Page 2 of 60 Previous | Next 
  • BUYEROLOGY  |  FRIDAY, FEBRUARY 10, 2012
    [Analytics] The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing
    Sales training was all geared to train sellers how to persuade the single buyer and in the 1980’s we started to see models of how to determine the psyche of the single buyer – was he or she an amiable or an analytical? Connect predictive buyer modeling to predictive analytics to illuminate a 360 degree view of buyers. Related articles.
  • WEBBIQUITY  |  TUESDAY, MARCH 10, 2015
    [Analytics] In B2B Marketing, Don’t Forget the Basics
    Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics? Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. What’s the next new tactic, channel or trend we need to have on our radar?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 12, 2013
    [Analytics] Google Authorship brings your staff out from behind your brand
    Organic Search Slider Author Google google analytic Google Latitude Search engine optimization steven levy Unison Agency YouTube Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] Twitter’s new mega-partnership has interesting implications
    Let’s look at each one and see what it means to you … 1) Integration of Twitter data with IBM analytics services:  IBM plans to offer Twitter data as part of select cloud-based services, including IBM Watson Analytics, a new  cognitive  service they say will be “in the palm of your hand.” Is it a hoax?
  • BUYEROLOGY  |  THURSDAY, FEBRUARY 16, 2012
    [Analytics] Slow Death of the Funnel: Why Buyer Choice Matters to Revenue
    Marketing Predictive analytics predictive buyer modeling Qualitative research Sales single buyer modelIT Buying Process © All rights reserved by Kenny Madden. B2B marketing and sales is still predominantly tethered to traditional ideas, approaches, and systems that are being dragged into the modern era.  Follow @tonyzambito. Related articles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 4, 2014
    [Analytics] The 5 hottest marketing jobs in a digital age
    Big Data and Analytics careers Communty-building Content Marketing corporate communications Organizational Development hottest marketing jobs jobs in marketing marketing careers How can we expect marketing jobs to be impacted by technology over the next few years? think we can see a glimpse of the future with Google. Rates should be going up.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Analytics] You’re doing a terrible job with search and social
    There’s even an entry in their Google Analytics that says there’s a mobile interface; however, when I ran their main URL through the  W3C mobileOK Checker , I got 0%. My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 7, 2011
    [Analytics] Inside The Busy Mind Of A Marketer
    Marketing Efficiency b2b marketing campaign analytics contact management dashboards Demand Generation Digital Body Language digital marketing Email Marketing event management lead management Lead Nurturing Lead Scoring marketing automation online marketing reports sales and marketing alignment social media marketing web analytics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Analytics] 10 things you need to know NOW about OmniChannel Marketing
    Analytics is the key to the kingdom. Augmented Reality Big Data and Analytics business strategy Internet marketing Mobile marketing Monitoring strategies enterprise marketing omni-channel omni-channel marketing OmniChannel anticipates that customers may start in one channel and move to another as they progress to a resolution.
  • BUYEROLOGY  |  SUNDAY, FEBRUARY 12, 2012
    [Analytics] As The World Churns For CMO’s
    CMO’s today can cause fundamental shifts in buyer understanding through the balance of quantitative predictive analytics and qualitative predictive buyer modeling.  goal centric Marketing Predictive analytics predictive buyer modeling tony zambitoImage via Wikipedia. The good news is that CMO tenure continues to rise.  Spinning Wheel.
  • BUYEROLOGY  |  SUNDAY, APRIL 29, 2012
    [Analytics] Can You Predict Your Ideal Scenarios For Lead Nurturing?
    "Sales Checking For Leads" © All Rights Reserved Kenny Madden. Depending on which reports you may read when it comes to lead nurturing, approximately 60% or more of B2B businesses do not have a formalized lead nurturing program.  Which begs the question: why are companies slow to adopt to lead nurturing? Reasons. Buyer Scenario Modeling.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 21, 2013
    [Analytics] 4 Ways to Improve Your Online Marketing Funnel
    Google Analytics offers a cheap and simple method of analyzing how people are getting to your web site. Marketing Efficiency inbound marketing Lead Nurturing marketing funnel modern marketing online marketing online marketing funnel tips for Google analyticsInbound marketing, especially for B2B companies, is difficult to get right.
  • LEAD VIEWS  |  TUESDAY, AUGUST 21, 2012
    [Analytics] No Lead Left Behind
    B2B marketing B2B Sales Lead analytics Lead Conversion Lead Generation Lead Lifecycle Management Lead Nurturing Sales – Marketing Alignment dead leads Demand Generation lead cycle leads marketing qualified leads SalesDemand generation can be difficult at times because marketers occasionally need to balance competing interests.
  • BUYEROLOGY  |  MONDAY, MARCH 26, 2012
    [Analytics] Grow SMB Revenues With Buyer-Based Marketing
    Analytics of your SMB customer database is like fighting numbers with numbers – you can contain the data but without behavioral insight – you will not be able to get inside them.  Buyer Persona © All Rights Reserved Cristian Cardenas. The U.S. The call to action now is for organizations to bring more science and evolution to the challenge. 
  • VISIONEDGE  |  TUESDAY, JUNE 10, 2014
    [Analytics] Best-in-Class Marketers Prove They Create Value
    Over the years, the study has revealed that ‘A’ marketers exhibit a number of differences from their colleagues–they are better at alignment, accountability, analytics, automation, assessment, and alliances.  By now one would think this journey would be nearing completion, but there appears to still be plenty to learn. 
  • LEAD VIEWS  |  WEDNESDAY, DECEMBER 19, 2012
    [Analytics] Do B2B Brands Really Need to Go Mobile?
    B2B marketing B2B Sales Sales Analytics b2b marketers comscore idc mobile marketing mobile marketing campaigns smartphonesA version of this post was first carried in DM Confidential In the B2C world, mobile marketing campaigns abound. Visit my website for full links, other content, and more! ]].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 14, 2015
    [Analytics] A new look at Big Data, Audience and Influence
    For the second year, I was honored to share the stage with Dr. Ari Lightman , Distinguished Service Professor of Digital Media and Marketing at Carnegie Mellon University, who is on the cutting edge of social media analytics. Big Data and Analytics ari lightman big data Social selling and influence versus popularity.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, APRIL 11, 2012
    [Analytics] Six DIY Google Analytics Fix-Its for Small Businesses
    Tweet I’ve recently run into a slew of “small” Google Analytic (GA) problems with my clients / prospective clients — enough that I realized I should write about them as these “small” problems often impact business in a huge way. 1. No link between AdWords and Analytics. Your GA data is GOLD.
  • SAZBEAN  |  MONDAY, OCTOBER 25, 2010
    [Analytics] 14 Basic Blog Measurements
    Here are 14 basic blog measurements to help you get an idea of how your blog is doing… Most of these statistics are available in Google Analytics. Feedburner (which has a WordPress plugin) provides some good stats and can link into Google Analytics. Pageviews – Number of times pages on your blog have been viewed.
  • BUYEROLOGY  |  WEDNESDAY, FEBRUARY 22, 2012
    [Analytics] Revenue Growth by Choice and The Buyer Orbit
    Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Growth is getting harder and harder to come by.  Buyer behaviors are shifting yet we know only a fraction about this shift.  that orbit them. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 27, 2013
    [Analytics] 10 Tips to Help You Become a ‘Superhero’ Marketer
    Considering 5 core competencies that comprise the ‘ideal’ Modern Marketer ( targeting; engagement; conversion; analytics; and marketing technology ) marketers gave themselves a score of 65% in proficiency. But it can be difficult to do, particularly for companies with limited resources, budget, or staff. Click here  to register.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 7, 2014
    [Analytics] The seven traits of an effective digital enterprise
    Organizations need to move to a cycle of continuous delivery and improvement, adopting methods such as agile development and “live beta,” supported by big data analytics, to increase the pace of innovation. I really enjoy the free content provided by McKinsey & Company’s Insights. Be unreasonably aspirational. Hire them anyway.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 17, 2015
    [Analytics] Are you in a social media experiment?
    Big Data and Analytics research social media experiment The answer to this question is, of course, YES. Whether you know it or not, companies are collecting data about you, testing you, even manipulating you without your knowledge. The bigger question is, how far should they go … and how much should you know? It’s observational.
  • BUYEROLOGY  |  THURSDAY, APRIL 19, 2012
    [Analytics] Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.
    Target (Photo credit: Wikipedia). I am a big baseball fan and a one-time want to be pitcher.  Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers.  Making the issue even more problematic is the changing behaviors of the buyer.  Getting On Target.
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Analytics] Content marketing metrics and analytics: it’s all about you
    Do your own analytics! Your decisions should be based on your analytics – data about your content and your audience. . Content Marketing analytics Content marketing linkedin marketing Measurement social media One of the biggest ways we see this happening is an over-reliance on industry-wide or web-wide data. Subject line length.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 24, 2014
    [Analytics] 4 Steps to Maximize Your Marketing Data
    Targeting & Segmentation analysis analytics Bluewolf bounce backs Cassie Hrushesky data data maintenance data management data management tips Email Marketing engagement field completeness marketing data state of marketing data steps to effective email marketing unsubscribes Follow Cassie on Twitter @cmnh10. It’s time to stop avoiding it.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Analytics] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    You are never revenude when you understand how your investments lead to revenue.  In most organizations, the campaign analytics are in one data silo and the pipeline and closed deal information is in another.  by Brian Kardon | Tweet this How are you measuring marketing’s performance? The list is nearly endless. Consistency matters. Facebook.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics] 5 Essential Insights You Can Uncover Using Twitter Analytics
    When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Analytics Social Meda Daily and that''s about it.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 3, 2013
    [Analytics] Secret Sauce: 8 Tips from Demand Generation “Master Chefs”
    That means knowing what information they want — and how to give it to them. 7) Set customer-centric analytics.  by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sam Boush , founder and President of Lead Lizard , a marketing automation agency in Portland, Oregon. Here are a few tips: 1) Assemble a winning team. 
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Analytics] Dreamforce 2014: Process Is More Important Than Analytics
    But the main announcements felt fairly slight: a new “analytics cloud” that is primarily about visualization and a mobile app builder for the Salesforce1 platform. Solutions to the really hard problems of entity association (matching identifiers for the same person in different systems) and predictive analytics are not included. a.k.a.
  • MARKETING FINGER  |  SATURDAY, JULY 30, 2011
    [Analytics] The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways
    I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. b2b marketing marketing analytics marketing metrics marketing programs Marketo review white paperHere are some of the gems I found in the 70-page paper and which I cover in the video above.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Analytics] 4 Ways Your Website Can Replace Focus Groups
    Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Analytics] The Emotion found in Social Data
    Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.”  In other words, they are emotionally invested in the product, service or experience about which they are opining. Let’s be clear. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 25, 2013
    [Analytics] Modern Marketing Lessons From The Godfather
    Marketing Efficiency analytics engagement marketing automation Modern Marketing Lessons Modern Marketing Strategy segmenting targeting The Godfatherby Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. It’s a jungle out there. To convert is to trust.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 22, 2011
    [Analytics] 12 B2B Marketing Predictions for 2012
    Marketing Analytics 12. In addition, analytics will be used to refine existing segmentation and develop adaptive black box segmentation models. I was recently informed that every marketing blogger must publish their predictions for the year ahead. Content Marketing 1. Name recognition will rule. Inbound Marketing 4. Social Media 5.
  • CONVERSIONATION  |  SUNDAY, JULY 3, 2011
    [Analytics] Social Media Metrics: Jim Sterne on why, what and how to measure
    Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsIn his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Analytics] Is Web Analytics Alone Enough to Understand Your Web Interactions?
    The Web Analytics Association defines web analytics as “…the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage.”  Yet, in many companies, web analytics is a discipline that is separate and distinct from other customer analysis functions.   page=aboutus.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Analytics] 57 Basic Marketing Analytics Terms Everyone Should Know
    Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. This metric is found in Google Analytics. C. Analytics Daily Weekl
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Analytics] Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
    Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media Analytics content marketing CTA Customer Intelligence PluginsSo, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. You’re not alone.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Analytics] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    It also prompted many interesting discussions with them vendors themselves, who, not surprisingly, are an especially analytical and thoughtful group. By that standard, predictive analytics is still far from overcrowded. lead scoring marketing automation marketo predictive analytics predictive marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 21, 2014
    [Analytics] Digital marketing shifts coming out of AdTech 2014
    The data and analytics gap CMOs investing primarily in a content marketing to drive their overall paid, owned and earned digital efforts were shocked to learn about the importance of data in the overall content creation process. The data and analytics gap. How do you envision these shifts will impact your business? Content confusion.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 1, 2011
    [Analytics] Paul Dunay joins Networked Insights as the CMO
    So I started looking at the social media analytics space for social technology that can provide real insights. You can read about all of my findings in my post on Monitoring vs. Analytics [Infographic]. remember questioning where all this blogging was going to take us. The answer was – neither of us knew! Technology.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Analytics] Twitter Rolls Out Tweet Performance Analytics to All Users
    Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Why Twitter Analytics Are Helpful. Because when are free analytics not helpful? Good stuff!
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Analytics] 10 Analytics Red Flags All Marketers Should Look Out For
    While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. Google Analytics will show you the percentage of mobile visitors, and anything over 10% is cause for making sure your site is responsive. Analytics and "What data matters most?".
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Analytics] Image Recognition technology is a goldmine for marketers
    Augmented Reality Big Data and Analytics innovation Instagram Internet marketing Mobile marketing data privacy facial recognition image recognition image recognition and marketing kerry gorgone macy''s mobile commerce By Kerry Gorgone, {grow} Contributing Columnist. I am admiring a stranger’s purse. post our happy moment on Instagram.
  • ENGAGE  |  THURSDAY, JUNE 7, 2012
    [Analytics] 5 Things You Probably Didn’t Know About Google Analytics
    But when I was asked if I’d like to attend some Google Analytics 101 training I jumped at the offer—even before I knew breakfast and lunch were going to be free. To be honest, I am kind of a nerd and really enjoy looking through analytics and putting all the data together to tell a story. I’d like to think I’m pretty web savvy.
  • SAZBEAN  |  TUESDAY, MAY 29, 2012
    [Analytics] 5 Tools to Measure Digital Influence
    mBlast provides detailed analytics for measuring influence on social networks, blogs, websites, and articles. Analytics Social Media Social NetworksEnglish: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). The age that we live in is dictated by multiple forms of digital communication. PeerIndex.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Analytics] 8 Myths People Believe About Analytics (But Shouldn't)
    When many people start diving into their marketing analytics, they're nervous. If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. Myth #1: You must have a mathematical background to do analytics. Analytics Daily
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Analytics] Six FREE Tools To Measure Social Media for Business
    Facebook and other social networks equip you with limited analytic tracking tools. Google Analytics (free) – the most popular web analytics software, used by 53% of all websites. You can configure Google Analytics to measure social web traffic. B2B Social Media Facebook Google Analytics Media Twitter
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Analytics] Bombora Feeds B2B Data to Everyone
    This means selling it intent and demographic audience segments for display advertising, marketing automation and email segmentation, Web audience analytics, data enhancement, content personalization, media purchasing, and predictive modeling. The company was already familiar to me through clients who deal with it. Fair enough. Enough of that.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 16, 2013
    [Analytics] The 4 As of Sales Enablement Content Success
    Analytics - Finally, as with all content initiatives, sales enablement efforts need to be measurable. Content Marketing access alignment analytics awareness Bob Appollo Brainshark Brendan Courneyer content to enable sales Jim Ninivaggi marketing and sales alignment sales enablement sales guidelines siriusdecisions The question is: How?
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 13, 2012
    [Analytics] Pinterest: Who Pins Your Content & How Much Traffic Do They Drive
    Every pin has a unique URL that is accessible in Google Analytics. Simply drill into Pinterest as a referrer in Google Analytics to see both how much traffic Pinterest is driving overall, the traffic from each individual pin. Measurement Social Media Brad Shorr Google Analytics pinterest Sleuthing social media sleuthing
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Analytics] Marketers Are Dramatically Underreporting Results from Twitter
    It is happening because web analytics packages are dramatically underreporting traffic from Twitter. When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves. On my site ( B2Bdigital.net ), Google Analytics is underreporting Twitter traffic by 30%!
  • SMALL MANUFACTURER BLOG  |  SATURDAY, SEPTEMBER 7, 2013
    [Analytics] How to Use the Google Analytics Social Report (Part I)
    Last year Google added a new report to Analytics — the Social Report. This post is geared toward small business owners and marketers. I use my own data from Google Analytics. I do this because it’s important to me that you know I follow my own advice. Step One: Open Google Analytics. Ok, ready? Let’s go. Agree?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 10, 2011
    [Analytics] Is It Time To Reconsider Sentiment Scoring?
    Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability. From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JUNE 13, 2012
    [Analytics] Marketing Analytics and Good Strategy Go Hand-In-Hand
    As marketing analysts, we are focused on delivering excellence in all things analytical, whether a basic profiling exercise to provide our clients with more insight into what their customers look like, or a suite of sophisticated predictive models that identify who is most likely to act in a given campaign. Application to Marketing Analytics.
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 11, 2012
    [Analytics] The Last 5 Trends Every Sales Exec Should Know for 2013
    It’s no coincidence that the organizations with the biggest IT and analytics budgets over the last five years are the ones that have gotten into the most trouble.” As sales analytics gains moment, this will become increasingly important for the sales management function. Thanks for sharing those as extensively as you did! Why not?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Analytics] 3 Steps to Building a Better B2B Target Account List
    Find engaged companies in your database: With predictive analytics solutions like Lattice Engines , you can not only score leads but improve your lead scoring with additional data sources and analytics, identifying potential accounts to focus on from within your existing marketing database. 3. Sadly, the answer is usually no. Really.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Analytics] How to Achieve Exponential Growth With Marketing Analytics [Free Ebook]
    Analytics can be a huge opportunity for both the growth of your business and of your career. According to a recent CMO Survey , CMOs report they spend 8% of their marketing budgets on marketing analytics, and spending on marketing analytics is expected to increase 60% by 2015. Analytics Daily Blogging and landing pages.
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Analytics] Want to Learn Marketing Analytics? Start With These 9 Great Resources
    I''ve been interested in data and analytics for a long, long time. There''s a whole world of analytics out there -- and I''ve barely scratched the surface.There''s always more to learn, so I''ve made it my mission to learn as much as possible about analytics by talking with people and, of course, consuming as much content as I can online.
  • WEBBIQUITY  |  TUESDAY, MAY 8, 2012
    [Analytics] Numbers Game: Putting Analytics into Perspective
    However, the creation of modern day analytics tools has changed the marketing environment from hopeful anticipation to anxiety. Marketing Strategy Web Analytics agency consultation practices Dutch Monaco Hernan Gonzalez marketing metrics measuring marketing ROI media attentionGuest post by Hernán Gonzalez. Good Question.
  • CONVERSIONATION  |  FRIDAY, OCTOBER 14, 2011
    [Analytics] Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing
    Web analytics offers enormous possibilities for those able to take all out of it. Blog Inbound marketing Web Analytics Avinash Kaushik ClickTale heatmap HubSpot inbound marketing web analyticsHowever, if you want to go a step further and know the efficiency, [.].
  • BIZNOLOGY  |  THURSDAY, JANUARY 24, 2013
    [Analytics] 3 important SEO metrics to pay attention to
    Organic Search Business Google Google Analytics keywords marketing Search engine optimization social media Web search enginePhoto credit: Search Engine People Blog. The most important thing to keep in mind when first launching an SEO campaign is that SEO is a long term process. This is perhaps the most important metric to pay attention to.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, OCTOBER 17, 2010
    [Analytics] Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence
    While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. How to add Google Analytics to Benchmark emails.
  • LEAD VIEWS  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics] Rescuing Sales Rejected Leads
    B2B marketing B2B Sales CRM Lead analytics Lead Lifecycle Management b2b Demand Generation leads Marketing Automation ROI sales rejected leads srlsIn an earlier post we discussed the importance of paying attention to warm or less-than-perfect leads that could result in sales if pursued with additional insight and diligence.
  • FATHOM  |  TUESDAY, MAY 15, 2012
    [Analytics] Get Real Problem-Solvers for Real Results from Your Big Data
    Big Data/Predictive Analytics big data analytics Big Data Facts big data problems predictive analyticsIt can be very easy for a user to get lost in all the “Big Data” hype, but several things need to be in place to make sure your company finds the gold that lies within large data sets.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Analytics] Micro Targeting your Online Media
    Innovation Search Social Media Social Networking Advertising Analytics Social InsightsLet’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance?
  • FATHOM  |  FRIDAY, DECEMBER 21, 2012
    [Analytics] Digital Marketing Strategy, Trends & Predictions for 2013
    Big Data/Predictive Analytics Content Creation & Strategy Conversion Optimization Education Industry Google Analytics Mobile Online PR/Link-Building Paid Advertising/SEM/Display SEO Social Media Technology Industry Usability Video Web Design & Development
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Analytics] Five tools to help with your social media makeover
    If you set up goals within Google Analytics, Google will start tracking social media activity for these goals.  If you go to the traffic sources section of Google Analytics, select all traffic and then select the relevant goal you can view the conversion rate across any channel. By Ian Cleary, {grow} Contributing Columnist. percent.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, NOVEMBER 22, 2011
    [Analytics] Right-Sizing Your Marketing Analytics
    As analytics makes its way into marketing, much of what we do is “exploratory data analysis” or “fishing” or “hunting” in the vernacular. Cornerstones B2B Marketing B2C Marketing Marketing AnalyticsThanksgiving is just around the corner. Ask Rachael Ray or Martha Stewart if you don’t believe me. Duh, it’s Christmas.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 25, 2012
    [Analytics] Trust is hard to come by these days
    This doesn’t come from reading tweets everyday about your brand it comes from analytics of all forms of social media – blogs, microblogs, social networks and forums. Uncategorized Brands CEOs Davos Edelman Edelman Trust Barometer Google Trends for your brand Government hyper-transparency Social Media Social Media Analytics
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 30, 2014
    [Analytics] Wise.io Provides Another Choice for Automated Predictive Modeling
    automated predictive models machine learning marketing analytics predictive marketing predictive modeling scoring systems wise.io Now, Sailthru is interesting in its own right – it’s a Customer Data Platform with strong decisioning capabilities – but they’ll have to wait their turn. This week, I’ll stick with Wise.io. inputs. external data.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, OCTOBER 9, 2013
    [Analytics] Using the Google Analytics Social Report (Part II)
    In Part One of this series , I talked about how to set up the Google Analytics Social Report. Log into Google Analytics and click on “Admin;” Once you’re on the Admin page, click “Goals.” “Admin” view within Google Analytics. B2B Web Marketing Google Analytics Social Report
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 26, 2011
    [Analytics] You do know what companies are visiting your web site, don't you?
    Inbound Marketing Marketing Automation Web Analytics email summary marketing reports visiting companiesThis is one of the most basic pieces of information you must have as a B2B marketer and we are frequently surprised by how many companies don’t have this or don’t know they can get it. We promise!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Analytics] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 15, 2013
    [Analytics] The number one business opportunity in marketing today
    There is a golden opportunity here because many businesses leaders don’t seem to know enough about basic marketing analytics to know whether their programs are growing or not. careers Leadership Podcasts SEO The Marketing Companion marketing careers seo and statistics social media analytics social media and statistics by Mark W.
  • VISIONEDGE  |  TUESDAY, APRIL 29, 2014
    [Analytics] Four Models Every Marketer Should Master
    But as the need to add analytics and science to our work continues to increase, models have become one of the primary vehicles every marketer needs to know how to develop and leverage. We know–models can be intimidating. If you’ve already dived into the deep end on models, congratulations. On
  • SAZBEAN  |  WEDNESDAY, APRIL 27, 2011
    [Analytics] 5 Strategies for Managing the Twitter Firehose
    Analytics News & Notes Social Media Social NetworksTwitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 29, 2012
    [Analytics] SAS Unveils High Performance Analytics Technology
    The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. Of course, “high performance analytics” is what SAS has always done and, like “big data” itself, the term is relative. The product itself isn’t new, but high-performance analytics will let it do new things.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Analytics] Why Companies Don’t Market to Their Customers
    Lack of Analytics. However, even organizations that do have control over their data often lack the analytics necessary to determine the best approach to sell effectively to their customers.  This can be remedied however, given the numerous tools that are available to help with analytics for marketers today.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 19, 2013
    [Analytics] 8 Search Engine Optimization Tips Everyone Should Know
    Here’s a quick five:  GetListed ,  Google Analytics ,  Google Webmaster Tools ,  Majestic SEO  and  Moz Analytics. 6. Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. Let’s dive in, shall we? 1.
  • SAZBEAN  |  TUESDAY, AUGUST 17, 2010
    [Analytics] 14 Ways to Spy On Your Competition
    Tags: Analytics Business Marketing News & Notes Strategy business strategy competitive analysis competitors digital strategy google internet marketing internet marketing strategy internet search engines product names real-time web tactics twitter web 2.0
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 16, 2013
    [Analytics] Five Marketing Metrics that are Definitely NOT “Worthless”
    Marketing Strategy Social Media Marketing Web Analytics Albert Einstein facebook likes iMedia Connection interim marketing metrics link counts online marketing metrics search engine visibility social media ROI social mentions twitter followers But like any good thing, data simplification can be overdone. ” Twitter Followers.
  • BLOG MY CALLS  |  TUESDAY, JUNE 24, 2014
    [Analytics] [Infographic] Conversation Analytics: How it Works
    In the last several months we''ve produced several inforgraphics containing data extracted by Conversation Analytics. never really described what Conversation Analytics is and how it works. call tracking Conversation Analytics infographic infographics These infographics have blown up across the online marketing stratosphere.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Analytics] 9 Criteria for Selecting a Social Media Monitoring Tool
    more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Salesforce.com ), marketing automation tools and web analytics packages. But how do you choose one? Range of coverage. Frequency of alerts.
  • SAZBEAN  |  TUESDAY, JANUARY 18, 2011
    [Analytics] Finding Keywords for Social Media Content & Monitoring
    Check Your Own Data Take a look at Google Analytics and Google Webmaster Tools for your own sites and blogs. As I mentioned yesterday, in 7 Social Media Monitoring Essentials , fortunately or unfortunately, keywords are a part of life on social media (and the Internet). First, find your target audience online. photo by Bruce ).
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 18, 2010
    [Analytics] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 1 of 2)
    The cost of not pre-evaluating marketing campaigns through analytics and account services can be deadly.  We’ve all been there before. “I have this great idea for a marketing campaign! Consult your Marketing Analytics coaches for advice in this area as well – don’t be shy! Megan Jasinski. Marketing is a marathon, not a sprint.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Analytics] 5 Simple SEO Tips To Optimize B2B Video
    Identify your top keywords driving traffic to your website using Google Analytics. B2B Internet Marketing B2B Social Media SEO Google Analytics Industrial Powerpoint VideoHave you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. This does two things.
  • BUYEROLOGY  |  SUNDAY, MARCH 4, 2012
    [Analytics] 3 Ways To Connect With Today’s B2B Buyers
    By integrating the benefits of predictive analytics with that of predictive buyer modeling , B2B leaders are gaining smarts on taking segmentation to a new level.  Image via Wikipedia. Connecting with today’s B2B buyers is on the minds of most CEO’s and their teams today.  Focus On The Total Brand and Buyer Experience. Follow @tonyzambito.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Analytics] Using Insights to Tame the Strategic Planning Beast
    Behavioral Targeting Big Data Data Analytics Data Mining Social Business Intelligence Social Media Competitive Advantage Customer Research Data Visualization Strategic Planning Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. Here is an overview of that advice.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 5, 2014
    [Analytics] Website Actionable Intelligence and Goal Acquisitions
    Viewing Google Analytics and Google Webmaster Tools reports can be addictive, or a completely baffling snooze-fest. In a previous blog post we discussed our approach that we dubbed " the Magic 8 Ball method " for Google Analytics and Google Webmaster Tools. Break down the traffic and learn what it takes to convert an action.
  • SOCIAL MARKETING FORUM  |  TUESDAY, JANUARY 8, 2013
    [Analytics] Social Media ROI and Measurement: Questions You Should Ask
    Marketing ROI Social business Social CRM Social media marketing Web analytics Jim Lenskold Jim Sterne marketing ROI Olivier Blanchard return on marketing investment ROMI social media measurement social media metrics social media ROIROI stands for Return on Investment. Period. No, that’s not true. But I bet you don’t care about that.
  • BIZNOLOGY  |  MONDAY, JANUARY 14, 2013
    [Analytics] 21 stats show CMOs leap before they look at ROI
    With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). Do you believe CMOs are going to be more accountable to analytics and ROI in the near future? Photo credit: Wikipedia. That’s good news. How are CMOs doing?
  • CHRIS KOCH  |  FRIDAY, MARCH 18, 2011
    [Analytics] 3 ways to link marketing to revenue without metrics
    Latest Post Marketing Metrics and Analytics B2B marketing Business IBM ITSMA ITSMA Research marketing New York Sales Social Media Thought leaderI’m looking forward to our annual ITSMA spring road trip. Hope you can join us. Alas, no such magic metric exists. We’re focusing on the wrong things. Use ideas to attract and nurture leads.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 11, 2014
    [Analytics] Are You Ready for Big Data Marketing?
    Internet Marketing Market Research Social Media Marketing Web Metrics Webinars analytics Big Data Biznology Webinar conversions Google Analytics social media social media marketing Web metrics Webinar Yesterday, I presented a webinar about how Big Data has already changed marketing. Or hoping it’s another shiny fad that will fade?
  • MI6 MARKETING AGENCY  |  TUESDAY, MARCH 22, 2011
    [Analytics] Mi6 Tip #4
    In B2B marketing measuring web traffic is important to measure but tools like Google Analytics provide the marketer with a firehose of data. The screenshot below is a visitors report we’ve configured in Google Analytics (click on the image to see full size). The tool we use is Google Analytics. Here’s What To Do.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 24, 2010
    [Analytics] How-to: Use Netvibes for Social Media Monitoring
    Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard. Better yet, you can easily setup a dashboard for each subject you want to monitor, making it simple to switch between.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Analytics] 48 Ways to Measure Social Media Success
    Note: Google has indicated that it plans to introduce more advanced analytics for Google+ soon. Social Media Marketing Web Analytics Facebook metrics Google Hootsuite how to measure social media success Klout Kred Olivier Blanchard social media measurement social media metrics social media ROI Twitter metricsNine Blog Metrics.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JULY 31, 2012
    [Analytics] A Customer-Centric Approach to B2B Marketing Campaign Measurement
    About the Author: Vida Tamoshunas is the Director of Marketing Analytics at  SIGMA Marketing Group. Business-to-Business Campaign Management Marketing Analytics Marketing Strategy touchpoint attribution b2b analytics customer data marketing analytics Vida Tamoshunascreation of 3 to 5 employee size groups).
<< 1 2 3 4 ... 59 60 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...