• ENGAGE  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] What Is Content Strategy, Really?
    Here at McMurry/TMG, I’m lucky to lead a small, incredibly smart team of planners, strategists and analytics professionals. 'Not long ago, we received a call from a very nice communications manager at a Fortune 500 company. She needed help with content strategy. Got it. Except, not really. Let me explain. We love to hear problems like….
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] 7 Questions to Ask Before Creating a Video Campaign
    Google Analytics or platforms like KISS Metrics will work great for your website, but you will also want access to specific video analytics. 'Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone!
  • ANNUITAS  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] Why Don’t We Market To Our Customers?
    Lack of Analytics. However, even organizations that do have control over their data often lack the analytics necessary to determine the best approach to sell effectively to their customers.  This can be remedied however, given the numerous tools that are available to help with analytics for marketers today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] Impostor Syndrome: How I finally learned I was smart
    They send me emails with their Google Analytics metrics to show me how their influence has grown. They send me emails with their Google Analytics metrics to show me how their influence has grown. 'By Betsy Kent, {grow} Community Member. For nine years, the competition on the Internet kept me from knowing that I was smart. And I had it.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Analytics] Google Rolling Out Mobile-Friendly Label in Search Results
    Even though, according to the stats I see on my clients’ Google Analytics, the bulk of business-to-business related searches take place on a desktop, mobile device usage is growing. As you can see in the screenshot, Google has added the “mobile-friendly” label to my website’s listing but not the two below it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Analytics] Image Recognition technology is a goldmine for marketers
    Augmented Reality Big Data and Analytics innovation Instagram Internet marketing Mobile marketing data privacy facial recognition image recognition image recognition and marketing kerry gorgone macy''s mobile commerce 'By Kerry Gorgone, {grow} Contributing Columnist. am admiring a stranger’s purse. post our happy moment on Instagram.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 19, 2014
    [Analytics] Has technology made marketing easier and better, or just faster?
    The data and analytics are all readily available to marketing, we just need to ask the right questions and take the time to get the story right. 'Technology and data allow us to get our marketing right. We just need to take the time. can’t talk knowingly or easily draw comparisons to an era in the business that I didn’t work in.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    Use Twitter Ads and LinkedIn Analytics to track views and engagement with your content, so you can see what performs best where and then analyze why. 'I follow a few key topics on Quora , and I try to answer a question over there at least once a week. Write helpful content. see a lot of SaaS blogs that only feature their product. No, no, no!
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    Prior to 6Sense, Kahlow spent 14 years as the CEO and founder of CI Insights, a big-data services company that used multichannel analytics to help enterprise companies generate hundreds of millions in net-new business. 'Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics] Search Engine Marketing is Legion
    'I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. Similar to the law of conservation of mass, enterprises have the law of conservation of budget. Like this post?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics] 6 Traits of Highly Effective Data Analysts
    I spend about a third of my day in front of a white board, with my team brainstorming different ways we can solve a problem,” says Dean Malmgren, a Data Scientist and Partner at Datascope Analytics. Web Analytics 'Guest post by Robert Murphy, Managing Partner at Movéo. This has changed the way we as marketers work. Creativity.
  • ENGAGE  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics] What Can a Man in Just a Towel Teach you About Audience Insights?
    But data and data analytics (and that includes Big Data) should be seen as part of the process, and not as the answer. 'Years ago, while attending a meeting at a large advertising firm, I heard one of the senior executives talk about the difference between an insight and an observation. So what was going on? Then, the eureka moment happened.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics] How Facebook changes our behavior
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms. ” What makes people think that Facebook is NOT the real world?
  • EMAGAZINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Analytics] Why Should Marketers Change To Google Tag Manager?
    Let’s start with a little history, Google Tag Manager (GTM) was designed to allow marketing people to easily manage measurement tags for Google Analytics, Google Adwords and more, and to remove the need for a developer to add tags and code to the website. Classic To Universal Analytics Migration. Well…that statement is mostly true.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Analytics] How to Achieve the Right Blend of Art and Science for Marketing
    'A hyper-competitive environment, greater channel complexity,  the continued shift of power to the buyer, and increased pressure from the C-Suite to prove the value of marketing have all forced marketers to be more  scientific  (working with big data, and using analytical and measurement skills) in their marketing efforts than ever.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 17, 2014
    [Analytics] Put a Little Personality into Selling
    Analytical personality types are the record keepers, but don’t get them confused with only being the CFO or controller. Many executives can be analytical. 'Put a Little Personality into Selling. The Director is to the point, and focused on the job. Relationships are not important. Recognizing signs of impatience will help.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Analytics] 26 Ways to Promote Your Blog Post
    With a little experimentation and some Google analytics tracking, you can figure out what works best for your audience, and then pare down your promotion tactics to only the most super-effective. 'Congratulations! You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. Fantastic. Yikes!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [Analytics] Five 2015 digital marketing trends for your consideration
    Augmented Reality B2B and social media Big Data and Analytics economics of social media facebook futurist Google techologies innovation Pinterest Technology Twitter 2015 digital marketing trends content shock Facebook marketing google glass 'It’s a popular time to look into the crystal ball for the next year and make a few predictions.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Analytics] Improving ROI with Marketing Optimization
    talk about optimization, we’re talking about an analytical and mathematical function – a. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Analytics] Start engaging from the first click in the Customer Journey
    VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. portal for digital and ecommerce marketers, and UK-based Lynchpin, a web analytics consultancy, three main. All Rights Reserved. interpretations thereof. 12 About GX Software.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Analytics] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Analytics can probe right down to the. analytics to help prioritize leads who are spending more time with your content. And advanced analytics. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Analytics] Closing the Loop on Social Leads
    Make sure your marketing analytics tool includes information about new leads generated from social. note on analytics: Using social analytics tools is particularly important for gathering lead generation. Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social. business.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Analytics] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Analytics] The Definitive Guide to Marketing Metrics and Marketing Analytics
    Shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Analytics] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Analytics] A Guide to Pinterest's New Business Accounts
    Recently, Pinterest released free analytics for business accounts. Why is this important
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Analytics] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Analytics] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • SYNECORE  |  SATURDAY, NOVEMBER 15, 2014
    [Analytics] Marketing Students: Education vs. Application
    In addition, today’s marketing is digital – students need to be exposed to elements of SEO, social media marketing, inbound marketing methodology, email marketing, marketing analytics, and other digital marketing strategies, tactics, and tools; and not just the theories, they need a better understanding of real-world “How-To’s.” Absolutely.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 14, 2014
    [Analytics] Spinning stories for superior sales
    You still have to engage both sides of your brain – without the analytical side, your content isn’t likely to stay aligned with your marketing goals – but the content should lead with its heart. 'Have you ever tried explaining astronomy and global weather patterns to an eight-year-old boy? Your own experiences in school probably back this up.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Analytics] How to Make Your Infographic Clickable in 10 Minutes or Less
    You can create and track UTM codes using HubSpot or Google Analytics -- learn more about UTM codes and how to use them here. 'The great thing about marketing content that''s mostly text (like this blog post, for instance) is that you can put in a few links here and there if you think your readers would find them helpful. Pretty cool, eh?
  • VIDYARD  |  THURSDAY, NOVEMBER 13, 2014
    [Analytics] How to Use Data to Make Your Video Marketing More Strategic
    No ebook, whitepaper, or blog post analytics show you how much of your content your audience is consuming, if they’ve skipped boring sections, or if they’ve re-read well-written paragraphs over and over until sunset. The trouble is, simply collecting your video stats doesn’t translate directly to getting the most out of your marketing videos.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Analytics] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    Research shows that businesses effectively using customer analytics enjoy 10.5% Failing to understand and address the voice of the customer: As the HBR article notes: Tesco had committed to customer research, analytics, and loyalty as its marketing and operational edge. To be blunt, this idea is just wrong. annually. could not.
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Analytics] Optimize Your Email Performance with A/B Testing
    To truly measure the results of your A/B test, you have to integrate call tracking analytics with your other email metrics. To learn more about the analytics benefits that call tracking provides, check out our Definitive Guide to Call Tracking for Email Marketing. 'Most marketers are accustomed to the ritual of the A/B test. Images.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 12, 2014
    [Analytics] Understanding Cookies, Part 1: A Guide for Consumers
    According to a poll conducted by research firm Zogby Analytics, 70% of respondents said that they’d like at least some ads tailored directly to their interests, compared to 16% who preferred to see only generic ads for products and services. 'Everywhere we browse, every time we buy online, cookies are there, waiting for us. Firefox.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 11, 2014
    [Analytics] How to Apply Hemingway’s “Iceberg Theory” to Content Marketing
    To demonstrate how their suite of speech analytics technology can help solve each of those issues, we always include a section highlighting a particular product and linking to the application solutions page. This 'I’m not a huge fan of Hemingway. I Like, I get it guy! I what’s not written on the page). What Lies Beneath. Final Thoughts.
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 11, 2014
    [Analytics] What Defines a Qualified Phone Lead and Where Should It Go?
    Related Stories Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation Boo! 'Studies show that phone calls are the most valuable type of lead, converting to revenue far more frequently than web and other leads.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 11, 2014
    [Analytics] CMO Spotlight: Raja Rajamannar, CMO, Master Card  
    Data —As the need to measure ROI became more prominent, data analytics tools got more advanced and sophisticated. Harness the power of data and analytics. '“If it’s Priceless, don’t mess it up!”. Fortunately”, says Raja, he “took over a well-oiled machine” rather than one that was broken. Priceless Moments = Unforgettable Experiences.
  • THE B2B RESEARCH BLOG  |  TUESDAY, NOVEMBER 11, 2014
    [Analytics] A wake up call for market research agencies
    Consultative agencies employ people with an innate passion for business coupled with strong analytical and communication skills.  'Greenbo ok has just published the latest edition of the GRIT Report.  The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. Note this. 
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 10, 2014
    [Analytics] Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]
    As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. Lance Walter is Chief Marketing Officer for Host Analytics and leads the company’s global marketing efforts. 'Your company conducts quarterly budget reviews to determine how well projections aligned with performance.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 10, 2014
    [Analytics] It May be Getting Cold Outside, but You Can’t Let Your Leads Go Cold
    Only by combining both tools can you really get the full analytics picture. Check out our Definitive Guide to Call Tracking for Email Marketing to learn more about email call analytics. 'The weather here in Chicago has definitely taken a turn for the worse. How do you keep leads from going cold in the first place?
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 10, 2014
    [Analytics] How to Create a Sales Enablement Culture in Your B2B Company
    From a strategic standpoint, we can now use sales and marketing analytics to help us determine what areas of sales enablement are most needed to map out the best processes for each company’s sales and marketing machines. This shift is causing some companies to hire for sales enablement positions. Hold a sales journey pow-wow.
  • WRITTENT  |  MONDAY, NOVEMBER 10, 2014
    [Analytics] 5 Myths About Copywriters You Believe
    Analytics review and data-driven decision making. Review of website analytics for content planning. 'Copywriters are seriously misunderstood. Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. Not even a little bit. Copywriters Just Write. Image source.
  • B2B LEAD BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Analytics] Messaging Masters: Ensuring Everyone Gets What They Need
    Data driven marketing is tedious so we’ll mix up the creative with the analytics in coming posts. 'Marketing messaging can mean a lot of things. Positioning Statements, Message Maps, Taglines, Mission Statements and more fall into the Messaging category. Let’s start with Positioning Statements –. the target audience. primary benefits offered.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 9, 2014
    [Analytics] Using Data For More Strategic Video Marketing (Webcast)
    Are you gaining real insights from the right analytics? 'Data. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data, etc. Let that sink for a second. Video Marketing & Data. Maybe. Maybe not.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 9, 2014
    [Analytics] @KarenDellCMO at Future of Women #DellWorld – Leaders who LISTEN @Tom_Peters #SocBiz
    Steve shared that Dell interviewed over one hundred executives and that HUMILITY was the number one attribute of a successful social business leader and not hard core corporate analytics, critical thinking, or problem solving.  It is always a great privilege to rub elbows with so many prominent social business thought leaders.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 7, 2014
    [Analytics] You’ve hit marketing gold when the dog doesn’t bark
    This might seem like cryptic and strange advice, but it is so very wise and relevant in this age of Big Data and analytics. In our busy world, it is easy to rely too heavily on the analytics at face value without taking the time to consider the nuances, the quirks, the little shivers in The Matrix that lead to real insight and truth.
  • SYNECORE  |  FRIDAY, NOVEMBER 7, 2014
    [Analytics] 4 Insights from the Web Design Trenches
    In terms of metrics you can get from free analytics software, Google Analytics will let you view page behavior. With this in mind, I recently sat down with Jacey Gulden, our lead web designer at Synecore, to get her no-nonsense take on some of the things companies should focus on when considering a website redesign. Jacey : Yes.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 7, 2014
    [Analytics] Email Marketing for different buyer personas
    They’re deeply analytical and will go over every detail - as much information as they can get. 'Email Marketing for personality types - what''s the strategy? recently wrote about how emailing to purchased data is a waste of time and the value of progressive profiling to build-up a better insight into your contacts before you speak to them.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [Analytics] 5 Fresh B2B Marketing Stats & What They Mean to You
    With analytics, call tracking solutions, and marketing automation systems, it’s not a “How do I measure?” 'One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ). Stay tuned!
  • VIDYARD  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics] How Athena Software Used Video Data to Improve Their Content Marketing
    Then it came time to review the analytics. 'With the conviction that video marketing was the best way to market their global case management software offering, Athena Software’s Marketing Manager Wes Alkin began outlining the company’s immediate video needs. Like any great video should, the demo they had in mind started with an objective.
  • ENGAGE  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics] A Marketer without Data is Like a Cab Driver without GPS
    The cab driver who pairs years of experience with analytics makes more informed decisions than either one who depends on experience alone or the backseat driver who only has data. 'You’ve probably had this conversation with a cabbie: “Where ya headed?”. You give a destination address. Any preferred route?”. It sounds unprofessional.”.
  • FATHOM  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics] Consumer Brand Manufacturer Spotlight: Newell Rubbermaid
    This universal “meet-them-where-they-are” approach is smart because as analytics-savvy people, we know that multiple mobile devices and regular switching between online and offline are all typical of the consumer’s non-linear path to purchase. Analytics / Big Data Retail / E-commerce Newell Rubbermaid Paper Mate Sharpie
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics] Elissa Fink, CMO of Tableau Software: Don’t Be Afraid of Data Marketing: How to Use Marketing Analytics to Measure Progress [Podcast]
    So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software. In a world where the importance of marketing analytics is increasingly beyond refute, it remains very difficult for many CMOs to begin making sense of incomplete and inconsistent data. It’s all about measuring progress. In silos?
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics] YouTube Analytics Decoded
    'As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Monitor. Beware of the Following. YouTube
  • CMO ESSENTIALS  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics] How Twitter for Business Will Become a Serious Advantage
    Customer experience research shows that companies that listen to their customers through tools like customer engagement analytics average a 14.6% year-over-year increase in the number of positive social media mentions on social channels (Twitter included), vs companies without such analytics. Share your insights in the comments below.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics] [Quiz] Who’s Your Content Marketing Crush?
    Analytical – Content Marketing would be nowhere without the analytical minds backing the field. You have an analytical mind to prove why investing in that ebook will generate more business for your company. Like most other types of marketing, each person has a different approach that works best for them. Grammar skills? Check!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics] Gamergate and the great Twitter Debate
    Tweets since September 1st have skyrocketed to 2,000,000, according to the social media analytics company  BrandWatch. Tweets since September 1st have skyrocketed to 2,000,000, according to the social media analytics company BrandWatch. 'By Mars Dorian, {grow} Contributing Columnist. Yeah, it’s a loooong story. participated.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics] Google Inbox – Deliverability or Visibility?
    The latest statistics on email client market share tracked by Litmus Email Analytics show that Apple’s iPhone tops the leaderboard as the most popular email client, outperforming Gmail, Outlook, Windows Live Mail and many other well-known clients. Business and consumer worlds are converging. And Google knows this. Smarter Inbox Experience.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Analytics] Lytics Adds Marketing Recommendations to a Customer Data Platform
    While many CDPs also provide some execution services, Lytics draws a sharp distinction between its core data layer, supporting analytics, and message delivery. Data and analytics are included in the system; execution is not. The company has been busy since then, raising $7 million to supplement its initial $2.2
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 4, 2014
    [Analytics] The 2 Things You Must Nail For Lead-Generating B2B Content
    sales funnel, according to HubSpot is “ a predictive analytics model used by businesses as a marketing or sales pipeline predictor and tracking mechanism.” 'Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? focus on two things can help it all fall in place. So how do you get a handle on it?
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 4, 2014
    [Analytics] 3 Ways to Wrap up Retail Website Sales this Holiday Season
    In the past she ran a marketing team at a large ad tech company, where she built seven-figure revenue streams and analytics programs from the ground up. 'It’s hard to believe that the holiday season is here. Businesses are decking the halls for an incredibly busy time of year. The National Retail Federation predicts a 4.1%
  • HUBSPOT  |  TUESDAY, NOVEMBER 4, 2014
    [Analytics] Welcome Back, Movember: Why This Viral Campaign Is Still So Successful
    Using data from TalkWalker , a social analytics platform, we examined the social chatter around Movember to see what early lessons we can glean from the spread of this phenomenon. 'It''s about to get a whole lot fuzzier in the office. Movember Chatter Starts Long Before November First. Whoa, what happened on October 17th?” So what was it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 4, 2014
    [Analytics] Connecting personal branding, your online network, and business value
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms. 'Do you nurture your online personal brand? Vulnerability? Am I right?
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 3, 2014
    [Analytics] My 2015 Sales & Marketing Predictions
    In my thought leader video, I discuss the emergence of the left-brained CMO, how marketers will get ‘indigestion’ from too much marketing technology, and that predictive analytics will be HOT in 2015. 'I recently discussed my sales and marketing predictions for 2015 with Backbone Media. Corporate Marketing Marketing Technology
  • EMAGAZINE B2B BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Analytics] How to Work with Your SEO Firm During a Website Redesign and Optimize Before You Launch
    If website metrics are still new to you, there’s no better partner than your SEO firm to help capture benchmarks you can measure against, and to help you interpret analytics data. 'A successful website redesign isn’t just about design. It’s not difficult to understand, but takes a lot of effort to deliver. The Best Time to Hire an SEO Firm.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 3, 2014
    [Analytics] Your Customers Are Unhappily On Hold—and They’re Telling the World
    Related Stories Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation Boo! 'You can find a lot of useful information on social media. You can learn what your business is doing right—mentions of your company, customer testimonials, etc.—and For example, this Twitter account. Get Them Off Hold.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 3, 2014
    [Analytics] How buyers' new "subscriptions psychology" will effect B2B marketers
    The Marketers package – with marketing automation, 3 e-magazines and analytics platforms, all rolled into one monthly subscription. 'We are living in an increasingly subscription-based world. recent article in the new (and excellent) Courier Magazine discussed the sums and psychologies of subscriptions, and it got us thinking. Where next?
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 31, 2014
    [Analytics] Top 6 Marketing Measurement Technologies
    The following six technologies are those rated highest in our annual State of Marketing Measurement Survey : Web Analytics: Web analytic technologies, like Google’s Universal Analytics , are currently being used by 73% of marketers. Track visitors’ activity on your websites, as well as the referring source, and when they left.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 31, 2014
    [Analytics] 31 Wicked Cool Benefits of Marketing Automation
    Marketing Automation makes KPIs, data analytics, and online reporting even more exciting than they already are. 'Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. In other words, it’s awesome. So get your apples ready for bobbing and your jack-o-lanterns prepped for candlelight. in SEO.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 30, 2014
    [Analytics] Wise.io Provides Another Choice for Automated Predictive Modeling
    automated predictive models machine learning marketing analytics predictive marketing predictive modeling scoring systems wise.io 'I’m beginning to feel like Lucille Ball in the chocolate factory: predictive modeling systems are coming at me faster than I can review them. had already planned this week to write about Wise.io as the subject.
  • VIDYARD  |  THURSDAY, OCTOBER 30, 2014
    [Analytics] Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award
    Since starting Vidyard as a university project, Litt and Galloway have innovated on their original idea to make the company a top provider of video marketing, video analytics and video management solutions that help small businesses, large enterprises and Fortune 1000 companies maximize the impact of online video. About Vidyard.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Analytics] Ifbyphone Makes Built in Chicago’s Top 100 Digital Companies List
    Related Stories Feature Friday: Customizing Your Account Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail 10 Stats That Underscore the Growing Value of Integrated Data Analytics. 'For the third year in a row, Ifbyphone has made the list for Built in Chicago’s Top 100 Digital Companies in Chicago !
  • VIDYARD  |  THURSDAY, OCTOBER 30, 2014
    [Analytics] Make Your Next Video a Thriller [Infographic]
    Don’t use views as your star metric; DO correlate video analytics to business goals. 'You know by now that video marketing is on the rise. But did you know that in 2014, the number of viewers who watch marketing videos with pale white faces and outstretched arms is growing 14% week over week*? The zombies are taking over. Jump on it!
  • CMO ESSENTIALS  |  THURSDAY, OCTOBER 30, 2014
    [Analytics] Sales Enablement Technologies: Some Things Old, Some Things New
    Best-in-Class companies are also 25% more likely than All Others (81% vs. 65%) to support their CRM with the kind of database analytics highlighted in Building the New Database of Intentions with Real-time Marketing Analytics. Figure 2: Real-Time Marketing Analytics Support Better Business Results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Analytics] Standing out in a world of information density
    Is it going to become easier to manage as analytics improve? In some respects analytics will help us cut through, if we have the skills to know where to look! Is it going to become easier to manage as analytics improve? In some respects analytics will help us cut through, if we have the skills to know where to look!
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Analytics] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    At a minimum, you should be reviewing your website analytics (e.g., Google Analytics, WebTrends, etc.). For even more visitor intelligence – including who each visitor is and their unique history on your website – you can integrate your site analytics into Website Visitor Tracking technology. Know Who They Are. Thirty-seven.
  • SYNECORE  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] Leverage Web Analytics to Determine Lead Generation Goals
    If you don’t have an exact numerical value as to the number of leads that need to be generated on a monthly basis to achieve revenue goals, you aren’t fulfilling the benefits of web analytics. Analytics should be consistently monitored to measure the success of marketing campaigns throughout the year. Implications of Analytics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] Twitter’s new mega-partnership has interesting implications
    Let’s look at each one and see what it means to you … 1) Integration of Twitter data with IBM analytics services:  IBM plans to offer Twitter data as part of select cloud-based services, including IBM Watson Analytics, a new  cognitive  service they say will be “in the palm of your hand.” Is it a hoax?
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? BK) Several factors have come together to bring analytics to life. It is now.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It
    Related Stories Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation Boo! 'Phone leads drive business. Studies show that inbound calls often convert to revenue 10 to 15 times more frequently than web leads, making them the lead type sales managers want most. How should phone leads get assigned?
  • FATHOM  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] Give the User What They Want: What Manufacturing End Users Look For On Your Site
    For more information on user experience, check out How Creative, Conversion and Analytics Joined Forces to Reinvent the Fathom Website. 'Search is a daily function in all our lives. Need to solve a problem? Buy a product? Find the answer to useless trivia? You go to the Internet search bar.
  • ENGAGE  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] Why the Best Marketers Ask If You Want Fries with That
    Though technological prowess and analytical ability were noted as key traits, the most valued skill might surprise you. But if there’s one thing that hasn’t changed about marketing, despite ceaseless advances in technology, it’s this: Marketers are still challenged to connect with real, live human beings. This isn’t just a gimmick.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    Being able to plan and organize our content, tag it appropriately, and measure it accurately with analytical tools helps us write more popular and actionable content across our blog, our podcast and our videos. 'Do you have content marketing street cred? How do we stand out in an increasingly dense information world? Native advertising?
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] Content Calendar for Content Marketing
    As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. General analytic data including time on the site and the number of new visitors. Analytics Marketing content calendar content management
  • FATHOM  |  TUESDAY, OCTOBER 28, 2014
    [Analytics] Content Mapping for EDUs: 3 Steps for Mapping Content to the Student Journey
    Analytics data shows performance issues such as high bounce rates, low time on page, high exit rate or low traffic. Analytics data shows performance issues such as high bounce rates, low time on page, high exit rate or low traffic. Now, if there is one thing most EDUs have plenty of, it’s content. But first, what is content mapping?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Analytics] The dashboard has finally been perfected
    never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Google Analytics. Google Analytics (Real Time). Social Business Cyfe Facebook GetResponse Google Google Analytics GoToWebinar linkedin MailChimp twitter WordPress
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Analytics] Online Ad Spend: Still Rising, Trending Mobile & Social
    According to the findings of a new report from BI Intelligence, the broader market increase in social ad spending is driven by a number of factors, including the continuously growing reach of social media, particularly on mobile devices, along with better analytics, performance, and targeting options. 'They just keep going up and up.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Analytics] Survey Says: Variety Paves the Marketer’s Path
    And marketing teams must be built with the idea of having a range of specialized skills that are complementary: analytical, sales, creative, writing, technical. 'The path to becoming a marketer is often circuitous, wending its way through career stints, starts and stops. For example: “I was a graphic designer for a newspaper.”. Lawyer.”.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Analytics] Boo! Stop Scaring Your Customers Away with Bad Customer Service
    Related Stories 5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation 4 Reasons to Focus on Location-Based Marketing. 'This time of year, being scared is generally a good thing. It’s a sign of reliability and dependability.
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 27, 2014
    [Analytics] 3 Points, 5 Questions – Personas Driving Marketing Insight
    For us, we’ve always targeted Marketers with our data solutions but as the roles in marketing become more analytical and marketing ops has a larger role than ever before we have to consider that our decision making unit is also changing.  'New year approaching, time to start planning for 2015. Not to mention our offerings have changed.
  • CRIMSON MARKETING  |  FRIDAY, OCTOBER 24, 2014
    [Analytics] Infographic: What Are The Top Digital Priorities for CMOs in 2015?
    The infographic below will tell you what CMOs plan to do in 2015 as it relates to: marketing consulting, social media strategy, content marketing, and marketing analytics. 'As the end of the year draws closer, many of you are beginning to wonder what will 2015 look like? What do I, as a CMO or team member to a CMO, need to plan for?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Analytics] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    automated modeling crm marketing automation predictive analytics predictive marketing predictive modeling salespredict 'A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. might have added a third meaning: that systems to do predictive modeling are everywhere as well.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 24, 2014
    [Analytics] Feature Friday: Customizing Your Account
    Related Stories Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail 10 Stats That Underscore the Growing Value of Integrated Data Analytics Feature Friday: Live Monitoring. 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). General
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 24, 2014
    [Analytics] How to Define Market Needs to Align Content Effectively
    Eliminate Assumptions with Metrics and Analytics: Over time, it’s easy to slip into an overconfident state where you feel “you just know” your market. Metrics and analytics, however, are a solid, non-slippery sounding board for gauging how relevant you are to your market. Recommendation: Trust analytics over assumptions – end of story.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Analytics] Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent
    Related Stories 5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation 4 Reasons to Focus on Location-Based Marketing. 'You can’t afford to not use customer location data to efficiently route incoming calls to your business.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Analytics] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Next, head over to Google Analytics and click on the “Customization” tab just to the right of “Reporting.”
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Analytics] 8 Easy SEO Tools Everyone Should Use
    Google Analytics : The gold standard for analytics tools. You get keyword tracking, landing page tracking, analytic data and on page SEO suggestions. SEO/SEM free tools Google Analytics Google Webmaster Tools paid tools SEO tools To help you ace those SEO efforts, we’ve got 8 awesome tools you should use.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Analytics] Your Dream Team: The Marketing Trifecta
    MOPS plays a key role in the planning stage by providing reports on what worked and what didn’t and help the team create a strategic plan that effectively utilizes the correct channels based on data and analytics. Here are the roles I think are critical for success (or, perfection): Play Owners. Play Owners are your strategists.
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