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  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Analytics] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.
  • ENGAGE  |  TUESDAY, JULY 16, 2013
    [Analytics] 3 Google Analytics Tips for Content Creators
    That’s where analytics come in. colleague of mine, and a well-known content creator here on Engage and around the Web, Andrew Hanelly , had these wise words to say about analytics, “Analytics is like a two-way mirror because you can watch how people are interacting with your content in real life. Investigate organic keywords.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] 6 Ways Social Data Can Inform Your Marketing Strategy
    Look at your page analytics to see where your social traffic is coming from. Using HubSpot''s Analytics , you can clearly identify which platforms worked better for a particular piece of content. Social Media analytics 'Social media has historically been a great conversational tool for businesses. Spot the Trends.
  • EMAGAZINE B2B BLOG  |  TUESDAY, OCTOBER 22, 2013
    [Analytics] Contextual Search: What it means to SEO
    Now more than ever it is vital that you pay close attention to your metrics, especially in Google Analytics. At eMagine, we have connected every client’s webmaster tools to their Google Analytics, as there is still contextual keyword information to be had as to which keywords receive impressions (though not necessarily clicks).
  • FIFTH GEAR ANALYTICS  |  FRIDAY, FEBRUARY 10, 2012
    [Analytics] The New Revenue Engine and the Role of Marketing Analytics
    I keep a library of articles, blogs, white papers, etc., on B2B sales and marketing strategies. found the article to be more relevant now than when I first read it, so I thought it made sense to revisit the great points from the post. In summary: The old revenue engine is focused on the sales team
  • DIGITAL VOICES  |  TUESDAY, JULY 23, 2013
    [Analytics] Excellent Customer Engagement is both a Science and an Art
    None of these are possible without CMS , and it’s important that you choose one that incorporates internal analytics or integrates seamlessly with analytics packages so that you can begin to add intelligence to your digital presence. Analytics and Digital Maturity.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 6, 2012
    [Analytics] The Magnificent Seven of Free(!) Web Analytics Tools
    The answer, of course, is by studying your site’s analytics. So without further ado, I give you the “Magnificent Seven” of free web analytics tools. Google Analytics : the clear leader in the space, Google Analytics (G.A. Web Analytics Tools appeared first on VR Marketing Blog. Just like with G.A.,
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] Marketing Analytics: A Must Have in 2014
    There is a good chance your team may be missing one important component: an analytics expert. recent study from The Online Marketing Institute revealed 37% of executives overseeing online marketing campaigns are unhappy or dissatisfied with the level of digital analytics skills from their teams. Tie Calls Into Other Analytics.
  • BIZNOLOGY  |  MONDAY, APRIL 8, 2013
    [Analytics] SEO analytics data to pay attention to
    To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. Entrance Keywords.
  • WEBBIQUITY  |  MONDAY, APRIL 15, 2013
    [Analytics] How Google Gets Search Traffic Wrong
    If you use Google Analytics (which is likely, as GA is installed on almost 60% of all websites ), just click on Traffic Sources > Overview in the left sidebar menu, and you’ll see something like this: The problem is—this is almost certainly baloney. Search Engine Optimization (SEO) Web Analytics Easy question, right? Hooey.
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Analytics] How to clean up a cluttered website? Content analytics is the answer
    That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Panda (Photo credit: Wikipedia). Google now pays more attention to overall site cleanliness and architecture. And duplicate content is ever more problematic.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, DECEMBER 22, 2011
    [Analytics] Marketing Analytics: The Value of ‘Getting to Know’ Your Data.
    In a perfect world, analysts and business teams work collaboratively to develop and implement marketing programs. Throughout the process, ideas are shared, analyses and reports are vetted, and decisions are made based on knowing all the facts. The world is not perfect.
  • LOOPFUSE  |  THURSDAY, JANUARY 6, 2011
    [Analytics] Visitor vs. Web Analytics and why you should care
    For a long time Google Analytics and the like have done a great job of reporting on things happening on [.]. Thought Leadership Web Analytics Website AnalyticsIn today’s customer focused environment it is very important to understand how critical your website can be in the sales process. 
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, OCTOBER 17, 2010
    [Analytics] Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence
    While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. How to add Google Analytics to Benchmark emails.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Analytics] 2011 Trends for Web Analytics – Revisited
    Even though my daring prediction of a Buffalo Bills-Detroit Lions Super Bowl clash in February 2011 came to naught, looking back on some of the web analytics trends I had my eye on for 2011 brings mixed results, now that two-thirds of the year has washed away.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Analytics] What Mobile Buyers Are REALLY Doing on Your Website
    You can use Google Analytics to get a breakdown of your mobile visitors. Go to any content page in Google Analytics and use the dropdown to view by a second dimension: "operating system." intermediate mobile marketing analytics 'We are multi-tasking phenoms. All of this was done on a screen about the size of an index card.
  • WEBBIQUITY  |  TUESDAY, MAY 8, 2012
    [Analytics] Numbers Game: Putting Analytics into Perspective
    However, the creation of modern day analytics tools has changed the marketing environment from hopeful anticipation to anxiety. Marketing Strategy Web Analytics agency consultation practices Dutch Monaco Hernan Gonzalez marketing metrics measuring marketing ROI media attentionGuest post by Hernán Gonzalez. Good Question.
  • FATHOM  |  TUESDAY, MARCH 25, 2014
    [Analytics] Spring Cleaning for Google Analytics
    For everyone with a website and Google Analytics, it is time to do the same – clean out the old, get rid of the dirty data and get ready to grow. Link your Analytics to Google Webmaster. Link AdWords and Analytics to gather valuable paid data. Dive a little deeper into Analytics, extend the date range to the past 12 months.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, DECEMBER 15, 2011
    [Analytics] What do your web analytics tell you? A few quotes to ponder.
    Web Analytics is more than just measuring visits and page views on your website. Here are a few quotes to get you thinking about what you are measuring with your web analytics program (or perhaps not measuring, but should be). People won’t use your Web site if they can’t find their way around it
  • FIFTH GEAR ANALYTICS  |  THURSDAY, FEBRUARY 10, 2011
    [Analytics] A Multichannel Marketing Roadmap: Analytics and Insights
    “Unified Marketing,” “Customer Engagement Marketing,” “Marketing 2.0” and “Consumerism” are all concepts of marketing practice that aim to create the most relevant dialogues with the possible.
  • LEAD VIEWS  |  TUESDAY, JULY 10, 2012
    [Analytics] Three Excuses B2B Marketers Should Avoid
    At a minimum you should be using Google Analytics (free) and to build a spreadsheet with sources, spend and percent. B2B marketing B2B Marketing Online B2B Sales Marketing ROI online marketing Sales Analytics b2b marketers google analytics leads ROI SalesPlanning and forecasting are critical skills for B2B marketers.
  • SAZBEAN  |  TUESDAY, FEBRUARY 19, 2013
    [Analytics] 7 Simple Improvements to Increase Website Lead Generation
    Free tools like Google Analytics are a great start. Analytics Content Design Marketing News & Notes Business websiteHopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Many business websites miss the mark when it comes to lead generation.
  • LEAD VIEWS  |  THURSDAY, NOVEMBER 29, 2012
    [Analytics] Social Media for Demand Generation: What Have You Done for Me Lately?
    Analytics B2B marketing B2B Social media B2B Social Media Marketing online marketing b2b Demand Generation gartner hype cycle LeadFormix ROI social analytics social media social media channelsAt LeadFormix we deal with many of the same marketing challenges that our customers grapple with. Sometimes. [[ This is a content summary only.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Analytics] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. Step 2: Name your experiment.
  • FATHOM  |  TUESDAY, MAY 15, 2012
    [Analytics] Get Real Problem-Solvers for Real Results from Your Big Data
    Big Data/Predictive Analytics big data analytics Big Data Facts big data problems predictive analyticsIt can be very easy for a user to get lost in all the “Big Data” hype, but several things need to be in place to make sure your company finds the gold that lies within large data sets.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics] Twitter Introduces Free Twitter Web Analytics Tool
    Ever get a hankering for some Twitter web analytics? Twitter announced today that it will be releasing its own official Twitter Web Analytics tool, which is aimed at helping website owners understand how much traffic they generate from Twitter as well as the effectiveness of Twitter integrations on their websites. Connect with HubSpot
  • CLIENT BRIDGE  |  FRIDAY, MAY 4, 2012
    [Analytics] INFOGRAPHIC: Social Analytics
    Social analytics is defined as a business discipline that aggregates and analyzes online conversations and social activity generated by brands across social channels. View Original Article
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 18, 2010
    [Analytics] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 1 of 2)
    The cost of not pre-evaluating marketing campaigns through analytics and account services can be deadly. Consult your Marketing Analytics coaches for advice in this area as well – don’t be shy! Analytics Campaign Management Marketing Metrics and Reporting Marketing Strategy marketing analytics megan jasinskiCongrats! 
  • CROSS-CHANNEL CONVERSATION  |  MONDAY, MARCH 25, 2013
    [Analytics] A 3-Step Approach to Marketing Analytics
    [Posted by Christophe Kuhner, Senior Product Marketing Manager, Neolane] These days, one would think that the terms “marketing” and “analytics” would be stuck together like “peanut butter” and “jelly.”  Marketing Analytics Christophe Kuhner PostsFew would argue the critical role data [.].
  • PWB MARKETING BLOG  |  TUESDAY, JUNE 14, 2011
    [Analytics] Google Analytics Part 2: How To Set Up Google Analytics To Grow.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics] Conversion Rate How-To: Call Tracking and Google Analytics
    Marketers can have all of this call analytics data sent—via plugins, webhooks or API—into proprietary dashboards, marketing automation solutions, or GA. In this blog we’re going to discuss specifically how to display call data inside Google Analytics. How does this DNI function interface with Google Analytics? Think about that!
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 4, 2011
    [Analytics] 8 (of the) Best Web Analytics Guides of 2010
    Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. How to Add Google Analytics to a Facebook Page Tab by SitePoint.
  • AD YOUR COMMENT HERE  |  FRIDAY, SEPTEMBER 2, 2011
    [Analytics] Infographic of the Week: The State of Social Media and Web Analytics in Higher Ed [INFOGRAPHIC]
    For this week we look at how admissions offices and potential students utilize social media for giving/getting information. Look at this great infographic via @stewartfoss at higheredexperts.com. By: Stewart Foss. Higher ed Infographics infographic infographic of the week social media
  • ENGAGE  |  THURSDAY, JUNE 7, 2012
    [Analytics] 5 Things You Probably Didn’t Know About Google Analytics
    But when I was asked if I’d like to attend some Google Analytics 101 training I jumped at the offer—even before I knew breakfast and lunch were going to be free. To be honest, I am kind of a nerd and really enjoy looking through analytics and putting all the data together to tell a story. I’d like to think I’m pretty web savvy.
  • INSIGHTIQ BLOG  |  TUESDAY, JANUARY 11, 2011
    [Analytics] Analytics: 2010 in review and 2011 predictions
    Now that we rang in the New Year, I thought we should take a look back on a few major 2010 analytic landmarks and then look ahead into 2011. Consolidation: Analytic consolidation continued to be highlighted by IBM's purchase of Unica , Netezza and Coremetrics.  Maybe not given the heightened focus on online, big data and analytics.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, MAY 15, 2012
    [Analytics] Value Added Communication for Analytically and Technologically Minded People.
    Maybe the Marketing Analytics Group wants to sign up for the current cross-team competition for charity and the AppDev Team wants to know if we can have an extra jeans day next week.  Lori Guarino. Daily communication keeps your employees informed of not only the necessaries, but the culture and voice of the company. 
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Analytics] Content ROI Is a Myth
    You can also look at the same kind of data from Twitter analytics; you can see clicks on links, retweets, favorites, and replies. LinkedIn also released updated Company Page analytics last summer. Looking at your marketing analytics can give you an idea of how the content on you''re site is performing. The Content ROI Myth.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Analytics] Improving Health Care Member Engagement on the Web with Marketing Analytics.
    Most organizations that have a robust website will use some sort of web analytics as a component of their interactive offerings, but how are they using this analytic information to improve member engagement and reduce expenses? “When leveraged, the advanced analytics can be very helpful to an employer. Bill Harriss.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics] Five Free Tools for Startups to Measure Impact of Online Videos
    Youtube Video Analytics Youtube has a very detailed reporting tool on measuring the performance of your videos. Youtube Video Analytics can even track videos which are embedded to a website or a blog. also has a very simple yet useful analytics. Analytics Content 'Video camera in action.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Analytics] 3 Marketing Analytics Tricks
    Leverage the following 3 must-have marketing analytics tricks to help turn over a new stone of opportunity: 1. To delineate between social media channels, Google Analytics is, once again, invaluable. For example, when tracking traffic regarding marketing analytics, the URL [link] specifically defines what this page offers.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Analytics] How To Analyze and Grow Website Visits
    If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. 'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com.
  • SAZBEAN  |  TUESDAY, MAY 29, 2012
    [Analytics] 5 Tools to Measure Digital Influence
    mBlast provides detailed analytics for measuring influence on social networks, blogs, websites, and articles. Analytics Social Media Social NetworksEnglish: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). The age that we live in is dictated by multiple forms of digital communication. PeerIndex.
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 26, 2011
    [Analytics] Bridging the Actionable Analytics Gap
    Presenting the insight in a form so that the business constituencies may easily digest the information, and start to visualize how it may be implemented to effect bottom line revenue (or profit), is one of the biggest barriers in insight and analytics adoption today.  What are the primary issues in bridging that analytics gap? 
  • FIFTH GEAR ANALYTICS  |  MONDAY, JUNE 11, 2012
    [Analytics] When Can CI Professionals Actually Get to Deliver Customer Intelligence?
    Just last week, we sat with an analytical leader from a leading publisher who experienced the same frustration! She said, “I have to spend 80% of my job getting the data ready for analytics instead of coming up with great new insights.” Martha Bush. while back, I recall reading a report by Forrester Research.
  • LEAD VIEWS  |  WEDNESDAY, DECEMBER 19, 2012
    [Analytics] Do B2B Brands Really Need to Go Mobile?
    B2B marketing B2B Sales Sales Analytics b2b marketers comscore idc mobile marketing mobile marketing campaigns smartphonesA version of this post was first carried in DM Confidential In the B2C world, mobile marketing campaigns abound. Visit my website for full links, other content, and more! ]].
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Analytics] 9 Ways to Make Your Marketing Analytics Actionable
    Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To. Have you ever?
  • LOOPFUSE  |  SUNDAY, JANUARY 20, 2013
    [Analytics] On Megatron, and Vanity Metrics
    Social Media Web AnalyticsIt’s really tempting to treat any measurable thing as a metric. For instance, I’ve seen several (way more than several, actually…) social media campaigns focused on “generating likes” This is not to denigrate likes, but they are not a metric unto themselves. Million Likes.
  • CONVERSIONATION  |  SUNDAY, JULY 3, 2011
    [Analytics] Social Media Metrics: Jim Sterne on why, what and how to measure
    Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsIn his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 13, 2012
    [Analytics] Pinterest: Who Pins Your Content & How Much Traffic Do They Drive
    Every pin has a unique URL that is accessible in Google Analytics. Simply drill into Pinterest as a referrer in Google Analytics to see both how much traffic Pinterest is driving overall, the traffic from each individual pin. Measurement Social Media Brad Shorr Google Analytics pinterest Sleuthing social media sleuthing
  • FIFTH GEAR ANALYTICS  |  TUESDAY, FEBRUARY 8, 2011
    [Analytics] Lead Generation: Are You Using Marketing Analytics?
    Most marketers today understand that lead generation is imperative and should be a key element of every sales and marketing organization.  However, “leads” can come in all shapes and sizes.  They come from traffic at a retail location, from a web visitor, from a direct marketing campaign, an event, mobile devices, and contact centers, among
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MAY 25, 2011
    [Analytics] Web Analytics. There Is NO Magic Tool.
    Did you know that on average a website only converts 2% of it’s visitors? So what’s happening to the other 98%? And do you know enough about the 2% to attract more customers like them? Measuring how your customers are using your website is critical to providing the best possible relationship. And you should know by now, that there IS no Magic Tool
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JUNE 13, 2012
    [Analytics] Marketing Analytics and Good Strategy Go Hand-In-Hand
    As marketing analysts, we are focused on delivering excellence in all things analytical, whether a basic profiling exercise to provide our clients with more insight into what their customers look like, or a suite of sophisticated predictive models that identify who is most likely to act in a given campaign. Application to Marketing Analytics.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Analytics] YouTube Launches New and Improved YouTube Analytics
    It looks like the marketer's cry for more data has reached YouTube's ears, and not too long after Facebook beefed up its analytics with new features for Facebook Insights. Here are the four latest features YouTube Analytics will tack on to the almost-defunked Insights. Have you seen your Insights account replaced by YouTube Analytics?
  • AD YOUR COMMENT HERE  |  TUESDAY, SEPTEMBER 18, 2012
    [Analytics] Social Media Analytics and Tracking [Presentation Summary for #AISocMed with @patrickjpowers]
    Social Media Analytics and Tracking with Patrick Powers, as part of the Academic Impressions Social Media Summit , 17-19 September 2012. Conferences & Events Content Production Higher ed Patrick Powers ROI Social Media Analytics social media monitoring Social Media Tracking
  • CROSS-CHANNEL CONVERSATION  |  MONDAY, MAY 13, 2013
    [Analytics] The Critical Role of Conceptual Analytics in Conversational Marketing
    '[Posted by Christophe Kuhner, Senior Product Manager, Neolane] Last year, Forbes published an article on marketing analytics called “Using Marketing Analytics: I Do, Therefore, I Think.” Marketing Analytics Christophe Kuhner Posts However, when [.].
  • MARKETING FINGER  |  SATURDAY, JULY 30, 2011
    [Analytics] The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways
    I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. b2b marketing marketing analytics marketing metrics marketing programs Marketo review white paperHere are some of the gems I found in the 70-page paper and which I cover in the video above.
  • LEAD VIEWS  |  THURSDAY, DECEMBER 13, 2012
    [Analytics] The Grand Unified Theory of Revenue Generation
    B2B marketing B2B Sales Lead analytics Lead Nurturing Marketing Automation Sales Analytics Sales – Marketing Alignment b2b chief revenue officer Demand Generation grand unified theory leads Revenue Generation sales cycle Sales FunnelVisit my website for full links, other content, and more! ]].
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Analytics] Content marketing metrics and analytics: it’s all about you
    Do your own analytics! Your decisions should be based on your analytics – data about your content and your audience. . Content Marketing analytics Content marketing linkedin marketing Measurement social media One of the biggest ways we see this happening is an over-reliance on industry-wide or web-wide data. Subject line length.
  • INSIGHTIQ BLOG  |  WEDNESDAY, NOVEMBER 30, 2011
    [Analytics] Customer Analytics, Hype or Reality?
    Customer Analytics seems to be one of the hottest topics in business today, with the newly coined 'Data Scientist' role in high demand.  The reality is that analytics can provide a big impact on bottom line profits.  Behavioral Data : Predictive customer analytics are data driven. increased churn) may be  gleaned from the data.
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 30, 2013
    [Analytics] How Accurate is Conversation Analytics?
    'Part of our job on Blog.LogMyCalls.com is educating the marketing and sales universe about Conversation Analytics. Last week we wrote a blog post called Does Conversation Analytics Actually Work? In this blog post we''ll answer a similar question: how accurate is Conversation Analytics? Here are a few reasons why. Call Gist.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Analytics] 4 Ways Your Website Can Replace Focus Groups
    Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 21, 2013
    [Analytics] 5 Reasons Conversation Analytics Matters
    Rather, this post will focus on why Conversation Analytics matters in the broader marketing analytics landscape. 1) Call Analytics as DEEP as Web Analytics. We spoke about Conversation Analytics in mid-2013 at SMX West. had never thought about Conversation Analytics in that way before. But, he was right.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Analytics] 5 Simple SEO Tips To Optimize B2B Video
    Identify your top keywords driving traffic to your website using Google Analytics. B2B Internet Marketing B2B Social Media SEO Google Analytics Industrial Powerpoint VideoHave you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. This does two things.
  • BIZNOLOGY  |  MONDAY, JANUARY 14, 2013
    [Analytics] 21 stats show CMOs leap before they look at ROI
    With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). Do you believe CMOs are going to be more accountable to analytics and ROI in the near future? Photo credit: Wikipedia. That’s good news. How are CMOs doing?
  • LEAD VIEWS  |  WEDNESDAY, JULY 18, 2012
    [Analytics] Accountability for Sales Qualified Leads
    Related posts: Identify, Engage & Convert Your Web Traffic Into Qualified Sales Leads Your website analytics tool tells you, there are thousands of. B2B marketing B2B Sales Inside Sales Lead analytics Lead Generation Lead Qualification Lead Value Lead Volume Sales Analytics Sales – Marketing Alignment b2b Lead scoring sqls
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 9, 2011
    [Analytics] B2B Marketing Analytics: Miscommunication Can Lead to Faulty Conclusions
    If you’re a marketer working with an analytics team, it’s likely you are providing input for and/or reviewing the output of different types of analysis. It’s critical that you communicate your requirements clearly, check for understanding, and request that all assumptions and business rules are clearly stated in all output.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2011
    [Analytics] Algebra, Analytics & Automation for Marketing ROI
    by Maria Pergolino The three As: Algebra, Analytics and Automation. The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. Analytics: Web analytics is the measurement, collection, analysis and reporting of internet data as it applies to web page usage.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics] Analyze This: Learn Marketing Analytics in a Week
    Here’s why: By 2015, companies are expected to increase their marketing analytics budgets by 60% over 2012 spending, from 5.7% It may seem like small potatoes, but it’s actually huge when you factor in (pun intended) the additional finding that nearly 63% of today’s decision makers currently do not use marketing analytics. to 9.1%.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 27, 2013
    [Analytics] 10 Tips to Help You Become a ‘Superhero’ Marketer
    Considering 5 core competencies that comprise the ‘ideal’ Modern Marketer ( targeting; engagement; conversion; analytics; and marketing technology ) marketers gave themselves a score of 65% in proficiency. But it can be difficult to do, particularly for companies with limited resources, budget, or staff. Click here  to register.
  • BLOG MY CALLS  |  THURSDAY, OCTOBER 24, 2013
    [Analytics] Does Conversation Analytics Actually Work?
    Does Conversation Analytics actually work? Even when I emailed out the press release announcing Conversation Analytics to industry bloggers, friends, and journalists the most common reply was: ''Wow, that''s incredible. Conversation Analytics: The Basics. Accuracy - Conversation Analytics has a word-by-word accuracy rate of 91%.
  • BLOG MY CALLS  |  FRIDAY, MAY 24, 2013
    [Analytics] How to improve email open rates: our marketing analytics experiment
    Underneath, we are an analytics company. Conversation Analytics. Marketing Analytics. The tracked calls provide analytics. As the marketing team for a marketing analytics company, we practice what we preach. Marketing analytics is part of our DNA. 'LogMyCalls is an advanced call tracking platform. Big data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 13, 2011
    [Analytics] Klout will introduce detailed new analytics (video)
    He also hinted that the actual Klout score we see publically is on “the tip of the iceberg&# of analytics he is bringing to brand managers. I had the fortune of interviewing Klout CEO Joe Fernandez at SXSW and hope you’ll enjoy this short video. “Can you remember what Google was like in 1997?&# he said.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, AUGUST 7, 2013
    [Analytics] Sabotaging Industrial Marketing Hurts Sales
    Content Marketing Measurement & Tracking Sales Strategies Analytics industrial lead generation Industrial Marketing Industrial sales 'What is the real purpose of industrial marketing? One can come up with a list of at least half a dozen or more excellent goals. IMO, the single most important [.]. This is only a content summary.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Analytics] How Customer-Centric Analytics Will Change the Future of Marketing
    We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. And that's all well and good, but there's a deficiency in many of these analytics platforms. Putting the Person at the Heart of Analytics.
  • BLOG MY CALLS  |  THURSDAY, SEPTEMBER 26, 2013
    [Analytics] 10 Ways to Use Conversation Analytics to Make More Money
    'We launch Conversation Analytics in two weeks. You can read more about the Conversation Analytics launch and the Step-by-Step about how Conversation Analytics works elsewhere on Blog.LogMyCalls.com. This blog is about how Conversation Analytics can be used to make more money, improve ROI, and optimize campaigns. Forever.
  • SAZBEAN  |  WEDNESDAY, MARCH 28, 2012
    [Analytics] Social media monitoring tool video: Why should I monitor social media?
    Analytics Social Media Social NetworksSocial media monitoring tools have become widespread among many sorts of businesses. For example, even offline businesses like clubs and restaurants have started using social media monitoring tools. But why? Target competitors’ customers. See how effective your branding campaign is. and more!
  • FIFTH GEAR ANALYTICS  |  FRIDAY, MARCH 9, 2012
    [Analytics] Adapting Analysis and Visualization to Our Fast and Slow Brains
    About the Author: Vida Tamoshunas is the Director of Marketing Analytics at  SIGMA Marketing Group. Corporate Culture Analytical Thinking employee book club Vida TamoshunasVida Tamonshunas. The SIGMA employee book club is reading Thinking, Fast and Slow by Daniel Kahneman. And that brings me back to Kahneman’s book.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Analytics] LinkedIn Launches Analytics Tool for Groups
    This week, LinkedIn added a brand new feature to LinkedIn Groups : Analytics. You can access the analytics by visiting the "Groups" tab in LinkedIn and clicking the little blue graph icon underneath the Group's name. Join HubSpot's Inbound Marketers Group on LinkedIn for more news and conversation on LinkedIn Analytics.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Analytics] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    As the American Journalism Review reported, in a piece called “No Analytics for You: Why The Verge Declines To Share Detailed Metrics With Reporters,” the editors at The Verge simply don’t want their writers thinking about traffic. We even have someone whose main job is to stay on top of the analytics around our blog.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, OCTOBER 11, 2011
    [Analytics] Moving from Data to Decisions
    In the meantime, I’ll offer my early reading list: Analytics at Work: Smarter Decisions, Better Results by Thomas Davenport, Jeanne Harris, and Robert Morrison (if 240 pages is too much of a commitment for you right now, check out these two summary articles by Accenture and HBR ). A difficult challenge to be sure, but not a unique one. 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 24, 2011
    [Analytics] OMMA Metrics Conference: Online Ads Must Prove Real Value To Succeed
    It was a good chance to dive into this particular sector of the marketing analytics universe. web analytics marketing measurement online analytics marketing mix modelsI took a break from my usual obsessions yesterday to attend the New York edition of MediaPost’s OMMA Metrics and Measurement conference. It never does.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, OCTOBER 8, 2013
    [Analytics] Using the Google Analytics Social Report (Part II)
    'In Part One of this series , I talked about how to set up the Google Analytics Social Report. Log into Google Analytics and click on “Admin;” Once you’re on the Admin page, click “Goals.” “Admin” view within Google Analytics. B2B Web Marketing Google Analytics Social Report
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Analytics] What Are UTM Tracking Codes? [FAQs]
    Adding the snippets of code after the question mark doesn''t affect anything on the page -- it just lets your analytics program know that someone arrived through a certain source or overall marketing channel as part of a certain campaign. Below are instructions for setting up and measuring UTM parameters in HubSpot and Google Analytics.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 3, 2010
    [Analytics] Introducing LinkedIn Profile Stats Pro : Google Analytics for Your LinkedIn Profile
    Google Analytics is the default (and free) service that analyzes visitors to your website.  Twitter just recently released a beta of their Twitter Analytics to a select few users.  Wouldn’t it be cool if you could analyze visitors to your Facebook Page? Facebook Insights actually provides you with that data.  I left it that. 
  • CONFLUENT FORMS  |  MONDAY, JANUARY 14, 2013
    [Analytics] A 'not provided' tip from your Analytics
    If you're like us, you check your Analytics a few times a week, analyzing the charts and numbers looking for trends and areas for improvement. best practices search engines key terms google analytics not provided google plus g+ content strategy businessWhy is this? How do marketers cope with the missing key terms?
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Analytics] A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare]
    inbound marketing analytics 'It''s a brand new month, everyone! It''s a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. But wait. aren''t we forgetting something? And you can''t do that just by saying last month''s activities were "great".
  • INSIGHTIQ BLOG  |  MONDAY, JUNE 27, 2011
    [Analytics] Bridging the Actionable Analytics Gap > Part2: Back to Basics
    In a recent post I provided thoughts on how to bridge the actionable analytics gap assuming the analytic skills, tools and resource gaps are fulfilled and yet a large analytic divide still may exist in your organization.  In this post I would like to go back and address analytic skills, resources and tools. 
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JUNE 10, 2010
    [Analytics] Web Analytics Forecasted to Grow at Rapid Pace
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Analytics] Pinterest Banks on Web Analytics
    Known simply as Pinterest Web Analytics, product manager Cat Lee, in an interview with Reuters, is quoted as saying, "The goal is really to help websites understand what content is resonating with people on Pinterest.”. Back to Pinterest. The very layout and structure of the Pinterest site lends to its sales action-ability. Of course.".
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 25, 2011
    [Analytics] Predictive Analytics Drive B-to-B Demand Generation
    Strategically implementing a B-to-B marketing analytics platform will improve your demand generation efforts Are the sales and marketing resources of your company focused on the best opportunities to increase revenue and market share? Often times they are not. None of which are consistent, repeatable or sustainable.
  • BLOG MY CALLS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Analytics] Conversation Analytics: How it Works
    'LogMyCalls has spent over 15 months developing the Conversation Analytics engine. Every word is analyzed by the LogMyCalls Conversation Analytics engine. Calls that come through LogMyCalls are pushed through the Conversation Analytics engine. All of these metrics are tracked simultaneously. Step-by-Step: How It Works.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] 9 Mobile Apps Every B2B Marketer Should Try
    Analytics App. Perhaps the most critical component of any marketing campaign is the analytics you can garner to understand effectiveness and refine future initiatives. The app for Google Analytics offers functionality to streamline segmentation, analyze 55 reports that display metrics and dashboard reports. Evernote Business.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Analytics] 10 Amazing Blogging Insights Your Analytics Can Tell You
    What other valuable insights can you gather from your blog analytics ? If you're regularly creating content to fuel your inbound marketing strategy, you're probably using a blog to publish the bulk of it. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 23, 2013
    [Analytics] Industrial Marketing, Lead Generation and Sales: It’s Complicated
    Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking 'Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. hit movie for sure. Sometimes I feel the same way [.].
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 16, 2010
    [Analytics] How Banks Use Data Mining to Answer the Big Marketing Questions.
    Related Articles: Sophisticated Data Modeling and Analytics Lead to Better Marketing Metrics. Get Smart: Make Sure Insights from Marketing Analytics Reach Your Sales Force. Analytics Database Marketing Database Management Marketing Strategy Sales Optimization Segmentation banking analytics data mining finance marketing
  • NUSPARK  |  MONDAY, JULY 2, 2012
    [Analytics] Online Display & Social Media, Branding & Attribution- Affects on Conversions
    Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics. Other analytics tools include some attribution modeling functionality as well. Google’s premium analytics allows 5 models of attribution. Rebook?
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 29, 2010
    [Analytics] Marketo Revenue Cycle Analytics Power Strategy
  • B2B VOICES  |  WEDNESDAY, MAY 18, 2011
    [Analytics] What the LinkedIn IPO could mean for B2B communicators
    The analytics they provide to this page are excellent and I hope they continue to build that out for the benefit of recruiters and marketers. Finally, where they really need to step up is in analytics for group managers. Discussion Soap Box analytics B2B social media Community Analytics CRM linkedin measurement Social Media
  • NUSPARK  |  MONDAY, JULY 2, 2012
    [Analytics] Online Display & Social Media, Branding & Attribution- Affects on Conversions
    Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics. Other analytics tools include some attribution modeling functionality as well. Google’s premium analytics allows 5 models of attribution. Rebook?
  • SAZBEAN  |  FRIDAY, DECEMBER 20, 2013
    [Analytics] Business Intelligence Trends for 2014
    Analytics Marketing News & Notes 'A segment of a social network (Photo credit: Wikipedia) Business Intelligence is rapidly evolving. There’s so much data, especially on social networks, that there’s almost too much (almost). Knowing how to use business intelligence as a competitive tool is obvious.
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