• ANNUITAS  |  TUESDAY, AUGUST 30, 2016
    [Analytics] Four Tips to Maximize Your Data
    Given that development, big data analytics has now become a field focused on taking massive databases and turning them into actionable insights. As marketing and demand generation strategies become more and more data-driven, executives and analysts alike need to explore methods to maximize the value from the data they already have.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 30, 2016
    [Analytics] What's Holding CMOs Back From Using a Mobile Data Management Platform
    Download the Mobile Data Management Platform Guide and see how a Mobile DMP can address the mobile challenges marketers face and offer a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works. What’s Holding CMOs Back? One issue is around identity.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 30, 2016
    [Analytics] 6 Content Strategy Questions Marketers Should Ask Their Audiences
    You won’t find the answers to these questions anywhere in Google Analytics, but they’re nonetheless crucial to providing the best user experience possible. Without it, I’d be guessing. But data doesn’t tell the whole story. They’re not just data points, they’re people with opinions. Get to know them.
  • INFER  |  TUESDAY, AUGUST 30, 2016
    [Analytics] How Belly Aligned Marketing and Sales to Build a Successful Inbound Sales Organization
    After a lead is pushed into Salesforce, it is given a lead score with Infer, a predictive analytics vendor. This article was originally published on MarTech Review  by Infer customer Lauren Licata, Vice President of Marketing at Belly. Belly is a high-growth company based in Chicago. InsideSales for lead operations. Lead qualification.
  • OPENTOPIC  |  MONDAY, AUGUST 29, 2016
    [Analytics] How to use Google Analytics audience data to make media and marketing decisions
    – Market-leading site analytics providers such as Google and Adobe continue to bring new insights about consumer behaviors through advancements in their analytics and tag management offerings. The post How to use Google Analytics audience data to make media and marketing decisions appeared first on Opentopic.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Analytics] 8 Data-Backed Strategies to Increase Your Video's Play and Conversion Rates
    You're set up for success–but what now? 6) Leverage Post-Production Analytics. Make sure you're tracking your video's analytics. Video production is not just about making videos for awareness purposes. In our experience, using video strategically can help you at every step of the marketing funnel from lead generation to revenue growth.
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Analytics] How to Tie Your Content Marketing into Your Account-Based Marketing
    This is smart from an analytics standpoint, but could get expensive. Account-based marketing is having quite the run lately. It’s not hard to see why. Who doesn’t want to improve their close rates by 300%? Who doesn’t want to finally get sales and marketing and other departments to work together like a finely-tuned orchestra? It is.
  • THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Analytics] The Best Money You’ll Ever Spend on SEO, Social, and Content
    People give you the ability to action what you’ve been told by all the data that you have in your analytics tools and platforms, and put in motion all the advice coming from your agencies and consultants. Do you have a fantastic SEO platform? But that’s not the only thing that demands your precious marketing dollars. Pic for Instagram?
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Analytics] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    approval workflows, email automation, analytics. for more sophisticated engagement analytics like. marketers think about analytics in relation to ROI. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. But brands.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Analytics] Study: How Much of Your Content Marketing Is Effective?
    include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Analytics] Content Methodology: A Best Practices Report
    Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. Content. Definition II.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Analytics] Marketing Optimization Toolkit: The Science behind Marketing Analytics
    Marketers are well-versed in the art and science of optimization
  • B2B LEAD BLOG  |  FRIDAY, AUGUST 26, 2016
    [Analytics] Big Data Leads to Big Insights: Improve Analytics with Marketing Automation
    Just take a look at some of the biggest names in business, and it becomes obvious how crucial big data is. Companies across the globe are relying on big data to fuel their business insights, improve business decision making, and enhance their marketing campaigns. recent report entitled Experian Data Quality Benchmark Report delved into […].
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Analytics] Facebook’s Political Media Machine, and 5 Other Stories We’re Reading
    It may soon mean collecting data and analytics in two very different ways, depending on where the user is located. Here’s what you missed while you were taking way too much pleasure in the fact that Rihanna can’t wink … The Ringer: Europe Is on a Mission to Tame Silicon Valley. Selected by Joe Lazauskas, editor-in-chief.
  • CHIEFMARTECH  |  FRIDAY, AUGUST 26, 2016
    [Analytics] Digital transformation at the AARP, from old to new
    These different roles in consumer experience, strategy, technology, marketing, finance, and analytics really helped me understand the entire the consumer ecosystem. Different roles in consumer experience, strategy, technology, marketing, finance, and analytics really helped me understand the entire the consumer ecosystem. 2.
  • BIZNOLOGY  |  FRIDAY, AUGUST 26, 2016
    [Analytics] 6 important data points to record on your customers
    Use analytics software and other tools to help you see how customers are using your website or app. Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Analytics] ABM Vendor Guide: Differentiators for Result Analysis
    and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. ABM specialists provide account-based result metrics such as percentage of target accounts reached, amount of time target accounts are spending with company messages, and distribution of messages by department within target accounts.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Analytics] ABM Vendor Guide: Special Features to Deliver ABM Messages
    Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. That definition could apply to almost any system that delivers marketing messages, but the ABM Guide includes only ABM specialists. This narrows the field drastically. Many can also push messages to other channels via marketing automation or CRM integration.
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Analytics] Eight priorities for advertisers investing in analytics technology – Mumbrella
    mumbrella.com.au – Erik Mikisch reveals five essential elements to ensure that marketers will get analytics they need to perform meaningful data analysis. The post Eight priorities for advertisers investing in analytics technology – Mumbrella appeared first on Opentopic. Marketing - Financial Services
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Analytics] Email Testing and Email Analytics
    While this is not an exhaustive list of questions (we can’t cover every one-off email scenario that runs through your mind at 2am), The post Email Testing and Email Analytics appeared first on Opentopic. emailonacid.com – Choosing the right ESP for your business is no easy feat. Marketing - eCommerce
  • BIZNOLOGY  |  THURSDAY, AUGUST 25, 2016
    [Analytics] Are your marketing personas your sales market segments?
    Your marketing analytics can help you know which content is moving different personas from step to step in the Buyer Journey. Marketing is supposed to lead to sales, right? Today, I want to talk about something similar. All marketers worth their salt have created a set of personas. Personas give your writers a specific person to write for.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Analytics] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    Our study ranks SEO, HTML, Google Analytics, CSS, and programming as the most common technical skills that today’s content marketers need to master. With From search engines to social media , digital technology has played a huge role in growing and shaping our industry. They don’t necessarily need to have multiple degrees to stand out.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Analytics] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    SEO Mobile Marketing Analytics Daily TacticalGoogle is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google's product announcements , usability is usually at the heart of the modification. For many businesses, the announcement carries major implications.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Analytics] 10 Groups to Join on LinkedIn if You’re in Marketing
    Measurement and web analytics. 2.  The group says its goal is to “apply ABM-principles and techniques, like 1:1 marketing, customer analytics, strategic account planning, and others to improve marketing effectiveness from customer and prospect engagement through to the sale.” Infographic ©2016, Statista. for marketers. Online PR.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Analytics] 3 Essential Marketing Skills that Drive Growth in Professional Services
    quick scan of the techniques favored by high growth firms suggests three essential skill areas for marketing teams: SEO, Content Promotion (specifically blogs), and — by implication — Web Analytics to measure all of those efforts. Marketing Skill #3: Web Analytics. It’s not always obvious. So which skills should receive priority?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 24, 2016
    [Analytics] ABM Vendor Guide: Features to Look for in Target Scoring Vendors
    Target Scoring isn’t just any use of predictive analytics, which can also include things like finding surges in content consumption (used to identify intent) or recommending the best content to send an individual. abm vendor guide abm vendors account based marketing account scoring lead scoring marketing technology predictive analytics
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 24, 2016
    [Analytics] How to select the perfect B2B data vendor
    Ask whether your vendor can provide lookalike modeling, penetration analysis, and predictive analytics. Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just To get started, you need to identify your business and marketing objectives.  Here are some examples.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Analytics] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    Breton notes in her article that one of Snapchat’s weaknesses is its analytics: The only data you can pull refer to views ( ), replies, and screenshots ( ) -- and those numbers are only available within the 24-hour timeframe of you publishing a Story. With the average attention span dipping to just 8.25 What is a Snapchat Story?
  • B2B LEAD BLOG  |  TUESDAY, AUGUST 23, 2016
    [Analytics] Data’s Role in Predictive Analytics Marketing
    Unless you’re an expert in palm reading or tarot cards, you probably don’t have the ability to see into the future. Even though you may not have the technology (or superpowers) to know exactly what the future holds, you do have the next best thing: data. Data fuels predictive marketing, a strategy that helps in […]. Data Quality Management
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Analytics] Introducing Contently Social
    Avoid toggling between multiple social-analytics systems. In 2016, people don’t just visit their social channels for cheap thrills. They expect high-quality, relevant information from both media and brands—and they want it fast. There are a lot of tech companies out there that promise to make your social publishing more efficient.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [Analytics] CALL FOR ABSTRACTS: Oracle BIWA Summit '17 - THE Big Data + Analytics + Spatial + Cloud + IoT.
    THE Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool" Oracle User Conference 2017. What Oracle Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool” Successes Can You Share? Please submit speaker proposals in one of the following tracks: Advanced Analytics. Adva nced Analytics.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Analytics] The Five Best Pinterest and Instagram Marketing Tools
    Sample review:  “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.” Pricing:  free.
  • SCRIBBLELIVE  |  TUESDAY, AUGUST 23, 2016
    [Analytics] ScribbleLive Acquires Linkdex, The Enterprise SEO Platform
    ScribbleLive combines predictive analytics with content planning, creation, and distribution technologies. There are roughly 4.75 billion indexed pages across the world wide web, and an estimated 3.5 billion daily Google searches. Merging Content Marketing With SEO. What The Acquisition Means. To read the press release click here.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 22, 2016
    [Analytics] ABM Vendor Guide: What to Look for in External Data Sources
    They may resell the data to marketers or use it themselves to support tasks such as account scoring or ad targeting. (To put things in a broader context, “external data” can be contrasted with “internal data”, which comes from a company’s own systems for CRM, marketing automation, Web analytics, order processing, customer support, etc.
  • OPENTOPIC  |  MONDAY, AUGUST 22, 2016
    [Analytics] 8 Salesforce Buys Boost Analytics, Machine Learning Portfolio – InformationWeek
    The post 8 Salesforce Buys Boost Analytics, Machine Learning Portfolio – InformationWeek appeared first on Opentopic. SaaS-based enterprise application and CRM giant Salesforce has accelerated its acquisition pace recently, snapping up eight companies, large and small, over the past several months. Marketing Technology
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Analytics] How To Measure Paid Media ROI (ROAS)
    Through proper tagging (UTM parameters) or through ad network integrations, many B2B marketing analytics are able to track traffic from channels or campaigns and properly attribute lead generation. Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. Cost Per Lead (CPL). ROI / ROAS.
  • HG DATA  |  MONDAY, AUGUST 22, 2016
    [Analytics] 5 Data Futurists to Follow on Medium Right Now
    Long before there was Medium , people relied on clay tablets to document thoughts and theories. Innovative in their own right, these early systems limited the dissemination of information beyond the confines of a given community. And what a difference 50,000 years makes. Data is everywhere , and with that ubiquity comes the abundance of opinions.
  • OPENTOPIC  |  MONDAY, AUGUST 22, 2016
    [Analytics] 26 Mobile App Analytics Tools For Digital Marketers
    The post 26 Mobile App Analytics Tools For Digital Marketers appeared first on Opentopic. Your customers are mobile, are you? Mobile technology has revolutionized digital marketing already. Now, imagine what business would look like five years from now. Truth is, the competition will keep getting stronger. Anyone with. Cognitive Technology
  • VIDYARD  |  MONDAY, AUGUST 22, 2016
    [Analytics] The Making of Vidyard’s New Website Product Tour Videos
    Analytics proved that the videos were quite successful, so we were all game to replicate the approach. In one video, for example, we talk about our analytics, and what kind of information the viewer gets out of it. Recently, Vidyard quietly launched our new website. We created a homepage video, of course, but that wasn’t enough. Bonus?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 22, 2016
    [Analytics] Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience
    Customer journey analytics. It activates insights from digital analytics. 
. A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a revenue standpoint. Enter Data Management. Data Management
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 22, 2016
    [Analytics] 3 Reasons Why Data is the Foundation of a Successful ABM Strategy
    Paired with predictive analytics or sales intelligence, you can then look for specific behaviors that signal a prospect’s readiness to buy or your team can seek out prospects’ characteristics exhibited by your best customers. However, for some of these B2B organizations, their efforts are falling short. In one word: everything.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Analytics] From Branding to Demand Generation
    How First Rate Uses Thought Leadership Content to Grow the Business Having the same brand since their start in 1991, First Rate knew they had to make some major changes if they were going to compete effectively and grow in today’s digital era. People were not visiting our website even though we are subject matter experts on certain topics.
  • JUNTA 42  |  SATURDAY, AUGUST 20, 2016
    [Analytics] This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
    How Google Analytics ruined marketing (8:18): Could everything you know about digital marketing be wrong? HANDPICKED RELATED CONTENT: How to Uncover Critical Content Marketing Insights Using Google Analytics. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 19, 2016
    [Analytics] Guide to ABM Vendors: What's in a Complete ABM Stack?
    Right now, the more analytically inclined among you are probably wondering if there’s any pattern to which sub-functions are provided by the same vendor. Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. The table below shows the details. There sure is!
  • SNAPAPP  |  FRIDAY, AUGUST 19, 2016
    [Analytics] SnapWrap: Analytics, Longetivity, Mistakes, and More!
    In This Issue: How Google Analytics Ruined Marketing. How Google Analytics Ruined Marketing. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days).
  • OPENTOPIC  |  THURSDAY, AUGUST 18, 2016
    [Analytics] Imaging Analytics: The First Step to Personalized Medicine
    The post Imaging Analytics: The First Step to Personalized Medicine appeared first on Opentopic. Across the healthcare industry, there is a rising demand for personalized medicine, including the desire to have better access, visibility and insight into patient records. Cognitive Technology
  • HINGE MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Analytics] 7 Skills Required for Marketing Professional Services Firms
    The ability to make data-driven decisions using everything from marketing analytics to industry- and brand-specific research. The professional services industry has long suffered from “confusion” surrounding the role of marketing professionals. Indeed, the marketing field has evolved over the past decade. You need to market smarter.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Analytics] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. Awesome!
  • CONTENTLY  |  THURSDAY, AUGUST 18, 2016
    [Analytics] How to Crush Your First Webinar
    GoToWebinar is one of the most popular hosting services available because of its great reporting and analytics features. Presenting that first webinar can seem very daunting for content marketers who are used to writing and editing. My nerves often got the best of me, and I was easily intimidated in front of an audience. GoToWebinar.
  • FATHOM  |  THURSDAY, AUGUST 18, 2016
    [Analytics] Digital Marketing Leaders in the Healthcare Industry: How Do You Compare?
    One question every marketer tends to ask is “how does my organization stack up against leaders in the industry?” In healthcare, the Truven Health Analytics list of top health systems and hospitals is often where hospital executives turn to see how their organization is doing from a quality of care, operations and patient satisfaction standpoint.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 18, 2016
    [Analytics] What to Do When Your Content Marketing Falls Flat
    So let’s take a look at some proactive steps you can take when your content marketing initiatives don’t perform as well as expected: Get Analytical. Examples of metrics we analyzed include the following: Total & organic website traffic (via Google Analytics). Landing page performance (via Google Analytics). Get Creative.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Analytics] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    Marketing and analytics will soon become synonymous and the role of a marketer will be redefined as a technologist, analyst, and designer. Author: Ashika Balani The days of telemarketers are long gone. Just take a look at these progressions in the last few years: The world’s largest taxi company, Uber, does not own vehicles. Data is Evolving.
  • CONTENTLY  |  WEDNESDAY, AUGUST 17, 2016
    [Analytics] Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages
    According to Socialbakers , a social media analytics company, the number of brands using Facebook for paid promotion has skyrocketed by 120 percent in just three years. As Facebook has evolved, so have the publishers that rely on it for traffic. BuzzFeed runs 90 different Facebook pages. The Huffington Post has 79 Facebook pages.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Analytics] 114+ Copywriting Formulas to Get Traffic & Leads
    Unbounce uses a great example for this one: “Google Analytics Tells You What Happened, KISSmetrics Tells You Who Did It”. Example: 20% of bloggers never check their blog analytics. __ is rated as [Best/Worst/Most] + [Noun]. Another great search ad formula is this one from Blast Analytics and Marketing. Check out the guide below!
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [Analytics] Latest Job Board and HaleyMail Updates: v3.9.5 Release Notes
    We fixed the bug where a Google Analytics code was missing from the mobile job board, thereby improving reporting for mobile traffic. Trying to track hits to your job board’s Thank You page in Google Analytics? What’s new with HaleyMail and our Job Board? Glad you asked! and Canada). Bug fix. New feature. Now you can!
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 16, 2016
    [Analytics] Mi6 Agency’s Top Charts for August 2016
    More Comprehensive Analytics for B2B Marketers. Predictive analytics top the list of measurement tools for B2B Marketers in 2016, with only 15% employing anything currently. “These Are the Marketing Analytics Tools Senior B2B Marketers Want to Pay More Attention to This Year.” Week of August 8th. Week of August 1st.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 16, 2016
    [Analytics] Mi6 Agency’s Top Charts for August 2016
    More Comprehensive Analytics for B2B Marketers. Predictive analytics top the list of measurement tools for B2B Marketers in 2016, with only 15% employing anything currently. “These Are the Marketing Analytics Tools Senior B2B Marketers Want to Pay More Attention to This Year.” Week of August 8th. Week of August 1st.
  • 6SENSE  |  TUESDAY, AUGUST 16, 2016
    [Analytics] 5 Essential Tools for Your Salesforce Account-Based Marketing Cloud
    Measure – analytics tools that help marketers understand attribution and engagement from those accounts. For leading B2B organizations, ABM has become a dominant strategy to ensure high-value target accounts are marketed to in a way that is relevant and personalized. Identify – tools for identifying potential accounts. Latest
  • OPENTOPIC  |  TUESDAY, AUGUST 16, 2016
    [Analytics] How to create eye-catching emails
    In their efforts to deliver consumers attention-grabbing emails, many execs spend too much, only to see far too little when it comes to results and analytics. For many communicators, there’s an ongoing debate over the effectiveness of email marketing. According to data from a 2016. Cognitive Technology
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Analytics] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Track using site analytics tools. Google Analytics tracking code in the SMNR. Server-side analytics tools: AWstats, Webalizer. Google Analytics is becoming more SM-savvy. Waiting for class. So, today your speaker is  Chris Abraham :  Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Analytics] Origami Logic Scores Gold with “Brand Olympics” Campaign
    Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [Analytics] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    Infer’s new Account-Based Behavior Scoring uses predictive analytics to help B2B companies identify marketing-qualified accounts that both look and act like ideal buyers.”. Press Release:  Innovative Companies like AppDynamics, Druva and PayScale Use Infer’s Game-Changing Account Engagement Insights to Bolster ABM Programs. About Infer.
  • NETLINE B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Analytics] The Inside Story on NetLine Told One Podcast at a Time
    And then beyond that you’ve got a happy user – their consuming the content the client has spent time and money producing creating and the client has analytics around that specific exposure point – and most importantly the raw first part data to act upon.”. Tune in to hear full story on how NetLine was started and how it grew to be #1.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Analytics] A High-Level B2B Marketing Budget Breakdown
    Most importantly, these tools provide you the analytics and insight you need to determine and prove ROI. Author: Daniel Kushner We’re in the age where marketing is recognized as the foundation for business growth. You might use a variety of metrics to determine your ROI (e.g. Paid Advertising: 20-30%. Workforce Marketing: 10%.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 16, 2016
    [Analytics] 5 Ways to distinguish your content and brand by using research
    Anyone with some web analytics smarts can tell you that a link or impression led to an online purchase, but the research question was this: how much does what your friends say on Facebook or show on Instagram affect your decisions when you buy something offline? (We love researching the things you can’t click.). Good question, eh? 2.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [Analytics] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    And they are doing things with behavioral or predictive lead scoring and predictive analytics and account marketing or segmentation etc. What are the five ways you can immediately improve your account based marketing (ABM) and selling? thought I would go to one of the experts of the industry Brian Carroll. Jim:   Empathy, huh? Brian:  Yeah.
  • BIZIBLE  |  MONDAY, AUGUST 15, 2016
    [Analytics] How To Adopt ABM Predictive Analytics at Your B2B Organization
    Predictive ABM analytics take a typical ABM strategy a step further. Organizations across the globe are counting the cost and realizing the high ROI of predictive analytics, and account-based marketers are no exception. Organizational Readiness Checklist Predictive ABM Analytics. Predictive ABM analytics and reporting.
  • CONTENTLY  |  MONDAY, AUGUST 15, 2016
    [Analytics] How to Hire Superstar Content Marketers
    After parsing through over 75,000 job listings that contained digital marketing keywords and content marketing terms (think “social media marketing,” “content strategy,” and “Google Analytics”), researchers found that while brands were on the hunt for content marketers, the right talent was hard to find.
  • FATHOM  |  MONDAY, AUGUST 15, 2016
    [Analytics] Do You Know Why Integrated Marketing is So Remarkable?
    Set up proper tracking and analytics – This piece is especially important. Tracking and analytics allow you to see how everything works together and, depending on your attribution model, can show which channels or assets are driving goal completions. When is being integrated  ever a bad thing? Personalization is the growing standard.
  • SALES ENGINE  |  MONDAY, AUGUST 15, 2016
    [Analytics] 6 Skills Today’s Lead Nurturers Must Have
    head for analytics. Your prospects are shopping online for solutions, with or without you. Whether or not your prospects know they have a problem your company can solve or not is irrelevant--they don't want to talk to sales people. Enter the lead nurturer. But regardless of size, the required skill sets of a lead nurturer are the same: 1.
  • OPENTOPIC  |  MONDAY, AUGUST 15, 2016
    [Analytics] The Rocket Science of Social Media Marketing
    Imagine what their analytics must look like! At NASA, one of the world’s leading space associations, social media marketing and rocket science combine in a way that could shock even the most weathered social marketer. The organization manages more than 500 social accounts. Cognitive Technology
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [Analytics] Should Social Marketing Still Get Your Vote?
    Focus on attribution analytics that tell the whole story. My point of view to this important question is an emphatic “ NO *.” But please, indulge me for a couple of minutes as I explain that little asterisk I put next to my answer. traditional news outlets) doubled between 2010 and 2012 ( Pew Research Center ). Getting to Yes.
  • PUREB2B  |  SUNDAY, AUGUST 14, 2016
    [Analytics] How to Leverage Data-Driven Marketing to Generate Leads
    When analytics is applied to data, it can help companies make fact-based decisions, which can then dictate business strategy and influence growth. Thanks to technology, marketers can now gather all sorts of data, and analytics can make sense of the numbers. If you can’t measure something, you can’t understand it. James Harrington.
  • TONY ZAMBITO  |  SUNDAY, AUGUST 14, 2016
    [Analytics] Are Your Buyer Personas Data Overkill?
    The notion of operations is implicit in science, systems, processes, analytics, and rules. Enabling analytics and reports on profiling attributes and activities of buyers and customers as gleaned from a database. Information Overload by Jenny Chisnell. Why do I say labeled in name only ?  Data Overload. To Quantify Or Not?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 12, 2016
    [Analytics] Ready, Set, Gold: 4 Skills That Marketers Need to Master
    Ability to Be Analytical. In the Olympic road race, there is an exceptional amount of analytics that go into the race ahead of time. Author: Ellen Gomes I don’t know about you, but I’m officially obsessed with the Olympics. These athletes demonstrate a lifetime of practice in a defining window of two or three minutes. The results?
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Analytics] How to Hire the Perfect Person to Run Your SEO
    Hard skills usually take analytical intelligence, or IQ/left-brain activities. Internet Marketing Generalist – analytics and reporting, content marketing, social media marketing, and methods for driving traffic. And to make that happen, you need to find and hire the right SEO talent. Crafting Your Ad & Attracting SEO Talent.
  • HINGE MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Analytics] How to Promote Your Website and Increase Your Online Presence
    With some careful planning in your analytics and CRM setup, you can connect the dots between social media driven traffic and leads for new business or recruiting. Every week, I talk to a handful of professional service firm teams and owners who are on the cusp of taking the plunge on a new website project. Start with goals and outcomes.
  • HG DATA  |  THURSDAY, AUGUST 11, 2016
    [Analytics] Big Data: The Performance-Enhancing Method of Choice at the 2016 Olympic Games
    Big Data analytics HG DataOptimizing athletic performance is not a novel concept. Long before big data entered the mainstream lexicon, the term ‘performance enhancement’ as it relates to professional athletes was most commonly associated with PEDs, or performance-enhancing drugs. The result? Take U.S. women’s cycling for example. Absolutely.
  • CONTENTLY  |  THURSDAY, AUGUST 11, 2016
    [Analytics] Elizabeth Spiers Reveals Why You’re Thinking About VR and Branded Content All Wrong
    Named The Insurrection, her firm will conduct research for clients and is developing gaze-tracking analytics tools for the virtual reality (VR) industry. For tech luminary Elon Musk, there’s little doubt that we are living a simulated reality. He’s not alone in thinking so. What was the motivation behind There Is Only R?
  • LEANDATA  |  THURSDAY, AUGUST 11, 2016
    [Analytics] LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership for the Salesforce Platform
    Measure — analytics tools that help marketers understand attribution and engagement from those accounts. LeanData will collaborate with more than 30 other companies to help marketers build ABM technology solutions. BOSTON, Mass. These companies are at the top of their game. Expand — tools for expanding reach within accounts. 669-721-9385.
  • ACTIVEDEMAND  |  WEDNESDAY, AUGUST 10, 2016
    [Analytics] Do You Use a Marketing Agency?
    An individual who is a genius at writing copy may not be an expert in design, development, analytics or strategy. In-House Marketing Teams Often Lack the Time to Keep on Top of Marketing Landscape:  Choosing and interpreting analytics could prove difficult within an in-house marketing department. Do You Use a Marketing Agency?
  • VIDYARD  |  WEDNESDAY, AUGUST 10, 2016
    [Analytics] No More FOMO: Building a Modern Live Streaming Strategy
    But generally speaking, you probably want to move away from benchmarking yourself against number of views and move towards more in-depth analytics indicative of a greater purchase intent, engaged employee base, or active customers. This is part two of a two-part article on live streaming. Your audience wants more live content. FOMO). Right?
  • CHIEFMARTECH  |  WEDNESDAY, AUGUST 10, 2016
    [Analytics] Marketing technology as a strategic asset and executive unicorns
    We want people who are open-minded, willing to try new things, and are analytical. Over the past several months, I collaborated with Lenati , a marketing strategy consultancy, on a series of interviews with senior marketing executives. As they make those bets, how do they maximize their value? That’s remarkable. Marketing Management
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Analytics] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    It also uses Google Analytics to study general KPIs. Creating stellar content isn’t a matter of putting words, images, and interactive content together on a screen. It requires careful planning, research, and talent – with the help of some great tools along the way. Storyhackers: Large Global Brands & Fortune 500 Clients. Not likely.
  • ION INTERACTIVE  |  WEDNESDAY, AUGUST 10, 2016
    [Analytics] Solving The Challenge of Marketing ROI
    Skills: Analytics, Finance and Accounting are the not the strongest skill sets for many traditional marketers. The mad-men days are over as analytics is now a key skill for marketers to possess. For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.”
  • LATTICE  |  TUESDAY, AUGUST 9, 2016
    [Analytics] Get the Inside Scoop on Account-Based Everything
    Predictive analytics solutions can add attributes to the list. Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, but in reality, companies should be talking about Account-Based Everything (ABE). Looking for a way to enhance the attributes you segment your accounts on?
  • HALEY MARKETING  |  TUESDAY, AUGUST 9, 2016
    [Analytics] Is differentiation in IT staffing actually possible?
    niche focus can be based on industry sectors like application development, analytics, networking, security, etc. Over the past few years, I’ve worked with a lot of IT staffing companies. As a marketer, I’ve been trained that the secret to marketing success is differentiation—. To stake out your position in the market….
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Analytics] Boost Your Business with Live Chat
    Analytics can help you to determine when most visitors are using your site, which will enable you be prepared for surges in chat volume and reduce the amount of time a customer spends in a queue. Timing is everything when it comes to sales, which is why it’s so important to reach the customer at the right time, with the right message.
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Analytics] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    They rely on website analytics and mainly report on website traffic, using these top-of-funnel metrics to report on their success. Advanced attribution analytics will ramp up the process and allow even more transparency through the entire funnel. B2B marketing is no easy task. Not all organizations need to progress to stage seven.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 9, 2016
    [Analytics] How B2B Marketers Are Preparing for the Future of Content [Interview]
    Arming creatives with deep analytics is a critical key to unlocking greater investment, leading to greater technologies that produce better analytics, and ultimately demonstrating better ROI. However, B2B marketers have faced numerous obstacles along the way. WHY DO YOU THINK IT REMAINS DIFFICULT FOR DIGITAL MARKETERS TO PROVE ROI?
  • BIZNOLOGY  |  TUESDAY, AUGUST 9, 2016
    [Analytics] Blog2Social removes all social sharing pain
    Content Marketing Social Media Marketing Web Applications Facebook French language Gboard German language Google Google Analytics Graphics Interchange Format Hootsuite ios Italian language linkedin sharing smm social media marketing social sharingYou know all the hell I go through every time I publish a blog post ? First impression? Amazing!
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Analytics] The Rocket Science of Social Media Marketing
    Imagine what their analytics must look like! At NASA, one of the world’s leading space associations, social media marketing and rocket science combine in a way that could shock even the most weathered social marketer. The organization manages more than 500 social accounts. How to Tell Your B2B Brand Story. Sell the Value, Not the Product.
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Analytics] The 28 Best Influencer Marketing Tools
    Both the newsroom and the email are responsively designed to look great on desktop, tablet, and mobile devices, and every email includes analytics to help you track response rate.” Sample review:  “Looking to spy on competitors’ blog post analytics? Interest in influencer marketing is skyrocketing. ” —  ViralBlog.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 8, 2016
    [Analytics] 6 Metrics That Will Get You an Edge and Your CEO Clarity
    They report, “The majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%)…” citing a recent report [download page] from Regalix. Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. There’s no continuous thread.
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Analytics] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    These foundational outcomes of marketing technology are complemented by many others, such as analytics and optimization, display tools, etc. However, each discipline (data, web, content, analytics, email and social campaigns, display, etc.) believe in leveraging both analytical and simple ways of measuring customer experience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2016
    [Analytics] Social media predicts the next Carpool Karaoke stars
    Big Data and Analytics economics of social media Influence marketing Mobile marketing personal branding Personalities of the social web research ROI and measurement Social Media best practices Social Media Strategy affinio big data analytics customer acquisition hannah chapple marketing data marketing strategyKaraoke, anyone? Beyonce.
  • KAPOST  |  FRIDAY, AUGUST 5, 2016
    [Analytics] How to Increase Your Database with Qualified New Leads
    While I consider myself to be an expert at content creation, I love learning about new areas of content from best-in-class marketers in other areas—like social distribution, full-funnel analytics, or marketing automation. How are your lead gen numbers looking right now? Surprising Ways to Grow Your Database + How to Get ‘Em Done. 1.
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