• CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 5, 2016
    [Analytics] Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
    Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. None of that matters, according to Engagio ’s Jon Miller, because ABM is dead. But I digress.
  • CONTENTLY  |  THURSDAY, MAY 5, 2016
    [Analytics] Study: No One Uses Facebook Reactions
    According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network. Unmetric, another analytics company,  found  that 93 percent of Reactions were likes. If any emoji could represent Facebook right now, it would be.
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Analytics] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. Companies such as Lenovo, Honeywell, LinkedIn, Cision, BMC Software and Citibank rely on Vidyard for their video marketing and analytics needs. About Vidyard. Media Contact: Brad Hem.
  • OPENTOPIC  |  THURSDAY, MAY 5, 2016
    [Analytics] Level Up Your Web Analytics with Customer Data
    Opentopic blog >> blog.kissmetrics.com Analytics has become synonymous with data-driven marketing. Web analytics includes unique sessions, average session lengths, bounce rates, and other aggregate. Marketing ROI undefined
  • 6SENSE  |  THURSDAY, MAY 5, 2016
    [Analytics] How HP Uses 6sense to Find Customers in Active Buying Cycles
    As the Vice President and Global Head of Marketing Analytics for HP, Kevin Bolden is always looking for that extra edge that data-driven insights can offer his marketing and sales teams. For years, HP has used internal data and competitive research to identify accounts with a high likelihood of making a purchasing decision. Time-to-value.
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Analytics] What happened in Vegas? My 8 Takeaways from Oracle’s MME
    As a data-minded marketer, Deltek ’s presentation “Analytics You Didn’t Know You Had: How to Connect All Your Data’s Dots” resonated with me. It illustrated four areas to focus on: 1) data management and integration; 2) targeting and personalization; 3) open extendibility; and 4) analytics and optimization. 7.  B2C Rollouts.
  • INFER  |  THURSDAY, MAY 5, 2016
    [Analytics] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    As a result, customers like Avalara, Host Analytics, New Relic, Social Tables and UserVoice are uncovering new growth and expansion opportunities, resulting in revenue increases upwards of 15 percent. Press Release:  New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 5, 2016
    [Analytics] How Marketers are Rethinking the Content Generation Process [Interview]
    Finally, the general lack of understanding about analytics and using audience data to guide your efforts was pretty disturbing. Recently, the “2016 Content Report” from Rundown uncovered that just 28 percent of content ideas developed by marketers are actually backed by data and research. Marketing needs to sell things.
  • LEAD LIAISON  |  THURSDAY, MAY 5, 2016
    [Analytics] Video Marketing: Your Key to Converting More Visitors
    With Wistia as the hosting service, you can benefit from lead conversion tools and analytics—tools that are not available with Vimeo or YouTube. All marketers know about email marketing, direct mail, etc. But, what about video marketing  for converting more visitors? Ask us too! We’ve done video marketing on a budget. But buyer beware.
  • CONTENTLY  |  WEDNESDAY, MAY 4, 2016
    [Analytics] Marketing’s Uneasy Relationship Between Research and Creativity
    The current state of data and analytics gives advertisers more power than ever. In a world full of analytics, we have started to rely so heavily on what’s measurable that we may be losing sight of what’s meaningful. Today’s marketers can collect data on almost everything. Research is comforting. Media data Featured
  • BIZIBLE  |  WEDNESDAY, MAY 4, 2016
    [Analytics] What Tomorrow's Marketers should Watch for at Marketo Summit 2016
    For example, you’ll find marketing attribution technology and mobile analytics vendors. Data, analytics, and granular tracking will become a necessity for revenue-focused marketing teams. Thousands of attendees are eagerly anticipating a trip to Vegas for Marketo Summit 2016. click to view larger).
  • LATTICE  |  WEDNESDAY, MAY 4, 2016
    [Analytics] Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust?
    account-based marketing intent data predictive analyticsIntent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of it available than ever before. Intent data provides an indicator of a company’s willingness to engage with you. Why is that? appeared first on Lattice Engines.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 4, 2016
    [Analytics] Audio Content Made Easy: Fantastic Apps for Podcasting
    If you want a service that’s tried and true, with helpful analytics, Libsyn’s been around since I first started podcasting back in 2005. By Kerry Gorgone, {grow} Contributing Columnist. By now, you probably know you should be podcasting. These days, you don’t even need a computer (strictly speaking). To ensure success, plan ahead.
  • ACT-ON  |  WEDNESDAY, MAY 4, 2016
    [Analytics] CMO Interview: An Inside Look at Marketing Trends
    started in web analytics, I was in email marketing, and now I’m in the marketing automation space. With the end of Q, some of the madness around here died down (temporarily). We tracked down our CMO, Kevin Bobowski, to pick his brain about current marketing trends, allocating resources for the perfect balance, and the future of marketing.
  • ACT-ON B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] Rethink Marketing
    With more emphasis on tracking, analytics, and reporting, marketers are more focused than ever on tying all marketing. focused on data and analytics than ever – including tying marketing. Copyright © 2016 | Act-On Software www.Act-On.com RETHINK. for more than a decade. marketing leaders, while on the other hand, failing to make your.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] The Integrated Marketing Analytics Guidebook
    Learn how to build a marketing analytics framework and show marketing ROI with this integrated guidebook
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] How Predictive Marketing Analytics Boosts B2B Business Performance
    Predictive marketing is on 89% of B2B Marketers' roadmaps. Is it on yours
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] 2015 State of Analytics
    Download the 2015 State of Analytics report now to see how the role of analytics is impacting every facet of business operations in 2015 and beyond
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] Digital Metrics Playbook: Measuring your Online Branding Strategies
    This book will change the mental model you bring to the analytics game, teach you to do more with data and help you create a data-driven organization
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] The Definitive Guide to Marketing Metrics and Marketing Analytics
    Shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] A Guide to Pinterest's New Business Accounts
    Recently, Pinterest released free analytics for business accounts. Why is this important
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • MADISONLOGIC B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] Improving ROI with Marketing Optimization
    talk about optimization, we’re talking about an analytical and mathematical function – a. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] Start engaging from the first click in the Customer Journey
    constant dialog with our customer base to deepen relationships and loyalty.” VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Analytics can probe right down to the. analytics to help prioritize leads who are spending more time with your content. • For sales enablement: Detailed presentations on your technology and product features can help a. And advanced analytics. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Analytics] Closing the Loop on Social Leads
    Make sure your marketing analytics tool includes information about new leads generated from social. note on analytics: Using social analytics tools is particularly important for gathering lead generation. Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social. business.
  • LATTICE  |  TUESDAY, MAY 3, 2016
    [Analytics] Now Available On the AppExchange!
    With the newest version of Lattice Buyer Insights, Salesforce customers can now transform their selling efforts by accessing the power of predictive analytics and data in an enterprise-ready way right within the Sales Cloud. Speed up call prep:  Buyer Insights makes sales reps more productive by providing a pre-built call plan.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Analytics] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    During the preliminary analysis of a recent prospect’s Google Analytics profile, we were initially puzzled when we realized year over year organic traffic performance was up significantly. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Analytics] Why Your Content Marketing Strategy Should Include Long-Form Content
    Google Analytics provides only a few metrics to do that: sessions, new sessions, bounce rate, goal conversion rate, and goal value. Social reach is built into Skyword Analytics. We all remember the time not long ago when short-form content ruled. As you can tell, the longer the article, the higher it was ranked. Fall Back by Complex.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Analytics] Digital Does Not Mean "Just Build a Website"
    You can use Google Analytics to measure bounce rate if you are not doing so already. The New York Times (NYT) publishes over 300 pieces of content every day and uses advanced analytical techniques to make personal recommendations. The problem is not that content creators cannot make money in digital. Data support this. Media
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Analytics] The 12 Best Competitive Intelligence and Benchmarking Tools
    There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. very good spying tool where you can see your competitors website analytics.” ” — RazorSocial (Social Media Analytics). RazorSocial (Social Media Analytics). Google Review Count: 400,000. Siasat.
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Analytics] 6 Tips for Writing an Effective B2B Lead Building Email
    Creating emails to generate business leads involves a lot of trial and error, and will require a great deal of A/B testing and a careful eye on your analytics, but don’t get discouraged. Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. You’re hit with an opt-out request. Know your audience.
  • LATTICE  |  MONDAY, MAY 2, 2016
    [Analytics] Marketing Nerds Take Over MME16
    One of the panels that helped attendees understand how to put ABM into action w as a ‘best practices’ session where panelists discussed how predictive analytics solutions are a key technology building block for successful ABM programs. Like other conferences this year, a lot of the attention went to Account-Based Marketing.
  • INFER  |  MONDAY, MAY 2, 2016
    [Analytics] DIY Predictive Modeling – Pitfalls and Opportunities
    As predictive analytics comes of age, we’re hearing a lot about data science methodologies like machine learning and data modeling. Originally published on Business 2 Community. Until recently, these complex techniques were only employed by a relatively small group of data scientists. How will we gain trust for the model?
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Analytics] Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps
    The platform’s capabilities include responsive design, pre-built templates, workflow, analytics, a digital asset library, user permissions, and simple API-based integration with marketing automation platforms and other technologies. FOR IMMEDIATE RELEASE. Click here to read more details on SnapApp Spring 2016 release. About SnapApp.
  • BIZNOLOGY  |  MONDAY, MAY 2, 2016
    [Analytics] Marketers are human beings, and human beings need data
    They are more creative than analytical, in many cases, and they tend to make connections based on their experience, rather than data. Human beings are wired to make connections from birth using intuition. Usually that is a good thing. But we are entering an era when marketers need to stop using their intuition and start using data.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Analytics] 11 Helpful Resources for Improving Your Business Skills
    Email Marketing Certification: An advanced email marketing course that'll teach you how lifecycle marketing, segmentation, email design, deliverability, analytics, and optimization come together to create an email marketing strategy that grows your business, and your career. Business" is quite a versatile topic with many components. Rossotti.
  • CONTENT STANDARD  |  SATURDAY, APRIL 30, 2016
    [Analytics] How to Deal with Direct Traffic Source Data in Your Content Analytics
    So when you start seeing an increase in untraceable referral traffic from unknown sources, it can be extremely frustrating for your entire analytics team; it can essentially make an important source of data obsolete. As a result, this will skew content analytics. Has a link be sent around a private community?
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Analytics] How #Business Leaders Can Avoid Being Uberized #Marketing #IBMAmplify
    And finally, how can organizations unlock these tools to be more flexible, analytical and social? Originally posted on IBM Social Business Spotlight Blog  – April 25, 2016 Written by: Cheryl K Burgess. You Have the Tools, But Do You Have the Talent? Thoughts from the @IBM #OutThink Tour 2016. commercials). FOR EWORD by David C.
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Analytics] Interesting Infographics: Creating a Sustainable Marketing Strategy
    Utilize Predictive Analytics. 2016 is set to be the year of predictive analytics, with a forecasted 50% increase in their use by email marketers. How has your business taken advantage of predictive analytic technologies? I’d love to hear about it in the comments! You have to aim it at the right people. Engage on Social Media.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Analytics] Financial Advisors Need to Get Personal or It’ll Cost Them
    If you work for a large firm, you may have to engage multiple teams (analytics, digital, etc.) Author: Joe Paone It’s no secret that the financial services industry has been going through a transformation in recent years. Advisors who were once paid on transactions are now be paid a percentage of all the money that they manage. Segmentation.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Analytics] An A to Z of Content Marketing Best Practices
    We also love our free Google Analytics and Google Search Console accounts. There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. The audience growth, the influencers… Sometimes it seems like it just goes on and on. That’s a good thing and a bad thing. The bad part? Audience.
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Analytics] Five Steps to Thriving in the Age of the Customer – Part 5
    Once you've overcome these two challenges, use the more complete picture and put your analytical minds to work refining your segmentation, how you personalize messages and how you communicate to clients throughout their lifecycle. Last October, I attended CEB's Sales & Marketing Summit in Las Vegas (which, I highly recommend BTW). After
  • SNAPAPP  |  THURSDAY, APRIL 28, 2016
    [Analytics] 6 Different Ways to Organize Your Marketing Stack
    The top tier of the stack is team collaboration, followed by a second tier for prospecting, a third tier (split in two) forwebsite and inbound marketing, and a fourth tier for analytics. As a B2B marketing analytics company, Bizble’s entry also included one of its own tools at the analytics level. . Acquia: Four Shelves.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 28, 2016
    [Analytics] 4 Time Saving Tools in Google Analytics
    Use these 4 features of Google Analytics to increase the time you have available for analysis by spending less time on data extraction/production tasks. Another time saving mechanism built into Google Analytics is the Shortcuts option (appears on most standard reports). Google Analytics Solutions Gallery. Flat Table Reporting.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Analytics] 5 Criteria for Selecting A Professional Services Marketing Firm
    To gain productive and valuable marketing insight, you need to employ a group of blended skill sets—online, analytics, creative, writing, strategy, social, project management and more. Is hiring multiple vendors better, or is a full-service firm the way to go? Should you hire a marketing consultant or a marketing firm? Additional Resources.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Analytics] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    Among the most widely deployed applications are social networking tools, web analytics, digital advertising platforms, marketing automation systems and multichannel campaign management programs. 3. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. ” 4.
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Analytics] Too Many Website Visitors Leaving Your Site? Show an Offer
    They simply notice a trend when reviewing their analytics, but feel powerless to do anything to correct the problem. Stop those Visitors Leaving Your Site! Do you have too many visitors leaving your site before you even have a chance to convert them? It’s a common phenomenon that most website owners have no idea how to correct.
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Analytics] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    It’s easy to fall into the analytics side of the job. Giving people a glimpse of something that they could truly otherwise only imagine. Most importantly, I’ve seen the staffing industry shift. When I started at Haley Marketing Group in 2013 Social Media Marketing was an idea. The true impact that came from social media. Staffing Firm X?
  • ACT-ON  |  THURSDAY, APRIL 28, 2016
    [Analytics] Why Formulas Work Better than Templates for Email
    With analytics tools as sophisticated as they are, marketers are constantly testing even the strongest email campaigns, looking for ways to improve. “Grab the 3 Follow-Up Email Templates that Got a 70% Response Rate – in Silicon Valley!”. The EXACT Template that Pulled 308,074 Emails from Facebook!”. What gives? But it’s not likely. Why not?
  • BIZIBLE  |  WEDNESDAY, APRIL 27, 2016
    [Analytics] 4 Types Of MarTech Stacks With Big Implications For Marketing Operations
    How companies structure their stacks is reflective of marketers’ goals , priorities, analytic processes, and relationships to customers. The marketers who focus on the flow of data specialize in creating good analytic processes. These marketers architect a martech stack with the goal of getting the best analytics process.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Analytics] What To Do If Your Website Traffic Is Down
    Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website. You’ve noticed a dip in website traffic. First thing: Don’t panic. Step 1: Check your code. Step 2: Analyze your keywords. You can keep an eye on it here.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 27, 2016
    [Analytics] 5 Ways Blog Analytics Improve Your Business Blog
    How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. About Blogs How to.Tips Online Marketing analytics blog content blog traffic tracking web traffic search trafficssets (free).
  • HINGE MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Analytics] C-Level Skills Required for Marketing: Making a Place at the Table for CMOs
    While a CMO doesn’t have to be expert at the skills required for marketing analytics, what a C-level marketer will bring to the table is an understanding of how your marketing tools and channels form a picture of what’s working and what’s not. From educating prospects on issues and topics to helping them understand services and their value.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Analytics] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    Because Snapchat doesn't offer much in the way of analytics (unless you are using Snapchat for paid advertising), the only way Dutch's team was able to attribute that increase in orders to Snapchat was because of the unique discount code -- so keep that in mind when you're creating Stories of your own. How to Follow Brands on Snapchat.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 26, 2016
    [Analytics] Markie Award Winners Show How Modern Marketing is Done
    Best Use of Data Analytics & Insights. It has been such an exciting night as we kicked off the Modern Marketing Experience in Las Vegas with a rousing keynote from Kevin Akeroyd. But act two of the night was really something special, as we celebrated excellence in Modern Marketing. Cetera Financial Group. Best Digital Marketing Ecosystem.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Analytics] Beyond the Blog
    App usage was up 76 percent in 2014 and 58 percent in 2015, according to Flurry Analytics, which is owned by Yahoo. The SXSW program is always a great barometer of dominant buzzwords. Take “content marketing.” This year, the term appeared nearly 1,200 times in the schedule. Journey now has 24 separate editions across the globe.
  • FATHOM  |  TUESDAY, APRIL 26, 2016
    [Analytics] Growing Demand for Account-Based Marketing
    Along these same lines, advancements in predictive analytics will play a complementary role to ABM’s capabilities. B2B marketers are notorious for their hesitance to adopt digital marketing tactics. After all, B2B sales cycles are significantly longer than B2C’s and B2B marketers aim to speak to businesses, not individual consumers.
  • 6SENSE  |  TUESDAY, APRIL 26, 2016
    [Analytics] 6 Insights from the Salesforce State of Marketing Report
    The study puts predictive-intelligence and analytics tools at the forefront of all such technology.) More Likely To Use Analytics ”). This is one of dozens of insights revealed in the comprehensive report, which reflects responses from 3,975 full-time marketing leaders (not limited to Salesforce customers) in the U.S., Latest
  • CHIEFMARTECH  |  TUESDAY, APRIL 26, 2016
    [Analytics] Matrixed marketing tech: Delphic Digital’s winning Stackie
    The technology used to keep our clients’ strategies on the cutting edge fall into the categories of Insights & Analytics , Communication , and Productivity. The following is a guest post by Kevin Hanley of Delphic Digital. Is there anything more exciting than the 2016 MarTech conference in San Francisco? Winner, Winner, Chicken Dinner.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Analytics] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    Marketing AnalyticsToday, we’re going to chat about Knowledge Graph listing. As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. As a bonus, it can be perceived by searchers as adding legitimacy and trust to your brand. The longer version is more complicated. Great!
  • HINGE MARKETING  |  MONDAY, APRIL 25, 2016
    [Analytics] Marketing Skills for the Future
    How-to guides offer quick step-by-step instructions for completing those marketing tasks that need attention (For example, How to Set up Google Analytics ). Talk to anyone who supervises the marketing or business development function in a professional services firm and you are likely to hear a tale of woe when it comes to finding top talent.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Analytics] 15 best Big Data companies and why they stand out
    The company released 20 industry solutions as it targets, getting its analytics embedded into all areas of the maturing Big Data market. Cloudera Enterprise offers the right mix of components to build a robust data platform which supports both reporting and analytics which can deal with all sorts of data. source: McKinsey ). PALANTIR.
  • HUBSPOT  |  MONDAY, APRIL 25, 2016
    [Analytics] How to Get Unstuck in Your Career
    Your other co-worker, Seth, might be the go-to-guy for all things analytics and reports. “I feel stuck. Where should I go from here?”. It’s not uncommon to feel like there’s no obvious next step in your career. It’s hard work to guide yourself, especially when you’re walking into the unknown. So what do you do when you feel stuck?
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Analytics] 10 Very Smart People Weigh In on How to Rethink Marketing
    Figure out how much of your marketing budget will go towards creative & content, and how much data science, analytics and automation technology you will need to execute your strategy. It wasn’t exactly a random survey. How might you do that? We got ten answers: 1.Gerry Murray. Research Manager, IDC, @murray_gerry. 2.Daniel Newman.
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Analytics] 6 Different Ways to Organize Your Marketing Stack
    The top tier of the stack is team collaboration, followed by a second tier for prospecting, a third tier (split in two) for website and inbound marketing, and a fourth tier for analytics. As a B2B marketing analytics company, Bizble’s entry also included one of its own tools at the analytics level. Acquia: Four Shelves.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 22, 2016
    [Analytics] 3 Features Content Marketing Technology Needs to Provide
    Analytics. Content marketing analytics ensure that marketers are able to pinpoint key bottlenecks in the content flow and analyze what types of content drive revenue, loyalty, and advocacy. By now you probably have heard the phrase "it's not big data, it's the right data." And the content needs to be fresh and new.
  • HALEY MARKETING  |  FRIDAY, APRIL 22, 2016
    [Analytics] Don’t Ignore Millennials In Your Email Marketing Strategy
    When we look at the analytics of staffing companies with e-mail newsletters, they do see an increase in traffic after sending a newsletter. You probably read that headline and thought, “Wait, millennials read emails? They don’t just text and use social media?”. recent study by Adestra shows that yes, they do read emails. Consider the Time.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Analytics] 4 Ways to Make Your Video Content More Measurable
    Then, you can use this link to track the conversions your video brought in using Google Analytics to see how many viewers clicked the link directly from the video. To To do this, you simply login to your Google Analytics account, then go to Acquisition > Campaigns > All Campaigns. Attract . Engage . But how do you prove it?
  • KAPOST  |  FRIDAY, APRIL 22, 2016
    [Analytics] Lead Gen Hacks: 3 Strategies to Improve Content Conversions
    Advanced Content Marketing Marketing AnalyticsIn the world of content marketing, there are no shortcuts: you need high-quality storytelling to build a strong connection with your target audience. But what happens after you’ve built that bond? Do your readers move on to become customers? This is where conversion optimization comes into play.
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Analytics] Marketing-Led Companies Outperform Their Peers – Part 4
    Leverage analytics and marketing automation technologies to communicate regularly for cross-sell/upsell purposes. Last week, we talked about how customer-focused companies increasingly rely on marketing to improve customer experiences and build strategies around customer insight. Empowered customers make customer obsession essential.
  • VIDYARD  |  THURSDAY, APRIL 21, 2016
    [Analytics] Why Knowledge of This Might Be All the Power You Need for Better Leads
    It does this by coordinating your strategy, content, technology and analytics so that your organization can better understand your audience’s digital body language and deliver the right message at the right time to the right person at every stage of the buying process. Knowledge is power. Psst … Altium knows this !). Sign Up Now!
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 21, 2016
    [Analytics] How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected
    But then you take a deep dive into Analytics and realize your content assets aren’t performing as expected. “Pivot” is a word typically used in the literal sense, “The dancers pivoted on their toes and changed direction” or “The quarterback pivoted and threw the ball to the running back.”. Nothing at all – and basically everything. Refine.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 21, 2016
    [Analytics] SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud
    This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. These applications combine previously separate SAS functions such as model building, visual analytics, segmentation, and content creation.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 21, 2016
    [Analytics] Make Your Advertising More Accountable with a Data Management Platform
    And even if marketers work with an agency for media buys, there is a move to separate the DMP from media buying or trade desks to give marketers more direct access to analytics. Does it ultimately drive revenue? data management platform (DMP) and data-driven marketing are here to enable accountability. Sounds simple. And obvious.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Analytics] Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?
    Due to its closed nature, it doesn’t have the kind of accessible analytics we see on other sites, which means you’ll have to rely on anecdotal evidence. As Contently’s editor-in-chief, my job is to immerse myself in every intricacy of the content marketing industry. Keith, Palatine Bridge, New York. Pretty simple. Snapchat)?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 20, 2016
    [Analytics] Oracle Named Leader in Gartner's New Multichannel Campaign Management Report
    ” Requisite capabilities include (from Gartner) are wide-ranging and include: basic campaign management, advanced analytic functions, advanced execution functions, and digital marketing capabilities, which include ad management, content marketing, mobile and social marketing, Web, and email marketing. Product News
  • CLOUD POTENTIAL  |  WEDNESDAY, APRIL 20, 2016
    [Analytics] Building a marketing team to fuel triple-digit annual growth
    Before CloudLock, Bernd was the VP of Marketing for Localytics, helping establish the company as the leading provider for app marketing and analytics. Every company I have worked for in the last ten years has gone through almost triple-digit growth every single year. Aligning sales and marketing. It is always eye-opening. Hiring for success.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Analytics] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Also, to get the most out of your online marketing program, be sure to use analytics —and frequent reporting—to understand what is and isn’t working. Kotler’s crystal ball predictions were not too far off. In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Analytics] Digital Marketing 2016: Top 100 Influencers and Brands
    Measurement, analytics, statistics, quantification, optimization – these are the stuff of proven strategies. Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics. Google Analytics. WHAT ARE THE EXPERTS SAYING? Jeff Bullas  – CEO at  Jeffbullas.com Pty Ltd.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Analytics] Want to Generate More Leads? Try These 6 Tips
    As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. Using your email platform’s analytics, you can also track who clicked through the email to read more about your promotion. 5. Claim Your Local Business Listings.
  • JUNTA 42  |  WEDNESDAY, APRIL 20, 2016
    [Analytics] 4 Things Effective Enterprise Marketers Get Right [Exclusive Research]
    HANDPICKED RELATED CONTENT: 9 Free Analytic Tools to Measure Your Content Effectiveness. Over the last six months, we’ve been releasing research reports based on the results of our annual content marketing survey. Each one has focused on a specific vertical. Obviously, enterprise content marketers have unique challenges (e.g., Just … wow.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Analytics] The Customer Service Arms Race
    Today, a wide range of software companies offer innovative help desk solutions that pull in consumer questions, automate the support-ticket process, streamline the response functions, and layer on analytics to see if there are particular bottlenecks or weak spots in your operations. So I went to the company’s website to find answers.
  • FATHOM  |  TUESDAY, APRIL 19, 2016
    [Analytics] Why Programmatic Advertising is Gaining Momentum
    This one source of truth can take the form of anything from a web analytics platform to an ad server, but is necessary to help new adopters understand and effectively use programmatic advertising. Programmatic advertising is hot in digital advertising. It is, put simply, the automation of media buying. The Advent of Programmatic Advertising.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 19, 2016
    [Analytics] How CMOs Can Overcome 3 Key Challenges
    When an employee brings them the next new Pinterest analytics tool or suggests integrating Snapchat into their marketing strategy, marketing leaders feel overwhelmed by the thought of rolling that new tool or application into a scalable, measurable plan. Throughout roundtables and keynote panel discussions, a few clear challenges emerged.
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Analytics] Measuring Your Marketing ROI and Effectiveness
    But here is the good news: It is getting easier to track marketing results thanks to new technology that far surpasses the limits of Google Analytics. Google Analytics is a great tool, but it only captures the tip of the analytics iceberg. Marketing ROI is an enigma for many professional services firms thanks. growth!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 19, 2016
    [Analytics] 5 Moneyball Tips for Marketing and Sales to Win Big with Partners
    The movie blends together fan favorite themes of competition, analytics, and the underdog-taking-on-the-system. Marketing Author: Sam Harkness Want to close 20 consecutive quarters on plan? Any interest in a 63% win rate? Need another 1,000 registrants for your next webinar? If you haven’t seen Moneyball, you should. Moneyball Marketing.
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [Analytics] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    Vidyard  (Twitter:  @Vidyard ) is the industry’s leading  video intelligence platform  that helps marketing and sales teams drive results and ROI with online video content and video analytics. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Vidyard.
  • BIZIBLE  |  MONDAY, APRIL 18, 2016
    [Analytics] Building a B2B Marketing Stack that Drives Full-Funnel Decision Making
    Eventually, the team chose Bizible and made it the core of their marketing analytics and tracking. “ We now are able to measure the impact of all online and offline marketing touchpoints,” David said. We’re in B2B analytics heaven.”. For that reason, they implemented B2B marketing attribution. Which platform do you trust?
  • SNAPAPP  |  MONDAY, APRIL 18, 2016
    [Analytics] 15 Stats You Should Know About Marketing Technology Stacks
    As marketers are being tasked with providing more in-depth analytics for their various marketing efforts, they’ve looked to technology and tools to simplify their complex to-do lists. When it comes to the world of the marketing technology stack , there has been no shortage of growth – that’s for sure. It makes sense, too.
  • INFER  |  MONDAY, APRIL 18, 2016
    [Analytics] Account-Based Marketing: Research Reveals It’s More Than Just The Latest Marketing Buzzword
    Predictive analytics brings a whole new perspective to ABM, but it’s important to be strategic about how you leverage it to avoid adding more noise. If you’re a marketer, there’s a strong chance you’ve either implemented or are considering integrating an A ccount based marketing (ABM) approach into your outbound strategy.
  • BIZNOLOGY  |  MONDAY, APRIL 18, 2016
    [Analytics] Are you using your website search as customer research?
    Most companies I work with don’t use any analytics from website search. Most don’t even know you can get any analytics. Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Sounds pretty cool, huh?
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