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  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Analytics] Remarketing Advertising Strategies with Google Analytics
    Now, you can add remarketing options by using Google Analytics data.    . It’s important to know that remarketing won’t work until each tactic has at least 100 users or cookies sent.   For more details on remarketing with Google Analytics, click here. Increase Conversions with New Remarketing Options. Keyword Remarketing.  Mobile.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, OCTOBER 9, 2013
    [Analytics] Using the Google Analytics Social Report (Part II)
    In Part One of this series , I talked about how to set up the Google Analytics Social Report. Log into Google Analytics and click on “Admin;” Once you’re on the Admin page, click “Goals.” “Admin” view within Google Analytics. B2B Web Marketing Google Analytics Social Report
  • CONFLUENT FORMS  |  MONDAY, JANUARY 14, 2013
    [Analytics] A 'not provided' tip from your Analytics
    If you're like us, you check your Analytics a few times a week, analyzing the charts and numbers looking for trends and areas for improvement. best practices search engines key terms google analytics not provided google plus g+ content strategy businessWhy is this? How do marketers cope with the missing key terms?
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Analytics] Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast]
    The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on. As a big river grows exponentially from the contribution of many disparate streams and tributaries, so too does the powerful flow of Big Data come from an increasingly wide range. Marketing Technology Podcasts
  • CRIMSON MARKETING  |  TUESDAY, JULY 22, 2014
    [Analytics] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. “Science holds the key to unlocking human potential.”
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 10, 2009
    [Analytics] Deconstructing Twitter: Analytics for Reach and Impressions
    Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team. Key is in selecting the appropriate keywords for the search analytics.  This is one conversation that helps gets social media initiatives approved… and funded. Very simple, quick/easy. 
  • SAZBEAN  |  WEDNESDAY, JUNE 23, 2010
    [Analytics] Using Google Analytics to Measure Social Media Success
    I had a free webinar today on how you can use Google Analytics to measure success in your social media strategy. Using Google Analytics to Measure Social Media Success. Tags: Analytics Business Marketing Social Media Social Networks View more presentations from Sazbean Consulting.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 10, 2014
    [Analytics] Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]
    As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. Lance Walter is Chief Marketing Officer for Host Analytics and leads the company’s global marketing efforts. Your company conducts quarterly budget reviews to determine how well projections aligned with performance.
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Analytics] Want to Learn Marketing Analytics? Start With These 9 Great Resources
    I''ve been interested in data and analytics for a long, long time. There''s a whole world of analytics out there -- and I''ve barely scratched the surface.There''s always more to learn, so I''ve made it my mission to learn as much as possible about analytics by talking with people and, of course, consuming as much content as I can online.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 9, 2011
    [Analytics] B2B Marketing Analytics: Miscommunication Can Lead to Faulty Conclusions
    If you’re a marketer working with an analytics team, it’s likely you are providing input for and/or reviewing the output of different types of analysis. It’s critical that you communicate your requirements clearly, check for understanding, and request that all assumptions and business rules are clearly stated in all output.
  • MARKETING FINGER  |  SATURDAY, JULY 30, 2011
    [Analytics] The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways
    I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. b2b marketing marketing analytics marketing metrics marketing programs Marketo review white paperHere are some of the gems I found in the 70-page paper and which I cover in the video above.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 12, 2012
    [Analytics] Leveraging LinkedIn Group Analytics
    Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. But how do you measure the effectiveness of your group, and learn how to improve over time? LinkedIn Social Media
  • INSIGHTIQ BLOG  |  TUESDAY, JANUARY 11, 2011
    [Analytics] Analytics: 2010 in review and 2011 predictions
    Now that we rang in the New Year, I thought we should take a look back on a few major 2010 analytic landmarks and then look ahead into 2011. Consolidation: Analytic consolidation continued to be highlighted by IBM's purchase of Unica , Netezza and Coremetrics.  2010 in Review. Overkill especially given IBM's purchase of SPSS in 2009? 
  • PWB MARKETING BLOG  |  FRIDAY, JULY 22, 2011
    [Analytics] Is Google Analytics Right For Your Business?
    When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing. Google Analytics was a close second. So, I thought I’d discuss in this post how to evaluate whether Google Analytics is right for your business. Google Analytics Media ROI Social Medi
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Analytics] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Next, head over to Google Analytics and click on the “Customization” tab just to the right of “Reporting.”
  • VERTICAL RESPONSE  |  TUESDAY, MAY 26, 2015
    [Analytics] Use Pinterest Analytics to Increase Visits to Your Retail Website
    That’s where Pinterest analytics come in. By understanding the analytics on your Pinterest business account you can maximize your website visits and sales. Within your Pinterest Analytics you can see your audience’s interests. Get started using Pinterest Analytics here. Social Media Pinterest analytics
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics] Supercharge the Top of Your Funnel with Quality Data and Analytics
    That’s why the future of predictive analytics seems so bright with over $200 million being invested by the venture community in just the past twelve months. That’s the high-level big picture, but digging down into the tactical trenches, how can predictive analytics improve top of funnel activity?  buyer committee).
  • HUBSPOT  |  WEDNESDAY, JUNE 11, 2014
    [Analytics] The Problem With Predictive Analytics
    If you''re thinking like that, you''re using predictive analytics. Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance. The problem is, we may be using predictive analytics all wrong. analytics What''s the Problem? right?
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 2, 2015
    [Analytics] Google Analytics Filters: Tips To Avoid Common Mistakes
    Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back. Google Analytics Search Engine Marketing SEO However, there is one caveat to be aware of. Complete loss of accurate data.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Analytics] Is Web Analytics Alone Enough to Understand Your Web Interactions?
    The Web Analytics Association defines web analytics as “…the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage.”  Yet, in many companies, web analytics is a discipline that is separate and distinct from other customer analysis functions.   page=aboutus.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 25, 2011
    [Analytics] Predictive Analytics Drive B-to-B Demand Generation
    Strategically implementing a B-to-B marketing analytics platform will improve your demand generation efforts Are the sales and marketing resources of your company focused on the best opportunities to increase revenue and market share? Often times they are not. None of which are consistent, repeatable or sustainable.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic.
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Analytics] Google Analytics Launches Bot and Spider Filtering
    It has been a long-established (yet misunderstood) given that Google Analytics filters out all of the bot and spider traffic from tracking into our precious reports. The post Google Analytics Launches Bot and Spider Filtering appeared first on Fathom. Analytics / Big Data bots spider filtering Happy reporting, everyone!
  • MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Analytics] 4 Marketing Analytics That Matter for Driving Higher Revenue
    Here are four marketing analytics for demonstrating marketing’s ability to drive revenue: Flow: Where are prospects connecting with your marketing programs? These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver. So how do you do it? Let’s dive in deeper: 1. Do they return to your website?
  • CRIMSON MARKETING  |  TUESDAY, APRIL 14, 2015
    [Analytics] Why Marketing Analytics And Metrics Are Related But Not The Same
    Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. Analytics involves applying statistics and mathematics to data in an effort to see patterns in the data. A “Marketers are investing in building their analytical muscle. This is wrong, because they are not the same. .
  • EMAGINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Analytics] Your Analytics Questions Answered (Interview)
    On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?  We are still seeing an influx of questions from our participants. I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions!
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Analytics] How to clean up a cluttered website? Content analytics is the answer
    That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Panda (Photo credit: Wikipedia). Google now pays more attention to overall site cleanliness and architecture. And duplicate content is ever more problematic.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Analytics] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. Step 2: Name your experiment.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Analytics] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. Step 2: Name your experiment.
  • BLOG MY CALLS  |  TUESDAY, OCTOBER 15, 2013
    [Analytics] Conversation Analytics is Officially Here
    Late last week we released Conversation Analytics. What Is Conversation Analytics? Conversation Analytics tracks what happens ON the call. Conversation Analytics then pushes out data like lead score, sales readiness, close rate, missed opportunity, and competitor mention. Conversation Analytics Introduction.
  • CONFLUENT FORMS  |  TUESDAY, FEBRUARY 25, 2014
    [Analytics] Google Analytics & Webmaster Tools for ROI
    Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially business owners that don''t have the time and background to delve into charts and formulate web strategies based off of the information found within. And that is the crux of this new offering: empowering you to realize more value from your website.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 29, 2014
    [Analytics] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    It all started in 2000 when I was at Oracle; we built a data analytics solution for marketing and sales that provided visibility into marketing activities of prospects and customers. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Marketing Measurement
  • SYNECORE  |  TUESDAY, FEBRUARY 12, 2013
    [Analytics] Digital Marketing Analytics: What SMBs Need to Know
    recent report from Econsultancy says that 71% of businesses are planning to spend more on digital marketing in 2013 , and of those 46% are investing in analytics. The main problems facing marketers trying to read and respond to digital analytics data today are many sided. Obstacles include, broadly: Device differentiation.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Analytics] 3 Marketing Analytics Tricks
    Leverage the following 3 must-have marketing analytics tricks to help turn over a new stone of opportunity: 1. To delineate between social media channels, Google Analytics is, once again, invaluable. For example, when tracking traffic regarding marketing analytics, the URL [link] specifically defines what this page offers.
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 26, 2011
    [Analytics] Bridging the Actionable Analytics Gap
    Presenting the insight in a form so that the business constituencies may easily digest the information, and start to visualize how it may be implemented to effect bottom line revenue (or profit), is one of the biggest barriers in insight and analytics adoption today.  What are the primary issues in bridging that analytics gap? 
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Analytics] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Analytics] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. The post Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast] appeared first on. Share your thoughts below!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 21, 2012
    [Analytics] Quantivo Offers High-Volume Customer Analytics at a Modest Price
    These are exciting times in the world of analytical systems. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. customer analysis column data store business intelligence systems analytical databases cloud computing
  • BLOG MY CALLS  |  TUESDAY, APRIL 15, 2014
    [Analytics] Infographic: Conversation Analytics Data From Calls Analyzed in Q1
    LogMyCalls Conversation Analytics is the most significant addition to the marketing analytics landscape in years. Conversation Analytics uses sophisticated speech recognition technology and hundreds of thousands of proprietary algorithms to extract data from phone calls. Millions of calls are being processed by LogMyCalls.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 31, 2014
    [Analytics] 2015 Resolution: Google Analytics IQ & Adwords Certification
    When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. One of our primary goals for 2015 is for each member of our team of 7 to receive both their Google Adwords and Analytics certifications by February 1, 2015.
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics] Elissa Fink, CMO of Tableau Software: Don’t Be Afraid of Data Marketing: How to Use Marketing Analytics to Measure Progress [Podcast]
    It’s not just about how high up the ladder your brand can get…the important thing is helping your brand climb as many rungs of the ladder as possible.” So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software.  “Marketing is about recognizing where you are and knowing where you want to be.
  • FATHOM  |  MONDAY, MARCH 17, 2014
    [Analytics] Balancing Marketing Analytics with Creativity
    Justifiably, much hype surrounds marketing analytics today with its power to personalize and track buyer behavior in the promise of ultra-targeted (and ultra-efficient) messaging. In Moz’s 2014 Industry Survey , analytics jumped out as a clear priority for marketers—whether they worked for agencies, in-house or as consultants.
  • CRIMSON MARKETING  |  THURSDAY, MAY 29, 2014
    [Analytics] Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast]
    This discussion with Christian Campagnuolo, CMO of Business Intelligence software firm Logi Analytics, prescribes. The post Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast] appeared first on. Marketing Technology Podcasts
  • FIFTH GEAR ANALYTICS  |  MONDAY, JUNE 13, 2011
    [Analytics] Measure This, Not That In Your Web Analytics. Results May Vary.
    Marketing professionals of all ranks and creeds have been exposed to enough web analytics over the past 15 years to be conversant. They’ve read enough blogs and trade publications to understand the basic metrics and their significance.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 6, 2014
    [Analytics] Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics
    Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide deeper insights into how Pins are performing. Better Analytics = Deeper Insights . You’ll be able to see the new analytics here.
  • FATHOM  |  TUESDAY, JANUARY 15, 2013
    [Analytics] Web Analytics Wednesday is Back in Cleveland
    Web Analytics Wednesday is coming back to Cleveland next Wednesday, January 23! The international networking institution for web analytics practitioners and job-seekers will put on fun educational events in Cleveland every other month at rotating venues, starting downtown with the House of Blues.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Analytics] Predictive Analytics: The Next Piece of the Social Puzzle
    Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. When to Use Predictive Analytics. Predictive Analytics Pitfalls.
  • SAZBEAN  |  THURSDAY, MARCH 10, 2011
    [Analytics] Are HootSuite’s new Analytics an Upgrade?
    HootSuite released a new version of it’s application this week which included some changes to the analytics. So are HootSuite’s new analytics an upgrade or a downgrade? believe this analytics change with it’s pricing strategy removes HootSuite as a tool that small businesses can afford. urls). News & Note
  • AD YOUR COMMENT HERE  |  TUESDAY, SEPTEMBER 18, 2012
    [Analytics] Social Media Analytics and Tracking [Presentation Summary for #AISocMed with @patrickjpowers]
    Social Media Analytics and Tracking with Patrick Powers, as part of the Academic Impressions Social Media Summit , 17-19 September 2012. Conferences & Events Content Production Higher ed Patrick Powers ROI Social Media Analytics social media monitoring Social Media Tracking
  • SAZBEAN  |  FRIDAY, MARCH 8, 2013
    [Analytics] Using analytics to boost your social ROI
    However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. – Using analytics to boost your social ROI by Matthew Kates. But how do you do this without understanding your social audience? billion in Facebook advertisements. News & Note
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Analytics] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. Each metric below can be found in the Audience > Overview section of Google Analytics. 1) Pages/Session. You will see a graphic like this in Google Analytics to indicate your pages/session. Anything over 2.00
  • VISIONEDGE  |  TUESDAY, APRIL 1, 2014
    [Analytics] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
    After listening a bit more I asked, “What customer analytics could your leadership team use right now that would help close some of the revenue gap, and at the same time demonstrate your team’s value?”  ” Analytics Marketing Data Marketing Strategy ”  I could tell she was feeling tired and discouraged.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Analytics] Which Marketing Analytics Should You Be Looking At?
    Access to so much data has made marketing analytics overwhelming for many a marketer. With that in mind, I tried to think through some common scenarios marketers find themselves in, and what data they''d want to pull from their marketing analytics solution to help guide their decision-making. analytics the list goes on.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 5, 2012
    [Analytics] How to Use Google Analytics to Improve Your Social Media Marketing
    This article shows you how to  take your social analytics strategy to the next level. -  How to Use Google Analytics to Improve Your Social Media Marketing (Social Media Examiner). Analytics News & Notes Social MediaImage via CrunchBase Have you ever wanted to know which of your links are driving more traffic?
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 23, 2014
    [Analytics] Facebook Releases Smart Content Tools & Improves Analytics
    Facebook has also beefed up its analytics page, Insights. Additional improvements include better sorting features and improved analytics from social media plugins. The post Facebook Releases Smart Content Tools & Improves Analytics appeared first on VerticalResponse Blog. It’s a lot like segmenting your email list.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JUNE 13, 2012
    [Analytics] Marketing Analytics and Good Strategy Go Hand-In-Hand
    As marketing analysts, we are focused on delivering excellence in all things analytical, whether a basic profiling exercise to provide our clients with more insight into what their customers look like, or a suite of sophisticated predictive models that identify who is most likely to act in a given campaign. Application to Marketing Analytics.
  • CRIMSON MARKETING  |  THURSDAY, JUNE 12, 2014
    [Analytics] Why Are Predictive Marketing Analytics A Problem?
    “Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance.” The post Why Are Predictive Marketing Analytics A Problem? ” But the problem is marketing may be. appeared first on. Digital Marketing Marketing Technology
  • DIGITAL VOICES  |  WEDNESDAY, MARCH 5, 2014
    [Analytics] Reaching the Pot of Gold: How Investments in Analytics Are Paying Off
    There is a lot of buzz currently about analytics and big data, and rightfully so. The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment. Analytics Big Data Digital Strategy
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Analytics] What Shazam Can Teach Marketers about Predictive Analytics
    This is a predictive analytics success story that marketers in every industry should be inspired by. The post What Shazam Can Teach Marketers about Predictive Analytics appeared first on CMO Essentials. Shazam has been relevant for so long that it has achieved status as both a noun and a verb (“Who sings this song? Now it’s your turn.
  • SAZBEAN  |  THURSDAY, JUNE 7, 2012
    [Analytics] Making the Most of Social Media Analytics
    “Obviously this is a very new space so there isn’t one established way to think about it,” said Linus Chou of Google Analytics in a presentation at BlogWorld & New Media Expo in New York City this week. – Making the Most of Social Media Analytics by Dave Copeland. News & Notes
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 22, 2011
    [Analytics] Q2 Fifth Gear Analytics Review – Top 10 Articles.
    A review of 2nd quarter blog posts from Fifth Gear Analytics. The list includes the 10 most read blog posts during May, June, July of 2011. These article cover everything from customer intelligence, to b2b social media, multichannel marketing campaigns and financial services marketing.
  • CLIENT BRIDGE  |  FRIDAY, MAY 4, 2012
    [Analytics] INFOGRAPHIC: Social Analytics
    Social analytics is defined as a business discipline that aggregates and analyzes online conversations and social activity generated by brands across social channels. View Original Article
  • FIFTH GEAR ANALYTICS  |  MONDAY, JUNE 7, 2010
    [Analytics] Heat Up Cold Calling with B2B Marketing Analytics
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Analytics] Twitter Releases Card Analytics: Here's How to Use 'Em
    Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter Cards -- you know, those rich media attachments you see at the bottom of tweets like these: Blogging Myth #7: "You can''t write a blog post in an hour." Why You Need More Than Twitter Card Analytics. Will you use this new analytics dashboard? More followers?
  • INSIGHTIQ BLOG  |  TUESDAY, SEPTEMBER 11, 2012
    [Analytics] Taking Online Analytics to the Next Level, Part1: Google Analytics Incorporates Remarketing
    Google Analytics has been a tremendous asset for marketers. Google Analytics pairs seamlessly with AdWords and the two can be used to create highly targeted campaigns. But Google is taking it one step further and has recently released Remarketing with Google Analytics.  What does this mean for Google Analytics?
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 29, 2010
    [Analytics] Marketo Revenue Cycle Analytics Power Strategy
  • NUSPARK  |  WEDNESDAY, NOVEMBER 3, 2010
    [Analytics] 60 Articles on B2B Marketing Analytics!
    Tony Karrer, founder of Browse My Stuff and the person behind Social Media Informer and B2B Marketing Zone offered to do some Filtering and Curating in preparation for my upcoming webinar: How to … [ visit site to read more ].
  • SAZBEAN  |  TUESDAY, SEPTEMBER 11, 2012
    [Analytics] Using Real-Time Data in Google Analytics
    One of the downsides to Google Analytics was that, until last year, it provided historic, day-old data. Google corrected that when it released “Real-Time” as part of its broader analytics package. Using Real-Time Analytics Finding Real-Time is easy. Google Analytics is free. Location. New versus returning.
  • SAZBEAN  |  FRIDAY, FEBRUARY 25, 2011
    [Analytics] Insights from Google Analytics Intelligence
    Google Analytics provides a nice tool for alerting you to unusual patterns of traffic on your website or blog which is very useful for these purposes — Intelligence. Do you use the Intelligence tab in Google Analytics? Being aware of events or sites which are sending you traffic is also important. News & Notes
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast]
    The post George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast] appeared first on. As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. George
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]
    Calling it a crime for marketers not to use marketing analytics on the rich data lake available to them, and predicting that CMOs will spend more money on IT than CIOs in a few years, Ren shares with Moneyball for Marketing how marketing analytics produces often surprising insights that dramatically increase revenue.
  • FATHOM  |  WEDNESDAY, JUNE 26, 2013
    [Analytics] Google Analytics for the Healthcare Content Writer
    What we discussed—and what I wanted to blog about—was how to leverage Google Analytics to help in all phases of the content writing process. Google Analytics offers the chance to see all the organic search terms that your visitors used to find your website (minus those scoundrels who chose anonymity!).…
  • BLOG MY CALLS  |  FRIDAY, OCTOBER 25, 2013
    [Analytics] What is Conversation Analytics?
    Conversation Analytics: The Basics. We launched Conversation Analytics to analyze these 420 billion words. In essence, call tracking analyzes what happens befor the call; Conversation Analytics analyzes what happens ON the call. Conversation Analytics analyzes the call content in near real-time. The Analytics.
  • FATHOM  |  WEDNESDAY, JULY 17, 2013
    [Analytics] Web Analytics Wednesday Cleveland at the Oak Barrel July 31
    ” This old saying is not the reason Web analytics and marketing professionals will be gathering at the Oak Barrel in Valley View for Web Analytics Wednesday on July 31. … Read the rest The post Web Analytics Wednesday Cleveland at the Oak Barrel July 31 appeared first on Fathom.
  • CRIMSON MARKETING  |  TUESDAY, JULY 15, 2014
    [Analytics] Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]
    Cloud based predictive marketing analytics is about to change that dramatically.  In this episode of Moneyball for Marketing, Dominique Levin, CMO at AgilOne, explains why marketing analytics are crucial not only for maximum profitability but also for customer retention. She holds a MBA in Entrepreneurship from Harvard University.
  • VISIONEDGE  |  THURSDAY, AUGUST 29, 2013
    [Analytics] Customer Conversations: The Value of Adding Data & Analytical Skills
     Jamie, the VP of Marketing at one of our manufacturing companies, in a recent conversation expressed excitement  about securing someone from the finance group to support marketing data and analytics. “It took 2 years of lobbying but now we’ll be able to make better and more informed decisions,” said Jamie.  To which I replied, “Awesome!” .
  • BLOG MY CALLS  |  MONDAY, OCTOBER 21, 2013
    [Analytics] 5 Reasons Conversation Analytics Matters
    Rather, this post will focus on why Conversation Analytics matters in the broader marketing analytics landscape. In other words: why should the marketing world care about this? 1) Call Analytics as DEEP as Web Analytics. We spoke about Conversation Analytics in mid-2013 at SMX West. But, he was right.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 12, 2011
    [Analytics] In Praise of Doing Something with Web Analytics
    The web person or web team splintered off from other departments and was sequestered into distant cubicles to huddle over text editors or Dreamweaver. The department meetings were just as likely to devolve into critical analysis of middle period Elvis Costello albums as produce substantive business decisions.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Analytics] Improving Health Care Member Engagement on the Web with Marketing Analytics.
    Most organizations that have a robust website will use some sort of web analytics as a component of their interactive offerings, but how are they using this analytic information to improve member engagement and reduce expenses? “When leveraged, the advanced analytics can be very helpful to an employer. Bill Harriss.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 23, 2009
    [Analytics] Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.
    Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. But many marketers are just getting their arms around traditional Web analytics. Who Owns The Data?
  • CMO ESSENTIALS  |  THURSDAY, MAY 28, 2015
    [Analytics] Clarity on Customer Analytics for Marketing: A Q&A with Lynn Tsoflias
    As modern marketers, we’ve all heard the promises of analytics technologies – goodbye guesswork, hello data-driven decision making – but how do we actually get there? Lynn Tsoflias: Obviously, just collecting customer analytics has no value if you don’t use the data. Are they active users? It’s maddening, right?
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, OCTOBER 17, 2010
    [Analytics] Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence
    While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. How to add Google Analytics to Benchmark emails.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 20, 2015
    [Analytics] Google’s New Search Analytics Report: What You Need To Know
    Yet another update from the almighty Google this month was the removal of the old “Queries” report from Webmaster Tools and the introduction of the new “Search Analytics” report. In this case, the Search Analytics report is telling us a lot of rounded numbers and averages. Google Analytics Search Engine Marketing SEO
  • VIEWPOINT  |  THURSDAY, FEBRUARY 9, 2012
    [Analytics] Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings
    In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results. It takes about 1.6 Nearly 2.5 Sales lead rates decline after the fifth contact cycle.
  • PWB MARKETING BLOG  |  FRIDAY, MAY 9, 2014
    [Analytics] Trending and Analytics: Watch for Patterns
    This past week I have been busy prepping monthly analytic reports for clients. ” While that may have been true, I was really bothered that my analytic report was being dismissed. Analytics B2B Marketing Uncategorized analytics Many years ago I was consulting for a high-end vacation condo rental business. Tammy.
  • BLOG MY CALLS  |  THURSDAY, OCTOBER 24, 2013
    [Analytics] Does Conversation Analytics Actually Work?
    Does Conversation Analytics actually work? Even when I emailed out the press release announcing Conversation Analytics to industry bloggers, friends, and journalists the most common reply was: ''Wow, that''s incredible. Conversation Analytics: The Basics. Accuracy - Conversation Analytics has a word-by-word accuracy rate of 91%.
  • VISIONEDGE  |  THURSDAY, AUGUST 15, 2013
    [Analytics] Analytics: The Essential Ace in Every Hand
    Yet surprisingly, many marketers are willing to implement marketing programs sans analytics. Analytics is an essential card — actually an ace — in every marketer’s deck for enabling fact-based decisions and improving performance, and most importantly, for being smarter. Predictive Analytics and Models.
  • AD YOUR COMMENT HERE  |  FRIDAY, SEPTEMBER 2, 2011
    [Analytics] Infographic of the Week: The State of Social Media and Web Analytics in Higher Ed [INFOGRAPHIC]
    For this week we look at how admissions offices and potential students utilize social media for giving/getting information. Look at this great infographic via @stewartfoss at higheredexperts.com. By: Stewart Foss. Higher ed Infographics infographic infographic of the week social media
  • INSIGHTIQ BLOG  |  MONDAY, JUNE 27, 2011
    [Analytics] Bridging the Actionable Analytics Gap > Part2: Back to Basics
    In a recent post I provided thoughts on how to bridge the actionable analytics gap assuming the analytic skills, tools and resource gaps are fulfilled and yet a large analytic divide still may exist in your organization.  In this post I would like to go back and address analytic skills, resources and tools. 
  • VIEWPOINT  |  WEDNESDAY, MAY 1, 2013
    [Analytics] Make Marketing More Efficient by Embedding Analytics on Top KPIs
    Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Analytics] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. 1. Social Media. page views or more)?” ” 2.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 24, 2015
    [Analytics] Trends to Watch in Big Data Marketing Analytics
    Big data marketing is no longer just a concept to many businesses, but a here-and-now reality. It involves managing huge volumes of unstructured and structured data and using it to gain insights that drive business value. Big data marketing can identify trends, find patterns that might otherwise be missed, and in general make sense of […].
  • BLOG MY CALLS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Analytics] Conversation Analytics: How it Works
    LogMyCalls has spent over 15 months developing the Conversation Analytics engine. Every word is analyzed by the LogMyCalls Conversation Analytics engine. Calls that come through LogMyCalls are pushed through the Conversation Analytics engine. - The CA engine splits the call recording into two tracks simultaneously.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 11, 2012
    [Analytics] Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest
    When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. While reviewing Analytics, you will also be able to review which sources have sent the most traffic and which topics are most interesting to your audience. Search Engine Marketing Blog
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics] Conversion Rate How-To: Call Tracking and Google Analytics
    Marketers can have all of this call analytics data sent—via plugins, webhooks or API—into proprietary dashboards, marketing automation solutions, or GA. In this blog we’re going to discuss specifically how to display call data inside Google Analytics. How does this DNI function interface with Google Analytics? Think about that!
  • SYNECORE  |  MONDAY, APRIL 22, 2013
    [Analytics] The Whimsical Nature of Data Analytics
    The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data: In-Store Gets the Cold Shoulder, as More Women Favor Web Buying , and We Love Amazon, But Going to the Store Matters Most. ONLINE IS THE PLACE TO BE. Seems sensible enough; OK, fine, got it.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Analytics] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    Tweet Performance Analytics! The analytics dashboard is available within its advertising platform, which is why I say that, and previously, Twitter Analytics was only available to accounts that pay for Twitter Advertising. It seems promising, considering it''s listed in the drop-down menu for Analytics. Ready for it?
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Analytics] A Detailed Guide to Using Slideshare Analytics
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | A Detailed Guide to Using Slideshare Analytics by Ann Smarty - Maximize Social Business. Slideshare has become a staple of content creation in recent years. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JUNE 10, 2010
    [Analytics] Web Analytics Forecasted to Grow at Rapid Pace
  • LOOPFUSE  |  THURSDAY, JANUARY 6, 2011
    [Analytics] Visitor vs. Web Analytics and why you should care
    For a long time Google Analytics and the like have done a great job of reporting on things happening on [.]. Thought Leadership Web Analytics Website AnalyticsIn today’s customer focused environment it is very important to understand how critical your website can be in the sales process. 
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