• OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Analytics] The Content Marketing Wheel: A Smart Approach to Content Strategy
    Opentopic blog >> opentopic.com If you’ve been playing in digital content for any period of time, you’re probably familiar with this scenario: you publish a new blog post, get a spike in traffic and engagement, then watch your analytics level out.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Analytics] The Content Marketing Wheel: A Smart Approach To Content Strategy
    Opentopic blog >> opentopic.com If you’ve been playing in digital content for any period of time, you’re probably familiar with this scenario: you publish a new blog post, get a spike in traffic and engagement, then watch your analytics level out.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Analytics] Data-Driven Metrics: Inbound Marketing Analytics to Monitor
    Opentopic blog >> opentopic.com Over the history of marketing, there has been little ability to actually test and measure the ROI of advertisements, campaigns, and engagement. Unless you had the budget of Coca Cola or Microsoft, it was almost impossible to know what traffic sources were driving new customers. Marketing ROI Cmo marketing ro
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Analytics] The Content Marketing Wheel: A Smart Approach To Content Strategy
    Opentopic blog >> opentopic.com If you’ve been playing in digital content for any period of time, you’re probably familiar with this scenario: you publish a new blog post, get a spike in traffic and engagement, then watch your analytics level out.
  • TONY ZAMBITO  |  SUNDAY, JUNE 26, 2016
    [Analytics] 5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research
    For example, a supply chain analytics provider I recently worked with shifted their communications to lead with scenarios.  by Gregor Črešnar. The term, audience development , has become more ubiquitous in the world of marketing.  A recognition of the growing importance of digital content marketing to overall marketing strategies today. 
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Analytics] Data-Driven Metrics: Inbound Marketing Analytics to Monitor
    Opentopic blog >> opentopic.com Over the history of marketing, there has been little ability to actually test and measure the ROI of advertisements, campaigns, and engagement. Unless you had the budget of Coca Cola or Microsoft, it was almost impossible to know what traffic sources were driving new customers. Marketing ROI Cmo marketing ro
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Analytics] Internet Marketing Vs Digital Marketing New York
    Experian Marketing Services unites customer identity, analytics & cross-channel solutions into a single marketing platform, improving the return on investment. PPC, SEO & Social, Creative, Optimization & Analytics. Opentopic blog >> marketingdrucker.tk Marketing Business Quiz Questions 22/12/2013 · BY Subair.NA
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    approval workflows, email automation, analytics. for more sophisticated engagement analytics like. marketers think about analytics in relation to ROI. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. But brands.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] Study: How Much of Your Content Marketing Is Effective?
    include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] Content Methodology: A Best Practices Report
    Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. Content. Definition II.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] Marketing Optimization Toolkit: The Science behind Marketing Analytics
    Marketers are well-versed in the art and science of optimization
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Analytics] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    For the Analytical Mastermind. Jon Meck, Technical Marketing Manager at LunaMetrics: Go Beyond Hit Counting - Making Analytics-Informed Marketing Decisions. Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn.
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Analytics] Applying Consumer Market Web Usability Lessons to Professional Services
    That last point may or may not be real science, since it was revealed by a recent study** that Microsoft commissioned to help sell its online analytics and advertising products. Is there anything professional services firms can learn from leading consumer websites when it comes to user experience? The Highest Traffic Websites in 2016. times*.
  • BIZNOLOGY  |  THURSDAY, JUNE 23, 2016
    [Analytics] Your big marketing budget is not as big an advantage anymore
    Increased spending is more likely to be focused on analytics than on advertising. It used to be that marketing was about money. Marketing was usually a nicer word for  advertising , which needed money–lots of it. In the two decades since the web was birthed, money has become less important than it was in the past. Like this post?
  • CHIEFMARTECH  |  THURSDAY, JUNE 23, 2016
    [Analytics] Insights from the chief marketing technologist of an $18B firm
    Get very comfortable with fundamental martech tools, hone your creative and storytelling skills, and fearlessly dig into data exploration, analytics, insights, and visualization. Duane Schulz , chief marketing technologist at Xerox , is a marketing technologist’s marketing technologist. What’s your current role at Xerox?
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    Our high-touch services, including marketing strategy development, search engine optimization, paid search, social media, content marketing, advertising, analytics, and mobile, social and local marketing, produce measurable results for our clients. PHOENIX, Ariz., Women Business Leader by Forbes. About KEO Marketing. KEO News
  • BIZIBLE  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] ABM Analytics: What Should You Focus On?
    When it comes to measurement and analytics, if marketers continue to use the same metrics and goals that they used for demand generation, organizations will not see the success that they expect. ABM Analytics: Indicators vs. Goals. I’ll be pretty straightforward with this: revenue should be the primary goal for all marketing.
  • HIVE9  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] Useless Argument #87: My Metrics Are Better Than Your Metrics
    That’s especially true for any marketers still accessing all their marketing analytics through spreadsheets that get sent back and forth within a department. Marketing metrics can get complicated. Many marketers now have access to a huge quantity of data – so much, in fact, that it risks becoming more overwhelming than helpful. Hive9
  • 6SENSE  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] B2B ESP Summit – Announcing the Full Speaker List and Agenda
    The ability to gather relevant data, hire new analytical skill sets and develop processes that make data-driven decision-making a reality will be the hallmarks of future CMOs. B2B ESP Summit is returning to the Four Seasons in San Francisco! We’re excited to announce that our Full Agenda is live. The Future is Female. Latest
  • HALEY MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] 5 Tips for Better Website Usability
    Installing and understanding analytics on your site is a great first step in determining your website’s traffic sources. Have you ever come across a beautiful and impressive website that looks great at first, but is a nightmare to actually use? Great usability is all about creating great experiences. Have a clear purpose. Second?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] 15 Cheat Sheets Every Successful Digital Marketer Needs
    You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. It’s not easy being a digital marketer today. So how do you stay on top of it all? Here are 15 cheat sheets that will make your life easier and help you […]. Content Marketing
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Analytics] Why Marketing Agencies Need Enhanced Dashboard Reporting
    For the first time, all marketing reporting requirements exist in one location, with marketing analytics systems compacting all marketing requirements through one login. Enhanced dashboards, integrate with such platforms as  LinkedIn, Twitter, Facebook, Google AdWords, Google Analytics  and more to bring all their data to one interface.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Analytics] MediaMiser Announces New Content Partnership and Key Features to Media Monitoring and Analysis Platform
    By expanding its media content, journalist database, and professional services offerings, MediaMiser continues to provide clients with the most relevant content, analytics and insights not available through any other media monitoring and. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Analytics] MediaMiser Announces New Content Partnership and Key Features to Media Monitoring and Analysis Platform
    By expanding its media content, journalist database, and professional services offerings, MediaMiser continues to provide clients with the most relevant content, analytics and insights not. Marketing ROI Cmo marketing roi
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 21, 2016
    [Analytics] Client Industry Immersion: The Key to Giving Your Content That Extra Oomph
    On day two, however, our client adjusted the schedule to include a keynote presentation focusing specifically on the impact of cognitive analytics in weather forecasting.  But the obvious question is: How do you become proficient enough in your clients’ industries to be able to develop quality content marketing on their behalf?
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [Analytics] Deliver More Sales Qualified Leads Using Predictive Intelligence
    Using machine learning and predictive analytics, the model trains itself to look at the complex, ever-changing patterns behind sales success, and it delivers predictive scores. It’s depressing, but Forrester found that only 10% of B2B organizations said they were using data analytics effectively to improve how they market to customers.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [Analytics] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Use multi-channel analytics in your marketing automation platform to compare the ROI of one marketing channel or program over another. Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your ” Your boss is asking you for it. Awesome! Measure Your ROI.
  • CONTENT STANDARD  |  TUESDAY, JUNE 21, 2016
    [Analytics] B2B Content Marketing and the End of the Company Blog
    Instead of managing all engagement data via Google Analytics, companies end up relying on whatever the third-party platform might offer (whether that’s LinkedIn, Medium, Facebook or another site). The days of the company blog on the company website may be slowly coming to an end. Underlying Trends. Reasons to Make the Switch.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Analytics] Visual Storytelling UX: Why Stories Need Design
    As Facebook builds out better analytics for this product, as well as more ways to monetize Instant Articles, brands will add it to their storytelling repertoire. This post, Visual Storytelling UX: Why Stories Need Design , written by Justin Lafferty , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. His advice?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 21, 2016
    [Analytics] Research shows “be more human” really works
    Big Data and Analytics Social Media Strategy Ana Canhoto social media strategyIntroduction: In many of my classes and lectures, I pass along advice Dr. Robert Cialdini provided to me when I was working on my Return On Influence   book. asked him, “In this very noisy world, how do we stand out?” think you will enjoy this.
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Analytics] The Six Best Google+ Marketing Tools
    Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Pricing: free.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Analytics] How To Measure The Efficiency Of Your Content Using A Simple Content Marketing Analytics Framework
    Opentopic blog >> opentopic.com As we finished 2015, I looked back at our data to find out how we’ve been doing with our own content marketing. Content marketing is fundamentally human and my first source of feedback is to be constantly listening to our audience and customers. Marketing ROI Cmo marketing roi
  • BIZIBLE  |  MONDAY, JUNE 20, 2016
    [Analytics] The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI
    Its focus is the team's analytical, evidence-based, sabermetric approach to assembling a competitive baseball team, despite Oakland's disadvantaged revenue situation” (Wikipedia). We have a tremendous opportunity to use account data to understand which accounts we should invest our account based marketing efforts. And for good reason. link).
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Analytics] How To Measure The Efficiency Of Your Content Using A Simple Content Marketing Analytics Framework
    Opentopic blog >> business2community.com As we finished 2015, I looked back at our data to find out how we’ve been doing with our own content marketing. Content marketing is fundamentally human and my first source of feedback is to be constantly listening to our audience and customers. Marketing ROI Cmo marketing roi
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Analytics] Microsoft buys LinkedIn: the largest martech acquisition in history?
    Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion. This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 But it’s not entirely dissimilar either, in spirit or tactic. Are the above points too indirect? Actually, yes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Analytics] The overwhelming implications for driverless cars and marketing
    Big Data and Analytics blogging Content distribution Content Marketing economics of social media futurist Google techologies innovation Marketing Strategy Mobile marketing Monitoring strategies Most Popular Podcasts Traditional media and advertisingOne billion hours of time. A day. Yes, indeed. Let’s dream. The information cockpit.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Analytics] Supercharge Your Direct Mail with Allegra DirectCONNECT™ – Allegra Marketing Print Mail – Asheville, NC
    All of your important analytics are organized. Opentopic blog >> opentopic.com Ready to add new channels to your marketing mix? Wish you had more campaign metrics? Need a better understanding of your marketing ROI? Introducing DirectCONNECT from Allegra. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Analytics] GOOGLE MARKETING WORKSHOP: LEARN HOW TO BUILD YOUR CUSTOMER JOURNEY
    Performance Marketing Measurement is an introduction workshop to common measurement tools like Conversion Tracking or Google Analytics. Opentopic blog >> eventbrite.com Factory Berlin and Google for Entrepreneurs partnered up to bring you a series of workshops and lectures aimed to help your startup scale.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 17, 2016
    [Analytics] Strikedeck Adds Automation to Customer Success Management
    On the other hand, several do use rules and/or predictive analytics to help manage the post-purchase portion of the customer relationship – making them possible Journey Orchestration Engines (JOEs). Again, though, they fall short on other parts of the definition, in this case the one related to journey mapping.
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Analytics] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    Most conversion tracking analytics count conversions based on form submissions -- but we all know that form submissions are not the same thing as leads. It’s an important step forward from previous conversion tracking analytics. Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce.
  • KAPOST  |  FRIDAY, JUNE 17, 2016
    [Analytics] 3 Ways Marketing Leaders Can Optimize Their Content Budgets
    Ideation Marketing Analytics Planning for ContentBy now, you know that content is the future of marketing. ” The strategic decisions that you make now will impact whether your content program is successful in the long-term. But there are challenges that can get in the way. Pre-plan content use cases. Tailor topics to your audience.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Analytics] Three examples from the future of predictive analytics
    Opentopic blog >> marketingmag.com.au The Pegaworld conference in Las Vegas last week gave an insight into the opportunities of computer-based decisioning engines. Paul Lidgerwood examines the future of fast, predictive and automated real-time decisioning. Technology and people’s use of technology is changing the way we interact and.
  • 6SENSE  |  THURSDAY, JUNE 16, 2016
    [Analytics] Forbes and 6sense: The Publisher – Predictive Intelligence Solution
    This development finally helps bring visibility to the entire buying process by connecting data from web analytics, marketing automation and CRM tools. This is how it works: 6sense connects first party data (web analytics, marketing automation and CRM) adds Forbes activity data and the robust 6sense intent and static data network.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2016
    [Analytics] 7 Compelling Reasons to Invest in Mobile Marketing
    You can connect audience interactions across mobile and desktop touch points, and generate revealing audience analytics beyond simple clicks and likes. 6. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. Multimedia messaging is on the rise.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Analytics] Guide Your Buyers Through the Customer Journey with Social Media
    Here are a few ways to figure out whether your engagement strategy is working: Native platform analytics: Benchmark your followers, likes, comments, shares, retweets, replies, favorites. Author: Lisa Marcyes The customer journey has changed. The Many Roles of Social Media. Share their favorite products and brand experiences. Be authentic.
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [Analytics] Contently Case Story: Inside Athenahealth’s Quest to Launch the Vox of Health Care
    Using Contently’s editorial platform and engagement analytics, athenahealth looks to become more strategic about how to connect the right stories and data with its target audience. “Our team has always been on the hook for creating content that goes out and gets pushed out by other teams who have the analytics,” Fox said.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Analytics] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    Predictive analytics for B2B sales and marketing has certainly “crossed the chasm”, but it’s still in the early adopters phase of the product development lifecycle, and will continue to mature. This Q&A with Infer’s Sean Zinsmeister was originally published on MarTech Advisor. AdRoll, Outreach, Pardot, Act-On, etc.).
  • KAPOST  |  WEDNESDAY, JUNE 15, 2016
    [Analytics] Agile Marketing: 5 Critical Things You Need to Know
    Failing and iterating require the right metrics and analytics to easily evaluate progress, successes, and failures. If you ask five people to define agile marketing , you’ll probably get five different answers. But With agile, B2B marketers learn and iterate, moving toward key business objectives. Focus on What Matters. The lesson? 
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Analytics] Agency Focus: How Content Marketing is Changing, & How to Measure It
    Let’s focus on the most simple content attribution tools – UTM codes and Google Analytics – to support your content tracking efforts. This lets Google Analytics tell you exactly where searchers came from as well as exactly which campaign directed them to you. When it comes to content marketing, art + science = measurable success.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Analytics] Influencer marketing tools of the trade
    Google Analytics — There’s a lot of awesome things that our SMNR landing page and personal domains (used both for the landing page and for the outgoing emails) can teach us, and Google Analytics is one part of our reporting. We’re off to the races! Check, check, check, check, and check! OK, now on to tools. Love it!
  • LATTICE  |  TUESDAY, JUNE 14, 2016
    [Analytics] Scaling ABM with Predictive Analytics and Marketing Automation
    However, with the technologies available today, such as predictive analytics, website personalization and enhanced automation capabilities, it’s possible to create hyper-focused, personalized campaigns for thousands of accounts. The post Scaling ABM with Predictive Analytics and Marketing Automation appeared first on Lattice Engines.
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Analytics] 13 Key Website Design and Development Areas to Bring in Business
    Analytics. Web analytics are now commonplace. Most hosting services offer at least a rudimentary package, and several excellent web-based services are available for free, including the ubiquitous Google Analytics. SEE ALSO: Top B2B Website Metrics to Monitor Using Google Analytics. Imagery. Specialization. And, 43.6%
  • FATHOM  |  TUESDAY, JUNE 14, 2016
    [Analytics] What’s Behind the Predicted Growth of Business Intelligence Technology?
    The evolving fields of cloud services, predictive analytics, and data science are also playing a significant role in the developments of BI technology, helping to keep these solutions current and cutting edge. Revenue in the BI technology and analytics market will reach 16.9 BI in the Future: Predictions and Projected Growth. Forbes ).
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Analytics] How Big Data Analytics Can Improve Your Marketing
    And even though data and analytics will never replace the creative minds that are. Opentopic blog >> data-informed.com Many people believe that great marketing is an art form, but lately big data has added a serious dose of science into the mix. Marketing ROI Cmo marketing roi
  • INFER  |  TUESDAY, JUNE 14, 2016
    [Analytics] How Marketing Helped Social Tables Increase Leads and Revenue 400+%
    Lessons from Using a Smorgasbord of Approaches including Content Marketing, Social Marketing, Lead Generation, and Predictive Analytics. Next we initiated some heavy-duty analytics to improve lead quality and flow. We have seen some big successes with our analytical, systems and process work.
  • 6SENSE  |  TUESDAY, JUNE 14, 2016
    [Analytics] Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
    So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Takeaway: Segmentation analytics are NOT predictions. This is a discussion I love having because the answers aren’t always obvious.
  • ION INTERACTIVE  |  TUESDAY, JUNE 14, 2016
    [Analytics] Why the Next 10 Years of Landing Pages Will Smash the Last 10
    servers, storage, network) to run marketing software (28%) External services to develop, implement, and integrate marketing applications (25.2%) Marketing and analytics software purchased as a service (24.4%) Cross-charges for IT (21.3%) Other (1.1%) The stand-out growth is mostly found in infrastructure and investments into marketing ecosystems.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2016
    [Analytics] CMO Spotlight: 3 Trends That Will Drive Digital Transformation
    Over the last 12-18 months, Autodesk has completely revamped their hiring strategy and now looks for people who meet their C-A-A profile (Content, Analytics, and Automation). Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. One of the key topics of discussion? Digital transformation.
  • CEROS  |  TUESDAY, JUNE 14, 2016
    [Analytics] How to Choose the Right Content Format for Your Brand Story
    Facebook also offers deep video analytics, so you can see how long your fanbase tends to watch your videos. Twitter is rapidly building out its analytics platform, giving you more power when you post. Happy reading! You’re not alone in this: you’ve got the full support of your fanbase and customers. In Data You (Should) Trust.
  • ACTIVEDEMAND  |  MONDAY, JUNE 13, 2016
    [Analytics] Five Things Marketing Agencies Need in an Automation Platform
    What’s more, by way of client log-ins, clients can log into their own personal dashboard to view the status and performance of their campaigns; now, all marketing reporting requirements can remain in one place, with a marketing automation platform’s marketing analytics protocol consolidating all marketing requirements via one login.
  • FATHOM  |  MONDAY, JUNE 13, 2016
    [Analytics] Marketing to Millennials: Does it Matter to You?
    Luckily, access to robust analytics and measurement tools coupled with the strong presence of millennials on digital channels mean that we marketers have plenty of rich data that will allow us to dodge the bullet of judging by age. Millennials have been called a lot of things both good and bad. Entitled. Elusive. Diverse. Altruistic.
  • BIZIBLE  |  MONDAY, JUNE 13, 2016
    [Analytics] 6 Questions About Marketing Attribution That You Were Too Embarrassed To Ask
    Because channel-specific attribution analytics don’t communicate with each other, you will end up double-counting leads, opportunities, and revenue. 4. It seems like every tracking and analytics platform says they do some form of attribution. It seems like more and more people are talking about marketing attribution these days.
  • INFER  |  MONDAY, JUNE 13, 2016
    [Analytics] Predictive Analytics: A Content Marketer’s Secret Weapon
    We had a great time co-hosting a webinar with Uberflip last week about why predictive analytics matters for content marketers. In this webinar replay, you will learn: Why content marketing and predictive analytics go hand-in-hand. How to drive more value from content using effective targeting and segmentation from predictive analytics.
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Analytics] Are You Left-Brained or Right-Brained? [Flowchart]
    You've probably heard people refer to themselves as "left-brained" or "right-brained" as a way to explain their dominating analytical or creative skills. But where do those terms come from? In the 1960s, Psychologist Roger Sperry and his colleagues conducted experimental split-brain surgeries on epileptic patients. The outcome?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 13, 2016
    [Analytics] 3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan
    Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. But, be honest now, are you actually using Google analytics? Okay, I’ll admit it immediately. Or do you use it like most people in that you only really look […]. Marketing Strategy
  • CONTENT STANDARD  |  SATURDAY, JUNE 11, 2016
    [Analytics] Is Your Data-Driven Marketing Strategy Racist?
    While data is often celebrated as being objective and unemotional, even the most powerful sources of information and analytics have proven unable to escape an unsettling truth: Your company’s data can be racist. Improved analytics strategies might reduce the occurrence rate of biased data, but it won’t stop it entirely.
  • OPENTOPIC  |  FRIDAY, JUNE 10, 2016
    [Analytics] Marketing News: Marketers Don’t Trust Data and IBM Gets Smarter
    As it becomes increasingly popular to employ more than one analytics tool to help determine the ROI of your digital efforts, with 78% of. Marketing ROI Cmo marketing roi undefined
  • FATHOM  |  FRIDAY, JUNE 10, 2016
    [Analytics] The Top 5 Free Digital Marketing Certifications in 2016
    They come with printable certificates.). 1) Google Analytics. Strengthen your resume, increase your knowledge of the ever-changing universe of digital marketing, and most importantly, make mom proud. Of course, you knew this was going to be the first on the list. There’s a lot of Googling going on here. billion in 2015. Careers
  • B2B LEAD BLOG  |  FRIDAY, JUNE 10, 2016
    [Analytics] 6 Ways to Make Your Data Analysis More Reliable
    In recent years, big data has exploded, and big data analytics are now more accessible and of higher quality than ever before. This has led to a scrambling among business owners to improve their own data collection and analysis. There are a lot of tactics you can implement to improve data quality and achieve greater […].
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Analytics] Mid-Year Marketing Check-In with Measurement
    Finally, gather all appropriate access to data and metrics that may include: Website analytics: Google Analytics, Omniture, Webtrends, Clicky, etc. Social media analytics: Facebook Insights, Twitter Analytics, Pinterest Analytics, etc. Can you believe summer is just around the corner? Third-party platforms.
  • BIZIBLE  |  THURSDAY, JUNE 9, 2016
    [Analytics] How to Obtain Positive Marketing ROI with Revenue Analytics
    Revenue analytics is the process of discovering where your revenue came from. B2B sales cycles are long and revenue analytics track touchpoints through the entire funnel, from first anonymous visit to closed deal. Revenue analytics give marketers the ability to measure success by hard facts (revenue), not speculation (clicks or leads).
  • SNAPAPP  |  THURSDAY, JUNE 9, 2016
    [Analytics] SnapWrap: What’s Hot in Marketing This Week?
    Instead on focusing on honing his analytical chops, he’s focused on honing his creative chops, using sheer hard work (no growth hacks, no shortcuts) to put out the best possible product for his readers. Welcome to SnapWrap , our newest weekly feature on the SnapApp blog! Four Reasons to Use Emoji in Your Next Presentation. Content loading
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 9, 2016
    [Analytics] How Has Content Marketing Valuation Matured?
    So many marketing departments might simply look at bounce/open rates or Google Analytics to try to figure out how their content is performing. I recently spoke with author and senior content marketing manager Liz Bedor about her views on the discipline of content marketing. Fluffy, high-level answers don’t work any more. DATA IS ONE THING.
  • HINGE MARKETING  |  THURSDAY, JUNE 9, 2016
    [Analytics] 5 Techniques with the Greatest Return on Marketing Investment
    Related Stories Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track 10 Metrics Every Marketing Team Should Track Why Your Referral Program Should Incorporate Content Marketing Strategies. Here at Hinge, we’ve studied over 11,000 professional services firms and their clients. There is no such thing as “free” marketing.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Analytics] How to Recruit Top Talent Using an Inbound Framework
    To get the data you need, you'll need to lean on your marketing automation software or Google Analytics to track how candidates are finding your content. You should also use your analytics platform to determine what content is most effective at turning prospects into applicants. Recruitment vs. Marketing: How Do the Two Compare?
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Analytics] 10 Metrics Every Marketing Team Should Track
    Related Stories Why Your Referral Program Should Incorporate Content Marketing Strategies How to Develop a Winning Go-to-Market Strategy for Your Firm Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track. “Make us more visible!” It is the mandate often heard by marketing teams for professional services firms.
  • INFER  |  WEDNESDAY, JUNE 8, 2016
    [Analytics] New Relic Wins 2016 Demand Program of the Year
    This impressive achievement celebrates their success using predictive analytics over the past four years to create demand for New Relic’s software analytics products. It’s always exciting when one of the outstanding predictive innovators in the Infer customer community is recognized for their forward-looking approach. RESULTS.
  • SNAPAPP  |  TUESDAY, JUNE 7, 2016
    [Analytics] Empathy for Audience: Talking Resonance With John Bonini
    For those unacquainted with Litmus, it is a email testing and marketing analytics company trying to “make email better” for email professionals. Remember the days when you were a toddler? It might be tough to actually recall firsthand, but most of us are filled in on some of the more interesting stories from our early childhood. For sure.
  • READYPULSE  |  TUESDAY, JUNE 7, 2016
    [Analytics] Why Influencer Marketing is the Gift That Keeps On Giving
    Savvy analytical marketers are quickly realizing the power of influencer marketing to drive sales, signups and app installs. Regardless if you like it or not, influencer marketing works and it’s gaining traction with brands and marketers everywhere. Influencer marketing is the gift that keeps on giving because it delivers results. Conclusion.
  • HINGE MARKETING  |  TUESDAY, JUNE 7, 2016
    [Analytics] Why Your Referral Program Should Incorporate Content Marketing Strategies
    Related Stories Services Marketing – The New Client Experience Journey How to Develop a Winning Go-to-Market Strategy for Your Firm Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track. The expectations of professional services buyers have changed. Who do they know? Conversations —No heavy sale.
  • INFER  |  TUESDAY, JUNE 7, 2016
    [Analytics] Infer Makes Headlines with Latest Product Innovations
    This “In the News” roundup highlights Infer’s insights and coverage from around the web. One topic that’s been trending lately is account-based marketing (ABM). With this knowledge, and coupled with two new attribution tools, Bizible and InsightSquared, Booker increased its A/B lead scoring by more than 25% in less than 60 days. ”  .
  • LEANDATA  |  TUESDAY, JUNE 7, 2016
    [Analytics] Welcome to the Sales Operations Era
    Now, it’s also analytics. But sometimes their strong suit is not reporting, analytics and forecasting. For the longest time, Jonathon J. Leon Guerrero had trouble figuring out just the right analogy to help explain what he did in his job. After all, who really understands what you mean when you say, “sales operations?”. Swim lanes.
  • BIZNOLOGY  |  TUESDAY, JUNE 7, 2016
    [Analytics] Surefire Social introduces SurePulse “webmaster tools”
    Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. Like this post?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 7, 2016
    [Analytics] 3 Steps to Mobile App Personalization
    With the right mobile engagement solution and analytics in place, you can glean a lot of valuable information about your users. Author: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels. Know Your Users and What They Want.
  • CONTENTLY  |  MONDAY, JUNE 6, 2016
    [Analytics] 3 Beer Brands Brewing Great Social Media Campaigns
    Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come. They cover a lot of ground. If you’re a beer brand, you can get consumer attention in a couple of different ways.
  • HINGE MARKETING  |  MONDAY, JUNE 6, 2016
    [Analytics] How to Develop a Winning Go-to-Market Strategy for Your Firm
    Related Stories Mergers and Acquisitions as Part of Your Growth Strategy The Seven Factors of Company Value Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track. In our recent posts we’ve been sharing our perspective on the best strategies to drive organic growth and merger-and-acquisition-based growth. That’s a mistake.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2016
    [Analytics] Integrating Online Video with Your Marketing Tech Stack
    Marketing automation allows marketers to utilize the analytics from both platforms to send content based on individual interests, delivering the right content to the right person at the right time. Analytics Marketers love data, but who doesn’t? Step 2: “What should we talk about?” Step 3: “Can you hear me now?”
  • VIDYARD  |  MONDAY, JUNE 6, 2016
    [Analytics] Always Be Teaching Something: Wise Words from Andy Orsow
    We also look at video analytics like attention span to see how many people are watching all the way through. When you’re looking to learn something new, who do you turn to? The best in the business, that’s who — and that’s why we’re excited to launch a new series on the Vidyard blog. The secret to InVision’s success? minutes. 5.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 6, 2016
    [Analytics] The Serious Takeaways from Sirius Decisions
    Predictive analytics is being applied to lead scoring, account targeting, personas, tactics, and content matching. As you might expect, SiriusDecisions did not disappoint. Yet, what I found to be most interesting were the key themes discussed among the great marketers that attended. Some companies have already started doing this. The answer?
  • NUSPARK  |  SATURDAY, JUNE 4, 2016
    [Analytics] Popup Strategies: Popup Types and When to Use Them
    Wishpond , a lead generation software company, suggests checking average visitor time on the page with your Google Analytics and subtracting 10 to 20 seconds. The evidence is in. While they are annoying, popups work. Study after study shows massive conversion rate increases with popups over the standard sidebar form. Entry Popups. sure do.
  • READYPULSE  |  FRIDAY, JUNE 3, 2016
    [Analytics] How to Drive Conversions with Instagram
    The key to answering the ROI question is data and analytics. In business, no matter what industry, being social matters. The ROI of social media is one puzzle brands and marketers everywhere are still trying to solve. See best practices for how to drive conversions with Instagram so you can start reaping the benefits of your efforts.
  • HINGE MARKETING  |  FRIDAY, JUNE 3, 2016
    [Analytics] Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track
    Among the study’s many interesting insights we found that high-growth firms take a more analytical approach to marketing their services. The link between high growth and frequent research is just the tip of the analytical iceberg. Engagement analytics are available directly through each social platform. Research Frequency.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2016
    [Analytics] Why You Are Losing Leads by Not Integrating Events with Marketing Automation
    Events no longer need to be left on the sidelines of the marketing automation and marketing analytics world. Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? Why Is Marketing Automation an Essential Part of Any Effective Marketing Strategy? What is Event Automation?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 2, 2016
    [Analytics] Usermind Makes Journey Orchestration Simple
    Its main screen sets the tone by offering just three tabs: Analytics, Journeys, and Integration. The company lists about a dozen standard integrations including major marketing automation, CRM, email, customer service, collaboration, and analytics systems. But there’s no predictive analytics, content creation, or message execution.
  • BIZIBLE  |  THURSDAY, JUNE 2, 2016
    [Analytics] B2B Conversion Tracking Best Practices
    If you’re using Google Analytics to track web conversions, a conversion can be so many different things. It passes along information from the specific ad to the web analytics platform that contains the medium (e.g. Double-counting conversions happens when you rely on the native analytics for each marketing source. Analytics
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Analytics] What are The Most Popular Social Media Tools?
    Google Analytics. If you have been blogging for a while, Google Analytics is loaded with data for your content planning phase. Log into analytics, navigate to Behavior – Overview to see the most viewed pages on your website. Stop working harder and start working smarter. The 14 Most Popular Social Media Tools of 2016.
  • KEO MARKETING  |  THURSDAY, JUNE 2, 2016
    [Analytics] Three Ways Data Informed Buyer Personas Can Help Inbound Marketing Campaigns
    Back up all of your data with evidence through either traffic analytics or ‘shares’ on relevant topics. Using data informed buyer personas can create more successful inbound marketing campaigns.  These profiles represent the ideal buyer and should be based on real client data. They help to align your service offering. Where do they need help?
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