• REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Analytics] The Integrated Marketing Analytics Guidebook
    Learn how to build a marketing analytics framework and show marketing ROI with this integrated guidebook
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Analytics] How Predictive Marketing Analytics Boosts B2B Business Performance
    Predictive marketing is on 89% of B2B Marketers' roadmaps. Is it on yours
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Analytics] 2015 State of Analytics
    Download the 2015 State of Analytics report now to see how the role of analytics is impacting every facet of business operations in 2015 and beyond
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Analytics] Digital Metrics Playbook: Measuring your Online Branding Strategies
    This book will change the mental model you bring to the analytics game, teach you to do more with data and help you create a data-driven organization
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Analytics] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Analytics] The Definitive Guide to Marketing Metrics and Marketing Analytics
    Shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Analytics] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Analytics] A Guide to Pinterest's New Business Accounts
    Recently, Pinterest released free analytics for business accounts. Why is this important
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Analytics] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Analytics] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Analytics] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    approval workflows, email automation, analytics. for more sophisticated engagement analytics like. marketers think about analytics in relation to ROI. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. But brands.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Analytics] Study: How Much of Your Content Marketing Is Effective?
    include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Analytics] Content Methodology: A Best Practices Report
    Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. Content. Definition II.
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Analytics] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    The final competency area for marketing operations leadership is empowering the organization with the best analytics process. There are legacy systems, cost of marketing analytics software, current protocol, and current culture around data that marketing operations professionals often need to navigate. marketing data.
  • LATTICE  |  TUESDAY, MAY 31, 2016
    [Analytics] Combining Storytelling and Science to Create Real Revenue
    As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. predictive analytics siriusdecisionsThe post Combining Storytelling and Science to Create Real Revenue appeared first on Lattice Engines.
  • CHIEFMARTECH  |  TUESDAY, MAY 31, 2016
    [Analytics] The disruptive effects of accelerating waves of marketing technology
    Roughly speaking, we’ve had a major new wave of marketing innovation every five years: email marketing, followed by marketing automation, then predictive analytics, and now account-based marketing. His company is one of the emerging stars of the current account-based marketing (ABM) wave. Is this the real life? Is it just fantasy?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 31, 2016
    [Analytics] How B2B Marketers Need To Prepare For AdWords’ Changes in the Mobile-Focused World
    From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. Last week, during Google’s Performance Summit , the company announced a series of exciting changes to their online services. The focus of the Summit was how mobile is shaping user behavior on Google around the world. Device.
  • ION INTERACTIVE  |  TUESDAY, MAY 31, 2016
    [Analytics] Interactive Content Hot Off The Press: May Edition
    It enables decision makers to see analytics presented visually, so they can grasp difficult concepts or identify new patterns. It’s time. It’s time. It’s the end of May and it’s time for our monthly recap of what’s trending in interactive content. Let’s start with a few customer experiences that are “Hot-Off the Press” and recently launched.
  • KAPOST  |  TUESDAY, MAY 31, 2016
    [Analytics] Does Marketing Increase Revenue?
    Marketing AnalyticsDoes marketing really lead to more sales? If so, how , exactly? If we had a straightforward answer to that question, entrepreneurs, small businesses, and large companies alike would have everything they need to build highly efficient growth-strategy blueprints. So does marketing increase revenue? Ask Your Customers.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Analytics] The 23 Best Content Ideation Tools
    Sample review:  “Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics.” Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? ” — B2B PR Sense Blog.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 30, 2016
    [Analytics] Analytics In The Age of Mobile: 5 Ideas To Track Your Success
    Mobile analytics are the new focus point for marketing. The post Analytics In The Age of Mobile: 5 Ideas To Track Your Success appeared first on Marketing Insider Group. Content Marketing analytics mobile analyticsWe live in the age of mobile, there is no doubt about this.
  • CONTENT STANDARD  |  SATURDAY, MAY 28, 2016
    [Analytics] How Will Machine Learning Change the State of Digital Marketing?
    ML picks up where those marketers and their analytics tools fall short, processing data at an enormous volume to leverage that information for valuable insights. Target’s massive consumer base, and its even larger set of shopping histories, presents analytics needs far beyond what human staff can manage. Where Do We Go From Here?
  • FATHOM  |  FRIDAY, MAY 27, 2016
    [Analytics] Google Performance Summit Recap pt. 2 – Google Analytics 360 Suite Announcement Breakdown
    Google announced a variety of exciting platform updates, including the rollout of the Google Analytics 360 Suite , at the Google Performance Summit on May 24. The Suite includes highly anticipated new product offerings targeted at making the 360 Suite a comprehensive set of integrated enterprise-level data and marketing analytics products.
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Analytics] 7 Steps to Brilliant B2B Marketing [Part 2]
    Use assisted conversion in Google Analytics to show what works: Refining your marketing strategy on an ongoing basis is very important. Step 7: Analytics and improvement. Unfortunately, less than 50% of B2B marketers make effective use of analytic technologies. Which analytics tools does your company swear by?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2016
    [Analytics] Tips For Getting More Out of Marketing Automation
    Be sure to take a close look at a vendor’s analytics, customer service, reporting, and custom dashboard capabilities. The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION. Read the full story on CMS Wire.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Analytics] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    As marketers, many of us geek out over web analytics. Does your company use a marketing analytics tool? Google Analytics? Inbound Marketing Analytics Daily CanonicalAs marketers, it's pivotal that we measure our work. How many leads are we generating? What are our best channels? How quickly are our leads closing? Excel?
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Analytics] Ask a Content Guy: What Content Metrics Really Matter?
    This month, we’re going to tackle a terrifying issue that we received tons of questions about: content marketing analytics and ROI. What are the analytics that “really matter” in 2016? You can’t figure out what analytics “matter” if you don’t know what you want to achieve with your content.
  • INFER  |  WEDNESDAY, MAY 25, 2016
    [Analytics] Guide to Getting Started With Profile Management
    As a result, customers like Avalara, Host Analytics, New Relic, Social Tables and UserVoice are able to better prioritize high-quality prospects, deliver more personalized messaging and increase conversions. Use Profile Management to bring all of your prospect data together, then build and segment ideal target profiles over it.
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Analytics] Why Is It So Hard for Millennials to Become Content Strategists?
    The job calls for a healthy mix of editorial talent, analytical abilities, marketing know-how, great communication and management skills, and planning proficiency. Think of it this way: Content strategy is a mixture of journalism school, a communications degree, a marketing degree, and a data analytics degree. Great! you say.
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Analytics] Google Performance Summit Recap pt. 1 – Mobile is First Priority
    In this summit, a wide variety of updates were announced, with the most substantial changes happening in the areas of Google Adwords and Google Analytics. Google Analytics Suite 360 – Is it a Hit or Miss? Overall, Google announced numerous new products and enhancements to their current analytics offerings. Blog Feed
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2016
    [Analytics] The Danger of Not Having the Right Testing and Optimization Technology
    In terms of analytics , there are two key metrics marketers need to think about: pre-test and post-test. The word danger can be considered hyperbolic, right? I'm sure there are countless titles of posts and articles that included it just for the sake of garnering attention AKA clicks. Oracle Marketing Cloud
  • BIZNOLOGY  |  WEDNESDAY, MAY 25, 2016
    [Analytics] 3 Insights from Search Insider Summit
    Audience targeting: Most of the experts in the room had war stories to tell about integrating client data from their CRM systems with their web analytics data to target the audience with greater and greater precision. I had the good fortune to deliver a keynote address  at the Search Insider Summit (SIS) in Key Largo, Florida on May 6th.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Analytics] Is Predictive Intelligence the Future of B2B Marketing?
    In fact, 86% of marketing executives have already indicated they have seen a positive return on investment in marketing technology and predictive analytics. Predictive intelligence, an important component of predictive analytics, is also critical in learning which pieces of content to target to which customers.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Analytics] How to Design and Validate CRO Experiments [Free Template + Calculator]
    Marketing Data Analytics Daily PromoCreating new content on a regular basis isn't always easy -- especially when you're on a small team. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Because with the help of CRO, you can optimize the content and pages you already have to generate new leads.
  • SNAPAPP  |  TUESDAY, MAY 24, 2016
    [Analytics] Are You Leveraging Your Content for Sales Enablement?
    Pentaho, a big data integration and analytics solution, used a product picker assessment that asks lower-funnel prospects specific questions about their current data process and problem points. Of course you do. This data also allows the right follow-up information to be sent to the right people at the right time. Value-packed blog posts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Analytics] Creating Killer Content with Data: Pubcon Austin 2016
    like to use the following: Google Analytics. Google Analytics  . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. Search Analytics Top Pages. In truth, the top pages feature has been around the whole time but it’s now somewhat hidden within the Search Analytics section.
  • ANNUITAS  |  TUESDAY, MAY 24, 2016
    [Analytics] Avoiding The Predictive Analytics #Fail In Demand Generation
    Everywhere we turn, study after study  claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” But I bet “you know a guy who knows a guy” who is “killing it” with predictive analytics, right? Everybody’s doing it, right? Are you doing it?
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [Analytics] The Next Generation Platform for Account-Based Everything is Here!
    While there are over a 100 new features in this release, there are two big themes we touch on: THEME ONE: Enterprise-grade Predictive Analytics. Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. Figure 1: Create models for different target markets.
  • INFER  |  TUESDAY, MAY 24, 2016
    [Analytics] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    This solution reveals key prospect attributes and analytics from Infer’s predictive models directly within a company’s CRM or marketing automation interface, giving businesses the most complete view of each contact or account. Infer will be demoing Glance at the SiriusDecisions Summit in Nashville this week. About Infer.
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [Analytics] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology. What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Paul ( #SMBMSP90 on Twitter).
  • BIZIBLE  |  MONDAY, MAY 23, 2016
    [Analytics] Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]
    This can be the management of the sales and marketing funnel, digital projects or the analytics process. Welcome back to our four-part series on marketing operations leadership. Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. Conclusion.
  • KAPOST  |  MONDAY, MAY 23, 2016
    [Analytics] 8 #SDSummit Case Study Sessions to Attend
    ” SPEAKER: Julian Palacios, Manager of Data Analytics & Global Strategic Pricing, Johnson Controls Inc. . If you’re headed to Nashville this week for SiriusDecisions’ 2016 Summit then you know the agenda for the week  is absolutely packed. Check them out below: Sirius Decisions Summit Case Study Sessions to Attend. 1.
  • WRITING ON THE WEB  |  MONDAY, MAY 23, 2016
    [Analytics] How Do You Choose a Blog Platform?
    You also can’t use Google AdSense to monetize your blog or Google Analytics to track statistics about visitors and traffic. Able to connect to Google Analytics and other third-party services. How do you choose a blog platform ? . how do you know which is best for you? WordPress.com or WordPress.org? Which is best? WordPress.com.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 23, 2016
    [Analytics] The Formula For Balancing The Math And Magic Of Marketing
    The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development. The post The Formula For Balancing The Math And Magic Of Marketing appeared first on Marketing Insider Group. Content Marketing
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Analytics] 7 Steps to Brilliant B2B Marketing [Part 1]
    Tools such as Google Analytics and event tracking can help to flesh out the full story of your website in terms of customer use. B2B marketing is a machine with different moving parts. brilliant B2B marketing strategy is a holistic one that includes some different approaches. Let’s take a look! Step 1: Develop a B2B Strategy. 74% post videos.
  • VIEWPOINT  |  FRIDAY, MAY 20, 2016
    [Analytics] Marketing Needs to Put Skin in the Game
    Here is how Mark Nadolny, Manager of Benchmarking Analytics at SiriusDecisions breaks it down: “Tier 1: Direct Enterprise Accounts. Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. Measuring marketing’s contribution to revenue. Tier 2: Inside Commercial Accounts.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 20, 2016
    [Analytics] Salespeople Need More Ego, Not Less
    Salesperson : Absolutely, because it’s the most seamless social widget packed with innovative collaboration aspects married with intuitive social trends analytics. Author: Chris Gillespie Yes, you read that right. Before you disagree, hear me out here. First off, what does “ego” really mean and how does it affect you?
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Analytics] 2016 Big Data 100: 30 Coolest Data Management Vendors
    Opentopic blog >> crn.com VoltDB develops an in-memory SQL database that combines streaming analytics with transaction processing capabilities in a single platform. Businesses use the software to develop applications that process streaming data the instant it arrives to make immediate decisions.
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Analytics] 2016 Big Data 100: 30 Coolest Data Management Vendors
    Opentopic blog >> crn.com VoltDB develops an in-memory SQL database that combines streaming analytics with transaction processing capabilities in a single platform. Businesses use the software to develop applications that process streaming data the instant it arrives to make immediate decisions.
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 19, 2016
    [Analytics] Wake Up & Listen! 10 Tips for Giving Presentations That Won’t Put Your Audience to Sleep
    Reporting and AnalyticsPublic speaking. Do your palms start to sweat at the mere mention of it? If so, you are not alone. Often ranking near the top of various top ten fears lists , public speaking is a necessary evil for many of us. When else are you forced to get up in front of a group and have your every word scrutinized ? Spice it up.
  • CONTENTLY  |  THURSDAY, MAY 19, 2016
    [Analytics] Report: The First Engagement Benchmarks for Downloadable Documents
    At Contently, that’s a problem we’ve solved through our new technology: Contently Document Analytics. ROI Document Analytics downloadable content FeaturedMarketers can track almost everything that lives on the web. However, some of the most valuable digital marketing collateral doesn’t live on web pages.
  • INFLUITIVE B2B  |  THURSDAY, MAY 19, 2016
    [Analytics] A No-Fuss Approach For Engaging Finance Advocates
    They’re analytical, logical, and natural leaders. Those who work in finance are detail-oriented, consummate professionals. They can seem like outsiders, working a monotonous—often thankless—job, but the work that finance professionals do is critical to any business. The secrets to engaging finance advocates. Download now! Suit up!
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Analytics] 2016 Big Data 100: 50 Coolest Business Analytics Vendors
    Tools include content analytics, data source discovery and search. Opentopic blog >> crn.com Calling itself “the data dexterity company,” Attivio markets software that helps users find information, including unstructured data, throughout their IT system and work with it for decision-making tasks.
  • 6SENSE  |  THURSDAY, MAY 19, 2016
    [Analytics] Founder Q&A: Predictive Powered Account Based Marketing
    ” Explain the critical role predictive analytics plays in ABM and the kind of results your clients seeing. A few weeks ago, 6sense founder and CEO Amanda Kahlow was part of an insightful and thought-provoking conversation on an exclusive Account Based Marketing Twitter chat! Q1: When should a company consider an ABM strategy? Day 1.
  • CONTENTLY  |  THURSDAY, MAY 19, 2016
    [Analytics] Contently Case Story: How JLL Used Editorial Technology to Facilitate Global Content Production
    It uses Contently Analytics to measure engaged time spent with a story and scroll depth, prioritizing the quality of engagement over page clicks and shares. “We really like the analytics capability within the platform,” Little said. Contently Case Stories is a series highlighting some of Contently’s most successful clients.
  • HINGE MARKETING  |  THURSDAY, MAY 19, 2016
    [Analytics] 5 Branding Techniques that Do Double Duty
    Related Stories Proven Business Growth Strategies Expertise as a Differentiation Strategy Top B2B Website Metrics to Monitor Using Google Analytics. It also showcases your experts, attracts visitors and nurtures prospects. When done right, a lead generating site will also serve as a powerful recruitment tool. Additional Resources.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Analytics] Lead Generation Tweaks for Building a Better Sales Pipeline
    Predictive data analytics solutions  can give you the time back to your people. Speech analytics monitor sales conversions plus flag keyword for later review. Every business wants the most efficient sales process. Today, we’re living during the information revolution. Within so much data, new best practices are a must. Get specific.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Analytics] Lead Generation Tweaks for Building a Better Sales Pipeline
    Predictive data analytics solutions  can give you the time back to your people. Speech analytics monitor sales conversions plus flag keyword for later review. Every business wants the most efficient sales process. Today, we’re living during the information revolution. Within so much data, new best practices are a must. Get specific.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Analytics] 5 Key Ingredients of a Positive & Profitable Partner Experience
    Look for a CMM platform that allows partners to personalize syndicated content, pairs socially-relevant content with assets like white papers and videos to enhance partner credibility, and delivers in-depth analytics to measure social media efforts and impacts. Key Ingredient #4: Shared Analytics. Key Ingredient #5: An Open Platform.
  • INFER  |  WEDNESDAY, MAY 18, 2016
    [Analytics] Rapid7 Discusses Shift to Predictive-Driven Sales and Marketing
    provider of security data and analytics solutions, the publicly traded company has experienced major growth in recent years and needed a better way to qualify best-fit prospects. Our friends at Marketing Over Coffee recently interviewed one of our fantastic customers, Allison MacLeod from Rapid7. Customer Stories In the News
  • INFER  |  WEDNESDAY, MAY 18, 2016
    [Analytics] Rapid7 Discusses Shift to Predictive-Driven Sales and Marketing
    provider of security data and analytics solutions, the publicly traded company has experienced major growth in recent years and needed a better way to qualify best-fit prospects. Our friends at Marketing Over Coffee recently interviewed one of our fantastic customers, Allison MacLeod from Rapid7. Customer Stories In the News
  • I-SCOOP  |  WEDNESDAY, MAY 18, 2016
    [Analytics] Do consumers share data because they trust or distrust you?
    Analytics Data in action Digital marketing Research Smart data Annenberg School for Communication data-driven marketing GDPR General Data Protection Regulatio permission marketing tradeoff fallacyConsumers don’t mind sharing their personal data with marketers and businesses in exchange for benefits.
  • PUREB2B  |  WEDNESDAY, MAY 18, 2016
    [Analytics] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    You definitely don’t want to see a sharp drop in your blog’s analytics. In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Be Consistent.
  • BIZIBLE  |  TUESDAY, MAY 17, 2016
    [Analytics] The Data-Driven Marketer's Guide to SiriusDecisions Summit 2016
    Paired with predictive analytics and lead development rep enablement tools, targeted outbound strategies can be more effective than ever. Using Predictive Analytics to Drive Marketing Decision-Making. Predictive analytics can inform decisions surrounding product design, audience selection, prospect scoring and offer strategy.
  • LATTICE  |  TUESDAY, MAY 17, 2016
    [Analytics] Marketing’s Role in the Age of the Customer
    customer insight customer intelligence predictive analyticsOver the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer. In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while.
  • BIZNOLOGY  |  TUESDAY, MAY 17, 2016
    [Analytics] Your team is the best content source for search
    If there’s anyone in your world who can pass the duck test , it’s your employees. There’s nobody else anywhere who looks more like a duck, swims more like a duck, and quacks more like a duck, then your staff. So, don’t duck your staff when your aim is to win at search. Admit it. That’s smart. How about  James Lipton ?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Analytics] 5 Key Steps to Consider When Guest Blogging
    If you’re tracking visits, use Google Analytics to see what type of audience your post has sent to your site. Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Earning quality backlinks.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2016
    [Analytics] Fifty Percent of CMOs Are Hopefully Optimistic About Personalization
    Another not-so-comforting finding from the report is that less than 2 in 10 marketers today are able to personalize across the entire journey, leveraging customer data that is blended with predictive analytics to enable a brand to deliver an ideal path for the customer. Hopefully Optimistic? Wow, such strong language. CMO Corner
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Analytics] The A/B Testing Checklist You'll Want to Bookmark
    For non-HubSpot Enterprise customers, other options include Google Analytics' Experiments , which lets you A/B test up to 10 full versions of a single web page and compare their performance using a random sample of users. 9) Test both variations simultaneously. Inbound Marketing Email Marketing Analytics Content Marketing Daily Canonical
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Analytics] A CMO’s Guide to Conversion Metrics with Google Adwords
    They can’t be tracked as conversion goals with Google Analytics.  At NuSpark, we usually add calls from ad conversions to our Google Analytics reporting. Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode. You can target top and bottom funnel. Top funnel. Bottom funnel.
  • LEANDATA  |  MONDAY, MAY 16, 2016
    [Analytics] Frugality, Ping-Pong Tables and Silicon Valley Startups
    Liang said that’s partly credited to “eating our own dog food” by using LeanData’s analytics products that help make sales and marketing teams more productive. When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. Landlords were demanding steep terms. High rents.
  • HINGE MARKETING  |  MONDAY, MAY 16, 2016
    [Analytics] Expertise as a Differentiation Strategy
    Related Stories Top B2B Website Metrics to Monitor Using Google Analytics Content Marketing to Generate and Qualify Website Leads 3 Steps to Growing Your Business by Reshaping Your Client Base. Have you been competing for work that you are more than qualified to perform, only to be underbid by your competition? Be different. It is a trap!
  • BIZIBLE  |  MONDAY, MAY 16, 2016
    [Analytics] How To Become The Marketing Technology Expert, Core Competencies Of The Marketing Operations Leader [pt. 2 of 4]
    These are the minimum requirements for creating a great customer experience and developing the analytics to sustain marketing’s growth and impact. great example of this is marketing analytics tools where process and advances in knowledge is more important. Welcome back to our series on marketing operations leadership. Conclusion.
  • CHIEFMARTECH  |  MONDAY, MAY 16, 2016
    [Analytics] Whoa: marketing technology budgets are now surpassing advertising
    million was allocated as follows: Marketing and analytics software purchased as a service ( 24.4% ). And collectively, between internal and external providers, 46.5% of the marketing technology budget is spent on services — which is nearly 90% more than what is spent on marketing and analytics software-as-a-service. But I digress.).
  • 6SENSE  |  MONDAY, MAY 16, 2016
    [Analytics] SiriusDecisions Summit: The Art and Science of Predictive Intelligence
    The rigor and analytics that define modern-day marketing have allowed marketers to build the growth engines for their companies, better understand their audience, drive ruthless efficiency and enter the C-suite. Join us at the SiriusDecisions Summit in Nashville for our Lunch & Learn and schedule a time to meet in person! Latest
  • INFER  |  MONDAY, MAY 16, 2016
    [Analytics] The Risks of Blending Customer Signals from Disparate Sources
    When it comes to business-to-business customer analytics, there’s a wide range of signals to choose from – a company’s business model, technology vendors, relevant job postings, public filings, social presence, website activities, marketing engagement, third-party intent data, and other attributes. Originally Posted on Data Informed.
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Analytics] 10 secrets to research the best SEO keywords
    When choosing your keywords, pay close attention to “competitiveness.” In most big data analytics softwares and SEO tools like Moz , there should be an option for checking the competition on a specific keyword. Check the Backend via Analytics. SEO is a puzzle to some. Don’t Fight the Competition. Stick to Your Niche. Has Gone Before.
  • MODERN B2B MARKETING  |  MONDAY, MAY 16, 2016
    [Analytics] Do’s and Don’ts of Working with Technical Teammates
    recently went through the Google Analytics (GA) Digital Analytics Fundamentals online course with the goal of eventually getting certified (still working on that). Author: Janet Dulsky As marketers, we have been forced to become more technically adept as we are on the verge of another major shift. This list isn’t rocket science. 
  • VIDYARD  |  MONDAY, MAY 16, 2016
    [Analytics] Vidyard Hires Proven Sales Leader Darren Suomi To Lead Global Sales
    Online video is experiencing explosive growth, and Vidyard is going to lead the industry into new markets and new possibilities with its continued innovation in video analytics and video intelligence. Suomi previously held global sales leadership roles at Hootsuite and SAP and has worked in technology sales for more than 15 years.
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 14, 2016
    [Analytics] Mi6 Agency’s Top Charts for May 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of May 2nd. How Well Are Marketers Measuring ROI? Also, one needs to define ROI. Sources.
  • CONTENT STANDARD  |  SATURDAY, MAY 14, 2016
    [Analytics] How IoT and Customer Data Will Forever Change Marketers’ Jobs
    But IoT is a different beast that demands smarter analytics tools and educated marketers who understand the way data is collected, the insights it can offer, and also the limits of IoT in any given situation. strong data analytics strategy is critical: As Forbes notes, analytics are important for any marketing strategy.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 13, 2016
    [Analytics] How Big Data Is Revolutionizing Marketing And Sales
    Of the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today. Convergence and the power of data in modern marketingThis installment of the Friday Five — a collection of five curated articles from around the Internet, is all about Data.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Analytics] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? Why is this metric important? Anything over 2.00 Don’t panic.
  • BIZNOLOGY  |  FRIDAY, MAY 13, 2016
    [Analytics] 6 ways to create content that will go viral
    There’s no need to reinvent the wheel when you can utilize your website analytics to find out your most popular posts. There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” Take a look at these 6 ways to create content that your readers will share. Take a look at past content.
  • ION INTERACTIVE  |  THURSDAY, MAY 12, 2016
    [Analytics] ion’s Guide to the 2016 Gartner Digital Marketing Conference
    Some of the top senior executives in the digital marketing world are making their way to San Diego next week to learn more about the latest marketing trends, gain actionable insights and hone in on strategy for the remaining part of the year. Definitely nothing to complain about!
  • SALES ENGINE  |  THURSDAY, MAY 12, 2016
    [Analytics] Why Perfect Branding Isn’t Enough to Connect with Buyers
    Of course, gathering those insights requires technology tools like marketing automation software and website analytics, but if you’re using those tools properly, you can have an unprecedented level of visibility into how prospects are engaging with your brand. With the right analytical tools, you can quantify your ROI.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 12, 2016
    [Analytics] 10 Marketing Automation Tips for Personalisation and Contextualisation
    It uses all five tenets of modern marketing: targeting the right audience, then building engagement as a managed conversation over time, maximizing conversion based on customer comfort, and learning from analytics by swinging in technology that matches your goals. Many people never explore the full potential of marketing automation.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Analytics] 11 of the Best Slack Apps & Integrations to Try
    Get analytics updates for specific metrics on-demand. If you use analytics tools like Google Analytics, New Relic, or Mixpanel, then Statsbot is a great app to add to Slack. Then, whenever you want an analytics update, all you have to do is ask Statsbot for the number and you'll get it instantaneously. Enter Giphy.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Analytics] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    Analytical. Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Getting Students Engaged. The lesson?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Analytics] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    Analytical. Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Getting Students Engaged. The lesson?
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [Analytics] How 3 Insurance Companies Took Content Marketing by Storm
    He did that every day for 100 days. “If you look at the Google Analytics chart, it’s ridiculous,” Hanley said. “In that time period we went from 70 hits a week to over 500 a week. “Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing. We need to be top of mind.” Oscar.
  • SALESFUSION  |  WEDNESDAY, MAY 11, 2016
    [Analytics] Study Finds Marketing Automation Platforms (MAP) Improve Sales and Marketing Alignment
    The company’s platform includes all the features marketers need to create, manage, and analyze marketing tactics and campaigns – including email & nurture marketing, lead scoring & management, website tracking & analytics, landing pages & forms, social media management, and marketing dashboards. It’s All About Leads.
  • KEO MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Analytics] Overcome New Customer Acquisition Challenges with Inbound Marketing
    Inbound marketing leverages search engine optimization, social media, content marketing, analytics and mobile, social and local marketing. Business-to-business (B2B) organizations sometimes struggle when it comes to acquiring new customers. This is called the customer acquisition cost, or CAC. B2B Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2016
    [Analytics] Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)
    As Pointillist’s self-chosen label suggests, its own roots are in customer data analytics, not execution. This post will resume the tour I started in March of journey orchestration engines – our new friend JOE. Their core architectures just aren’t up to it. I’m not saying that JOEs will have no competition. This makes things really quick.
  • CEROS  |  TUESDAY, MAY 10, 2016
    [Analytics] May Release 5.41: Studio Enhancements + Future Features
    Account-Level Integrations: Next release, we’ll be rolling out a account-level integrations module that allows you to apply analytics or marketing automation tracking across all of your untagged Experiences. New Analytics Dashboards: We’ve been doing a TON of research around what data we should be presenting, and how, in our Analytics panel.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Analytics] The Death of Desktop, in 5 Charts
    Earlier this month, comScore, a media analytics company, released  its annual report  on cross-platform media usage. Last year, the five major players of the PC industry—Dell, Microsoft, Lenovo, Intel, and Hewlett-Packard—joined forces on an ad campaign to promote the advantages of desktop computers. It was nothing short of  cringe-worthy.
  • CHIEFMARTECH  |  TUESDAY, MAY 10, 2016
    [Analytics] Keeping marketing technology integration in perspective
    On the contrary, technology may help overcome some of the other barriers on this list — inadequate analytics, inadequate data quality, inability to measure ROI. I acknowledge: finding, learning about, and integrating new marketing technologies is a challenge for marketers today. It’s fifth. And a good ways below the top challenge.
  • FATHOM  |  TUESDAY, MAY 10, 2016
    [Analytics] Doing More with Less: Conversion Rate Optimization Technology
    Google Analytics. Of course, getting started with these tools is the first of many steps you’ll want to take to increase positive ROI through CRO.  By integrating CRO efforts with both analytics platforms and your CRM system keeping your sights on success is simple. What is CRO? Why Start Implementing CRO? Heat Mapping. Unbounce.
<< 1 2 3 ... 59 60 >>