A post summary of an interview with Avinash Kaushik by Karine Joly on the state of Higher Education Websites and Web Analytics

Presenting the insight in a form so that the business constituencies may easily digest the information, and start to visualize how it may be implemented to effect bottom line revenue (or profit), is one of the biggest barriers in insight and analytics adoption today.  What are the primary issues in bridging that analytics gap? 

Identify your top keywords driving traffic to your website using Google Analytics. B2B Internet Marketing B2B Social Media SEO Google Analytics Industrial Powerpoint VideoHave you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. This does two things.

Few things excite analytics and marketing professionals more than great craft beer and talking about the tech industry. Come to the lower room of the Market … Continue reading → The post Web Analytics Wednesday Comes to Ohio City’s Market Garden appeared first on Fathom.

Ever get a hankering for some Twitter web analytics? Twitter announced today that it will be releasing its own official Twitter Web Analytics tool, which is aimed at helping website owners understand how much traffic they generate from Twitter as well as the effectiveness of Twitter integrations on their websites. Connect with HubSpot

In the meantime, I’ll offer my early reading list: Analytics at Work: Smarter Decisions, Better Results by Thomas Davenport, Jeanne Harris, and Robert Morrison (if 240 pages is too much of a commitment for you right now, check out these two summary articles by Accenture and HBR ). A difficult challenge to be sure, but not a unique one. 

The cost of not pre-evaluating marketing campaigns through analytics and account services can be deadly. Consult your Marketing Analytics coaches for advice in this area as well – don’t be shy! Analytics Campaign Management Marketing Metrics and Reporting Marketing Strategy marketing analytics megan jasinskiCongrats! 

These are exciting times in the world of analytical systems. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. customer analysis column data store business intelligence systems analytical databases cloud computing

I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. b2b marketing marketing analytics marketing metrics marketing programs Marketo review white paperHere are some of the gems I found in the 70-page paper and which I cover in the video above.

Most marketers today understand that lead generation is imperative and should be a key element of every sales and marketing organization.  However, “leads” can come in all shapes and sizes.  They come from traffic at a retail location, from a web visitor, from a direct marketing campaign, an event, mobile devices, and contact centers, among

The right BI and analytics can make it a lot easier for companies to break through boundaries that keep them from acting on all available data. Alex Alongi is a Marketing Analytics at SIGMA Marketing Group. Alex Alongi. All the rage these days in the marketing world is for companies to become more customer-centric.  About the Author .

When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing. Google Analytics was a close second. So, I thought I’d discuss in this post how to evaluate whether Google Analytics is right for your business. Google Analytics Media ROI Social Medi

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To. Have you ever?

B2B marketing B2B Sales Lead analytics Lead Nurturing Marketing Automation Sales Analytics Sales – Marketing Alignment b2b chief revenue officer Demand Generation grand unified theory leads Revenue Generation sales cycle Sales FunnelVisit my website for full links, other content, and more! ]].

Known simply as Pinterest Web Analytics, product manager Cat Lee, in an interview with Reuters, is quoted as saying, "The goal is really to help websites understand what content is resonating with people on Pinterest.”. Back to Pinterest. The very layout and structure of the Pinterest site lends to its sales action-ability. Of course.".

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. How to Add Google Analytics to a Facebook Page Tab by SitePoint.

Considering 5 core competencies that comprise the ‘ideal’ Modern Marketer ( targeting; engagement; conversion; analytics; and marketing technology ) marketers gave themselves a score of 65% in proficiency. But it can be difficult to do, particularly for companies with limited resources, budget, or staff. Click here  to register.

In a recent post I provided thoughts on how to bridge the actionable analytics gap assuming the analytic skills, tools and resource gaps are fulfilled and yet a large analytic divide still may exist in your organization.  In this post I would like to go back and address analytic skills, resources and tools. 

Related posts: Identify, Engage & Convert Your Web Traffic Into Qualified Sales Leads Your website analytics tool tells you, there are thousands of. B2B marketing B2B Sales Inside Sales Lead analytics Lead Generation Lead Qualification Lead Value Lead Volume Sales Analytics Sales – Marketing Alignment b2b Lead scoring sqls

Customer Analytics seems to be one of the hottest topics in business today, with the newly coined 'Data Scientist' role in high demand.  The reality is that analytics can provide a big impact on bottom line profits.  Behavioral Data : Predictive customer analytics are data driven. increased churn) may be  gleaned from the data.

About the Author: Vida Tamoshunas is the Director of Marketing Analytics at  SIGMA Marketing Group. Corporate Culture Analytical Thinking employee book club Vida TamoshunasVida Tamonshunas. The SIGMA employee book club is reading Thinking, Fast and Slow by Daniel Kahneman. And that brings me back to Kahneman’s book.

Did you know that on average a website only converts 2% of it’s visitors? So what’s happening to the other 98%? And do you know enough about the 2% to attract more customers like them? Measuring how your customers are using your website is critical to providing the best possible relationship. And you should know by now, that there IS no Magic Tool

He also hinted that the actual Klout score we see publically is on “the tip of the iceberg&# of analytics he is bringing to brand managers. I had the fortune of interviewing Klout CEO Joe Fernandez at SXSW and hope you’ll enjoy this short video. “Can you remember what Google was like in 1997?&# he said.

Web Analytics Wednesday is coming back to Cleveland next Wednesday, January 23! The international networking institution for web analytics practitioners and job-seekers will put on fun educational events in Cleveland every other month at rotating venues, starting downtown with the House of Blues.

Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics. Other analytics tools include some attribution modeling functionality as well. Google’s premium analytics allows 5 models of attribution. Rebook?

Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics. Other analytics tools include some attribution modeling functionality as well. Google’s premium analytics allows 5 models of attribution. Rebook?

Most organizations that have a robust website will use some sort of web analytics as a component of their interactive offerings, but how are they using this analytic information to improve member engagement and reduce expenses? “When leveraged, the advanced analytics can be very helpful to an employer. Bill Harriss.

It looks like the marketer's cry for more data has reached YouTube's ears, and not too long after Facebook beefed up its analytics with new features for Facebook Insights. Here are the four latest features YouTube Analytics will tack on to the almost-defunked Insights. Have you seen your Insights account replaced by YouTube Analytics?

The analytics they provide to this page are excellent and I hope they continue to build that out for the benefit of recruiters and marketers. Finally, where they really need to step up is in analytics for group managers. Discussion Soap Box analytics B2B social media Community Analytics CRM linkedin measurement Social Media

Analytics Social Media Social NetworksSocial media monitoring tools have become widespread among many sorts of businesses. For example, even offline businesses like clubs and restaurants have started using social media monitoring tools. But why? Target competitors’ customers. See how effective your branding campaign is. and more!

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know.

If you’re a marketer working with an analytics team, it’s likely you are providing input for and/or reviewing the output of different types of analysis. It’s critical that you communicate your requirements clearly, check for understanding, and request that all assumptions and business rules are clearly stated in all output.

As marketing analysts, we are focused on delivering excellence in all things analytical, whether a basic profiling exercise to provide our clients with more insight into what their customers look like, or a suite of sophisticated predictive models that identify who is most likely to act in a given campaign. Application to Marketing Analytics.

Much of the development time and cost of conventional solutions, whether based in standard relational databases or specialized analytical structures, is spent on this sort of work. Tags: qlikview database technology analytics tools qliktech business intelligence analysis systems See What Makes QlikTech So Good? So far so good.

If you're like us, you check your Analytics a few times a week, analyzing the charts and numbers looking for trends and areas for improvement. best practices search engines key terms google analytics not provided google plus g+ content strategy businessWhy is this? How do marketers cope with the missing key terms?

Related Articles: Sophisticated Data Modeling and Analytics Lead to Better Marketing Metrics. Get Smart: Make Sure Insights from Marketing Analytics Reach Your Sales Force. Analytics Database Marketing Database Management Marketing Strategy Sales Optimization Segmentation banking analytics data mining finance marketing

Tony Karrer, founder of Browse My Stuff and the person behind Social Media Informer and B2B Marketing Zone offered to do some Filtering and Curating in preparation for my upcoming webinar: How to … [ visit site to read more ].

One of the downsides to Google Analytics was that, until last year, it provided historic, day-old data. Google corrected that when it released “Real-Time” as part of its broader analytics package. Using Real-Time Analytics Finding Real-Time is easy. Google Analytics is free. Location. New versus returning.

This week, LinkedIn added a brand new feature to LinkedIn Groups : Analytics. You can access the analytics by visiting the "Groups" tab in LinkedIn and clicking the little blue graph icon underneath the Group's name. Join HubSpot's Inbound Marketers Group on LinkedIn for more news and conversation on LinkedIn Analytics.

We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. And that's all well and good, but there's a deficiency in many of these analytics platforms. Putting the Person at the Heart of Analytics.

Acqusition-Growth-Retention Business Intelligence Campaign Management Customer Data Integration Customer Intelligence Marketing Analytics Marketing Technology Metrics & Reporting Sales Enablement Barb Cote Customer Intelligence Hub marketing analytics” Sounds great, doesn’t it? But what is it — really? hope it helps.

Strategically implementing a B-to-B marketing analytics platform will improve your demand generation efforts Are the sales and marketing resources of your company focused on the best opportunities to increase revenue and market share? Often times they are not. None of which are consistent, repeatable or sustainable.

What other valuable insights can you gather from your blog analytics ? If you're regularly creating content to fuel your inbound marketing strategy, you're probably using a blog to publish the bulk of it. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data?

B2B marketing B2B Sales CRM Lead analytics Lead Lifecycle Management b2b Demand Generation leads Marketing Automation ROI sales rejected leads srlsIn an earlier post we discussed the importance of paying attention to warm or less-than-perfect leads that could result in sales if pursued with additional insight and diligence.

Analytics App. Perhaps the most critical component of any marketing campaign is the analytics you can garner to understand effectiveness and refine future initiatives. The app for Google Analytics offers functionality to streamline segmentation, analyze 55 reports that display metrics and dashboard reports. Evernote Business.

Analytics Marketing Creative Marketing Strategy Web Analytics Barb Cote Campaign Landing Page Campaign Management Eye TrackingBarb Coté. Are you running campaigns that are getting a decent click-through rate, but no conversions? Are you running campaigns that don’t really deliver? Define WHAT a conversion is. Deliver AS PROMISED.

by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused?  The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI. Amy Africa.

Today, I’m thrilled to announce the newest book in the series, the Definitive Guide to Marketing Metrics and Analytics ( #DG2MM ). Download the Definitive Guide to Marketing Metrics and Analytics to learn: How to forecast and make decisions that demonstrate the improvement of your marketing efforts. Get it today! And much, much more!

Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. Employing B2B marketing analytics is a proactive process to identify the best targets for customer cross-sell/up-sell, and acquisition sets the stage for sales acceleration and lead qualification. 

generally agree with the points Mr. Castelein makes, but as a proponent of using B2B Marketing Analytics, I believe that lead generation can be accelerated. Now that B2B Analytics has told you where all your customers and prospects are, your sales and marketing investments can be targeted to optimize the sales potential.  Rick Volz.

Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. Coincidence? Yeah, probably. And probably nonsense to boot.

“Obviously this is a very new space so there isn’t one established way to think about it,” said Linus Chou of Google Analytics in a presentation at BlogWorld & New Media Expo in New York City this week. – Making the Most of Social Media Analytics by Dave Copeland. News & Notes

If you are using marketing analytics to determine unique visitors, kudos. You can analyze the performance of your top five keywords in the Google Analytics traffic sources section, or click “full report” to review traffic driving keyword phrases. B2B Marketing Lead Management Testing lead generation Marketing Analytics

B2B marketing B2B Marketing Online B2B Sales CRM Lead analytics Lead Conversion Lead Cultivation Lead Generation Lead Lifecycle Management Lead Nurturing Lead Qualification Lead Value Lead Volume Sales Analytics Lead scoring leads sales cycleLead nurturing requires lead scoring. which email template to use). Don’t bet on it. Not true!

by Maria Pergolino The three As: Algebra, Analytics and Automation. The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. Analytics: Web analytics is the measurement, collection, analysis and reporting of internet data as it applies to web page usage.

The head of Avaya's social media strategy has researched numerous social media listening, monitoring, analytics, intelligence and insights firms. Sentiment Based Analytics. Analytic Aggregators. Beyond Sentiment Analytics. The author also categorized the firms and provides a short synopsis of each. Samepoint. Radian6.

Marketing professionals of all ranks and creeds have been exposed to enough web analytics over the past 15 years to be conversant. They’ve read enough blogs and trade publications to understand the basic metrics and their significance.

Analytics Content Social Media Social NetworksWondering what’s hot on YouTube? Need to know what the latest video craze is for a certain demographic or geographic segment? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed).

Google Analytics has been a tremendous asset for marketers. Google Analytics pairs seamlessly with AdWords and the two can be used to create highly targeted campaigns. But Google is taking it one step further and has recently released Remarketing with Google Analytics.  What does this mean for Google Analytics?

Analytics Social Media Facebook Instant Marketing Mike Shaver Robert ScobleMike Shaver, Director of Engineering at Facebook, was recently interviewed by Robert Scoble about some of the things they’ve been working on over there. In one exchange: “We talk about relevance, but we also talk about impact. Social Media = Speed + Volume.

Marketing Analytics 12. In addition, analytics will be used to refine existing segmentation and develop adaptive black box segmentation models. I was recently informed that every marketing blogger must publish their predictions for the year ahead. Content Marketing 1. Name recognition will rule. Inbound Marketing 4. Social Media 5.

Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file. Filter Out Specified Domains If your Google Analytics code is somehow placed on another site, irrelevant data can severely compromise your statistics. The Price Arguably the best feature of Google Analytics is its cost: $0.

The most obvious is that “real time analytics” and “real time interaction management” are increasingly prominent topics among marketers. Real time analytics provides insights into customer behaviors at either a group level (e.g., Marketers can use the queries to identify new leads and select cross-sell and upsell offers.

I outlined how to define your business objectives and tap into your Marketing Analytics Coaches before you start the big race. This is the time to thank your marketing analytics, operational partners and account services coaches for helping you define, plan and execute. Megan Jasinski. Not going to happen, sorry).  Tweet This!

They both rely on analytics to drive success. For those looking to implement a new marketing automation platform this year, I would strongly recommend that you choose a platform that has a good marketing analytics component to it.  With marketing analytics, you have the ability to review and analyze.  And so much more.

We sat in on #measurePR today at noon to see what we could pick up… Here’s a summary of the discussion: Analytics Conferences & Events Media Analysis Toolkit #measurePR analytics communications KD Paine measurement PR Twitter chat

Tags: behavior identification web analytics demand generation marketing automation lead management

About the Author: Vida Tamoshunas is the Director of Marketing Analytics at  SIGMA Marketing Group. Analytics Business Intelligence Customer Data Integration Marketing Metrics and Reporting Data Visualization Vida TamoshunasVida Tamoshunas. The GEICO commercials came to mind as a perfect metaphor. What can you do in 15 minutes?

Sales analytics is a niche field that has outgrown its foundation. recent CEB survey of 976 salespeople finds that 95% report some or all aspects of their job involves data analytics and 96% see information and analytics as vital for better decision-making. Diversions Practical Advice Data Analytics

However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. – Using analytics to boost your social ROI by Matthew Kates. But how do you do this without understanding your social audience? billion in Facebook advertisements. News & Note

About the Author: Kenyon Blunt is the CEO of the marketing analytics firm:  SIGMA Marketing Group. Affinity Marketing Analytics b2b Segmentation Affinity Partner Marketing Affinity Prospecting B2B Prospecting Kenyon BluntKenyon Blunt. First, there is no single master list of potential affinity partners. Credit unions. Unions.

Visit them at HUGS 2011 and join their Birds of a Feather roundtable discussion, “Using Analytics Tools for Business Growth.". Most business owners and marketing managers are too busy to dive into website analytics every day. Use your favorite analytics platform to review trends in website traffic over two weeks or more.

Traditional customer analytic environments can benefit from those Social Network Analysis (SNA) techniques as well but what is SNA and how can it be used within traditional customer analytic environments?  SNA can enhance your customer analytics environment through increased insight.   Those SNA metrics include -.

Web Metrics Business social media social media marketing social networking Web analytics Web metricsImage by seanmcmenemy via Flickr. ROI or no ROI? The answer depends on which side of the business case you sit at: asking for the investment or holding the purse. Last Discussions on the ROI for Social Media tend to be very polarized. John T.

It’s no accident that Google Analytics is the most widely used analytics platform on the web. According to W3Techs, and cited by TechCrunch, GA has an overwhelming market share among web analytics platforms at 81.9%, and is used by more than 55% of the top 10,000 sites. But that’s only part of the equation. News & Notes

Tags: marketing analytics marketing dashboards Marketing Funnel

It was a good chance to dive into this particular sector of the marketing analytics universe. web analytics marketing measurement online analytics marketing mix modelsI took a break from my usual obsessions yesterday to attend the New York edition of MediaPost’s OMMA Metrics and Measurement conference. It never does.

Most of you probably also know that I have over 20 years experience in text analytics (OK, I am old). So, you might be wondering how social media and text analytics work together. Social Media Marketing Business Converseon social media Text analyticsImage by Johan Larsson via Flickr. If so, you have come to the right place.

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Until fairly recently, keeping track of your organization’s online presence was relatively easy. simple tool like Google Alerts would pick up most stray citations. No more.

LogMyCalls: More Call Analytics Than Any Other Tool Ever. Imagine if we only asked our web analytics solutions to gather click source, time on site, total clicks, and keywords searched. Honestly, would you buy that web analytics solution? Because that web analytics solution would suck. We call it Conversation Analytics.

We’re going to talk about some Quick Fixes that you can use to improve your website right away, and then we’ll go through some simple analytical techniques that you can use to find what needs fixing, and determine which fixes will have the most impact on your bottom line. Analytics Design Marketing Usability

As the practice of marketing analytics is making a name for itself, businesses are starting to catch on that they’ve been capturing all this great customer information. If you are using a campaign management tool that can trigger new message streams, your analytics can drive the next communications your prospects will receive. 

recent report from Econsultancy says that 71% of businesses are planning to spend more on digital marketing in 2013 , and of those 46% are investing in analytics. The main problems facing marketers trying to read and respond to digital analytics data today are many sided. Obstacles include, broadly: Device differentiation.

The web person or web team splintered off from other departments and was sequestered into distant cubicles to huddle over text editors or Dreamweaver. The department meetings were just as likely to devolve into critical analysis of middle period Elvis Costello albums as produce substantive business decisions.

To demonstrate that complexity Buddy Media created this image that shows all of the brands/companies involved including: analytics, social scoring, ad networks, facebook apps, content curation, twitter apps, photo sharing, social TV, and URL shorteners… to name a few. ” Why do brands need help with this?

B2B marketing B2B Marketing Online B2B Sales Lead analytics Lead Generation Lead Nurturing Lead Value Marketing Automation app markets b2b marketers campaign management content management CRM david m. Today’s post is by David M. Raab, Principal at Raab Associates Inc.  Tis the season for industry predictions.

Inbound Marketing Marketing Automation Web Analytics email summary marketing reports visiting companiesThis is one of the most basic pieces of information you must have as a B2B marketer and we are frequently surprised by how many companies don’t have this or don’t know they can get it. We promise!

marketing analytics revenue performance management marketing operations marketing optimizationI’ll be speaking about optimization this Wednesday at the Online Marketing Summit conference in Santa Clara, CA. Since I’m very comfortable with the actual topic, most of my prep time has been spent looking for pictures for my slides.

Related Articles: Lean Marketing Analytics. Analytics 5s lean kevin gilbert lean processKevin Gilbert. was recently helping a colleague find something she had lost on her computer. When I looked over her shoulder, I found every inch of her computer desktop was stuffed with icons. I immediately recognized the answer to her problem.

In the past couple of posts, I have explained the methodology behind revenue cycle analytics, its best practices and the importance of defining your revenue stages. Revenue Stage Analytics: The Marketo Model was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Previously, Facebook offered some basic analytics through its Insights application. But today, the social network giant turned its reporting dashboard into a real-time analytics tool. Like" Button Analytics. The lack of data about the actions of Facebook fans (and potential fans) is a point of frustration for many marketers.

Google Analytics now tracks how many times specific individuals visited a site—and what they did on a site—before they purchased or converted. Google Analytics tracks a path for each conversion. And here’s the awesome part: you can integrate call tracking conversion metrics into Google Analytics Multi-Channel Conversion Tracking.

You can put custom code, or a set of stock items like Google Analytics and retargeting pixels. Marketing Automation Technology Web AnalyticsGoogle Tag Manager is a new release from Google that will help solve an issue that many webmasters/marketing folks have: deploying tags and pixels to web sites is too difficult.

Why can’t I simply track this traffic via my Analytics [.]. A number of B2Bs have invested significant time in social media over the last few years, only to be frustrated by the difficulty of tracking traffic coming to their site from social networks …which makes it correspondingly difficult to demonstrate the return on that investment. 

Analytics Marketing Social MediaWhenever you’re implementing a new strategy (social media or not), it’s important to know where you currently stand so you know how far you’ve gone once you start implementing tactics. baseline measurement will help you understand which tactics are working and which ones need some tweaking.

A review of 2nd quarter blog posts from Fifth Gear Analytics. The list includes the 10 most read blog posts during May, June, July of 2011. These article cover everything from customer intelligence, to b2b social media, multichannel marketing campaigns and financial services marketing.