readers, Likes, and retweets should ultimately lead to more customers. By Stanford Smith, Contributing {grow} Columnist. I get asked a lot of questions about blogging and social media. These questions range from the profound; “Does social media really matter?” to the absurd “How many words should I use in every blog post sentence?”. Ninety-nine percent of the time, I enthusiastically answer these questions.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 29, 2015
    [Analytics] Why you should merge your traditional and digital marketing work
    Better analytics. In small companies, this is not an issue that ever comes up–traditional marketing, digital marketing, and possibly cleaning the break room are all merged–that’s Victor’s job. But at big companies, the kind that I work with, folks continue to wrestle with whether the old-style marketing organizations ought to be merged with the new cool digital folks.
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 19, 2011
    [Analytics] QR Codes: Is Your QR Code Secure?
    Some generators will first point users to their own server or website to get analytics and then redirect the user to the actual website. QR Codes encode data, it doesn’t encrypt data. So, the code will encode bits of data that represent a website URL. As long as the QR generator website you use doesn’t redirect to the generator’s website but instead links directly to your website, you’ll be fine.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Analytics] 5 Major Challenges Marketers Face (And How to Solve Them)
    Then, you can use analytics to determine which channels are performing best , and focus your efforts around those. Why It's a Challenge: With more and more advanced analytics tools available, marketers are being held to a higher standard. Use advanced marketing analytics to track which marketing activities are generating leads, customers, and revenue. Every marketer faces different challenges.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Analytics] 27 Must Use SEO Tools for Incredible Content Marketing Results
    Google Analytics. . One of the most reliable and widely used analytics tools to date. SharedCount is a social analytics service that checks how many times your webpage has been shared, liked, tweeted, etc., Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. It involves driving traffic, generating leads, and building authority.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    Daniel Burstein , director of editorial content at MECLABS , says, “In the same way that marketing automation, email marketing, analytics, software, etc. It will evolve into something bigger and much more important that encompasses everything marketing and analytics.”. By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte. There were a lot of digital marketing changes in 2014.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Analytics] 10 Trends That Defined Digital Marketing in 2016
    Big Data and Real-Time Analytics. Many advances in big data have changed that and made finding meaning in big data more accessible with tools like real-time analytics, predictive analytics , and advanced marketing automation. Marketers are using real-time analytics to simplify processes, improve conversions, and more precisely target potential customers.
  • FATHOM  |  MONDAY, SEPTEMBER 23, 2013
    [Analytics] Overhauled Fathom Website Brings Responsive Design, Human Touch
    Reinforced company identity and philosophy (what distinguishes us from other marketing/analytics agencies). Last Thursday, we officially unveiled our redesigned updated website. With all due respect to the talented Fathom developers and designers who had a hand in the project, the reason I’m avoiding redesign is because we launched not so much a full-scale redesign, but primarily a visual overhaul. OK, let’s call it a mini-redesign.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 9, 2016
    [Analytics] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    Build a Foundation in Analytics. ” In other words, as you consider your analytics, make sure you bring things back to the company. Going forward, analytics will play a critical role in measuring ROI and hitting your revenue goals, which executive leadership will be interested to see. There’s a major difference between creating content and embracing a full content marketing strategy.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Analytics] 19 Excellent Guides to SEO Link Building
    The death is in links that are easy to manipulate,” Dave Davies explains the value of looking at referrer data in Google Analytics (“Apart from the fact that traffic is probably one of, if not the best, indicator of the quality and relevancy of a link to your site, your traffic data can also help you find the links you didn’t know you had and what you did to get them”), key questions to ask about those links, and how to find competitors’ link referral data.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 12, 2015
    [Analytics] 3 Ways To Overcome One Of The Biggest Marketing Challenges
    What’s more, an outsourced CMO is current on all forms of marketing – from influencer marketing, content marketing, social media marketing, Facebook ads, search engine optimization (SEO), retargeting, gathering data and analytics, affiliate marketing, media buying, and more. Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you.
  • SYNECORE  |  THURSDAY, SEPTEMBER 12, 2013
    [Analytics] Visual Social isn't Vanity, it's Vital.
    At a recent networking event I attended, I raised the question of why it''s difficult to access metrics from visual channels (particulary Instagram) on a large amount of analytics platforms. And because of that "we don''t monitor Instagram analytics because they are just another vanity metric.".
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Analytics] 42 B2B Marketing Acronyms and Abbreviations
    GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation.
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Analytics] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    Data quality – as necessary, modification and assessment of Google Analytics tracking, implementation of data append/enrichment services, removal/cleansing of bad/duplicate/invalid lead information, proper segmentation of old/low quality data. When picking out a partner, be sure to look for an agency that is not only well versed in technical terms & tactical execution, but also in content marketing & analytics. This blog post is not targeted to the Seeking Alpha crowd.
  • THE POINT  |  TUESDAY, AUGUST 11, 2015
    [Analytics] Quit Obsessing About the Customer Journey
    We’re already seeing the impact of Big Data, and technologies like Predictive Analytics, that listen beyond simple Web visits and email clicks, and enable marketers to make better decisions on whether prospects are more or less likely to become customers. These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] Buzzwords in Marketing Automation: Search Engine Optimization (SEO)
    Most website owners use Google Analytics or other similar tools to track their results. They see immediate cause and effect results for their SEO campaigns, but they don’t get long-term results with these analytics. Marketing automation tools provide tracking options that you can’t get with traditional analytics software. Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation.
  • VIDYARD  |  THURSDAY, APRIL 21, 2016
    [Analytics] Why Knowledge of This Might Be All the Power You Need for Better Leads
    It does this by coordinating your strategy, content, technology and analytics so that your organization can better understand your audience’s digital body language and deliver the right message at the right time to the right person at every stage of the buying process. Knowledge is power. Like knowing that your top quality leads — those that MQL — are 3.4x more likely to have engaged with video content than those that didn’t. Psst … Altium knows this !).
  • SAZBEAN  |  FRIDAY, AUGUST 5, 2011
    [Analytics] Targeting Ads Without Stalking Customers
    It involves using data modeling and predictive analytics to do real-time precision targeting. Unfortunately, most customer retargeting today is done by blunt force. Targeting companies simply serve ads to consumers who might be interested based on demographics, click behavior and browsing history. They hit these same consumers with the same ads for days on end as they travel around the web. But there is another way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2016
    [Analytics] 16 Essential educational resources for the marketing professional
    The data analytics nanodegree might be the most useful to a marketer. The data analytics nanodegree might be the most useful to a marketer. By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. It can feel daunting to keep up at times!
  • SAZBEAN  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] 7 Simple Ways to Attract More People to Your Blog
    There are few things more frustrating than pouring your blood, sweat, and tears into a masterfully crafted blog post only to see the analytics at a standstill days after posting. Blogging is an art and it takes practice to really get right. Here are a few tips for bringing more people to your blog, consistently. Find out what people want to read Social media is a blogger’s best friend.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Analytics] 11 Reasons Your LinkedIn Company Page Sucks
    You're Ignoring Your Analytics: Make use of your LinkedIn Company Page's built-in analytics tools to measure and improve the effectiveness and performance of your page. Be sure to also use your own marketing analytics tool to measure traffic, leads, and customers generated from your LinkedIn presence to understand your overall effectiveness there. Up until recently, the value of a LinkedIn Company Page was minimal.
  • INFER  |  WEDNESDAY, OCTOBER 19, 2016
    [Analytics] Stack & Flow: The Inspiration Behind Our New Sales & Marketing Technology Podcast
    Though your EQ is replaced with segmentation, your sound wave with analytics, you’re still playing to an audience. As is evidenced by this year’s Dreamforce, there’s incredible innovation in artificial intelligence, predictive analytics, and the reimagining of automation. Today, we are excited to announce that we are launching our very own podcast series called Stack & Flow.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics] Growth Hackers And The Marketing Wake Up Call
    According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” ” .
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] 4 Attributes of Your Next Content Marketing Superstar
    Starting with workflow through to publishing, promotion and finally, analytics. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Analytics] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Here are the top Internet strategy, marketing and technology links for the week of September 16th, 2013… How Unexciting Brands can Rock Social Media (Zoetica Media) A Guide to Twitter Slang, Lingo, Abbreviations, and Acronyms (Business Insider) Social Sharing, How to Inspire Fans to Share Your Stories (Social Media Examiner) 7 Ways for Bloggers to Attract Brands (Zoetica Media) Does Your Business Need a Full-time Social Media Team?
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Analytics] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    Here are the top Internet strategy, marketing and technology links for the week of February 16, 2013… Online advertising: Looking beyond the obvious (Jim’s Marketing Blog) Make These 5 Marketing Changes in a Smartphone Dominated America (Convince & Convert) Need to Know: Four Mobile App Marketing Trends for 2013 (Marketing Profs) 4 Steps to Monetize Your Blog Through Affiliate Marketing (Mashable!) How Social is Your Customer Service?
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of August 25, 2012
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 14, 2015
    [Analytics] Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update
    Follow the steps below in Google Analytics to find this: Once you get to Google Analytics, go down to All Traffic in the left navigation and click Channels. Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Analytics] How Closed-Loop Marketing Works
    Here is what that data can look like, depending on your marketing analytics software. Below, you see a screenshot of HubSpot’s traffic by channel, brought to us by the marketing analytics tools of HubSpot's softare. Most web analytics systems will allow you to track sources of traffic like search terms or referring websites, but you’ll need to go a step further than this to make sure you’re accurately assigning your leads to the right marketing initiatives.
  • FATHOM  |  WEDNESDAY, JANUARY 21, 2015
    [Analytics] Marketing Confessions: Numbers Sometimes Lie (Shh, Don’t Tell Anybody!)
    But in all the hype about automation, data, analytics and tracking, it’s easy to forget numbers sometimes don’t mean anything , to paraphrase data scientist Cathy O’Neil of Mathbabe. Analytics / Big Data Digital Marketing investments KPI marketing ROI Let’s talk investing. Warning: The following is in no way intended to be construed as financial advice. Please consult a licensed financial advisor for your particular needs.].
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Analytics] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    During the preliminary analysis of a recent prospect’s Google Analytics profile, we were initially puzzled when we realized year over year organic traffic performance was up significantly. Even if B2B marketers are relying solely on Google Analytics and free/low-cost resources, updates like Google Analytics’ User Explorer and Treemaps dashboards provide further opportunities to understand visitor behavior and make recommendations for improving site performance.
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 10, 2015
    [Analytics] Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)
    Analytics – goals, annotations, customize tracking, strategy is built off of this data. Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. When it comes to landing pages, ask yourself: does the page make sense? . Look at everything before you create the page. Look at everything while the page is being created.
  • B-TO-B LABS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Analytics] Assessing the Business Value of Social Media
    Tags: Digital Planning Social Media Uncategorized Analytics CMO Strategy
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Analytics] The 5 Social Media Metrics Your CEO Actually Cares About
    If you''re not using HubSpot''s software, you can get a reasonable amount of data to help you decide where to spend your time using Google Analytics. Within Google Analytics, there are both site referral reports and a report called ''Social Activities.'' To achieve it, you have to be able to plug your marketing analytics into a contact database or CRM. This is Brian , our CEO.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 11, 2013
    [Analytics] How to Blog without Boring Readers in the Holiday Season
    Check out blog analytics to see what is trending and adapt your own blog entries to have more SEO opportunities. How do you blog about the Holiday Season – without boring your readers? It’s no secret that the holidays are upon us! With one less week between Thanksgiving and Christmas this year and Hanukkah already in full swing, the holidays have arrived. So what does the holiday season mean for your blog? Several things!
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2016
    [Analytics] Earned-media micro-influencer marketing master class
    Track using site analytics tools. Google Analytics tracking code in the SMNR. Server-side analytics tools: AWstats, Webalizer. Google Analytics is becoming more SM-savvy. Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My goal?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 24, 2017
    [Analytics] Why CMOs Need To Be Bullish On Mobile DMPs
    Generating robust audience analytics to get deep actionable insights into your mobile audience composition and in-market behaviors. Not sure why I used the word "bullish" in the title. I don't think I have ever used that word before in a title or any of the thousands of posts I have written. Let's just call it the "Trump Effect" as to why I used that word instead of say confident or self-assured.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Google Analytics. Google Analytics provides a wealth of data at your fingertips. If you do nothing else, install Google Analytics on your website. This includes easy-to-install social share icons and content analytics, among other useful mini apps. What it is: With a suite of paid and free offerings, Hootsuite is a popular tool for social media management, analytics, and content scheduling.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [Analytics] Igniting Outsized Revenue Growth in 2011
    That’s what senior executives expect and view as a key competitive differentiator, according to a new global survey: Analytics: The New Path to Value. It’s the core reason why earlier this year we launched the Marketo Revenue Cycle Analytics solution, which helps organizations accurately measure and forecast the effect and ROI of sales and marketing activities across the revenue cycle.
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Analytics] How To Evaluate Software Integrations: 3 Important Considerations
    For example, imagine implementing a new analytics tool that is meant to help your sales team access data about their key accounts. There are numerous analytics tools that connect directly to Salesforce to visualize data from within that system, but some of these tools require a user to access reports and dashboards within the analytics tool itself. We’ve all been there.
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Analytics] How To Evaluate Software Integrations: 3 Important Considerations
    For example, imagine implementing a new analytics tool that is meant to help your sales team access data about their key accounts. There are numerous analytics tools that connect directly to Salesforce to visualize data from within that system, but some of these tools require a user to access reports and dashboards within the analytics tool itself. We’ve all been there.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Analytics] Social Media? #WTF
    And finally, I’ll talk about how we need new marketers with digital, analytic and social conversation skills to help drive reach, engagement and conversion of loyal customers and fans of our businesses… WTF " href="[link] target="_blank">Social Media? # Tonight I am presenting social media marketing to a group of local marketing students at West Chester University.
  • CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Analytics] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    Get your marketing analytics in place. The days of marketing as a necessary cost center are numbered. Today, marketers must demonstrate how marketing will contribute to the company’s top-line revenue growth, or be prepared to change careers. . CMOs and Marketing VPs need to step up and take responsibility for revenue production. That means coming to the table with a revenue marketing forecast and aligning tightly with sales to ensure the revenue goal is met.
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Analytics] 6 Characteristics of Social Media Winners
    Analytical. An increasing number of companies are hiring for the relatively new role of “corporate social strategist&# (Jeremiah Owyang recently published a list of more than 260 corporate social strategists on the brand/buyer side , followed up by a Twitter edition of the same list here ) and there are thousands of self-proclaimed (and a few real) social media experts on Twitter. What are the qualifications for such a role?
  • LEADERSHIP  |  WEDNESDAY, MAY 13, 2015
    [Analytics] CMO Spotlight: “Get to the Future First”, says Keith Weed, CMO, Unilever
    Brand Marketing Strategy Digital Marketing Inbound Marketing analytics audience engagement brand marketing buyer behaviour cmo corporate social responsibility customer experience home lead generation campaigns personalized marketing“It used to be that big eats small. But now it’s a world where fast eats slow. What’s important is that we get to the future first.” ” The comment comes from global CPG giant, Unilever’s CMO, Keith Weed.
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Analytics] 6 Different Ways to Organize Your Marketing Stack
    The top tier of the stack is team collaboration, followed by a second tier for prospecting, a third tier (split in two) for website and inbound marketing, and a fourth tier for analytics. As a B2B marketing analytics company, Bizble’s entry also included one of its own tools at the analytics level. Lattice Engines is a marketing sales analytics company that uses a five level marketing stack.
  • B-TO-B LABS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Analytics] Assessing the Business Value of Social Media
    Digital Planning Social Media Uncategorized Analytics CMO StrategyI guess it’s not surprising that marketers still find themselves justifying social media spend/plans to others in their organization. Given the education that still needs to take place in the medium, as well as the future evolution of tools, processes and experience of end users interacting with different social options, we’re bound to need more [.].
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Analytics] Digital Marketing 2016: Top 100 Influencers and Brands
    According to Google Trends, interest in digital marketing has risen dramatically over the past 12 years: In this ever changing landscape, with such a wide choice of online communications and analytics tools available, the role of the modern day digital marketer can include everything from copy writing, graphic design, analytics, big data science, podcast and video creation, as well as traditional marketing strategy and planing. Google Analytics.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    They started to incorporate data mining and marketing analytics into their strategies, using sophisticated tools to gather and make sense of all of this valuable marketing intelligence, and to then use it to make smarter, more focused marketing decisions. Here’s a tip: When it comes to marketing your business, leave your “gut” out of it.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 29, 2015
    [Analytics] 10 Marketing Leaders Distinguished by Industry Expertise
    Industry: Analytics & Business Intelligence: Business intelligence research shows that the majority of Best-in-Class organizations (79%) have an executive level champion for data strategy. vs. 6.4%), Bryan’s ability to bridge such B2B best practices like the use of data and analytics with B2C retail applications gives him a significant advantage in distinguishing himself as a leader in his industry. How important is integrity in marketing?
  • HINGE MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Analytics] 5 Traits of Effective Agile Marketing
    Today’s marketers must possess a blended skill set that draws from both creative and analytical dimensions. If you are like most, you’ll have a biased towards being “more creative” or “more analytical” However, both dimensions must be leveraged if marketers are to succeed. Agile marketing thrives on blended skill sets, a fusion of creative and analytical talents.
  • BIZNOLOGY  |  THURSDAY, MARCH 12, 2015
    [Analytics] Aided by Big Data… location is everything!
    I now know that there are location intelligence programs that combine different data streams and analytics to help guide the placement of business locations. Location intelligence takes business intelligence to another level by infusing reports and dashboards with better visualization and analytical capabilities. Last year one of my Marketing students approached me for advice about a new business opportunity that she was considering.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Analytics] Get & Keep Customers with iPhone Apps
    Analytics Pro. With Analytics Pro, you can easily track website visitors, top content and the source of referrals. The app, though it’s $6.99, is a nicely bundled mobile package of Google Analytics and can report on multiple Google Analytics accounts. We’re pleased to submit this guest post by Henry Fitzgerald. Thanks, Henry. We’re big believers in mobile.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Analytics] Marketing’s Broken Foundation: Measurement
    Data is the foundation for analytics. Analytics is the foundation for marketing driven by data and insights. When you start with bad data, you get erroneous insights and your marketing goes in the wrong direction. A recent research result from ITSMA and Vision Edge Marketing is eye opening. Even though the importance of starting with good data should be obvious, B2B marketers are analyzing and optimizing marketing from a broken foundation.
  • THE POINT  |  MONDAY, MAY 14, 2012
    [Analytics] New Report Confirms Immaturity of Most Marketing Automation Deployments
    Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates. A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.
  • VIDYARD  |  MONDAY, OCTOBER 31, 2016
    [Analytics] Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
    Vidyard achieved the highest score for current offerings among all participants in the report, landing highest possible score for 23 of the 39 criteria, including administration, syndication and distribution features, sales enablement workflows, enterprise application integrations, reporting and analytics, global support and security. Report finds “more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects”.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Analytics] The Top 9 Ways To Increase Your Reach With Paid Social
    While reviewing your analytics, if you see a post that could use some extra eyeballs or could potentially go viral based on the current organic reach, click the Boost Post button and you’ll be shown audience targeting, scheduling and budgeting options you can choose from to promote your posts. You can click on a tweet’s Analytics, which will show you its activity and an option to “Promote your Tweet.” In recent years, organic reach for top social networks has consistently declined.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Analytics] Where to Learn Excel: The 10 Best Resources on the Internet
    Web Analytics Data Expert Annie Cushing created a blog called Annielytics, which includes both a website and a YouTube channel. But don't let the punny name fool you: Cushings' YouTube channel is chock full of really good, specific, and in-depth web analytics tips. While the content here isn't all Excel-related -- a lot of it is about Google Analytics, for example -- she does have some really good video tutorials for Excel.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics] Are Smartphones Making Us Stupid?
    I am a digital and B2B marketer with a background in online media and analytics. Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Even during meetings, or maybe especially during meetings. But our attention is rarely complete. Few people schedule smartphone time the way they schedule work time.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Analytics] The Future of Chatbots in Marketing [YouTube Live Event]
    As Chief Analytics Officer and VP of Product, Colin employs data to drive better decision making across businesses of all sizes, including high-growth start-ups & large corporations. Prior to Slack, he helped build Twitter's analytics products & quick promote tool for small businesses. In the world of tech, there has been a lot of news about the rise of chatbots and why people should care.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 26, 2015
    [Analytics] How to Integrate Video into Your Facebook Marketing
    Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Facebook’s latest algorithm update is likely in response to two things: perhaps a back-handed response to page owners trying to game the system by constantly posting photos, or moreso a push aligning with Facebook’s shift […]. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 2, 2010
    [Analytics] Oracle Buys ATG: Bad News for Marketing Automation?
    Since Oracle is already strong in offline ERM and offline analytics, ATG leaves Oracle just one slice short of a pie. In other words, Oracle needs a Web analytics product. So… Oracle bought ATG today for $6.00 per share or, as the press release puts it with charming nonchalance, “approximately $1.0 billion”. I can’t exactly say I told you so, since this particular pairing never crossed my mind.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Analytics] The Death of Desktop, in 5 Charts
    Earlier this month, comScore, a media analytics company, released its annual report on cross-platform media usage. Last year, the five major players of the PC industry—Dell, Microsoft, Lenovo, Intel, and Hewlett-Packard—joined forces on an ad campaign to promote the advantages of desktop computers. It was nothing short of cringe-worthy. The tagline “PC Does What?”
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Analytics] The Role of Marketing in B2B – What Should It Be?
    It comes from the rigors of analytics, message testing and keyword analysis. The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. In a product-driven firm, the engineers are in-charge.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] You’re Blogging It Wrong: 5 Common Content Mistakes
    Consider your blogging strategy to be a way to bring in new visitors and turn them into returning visitors willing to share your content with others, listen to what matters to your audience, don’t try too hard to write original topics for every post, learn from your past analytics, and value what you do for what it is. We have all heard about how to use the right keywords and how to keep an editorial calendar enough times to know the blogging basics, but that’s not all that goes into it.
  • ANNUITAS  |  TUESDAY, JUNE 2, 2015
    [Analytics] 3 Major Marketing Automation Misconceptions
    In recent years, these platforms have taken an impressive turn to encompass everything from lead scoring to progressive profiling, while still enabling extensive nurture programs based on targeted database segmentation.When used to their full potential, today’s platforms allow brands the ability to expand the reach of their content, provide a greater impact on their audience, improve conversion rates, and prove return on investment to the C-Suite with sophisticated analytics and reporting.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 13, 2011
    [Analytics] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
    Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization), marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results. There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Analytics] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    Analytics Tools. 16) YouTube Analytics - With YouTube Analytics -- which they revamped about a year ago -- marketers can measure the effectiveness of their videos just like any other content they create. Whether you're using Sources or some other analytics software, we love being able to see where our site traffic is coming from, how it compares to past months, and whether any specific channels are totally rocking -- or totally tanking. Happy Thanksgiving, everyone!
  • ANNUITAS  |  THURSDAY, MARCH 10, 2016
    [Analytics] Sales Enablement Danger
    We hear these grandiose promises to save time and sales drive productivity by expanding CRM functionality with things like: integrated proposal automation, content delivery, lead scoring, predictive analytics and data visualization. I am a huge proponent of utilizing innovative technologies to streamline business processes and I am fascinated by the history of technology. In fact, just this weekend, the inventor of email, Ray Tomlinson and the use of “@” passed away.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] Digital Marketing – What Are The Top Goals And Challenges?
    Web analytics. Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 11, 2016
    [Analytics] How Brand Storytelling Redefines the Marketing Budget
    Time from concept to completion on promotional material often becomes longer, audience interaction and nurture becomes paramount, analytical approaches have to take a step to the left, and the marketing budget is completely flipped on its head. Marketers love their processes. These structures help define where we are, where we need to go, and often provide guidance as to how we get there.
  • SYNECORE  |  THURSDAY, APRIL 17, 2014
    [Analytics] How to Transform Yourself into a Marketing Technologist
    In an age where virtually every marketing initiative is quantifiable, having a basic grounding in statistics, logic and analytics will help you meaningfully interpret data so you are better able to translate your findings into actions that will refine existing campaigns and shape new ones. I am writing this post as a call to action for marketers of all ages and professional dispositions. Here’s the crux of my argument.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] Four reasons why traditional book publishing is dying (and what’s next)
    gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Analytics] What Does the Future Hold for Agencies? 3 Leaders Weigh In
    Also like modern marketers, the best agencies will be able to work across all integrated sales and marketing channels, and do so from planning to execution to data analytics – to help customers solve their business and marketing challenges. With the increase in tracking, analytics, and customer acquisition attribution there is much more accountability around what is working and what is not with marketing and sales efforts. Do you remember what agencies looked like five years ago?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Analytics] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Santi Subotovsky identifies “five key elements of an effective content marketing strategy, along with a list of applications to help marketers execute on each element,” from content curation and creation through workflow management (where “platforms such as Kapost and Zerys can help”) and analytics.
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Analytics] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    Take the time to understand the analytical tools at your disposal on whichever social platforms you advertise, and then use them on a consistent basis. Like the other social networks, Twitter offers robust targeting capabilities, a host of free analytics tools to measure campaign performance, and a raft of case studies highlighting how other businesses have used Twitter Ads to reach their campaign goals.
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Analytics] Online Display Advertising, Targeting, and Capturing Leads
    Then, when tracking results via Google Analytics or similar, review not just the last interaction conversions, but how display contributes to conversions from other channels (multi-channel funnel reports). . A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Analytics] Social Pro | A New Way for Staffing Firms to Use Social Media
    A content developer that has a strong analytics background to understand what type of articles were successful in the past and a futuristic outlook to forecast what will be successful in the months to come. Custom call-to-action banners connected to Google Analytics to track conversion rates. To build a truly elite social media marketing strategy that generates more job applications and sales leads requires the combined effort of a lot of great minds.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Social Analytics By adding tracking to the social sharing and applications, you can get insight into who shares your content, your social conversion rates, how much “social lift” you are getting from your campaigns, and the impact of social on your bottom line.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 5, 2016
    [Analytics] Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
    Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. Or maybe, like me, you’ve decided that getting marketers to think in terms of accounts is a modest but real change whose true significance is that it finally aligns marketers with how the way salespeople have worked all along.
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