• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Analytics] Improving ROI with Marketing Optimization
    talk about optimization, we’re talking about an analytical and mathematical function – a. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Analytics] Start engaging from the first click in the Customer Journey
    VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. portal for digital and ecommerce marketers, and UK-based Lynchpin, a web analytics consultancy, three main. All Rights Reserved. interpretations thereof. 12 About GX Software.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Analytics] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Analytics can probe right down to the. analytics to help prioritize leads who are spending more time with your content. And advanced analytics. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Analytics] Closing the Loop on Social Leads
    Make sure your marketing analytics tool includes information about new leads generated from social. note on analytics: Using social analytics tools is particularly important for gathering lead generation. Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social. business.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Analytics] Digital Metrics Playbook: Measuring your Online Branding Strategies
    This book will change the mental model you bring to the analytics game, teach you to do more with data and help you create a data-driven organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Analytics] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Analytics] The Definitive Guide to Marketing Metrics and Marketing Analytics
    Shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Analytics] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Analytics] A Guide to Pinterest's New Business Accounts
    Recently, Pinterest released free analytics for business accounts. Why is this important
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Analytics] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Analytics] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Analytics] 6 Key Metrics to Measure Success from Your Retargeting Programs
    'Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Today many companies are running site and email retargeting programs to capture net new prospects and nurture existing leads. Retargeting and other display campaigns have traditionally been used strictly for generating net new leads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Analytics] 8 (Free) Google Resources B2B Marketers Need To Know
    Google Analytics Release Notes. Not to be outdone, the team at Google Analytics is also releasing summary communication on changes made to the platform with references to announcements and information. 'Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ).
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Analytics] Making MarTech Investments? Bet on the Customer
    Every month they must place bets on technologies and tools that empower their team to make smarter decisions, to know more about their customer via analytics and insights, and to eliminate manual tasks and re-engineer using software. 'Today’s CMO is a tech investor and must think like a shrewd broker on the stock exchange.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Analytics] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    It also prompted many interesting discussions with them vendors themselves, who, not surprisingly, are an especially analytical and thoughtful group. By that standard, predictive analytics is still far from overcrowded. lead scoring marketing automation marketo predictive analytics predictive marketing
  • LEADERSHIP  |  WEDNESDAY, APRIL 15, 2015
    [Analytics] CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)
    Social Lead Management Requires External Analytics and Internal Competencies Working Together Seamlessly. We know that there are many tools and analytics platforms out there, with new ones being developed every day. few good ones are incorporating social data into their predictive analytics. Are they the economic buyer?
  • VIDYARD  |  WEDNESDAY, APRIL 15, 2015
    [Analytics] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
    Vidyard goes beyond basic video hosting solutions by helping marketers optimize their content for engagement and conversion while using video analytics to generate customer insights. Modern marketers have realized that video engages audiences like no other medium, and sales teams are increasingly using video to educate and nurture prospects.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 15, 2015
    [Analytics] Modern Marketing Essentials Guide To Social Marketing (eBook)
    Analytics. 'It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer. Engagement. Marketing Communications. Social Advertising. Modern Marketing Essentials Guide to Data Management.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Analytics] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    The good news, Phil shared, is that machine learning and predictive analytics will help—marketers will be able to  really listen and set goals while relying on automated systems to “do the driving.” Overall, they encouraged marketers to use their analytics to measure ROI and make future marketing decisions.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Analytics] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    Plus, Showcase Pages have their own analytics, so you’ll be able to track visitor interest. 'When was the last time you evaluated your company LinkedIn page? Does it represent your brand well, attract prospective clients, and showcase your business as an authority in its field? Create Showcase Pages. What’s the advantage?
  • ANNUITAS  |  TUESDAY, APRIL 14, 2015
    [Analytics] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
    Marketing automation, or CRM, or web analytics are all valuable skills to develop…but so are public speaking, project management and writing. 'I was reminded today of my own story of professional growth and development. Would your boss do that for you? According to our ANNUITAS survey , it’s clear that it isn’t happening. Does yours?
  • KEO MARKETING  |  TUESDAY, APRIL 14, 2015
    [Analytics] Gmail Sponsored Promotions Offer Great Benefits
    GSPs offer detailed, granular reporting so you should spend some time studying the analytics to see what insights you can glean that can help you optimize your campaigns. Gmail Sponsored Promotions (known as GSPs) have been around in beta format for a while now, but have only become available on a widespread basis fairly recently.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Analytics] Why Blogging Is More Important Than Ever
    Blog analytics help you gauge what your audience is interested in. Use Google Analytics or  a variety of other tools  to glean important data about your website, social media channels, and blogs. '“Content marketing” (which is really just distributing marketing content) is the hot buzzword for modern marketers. Blogs.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 14, 2015
    [Analytics] Why Marketing Analytics And Metrics Are Related But Not The Same
    'Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. Analytics involves applying statistics and mathematics to data in an effort to see patterns in the data. A “Marketers are investing in building their analytical muscle. How can we best acquire new customers?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 14, 2015
    [Analytics] Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update
    Follow the steps below in Google Analytics to find this: Once you get to Google Analytics, go down to All Traffic in the left navigation and click Channels. 'Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. ” Source.
  • SYNECORE  |  TUESDAY, APRIL 14, 2015
    [Analytics] Wistia or Youtube?
    What makes it different than a traditional video hosting service like YouTube is that it allows users to track the performance of their videos with analytics. The downside to Wistia is that, to gain access to the analytics features, you have to pay for a monthly subscription. With any inbound marketing tool, there are choices.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Analytics] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    Google Correlate , the Bing Keyword Tool ) to online research tools like Advanced Web Ranking to keyword suggestion tools, other desktop keyword tools, competitive analysis tools, browser add-ons and plugins, analytics tools, and “other ideas.” Image credit: Small Business Ideas Blog. SEO Keyword Guides and Tools. what is…?
  • BLOG MY CALLS  |  MONDAY, APRIL 13, 2015
    [Analytics] What is the Most Important Phone Call Metric?
    Conversation Analytics can extract a wide variety of indicators from calls and one of them is A Commitment to Buy. In order to pull this data, Conversation Analytics evaluates nearly 1000 keyword and phrase combinations on each phone call to establish if the caller made a commitment to buy. Conversation Analytics Read More.
  • LEADERSHIP  |  FRIDAY, APRIL 10, 2015
    [Analytics] Interesting Infographics: Biggest Drivers of Increased Data Marketing
    'Data-driven marketing may sound like the latest buzzword, but it’s a lot more than that. In fact, data-driven marketing has become the default marketing method as technology and consumer trends accelerate in that direction. It has become the expectation on both the consumer and enterprise side of the equation.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Analytics] Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
    This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Another notable stat from the Strategy Analytics report shows the US had the highest social network ad spend per social network user at $31.37 billion, by 2015.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Analytics] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Marketing automation enhances the email marketing process through personalization features that optimize email creation, and analytics that track engagement. 7.    Determine Marketing ROI through Analytics. Today, consumers have all the power. They conduct their own research before making buying decisions. 6.    Test Variables.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Analytics] How to Add a Secondary Axis to an Excel Chart
    Analytics Daily Weekly 'Have you ever wanted to create a single chart for two different (yet related) pieces of data? Maybe you wanted to see the raw number of leads you''re generating from each channel and what the conversion rate of the channel is. But there''s a problem. Luckily, there''s an easy fix. Step 2: Create a chart with your data.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 9, 2015
    [Analytics] Announcing The 2015 B2B Web Usability Report
    'Google Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your website – which pages they click, the flow from one page to another, conversions, etc. But B2B marketers also need to know what buyers actually want from a vendor website. What causes them to leave a website and not return?
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Analytics] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    Your membership includes analytics, so you can see how well your overlays are doing too. 'Your email list plays a paramount role in your marketing. In 2012, 3.3 billion people had an email account. That number is expected to crest 4.3 billion by the end of 2016, according to a report by tech market research firm, The Radicati Group. Pippity.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Analytics] How Often Should Companies Blog? [New Benchmark Data]
    Blogging Analytics Daily '"Blog early, blog often.". In the inbound world, these are words to live by. After all, blogs help businesses attract new website visitors and convert them into leads. The question is, how often does a company need to blog? To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 8, 2015
    [Analytics] What to Consider Before Setting up Google Tag Manager
    Remember tags are tracking code snippets that collect data from activity on your website collected in Google Analytics, from Google Adwords activity, from Campaign-related activity, etc. B2B Web Strategy Google Analytics 'In the past, I’ve posted on the emagine B2B Blog about the importance of Google Tag Manager for Marketers.
  • SYNECORE  |  WEDNESDAY, APRIL 8, 2015
    [Analytics] How Content Personalization Fits into Inbound Methodology
    Measuring Analytics. After your inbound campaign is well under way, you can start employing analytics tools to measure key performance indicators (such as visitor to sign-up ratio or sign-up to paying ratio). However, it is possible to get a lot more granular with your analytics if you so desire. Identifying Your Audience.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 8, 2015
    [Analytics] 3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist
    Our sessions cover topics from social media marketing, to best practices in marketing analytics, and beyond. If you answered yes, but aren’t a Marketo Certified Expert or Analytics Specialist yet , you still have time to become one. Let’s check out that guide: Immerse Yourself In The Future Of Marketing. The Keynotes:  Feel. Engage.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 8, 2015
    [Analytics] 12 Tips for Effective Tradesman Videos
    Use the Analytics options on YouTube (all free) to see how people are finding it, how long they’re watching it and re-post it someplace every few months. 'By Chris Ilcin, Account Superintendent at Sonnhalter. If you’re like me, you’ll flip the channel when commercials come on. What problem does it solve, or how is it best used. Everywhere.
  • LEADERSHIP  |  TUESDAY, APRIL 7, 2015
    [Analytics] The Top B2B CMO Challenges
    Your website analytics, email marketing, webinar participation, offline marketing events, sales meetings, phone conferences, are all valuable sources of insights about customer behaviour. '—Turning SMALL Failures into BIG Wins. My call to arms last week was for CMOs to go rogue, to be fearless in their marketing innovation and leadership.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Analytics] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    Facebook, Twitter, and LinkedIn provide easy-to-use and insightful analytics that will help you optimize your updates by understanding what engages your audience. 'As a Bostonian, I’ve been patiently (not really that patiently) waiting for the warm weather to hit and all of the 110.6 inches of snow to melt. Enjoy! Analyze Your Audience.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Analytics] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    Don’t look at your reporting/analytics: You may be happily sending out your weekly newsletter and chugging along just fine, but are you making the most of each of those newsletters? 'At VerticalResponse, our customers often ask what they can do to make their email marketing more effective. Perfect Places for Your Email Sign up Forms.
  • CMO ESSENTIALS  |  TUESDAY, APRIL 7, 2015
    [Analytics] Your Marketing Automation Reality Check: Calculating the Costs of Misuse
    Ignoring Reporting & Analytics – “The Good Advice You Just Didn’t Take”. However, only 78% of Best-in-Class firms report using reporting & analytics from their marketing automation platforms, followed by 55% of Industry Average users, and 36% of Laggards. If you’ve invested in marketing automation software ?whether
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Analytics] Want to Learn Marketing Analytics? Start With These 9 Great Resources
    'I''ve been interested in data and analytics for a long, long time. There''s a whole world of analytics out there -- and I''ve barely scratched the surface.There''s always more to learn, so I''ve made it my mission to learn as much as possible about analytics by talking with people and, of course, consuming as much content as I can online.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 7, 2015
    [Analytics] Is social media engagement still a thing?
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. In other words, you’re broadcasting.
  • WEBBIQUITY  |  TUESDAY, APRIL 7, 2015
    [Analytics] How to Dramatically Improve Organic Search Traffic
    You can understand more about where your users are going and clicking on your website, by checking Google Analytics. 'Guest post by Felix Tarcomnicu. If you want to dramatically improve your organic search traffic , you have to make your website better. Think about what makes it unique, valuable and engaging. Use Google Webmaster Tools.
  • MARKETING ACTION  |  TUESDAY, APRIL 7, 2015
    [Analytics] Nurturing Leads With Webinars: Awareness is Just the Beginning
    The equally important webinar analytics measure attendee engagement, progression through the funnel and behaviors, allowing you to identify sales-ready leads in real time and follow up with the most qualified leads immediately. 'The buyer’s journey has changed due to the high-quality information now easily available to prospects. Awareness.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Analytics] Team Building Resolution Update: Team Color Run
    For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. 'Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities. We’ve already had a few successful friendly competitions.
  • VIDYARD  |  MONDAY, APRIL 6, 2015
    [Analytics] 6 Important Takeaways from Oracle’s Modern Marketing Experience
    Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. 'Every marketer knows the real key to success is to always be learning. Those who don’t, won’t.”
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Analytics] Four Digital Marketing Mistakes You Should Never Make
    Analytics may be the modern marketer’s best friend, but it’s your friends in IT who will help you bridge the gap between knowing what you want to know and knowing how to know it. Neil leads the agency’s Center of Excellence in digital analytics and decision science. If you feel a little behind the curve, don’t worry. But hang on.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 6, 2015
    [Analytics] Mobile + Marketing Automation Demystified
    and automate activities ranging from segmentation, nurturing, scoring activities, a/b testing,  metrics , analytics, and more. When 'Author: Michael Pollack There are plenty of people talking about mobile and how it interacts with marketing automation. When creating your mobile marketing strategy, do not think about mobile in isolation.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Analytics] Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
    Email Marketing A/B Testing Ecommerce Analytics Daily 'If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. You might find they pay off in a big way. Crazy, right?
  • MARKETING ACTION  |  MONDAY, APRIL 6, 2015
    [Analytics] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    Reports & Analytics conversion convert customer lifecycle Lead Lifecycle Analytics metrics 'This is part four in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert, and expand. . Isn’t that the only metric that matters?
  • MARKETING ACTION  |  FRIDAY, APRIL 3, 2015
    [Analytics] Google’s Mobile Search Update: Are You Ready for April 21?
    Next, understand exactly how much mobile traffic you’re receiving by reviewing Google Analytics or another web analytics platform. According to Google’s Webmaster Central Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Bold emphasis ours.). What’s at stake? Source: eMarketer.
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Analytics] Where is B2B data-driven marketing headed?
    Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. 'Data drives B2B marketing today, and it’s a fast-evolving arena.  Here are some of their predictions. The rise of the marketing technologist.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 1, 2015
    [Analytics] How Direct Mail Agencies Are Using Call Tracking to Get More Clients
    With LogMyCalls, you can give your customers access to a customized analytics platform outfitted with your branding. '“Nah, I don’t think we need any more clients.” – Sentiment from a now nonexistent agency. Most businesses want to expand their client base. At LogMyCalls, we work with a lot of direct mail agencies. Specific Metrics.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Analytics] Data Management and Modern Marketing: Platform Enhancement Q&A
    This capability is a core functionality built into the Oracle DMP that allows us to pull in web analytic data from any web analytics platform. 'The following Q&A is the first installment in a series of content focused on providing insight into innovations and technology enhancements for modern marketers.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Analytics] Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing
    That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Analytics] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    Marketo’s  Engagement Marketing Platform  is now connected to Google Analytics. Now marketers are able to use richer profile data from Marketo for both known and anonymous prospects and customers in order to build target audience segments in Google Analytics. Today, we announced a solution with Google that changes the game.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Analytics] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    But consider the following: BuzzFeed has the richest analytics dashboard available to community writers of any open publishing platform I’ve tried, including Medium, LinkedIn, or similar entertainment sites like PlayBuzz. And I’m glad I did. BuzzFeed’s influence and reach are unmistakable. “We’re really going to write for BuzzFeed?”
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Analytics] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
    You can also use tools like the Behavior Flow in Google Analytics or the Retention Analysis in Mixpanel to understand how visitors are interacting with your site and where potential pain points may exist. As the guy who was recently put in charge of the user experience for HubSpot.com, I immediately dove into his critique. I''m not kidding.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Analytics] The Science of Creativity
    Creativity is not strictly confined to the right side of the brain, nor is analytical thinking only borne of the left. 'I have a riddle for you: Everyone has some, but wants more, and some people think they have less than others do. What is it? ll give you a hint: Albert Einstein and children have this in common. The answer? CREATIVITY.
  • BIZNOLOGY  |  TUESDAY, MARCH 31, 2015
    [Analytics] Two more Google Webmaster Tools tips and tricks
    If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! 'Last week I shared a couple Google Webmaster Tools tips and tricks  with you. saved the best for last. Pathetic!
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Analytics] 22 Exceptional Business Blogging Guides, Tips & Tactics
    Felix Tarcomnicu argues that guest blogging isn’t dead, despite earlier statements from Matt Cutts, because Google accepts guest posts (with do-follow backlinks) on their blog, and “If Google is accepting guest posts on their Analytics blog…that’s the proof that guest blogging is not dead, and you should not stick a fork in it.
  • MARKETING ACTION  |  TUESDAY, MARCH 31, 2015
    [Analytics] Translate Your Killer Plan into Day-to-Day Marketing Tactics
    Reports & Analytics agile marketing planning marketing tactics planning 'In a previous blog post, Creating a Marketing Plan That Won’t Die a Slow, Miserable Death , we looked into how to go about planning for an upcoming year or quarter. Many companies miss this crucial step. Marketing initiatives: How are you going to do it? Promotions.
  • VIDYARD  |  MONDAY, MARCH 30, 2015
    [Analytics] Cetera Financial Group, Lenovo and Prophix Software Boost Video Marketing Results with Vidyard for Eloqua
    But more than just a way to interact with audiences, video analytics are offering new insights into customer behavior and their actual engagement at different stages of the buying journey. However, less than 10 percent were using video analytics to qualify their leads and track the true performance of video assets. Lenovo.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 30, 2015
    [Analytics] Beware of the Vultures: Is Your Site Mobile-Friendly?
    To get a better idea of how your website will be affected, run a website analytics report; A very small portion of your website traffic may be affected. Analytics Marketing SEO Strategy Uncategorized analytics Google Wordpress 'Being a marketer can sometimes be frustrating. To a certain level. What does that mean exactly?
  • CRIMSON MARKETING  |  MONDAY, MARCH 30, 2015
    [Analytics] How Can Marketers Better Optimize the Customer Experience?
    ” Other interesting finding from the survey: Web analytics (93%), CRM/data warehouse (64%) and customer satisfaction surveys (59%) are the top sources from which company marketers are pulling data for customer experience optimization; #Webanalytics, CRM & surveys are top sources for pulling #customerdata for CX optimization Click To Tweet.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Analytics] 11 Content Curation Tools Every Marketer Needs
    Swayy takes the work out of finding and tracking the analytics of content curation. Swayy integrates your social accounts, topics of interest, AND analytics in one place to read and share. The need for great content curators has never been more urgent. successful content curator is no different than a successful wedding DJ. 1) Pocket.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 30, 2015
    [Analytics] emagine’s Employee Spotlight: AnnaMarie Tush
    Nothing fancy, but I was able to dive into clients Google Analytics and pull reports to see a year to year comparison of things like organic traffic. 'We’re back with our third feature of our Employee Spotlight series where we ask our employees what their life is like inside and outside emagine. doctor or a nurse. m pretty good at cooking.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 30, 2015
    [Analytics] 5 Ways To Make Sure Your Mobile Marketing Is Magical
    Analytics (like GA ) can help you  measure the success of your mobile marketing strategies, this is especially important during coordinated marketing campaigns. 'Author: Michael Pollack Many of you are probably reading this blog on a mobile device, and you’re not alone. There are currently 7.2 Just thirty years ago that number was zero.
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Analytics] What Life in Modern Marketing Looks Like: 13 Personal Stories
    Being analytical (aka “data-driven”) is no longer a plus for the typical CMO; it’s an absolute requirement. that means checking website analytics, AdWord account conversions, and then business numbers. 'What is life in modern marketing like? How does it actually feel to be a marketer right now? er, borrowed ?
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 30, 2015
    [Analytics] 30 Gifs To Inspire Any Social Media Community Manager
    You’re nearly as excited to get that new social analytics tool as you are for your Christmas bonus. 'By  NewsCred Contributor, Lauren B. Mangiaforte. Given the ubiquitousness of social media, it’s easy to forget that just five years ago it was barely a niche marketing tactic, let alone a profession. JK NewsCred HAS ONE! ” 6.
  • MARKETING ACTION  |  MONDAY, MARCH 30, 2015
    [Analytics] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    Reports & Analytics lead lead funnel lead nurture lead nurturing metrics 'This is part three in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture, convert, and expand. . Read the case study to see how they do it. Nurture Metrics.
  • DIRECT RESPONSE COACH  |  SUNDAY, MARCH 29, 2015
    [Analytics] A clever way to generate more tweets – and expand your audience
    It’s a marketing app that allows you to create your own dashboards using data from various marketing platforms like Google Analytics, [.]. 'Even if you have no experience or interest in Twitter, this technique could work for you. ——————-.
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Analytics] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    Related Posts: Targeting B2B Companies with Online Display and Social Media Remarketing Advertising Strategies with Google Analytics LinkedIn and Twitter Advertising and Marketing Options; A… 17 Lead Generation- Demand Generation 2015 New Year’s… 18 Ways to Promote Your White Paper for Lead Generation. Nothing new here. 
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Analytics] Interesting Infographics: Hats of to the Modern CMO
    Marketing analytics, marketing research, and advertising/branding were the most popular areas to cover, which makes sense; however, market entry strategies for expansion and customer engagement were also popular responses. 'Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term.
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Analytics] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    One of our studies, for example, looked at over 500 firms and how they used technology and automation and different marketing tools, like analytics, SEO, these kinds of tools. The series explores a variety of business and technology landscapes through conversations with industry leaders. There was no way you could personalize things.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Analytics] 15 Examples of Great Mobile Website Design
    KISSmetrics provides analytics software for businesses. 'Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, 80% of Internet users are using smartphones to search online. When Google makes this change, it will affect 40% of mobile search queries. or not. 1) Shutterfly. 2) Google Maps.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Analytics] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    It’s not that marketers aren’t analytical – many are. 'Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 Follow Tony on Twitter @tones810. Data Attributes & Quality Data Managemen
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 26, 2015
    [Analytics] 5 Ways to Increase Your Bounce Rate
    B2B Web Strategy Conversion Metrics Google Analytics Traffic Generation 'Lets face it, with diminishing attention spans you do not have much time to keep a user on your website once they get there. According to Statistic Brain the average attention span of an average user is 8 seconds, that’s right folks 8 seconds. Autoplay Music/Video.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Analytics] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    This type of insight and analytics helps you to benchmark your success. 'Author: Dayna Rothman There is a ton of marketing technology out there! Take a look: Looks like a lot, right? And it certainly is. As a marketer, it is tough to know where to start. What type of technologies do I need to run my business? Content Marketing Management.
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Analytics] What Shazam Can Teach Marketers about Predictive Analytics
    This is a predictive analytics success story that marketers in every industry should be inspired by. The post What Shazam Can Teach Marketers about Predictive Analytics appeared first on CMO Essentials. Shazam has been relevant for so long that it has achieved status as both a noun and a verb (“Who sings this song? Now it’s your turn.
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] Isabelle Guis, Egnyte CMO: How to Achieve Real Time ROI with Data Analytics and Strategy
    What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well. In this Moneyball for Marketing Podcast, Isabelle shares insights from her experience building and executing a business driven marketing analytics organization. Marketing Technology Podcasts
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] 7 Tools for Finding & Connecting With Influential Bloggers
    1) BirdSong Analytics. The newest tool in my arsenal, BirdSong Analytics allows you to export anyone''s Twitter follower list into an Excel file. 'The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. Tip #1: Use common sense.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] Don’t Be a Victim of Google’s Mobilegeddon Algorithm Update. Get Mobile-friendly Now.
    'If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received an email earlier this week with a “March 2015 Product Update.” B2B Web Strategy Google Analytics Online Marketing SEO Traffic Generation What is Mobilegeddon?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] Are CMOs Poised To Take Over Technology Purchasing?
    However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, marketing-led tech, Big Data boom, predictive analytics, etc. Today, most tech purchase decisions are still being made in the CIO/CTO suite. There is nothing new about that.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] An Introductory SQL Tutorial: How to Write Simple Queries
    Analytics Professional Development Daily 'Ever heard of the computer language called SQL? You may have heard about it in the context of data analysis, but never really thought it would apply to you as a marketer. Or, you may have thought to yourself, "That''s for the really advanced data users. could never do that.". Let''s jump right in.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] Social Media Posting Frequency
    First review, review and re-review all available analytical information. Look at Google Analytics, Twitter and Facebook Insights, or other available analytical data. Then answer the following questions: Does the analytical information indicate when potential clients are viewing shared content? social media Uncategorized
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] Four reasons why traditional book publishing is dying (and what’s next)
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. The virtures of a sub-premium dating service.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 24, 2015
    [Analytics] Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
    These are Analytics, Target, Campaign and Audience Manager. Audience Manager can also copy Web behavior information directly from Analytics, the one instance (so far as I know) where detailed data is shared between Adobe solutions. Naturally, this caught my attention. So maybe Adobe''s approach is best. Confused yet?
  • FATHOM  |  TUESDAY, MARCH 24, 2015
    [Analytics] Thoughts on the Latest CMO Survey
    And maybe to make sense of all this increased spending and activity, analytics’ share of marketing budgets will almost double in 3 years. 'CMOs are bullish. Indeed, they’re more optimistic than they’ve been in 6 years. What does this mean, and why should we care? Marketing budget implications. ” 84.3%
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Analytics] Transform Your B2B Lead Generation with Storytelling
    Stay on top of what your website visitors are looking for—simple analytics can tell you this. 'Go from BORING to ENGAGING  . The bane of chanting “content is King” in recent years is the ocean of truly boring content created in the name of content marketing. BUT, things are changing, and changing fast. It gets your emotion, right? Rejoice!
  • BIZNOLOGY  |  TUESDAY, MARCH 24, 2015
    [Analytics] A couple Google Webmaster Tools tips and tricks
    'Too few webmasters move beyond Google Analytics , which is a pity. Search Engine Optimization Character encodings in HTML Cross-site scripting Full disclosure Google Google Analytics HTML JavaScript PHP SQL injection Uniform Resource Locator Google Webmaster Tools is all you really need to become a Google-whisperer. Be realistic.
  • ANNUITAS  |  TUESDAY, MARCH 24, 2015
    [Analytics] Why CMOs Should Align With Their CFOs
    Blog alignment Analytics B2B big data CFOs Chief Financial Officer Chief Marketing Officer CMOs Forrester Report 'There is an ever-increasing complexity in B2B marketing that shows no signs of slowing down. However, of those CMOs less than half feel prepared to handle this complexity. Lack of Knowledge & Expertise.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Analytics] Posting Video Content Online: 5 Essential Considerations
    The critical thing to do before you post your video is to have analytics in place that allows you to measure as many of the criteria as possible. With analytics collecting valuable data on a daily basis, you have an opportunity to use this to feed back into both your strategy for promoting the video, and your wider content marketing strategy.
  • MARKETING ACTION  |  TUESDAY, MARCH 24, 2015
    [Analytics] Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology
    Some of the most common standalone technologies, such as sales automation tools, social media, web analytics, and email marketing, just don’t integrate very well, and clearly, it’s a situation that’s holding a lot of B2B marketers back. 'Most B2B marketers have a very clear understanding of their goals. Don’t worry about 1:1 marketing.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Analytics] 12 Tools & Resources to Help You Create Better Buyer Personas
    11) Twitter Analytics. Followerwonk can be a bit light on specific interest data, so it''s a good idea to combine that data with data from Twitter Analytics. Twitter Analytics has come leaps and bounds over the past year, and it presents some really useful information for enriching your understanding of your buyer persona.
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