• CRIMSON MARKETING  |  THURSDAY, JULY 31, 2014
    [Analytics] The Buyer’s Journey Is Going Digital
    Apply marketing analytics to all of your structured and unstructured data and marketing intelligence to create a 360-degree view of your buyers. 'The buyer experience is changing. Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. ” . ” Design. Deliver.
  • HINGE MARKETING  |  THURSDAY, JULY 31, 2014
    [Analytics] Does Social Media Help You Meet Your Bottom Line?
    Google Analytics allows you to track the number of visitors from social platforms, so you can measure the inbound web traffic from social media sites. 'Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Analytics] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    My go-to strategy for checking a user’s influence is looking at their social authority score, which is computed through analytics tools. Social 'While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Analytics] Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]
    analytics 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Congrats! You''ve sold your client on the idea that a new website -- one that provides a more user-friendly experience and increase sales and opportunities. Will your fancy navigation only confuse prospects?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Analytics] 7 Skills To Look For When Hiring A Content Marketing Strategist
    Analytics:  Content marketing requires a deep knowledge of common analytic tools (Google Analytics, Omniture, etc.) When people ask me this question, I also refer to Hubspot’s hiring practice of looking for DARC skills: Digital, Analytic people who can Reach an audience with Content. 'Content marketing is hot!
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Analytics] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
    But optimizing your marketing campaigns and website to drive more high-value phone leads requires the right analytics data. The post Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing appeared first on Ifbyphone. 'Inbound phone calls drive business. Call Tracking Integrations
  • VIDYARD  |  WEDNESDAY, JULY 30, 2014
    [Analytics] 5 Handy Content Tools to Add to Your Collection
    free analytical tool to help coordinate your Twitter activity, Tweriod tells you when and how often you should tweet for optimal visibility. 'When you’re producing new content on a regular basis—whether it’s videos, blog posts, or infographics—you understand the value of any service or tool that can strengthen your efforts. Evernote. Trello.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Analytics] Why Keyword Level Call Tracking?
    Google Analytics and Google AdWords Don’t Track Calls. SEO tools such as Google Universal Analytics and Google AdWords report what keyword searches drive traffic to a website or landing page. These analytics reports, however, will not take into account phone leads generated from each variation. 'Keyword level call tracking.
  • LEADERSHIP  |  TUESDAY, JULY 29, 2014
    [Analytics] CMO Spotlight: Blair Christie, SVP and CMO, Cisco
    Bring analytics out of the data centres and closer to the edge. Too much of the Big Data and the supporting analytics reports, says Blair, sit far back in the data centres. 'Next up in our series on inspiring CMOs from around the world is Blair Christie, SVP and CMO of Cisco. trillion. Depth of connection is as important as breadth.
  • ANNUITAS  |  TUESDAY, JULY 29, 2014
    [Analytics] The Problem With The Story You Are Telling
    With everyone (and their sister) using Google Analytics, and engagement metrics from all those sites helping Google understand and identify the content that people are actually reading, it makes sense that this type of information will help the search engine make recommendations based on what people actually like. Trying to game the system?
  • WEBBIQUITY  |  TUESDAY, JULY 29, 2014
    [Analytics] 17 Helpful SEO Tools and Tool Reviews
    Social analytics? 'For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Which SEO tools are most helpful in conducting a site audit? Which tools are best for local SEO? Knutson.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 29, 2014
    [Analytics] Would you erase yourself from Google search results?
    Big Data and Analytics Content Marketing Google techologies Legal implications LinkedIn Podcasts The Marketing Companion blogging best practices buyer personas content marketing linkedin blogging right to be forgotten the marketing companion 'Have you tried The Marketing Companion podcast yet? Why hasn’t this been an issue in the U.S,?
  • MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Analytics] 4 Ways to Invest in Your Marketing Career
    What’s going on with Google Analytics? 'Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. You don’t need to read a pile of career advancement books, or spend every weekend at seminars, or update your LinkedIn profile every day. Take a Class. Ask for Help.
  • SALES CHALLENGER  |  MONDAY, JULY 28, 2014
    [Analytics] Boost Your Sales With Big Data
    Sales organizations face a number of roadblocks when incorporating data and predictive analytics into the sales function, including: Data quality and management. Many sales organizations struggle to maintain all of the data within their CRM systems , and big data and predictive analytics mean more data from more sources to maintain.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Analytics] The Inbound Marketing Methodology Explained [VIDEO]
    To get there, you need to carefully and analytically pick your keywords, optimize your pages and create content around the terms your buyers are searching for. 'Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? My marketing agency and clients use HubSpot''s software.).
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [Analytics] Now, Go and Do: Create standardized, well-understood metrics for your organization
    'Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. Create a consensus on data management standards.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 25, 2014
    [Analytics] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
    The likely result is to switch the focus of competition from assembling data and providing a database to making clever use of the data through things like advanced analytics. 'The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Analytics] 8 Key Questions That Will Help You to Know When to Update Your Website
    Is your site integrated with Google Analytics? If you don’t have analytics, get it. If you aren’t sure if you are ready to venture into this part for your website, check the Google Analytics traffic source stats on your site. Can you update your own content or photos without having to call a developer?
  • CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Analytics] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    Get your marketing analytics in place. 'The days of marketing as a necessary cost center are numbered. Today, marketers must demonstrate how marketing will contribute to the company’s top-line revenue growth, or be prepared to change careers.      . CMOs and Marketing VPs need to step up and take responsibility for revenue production.
  • ANNUITAS  |  THURSDAY, JULY 24, 2014
    [Analytics] Follow Up – My 2014 Content Marketing Predictions
    'Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript  here  ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24. or Foe? ).
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 24, 2014
    [Analytics] The smarter way to collect content
    Importantly it also gives exhibitors live analytics into what content is being collected and shared and by whom. 'Sharing content at events was stuck in the past. Not anymore. While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. Discover.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Analytics] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Additionally, it provides users with an opportunity to dig deeper into Twitter analytics, not only identifying followers, but other details like location and when they most commonly tweet. 'We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” FollowerWonk. BuzzSumo. Keyhole. Twitalyzer. Klout .
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Analytics] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    You use web analytics, right? Using your analytics and your sales data, determine which product pages are most important to your business. 'You think you’ve got e-Commerce SEO problems? Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? Diversify your traffic sources.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Analytics] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    Keeping Up with the Quants: Your Guide to Understanding and Using Analytics - Thomas H. 'Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. And while I’m not opposed to classic beach reads (murder mysteries, romance novels, etc.), Highly Recommended.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Analytics] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    94% of CMO’s believe advanced analytics play a big role in helping them realize their goals (source:  IBM Global C-Suite Study ). 83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study). 'By Rob Petersen, {grow} Community Member. It is now #2 behind TV. It is now #2 behind TV.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Analytics] 9 Pillars for a Killer Content Marketing Strategy
    To measure content metrics , you can use programs like Google Analytics. 'Image source. Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing. Maybe these stats will help convince you…. 90% of consumers find custom content useful.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Analytics] Marketo Goes to College
    According to a recent survey by Accenture, 42% of CMOs believe analytics skills will soon be a core competence of marketing. 'Author: Jesse Finn Good marketers are hard to find. In fact, many organizations today are facing huge gaps in their marketing team roster – there just aren’t enough people to do the job. Take Sears, for example.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 22, 2014
    [Analytics] City Analytics: How Chicago Leads the Pack in Big Data
    'This morning we attended an exciting event in the Loop hosted by the TechAmerica Foundation where we got to talk SMAC : social, mobile, analytics, and Cloud. The post City Analytics: How Chicago Leads the Pack in Big Data appeared first on Ifbyphone. Go Cloud! What purpose does all this data serve? Data for the People. General
  • CRIMSON MARKETING  |  TUESDAY, JULY 22, 2014
    [Analytics] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. '“Science holds the key to unlocking human potential.”
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Analytics] 5 Pinterest Tactics + Back-to-School = A+ Sales
    You can also now add UTM tracking codes to your URLs, as they were previously stripped out, to monitor your traffic in Google Analytics. 'Think it’s too early to utter the words, “back-to-school”? I’m with you, but guess what? Shoppers aren’t. shop two weeks ahead of schedule. back to school gifts. college DIY.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Analytics] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    That’s why marketers need access to the analytics that matter. 'Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. It’s difficult to tell which of your past marketing efforts affected the sale, or to prove that your current efforts are worth the investment. Intrigued? Marketing Automation
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Analytics] 3 Tips to Support Relevance in Your Marketing Communications
    Chang focused on five tenets—targeting, engagement, conversion, analytics and technology—to show how marketers can improve their automation efforts in each segment. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Gmail promotions).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 22, 2014
    [Analytics] The ROI of Twitter, Explained
    As marketers, we need to measure everything we do and there are certainly many quantitative measures available through our analytics. As marketers, we need to measure everything we do and there are certainly many quantitative measures available through our analytics. 'Twitter is a mystery to many. It’s understandable. Off track.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Analytics] Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
    Vidyard Video Hubs addresses these challenges, giving marketers all the tools they need to create custom-branded video channels; build playlists, categories and tags; easily upload, manage and share video content with no coding required; and track detailed viewer engagement analytics. It has virtually replaced our use of YouTube.”
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Analytics] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
    “Vidyard is uniquely positioned as a pioneer and global leader in the rapidly emerging market of advanced video marketing and analytics,” said Tyler Lessard, Chief Marketing Officer, Vidyard. Since the company’s founding in 2010, it has raised more than $8.5 The company reported 1800% revenue growth in 2013. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Analytics] Vidyard Launches New App for ExactTarget HubExchange to Share Video Assets Within Email
    The Vidyard app is available through the ExactTarget HubExchange and provides a faster and easier way for digital marketers to make their email campaigns more engaging and measurable with visual links to video content and real-time viewer analytics. ” said Michael Litt, CEO and co-founder of Vidyard. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Analytics] Vidyard Launches New App for ExactTarget HubExchange to Share Video Assets Within Email
    The Vidyard app is available through the ExactTarget HubExchange and provides a faster and easier way for digital marketers to make their email campaigns more engaging and measurable with visual links to video content and real-time viewer analytics. ” said Michael Litt, CEO and co-founder of Vidyard. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Analytics] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
    They drive the demand for better workflows for sharing video content as well as deeper functionality, analytics and ROI. The post Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite appeared first on Vidyard. Marketers know that video content and social media are a perfect match. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Analytics] Vidyard Integrates With Marketo to Fill Huge Demand for Video Marketing ROI
    The integration drew crowds of enthusiastic Marketo customers at the 2013 Marketo Summit, where the company unveiled its new line of built-in video marketing tools and analytics powered by Vidyard. The offering is now available through Marketo LaunchPoint. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Analytics] Vidyard Secures $6 Million in Series A Financing
    By breaking open the “black box” of video with their industry-crushing analytics and built in marketing tools, Vidyard is transforming how companies use video content to grow their businesses. 'Vidyard, the world’s first video marketing platform for business, today announced it has secured $6 million in Series A financing.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Analytics] A 3-Step Framework for Leading a World-Class Marketing Team
    Sitting at the intersection of social, content, digital analytics, and PPC, top CMOs know that their companies’ marketing engines are only as strong as the people behind the scenes. Your organization needs the right balance of left-meets-right-brained skills -- number crunchers, artists, and customer development masterminds.
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Analytics] 12 experts define Key Performance Indicators (KPIs)
    KPI metrics translate complex measures into a simple indicator that allows decision makers to assess the current situation and act quickly.” –  KAIZEN Analytics. 'Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. Every business should have them.
  • MARKETING ACTION  |  MONDAY, JULY 21, 2014
    [Analytics] 5 Habits of Superstar Marketers
    Considering the availability of analytics tools and marketing automation software, tracking digital campaigns is relatively simple; however, you should also ensure that all sales and leads generated from offline initiatives are tagged in your marketing automation platform or your CRM. They’re put on important multifunctional teams.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Analytics] Don't Miss Out! Catch Up on This Week's Most Shared Content
    This post offers a nice little cheat sheet of web traffic terms to help you truly understand what’s what so you can interpret your website analytics correctly and make well-informed decisions about your traffic data. Read this blog post to learn all about this new analytics tool and how it can be used to optimize your Twitter strategy.
  • CRIMSON MARKETING  |  FRIDAY, JULY 18, 2014
    [Analytics] Why You Need To Master Digital Marketing [Video]
    Most organizations face challenges in digital marketing in three main areas: thinking that you’ll have a complete buyer data warehouse with your marketing analytics and data discovery information; aligning the varying departments of your organization; testing and learning from marketing intelligence. . Digital Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 18, 2014
    [Analytics] Are Millennial Marketers More Analytical?
    Then our conversation took an unexpected turn: the vendor speculated that younger marketers might be more analytical and hence more inclined to ROI measurement. digital media marketing analytics marketing performance measurement marketing ROI millennials The impact of marketing ROI, on the other hand, is often less clear.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 18, 2014
    [Analytics] Don’t Make Marketing Decisions Based on Bad Data
    Google Analytics is a powerful tool that captures leads accurately from a multitude of sources. Integrate call tracking with your web analytics for a complete picture of all your lead sources. Call Tracking Google Analytics Integrations Get the Most Out of Your Marketing Automation. Don’t Become a Victim of Bad Data.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Analytics] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    Here's one way to get started: look at time-based data to understand how leads are growing over time and where they come from, suggested Wade Tibke, senior marketing director of data analytics company Tableau Software. 'by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. Combine data streams. ” 2.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Analytics] How to Decrease Your Website's Bounce Rate [Infographic]
    Fortunately, QuickSprout has created an awesome infographic that explains why bounce rate is so important, highlights benchmark industry averages for bounce rate, and identifies a variety of changes you can make to help reduce your website’s bounce rate, which you can find in a tool like Google Analytics. analytics Check it out!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Analytics] 3 OTHER Things Your SEO Team Should Be Doing
    This means they are consistently on your site, assessing your competitors’ sites, and in Analytics, so they likely know what works and what could be improved. It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program. Brand Monitoring.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Analytics] Why Companies Don’t Market to Their Customers
    Lack of Analytics. However, even organizations that do have control over their data often lack the analytics necessary to determine the best approach to sell effectively to their customers.  This can be remedied however, given the numerous tools that are available to help with analytics for marketers today.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Analytics] Customer Lifecycle Marketing: Reporting, Part 1
    'In regards to analytics and reporting, B2B marketers tend to focus on early-funnel leads and their conversion. You can refer to external sources such as Google Analytics. That’s practical; generating enough qualified leads remains the #1 concern for many marketers and their organizations. The five stages of lifecycle marketing.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Analytics] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    Below are some of the highlights from the AMA, which will likely help answer many of your questions about inbound marketing, SEO, and analytics. 'You likely know Rand Fishkin as the cofounder of Moz. Top 10 Insights from Rand Fishkin''s Inbound.org AMA. Tweet This Quote ). Tweet This Quote ). Tweet This Quote ). Don''t be boring!".
  • CRIMSON MARKETING  |  TUESDAY, JULY 15, 2014
    [Analytics] Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]
    Cloud based predictive marketing analytics is about to change that dramatically.  In this episode of Moneyball for Marketing, Dominique Levin, CMO at AgilOne, explains why marketing analytics are crucial not only for maximum profitability but also for customer retention. She holds a MBA in Entrepreneurship from Harvard University.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Analytics] A Simple Guide to Web Traffic Terms
    Because lots of people tend to throw these various terms around all willy-nilly, I''ve compiled a nice little cheat sheet so you can truly understand what''s what, interpret your website analytics correctly, and make well-informed, data-backed decisions about your marketing. analytics Not so fast, speed racer. Pageviews/Views. Visits.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Analytics] The Future of Digital Marketing According to the Giants
    Google certainly knows this – their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online. They bought Adometry , a marketing analytics and optimization platform. 'Guest post by Clayton Wood. Google, Yahoo! Let’s have a look. Their solution?
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Analytics] New Twitter Dashboard Lets You Measure Performance of Organic Tweets
    The New Organic Tweet Analytics Dashboard. Access your dashboard by clicking Analytics >> Tweet Activity in your top navigation. You can also drill deeper into individual tweets to view a tweet''s corresponding Tweet Details page: How to Make the Most of Tweet Analytics. Social Media analytics Test it and see!
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Analytics] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor. Baidu Analytics. Baidu Analytics is a free web analysis and reporting tool for online marketers. Baidu Analytics – Tables / Graph.
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Analytics] The 3-Step Guide to Better Blogging
    Using Google Analytics, we can see which posts are the most viewed, which lets us know which topics our audience is the most excited by. 'Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Content Marketin
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Analytics] The Global State of the Mobile App and Push Notification Markets
    According to data from Flurry Analytics the time spent on apps has increased from 2013 to 2014 from 80% to 86% while conversely the time spent on the mobile web has decreased from 20% to 14%. 'by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Direct sales. Ecommerce. Timely.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 11, 2014
    [Analytics] The lay of the land – benchmarking the B2B landscape
    We need to get better at this, but thankfully it’s easier than ever to measure the performance of our tactics with great platforms like HubSpot and free analytics tools from Google and Twitter. 'The importance of benchmarks and the art of navigation. Fast forward to 2014 and the wonderful world of B2B marketing.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Analytics] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    Rather than just speak about omni-channel marketing, we will showcase our own, all-encompassing campaign tailored to the PiMA audience – and deliver real-time communication and engagement via email and social media, and display the accompanying results and analytics using our signature mi-Link data visualization product. Affinity Marketing
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Analytics] 9 Content Metrics to Keep an Eye On
    Google Analytics allows you to drill down and see the average amount of time one of your visitors spends on a certain piece of content. Google Analytics also lets you see the bounce rate for a specific page on your website. Never fear, for such benefits are certainly available with content marketing. Sales. Time on Page. Bounce Rate.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Analytics] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    And as you go through your 100 days, remember to check your analytics regularly and make appropriate adjustments to help you reach your goals. 'So, you''ve decided to become an inbound marketer. Woohoo! Okay, so where do you start? We''re here to make that transition easier for you. Ready to start this whole inbound thing? Let''s do it.
  • CRIMSON MARKETING  |  THURSDAY, JULY 10, 2014
    [Analytics] Big Data and Marketing Intelligence Help Make Better Pricing Decisions
    But you can start making better pricing decisions now by following these four steps to turn data and marketing intelligence into profits: Listen to the data and marketing analytics. 'Did you know that an average 1% price increase equals an 8.7% increase in operating profits? Automate. Build skills and confidence. Actively manage performance.
  • ENGAGE  |  THURSDAY, JULY 10, 2014
    [Analytics] 6 Things You Should Be Doing Right Now to Improve Your Website
    quick glance at Google Analytics will let you know how traffic has been over the last month or so, but are you sure you’ve crossed all of your Ts and dotted all of your Is? 'When’s the last time you checked your website’s performance? Even if your website has logged more sessions compared with the previous month, there’s more you can do.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 10, 2014
    [Analytics] Measuring that Which is Meaningful to Your Small Industrial Business
    Robert Berges Thanks to technology and digital analytical tools, we can now measure anything and everything – and see instant analysis. With a Fitbit tracker, for instance, you can track your steps, calories burned, weight loss, etc. You can measure all kinds of things with regard to your business, too. m all for measuring things. 1980).
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 10, 2014
    [Analytics] Marketing and Baseball, Too Much Data?
    And like baseball we track the numbers within the numbers, and thanks to the advent of digital advertising, and powerful analytics platforms, we have reams of data that can help us make the right decisions on what is working, and what is not. 'Baseball is synonymous with numbers. Marketing is also synonymous with numbers. General
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 10, 2014
    [Analytics] How Your Family Affects Creativity and Your Content Marketing Success
    And while there are aspects of a successful content marketing strategy that will make analytical numbers-people jump for joy, there’s no getting around the fact that creating stellar content requires creative juice. 'By Justin P. Lambert, {grow} Community Member. Standing Out vs. Fitting In. It’s uncomfortable. By Justin P.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 9, 2014
    [Analytics] B2B Marketers: Why It’s Time to Commit…
    '…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. The evidence exists. So, what are you waiting for?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Analytics] Where does Google+ fit into your B2B Marketing plans? [infographic]
    Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks 'Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Analytics] Marketing Automation: What it is and How to Know if Your Firm Needs it
    Marketing Analytics. 'What is marketing automation, and what can it do for your firm? Imagine this scenario: While on your firm’s website, a prospect is intrigued by the topic of a guide you offer and fills out a form to download it. Two days later, the prospect has opened the email but did not click the link to download the eBook.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Analytics] Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]
    'Roughly $500 billion is spent globally each year on advertising, yet less than 15% of buyers report that they trust the advertising they encounter. Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase. Who’s doing it right? Digital Marketing Podcasts
  • WRITTENT  |  WEDNESDAY, JULY 9, 2014
    [Analytics] 7 Steps to Writing a Copy That Sells
    Use all the tools at your disposal to find out, including analytics and social media polls. 'Image source. Writing effective sales copy is like holding the reader’s hand and leading them gently and firmly to the solution to their problem. Here are the seven steps to writing a copy that sells. Know what you are selling. Write about both.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Analytics] Real Marketer Stories: What Makes a Great Marketer?
    So I might be slightly biased when I say that marketers are some of the most creative, clear-headed, artistic-yet-analytic people that I know. 'Author: Maggie Jones At Marketo, we spend a lot of time around marketers — and I’m not just talking about our  own  marketing department. But my favorite thing about marketers?
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Analytics] How My Blog Homepage Redesign Increased Email Signups by 300%
    So I looked at my analytics to see which pages accounted for most of OkDork’s traffic -- it''s easiest to optimize and get more emails from highly trafficked pages. 'At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Where to even begin? Working With What I Had.
  • SYNECORE  |  TUESDAY, JULY 8, 2014
    [Analytics] 6 Principles of Influence Within Your Inbound Marketing
    'Inbound marketing is becoming more and more popular as an effective and analytical way to reach your desired audience. With that being said, it is still difficult for many executives of companies to see the benefits clearly enough to take action. would like to introduce you to Influence: Science and Practice – Fifth Edition by Robert B.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 8, 2014
    [Analytics] The Future of Big Data in Marketing Looks Bright
    Big Data is becoming less scary to the average marketing team as more companies invest in CRM systems and marketing automation and analytics to collect specific information and report on the findings in real time. Actionable Analytics. 'Big Data: the term on everybody’s lips the last few years. Don’t Be Scared of Big Data. General
  • FATHOM  |  TUESDAY, JULY 8, 2014
    [Analytics] Call-to-Action 101
    If you don’t have the internal development resources to conduct testing there are plenty of good resources that make it relatively easy to run tests, such as Optimizely, Unbounce and Google Analytics Content Experiments. Be specific. ” Stand out. Don’t be afraid to draw attention to your CTA. Easy ways to help your CTA stand out : 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 7, 2014
    [Analytics] The seven traits of an effective digital enterprise
    Organizations need to move to a cycle of continuous delivery and improvement, adopting methods such as agile development and “live beta,” supported by big data analytics, to increase the pace of innovation. 'I really enjoy the free content provided by McKinsey & Company’s Insights. Be unreasonably aspirational. Hire them anyway.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2014
    [Analytics] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    Necessary technologies include real-time analytics to select best treatments; dynamic message assembly to construct those treatments; and multi-channel routing to deliver the treatments via email, SMS, mobile apps, Web pages, social media, and display ads. 'Today''s email vendors face an interesting business challenge.
  • BIZNOLOGY  |  THURSDAY, JULY 3, 2014
    [Analytics] Has social business finally arrived?
    The early adopters from marketing are now being joined by their colleagues from other functional areas, and investments are being made in socially enabled processes, communities and social and network analytics. Social analytics – There is a push to assess and understand sentiment and behavior across networks.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Analytics] 6 Fantastic Landing Page Examples You'll Want to Copy
    Disclaimer: I don''t have access to the analytics for each of these landing pages, so I can''t tell you specifically how they convert visitors, leads, and customers -- but they follow best practices and try a few new experiments that could give you ideas for your own landing pages. Thus, this post was born. 1) Muck Rack. 2) MuleSoft.
  • E-STORM  |  WEDNESDAY, JULY 2, 2014
    [Analytics] How to Develop a Campaign Measurement Plan
    Methodology Online Marketing analytics camapaign campaign measurement digital marketing measurement measurement plan 'With the ability to track numerous points of user behavior, it is critical to create a measurement plan in order to clearly define and accurately track marketing campaign KPIs.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Analytics] How to Measure Success in Inbound Marketing
    If you’re not hitting your blog lead goals, ask your team to dig further into the analytics for a diagnosis. 'Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? Start with these questions. Overall Website. Your Blog.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Analytics] Get a Leg Up On Local Search with Call Tracking
    Only with extensive data collection, reporting, and analytics will you gain actionable insight into campaign performance and overall ROI. One common answer is with Google Analytics and Google AdWords. 'So, you want to start marketing to a local audience via search. Make It Ring. So how do you do this? It seems natural, right? Voice.
  • WRITTENT  |  WEDNESDAY, JULY 2, 2014
    [Analytics] 25 On-Page SEO Keystones to ALWAYS consider
    Analytics/Webmaster Tools. Google Analytics and Google (and Bing) Webmaster Tools can provide valuable on-page SEO and traffic insights. 'On-page SEO is a process that no serious business should ignore. Websites that follow technical best practices make it easy for search bots to find, read, and rank their content. Page Speed. Uptime.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 1, 2014
    [Analytics] The Attention Web: What B2B Marketers Need to Know
    The good news for B2B marketers is that there are now editorial analytic tools that can provide attention and engagement metrics and insights. They argued that unless companies learn to effectively capture, manage and maintain attention – both internally and in the marketplace – they will fail. Less can be more, when it comes to B2B content.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Analytics] So You Just Hired an Agency: Here's How to Start Off on the Right Foot
    Do you use analytics, social media, survey tools, ecommerce platforms, or a landing page builder? 'So, you’ve been wooed and won over by an agency. The agency has an enviable creative team. Its execution is flawless. And you generally like the people it employs. but you''ve been down this road before. 2) Make the Agency Your Customer.
  • CRIMSON MARKETING  |  MONDAY, JUNE 30, 2014
    [Analytics] Why Marketing Analytics Are Needed For Growth
    'Business leaders are armed with greater decision-making power since the development of marketing technology and analytics tools. Advanced marketing analytics “provide the ability to increase growth and marketing return on investment (MROI), [yet many] organizations seem almost paralyzed by the choices on offer.” .
  • FATHOM  |  MONDAY, JUNE 30, 2014
    [Analytics] Content Strategy, ROI & Staffing: Is Your Marketing Job Secure?
    When content marketing is as popular and prized as it is (and given the sophistication of Web analytics), the value should be transparent and easily determined. 'A recent report from The Creative Group shows 73% of U.S. Alternative plans for the 2nd half of 2014 include: 12%: Expand staff. 12%: Freeze hiring. 3%: Reduce staff.
  • CLIENT BRIDGE  |  MONDAY, JUNE 30, 2014
    [Analytics] The Importance of Setting Up Closed-Loop Reporting
    The reporting system consists of two main components: marketing software, for lead generation and advanced analytics, and a CRM (customer relationship management) system, to track and measure sales activities. This enables you to develop reports showing close rates and new customers from leads generated through marketing. Leads per channel.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Analytics] High Marketing IQ: Learn From Today and Optimize Tomorrow
    For example, Google Analytics can provide reports on website activity and PPC performance, while voice-based marketing automation tools can track all phone leads from various initiatives. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. No more!
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Analytics] High Marketing IQ: Learn From Today and Optimize Tomorrow
    For example, Google Analytics can provide reports on website activity and PPC performance, while voice-based marketing automation tools can track all phone leads from various initiatives. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. No more!
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Analytics] High Marketing IQ: Learn From Today and Optimize Tomorrow
    For example, Google Analytics can provide reports on website activity and PPC performance, while voice-based marketing automation tools can track all phone leads from various initiatives. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. No more!
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Analytics] This Is Your Brain on Viral Content: What Psychology Says You'll Click On
    Dive into your analytics to understand the concepts that are already resonating with your target audience. 'In a given day, we send 400 million tweets , upload 144,000 hours of YouTube video, and publish 4.75 billion pieces of content on Facebook. Psychological Theories That Can Help Improve Your Marketing. 1) Synaptic Play. Gas Pump Karaoke.
  • MARKETING ACTION  |  MONDAY, JUNE 30, 2014
    [Analytics] Terry Forsey Consulting Builds Business with Marketing Automation
    We used to have disjointed tools for email marketing, analytics, CRM, social, and the website,” said Terry Forsey, Managing Director of Terry Forsey Consulting. No analytics, no reporting, barely fit for purpose.”. 'Editor’s note: We love success stories, especially those involving marketing automation. said Terry. Agency
  • SYNECORE  |  SATURDAY, JUNE 28, 2014
    [Analytics] The 9 Website Performance Metrics That Matter
    By measuring your website performance metrics and refining your website based on those analytics. 'When it comes to marketing your business online, simply having a website isn''t enough to make your brand successful. You need a website that actually works at attracting and converting new customers. But how do you ensure this? Repeat Visitors.
  • HINGE MARKETING  |  FRIDAY, JUNE 27, 2014
    [Analytics] Beginners’ Techniques for Email Marketing
    You can conduct keyword research to find search terms and topics of interest to your audience, or see which topics perform well on your existing platforms by looking at social media and Google Analytics. Whatever action users take, it should encourage further engagement – and make sure that you can measure its success through analytics.
  • LEADERSHIP  |  THURSDAY, JUNE 26, 2014
    [Analytics] CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES
    His Twitter handle describes him as a performance management enthusiast, sports analytics aficionado and three times CEO. We are fortunate; we have Big Data, we have Predictive Analytics, we have Customer Experience Optimization (CXO) tools. Reigning world champions, Spain have had to bow out of the tournament already.
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