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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] Impostor Syndrome: How I finally learned I was smart
    They send me emails with their Google Analytics metrics to show me how their influence has grown. They send me emails with their Google Analytics metrics to show me how their influence has grown. By Betsy Kent, {grow} Community Member. For nine years, the competition on the Internet kept me from knowing that I was smart. And I had it.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 16, 2010
    [Analytics] Unified Marketing: Buzzword or Bellwether?
    About the Author: Kenyon Blunt is the CEO of the database marketing analytics firm:  SIGMA Marketing Group. Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. However, putting that into practice is a whole different story (check out some of the related Fifth Gear posts under Related Articles.). What happens? 
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Analytics] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    Behavioral analytics and lead scoring. Predictive analytics. Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Topic #1. Topic #2. link].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    The shift is a result of the evolution of CRM, marketing automation, cross-channel analytics, and data management. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Formerly “Ad:Tech”, the new conference moniker is less about “ads” and more about Digital Marketing Technology.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 10, 2013
    [Analytics] 5 Ways to Boost Your Marketing Accountability and Credibility
    This inquisitive, analytic mind-set will also help increase accountability. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Kristine Steuart , CEO and Co-Founder at Allocadia, where the team has learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead.
  • CLIENT BRIDGE  |  TUESDAY, JANUARY 31, 2012
    [Analytics] Marketing Trends of 2012
    The Value of Analytics Businesses will look to clarify and streamline their marketing data and adapt their content according to live viewer response. What will the year ahead hold for marketing professionals? From Jeff Bullas, here are his predictions for the top ten marketing trends of 2012. View Original Article
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] eMagine’s Employee Spotlight: Allie Viau
    spend my days digging through data in Analytics, talking to clients about their on-site and off-site optimization strategies, and doing research to stay on top of industry trends and changes. My advice would be to do research and be aware of current best practices, as well as to become very comfortable using Google Analytics.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Analytics] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    After your content is launched and promoted across your marketing channels, you’ll need to have marketing analytics in place that measure the success of your ebooks. At age 11, I dreamed of being an editor at a major magazine. my dad. Well, sort of. And week after week, I have the satisfaction of publishing ebooks. creating an ebook.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Analytics] The Most Important Marketing Metrics
    He predicted that soon we will see more marketing departments adding predictive analytics and data scientists to today’s dashboard capabilities. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? It is not the creatives who will delivering reports to the C-Suite. Strategy
  • LOOPFUSE  |  MONDAY, OCTOBER 17, 2011
    [Analytics] Marketing Automation Blueprint - The Ultimate "How To" Guide
    Marketing automation tools all have powerful reporting features to compliment the good work you’re probably already doing with web analytics software and your CRM. This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. You can connect with Tom on Linkedin or follow him on Twitter @opsview.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 29, 2015
    [Analytics] 10 Marketing Leaders Distinguished by Industry Expertise
    Industry: Analytics & Business Intelligence: Business intelligence research shows that the majority of Best-in-Class organizations (79%) have an executive level champion for data strategy. How important is integrity in marketing? Name: Elissa Fink, CMO of Tableau Software. You can follow her on Twitter via: @ElissaFink. Industry: Retail.
  • SYNECORE  |  THURSDAY, NOVEMBER 27, 2014
    [Analytics] A Thanksgiving Prayer for Digital Marketers
    Big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. As we enter another Thanksgiving holiday, we digital marketers have a lot to be thankful for. This presents a challenge for both marketing employers and educators.”. GobbleGobble.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JULY 18, 2013
    [Analytics] For Freelancers: Reinforce Your Personal Brand with Disqus
    It’s one of Google Analytic’s Data Hub Partners. Within Google Analytics, I’ve been paying more attention to the Social report that Google rolled out last year. love it because it’s so easy to use — both as a publisher and as a person who leaves comments. It helps build your personal brand. It saves time.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 5, 2010
    [Analytics] Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How
    Leslie: There are lots of tools available – for example, Google Analytics to see when people drop off your site, which keywords are used, etc. Yet marketers need to review their analytics regularly as it informs what they should produce next. How did you decide on an infographic as a way to represent the framework? Stay tuned.
  • NUSPARK  |  SUNDAY, OCTOBER 21, 2012
    [Analytics] Targeting B2B Companies with Online Display and Social Media Advertising
    Like all ad campaigns, they need to be tagged for analytics, measured, optimized, and have clear conversion goals in mind.  As always, must test. .  . The keys to effective banner advertising campaigns are targeting, message, and efficient pricing models. . Really. . Why would you want to target individual firms? LINKEDIN. FACEBOOK.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 14, 2011
    [Analytics] Email Adoption High But Lacking Best Practices
    The report concludes with some advice for email marketers to get more out of their programs, suggesting them to: Invest in Analytics. A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Best Practices in Email Marketing. Marketing Budgets and Email Effectiveness.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 7, 2011
    [Analytics] 7 Ways to Take Your B2B Marketing Mobile
    Review your analytics. Understand if mobile is impacting your marketing and make decisions based on analytics. Within the last few years, the use of mobile technology in the workplace has risen dramatically. So how should your business plan for the impact of mobile on B2B marketing? 1. Provide mobile-friendly marketing content.
  • SAZBEAN  |  MONDAY, JUNE 21, 2010
    [Analytics] Review: TweetShare for Sharing Files & Creating Discussions via Twitter
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). Let’s say you took a picture at a conference and you wanted to get feedback about it. What do you think? Have you used TweetShare?
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Analytics] 4 Steps to B2B SEO Accountability
    Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Why do my Bing adgroups show a DRAFT status? Not so.
  • AD YOUR COMMENT HERE  |  TUESDAY, DECEMBER 6, 2011
    [Analytics] HubSpot Launches New Marketing Grader Tool
    Taking the concept of website grading a step further, Marketing Grader evaluates performance at the “top of the funnel” (the ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things). Lead Generation).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 20, 2011
    [Analytics] Useful Tips from Inbound Marketing Summit and Hubspot User Group
    I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes. Sorry Youngme, but I still detest IKEA. and 4 to 6 p.m.;
  • BLOG MY CALLS  |  MONDAY, APRIL 22, 2013
    [Analytics] 5 Most Controversial Marketing Blogs We've Ever Written
    We write about call tracking , marketing ROI , email marketing, content marketing, marketing analytics, and anything else marketing related. But, it does work. 2) Conversation Analytics Beta: The Future of Call Tracking. We wrote this blog about our Beta period of Conversation Analytics. Some blogs been pretty bland.
  • HUBSPOT  |  MONDAY, SEPTEMBER 3, 2012
    [Analytics] A Marketer's Guide to Complying With EU Cookie Laws
    Remember when web and marketing analytics were just about measuring the number of times your page loaded? We've come a long way, baby. What hogwash. Now, marketers can barely survive without detailed reports on how visitors are actually using their website. But with great power comes great responsibility. What does the law actually say?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 6, 2013
    [Analytics] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    Here is a  quick reference  for accessing this information in Google Analytics. Track events such as social media click-thru’s, video views, and file downloads via Google Analytics. A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Analytics] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    Use YouTube's Extensive Analytics. YouTube has a ton of beneficial analytics for marketers, including views, subscribers, demographics, and audience retention. For marketers this is important to know because it will affect the analytics that show the success (or failure) of your video. Get Analytics on Your Instagram Usage.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 26, 2012
    [Analytics] Proven Tactics to Increase Blog Traffic
    Install Analytics and Pay Attention to the Results. Thanks to Christopher S. Penn and his newsletter  I read this amazing post by SEOmoz  on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with.
  • LOOPFUSE  |  TUESDAY, JANUARY 8, 2013
    [Analytics] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
    Nearstream is a B2B social lead generation product that identifies on-line demand signals.  By applying intent detection, automated follow up, and analytics, companies are able to take advantage of social media to acquire new customers.  Nearstream We are excited to announce that LoopFuse and Nearstream are merging into one company.
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Analytics] Blogging Metrics: How to Find and Apply Actionable Intelligence
    Companies which use blogging metrics and analytics are, on average, 5-6% more profitable than their competitors. Web-based analytics are something of a floatation device for modern marketers. We’ve outlined some of the most powerful analytics below, as well as offered insight on how to track them, and affect positive change: 1.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 22, 2010
    [Analytics] Why Lead Management Automation Really Matters
    We have fewer and fewer outlets to do the heavy lifting of thought leadership for us by featuring our subject matter experts in in-depth analytical articles. We should care more about lead management automation in B2B marketing. Maybe we don’t care enough because we’re focusing on the wrong reasons for doing it. It just won’t scale.
  • SAZBEAN  |  TUESDAY, MARCH 4, 2014
    [Analytics] Developing Your Marketing Strategy: There’s an App for That.
    As if that simplicity wasn’t enough, Hootsuite also allows you to create client reports detailing the analytics of each social platform’s performance. The Facebook app will track your page’s analytics on the go and, more importantly, will allow you to interact immediately with perspective customers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 2, 2014
    [Analytics] Why Emotion Matters in B2B Marketing
    Behavioral analytics can help add context, Albee says, "but personas will help infuse meaning into your marketing." Editor's Note: Today's post comes courtesy of Chuck Green , a marketing and business writer for the past 30 years. "A trigger causes people to pay attention and remember. It's a lot of hand holding."
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Analytics] A Lead Generation Plan Begins With Content Marketing Strategy
    Preparing ongoing reports and make recommendations based on Adwords/Analytics results. No matter what our final strategy is, we’ll make sure Google Analytics is implemented so that we can track how your website is used by visitors.  Our approach to lead generation beings with a message strategy. In essence, this is what we do.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Analytics] A Lead Generation Plan Begins With Content Marketing Strategy
    Preparing ongoing reports and make recommendations based on Adwords/Analytics results. No matter what our final strategy is, we’ll make sure Google Analytics is implemented so that we can track how your website is used by visitors.  Our approach to lead generation beings with a message strategy. In essence, this is what we do.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics] People Visit Our Site 12+ Times Before They Buy Call Tracking
    We ran 90 days worth of data in Google Analytics and found the following: - 50.79% of the total number of a specific type of new account in December visited the site FOR THE FIRST TIME 12-30 days prior to purchasing. does demonstrate the power of Google Analytics and metrics generally. Hopefully this is instructive for you as well.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Analytics] The Role of Marketing in B2B – What Should It Be?
    It comes from the rigors of analytics, message testing and keyword analysis. The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. Lead innovation.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Analytics] Building a Kick-Ass Social Media Dashboard
    Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking  followers, fans, sentiment, etc. Referring Traffic from Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Analytics] Why marketing doesn’t suck
    Today, with the digital tools and analytics at our disposal, the profession has never been more interesting or more important. I am a marketer and I’m proud of it. Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. How about you?
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 28, 2015
    [Analytics] 5 Steps To A Real-Time Content Desk
    Friday – The Analytics: Perform a weekly assessment of winners and losers. I don’t think I’ll get too many opinions to the contrary when I suggest that effective marketing is getting harder every day. conversion rate. Television ads have been all but eradicated by the DVR. So what can you do to insert your brand into a welcome conversation?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Analytics] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    separate analytical database is especially important for advanced analytics in general and for revenue management reports in particular. Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Analytics] A New Way to Understand Your Social Media Audience
    Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. I’m excited to see my digital media and data background combine with social media measurement to attempt to answer these questions. And you hit a fundamental disconnect. 40% of clicks are from micro companies.
  • VIDYARD  |  WEDNESDAY, JULY 22, 2015
    [Analytics] Vidyard Announces 2015 Video Marketing Awards to Honor Innovative Use of Video Content
    Kitchener, Ontario – July 22, 2015 –  Vidyard, the video marketing and analytics leader, today announced the 2015 Video Marketing Awards (VMAs) to recognize organizations and individual marketers using video content and video analytics to drive revenue and boost marketing results. 6-7 in San Francisco. Entries are due by Aug.
  • INBLURBS  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
    Analytics. By this analytics tool you get a clear picture what going on, on your company page. LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US. LinkedIn offers a wide toolset of features to get seen from future business partners. To list all of them would lead to far.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JUNE 8, 2012
    [Analytics] Climb the B2B Prospecting Ladder for the Best Affinity Partners
    About the Author: Kenyon Blunt is the CEO of the marketing analytics firm:  SIGMA Marketing Group. Affinity Marketing Analytics b2b Segmentation Affinity Partner Marketing Affinity Prospecting B2B Prospecting Kenyon BluntKenyon Blunt. First, there is no single master list of potential affinity partners. Credit unions. Unions.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Analytics] Posting Video Content Online: 5 Essential Considerations
    The critical thing to do before you post your video is to have analytics in place that allows you to measure as many of the criteria as possible. With analytics collecting valuable data on a daily basis, you have an opportunity to use this to feed back into both your strategy for promoting the video, and your wider content marketing strategy.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [Analytics] Seven of the Best Guides to Marketing with Pinterest of 2012
    While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. So, is Pinterest worthwhile for business marketing? Does it really help with SEO?
  • VIEWPOINT  |  THURSDAY, MAY 7, 2015
    [Analytics] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
    By leveraging business intelligence and analytics solutions such as Lattice Engines, sales organizations are able to know precisely what targets they want to go after. It’s 2015. The marketing word of the year is Nurture. Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. Voice nurturing!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Analytics] 4 Inspiring Content Marketing Takeaways From Author Andrew Davis
    ” According to NOVA special on PBS the company has seen a 20% growth in Q1 in analytics business – as IBM invested to prove leadership applications for clients. Check out this “Search for meatloaf” that highlights our typical pattern to purchase (there’s nothing consistent about it!). How do you do so?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Analytics] Is Empathy The Secret Ingredient To A Social Business
    have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “ share of conversations.” What separates a social business from a “regular” business? ” But I’m not sure that is enough. What is a Social Business?
  • MARKETING INTERACTIONS  |  SATURDAY, APRIL 27, 2013
    [Analytics] The B2B Website Audience Litmus Test
    Develop possible scenarios across channels they frequent and determine how best to connect the dots (your website analytics can help with this, so can social media monitoring). Just because your company serves a range of people, titles, and roles, doesn't mean that they all use your website—or ever will. Why not? CXOs are: Too busy.
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Analytics] Four Key Questions to Address in Strategizing for 2015 Search Marketing
    Daily activities include monitoring paid search spend, keywords, and reviewing traffic in Google Analytics. It’s the time of year when we B2B marketers spend our days diligently planning, strategizing, and budgeting for the New Year. This report should include spend by quarter, by network. Did you spend too much on Bing, or another network?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Analytics] How to Create a #Winning Content Marketing Campaign
    Analytics. There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. e. Create goals in your web analytics tool to check which content is generating leads for your business.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Analytics] Successful Social Business Pilot Projects: Benefits of Starting Small
    This is also the case if you want to start implementing analytics or ROI processes, for instance: there is a lot that will surface. In a previous post I looked at how the ‘people and process’ part matters before all in what we call social business (WIIFM, speaking the same language, common intended benefits, etc.).
  • WORKFACE  |  SATURDAY, JUNE 16, 2012
    [Analytics] Marketers Prepare - The Future of the Web is Anonymous
    Imagine the only piece of data in your Google Analytics account will show the number of visitors, and NOTHING else. Far less analytical data being collected. I remember the late 1980's Internet (pre-browser days) when I would connect via the telelphone line in my home with a Hayes Smartmodem. BTW- that's nearly 40% of the 2.3
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Analytics] A sustainable process for optimized content marketing and brand publishing
    Start getting these marketing stakeholders involved in the editorial process by creating an editorial board consisting of them as well as content producers and any analytic stakeholders or other agency representatives you deem necessary. Utilize analytics, SEO, PPC, buyer persona, and email data. It’s a common challenge.
  • VOICE-BASED MARKETING  |  TUESDAY, MAY 13, 2014
    [Analytics] The Ifbyphone 2014 State of Marketing Measurement Survey: Mobile Marketers Setting High Standards
    Analytics in the Future. To gather the appropriate metrics to meet CEO demands, modern marketers are filling their toolkits with a mixture of technologies including: Web analytics. It’s that time of year again! Spring has sprung! Birds are chirping, flowers are blooming, and marketing channels are being measured one-by-one.
  • SYNECORE  |  FRIDAY, MAY 1, 2015
    [Analytics] Is Social Advertising Subverting Social Media Marketing?
    According to a recent report issued by Strategy Analytics , ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. billion, and now accounts for 11% of global digital ad spend. billion in 2015.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Analytics] You have a new match! Online dating tips for the B2B inbound marketer
    But over time, however, be sure to use data and analytics tools such as Google Analytics , or methods such as surveys or A/B testing , to refine those assumptions. Back on the market or going to market? Hot tips from Earnest! That’s a huge number of people using the Internet as means of looking for a partner (or a bit of ‘fun’).
  • BLOG MY CALLS  |  WEDNESDAY, MAY 8, 2013
    [Analytics] The Big Hole in Your Marketing Metrics, Call Tracking Fills It
    Marketers know where to get their online marketing analytics. But, more importantly perhaps, advanced call tracking uses Conversation Analytics to track what happens during the call. No one likes a big hole. No one. If you have a big hole in your yard, you try to fill it. If you have a big hole in your tire, your tire goes flat.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 9, 2015
    [Analytics] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    Each network has it’s own form of analytics that should be monitored month over month, along with tracking referral traffic from social media growth in Google Analytics, and lastly any paid advertising conversions. #1 Biting off more than you can chew. Well you obviously need to get a piece of the action, right?! Of course not!
  • BIZNOLOGY  |  MONDAY, FEBRUARY 2, 2015
    [Analytics] Does your marketing automation use machine learning?
    They are creating offers targeted to their key segments and they are using analytics to choose the winners and their roadmap for 2015 shows how they integrate MAT (that’s cool-talk for marketing automation) with their CRM system (that’s cool-talk for, uh, a CRM system). But there is one old trick that never seems to wear out.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 30, 2012
    [Analytics] Web Form Innovation Shows Big Gains, Report Shows
    Austin, TX (PRWEB) October 30, 2012  — ReachForce announced that  B2B lead data enrichment of web forms  produced huge marketing and sales performance gains including a 20-day reduction in the time needed to build a complete prospect profile and a 40% increase in sales pipeline. Marketing Automation B2B Lead Data eloqua
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 22, 2014
    [Analytics] The 4 Ways You Are Sabotaging Your Email Marketing
    Most companies are generating large pools of customer information thanks to the availability of marketing automation and analytics technologies that gather, report, and optimize information constantly. Let me just put this out there: I don’t think you are running a bad email marketing campaign. Email marketing is a delicate practice. moments.
  • INSIGHTIQ BLOG  |  WEDNESDAY, OCTOBER 17, 2012
    [Analytics] Designing Effective KPI Dashboards - Part I
    Quick wins could come in the form of a data strategy, an analytic sandbox environment, a predictive model, or a data visualization/reporting tool to derive and serve up your ideal metrics. In many cases, you may already have all the data available and just need a modest investment to yield significant results. Think hierarchy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 21, 2013
    [Analytics] 8 Great Apps to Save You Time Every Day
    Features include custom scheduling on a per-post basis, a customizable overall posting schedule, the ability to link multiple social accounts, and detailed analytics that can help you figure out which type of content and which posting times work best for your audience. By Kerry Gorgone {grow} Contributing Columinst. How to cope? Trello.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Analytics] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    The results might surprise you, but that’s OK because blogging is an iterative practice where what you’re doing becomes informed by data and analytics. But with closed-loop marketing analytics, you can determine which blog posts are not only generating the most leads, but also which of those leads are converting into customers.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Analytics] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Over the years, Yesware has also expanded to offer the possibility for email reminders, custom email templates, and analytics and reports on sales team inbox activity including email opens and response rates. As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Analytics] 5 Ways To Battle Increasing Pressure on Marketing
    ” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. The efficacy of this spending is under deep scrutiny. Can marketers deliver amid ongoing performance pressures?” ” .
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] Why VBMA is the Robin to Your Batman
    Marketing automation, CRMs, web analytics, bid management, or any other platform might be the Batman swooping in to save the day, but they cant truly succeed without their trusty sidekick, voice-based marketing automation (VBMA). Every hero needs a sidekick. similar pairing is taking over the world of marketing. Smooth your rough edges.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Analytics] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    seat at the biggest table: A key element of Gavin’s acronym is Analytics Gavin states, “And the interesting thing is that thanks to the power of the  analytics that we’ve been given, we can actually start to understand the impact marketing has on the business, rather than these fuzzy metrics like reach and frequency and so on.
  • CHRIS KOCH  |  TUESDAY, DECEMBER 28, 2010
    [Analytics] 15 things marketers should stop doing and thinking in 2011
    Analytics can wait. You need people who know how to create analytical processes and algorithms and all that stuff. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Dude, this stuff isn’t heroin, okay? Filtered conversation reduces risk.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Analytics] 7 Ways to Get Better Results from Your B2B eNewsletter
    Short of that, make sure you use your email analytics to gain intelligence on popular subjects, best days and times to send email, click through rates and more. You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1.
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Analytics] Best Twitter Tips, Tools and Tactics of 2011
    The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. How Twitter Web Analytics Will Help Your Business by PCWorld. Angela West looks at how Twitter analytics (based on their acquisition of BackType ) work and the key benefits they provide to business users. Nearly 3/4 of active Twitter users are bloggers.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Analytics] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Conducting analytical projects to improve blog strategies/tactics. An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. Proficient in web analytics and keyword tools. Analytics. I've written my share of blog posts about content marketing. mean, where do I start? Not bad.
  • NUSPARK  |  SUNDAY, DECEMBER 18, 2011
    [Analytics] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
    Analytics packages do this all the time to measure website performance.  DemandBase integrates with Analytics packages and Salesforce as well, allowing you to track website activity of classifications of companies.  There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. 
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Analytics] Can We Save Twitter From Ourselves?
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. What Will Normal Be?
  • VOICE-BASED MARKETING  |  MONDAY, JULY 29, 2013
    [Analytics] The Fashionable Guide to VBMA Application Integrations
    The same is true for integrations as they pertain to your CRM, web analytics, and other applications. Universal Google Analytics: The Project Runway of Your Marketing. Universal Analytics integration is like going on What Not to Wear or Project Runway with your marketing. Check out this free webinar on Universal Analytics.
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Making the Most of Social Media Analytics  (ReadWriteWeb). Using Google Analytics to Meaure Social Media Effectiveness  (Practical eCommerce). Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom  (ProBlogger). Who is Using Twitter and Why?
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 2, 2011
    [Analytics] Remove the Barriers to Strategic Planning in B2B Marketing
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. There are four barriers I frequently see that keep companies from adopting effective strategic planning.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 27, 2012
    [Analytics] Dell To Resell Pardot Marketing Automation
    Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. That is some pretty good company to keep.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 22, 2012
    [Analytics] How to Get The Most Out of Paid Twitter Ads
    Within the analytics tool in Twitter you can see which tweet provided the most clicks and had the highest conversion. by Christina Pappas | Tweet this I have to admit I wasn’t immediately convinced that paid ads would work for B2B. But success I’ve seen through Twitter changed my mind. Take Advantage of Every Update. It’s free!
  • SYNECORE  |  WEDNESDAY, MARCH 5, 2014
    [Analytics] Smarketing: The Guide To Lead Conversion!
    Run analytics on every aspect of your business, including lead opportunites that were both successful and unsuccessful to look back on to improve both sales and marketing’s overall process in the future. Merging sales and marketing teams is kind of like wearing polka dots and plaid. They just don’t go. Closed-Loop Reporting. Follow The Data.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 19, 2011
    [Analytics] 5 Islands On The Revenue Performance Management Journey
    Analytics Island. Collect analytics, benchmarks and reports that demonstrate your impact to the bottom line. by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. Sponsorship Isle. Share email.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [Analytics] HubSpot Expands Its Services But Stays Focused on Small Business
    Web analytics, social media and CRM integration seem roughly equivalent. Summary: HubSpot has continued to grow its customer base and expand its product. It's looking more like a conventional small-business marketing automation system every day. You have to admire a company that defines a clear strategy and methodically executes it.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 17, 2010
    [Analytics] LoopFuse Captures More Web Traffic Data
    Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. This enables much quicker response to ad hoc queries and, should eventually support the time-based views needed for trends and stage analytics. These features are certainly useful.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Analytics] 11 Lesser-Known LinkedIn Features You Should Be Using
    This video will show you how to use it: For your business: 7) Create a company page, Use the Showcase Pages & Review Your Analytics. Another great feature of the company page is the ability to collect insightful analytics regarding the level of engagement for individual posts, trends across key metrics and follower demographics.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 11, 2013
    [Analytics] 4 Basic Call Tracking Metrics for Local Businesses
    IBM says that companies that use analytics to make decisions make 40% more money than companies that don''t. If you use analytics to make decisions you''ll make more money than your competitors that dont''. Local businesses care about phone calls. They care about phone calls alot. Long story short: calls matter. It''s that simple.
  • BLOG MY CALLS  |  THURSDAY, APRIL 24, 2014
    [Analytics] Q&A with the New LogMyCalls VP of Sales, Karl Clegg
    What was your reaction when you learned about the capabilities of Conversation Analytics? Marketing companies and ad agencies are clearly a sweet spot but I can see other areas where LogMyCalls and specifically Conversation Analytics can play a huge part in increasing ROI for both small and large organizations. What do you do for fun?
  • SAZBEAN  |  SATURDAY, MAY 11, 2013
    [Analytics] Top Internet strategy, marketing and technology links for the week of May 12, 2013
    Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
  • SAZBEAN  |  SATURDAY, MAY 12, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of May 12, 2012
    Google Analytics Adds Backlinks Tracking to Social Reports  (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of May 12, 2012… 3 Common Small Business Pricing Mistakes  (Small Biz Trends). Social Business: Where It’s Been & Where It’s Going  (Logic + Emotion).
  • SAZBEAN  |  SATURDAY, FEBRUARY 4, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of February 4, 2012
    Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments (eMagine). Here are the top Internet strategy, marketing and technology links for the week of February 4, 2012…  . Infographic: How To Get More Twitter Traffic  (Digital Buzz Blog). Launching a Social Command Center (Without The Center) (Future Lab). SEOmoz).
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Analytics] Don't Miss Out! Catch Up on This Week's Most Shared Content
    This post offers a nice little cheat sheet of web traffic terms to help you truly understand what’s what so you can interpret your website analytics correctly and make well-informed decisions about your traffic data. Read this blog post to learn all about this new analytics tool and how it can be used to optimize your Twitter strategy.
  • VIEWPOINT  |  THURSDAY, MAY 5, 2011
    [Analytics] Revenue Performance Management: Doing For Revenue What ERP Does For Ops?
    CRM unites areas like sales force automation, lead management, customer service, and analytics. RPM is being positioned in a similar way: a strategy, an application, analytics, and integration that bring together demand generation, marketing automation, lead nurturing, and lead management to measure, manage, and drive top line revenue growth.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Analytics] Get ready. Social scoring will change your life.
    By the end of the year, Twitter said their new analytics will provide influence scores for every user. There is an interesting, and perhaps alarming, trend brewing on the social media scene.  People are now curating lists of the most influential bloggers by Klout score. OK, first I need to get this out of my system. This CREEPS ME OUT.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JUNE 13, 2012
    [Analytics] What’s Customer Engagement Again? And How Do You Stack Up?
    And “profitable” doesn’t mean tallying up sales at the end of the quarter—customer engagement involves complex customer analytics that are generally applied to maximize long term customer value. At a high level, there are 3 core components to success: 1) Strategy and analytics; 2) Data & Technology and 3) Organization & Process.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 21, 2009
    [Analytics] Aprimo Marketing Studio Expands the Scope of Marketing Automation
    These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. I've summarized this in the following table.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [Analytics] What exactly is a social graph?
    One of my biggest pet peeves is in Web Analytics, where we’ve got names for page views, impressions, e-mail opens, and who knows what else, when they all answer the question, “Did someone see what I did?” ” We make it really complicated to get that simple answer. My latest favorite term is the social graph. People.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Analytics] How to Monitor and Improve Your Site's Load Time
    You can use Google Analytics to help you monitor page load times across devices, locations, and operating systems. Simply open your Google Analytics account -- click on ''Behavior'', then ''Site Speed'', and then start in the ''Overview'' section. Have you ever done a Google search? Silly question, of course you have! Sound familiar?
  • INSIGHTIQ BLOG  |  MONDAY, MAY 2, 2011
    [Analytics] B2B Sales and Marketing Alignment: Steps to Getting There
    It's amazing how often I hear people speak about this topic. And I have worked in companies where there is tight alignment - luckily, this is the case here at Quaero - and others where no true relationship between Sales and Marketing existed. This brings me back to that Sales and Marketing alignment issue since it's really the same thing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] 3 Ways Marketing Automation is Like an 80?s Movie
    Marketing automation enables analytical thinking and data-driven decision making that has never before been available to marketing to this extent, and successful marketers are taking advantage of the ability to add science to art. by Amy Bills | Tweet this Doc Brown , thought leader? After all, was nothing if not a thought leader, right?
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [Analytics] 5 Fresh B2B Marketing Stats & What They Mean to You
    With analytics, call tracking solutions, and marketing automation systems, it’s not a “How do I measure?” One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ). Incentivize.
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