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  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 7, 2014
    [Analytics] The Friday Marketing RANT: Hey Dumb Marketer.USE YOUR DATA!
    There are approximately 8,978,367 marketing analytics tools on the market. You can measure everything from call analytics and web analytics, to conversion rate optimization and social media success. They ignore the analytics. They ignore the web analytics or the call tracking data or whatever. Wrong.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] Good News for Creepers: LinkedIn Upgrades "Who Viewed Your Profile" Feature
    This is seriously cool stuff that''ll appeal to any of the analytical marketers out there, but again, the Unknown bucket looms large (much like actual Google keyword analytics ). I mean creepers in the most loving way. Some of my best friends are creepers. Ask her, she won''t deny it.). knew they liked me. ). Check out what''s new.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 22, 2011
    [Analytics] Top 10 Industrial Marketing Posts of 2011
    looked at my Google Analytics for the entire year and have selected the top ten blog posts using a combination of Pageviews, Engagement and Social Sharing data to determine the ranking. Not all the posts were written in 2011, one was way back from 2008. That’s the power of inbound marketing with content. And now for the drum roll please….
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 30, 2012
    [Analytics] Web Form Innovation Shows Big Gains, Report Shows
    Austin, TX (PRWEB) October 30, 2012  — ReachForce announced that  B2B lead data enrichment of web forms  produced huge marketing and sales performance gains including a 20-day reduction in the time needed to build a complete prospect profile and a 40% increase in sales pipeline. Marketing Automation B2B Lead Data eloqua
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Analytics] 5 Ways to Analyze Landing Page Data to Generate More Leads
    Ways to Use Landing Page Analytics to Generate More Leads. 1. HubSpot customers can do this through the new Landing Page Analytics graph within HubSpot's Landing Page Tools ; screenshot above. Ever wonder how a landing page you created months ago is performing today? Start tracking the long tail value of your landing pages!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 27, 2012
    [Analytics] New Report Shows UK Marketers Need Focus On Building Pipeline
    While 89% of these top-performing companies are using reporting and analytics through marketing automation , compared to 68% of UK firms. by Sylvia Jensen | Tweet this First, the good news: UK marketers recognize the value of measuring. Most are even doing some form of measurement. Even fewer are tracking it.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Analytics] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Actionly also includes Twitter account management and analytics tools. Proclaim Messenger enables you to easily combine pre-recorded or live video with PowerPoint presentations to produce video email campaigns (with full analytics), one-off video sales emails, or hold live one-to-one or small group video chats. Create video emails?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Analytics] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Senior marketers need to focus on buidling digital skills, analytic skills and yes, social media and personal branding are important too. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy.
  • AD YOUR COMMENT HERE  |  TUESDAY, DECEMBER 6, 2011
    [Analytics] HubSpot Launches New Marketing Grader Tool
    Taking the concept of website grading a step further, Marketing Grader evaluates performance at the “top of the funnel” (the ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things). Lead Generation).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 27, 2011
    [Analytics] The anti-prediction of 2012 social media predictions
    The platform will have to design user interfaces tailored for different market segments … more analytics for geeks, cool new skins for the kids, a larger typeface for the senior crowd. 3) Crowdsourcing goes enterprise. This is the time of year for predictions and it’s all starting to sound like yada-yada to me. Probably you too?
  • VIEWPOINT  |  TUESDAY, NOVEMBER 20, 2012
    [Analytics] PowerViews with Bob Kelly: Redesigning Sales Process Basics
    2013 Changes: Social Media, Mobile, Analytics & Productivity. More pervasive role for analytics, data and information. I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association. Bob earned his MBA from Emory University and his BA from Washington and Lee University. and another 10% in Canada.
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Analytics] How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]
    If you don’t have access to this information, then I absolutely recommend adding tools like Google Analytics and HubSpot’s Marketing Analytics for better tracking and visibility into your website's performance. you want to redesign your website. redesign can be a huge success -- or a total flop. Step 1: Benchmark Your Current Metrics.
  • MARKETING INTERACTIONS  |  WEDNESDAY, NOVEMBER 25, 2009
    [Analytics] Do Your Marketing Emails LIE?
    However, when matched against my analytics for the week specified, the numbers had zero correlation to reality. Every once in a while - as you who read my blog know - I get a bit irked at the irresponsible email practices of companies that play fast and free with their databases. So, here's my latest rant about bad email practices. About.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Analytics] How to Measure the Success of Social Media
    Here are ways to show your firm that it has met each goal: Conversion – Use custom landing pages and web analytics to know where your qualified traffic is coming from and what actions these visitors are taking. It’s easy to hop on the social media bandwagon. “It’s easy.” ” “Anyone can do it.”
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 17, 2012
    [Analytics] Focus On Customers and Run Like Never Before
    The “Run Like Never Before” campaign is aimed at telling the story of innovation – and how SAP’s strength across the categories of  mobile ,  cloud ,  analytics , and  in-memory computing  is bringing the future into focus – today. If you read this blog regularly, you know I write mainly about 2 things. Run with a department of one. Strateg
  • BLOG MY CALLS  |  FRIDAY, MARCH 28, 2014
    [Analytics] LeadsCon 2014: Of Booth Babes, CPL and Call Metrics
    Being seen, building relationships, and finding the right partners is the most important thing. 3) Conversation Analytics is Revolutionary. When someone came by our booth and explained what Conversation Analytics does, they were, quite simply, blown away. No one else is doing anything like Conversation Analytics. Vegas??
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 8, 2014
    [Analytics] The 4 Secrets Call Tracking Providers Don't Want You To Know
    The ease of setup, UI/UX, demographic data, call routing, Whisper Tones, DNI, reports, Webhooks, API, and of course advanced features like Conversation Analytics are all extremely important. For example, if you want data about what happens on the phone, you need to take a look at Conversation Analytics from LogMyCalls. We hate that.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 28, 2013
    [Analytics] Google Research: The 4 Verticals that Get the Most Mobile Calls
    This massive increase in calls argues the case for Conversation Analytics better than we ever could. That''s what Conversation Analytics does. They use Conversation Analytics to track conversions, lead quality and sales performance. Conversation Analytics can do that for you. That''s a big deal. Do it.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Analytics] How to Successfully Launch Your First Marketing Automation Program
    The behavioral analytics included in your automation platform are often the best data sources for deciphering how to segment. Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. He covers gamification, healthcare IT, business intelligence, and other emerging technology.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Analytics] 70 Rising Social Media Stars
    Chris is a significant contributor to the industry’s innovations in analytics and communications. Jason How (Marketing Strategist) — Jason is an up and coming blogger, providing some of the freshest thinking around on practical social media/Facebook marketing, content, strategy and analytics. Go for it. brandabel. Jay_zo.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 3, 2010
    [Analytics] Industrial and B2B Customer Engagement Simplified
    To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Analytics] 3 Ways Marketing Automation Can Make You a Better Marketer
    Better data-based insights: Analytics is where the rubber meets the road on sales and marketing campaigns. Here are some of the ways marketing automation data and analytics suites can help sales and marketing execs optimize performance: Site analytics, including who’s coming to your site, how they got there, and what they did.
  • INBLURBS  |  TUESDAY, SEPTEMBER 6, 2011
    [Analytics] Ten Simple Steps to make Twitter your Business Leads Machine
    Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! Social media has become an important communication channel for businesses online. Leave your comment below.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 28, 2012
    [Analytics] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
    This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” That original DMP is still the foundation of the [x+1] suite.
  • HUBSPOT  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] Discover YOUR Marketing Super Power [Decision Tree]
    Either way, if you've ever wondered what makes you and your colleagues such effective marketers -- the Bruce Wayne of blogging, the Incredible Hulk of Analytics -- this fun little decision tree is for you. It’s a bird! It’s a plane! Oh wait, no, it’s just a marketer. Also, I hear laser vision doesn't work as well when you're wearing glasses.)
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 10, 2009
    [Analytics] Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
    Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero As this post notes, until recently Google AdWords and Analytics were two entirely separate entities. How can you utilize rich media ads to take advantage of the coverage provided by Google's content network?
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Analytics] B2B Sales Enablement: Using B2B Sales Optimization Dashboards
    About the Author: George Hollister is a B2B Practice Leader with  SIGMA Marketing Group , a marketing analytics agency. George Hollister. While the term is often used interchangeably with “sales effectiveness” and “sales readiness,” I view them as somewhat different. and presenting that in an easy to understand, access, and use format.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] New Frontiers in Data Driven Marketing
    Once you have all that data and have managed to link identities across different sources, you can apply some truly whiz-bang analytics to estimate the incremental impact of different messages on short- and long-term customer behaviors. Let’s just say you had to be there. New Challenges • Integrate ad tech and martech. Okay, maybe not so new.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 25, 2013
    [Analytics] KoMarketing Heads to #SMX West 2013
    SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more. Here’s a preview of some of the sessions she will be covering: Essential SEO Analytics: The Performance Metrics That Truly Count.
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Analytics] Tracking Cross-Device and Estimated Total Conversions in Google (Part 2)
    So…How Does Universal Analytics Differ from Estimated Total Conversions? If you use Universal Analytics, you’re probably asking yourself how estimated total conversions differs from event tracking in UA. You can also watch this webinar to learn more about including phone conversion data in your web analytics. Here it is.
  • DIGITAL VOICES  |  FRIDAY, NOVEMBER 1, 2013
    [Analytics] This Week in Digital Strategy 11.1.13
    This article discusses why you need to clearly define your audience, set clear goals for the campaign, and have analytics in place to measure results. Happy Friday, everyone! As the world keeps turning in the world of digital strategy new insights keep getting uncovered and we are here to round them all up. Well, yes and no. Let me explain.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Analytics] 6 Steps To Executing A Content Strategy
    Use search, social and web analytics to determine your current share of the conversations in your space. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Steps To Executing A Content Strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Analytics] Case study: Fox Sports connects social media to advertiser revenue
    VHM provides an easy tool for setting up the competitions and great analytics to monitor results.  By Ian Cleary, Contributing {grow} Columnist. Clearly that is the essential goal for any business — connecting all this social activity to business goals. Fox launched a suite of apps provided by Voices Heard Media  (VHM). 
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 15, 2012
    [Analytics] Business Must Have: Social CRM apps
    For the sales people on the other end of the social media conversation, they should expect to gain vital CRM analytics through it, too. The mobile component also helped streamline CRM analytics and cut down on often time-wasting tasks, such as organizing emails into existing CRM systems, according to the report.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 12, 2012
    [Analytics] Being Honest About Digital Marketing
    The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. For the most part, it’s pointless.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 9, 2013
    [Analytics] What Is A Social Business?
    He identifies “culture, connections, participation and analytics” as the main drivers of an effective social business. In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. What is a Social Business? Makes sense, right? It’s about change management. Photo Source.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Analytics] Rise of the Marketing Platform
    And, as Scott points out, having only a few standard platforms will actually encourage innovation and diversification in the marketing experiences category, since the platforms provide a foundation for common management of data, process, operations, and analytics. Author: Jon Miller I’m about to make a staggering statement. Ready for it?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] 7 Tools for Finding & Connecting With Influential Bloggers
    Helpful Tools for Blogger Outreach. 1) BirdSong Analytics. The newest tool in my arsenal, BirdSong Analytics allows you to export anyone''s Twitter follower list into an Excel file. The blogosphere has been a major online marketing medium for years now. Want to achieve worthwhile results from your blogger outreach efforts?
  • WEBBIQUITY  |  TUESDAY, JANUARY 7, 2014
    [Analytics] Five Expert Guides to SEO Keyword Research
    Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Indeed, as the volume of online verbiage explodes— 91% of b2b marketers have embraced content marketing ; the web now contains at least 1.65
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Analytics] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical. This year I've been talking a lot about Nurturing. There were some terrific responses and I’ll share them over the course of two blogs. The impact? The welcome email. Lead Reengagement.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 3, 2013
    [Analytics] CMO Insight: Tips For Managing A Shifting Role
    Big Data - “Educate yourself in marketing analytics, cloud computing, and big data.” By partnering with your CIO and hiring external advisors and analyst to decipher these trends and technology drivers, marketing leaders can truly understand how to benefit from them.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 17, 2011
    [Analytics] Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?
    According to their Web site, Bantam Live offers the usual sales automation functions (contact management, profile management, pipeline management, sales analytics, calendar sharing, file sharing, workgroups) plus a bucket of social media capabilities including social search, network feeds, messaging, discussions and collaborative workflow.
  • LEAD VIEWS  |  TUESDAY, MAY 15, 2012
    [Analytics] What does Big Data mean for marketing?
    Two very popular uses of Big Data are customer insights and predictive analytics. Yes, Big Data is currently at the peak of a Gartner hype cycle. May be not. Let’s move beyond the hype to understand what this means for marketing. Generating useful information from raw data has been a challenge from the first days of business computing.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Analytics] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    believer in the future of video and harnessing power of video data, his discussions often focus on video marketing strategy and analytics on individual viewing behavior. This particular stream focuses on video but you can bet that some of the other categories like web analytics, SEO, and mobile are applicable to your video learning, too!
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 20, 2015
    [Analytics] 5 B2B Social Media Lessons Cisco Learned in 2014
    Social analytics are mission critical. Proper social analytics methodologies can help you develop a more sound social strategy. With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future. The shift in our strategy led to an approximate 440% usage increase in the last 12 months. 2.
  • VIEWPOINT  |  THURSDAY, DECEMBER 8, 2011
    [Analytics] The R and the I – What’s Engagement Worth?
    “Metrics such as clickthroughs, conversions, ReTweets, Likes, etc… are more easily measured on social media than similar metrics for more traditional media, plus measurement and analytics platforms have improved significantly (and continue to).” However, that difficulty does not absolve marketers from making an effort.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 14, 2012
    [Analytics] How to Spark a Romance Between Sales and Marketing
    sparked a sales and marketing romance at the ‘Email, Mobility, and Analytics Theatre’ from 12:30 – 13:00 on February 29. by Sylvia Jensen | Tweet this It’s so sad to see when two people who have so much in common – all the same interests, the same sense of humour, the same goals – never become a couple. Speaking the Same Language.
  • FUNNEL FOCUS  |  THURSDAY, NOVEMBER 17, 2011
    [Analytics] A Content Marketing Retreat on the Puget Sound
    During a recent business trip to Seattle, I had the opportunity to meet with Russell Sparkman, founder and CEO of Fusionspark Media , the Langley Center for New Media , and the Content Marketing Retreat.  In its second year, the Content Marketing Retreat takes place in Langley, WA, located on Whidbey Island in the Puget Sound.  Box Media. 
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Analytics] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    This change mirrors Google’s recent decision to encrypt keyword data from organic searches, which impacted SEO information in Google Analytics. Keyword data and full search string data will still be available to all customers inside of Google Analytics and Google AdWords, assuming that you have linked your Analytics and AdWords accounts.
  • INSIGHTIQ BLOG  |  MONDAY, JUNE 13, 2011
    [Analytics] Customer Insight Visualization at Warp Speed
    C ustomer insights are best delivered in a visual fashion, so the business constituencies may easily digest the information in terms they understand.  To enhance your visualizations, and bring them up to warp speed, a time dimension should be added.  Adding a time dimension to your insights allows your audience -.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 29, 2013
    [Analytics] Social media research, customer insight, and the power of the one
    These new analytic tools can make us lazy marketers. These new analytic tools can make us lazy marketers. I’d like to tell you a short, cautionary story today to explain why I am wary of “word clouds” and most other trendy displays of social media data and “sentiment.” We were stunned. Dig deep. by Mark W.
  • BLOG MY CALLS  |  FRIDAY, DECEMBER 7, 2012
    [Analytics] 9 Reasons Your Website Might Be Failing
    In January they decided they would start tracking web traffic with Google Analytics and start tracking phone calls with LogMyCalls. The best way to track this web traffic is with Google Analytics. You can sign up for a free Google Analytics in about 5 minutes. In some sectors might even be worse. Case Study in Success.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 29, 2010
    [Analytics] thinkAnalytics Helps Marketers Optimize Customer Treatments
    The technical hub of thinkAnalytics is the enterprise server, which needs to handle traffic among touchpoints, data sources, and the analytical components. But while the server may be the technical hub of the system, its heart is the analytic components: data mining, recommendations and rules engines. Too bad more people don't use it.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 27, 2012
    [Analytics] Dell To Resell Pardot Marketing Automation
    Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. That is some pretty good company to keep.
  • SYNECORE  |  WEDNESDAY, MAY 6, 2015
    [Analytics] Why Your Brand Should Invest in Mobile Video Advertising
    Perhaps to underscore that they’re all-in on mobile, Brightroll is also integrating with Nielson Digital Ad Ratings (DAR) on the Brightroll DSP, which will provide a much-needed infusion of analytics into an as yet sparsely measurable medium, and thus resolve the issue of video ad supply outstripping demand. Let me briefly lay out my case.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 11, 2013
    [Analytics] How B2B Organizations Can Create More Effective “About” Pages
    Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. And that should change. Social media is part of the reason. Showcase Coverage. Google Authorship.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Analytics] The Content Marketing A-Team
    This person also needs to be analytical as they report out on the success of your content marketing efforts in general and also identifies the content that drives the highest reach, engagement and conversion. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.”
  • JUNTA 42  |  TUESDAY, JUNE 2, 2009
    [Analytics] 42+ Social Media Marketing Tools
    Google Analytics - I recommend using Google Analytics even if you have a paid analytics service (courtesy Cim Buser ). Website Grader - Hubspot product that will grade your website on a number of analytics and social media indicators.  Compete.com - Excellent comparison tool for web analytics-type information.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Analytics] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    As with all of your social media profiles, using analytics is invaluable. Google Analytics is a commonly used tool used to measure website performance, but if you’re not sure how to use it to gauge your Pinterest success, don’t fret! This pin lists four ways you can measure Pinterest using Google Analytics. Conclusion.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Analytics] Should Marketing and IT Departments Work Together?
    The reality is working with or without IT, marketers are doing tactical things with e-mails,website analytics, lead generation, etc. When was the last time you and your IT department willingly collaborated on a project? The truth is, probably never. Technology now underpins and shapes the entire customer experience.
  • LOOPFUSE  |  WEDNESDAY, AUGUST 7, 2013
    [Analytics] A Marketing Plan for Any Business
    Technology (webinar, blog, marketing automation, email marketing, analytics, and other marketing technology that you will be using). In order to know where you’re going you need to have a good map (or good map app these days). Marketing Plan Outline: Purpose of the Marketing Plan. Metrics and Measurements. Customer Acquisition Model.
  • HUBSPOT  |  SUNDAY, MARCH 31, 2013
    [Analytics] New Calculator Tracks Mobile Marketing ROI, and Other Marketing Stories of the Week
    We have a line-up of great companies releasing new analytics tools, calculators, and services to make our lives even easier. Pocket for Publishers Brings Analytics, Branding & Paywall Support to the View-Later Service, From The Next Web. With this in mind, Pocket has brought analytics and branding options to its service.
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Analytics] HubSpot May Only Be 6, But Our Marketing Software Is Way More Mature
    So not only do you find them in SEO-focused apps like Keywords , a tool that helps you identify your best search terms, and Pages , a report that diagnoses SEO shortcomings on your site, but you also get as-you-type SEO suggestions in our blogging tool and a report on how many customers you've generated through search in our marketing analytics.
  • B2BMARKETINGSMARTS  |  TUESDAY, JULY 13, 2010
    [Analytics] 3 Great B2B Marketing Ideas I Read in (OMG) Print Media.
    In the article, Chris compares the results of the “InformationWeek Analytics 2010 Global CIO Survey&# with last year’s survey, providing the following insight that should guide our current messages for selling to this target: Here is what 333 IT executives said about their “Innovation Plans for 2010.&#.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Analytics] The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]
    Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. This is much, much easier to do when you have a closed-loop marketing analytics system , but you can do it manually -- just know it will be time consuming. The 6 Marketing Metrics Your CEO Wants to See. 1) Customer Acquisition Cost (CAC).
  • BLOG MY CALLS  |  THURSDAY, MAY 22, 2014
    [Analytics] New Study: Agents 'Ask for the Business' 3x More on Converted Calls
    The data was extracted from the calls by the LogMyCalls Conversation Analytics engine. And this is a big deal. Of all the data extracted from our most recent infographic, The Elements of a Converted Call , this might be the most interesting. The infographic used data extracted from millions of phone calls in the first 4 months of 2014.
  • THE EFFECTIVE MARKETER  |  TUESDAY, APRIL 10, 2012
    [Analytics] Deconstructing an Email Marketing Campaign
    Leveraging Email Analytics. You can also leverage your email marketing analytics to further enhance your campaign. There isn’t a single email marketing software vendor out there that won’t have at least the simplest of analytics. What does it take to put together a successful email campaign? Right? Click to Enlarge. The Email.
  • VOLACCI  |  THURSDAY, AUGUST 15, 2013
    [Analytics] 3 Types of Big Data for Driving Marketing Strategy
    Google Analytics is an obvious tool for collecting big data for a website: traffic, top landing pages, referral sites, conversion rates, etc. Similar results can be found through website data in Google Analytics as well. But what should marketers really be focusing on? Here are three types of big data that drive marketing strategy: 1.
  • DIGITAL B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [Analytics] Three Reasons Mobile Changes Everything in Marketing
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. The research about mobile usage does not do mobile justice. Sure, 82% of executives have a smartphone. 49% of C-level executives search on a mobile device. Mobile Changes How We Communicate. Look around in a meeting. Filed under: Mobile.
  • NUSPARK  |  SUNDAY, JUNE 24, 2012
    [Analytics] A Primer on Getting Started with Google+ Business Pages
    Ask your webmaster to include it in your analytics in order to see how much traffic is being generated from your Google+ page. Proper analytics are important for any website trying to generate leads online because it will allow you to see what is working, what content generates traffic and which keywords are effective for search results.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 22, 2012
    [Analytics] How to Get The Most Out of Paid Twitter Ads
    Within the analytics tool in Twitter you can see which tweet provided the most clicks and had the highest conversion. by Christina Pappas | Tweet this I have to admit I wasn’t immediately convinced that paid ads would work for B2B. But success I’ve seen through Twitter changed my mind. Take Advantage of Every Update. It’s free!
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Analytics] Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
    Even if you use Google-owned website analytics like Google Analytics, you no longer have access to specific keyword information about how those searchers discovered your website. To address the specifics of our analysis, the following data is based on 5,644 HubSpot customers who use HubSpot’s analytics package on their website.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 1, 2010
    [Analytics] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
    Fortunately, analytics (such as Google Analytics ) help us learn what keyphrases are driving our Web traffic, how long people are staying on our pages and what pages have the highest bounce rate. Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. By Heather Lloyd-Martin. Ready to get started? You bet! Save them time.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 14, 2014
    [Analytics] 4 Qualities of Fast-Moving, Change-Making Companies
    Marketing is both creative and analytical; inspiring and strategic; it tells a story and it measures results. Therefore it’s important that a company find a way to marry the creative and the analytical. When it comes to marketing, John Ellett has seen it all. We’ve summarized the ones that stood out most to us here. Purposeful.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Analytics] 27 More Remarkable SEO Guides, Tips and Tactics
    Kevin Webster outlines several strategies for dealing with keyword (not provided) in search analytics , such as benchmarking and optimizing search landing page traffic and performance: “The company should let go of the notion of ranking for a search term, and focus more on the idea of ranking for a search concept.”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Analytics] 5 Media Lessons Every Marketer Should Learn
    The level of data and analytics available to online marketers provides the ability to dive deep into performance. by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. We share a few here, and the takeaways for marketers. 1.
  • VOLACCI  |  FRIDAY, NOVEMBER 29, 2013
    [Analytics] 8 Habits of Marketing Automation Experts
    Marketing automation experts dive deeply into analytics. At Volacci, we recommend using Google Tag Manager to Drupal marketers plus the Google Analytics module to help collect the highest quality data. 4. At Volacci, we work with a lot of Marketing Automation experts. How many of these do YOU practice? 1. They Know Their Target Market.
  • SYNECORE  |  THURSDAY, DECEMBER 6, 2012
    [Analytics] 2013: The Year of Integrated Digital Marketing
    Finally, relying on user feedback and data analytics, you need to constantly tweak your brand's message to fit the ever-changing demands of each segment of your target audience. The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. The Maturation of Mobile.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Analytics] Best Social PR Guides and Tips of 2010 (So Far)
    Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Social media has fundamentally altered the practice of public relations. Like what? Will Traditional, Social Media Blend? by MediaPost Marketing Daily Commentary.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Analytics] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
    The infographic represents aggregate data gathered via our Conversation Analytics platform from millions of call segments we analyzed in Q1. Conversation Analytics uses speech recognition technology and hundreds of thousands of proprietary algorithms to extract actionable data from every phone call. Lead Scoring for Phone Calls.
  • THE FORWARD OBSERVER  |  SUNDAY, FEBRUARY 17, 2013
    [Analytics] Which Downton Abbey Characters Would Survive as Modern B2B Marketers?
    tended to be more creative than analytical. really didn’t understand SEO, linking strategies, web analytics, or blogging. Artillery B2B Marketing Blog > The Forward Observer. Here's how you can reign supreme. The friction is largely the result of societal changes stemming from World War and new technology. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Analytics] How to establish your company’s Social Media Lead Team
    In the first year, you might consider one hour devoted to problem-solving and one hour of digital education on a topic like opportunities in analytics, social influence, digital advertising, mobile marketing, content marketing, etc. I have written a lot about the critical importance of company culture to social media marketing success.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 18, 2011
    [Analytics] B2B and B2C Marketing Automation: Understanding the Differences
    But many B2C products leave them out. I’d guess the reason is B2C marketers more often have the capabilities available from other sources, such as a Web content management system or Web analytics product. Like any traveler, I’ve returned home with some new perspectives. This accounts for most of the work and most of the cost.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 26, 2014
    [Analytics] Email Marketing Tips to Maximize Your Mobile Impact
    However, tracking the portion of your audience that clicks a link on a device versus a laptop or desktop is relatively easy via Google Analytics, which is free. Next, you’ll look at your Google Analytics dashboard to see which percentage of traffic was redirected from the desktop page to the mobile page. The “from” line.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Analytics] CMOs Win When High-Value Customers Are Treated Personally Online
    In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 19, 2010
    [Analytics] Sales Handoff and the Net Quality Score
    Likewise, if certain sales reps are doing a poor job in following up with the leads they are given, this will also show up in the analytics of lead disposition when a MQL to SQO conversion ratio is calculated for each sales person. Quality, however, is often a more important indicator of eventual success. What Happens After the Handoff?
  • HUBSPOT  |  FRIDAY, JUNE 24, 2011
    [Analytics] 5 Methods for Connecting Online and Offline Marketing
    One key factor is analytics, among others. Tracking URLs - The web is great for analytics. These URLs will serve as redirects that your web analytics would track, but send the visitors all to one core page with your central offer. At first, this idea might seem contradictory. How do online and offline marketing work together?
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 12, 2012
    [Analytics] Social Business in 2012
    Analytics and business intelligence (BI) becomes standard fare. From Dion Hinchcliffe at Dachis Group, here are 12 predictions about where social business is headed in the coming year. Social shifts to mobile. Gamification doesn’t happen, yet. Social intranets struggle forward, social business processes don’t.
  • INSIGHTIQ BLOG  |  TUESDAY, OCTOBER 23, 2012
    [Analytics] ACE Survey Review, Part I - Driving Customer Engagement
    Armed with insight derived from data, analytics, and technology, it’s possible to truly engage your customers in an informed, intuitive, and timely manner. The survey was divided into three areas: Strategy & Analytics, Data & Technology, and Organization & Process.  Every company has had to make adjustments to stay competitive.
  • INSIGHTIQ BLOG  |  THURSDAY, MAY 23, 2013
    [Analytics] Media, Publishing and Big Data: Different Starting Points, Similar Destinations
    They have built analytic models for everything from list sources to which message or pricing works with which target segment. Quaero works with many media and publishing clients. These two related industries may look very similar, but they face diametrically opposite challenges.  . Some believe that it is the best way to learn to swim.
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Analytics] The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine
    However, Twitter doesn’t exactly offer a robust analytics platform. And Vine doesn’t have any analytics. The metrics we'll discuss later in this post will be contingent upon having the right analytics tools in place. 1) Select an Analytics Tool. So how do you know if your tweets are translating into leads? Of course.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Analytics] Marketing Automation: Lessons from 4 case studies
    From there, Crain’s implemented lead scoring, and even utilized analytics coming from marketing automation to influence the ongoing marketing strategy. Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Scalability. Integration with the new CRM system. Results? Conversion rate of 2.6%
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Analytics] 20+ Cool Social Media and Web Tools
    Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Want a quick snapshot of how your website—or any number of websites you track through Google Analytics—is performing? Looking for a way to monitor social media activities and results on a tight budget? Cool Web Tools. uberVU. Outbrain.
  • PAUL GILLIN  |  FRIDAY, APRIL 27, 2012
    [Analytics] IBMer: ‘Social Selling’ Is a Sales Process in Itself
    Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting. It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing.
  • SYNECORE  |  THURSDAY, FEBRUARY 14, 2013
    [Analytics] Google: Of Employee Happiness and the Future of Marketing
    In other words, Google used data analytics to refine an internal process which in turn positively impacted a key performance indicator. Or, as Prasad Setty, head of POP’s “people analytics” group notes, “What we try to do is bring the same level of rigor to people decisions that we do to engineering decisions. It worked.
  • B2BBLOGGERS  |  FRIDAY, OCTOBER 29, 2010
    [Analytics] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
    asuthosh : Tools and technologies could perhaps fall into categories of ideation, creation and dissemination @chevypham : cloud computing, analytics, mobile device platforms @chiefmartec : absolutely — ad platforms, PPC, SEO — list is very long and depends a bit on scale and focus of the organization @kimgeralds : Mobile. Mobile.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 18, 2012
    [Analytics] Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot
    Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2011
    [Analytics] Tracking Traffic From Twitter Just Got a Lot Easier
    Since a huge part of Twitter's user base accesses the service from third-party applications like TweetDeck and HooteSuite, a look into many web analytics programs left marketers confused. Your web analytics should provide you with a list of shortened t.co No more using bit.ly to count clicks on a link! Twitter Is Growing Up.
  • SYNECORE  |  FRIDAY, SEPTEMBER 5, 2014
    [Analytics] Outbound Marketing the Inbound Way
    The use of analytics, especially the ability to modify marketing efforts based on analytics , may be the most important element of a successful inbound marketing strategy. As I mentioned, this will not solve all of the analytical shortcomings of an outbound campaign, but it can serve as a reduction to its unknown effectiveness.
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 12, 2014
    [Analytics] Big Data Buzz – Are You Answering the Call?
    The best course of action would be start small and prove the value of data-driven analytics across one aspect of your program. The following is a guest blog by Kelly Wrather, Senior Manager, Content Marketing, Kenshoo. Well, the tides seem to be changing. Big Data can be a daunting subject, so where should marketers begin? Want to learn more?
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