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  • EARNEST ABOUT B2B  |  THURSDAY, JULY 24, 2014
    [Analytics] The smarter way to collect content
    Importantly it also gives exhibitors live analytics into what content is being collected and shared and by whom. 'Sharing content at events was stuck in the past. Not anymore. While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. Discover.
  • TOMORROW PEOPLE  |  MONDAY, JULY 16, 2012
    [Analytics] No Such Thing As a Free Burger?
    The result is a shortfall in search, analytics, social media and inbound marketing skills. Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. Date: Friday, 27 July. Time: 4pm onwards. Tel: 0121 771 0315.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Analytics] Five of the All-Time Biggest Blogging Questions Answered
    Look at your Google Analytics for the keywords people are using to find your blog. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Start with your strategy. What are you trying to do and why?
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Analytics] Why you should consider centralizing your search keyword lists
    Owned:  ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. But that’s extremely unlikely. IBM sponsors the event.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 17, 2011
    [Analytics] You’ve picked the wrong goal for your blog
    Spend some time with the Google Analytics for your blog.  Nearly every day I receive some variation of this question – “How do I drive more traffic to my blog?&# I would go as far to say that there seems to be an obsession with traffic among bloggers. In fact, the pursuit of traffic may actually be working against your success.
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 2, 2011
    [Analytics] 4 Trends Shaping B2B Marketing in 2011
    mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Wiley, 2011). Follwer her on Twitter @marketingprofs. Like at the start of a new year. Social media = Lots of room for improvement. Why is that? Content isn’t enough. ”).
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Analytics] Buyers to Marketers: Don’t Call Me, I’ll Call You
    am a digital and B2B marketer with a background in online media and analytics. “Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. Being discovered (search and PR).
  • HUBSPOT  |  SUNDAY, JULY 29, 2012
    [Analytics] The B2B Marketer's Blind Spot and Other Marketing Stories of the Week
    He discusses the transformation of the B2B marketer's focus, saying the process is changing faster than marketers can keep up with; more and more marketers are being held to direct revenue growth goals, as opposed to less tangible analytics such as reach or awareness. Oh man, how good does that egg look? It got me thinking. Alright then.
  • ENGAGE  |  THURSDAY, MAY 1, 2014
    [Analytics] Crimes Against Humanity (in Marketing)
    All of this is refined by persistent analytics and reporting. Confusing analytics with business intelligence. 'For the past decade, I’ve had the privilege of working with brands of all shapes and sizes in a wide variety of verticals. Putting too much focus on being seen as a “thought leader”. But that title is earned, not claimed.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Analytics] Rise of the Marketing Platform
    And, as Scott points out, having only a few standard platforms will actually encourage innovation and diversification in the marketing experiences category, since the platforms provide a foundation for common management of data, process, operations, and analytics. 'Author: Jon Miller I’m about to make a staggering statement. Ready for it?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 9, 2012
    [Analytics] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
    can't think of any products that recommend the right marketing programs, but proper analytics can identify patterns that reveal opportunities, and it’s perfectly conceivable that a rule-based system could check for known issues and make recommendations. I don’t know whether to laugh or cry. It’s really nice. think not.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 12, 2012
    [Analytics] Are You Making These Costly Holiday Mobile Mistakes?
    Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report? Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well.
  • LOOPFUSE  |  TUESDAY, JANUARY 8, 2013
    [Analytics] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
    By applying intent detection, automated follow up, and analytics, companies are able to take advantage of social media to acquire new customers.  Nearstream We are excited to announce that LoopFuse and Nearstream are merging into one company. Nearstream is currently in a limited release beta and you can sign up to try it by clicking here. 
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] New Frontiers in Data Driven Marketing
    Once you have all that data and have managed to link identities across different sources, you can apply some truly whiz-bang analytics to estimate the incremental impact of different messages on short- and long-term customer behaviors. Let’s just say you had to be there. New Challenges • Integrate ad tech and martech. Okay, maybe not so new.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Analytics] Five Ways Marketing Automation is Transforming B2B Marketing
    Marketing metrics and analytics: It’s not just about tracking to prove ROI but how to improve ROI. But B2B marketers are also focused lead nurturing, lead scoring and marketing analytics to maximize impact and return in our new buyer-driven environment. Because of this there must also be change in how we market and sell to them.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Analytics] Savvy Week in Review: April 29th
    How to track Social Media within Google Analytics by Dan Taylor on @tnwsocialmedia. Step-by-step on just what it says: how to track social media with Google Analytics. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? Typical. Crazy. Have a great weekend! by @markwschaefer.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 20, 2012
    [Analytics] The Most Important Social Media Influencer For Retailers
    Their current performance was already very strong in terms of analytics, with Facebook page activity exponentially higher than the average brand and an extensive reach compared to their budget. That’s a deeper problem than analytics can paint. In most cases, these two go hand in hand. Simple enough? Let’s look at a brief example.
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Analytics] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    ANALYTICS FRIENDLY: Tracking clicks and behavior is as simple (and insightful) on a mobile site as it is on an old-fashioned webpage. Almost 'Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, What’s better for your business? MOBILE WEBSITES.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 23, 2013
    [Analytics] The Six Signs of an Authoritative Blog
    To do that, you don’t need access to the Google Analytics account of that blog (that’s impossible unless you are an IT genius, LOL). By Obaidul Haque, {grow} community member. For many reasons, blogging remains one of the most important components in a search and social media marketing strategy. The Importance of Authoritative Blogs .
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 11, 2013
    [Analytics] How to reach content marketing’s Holy Grail: revenue
    Slap Google Analytics on the site and then … ignore it. Select an email service provider based on the quality of its analytics and then … ignore them. '(Photo credit: Wikipedia). Building lists, attracting an audience, being showered in likes and follows and comments are all great, but none of that pays the bills. Production. Review.
  • PAUL GILLIN  |  THURSDAY, JULY 29, 2010
    [Analytics] Content Curation on Steroids
    CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making. All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 world. That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. This task has never been easy to automate.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Analytics] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
    LinkedIn Analytics. The new analytics tools on LinkedIn can help you gain a better understanding of what posts are successful at generating clicks and interactions. LinkedIn analytics will show you how many impressions, clicks, interactions, and followers were driven by each of your posts. Google+. Geotagging. Google circles.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [Analytics] 5 Strategies that Fuel the Sales and Marketing Machine
    Marketo’s own lead management process – and sales and marketing philosophy – is driven by the same technology that we sell, a lead management , sales insight and revenue analytics platform. by Andrew Spoeth I was recently thinking about an event I attended in January. The event was, however, subtly different. don’t work in sales.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Analytics] 26 Awesome Search Engine Marketing Guides
    Google Analytics Reports Every PPC Manager Should Use by PPC Hero. Emma Welland identifies four reports within Google Analytics that search engine marketers should be reviewing, and the value provided by each. Image credit: Placeit.net. Which tools and reports are most helpful? What common SEO pitfalls and mistakes should they avoid?
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 17, 2013
    [Analytics] Getting to the top of the marketing tree
    Couple strong analytical skills with a liberal dose of creativity. 'To provide fuel for debate at B2B Marketing’s Leaders Forum, Circle Research recently surveyed 100 senior B2B marketers.  Between them they control budgets worth £188 million. There was consensus that a strong marketing leader displays four attributes.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 30, 2014
    [Analytics] How to Create a Roadmap For Personalized Marketing
    The model comprises targeting, engagement, conversion, analytics and technology. Analytics: At level one, marketers are pushing messages out and they can report on a few basic components like open rates, but they don’t know what that figure means in terms of customer value. Breakdown of the M5. ” Chang asked. ” 2.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 11, 2013
    [Analytics] How B2B Organizations Can Create More Effective “About” Pages
    Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. And that should change. Social media is part of the reason. Showcase Coverage. Google Authorship.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 17, 2009
    [Analytics] Marketing Analysis: Foundations for Great Analysis
    Without the right data, analysis is impossible, so this forms the first key area to evaluate, even before looking at any reports or analytics. One of the most commonly cited benefits of implementing a marketing automation system is the opportunity to improve your organization’s ability to analyze marketing effectiveness.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Analytics] The TOP 25 Must-Read Internet Marketing Blogs
    Blogs on Analytics. This is literally the best internet marketing blog on digital marketing analytics. 'If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list. Image credit: Statista. SEO Blogs.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Analytics] 3 Ways Marketing Automation Can Make You a Better Marketer
    Better data-based insights: Analytics is where the rubber meets the road on sales and marketing campaigns. Here are some of the ways marketing automation data and analytics suites can help sales and marketing execs optimize performance: Site analytics, including who’s coming to your site, how they got there, and what they did.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 7, 2011
    [Analytics] 7 Ways to Take Your B2B Marketing Mobile
    Review your analytics. Understand if mobile is impacting your marketing and make decisions based on analytics. Within the last few years, the use of mobile technology in the workplace has risen dramatically. So how should your business plan for the impact of mobile on B2B marketing? Provide mobile-friendly marketing content.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 6, 2012
    [Analytics] Optimizing your site information architecture (IA) for Panda
    In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. But sometimes it’s not that easy to retire pages. Conclusion.
  • CRIMSON MARKETING  |  MONDAY, JUNE 23, 2014
    [Analytics] Kay Kienast, Xerox’s SVP Marketing and Sales Strategy: Morphing From Technology and Corporate Marketing to “Revenue Marketing” [Podcast]
    Dashboard Data: Kay reveals the three types of analytics that must be incorporated in your technology marketing dashboard in order to determine what performs and shows how to make early predictions for quarterly revenue. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Analytics] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    My go-to strategy for checking a user’s influence is looking at their social authority score, which is computed through analytics tools. Social 'While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles.
  • SYNECORE  |  TUESDAY, APRIL 2, 2013
    [Analytics] How to Use Video Marketing To Get More Sales and Increase ROI
    Reduced Bounce Rate - The longer a prospect is active on your site provides more in-depth analytics for the sales team. We recently posted a video on our Marketing Technology for Growth blog: Should Video Marketing Be your Next Move? At SyneCore, we’ve been using videos in our marketing campaigns for the last Year. Why Video Marketing Works.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Analytics] A Practical Guide to Planning a Successful Inbound Marketing Campaign
    After it''s launched, go back to your original goals and use analytics to see how well you''re faring against them. Google Analytics. If you''ve set up your tracking URLs properly, you''ll be able to see how many visits your campaign generated in the acquisition menu of Google Analytics, as shown in the image below. Values.
  • BLOG MY CALLS  |  TUESDAY, APRIL 1, 2014
    [Analytics] Follow this ONE EASY TIP to Increase Phone Sales by 217%
    'The conversation analytics team here at LogMyCalls has analyzed millions of phone conversations and have made some stupendous discoveries, but this one will change the practice of talking on the phone forever. Remember, the left side of the brain is logical, analytical, mathematical, and fact based. times. times. times. Honestly.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 15, 2011
    [Analytics] Top 40 Twitter Feeds You’re Not Following
    Vicky Brock – A board director for Web Analytics Association, Vicky provides keen insight into web analysis. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed.
  • BLOG MY CALLS  |  THURSDAY, OCTOBER 31, 2013
    [Analytics] 5 Trick or Treat Goodies Every Marketer Can Use
    These webinars are about marketing topics ranging from PPC and content marketing to SEO and analytics. The Quick Guide to Conversation Analytics. 'I hope you''re dressed up as a goblin, pirate, or princess as you''re reading this blog post. These things will make you better marketers. Happy Halloween and you''re welcome. We care.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Analytics] Marketing Dashboards
    For example, when an email campaign is launched, a landing page is posted, a web form created, or a search campaign initiated, being able to quickly run a dashboard of critical metrics on that marketing initiative is important to building a culture of marketing analytics. Response, is also critical to measure.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Analytics] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” 'Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair.
  • VIDYARD  |  WEDNESDAY, MARCH 19, 2014
    [Analytics] Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse
    Narrowcasting and humor aside, Taulia doesn’t just make great video spoofs, they also capture hundreds of leads, track audience attention span, measure total revenue for video, and plan out future content based on their viewership analytics. That’s why we were so impressed with Taulia. What’s so different about Taulia?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Analytics] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    To create a true end to end process for enabling amazing marketing, we need accountability — not just with analytics, but also with planning.”. 'by Eloqua | Tweet this Is your organization customer obsessed? To manage multichannel relationships, it’s imperative to understand our customers, and what they are passionate about. Eloqua AppCloud.
  • HUBSPOT  |  SUNDAY, OCTOBER 14, 2012
    [Analytics] Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week
    Tips for Creating an Analytics-Driven Marketing Culture, From MarketingProfs. Closely tracking analytics enables innovation and efficiency among your team. If you’re interested in reading all six tips for creating an analytics-driven marketing culture, check out the full story here. It’s “Top Heavy 2? Yes, you read that right.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 29, 2013
    [Analytics] Does Your B2B Marketing Consultant Have an Agenda?
    Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun!
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Analytics] What to Consider Before Your Web Site Launch or Redesign
    We are seeing many more marketers using multiple analytics tools – including those from companies such as Hubspot, Demandware, and Google – on their sites. David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. How has B2B site development evolved over the past year or two?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 12, 2012
    [Analytics] My Business Website: Content for Customers… or SEO?
    His area of expertise includes project management, list management services, SEO and social media analytics. Should my business website focus on keywords and getting search engine results ? Or quality content for customers ? ” The challenge: You want to make sure that your business website is fresh, attractive and informative.
  • LOOPFUSE  |  TUESDAY, SEPTEMBER 14, 2010
    [Analytics] Know Thy Customer « Loopfuse Marketing Automation Blog – The Mouth.
    Know Thy Customer September 14th, 2010 by Marcus Tewksbury For a while now we’ve all heard plenty about how the emerging trend in marketing is moving towards “content marketing&# or the creation of custom pieces aimed at generating a relevant engagement at a specific point of time. This is the key starting point for any content strategy. 
  • VIDYARD  |  THURSDAY, OCTOBER 30, 2014
    [Analytics] Make Your Next Video a Thriller [Infographic]
    Don’t use views as your star metric; DO correlate video analytics to business goals. 'You know by now that video marketing is on the rise. But did you know that in 2014, the number of viewers who watch marketing videos with pale white faces and outstretched arms is growing 14% week over week*? The zombies are taking over. Jump on it!
  • INBLURBS  |  THURSDAY, AUGUST 1, 2013
    [Analytics] Is Content Marketing the New Home for PR Professionals?
    These companies will need people who can effectively use search engine optimization (SEO) strategies, social media networks, Google Analytics, and email outreach to reach their target audiences. 'The rapid growth of content marketing is increasing demand for PR professionals. Five Tips for PR Specialists in the Age of Content Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Analytics] Simplest marketing question may be the most difficult
    WEB ANALYTICS: Traffic to our new website must increase 15% year over year and with a 25% increase in the time spent on the site by new visitors. 'By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. How would they judge this as worthwhile?
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Analytics] Are you a social media marketing hunter?
    Or maybe while they might not be actually blogging or tweeting or on message boards, perhaps they’re just vanity-searching on Google or keeping track of things said about them on Google Alerts or through a third-party tracking or analytics software. 'This is the next in the series, including Are you a social media forager?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Analytics] How to Use the New Twitter Archive to Analyze Your Marketing Tweets
    What you don't seem to get in this download is any sort of analytics (such as clicks on your tweets, etc.) Coupled with your closed-loop marketing analytics , use your Twitter Archive to zone in on times when you've noticed a spike or deficiency in your referral traffic and leads from Twitter. So let's put it all together in one place.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, JANUARY 3, 2014
    [Analytics] Small Business Websites Aren’t Immune from Google Penalties
    Look at your Google Analytics and Webmaster Tools (WMT) — Both of these tools work together. Most of the small business owners I work with know about Google Analytics, but not about WMT. '“First you will come to the Sirens who enchant all who come near them. ” — Book XII, The Odyssey , Homer. Panic ensues.
  • HUBSPOT  |  FRIDAY, APRIL 6, 2012
    [Analytics] 8 Ways to Boost Ecommerce Shopping Cart Conversions
    simpler approach would be to take a look at your analytics, marry that up with your own product knowledge, and create your own logic for each of your product pages. It's no accident that the most successful ecommerce companies take a strategic, calculated approach to their product pages and shopping cart usability. billion in annual sales.
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 7, 2013
    [Analytics] 2 Metrics Missing from Your PPC Report
    LogMyCalls recently released Conversation Analytics. Conversation Analytics can track whether a lead purchased, set an appointment , or was a missed opportunity. 'I read a great article recently on Search Engine Watch by Noran El-Shinnaway. The article lists 13 metrics that every PPC report should include. 1) Calls by Ad and Keyword.
  • BIZNOLOGY  |  TUESDAY, JULY 23, 2013
    [Analytics] Google chooses speed over content from sites
    But, until then you can work on making Google your BFF — first, go sign up for Google Analytics and get to know it some — and see if you can tie it into your site; or, if you already have, you can learn a little more as to what Google cares about — look at Google Analytics as a type of mirror for you. 
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 1, 2010
    [Analytics] A Careful Approach to Prospect Personalities
    If we look at the four types of personalities: the amiable, the driver, the expressive and the analytic, its easy to compare these to the people you are getting on the phone. The analytic typically works more slowly and carefully than Drivers. Thanks Jill! How do we address this? By comparing time zones to social personalities.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Analytics] The Content Marketing A-Team
    This person also needs to be analytical as they report out on the success of your content marketing efforts in general and also identifies the content that drives the highest reach, engagement and conversion. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.”
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Analytics] From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars
    We took online marketing activities, leveraged their analytics and optimized – measure, take action and repeat. Tweet I can’t stress this enough: when it comes to marketing, if we’re not constantly learning, we’re going to find ourselves left behind faster than ever. This year’s B2B Lead Roundtable webinars are testament to that.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 8, 2011
    [Analytics] The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
    Even the most ambitious vision articulated by the vendors – radically more integrated, analytically-driven marketing management – won’t really change their sector of the marketing automation industry. Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. It doesn't need exaggeration.
  • DIGITAL B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Analytics] Three Social Media Lessons Learned
    am a digital and B2B marketer with a background in online media and analytics. There is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself. Find the Unexpected. Relationships are Key. Social media is social.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 13, 2013
    [Analytics] How to Drive Inquiries and Leads with a Blog
    'In two previous posts, I discussed at length how to configure and use the Social Report within Google Analytics. And, if you use the social commenting tool, Disqus, Google is tracking the comments through the Google Analytics Social Report, as Disqus is one of its Data Hub partners. Read Part I here and Part II here.). However!
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Analytics] The Role of Marketing in B2B – What Should It Be?
    It comes from the rigors of analytics, message testing and keyword analysis. The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. “Why?&#
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Analytics] 7 Questions Marketing Leaders Should Be Asking Their Employees
    The concept of closed-loop analytics was invented to give marketers a way to tie critical metrics like leads and customers back to its original source. 'In order to grow a strong, successful marketing team, you need to have a team of effective marketers who deliver real results. What new initiatives do you plan to try next month?
  • MARKETING INTERACTIONS  |  MONDAY, MARCH 16, 2009
    [Analytics] The 60 second marketing website challenge
    Looking at your website analytics alone, without evaluating your content simultaneously, may not tell you what you need to know. We all like to think of our websites as destinations that serve to engage our prospects and customers. This means your content has to be on target. Obviously people are not satisfied with limited information.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 13, 2012
    [Analytics] Six Steps to Keep Your Content Marketing Squeaky Clean
    Assuming you have been tracking each piece of content, you will want to take a look into your analytics to determine what is being downloaded the most. by Dayna Rothman I have been working on a project to clean up our content at Marketo and the idea for this blog post leaped to my mind! It is created and then it is forgotten about. Step 2.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    As a bonus tip, take a look at your site’s analytics (Google Webmaster Tools offers great insight as well) to see what keywords consumers use when on mobile versus desktop. Mobile is always on for consumers, so marketers need to make sure their mobile search strategies are reaching people in these different search contexts.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 25, 2011
    [Analytics] CMOs Get Back To Business: CMO Council Releases Fifth Annual State Of Marketing Report
    For example], who’s developing strategies in analytics or for the Web sites?” B2B Demand Generation | CMO State of Marketing. We pleased to share insights from this new CMO Council State of Marketing Report. Read the full scoop at CMO 5th State of Marketing Report. Hot off the press is this new study., sponsored by Open Text and Deloitte. 
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Analytics] Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition
    As a leader in call tracking and analytics, Mongoose Metrics has played a significant role in how marketers and agencies prove and improve ROI from their campaigns, and I know that together we will bring a tremendous amount of value to our combined customer base. 'I’m delighted today to welcome the Mongoose Metrics team to Ifbyphone.
  • AD YOUR COMMENT HERE  |  THURSDAY, JUNE 21, 2012
    [Analytics] Storytelling in the Digital Age from #2012AcademicSummit
    Liya:  I focus on global communications, I’m responsible for content strategies for content marketing, social media, new media, and all the measurement and analytics for PR, web, etc. Discussion on what it means to tell stories in our online world, as part of Edelman’s 2012 Academic Summit. Speakers. Moderator. Own the Story.
  • BLOG MY CALLS  |  MONDAY, APRIL 22, 2013
    [Analytics] 5 Most Controversial Marketing Blogs We've Ever Written
    We write about call tracking , marketing ROI , email marketing, content marketing, marketing analytics, and anything else marketing related. 2) Conversation Analytics Beta: The Future of Call Tracking. We wrote this blog about our Beta period of Conversation Analytics. Some blogs been pretty bland. How did we do this?
  • HUBSPOT  |  TUESDAY, NOVEMBER 23, 2010
    [Analytics] How to Determine Which Social Media Site is Right for Your Business
    Make sure you have closed loop website analytics in place to help you track the traffic, leads, and of course, sales that come from social media so that you can evaluate the results. Not every social media site is right for every business. Your customers and potential customers may not all be using Twitter or Facebook. Steps to Get Started.
  • B2BMARKETINGSMARTS  |  MONDAY, APRIL 18, 2011
    [Analytics] Tips for winning the B2B company or product “name game.”
    Unique Selling Proposition (USP) (“Fast Web Analytics&# ). Welcome my guest Steven Moody, who has some excellent advice to share on company and product naming. noticed five different ways to go about it: Name + type of business (“Smith’s Accounting&# ). The product strategy (“Clothing World&# ).
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Analytics] Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
    Even if you use Google-owned website analytics like Google Analytics, you no longer have access to specific keyword information about how those searchers discovered your website. To address the specifics of our analysis, the following data is based on 5,644 HubSpot customers who use HubSpot’s analytics package on their website.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 7, 2008
    [Analytics] Asperger's and IT: Dark secret or open secret?
    Analytics. Business Intelligence and Analytics. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Small Enterprise. mail Newsletters. Blogs. Shark Tank.
  • CLIENT BRIDGE  |  THURSDAY, NOVEMBER 29, 2012
    [Analytics] Debunking Social Media Marketing Myths
    Find someone creative and analytically minded. It can be hard to keep up to date on what's really going on with social media. As a result, myths about social media persist and prevent marketers from fully utilizing it as a tool. The Hubspot blog takes a look at 20 common social media myths and explains why they're false. Google+ is dumb."
  • INSIGHTIQ BLOG  |  WEDNESDAY, JUNE 13, 2012
    [Analytics] Eloqua Raises the Bar Once Again
    Jennifer is also a product manager for analytics, which provides a good vantage point on upcoming enhancements in Eloqua 10. There is a vast difference between our clients’ data and transactional requirements (think Big Data and B2C) and the world we operate in as a customer engagement agency with a very narrow B2B focus.
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 29, 2012
    [Analytics] Thoughts from the Cable Show: Consumers were front & center
    In 2010, just in time for the World Cup, ESPN Research+Analytics launched ESPN XP , a groundbreaking cross-platform research initiative, which “utilized data from 15 research suppliers to measure media usage and advertiser effects across all media platforms - TV, Radio, Internet, Mobile and Print.”  see it, buy it a la Fashion Star).
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Analytics] 11 Lesser-Known LinkedIn Features You Should Be Using
    This video will show you how to use it: For your business: 7) Create a company page, Use the Showcase Pages & Review Your Analytics. Another great feature of the company page is the ability to collect insightful analytics regarding the level of engagement for individual posts, trends across key metrics and follower demographics.
  • B2B MEMES  |  TUESDAY, AUGUST 31, 2010
    [Analytics] Do Personal Passions Make You a Better B2B Blogger?
    While you might be passionate about analytic philosophy or avant-garde classical music, you should probably avoid titles like “What Wittgenstein Can Teach You about Buyer Personas” or “ Arnold Schoenberg and the Art of Content Marketing.”). But for lots of B2B bloggers, the logical connection is less important than the personal one.
  • THE ROI GUY  |  MONDAY, MAY 2, 2011
    [Analytics] Alinean Announces the CMO Challenge
    The survey typically takes 15 minutes or less to complete, and results are delivered immediately as a personalized PDF research report (registration is required) including survey responses, comparative benchmarks, analytical assessment and intelligent best practice recommendations and advice.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 22, 2011
    [Analytics] How to Sell Digital Marketing to the C-Suite
    Next, dive into analytics to determine what visitors from Facebook are doing on your website. Emphasize marketing analytics. To measure success of digital marketing, ensure you have marketing analytics in place  capable of assessing each area from milestones to inquiries and eventually to sale. Align with company goals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] Impostor Syndrome: How I finally learned I was smart
    They send me emails with their Google Analytics metrics to show me how their influence has grown. They send me emails with their Google Analytics metrics to show me how their influence has grown. 'By Betsy Kent, {grow} Community Member. For nine years, the competition on the Internet kept me from knowing that I was smart. And I had it.
  • BLOG MY CALLS  |  TUESDAY, MAY 20, 2014
    [Analytics] If Any 8 of These 10 Things Happen on a Call, You'll Convert 80% of Your Calls
    The data used for this infographic was extracted from millions of call segments from dozens of different industries that ran through the LogMyCalls Conversation Analytics engine in the first 4 months of 2014. 'Our latest infographic reveals some pretty stunning data about the differences between converted calls and non-converted calls. Any 8.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 14, 2012
    [Analytics] Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today
    Or business analytics? They're heeeeere. No, its not a Poltergeist sequel. It's Pinterest business accounts! We knew this day was going to come. In fact, we wrote about it in this article about why social networks like Pinterest will never be marketing-free. It was just a matter of time. Well have we got the blog post for you! sure would.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 15, 2013
    [Analytics] Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well
    You can then use the built-in analytics on Facebook known as Insights, to find out what your followers like and interact with so that you continue to post more of what they want. Pinterest also offers  analytics to help you. 'Social media marketing may seem challenging for any business, even non-profits. Twitter. Pinterest.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 9, 2014
    [Analytics] Using Data For More Strategic Video Marketing (Webcast)
    Are you gaining real insights from the right analytics? 'Data. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data, etc. Let that sink for a second. Video Marketing & Data. Maybe. Maybe not.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 8, 2013
    [Analytics] 3 Tests Every Marketing Dashboard Must Pass
    a firm that helps clients leverage data and analytics to facilitate marketing accountability and operations, measure and improve marketing performance, develop dashboards, enhance alignment, and drive revenue. At two recent conferences we asked attendees whether they had a marketing dashboard. Almost everyone in the rooms raised their hands. 
  • BLOG MY CALLS  |  MONDAY, OCTOBER 15, 2012
    [Analytics] Combine UX and Call Tracking for multichannel testing
    Whether that's at least using Google Analytics to correlate data or getting out of your cubicle and talking to people on the street about your product, getting this information has several benefits: Team focus on the needs of consumers. Analytics and Phone Tracking. Usability. Possibly find blind spots in development and use-cases.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Analytics] High Marketing IQ: Learn From Today and Optimize Tomorrow
    For example, Google Analytics can provide reports on website activity and PPC performance, while voice-based marketing automation tools can track all phone leads from various initiatives. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. No more!
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Analytics] Successful Social Business Pilot Projects: Benefits of Starting Small
    This is also the case if you want to start implementing analytics or ROI processes, for instance: there is a lot that will surface. In a previous post I looked at how the ‘people and process’ part matters before all in what we call social business (WIIFM, speaking the same language, common intended benefits, etc.).
  • HUBSPOT  |  FRIDAY, JUNE 25, 2010
    [Analytics] 10 Common Website Mistakes and How to Fix Them
    Website Fix #3: Think about (or look at using analytics) the words that users might searching to find you. Not Using Analytics. Website Fix #10: Install and start using an analytics program. To learn how to use analytics more effectively, take a look at HubSpot's Web Analytics Marketing Hub. if they are too long.
  • BLOG MY CALLS  |  THURSDAY, MARCH 6, 2014
    [Analytics] Fascinating Metrics from 337,488 Email Sends
    Asset #2 - The Quick Guide to Conversation Analytics. People like the word ''Guide'' in the title - The two best performing White Papers are The Quick Guide to Conversation Analytics and the Digital Marketing Agency''s Guide to Call Tracking. 'We''ve partnered with a large media company to market LogMyCalls for the last 9 months or so.
  • VIRALLY BLOG  |  WEDNESDAY, MARCH 27, 2013
    [Analytics] 2023. The future of content marketing and what it means for you
    Better analytics. Analytics software will only get better over the next decade. PR 20/20 coined the term hybrid marketers: Hybrid marketing professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. It’s difficult to predict. Trends. More insourcing.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Analytics] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    And the winner is… Use web analytics to choose email subject lines by WhatCounts. ” Note that you’ll need to have your Google Analytics and Google Webmaster Tools accounts linked in order for this to work. 'Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s
  • HUBSPOT  |  FRIDAY, MAY 27, 2011
    [Analytics] How to Become the Awesomest Marketer EVER
    They recognize that in today's rapidly changing world, marketing experience matters less than digital chops, an analytical mindset, existing "reach," and the ability to create remarkable content. Want to become The Awesomest Marketer EVER? Here's a simple 5-step formula to guarantee your success. STEP 1: Stop Interrupting People! STEP 2.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Analytics] Websites Get Traffic From 16% Fewer Keywords After Google's SSL Change [New Data]
    Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. In our sample of websites using HubSpot's marketing analytics tools , the average HubSpot customer is now receiving traffic on 16.19% fewer keywords than in the month before this change.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] Good News for Creepers: LinkedIn Upgrades "Who Viewed Your Profile" Feature
    This is seriously cool stuff that''ll appeal to any of the analytical marketers out there, but again, the Unknown bucket looms large (much like actual Google keyword analytics ). 'I mean creepers in the most loving way. Some of my best friends are creepers. Ask her, she won''t deny it.). knew they liked me. ). Check out what''s new.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics] Gamergate and the great Twitter Debate
    Tweets since September 1st have skyrocketed to 2,000,000, according to the social media analytics company  BrandWatch. Tweets since September 1st have skyrocketed to 2,000,000, according to the social media analytics company BrandWatch. 'By Mars Dorian, {grow} Contributing Columnist. Yeah, it’s a loooong story. participated.
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