HUBSPOT | MONDAY, APRIL 21, 2014
[Analytics] Which Marketing Analytics Should You Be Looking At?
Access to so much data has made marketing analytics overwhelming for many a marketer. With that in mind, I tried to think through some common scenarios marketers find themselves in, and what data they''d want to pull from their marketing analytics solution to help guide their decision-making. analytics the list goes on.
MODERN B2B MARKETING | TUESDAY, JULY 28, 2015
[Analytics] 4 Marketing Analytics That Matter for Driving Higher Revenue
Here are four marketing analytics for demonstrating marketing’s ability to drive revenue: Flow: Where are prospects connecting with your marketing programs? These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver. So how do you do it? Let’s dive in deeper: 1. Do they return to your website?
CRIMSON MARKETING | TUESDAY, JULY 22, 2014
[Analytics] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. “Science holds the key to unlocking human potential.”
MEASURABLE MARKETING | THURSDAY, MAY 10, 2012
[Analytics] Higher Education and Web Analytics
A post summary of an interview with Avinash Kaushik by Karine Joly on the state of Higher Education Websites and Web Analytics
FIFTH GEAR ANALYTICS | TUESDAY, FEBRUARY 8, 2011
[Analytics] Lead Generation: Are You Using Marketing Analytics?
Most marketers today understand that lead generation is imperative and should be a key element of every sales and marketing organization. However, “leads” can come in all shapes and sizes. They come from traffic at a retail location, from a web visitor, from a direct marketing campaign, an event, mobile devices, and contact centers, among
CRIMSON MARKETING | MONDAY, NOVEMBER 10, 2014
[Analytics] Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]
As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. Lance Walter is Chief Marketing Officer for Host Analytics and leads the company’s global marketing efforts. Your company conducts quarterly budget reviews to determine how well projections aligned with performance.
SMALL MANUFACTURER BLOG | WEDNESDAY, OCTOBER 9, 2013
[Analytics] Using the Google Analytics Social Report (Part II)
In Part One of this series , I talked about how to set up the Google Analytics Social Report. Log into Google Analytics and click on “Admin;” Once you’re on the Admin page, click “Goals.” “Admin” view within Google Analytics. B2B Web Marketing Google Analytics Social Report
FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 14, 2011
[Analytics] 2011 Trends for Web Analytics – Revisited
Even though my daring prediction of a Buffalo Bills-Detroit Lions Super Bowl clash in February 2011 came to naught, looking back on some of the web analytics trends I had my eye on for 2011 brings mixed results, now that two-thirds of the year has washed away.
CRIMSON MARKETING | THURSDAY, FEBRUARY 19, 2015
[Analytics] 7 Ways Big Data Restricts Marketing Analytics
” What’s missing in the current marketer’s mindset towards marketing analytics is that customer data “is suitable for some applications and analyses but unsuitable for others.” Below we’ll explore what areas contain restrictions for customer data and how that is significant for marketing analytics. 1. Customer
SMALL MANUFACTURER BLOG | WEDNESDAY, APRIL 11, 2012
[Analytics] Six DIY Google Analytics Fix-Its for Small Businesses
I’ve recently run into a slew of “small” Google Analytic (GA) problems with my clients / prospective clients — enough that I realized I should write about them as these “small” problems often impact business in a huge way. 1. No link between AdWords and Analytics. Your GA data is GOLD.
EMAGINE B2B BLOG | MONDAY, OCTOBER 6, 2014
[Analytics] Your Analytics Questions Answered (Interview)
On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? We are still seeing an influx of questions from our participants. I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions!
CRIMSON MARKETING | WEDNESDAY, JUNE 4, 2014
[Analytics] Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast]
The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on. As a big river grows exponentially from the contribution of many disparate streams and tributaries, so too does the powerful flow of Big Data come from an increasingly wide range. Marketing Technology Podcasts
WEBBIQUITY | TUESDAY, MAY 8, 2012
[Analytics] Numbers Game: Putting Analytics into Perspective
However, the creation of modern day analytics tools has changed the marketing environment from hopeful anticipation to anxiety. Marketing Strategy Web Analytics agency consultation practices Dutch Monaco Hernan Gonzalez marketing metrics measuring marketing ROI media attentionGuest post by Hernán Gonzalez. Good Question.
FATHOM | WEDNESDAY, JULY 17, 2013
[Analytics] Web Analytics Wednesday Cleveland at the Oak Barrel July 31
” This old saying is not the reason Web analytics and marketing professionals will be gathering at the Oak Barrel in Valley View for Web Analytics Wednesday on July 31. … Read the rest The post Web Analytics Wednesday Cleveland at the Oak Barrel July 31 appeared first on Fathom.
EMAGINE B2B BLOG | WEDNESDAY, DECEMBER 3, 2014
[Analytics] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic.
MODERN B2B MARKETING | TUESDAY, APRIL 29, 2014
[Analytics] Predictive Analytics: The Next Piece of the Social Puzzle
Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. When to Use Predictive Analytics. Predictive Analytics Pitfalls.
EMAGINE B2B BLOG | TUESDAY, JUNE 12, 2012
[Analytics] Leveraging LinkedIn Group Analytics
Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. But how do you measure the effectiveness of your group, and learn how to improve over time? LinkedIn Social Media
HUBSPOT | THURSDAY, JUNE 13, 2013
[Analytics] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
Tweet Performance Analytics! The analytics dashboard is available within its advertising platform, which is why I say that, and previously, Twitter Analytics was only available to accounts that pay for Twitter Advertising. It seems promising, considering it''s listed in the drop-down menu for Analytics. Ready for it?
B2B LEAD BLOG | FRIDAY, APRIL 24, 2015
[Analytics] Trends to Watch in Big Data Marketing Analytics
Big data marketing is no longer just a concept to many businesses, but a here-and-now reality. It involves managing huge volumes of unstructured and structured data and using it to gain insights that drive business value. Big data marketing can identify trends, find patterns that might otherwise be missed, and in general make sense of […].
BIZNOLOGY | THURSDAY, NOVEMBER 5, 2015
[Analytics] Are you using your buyer’s journey for analytics?
They are using analytics to show which content is working and which is not. After all, if you’ve aligned your content to the buyer’s journey, you can actually identify which content belongs to each step, so your analytics system can track buyers moving from step to step. Very smart. But it’s the logical next step.
VIEWPOINT | TUESDAY, JUNE 10, 2014
[Analytics] How Speech Analytics Can Improve the Contact Center Experience
” Using speech analytics, McDonald was able to validate that excessive calls were the result of a recent system change. If you’ve ever called a customer service department for help, you’ve probably heard the message: “Your call may be recorded for quality assurance.” ” Marketing Strategy
CMO ESSENTIALS | THURSDAY, MARCH 26, 2015
[Analytics] What Shazam Can Teach Marketers about Predictive Analytics
This is a predictive analytics success story that marketers in every industry should be inspired by. The post What Shazam Can Teach Marketers about Predictive Analytics appeared first on CMO Essentials. Shazam has been relevant for so long that it has achieved status as both a noun and a verb (“Who sings this song? Now it’s your turn.
B2B LEAD BLOG | MONDAY, OCTOBER 12, 2015
[Analytics] Using Marketing Analytics and Data to Understand Your Audience
Marketers have become experts at gathering analytical data of lead information. But when it comes to analytics, it seems that even seasoned marketing pros are somewhat newbies. Big Data Marketing Marketing Analytics Predictive Analytics big data data driven marketing marketing insight predictive analytics
BLOG MY CALLS | WEDNESDAY, SEPTEMBER 25, 2013
[Analytics] Conversation Analytics: How it Works
LogMyCalls has spent over 15 months developing the Conversation Analytics engine. Every word is analyzed by the LogMyCalls Conversation Analytics engine. Calls that come through LogMyCalls are pushed through the Conversation Analytics engine. - The CA engine splits the call recording into two tracks simultaneously.
CRIMSON MARKETING | THURSDAY, MAY 29, 2014
[Analytics] Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast]
This discussion with Christian Campagnuolo, CMO of Business Intelligence software firm Logi Analytics, prescribes. The post Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast] appeared first on. Marketing Technology Podcasts
FIFTH GEAR ANALYTICS | THURSDAY, NOVEMBER 11, 2010
[Analytics] Web Analytics: Understanding the Real Value of Online Conversions.
Web analytics tools are at their most powerful when you can interpret and integrate the numbers they provide—the rapturous layers of percentages and pie charts—with what happens in the context of your organization’s business, outside the world of site visitor data. Interested in learning more about SIGMA’s web analytics offering?
HUBSPOT | FRIDAY, JANUARY 24, 2014
[Analytics] Twitter Releases Card Analytics: Here's How to Use 'Em
Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter Cards -- you know, those rich media attachments you see at the bottom of tweets like these: Blogging Myth #7: "You can''t write a blog post in an hour." Why You Need More Than Twitter Card Analytics. Will you use this new analytics dashboard? More followers?
VERTICAL RESPONSE | FRIDAY, JUNE 6, 2014
[Analytics] Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics
Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide deeper insights into how Pins are performing. Better Analytics = Deeper Insights . You’ll be able to see the new analytics here.
SYNECORE | MONDAY, APRIL 22, 2013
[Analytics] The Whimsical Nature of Data Analytics
The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data: In-Store Gets the Cold Shoulder, as More Women Favor Web Buying , and We Love Amazon, But Going to the Store Matters Most. ONLINE IS THE PLACE TO BE. Seems sensible enough; OK, fine, got it.
BLOG MY CALLS | THURSDAY, OCTOBER 24, 2013
[Analytics] Does Conversation Analytics Actually Work?
Does Conversation Analytics actually work? Even when I emailed out the press release announcing Conversation Analytics to industry bloggers, friends, and journalists the most common reply was: ''Wow, that''s incredible. Conversation Analytics: The Basics. Accuracy - Conversation Analytics has a word-by-word accuracy rate of 91%.
VOLACCI | FRIDAY, OCTOBER 4, 2013
[Analytics] New Google Analytics Audience Reporting Will Empower Marketers
One of the biggest announcements to come out of this week’s Google Analytics Summit was the plan to unveil Google Audience Reports, a demographics-based report replacing the current Traffic Source option. Audience Reporting solves this problem by providing age, gender, and interest categories as dimensions in Google Analytics.
MARKETING LEADERSHIP COUNCIL | TUESDAY, NOVEMBER 22, 2011
[Analytics] Right-Sizing Your Marketing Analytics
As analytics makes its way into marketing, much of what we do is “exploratory data analysis” or “fishing” or “hunting” in the vernacular. Cornerstones B2B Marketing B2C Marketing Marketing AnalyticsThanksgiving is just around the corner. Ask Rachael Ray or Martha Stewart if you don’t believe me. Duh, it’s Christmas.
CRIMSON MARKETING | WEDNESDAY, AUGUST 13, 2014
[Analytics] Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]
Calling it a crime for marketers not to use marketing analytics on the rich data lake available to them, and predicting that CMOs will spend more money on IT than CIOs in a few years, Ren shares with Moneyball for Marketing how marketing analytics produces often surprising insights that dramatically increase revenue.
RADIUS | TUESDAY, SEPTEMBER 29, 2015
[Analytics] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened in the past few years. This infographic highlights the importance of predictive analytics to not just reach, but to outperform on the most critical marketing objectives. Click on image to download full infographic.
BIZNOLOGY | MONDAY, AUGUST 4, 2014
[Analytics] Maximize your social media marketing with Twitter’s new analytics
Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. That’s OK – you can still access the analytics! Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. No more! Not a Twitter advertiser?
HINGE MARKETING | WEDNESDAY, AUGUST 20, 2014
[Analytics] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. Each metric below can be found in the Audience > Overview section of Google Analytics. 1) Pages/Session. You will see a graphic like this in Google Analytics to indicate your pages/session. Anything over 2.00
PWB MARKETING BLOG | MONDAY, SEPTEMBER 19, 2011
[Analytics] Three Ways to Supercharge Social Media with Google Analytics
If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Google Analytics is a powerful tool. Optimize Social Traffic.
SYNECORE | TUESDAY, FEBRUARY 12, 2013
[Analytics] Digital Marketing Analytics: What SMBs Need to Know
recent report from Econsultancy says that 71% of businesses are planning to spend more on digital marketing in 2013 , and of those 46% are investing in analytics. The main problems facing marketers trying to read and respond to digital analytics data today are many sided. Obstacles include, broadly: Device differentiation.
VERTICAL RESPONSE | TUESDAY, MAY 26, 2015
[Analytics] Use Pinterest Analytics to Increase Visits to Your Retail Website
That’s where Pinterest analytics come in. By understanding the analytics on your Pinterest business account you can maximize your website visits and sales. Within your Pinterest Analytics you can see your audience’s interests. Get started using Pinterest Analytics here. Social Media Pinterest analytics
SAZBEAN | THURSDAY, MAY 22, 2014
[Analytics] Use Device Analytics to Engage Your Users
Some 47 percent of companies plan to increase their investments in business and Web analytics this year, according to an Econsultancy survey. Meanwhile, demand for analytics skills will drive spending on big data services up 30 percent to $14 billion, International Data Corporation reports. Analytics percent in U.S. percent.
BLOG MY CALLS | TUESDAY, OCTOBER 15, 2013
[Analytics] Conversation Analytics is Officially Here
Late last week we released Conversation Analytics. What Is Conversation Analytics? Conversation Analytics tracks what happens ON the call. Conversation Analytics then pushes out data like lead score, sales readiness, close rate, missed opportunity, and competitor mention. Conversation Analytics Introduction.
BLOG MY CALLS | WEDNESDAY, MAY 7, 2014
[Analytics] What is Conversation Analytics? [Under 100 Words]
Conversation Analytics allows businesses to analyze the actual content of their phone calls the actual words and phrases spoken on calls between businesses and prospects. For a smattering of the metrics Conversation Analytics can provide, take a look at this infographic. This data is truly groundbreaking
CMO ESSENTIALS | THURSDAY, MAY 28, 2015
[Analytics] Clarity on Customer Analytics for Marketing: A Q&A with Lynn Tsoflias
As modern marketers, we’ve all heard the promises of analytics technologies – goodbye guesswork, hello data-driven decision making – but how do we actually get there? Lynn Tsoflias: Obviously, just collecting customer analytics has no value if you don’t use the data. Are they active users? It’s maddening, right?
BLOG MY CALLS | MONDAY, OCTOBER 21, 2013
[Analytics] 5 Reasons Conversation Analytics Matters
Rather, this post will focus on why Conversation Analytics matters in the broader marketing analytics landscape. In other words: why should the marketing world care about this? 1) Call Analytics as DEEP as Web Analytics. We spoke about Conversation Analytics in mid-2013 at SMX West. But, he was right.
KOMARKETING ASSOCIATES | MONDAY, JUNE 11, 2012
[Analytics] Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest
When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. While reviewing Analytics, you will also be able to review which sources have sent the most traffic and which topics are most interesting to your audience. Search Engine Marketing Blog
INSIGHTIQ BLOG | TUESDAY, SEPTEMBER 11, 2012
[Analytics] Taking Online Analytics to the Next Level, Part1: Google Analytics Incorporates Remarketing
Google Analytics has been a tremendous asset for marketers. Google Analytics pairs seamlessly with AdWords and the two can be used to create highly targeted campaigns. But Google is taking it one step further and has recently released Remarketing with Google Analytics. What does this mean for Google Analytics?
ENGAGE | TUESDAY, JULY 16, 2013
[Analytics] 3 Google Analytics Tips for Content Creators
That’s where analytics come in. colleague of mine, and a well-known content creator here on Engage and around the Web, Andrew Hanelly , had these wise words to say about analytics, “Analytics is like a two-way mirror because you can watch how people are interacting with your content in real life. Investigate organic keywords.
PWB MARKETING BLOG | THURSDAY, JUNE 16, 2011
[Analytics] Google Analytics Part 4: Three Must-Have Google Analytics Custom.
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 23, 2010
[Analytics] Seven Reasons Why You Should Pick an Analytics and Creative Partner Under One Roof
Here are my seven reasons why you should pick an analytics and creative partner under one roof. Let’s call analytically–driven creative “intelligent creative” for the sake of this post.). Analytics Marketing Creative Marketing Strategy Barb Cote customer analytics marketing analytics marketing creativeBarb Coté.
CRIMSON MARKETING | FRIDAY, JANUARY 23, 2015
[Analytics] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. 1. Social Media. page views or more)?” ” 2.
AD YOUR COMMENT HERE | TUESDAY, SEPTEMBER 18, 2012
[Analytics] Social Media Analytics and Tracking [Presentation Summary for #AISocMed with @patrickjpowers]
Social Media Analytics and Tracking with Patrick Powers, as part of the Academic Impressions Social Media Summit , 17-19 September 2012. Conferences & Events Content Production Higher ed Patrick Powers ROI Social Media Analytics social media monitoring Social Media Tracking
SAZBEAN | FRIDAY, MARCH 8, 2013
[Analytics] Using analytics to boost your social ROI
However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. – Using analytics to boost your social ROI by Matthew Kates. But how do you do this without understanding your social audience? billion in Facebook advertisements. News & Note
SMALL MANUFACTURER BLOG | WEDNESDAY, APRIL 25, 2012
[Analytics] Quick Tip: Filter your IP Traffic in Google Analytics
Tweet Google Analytics (GA) collects a great deal of data about your Website visitors and then dumps it into your lap. Make sure you have administrator access to Google Analytics , then follow the steps below. 1. Log into Google Analytics and click the “Admin” button on the right corner. 2. ” 3. ” 5.
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MARCH 4, 2009
[Analytics] Social Media Analytics: Radian6
We’ve been using Radian6 as a Social Media Analytics tool for some time with our clients and I wanted to share the differentiators in their tool that our clients seem to like so much. Analyzing data is important in every aspect of marketing in order to fine tune programs and enhance market penetration. Ability to drill down in queries.
CRIMSON MARKETING | WEDNESDAY, NOVEMBER 5, 2014
[Analytics] Elissa Fink, CMO of Tableau Software: Don’t Be Afraid of Data Marketing: How to Use Marketing Analytics to Measure Progress [Podcast]
It’s not just about how high up the ladder your brand can get…the important thing is helping your brand climb as many rungs of the ladder as possible.” So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software. “Marketing is about recognizing where you are and knowing where you want to be.
SOCIAL MEDIA B2B | TUESDAY, MARCH 19, 2013
[Analytics] Integration, Content and Analytics Drive B2B Digital Marketing Success
Analytics. Each of the three subject areas (Digital Integration, Content Marketing and Analytics) has its own page including a short video, links to download just that chapter of the whitepaper or the whole whitepaper. Analytics Key Findings: ? Ninety percent of your analytics spend should be on people. ?
BLOG MY CALLS | WEDNESDAY, APRIL 17, 2013
[Analytics] Conversation Analytics Beta: The Future of Call Tracking
On Monday we began the private Beta period for our Conversation Analytics functionality. I don''t want to call this a new ''feature'' in LogMyCalls because Conversation Analytics is much more than that. Conversation Analytics is the future of our business. Introducing Conversation Analytics: The Future of Call Tracking.
FATHOM | THURSDAY, OCTOBER 8, 2015
[Analytics] Common Google Analytics Errors – Healthcare Websites
One of the biggest mistakes you can make with Google Analytics, besides incorrect or nonexistent installation, is not taking full advantage of all of its features. Under-utilizing Analytics is not uncommon. In fact, the top under-utilized features in Analytics for healthcare are: Site search. Ignore parameters. Site Search.
CRIMSON MARKETING | THURSDAY, JUNE 12, 2014
[Analytics] Why Are Predictive Marketing Analytics A Problem?
“Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance.” The post Why Are Predictive Marketing Analytics A Problem? ” But the problem is marketing may be. appeared first on. Digital Marketing Marketing Technology
PWB MARKETING BLOG | FRIDAY, JULY 22, 2011
[Analytics] Is Google Analytics Right For Your Business?
When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing. Google Analytics was a close second. So, I thought I’d discuss in this post how to evaluate whether Google Analytics is right for your business. Google Analytics Media ROI Social Medi
HUBSPOT | TUESDAY, DECEMBER 31, 2013
[Analytics] When's the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report
It’s even more amazing once you realize how easy it is to create a custom report in Google Analytics that answers this question in a few quick minutes. Setting up the custom Google Analytics report to get you this added insight is as easy as 1-2-3! Log in to your Google Analytics account and head over to the Customization tab.
FATHOM | FRIDAY, AUGUST 1, 2014
[Analytics] Google Analytics Launches Bot and Spider Filtering
It has been a long-established (yet misunderstood) given that Google Analytics filters out all of the bot and spider traffic from tracking into our precious reports. The post Google Analytics Launches Bot and Spider Filtering appeared first on Fathom. Analytics / Big Data bots spider filtering Happy reporting, everyone!
CRIMSON MARKETING | WEDNESDAY, MARCH 5, 2014
[Analytics] CMOs: Are You Utilizing Marketing Analytics?
There’s a slew of marketing analytics available out there, yet most projects fail to use them. The post CMOs: Are You Utilizing Marketing Analytics? The latest CMO Survery reports “that on average, only 32.5% of projects use marketing. appeared first on. Other Interesting Topics
CRIMSON MARKETING | TUESDAY, FEBRUARY 4, 2014
[Analytics] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. The post Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast] appeared first on. Share your thoughts below!
CRIMSON MARKETING | WEDNESDAY, MARCH 26, 2014
[Analytics] George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast]
The post George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast] appeared first on. As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. George
MARKETING FINGER | SATURDAY, JULY 30, 2011
[Analytics] The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways
I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. b2b marketing marketing analytics marketing metrics marketing programs Marketo review white paperHere are some of the gems I found in the 70-page paper and which I cover in the video above.
EVERYTHING TECHNOLOGY MARKETING | WEDNESDAY, DECEMBER 11, 2013
[Analytics] Developing Your Marketing Analytics Strategy - A 3 Step Approach
Guest post b y Glenn Facey We live in a new age of information superabundance: the burgeoning era of Big Data analytics. Without actionable goals and insights, even the most data-rich, well-supported marketing analytics efforts can go awry. So how do you go about setting the stage for an effective marketing analytics strategy ?
MODERN B2B MARKETING | MONDAY, MARCH 14, 2011
[Analytics] 3 Marketing Analytics Tricks
Leverage the following 3 must-have marketing analytics tricks to help turn over a new stone of opportunity: 1. To delineate between social media channels, Google Analytics is, once again, invaluable. For example, when tracking traffic regarding marketing analytics, the URL [link] specifically defines what this page offers.
MARKETING ACTION | WEDNESDAY, OCTOBER 23, 2013
[Analytics] Analyze This: Learn Marketing Analytics in a Week
Here’s why: By 2015, companies are expected to increase their marketing analytics budgets by 60% over 2012 spending, from 5.7% to 9.1%. It may seem like small potatoes, but it’s actually huge when you factor in (pun intended) the additional finding that nearly 63% of today’s decision makers currently do not use marketing analytics.
DIGITAL VOICES | TUESDAY, AUGUST 30, 2011
[Analytics] Bootstrapping a Marketing Program with Analytics
While fully integrated marketing channels that track customers across channels from “first touch” to sale may be the Holy Grail of marketing analytics, the reality is that many organizations do not have systems in place that can serve up data this way. . has come a tidal wave of related data. Hurry up.
WINDMILL NETWORKING | FRIDAY, MARCH 20, 2015
[Analytics] A Detailed Guide to Using Slideshare Analytics
Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | A Detailed Guide to Using Slideshare Analytics by Ann Smarty - Maximize Social Business. Slideshare has become a staple of content creation in recent years. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz.
BLOG MY CALLS | MONDAY, OCTOBER 28, 2013
[Analytics] How Agencies Use Conversation Analytics to Make More Money
They use call tracking and they use Conversation Analytics. Conversation Analytics changes that. For example, Conversation Analytics can track which phone calls result in a new appointment, purchase, or follow-up phone call. That''s why agencies love Conversation Analytics. Getting Credit for Calls. Calls are great.
EMAGINE B2B BLOG | TUESDAY, JANUARY 31, 2012
[Analytics] Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments
This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. B2B Web Strategy Google AnalyticsAdvanced Segments Advanced segments allow [.].
HUBSPOT | FRIDAY, DECEMBER 28, 2012
[Analytics] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
Furthermore, Google has also indicated that a new Google+ analytics platform is on its way, slated to be launched "in the coming weeks.". Google to Launch Dedicated Google+ Analytics Tool. Are you looking forward to having access to dedicated Google+ analytics? Am I right? Say it with me, marketers: "It's about time.".
VISIONEDGE | TUESDAY, APRIL 1, 2014
[Analytics] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
After listening a bit more I asked, “What customer analytics could your leadership team use right now that would help close some of the revenue gap, and at the same time demonstrate your team’s value?” ” Analytics Marketing Data Marketing Strategy ” I could tell she was feeling tired and discouraged.
BIZNOLOGY | FRIDAY, SEPTEMBER 2, 2011
[Analytics] Book review of Marshall Sponder’s Social Media Analytics
If you don’t know who Marshall Sponder is, it’s time to find out. I’ve worked with Marshall off and on for many years, hiring him on my analytics team at IBM ten years ago and working with him on client projects since. Instead, Social Media Analytics is a grand tour of the big questions in analytics today.
PWB MARKETING BLOG | TUESDAY, JUNE 14, 2011
[Analytics] Google Analytics Part 2: How To Set Up Google Analytics To Grow.
LEADERSHIP | FRIDAY, OCTOBER 9, 2015
[Analytics] Predictive Analytics Takes CMOs From Survive to Thrive
Predictive analytics are the hot new trend helping marketers to identify risks and opportunities by looking at existing data, but how well do they really work? Only 2% of those polled denied having any interest in predictive analytics. 34%), to implement analytics solutions in under 2 weeks (36% v. That’s my prediction, anyway.
CRIMSON MARKETING | TUESDAY, APRIL 14, 2015
[Analytics] Why Marketing Analytics And Metrics Are Related But Not The Same
Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. Analytics involves applying statistics and mathematics to data in an effort to see patterns in the data. A “Marketers are investing in building their analytical muscle. This is wrong, because they are not the same. .
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 6, 2012
[Analytics] Get Smart: Make Sure Insights from Marketing Analytics Reach Your Sales Force
In a recent “Get to the Point” e-mail from MarketingProfs, the topic was “Marketing Analytics” with the subject, “Get Smart.” It contained a very appropriate list of tips — minus one Big Tip that often gets missed in the B2B market. Don’t leave the sales process out of the mix when applying marketing analytics and insights.
INSIGHTIQ BLOG | MONDAY, APRIL 30, 2012
[Analytics] Use analytics for good, not evil.
Then stay for a moment and let's focus on the warning for marketers offered by this entertaining, but still alarming article: customer analytics can be a slippery slope. or, what I learned at Forrester's Customer Intelligence Forum this year. Finished with the piece? That's what Target did quite well. Consumers believe it does.
BLOG MY CALLS | TUESDAY, APRIL 15, 2014
[Analytics] Infographic: Conversation Analytics Data From Calls Analyzed in Q1
LogMyCalls Conversation Analytics is the most significant addition to the marketing analytics landscape in years. Conversation Analytics uses sophisticated speech recognition technology and hundreds of thousands of proprietary algorithms to extract data from phone calls. Millions of calls are being processed by LogMyCalls.
KEO MARKETING | TUESDAY, DECEMBER 9, 2014
[Analytics] Why You Should Upgrade to Universal Analytics Now
Marketers and webmasters who haven’t yet made the switch to Universal Analytics will likely want to stop procrastinating and complete that process now. Universal Analytics is basically the new and improved version of Google Analytics. web analytics analytics google keo marketing search engine optimization
BLOG MY CALLS | MONDAY, NOVEMBER 11, 2013
[Analytics] Top 10 Reactions to Conversation Analytics
These are real reactions from real people that have seen Conversation Analytics. We emailed him about the Conversation Analytics release. This response came after we explained exactly what Conversation Analytics does and how it works. This will change marketing analytics forever.". Conversation Analytics can do this.
BLOG MY CALLS | THURSDAY, OCTOBER 24, 2013
[Analytics] 5 Ways Conversation Analytics Increases Conversions
Since Conversation Analytics is such a revolutionary product on the call tracking and marketing analytics landscape, we''re struggled to define exactly what it is best used for. Or, said another way, we''ve struggled to define it''s purpose. - Is Conversation Analytics a tool to improve marketing ROI? More Conversions.
FIFTH GEAR ANALYTICS | FRIDAY, JULY 22, 2011
[Analytics] Q2 Fifth Gear Analytics Review – Top 10 Articles.
A review of 2nd quarter blog posts from Fifth Gear Analytics. The list includes the 10 most read blog posts during May, June, July of 2011. These article cover everything from customer intelligence, to b2b social media, multichannel marketing campaigns and financial services marketing.
VISIONEDGE | THURSDAY, AUGUST 29, 2013
[Analytics] Customer Conversations: The Value of Adding Data & Analytical Skills
Jamie, the VP of Marketing at one of our manufacturing companies, in a recent conversation expressed excitement about securing someone from the finance group to support marketing data and analytics. “It took 2 years of lobbying but now we’ll be able to make better and more informed decisions,” said Jamie. To which I replied, “Awesome!” .
FIFTH GEAR ANALYTICS | FRIDAY, SEPTEMBER 9, 2011
[Analytics] B2B Marketing Analytics: Miscommunication Can Lead to Faulty Conclusions
If you’re a marketer working with an analytics team, it’s likely you are providing input for and/or reviewing the output of different types of analysis. It’s critical that you communicate your requirements clearly, check for understanding, and request that all assumptions and business rules are clearly stated in all output.
HUBSPOT | THURSDAY, JUNE 5, 2014
[Analytics] Pinterest Revamps Analytics Dashboard and Expands Promoted Pins Test
Soon, all brands will have access to a brand new analytics dashboard and the ability to use Promoted Pins. New Pinterest Analytics. Pinterest also gave us a sneak peek of a new analytics tool. and continue to use our marketing software''s analytics to see how Pinterest is driving traffic, leads, and customers, to our website.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 29, 2012
[Analytics] SAS Unveils High Performance Analytics Technology
The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. Of course, “high performance analytics” is what SAS has always done and, like “big data” itself, the term is relative. The product itself isn’t new, but high-performance analytics will let it do new things.
VERTICAL RESPONSE | TUESDAY, DECEMBER 23, 2014
[Analytics] Facebook Releases Smart Content Tools & Improves Analytics
Facebook has also beefed up its analytics page, Insights. Additional improvements include better sorting features and improved analytics from social media plugins. The post Facebook Releases Smart Content Tools & Improves Analytics appeared first on VerticalResponse Blog. It’s a lot like segmenting your email list.
HUBSPOT | MONDAY, JULY 20, 2015
[Analytics] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
Analytics Professional Development DailyThe sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. What's missing? What do you need to do to actually show your boss you've earned it? Let's look at which metrics can help you show your work in certain areas.
WINDMILL NETWORKING | FRIDAY, AUGUST 29, 2014
[Analytics] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
Twitter Hashtag Analytical Tools and How to Leverage Them by Tammy Kahn Fennell - Maximize Social Business. The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. Author information. Tammy Kahn Fennell. Tammy Kahn Fennell. Social Media Productivity
BLOG MY CALLS | MONDAY, APRIL 21, 2014
[Analytics] Q&A About The Q1 Conversation Analytics Call Report Infographic
The infographic is titled: Conversation Analytics, Data From Every Call Analyzed, Q1.2014. The calls ran through our Conversation Analytics engine and metrics came out the other side. And, because we released Conversation Analytics itself in Q4 of 2013, this was the first full quarter of data we had access to. Oh yeah. Anythin
KEO MARKETING | MONDAY, FEBRUARY 23, 2015
[Analytics] Benefits of Linking AdWords and Analytics
AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. We suspect most business-to-business (B2B) marketers have been using Google Analytics for a long time now. That allows for more richly detailed Analytics reports. Use Benchmarking to see how you rate.
BLOG MY CALLS | WEDNESDAY, OCTOBER 30, 2013
[Analytics] How Accurate is Conversation Analytics?
Part of our job on Blog.LogMyCalls.com is educating the marketing and sales universe about Conversation Analytics. Last week we wrote a blog post called Does Conversation Analytics Actually Work? In this blog post we''ll answer a similar question: how accurate is Conversation Analytics? Here are a few reasons why. Call Gist.
CRIMSON MARKETING | TUESDAY, JULY 15, 2014
[Analytics] Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]
Cloud based predictive marketing analytics is about to change that dramatically. In this episode of Moneyball for Marketing, Dominique Levin, CMO at AgilOne, explains why marketing analytics are crucial not only for maximum profitability but also for customer retention. She holds a MBA in Entrepreneurship from Harvard University.
EMAGINE B2B BLOG | MONDAY, MARCH 2, 2015
[Analytics] Google Analytics Filters: Tips To Avoid Common Mistakes
Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back. Google Analytics Search Engine Marketing SEO However, there is one caveat to be aware of. Complete loss of accurate data.
EMAGINE B2B BLOG | THURSDAY, APRIL 26, 2012
[Analytics] What does Google Analytics mean for your Business?
While most businesses know the value of Google Analytics, there are a straggering amount of sites that still do not have this free tool installed on their site. Many sites, while they do have Google Analytics installed, are not measuring basic metrics such as hits, views, visits and conversions, or even have goals established.
FATHOM | MONDAY, MARCH 17, 2014
[Analytics] Balancing Marketing Analytics with Creativity
Justifiably, much hype surrounds marketing analytics today with its power to personalize and track buyer behavior in the promise of ultra-targeted (and ultra-efficient) messaging. In Moz’s 2014 Industry Survey , analytics jumped out as a clear priority for marketers—whether they worked for agencies, in-house or as consultants.