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  • SAZBEAN  |  WEDNESDAY, MARCH 16, 2011
    [Analytics] 19 Reasons to Use Google Analytics for Your Business
    Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file. Filter Out Specified Domains If your Google Analytics code is somehow placed on another site, irrelevant data can severely compromise your statistics. The Price Arguably the best feature of Google Analytics is its cost: $0.
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Analytics] Pinterest Banks on Web Analytics
    Known simply as Pinterest Web Analytics, product manager Cat Lee, in an interview with Reuters, is quoted as saying, "The goal is really to help websites understand what content is resonating with people on Pinterest.”. Back to Pinterest. The very layout and structure of the Pinterest site lends to its sales action-ability. Of course.".
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 2, 2015
    [Analytics] Google Analytics Filters: Tips To Avoid Common Mistakes
    Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back. Google Analytics Search Engine Marketing SEO However, there is one caveat to be aware of. Complete loss of accurate data.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, FEBRUARY 10, 2011
    [Analytics] A Multichannel Marketing Roadmap: Analytics and Insights
    “Unified Marketing,” “Customer Engagement Marketing,” “Marketing 2.0” and “Consumerism” are all concepts of marketing practice that aim to create the most relevant dialogues with the possible.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Analytics] CMOs are Spending More on Marketing Analytics, Social and Content
    Here are the top trends you need to know: Roughly 8 in 10 US CMOs anticipate their companies will increase usage of predictive marketing analytics and big data tools within the year,  “with more than one-quarter expecting their use to increase by at least 25%.” ” 39.1% ” “Social media occupies an average 7.4%
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 13, 2011
    [Analytics] Klout will introduce detailed new analytics (video)
    He also hinted that the actual Klout score we see publically is on “the tip of the iceberg&# of analytics he is bringing to brand managers. I had the fortune of interviewing Klout CEO Joe Fernandez at SXSW and hope you’ll enjoy this short video. “Can you remember what Google was like in 1997?&# he said.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Analytics] When to Check on Your Marketing Metrics: A Simple Guide
    Analytics Daily 'There are lots of metrics you can track on a regular basis. You can check your visits, leads, and customers from all of your marketing activities. You can check how much revenue you are generating. You can look to see how your calls-to-action are performing. You can see if you''re getting any inbound links to your site.
  • SAZBEAN  |  THURSDAY, AUGUST 9, 2012
    [Analytics] Can the Bounce Rate be a Key Performance Indicator?
    To gain attention for the bounce rate within the knowledge- and analytics functionalities, its value needs to be adjusted to reflect current reality and today’s internet usage behavior. AnalyticsBounce Rate: A new definition Many analysts do not take the bounce rate seriously enough – nevertheless it has significant value.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Analytics] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    'Marketing has become synonymous with data and analytics. The data now available to us from our marketing efforts, including call analytics , offers more opportunity to optimize ROI, yet we have somehow ended up with more systems and siloed data than we know what to do with. General Google Analytics Integrations Why yes, I did.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Analytics] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.
  • BIZNOLOGY  |  MONDAY, APRIL 8, 2013
    [Analytics] SEO analytics data to pay attention to
    To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. Entrance Keywords.
  • FATHOM  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Using Google Site Search Analytics to Develop Quality Content Topics
    Google Analytics offers an extremely useful tool for websites that feature a site-search bar. This feature can be found in the behavior section of your Google Analytics dashboard (see image to the right). Setting up Site Search in Google Analytics. Analytics / Big Data Content Marketing SEO
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Analytics] Digital Marketing’s Massive Measurement Lies
    Measurement Media analytics marketing analytics retargeting search view-through 'Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Many even count the same results twice, all to show that marketing is contributing to results. Yikes!
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics] YouTube Analytics Decoded
    'As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Monitor. Beware of the Following. YouTube
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Analytics] Google Analytics Launches Bot and Spider Filtering
    'It has been a long-established (yet misunderstood) given that Google Analytics filters out all of the bot and spider traffic from tracking into our precious reports. The post Google Analytics Launches Bot and Spider Filtering appeared first on Fathom. Analytics / Big Data bots spider filtering Happy reporting, everyone!
  • MARKETING FINGER  |  SATURDAY, JULY 30, 2011
    [Analytics] The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways
    I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. b2b marketing marketing analytics marketing metrics marketing programs Marketo review white paperHere are some of the gems I found in the 70-page paper and which I cover in the video above.
  • MEASURABLE MARKETING  |  THURSDAY, MAY 10, 2012
    [Analytics] Higher Education and Web Analytics
    A post summary of an interview with Avinash Kaushik by Karine Joly on the state of Higher Education Websites and Web Analytics
  • BIZNOLOGY  |  MONDAY, AUGUST 4, 2014
    [Analytics] Maximize your social media marketing with Twitter’s new analytics
    Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. That’s OK – you can still access the analytics! Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. No more! Not a Twitter advertiser? Now you can find out!
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics] Five Free Tools for Startups to Measure Impact of Online Videos
    Youtube Video Analytics Youtube has a very detailed reporting tool on measuring the performance of your videos. Youtube Video Analytics can even track videos which are embedded to a website or a blog. also has a very simple yet useful analytics. Analytics Content 'Video camera in action.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Analytics] How Often Should Companies Blog? [New Benchmark Data]
    Blogging Analytics Daily '"Blog early, blog often.". In the inbound world, these are words to live by. After all, blogs help businesses attract new website visitors and convert them into leads. The question is, how often does a company need to blog? To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers.
  • HUBSPOT  |  SUNDAY, JANUARY 26, 2014
    [Analytics] New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
    In this new post , HubSpot Senior Blog Editor Corey Eridon walks you through the entire process and shows you how reviewing analytics -- and measuring performance -- can help you hit your lead generation goals. analytics 'As marketers, we all know that great writing can help our content stand out from the crowd. From high school?
  • PWB MARKETING BLOG  |  THURSDAY, JUNE 16, 2011
    [Analytics] Google Analytics Part 4: Three Must-Have Google Analytics Custom.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Analytics] Not Just for Data Geeks? Why Marketers Need to Know Excel
    But in the digital age, in which data and analytics are increasingly becoming the de facto language of marketing (and sales) organizations, art has started to take a backseat to science. With Excel, you can combine data from different sources and get information that analytics software alone can''t give you. analytics Go on!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] Why You Should Measure New and Mature B2B Blogs Differently
    Blogging Analytics 'With blogging, success doesn''t happen overnight. know, right? How many times have you heard that little nugget of blogging wisdom? But seriously -- a B2B business blog is a huge time investment. It can take a while before you''ve grown it into a truly valuable marketing asset. Yes, there''s a strategy. know, right?
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Analytics] Twitter Releases Card Analytics: Here's How to Use 'Em
    Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter Cards -- you know, those rich media attachments you see at the bottom of tweets like these: Blogging Myth #7: "You can''t write a blog post in an hour." Why You Need More Than Twitter Card Analytics. Will you use this new analytics dashboard? More followers?
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Analytics] Is Web Analytics Alone Enough to Understand Your Web Interactions?
    The Web Analytics Association defines web analytics as “…the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage.”  Yet, in many companies, web analytics is a discipline that is separate and distinct from other customer analysis functions.   page=aboutus.
  • HUBSPOT  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics] New Data Reveals the ROI of Inbound [Free Report]
    analytics 'Every year, we like to check in with our customers to see how our software is working for their businesses. We team up with an MBA candidate at MIT Sloan to see just what kind of ROI our customers are getting out of our software. In a word. Inbound helps them build a sustainable business model. Don''t believe me?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 21, 2012
    [Analytics] Quantivo Offers High-Volume Customer Analytics at a Modest Price
    These are exciting times in the world of analytical systems. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. customer analysis column data store business intelligence systems analytical databases cloud computing
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Analytics] Your Graphs Look Like Crap: 9 Ways to Simplify and Sexify Data
    Based off of Edward Tufte''s The Visual Display of Quantitative Information , the folks over at Darkhorse Analytics put together this awesome visual of the many things you need to do to beautify your data: I''m sure you got all of that. analytics Design 'Remember your last marketing team meeting? You don''t want to be that person.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, OCTOBER 17, 2010
    [Analytics] Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence
    While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. How to add Google Analytics to Benchmark emails.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JUNE 13, 2012
    [Analytics] Marketing Analytics and Good Strategy Go Hand-In-Hand
    As marketing analysts, we are focused on delivering excellence in all things analytical, whether a basic profiling exercise to provide our clients with more insight into what their customers look like, or a suite of sophisticated predictive models that identify who is most likely to act in a given campaign. Application to Marketing Analytics.
  • KEO MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Analytics] Why You Should Upgrade to Universal Analytics Now
    'Marketers and webmasters who haven’t yet made the switch to Universal Analytics will likely want to stop procrastinating and complete that process now. Universal Analytics is basically the new and improved version of Google Analytics. web analytics analytics google keo marketing search engine optimization
  • FATHOM  |  WEDNESDAY, JULY 17, 2013
    [Analytics] Web Analytics Wednesday Cleveland at the Oak Barrel July 31
    ” This old saying is not the reason Web analytics and marketing professionals will be gathering at the Oak Barrel in Valley View for Web Analytics Wednesday on July 31. … Read the rest The post Web Analytics Wednesday Cleveland at the Oak Barrel July 31 appeared first on Fathom.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, DECEMBER 14, 2011
    [Analytics] Inbound Marketing Analytics 101
    With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. Email Marketing. Lead Nurturing & Marketing Automation. Paid Search.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Analytics] How High Growth Companies Use Marketing Analytics to Their Advantage
    Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. . By: Sylvia Montgomery.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Analytics] 7 Ways Big Data Restricts Marketing Analytics
    ” What’s missing in the current marketer’s mindset towards marketing analytics is that customer data “is suitable for some applications and analyses but unsuitable for others.” Below we’ll explore what areas contain restrictions for customer data and how that is significant for marketing analytics.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] Marketing Analytics: A Must Have in 2014
    There is a good chance your team may be missing one important component: an analytics expert. recent study from The Online Marketing Institute revealed 37% of executives overseeing online marketing campaigns are unhappy or dissatisfied with the level of digital analytics skills from their teams. Tie Calls Into Other Analytics.
  • HUBSPOT  |  FRIDAY, MARCH 6, 2015
    [Analytics] How to Use Excel: 14 Simple Excel Shortcuts, Tips & Tricks
    Analytics Daily Weekly 'Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I''d ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine information in multiple cells? C,0) )).
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 18, 2010
    [Analytics] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 1 of 2)
    The cost of not pre-evaluating marketing campaigns through analytics and account services can be deadly. Consult your Marketing Analytics coaches for advice in this area as well – don’t be shy! Analytics Campaign Management Marketing Metrics and Reporting Marketing Strategy marketing analytics megan jasinskiCongrats! 
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Analytics] Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast]
    The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on. 'As a big river grows exponentially from the contribution of many disparate streams and tributaries, so too does the powerful flow of Big Data come from an increasingly wide range. Marketing Technology Podcast
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 14, 2015
    [Analytics] A new look at Big Data, Audience and Influence
    For the second year, I was honored to share the stage with Dr. Ari Lightman , Distinguished Service Professor of Digital Media and Marketing at Carnegie Mellon University, who is on the cutting edge of social media analytics. Big Data and Analytics ari lightman big data Social selling and influence versus popularity.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, FEBRUARY 8, 2011
    [Analytics] Lead Generation: Are You Using Marketing Analytics?
    Most marketers today understand that lead generation is imperative and should be a key element of every sales and marketing organization.  However, “leads” can come in all shapes and sizes.  They come from traffic at a retail location, from a web visitor, from a direct marketing campaign, an event, mobile devices, and contact centers, among
  • SAZBEAN  |  TUESDAY, MAY 29, 2012
    [Analytics] 5 Tools to Measure Digital Influence
    mBlast provides detailed analytics for measuring influence on social networks, blogs, websites, and articles. Analytics Social Media Social NetworksEnglish: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). The age that we live in is dictated by multiple forms of digital communication. PeerIndex.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Analytics] 2011 Trends for Web Analytics – Revisited
    Even though my daring prediction of a Buffalo Bills-Detroit Lions Super Bowl clash in February 2011 came to naught, looking back on some of the web analytics trends I had my eye on for 2011 brings mixed results, now that two-thirds of the year has washed away.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 7, 2014
    [Analytics] You’ve hit marketing gold when the dog doesn’t bark
    This might seem like cryptic and strange advice, but it is so very wise and relevant in this age of Big Data and analytics. In our busy world, it is easy to rely too heavily on the analytics at face value without taking the time to consider the nuances, the quirks, the little shivers in The Matrix that lead to real insight and truth.
  • VOLACCI  |  FRIDAY, NOVEMBER 15, 2013
    [Analytics] Are you using Universal Analytics?
    'Are you using Universal Analytics yet? If not, get ready for it - Google will soon be upgrading all legacy Google Analytics accounts to Universal Analytics. If you haven''t heard about Universal Analytics, here''s a quick summary of what you can expect: Track users, not visits. google analytics Better load times!
  • INSIGHTIQ BLOG  |  MONDAY, APRIL 30, 2012
    [Analytics] Use analytics for good, not evil.
    I'm sure by now you've seen  the New York Times piece on Target and the power of analytics ; you know, the one that describes how the mega retailer knew a 16-year-old girl was pregnant - and sent her targeted offers related to all things baby - before her father even knew?  Finished with the piece? That's what Target did quite well.
  • SAZBEAN  |  MONDAY, JANUARY 19, 2015
    [Analytics] Measurement Basics for Facebook Pages
    But Facebook has a bevy of tools that allow its page administrators to get deep in analytics. Analytics Social Networks Hey, we get it. But the power of Facebook and its humungous audience is not to be ignored. Fortunately, there are ways you can track how effective your Facebook campaign actually is. Bingo. That’s an easy one.
  • CRIMSON MARKETING  |  TUESDAY, JULY 22, 2014
    [Analytics] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. '“Science holds the key to unlocking human potential.”
  • LOOPFUSE  |  SUNDAY, JANUARY 20, 2013
    [Analytics] On Megatron, and Vanity Metrics
    Social Media Web AnalyticsIt’s really tempting to treat any measurable thing as a metric. For instance, I’ve seen several (way more than several, actually…) social media campaigns focused on “generating likes” This is not to denigrate likes, but they are not a metric unto themselves. Million Likes.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Analytics] What Are Attribution Reports? [FAQs]
    For instance, if you run a report based on First touch (as it is called by HubSpot) or First interaction (as it is called by Google Analytics), 100% of the credit is given to the page URL or source of the first visit a contact was on. How Do You Run an Attribution Report in Google Analytics? Analytics Reports You are right!
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Analytics] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    You measure that "bottom line" with the help of attribution modeling , an analytics report that allows you to assign credit to different touch points along the conversion paths your consumers may take. Analytics Daily 'One of our main jobs as marketers is to acquire new customers. Or as marketers would say, "build brand awareness.".
  • SMALL MANUFACTURER BLOG  |  TUESDAY, OCTOBER 8, 2013
    [Analytics] Using the Google Analytics Social Report (Part II)
    'In Part One of this series , I talked about how to set up the Google Analytics Social Report. Log into Google Analytics and click on “Admin;” Once you’re on the Admin page, click “Goals.” “Admin” view within Google Analytics. B2B Web Marketing Google Analytics Social Report
  • SYNECORE  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] Leverage Web Analytics to Determine Lead Generation Goals
    If you don’t have an exact numerical value as to the number of leads that need to be generated on a monthly basis to achieve revenue goals, you aren’t fulfilling the benefits of web analytics. Analytics should be consistently monitored to measure the success of marketing campaigns throughout the year. Implications of Analytics.
  • INSIGHTIQ BLOG  |  WEDNESDAY, NOVEMBER 30, 2011
    [Analytics] Customer Analytics, Hype or Reality?
    Customer Analytics seems to be one of the hottest topics in business today, with the newly coined 'Data Scientist' role in high demand.  The reality is that analytics can provide a big impact on bottom line profits.  Behavioral Data : Predictive customer analytics are data driven. increased churn) may be  gleaned from the data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 17, 2015
    [Analytics] Are you in a social media experiment?
    Big Data and Analytics research social media experiment 'The answer to this question is, of course, YES. Whether you know it or not, companies are collecting data about you, testing you, even manipulating you without your knowledge. The bigger question is, how far should they go … and how much should you know? It’s observational.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, MAY 29, 2012
    [Analytics] Applying the Lessons of “Simplify and Repeat” to Analytics
    was intrigued about how the lesson of simplicity could be applied to Marketing Analytics. In the world of analytics, we tend to deal with complex datasets and analyses. Select the right analytical tools given the business application. Analytics marketing analytics Vida TamoshunasVida Tamoshunas.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Analytics] New Twitter Dashboard Lets You Measure Performance of Organic Tweets
    The New Organic Tweet Analytics Dashboard. Access your dashboard by clicking Analytics >> Tweet Activity in your top navigation. You can also drill deeper into individual tweets to view a tweet''s corresponding Tweet Details page: How to Make the Most of Tweet Analytics. Social Media analytics Test it and see!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Analytics] Two questions to help you find the value of marketing
    Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. 'By Eric Wittlake, {grow} Contributing Columnist. We were thrilled. Life was good! We were counting, not causing.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 10, 2014
    [Analytics] Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]
    As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. Lance Walter is Chief Marketing Officer for Host Analytics and leads the company’s global marketing efforts. 'Your company conducts quarterly budget reviews to determine how well projections aligned with performance.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 12, 2012
    [Analytics] Leveraging LinkedIn Group Analytics
    Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. But how do you measure the effectiveness of your group, and learn how to improve over time? LinkedIn Social Media
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 21, 2010
    [Analytics] 8 Tips to Improve Campaign Landing Page Conversion
    Analytics Marketing Creative Marketing Strategy Web Analytics Barb Cote Campaign Landing Page Campaign Management Eye TrackingBarb Coté. Are you running campaigns that are getting a decent click-through rate, but no conversions? Are you running campaigns that don’t really deliver? Define WHAT a conversion is. Deliver AS PROMISED.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 19, 2013
    [Analytics] Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports
    Google Analytics has recently expanded its reporting option to include social media outlets. Before some of these reports will function properly, you will need to set up your goals in Google Analytics. Google Analytics Social MediaSocial Value. Traffic Sources > Social > Overview). Social Conversions. Social Sources.
  • BLOG MY CALLS  |  TUESDAY, OCTOBER 15, 2013
    [Analytics] Conversation Analytics is Officially Here
    Late last week we released Conversation Analytics. What Is Conversation Analytics? Conversation Analytics tracks what happens ON the call. Conversation Analytics then pushes out data like lead score, sales readiness, close rate, missed opportunity, and competitor mention. How Conversation Analytics Works.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] How to Track Content ROI: A Step-by-Step Guide
    Using your website''s analytics, you’re able to determine how many people go from your blog post to your sales page and wind up completing purchases. Content Creation Analytics 'There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. TeamWeek.
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 6, 2010
    [Analytics] Social Media Marketing Metrics Explained
    Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analyticsSocial media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process.
  • PWB MARKETING BLOG  |  TUESDAY, JUNE 14, 2011
    [Analytics] Google Analytics Part 2: How To Set Up Google Analytics To Grow.
  • CLIENT BRIDGE  |  FRIDAY, NOVEMBER 2, 2012
    [Analytics] INFOGRAPHIC: Actionable Social Analytics
    Social analytics is the discipline of aggregating and analyzing online conversations and social activity generated by brands across social channels. From Awareness, here's an infographic framework for using social analytics for marketing and sales effectiveness. View Original Article
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Analytics] What Shazam Can Teach Marketers about Predictive Analytics
    This is a predictive analytics success story that marketers in every industry should be inspired by. The post What Shazam Can Teach Marketers about Predictive Analytics appeared first on CMO Essentials. Shazam has been relevant for so long that it has achieved status as both a noun and a verb (“Who sings this song? Now it’s your turn.
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Analytics] How to Build a Pivot Table in Excel: A 1-Minute Explanation [Video]
    analytics 'This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. few years back, whenever I’d heard a coworker talking about using pivot tables, I’d secretly sigh in relief.
  • CRIMSON MARKETING  |  THURSDAY, JUNE 12, 2014
    [Analytics] Why Are Predictive Marketing Analytics A Problem?
    '“Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance.” The post Why Are Predictive Marketing Analytics A Problem? ” But the problem is marketing may be. appeared first on. Digital Marketing Marketing Technology
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Analytics] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    It also prompted many interesting discussions with them vendors themselves, who, not surprisingly, are an especially analytical and thoughtful group. By that standard, predictive analytics is still far from overcrowded. lead scoring marketing automation marketo predictive analytics predictive marketing
  • INSIGHTIQ BLOG  |  TUESDAY, JANUARY 11, 2011
    [Analytics] Analytics: 2010 in review and 2011 predictions
    Now that we rang in the New Year, I thought we should take a look back on a few major 2010 analytic landmarks and then look ahead into 2011. Consolidation: Analytic consolidation continued to be highlighted by IBM's purchase of Unica , Netezza and Coremetrics.  Maybe not given the heightened focus on online, big data and analytics.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 16, 2010
    [Analytics] How Banks Use Data Mining to Answer the Big Marketing Questions.
    Related Articles: Sophisticated Data Modeling and Analytics Lead to Better Marketing Metrics. Get Smart: Make Sure Insights from Marketing Analytics Reach Your Sales Force. Analytics Database Marketing Database Management Marketing Strategy Sales Optimization Segmentation banking analytics data mining finance marketing
  • SAZBEAN  |  FRIDAY, DECEMBER 20, 2013
    [Analytics] Business Intelligence Trends for 2014
    Analytics Marketing News & Notes 'A segment of a social network (Photo credit: Wikipedia) Business Intelligence is rapidly evolving. There’s so much data, especially on social networks, that there’s almost too much (almost). Knowing how to use business intelligence as a competitive tool is obvious.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Analytics] Improving Health Care Member Engagement on the Web with Marketing Analytics.
    Most organizations that have a robust website will use some sort of web analytics as a component of their interactive offerings, but how are they using this analytic information to improve member engagement and reduce expenses? “When leveraged, the advanced analytics can be very helpful to an employer. Bill Harriss.
  • SAZBEAN  |  TUESDAY, FEBRUARY 15, 2011
    [Analytics] The Importance of a Baseline When Measuring Social Media
    Analytics Marketing Social MediaWhenever you’re implementing a new strategy (social media or not), it’s important to know where you currently stand so you know how far you’ve gone once you start implementing tactics. baseline measurement will help you understand which tactics are working and which ones need some tweaking.
  • EMAGINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Analytics] Your Analytics Questions Answered (Interview)
    On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?  sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! How accurate is the customer demographic data in analytics?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 11, 2014
    [Analytics] IBM CEO points to social strategy with a twist
    Big Data Analytics. ” She said that three out of every four customers have a Big Data project in process and these companies have five times the growth rate of companies without data analytics. IBM has invested $23 billion in analytic software and had $16 billion in Big Data-related revenue in 2013. Big Data Analytics.
  • NUSPARK  |  MONDAY, JULY 2, 2012
    [Analytics] Online Display & Social Media, Branding & Attribution- Affects on Conversions
    Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics. Other analytics tools include some attribution modeling functionality as well. Google’s premium analytics allows 5 models of attribution. Rebook?
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics] Supercharge the Top of Your Funnel with Quality Data and Analytics
    That’s why the future of predictive analytics seems so bright with over $200 million being invested by the venture community in just the past twelve months. That’s the high-level big picture, but digging down into the tactical trenches, how can predictive analytics improve top of funnel activity?  buyer committee).
  • MODERN B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Analytics] Marketing Analytics Deep Dive: Bounce Rates and Why They Matter
    Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. Marketing Analytics Deep Dive: Bounce Rates and Why They Matter was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Are they relevant?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [Analytics] Now, Go and Do: Create standardized, well-understood metrics for your organization
    'Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. Create a consensus on data management standards.
  • NUSPARK  |  MONDAY, JULY 2, 2012
    [Analytics] Online Display & Social Media, Branding & Attribution- Affects on Conversions
    Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics. Other analytics tools include some attribution modeling functionality as well. Google’s premium analytics allows 5 models of attribution. Rebook?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 29, 2014
    [Analytics] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    It all started in 2000 when I was at Oracle; we built a data analytics solution for marketing and sales that provided visibility into marketing activities of prospects and customers. 'Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Marketing Measurement
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Analytics] How to Use Data to Make Smarter Marketing Decisions
    Content creation, SEO, email marketing, PPC, social media, lead generation, analytics. If you don''t have HubSpot, use your analytics or marketing software to pull some of the same data. marketing data Analytics 'Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Email marketing?
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 31, 2012
    [Analytics] Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments
    This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. B2B Web Strategy Google AnalyticsAdvanced Segments Advanced segments allow [.].
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 20, 2010
    [Analytics] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2)
    I outlined how to define your business objectives and tap into your Marketing Analytics Coaches before you start the big race. This is the time to thank your marketing analytics, operational partners and account services coaches for helping you define, plan and execute. Megan Jasinski. Not going to happen, sorry).  Tweet This!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Analytics] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. Step 2: Name your experiment.
  • CRIMSON MARKETING  |  THURSDAY, MAY 29, 2014
    [Analytics] Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast]
    This discussion with Christian Campagnuolo, CMO of Business Intelligence software firm Logi Analytics, prescribes. The post Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast] appeared first on. Marketing Technology Podcasts
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Analytics] Why You Need Marketing Analytics, Not Web Analytics
    The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics.
  • SAZBEAN  |  WEDNESDAY, MARCH 28, 2012
    [Analytics] Social media monitoring tool video: Why should I monitor social media?
    Analytics Social Media Social NetworksSocial media monitoring tools have become widespread among many sorts of businesses. For example, even offline businesses like clubs and restaurants have started using social media monitoring tools. But why? Target competitors’ customers. See how effective your branding campaign is. and more!
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Analytics] How to clean up a cluttered website? Content analytics is the answer
    That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Panda (Photo credit: Wikipedia). Google now pays more attention to overall site cleanliness and architecture. And duplicate content is ever more problematic.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Analytics] How to Use the VLOOKUP Function in Excel: A 1-Minute Explanation [Video]
    What’s more, it is incredibly powerful, and is definitely something you want to have in your arsenal of analytical weapons. analytics 'This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. So, what does VLOOKUP do, exactly? That’s where the VLOOKUP function comes in.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 6, 2014
    [Analytics] Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics
    'Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide deeper insights into how Pins are performing. Better Analytics = Deeper Insights . You’ll be able to see the new analytics here.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics] Analyze This: Learn Marketing Analytics in a Week
    Here’s why: By 2015, companies are expected to increase their marketing analytics budgets by 60% over 2012 spending, from 5.7% It may seem like small potatoes, but it’s actually huge when you factor in (pun intended) the additional finding that nearly 63% of today’s decision makers currently do not use marketing analytics. to 9.1%.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JULY 7, 2010
    [Analytics] There Is No Quick Fix. But Lead Generation Can Get You Off To The Races.
    generally agree with the points Mr. Castelein makes, but as a proponent of using B2B Marketing Analytics, I believe that lead generation can be accelerated. Now that B2B Analytics has told you where all your customers and prospects are, your sales and marketing investments can be targeted to optimize the sales potential.  Rick Volz.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JUNE 2, 2010
    [Analytics] Predictive Analytics for B2B Marketing
    When you make good use of Marketing Analytics you can focus your attention on the right campaigns and optimize these campaigns for conversion (see my earlier posts on demand generation metrics ). Predictive Analytics and its close cousin Behavioral Targeting are focused on giving you insights into what will happen next. Tweet This!
  • LEAD VIEWS  |  THURSDAY, NOVEMBER 29, 2012
    [Analytics] Social Media for Demand Generation: What Have You Done for Me Lately?
    Analytics B2B marketing B2B Social media B2B Social Media Marketing online marketing b2b Demand Generation gartner hype cycle LeadFormix ROI social analytics social media social media channelsAt LeadFormix we deal with many of the same marketing challenges that our customers grapple with. Sometimes. [[ This is a content summary only.
  • SAZBEAN  |  FRIDAY, APRIL 25, 2014
    [Analytics] Understanding Facebook Boosted Post Metrics
    If we look at the Google Analytics traffic to the actual post on the website (April 2-April 22), the April 2nd post (Jessica Kirkpatrick) had 338 pageviews (20 from Facebook), while the April 9th post (Kate Synder), had 93 pageviews (77 from Facebook). 'Cardboard rocket (Photo credit: Matt Biddulph). Facebook Post Pre-Boost.
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