• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • LEANDATA  |  FRIDAY, JANUARY 20, 2017
    [Analytics] What Sales Ops Needs in a Technology Stack
    There’s one thing that you’ll never hear a Sales Operations expert say: You know, there just aren’t enough technology solutions in the market these days. wish there were more. Instead, Sales Ops professionals are drowning in tech tools. There are countless, cool-sounding gadgets that promise the world. and fabulous ROI. Toys often break.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Analytics] 5 Steps to Kickstart Your Account-Based Marketing Program
    ABM also gives data analytics and product team members more consistent feedback. 2. Sophisticated vendors also have predictive analytics capabilities to automatically identify new accounts and the contacts within them by matching characteristics of existing ideal customers. 3. But how do you get your foot in the door?
  • ACT-ON  |  FRIDAY, JANUARY 20, 2017
    [Analytics] Rethinking the Role of Marketing in B2B Customer Engagement
    Marketing automation tools centralize social , web analytics , landing page hosting, and email capabilities so marketers can apply business rules to prospect engagement across any channel. Optimizing this cycle helps you to maximize the revenue you’ll receive from each individual customer. Marketing alignment with sales – 90%.
  • BIZIBLE  |  THURSDAY, JANUARY 19, 2017
    [Analytics] The 4 Stages of B2B Marketing Performance Management Maturity
    Measurement : Marketing performance is measured with channel analytics -- impressions, clicks, open rates, and form fills. At this stage, marketers either do not yet have the capability for predictive analytics or are not using them to inform marketing decisions. Click to open as PDF). Stage 1: Channel Performance.
  • BIZNOLOGY  |  THURSDAY, JANUARY 19, 2017
    [Analytics] Mobile marketing must-haves in 2017
    An emphasis on visual content, coupled with predictive analytics and agile testing , are three steps towards a victorious mobile strategy in 2017. Predictive analytics. 2017 is ushering in a new era of real-time mobile analytics and analysis that can present many positives for your brand. At the start of 2017, 70% of U.S.
  • VIDYARD  |  THURSDAY, JANUARY 19, 2017
    [Analytics] The Story of a Storyteller Who Became a Vidyard Customer
    Vidyard offered analytics that ExamSoft hadn’t known were possible, like who was watching which videos, how long they were staying engaged, and what kind of content was performing the best. And when Vidyard’s analytics told them some content wasn’t resonating with their audiences, they tried again. How did you do that? Well I have.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Analytics] Tools and Tips for Outbound Sales Prospecting
    Sales Intelligence Tool: We also utilize a technology that provides intelligence and analytics on business leaders who make buying decisions. Author: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. In Sales b2b
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Analytics] The new standards for strategy and social media success
    In my view, the ideal marketing leader would know enough to ask the right questions about: The role of Big Data and analytics. The strategy and analytics should be in-house. B2B and social media Big Data and Analytics Marketing Strategy Social Media Strategy social media strategyIt begins with the organization itself. It’s not.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Analytics] The 26 Best All-in-One SEO Tool Suites
    Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Showcase reviews: Kissmetrics, Robbie Richards. 7) Authoritas (formerly Analytics SEO). SEO has a lot of moving parts. Best all-in-one SEO tool suites.
  • HG DATA  |  WEDNESDAY, JANUARY 18, 2017
    [Analytics] Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing
    We also provide insight and analytics based on those activities to make each strategy more efficient and effective. Predictive analytics is particularly interesting as well. SalesLoft converts targets into customers with multi-channel, multi-touch sales communications, and gives customers a single pane to help them be more effective.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 18, 2017
    [Analytics] Customer Data Platform Industry Profile: A Look Inside the Numbers
    Intended uses included analytics, marketing execution, or both. (I say "almost" because the group includes two systems that built databases primarily to support their own attribution services.) My snarky twin at the Customer Data Platform Institute just published a new report on the CDP industry. You can download the report here.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Analytics] MarTech: Top 100 Influencers and Brands
    The power of such technology is not only useful for conversational UI and predictive analytics , but also for taking payments as a human would; which has the potential to relieve strain and transform traditional customer service teams. WHAT ARE THE INFLUENCERS SAYING? You have to keep it interesting and unique!” TOPIC ANALYSIS. Company.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Analytics] What Does it Take to Build a Successful Sales and Marketing Team?
    While strong marketing analytics are imperative to the success of any marketing campaign, the marketing team must also have an intimate understanding of who their audience is. Building a successful sales team depends as much on the people you hire as it does on nurturing a cohesive and productive relationship between sales and marketing.
  • I-SCOOP  |  WEDNESDAY, JANUARY 18, 2017
    [Analytics] The new technologies marketers intend to use in 2017
    Digital marketing Integrated marketing Marketing automation Research AR artificial intelligence augmented reality consumer IoT digital signage IAB IDC IoT machine learning marketing automation Marketo predictive analytics touchpoints VR
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Analytics] 12 Questions You Need to Ask Before Hiring an SEO Company
    They’ll also need access to your Google Analytics. Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience. Companies that once kept their SEO in-house are finding it more complicated to create measurable SEO success.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Analytics] How to Detox From Social Media Without Deleting Your Account
    We schedule posts for the week ahead, film a Facebook Live interview, and report on our engagement analytics, all while keeping an eye on comments and direct messages coming in on Twitter and Facebook. If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. Our advice?
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Analytics] Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
    Automation, AI, predictive analytics—what was once the realm of science fiction has now become reality for marketers. This is particularly true for Salesforce Pardot (pronounced par-DOT), the company’s marketing automation software product, which has data and advanced analytics as core features. That’s really what we see.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Analytics] 5 Insane Advantages of an Inbound Website Redesign
    have trouble demonstrating ROI from my website and tracking meaningful analytics. They can use tools like Hotjar, implement user testing, and watch performance in Google Analytics or your CMS. Let me ask: What are some of the biggest problems you're having with your website? want to make improvements, but don't have the skills.
  • INFER  |  TUESDAY, JANUARY 17, 2017
    [Analytics] Leveraging AI for Sales & Marketing – Beyond the Hype
    In sales and marketing, the potential for 10x conversion rates and accelerated growth from AI-driven predictive analytics is enticing. Predictive Analytics vs Other AI Technology. In sales and marketing, predictive analytics is a type of AI that has gained impressive momentum in recent years. Bolstering account-based strategies.
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Analytics] Lead Liaison Opens It’s Doors to Partners
    Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. They will be able to do this by first identifying clients’ pain points.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Analytics] What We Learned From Our First Year on Medium
    Second, Medium stats are detached from the rest of our analytics. Third, Medium’s analytics dashboard just doesn’t allow you to go very deep. Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. That planet is your website. Content becomes your magnet.
  • WEBBIQUITY  |  TUESDAY, JANUARY 17, 2017
    [Analytics] The Four Best Online Survey Tools
    Integrates with Google Analytics. So much of marketing relies on trying to get inside the minds of buyers: what are they looking for? What content will be most valuable and compelling to them? Why they choose a particular path through a website, or leave at a certain critical point? That’s what these tools are designed to do.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Analytics] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    Additionally, the Facebook Journalism Project will provide more video analytics insights for publishers on the platform. For now, content creators should experiment with new capabilities and analytics as they become available in order to better measure their social media strategy's efficacy. January 2017. Facebook Journalism Project.
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Analytics] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    In part one of this series, we’ll focus on the analytics of attraction, because that’s where the relationship begins. Lead Generation Reports & Analytics attract attraction lead generation lifecycle metricsEvery stage of the B2B buyer’s lifecycle is unique – not only to them but also to the type of business you’re engaged in.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Analytics] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    They are combined with other sales enablement tools that use predictive analytics to target the people with the power and authority to purchase the product or service. It is made possible through predictive analytic software and related automated technologies that can store the most important information necessary for successful sales.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Analytics] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    Analytics, or It Didn’t Happen. With advanced analytics, we can see the open rate for each; if the new subject line meets or exceeds the opens of the old, we’ve been successful. Author: Cassidy Milder Every growing organization has important thresholds to cross. That’s when it’s time to evaluate a new platform.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 13, 2017
    [Analytics] The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
    Successful marketers use data driven analytics and adaptive engagement strategies to communicate with customers on their terms, across a variety of channels. While segmentation has long been a key component of a successful strategy, it shouldn’t be the only analytical engine driving the effort. Real personalization goes deeper.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Analytics] How to Create a Content Promotion Plan in 3 Steps
    Look at your analytics. Make sure you’ve got your analytics systems set up to track the results of all your content promotion efforts. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. What’s your plan to make sure that your audience sees the content? Think about it this way.
  • BIZNOLOGY  |  THURSDAY, JANUARY 12, 2017
    [Analytics] Digital marketing directions: key trends driving digital in 2017
    Tim is also President of SoloSegment , where he helps companies discover how marketing, technology, and analytics tie together to drive business results. Are you confused and frustrated by the rapid pace of change in digital marketing? Do you find yourself struggling to get ahead or sometimes feeling that it’s hard to even keep up?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Analytics] 7 Things That Illustrate What Marketers Think About the Future of Technology
    believe predictive analytics will be the primary technology they leverage in order to best engage with their customers, compared to only 11% of international marketers. Author: Chandar Pattabhiram Marketers are the first to feel the pressure of emerging technology. Formally, we refer to it as “proliferation,” but I think of it as a blizzard.
  • DISTRIBION  |  WEDNESDAY, JANUARY 11, 2017
    [Analytics] Creating a 2017 Marketing Roadmap for Success
    Tom Pick of Webbiquity evaluated the vast number of monitoring, listening and analytics tools available online to capture the results of marketing and PR efforts. We recommend you start by using analytics to discover where you are so that you can engineer a strong marketing strategy going forward. But don’t get discouraged.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Analytics] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    full third of those surveyed said that they planned to buy a social media management solution during the next year, followed by ad tech (28 percent), email marketing (27 percent), analytics (24 percent), and content marketing (21 percent). How have you seen Martech specifically benefiting B2B marketers? Absolutely. ABOUT SARAH HALE.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Analytics] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    full third of those surveyed said that they planned to buy a social media management solution during the next year, followed by ad tech (28 percent), email marketing (27 percent), analytics (24 percent), and content marketing (21 percent). How have you seen Martech specifically benefiting B2B marketers? Absolutely. ABOUT SARAH HALE.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 10, 2017
    [Analytics] Digital Asset Management in the Martech Cocktail
    The optimal enterprise digital marketing architecture can be usefully represented as a series of technology layers, from bottom to top: Enterprise Data Foundation – Master product & customer data, analytics, and business intelligence. DAM is now fully embraced by the C-suite as a key enterprise application. It’s not always obvious.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Analytics] Introducing ViewedIt: Supercharge email conversions with the power of personal video
    For businesses using ViewedIt Enterprise, a full analytics package lets you track which videos are being viewed and by whom. Click. Trash. Click. Trash. If you have an email account, you know this routine too well. The average business user receives nearly 100 emails per day , and most of that is generated automatically. Enter ViewedIt.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Analytics] 9 Essential Tips for Researching Your Next Content Campaign
    Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Smart marketers gotta do research. Scope Out Successful Campaigns. Marketo.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Analytics] The 15 Best Special-Purpose SEO Tools
    LinkResearchTools collects links from 24 different link data sources including MajesticSEO, Ahrefs, SEMrush , Moz,  Google Analytics, Google Search Console, Facebook, and Twitter, and reports a wide range of metrics for each link (e.g., Google Review Count:  600. Pricing:  free. Google Review Count:  290. Pricing:  free. Pricing:  $97.
  • B2B LEAD BLOG  |  MONDAY, JANUARY 9, 2017
    [Analytics] Google Answers the 5 Most Pressing Questions About Expanded Text Ads
    On May 24th 2016, Google announced a series of changes affecting its Google Maps, AdWords and Google Analytics platforms. However, it was the announcement about expanded text ads (ETAs) that seemed to illicit the most interest for digital marketing teams. Big Data Marketing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 9, 2017
    [Analytics] How Data Will Change Marketing in 2017
    Data has been driving many aspects of business success for the last few years, especially as the amount of information available to us through analytics tools has increased significantly almost to the point of not knowing what to do with all the insights. Enhanced Content Relevance. Faster and More Accurate Timing for Campaign Production.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Analytics] 6 Awesome Sales Call Conversation Starters
    If you’re using a powerful video platform like Vidyard, or our free Chrome extension ViewedIt, you can get detailed analytics and notifications (right inside the CRMs you already use!) on when a prospect viewed your videos, what they watched, and for how long, so you can follow up at the best time, with the very best message. Don’t sell.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 9, 2017
    [Analytics] The five great questions of content marketing
    Big Data and Analytics Content distribution Content Ignition Strategy Content Marketing Content Shock Social Media Strategy content marketing content shock evergreenBy Mark Schaefer. recently attended a conference where marketers wrote about their single biggest challenges. Ha, is that how the creative team packaged the message?”. 2.
  • B2B MARKETING INSIDER  |  SATURDAY, JANUARY 7, 2017
    [Analytics] Does Creativity Start with Data? A Disney Behavior Scientist & an Analytics Expert-Turned-Rapper Discuss
    Disney Behavior Scientist & an Analytics Expert-Turned-Rapper Discuss appeared first on Unthinkable. Disney Behavior Scientist & an Analytics Expert-Turned-Rapper Discuss appeared first on Marketing Insider Group. Perhaps you should start. Read More. The post Does Creativity Start with Data? Content Marketing
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Analytics] This Is What Content Marketing Looked Like in the 1800s
    ” The magazine, as a whole, is amazing to dig into. (I uploaded one edition from 1901 to Contently Document Analytics here , and another one from 1903 here.) I wonder if our great-grandfathers sat around and argued over the best way to attribute the ROI of direct-mail campaigns? ” Sure thing, John, let’s roll!
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JANUARY 6, 2017
    [Analytics] Top 10 Industrial Marketing Posts of 2016
    The ranking is based on various parameters from Google Analytics. Happy New Year! thought I’ll start off 2017 with a quick look back at 2016. I’ve compiled the top 10 posts on industrial marketing. left out the home page even though it is the most visited page as expected. This is only a content summary. Industrial Marketing
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Analytics] How I Fell in Love With Content Marketing Software
    could track when deadlines were approaching, who had worked on a particular story, and what changes they made. I had a beautiful analytics dashboard that told me what content performed best. And our proprietary analytics serves up cards that deliver actionable insights on metrics like traffic, engagement, and conversions. thrived.
  • OPENTOPIC  |  FRIDAY, JANUARY 6, 2017
    [Analytics] 10 reasons to be excited about data analytics in 2017
    We live in an exciting time of accelerated innovation and heightened global competition, full of unprecedented levels of opportunity for analytics professionals. Information is vital to evolving digital businesses because analytics touches everyone. Indeed, in the modern business environment every business. Brands & Marketers
  • DISCOVERORG  |  FRIDAY, JANUARY 6, 2017
    [Analytics] The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016
    Introduced DealPredict predictive analytics. I remember it so vividly that it’s crystal clear. Really? They want faster growth ? That’s a monumental challenge. So…How Did 2016 Turn Out? How Did We Achieve This Growth? We Invested In Accurate Sales Intelligence, For Us. Yes, we know this seems really obvious. Think about that. Period.”!
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Analytics] 10 New Year’s Resolutions to Improve Customer Experience
    Companies like 6Sense, Everstring, Mintigo, and Infer specialize in Predictive Analytics and identifying Ideal Customers. Kerry Cunningham who is the lead analyst covering predictive analytics gets really excited when talking about this “next” category. It’s that time of year again! next year. 10 Ways to Improve Customer Data. 1.
  • HG DATA  |  THURSDAY, JANUARY 5, 2017
    [Analytics] Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm
    Today, MeritDirect is a data- forward, omni-channel marketing business with a spotlight on digital, data, and analytics. It’s a complex analytical formula and an integral challenge facing modern marketers right now. The thought provoking discussion follows. — What was the genesis behind the founding of MeritDerit?
  • VOLACCI  |  WEDNESDAY, JANUARY 4, 2017
    [Analytics] Drupal is Better for SEO than Adobe Experience Manager
    Note that Adobe Analytics is an active partner in AMP so tracking AMP pages does exist however there are no instructions or references on how to serve AMP in any documentation that I can currently find.). Introduction. There are many choices out there for Web Content Management Systems (WCMS). Community Responsiveness. Migration is Easier.
  • AGGREGAGE  |  WEDNESDAY, JANUARY 4, 2017
    [Analytics] Research Reveals 7 Keys to Lead Generation Success
    HR Analytics. Similarly: Building Stronger HR Partners Through Talent Analytics. You might want to call it HR Analytics rather than Talent Analytics.  Secrets for Measuring Training Program ROI with People Analytics. This represents more than 1,000 titles across 10 industries. What did our research find?  Guide.
  • DISTRIBION  |  WEDNESDAY, JANUARY 4, 2017
    [Analytics] National Trivia Day 2017
    You use marketing automation as an everyday tool in the marketing shed incorporating features like landing pages, lead generation, CRM integration, social marketing and analytics. Marketing has changed. Interactive is ideal. In fact, quizzes are one type of online technology that is proving to score big sales wins in just a short timeframe.
  • SNAPAPP  |  WEDNESDAY, JANUARY 4, 2017
    [Analytics] 9 Essential Tips for Researching Your Next Content Campaign
    Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Smart marketers gotta do research. Scope Out Successful Campaigns. Marketo.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2017
    [Analytics] 17 of the Best Tools to Find and Interview Remote Candidates
    HireVue uses predictive analytics and machine learning to determine, for example, if an applicant will turnover quickly, among other invaluable tidbits. LinkedIn Recruiter leverages the network’s more than 400 million users -- along with premium features, like InMail and analytics tools -- to help you find the ideal person. right?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 4, 2017
    [Analytics] Which Content Marketing Metrics Matter?
    Content Marketing analytics customer‘We uncovered a bug in page insights. The bug has been live since May.’ ’ The update on metrics by Facebook showed erroneous measurements of how people interacted with content on the platform. The post Which Content Marketing Metrics Matter? appeared first on Marketing Insider Group.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Analytics] 2 Zero Risk Predictions for 2017
    For everything else that happened in 2016, I think it’s best summarized as the “year where our collective analytics and predictive prowess failed us,” at least in the U.S. First, a brief reflection back on 2016, as it was a dynamic year for the technology market and a year of change for me personally as well. election?
  • OPENTOPIC  |  TUESDAY, JANUARY 3, 2017
    [Analytics] The new face of big data: AI, IoT and blockchain
    Each new foray into sentiment analytics, mobile technologies and additional integration efforts of unstructured data with structured data further blurs the lines between big data and traditional data. Consequently, what. The post The new face of big data: AI, IoT and blockchain appeared first on Opentopic. Marketing - eCommerce
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 3, 2017
    [Analytics] 2017: The Year of the Data Driven CMO
    As technology converges with the marketing function, many new concepts and marketing categories have been created: Web analytics. Predictive Analytics. Happy New Year everyone! hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Survey Says: Wrong. Surveys? Seriously? Have We Met?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Analytics] 4 Actionable Insights from Google Search Console Search Analytics Reports
    Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Analytics] 4 Actionable Insights from Google Search Console Search Analytics Reports
    Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Analytics] Our Top 10 Blogs of 2016 at a Glance
    An increased focus on the buyer’s journey, rising expectations for personalization, a shift to data-informed programs and predictive modeling, advanced analytics and attribution, and marketing automation as the foundation of an organization’s tech stack. Author: Elaine Ip Every time the new year comes around, I clean.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 3, 2017
    [Analytics] How to Cross the Marketing Skills Gap in 2017
    Ah, the new year. Fresh calendars are being hung in homes around the world while gyms across the country fill to capacity from a crush of resolutioners looking to improve their health. Packs of cigarettes are thrown away en masse. wave of new online dating profiles is born. Goals, Meet Credentials. This dynamic has changed. What to Learn?
  • BIZNOLOGY  |  MONDAY, JANUARY 2, 2017
    [Analytics] Don’t admit that you are old in digital marketing
    But maybe they can learn from me on text analytics, machine learning, and data analytics to fuel content marketing. With a new year dawning and 2016 in the rear view mirror, I am recalling a recent article that explained that “ no one in tech will admit they are old.” And I left that job in 2008, so I am even older now.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 2, 2017
    [Analytics] Entering Protopia and a world of continuous marketing disruption
    Artificial Intelligence Big Data and Analytics careers Content Marketing futurist Leadership Mobile marketing Snapchat Social Media Strategy artificial intelligence future of business mark schaeferBy Mark Schaefer. This is the time when we turn to the challenges of the new year and changes we’re likely to face. The Protopian Era.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 30, 2016
    [Analytics] Chart Toppers 2016: Our 25 most popular blog posts of the year
    Google Analytics 101: What Every Small Business Owner Should Know About the Powerful Website Analysis Tool — New to Google Analytics? Check out the basics of this robust yet easy-to-use website analytics tool. 525,600 minutes. As the song from the musical Rent famously asks, “How do you measure a year?”
  • ACT-ON  |  FRIDAY, DECEMBER 30, 2016
    [Analytics] How the Right Marketing Automation Platform Saves You Time and Money
    Given my limited technical experience, having a “plug and play” approach to creating Bluenose’s content is critical to my success. I’ve also been very impressed with Act-On’s analytical power, and how easy it is to access and digest. This conversation has been edited for brevity. TONY: What does Bluenose do? KERI:      . KERI:      .
  • KEO MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Analytics] Top Digital Marketing Trends for 2017
    New marketing combines first-party data with analytics from previous and current interactions to produce optimized campaigns across multiple devices and channels. Predictive analytics will be used to identify and then market to potential clients that have the greatest potential for conversion based on data patterns. Marketing Strateg
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 29, 2016
    [Analytics] In case you missed it, the best marketing posts of 2016
    Big Data and Analytics business strategy Content Ignition Strategy Content Marketing customer acquisition Facebook marketing Internet marketing Marketing Strategy Social Media best practices Social Media Strategy Writing best practices best blog posts mark schaefer writing best practicesBy Mark Schaefer. really have no idea. That’s OK.
  • KAPOST  |  THURSDAY, DECEMBER 29, 2016
    [Analytics] 10 Trends for B2B Marketing in 2017
    By really getting to know the customer and their behaviors through sales analytics, B2B organizations can begin to forecast needs and create campaigns that are hyper- targeted to a specific segment of the funnel. Is mobile a big contender for grabbing market share in the B2B space? Is content still relevant, and if so, how? All of the above?
  • ACT-ON  |  THURSDAY, DECEMBER 29, 2016
    [Analytics] Rethink Podcast #9 – 6 Entrepreneurship Lessons from a Portland Realtor
    If you’re the creative one, then go out and find the analytical partner. If you ask Portland Realtor Tracey Hicks about her five-year goal, she’d say something along the lines of picturing herself on a beach somewhere, enjoying an adult beverage, and monitoring her business from her smartphone. Hicks is hard to label. Sure, she’s a Realtor.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 28, 2016
    [Analytics] 5 Factors That Could Impact Your Content Strategy in 2017
    At Contently, we use our Document Analytics tool to look at engagement on a granular level by tracking time spent per page and relying on heat maps for clicks and mouse placement. Nobody wishes you luck unless you’re an underdog. But wishing someone luck also comes with the understanding that these protagonists may fail.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2016
    [Analytics] How to Leverage an Analytical Legal Strategy to Close More Deals
    didn’t have to look far to find ways to apply the analytical and strategic thinking I learned in law school. Take some time to think analytically and strategize. Author: Zach French “You went to law school?” I get this question all the time, especially during my interview with Marketo last November. then by relevance. Sales b2b
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 28, 2016
    [Analytics] How the Internet of Things Is Changing Marketing Attribution
    You need to have an interpreter— analytics technology that can understand the context of this data, and its relationship to other incoming information. Instead, they’ll need to lean on analytics solutions capable of interpreting data from IoT sources, which could mean learning how to use new analytics tools and the features they offer.
  • HG DATA  |  WEDNESDAY, DECEMBER 28, 2016
    [Analytics] HG Data 2016 and Beyond
    It’s our good fortune that Rob Fox has come to us, bringing 20 years of commercial software and analytical experience, most recently at Liaison Technologies and MuleSoft. Formerly the head of product for FirstRain’s business analytics platform, Faith is a detail-oriented product strategist who understands the user experience.
  • OPENTOPIC  |  TUESDAY, DECEMBER 27, 2016
    [Analytics] Kickstart My Year: 7 trends in Insights & Data for 2017
    Still remember our rogue kickoff for 2016 with seven key trends in the world of BI, analytics and AI? Pretty accurate they were, no? Anyway, much has changed in just a year and we have much to look forward to in 2017, with data being the undisputed driver of any serious business change effort. Just like last time, we did.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Analytics] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. Wappalyzer provides information on what the site is running on, the analytics platform(s), and any other software the site has running. From Casie Gillette. HTTPS Migration – What You Need To Know & How We Did It.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Analytics] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. Wappalyzer provides information on what the site is running on, the analytics platform(s), and any other software the site has running. From Casie Gillette. HTTPS Migration – What You Need To Know & How We Did It.
  • INFER  |  TUESDAY, DECEMBER 27, 2016
    [Analytics] Predictive Marketing: The Next Must-Have Technology for CMOs
    Predictive analytics is surging in popularity among marketing leaders. This technology eliminates a great deal of manual and redundant work from marketing and sales analytics, letting reps spend more time on high-value outreach and lowering chances that a calculation error will cost the company important deals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 27, 2016
    [Analytics] What every marketer needs to know about the Internet of Things
    Big Data and Analytics IoT Podcasts The Marketing Companion internet of things marketing companion podcastBy Mark Schaefer. No list of hot technology trends is complete without a mention of the Internet of Things (IoT). But as we go into a new year, how does this become real to us as marketers? communications with different market segments.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Analytics] Measuring Year-End Marketing KPIs – Where’s the Data?
    Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Website Analytics. Google Analytics. Mention. Reach.
  • OPENTOPIC  |  FRIDAY, DECEMBER 23, 2016
    [Analytics] 10 reasons to be excited about #dataanalytics in 2017 https://opn.tc/r79fx #bigdata #realtimeanalytics
    We live in an exciting time of accelerated innovation and heightened global competition, full of unprecedented levels of opportunity for analytics professionals. Information is vital to evolving digital businesses because analytics touches everyone. Indeed, in the modern business environment. Brands & Marketers
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 23, 2016
    [Analytics] Weekend Reading: “Does It Work?” by Shane Atchison & Jason Burby
    Marketing Strategy Digital Marketing Marketing AnalyticsFor the 102nd episode of The Marketing Book Podcast, I interviewed Jason Burby, co-author of “Does It Work? 10 10 Principles for Delivering True Business Value in Digital Marketing.” His co-author, Shane Atchison, is the CEO of […].
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Analytics] What Is Content Marketing Development?
    What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)? It’s that time of year again. mean gearing up for the year ahead. As a content marketer, I look forward to this time of year. Let’s have a look: What Is Content Marketing Development? Analysis Phase.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Analytics] What Is Content Marketing Development?
    What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)? It’s that time of year again. mean gearing up for the year ahead. As a content marketer, I look forward to this time of year. Let’s have a look: What Is Content Marketing Development? Analysis Phase.
  • INFER  |  THURSDAY, DECEMBER 22, 2016
    [Analytics] 5 Tech Trends for CMOs to Prepare for Next Year
    We’ve heard about the power of AI from all of the enterprise software incumbents, which each introduced flavors of predictive analytics and “AI” into their platforms, as well as from wannabe vendors trying to ride the wave. Here are five specific trends I think we’ll see in 2017 as the martech landscape continues to advance: 1.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 22, 2016
    [Analytics] 10 Marketing trends to watch for 2017
    Social analytics. Social analytics will become increasingly important, just as important as other analytics you use in your marketing analyses. Be sure to follow this trend and look into tools that will help you process all of the valuable social analytics information that is out there, waiting to be mined. Video content.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Analytics] The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
    Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. Understanding your campaign’s attribution modeling and analytics can help you uncover the right answers when you’re trying to answer questions like: Which keyword should I give credit to? ” always on your mind.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 22, 2016
    [Analytics] 5 Overlooked Features of Your Facebook Marketing Strategy
    You find yourself obsessively refreshing your analytics, hoping the strategy you put in place will begin yielding meaningful results, but you know it won’t without making a change. You know there’s room for improvement, which is both a big opportunity to stand out at your brand and a point of stress. Facebook Live. Buttons.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Analytics] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Analytics. Litmus is a tool you can use with your current email marketing software to test and track emails with detailed analytics. This blog has dozens of subcategories to browse through, from deliverability to subject lines to analytics. Analytics, Excel, technical SEO and more. Web SEO Analytics. Over 2.5
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Analytics] How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
    Among HubSpot customers, we saw a widespread adoption of technologies that, when it comes to marketing and sales, are pretty standard -- things like analytics, email, social sharing, and CMS, to name a few. 2) Analytics Technologies. But what does that look like? Note: Many websites use multiple tools. 4) Ad Networks and Retargeting.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 21, 2016
    [Analytics] 5 Ways to Respond to Twitter Killing Off Lead Generation Ads
    Plus, campaign analytics don’t have a sundown date, so you can still look back at your metrics to optimize your campaigns on other channels. 2. Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Panic! Shrug. Switch to Website Cards.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 21, 2016
    [Analytics] How to Advance from Licensed and Curated Content to an Original Content Strategy
    Focus on a small set of platforms to simplify your analytics and reporting and ensure that you’re focusing on the metrics that matter. Many marketers today find themselves stuck in a cycle that relies on licensed and curated content. In these cases, it’s understandable why a third-party content strategy would appeal to marketers.
  • ACT-ON  |  TUESDAY, DECEMBER 20, 2016
    [Analytics] Crash Course in Content Gaps – And How to Fill Them
    Good analytics software can help with this, but you can get by without it. Ever heard of “random acts of content”? It describes how some content marketers (or all of us, at one time for another) publish content willy-nilly. Random acts of content happen a lot. It’s easy to get caught up in the “Just publish more! We have defined personas.
  • OPENTOPIC  |  MONDAY, DECEMBER 19, 2016
    [Analytics] The age of analytics: Competing in a data-driven world
    Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions. To the contrary: earlier research may have given only a partial view of the ultimate impact. A new report from the McKinsey Global Institute (MGI), The age of analytics: Competing in.
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Analytics] The 20 Best SEO Rank Tracker Tools
    Web analytics tools like Google Analytics or Clicky are great for the former. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions. 16) STAT Search Analytics. ” Search engine optimization offers a broad array of measurable elements. Pricing:  free.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Analytics] B2B Content Marketing: Will Video Kill eBooks?
    One of the things we really like about the platform, aside from our ability to personalize videos and integrate calls-to-action and lead capture forms at any point in the video, is the rich analytics.”  Act-On integrated these Vidyard engagement metrics into the lead scoring functionality in the Act-On marketing automation software.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 19, 2016
    [Analytics] Are Beacons a Mobile Marketing Trend or a Dying Retail Technology?
    Probably not, Euclid Analytic’s CEO Brent Franson argues. Marketers may have jumped the gun on beacons’ mobile marketing potential. According to Walker Sands’ Future of Retail Report , only 6 percent of consumers have used a retail beacon this year. Beacons were once heralded as a marketing game changer. The Beacon Premise.
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