• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Analytics] Improving ROI with Marketing Optimization
    talk about optimization, we’re talking about an analytical and mathematical function – a. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Analytics] Start engaging from the first click in the Customer Journey
    VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. portal for digital and ecommerce marketers, and UK-based Lynchpin, a web analytics consultancy, three main. All Rights Reserved. interpretations thereof. 12 About GX Software.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Analytics] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Analytics can probe right down to the. analytics to help prioritize leads who are spending more time with your content. And advanced analytics. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Analytics] Closing the Loop on Social Leads
    Make sure your marketing analytics tool includes information about new leads generated from social. note on analytics: Using social analytics tools is particularly important for gathering lead generation. Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social. business.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Analytics] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Analytics] The Definitive Guide to Marketing Metrics and Marketing Analytics
    Shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Analytics] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Analytics] A Guide to Pinterest's New Business Accounts
    Recently, Pinterest released free analytics for business accounts. Why is this important
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Analytics] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Analytics] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [Analytics] Key B2B Demand Generation Strategies for 2015
    One is predictive analytics. 'Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. Or both?
  • HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Analytics] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    Try using tools like Google AdWords, Moz Analytics or other keyword ranking software. 'You might think you’re already doing everything you can to improve the visibility of your technology firm online, but the constantly changing algorithms used by Google could mean your approach is out of date. On Google+ or LinkedIn?
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Analytics] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    Sure, you can use your brand new content in your retargeting, but you should also dig into your analytics and figure out which pieces of content are most popular in terms of social shares and conversion rate. To do this, you will need to set up some Google Analytics lists and import them into your Google Analytics account.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics] 4 Promotion Strategies Used by the Best Business Bloggers
    For example, the Curata blogging team developed an in-depth post on Content Marketing Analytics & Metrics. 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. For example: ?80% This groups represents 21.8% Sales Enablement.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics] 10 Things that Drive Conversions on Phone Calls
    We are able to collect and analyze this type of data with LogMyCalls Conversation Analytics. combination of high-level speech recognition technology, and hundreds of thousands of distinct algorithms, gives Conversation Analytics the ability to extract valuable data from phone calls. Conversation Analytics sale was made.
  • FATHOM  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics] Revolutionizing Student Recruitment for Sustainable Growth
    With the right analytics in place, you can make accurate enrollment forecasts, predicting the actual percentage of current student prospects who are likely to enroll. '1 in 10 public and private colleges is in acute financial distress. in 5 private colleges has a cash-flow margin below 10%. Source: Moody’s, July 2014). The U.S.
  • SYNECORE  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics] How to Convince Your Boss to Switch to Responsive Web Design
    If redirects aren’t structured properly, search engines might not know that two URLs actually serve the same website for different devices, which can have a negative impact on your search relevance and compromise your analytics reporting. It’s Google’s Recommendation. Having a single URL will also give you a leg up when it comes to SEO.
  • HUBSPOT  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics] How to Create a Benchmark to Measure Content Marketing ROI
    time on page, and bounce rate can all be accessed easily from an analytics tool , like the one found in HubSpot. 'According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Step 1: Understand the Different Types of Content Metrics. Awareness.
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics] Inbound Marketing – What is it?
    Have a look into your analytics and see what your best performing posts are and at what time of they are. 'What exactly IS Inbound Marketing? Since 2006, inbound marketing has been the most effective way of marketing for businesses. The four actions Inbound Marketing companies take are Attract, Convert, Close, Delight. Attract. Convert.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics] 7 Corporate blogging blunders to avoid
    Open up your analytics and look for certain metrics. 'Are your business blogging efforts actually working  against  you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Yes, blogging has some huge advantages. But that means taking the time to do it right. It won’t engage your readers.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics] Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns
    To learn more about how Blue Fountain Media uses call analytics and automation to drive results, check out our case study, “ Blue Fountain Media Uses Ifbyphone to Optimize Online Marketing Campaigns and Reduce Cost Per Conversion for Its Clients.” One too many, I’m sure. So it’s critical to get credit for every lead you generate.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics] Supercharge the Top of Your Funnel with Quality Data and Analytics
    That’s why the future of predictive analytics seems so bright with over $200 million being invested by the venture community in just the past twelve months. That’s the high-level big picture, but digging down into the tactical trenches, how can predictive analytics improve top of funnel activity?  buyer committee).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics] Under-used social media platforms (and more)
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms. Would it work for you? Clever ways to use a new Soundcloud with audio content.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics] Sales Alignment: Put Theory Into Practice
    Practice: With intelligence and analytics becoming more complicated by the day, a simple start here is to ask key stakeholders which key KPIs they need or want to track. '“Sales alignment” began as an interesting concept. For its critics, that’s all it remains. have to say I largely disagree with this. Or does it?
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Analytics] What the Next Generation of Marketers Are Learning in School
    We will also insure that they get a basic understanding of marketing analytics, monitoring tools, and media purchasing. 'Twenty years ago, I graduated from Bentley University with a degree in Computer Information Systems. decided to focus my energy elsewhere. and The Coca-Cola Company. Twenty years later, I''m back at Bentley.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Analytics] Top 10 B2B Inbound Marketing Predictions for 2015
    Website analytics and other data you have available about your customers and visitors can also help you in creating a profile of your ideal prospects and customers. Incorporating predictive analytics will help automation systems anticipate and prepare for interactions with prospects and customers. Now, it is just the opposite.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Analytics] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    seat at the biggest table: A key element of Gavin’s acronym is Analytics Gavin states, “And the interesting thing is that thanks to the power of the  analytics that we’ve been given, we can actually start to understand the impact marketing has on the business, rather than these fuzzy metrics like reach and frequency and so on.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Analytics] The Top 5 Questions Sales People Get About Call Tracking
    Related Stories A Few Reasons Why Voice is Vital to Your Call Analytics 12 Stats That Prove Mobile is Making Voice More Important Than Ever Don’t Be Fooled by These 3 Content Marketing Myths. Especially when there are several vendors with varying levels of sophistication. Your SEO is safe. In several different ways, actually.
  • MARKETING ACTION  |  MONDAY, JANUARY 26, 2015
    [Analytics] 6 Steps to a Content Marketing Plan that Can Drive Conversions
    Before you initiate your content plan, it is essential to look at analytics in order to understand your website visitors – what they are looking for, which pages they visit, how much time they spend on a page, and so on. 'All over the world, marketers agree – content marketing is hot!  And it makes sense. They trust only their own research.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 26, 2015
    [Analytics] 2015 Resolution Series: Prioritize Team-Building & Bonding
    Our first resolution as a team is for each of us to earn Google Analytics IQ and Adwords certifications. 'As you may have heard, eMagine’s Digital Marketing department has big plans for 2015, and we’re kicking off the year by sharing some of our team’s resolutions. – Allie Viau, Digital Marketing Strategist & SEO Specialist .
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Analytics] 6 Basic Reports Every Marketer Should Know How to Run
    Analytics Daily 'Truthfully, there are tons of metrics that you can report on. You''ve got reports on the number of Twitter followers, the number of Facebook Likes, the number of visits to your website, the number of conversions, the number of leads from different campaigns or channels -- just to name a few. The world is your oyster.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 26, 2015
    [Analytics] Two Marketing Success Stories from the History of the Super Bowl
    In modern practices, research shows that organizations that listen to their target audiences through multi-channel engagement analytics tools enjoy competitive advantages like higher cross-sell and upsell revenue and higher customer retention rates. Still, all it took was two teams facing off on one field to kick off this cultural phenomenon.
  • FATHOM  |  MONDAY, JANUARY 26, 2015
    [Analytics] 3 Steps to Digital Marketing Success in 2015
    Analytics set up correctly. Are goals created in Google Analytics to track conversions? 'While there are some who still believe that word of mouth and print advertising are enough, others can attest to the success of digital marketing when it comes to bringing in new business for manufacturers. Who are your top competitors?
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Analytics] 7 Tools to Get Free Publicity for Your Business
    Analytics tell you how many people saw it, how many links were clicked and how often it was shared on social media. 'As a business owner, you want to publicize your business without breaking the bank. In fact, few small business owners have much of an advertising budget, or a public relations manager. That’s okay. EzineArticles.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Analytics] MarTech Momentum Continues into 2015
    The list of MarTech billboards along the Silicon Valley’s highway 101 goes on and on to include events/webinars (On24), big data/analytics (Birst) and many more. 'Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Analytics] The Best Marketing Conferences Of 2015
    Adobe Summit  is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. 'In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? have done this list for the past few years. buying it!).
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Analytics] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    'With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. Social Media. page views or more)?” ” 2.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Analytics] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Esoteric functions like Conversion Rate Optimisation and Behavioural Analytics are specialized skill sets, often not even located in the same country, let alone the same office. 'Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Analytics] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. resume that’s more than two pages long. Missing metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Analytics] What’s Your Content Cadence?
    As my post analytics start to paint a picture, I’ll better understand what type of content to produce, as well as the cadence the {grow} community expects Different channels have different cadence needs, so experimentation and testing will ultimately be my guide here at {grow}. I’m excited as hell. What’s Content Cadence?
  • FATHOM  |  WEDNESDAY, JANUARY 21, 2015
    [Analytics] Marketing Confessions: Numbers Sometimes Lie (Shh, Don’t Tell Anybody!)
    But in all the hype about automation, data, analytics and tracking, it’s easy to forget  numbers sometimes don’t mean anything , to paraphrase data scientist Cathy O’Neil of Mathbabe. Analytics / Big Data Digital Marketing investments KPI marketing ROI 'Let’s talk investing. We’re all in agreement, right?
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Analytics] Blog Design Blink Test: Simple, Easy Navigation
    Use Google analytics or SiteMeter or Feedburner analytics to monitor results. 'In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos).
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Analytics] Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands
    Shafqat Islam is the Co-Founder and CEO of NewsCred ,  the leading content marketing platform providing the easiest end-to-end solution for content planning, creation, publishing and marketing analytics. He shows how sponsored posts are driving exceptional conversion rates and suggests the psychology behind this phenomenon.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Analytics] Top 5 Display Advertising Challenges With Tips on How to Improve Results
    Related Stories How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking. 'We do a lot of display advertising here at Ifbyphone and through my work on all of our campaigns I’ve faced many challenges in controlling campaigns to achieve positive results. Spend 20 minutes doing this every day. Paid Search
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 21, 2015
    [Analytics] 2015 Resolution Series: Professional Development
    Three days of sessions in SEO, social media, community building, content marketing, brand development, CRO, analytics, and more. 'As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. – AnnaMarie Tush, Digital Marketing Associate . Blogs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Analytics] 14 Data Visualization Tools to Tell Better Stories with Numbers
    It is not a data mining tool or a text analytics tool, but sits in the traditional business intelligence camp, albeit with a rich visual interface. Data visualization is technology that lets corporate executives and other end users see data to better understand information in context. Which tools are best to tell your story? MAPPING.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 20, 2015
    [Analytics] 5 Key Advantages of Data-Driven Marketing
    Big Data and advanced analytics have enhanced the ability to create highly targeted campaigns with personalized messages. Having access to the right data and understanding the best way to make use of it is one of the most important benefits of advanced analytics. 1.Marketing Attribution. 2.Personalization. 4.Pre-Targeting. Read More.
  • CONVERSIONATION  |  TUESDAY, JANUARY 20, 2015
    [Analytics] Business risks from and for the insurance industry
    Digital transformation Research Allianz Allianz Risk Barometer 2015 Big Data cybercrime digital transformation disruption insurance industry predictive analytics 'Insurance companies struggle with the rapid pace of change within an increasingly demanding and digital market and customer context.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Analytics] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    And it enables a tremendous amount of analytics to be done with that data because as pushing out ads and content becomes automated, datasets are created that are much easier to understand. That’s why you’re already seeing and explosion in predictive analytics. Would you care about what they had to say? couldn’t agree more. sure do.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Analytics] A Few Reasons Why Voice is Vital to Your Call Analytics
    Below are a few ways including the voice of your customers in your call analytics helps your business. Request a demo to see how keyword spotting enhances your call analytics. The post A Few Reasons Why Voice is Vital to Your Call Analytics appeared first on Ifbyphone. How do you know if your customers are happy? Call Tracking
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 20, 2015
    [Analytics] 5 B2B Social Media Lessons Cisco Learned in 2014
    Social analytics are mission critical. Proper social analytics methodologies can help you develop a more sound social strategy. 'With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future. The shift in our strategy led to an approximate 440% usage increase in the last 12 months.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Analytics] How to Run a Blog Lead Generation Analysis
    After all, if you can''t make changes based on your analytics, they won''t really be that helpful. Analytics Reporting and Analytics Daily 'It''s the timeless question for corporate bloggers: How many leads did your blog post generate? Not sure how to run a blog lead analysis? Let''s start from the beginning: the report itself.
  • SAZBEAN  |  MONDAY, JANUARY 19, 2015
    [Analytics] Measurement Basics for Facebook Pages
    But Facebook has a bevy of tools that allow its page administrators to get deep in analytics. Analytics Social Networks Hey, we get it. But the power of Facebook and its humungous audience is not to be ignored. Fortunately, there are ways you can track how effective your Facebook campaign actually is. Bingo. That’s an easy one.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 19, 2015
    [Analytics] [Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success
    In order for these metrics to be truly effective , they need to be combined with other analytics that show true contribution to the business. 'Author: Dayna Rothman We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that? Three Types of KPIs. Marketing Automation
  • CMO ESSENTIALS  |  MONDAY, JANUARY 19, 2015
    [Analytics] Perfecting the Personalization Puzzle for Mobile Marketing
    Aberdeen Group’s June 2014 data from Mobile Analytics: Precision Marketing Across Mobile Touch-Points validates that deploying mobile as part of the marketing channel-mix helps marketers satisfy customers. However, these are tactics, not strategies. Brands need to remember that personalization needs to accomplish a customer goal.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 18, 2015
    [Analytics] Data is In the Driver's Seat for Effective Cross Channel Marketing [eBook]
    The top three answers all dealt with the subject of data: Having the ability to use cross-channel analytics to improve performance. 'Yesterday we launched the newest addition to our Modern Marketing Essentials series - the Modern Marketing Essentials Guide to Cross-Channel Marketing. Data is in the Driver's Seat. Big data. Little data.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 18, 2015
    [Analytics] Customer Data Platforms Revisited: The Future of Marketing Data
    Once marketers have assembled all that data and associated everything with the right customer, they’ll finally be able to deploy advanced analytical methods to really understand the long- and short-term incremental impact of their marketing efforts. All those categories have done well since my original posts on the topic.
  • BLOG MY CALLS  |  FRIDAY, JANUARY 16, 2015
    [Analytics] Why Conversation Analytics Trumps Human Call Scoring
    'When it comes down to it -- human call scoring cannot compete with Conversation Analytics. However, it also presents several problems when compared to Conversation Analytics: 1.Cost – The expense of paying individual people to score calls adds up very quickly. Conversation Analytics is SIGNIFICANTLY less expensive than call scoring.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 16, 2015
    [Analytics] Announcing the Content Pros Podcast and Episode 1 with Jay Baer
    Each episode will feature one of the world's best content marketers and we dive into their content marketing strategy, their content marketing plan, how they structure content analytics and much more. Especially, talking to the folks doing the actual work without unlimited budgets. Jay is also a keynote speaker and bestselling author.
  • CONNECTING ELEMENT  |  FRIDAY, JANUARY 16, 2015
    [Analytics] Reasons to use Google My Business
    By Pamela Jeffrey, CE head of volume and visibility Read more › Digital Digest | Digital marketing blog | Connecting Element Google Analytics Google Local Google local business Google Maps Google marketing Birmingham Google my business Google Places local business marketing agency SEO agency Birmingham
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 16, 2015
    [Analytics] Don’t Be Fooled by These 3 Content Marketing Myths
    Alongside your strategy, you should also consider implementing marketing analytics solutions so you can track which platforms and content get the most attention and generates the most web leads and sales calls. It doesn’t. Companies that ask their marketing team or agency to “create a viral video” often miss the point of content marketing.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Analytics] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    Almost everyone with a Twitter account now has free access to data about their timeline activity and followers with Twitter Analytics. Learn more about Twitter Analytics here.). For instance, did you know you can reorder the sections on your Facebook business Page? That you can embed a SlideShare presentation directly into a tweet?
  • BLOG MY CALLS  |  THURSDAY, JANUARY 15, 2015
    [Analytics] Getting Graphic with Call Tracking
    The following collection outlines both basic and high level data about Call Tracking, Conversation Analytics and related topics. Conversations Analytics gives marketers and businesses the ability to extract data from the phone conversations themselves, which drives the game to a whole new level. They are pretty glorious. Read More.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Analytics] How to Achieve Exponential Growth With Marketing Analytics [Free Ebook]
    'Analytics can be a huge opportunity for both the growth of your business and of your career. According to a recent CMO Survey , CMOs report they spend 8% of their marketing budgets on marketing analytics, and spending on marketing analytics is expected to increase 60% by 2015. Analytics Daily Blogging and landing pages.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Analytics] 12 Ways to Get Your Sales Team’s Phones Ringing
    Include Call Analytics in Your Reporting There are many reasons to include call analytics in your overall reporting, but here’s a couple: so that you are not only able to track phone leads back to their source and study that data, but you can use that information to spend more money on campaigns that actually work and less on campaigns that don’t.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Analytics] Marketing and Finance: A Match Made in Heaven!
    Well, Finance thinks like the analytical side of you—you might not go to your finance guy/gal to ask for the next creative campaign idea. They think analytically. They can help you model the analytical side of the marketing business, like growth rates in your KPIs, the balance in various investments (e.g. To WHOM?”). Finance?
  • ANNUITAS  |  THURSDAY, JANUARY 15, 2015
    [Analytics] Analytics That Matter
    'I must say that we as marketers have improved over the past several years in the analytics arena. There are web analytics, predictive analytics, business analytics, business intelligence (BI) tools….just To summarize, analytics that matter are much more than numbers. just to name a few. Engagement-. Nurture-.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Analytics] The Art of Advanced B2B Email Marketing: Email Rendering
    Litmus Email Analytics reports worldwide data on email client popularity. 'We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. These techniques are getting you one step closer to a well-rounded email marketing engine. Mail, which does not automatically display images.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 14, 2015
    [Analytics] What a Millennial Marketer Wants to See in a CMO
    Looking at the adoption rate of predictive analytics tools, for example, Aberdeen’s business intelligence research shows that 79% of organizations that do adopt predictive analytics have an executive-level champion. 'Are you afraid of millennials? It’s ok if you are. CMO Insights Trending
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Analytics] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    First Job: Statistical Analyst at Analytic Services (ANSER). Sounds like today’s marketer -- you must be great with data analytics and also great with stories!". really developed my quantitative and analytical skills during my two years (and I spent A LOT of time in Excel learning advanced functions I still use today). loved it.
  • VIDYARD  |  WEDNESDAY, JANUARY 14, 2015
    [Analytics] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. The Play Button is the Most Compelling Call-to-Action on the Web. About Vidyard.
  • CRIMSON MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Analytics] How To Determine When Marketing Solutions are More Than a Trend
    For example, be sure your core systems can easily maintain business and data continuity if you do swap out a stack component such as an email service provider (ESP), marketing automation platform or marketing analytics software.” 'Over the last year, CMOs have seen an extreme rise in technology-based marketing solutions. ” 2.
  • LEADERSHIP  |  TUESDAY, JANUARY 13, 2015
    [Analytics] CMO Spotlight: 5 Questions B2B Marketers Should Ask
    Iwata cautions that there is a tendency to get caught up in jargon and draw up wish lists that typically include the terms, “Big Data”, “Predictive Analytics”, “Mobile Marketing”, “Social Marketing”, and so on. 'CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM. That’s very interesting. Does Your Customer Need You?
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Analytics] You’re doing a terrible job with search and social
    There’s even an entry in their Google Analytics that says there’s a mobile interface; however, when I ran their main URL through the  W3C mobileOK Checker , I got 0%. 'My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Analytics] 10 of the Most Successful B2B Blog Post Themes
    After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. 'Read, write, review. These three words are critical to the content marketing process from start to finish. To stay educated, you read. Enjoy!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 13, 2015
    [Analytics] 5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions
    Second, there’s a growing scarcity of people with technical skills who also have deep marketing experience, especially with the rise of predictive modeling and analytics. 'What marketing trends are you implementing in the New Year? Last week, we spoke with 5 B2B sales thought leaders who shared their 2014 trends and 2015 predictions.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 13, 2015
    [Analytics] Top 5 Affordable Tools to Make Infographics in a Snap
    If you pay $6 per month, you will receive Google Analytics integration, the ability to upload custom themes and password protection on any infographics created. 'What makes infographics so popular? lot of people are visual learners. Seeing the visual illustration of a concept is useful for a large percentage of people.” Piktochart.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 13, 2015
    [Analytics] A story of Internet haters, trolls and malcontents
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms. Overall, the Internet is a good place. VERY good place, in fact.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 12, 2015
    [Analytics] Oracle Marketing Cloud: Leading the Way in Modern Marketing Execution [New Gartner Report]
    As Gartner explains, a Digital Marketing Hub is a portfolio of software that enables marketers to deliver programs and campaigns that utilizes a consistent set of audience profile data, content, has unified workflow for ease in management and has capabilities for messaging and analytics. 'The marketing ecosystem has never been more complex.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Analytics] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
    We were very pleased with the guest posts on the larger sites because we saw the referral traffic in our analytics. 'When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. must admit I was skeptical that content marketing was the best way to overcome the noise.
  • SAZBEAN  |  MONDAY, JANUARY 12, 2015
    [Analytics] How to Know if Social Media Efforts are Paying Off
    Some social media websites, like Facebook, include analytics functions built into the user experience. Skeptics may want to turn to a numbers analysis program like Google Analytics. Like many of the services it offers, Google’s analytics program is free. Coupons are equally effective via social media.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Analytics] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    It’s given the power of systems and analytics that were once the domain of business giants to all the little guys out there just trying to have a successful business and a happy life. 'Author: Justin Gray Well, hello there. Welcome to another blog about marketing automation. So you’re really coming in at a really good time. Close rate.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Analytics] Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]
    Sellers need to take marketing analytics to the next level by integrating the data of their key partners and suppliers, while simultaneously working to better understand and serve customers. 'Technology marketing has entered a new phase. Marketing Technology Podcasts
  • PWB MARKETING BLOG  |  FRIDAY, JANUARY 9, 2015
    [Analytics] 2015 Predictions: Increated “Because we can!” Website Hacking
    These type of hacks typically flood a site with traffic until it falls offline, because PWB is helping to manage their paid advertising platform and runs constant analytic reports, the hackers were discovered before considerable damage had been done. 'As promised in last week’s post, at PWB we have a couple of our own predictions.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Analytics] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    believer in the future of video and harnessing power of video data, his discussions often focus on video marketing strategy and analytics on individual viewing behavior. This particular stream focuses on video but you can bet that some of the other categories like web analytics, SEO, and mobile are applicable to your video learning, too!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics] 10 Innovative Marketing Events Happening in 2015
    This event is geared toward C-level marketing personnel focused on driving growth for digital marketing disciplines including brand management, digital commerce, marketing analytics, mobile marketing and social marketing. Here is a compilation of events to inspire you in 2015. Get your bags and expense reporting ready! ” 8.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics] Paid Advertising for Professional Services: How to Track Results and Measure ROI
    Gathering and measuring the visitors to these landing pages, and conversions that take place on the landing pages, is easy, particularly when marketing automation, customer relationship management (CRM), Google Analytics, or other analytics solution is used. Advertising Options Include Traditional and Online Channels. Online Marketin
  • FATHOM  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics] 7 Reasons Your Healthcare Website Content is Just Plain Awful
    quick look at your traffic numbers, bounce rates, time on page and conversion data in Google Analytics can give you an idea. 'It’s easy to tell if your healthcare website content is failing. The sooner you admit that your website content needs improvement, the sooner you can start an overhaul to make it better. Tell a story. Probably not.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    Today with all of the analytical tools available and the shift toward engagement, marketing departments are under a lot of pressure to provide hard-hitting numbers. 'Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. percent).
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    Daniel Burstein , director of editorial content at MECLABS , says, “In the same way that marketing automation, email marketing, analytics, software, etc. It will evolve into something bigger and much more important that encompasses everything marketing and analytics.”. There were a lot of digital marketing changes in 2014. ” 11.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics] 5 Essential Insights You Can Uncover Using Twitter Analytics
    'When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Call that my Twitter Analytics wish list for Santa.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    Use Pinterest’s business analytics to see which pins are most popular. Once you have a business account, you’ll have access to Pinterest analytics, which can show you all sorts of interesting data about how your pins are performing. Pinterest is still about 70-80% women, though men are their fastest-growing demographic. Add videos.
  • LEADERSHIP  |  TUESDAY, JANUARY 6, 2015
    [Analytics] New Year’s Resolutions for Your B2B Lead Generation Playbook
    Use predictive analytics and data monetization techniques to optimize your lead generation campaigns. Demand Generation Lead Generation B2B lead generation content marketing content strategy data monetization home lead generation campaigns predictive analytics social marketing Take action and see the difference. Collaborate Constantly.
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Analytics] How to Build an Unbeatable Content Marketing Plan
    few vital parts of content management include content creation, content publication, and content analytics. 'Whether you''re just starting out with content marketing or you''ve been using the same content marketing strategies for a while, your content marketing plan needs to be better than ever for 2015. The Content Marketing Plan Basics.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 6, 2015
    [Analytics] 10 Marketing Terms You Need To Know – Pt. 1
    It organizes and automates the insight-focused capabilities from your CRM, lead management system, web analytics platform, and other campaign systems to create a smooth streamline across all channels. While many have been around since the beginning of the Internet, there are still newer, advanced terms that pop up everyday. See what I mean?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Analytics] Engage or Die: John Hagel of Deloitte on The Next Era of Marketing
    Third, getting up to speed with the analytics around big data is going to become more and more critical. 'Author: Sanjay Dholakia This is going to sound like a bit of a no brainer, but I love the holidays. And I have to say, I’m truly excited for 2015. encourage you to check out my post kicking off this series. The three I’s…. Engage or die.
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Analytics] Why Social Selling is Like Dating: How to Find a Relationship that Works
    Data and analytics from the social channels are even predicting the future of a buyer and seller relationship before it happens. 'This might sound a little crazy, but I think it’s true: Social selling is a lot like dating. Think about it. Dating can be a long and somewhat grueling process, but it’s necessary in order to find the right person.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Analytics] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    Data and analytics will be key for marketers in 2015. With marketing automation, email marketing, SEO, lead prioritizing, content management and analytics can now be managed – and measured – all in one place. 'We all know that there has been a massive shift in the way we do marketing. billion messages (!) sent each day.
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