• MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Analytics] Improving ROI with Marketing Optimization
    talk about optimization, we’re talking about an analytical and mathematical function – a. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Analytics] Start engaging from the first click in the Customer Journey
    VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. portal for digital and ecommerce marketers, and UK-based Lynchpin, a web analytics consultancy, three main. All Rights Reserved. interpretations thereof. 12 About GX Software.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Analytics] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Analytics can probe right down to the. analytics to help prioritize leads who are spending more time with your content. And advanced analytics. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Analytics] Closing the Loop on Social Leads
    Make sure your marketing analytics tool includes information about new leads generated from social. note on analytics: Using social analytics tools is particularly important for gathering lead generation. Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social. business.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Analytics] The Definitive Guide to Marketing Metrics and Marketing Analytics
    Shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Analytics] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Analytics] Dreamforce 2014: Process Is More Important Than Analytics
    But the main announcements felt fairly slight: a new “analytics cloud” that is primarily about visualization and a mobile app builder for the Salesforce1 platform. Solutions to the really hard problems of entity association (matching identifiers for the same person in different systems) and predictive analytics are not included. a.k.a.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Analytics] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    'Marketing has become synonymous with data and analytics. The data now available to us from our marketing efforts, including call analytics , offers more opportunity to optimize ROI, yet we have somehow ended up with more systems and siloed data than we know what to do with. General Google Analytics Integrations Why yes, I did.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Analytics] 3 Points, 5 Questions – Personas Driving Marketing Insight
    For us, we’ve always targeted Marketers with our data solutions but as the roles in marketing become more analytical and marketing ops has a larger role than ever before we have to consider that our decision making unit is also changing.  'New year approaching, time to start planning for 2015. Not to mention our offerings have changed.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Analytics] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    Instead, grab the full URL with tracking tokens attached (so you aren’t losing out on analytics), and then paste that into your LinkedIn status update window. 'If you''re reading this post, chances are you already have the SlideShare basics under your belt. You''ve uploaded a few presentations. 1) Title. Include Numbers. 2) Cover.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Analytics] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    The results might surprise you, but that’s OK because blogging is an iterative practice where what you’re doing becomes informed by data and analytics. But with closed-loop marketing analytics, you can determine which blog posts are not only generating the most leads, but also which of those leads are converting into customers.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics] The Evolution of the Sales Role
    As a result, marketing analytics have taken the front seat in driving sales, opening up a whole new industry of firms offering to find niches for their customer’s product or service, to build and develop online content, and to manage existing consumer bases. In the age of the tweeting refrigerator , salespeople are transitioning.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    If you''re not a HubSpot customer, you can also use Google Analytics to identify which keywords you''re getting found for.) 'We''re on a historical blog optimization kick over here on the HubSpot blogging team. What in the Sam Hill is ''historical blog optimization,''" you ask? How We Approached Conversion Optimization. Here''s what we did.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics] How Infrastructure and Speed Is Affecting Your Content Distribution
    Those sources include search trends, social conversations, performance analytics and what''s being published by other industry voices and competitors. Monitoring analytics in real-time allows your team to respond to moments of high opportunity. 'Real-time content success starts long before the heat of the moment. Sort of like jazz.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics] How to Create Real-Time Content with Long-Term Value
    Those sources include search trends, social conversations, performance analytics and what''s being published by other industry voices and competitors. Monitoring analytics in real-time allows your team to respond to moments of high opportunity. 'Real-time content success starts long before the heat of the moment. Sort of like jazz.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics] It Takes a Village (and a Strategy) to Raise an Audience
    Those sources include search trends, social conversations, performance analytics and what''s being published by other industry voices and competitors. Monitoring analytics in real-time allows your team to respond to moments of high opportunity. Hanelly will discuss the trend at  MediaNext , Oct. 20-22. Sort of like jazz. Image: Flickr
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Analytics] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    'KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. The post Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud appeared first on Vidyard.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Analytics] The Real Cost of Sending Bad Email
    Today, marketers have access to incredibly powerful behavioral analytics that come in off-the-shelf, plug-and-play packages. 'Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. One of the biggest beneficiaries of this new technology is email marketing. How much harm can it do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Analytics] The social media forecast: Cloudy!
    Augmented Reality B2B and social media Big Data and Analytics klout QR Codes social media forecast social media predictions 'It’s that time of year again when people are cranking up their predictions for the next year. I’ve often made prognostications here on the blog. Gigantic, in fact. Micro payments – finally?
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Analytics] Blogging Metrics: What to Measure, How to Measure It, and How Often
    How to measure it: Clicks are pretty easy to measure, and as a result, a variety of analytical tools will do the trick. How to measure it: We use HubSpot, which allows us to view detailed analytics of each specific blog post we publish, including inbound links, where they’re coming from, and even what the anchor text is. Clicks.
  • SYNECORE  |  SUNDAY, OCTOBER 12, 2014
    [Analytics] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
    Collecting it is nice (in theory), but we have to be able to pull meaningful insight from our analytics – to use them to tell a compelling story – or else they are just numbers on a sheet of paper. So what do we do with all of this data? The Internal Operations Problem with Big data as it Relates to Sales and Marketing. Sales Process Stages.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Analytics] 3 Reasons Why SEO & PPC Are More Powerful Together
    Both digital strategies require research, analytics and weekly, if not daily, management. 'We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both are equally important. However, should companies be focused on one and not the other? The answer is no! SERP domination and visibility.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Analytics] The Ultimate Guide to Hiring Effective Marketers
    If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. In his section within Tatiana Liubarets’ article , he says, “Today it is important to have some strong analytical skills, specifically some competence in statistics. 'Let’s play a game, you and I. need rock stars.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Analytics] Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It
    Call tracking data is then integrated with Vitals’ own custom reporting system so they can present their clients with robust analytics and truly demonstrate the ROI they provide. 'It is no secret that healthcare has made a migration towards the Internet. In fact, 2013 revenue growth dropped to 3.9% billion on U.S. Call Tracking
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] New Frontiers in Data Driven Marketing
    Once you have all that data and have managed to link identities across different sources, you can apply some truly whiz-bang analytics to estimate the incremental impact of different messages on short- and long-term customer behaviors. Let’s just say you had to be there. New Challenges • Integrate ad tech and martech. Okay, maybe not so new.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] How Marketers Can Decipher the Data Deluge
    “The digital marketer’s job is moving from 'Mad Men' to 'Maths Men' involving savvy analytical skills and a keen understanding of attribution modeling," writes Mike Flynn, CEO of Fast Web Media, on The Drum. In fact, according to a report by the U.S. Marketers Need to Fill The Skills Gap Around Data Analysis.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] 5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried
    Related Stories Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation 4 Reasons to Focus on Location-Based Marketing Facebook, Atlas, and the Future of Personalization. Really, we’re not. But how your business responds to inbound sales calls can be the difference between losing a sale and closing it.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] Why Outbound Prospecting Still Matters -- Now More Than Ever
    Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Inbound, inbound, inbound. And they should be focused on inbound!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] Why You Should Measure New and Mature B2B Blogs Differently
    Blogging Analytics 'With blogging, success doesn''t happen overnight. know, right? How many times have you heard that little nugget of blogging wisdom? But seriously -- a B2B business blog is a huge time investment. It can take a while before you''ve grown it into a truly valuable marketing asset. Yes, there''s a strategy. know, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] How to set up a Social Media Command Center
    Leading organizations, such as Coca Cola and Southwest Airlines have created a physical space and hired dedicated staff (typically with a deep background in digital analytics) and now even smaller companies are looking into this capability. Customer insights and analytics. 'By Rick Wion, {grow} Community Member. Start with the why.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 7, 2014
    [Analytics] Hello Ello: What You Need to Know About This New Social Networking Site
    Users who are still uncomfortable with sharing anonymous information can turn off analytics completely, or use DNT (do not track) settings on web browsers. 'In Facebook’s decade-long quest for market saturation, the social networking behemoth has many users questioning the site’s validity. Some feel inundated with advertising.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Analytics] 3 Top Social Automation Tools
    The ManageFlitter Pro account, starting at $12/month, is almost the same but you’ll need to buy all of your Remote Management credits and you’ll not get the suite of analytics, reporting, tweeting, and engagement tools that MF offers. 'Last week I wrote  5 compelling social apps , an article that apparently hit a nerve. HootSuite.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Analytics] Where Keywords Fit Into the Future of SEO
    As if to say, "We''re serious, everyone -- quit caring so much about keywords," Google announced in September of 2013 that all keyword data would be hidden from Google Analytics. '"What''s in a keyword? That which we call a rose by any other name would smell as sweet.". And I''m guessing you thought it was actually, "What''s in a name ?"
  • LEADERSHIP  |  TUESDAY, OCTOBER 7, 2014
    [Analytics] CMO Spotlight: Michael Brenner, Business 2 Community
    We are caught up in the frenzy and buzz of Big Data and Predictive Analytics. '“Marketing has a marketing problem”. says Michael Brenner, Head of Strategy at NewsCred. He is the former VP of Global Marketing and Content Strategy and was Head of Digital Marketing for SAP Americas. His response was, “ Marketing has a marketing problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 7, 2014
    [Analytics] Ello and the weird economics of social media
    gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Ad-free you say? Is it possible? Ready to roll? Scott Monty.
  • EMAGAZINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Analytics] Your Analytics Questions Answered (Interview)
    On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?  sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! How accurate is the customer demographic data in analytics?
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 6, 2014
    [Analytics] Why the CMO and CIO Need to Work as Partners
    Given the $50 billion that marketers already spend on big data and marketing analytics capabilities annually, the pressure is on to show significant above-market returns for that investment.” CMOs need to start viewing the CIO as “a strategic partner who is crucial to developing and executing marketing strategy.” McKinsey ).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Analytics] How Axial Ramped Up Deliverability and Measurement Strategies
    With a more refined analytics platform and strategy in place, Axial’s sales and marketing teams have much more sophisticated conversations about how to route the right leads to the right people at the appropriate time. Axial operates the online network for professionals who operate, advise, finance, and acquire private companies.
  • MARKETING ACTION  |  MONDAY, OCTOBER 6, 2014
    [Analytics] 5 Email Key Performance Indicators You Should be Tracking
    Email Marketing Reports & Analytics 'Determining the key performance indicators (KPIs) that matter most to your business is an art as well as a science. What’s really important to your organization? Well, that depends on your objectives, your goals, and your overall strategy. For a retailer, it might be pretty simple. KPIs for Email.
  • LEADERSHIP  |  FRIDAY, OCTOBER 3, 2014
    [Analytics] Interesting Infographics: 28 Pointer Email Marketing Checklist
    Use Google Analytics or the analytics in your email marketing. 'From the statistics I have been reading recently, email marketing continues to be an important part of any B2B lead generation strategy in 2014.  However, have you maximized it’s effectiveness by ensuring your emails are delivered and read? 
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 3, 2014
    [Analytics] Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation
    Integrate with your existing CRM, web analytics, bid management, or any other solution you use to provide truly seamless call data. Like the bread of the sandwich, the analytics that are provided with your VBMA solution brings everything together. 'There are a lot of things that you can eat for lunch these days.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 2, 2014
    [Analytics] #ProspectingChat: Sales Messaging with John Golden of PipelinerCRM
    Q4: What email analytics app or software do you recommend? Q10: What is your favorite Twitter analytics tool and why? 'Who''s excited for this month''s #ProspectingChat ? Over at AG Saleswork''s Twitter account , we''ll be sharing inside sales messaging do''s and don''ts for your team. To prepare, here are today’s questions.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Analytics] A Bigger Marketing Budget May Be an SLA Away
    Brian Kardon , CMO of a predictive analytics company called Lattice Engines, has not only established an SLA, but his team also lets Sales know when their response time violates the agreement. 'Who knew a single agreement could make such a difference for marketers? Not me. “Sales asks Marketing to do things, and Marketing does them.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Analytics] Facebook, Atlas, and the Future of Personalization
    All of the information surrounding that experience can be factored in—campaign information, web session information, first party data from a CRM or analytics tool, or third party information from a myriad of data sources. 'On Monday Facebook made an announcement around the relaunch of  Atlas. The technology is getting better.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Analytics] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    Here are a few tools that have helped salespeople gain new insights and pursue new strategies for success: Document Analytics. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Russ Heddleston , CEO of DocSend. Further, many email services aren’t built to handle the large PDFs necessitated by lengthier docs.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Analytics] 10 Things B2B Marketers Should be Doing on LinkedIn
    LinkedIn provides analytics for your Updates, Followers and Visitors. 'It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach. 1.    Update your company description.
  • VIDYARD  |  WEDNESDAY, OCTOBER 1, 2014
    [Analytics] Introducing Vidyard Studio: The Easiest Way to Create and Share Video
    Always striving to bring you data that is especially actionable, Vidyard Studio content operates the same way as regular Vidyard video files with respect to where the viewer analytics can be populated. But at the end of the day, there’s still the initial hurdle of creating amazing video assets. Your Data, Where it’s Useful.
  • VIDYARD  |  TUESDAY, SEPTEMBER 30, 2014
    [Analytics] Vidyard to offer non-profits access to video marketing platform
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. About Vidyard. Media Contact: Tyler Lessard. Phone: (226) 220-5351. press@vidyard.com.
  • VIDYARD  |  TUESDAY, SEPTEMBER 30, 2014
    [Analytics] Vidyard makes it easy to create and share videos with new Vidyard Studio
    Vidyard Studio aims to bridge this gap, enabling sales and marketing teams to easily create and share video content while leveraging video analytics to better understand their audiences and improve results. About Vidyard. Media Contact: Tyler Lessard. Phone: (226) 220-5351. press@vidyard.com. Press Releases
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Analytics] Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue
    Analytics 'As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns -- but that doesn''t just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department''s worth to your CEO, you''ve got to also report on the one metric that they care about: revenue.
  • FATHOM  |  TUESDAY, SEPTEMBER 30, 2014
    [Analytics] [New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays
    Analytics / Big Data Digital Marketing Marketing Automation / Email Online Advertising / SEM / Display Retail / E-commerce SEO holiday marketing holiday planning retail holidays 'Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter. Start by downloading our free 20-pg. Download Now.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Analytics] 26 Awesome Search Engine Marketing Guides
    Google Analytics Reports Every PPC Manager Should Use by PPC Hero. Emma Welland identifies four reports within Google Analytics that search engine marketers should be reviewing, and the value provided by each. Image credit: Placeit.net. Which tools and reports are most helpful? What common SEO pitfalls and mistakes should they avoid?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] Digital Marketing – What Are The Top Goals And Challenges?
    Web analytics. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. This was reported as the number one challenge by 15% of the digital marketers surveyed. Email marketing platforms. What do you think?
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] Manufacturing Day Gives Teens a View of Career Options
    told him how with his skills, from computer science and writing to analytical thinking and foreign language fluency, he could write his own career ticket. 'As I’ve written in another post , people have a huge disconnect when it comes to manufacturing. Until recently, I was part of that 30% demographic. know how tough they can be.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] Three Important Elements of a Powerful A/B Testing Strategy
    Tracking the number of unique visitors to each page must not be skewed by visits to those pages made by your own team – to combat this, you can block specific IP addresses from being included in analytics data. proper A/B test has two variations of a web page – the A and the B version. Thanks for reading! General
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] About Content
    Content strategy is something really complicated which requires deep understanding of the brand, hardcore analytics, and well described business objectives. Most 'Content strategy, or how important content is for any brand, is what all brand people are talking about. In reality, this might happen in one in a million situations.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] What Will Future Marketers Learn in School This Year?
    The content that I teach in the classroom is this customer analytics oriented philosophy and associated methods so that the students recognize each customer as a ‘profit center’ and a firm’s ability to be profitable in the long-run relies on maximizing customer value. Or least part of what they learned anyway.
  • EMAGAZINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [Analytics] Which Website Metrics Really Matter? (Webinar)
    At eMagine, we believe the key to digital marketing success is translating the information we learn from Google Analytics and other reporting tools into actionable insights that improve user experience. This webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? Do you really understand your visitor?
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Analytics] How High Growth Companies Use Marketing Analytics to Their Advantage
    Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. . By: Sylvia Montgomery.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Analytics] Want to Improve Your Blog's Conversion Rates? 11 Tests to Try
    Then export your blog analytics (e.g. If you''re a HubSpot customer, use the analytics available in the Calls-to-Action App to measure effectiveness. 'These days, I spend a lot of my time on blog optimization. Because my role is focused on optimization and growth, I try to make sure we''re always testing something. 1) Frequency.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Analytics] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    Marketing automation makes delivering a customer loyalty program easier and faster, while also providing the reports and analytics you need to measure and prove your impact. 'Customer loyalty programs are a great way to boost sales and revenue. There are many different types of loyalty programs. Why is that? Or just not worth your time?
  • ANNUITAS  |  THURSDAY, SEPTEMBER 25, 2014
    [Analytics] Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement
    Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement. Download the special report from Demand Gen Report and hear from industry experts at Lattice, LeadMD and ANNUITAS why analytics are playing a bigger role in marketing today. News & Press Adam Needles Analytics Lattice
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Analytics] How to Use Data to Make Smarter Marketing Decisions
    Content creation, SEO, email marketing, PPC, social media, lead generation, analytics. If you don''t have HubSpot, use your analytics or marketing software to pull some of the same data. marketing data Analytics 'Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Email marketing?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Analytics] A Simple Guide for an Effective Inbound Call Strategy
    Use call analytics services from vendors like Ifbyphone , Invoca , and Century Interactive , which helps you categorize incoming calls based on their interest and quality. But that being said, the two can easily go hand-in-hand. Embracing an inbound call strategy can give you an edge above those that rely on self-service and automation.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Analytics] 6 Handy Tools to Monitor Social Media Success
    Twitter Analytics. Twitter also has an updated analytic dashboard for marketers, verified users and Twitter Card publishers. Crowdbooster combines analytics and recommendations to create a guide for social media optimization. Analytics measure impressions, retweets, clicks, mentions, replies, likes and comments.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Analytics] Are Apple and Google protecting us or the criminals?
    Big Data and Analytics Corruption on social web ethics Google techologies Legal implications Mobile marketing internet ethics legal implications mobile security 'Late last year, Tom Webster and I did a podcast with our six marketing predictions for 2014. My prediction is coming true … but with some unexpected consequences. It depends.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Analytics] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
    'Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare.  Video Analytics. With a complete video analytics solution (like Vidyard) you can: Track not only video views, but also how long people are watching your videos. They’re being social: In 2013 there were 1.73
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Analytics] A 7-Step Process for Building a Blog Content Backlog
    For example, if your goals are around driving traffic to your site, you may think twice before making the majority of yours posts very analytical or technical. Also, ensure they know how to select one that has performed well historically -- and you probably know these analytics better than they do. Generate leads? If so, how much?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Analytics] The Impact of the Internet of Things on Marketing Attribution
    “Just like social has spawned its own sub-industry of metrics, analytics, and management, so too must the connected world,” articulates Jordan Holberg, Director of Technology at TBWA/Chiat/Day New York. Follow Jessica on Twitter @jessgroopman. will generate eclipses today’s standard. an email landing page).
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Analytics] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    Using scoring and deep-dive analytics, marketers are able to track and monitor behavior as their customers move down the sales funnel. Analytics are the cornerstone of intelligent modern marketing; they are the quantifiable metrics that CMOs and CEOs want to see. billion industry by 2016. Target Specific Segments and Personas.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 23, 2014
    [Analytics] Customer Service Kings: 3 Strategies All Businesses Can Employ
    Amazon, Chick Fil-A, and Trader Joe’s all earned spots on the 2014 Customer Service Hall Of Fame by Zogby Analytics and 24/7 Wall St. Market analytics firm Kissmetrics recommends hiring only people that fit your culture and are familiar with your company’s values and mission. 'Comcast profits were $1.99 Omnichannel Success.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Analytics] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Intralinks can now capture detailed analytics about each video asset across third party sites and their own. Honeywell.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 22, 2014
    [Analytics] B2C, B2B and What They Can Learn From Each Other
    Cohen, Distinguished Lecturer In Marketing Analytics And Social Media, Ball State University. “Understanding analytics at its core can help marketers understand their customers and community better. These special folks I write of are educators from some of the finest institutions in the world. See below for more details.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Analytics] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. 'The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. Be A Deeply Disagreeable Person. Malcolm Gladwell (Bestselling Author). Be A Real Time Thinker. million.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Analytics] A report from the epicenter of content marketing conferences
    There are so many new players in this space but many of them just seemed to be a prettier way to organize Google Analytics or compile several data sources into dashboard. The quality of both of these content marketing conferences was extraordinary. If you have a chance to attend either one of these in 2015, jump at the chance. An opportunity!
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Analytics] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    Depending on your software, export your blog analytics (HubSpot customers can use the Pages App) using the same time parameters you used in your Attribution Report. Blogging Analytics Lead Generation 'Okay, it''s not quite the end of the month yet -- but that''s okay. You can analyze your blog leads any time you want to. And we are!
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Analytics] The 5-point plan: how to increase marketing ROI from call conversions
    With the help of web analytics programmes it is possible to see: which keywords the customer used before calling; the publisher which drove the visitor to the website; the webpages they looked at before, during and after each call. Mobile Marketing Search Engine Marketing Web Analytics call tracking Google AdWords mobile marketing
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 19, 2014
    [Analytics] 5 Symptoms That Mean Your Marketing Needs a Check-Up
    Your Analytics Don’t Show the Source of Calls You’re tracking spend for everything else, so it may be easy to overlook phone calls in light of everything else. But if your analytics are missing the source of phone calls, then that’s a sure sign that you need the Marketing Doctor. The same thing happens with your marketing.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 19, 2014
    [Analytics] Content marketing is for salespeople, too
    Have you used the analytics to know which content moves customers from step to step in the funnel? Content Marketing Offline Marketing Business business process Customer Customer relationship management Google Analytics marketing Sales Sales process 'You probably heard that content marketing is kinda important. Job over, right? Wrong.
  • VIDYARD  |  FRIDAY, SEPTEMBER 19, 2014
    [Analytics] See Valuable Video Data in Your Web Analytics Dashboard
    'Reporting tools like Google Analytics and KISSmetrics are critical for determining how your site is performing. In today’s post, we’ll talk about how you can use some tools that you already have in place to feed useful data about your videos into your web analytics dashboard (whether that be Google analytics, KissMetrics, etc.).
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 19, 2014
    [Analytics] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)
    We’re getting much better, maybe not on a seed-by-seed level, but at a more aggregate level of predictive analytics, reporting these things internally, and being able to act on them. Marketing Automation Sales & Marketing Alignment marketing analytics marketing automation multi-channel marketing JAY : Well thank you, Atri.
  • EARNEST ABOUT B2B  |  THURSDAY, SEPTEMBER 18, 2014
    [Analytics] "In Inbound Marketing, metrics matter" HubSpot Inbound 2014 - Thursday 18th September
    Generally, he said (in agreement with Tuesday''s panel session about what VCs and board members expect from CMOs) that modern marketers need to have a hybrid skill set: both analytical and tactical. '"The internet hasn''t simplified anything. It''s made everything much more complicated". agree with her. It is complicated. Drawing to a close.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 18, 2014
    [Analytics] Content Marketing Evolution at Content Marketing World
    The content strategist needs to meet with the web analytics team, the Demand Generation team, the marketing automation power-users and the CRM administrator in order to incorporate metrics and measurement into the plan in a way that is interesting to the CEO. How do I get the budget I need to create content? How do I decide what to focus on?
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Analytics] The 3 & 5 of Winning Drip Marketing Campaigns
    Integration with sales and marketing tools, such as CRM, analytics programs, and pay-per-click ads “Set it and forget it” campaign scheduling. Full campaign tracking and analytics. 'How many times does a prospect need to see your message before taking action? Similarly, there’s the Law of 29. An Atlas study says 9 times. And no.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Analytics] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Social networks have gone even more mainstream, Vine''s become a thing, Twitter''s made analytics available for everyone , Google''s algorithm has changed (several times. 'A lot''s happened in the marketing world in the last few years. no surprise there), and we''ve watched the prevalence of inbound marketing grow and grow. Inbound Marketin
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Analytics] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
    More than ever you need cohesive marketing analytics to decipher your audience, your content, and how the two interact with each other to grow your business. List Analytics : Marketing databases decay at a rate of 23% per year. 'Years ago, when Brian and I started HubSpot, we were on a singular mission. There were many. or seven.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Analytics] The changing role of the CMO - HubSpot Inbound 2014, Tuesday 16th September
    Now however, CMOs are needed to have a much more advanced skillset focusing on strategy and analytics. 'Day 2 of HubSpot''s Inbound event started with an impressive keynote speech from Simon Sinek. His point being that "Business is human". The panellists Lorrie Norrington, Stacy Bishop, Larry Bohn and Jim Goetz.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Analytics] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    Sharing analytics with your contributors (e.g., 'The argument has long been settled, supported by volumes of data points, papers, posts, and countless real-world experiences by marketers of all stripes, types, and industries: Content marketing works. Especially for businesses that have the luxury of sizable marketing teams. And … action!
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Analytics] How CMOs Can Make Big Data Relevant to the Sales Team
    It is hard to imagine that even Naisbitt himself could have imagined then the volume, variety and velocity of pure data that would be available to CMOs today through transaction records, web analytics, public records and a multitude of other sources. Mind you, that was in 1982— before we texted, tweeted, linked, liked, posted or pinned.  In
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Analytics] HubSpot Reveals New Tools to Accelerate Sales
    Sidekick – super cool new email and analytics features that salespeople will love (see below for more details). 'With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. An Insiders Look at HubSpot’s New CRM Tools. big time-saver.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Analytics] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    LinkedIn Analytics Once you are up and running with your highly targeted, highly relevant advertising or content campaign, LinkedIn offers intelligent reporting within the campaign manager interface. The post How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking appeared first on Ifbyphone.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 16, 2014
    [Analytics] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
    Yes, predictive analytics and Big Data help when used efficiently, but the more we think we have identified patterns and start to define rules of engagement, the deeper entrenched we are in “marketing with blinkers on”. Dalai Lama XIV. Learn the rules like a pro, so you can break them like an artist.” ? Pablo Pablo Picasso. Turn Around.
  • ENGAGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Analytics] Marketers Need to Focus on the ‘Why’ not the ‘What’
    As a marketing geek, I’m constantly nerding out on the next big things—the next analytics, the next tech, the next ad platform, but why? 'As marketers and content creators, we care about the awesome. We want to create that next awesome piece that fuels a brand’s image, creates advocates and rises to the level of something worth sharing.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Analytics] 19 Excellent Guides to SEO Link Building
    Addressing the (justified) paranoia caused by Google’s nasty Penguin, Marcela De Vivo recommends a handful of ways to avoid trouble, like auditing links monthly and creating Google Analytics Alerts for triggers such as “Google Organic Traffic decreased by more than 5%.” But like SEO more generally, it has evolved. ”).
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Analytics] How to Win at B2B Video Marketing
    If you’re relying on YouTube or other third-party platforms, you simply won’t be able to access the most powerful analytics. 'Author: Evy Wilkins When marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Analytics] 6 Essential Social Media Lessons From Top Executives
    Having a bio on your company website matters because prospects will Google you at some point during the buying process (you know this because your analytics will tell you so). 'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. What can they teach us? Ready?
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Analytics] Professors Share Observations on the State of B2B Marketing
    Peter Fader , Professor of Marketing, Co-Director of Wharton Customer Analytics Initiative, The Wharton School of Business, University of Pennsylvania. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). Eric Bradlow , K.P. Jeffrey L.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 15, 2014
    [Analytics] Three implications for Big Data and your marketing department
    Let’s look at three implications of this development and the new marketing opportunities provided by this emerging world of analytics. Let''s look at three implications of this development and the new marketing opportunities provided by this emerging world of analytics. Well … maybe not our arms. That might be awkward.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Analytics] How Data Science Is Transforming Sales and Marketing
    Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging. It’s a form of predictive analytics.
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