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  • THE EFFECTIVE MARKETER  |  WEDNESDAY, DECEMBER 14, 2011
    [Analytics] Inbound Marketing Analytics 101
    With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. Email Marketing. Lead Nurturing & Marketing Automation. Paid Search.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MARCH 23, 2016
    [Analytics] 3 Important Google Analytics Data Quirks
    According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. TL;DR.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 19, 2011
    [Analytics] Three Ways to Supercharge Social Media with Google Analytics
    If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Google Analytics is a powerful tool. Optimize Social Traffic.
  • VISIONEDGE  |  THURSDAY, AUGUST 15, 2013
    [Analytics] Analytics: The Essential Ace in Every Hand
    Yet surprisingly, many marketers are willing to implement marketing programs sans analytics. Analytics is an essential card — actually an ace — in every marketer’s deck for enabling fact-based decisions and improving performance, and most importantly, for being smarter. Predictive Analytics and Models.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Analytics] Predictive Analytics: The Next Piece of the Social Puzzle
    Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. When to Use Predictive Analytics. Predictive Analytics Pitfalls.
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 12, 2015
    [Analytics] Using Marketing Analytics and Data to Understand Your Audience
    Marketers have become experts at gathering analytical data of lead information. But when it comes to analytics, it seems that even seasoned marketing pros are somewhat newbies. Big Data Marketing Marketing Analytics Predictive Analytics big data data driven marketing marketing insight predictive analytics
  • SYNECORE  |  MONDAY, APRIL 22, 2013
    [Analytics] The Whimsical Nature of Data Analytics
    The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data: In-Store Gets the Cold Shoulder, as More Women Favor Web Buying , and We Love Amazon, But Going to the Store Matters Most. ONLINE IS THE PLACE TO BE. Seems sensible enough; OK, fine, got it.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 27, 2015
    [Analytics] Understanding Google Analytics: 5 Basic Questions Answered
    Google Analytics is one of the most popular free tools used to reach your website. Understanding Google Analytics: 5 Basic Questions Answered from Hingemarketing. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming. Where are my website visitors coming from? Additional Resources.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 21, 2016
    [Analytics] Skyword Analytics Plus Google Analytics Make Us Better Storytellers
    They ensure that people flow in, stories flow out, and containers of data are never misplaced. I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. million metric tons of cargo. What changed?
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Analytics] Which Marketing Analytics Should You Be Looking At?
    Access to so much data has made marketing analytics overwhelming for many a marketer. With that in mind, I tried to think through some common scenarios marketers find themselves in, and what data they''d want to pull from their marketing analytics solution to help guide their decision-making. analytics the list goes on.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics] Supercharge the Top of Your Funnel with Quality Data and Analytics
    That’s why the future of predictive analytics seems so bright with over $200 million being invested by the venture community in just the past twelve months. That’s the high-level big picture, but digging down into the tactical trenches, how can predictive analytics improve top of funnel activity?  buyer committee).
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Analytics] Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast]
    The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on. As a big river grows exponentially from the contribution of many disparate streams and tributaries, so too does the powerful flow of Big Data come from an increasingly wide range. Marketing Technology Podcasts
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Analytics] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    Tweet Performance Analytics! The analytics dashboard is available within its advertising platform, which is why I say that, and previously, Twitter Analytics was only available to accounts that pay for Twitter Advertising. It seems promising, considering it''s listed in the drop-down menu for Analytics. Ready for it?
  • CRIMSON MARKETING  |  THURSDAY, MAY 29, 2014
    [Analytics] Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast]
    This discussion with Christian Campagnuolo, CMO of Business Intelligence software firm Logi Analytics, prescribes. The post Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast] appeared first on. Marketing Technology Podcasts
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 24, 2016
    [Analytics] Help! What Do I Do Without My Analytics Data?
    One client re-launched their site without analytics, another had a GA profile deleted by an ex employee, and another was looking for a content audit on a site with no analytics. There is obviously no one answer but there are often workarounds. I’ve outlined a few below: Restoring a Google Analytics Profile. As it turns out….
  • FATHOM  |  TUESDAY, JANUARY 15, 2013
    [Analytics] Web Analytics Wednesday is Back in Cleveland
    Web Analytics Wednesday is coming back to Cleveland next Wednesday, January 23! The international networking institution for web analytics practitioners and job-seekers will put on fun educational events in Cleveland every other month at rotating venues, starting downtown with the House of Blues.
  • BIZIBLE  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] ABM Analytics: What Should You Focus On?
    When it comes to measurement and analytics, if marketers continue to use the same metrics and goals that they used for demand generation, organizations will not see the success that they expect. ABM Analytics: Indicators vs. Goals. I’ll be pretty straightforward with this: revenue should be the primary goal for all marketing.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics] Beyond Views and Downloads: Use More Advanced Content Analytics
    This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective. Removing the Hassle from Content Marketing Analytics. In terms of lead generation that is. Any Direct Leads. Assisted Leads.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 10, 2014
    [Analytics] Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]
    As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. Lance Walter is Chief Marketing Officer for Host Analytics and leads the company’s global marketing efforts. Your company conducts quarterly budget reviews to determine how well projections aligned with performance.
  • SYNECORE  |  TUESDAY, FEBRUARY 12, 2013
    [Analytics] Digital Marketing Analytics: What SMBs Need to Know
    recent report from Econsultancy says that 71% of businesses are planning to spend more on digital marketing in 2013 , and of those 46% are investing in analytics. The main problems facing marketers trying to read and respond to digital analytics data today are many sided. Obstacles include, broadly: Device differentiation.
  • BIZNOLOGY  |  MONDAY, AUGUST 4, 2014
    [Analytics] Maximize your social media marketing with Twitter’s new analytics
    Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. That’s OK – you can still access the analytics! Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. No more! Not a Twitter advertiser?
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 6, 2014
    [Analytics] Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics
    Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide deeper insights into how Pins are performing. Better Analytics = Deeper Insights . You’ll be able to see the new analytics here.
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]
    Calling it a crime for marketers not to use marketing analytics on the rich data lake available to them, and predicting that CMOs will spend more money on IT than CIOs in a few years, Ren shares with Moneyball for Marketing how marketing analytics produces often surprising insights that dramatically increase revenue.
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Analytics] Content marketing metrics and analytics: it’s all about you
    Do your own analytics! Your decisions should be based on your analytics – data about your content and your audience. . Content Marketing analytics Content marketing linkedin marketing Measurement social media One of the biggest ways we see this happening is an over-reliance on industry-wide or web-wide data. Subject line length.
  • VIEWPOINT  |  TUESDAY, JUNE 10, 2014
    [Analytics] How Speech Analytics Can Improve the Contact Center Experience
    ” Using speech analytics, McDonald was able to validate that excessive calls were the result of a recent system change. If you’ve ever called a customer service department for help, you’ve probably heard the message: “Your call may be recorded for quality assurance.” ” Marketing Strategy
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic.
  • BRAINSHARK  |  WEDNESDAY, MARCH 2, 2016
    [Analytics] The Big Missing Piece of Sales Analytics
    Because sales analytics has a black hole You’ve read the statistics around reps not hitting their quotas. You’ve also likely seen firsthand the inefficiencies in determining the tactics that produce wins. Why the high degree of difficulty and failure?
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Analytics] Twitter Releases Card Analytics: Here's How to Use 'Em
    Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter Cards -- you know, those rich media attachments you see at the bottom of tweets like these: Blogging Myth #7: "You can''t write a blog post in an hour." Why You Need More Than Twitter Card Analytics. Will you use this new analytics dashboard? More followers?
  • SAZBEAN  |  THURSDAY, MAY 22, 2014
    [Analytics] Use Device Analytics to Engage Your Users
    Some 47 percent of companies plan to increase their investments in business and Web analytics this year, according to an Econsultancy survey. Meanwhile, demand for analytics skills will drive spending on big data services up 30 percent to $14 billion, International Data Corporation reports. Analytics percent in U.S. percent.
  • VOLACCI  |  FRIDAY, OCTOBER 4, 2013
    [Analytics] New Google Analytics Audience Reporting Will Empower Marketers
    One of the biggest announcements to come out of this week’s Google Analytics Summit was the plan to unveil Google Audience Reports, a demographics-based report replacing the current Traffic Source option. Audience Reporting solves this problem by providing age, gender, and interest categories as dimensions in Google Analytics.
  • VISIONEDGE  |  TUESDAY, APRIL 1, 2014
    [Analytics] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
    After listening a bit more I asked, “What customer analytics could your leadership team use right now that would help close some of the revenue gap, and at the same time demonstrate your team’s value?”  ” Analytics Marketing Data Marketing Strategy ”  I could tell she was feeling tired and discouraged.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Analytics] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. Each metric below can be found in the Audience > Overview section of Google Analytics. 1) Pages/Session. You will see a graphic like this in Google Analytics to indicate your pages/session. Anything over 2.00
  • CMO ESSENTIALS  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics] Sales Analytics: The Path to Better, Faster Forecasting
    A new Aberdeen report  shows how sales analytics create more accurate and actionable sales forecasts. Even more importantly, the current performance metrics of analytics-enabled sales organizations speak to the value of such solutions (Figure 1). Figure I: Current Performance Metrics: Sales Analytics Drive Added Business Value.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 24, 2015
    [Analytics] Trends to Watch in Big Data Marketing Analytics
    Big data marketing is no longer just a concept to many businesses, but a here-and-now reality. It involves managing huge volumes of unstructured and structured data and using it to gain insights that drive business value. Big data marketing can identify trends, find patterns that might otherwise be missed, and in general make sense of […].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 8, 2012
    [Analytics] Gut Feeling or Analytics – which is better?
    Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 12, 2012
    [Analytics] Leveraging LinkedIn Group Analytics
    Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. But how do you measure the effectiveness of your group, and learn how to improve over time? LinkedIn Social Media
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 13, 2016
    [Analytics] 3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan
    Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. But, be honest now, are you actually using Google analytics? Okay, I’ll admit it immediately. Or do you use it like most people in that you only really look […]. Marketing Strategy
  • AD YOUR COMMENT HERE  |  TUESDAY, SEPTEMBER 18, 2012
    [Analytics] Social Media Analytics and Tracking [Presentation Summary for #AISocMed with @patrickjpowers]
    Social Media Analytics and Tracking with Patrick Powers, as part of the Academic Impressions Social Media Summit , 17-19 September 2012. Conferences & Events Content Production Higher ed Patrick Powers ROI Social Media Analytics social media monitoring Social Media Tracking
  • PWB MARKETING BLOG  |  THURSDAY, JUNE 16, 2011
    [Analytics] Google Analytics Part 4: Three Must-Have Google Analytics Custom.
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast]
    The post George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast] appeared first on. As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. George
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 5, 2015
    [Analytics] Are you using your buyer’s journey for analytics?
    They are using analytics to show which content is working and which is not. After all, if you’ve aligned your content to the buyer’s journey, you can actually identify which content belongs to each step, so your analytics system can track buyers moving from step to step. Very smart. But it’s the logical next step.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 26, 2015
    [Analytics] Use Pinterest Analytics to Increase Visits to Your Retail Website
    That’s where Pinterest analytics come in. By understanding the analytics on your Pinterest business account you can maximize your website visits and sales. Within your Pinterest Analytics you can see your audience’s interests. Get started using Pinterest Analytics here. Social Media Pinterest analytics
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 2, 2015
    [Analytics] Google Analytics Filters: Tips To Avoid Common Mistakes
    Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back. Google Analytics Search Engine Marketing SEO However, there is one caveat to be aware of. Complete loss of accurate data.
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Analytics] What Shazam Can Teach Marketers about Predictive Analytics
    This is a predictive analytics success story that marketers in every industry should be inspired by. The post What Shazam Can Teach Marketers about Predictive Analytics appeared first on CMO Essentials. Shazam has been relevant for so long that it has achieved status as both a noun and a verb (“Who sings this song? Now it’s your turn.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 19, 2013
    [Analytics] Integration, Content and Analytics Drive B2B Digital Marketing Success
    Analytics. Each of the three subject areas (Digital Integration, Content Marketing and Analytics) has its own page including a short video, links to download just that chapter of the whitepaper or the whole whitepaper. Analytics Key Findings: ? Ninety percent of your analytics spend should be on people. ?
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, DECEMBER 11, 2013
    [Analytics] Developing Your Marketing Analytics Strategy - A 3 Step Approach
    Guest post b y Glenn Facey We live in a new age of information superabundance: the burgeoning era of Big Data analytics. Without actionable goals and insights, even the most data-rich, well-supported marketing analytics efforts can go awry. So how do you go about setting the stage for an effective marketing analytics strategy ?
  • PWB MARKETING BLOG  |  FRIDAY, JULY 22, 2011
    [Analytics] Is Google Analytics Right For Your Business?
    When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing. Google Analytics was a close second. So, I thought I’d discuss in this post how to evaluate whether Google Analytics is right for your business. Google Analytics Media ROI Social Medi
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics] Analyze This: Learn Marketing Analytics in a Week
    Here’s why: By 2015, companies are expected to increase their marketing analytics budgets by 60% over 2012 spending, from 5.7% to 9.1%. It may seem like small potatoes, but it’s actually huge when you factor in (pun intended) the additional finding that nearly 63% of today’s decision makers currently do not use marketing analytics.
  • RADIUS  |  TUESDAY, SEPTEMBER 29, 2015
    [Analytics] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened in the past few years. This infographic highlights the importance of predictive analytics to not just reach, but to outperform on the most critical marketing objectives. Click on image to download full infographic.
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Analytics] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. The post Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast] appeared first on. Share your thoughts below!
  • LEANDATA  |  MONDAY, FEBRUARY 22, 2016
    [Analytics] Understanding the Data: The Warriors and Basketball Analytics
    As the assistant general manager of the defending NBA champion Golden State Warriors, Lacob is in charge of analytics and technology for what arguably is one of basketball’s most data-driven organizations. But a large portion is due to how we utilize things like analytics. The use of analytics in sports is nothing new.
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics] Elissa Fink, CMO of Tableau Software: Don’t Be Afraid of Data Marketing: How to Use Marketing Analytics to Measure Progress [Podcast]
    It’s not just about how high up the ladder your brand can get…the important thing is helping your brand climb as many rungs of the ladder as possible.” So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software.  “Marketing is about recognizing where you are and knowing where you want to be.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Analytics] 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
    To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. This tool is like Google Analytics meets SumoMe meets a CRM. Analytics Tools. Ready? Price: Free!
  • CMO ESSENTIALS  |  THURSDAY, MAY 28, 2015
    [Analytics] Clarity on Customer Analytics for Marketing: A Q&A with Lynn Tsoflias
    As modern marketers, we’ve all heard the promises of analytics technologies – goodbye guesswork, hello data-driven decision making – but how do we actually get there? Lynn Tsoflias: Obviously, just collecting customer analytics has no value if you don’t use the data. Are they active users? It’s maddening, right?
  • BIZIBLE  |  THURSDAY, JUNE 9, 2016
    [Analytics] How to Obtain Positive Marketing ROI with Revenue Analytics
    Revenue analytics is the process of discovering where your revenue came from. B2B sales cycles are long and revenue analytics track touchpoints through the entire funnel, from first anonymous visit to closed deal. Revenue analytics give marketers the ability to measure success by hard facts (revenue), not speculation (clicks or leads).
  • CRIMSON MARKETING  |  THURSDAY, JUNE 12, 2014
    [Analytics] Why Are Predictive Marketing Analytics A Problem?
    “Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance.” The post Why Are Predictive Marketing Analytics A Problem? ” But the problem is marketing may be. appeared first on. Digital Marketing Marketing Technology
  • LEADERSHIP  |  FRIDAY, OCTOBER 9, 2015
    [Analytics] Predictive Analytics Takes CMOs From Survive to Thrive
    Predictive analytics are the hot new trend helping marketers to identify risks and opportunities by looking at existing data, but how well do they really work? Only 2% of those polled denied having any interest in predictive analytics. 34%), to implement analytics solutions in under 2 weeks (36% v. That’s my prediction, anyway.
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Analytics] CMOs: Are You Utilizing Marketing Analytics?
    There’s a slew of marketing analytics available out there, yet most projects fail to use them. The post CMOs: Are You Utilizing Marketing Analytics? The latest CMO Survery reports  “that on average, only 32.5% of projects use marketing. appeared first on. Other Interesting Topics
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Analytics] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    Furthermore, Google has also indicated that a new Google+ analytics platform is on its way, slated to be launched "in the coming weeks.". Google to Launch Dedicated Google+ Analytics Tool. Are you looking forward to having access to dedicated Google+ analytics? Am I right? Say it with me, marketers: "It's about time.".
  • HUBSPOT  |  TUESDAY, DECEMBER 31, 2013
    [Analytics] When's the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report
    It’s even more amazing once you realize how easy it is to create a custom report in Google Analytics that answers this question in a few quick minutes. Setting up the custom Google Analytics report to get you this added insight is as easy as 1-2-3! Log in to your Google Analytics account and head over to the Customization tab.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Analytics] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? Why is this metric important? Anything over 2.00 Don’t panic.
  • KEO MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Analytics] 5 Goals for B2B Brands to Measure in Google Analytics
    There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. Using Google Analytics, you can monitor the percentage of visitors who complete any of these forms. Contact form submissions.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Analytics] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. 1. Social Media. page views or more)?” ” 2.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 11, 2012
    [Analytics] Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest
    When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. While reviewing Analytics, you will also be able to review which sources have sent the most traffic and which topics are most interesting to your audience. Search Engine Marketing Blog
  • VISIONEDGE  |  THURSDAY, AUGUST 29, 2013
    [Analytics] Customer Conversations: The Value of Adding Data & Analytical Skills
     Jamie, the VP of Marketing at one of our manufacturing companies, in a recent conversation expressed excitement  about securing someone from the finance group to support marketing data and analytics. “It took 2 years of lobbying but now we’ll be able to make better and more informed decisions,” said Jamie.  To which I replied, “Awesome!” .
  • SAZBEAN  |  FRIDAY, MARCH 8, 2013
    [Analytics] Using analytics to boost your social ROI
    However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. – Using analytics to boost your social ROI by Matthew Kates. But how do you do this without understanding your social audience? billion in Facebook advertisements. News & Note
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Analytics] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    Twitter Hashtag Analytical Tools and How to Leverage Them by Tammy Kahn Fennell - Maximize Social Business. The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. Author information. Tammy Kahn Fennell. Tammy Kahn Fennell. Social Media Productivity
  • PWB MARKETING BLOG  |  TUESDAY, JUNE 14, 2011
    [Analytics] Google Analytics Part 2: How To Set Up Google Analytics To Grow.
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Analytics] Google Analytics Launches Bot and Spider Filtering
    It has been a long-established (yet misunderstood) given that Google Analytics filters out all of the bot and spider traffic from tracking into our precious reports. The post Google Analytics Launches Bot and Spider Filtering appeared first on Fathom. Analytics / Big Data bots spider filtering Happy reporting, everyone!
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Analytics] Pinterest Revamps Analytics Dashboard and Expands Promoted Pins Test
    Soon, all brands will have access to a brand new analytics dashboard and the ability to use Promoted Pins. New Pinterest Analytics. Pinterest also gave us a sneak peek of a new analytics tool. and continue to use our marketing software''s analytics to see how Pinterest is driving traffic, leads, and customers, to our website.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Analytics] A Detailed Guide to Using Slideshare Analytics
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | A Detailed Guide to Using Slideshare Analytics by Ann Smarty - Maximize Social Business. Slideshare has become a staple of content creation in recent years. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 31, 2014
    [Analytics] 2015 Resolution: Google Analytics IQ & Adwords Certification
    When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. One of our primary goals for 2015 is for each member of our team of 7 to receive both their Google Adwords and Analytics certifications by February 1, 2015.
  • CRIMSON MARKETING  |  TUESDAY, JULY 15, 2014
    [Analytics] Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]
    Cloud based predictive marketing analytics is about to change that dramatically.  In this episode of Moneyball for Marketing, Dominique Levin, CMO at AgilOne, explains why marketing analytics are crucial not only for maximum profitability but also for customer retention. She holds a MBA in Entrepreneurship from Harvard University.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 14, 2015
    [Analytics] Why Marketing Analytics And Metrics Are Related But Not The Same
    Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. Analytics involves applying statistics and mathematics to data in an effort to see patterns in the data. A “Marketers are investing in building their analytical muscle. This is wrong, because they are not the same. .
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 28, 2015
    [Analytics] Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers
    Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month. Modern Analytics has staff to help with that, but it can still be a substantial task. Remember when I asked two weeks ago whether predictive models are becoming a commodity ?
  • MARKETING FINGER  |  SATURDAY, JULY 30, 2011
    [Analytics] The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways
    I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. b2b marketing marketing analytics marketing metrics marketing programs Marketo review white paperHere are some of the gems I found in the 70-page paper and which I cover in the video above.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Analytics] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    Analytics Professional Development DailyThe sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. What's missing? What do you need to do to actually show your boss you've earned it? Let's look at which metrics can help you show your work in certain areas.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 20, 2015
    [Analytics] Google’s New Search Analytics Report: What You Need To Know
    Yet another update from the almighty Google this month was the removal of the old “Queries” report from Webmaster Tools and the introduction of the new “Search Analytics” report. In this case, the Search Analytics report is telling us a lot of rounded numbers and averages. Google Analytics Search Engine Marketing SEO
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Analytics] 3 Marketing Analytics Tricks
    Leverage the following 3 must-have marketing analytics tricks to help turn over a new stone of opportunity: 1. To delineate between social media channels, Google Analytics is, once again, invaluable. For example, when tracking traffic regarding marketing analytics, the URL [link] specifically defines what this page offers.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 31, 2012
    [Analytics] Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments
    This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. B2B Web Strategy Google AnalyticsAdvanced Segments Advanced segments allow [.].
  • KEO MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Analytics] Why You Should Upgrade to Universal Analytics Now
    Marketers and webmasters who haven’t yet made the switch to Universal Analytics will likely want to stop procrastinating and complete that process now. Universal Analytics is basically the new and improved version of Google Analytics. web analytics analytics google keo marketing search engine optimization
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Analytics] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    The final competency area for marketing operations leadership is empowering the organization with the best analytics process. There are legacy systems, cost of marketing analytics software, current protocol, and current culture around data that marketing operations professionals often need to navigate. marketing data.
  • HUBSPOT  |  SUNDAY, JANUARY 13, 2013
    [Analytics] Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
    Hot #Instagram Analytics Tools to Optimize Brand PR Power, From Search Engine Watch. Besides any closed-loop marketing analytics you have set up to measure the impact of referral traffic from Instagram, of course.) Well that’s understandable, since the app itself still doesn’t have its own set of analytics like, say, Facebook Insights.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Analytics] Analytics and Sleuthing Tools for reddit
    Between Google Analytics, Moz tools, Ahrefs, Facebook, StumbleUpon, reddit, and Twitter advertisement tracking, I get my fill. Jesse Aaron | Twitter | Google+ | Analytics and Sleuthing Tools for reddit by Jesse Aaron - Maximize Social Business. A lot of my friends in the marketing world are, like me, pretty big data nerds. Reddit
  • FATHOM  |  THURSDAY, OCTOBER 8, 2015
    [Analytics] Common Google Analytics Errors – Healthcare Websites
    One of the biggest mistakes you can make with Google Analytics, besides incorrect or nonexistent installation, is not taking full advantage of all of its features. Under-utilizing Analytics is not uncommon. In fact, the top under-utilized features in Analytics for healthcare are: Site search. Ignore parameters. Site Search.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 29, 2012
    [Analytics] SAS Unveils High Performance Analytics Technology
    The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. Of course, “high performance analytics” is what SAS has always done and, like “big data” itself, the term is relative. The product itself isn’t new, but high-performance analytics will let it do new things.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 23, 2014
    [Analytics] Facebook Releases Smart Content Tools & Improves Analytics
    Facebook has also beefed up its analytics page, Insights. Additional improvements include better sorting features and improved analytics from social media plugins. The post Facebook Releases Smart Content Tools & Improves Analytics appeared first on VerticalResponse Blog. It’s a lot like segmenting your email list.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 25, 2012
    [Analytics] Analytic Data: Dive In for a Look at Your Website Messaging
    The same holds true with using analytic data. So as a search marketing professional I asked to see the analytics. Guess what, an analytic code was not added to the website when it was built. One way to do that is through using tools, like the Google Analytic tool to tell you where things might not be working well.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 25, 2012
    [Analytics] Analytic Data: Dive In for a Look at Your Website Messaging
    The same holds true with using analytic data. So as a search marketing professional I asked to see the analytics. Guess what, an analytic code was not added to the website when it was built. One way to do that is through using tools, like the Google Analytic tool to tell you where things might not be working well.
  • VOLACCI  |  WEDNESDAY, OCTOBER 30, 2013
    [Analytics] An Introduction to Marketing Analytics Tag Management
    Every marketer has experienced the pain of trying to capture accurate marketing analytics. The process of maintaining an analytics platform can be at times nothing less than excruciating. But for those who have multiple marketing analytics platforms and lots of integrations, they may wish to look into a paid solution (i.e.
  • INFER  |  MONDAY, JUNE 13, 2016
    [Analytics] Predictive Analytics: A Content Marketer’s Secret Weapon
    We had a great time co-hosting a webinar with Uberflip last week about why predictive analytics matters for content marketers. In this webinar replay, you will learn: Why content marketing and predictive analytics go hand-in-hand. How to drive more value from content using effective targeting and segmentation from predictive analytics.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 6, 2012
    [Analytics] Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments
    B2B Web Strategy Google AnalyticsIn the first two parts to this series, we looked at how Campaign Tagging and Advanced Segments help to measure the ROI of your Social Media Campaigns. This week we look at Profile  Filters. Profile Filters Traffic Filters let you to refine your social traffic data before it even reaches your reports.
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Analytics] How to clean up a cluttered website? Content analytics is the answer
    That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Panda (Photo credit: Wikipedia). Google now pays more attention to overall site cleanliness and architecture. And duplicate content is ever more problematic.
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Analytics] Google+ to Launch Business Profiles with Analytics in Q3
    Apparently, when business accounts launch in Q3 2011, they will have analytics as well as more sophisticated sharing options. It is reasonable to assume that they will be in some way connected to Google Analytics. According to VentureBeat , busineses looking to leverage the Google+ networks have a few more months to wait.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics] How To Create Killer Content With Google Analytics
    This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Google Analytics can help you in each of these key areas. Google Analytics has the tools and resources to provide you with an abundance of information for optimization. Lead Generation. Customer Retention. Brand Awareness.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 26, 2012
    [Analytics] What does Google Analytics mean for your Business?
    While most businesses know the value of Google Analytics, there are a straggering amount of sites that still do not have this free tool installed on their site. Many sites, while they do have Google Analytics installed, are not measuring basic metrics such as hits, views, visits and conversions, or even have goals established.
  • TERMINUS  |  WEDNESDAY, DECEMBER 30, 2015
    [Analytics] The Impact of Predictive Analytics on Account-Based Marketing with Sean Zinmeister of Infer
    Finding the target accounts can be difficult and time-consuming; luckily for B2B marketers, this is where predictive analytics comes into play. This four-stage framework gives us a visual representation of how ABM works alongside predictive analytics to change the way that we think about B2B marketing. B2B #ABM Click To Tweet.
  • LATTICE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Analytics] Using Predictive Analytics in 2016 to Drive Full-Funnel Demand
    At Lattice, we believe that predictive analytics should be added to that list. Predictive analytics can tell you who will buy, what they’ll buy and when. From there, predictive analytics can be used to identify the unique fingerprint of your most valuable customers. Smart Planning to Hit the Ground Running in the New Year.
  • WINDMILL NETWORKING  |  MONDAY, JULY 27, 2015
    [Analytics] Use Google Analytics to Discover the Quality of Your Social Media Traffic
    Google Analytics is a valuable tool for website owners that can give you so much useful insight into your visitors and how they are using your site. However many feel overwhelmed with all the data available in their analytics. This information allows us to be constantly improving our marketing strategies and making them better.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 25, 2012
    [Analytics] Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging
    ” Believe it or not, it can actually be done, and with Google Analytics. [.]. B2B Web Strategy Google AnalyticsGoogle’s induction of “Google Plus Your World” has made B2B marketers everywhere feel compelled (and rightly so) to incorporate social media into their marketing.
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