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  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics] YouTube Analytics Decoded
    As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Monitor. Beware of the Following. YouTube
  • INFER  |  TUESDAY, OCTOBER 11, 2016
    [Analytics] How Host Analytics Operationalizes Intelligent Workflows With Predictive Analytics
    One such business is veteran customer Host Analytics, who has achieved amazing business results over the years by leveraging predictive intelligence in their sales and marketing stack. Additionally, Host Analytics wanted to further automate its sales lead routing process in order to avoid giving reps too few or too many good leads.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Analytics] Google Gives Road Map to Retailers With New Analytics
    All they’d tell you was what you found in your Google Analytics report. Google added a new feature to their analytics. Make the Most of Your Analytics. The latest analytics from Google will allow you to recognize those “I want to buy…” moments so you can act quickly. Ecommerce AnalyticsGoogle Knows Best.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 10, 2014
    [Analytics] Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]
    As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. Lance Walter is Chief Marketing Officer for Host Analytics and leads the company’s global marketing efforts. Your company conducts quarterly budget reviews to determine how well projections aligned with performance.
  • CONTENTLY  |  THURSDAY, APRIL 14, 2016
    [Analytics] Introducing Document Analytics
    That’s why this week we’re excited to announce the official launch of Document Analytics. Future iterations will include powerful lead-capture forms and analytics to help your sales and marketing teams better leverage your content. The post Introducing Document Analytics appeared first on The Content Strategist.
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Analytics] 5 Twitter Analytics Features You Might Not Know About (But Should)
    The good news is you've got a great tool at your disposal: Twitter's free analytics. Not sure which Twitter analytics features you should be using? 4) Check analytics on your mobile phone. Social Media Analytics DailyWho follows you? What kind of Tweets do they like (or hate)? How often do they want to hear from you?
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics] Supercharge the Top of Your Funnel with Quality Data and Analytics
    That’s why the future of predictive analytics seems so bright with over $200 million being invested by the venture community in just the past twelve months. That’s the high-level big picture, but digging down into the tactical trenches, how can predictive analytics improve top of funnel activity? buyer committee).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Analytics] 2 Key Tips To Help Rethink Your Marketing Analytics
    During the last #Eloquestions Twitter chat we fielding your questions about Oracle Marketing Cloud’s fourth tenet of Modern Marketing, “Analytics.” Analytics could reshape your sales funnel. Marketing Analytics and Public Relations are the same. Have you ever wanted to ask a modern marketing expert a question?
  • EMAGINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Analytics] Your Analytics Questions Answered (Interview)
    On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! How accurate is the customer demographic data in analytics?
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Analytics] Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast]
    The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on. As a big river grows exponentially from the contribution of many disparate streams and tributaries, so too does the powerful flow of Big Data come from an increasingly wide range. Marketing Technology Podcasts
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 12, 2012
    [Analytics] Leveraging LinkedIn Group Analytics
    Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. But how do you measure the effectiveness of your group, and learn how to improve over time? LinkedIn Social Media
  • CRIMSON MARKETING  |  THURSDAY, MAY 29, 2014
    [Analytics] Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast]
    This discussion with Christian Campagnuolo, CMO of Business Intelligence software firm Logi Analytics, prescribes. The post Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast] appeared first on. Marketing Technology Podcasts
  • BIZIBLE  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] ABM Analytics: What Should You Focus On?
    When it comes to measurement and analytics, if marketers continue to use the same metrics and goals that they used for demand generation, organizations will not see the success that they expect. ABM Analytics: Indicators vs. Goals. In the 2016 ABM Metrics Survey , we asked marketers what their primary metric for ABM success was.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 23, 2016
    [Analytics] CMOs to Increase Marketing Analytics Budget by 66% Over Next 3 Years
    Their most recent release included the statistic that CMOs plan to increase their spending on Marketing Analytics by 66% over the course of the next 3 years. Are B2B marketers less comfortable using analytics for whatever reason? Twice a year the Duke University Fuqua School of Business releases its CMO Survey. CMO Corner
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 30, 2016
    [Analytics] Analytics CEO makes a passionate case against marketing attribution
    Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Were you instead looking for medium-specific optimization through behavioral, cookie-based analytics and testing? A BLACK HOLE. Not at all.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Analytics] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Next, head over to Google Analytics and click on the “Customization” tab just to the right of “Reporting.”
  • FATHOM  |  WEDNESDAY, JULY 17, 2013
    [Analytics] Web Analytics Wednesday Cleveland at the Oak Barrel July 31
    ” This old saying is not the reason Web analytics and marketing professionals will be gathering at the Oak Barrel in Valley View for Web Analytics Wednesday on July 31. … Read the rest The post Web Analytics Wednesday Cleveland at the Oak Barrel July 31 appeared first on Fathom.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 6, 2016
    [Analytics] How B2B Marketers Find Value in Data and Analytics Tools [Interview]
    Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. The “2016 State of B2B Marketing Metrics and Analytics” report from Regalix discovered that 84 percent of B2B marketers now consider analytics to be “very important” to their success. But why?
  • BIZIBLE  |  MONDAY, AUGUST 15, 2016
    [Analytics] How To Adopt ABM Predictive Analytics at Your B2B Organization
    Predictive ABM analytics take a typical ABM strategy a step further. Organizations across the globe are counting the cost and realizing the high ROI of predictive analytics, and account-based marketers are no exception. Organizational Readiness Checklist Predictive ABM Analytics. x ] Adoption of Predictive ABM Analytics.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Analytics] 7 Ways Big Data Restricts Marketing Analytics
    ” What’s missing in the current marketer’s mindset towards marketing analytics is that customer data “is suitable for some applications and analyses but unsuitable for others.” Below we’ll explore what areas contain restrictions for customer data and how that is significant for marketing analytics.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 8, 2016
    [Analytics] How to Leverage Baidu Analytics to Grow Your Digital Presence in China
    Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Analytics] 4 Marketing Analytics That Matter for Driving Higher Revenue
    Here are four marketing analytics for demonstrating marketing’s ability to drive revenue: Flow: Where are prospects connecting with your marketing programs? These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver. So how do you do it? Let’s dive in deeper: 1. Do they return to your website?
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]
    Calling it a crime for marketers not to use marketing analytics on the rich data lake available to them, and predicting that CMOs will spend more money on IT than CIOs in a few years, Ren shares with Moneyball for Marketing how marketing analytics produces often surprising insights that dramatically increase revenue.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 6, 2014
    [Analytics] Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics
    Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide deeper insights into how Pins are performing. Better Analytics = Deeper Insights . You’ll be able to see the new analytics here.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Analytics] Which Marketing Analytics Should You Be Looking At?
    Access to so much data has made marketing analytics overwhelming for many a marketer. With that in mind, I tried to think through some common scenarios marketers find themselves in, and what data they''d want to pull from their marketing analytics solution to help guide their decision-making. analytics the list goes on.
  • SYNECORE  |  MONDAY, APRIL 22, 2013
    [Analytics] The Whimsical Nature of Data Analytics
    The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data: In-Store Gets the Cold Shoulder, as More Women Favor Web Buying , and We Love Amazon, But Going to the Store Matters Most. In fact, the contrast between the two only got starker as I read on….
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Analytics] Predictive Analytics: The Next Piece of the Social Puzzle
    Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. When to Use Predictive Analytics. Predictive Analytics Pitfalls.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Analytics] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    Tweet Performance Analytics! The analytics dashboard is available within its advertising platform, which is why I say that, and previously, Twitter Analytics was only available to accounts that pay for Twitter Advertising. It seems promising, considering it''s listed in the drop-down menu for Analytics. Ready for it?
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 30, 2016
    [Analytics] Analytics In The Age of Mobile: 5 Ideas To Track Your Success
    Mobile analytics are the new focus point for marketing. The post Analytics In The Age of Mobile: 5 Ideas To Track Your Success appeared first on Marketing Insider Group. Content Marketing analytics mobile analyticsWe live in the age of mobile, there is no doubt about this.
  • BIZNOLOGY  |  MONDAY, APRIL 8, 2013
    [Analytics] SEO analytics data to pay attention to
    To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. Entrance Keywords.
  • WEBBIQUITY  |  TUESDAY, MAY 8, 2012
    [Analytics] Numbers Game: Putting Analytics into Perspective
    However, the creation of modern day analytics tools has changed the marketing environment from hopeful anticipation to anxiety. Marketing Strategy Web Analytics agency consultation practices Dutch Monaco Hernan Gonzalez marketing metrics measuring marketing ROI media attentionGuest post by Hernán Gonzalez. Good Question.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 3, 2016
    [Analytics] What Is Intent-Based Analytics And How To Leverage Them
    The post What Is Intent-Based Analytics And How To Leverage Them appeared first on Marketing Insider Group. Marketing Strategy #MarketingMistakes google Marketing Analytics Sales Alignment StrategyThe list goes on and on, but you […].
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Analytics] What Shazam Can Teach Marketers about Predictive Analytics
    This is a predictive analytics success story that marketers in every industry should be inspired by. The post What Shazam Can Teach Marketers about Predictive Analytics appeared first on CMO Essentials. Shazam has been relevant for so long that it has achieved status as both a noun and a verb (“Who sings this song? Now it’s your turn.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, DECEMBER 14, 2011
    [Analytics] Inbound Marketing Analytics 101
    With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. Email Marketing. Lead Nurturing & Marketing Automation. Paid Search.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 10, 2017
    [Analytics] A Marketing Analytics Checklist for 2017
    Whether you set the bar high last year, made some lofty promises during your end-of-year review, or received an executive mandate from leadership, you have big goals set that make your marketing analytics want to cry. To simplify your marketing analytics, it’s best to start by envisioning the end goal of your efforts.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 19, 2011
    [Analytics] Three Ways to Supercharge Social Media with Google Analytics
    If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Google Analytics is a powerful tool. Optimize Social Traffic.
  • SYNECORE  |  TUESDAY, FEBRUARY 12, 2013
    [Analytics] Digital Marketing Analytics: What SMBs Need to Know
    A recent report from Econsultancy says that 71% of businesses are planning to spend more on digital marketing in 2013 , and of those 46% are investing in analytics. The main problems facing marketers trying to read and respond to digital analytics data today are many sided. Obstacles include, broadly: Device differentiation.
  • FATHOM  |  THURSDAY, OCTOBER 8, 2015
    [Analytics] Common Google Analytics Errors – Healthcare Websites
    One of the biggest mistakes you can make with Google Analytics, besides incorrect or nonexistent installation, is not taking full advantage of all of its features. Under-utilizing Analytics is not uncommon. In fact, the top under-utilized features in Analytics for healthcare are: Site search. Ignore parameters. Site Search.
  • SAZBEAN  |  THURSDAY, MAY 22, 2014
    [Analytics] Use Device Analytics to Engage Your Users
    Some 47 percent of companies plan to increase their investments in business and Web analytics this year, according to an Econsultancy survey. Meanwhile, demand for analytics skills will drive spending on big data services up 30 percent to $14 billion, International Data Corporation reports. Analytics percent in U.S. percent.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 8, 2016
    [Analytics] Why You Should Rethink the Purpose of Your Marketing Analytics
    There’s always a plan to go along with this vision, but with the exception of some rare cases, it’s unlikely that this plan includes specifics about marketing analytics, garnering audience relationships, or even KPIs of interest. Your analytics system only tracks the most direct of sales interactions. Does This Idea Scale?
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 22, 2017
    [Analytics] What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?
    Adaptive analytics is a new term for most B2B marketers. I interviewed Dave Rigotti, VP of Marketing at Bizible, to get some insight into the newest technology in the B2B marketing analytics space. What is adaptive analytics? How is it different from predictive analytics? What’s necessary to use adaptive analytics?
  • PWB MARKETING BLOG  |  THURSDAY, JUNE 16, 2011
    [Analytics] Google Analytics Part 4: Three Must-Have Google Analytics Custom.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Analytics] Twitter Releases Card Analytics: Here's How to Use 'Em
    Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter Cards -- you know, those rich media attachments you see at the bottom of tweets like these: Blogging Myth #7: "You can''t write a blog post in an hour." Why You Need More Than Twitter Card Analytics. Will you use this new analytics dashboard? More followers?
  • SAZBEAN  |  FRIDAY, MARCH 8, 2013
    [Analytics] Using analytics to boost your social ROI
    However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. – Using analytics to boost your social ROI by Matthew Kates. But how do you do this without understanding your social audience? billion in Facebook advertisements. News & Note
  • AD YOUR COMMENT HERE  |  TUESDAY, SEPTEMBER 18, 2012
    [Analytics] Social Media Analytics and Tracking [Presentation Summary for #AISocMed with @patrickjpowers]
    Social Media Analytics and Tracking with Patrick Powers, as part of the Academic Impressions Social Media Summit , 17-19 September 2012. Conferences & Events Content Production Higher ed Patrick Powers ROI Social Media Analytics social media monitoring Social Media Tracking
  • VERTICAL RESPONSE  |  TUESDAY, MAY 26, 2015
    [Analytics] Use Pinterest Analytics to Increase Visits to Your Retail Website
    That’s where Pinterest analytics come in. By understanding the analytics on your Pinterest business account you can maximize your website visits and sales. Within your Pinterest Analytics you can see your audience’s interests. Get started using Pinterest Analytics here. Social Media Pinterest analytics
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics] Elissa Fink, CMO of Tableau Software: Don’t Be Afraid of Data Marketing: How to Use Marketing Analytics to Measure Progress [Podcast]
    So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software. In a world where the importance of marketing analytics is increasingly beyond refute, it remains very difficult for many CMOs to begin making sense of incomplete and inconsistent data. It’s all about measuring progress. In silos?
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast]
    The post George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast] appeared first on. As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. Other Interesting Topics Podcasts
  • B2B LEAD BLOG  |  FRIDAY, APRIL 24, 2015
    [Analytics] Trends to Watch in Big Data Marketing Analytics
    Big data marketing is no longer just a concept to many businesses, but a here-and-now reality. It involves managing huge volumes of unstructured and structured data and using it to gain insights that drive business value. Big data marketing can identify trends, find patterns that might otherwise be missed, and in general make sense of […].
  • BIZIBLE  |  TUESDAY, JULY 19, 2016
    [Analytics] Ebook Analytics and What We Didn't Expect to Find Out
    We never would have discovered these analytics otherwise. When reporting on eBook analytics, B2B marketers usually analyze landing page views (equivalent to CTA clicks on blog posts, ads, etc.) Ebook Analytics: Views → Downloads Conversion. Ebook Analytics: Views → Opportunities Conversion. eBook landing page).
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics] Beyond Views and Downloads: Use More Advanced Content Analytics
    This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective. Removing the Hassle from Content Marketing Analytics. In terms of lead generation that is. Direct Leads. Assisted Leads.
  • CMO ESSENTIALS  |  THURSDAY, MAY 28, 2015
    [Analytics] Clarity on Customer Analytics for Marketing: A Q&A with Lynn Tsoflias
    As modern marketers, we’ve all heard the promises of analytics technologies – goodbye guesswork, hello data-driven decision making – but how do we actually get there? Lynn Tsoflias: Obviously, just collecting customer analytics has no value if you don’t use the data. vs. 3.7%). Are they active users? It’s maddening, right?
  • CRIMSON MARKETING  |  THURSDAY, JUNE 12, 2014
    [Analytics] Why Are Predictive Marketing Analytics A Problem?
    “Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance.” The post Why Are Predictive Marketing Analytics A Problem? ” But the problem is marketing may be. appeared first on. Digital Marketing Marketing Technology
  • BRAINSHARK  |  WEDNESDAY, MARCH 2, 2016
    [Analytics] The Big Missing Piece of Sales Analytics
    Because sales analytics has a black hole You’ve read the statistics around reps not hitting their quotas. You’ve also likely seen firsthand the inefficiencies in determining the tactics that produce wins. Why the high degree of difficulty and failure?
  • PWB MARKETING BLOG  |  FRIDAY, JULY 22, 2011
    [Analytics] Is Google Analytics Right For Your Business?
    When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing. Google Analytics was a close second. So, I thought I’d discuss in this post how to evaluate whether Google Analytics is right for your business. Google Analytics Media ROI Social Medi
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 12, 2015
    [Analytics] Using Marketing Analytics and Data to Understand Your Audience
    Marketers have become experts at gathering analytical data of lead information. But when it comes to analytics, it seems that even seasoned marketing pros are somewhat newbies. Big Data Marketing Marketing Analytics Predictive Analytics big data data driven marketing marketing insight predictive analytics
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Analytics] CMOs: Are You Utilizing Marketing Analytics?
    There’s a slew of marketing analytics available out there, yet most projects fail to use them. The post CMOs: Are You Utilizing Marketing Analytics? The latest CMO Survery reports “that on average, only 32.5% of projects use marketing. appeared first on. Other Interesting Topics
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Analytics] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. Social Media. 4 page views or more)?” ” 2.
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Analytics] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. The post Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast] appeared first on. Share your thoughts below!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 29, 2014
    [Analytics] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    It all started in 2000 when I was at Oracle; we built a data analytics solution for marketing and sales that provided visibility into marketing activities of prospects and customers. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Marketing Measurement
  • NUSPARK  |  SUNDAY, FEBRUARY 5, 2017
    [Analytics] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. Founded in 2014, Bombora is a younger player on the field of predictive analytics. Filling the Gaps.
  • KEO MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Analytics] 5 Goals for B2B Brands to Measure in Google Analytics
    There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. A “goal” is Google Analytics nomenclature for a specific action you want a visitor to take. Contact form submissions. Email list opt-ins.
  • MARKETING FINGER  |  SATURDAY, JULY 30, 2011
    [Analytics] The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways
    I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. b2b marketing marketing analytics marketing metrics marketing programs Marketo review white paperHere are some of the gems I found in the 70-page paper and which I cover in the video above.
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, DECEMBER 11, 2013
    [Analytics] Developing Your Marketing Analytics Strategy - A 3 Step Approach
    Guest post b y Glenn Facey We live in a new age of information superabundance: the burgeoning era of Big Data analytics. Without actionable goals and insights, even the most data-rich, well-supported marketing analytics efforts can go awry. So how do you go about setting the stage for an effective marketing analytics strategy ?
  • CMO ESSENTIALS  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics] Sales Analytics: The Path to Better, Faster Forecasting
    A new Aberdeen report shows how sales analytics create more accurate and actionable sales forecasts. Hence the rise of sales analytics solutions in the business-to-business (B2B) arena, which, according to research published in Sales Effectiveness 2015: How in the World Are We Going to Hit Our Number? , Is This Forecast Current?
  • LEADERSHIP  |  FRIDAY, OCTOBER 9, 2015
    [Analytics] Predictive Analytics Takes CMOs From Survive to Thrive
    Predictive analytics are the hot new trend helping marketers to identify risks and opportunities by looking at existing data, but how well do they really work? Only 2% of those polled denied having any interest in predictive analytics. 34%), to implement analytics solutions in under 2 weeks (36% v. That’s my prediction, anyway.
  • INFER  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] How Predictive Analytics Impacts Your Account-Based Marketing Strategy
    In this episode, Sean and John discuss how to get over your fear of data, and why predictive analytics can benefit your account-based marketing strategy. The post How Predictive Analytics Impacts Your Account-Based Marketing Strategy appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 26, 2016
    [Analytics] 4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation
    So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. Here are four tips to get the most out of your predictive analytics efforts: 1.
  • PWB MARKETING BLOG  |  TUESDAY, JUNE 14, 2011
    [Analytics] Google Analytics Part 2: How To Set Up Google Analytics To Grow.
  • CONTENTLY  |  THURSDAY, MARCH 9, 2017
    [Analytics] How Document Analytics Became Our Secret Weapon
    When Contently acquired Docalytics—now called Document Analytics —a year ago, we knew it had the potential to change how businesses use downloadable content. Nowadays, Document Analytics is used across departments—from sales to accounts to marketing—to perform a variety of functions. Document Analytics also allows for sharing control.
  • VISIONEDGE  |  TUESDAY, APRIL 1, 2014
    [Analytics] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
    After listening a bit more I asked, “What customer analytics could your leadership team use right now that would help close some of the revenue gap, and at the same time demonstrate your team’s value?” ” Analytics Marketing Data Marketing Strategy ” I could tell she was feeling tired and discouraged.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 31, 2012
    [Analytics] Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments
    This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. B2B Web Strategy Google AnalyticsAdvanced Segments Advanced segments allow [.].
  • CRIMSON MARKETING  |  TUESDAY, JULY 15, 2014
    [Analytics] Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]
    Cloud based predictive marketing analytics is about to change that dramatically. In this episode of Moneyball for Marketing, Dominique Levin, CMO at AgilOne, explains why marketing analytics are crucial not only for maximum profitability but also for customer retention. She holds a MBA in Entrepreneurship from Harvard University.
  • BIZIBLE  |  THURSDAY, JUNE 9, 2016
    [Analytics] How to Obtain Positive Marketing ROI with Revenue Analytics
    Revenue analytics is the process of discovering where your revenue came from. B2B sales cycles are long and revenue analytics track touchpoints through the entire funnel, from first anonymous visit to closed deal. Revenue analytics give marketers the ability to measure success by hard facts (revenue), not speculation (clicks or leads).
  • HUBSPOT  |  TUESDAY, DECEMBER 31, 2013
    [Analytics] When's the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report
    It’s even more amazing once you realize how easy it is to create a custom report in Google Analytics that answers this question in a few quick minutes. Setting up the custom Google Analytics report to get you this added insight is as easy as 1-2-3! Log in to your Google Analytics account and head over to the Customization tab.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Analytics] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    Furthermore, Google has also indicated that a new Google+ analytics platform is on its way, slated to be launched "in the coming weeks.". Google to Launch Dedicated Google+ Analytics Tool. Are you looking forward to having access to dedicated Google+ analytics? Am I right? Say it with me, marketers: "It's about time.".
  • VISIONEDGE  |  THURSDAY, AUGUST 29, 2013
    [Analytics] Customer Conversations: The Value of Adding Data & Analytical Skills
    Jamie, the VP of Marketing at one of our manufacturing companies, in a recent conversation expressed excitement about securing someone from the finance group to support marketing data and analytics. “It It took 2 years of lobbying but now we’ll be able to make better and more informed decisions,” said Jamie.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 27, 2015
    [Analytics] Understanding Google Analytics: 5 Basic Questions Answered
    Google Analytics is one of the most popular free tools used to reach your website. Understanding Google Analytics: 5 Basic Questions Answered from Hingemarketing. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming. Where are my website visitors coming from? Additional Resources.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 29, 2012
    [Analytics] SAS Unveils High Performance Analytics Technology
    The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. Of course, “high performance analytics” is what SAS has always done and, like “big data” itself, the term is relative. The product itself isn’t new, but high-performance analytics will let it do new things.
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Analytics] Google Analytics Launches Bot and Spider Filtering
    It has been a long-established (yet misunderstood) given that Google Analytics filters out all of the bot and spider traffic from tracking into our precious reports. The post Google Analytics Launches Bot and Spider Filtering appeared first on Fathom. Analytics / Big Data bots spider filtering Happy reporting, everyone!
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Analytics] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. Infer Inc. , About Infer. Additional Resources.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Analytics] 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
    To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. This tool is like Google Analytics meets SumoMe meets a CRM. Analytics Tools. Ready? 1) HelloBar.
  • TERMINUS  |  WEDNESDAY, DECEMBER 30, 2015
    [Analytics] The Impact of Predictive Analytics on Account-Based Marketing with Sean Zinmeister of Infer
    Finding the target accounts can be difficult and time-consuming; luckily for B2B marketers, this is where predictive analytics comes into play. This four-stage framework gives us a visual representation of how ABM works alongside predictive analytics to change the way that we think about B2B marketing. B2B #ABM Click To Tweet.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 8, 2016
    [Analytics] Advanced Analytics 101: Beyond Business Intelligence – DATAVERSITY
    Companies have been applying analytical methods since before the computer was invented. Today’s Advanced Analytics go beyond the capabilities of Business Intelligence. The post Advanced Analytics 101: Beyond Business Intelligence – DATAVERSITY appeared first on Opentopic. Marketing - Financial Services
  • VOLACCI  |  FRIDAY, OCTOBER 4, 2013
    [Analytics] New Google Analytics Audience Reporting Will Empower Marketers
    One of the biggest announcements to come out of this week’s Google Analytics Summit was the plan to unveil Google Audience Reports, a demographics-based report replacing the current Traffic Source option. Audience Reporting solves this problem by providing age, gender, and interest categories as dimensions in Google Analytics.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Analytics] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. Each metric below can be found in the Audience > Overview section of Google Analytics. You will see a graphic like this in Google Analytics to indicate your pages/session. 1) Pages/Session. Anything over 2.00
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 24, 2016
    [Analytics] Help! What Do I Do Without My Analytics Data?
    One client re-launched their site without analytics, another had a GA profile deleted by an ex employee, and another was looking for a content audit on a site with no analytics. I’ve outlined a few below: Restoring a Google Analytics Profile. This is important data whether you have Analytics data or not. Great question.
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Analytics] Content marketing metrics and analytics: it’s all about you
    Do your own analytics! Your decisions should be based on your analytics – data about your content and your audience. . Content Marketing analytics Content marketing linkedin marketing Measurement social media One of the biggest ways we see this happening is an over-reliance on industry-wide or web-wide data. Subject line length.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 14, 2015
    [Analytics] Why Marketing Analytics And Metrics Are Related But Not The Same
    Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. Analytics involves applying statistics and mathematics to data in an effort to see patterns in the data. “Marketers are investing in building their analytical muscle. This is wrong, because they are not the same. .
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Analytics] Email Testing and Email Analytics
    While this is not an exhaustive list of questions (we can’t cover every one-off email scenario that runs through your mind at 2am), The post Email Testing and Email Analytics appeared first on Opentopic. emailonacid.com – Choosing the right ESP for your business is no easy feat. Marketing - eCommerce
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Analytics] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? 1) Pages per Session. Why is this metric important? Anything over 2.00
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 11, 2012
    [Analytics] Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest
    When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. By extension, digging into your Analytics data you will help you discover which of your blog posts struck a chord with your readers. Search Engine Marketing Blog
  • OPENTOPIC  |  TUESDAY, OCTOBER 4, 2016
    [Analytics] Why Businesses Need to Adopt Predictive Analytics?
    – Why Businesses Need to Adopt Predictive Analytics? Businesses are trying their best to stay ahead of the pack by using predictive analytics and exploit various. The post Why Businesses Need to Adopt Predictive Analytics? appeared first on Opentopic. Brands & Marketers
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 26, 2012
    [Analytics] What does Google Analytics mean for your Business?
    While most businesses know the value of Google Analytics, there are a straggering amount of sites that still do not have this free tool installed on their site. Many sites, while they do have Google Analytics installed, are not measuring basic metrics such as hits, views, visits and conversions, or even have goals established.
  • VIEWPOINT  |  TUESDAY, JUNE 10, 2014
    [Analytics] How Speech Analytics Can Improve the Contact Center Experience
    ” Using speech analytics, McDonald was able to validate that excessive calls were the result of a recent system change. If you’ve ever called a customer service department for help, you’ve probably heard the message: “Your call may be recorded for quality assurance.” ” Marketing Strategy
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 25, 2012
    [Analytics] Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging
    ” Believe it or not, it can actually be done, and with Google Analytics. [.]. B2B Web Strategy Google AnalyticsGoogle’s induction of “Google Plus Your World” has made B2B marketers everywhere feel compelled (and rightly so) to incorporate social media into their marketing.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 13, 2016
    [Analytics] 3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan
    Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. But, be honest now, are you actually using Google analytics? Okay, I’ll admit it immediately. Or do you use it like most people in that you only really look […]. Marketing Strategy
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Analytics] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    The final competency area for marketing operations leadership is empowering the organization with the best analytics process. There are legacy systems, cost of marketing analytics software, current protocol, and current culture around data that marketing operations professionals often need to navigate. marketing data. Reports to Run.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Analytics] Pinterest Revamps Analytics Dashboard and Expands Promoted Pins Test
    Soon, all brands will have access to a brand new analytics dashboard and the ability to use Promoted Pins. New Pinterest Analytics. Pinterest also gave us a sneak peek of a new analytics tool. and continue to use our marketing software''s analytics to see how Pinterest is driving traffic, leads, and customers, to our website.
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