Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company. 'by contributor | Tweet this. It’s heated, confrontational, and many times happens in front of your peers or executives. No one wins. Everyone loses. Not the marketing system.

customer data integration predictive analytics marketing automation marketing systems customer data management customer data platform 'You may have noticed that I''ve been uncharacteristically aggressive in promoting the Customer Data Platform concept. So it''s worth several shoves to get the ball rolling. You can download it here.

You’ll also see them in Google Analytics as you review campaigns and traffic sources.  Marketing Automation Web Analytics campaign tracking crm Salesforce.com utm 'We wanted to share the details  on a new report we’ve just added to LoopFuse – the “UTM Source” campaign report.  Enjoy!

Four Foundational Elements of Marketing Analytics Success. Mark Emon of Marketing Profs advises that incorporating marketing analytics is vital in a time when "most marketing organizations are drowning in data and starving for information." 'Online content in the sales and marketing industries is dynamic and constantly changing. false.

As a result, more marketers will start to measure the ROI of their blogging efforts using closed-loop analytics -- to understand their blog''s impact on lead generation and customer acquisition and tie their business blogging efforts to the bottom line. 'Lately, the whole marketing community is abuzz about content. And rightfully so.

Analytics Social Networks 'There’s a great article over on Duct Tape Marketing today about metrics to use to determine success on Facebook: Feeling a bit lost with your Facebook Page insights? – The 6 Metrics That Determine Your Success On Facebook by Emeric Ernoult Image via CrunchBase These are good metrics to understand.

They have built analytic models for everything from list sources to which message or pricing works with which target segment. 'Quaero works with many media and publishing clients. These two related industries may look very similar, but they face diametrically opposite challenges.  . Some believe that it is the best way to learn to swim.

As marketers, we are rapidly evolving and taking advantage of new technology and ideas for social media, analytics, and email.  'Author: Heidi Bullock As a marketer, you know the drill. Your VP of Marketing drops by your desk.  There is a board meeting next week and she needs your spending forecast for next quarter.  You say, “Sure!

track analytics for your blog. produce blogs regularly. You''ll have to define exactly what the word ''regularly'' means to you. For Hubspot it means 5 - 7 orginal blogs each day. That''s extraordinary, and very few companies can produce that level of content. For us, ''regularly'' used to mean 3 blogs a week, it now means 3 blogs a day.

For example, I''m in about 40 groups related to content marketing, SEO, and marketing analytics. develop a personal profile and build it out. In other words, make sure that your personal profile has all the necessary elements. LinkedIn will tell you how complete your profile is. It should be 90% complete or more. You can add daily updates.

Even more to the point, Google *is* tracking this stuff through Google Analytics. Take a look at your Google Analytics social dashboard. This next screen shot is a listing of my own social analytics showing the traffic coming from the various sites in which I participate — including the blog commenting social tool, Disqus.

That is, it attaches a marketer-friendly interface for data access and analytics to an externally-built customer database. The vendor has recently added a Business Intelligence module, using Quiterian (recently purchased by Actuate and renamed BIRT Analytics) which provides ad hoc analytics and visualization. market.

All our attention on analytics and metrics, writes Redick, “certainly make[s] our profession more efficient. 'Do you like surprises? Well, here’s a good one for you: A recent article by Scott Redick in the Harvard Business Review suggests that the element of surprise is the most powerful marketing tool of all. Surprise spikes emotions.

If your email marketing client and web analytics are integrated into your social media monitoring tool , you could look into your contact’s past history with your company to better identify what their biggest challenges and interests are, and target your message toward them accordingly. of salespeople. said they had used social media to sell.

The marketing team spent a lot of time juggling multiple vendors for email, landing pages, analytics, and forms, and was stuck with cumbersome, manual reporting. 'Yes, I know an 800% year-over-year increase in revenue sounds too good to be true. Propelics is a leader in creating mobile strategies and world-class apps for the enterprise.

But only a bit more than one out of three use data analytics that predict buying behavior, make strategic recommendations, drive innovation, or impact customer acquisition, retention or growth. 'Most Marketers Measure Marketing Activity and Not Business Outcomes – Marketing Metrics are not working – a study finds. A – 27%.

Referral Traffic : Dive into your marketing analytics to see which sites are sending you traffic. If someone straight up copies your content and pastes it on his or her site, this is a really easy way to be notified -- no analytics necessary. Then the anger sets in. Not cool. In the free version, you can only see the top 10 results.

Ultimately, I believe the combination of the Internet of Things along with social, web and analytics “Big Data” will allow the truly social business of the future to gain feedback and insights into our buyers unlike never before. 'Talk about Big Data! And that number is projected to rise to 50 Billion connected devices by 2020.

This company sells marketing analytics tools to other businesses. 'One of the most valuable metrics LogMyCalls provides is the percentage of total calls per campaign, source, etc. that are unanswered. We even keep track of who these callers are so our clients can call them back. It is a useful tool. How is that possible? An Anecdote. Period.

Forget about on-site analytics; you’re not even sure anyone is visiting your site. Absent Analytics – In an age characterized by the proliferation of measureable consumer data, having a business website without some form of analytics is tantamount to lobotomizing your sales and marketing efforts. Social share buttons?

How many of you are looking at your Google Analytics and wondering who those people are? 'The number and variety of tools marketers have to reach potential prospects has grown exponentially, and many of them work exceedingly well. That’s the good news. But on the flip side… How do you use these tools so they augment each other?

140) 46% of marketers use Google Analytics’ free reporting. 'I love reading great writing, which is what we aim to deliver consistently on this blog. But sometimes you''re just looking for a compelling piece of data to plug into a presentation or support a point you''re making in your writing. The Industry Reach of Inbound Marketing. 95) U.S.

Analytics (measuring marketing effectiveness). Marketing Efficiency analytics Conversion defining the modern marketer engagement marketing technology modern marketer scorecard modern marketing modern marketing essentials targeting 'by Eloqua | Tweet this Marketers are operating in an ever-evolving classroom.

Social media and Google Analytics integration. GetResponse also includes powerful autoresponder capability, custom landing page and form builders, a strong spam checker, and in-depth reporting and analytics to help you make the most of your email marketing campaigns. Social media and Google Analytics integration. Mailchimp.

'There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.  Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports? Beginner’s Guide to Google Analytics: What to Track by Search Engine Watch.

Best of all, because our marketing analytics software gives me an opportunity to see exactly where they’ve been on our site, I feel a familiarity with the consumer as well. Analytics is the Key. Here are the benefits I outlined for Ben…. There’s a Way to Limit COLD CALLS!? Turning Sales People from Pushers to Teachers and Consultants.

Call tracking is now a sophisticated tool marketers use to gather in-depth analytics about their campaigns. 'Lately some local marketing folks have been claiming that call tracking harms SEO. We have to assume these folks are well-intentioned and intelligent. We''ve written several blogs about call tracking and SEO. haven''t. Of course not.

This dynamic Javascript technology is used by hundreds of thousands of businesses across the country to gather call analytics. There are exciting new ways to gather call analytics. For example, via our new Conversation Analytics technology, marketers can gather much of the information they need, from the call content itself.

Does he have ANY statistics, case studies, reports, analytics, diorama, or posterboard drawing to back up these claims??? 'Over the past few weeks, we’ve noticed more and more articles being written about Call Tracking and Local Search. Let’s look at a recent article by Mike Blumenthal, titled “A Guide to Call Tracking and Local Search”.

SmartForms also work in sync with other integrated demand generation improvement solutions in the ReachForce Connected Marketing Data Cloud, and bundled pricing with data cleansing, integrated data appending, automated merge and deduplication and predictive analytics may also factor in as considerations and adjustment. Lead Scoring

That''s why we''re excited about Conversation Analytics from LogMyCalls. 'Google''s biggest event of the year is this week and they announced changes from everything to Google+ and Hangouts to Google Glass and search. Another big announcement is that Google will make its Google Now service available on desktop. They know you''ll need it.

Why It’s Good : The Oracle Business Analytics page   (ranked #9, yes there are 3 B2B pages in the top 10!) Its  Business Intelligence page   has 1,600 likes, focusing on big data analytics for companies. 'Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. Enjoy! Honeywell.

If you set up goals within Google Analytics, Google will start tracking social media activity for these goals.  If you go to the traffic sources section of Google Analytics, select all traffic and then select the relevant goal you can view the conversion rate across any channel. 'By Ian Cleary, {grow} Contributing Columnist. percent.

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. If the $42.3 But online is a big place. So where to even start if you haven’t yet…started? One word: data.

Why on Earth would these companies use an award-winning marketing analytics and call tracking solution to help them with sales training? 'Did you know that a substantial portion of our clients are sales training companies? These range from one man band sales trainers to some of the biggest training companies in the world. They just don''t.

One of the incredible data points that Conversation Analytics extracts from phone calls is a Sales Readiness indicator. Based on the words said during the call itself, LogMyCalls Conversation Analytics can actually determine how high quality the lead is. 'Marketing is no longer art, it is science. More CEOs are demanding more data.

Analytics Marketing News & Notes 'Cloud services and software as a service are flourishing. IT departments are freed from having to support hardware and software infrastructure, and users get the latest software updates. But the backend of these types of services is the data that they are able to collect. Time will tell.

You are capable (obviously) and have setup key processes including lifecycle, scoring, marketing activities, and analytics. 'Author: Rajiv Kapoor Change of focus. Once clients of mine get their marketing automation platform in place their entire focus changes. Now, let’s say you are the client. So what are the variables? Product quality = E.

Finally, she takes a quick look at Pinterest’s newly introduced native analytics and how they can be used as a launch point to better understand what our customers are looking for from our brands. 'Photo credit: Wikipedia. Been following all the hype about Pinterest but not quite sure how it applies to your business?

In addition to the relative ease of developing short-form content, marketers can also leverage the analytics from that content to inform future efforts, replacing guesswork about what appeals to each of their personas with real data about what resonates with prospects -- which can ultimately be used to improve their marketing programs.

Even though LogMyCalls claims that advanced call tracking, aka Conversation Analytics, originated with them. We believe that L ogMyCalls Conversation Analytics --the functionality that won them the Amazon Web Services (AWS) Global Startup Challenge --was actually invented by Tony Stark. 1) Ironman uses speech analytics a lot.

'If you’re a recruiter who thinks Web analytics are solely the domain of the marketing or IT department, you’re missing a chance to spend your budget more wisely and improve your ads and your own website. ZoomInsights article introduces recruiters to the world of Web analytics and the kinds of useful information that are available.

High growth firms also use email marketing and web analytics more often in their marketing. SEO and web analytics were among the techniques experts use most and rated the most effective, with blogging and usability testing not far behind. However, these services aren''t often the focus of guidance for effective marketing.

However, briefly disclose how you reached your results, whether it was through Google Analytics, Salesforce reports, or another method. 'Your company’s best advocates aren’t in your marketing department; they’re your current customers. Here are some ways to write stories that convert: 1. Avoid Jargon. Be Objective. Incorporate Quotations.

Social analytics to show what % of social conversations include mention of your brand. Insights from your Website analytics will help you understand which keywords and referring domains drive conversions. 'Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical.

'Due to the wealth of real-time analytical information now available through today’s software, being a marketing director is much like being a bookkeeper during horse racing season; jubilation can shift to humiliation pretty darn quickly. Take a step back and review your analytics in order to identify what’s working and what isn’t.

'In the midst of our fast growth and the development of our private Beta Conversation Analytics functionality, we still find the time to enhance our current call tracking offerings! We''re awesome like that. We don''t screw around. On Friday we pushed a bunch of new code that improves several key features and functionality within LogMyCalls.

Does your software update analytics in less than 30 seconds? 'Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Right now the marketing automation industry couldn''t be hotter.

Conversation Analytics: The New Frontier in Call Tracking and Call Analytics. But, we are also in private Beta for a tool called Conversation Analytics. Every marketer will want call tracking + conversation analytics. 'Do you remember this video? Chances are you''ve seen it. It has over 22 million views on YouTube.

Unlike Google, which makes measurement and analytics as transparent as possible. 'Image via CrunchBase What is Facebook’s future? It seems to me, like it does to Derek Brown, that perhaps it’s stumbling slightly. The seeming failure of Facebook Home isn’t making the future look any rosier. Where its its quantum leap forward?

'[Posted by Christophe Kuhner, Senior Product Manager, Neolane] Last year, Forbes published an article on marketing analytics called “Using Marketing Analytics: I Do, Therefore, I Think.” Marketing Analytics Christophe Kuhner Posts However, when [.].

Furthermore, analytics have played an increasing role in driving strategy, communications and messaging. 'In the aftermath of the Sirius Decisions Summit 2013 , here is a round-up of the current state of B2B marketing and the factors driving the future of B2B marketing. Content Marketing. 176ytlu @ siriusdecisions. Meryl K. kWdqh. sdsummit.

'Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes

Content marketing Content marketing strategy Content metrics & analytics Integrated marketing Marketing automation 'One of the purposes of marketing is to generate incremental sales, revenue and profits. There are many ways to achieve that. And that goes for content marketing as well. The fact that [.]

Marketers have data and analytics available THAT THEY ARE NOT USING. Study after study after study indicates that marketers are not using the ROI data and analytics at their disposal. 'Your mother taught you a great number of wonderful things. I''ve not met your mother, but I''m sure she''s a wonderful person. 1) Tell the truth.

In honor of them, we’ve created our own chain of events to show what happens when you don’t measure marketing analytics, use call tracking, or prove return on advertising spend. Corporate marketers: When you don’t track your marketing analytics, you approach marketing with a shotgun. Track your marketing analytics.

This way, in analytics like Google’s, you can understand where visits to the content started , how it was delivered, date sent, source of new visits, how many of them convert to leads or customers. If you use Google analytics, become adept in creating and using Advanced Segments. If you aren’t having fun, you’re not doing it right.

About the Author: Vida Tamoshunas is the Vice President of Marketing Analytics at  SIGMA Marketing Insights. Get the new How To Guide from SIGMA: “4 Steps to Driving Smarter Sales with Analytics” Business-to-Business Marketing Data Management Sales Enablement Sheena S. What information is critical versus ‘nice to have’?

Marketing Analytics Neolane News & Resources Erin Collins Posts '[Posted by Erin Collins, Field Marketing & Events Specialist, Neolane, Inc.] Vittal addressed the fact that the increased availability of smartphones [.].

Google Analytics provides a depth of knowledge about who’s visiting your website, how they got there (by keyword, referring site, etc), how much time they spend and so much more. 'Do you know who your target market is? We mean, really know? And, we’re not talking about, “I sell dresses, so my target market is women.” Website?

lack of campaign ROI reporting is generally associated with a lack of “closed-loop reporting,” which connects Web analytics to CRM systems in order to show leads and customers generated from website visitors. Marketing Automation/Email Marketing CRM marketing return roi Wanamaker

Gathering a stack of coupons brought in by consumers doesn''t qualify as marketing analytics. 'That''s a really good question. There is no rational reason why anyone would spend a dime, a dollar, or a penny on direct mail and then fail to use a call tracking number on the direct mail pieces themselves. Period. Can you say optimization?!

Alison Shaffer, director of marketing operations and analytics at Dell, stressed that email is a good way to collect behavioral data, and that combining email with a strong online presence can shorten the buying cycle. 'In the last twenty years, email’s become a well established, stalwart marketing channel with dependable ROI. Just sayin’.).

He identifies “culture, connections, participation and analytics” as the main drivers of an effective social business. 'In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. What is a Social Business? Makes sense, right? It’s about change management.

Recently, Pinterest released free analytics for business accounts. Why is this important

An extensive collection of recent B2B statistics and market data, this report focuses on areas such as Demand Generation, Marketing Automation , analytics, and related digital media.  . The freebies…. The Digital Marketing Evolution in B2B Marketing. Research conducted by the Marketing Leadership Council in partnership with Google.

Marketers know where to get their online marketing analytics. But, more importantly perhaps, advanced call tracking uses Conversation Analytics to track what happens during the call. 'No one likes a big hole. No one. If you have a big hole in your yard, you try to fill it. If you have a big hole in your tire, your tire goes flat.

Today measurement and analytics are as much a part of marketing as creative and strategy.   '[Posted by Francois Laxalt, Director of Product Marketing, Neolane, Inc.] Online channels deliver a wealth of quantitative information that can be used for ongoing optimization.  Marketing Performance Management Francois Laxalt Posts

My One Piece of Advice: Check out the social media analytics in HubSpot before you get started, just as a starting point. 'On December 19th, 2012, HubSpot held its annual charity auction during which HubSpotters offer up skills, items, and assets others might want to pay money for. As HubSpot’s social media manager, I was a little uh. Oh boy.

Email Programming Tips and Tricks: Below are some tips and tricks for coding emails taken from the infographic that Litmus , a leader in email testing and analytics, created for debugging common problems. 'If you’ve ever developed an email before, you know that the coding doesn’t stop when your design looks good in the browser.

Always interesting as a millennial to hear how brands are marketing to my generation & how analytics play into great campaigns #whatsnextdc. 'I recently had the privilege of attending the What’s Next DC Marketing and Communications Conference at The Hamilton Live. ” #whatsnextdc. Frank Gullo (@frankgullo) May 6, 2013.

Marketing Analytics Neolane News & Resources Jenn Minko Blog Posts '[Posted by Jennifer Minko, Sr. Manager, Field Marketing, Neolane, Inc.] In March, Donald Hinman, Ph.D., This webinar focused on helping marketers to better understand and [.].

At the same time, pressure to deliver results made businesses put all of their focus on driving a large numbers of clicks and activity -- analytics that may look good on a chart but are short-sighted when it comes to measuring true social impact. 'The first time I ever tweeted about a company and got a tailored response felt like serendipity.

Some of these metrics, in fact, can only be gathered with LogMyCalls Conversation Analytics. LogMyCalls Conversation Analytics (which is in private Beta) can track that. LogMyCalls Conversation Analytics actually tracks what happens on the call itself. Call tracking measures critically important, deep marketing metrics.

Google Analytics should become your best friend. 'We''ve received a fair amount of publicity recently for our 150 blog posts in 50 days content marketing effort. And we''ve since received a lot of requests from companies asking that we advise them on their own content marketing efforts. We can help you with that! 1) Set Goals. By how much?

Measure Results: With Google Analytics or the assistance of your marketing automation software, monitor how many referral visits you received from the guest post. 'There are few shortcuts to great SEO in the post-Panda update era. Or can it? Not fully convinced that a high search ranking matters? SEO leads have a 14.6% close rate. What Now?

Sales executives can use call recording and calls scoring to gather sales analytics. You don''t have to spend additional time wading through another analytics tool to get the call data you need. 'Mankind has a fairly high number of problems right now. Call tracking won''t solve most of them. It won''t cure a disease. Problem.

Whatever answer you give to this question will likely hinge on analytics. In this blog I will argue that the limitations of your analytics tooling should not influence your marketing investments. 'Most of you are aware of the marketing funnel, which describes the different phases in the buyer’s journey. But it need not be so.

They love our innovative features like Conversation Analytics and Webhooks. 'Most companies don''t give you an all-access pass behind the scenes like LogMyCalls does on Blog.LogMyCalls. Yesterday we shared specific things we''ve learned in the 12 months since we launched our product. Sound a little crazy? It is. We''re a little crazy.

Multi-channel analytics reporting can greatly assist you in this area and help you to start converting your leads. ” How do we stay on top of our customers’ needs, expectations and preferences? But how is this actually done? 2 Customize Multi-Channel Reporting. 3 Integrate for Advanced Attribution Modeling.

Ad tracking via web analytics and call analytics can give you data you weren''t even anticipating. The truly frightening thing about ad tracking via web analytics and call analytics is that it will tell you things you didn''t know you didn''t know. 'Marketing is actually quite scary. You don''t know what you don''t know.

Leverage analytics wisely. We have access to a wealth of analytics information with advances in marketing technology and it’s important that marketers actually take some time to use that information to change their tactics accordingly – otherwise what’s the point? Buyers have changed forever, and marketers need to adapt.

Offer 3 call tracking numbers and analytics access for every $500 spent with you (or whatever). Clients will LOVE the analytics once they start using them. 'Nighttime in your childhood home. You''re 9 years old. You''re in bed. You should be enjoying a restful slumber. Instead you are wide awake. Now you''re absolutely horrified.

talk about optimization, we’re talking about an analytical and mathematical function – a. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Optimization Workflow. Market. Brands.

'Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.

But now with Conversation Analytics in Beta. 'We launched LogMyCalls one year ago this month. It was a huge day for our company, the culmination of much work, and beginning of an incredible 12 months. We''ve learned A LOT. Today we''re going to write three blogs that discuss the lessons we''ve learned by launching a brand new SaaS product.

'[Posted by Christophe Kuhner, Senior Product Manager, Neolane] In a previous post “A 3-Step Approach to Marketing Analytics” we outlined a simple methodology for the application of measurement and analytics in marketing.  Marketing Analytics Christophe Kuhner Posts This post explores step [.].

Marketers use data from analytics programs to track clicks and what content is appealing to which users. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Erica Bell , Marketing Management writer for business resource site Business.com. Don’t let your business become a victim to the clash of the department titans.

We won a slew of awards, have more than 1000 accounts, and have been written about in places like Forbes and the Google Analytics Blog. So, we''re now a company that does call tracking, but focuses on conversation analytics. What Is ''Conversation Analytics''? We were right. So what does the future hold for LogMyCalls?

Consider an occasional longer analytical post that really takes a point of view. 'Many B2B marketers are still trying to figure out social media for their companies. Years of product marketing driven writing, or content as we now call it, has honed their skills on features-based marketing. Start by making it remarkable! Or captivating.

Later, expand to tasks that involve other departments: lead scoring, sales integration, and revenue analytics. 'Imagine a wall. Your business is on one side and a pot of gold is on the other. The gold is the higher profits you can earn with a marketing automation system; the wall is the work to get started. This is a mistake. Measure results.

On the other hand, a call tracking number can provide you call data, conversation analytics, close rate data, conversion rate data, marketing ROI information, agent sales performance data, and a host of other information. 4) Track Conversions via Conversation Analytics. Read about Conversation Analytics here. That''s fine.

This could be an analytics dashboard, a marketing automation solution, an SMS tool, a CRM, an ecommerce platform, an email marketing tool, or anything else you can think of. 1) Conversation Analytics. We''re in Beta for Conversation Analytics right now. 'There are a lot of good call tracking companies out there. This wasn''t us.

Regardless of content, only a small number of professional service firms proactively work to expand their newsletter’s reach, to maintain an adequate CRM capability, or to properly leverage readership analytics from open and click-thru rates, if their newsletter is delivered online. MYTH #1:        Your B2B Firm Needs a Client Newsletter.

Make sure to check out these other YouTube resources to help you get the most out of your channel: Tracking and Analytics. YouTube Analytics: Key Metrics for Tracking and Reporting. Brainshark vs. YouTube Analytics: What’s the Difference? Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. April 29, 2013 10:06 AM.

For example, LogMyCalls is soon to launch a service called Conversation Analytics. Conversation Analytics allows our system to hear what is going on in a phone conversation, without having a person actually listening to the phone call. Algorithms and indicators and speech analytics make all of this possible. Web 2.0” Web 2.0

My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. 'How’s Your Appetite for Vertical Marketing? We don’t have a lot of time. Uh-oh. Are you?

With any marketing campaign, any tweet links should be tagged for analytics, and be able to measure conversions, cost-per-conversion, and ROI.  'Twitter recently launched a keyword targeting option for Twitter Ads.  It’s like Google AdWords-like targeting for Twitter.  Below is a video of how it works. click bottom right to enlarge).  .  .

Develop possible scenarios across channels they frequent and determine how best to connect the dots (your website analytics can help with this, so can social media monitoring). 'Many B2B companies think that their website must serve every type of customer they have—every flavor of persona. Why not? CXOs are: Too busy. Stop right there.

Right now there are not enough analytics people — it’s going to be the hottest job skill in the near future (good to hear!). 'I had the pleasure and honor to be invited to the Executive Technology Leadership Forum which was organized by the Michigan Council of Women in Technology. Listening to the 4 women was intriguing.