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  • FIFTH GEAR ANALYTICS  |  THURSDAY, FEBRUARY 10, 2011
    [Analytics] A Multichannel Marketing Roadmap: Analytics and Insights
    “Unified Marketing,” “Customer Engagement Marketing,” “Marketing 2.0” and “Consumerism” are all concepts of marketing practice that aim to create the most relevant dialogues with the possible.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Analytics] Twitter Releases Card Analytics: Here's How to Use 'Em
    Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter Cards -- you know, those rich media attachments you see at the bottom of tweets like these: Blogging Myth #7: "You can''t write a blog post in an hour." Why You Need More Than Twitter Card Analytics. Will you use this new analytics dashboard? More followers?
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Analytics] Google Analytics Launches Bot and Spider Filtering
    'It has been a long-established (yet misunderstood) given that Google Analytics filters out all of the bot and spider traffic from tracking into our precious reports. The post Google Analytics Launches Bot and Spider Filtering appeared first on Fathom. Analytics / Big Data bots spider filtering Happy reporting, everyone!
  • FATHOM  |  TUESDAY, MARCH 25, 2014
    [Analytics] Spring Cleaning for Google Analytics
    For everyone with a website and Google Analytics, it is time to do the same – clean out the old, get rid of the dirty data and get ready to grow. Link your Analytics to Google Webmaster. Link AdWords and Analytics to gather valuable paid data. Dive a little deeper into Analytics, extend the date range to the past 12 months.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Analytics] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    'Marketing has become synonymous with data and analytics. The data now available to us from our marketing efforts, including call analytics , offers more opportunity to optimize ROI, yet we have somehow ended up with more systems and siloed data than we know what to do with. General Google Analytics Integrations Why yes, I did.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 18, 2010
    [Analytics] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 1 of 2)
    The cost of not pre-evaluating marketing campaigns through analytics and account services can be deadly. Consult your Marketing Analytics coaches for advice in this area as well – don’t be shy! Analytics Campaign Management Marketing Metrics and Reporting Marketing Strategy marketing analytics megan jasinskiCongrats! 
  • CLIENT BRIDGE  |  FRIDAY, MAY 4, 2012
    [Analytics] INFOGRAPHIC: Social Analytics
    Social analytics is defined as a business discipline that aggregates and analyzes online conversations and social activity generated by brands across social channels. View Original Article
  • WEBBIQUITY  |  TUESDAY, MAY 8, 2012
    [Analytics] Numbers Game: Putting Analytics into Perspective
    However, the creation of modern day analytics tools has changed the marketing environment from hopeful anticipation to anxiety. Marketing Strategy Web Analytics agency consultation practices Dutch Monaco Hernan Gonzalez marketing metrics measuring marketing ROI media attentionGuest post by Hernán Gonzalez. Good Question.
  • HUBSPOT  |  WEDNESDAY, APRIL 30, 2014
    [Analytics] How to Calculate Next Month's Lead Gen Goal [Quick Tip]
    analytics 'Today is stressful -- it''s the end of the month. Maybe you had a fabulous month where traffic and leads flowed in without you lifting a finger. Maybe you worked your tail off to hit your goal and you just made it. Or maybe, despite your hard work, you came in under the waterfall line. Find Your Leads Goal by Working Backwards.
  • PWB MARKETING BLOG  |  TUESDAY, JUNE 14, 2011
    [Analytics] Google Analytics Part 2: How To Set Up Google Analytics To Grow.
  • VIEWPOINT  |  TUESDAY, JUNE 10, 2014
    [Analytics] How Speech Analytics Can Improve the Contact Center Experience
    ” Using speech analytics, McDonald was able to validate that excessive calls were the result of a recent system change. 'If you’ve ever called a customer service department for help, you’ve probably heard the message: “Your call may be recorded for quality assurance.” ” Marketing Strategy
  • ENGAGE  |  THURSDAY, JUNE 7, 2012
    [Analytics] 5 Things You Probably Didn’t Know About Google Analytics
    But when I was asked if I’d like to attend some Google Analytics 101 training I jumped at the offer—even before I knew breakfast and lunch were going to be free. To be honest, I am kind of a nerd and really enjoy looking through analytics and putting all the data together to tell a story. I’d like to think I’m pretty web savvy.
  • INSIGHTIQ BLOG  |  TUESDAY, JANUARY 11, 2011
    [Analytics] Analytics: 2010 in review and 2011 predictions
    Now that we rang in the New Year, I thought we should take a look back on a few major 2010 analytic landmarks and then look ahead into 2011. Consolidation: Analytic consolidation continued to be highlighted by IBM's purchase of Unica , Netezza and Coremetrics.  Maybe not given the heightened focus on online, big data and analytics.
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Analytics] Are You Reaching Your Potential? Get Your Marketing Score and See
    analytics 'Have you ever wondered how you stack up against other marketers? Whether your marketing is underachieving based on your potential? Whether you''re even measuring the right things to assess your performance? But are they all going to hit those goals? When 2014 hits, be prepared to make some changes to help hit your growth goals.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Analytics] Improving Health Care Member Engagement on the Web with Marketing Analytics.
    Most organizations that have a robust website will use some sort of web analytics as a component of their interactive offerings, but how are they using this analytic information to improve member engagement and reduce expenses? “When leveraged, the advanced analytics can be very helpful to an employer. Bill Harriss.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [Analytics] Now, Go and Do: Create standardized, well-understood metrics for your organization
    'Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. Create a consensus on data management standards.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics] Five Free Tools for Startups to Measure Impact of Online Videos
    Youtube Video Analytics Youtube has a very detailed reporting tool on measuring the performance of your videos. Youtube Video Analytics can even track videos which are embedded to a website or a blog. also has a very simple yet useful analytics. Analytics Content 'Video camera in action.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Analytics] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Here are 6 hot trends to consider when planning your analytics strategy: 1. This and most other services include analytics to track how many and who are clicking on your links. Social media?
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 4, 2011
    [Analytics] 8 (of the) Best Web Analytics Guides of 2010
    Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. How to Add Google Analytics to a Facebook Page Tab by SitePoint.
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 26, 2011
    [Analytics] Bridging the Actionable Analytics Gap
    Presenting the insight in a form so that the business constituencies may easily digest the information, and start to visualize how it may be implemented to effect bottom line revenue (or profit), is one of the biggest barriers in insight and analytics adoption today.  What are the primary issues in bridging that analytics gap? 
  • MARKETING FINGER  |  SATURDAY, JULY 30, 2011
    [Analytics] The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways
    I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. b2b marketing marketing analytics marketing metrics marketing programs Marketo review white paperHere are some of the gems I found in the 70-page paper and which I cover in the video above.
  • SAZBEAN  |  TUESDAY, MAY 29, 2012
    [Analytics] 5 Tools to Measure Digital Influence
    mBlast provides detailed analytics for measuring influence on social networks, blogs, websites, and articles. Analytics Social Media Social NetworksEnglish: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). The age that we live in is dictated by multiple forms of digital communication. PeerIndex.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics] How to Create a Microsoft Excel Graph: A 1-Minute Explanation
    analytics 'This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. Creating an Excel graph? Really? Doesn''t everyone and their brother already know how to do that? How to Make a Graph in Excel.
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Analytics] How to Build a Pivot Table in Excel: A 1-Minute Explanation [Video]
    analytics 'This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. few years back, whenever I’d heard a coworker talking about using pivot tables, I’d secretly sigh in relief.
  • LOOPFUSE  |  SUNDAY, JANUARY 20, 2013
    [Analytics] On Megatron, and Vanity Metrics
    Social Media Web AnalyticsIt’s really tempting to treat any measurable thing as a metric. For instance, I’ve seen several (way more than several, actually…) social media campaigns focused on “generating likes” This is not to denigrate likes, but they are not a metric unto themselves. Million Likes.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MAY 25, 2011
    [Analytics] Web Analytics. There Is NO Magic Tool.
    Did you know that on average a website only converts 2% of it’s visitors? So what’s happening to the other 98%? And do you know enough about the 2% to attract more customers like them? Measuring how your customers are using your website is critical to providing the best possible relationship. And you should know by now, that there IS no Magic Tool
  • FIFTH GEAR ANALYTICS  |  TUESDAY, FEBRUARY 8, 2011
    [Analytics] Lead Generation: Are You Using Marketing Analytics?
    Most marketers today understand that lead generation is imperative and should be a key element of every sales and marketing organization.  However, “leads” can come in all shapes and sizes.  They come from traffic at a retail location, from a web visitor, from a direct marketing campaign, an event, mobile devices, and contact centers, among
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JUNE 13, 2012
    [Analytics] Marketing Analytics and Good Strategy Go Hand-In-Hand
    As marketing analysts, we are focused on delivering excellence in all things analytical, whether a basic profiling exercise to provide our clients with more insight into what their customers look like, or a suite of sophisticated predictive models that identify who is most likely to act in a given campaign. Application to Marketing Analytics.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Analytics] 3 Marketing Analytics Tricks
    Leverage the following 3 must-have marketing analytics tricks to help turn over a new stone of opportunity: 1. To delineate between social media channels, Google Analytics is, once again, invaluable. For example, when tracking traffic regarding marketing analytics, the URL [link] specifically defines what this page offers.
  • AD YOUR COMMENT HERE  |  TUESDAY, SEPTEMBER 18, 2012
    [Analytics] Social Media Analytics and Tracking [Presentation Summary for #AISocMed with @patrickjpowers]
    Social Media Analytics and Tracking with Patrick Powers, as part of the Academic Impressions Social Media Summit , 17-19 September 2012. Conferences & Events Content Production Higher ed Patrick Powers ROI Social Media Analytics social media monitoring Social Media Tracking
  • SYNECORE  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] Leverage Web Analytics to Determine Lead Generation Goals
    If you don’t have an exact numerical value as to the number of leads that need to be generated on a monthly basis to achieve revenue goals, you aren’t fulfilling the benefits of web analytics. Analytics should be consistently monitored to measure the success of marketing campaigns throughout the year. Implications of Analytics.
  • INSIGHTIQ BLOG  |  WEDNESDAY, NOVEMBER 30, 2011
    [Analytics] Customer Analytics, Hype or Reality?
    Customer Analytics seems to be one of the hottest topics in business today, with the newly coined 'Data Scientist' role in high demand.  The reality is that analytics can provide a big impact on bottom line profits.  Behavioral Data : Predictive customer analytics are data driven. increased churn) may be  gleaned from the data.
  • INSIGHTIQ BLOG  |  MONDAY, APRIL 30, 2012
    [Analytics] Use analytics for good, not evil.
    I'm sure by now you've seen  the New York Times piece on Target and the power of analytics ; you know, the one that describes how the mega retailer knew a 16-year-old girl was pregnant - and sent her targeted offers related to all things baby - before her father even knew?  Finished with the piece? That's what Target did quite well.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, MAY 29, 2012
    [Analytics] Applying the Lessons of “Simplify and Repeat” to Analytics
    was intrigued about how the lesson of simplicity could be applied to Marketing Analytics. In the world of analytics, we tend to deal with complex datasets and analyses. Select the right analytical tools given the business application. Analytics marketing analytics Vida TamoshunasVida Tamoshunas.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 9, 2011
    [Analytics] B2B Marketing Analytics: Miscommunication Can Lead to Faulty Conclusions
    If you’re a marketer working with an analytics team, it’s likely you are providing input for and/or reviewing the output of different types of analysis. It’s critical that you communicate your requirements clearly, check for understanding, and request that all assumptions and business rules are clearly stated in all output.
  • FATHOM  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Using Google Site Search Analytics to Develop Quality Content Topics
    Google Analytics offers an extremely useful tool for websites that feature a site-search bar. This feature can be found in the behavior section of your Google Analytics dashboard (see image to the right). Setting up Site Search in Google Analytics. Analytics / Big Data Content Marketing SEO
  • SAZBEAN  |  WEDNESDAY, MARCH 28, 2012
    [Analytics] Social media monitoring tool video: Why should I monitor social media?
    Analytics Social Media Social NetworksSocial media monitoring tools have become widespread among many sorts of businesses. For example, even offline businesses like clubs and restaurants have started using social media monitoring tools. But why? Target competitors’ customers. See how effective your branding campaign is. and more!
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Analytics] How to Use the VLOOKUP Function in Excel: A 1-Minute Explanation [Video]
    What’s more, it is incredibly powerful, and is definitely something you want to have in your arsenal of analytical weapons. analytics 'This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. So, what does VLOOKUP do, exactly? That’s where the VLOOKUP function comes in.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 24, 2011
    [Analytics] OMMA Metrics Conference: Online Ads Must Prove Real Value To Succeed
    It was a good chance to dive into this particular sector of the marketing analytics universe. web analytics marketing measurement online analytics marketing mix modelsI took a break from my usual obsessions yesterday to attend the New York edition of MediaPost’s OMMA Metrics and Measurement conference. It never does.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JUNE 10, 2010
    [Analytics] Web Analytics Forecasted to Grow at Rapid Pace
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 6, 2010
    [Analytics] Social Media Marketing Metrics Explained
    Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analyticsSocial media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 25, 2011
    [Analytics] Predictive Analytics Drive B-to-B Demand Generation
    Strategically implementing a B-to-B marketing analytics platform will improve your demand generation efforts Are the sales and marketing resources of your company focused on the best opportunities to increase revenue and market share? Often times they are not. None of which are consistent, repeatable or sustainable.
  • INSIGHTIQ BLOG  |  MONDAY, JUNE 27, 2011
    [Analytics] Bridging the Actionable Analytics Gap > Part2: Back to Basics
    In a recent post I provided thoughts on how to bridge the actionable analytics gap assuming the analytic skills, tools and resource gaps are fulfilled and yet a large analytic divide still may exist in your organization.  In this post I would like to go back and address analytic skills, resources and tools. 
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Analytics] Pinterest Banks on Web Analytics
    Known simply as Pinterest Web Analytics, product manager Cat Lee, in an interview with Reuters, is quoted as saying, "The goal is really to help websites understand what content is resonating with people on Pinterest.”. Back to Pinterest. The very layout and structure of the Pinterest site lends to its sales action-ability. Of course.".
  • NUSPARK  |  MONDAY, JULY 2, 2012
    [Analytics] Online Display & Social Media, Branding & Attribution- Affects on Conversions
    Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics. Other analytics tools include some attribution modeling functionality as well. Google’s premium analytics allows 5 models of attribution. Rebook?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 13, 2011
    [Analytics] Klout will introduce detailed new analytics (video)
    He also hinted that the actual Klout score we see publically is on “the tip of the iceberg&# of analytics he is bringing to brand managers. I had the fortune of interviewing Klout CEO Joe Fernandez at SXSW and hope you’ll enjoy this short video. “Can you remember what Google was like in 1997?&# he said.
  • NUSPARK  |  MONDAY, JULY 2, 2012
    [Analytics] Online Display & Social Media, Branding & Attribution- Affects on Conversions
    Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics. Other analytics tools include some attribution modeling functionality as well. Google’s premium analytics allows 5 models of attribution. Rebook?
  • CONFLUENT FORMS  |  MONDAY, JANUARY 14, 2013
    [Analytics] A 'not provided' tip from your Analytics
    If you're like us, you check your Analytics a few times a week, analyzing the charts and numbers looking for trends and areas for improvement. best practices search engines key terms google analytics not provided google plus g+ content strategy businessWhy is this? How do marketers cope with the missing key terms?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 16, 2010
    [Analytics] How Banks Use Data Mining to Answer the Big Marketing Questions.
    Related Articles: Sophisticated Data Modeling and Analytics Lead to Better Marketing Metrics. Get Smart: Make Sure Insights from Marketing Analytics Reach Your Sales Force. Analytics Database Marketing Database Management Marketing Strategy Sales Optimization Segmentation banking analytics data mining finance marketing
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Analytics] Why You Need Marketing Analytics, Not Web Analytics
    The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 20, 2010
    [Analytics] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2)
    I outlined how to define your business objectives and tap into your Marketing Analytics Coaches before you start the big race. This is the time to thank your marketing analytics, operational partners and account services coaches for helping you define, plan and execute. Megan Jasinski. Not going to happen, sorry).  Tweet This!
  • SAZBEAN  |  FRIDAY, DECEMBER 20, 2013
    [Analytics] Business Intelligence Trends for 2014
    Analytics Marketing News & Notes 'A segment of a social network (Photo credit: Wikipedia) Business Intelligence is rapidly evolving. There’s so much data, especially on social networks, that there’s almost too much (almost). Knowing how to use business intelligence as a competitive tool is obvious.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JUNE 7, 2010
    [Analytics] Heat Up Cold Calling with B2B Marketing Analytics
  • SAZBEAN  |  TUESDAY, SEPTEMBER 11, 2012
    [Analytics] Using Real-Time Data in Google Analytics
    One of the downsides to Google Analytics was that, until last year, it provided historic, day-old data. Google corrected that when it released “Real-Time” as part of its broader analytics package. Using Real-Time Analytics Finding Real-Time is easy. Google Analytics is free. Location. New versus returning.
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 29, 2010
    [Analytics] Marketo Revenue Cycle Analytics Power Strategy
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 31, 2009
    [Analytics] Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals
    Twitteranalyzer   Google Analytics for Twitter users.  Omniture Adds Twitter Analytics to SiteCatalyst for Enterprise Clients (3/09) Omniture/SiteCatallyst is one of the most widely installed enterprise website metric suites. Twitter.com on Analytics   Twitter themselves, on Twitter.  And results were positive.  Welcome!
  • NUSPARK  |  WEDNESDAY, NOVEMBER 3, 2010
    [Analytics] 60 Articles on B2B Marketing Analytics!
    Tony Karrer, founder of Browse My Stuff and the person behind Social Media Informer and B2B Marketing Zone offered to do some Filtering and Curating in preparation for my upcoming webinar: How to … [ visit site to read more ].
  • SAZBEAN  |  WEDNESDAY, MARCH 16, 2011
    [Analytics] 19 Reasons to Use Google Analytics for Your Business
    Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file. Filter Out Specified Domains If your Google Analytics code is somehow placed on another site, irrelevant data can severely compromise your statistics. The Price Arguably the best feature of Google Analytics is its cost: $0.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, OCTOBER 8, 2013
    [Analytics] Using the Google Analytics Social Report (Part II)
    'In Part One of this series , I talked about how to set up the Google Analytics Social Report. Log into Google Analytics and click on “Admin;” Once you’re on the Admin page, click “Goals.” “Admin” view within Google Analytics. B2B Web Marketing Google Analytics Social Report
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JULY 7, 2010
    [Analytics] There Is No Quick Fix. But Lead Generation Can Get You Off To The Races.
    generally agree with the points Mr. Castelein makes, but as a proponent of using B2B Marketing Analytics, I believe that lead generation can be accelerated. Now that B2B Analytics has told you where all your customers and prospects are, your sales and marketing investments can be targeted to optimize the sales potential.  Rick Volz.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics] Analyze This: Learn Marketing Analytics in a Week
    Here’s why: By 2015, companies are expected to increase their marketing analytics budgets by 60% over 2012 spending, from 5.7% It may seem like small potatoes, but it’s actually huge when you factor in (pun intended) the additional finding that nearly 63% of today’s decision makers currently do not use marketing analytics. to 9.1%.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Analytics] Digital Marketing’s Massive Measurement Lies
    Measurement Media analytics marketing analytics retargeting search view-through 'Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Many even count the same results twice, all to show that marketing is contributing to results. Yikes!
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Analytics] CMOs are Spending More on Marketing Analytics, Social and Content
    Here are the top trends you need to know: Roughly 8 in 10 US CMOs anticipate their companies will increase usage of predictive marketing analytics and big data tools within the year,  “with more than one-quarter expecting their use to increase by at least 25%.” ” 39.1% ” “Social media occupies an average 7.4%
  • FATHOM  |  MONDAY, APRIL 1, 2013
    [Analytics] Web Analytics Wednesday Comes to Ohio City’s Market Garden
    Few things excite analytics and marketing professionals more than great craft beer and talking about the tech industry. Come to the lower room of the Market … Continue reading → The post Web Analytics Wednesday Comes to Ohio City’s Market Garden appeared first on Fathom.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JULY 20, 2010
    [Analytics] 5 Ideas and More to Improve B2B Marketing Strategy
    Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. Employing B2B marketing analytics is a proactive process to identify the best targets for customer cross-sell/up-sell, and acquisition sets the stage for sales acceleration and lead qualification. 
  • CRIMSON MARKETING  |  MONDAY, JUNE 30, 2014
    [Analytics] Why Marketing Analytics Are Needed For Growth
    'Business leaders are armed with greater decision-making power since the development of marketing technology and analytics tools. Advanced marketing analytics “provide the ability to increase growth and marketing return on investment (MROI), [yet many] organizations seem almost paralyzed by the choices on offer.” .
  • MODERN B2B MARKETING  |  TUESDAY, JULY 27, 2010
    [Analytics] Revenue Stage Analytics: The Marketo Model
    In the past couple of posts, I have explained the methodology behind revenue cycle analytics, its best practices and the importance of defining your revenue stages. Revenue Stage Analytics: The Marketo Model was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 21, 2010
    [Analytics] 8 Tips to Improve Campaign Landing Page Conversion
    Analytics Marketing Creative Marketing Strategy Web Analytics Barb Cote Campaign Landing Page Campaign Management Eye TrackingBarb Coté. Are you running campaigns that are getting a decent click-through rate, but no conversions? Are you running campaigns that don’t really deliver? Define WHAT a conversion is. Deliver AS PROMISED.
  • CLIENT BRIDGE  |  THURSDAY, FEBRUARY 17, 2011
    [Analytics] Social Media Analysis: Monitoring or Analytics?
    The head of Avaya's social media strategy has researched numerous social media listening, monitoring, analytics, intelligence and insights firms. Sentiment Based Analytics. Analytic Aggregators. Beyond Sentiment Analytics. The author also categorized the firms and provides a short synopsis of each. Samepoint. Radian6.
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Analytics] Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast]
    The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on. 'As a big river grows exponentially from the contribution of many disparate streams and tributaries, so too does the powerful flow of Big Data come from an increasingly wide range. Marketing Technology Podcast
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Analytics] Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers
    Now that Timeline for brand pages and Premium Advertising is all rolled out, they've stepped up their game yet again with some brand new -- extremely robust -- analytics that I'm sure they hope will encourage marketers and business owners to spend more (and better targeted) dollars on their ad platform. Honestly? Page likes. Page post likes.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JUNE 13, 2011
    [Analytics] Measure This, Not That In Your Web Analytics. Results May Vary.
    Marketing professionals of all ranks and creeds have been exposed to enough web analytics over the past 15 years to be conversant. They’ve read enough blogs and trade publications to understand the basic metrics and their significance.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Analytics] 15 Blog KPIs You Should Already Be Tracking
    Analytics, my friends. Analytics. Google Analytics is another option for non-HubSpot users. This information is also accessible via the HubSpot Sources report or Google Analytics. Google Analytics is again an option for non-HubSpot users. Google Analytics can also help here as well. Blogging analytics
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [Analytics] Leveraging Big Data and Creative Content for Customer Engagement
    Analytics Big Data Content Management Content Management 'Why is content such a “buzz”?! In 2010 the curation of content became the mantra for all things digital. This trend is evident in the explosive growth of companies such as Hubspot and most recently Facebook’s acquisition of WhatsApp. Diagnostic : Why did it happen?
  • CRIMSON MARKETING  |  THURSDAY, JUNE 12, 2014
    [Analytics] Why Are Predictive Marketing Analytics A Problem?
    '“Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance.” The post Why Are Predictive Marketing Analytics A Problem? ” But the problem is marketing may be. appeared first on. Digital Marketing Marketing Technology
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Analytics] Six FREE Tools To Measure Social Media for Business
    Facebook and other social networks equip you with limited analytic tracking tools. Google Analytics (free) – the most popular web analytics software, used by 53% of all websites. You can configure Google Analytics to measure social web traffic. B2B Social Media Facebook Google Analytics Media Twitter
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Analytics] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools. SEO Analytics “Don’t let what others are doing affect your practice,” they’ll say. Or, “No one is grading you on your performance.”
  • BLOG MY CALLS  |  TUESDAY, OCTOBER 15, 2013
    [Analytics] Conversation Analytics is Officially Here
    Late last week we released Conversation Analytics. What Is Conversation Analytics? Conversation Analytics tracks what happens ON the call. Conversation Analytics then pushes out data like lead score, sales readiness, close rate, missed opportunity, and competitor mention. How Conversation Analytics Works.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, NOVEMBER 19, 2009
    [Analytics] Predicting Revenue through the Marketing Funnel
    Tags: marketing analytics marketing dashboards Marketing Funnel
  • PWB MARKETING BLOG  |  FRIDAY, MAY 9, 2014
    [Analytics] Trending and Analytics: Watch for Patterns
    'This past week I have been busy prepping monthly analytic reports for clients. ” While that may have been true, I was really bothered that my analytic report was being dismissed. Analytics B2B Marketing Uncategorized analytics Many years ago I was consulting for a high-end vacation condo rental business. Tammy.
  • SAZBEAN  |  THURSDAY, JUNE 7, 2012
    [Analytics] Making the Most of Social Media Analytics
    “Obviously this is a very new space so there isn’t one established way to think about it,” said Linus Chou of Google Analytics in a presentation at BlogWorld & New Media Expo in New York City this week. – Making the Most of Social Media Analytics by Dave Copeland. News & Notes
  • PWB MARKETING BLOG  |  MONDAY, DECEMBER 10, 2012
    [Analytics] What Can a Business Review Do For You?
    Check out your referring sites through your analytics. Analytics SEO Search marketingGet leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. Not long ago I posted a review to Google Maps. Guess what? Want to know what I did?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 15, 2014
    [Analytics] Three implications for Big Data and your marketing department
    Let’s look at three implications of this development and the new marketing opportunities provided by this emerging world of analytics. Let''s look at three implications of this development and the new marketing opportunities provided by this emerging world of analytics. Well … maybe not our arms. That might be awkward.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 8, 2013
    [Analytics] What Marketers Should Know About Big Data – and How to Put it to Use
    Click here to learn more about how big data and analytics helps drive modern marketing efficiency, and to download a blueprint worksheet to test your data strategy. . Targeting & Segmentation analytics big data data Lattice Engines Lead Scoring marketing marketing analytics targeting It only creates more work, right? Wrong.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Analytics] 2 Key Tips To Help Rethink Your Marketing Analytics
    During the last #Eloquestions Twitter chat we fielding your questions about Oracle Marketing Cloud’s fourth tenet of Modern Marketing, “Analytics.” Analytics could reshape your sales funnel. Marketing Analytics and Public Relations are the same. Have you ever wanted to ask a modern marketing expert a question?
  • WEBBIQUITY  |  TUESDAY, APRIL 3, 2012
    [Analytics] 18 (of the) Best Web Analytics Guides of 2011
    ” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g., The Analytics Measurements You Must Track by Single Grain.
  • CRIMSON MARKETING  |  THURSDAY, MAY 29, 2014
    [Analytics] Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast]
    This discussion with Christian Campagnuolo, CMO of Business Intelligence software firm Logi Analytics, prescribes. The post Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast] appeared first on. Marketing Technology Podcasts
  • FATHOM  |  WEDNESDAY, JULY 17, 2013
    [Analytics] Web Analytics Wednesday Cleveland at the Oak Barrel July 31
    ” This old saying is not the reason Web analytics and marketing professionals will be gathering at the Oak Barrel in Valley View for Web Analytics Wednesday on July 31. … Read the rest The post Web Analytics Wednesday Cleveland at the Oak Barrel July 31 appeared first on Fathom.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Analytics] Why Companies Don’t Market to Their Customers
    Lack of Analytics. However, even organizations that do have control over their data often lack the analytics necessary to determine the best approach to sell effectively to their customers.  This can be remedied however, given the numerous tools that are available to help with analytics for marketers today.
  • SAZBEAN  |  MONDAY, MARCH 3, 2014
    [Analytics] Social Media ROI is Always a Number
    Analytics Marketing Social Media 'Numbers (Photo credit: RichardBowen) Wishy-washy marketers may try to tell you that Social Media ROI doesn’t matter, or that it’s about the conversation, or some quirky statement asking how you measure a phone call.
  • SAZBEAN  |  MONDAY, JULY 25, 2011
    [Analytics] Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard
    Analytics Content Social Media Social NetworksWondering what’s hot on YouTube? Need to know what the latest video craze is for a certain demographic or geographic segment? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed).
  • PWB MARKETING BLOG  |  WEDNESDAY, JUNE 22, 2011
    [Analytics] Google Analytics Part 8: Need Help With Google Analytics? | PWB.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Analytics] How High Growth Companies Use Marketing Analytics to Their Advantage
    Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. . By: Sylvia Montgomery.
  • FATHOM  |  TUESDAY, JANUARY 15, 2013
    [Analytics] Web Analytics Wednesday is Back in Cleveland
    Web Analytics Wednesday is coming back to Cleveland next Wednesday, January 23! The international networking institution for web analytics practitioners and job-seekers will put on fun educational events in Cleveland every other month at rotating venues, starting downtown with the House of Blues.
  • CONFLUENT FORMS  |  TUESDAY, FEBRUARY 25, 2014
    [Analytics] Google Analytics & Webmaster Tools for ROI
    'Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially business owners that don''t have the time and background to delve into charts and formulate web strategies based off of the information found within. is much more valuable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 7, 2014
    [Analytics] You’ve hit marketing gold when the dog doesn’t bark
    This might seem like cryptic and strange advice, but it is so very wise and relevant in this age of Big Data and analytics. In our busy world, it is easy to rely too heavily on the analytics at face value without taking the time to consider the nuances, the quirks, the little shivers in The Matrix that lead to real insight and truth.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Analytics] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. Coincidence? Yeah, probably. And probably nonsense to boot.
  • SAZBEAN  |  FRIDAY, APRIL 25, 2014
    [Analytics] Understanding Facebook Boosted Post Metrics
    If we look at the Google Analytics traffic to the actual post on the website (April 2-April 22), the April 2nd post (Jessica Kirkpatrick) had 338 pageviews (20 from Facebook), while the April 9th post (Kate Synder), had 93 pageviews (77 from Facebook). 'Cardboard rocket (Photo credit: Matt Biddulph). Facebook Post Pre-Boost.
  • SAZBEAN  |  FRIDAY, MARCH 8, 2013
    [Analytics] Using analytics to boost your social ROI
    However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. – Using analytics to boost your social ROI by Matthew Kates. But how do you do this without understanding your social audience? billion in Facebook advertisements. News & Note
  • CRIMSON MARKETING  |  TUESDAY, JULY 22, 2014
    [Analytics] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. '“Science holds the key to unlocking human potential.”
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