• FATHOM  |  FRIDAY, AUGUST 28, 2015
    [Analytics] Analyzing the Digital Marketing Presence of the Top 15 Health Systems
    For the fifth consecutive year, Fathom is analyzing the online presence of the Top 15 Health Systems, as determined by Truven Health Analytics. 12 Takeaways Every Healthcare Marketer Should Know. When we first started analyzing the top health systems five years ago, many were slow to adopt social media.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 28, 2015
    [Analytics] Understanding Your LinkedIn Company Page Analytics [VIDEO]
    version of Analytics about your Company Page, which helps you understand how your page works and which areas you need to enhance to improve traction. In this episode of Tips in 2 , we take you on a quick tour of LinkedIn Company Page Analytics. Business Management Resources Social Media analytics linkedinAll rights reserved.
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Analytics] 5 Power Players You Need On Your Lead Management Team
    Capture : Once a lead makes its way to the website, use forms (and prospecting and analytics tools) to collect email addresses and turn a prospect into a bona fide lead. Analytics tools (such as website visitor tracking apps) will give you immediate insights into the needs of your lead. But there’s good reason for that. Designer.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 27, 2015
    [Analytics] LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit
    Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM).
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Analytics] Improving ROI with Marketing Optimization
    talk about optimization, we’re talking about an analytical and mathematical function – a. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Analytics] Start engaging from the first click in the Customer Journey
    constant dialog with our customer base to deepen relationships and loyalty.” VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Analytics] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Analytics can probe right down to the. analytics to help prioritize leads who are spending more time with your content. • For sales enablement: Detailed presentations on your technology and product features can help a. And advanced analytics. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Analytics] Closing the Loop on Social Leads
    Make sure your marketing analytics tool includes information about new leads generated from social. note on analytics: Using social analytics tools is particularly important for gathering lead generation. Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social. business.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Analytics] Digital Metrics Playbook: Measuring your Online Branding Strategies
    This book will change the mental model you bring to the analytics game, teach you to do more with data and help you create a data-driven organization
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Analytics] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Analytics] The Definitive Guide to Marketing Metrics and Marketing Analytics
    Shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Analytics] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Analytics] A Guide to Pinterest's New Business Accounts
    Recently, Pinterest released free analytics for business accounts. Why is this important
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Analytics] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Analytics] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Analytics] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    Should you dive into your analytics and run a few reports? Your sales team, your customers, and your analytics reports will all help you piece together what content is most valuable for converting leads into customers, which will help you attach certain points to certain offers, emails, and so on. Turn to the analytics.
  • MARKETING ACTION  |  THURSDAY, AUGUST 27, 2015
    [Analytics] Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You
    The tools include programs for data analysis, enterprise reporting, analytical processing, data visualization, and much more. Many BI solutions have a flat reporting structure, meaning that analytics for the entire company are accessible by any user of the BI system. All you have from your BI is a list of accounts. Did you know?
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Analytics] How to Find and Target High-Value Keywords for Your Business
    Here is how you can export your keywords and uncover these key metrics: 1) Log in to Google’s Search Console , navigate to the "Search Analytics" page under the "Search Traffic" header, and select the widest date range available on your website. But -- the BIG but -- it worked. How to Find New Keywords. Sweet! Clicks. Position. SEO Daily
  • FATHOM  |  WEDNESDAY, AUGUST 26, 2015
    [Analytics] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
    A few months ago, you may remember a post I wrote about why SaaS software companies that offer initial free trails fail at generating revenue. mentioned there were a number of ways that companies lose touch with their free trial users, including the lack of a nurturing email campaign to guide them to the paid engagement. Urgency. 7-Day Campaign.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Analytics] If You Blog And No One Reads It Does It Really Matter?
    Analytics. However, using a tool like Google Analytics will help you understand your referral traffic to see if your SEO keyword and social referral strategy are working. If you write a blog post and no one reads it, did you really write it? Now that’s a question for a content marketing guru, ninja or king to answer. Blog Copy.
  • LEADERSHIP  |  TUESDAY, AUGUST 25, 2015
    [Analytics] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
    With all the fuss about Big Data and Analytics, most of these companies are lacking good list hygiene and list building practices. On a recent business trip to Mauritius, I had the opportunity to play a few rounds of golf at the Tamarina Golf Club and Ile aux Cerfs Golf Club. Needless to say, it was time beautifully spent.
  • BIZNOLOGY  |  TUESDAY, AUGUST 25, 2015
    [Analytics] ManageFlitter is my favorite follow/unfollow Twitter tool
    Account Analytics – a quick overview of your current account numbers. Tweet Analytics Overview – track Tweet keyword volume over time. ManageFlitter must have read my article from last week and they came back to me with a solution. I Follow by Username. And they call it  Follow by Username. It works! Does this already exist?
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Analytics] Agility in Digital Media: 6 Steps to Follow
    It requires cross-functional attention from marketing, editorial, engineering, analytics, and dev. Publishing is a traditional industry, and much of what happens on a day-to-day basis is grounded in routine. At the same time, the economics of the media landscape are changing. Change needs to happen, but it doesn’t need to happen overnight.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Analytics] The Best Way To Convert New Buyers Is To Help Them First
    And also someone responsible for the analytics and optimization. I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges in content marketing. How do you build an effective content marketing strategy?
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [Analytics] 5 Keys to Revenue-Boosting Demand Generation
    1.Read Digital Body Language with Website Analytics. New analytics tools now allow marketers to decipher digital body language and turn a web visitor into a bona fide lead. “Silo” has become the dirtiest of dirty words in business and leadership these days. “ To Build Your Business Smash Your Silos ,” urges Fast Company Magazine.
  • KEO MARKETING  |  MONDAY, AUGUST 24, 2015
    [Analytics] Using Analytics to Get Higher ROI from Remarketing
    That tool is the data available via Analytics. To explain, Smart Lists is a process in which Google Analytics uses machine learning to analyze your conversion data and identify those users who are most likely to convert at some point in the future. Remarketing is one of the most popular tactics for online advertising campaigns.
  • FATHOM  |  MONDAY, AUGUST 24, 2015
    [Analytics] Doing Quality Assurance Smarter … Fathom-Style
    We check every single link in an email (including link appends for proper Google Analytics tracking) to ensure your message is taking your leads to exactly where they expect to go. Doing email smarter extends to our quality assurance process.  While QA is not glamorous, it is critical to an effective email campaign.  Rendering. End of story.
  • B2B LEAD BLOG  |  MONDAY, AUGUST 24, 2015
    [Analytics] How Bad Data Makes for Bad Data Marketing
    Bad Data Skews Your Analytics Results Are you trying to run analytics to determine what your customer profile should look like? Are you depending on big data to revolutionize your marketing efforts? It absolutely can! Well, it can if you’ve got good data, that is. Bad data, well, that ruins everything. Here’s how.
  • BIZNOLOGY  |  MONDAY, AUGUST 24, 2015
    [Analytics] Branding as a full funnel journey
    But content creation born of surveying, content engagement analytics, and plain old person to person interactions is informative. Talking to your audience early and often always has a benefit greater than analytics can show. The answer is that attribution is complicated and few have the patience or expertise. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 24, 2015
    [Analytics] How to know when it’s time to call it quits
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. always had some gig going. That’s right.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Analytics] Digital Marketing: The 7 Essential Channels
    Within hours of launching a campaign, you can gauge whether it’s working by analyzing the metrics you see with your analytics tools. When Henry Ford was selling automobiles in the early 20 th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. Unfortunately, it’s not. Sound like a plan? Video.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Analytics] ReadyPulse Experiences 250% Year-Over-Year Growth
    VP of Sales Evan Howe brings 10 years of experience ramping revenue growth and market adoption for early stage technology companies with a focus on e-commerce, social analytics, and sales engagement. ReadyPulse grows team to expand within target verticals and new geographies. Results are phenomenal across the entire customer base. Press
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Analytics] ReadyPulse Receives $5M in Series A Funding Delivering the Future of Inspirational Marketing
    Pulse Marketing Suite consists of (4) applications, Pulse Ambassadors, Pulse Stories, Pulse Analytics and LikeitWant.it. ReadyPulse Receives $5M in Series A Funding Delivering the Future of Inspirational Marketing. March 31, 2015 09:06 AM Eastern Daylight Time. SAN CARLOS, Calif.–(BUSINESS competitive asset.” We set out to solve that.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Analytics] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    Users enjoy personalization of news, recommendations and analytics within a powerful social networking system where they can easily find, connect and transact with the most powerful players and companies on the planet. AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner. This results in dramatic revenue increases. Press
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Analytics] ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform
    ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform. Helps Brands Find the Best User Generated Content Authorized for Marketing. SAN CARLOS, CA (PRWEB) April 15, 2014 — ReadyPulse, an enterprise content commerce company, announces the close of their series A investment round raising $2 million in funding. Pres
  • CMO ESSENTIALS  |  FRIDAY, AUGUST 21, 2015
    [Analytics] What Oracle’s Acquisition of Maxymiser Means
    Customer Experience Trending customer analytics Maxymiser oracleYesterday, Oracle announced that it had signed an agreement to acquire Maxymiser , a leading provider of cloud-based, website optimization software. Only 4% of companies out there are satisfied with their ability to use customer data. It’s not about needing more data.
  • VIDYARD  |  FRIDAY, AUGUST 21, 2015
    [Analytics] 5 of the Best Talks to Learn About Practical Uses of Marketing Tech
    Predictive analytics is one way. By providing a list of accounts you’ve closed, predictive analytics can determine common characteristics and pinpoint future prospects that are likely to close also. The Marketing Tech Stack Webinar Series is now available on-demand here ! We attended every talk and made pages upon pages of notes.
  • SYNECORE  |  FRIDAY, AUGUST 21, 2015
    [Analytics] What is an Inbound Marketing Campaign?
    Email is without a doubt one of the most powerful tools for promotion; especially if you have the ability to personalize email content and record the analytics (you are really going to want that ability). Next, you nurture the leads from that offer and move them down your sales funnel so they can become your customers. Setting Campaign Goals.
  • HUBSPOT  |  FRIDAY, AUGUST 21, 2015
    [Analytics] Don't Make Them Wait: How to Reduce Page Weight on Your Website
    Analytics Design Daily CanonicalWhen it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it. Makes sense, right? And people do notice how long a page takes to load. What's Page Size? How Big Is Too Big? But in general, you should aim to be at or below the average.
  • ANNUITAS  |  THURSDAY, AUGUST 20, 2015
    [Analytics] Marketing Enablement and The Technology Stack
    Demand generation : Marketing automation, CRM, HTML, analytics tools, content management applications, email marketing, mobile and interactive marketing applications, business intelligence/data applications and webinar applications. “The Stack” is being written about quite a bit lately and with good reason. It was a lot more than two.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 20, 2015
    [Analytics] 100+ Quick Ways to Find Blog Post Inspiration
    Take a deep dive into Google Analytics to uncover the most popular keywords that bring people to your site. There are 1,025,109.8 words in the English language (not sure what qualifies as.8 of a word, but let’s go with it). That’s 1,025,109.8 different ways to start a sentence and 1,025,109.8 different ways to end a sentence. Really!
  • VIEWPOINT  |  THURSDAY, AUGUST 20, 2015
    [Analytics] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
    Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” In part one , I provided insight into the why and what of a lead-to-revenue assessment. If you paused but just aren’t sure where to start, the following will provide some tips on how to move forward. Step 1 – Revenue Influencer Feedback.
  • HUBSPOT  |  THURSDAY, AUGUST 20, 2015
    [Analytics] How Publishers Can Increase Time on Site
    Make sure you’re including visuals and have well-organized articles that appeal to different target personas, and use on-site analytics to understand what content is performing best! Each of these gives you insight into some form of reader engagement. Why Time on Site is Important. We’ll start with an example. pages per visit. Media
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Analytics] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    At Haley Marketing, we're big believers in content marketing, and as I'm sure you know, we practice what we preach.  Over the last several years, we have continually posted new blog content--and it's worked extremely well.  From  March 14, 2015 - May 31, 2015 our team published a total of 43 blog posts.  A pretty good number, right?  Even better!
  • FATHOM  |  WEDNESDAY, AUGUST 19, 2015
    [Analytics] Ultimate 2015 Content Audit Checklist for Hospitals
    Look at your pages in Google Analytics. Before you dive into creating new website pages or blog posts or other creative content pieces, you need to know what you already have. Every hospital needs to conduct a content audit to examine the state of their existing content and identify areas for opportunity. What’s the purpose or goal?
  • VIDYARD  |  WEDNESDAY, AUGUST 19, 2015
    [Analytics] Data as One Part of a Successful Marketing Trifecta
    This was a comment that Kerry Cunningham, Research Director at Sirius Decisions, made during a recent webinar, when asked whether marketers needed to have a defined marketing framework if they were already using predictive analytics tools. “The data is not going to tell you what to do. It’s going to help you make a better decision.”
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 19, 2015
    [Analytics] 9 Things Your Online Store Should Have To Keep Customers Happy
    search box provides a service to not only your customers but also your analytics. Is your online store as customer-friendly as it could be? You want a visitor’s experience to be easy and enjoyable for them to make a purchase or book an appointment, and share their positive experience with friends. Social media icons. An About Us page.
  • SYNECORE  |  TUESDAY, AUGUST 18, 2015
    [Analytics] Inbound Marketing 101: Lessons from the Cat Food Aisle
    As my brain’s analytical impulses kicked in, discounted pricing offers and compelling brand titles caught my attention. Go back to the drawing board, review your analytics data, meditate on the wants and needs of the likely buyers of your product/service (i.e. Yesterday evening I was one such consumer. Let me offer a little background.
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Analytics] The best automagical Twitter following tools for your business
    – Account Analytics – a quick overview of your current account numbers. – Tweet Analytics Overview – track Tweet keyword volume over time. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. Schedule as many updates as you want. ManageFlitter. Team Members 1.
  • B2B LEAD BLOG  |  TUESDAY, AUGUST 18, 2015
    [Analytics] Streamline The Sales Process With Digital Marketing Solutions
    Smart marketing and analytics, however, helps digital marketers know what customers want, […]. With the democratization of the Internet, businesses of all shapes and sizes have the same opportunities. This also means that every business is completing against corporate juggernauts in the Fortune 500. Marketing Tips campaign planning
  • VIDYARD  |  TUESDAY, AUGUST 18, 2015
    [Analytics] 10 Video Marketing Mistakes Awesome Marketers Avoid
    Pitfall #9: Not using video analytics. Video analytics like who is watching (collected from email gates, for example), what they’re watching, how long they’re watching, and which parts they’re watching give you valuable insights on your customers and content. Pitfall #1: Assuming B2B marketing can’t be as fun as B2C. Need I say more?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 18, 2015
    [Analytics] Using Content To Create That Zero Moment Of Truth
    In this episode we discuss the goal of content marketing, content platforms, and the most important analytics. TA: Something you mentioned earlier that was interesting to me was analytics and how your platform helps companies determine which content is most effective. Every other business, any other business no matter how big or small.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 18, 2015
    [Analytics] Big data for marketing? You ain’t seen nothing yet.
    Big Data and Analytics futurist big data and marketing eric wittlakeBy Eric Wittlake, {grow} Contributing Columnist. The data that informs your marketing today is probably the equivalent of a few quick notes quickly jotted down on a sticky note on your desk. know, I know, we have more data than ever before. Your phone. Facial recognition.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Analytics] Compounding Blog Posts: The Best Way to Grow Your Blog's Traffic [New Data]
    Blogging Analytics Content Marketing Daily IGSSWe've all dreamt about writing a blog post so good that it generates more and more traffic each month after it's published. Sounds like a pipe dream. right? Turns out, this isn't a pipe dream after all. Want to learn more about these compounding blog posts? What makes them so special?
  • EARNEST ABOUT B2B  |  MONDAY, AUGUST 17, 2015
    [Analytics] 5 everyday terrible user experiences (and how to avoid them)
    Use your analytics to find out more about user context. If you’re going to offer users self-service information, you need to get with the programme. More and more of our day-to-day processes are now being designed so that we (the users) can complete them online. And we love it. We love being in control (or at least feeling like we are).
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Analytics] 3 Ways To Measure Brand Awareness
    This can be easily calculated via Google Analytics. To do this, create an “Advanced Filter” on your Google Analytics that will exclude those branded keywords. Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. First, go to: Acquisition.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Analytics] 63 Digital Advertising Terms Every Marketer Should Know
    Analytics : Data and statistics about the users of a website and how they interact with the website. Analytics can be used to uncover information about how many people browse a website, how much time they spend on the website and the specific actions they take on the website. Ad Banner : The most common form of digital advertising.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 14, 2015
    [Analytics] Bare Essentials: Marketing as a Necessary Evil
    Even though your website will be “brochure ware” with little or no functionality, it’s important that it be properly wired into Google Analytics or clicky.com, so that you know who is visiting your site, where that traffic is coming from, what information they are looking at, and how long they are staying. Avoid being overly self-promotional.
  • CMO ESSENTIALS  |  FRIDAY, AUGUST 14, 2015
    [Analytics] Can the CMO Drive Growth?
    Nevertheless, as critical as the right metrics may be (and they will vary based on business model), a recent article in the Harvard Business Review pointed out that the simple fact of systematically using customer analytics to improve performance was itself correlated with growth in profits. . So, how do you do that? The Numbers.
  • FATHOM  |  FRIDAY, AUGUST 14, 2015
    [Analytics] Healthcare Digital Marketing Industry Update – August
    Also, research analytics to monitor branded vs. non-branded search results. Once a month, Fathom Health provides our clients with the latest digital marketing industry news. Topic categories range from social media and content marketing, SEO and digital strategy, to broader healthcare industry news. Update 1: Facebook Newsfeed Redesign.
  • VIDYARD  |  FRIDAY, AUGUST 14, 2015
    [Analytics] Free Forrester Report: 90% of B2B Marketers Not Effective at Using Data
    90% of marketers say they’re not effective at putting data analytics to work. … Say what? Measuring revenue, profit, and customer impact is what it’s all about. It’s these measures of success that the executive team is really looking for. These are the measures that prove marketing’s worth. Why is that? Because it’s not easy.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 14, 2015
    [Analytics] How CEOs And CMOs Can Tell The Difference Between Information And Insights
    With the overwhelming amount of data available to corporations, as well as, what can be called the “marketing of insights” by analytics, SaaS, and consulting firms, CEOs, and their teams can get caught in the midst of confusion about what really is a good insight. What Is An Insight? Insights represent an intuitive and deep understanding.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 13, 2015
    [Analytics] How 3 Core Shifts in Marketing Automation Can Transform Your Business
    Predictive analytics is making guessing a game of the past. One of the major trends emerging in the marketing automation industry is the use of predictive analytics and machine learning to power sales and marketing decisions. According to Marketing Automation Insider, in the past five years alone, we’ve seen over $5.5B Get to it!
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Analytics] Want More Blog Traffic? Focus on Growing Subscribers
    Blogging Analytics Content Marketing Daily"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. We've even blogged about it once before. This was HUGE for us.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 13, 2015
    [Analytics] Why this is the most difficult (and fun!) time to be in marketing
    In addition to traditional marketing classes in strategy and consumer behavior, you are probably sub-optimized if you haven’t also picked up these skills: An immersion in statistics and data analytics. That’s my story and I’m sticking to it! Now, that doesn’t mean that every day isn’t fun and challenging.
  • MARKETING ACTION  |  THURSDAY, AUGUST 13, 2015
    [Analytics] How to Calculate Email Subscriber Value (and Why it Matters)
    This can become particularly useful if you plug the value of each new subscriber into your analytics account, whether that’s Google Analytics or a marketing automation tool. Email Marketing Reports & Analytics email metrics subscriber valueThere are a lot of metrics in email marketing. Is your company a startup? 1,875.
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Analytics] Infographic: 4 Marketing Analytics That Matter For Driving Revenue
    Here are four marketing analytics for demonstrating marketing’s ability to drive revenue. The post Infographic: 4 Marketing Analytics That Matter For Driving Revenue appeared first on. Demand Generation Infographics marketing analytics marketing revenue marketing ROI sales funnelSo how do you do it?
  • THE POINT  |  TUESDAY, AUGUST 11, 2015
    [Analytics] Quit Obsessing About the Customer Journey
    These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters. Well, not so fast. No two customer journeys are the same. 2. If he visits 5 Web pages?
  • B2B LEAD BLOG  |  TUESDAY, AUGUST 11, 2015
    [Analytics] Personalized Marketing Using Data Segmentation
    Personalization in marketing is just one of the powerful goodies you can get from modern lead data segmentation and analytics. You can create a unique, fully customized customer experience that blows the competition out of the water. Studies back up the fact that customers appreciate it when a company goes out of their way to […].
  • VIDYARD  |  TUESDAY, AUGUST 11, 2015
    [Analytics] The Best Marketing Events to Wrap up 2015
    No matter your level, learn from leaders in digital, creative, analytics, branding and insights. Industry experts will discuss how to use video content and analytics to boost the results of demand generation, content marketing, social media, and customer engagement programs. Oops, I didn’t mean to make you cry!). INBOUND. Space Camp.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Analytics] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    Try This : Optimize both your emails and landing pages in a single test and combine your analytics for a clear perspective on your user’s behavior. Author: Becky Hirsch Do you hear that? It’s getting louder. It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance. And it’s worth it.
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [Analytics] Inside the Current Inbound Job Market: New Data on Today's Hottest Roles & Responsibilities
    As part of the study, more than 75,000 Indeed job listings containing keywords such as “digital marketing,” “inbound marketing,” “content marketing,” “SEO,” “social media,” “Google Analytics,” and “PPC” were analyzed. 15.5% of the job listings contained “SEO,” and “Google Analytics” appeared in 8.7% of the job listings. respectively.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 10, 2015
    [Analytics] The seedy underbelly of advocate marketing
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. The advantages of advocate marketing. Crowdly.
  • MARKETING ACTION  |  MONDAY, AUGUST 10, 2015
    [Analytics] How Important is Lead Scoring?
    Closed-loop reporting and marketing automation technology will play huge role in the analytics process. A lot of marketing teams still guess about when the right time is to pass a lead to sales. Is it after the prospect downloads that 17-page eBook? After they click on a few emails? Lead Scoring Overview. Let’s begin with a basic overview.
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [Analytics] How to Use Facebook Audience Insights: A Beginner's Guide
    Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. Social Media Analytics DailyThis tool was created to enable advertisers to target their ads more effectively, but you can use this tool to learn about your audience, even if you are not advertising to them.
  • SYNECORE  |  SATURDAY, AUGUST 8, 2015
    [Analytics] The Easiest Way to Implement Inbound Marketing
    All these numbers can be gathered by looking at your Google Analytics Dashboard. Wait, you don’t have Google Analytics on your website? Ok, ok, bookmark this post, attach the analytics to your site, give it a month or two, then come back and finish reading this article. Step 1: Audit Your Website. Step 2: Develop Buyer Personas.
  • KEO MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Analytics] Digital Marketing: Connecting with Your Community
    Studying your traffic analytics can help you determine when the bulk of your followers are paying attention, so you can time posts to capitalize on that trend. In digital marketing terms, your “community” refers to the people who are interested in your company, products or work. On social media, these would be your followers and fans.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Analytics] 5 Small Tweaks to Help You Generate More Leads
    If you're a HubSpot customer, you can find this information in your landing page analytics. If not, you can use Google Analytics. 97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. What can you do to keep your head above water? We've been there. We get it.
  • VIDYARD  |  FRIDAY, AUGUST 7, 2015
    [Analytics] Learn from the Experts How to Build a Rockstar Lead-Scoring Model with Video!
    video marketing platform can give you the analytics you need to score. It will give you analytics on what’s being watched, rewatched, and skipped. Are you scoring leads to make sure you’re flipping only the best over to the Sales team? Are you using video in your lead scoring model? The buying process is changing.
  • BIZNOLOGY  |  FRIDAY, AUGUST 7, 2015
    [Analytics] Uncover the why in branding
    Because of this, the essence of what branding IS, and what it can do, is lost in the analytics. It also makes branding hard to quantify for analytics. What truly makes a great brand great? What makes a company, product or service memorable or “sticky?” Great brands resonate with people. Uncover the Why in Branding. Authenticity is key.
  • MARKETING ACTION  |  FRIDAY, AUGUST 7, 2015
    [Analytics] How to Perform an Onsite Audit for SEO, Part 4: Improvement
    Google’s Search Console and Bing’s Webmaster Tool dashboards, as well as website analytics programs (such as Google Analytics) and marketing automation platforms create an abundance of information. Identifying, fixing and monitoring the progress of your organic search visibility must be a continuous activity. Establish Your Priorities.
  • HINGE MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Analytics] An Introduction to Retargeting: What Is It and How Does It Work?
    Using your Google Analytics, you can determine which may be the best option for your firm. Retargeting. You’ve might have seen this term a lot lately in the online paid advertising world. But what is it? And how does it work? general rule of thumb is that only about 2% of users convert on the first visit to a new website.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Analytics] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
    Needle in the data stack: “The power of big data (is) in helping us not only understand more about our customers, but understand more about our future customers,” says Russell about predictive analytics. According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer.
  • VIDYARD  |  THURSDAY, AUGUST 6, 2015
    [Analytics] Why Marketers Might Want to Shift Away from Top Quality Leads
    Improving Lead Scoring with Predictive Analytics. What is a quality lead? mean … really? But truth be told, the presence of these leads who fit the perfect profile, have also shown significant willingness to purchase, and are at just the right moment in their decision making process to convert is … well not particularly common.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 6, 2015
    [Analytics] The Problem With The Story You Are Telling
    With everyone (and their sister) using Google Analytics, and engagement metrics from all those sites helping Google understand and identify the content that people are actually reading, it makes sense that this type of information will help the search engine make recommendations based on what people actually like. Trying to game the system?
  • BIZNOLOGY  |  THURSDAY, AUGUST 6, 2015
    [Analytics] New directions for B2B data-driven marketing
    Software and analytics can’t tell you the what and the why. For us B2B marketers, the world is changing about as fast as we can stand.  My head spins at the speed with which new tools, applications, and approaches arrive on the scene. Where does this all come from? Okay, we’re in the maelstrom. More power and influence for marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 6, 2015
    [Analytics] Take Marketing Automation Further and Automate Lead Distribution
    We’re driving social media efforts and tracking results with analytics – using all the latest outlets and consumption platforms to meet buyers on their terms. Today’s channel marketing professionals are certainly savvier than ever before. Yet with all this progress we are still forgetting something. The result?
  • ANNUITAS  |  THURSDAY, AUGUST 6, 2015
    [Analytics] What Being Agile Means for Today’s Marketers
    Blog agile marketing Analytics benchmark Demand Generation process testingIn today’s world of marketing we have new things bombarding us on a daily basis. The newest trend, the newest buzz word, the newest technology. photo credit: Thinkstock. The reality is we must keep up with the latest trends, buzz words, technology….all all of it.
  • MARKETING ACTION  |  THURSDAY, AUGUST 6, 2015
    [Analytics] Are You Ready for Marketing Automation? Here’s How to Find Out
    See your results: Analytics will tell you which campaigns and which channels deliver, and which don’t. Most of us can’t resist the newest, shiniest gadget on the market. Well, there are several reasons, and throwing away money is only one of them. It’s just the same in your business life. Maybe you do need an iWatch.
  • LEADERSHIP  |  WEDNESDAY, AUGUST 5, 2015
    [Analytics] Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?
    It’s easy for vendors to promise “leads” for less because analytics and data gathering techniques are so advanced. Demand Generation Lead Generation B2B lead generation services B2B lead generation strategy Big Data cost per lead home predictive analytics qualified lead true leadWhy You Must Resist the Lure of Cheap Data.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 5, 2015
    [Analytics] What’s stopping your team from agile marketing?
    Unless you have the analytics in place to know which experiments worked, your team is unlikely to try them. Agile Marketing agile marketing agile marketing course analytics teamwork TrainingAgile marketing is getting hotter and hotter. But it’s not getting easier and easier. You punish the guilty. You can’t keep score.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 5, 2015
    [Analytics] Why a Blog Can Help in Generating New Business
    Review your blog site’s analytics daily to see what posts are generating the most traffic, what search terms are being used, where traffic is coming from, who is linking to you, links readers clicked on, page views, etc. Utilize your email newsletter analytics to improve open and click-through rates. Creating. Optimizing. Promoting.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 5, 2015
    [Analytics] Gmail’s New Postmaster Tool for Email Marketing Helps Senders
    Until this step is complete, you won’t be able to see your traffic analytics, according to this newly created support page. In typical Google fashion, without much notice or fanfare, the Gmail team has unveiled an innovative new tool that will help further improve the inbox experience- the Gmail Postmaster Tool. The Setup. The Stats.
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Analytics] 5 Ways to Boost Your B2B Marketing into Overdrive
    Moreover, you cannot rely entirely on analytics. B2B companies have recently had to confront an awkward truth. No longer is Sales driving the bus. Buyers are firmly in the driver’s seat with hands on the wheel and a foot on the pedal. And their journey can be a long one. In the past, Sales could control the flow of information to some degree.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 4, 2015
    [Analytics] Why CMOs Must Bridge the Gap Between Love and Money
    Be sure to take the assessment AND download The CMO Dilemma: Bridging the Gap Between Love and Money to find o ut how top performing CMOs are able to overcome this challenge by using journey management, omni-channel, and analytics as key ingredients of their activities. Ok that's the good news. see where I'm going?
  • WEBBIQUITY  |  TUESDAY, AUGUST 4, 2015
    [Analytics] This One Thing Has Become The New SEO Reputation Management Secret This Year
    Be sure to utilize the Google KeyWord Planner Tool , Google Analytics (you can set threshold alerts to be automatically emailed to you) to help improve your brands reputation by creating quality, topical and keyword-based content that your audience is searching for. Guest post by Jon Rognerud. Free tools to get you started.
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Analytics] 5 Twitter Analytics Features You Might Not Know About (But Should)
    The good news is you've got a great tool at your disposal: Twitter's free analytics. Not sure which Twitter analytics features you should be using? but we’re working to roll out this new tool more broadly. 4) Check analytics on your mobile phone. Social Media Analytics DailyWho follows you? Want an even deeper dive?
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Analytics] Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media
    Let's tune in to some of this year's biggest festivals -- from Coachella to Tomorrowland -- to see how smartly they leveraged social media, using insights and metrics provided by advanced social media analytics tool Talkwalker. The whole world is linked through a laptop. It's absolutely brilliant.". and Europe. Making a Splash on YouTube.
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