• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] Improving ROI with Marketing Optimization
    talk about optimization, we’re talking about an analytical and mathematical function – a. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] Start engaging from the first click in the Customer Journey
    constant dialog with our customer base to deepen relationships and loyalty.” VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Analytics can probe right down to the. analytics to help prioritize leads who are spending more time with your content. • For sales enablement: Detailed presentations on your technology and product features can help a. And advanced analytics. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] Closing the Loop on Social Leads
    Make sure your marketing analytics tool includes information about new leads generated from social. note on analytics: Using social analytics tools is particularly important for gathering lead generation. Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social. business.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] The Ultimate Guide to Building a Content Marketing Team
    Improvements in distribution, targeting, automation and analytics — to name a few —. blog editorial, analytics) and long-form. The person in this role monitors analytics on your content marketing campaigns. analytics role. to analytics/CRO specialists. 1 PLAYER. PLAYER THE ULTIMATE GUIDE TO. Introduction. by J.D.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] Grande Guide to Social Advertising
    Further, to mine the analytics of each geosocial platform and. Grande Guide to. Social Advertising What Is a Grande Guide? You know what the typical day is like for marketers. Between brainstorming and strategy sessions, last- minute requests and impromptu meetings, and trips. to meet customers, you can barely find time to breathe. series.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] Marketing Automation Simplified
    Analytics. analytics provide a helpful tracking resource to define and measure. Website analytics reporting for insight into website demand generation performance, including. Marketing automation also provides visibility into critical analytics, so. Marketing Automation. 10 The Role of Trigger-Based Marketing. Automation?
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    Online tracking and analytics packages provide intelligence for organizations to better understand. DIGITAL BODY LANGUAGE GUIDE | 1 Digital Body. Language Reading and Responding to Online Digital Buying Behaviors. DIGITAL BODY LANGUAGE GUIDE | 2 The game has changed. Your next customer will research and evaluate your. involved. Language.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] Grande Guide to Lead Scoring
    to an analytical, scientific approach that can be. Grande Guide to. Lead Scoring What Is a Grande Guide? You know what the typical day is like for marketers. Between brainstorming and strategy sessions, last- minute requests and impromptu meetings, and trips. to meet customers, you can barely find time to breathe. series. investment in time.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] Grande Guide to B2B Blogging
    Look at Google Analytics to. Google Analytics: The most turned-to source for. Omniture for analytics. Grande Guide to. B2B Blogging What Is a Grande Guide? You know what the typical day is like for marketers. Between brainstorming and strategy sessions, last- minute requests and impromptu meetings, and trips to. series. cycles.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] The Demand Gen Pro's Cookbook
    Retweet this TIME TO PREPARE 9-12 months INGREDIENTS 3 cups marketing automation 2 cups CRM 12 oz content marketing management 6 oz content testing and optimization 2 tbsp web analytics. 3 tsp web real-time identification 1 cup reporting and analytics 12 knock-knock jokes CUSTOMER LIFECYCLE. analytics, and more. delight. at ADP.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Analytics] 2015 State of Analytics
    Download the 2015 State of Analytics report now to see how the role of analytics is impacting every facet of business operations in 2015 and beyond
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Analytics] Digital Metrics Playbook: Measuring your Online Branding Strategies
    This book will change the mental model you bring to the analytics game, teach you to do more with data and help you create a data-driven organization
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Analytics] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Analytics] The Definitive Guide to Marketing Metrics and Marketing Analytics
    Shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Analytics] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Analytics] A Guide to Pinterest's New Business Accounts
    Recently, Pinterest released free analytics for business accounts. Why is this important
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Analytics] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Analytics] [Infographic] When the Cat’s Away, the Mice Will Optimize Their Paid Ad Campaigns Using Marketing Attribution
    The click-through rates provided by the ad network analytics are important to calculating overall ROI , but they form an incomplete picture of the state of things when analyzed apart from attribution. The proverb implies that when deterrents or restrictions are removed, a person is free to do what they want. There was nothing to worry about.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 10, 2016
    [Analytics] Social Listening: Harness Marketing Insights from Consumer Conversations
    Business Intelligence Data Analytics Data Mining Listening Reputation Monitoring Social Business Intelligence Social Customer Service Social Media Consumer Insights Consumer Intelligence Social Data Social Insights Social Intelligence Social ListeningThis webinar was sponsored by Brandwatch.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 10, 2016
    [Analytics] 10 Social media metrics every marketer needs to know
    73% plan to increase spending on marketing analytics ( The CMO Survey ). Rob is on the MBA faculty of Rutgers Business School, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. Rob Petersen’s latest webinar is all about measuring social media. And he’ll do this using a case study to show you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Analytics] Are marketers getting lost in the Dark Funnel?
    The Dark Funnel martech space is already emerging through smart URL systems, influencer marketing analytics, stronger audience development tools, and content performance platforms, which can bring the entire story together. smart URL is a unique link, which contains tracking parameters and analytics to capture click data behind the scenes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 9, 2016
    [Analytics] Words that inspire and change us
    Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. We also take Bollywood by storm.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Analytics] 6 Ways That Nonprofits Can Improve Their Keyword Research
    Your keyword research should involve SEO tools, conversations with customers, and data from your web analytics software. The power of search engine optimization (SEO) is irrefutable. When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work. improve distribution to your blog posts”.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Analytics] What to expect when you’re expecting #MarTech next month
    In this session you’ll learn: the six areas where these best-in-class marketers excel; how you can build and leverage your business acumen; and how to make your data, analytics, and metrics more relevant to the C-Suite. We’re 6 weeks away from the next MarTech conference in San Francisco. Siri anyone? And all that?
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] At #IBMConnect, @Jeff Schick Demos #IBMVerse and Unveils #ProjectToscana IBM #SocBiz
    Verse combines analytics and user behaviors to help anticipate what’s important to you. Last week, I had the pleasure of attending the IBM Connect Conference 2016 in Orlando, Florida. This theme echoed throughout the conference halls. They can achieve things that are simply remarkable.”. Working Smarter with IBM Verse. FOR EWORD by David C.
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] The Importance of Marketing Automation
    Though originally focused on email marketing, marketing automation now defines a broad range of automation and analytic tools for marketing – notably inbound marketing. The Importance of Marketing Automation. websites, social media, email) and automate repetitive tasks. This is precisely what marketing automation refers to.
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] Why Marketers Shouldn’t Let Bureaucracy Stop Them From Implementing Call Tracking
    Everyone knows what it feels like to have to pinch pennies and cut corners, especially in a somewhat rocky economy – checks and balances are critical, and marketing analytics decisions are big ones to make. Why Marketers Shouldn’t Let Bureaucracy Stop Them From Implementing Call Tracking. Typical Bureaucratic Failure.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] Time to abandon spray-and-pray lead generation
    Predictive analytics can be used to qualify people based upon the characteristics or behaviors they exhibit without asking them to explicitly give up any information. A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] The Fundamentals of Increasing Web Traffic from Social Media
    Using your website analytics, consider your highest-performing blog posts and highest traffic webpages for indications on which content comes out on top, and focus future writing efforts on creating more of the same type of content. Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] How the Voice of the Customer Can Course-Correct Your Product Roadmap
    Here’s an example from a recent product roadmap survey we conducted for our most recent Skyword Analytics + Google Analytics release: Once we’ve collected data on a few releases, we then go back to customers to help us prioritize. It was the day of the product release. Soon after, one of our customers filed this issue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics] The uncomfortable state of content marketing metrics
    Perhaps they found the article organically and I had a record of page views in Google Analytics. Penn , author of the brilliant new book  Marketing Red Belt: Connecting With Your Creative Mind , is one of the most intelligent and resourceful analytical minds on our planet. This is not good. And the worst may be yet to come. It sucked.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Analytics] Marketing attribution systems: a quick look at the options
    I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Or not. Sometimes random is just random. How does the vendor do the attribution calculations?
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Analytics] Hacking Marketing: Rethinking Marketing Management in a Software World
    But when you realize that marketers are now paddling water up to their chins in websites (software), analytics (software), social media (software), marketing automation (software), interactive content (software), mobile apps (software), and so on, it starts to seem obvious. Software has eaten the world — and marketing too. John L. David C.
  • JUNTA 42  |  SATURDAY, FEBRUARY 6, 2016
    [Analytics] This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms
    RECOMMENDED FOR YOU: How to Uncover Critical Content Marketing Insights Using Google Analytics. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss Dave Winer’s concerns about Medium as a publishing platform. This week’s show. Sponsor (33:10).
  • CMO ESSENTIALS  |  FRIDAY, FEBRUARY 5, 2016
    [Analytics] Have You Achieved MarTech Independence?
    In fact, all that access to a content management system or project management tool or analytical software may require is an email address and a credit card. Or do you have to get some kind of go-ahead from IT or another part of the organization? Figure 1: Who Decides What Marketing Technology to Buy? Why does this matter?
  • FATHOM  |  FRIDAY, FEBRUARY 5, 2016
    [Analytics] Fathom Social Media Update
    Audience insight –  In addition to Page insights, this allows publishers to access analytics for each post and learn how users with specific interests engage with their posts. Welcome to the Fathom Bi-Weekly social media update to help you stay up-to-date on the latest changes happening in the world of social media. Happy reading!
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Analytics] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    Click to tweet! ). 5) Marketers in APAC who measured marketing analytics 2+ times per week were twice as more likely to achieve greater ROI. 13) Marketers in North America track ROI most reliably, demonstrate more positive ROI, and check marketing analytics most frequently of any other region. do marketing. The Regions of the World.
  • ACTIVEDEMAND  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics] Call Tracking in 2016: What You Need to Know
    It’s also important to note, call tracking products integrate with digital advertising tools and digital analytics to include offline conversions, while also integrating with CRM products to successfully log and track leads. Call Tracking in 2016: What You Need to Know. But what should you know as a digital marketer heading into 2016?
  • CAPTORA  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics] Growth Marketers’ Top Priorities: Survey Recap
    The results, like modern digital marketing, is a mix of the creative and the analytical. In mid-December, we surveyed our readers about their top marketing priorities in 2016. We were eager to learn how the digital marketing community intended to grow its businesses through marketing — and how it planned to achieve those growth goals.
  • CMO ESSENTIALS  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics] Sales Analytics: The Path to Better, Faster Forecasting
    A new Aberdeen report  shows how sales analytics create more accurate and actionable sales forecasts. Even more importantly, the current performance metrics of analytics-enabled sales organizations speak to the value of such solutions (Figure 1). Figure I: Current Performance Metrics: Sales Analytics Drive Added Business Value.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics] Time Constraints: Content Marketing’s Greatest Challenge?
    However, in the same survey where marketers bemoaned the crippling effect of time constraints, nearly a third (30%) reported that they aren’t using analytics software to track their content marketing results. That’s why as a leading SEO agency , KEO Marketing monitors analytics for every campaign we execute.
  • 6SENSE  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics] SiriusDecisions: Are You Data Driven or Data Deluded?
    For B2B marketing and sales executives, the question isn’t about whether they’ll invest in predictive analytics in 2016, but rather how to do so intelligently and in a way that fits with the needs of their organization. This is where the SiriusDecisions Analytics Proficiency Assessment Model comes in. Planning for Analytics Success.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    Identifying the right upselling prospects because of the right analytics will save time and improve profitability as a result. As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. More often than not, people are reluctant to adapt to change. Data mining.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics] Beyond Views and Downloads: Use More Advanced Content Analytics
    This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective. Removing the Hassle from Content Marketing Analytics. In terms of lead generation that is. Any Direct Leads. Assisted Leads.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics] What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement
    In 2015, Litmus -- a web-based email creation, testing, and analytics company -- tracked over 13 billion email opens worldwide as part of its 2016 State of Email Report highlighting trends across all industries and verticals. Last year, we saw significant changes in marketing technology. Here’s where people are engaging with email most.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics] How to Use Smart Content to Take Advertisements to the Next Level
    Then, take action to bridge the gap: work with your analytics and IT team to create a unified database. Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? Content marketing is a double-edged sword. But keep in mind: many consumers view these actions as noise. Media
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics] Everything You Need to Know About User-Generated Content
    If anybody doesn’t know what Curalate is, it’s a visual analytics scheduling and rights tool.”. Want more content? High-quality, on-strategy content that resonates with your audience? Who doesn’t? Most content marketers will be creating more content this year. That means more budget required, more staff, more promotion. One That’s not all.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Analytics] 23 Account-Based Marketing Leaders to Follow on Twitter
    Doug Bewsher is the CEO at Leadspace, an end-to-end predictive analytics platform for B2B sales and marketing. Joe Chernov is the Vice President of Marketing at InsightSquared, a sales performance analytics solution that delivers reports on every major sales metric. And for good reason. It’s fishing with spears instead of nets.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 3, 2016
    [Analytics] What, How, and When to Measure 3 Key Areas of Your Snapchat Marketing
    Luckily, in the meantime, some Snapchat analytics solutions are starting to pop up. Impressive numbers stand behind Snapchat: 100 million users, more than 5 billion video views per day, up to 8x higher viewership of Live Stories than similar TV events—the list goes on. Spoiler alert: Numbers are important. Social media ROI problem? Solved.
  • B2B IDEAS @ WORK  |  WEDNESDAY, FEBRUARY 3, 2016
    [Analytics] 8 Essential Google Analytics Reports For B2B Marketing
    Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing. Ideas@Work Blog B2B Analytics and Measurement B2B Marketing StrategyPerfect.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Analytics] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    Most of the work in any marketing analytics project is integrating data from multiple systems. It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics. Here’s a deeper look. It can connect with others through standard APIs.
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics] Why Lead Quotas (and Other Vanity Metrics) are Hindering Your Long Term Growth
    to get our take on the balance of creativity and analytics in marketing. Marketing is all about the long game, especially when it comes to tactics such as content marketing, SEO, and nurture. So, the mad dash for leads can ultimately hurt more than it helps, especially if it leads to a half-baked strategy. Why Lead Quotas Can Be Damaging.
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics] Skills for the New Marketer
    Furthermore, the same Economist report indicated C-suite plans to spend on technology, especially data and analytics to interpret the vast sea of information that is now measurable … offering tantalizing clues as to what people really respond to. Our discussion touched upon the skills and duties of marketers. Marketer as data scientist.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics] Digital Display Advertising Spend to Outstrip Search in 2016
    Both channels offer detailed reporting and analytics to monitor progress. New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Display ad spending has nipped aggressively at search’s heels over the last few years. Now it has taken the lead. How should B2B brands react?
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics] 3 Ways to Use Tableau to be a PPC Rockstar
    Working for Fathom, a digital marketing agency, I have access to thousands of data points across dozens of clients within multiple platforms such as Google AdWords, Bing Ads, Google Analytics, Yahoo Gemini and Facebook. So I need to start out with a confession. I’m a bit of a data nerd. Scratch that, I’m a huge data nerd. Reporting.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics] Miss This One Thing & B2B Marketers Will Never Demonstrate ROI
    Define & Track Conversions – Regardless of whether your organization uses goal tracking in Google Analytics or conversion metrics in comparable reporting platforms, make sure some form of conversion tracking is in place. understand their skepticism. The One Critical Requirement: ONGOING communication between sales AND marketing.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics] Break Through on Email with Easy-to-Use KPIs
    Traditionally, email analytics has been hard because all of your demographic data, open rates, etc. resided in your email service provider (ESP) database, while all of your web traffic and conversion data was being tracked by your content management system (CMS) and/or Google Analytics. Be data-cated. Now let’s talk data. Engagement.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics] 20 Tremendous Digital Marketing Stats and Facts
    Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 1, 2016
    [Analytics] Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content
    At the Content Standard we monitor visitor data daily using the Skyword Platform and Google Analytics —this allows us to know exactly who our target audience is, what they like, and what’s not resonating. Only 17 percent of enterprise marketers reported having an analytics scientist role on their in-house marketing team.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Analytics] 5 Tools to Manage Your Freelance Content Team
    It contains gadgets as opposed to WordPress’ widgets, and includes Google integrations like AdSense and Analytics, allowing you to easily monetize your company blog and monitor traffic. 3. This is where freelance employees come into play. Finding freelancers  . Instead, you can look at job boards where top talent congregates. 2.Blogging  .
  • ACT-ON  |  MONDAY, FEBRUARY 1, 2016
    [Analytics] Use Marketing Automation to Keep Customers and Expand Retention
    By incorporating predictive analytics they can apply a much more prescriptive approach to marketing across the entire customer life cycle,” explains Mr MacMillan. Editor’s note: Marketing automation has long been the crucial game-changer for acquisition marketing. As a result, organisations and their marketing functions are missing a trick.
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Analytics] Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
    Tools for Collecting Your Own Data: Google Analytics : Web analytics and reporting. App Annie : Mobile app ranking, analytics, market intelligence. datasets : A subreddit of datasets for data mining and analytics. Alteryx : A tool that does data preparation, analytics, reporting, and spatial design for you.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 29, 2016
    [Analytics] Account Based Sales Development and the Rise of Predictive Marketing [Guest Post]
    Note: Today’s post is from Matt Amundson, Director of Sales Development at EverString, which allows you to build pipeline and increase customer conversion rates with account-based, full-funnel predictive analytics. They’re also a happy InsideView customer! started from the bottom, and now I’m here. Actually, I started “here”!
  • BIZNOLOGY  |  FRIDAY, JANUARY 29, 2016
    [Analytics] Integrating mobile video branding into the auto purchase funnel
    We draw inference from Search interest analytics, internal site searches, database segmentation, and behavioral tracking. Part One. Many of us can recall moments in our childhood when we accompanied our parents to go shopping for a new car. think it’s time to address some of them for the auto marketers of today. The Good for Me?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 29, 2016
    [Analytics] What Lies Ahead for Social Media in 2016
    You need to sit down, dig in, and get analytical. If it's Friday it must be Friday Five time, our weekly roundup of five stories from one specific topic. This week it's Social Media. Examining the Current State of Social Marketing (Infographic). Read the full story on Adweek. How Social Media Marketing Is Set to Change in 2016.
  • ACT-ON  |  FRIDAY, JANUARY 29, 2016
    [Analytics] Start Strong in 2016: A Round-Up of Email Essentials
    Start off your planning efforts strong in 2016 with these New Marketing Metrics for B2B , and dive even deeper into today’s world of data-driven marketing with our High Performance Marketing Guide (covering everything from staffing and team structures to budgets and analytics). Give them a look, and put your best foot forward in 2016. 1.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 28, 2016
    [Analytics] 8 Steps to Guarantee Marketing Automation Success
    Typically, you will want to have a centralized marketing database, an engagement engine, and an analytics engine as part of your new automated marketing solution. 5. EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Marketing Automation
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 28, 2016
    [Analytics] The Internet of Things will be ruled by kids
    Finally, these first two enablers are being put into the hands of innovative people who know how to use new analytics tools to actually making things happen. Finally, these first two enablers are being put into the hands of innovative people who know how to use new analytics tools to actually making things happen. Nothing yet. Skills.
  • ACTIVEDEMAND  |  WEDNESDAY, JANUARY 27, 2016
    [Analytics] Two Call Tracking Trends to Keep an Eye On
    Here’s a big selling point for call tracking – Google Analytics and AdWords do not offer this capability. Two Call Tracking Trends to Keep an Eye On. Though the concept of call tracking has permeated many marketing tactics by now, there are always new developments. Keyword-Level Call Tracking. Call tracking solutions can. Imagine that!
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 27, 2016
    [Analytics] How the Internet of Things will change in 2016
    ” The components of the IoT ecosystem include devices, analytics, networks, and security. There is one thing for certain when it comes to the Internet of Things (IoT) for this coming year: the numbers of online products and consumer goods will be increasing. It seems they could be increasing exponentially from here on out. forecasts, 5.5
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 27, 2016
    [Analytics] Content and Social Working Together for B2B
    Analytics are the key to performance optimization. Without accurate performance analytics, we’d be back in the Mad Men era of creating content and launching campaigns into a black hole with no idea if they worked. For every B2B marketer out there, content and social should go together like peanut butter and jelly. Read more. Read more.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Analytics] The 10 Most Common Interview Questions (And How to Answer Them Perfectly)
    For example, if you're interviewing for an SEO position, a relevant strength to tout might be your analytical abilities. Where do you see yourself in five years? That question is, as HubSpot recruiter Emily MacIntyre puts it, "so boring.". No sweat. No tears. Minimal stumbling. Oh woe is you. when trying to get at a weakness," MacIntyre says.
  • CMO ESSENTIALS  |  TUESDAY, JANUARY 26, 2016
    [Analytics] Untangling the Data-Driven Marketing Mess
    For more on data-driven marketing best practices, read Aberdeen’s free report, The Data on Data-Driven Marketing: Where Data & Analytics Make a Difference ! CMO Insights Operations & Technology Trending data analytics data-driven marketing marketing dataWhat’s it like to learn data-driven marketing ? Beginnings Are Messy.
  • KEO MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Analytics] How Google’s 2015 Changes Impact 2016 Search Marketing Strategies
    In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Google either announced or implemented a variety of changes, all of which reward brands striving to provide the best possible experience to website users. Let’s recap some of Google’s biggest changes in 2015.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 26, 2016
    [Analytics] 95% of CMOs Struggle With Customer Journey and Adaptability
    That staggering percentage comes courtesy of a recently-released survey conducted by The CMO Council of 150 senior marketing executives in North America and Europe. In a word: Yikes. The data sits in silos, literally wasting away. " What's A CMO To Do? "From a data, technology and process standpoint the tools are there. CMO Corner
  • 6SENSE  |  TUESDAY, JANUARY 26, 2016
    [Analytics] Forrester Report: 3 Pillars of B2B Marketing’s New Mission
    The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. Teams that invest in both marketing analytics technology and data science skill sets will positions themselves to execute on true account based marketing strategies and accelerate demand for their products and services.
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Analytics] 35 Million Reasons To Say Thanks
    If the delivery of a video is “the next best thing to being there in person” and we deliver detailed analytics with respect to the viewer’s attention span (digital body language) I’m sure you can only imagine the impact we can have on your sales organization; from first day to first close and beyond. feel excited. Vidyardians.
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Analytics] Vidyard Raises $35 Million to Expand Power of Video Analytics and Digital Body Language
    Series C financing led by Battery Ventures will help Vidyard further innovate in video analytics and customer insights across all facets of a business. Vidyard can help businesses realize the full potential of video, not just as a content medium, but as an incredible source of business analytics and customer insight.”. About Vidyard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 26, 2016
    [Analytics] Marketing and the new Digital Mindset
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. What does it mean to be “digital?”
  • VIDYARD  |  MONDAY, JANUARY 25, 2016
    [Analytics] Understanding the 4 Pillars of Content Marketing
    To generate accurate insights, your organization needs to: Gather data from the right analytics platforms — Ensure your resource center content is hooked up to Google Analytics and your marketing automation platform, as well as any other analytics platforms to accurately measure key content marketing metrics. Creation. Insights.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Analytics] Three Things Smart B2B Marketers Will be Doing in 2016
    As illustrated in Scott Brinker’s graphic below, marketers now have access to an incredible array of software tools to help with all aspects of their roles, from online advertising and email marketing to social media management, content development, project management, lead nurturing, and big data analytics.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 22, 2016
    [Analytics] 15 Must-Haves for a Solid Email Marketing Program
    Track open and click rates, revenue and conversion, unsubscribes and bounces, and use your website’s analytics tools to gauge reader behavior after click through. Industry-wide, email marketing is increasingly providing data for the analytics that drive other marketing efforts. 8. They all should include different subject lines.
  • SALES ENGINE  |  FRIDAY, JANUARY 22, 2016
    [Analytics] 6 Skills Today’s Lead Nurturers Must Have
    head for analytics. Your prospects are shopping online for solutions, with or without you. In fact, the entire process must work in tandem with sales to turn suspects into qualified opportunities resulting in revenue. Enter the lead nurturer. But regardless of size, the required skill sets of a lead nurturer are the same: 1. Sales Enablemen
  • BIZIBLE  |  FRIDAY, JANUARY 22, 2016
    [Analytics] Eight B2B MarTech Leaders Share Their Perspective On Marketing Operations
    Implementing automated marketing data management for continuous data quality provides greater confidence in analytical systems due to having a "single source of truth" in the form of high quality marketing data. Marketing operations, especially in B2B industries, has become an increasingly vital function. customer feedback, analyst reports).
  • DISCOVERORG  |  FRIDAY, JANUARY 22, 2016
    [Analytics] The Evolving Risks and Roles of CISOs in 2016
    For example, a  trigger  in the DiscoverOrg platform from January 2016 indicates: “ IBM has announced the acquisition of IRIS Analytics, a fraud software and consulting company, to support plans to integrate the company’s machine-learning technology into IBM’s Counter Fraud Management Suite.”. Cyber-attack detection technologies.
  • ION INTERACTIVE  |  FRIDAY, JANUARY 22, 2016
    [Analytics] ion’s Marketing Technology Stack
    Google Analytics augments tool-specific measurement with a broader perspective and Geckoboard surfaces key metrics in real time to our organization. My friend and co-founder here at ion is Scott Brinker, aka ChiefMartec. jumped at the idea. ion may not be able to compete for a Stackie, but we can sure as heck make one. And there were more.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 22, 2016
    [Analytics] 5 Tips for Optimizing Audience Engagement by Channel
    Use audience analytics and third-party data to inform audience reach and targeting strategies pre-buy and post-buy. 4. A consistent, relevant experience across channels is built on a cohesive and relevant message. The message derives from audience data. The struggle of getting to know and understand these attributes is real.
  • BIZIBLE  |  THURSDAY, JANUARY 21, 2016
    [Analytics] 13 Reasons To Implement B2B Marketing Attribution Right Now
    Web analytics can tell you how many of the people who see your post on that site click the link to your website, but how many of those who click eventually turn into customers? In its most basic role, good marketing attribution connects sales and marketing data so companies can see which marketing efforts are having the most impact on sales.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 21, 2016
    [Analytics] Skyword Analytics Plus Google Analytics Make Us Better Storytellers
    They ensure that people flow in, stories flow out, and containers of data are never misplaced. I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. million metric tons of cargo. What changed?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Analytics] True Influence InsightBASE Simplifies Use of B2B Intent Data
    b2b marketing intent data lead scoring marketing automation predictive analyticsIntent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.
  • KEO MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Analytics] KEO Marketing Publishes Ultimate B2B Lead Generation Guide
    Inbound Marketing: Engaging the ideal client or customer with a tactical campaign that utilizes content, SEO, social media and analytics. New Resource Reveals Proven Digital Strategies and Tactics That Help Companies Achieve Sales Goals. Educational Content Marketing: Creating content that helps clients or customers research solutions.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Analytics] 8 Ways to Improve Your Online Content Marketing
    You can identify this content by listening to audience feedback via social media, reviewing your social analytics, and referring to the various content performance metrics (landing page conversions, email open and content offer download rates, etc.) Good question. Isn’t it your lucky day. Ok, enough chatter. Let’s dig in. Snackable Content.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 19, 2016
    [Analytics] OneSpot Offers Automated Content Selection Targeted at Long Term Results
    content analytics engine automatically classifies existing content without manual tagging. As you know from previous blog posts , I’ve been borderline obsessed recently with systems that automatically create multi-step campaign flows. So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention.
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