• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Analytics] Improving ROI with Marketing Optimization
    talk about optimization, we’re talking about an analytical and mathematical function – a. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Analytics] Start engaging from the first click in the Customer Journey
    VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. portal for digital and ecommerce marketers, and UK-based Lynchpin, a web analytics consultancy, three main. All Rights Reserved. interpretations thereof. 12 About GX Software.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Analytics] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Analytics can probe right down to the. analytics to help prioritize leads who are spending more time with your content. And advanced analytics. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Analytics] Closing the Loop on Social Leads
    Make sure your marketing analytics tool includes information about new leads generated from social. note on analytics: Using social analytics tools is particularly important for gathering lead generation. Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social. business.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Analytics] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Analytics] The Definitive Guide to Marketing Metrics and Marketing Analytics
    Shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Analytics] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Analytics] A Guide to Pinterest's New Business Accounts
    Recently, Pinterest released free analytics for business accounts. Why is this important
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Analytics] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Analytics] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Analytics] 'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year
    Anaplan is a cloud-based analytics solution for sales, finance, and operations organizations, and their internal Anaplan Cares initiative allows employees the chance to give back throughout the year by volunteering their time, promoting causes they value, and providing their technology for discounted rates to non-profits. The list goes on.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Analytics] 7 Ways to Get Non-Marketing Employees to Blog
    At Strategic, we’ve been using a combination of the methods above including; providing context as to the importance of content production and the benefits it brings to the business; helping team members visualize how efforts impact on lead gen, almost turning it into a competition, and regularly assessing the analytics on post traffic performance.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Analytics] Guest Blog: The Key to Improving Relationships with Customers Is Listening
    'The following guest post was authored by Melissa Ridgley, Marketing Coordinator at Survey Analytics. Survey Analytics is an enterprise research platform that gives companies the ability to listen, improve, grow, and collect feedback from a multichannel world. So when we came across Ifbyphone, partnering with them was a no-brainer.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Analytics] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    The way you can pique the interest of a B2B prospect is through analytical and research driven content. 'If you’re an ecommerce business owner and the only conversion opportunities on your site are to purchase, “contact us,” or subscribe to an email list or blog, you’re leaving money on the table – plain and simple. The short answer is no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Analytics] The key to social media success rests with HR?
    Implementing a sophisticated technology like social analytics is the easy part. Command centers Community managers Real-time reputation management and crisis response Digital analytics Instant customer service Online advertising optimization Content marketing … none of this was even on the table 10 years ago. Organizational design.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics] 3 Online Marketing Trends To Take Advantage Of
    Data Insights in Online Marketing - Spending on marketing analytics is expected to increase 60% by 2015 according to Gartner. If you’re not aware of these essential analytics you’re likely missing a huge portion of your target audience hence losing a huge customer base. His passion is advertisement and social engineering.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
    Ifbyphone’s new Winter 2014 Release provides the 360-degree call analytics and automation technology to help you do it. New call analytics dashboards provide a snapshot of how your campaigns are performing in a way that is simple to understand. blog Call Routing Call Tracking Integrations News
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics] 10 Things Epic Copywriters Do
    Content Marketing Institute recommends developing your abilities in analytics, planning, project management, and presentation. For this reason, your copywriting skill set should include knowledge of inbound and traditional marketing principles, analytics, and mapping strategy to business. 'Image source. Investigative Research.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    Marketers who listen to their customers through engagement analytics , for example, average a 14.6% 'Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above. Pretty much, everyone in marketing is doing content these days… or are they? For buyers, true content has substance.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, DECEMBER 16, 2014
    [Analytics] Top 12 Industrial Marketing Posts of 2014
    ve culled the list down to 12 based on the data from my Google Analytics. 'It’s time to look back at the most read industrial marketing posts that I published in 2014. These industrial marketing posts are listed in the order of published dates –oldest to the newest. 1: What’s Hot and What’s Not in [.] This is only a content summary.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Analytics] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    Second, the ways big data and advanced analytics are helping to better target customers, personalize offers, measure how well they’re doing and adapt accordingly. EIU : That’s where the data and analytics come in. That brings up also the fact that even the most sophisticated analytics are still backward-looking.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Analytics] 23 Outstanding Social Media Marketing Guides
    ” 7 Multi-Platform Social Media Analytics Tools by RazorSocial. ** 5 STARS. Ian Cleary reviews seven “very useful social media analytics tools.” Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors,  expectations will inevitably increase. Social Media Marketing Guides.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Analytics] 6 Personal best practices for content creation success
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms. In 2012, Tom even recorded a solo album of Swamp Blues Favorites.**. Ready?
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Analytics] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    got very good at taking screenshots of our email campaigns, downloading analytics, and exporting/importing all of our lists. 'Over the last eight years, lots of things have changed in HubSpot''s marketing. When I first joined, we had two marketers; now, we have seventy. And our monthly lead numbers? They used to hover around a few hundred.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Analytics] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    Best Digital Marketing Ecosystem (formerly Integration Innovation) - Have you taken advantage of digital marketing integration to enhance processes or improve analytics? 'It’s about that time again, to strut your marketing stuff and vie for a Markie Award! We are honoring excellence in modern marketing across 20 categories. Go for it!
  • BLOG MY CALLS  |  MONDAY, DECEMBER 15, 2014
    [Analytics] Top Tools to Help Your Business stay on top of Twitter
    You can also get useful analytics for each Twitter message that is sent out through your Buffer account. 'Whether your twitter presence is limp and static, or broadening on a daily basis, the right tools can help you both manage and nurture the influence of this social beast. Bit.ly – In addition to being a URL shortening service, Bit.ly
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Analytics] The Life of a Content Asset: Tracking Real ROI
    For this measurement, I ran a report in Marketo’s Revenue Cycle Analytics to determine multi-touch pipeline and multi-touch revenue. 'Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  Downloads. Not too shabby!
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Analytics] Internet video killed the TV star. The rise of YouTube for B2B advertising
    '“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars. to his 2.4m).
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Analytics] Hiring a Marketer: What Skill Set Should You Look For?
    Data/metrics :  Understanding essential marketing analytics and the meaning of basic terms provides a foundation for adapting marketing strategy in real time, and helps prove how marketing contributes to the bottom line. 'If your company has grown to the point where you’re hiring a marketer for the first time, congratulations! Product.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Analytics] Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
    But in reality, a portion of those impressions and clicks you''re seeing in your analytics may not be human at all: They could be bots, i.e. computer programs that mimic real users to defraud advertisers. 'How much money do you think you''re wasting on paid advertising? new study from ANA , in which online ad purchases by 36 major U.S.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Analytics] Tuning into Valuable Marketing Data with Conversation Analytics
    However, none of these words were being analyzed until Conversation Analytics was launched. What is Conversation Analytics? This is where conversation analytics comes into the picture. Conversation analytics analyzes call content by using sophisticated speech recognition technology along with thousands of exclusive algorithms.
  • CRIMSON MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Analytics] Predictive Marketing Analytics Drive Advertising Results
    Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working. Indeed, the analytics themselves will identify the smart choices.” The post Predictive Marketing Analytics Drive Advertising Results appeared first on.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Analytics] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
    If you don''t have timing restrictions on when to send the winning email to the rest of the list, head over to your analytics. 'Do you remember your first A/B test on email? Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college stats for my job. Ta-da! And so on.).
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Analytics] Ifbyphone’s Own Analysis of Search Marketing Leads Captured by Web Forms vs. Inbound Calls
    'Attribution is the heart and soul of marketing analytics. Being able to determine which leads, opportunities, and revenue come from your marketing efforts is crucial. For many marketers, web forms are the primary way to capture online leads. But what if that lead doesn’t want to take the time to fill out a form? What happens to them?
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Analytics] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    Josh Howard: Big Data, analytics and business intelligence aren’t topics generally associated with emotion, but Josh has a knack for turning that assumption on its head. Writing posts like Analytical Evangelists – Converting the Masses to the Religion of BI , Josh enriches his insights with excited and energetic perspectives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Analytics] Hard lessons agency customers need to learn about social media marketing
    Fortunately many platforms have analytics built into the back end to help with this. Get yourself familiar with Google Analytics, Facebook Insights/Power Editor/Ad Manager, Twitter Analytics and others. 'By Leah Schultz, {grow} Community Member. So I did that. The experience was like getting a root canal every day. It’s free.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Analytics] A Visual Guide to Creating the Perfect LinkedIn Company Page
    Page analytics. 'Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool. Logo and banner images. Careers page. Showcase pages. Featured groups.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics] 18 Unexpected Formulas to Increase Website Conversions
    So if you haven''t got Google Analytics or some analytics software on your site, go ahead and add it even if you''re not going to be looking at it right now because what it does is it stores a history of the way people use your website, and you can go back to that and ask people questions over time as you become more and more conversion oriented.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. 'Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste! Here are 30 ideas for spending leftover funds in your marketing budget. Estimated cost: $150.
  • FATHOM  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics] The 9 Biggest Misconceptions About Video Production
    Unfortunately view counts, engagement numbers and other analytics won’t transfer the way marketers think they should. 'Today, everyone has a smartphone. The video quality on these devices is stunning, and it grows every day. The The ability to quickly shoot, edit, and post a video is all possible on most modern smartphones. One and Done.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics] Top 3 Marketing Metrics You Should Measure In Google Analytics [White Paper]
    'When it comes to website metrics, there are few better free tools at a marketer’s disposal than Google Analytics (GA). Covered within the asset entitled, Top 3 Marketing Metrics You Should Track in Google Analytics , are some of the most useful views in Google Analytics, and where to find each of them.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics] The 19 Best Content Marketing Blogs From 2014
    How To Use Google Analytics Behavior Reports to Optimize Your Content  – by Kristi Hines on Social Media Examiner. Here Kristi provides a basic overview for the most important ways to use Google Analytics. 'Yep that’s right! It’s roundup time. These are in no particular order, grouped by publisher. Email subject line?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics] Three Tips for Improving Twitter Ad Campaigns
    Now flip over to Google Analytics, or whatever site analytics solution you use, and compare desktop and mobile engagement numbers in Twitter to desktop and mobile traffic numbers from your Twitter ads. 'By Eric Wittlake, {grow} Contributing Columnist You could say I’ve become mildly addicted to Twitter ads recently. Now what?
  • ANNUITAS  |  TUESDAY, DECEMBER 9, 2014
    [Analytics] What Will It Take for Marketing Enablement?
    Make metrics matter with a live class or online course on marketing analytics that tie into your KPIs. 'As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. However, these are often things I seek out on my own. Where’s the marketing enablement kit for marketers? Additionally, only 7.5%
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Analytics] Top Trends in A/E/C Marketing for 2015
    One component is close monitoring of marketing performance data, including web analytics, email analytics, and social analytics. By leveraging marketing analytics, your firm will be able to measure the effectiveness of each marketing channel. So what do these A/E/C firms need to know about marketing in 2015?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Analytics] The Next Era of Marketing: Hear from Seth Godin
    And all of them are generating big data, enabling predictive analytics, feeding into marketing automation with a lot of personalization. 'Author: Sanjay Dholakia Welcome back… and for those that are new — welcome! What follows is a great dialogue we had with Seth Godin. He was hired by Yahoo! There were a few key takeaways for me: 1.
  • LEADERSHIP  |  TUESDAY, DECEMBER 9, 2014
    [Analytics] 3 Attributes of the Modern CMO
    Having access to analytical data is all very well, but what you do with the data, how you apply those insights to your marketing, what changes you implement based on findings to help more customers and improve their experiences overall with your brand—that’s the most important part of having access to data. would say, a LOT!
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 9, 2014
    [Analytics] How Cookies & Website Tracking Tags Can Help Grow Your Biz
    Google Analytics – The most important tool for not only tracking tags, but your general website traffic as well. Resources SEO/SEM Small Business Marketing ad pixels ad tags advertising analytics Online Advertising This is done with the help of tracking pixels, tags and cookies. What is a pixel? What is a cookie? Tools to help.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Analytics] Which Marketing Software Applications Matter to B2B Marketers?
    Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. Email marketing came in fourth (after CRM, business intelligence, and web analytics). ” he says.
  • BLOG MY CALLS  |  FRIDAY, DECEMBER 5, 2014
    [Analytics] Why Conversation Analytics has got Just what Call Tracking Needs [172 Words]
    The advantages of using call tracking with your marketing campaigns sound great, and they are, but they fall short without conversation analytics. By incorporating conversation analytics into the process you will be able to: Determine the quality of the leads you are receiving. Increasing conversion rates by optimizing landing pages.
  • LEADERSHIP  |  FRIDAY, DECEMBER 5, 2014
    [Analytics] Interesting Infographics: The Science of Building Buyer Personas
    Analytics. 'I am sure most of you will agree that creating a buyer persona is crucial to any successful B2B lead generation and marketing campaign. However, However, in case you need more persuasive proof of the power of targeting, read this infographic created by Single Grain. Traditional Demographic Marketing. Case Study:  SkyTap.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Analytics] How to Create Exciting Content for a Boring Industry
    But FICO’s primary audience is made up of businesses, and the website discusses topics such as predictive analytics and decision management. 'As I interview new candidates for content marketing positions on my team, there is one question I feel necessary to ask: “How will you handle writing for B2B accounts?” Agreed! Case in point?
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Analytics] 4 Reasons Why You’re Losing Advertising Dollars
    Financial, circulation, email marketing, web analytics, and ad sales, etc. 'Everywhere you turn another new publication shows up online. The barrier to entry for anyone to publish anything is just about nonexistent. Lots of folks succumb to the lure of making money with high search engine rankings, and AdSense, AdWords and other ad networks.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Analytics] Architecture Marketing: 5 Tools to Measure Success
    Website analytics You can learn a lot by understanding how visitors interact with your architecture firm’s website through analytics. Google Analytics is an incredibly powerful tool that your firm can leverage with appropriate training and setup. Which paths most effectively promote a conversion to a lead (contact us)?
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 4, 2014
    [Analytics] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
    The Good Elements of Collecting Customer Data: Customer Segmentation – customer analytics research shows 70% of companies capturing customer data across multiple channels segment this data by different criteria, versus only 53% of All Others. Customer Engagement Analytics: How to Use Data to Create (And Keep) Happy Customers, May 2014.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Analytics] Top 5 Tools for Enterprise Marketing Teams
    Integrations with AdWords, Google Analytics, Facebook, Twitter, LinkedIn, and other platforms help you aggregate marketing metrics from all channels in one platform, with recommendations on where to make improvements (gaps in content, missing anchor text, missing page titles, best time of day to post blogs/social updates.). General
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 4, 2014
    [Analytics] The 5 hottest marketing jobs in a digital age
    Big Data and Analytics careers Communty-building Content Marketing corporate communications Organizational Development hottest marketing jobs jobs in marketing marketing careers 'How can we expect marketing jobs to be impacted by technology over the next few years? think we can see a glimpse of the future with Google. Alternative media.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Analytics] We Completely Redesigned the HubSpot Blog. Here's Why.
    So we took a closer look at our analytics. 'If you''re a regular reader of HubSpot''s Blog, you''ve probably noticed things are looking a little bit different today. It''s not just you. Last night, we gave the HubSpot Blog a pretty drastic makeover. little over a year ago, we redesigned the blog''s homepage. This is how it looked. Voila!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] The Science of Building Better Buyer Personas [Infographic]
    It''s a science -- one that involves research, analytics, even surveys of your existing customer base. 'Creating buyer personas is an important part of a successful inbound strategy. And better content helps attract website visitors who may well turn into customers one day. Inbound Marketing Buyer Personas Daily
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    They started to incorporate data mining and marketing analytics into their strategies, using sophisticated tools to gather and make sense of all of this valuable marketing intelligence, and to then use it to make smarter, more focused marketing decisions. 'Here’s a tip: When it comes to marketing your business, leave your “gut” out of it.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] How to Find the Best Keywords for Optimizing Your Website Content
    6) Google Analytics. While most of the keyword data found in the organic section of Google Analytics is labeled as (not provided), there is a section under “Acquisition” that contains 3 months worth of good data. 'Keyword research has become harder and harder as Google continues to hide more information from webmasters.
  • FATHOM  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] Consumer Brand Manufacturing Spotlight: Holiday Homestretch Email
    With analytics, determine which campaigns are worth keeping and organize an email calendar for a broad view of all campaigns in one place. 'Chad White, the lead research analyst at Salesforce Marketing Cloud, wrote a nice holiday planning checklist for email marketers in Internet Retailer on Monday. highly recommend creating one.
  • VIDYARD  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform
    In a recent survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs. About Vidyard. About Act-On Software. Media Contacts: Tyler Lessard.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] A Beacon for the Future of Mobile Marketing
    Related Stories How to Gain Insight on Conversion Metrics that Matter with Salesforce Campaigns As Mobile Conversions Continue to Climb, Ensure You’re on Track to Optimize the Right Channels and Devices Top 8 Reasons You Need to Include Call Analytics in Your Reporting. Wait, So We’re Not Talking About a Lighthouse Beacon?
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] Armageddon for Isolated Marketing: Why Organizations Can’t Go It Alone
    Whether we’re evaluating (or being evaluated by) potential employers via social media , checking email on mobile devices, weighing consumer reviews, driving decisions with data and analytics , or just stepping out for coffee with our peers, we’re almost always connected to other people, products, or technologies. Muaha!
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] Black Friday and Cyber Monday Are Over. Now What?
    Given the amount of data and analytics out there today; given the ability to use marketing software, like Marketo’s Engagement Marketing Platform , to put that data to use — I have to wonder if some of that $800 million might be better spent not only on acquisition but in the follow up too. 'Author: Mike Moeller I am depressed. 
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] How to Track Content ROI: A Step-by-Step Guide
    Using your website''s analytics, you’re able to determine how many people go from your blog post to your sales page and wind up completing purchases. Content Creation Analytics 'There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. TeamWeek.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Analytics] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    Instead of using only case studies and whitepapers to deliver in-depth, analytical content, the company effectively uses Infographics. 'As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. Let’s look at one example of this. Now that’s ROI! Open the gates.
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Analytics] The Ultimate 2015 SEO Redesign Checklist
    For more detail around each point, please see below: Install Google Analytics : Google Analytics is ranked as the most-used analytics tools, according to w3techs.com, with 49.9% Set-up goals within GA: Every digital marketer focused on driving true business impact knows the importance of setting up goals in Google Analytics.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 2, 2014
    [Analytics] Why Emotion Matters in B2B Marketing
    Behavioral analytics can help add context, Albee says, "but personas will help infuse meaning into your marketing." 'Editor's Note: Today's post comes courtesy of Chuck Green , a marketing and business writer for the past 30 years. "A trigger causes people to pay attention and remember. It's a lot of hand holding."
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Analytics] Content Marketing Is A Strategic Solution To A Strategic Problem
    The answer to the question needs to be driven through lots of analytical research. Look at your own web analytics and check and see how you rank for the key terms. 'One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Or worse, they are campaigns. Branding?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 2, 2014
    [Analytics] What’s next for digital marketing?
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms. 'New from The Marketing Companion! Just $12.99. We have plenty of those.
  • VIDYARD  |  TUESDAY, DECEMBER 2, 2014
    [Analytics] How to Use Video to Drive, Engage, and Qualify Leads
    Plus, your video analytics can help you see which videos are performing better than others. 'Video is much more than just a content medium for delivering your message. As marketing technology begins to catch up with marketing creativity, video is quickly rising to the top of many marketers’ toolkits. Is there anything video can’t do?
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 1, 2014
    [Analytics] What Do Bounce Rate And Exit Rate Really Tell You About Your Website?
    'Even though bounce rate and exit rate are two of the main metrics featured in Google Analytics, many users still are not sure what they actually mean or how to interpret the data. have to admit; I was one of these people until I recently started digging into these metrics. also didn’t pay attention to the exit rates of web pages as well.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 1, 2014
    [Analytics] Want More Leads But Don’t Have A Blog? Here’s How to Get Started
    After 10 weeks, look at your analytics to see which ones got the most traffic, comments and shares on social media. 'Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don''t blog? Here''s how to get started. Content is the fuel that drives successful marketing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Analytics] Marketing Automation: Lessons from 4 case studies
    From there, Crain’s implemented lead scoring, and even utilized analytics coming from marketing automation to influence the ongoing marketing strategy. 'Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Scalability. Integration with the new CRM system. Results? Conversion rate of 2.6%
  • LEADERSHIP  |  FRIDAY, NOVEMBER 28, 2014
    [Analytics] Interesting Infographics: The ABC’s of Landing Pages That Work
    A – Analytics. 'Landing pages are crucial to any online B2B lead generation campaign. Improving the conversion rate of a landing page by even a few percentage points can make a difference in overall sales (assuming you are driving qualified traffic to that page). of landing pages that work. Are you ready for 26 pointers? D- Design.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Analytics] Analytics and Sleuthing Tools for reddit
    Between Google Analytics, Moz tools, Ahrefs, Facebook, StumbleUpon, reddit, and Twitter advertisement tracking, I get my fill. Jesse Aaron | Twitter | Google+ | Analytics and Sleuthing Tools for reddit by Jesse Aaron - Maximize Social Business. 'A lot of my friends in the marketing world are, like me, pretty big data nerds. Reddit
  • VIDYARD  |  FRIDAY, NOVEMBER 28, 2014
    [Analytics] Oracle, Deltek, (and Vidyard!) Share How They’ve Used Video Analytics in Real Campaigns
    Oracle, Deltek, and even ourselves (yes us … we may have a little thing going with video data ) all know that there’s a lot to be learned from video analytics that can guide future marketing decisions. Deltek Realizes the Value of Video Analytics in Shortening Sales Cycles. So … use that data! Aight? Campaign Overview. Notable Results.
  • SYNECORE  |  THURSDAY, NOVEMBER 27, 2014
    [Analytics] A Thanksgiving Prayer for Digital Marketers
    Big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. 'As we enter another Thanksgiving holiday, we digital marketers have a lot to be thankful for. This presents a challenge for both marketing employers and educators.”. GobbleGobble.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 26, 2014
    [Analytics] Why Everything You Thought You Knew About Bounce Rate Is Wrong
    'As someone who spends a good deal of time decoding website data in Google Analytics with clients, I also tend to spend a lot of time researching and looking into specific questions I receive. Shocked, I dug more into these metrics, and I realized that there are many common misconceptions surrounding them. B2B Web Strategy SEO
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Analytics] How to Gain Insight on Conversion Metrics that Matter with Salesforce Campaigns
    'With so many different analytics platforms being used by marketers, it’s hard to get a complete picture of your marketing results. For example, Google AdWords gives you analytics on click conversions, but it can’t tell you if that person converted to an opportunity and later turned into a paying customer. What about events as a whole?
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 26, 2014
    [Analytics] The Power of the Pivot: Get Started with Excel Pivot Tables
    Marketing Life Reports & Analytics 'If you rely on spreadsheets to manage any aspect of your business, pivot tables will make your life a lot easier. Pivot tables are among the most powerful features of Microsoft Excel, yet many people are either unaware of them or intimidated by them. What is a pivot table? Time savings and efficiency.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 25, 2014
    [Analytics] Sharing Our Favorite Campaign Planning Resources
    It does this by synchronizing your strategy, processes, content, technology and analytics so that your company delivers the right message at the right time to the right person at every stage of the buying process. 'It’s that time of the year. This year we’ve been sharing our planning process for 2015. And the last piece for today. 
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 25, 2014
    [Analytics] 3 Social Selling Templates for LinkedIn and Twitter Messaging
    Hi Dan, I was reading through your most recent posts about security breaches, and I realized that we have a report regarding security analytics that might interest you and provide some interesting statistics for your next post. Unfortunately, that presence isn’t always positive. The result? It’s a common occurrence. The Introduction Template.
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 24, 2014
    [Analytics] 5 Free Social Media Tools We Are Thankful For
    The tool allows us to create trackable URL’s that record in the campaigns section of Google Analytics. Google Analytics - How could we write a post of all the things we are thankful for without mentioning the king of digital marketing tools, GA? 'It’s the time of year again to give thanks. Bitly – Most everyone has heard of Bitly.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Analytics] As Mobile Conversions Continue to Climb, Ensure You’re on Track to Optimize the Right Channels and Devices
    Related Stories Top 8 Reasons You Need to Include Call Analytics in Your Reporting Optimize Your Email Performance with A/B Testing It May be Getting Cold Outside, but You Can’t Let Your Leads Go Cold. 'Looks like it’s time to get some new hiking boots because mobile is climbing yet again! money for your business. Call Tracking
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 24, 2014
    [Analytics] Big data and small business: The future of marketing?
    You can see how we started creating a sustainable, competitive strategy based on analytics and insight instead of simply cutting the price. You can see how we started creating a sustainable, competitive strategy based on analytics and insight instead of simply cutting the price. ME: Well what are your points of differentiation?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Analytics] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    Mongo is also fast and scalable and good for analytical processing in general. 'I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. Sailthru is a good example. Perhaps I shouldn''t complain. data store.
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Analytics] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Being one of the 62% of e-commerce stores that adopted Google’s new ‘Universal Analytics’ between January and July 2014. Using new Universal Analytics features to learn more about the customer journey: ‘Enhanced E-commerce,’ ‘Dimension Widening,’ ‘Measurement Protocol’ and ‘User ID.’. Elimination or minimization of channel conflict.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Analytics] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    'If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. ” What the author means is that still, in this day of big data and analytics, too many agencies are still just doing a dog and pony show when it comes to talking about results. Some Rights Reserved.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 21, 2014
    [Analytics] Top 8 Reasons You Need to Include Call Analytics in Your Reporting
    By adding call data to your arsenal of analytics you have the ability to truly optimize the sources that provide the highest-value leads. If you’re still not convinced, here are the top 8 reasons to include call analytics in your reporting: 1. When this happens, only call analytics can tell you which webpage they called from.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 21, 2014
    [Analytics] Digital marketing shifts coming out of AdTech 2014
    The data and analytics gap CMOs investing primarily in a content marketing to drive their overall paid, owned and earned digital efforts were shocked to learn about the importance of data in the overall content creation process. The data and analytics gap. How do you envision these shifts will impact your business? Content confusion.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] 4 Attributes of Your Next Content Marketing Superstar
    Starting with workflow through to publishing, promotion and finally, analytics. 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. IDC, Kenan Systems, Prospero (mZinga) and Millipore). improving SEO and customer service. ?building
  • ENGAGE  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] What Is Content Strategy, Really?
    Here at McMurry/TMG, I’m lucky to lead a small, incredibly smart team of planners, strategists and analytics professionals. 'Not long ago, we received a call from a very nice communications manager at a Fortune 500 company. She needed help with content strategy. Got it. Except, not really. Let me explain. We love to hear problems like….
  • SALES INTELLIGENCE VIEW  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] Everyday Data
    CRM Intelligence customer intelligence Data Marketing Intelligence Sales Data Sales Intelligence b2b sales analytics Business Data enterprise selling tools sales analytics sales big data sales insights Selling Tools 'Note: Today’s guest post is another in a series provide […].
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] 7 Questions to Ask Before Creating a Video Campaign
    Google Analytics or platforms like KISS Metrics will work great for your website, but you will also want access to specific video analytics. 'Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone!
  • ANNUITAS  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] Why Don’t We Market To Our Customers?
    Lack of Analytics. However, even organizations that do have control over their data often lack the analytics necessary to determine the best approach to sell effectively to their customers.  This can be remedied however, given the numerous tools that are available to help with analytics for marketers today.
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