• CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 30, 2014
    [Analytics] Wise.io Provides Another Choice for Automated Predictive Modeling
    automated predictive models machine learning marketing analytics predictive marketing predictive modeling scoring systems wise.io 'I’m beginning to feel like Lucille Ball in the chocolate factory: predictive modeling systems are coming at me faster than I can review them. had already planned this week to write about Wise.io as the subject.
  • VIDYARD  |  THURSDAY, OCTOBER 30, 2014
    [Analytics] Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award
    Since starting Vidyard as a university project, Litt and Galloway have innovated on their original idea to make the company a top provider of video marketing, video analytics and video management solutions that help small businesses, large enterprises and Fortune 1000 companies maximize the impact of online video. About Vidyard.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Analytics] Ifbyphone Makes Built in Chicago’s Top 100 Digital Companies List
    Related Stories Feature Friday: Customizing Your Account Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail 10 Stats That Underscore the Growing Value of Integrated Data Analytics. 'For the third year in a row, Ifbyphone has made the list for Built in Chicago’s Top 100 Digital Companies in Chicago !
  • CMO ESSENTIALS  |  THURSDAY, OCTOBER 30, 2014
    [Analytics] Sales Enablement Technologies: Some Things Old, Some Things New
    Best-in-Class companies are also 25% more likely than All Others (81% vs. 65%) to support their CRM with the kind of database analytics highlighted in Building the New Database of Intentions with Real-time Marketing Analytics. Figure 2: Real-Time Marketing Analytics Support Better Business Results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Analytics] Standing out in a world of information density
    Is it going to become easier to manage as analytics improve? In some respects analytics will help us cut through, if we have the skills to know where to look! Is it going to become easier to manage as analytics improve? In some respects analytics will help us cut through, if we have the skills to know where to look!
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Analytics] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    At a minimum, you should be reviewing your website analytics (e.g., Google Analytics, WebTrends, etc.). For even more visitor intelligence – including who each visitor is and their unique history on your website – you can integrate your site analytics into Website Visitor Tracking technology. Know Who They Are. Thirty-seven.
  • SYNECORE  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] Leverage Web Analytics to Determine Lead Generation Goals
    If you don’t have an exact numerical value as to the number of leads that need to be generated on a monthly basis to achieve revenue goals, you aren’t fulfilling the benefits of web analytics. Analytics should be consistently monitored to measure the success of marketing campaigns throughout the year. Implications of Analytics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] Twitter’s new mega-partnership has interesting implications
    Let’s look at each one and see what it means to you … 1) Integration of Twitter data with IBM analytics services:  IBM plans to offer Twitter data as part of select cloud-based services, including IBM Watson Analytics, a new  cognitive  service they say will be “in the palm of your hand.” Is it a hoax?
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? BK) Several factors have come together to bring analytics to life. It is now.
  • FATHOM  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] Give the User What They Want: What Manufacturing End Users Look For On Your Site
    For more information on user experience, check out How Creative, Conversion and Analytics Joined Forces to Reinvent the Fathom Website. 'Search is a daily function in all our lives. Need to solve a problem? Buy a product? Find the answer to useless trivia? You go to the Internet search bar.
  • ENGAGE  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] Why the Best Marketers Ask If You Want Fries with That
    Though technological prowess and analytical ability were noted as key traits, the most valued skill might surprise you. But if there’s one thing that hasn’t changed about marketing, despite ceaseless advances in technology, it’s this: Marketers are still challenged to connect with real, live human beings. This isn’t just a gimmick.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    Being able to plan and organize our content, tag it appropriately, and measure it accurately with analytical tools helps us write more popular and actionable content across our blog, our podcast and our videos. 'Do you have content marketing street cred? How do we stand out in an increasingly dense information world? Native advertising?
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] Content Calendar for Content Marketing
    As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. General analytic data including time on the site and the number of new visitors. Analytics Marketing content calendar content management
  • FATHOM  |  TUESDAY, OCTOBER 28, 2014
    [Analytics] Content Mapping for EDUs: 3 Steps for Mapping Content to the Student Journey
    Analytics data shows performance issues such as high bounce rates, low time on page, high exit rate or low traffic. Analytics data shows performance issues such as high bounce rates, low time on page, high exit rate or low traffic. Now, if there is one thing most EDUs have plenty of, it’s content. But first, what is content mapping?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Analytics] The dashboard has finally been perfected
    never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Google Analytics. Google Analytics (Real Time). Social Business Cyfe Facebook GetResponse Google Google Analytics GoToWebinar linkedin MailChimp twitter WordPress
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Analytics] Online Ad Spend: Still Rising, Trending Mobile & Social
    According to the findings of a new report from BI Intelligence, the broader market increase in social ad spending is driven by a number of factors, including the continuously growing reach of social media, particularly on mobile devices, along with better analytics, performance, and targeting options. 'They just keep going up and up.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Analytics] Survey Says: Variety Paves the Marketer’s Path
    And marketing teams must be built with the idea of having a range of specialized skills that are complementary: analytical, sales, creative, writing, technical. 'The path to becoming a marketer is often circuitous, wending its way through career stints, starts and stops. For example: “I was a graphic designer for a newspaper.”. Lawyer.”.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Analytics] Improving ROI with Marketing Optimization
    talk about optimization, we’re talking about an analytical and mathematical function – a. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Analytics] Start engaging from the first click in the Customer Journey
    VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. portal for digital and ecommerce marketers, and UK-based Lynchpin, a web analytics consultancy, three main. All Rights Reserved. interpretations thereof. 12 About GX Software.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Analytics] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Analytics can probe right down to the. analytics to help prioritize leads who are spending more time with your content. And advanced analytics. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Analytics] Closing the Loop on Social Leads
    Make sure your marketing analytics tool includes information about new leads generated from social. note on analytics: Using social analytics tools is particularly important for gathering lead generation. Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social. business.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Analytics] Boo! Stop Scaring Your Customers Away with Bad Customer Service
    Related Stories 5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation 4 Reasons to Focus on Location-Based Marketing. 'This time of year, being scared is generally a good thing. It’s a sign of reliability and dependability.
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 27, 2014
    [Analytics] 3 Points, 5 Questions – Personas Driving Marketing Insight
    For us, we’ve always targeted Marketers with our data solutions but as the roles in marketing become more analytical and marketing ops has a larger role than ever before we have to consider that our decision making unit is also changing.  'New year approaching, time to start planning for 2015. Not to mention our offerings have changed.
  • CRIMSON MARKETING  |  FRIDAY, OCTOBER 24, 2014
    [Analytics] Infographic: What Are The Top Digital Priorities for CMOs in 2015?
    The infographic below will tell you what CMOs plan to do in 2015 as it relates to: marketing consulting, social media strategy, content marketing, and marketing analytics. 'As the end of the year draws closer, many of you are beginning to wonder what will 2015 look like? What do I, as a CMO or team member to a CMO, need to plan for?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Analytics] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    automated modeling crm marketing automation predictive analytics predictive marketing predictive modeling salespredict 'A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. might have added a third meaning: that systems to do predictive modeling are everywhere as well.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 24, 2014
    [Analytics] Feature Friday: Customizing Your Account
    Related Stories Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail 10 Stats That Underscore the Growing Value of Integrated Data Analytics Feature Friday: Live Monitoring. 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). General
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 24, 2014
    [Analytics] How to Define Market Needs to Align Content Effectively
    Eliminate Assumptions with Metrics and Analytics: Over time, it’s easy to slip into an overconfident state where you feel “you just know” your market. Metrics and analytics, however, are a solid, non-slippery sounding board for gauging how relevant you are to your market. Recommendation: Trust analytics over assumptions – end of story.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Analytics] Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent
    Related Stories 5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation 4 Reasons to Focus on Location-Based Marketing. 'You can’t afford to not use customer location data to efficiently route incoming calls to your business.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Analytics] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Next, head over to Google Analytics and click on the “Customization” tab just to the right of “Reporting.”
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Analytics] 8 Easy SEO Tools Everyone Should Use
    Google Analytics : The gold standard for analytics tools. You get keyword tracking, landing page tracking, analytic data and on page SEO suggestions. SEO/SEM free tools Google Analytics Google Webmaster Tools paid tools SEO tools To help you ace those SEO efforts, we’ve got 8 awesome tools you should use.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Analytics] Your Dream Team: The Marketing Trifecta
    MOPS plays a key role in the planning stage by providing reports on what worked and what didn’t and help the team create a strategic plan that effectively utilizes the correct channels based on data and analytics. Here are the roles I think are critical for success (or, perfection): Play Owners. Play Owners are your strategists.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Analytics] The Un-Tapped Value of Employee Social Capital
    Social ROI has become a hot buzz word in the industry and corporations are finally figuring out how to apply social analytics and really derive actionable insights from social media conversations. 'By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? Let’s dig in a bit.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Analytics] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
    Related Stories 10 Stats That Underscore the Growing Value of Integrated Data Analytics Feature Friday: Live Monitoring 12 Stats About Local Search and Mobile Search in 2014. 'Have you ever gone to a store to make a purchase and then hopped on your smartphone while in the store to make sure you were getting the best deal? General
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Analytics] Are You Using Automation Tools to Help in Social Media?
    HootSuitePro  – Allows you to manage up to 50 social media profiles, schedule your content and report your analytics. 'We’re all trying to do more with less. When it comes to social media, it’s no different. We should be focused on content and use automated tools to help spread the word on social platforms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Analytics] Can Marketers Predict and Measure Influence, Down to the Dollar?
    ” The Crowded Landscape The options abound for enterprises interested in a predictive analytics tool: with so many vendors in the space, it’s easy to find comprehensive articles like this one that compare the features and limitations of each possibility. Theoretically, predictive analytics could revolutionize marketing.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Analytics] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    P.S. Try out the HubSpot app on any Apple device or Android device to stay up to date with everything going on in your HubSpot account from your social media accounts to an analytics dashboard to everything you need to know about your contacts and leads.  . 'Want to track your packages with the swipe of your finger? Now you can. 2) IFTTT.
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Analytics] This is Your Brain on Content Marketing
    But beyond understanding analytics and using it to inform marketing decisions, smart marketers are also visualizing data to create more compelling stories. 'The marketing landscape is a complex space. Success is equal parts art and science. It It takes varied perspectives to see the big picture and the moving parts simultaneously.
  • THE ROI GUY  |  TUESDAY, OCTOBER 21, 2014
    [Analytics] Your Sales and Marketing "CFO-Ready"?
    Many CFOs understand that technology—especially big data and analytics—presents an opportunity to inform actionable insights, improve efficiency and drive the growth and profitability of the organization." IT execs and managers your marketing campaigns have been targeting, and who your sales reps are comfortable talking to. What to Do?
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Analytics] 43 Tweetable Answers to Top Questions About Twitter
    You can find this in the blue bar graph at the right of your free Twitter Analytics.  If your tweet doesn''t receive a favorite, retweet, or reply (indicating interaction), you can look at your free Twitter Analytics to see the number of clicks it received.   [Click to tweet!]. was dubbed "Queen Tweet.". Using Hashtags on Twitter.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Analytics] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    Marketers have access to all kinds of tools to help with this— clickstream reporting , advanced call tracking abilities , Google Analytics integrations—and this section of the study reinforced the fact that CMOs, more than ever, need to be on top of all the ways to prevent making important decisions on bad data. It’s true. Can you?
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Analytics] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    Through predictive modeling and Big Data analytics, you will discover the finer nuances of B2B buyer behaviour. 'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. On the contrary, it is even more critical. Indeed, it is a New World we are in today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Analytics] Mobility, mobile commerce, and the worst apps in the world
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. ” And perhaps it is finally true. It’s true.
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [Analytics] Research Report: Lead Gen Not as Easy as Marketers Think
    'I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Predictive analytics and similar advancements will help close the gap.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Analytics] Do You Know Your A, B, C’s?
    Take an analytical approach to understanding your customer base, it will drive better messaging, increase order rates and improve your profitability-sounds like an excellent formula to get started on 2015! 'Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. First, let’s explore the ABC Analysis.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 20, 2014
    [Analytics] 4 Lessons Learned After One Year as an Inside Sales Manager
    She is also responsible for managing client relationships, completing daily reporting and project analytics, and planning strategic marketing campaigns. 'Next month marks an important milestone not only in my career at AG, but in my career in general. This October I will have completed my first year as an inside sales manager. How to do this?
  • BIZNOLOGY  |  MONDAY, OCTOBER 20, 2014
    [Analytics] 26 reasons digital marketing matters to the C-Suite
    94% of CMO’s believe advanced analytics play a big role in helping them realize their goals (source:  IBM Global C-Suite Study ). 83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study). It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV.
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Analytics] Track Exactly Who’s Watching Your Videos in Emails
    Associating an individual’s viewing data with their email address allows you to later look them up in your video analytics by email to get a detailed view of what videos they watched and how long they watched for. 'As online video becomes increasingly popular, the methods you can use to distribute videos are increasing too. Merge tag.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Analytics] The Do’s and Don’ts of YouTube Marketing
    Monitor and track your channel: Use YouTube analytics. 'Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. Ask and AOL combined!)
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Analytics] Dreamforce 2014: Process Is More Important Than Analytics
    But the main announcements felt fairly slight: a new “analytics cloud” that is primarily about visualization and a mobile app builder for the Salesforce1 platform. Solutions to the really hard problems of entity association (matching identifiers for the same person in different systems) and predictive analytics are not included. a.k.a.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Analytics] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    'Marketing has become synonymous with data and analytics. The data now available to us from our marketing efforts, including call analytics , offers more opportunity to optimize ROI, yet we have somehow ended up with more systems and siloed data than we know what to do with. General Google Analytics Integrations Why yes, I did.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 17, 2014
    [Analytics] Content Marketing Vampires: What’s Sucking the Life Out of Your Content?
    Customer experience research does show that customer analytics do provide compelling competitive advantages, but more importantly, where customer needs and content objectives cross, the Mission Statement Mist can’t rear its ugly head. It can often feel like the month itself is draining your very life force… but maybe it’s not just the month.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Analytics] 3 Points, 5 Questions – Personas Driving Marketing Insight
    For us, we’ve always targeted Marketers with our data solutions but as the roles in marketing become more analytical and marketing ops has a larger role than ever before we have to consider that our decision making unit is also changing.  'New year approaching, time to start planning for 2015. Not to mention our offerings have changed.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Analytics] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    Instead, grab the full URL with tracking tokens attached (so you aren’t losing out on analytics), and then paste that into your LinkedIn status update window. 'If you''re reading this post, chances are you already have the SlideShare basics under your belt. You''ve uploaded a few presentations. 1) Title. Include Numbers. 2) Cover.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Analytics] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    The results might surprise you, but that’s OK because blogging is an iterative practice where what you’re doing becomes informed by data and analytics. But with closed-loop marketing analytics, you can determine which blog posts are not only generating the most leads, but also which of those leads are converting into customers.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics] The Evolution of the Sales Role
    As a result, marketing analytics have taken the front seat in driving sales, opening up a whole new industry of firms offering to find niches for their customer’s product or service, to build and develop online content, and to manage existing consumer bases. In the age of the tweeting refrigerator , salespeople are transitioning.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    If you''re not a HubSpot customer, you can also use Google Analytics to identify which keywords you''re getting found for.) 'We''re on a historical blog optimization kick over here on the HubSpot blogging team. What in the Sam Hill is ''historical blog optimization,''" you ask? How We Approached Conversion Optimization. Here''s what we did.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics] How Infrastructure and Speed Is Affecting Your Content Distribution
    Those sources include search trends, social conversations, performance analytics and what''s being published by other industry voices and competitors. Monitoring analytics in real-time allows your team to respond to moments of high opportunity. 'Real-time content success starts long before the heat of the moment. Sort of like jazz.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics] How to Create Real-Time Content with Long-Term Value
    Those sources include search trends, social conversations, performance analytics and what''s being published by other industry voices and competitors. Monitoring analytics in real-time allows your team to respond to moments of high opportunity. 'Real-time content success starts long before the heat of the moment. Sort of like jazz.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics] It Takes a Village (and a Strategy) to Raise an Audience
    Those sources include search trends, social conversations, performance analytics and what''s being published by other industry voices and competitors. Monitoring analytics in real-time allows your team to respond to moments of high opportunity. Hanelly will discuss the trend at  MediaNext , Oct. 20-22. Sort of like jazz. Image: Flickr
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Analytics] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    'KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. The post Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud appeared first on Vidyard.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Analytics] The Real Cost of Sending Bad Email
    Today, marketers have access to incredibly powerful behavioral analytics that come in off-the-shelf, plug-and-play packages. 'Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. One of the biggest beneficiaries of this new technology is email marketing. How much harm can it do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Analytics] The social media forecast: Cloudy!
    Augmented Reality B2B and social media Big Data and Analytics klout QR Codes social media forecast social media predictions 'It’s that time of year again when people are cranking up their predictions for the next year. I’ve often made prognostications here on the blog. Gigantic, in fact. Micro payments – finally?
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Analytics] Blogging Metrics: What to Measure, How to Measure It, and How Often
    How to measure it: Clicks are pretty easy to measure, and as a result, a variety of analytical tools will do the trick. How to measure it: We use HubSpot, which allows us to view detailed analytics of each specific blog post we publish, including inbound links, where they’re coming from, and even what the anchor text is. Clicks.
  • SYNECORE  |  SUNDAY, OCTOBER 12, 2014
    [Analytics] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
    Collecting it is nice (in theory), but we have to be able to pull meaningful insight from our analytics – to use them to tell a compelling story – or else they are just numbers on a sheet of paper. So what do we do with all of this data? The Internal Operations Problem with Big data as it Relates to Sales and Marketing. Sales Process Stages.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Analytics] 3 Reasons Why SEO & PPC Are More Powerful Together
    Both digital strategies require research, analytics and weekly, if not daily, management. 'We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both are equally important. However, should companies be focused on one and not the other? The answer is no! SERP domination and visibility.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Analytics] The Ultimate Guide to Hiring Effective Marketers
    If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. In his section within Tatiana Liubarets’ article , he says, “Today it is important to have some strong analytical skills, specifically some competence in statistics. 'Let’s play a game, you and I. need rock stars.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Analytics] Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It
    Call tracking data is then integrated with Vitals’ own custom reporting system so they can present their clients with robust analytics and truly demonstrate the ROI they provide. 'It is no secret that healthcare has made a migration towards the Internet. In fact, 2013 revenue growth dropped to 3.9% billion on U.S. Call Tracking
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] New Frontiers in Data Driven Marketing
    Once you have all that data and have managed to link identities across different sources, you can apply some truly whiz-bang analytics to estimate the incremental impact of different messages on short- and long-term customer behaviors. Let’s just say you had to be there. New Challenges • Integrate ad tech and martech. Okay, maybe not so new.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] How Marketers Can Decipher the Data Deluge
    “The digital marketer’s job is moving from 'Mad Men' to 'Maths Men' involving savvy analytical skills and a keen understanding of attribution modeling," writes Mike Flynn, CEO of Fast Web Media, on The Drum. In fact, according to a report by the U.S. Marketers Need to Fill The Skills Gap Around Data Analysis.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] 5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried
    Related Stories Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation 4 Reasons to Focus on Location-Based Marketing Facebook, Atlas, and the Future of Personalization. Really, we’re not. But how your business responds to inbound sales calls can be the difference between losing a sale and closing it.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] Why Outbound Prospecting Still Matters -- Now More Than Ever
    Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Inbound, inbound, inbound. And they should be focused on inbound!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] Why You Should Measure New and Mature B2B Blogs Differently
    Blogging Analytics 'With blogging, success doesn''t happen overnight. know, right? How many times have you heard that little nugget of blogging wisdom? But seriously -- a B2B business blog is a huge time investment. It can take a while before you''ve grown it into a truly valuable marketing asset. Yes, there''s a strategy. know, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] How to set up a Social Media Command Center
    Leading organizations, such as Coca Cola and Southwest Airlines have created a physical space and hired dedicated staff (typically with a deep background in digital analytics) and now even smaller companies are looking into this capability. Customer insights and analytics. 'By Rick Wion, {grow} Community Member. Start with the why.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 7, 2014
    [Analytics] Hello Ello: What You Need to Know About This New Social Networking Site
    Users who are still uncomfortable with sharing anonymous information can turn off analytics completely, or use DNT (do not track) settings on web browsers. 'In Facebook’s decade-long quest for market saturation, the social networking behemoth has many users questioning the site’s validity. Some feel inundated with advertising.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Analytics] 3 Top Social Automation Tools
    The ManageFlitter Pro account, starting at $12/month, is almost the same but you’ll need to buy all of your Remote Management credits and you’ll not get the suite of analytics, reporting, tweeting, and engagement tools that MF offers. 'Last week I wrote  5 compelling social apps , an article that apparently hit a nerve. HootSuite.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Analytics] Where Keywords Fit Into the Future of SEO
    As if to say, "We''re serious, everyone -- quit caring so much about keywords," Google announced in September of 2013 that all keyword data would be hidden from Google Analytics. '"What''s in a keyword? That which we call a rose by any other name would smell as sweet.". And I''m guessing you thought it was actually, "What''s in a name ?"
  • LEADERSHIP  |  TUESDAY, OCTOBER 7, 2014
    [Analytics] CMO Spotlight: Michael Brenner, Business 2 Community
    We are caught up in the frenzy and buzz of Big Data and Predictive Analytics. '“Marketing has a marketing problem”. says Michael Brenner, Head of Strategy at NewsCred. He is the former VP of Global Marketing and Content Strategy and was Head of Digital Marketing for SAP Americas. His response was, “ Marketing has a marketing problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 7, 2014
    [Analytics] Ello and the weird economics of social media
    gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Ad-free you say? Is it possible? Ready to roll? Scott Monty.
  • EMAGAZINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Analytics] Your Analytics Questions Answered (Interview)
    On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?  sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! How accurate is the customer demographic data in analytics?
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 6, 2014
    [Analytics] Why the CMO and CIO Need to Work as Partners
    Given the $50 billion that marketers already spend on big data and marketing analytics capabilities annually, the pressure is on to show significant above-market returns for that investment.” CMOs need to start viewing the CIO as “a strategic partner who is crucial to developing and executing marketing strategy.” McKinsey ).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Analytics] How Axial Ramped Up Deliverability and Measurement Strategies
    With a more refined analytics platform and strategy in place, Axial’s sales and marketing teams have much more sophisticated conversations about how to route the right leads to the right people at the appropriate time. Axial operates the online network for professionals who operate, advise, finance, and acquire private companies.
  • MARKETING ACTION  |  MONDAY, OCTOBER 6, 2014
    [Analytics] 5 Email Key Performance Indicators You Should be Tracking
    Email Marketing Reports & Analytics 'Determining the key performance indicators (KPIs) that matter most to your business is an art as well as a science. What’s really important to your organization? Well, that depends on your objectives, your goals, and your overall strategy. For a retailer, it might be pretty simple. KPIs for Email.
  • LEADERSHIP  |  FRIDAY, OCTOBER 3, 2014
    [Analytics] Interesting Infographics: 28 Pointer Email Marketing Checklist
    Use Google Analytics or the analytics in your email marketing. 'From the statistics I have been reading recently, email marketing continues to be an important part of any B2B lead generation strategy in 2014.  However, have you maximized it’s effectiveness by ensuring your emails are delivered and read? 
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 3, 2014
    [Analytics] Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation
    Integrate with your existing CRM, web analytics, bid management, or any other solution you use to provide truly seamless call data. Like the bread of the sandwich, the analytics that are provided with your VBMA solution brings everything together. 'There are a lot of things that you can eat for lunch these days.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 2, 2014
    [Analytics] #ProspectingChat: Sales Messaging with John Golden of PipelinerCRM
    Q4: What email analytics app or software do you recommend? Q10: What is your favorite Twitter analytics tool and why? 'Who''s excited for this month''s #ProspectingChat ? Over at AG Saleswork''s Twitter account , we''ll be sharing inside sales messaging do''s and don''ts for your team. To prepare, here are today’s questions.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Analytics] A Bigger Marketing Budget May Be an SLA Away
    Brian Kardon , CMO of a predictive analytics company called Lattice Engines, has not only established an SLA, but his team also lets Sales know when their response time violates the agreement. 'Who knew a single agreement could make such a difference for marketers? Not me. “Sales asks Marketing to do things, and Marketing does them.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Analytics] Facebook, Atlas, and the Future of Personalization
    All of the information surrounding that experience can be factored in—campaign information, web session information, first party data from a CRM or analytics tool, or third party information from a myriad of data sources. 'On Monday Facebook made an announcement around the relaunch of  Atlas. The technology is getting better.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Analytics] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    Here are a few tools that have helped salespeople gain new insights and pursue new strategies for success: Document Analytics. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Russ Heddleston , CEO of DocSend. Further, many email services aren’t built to handle the large PDFs necessitated by lengthier docs.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Analytics] 10 Things B2B Marketers Should be Doing on LinkedIn
    LinkedIn provides analytics for your Updates, Followers and Visitors. 'It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach. 1.    Update your company description.
  • VIDYARD  |  WEDNESDAY, OCTOBER 1, 2014
    [Analytics] Introducing Vidyard Studio: The Easiest Way to Create and Share Video
    Always striving to bring you data that is especially actionable, Vidyard Studio content operates the same way as regular Vidyard video files with respect to where the viewer analytics can be populated. But at the end of the day, there’s still the initial hurdle of creating amazing video assets. Your Data, Where it’s Useful.
  • VIDYARD  |  TUESDAY, SEPTEMBER 30, 2014
    [Analytics] Vidyard to offer non-profits access to video marketing platform
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. About Vidyard. Media Contact: Tyler Lessard. Phone: (226) 220-5351. press@vidyard.com.
  • VIDYARD  |  TUESDAY, SEPTEMBER 30, 2014
    [Analytics] Vidyard makes it easy to create and share videos with new Vidyard Studio
    Vidyard Studio aims to bridge this gap, enabling sales and marketing teams to easily create and share video content while leveraging video analytics to better understand their audiences and improve results. About Vidyard. Media Contact: Tyler Lessard. Phone: (226) 220-5351. press@vidyard.com. Press Releases
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Analytics] Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue
    Analytics 'As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns -- but that doesn''t just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department''s worth to your CEO, you''ve got to also report on the one metric that they care about: revenue.
  • FATHOM  |  TUESDAY, SEPTEMBER 30, 2014
    [Analytics] [New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays
    Analytics / Big Data Digital Marketing Marketing Automation / Email Online Advertising / SEM / Display Retail / E-commerce SEO holiday marketing holiday planning retail holidays 'Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter. Start by downloading our free 20-pg. Download Now.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Analytics] 26 Awesome Search Engine Marketing Guides
    Google Analytics Reports Every PPC Manager Should Use by PPC Hero. Emma Welland identifies four reports within Google Analytics that search engine marketers should be reviewing, and the value provided by each. Image credit: Placeit.net. Which tools and reports are most helpful? What common SEO pitfalls and mistakes should they avoid?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] Digital Marketing – What Are The Top Goals And Challenges?
    Web analytics. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. This was reported as the number one challenge by 15% of the digital marketers surveyed. Email marketing platforms. What do you think?
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] Manufacturing Day Gives Teens a View of Career Options
    told him how with his skills, from computer science and writing to analytical thinking and foreign language fluency, he could write his own career ticket. 'As I’ve written in another post , people have a huge disconnect when it comes to manufacturing. Until recently, I was part of that 30% demographic. know how tough they can be.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] Three Important Elements of a Powerful A/B Testing Strategy
    Tracking the number of unique visitors to each page must not be skewed by visits to those pages made by your own team – to combat this, you can block specific IP addresses from being included in analytics data. proper A/B test has two variations of a web page – the A and the B version. Thanks for reading! General
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] About Content
    Content strategy is something really complicated which requires deep understanding of the brand, hardcore analytics, and well described business objectives. Most 'Content strategy, or how important content is for any brand, is what all brand people are talking about. In reality, this might happen in one in a million situations.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] What Will Future Marketers Learn in School This Year?
    The content that I teach in the classroom is this customer analytics oriented philosophy and associated methods so that the students recognize each customer as a ‘profit center’ and a firm’s ability to be profitable in the long-run relies on maximizing customer value. Or least part of what they learned anyway.
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