• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • OPENTOPIC  |  MONDAY, FEBRUARY 20, 2017
    [Analytics] IBM Connect 2017
    At IBM Connect, you will gain the insights you need to capitalize on the disruptive effects of cloud, cognitive and analytics that are. Read the original article: govevents.com – IBM Connect, the leading workplace technology conference, is moving to San Francisco, the center of the tech world. Brands & Marketers
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Analytics] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.” By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more. ” Ha! 3) Wearable tech. ” No.
  • PUREB2B  |  SUNDAY, FEBRUARY 19, 2017
    [Analytics] How Personalization Affects Lead Nurturing
    This involves setting up appropriate data collection and analytics systems to gather insights for use in your nurturing campaigns. The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. People now expect a level of relevance that goes beyond general interests and target market fit.
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Analytics] Seven Best Practices for Building and Growing a Subscriber List
    Review your email analytics then clean up your current lists. Our first priority was to review their email analytics. Building subscriber lists is an essential part of email marketing, but it can be a daunting undertaking. Additionally, there are strict rules and regulations about how subscriber lists are built. Yes, a party. Ready!’
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2017
    [Analytics] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. Analytics include dashboards, attribution reports, and funnel analyses that track customers through a purchase process.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Analytics] Survey: B2B Marketers to Invest More of Their Budget in Branding Initiatives
    This was followed by a lack of internal skills and training (39 percent), lack of an effective strategy (36 percent), and inadequate analytics (29 percent). As B2B marketers realize the importance of their organization’s brand, they are investing more of their budget in branding initiatives. Within the next five years, 81.3
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Analytics] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Reporting, Analytics & ROI : VPs should be more than a place to keep all of your videos. Since teams have different goals and needs, what should marketing and sales teams (who are both focused on pipeline and closing deals) look for when choosing the right video platform for them? Outline Your Needs First. 12 Key Evaluation Criteria.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 16, 2017
    [Analytics] Machine Learning Is Making SEO Marketing More Human
    We dedicate time in our days to reading up on the next Google algorithm shift, diving deep into our analytics to see if we are still ranking for certain search terms. You can’t ignore the parallels between our reality and the realities of so many novels that were written decades ago. abound. Every day, it’s doing something new.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Analytics] The 17 Best Project Management Tools
    Effective digital marketing is a team sport. It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Such coordination can be challenging even when all team members work in the same office. Google Review Count:  317. Right now. Siasat.
  • PUREB2B  |  WEDNESDAY, FEBRUARY 15, 2017
    [Analytics] Lead Nurturing’s Biggest Challenges
    You can use a simple Excel file for tracking or a full-fledged analytics software program for monitoring results in detail. Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. Challenges of Lead Nurturing in Marketing Campaigns. But, don’t overdo it.
  • 3D2B  |  TUESDAY, FEBRUARY 14, 2017
    [Analytics] Scaling Inside Sales for New Product Introductions or Market Expansion
    Account based marketing relies on technology for predictive analytics, contact data, targeted advertising and website personalization. Given that leaders are juggling multiple priorities, it’s not surprising that they sometimes fall flat when attempting to scale inside sales to meet expansion goals. As a result, you capture a lead.
  • BIZIBLE  |  TUESDAY, FEBRUARY 14, 2017
    [Analytics] How to Evaluate Demand Opportunities in 5 Steps
    Alternatively, channel or web analytics can tell you a click to form fill conversion rate (which may be close enough if you have a short marketing funnel). Even better, if you have predictive analytics, use your predicted lead-to-opp conversion rate for an even more accurate understanding of how leads move down the funnel. CPC-to-CPL.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Analytics] 30% of Content Marketers Are Motivated by Ranking Higher in Search
    Social media metrics (65 percent) and website analytics (63 percent) were the most used by businesses for content marketing. Clutch’s recent research , “The Complete Guide to Content Marketing for SEO,” highlights best practices for B2B and B2C companies when publishing content for SEO purposes.
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Analytics] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    Companies need to start thinking the same way about AI, and little by little add predictive and prescriptive analytics into workflows to increase the quality and productivity of everyday work. Techseen: As per my understanding, in simple terms, predictive analytics look at historical data to predict the future. What’s your take?
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 14, 2017
    [Analytics] Going Global? A Video Marketing Strategy Is Your Key to Success
    While analytics solutions like Google Analytics (GA) provide strong, basic data that can track conversions and microconversions driven by your video content, you will need to do the work of creating channels that GA can track to get a better sense of your video engagement efforts. Video’s Global Growth. Tracking Your Success.
  • HG DATA  |  TUESDAY, FEBRUARY 14, 2017
    [Analytics] Marketing’s Evolving Accountability and The Future of Content Analytics
    How will technology play a role in the future of content analytics? The post Marketing’s Evolving Accountability and The Future of Content Analytics appeared first on HG Data. Marketing has evolved into a profession significantly more complex and far-reaching than what it was in its early days. Read on for the rest of our conversation.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Analytics] Be Mine: A Brief History of Valentine's Day Marketing
    NetBase, a social media analytics platform, releases a Valentine’s Day Sentiment Analysis , measuring how people engage with and discuss the holiday on social media. When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. Ancient Rome.
  • PUREB2B  |  MONDAY, FEBRUARY 13, 2017
    [Analytics] The Secret to Crafting an Awesome Sales Pitch
    The report found that sales companies are focusing on analytics, mobile platforms, customer interaction, team selling, and technology adoption. The glory days of blind pitching are over—paving the way for a new way of doing things in sales and marketing departments everywhere. The Nature of the Sales Interaction Matters. Things to Takeaway.
  • BIZIBLE  |  MONDAY, FEBRUARY 13, 2017
    [Analytics] B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics
    How do we gather, analyze and implement improvements based on B2B analytics in marketing? In this post we describe ways we use our multi-touch attribution product to manage performance, gather B2B analytics, and improve the customer journey. Building B2B Revenue Analytics With Attribution. Marketing AnalyticsConclusion.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 13, 2017
    [Analytics] The most memorable martech resume I’ve seen
    Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Here it is ( click for the full-scale PDF ): I’ve seen thousands of resumes for marketers, marketing technologists, and marketing analytics leaders.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Analytics] The 29 Best Social Media Monitoring Tools
    Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics). ” — RazorSocial (Analytics). 10) Attentio.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Analytics] THE HACKIES: How to use your unique dataset to create valuable content
    Simply Measured, a social measurement and analytics company, offers really rich data about social media performance. This article is a guest post by Jordan Con of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? We can teach prospects how to get better at their jobs with educational content.
  • OPENTOPIC  |  SATURDAY, FEBRUARY 11, 2017
    [Analytics] Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management
    couple of years ago, predictive analytics was all the rage. Each year, the marketing community confronts a few dominant themes. However, if you were to. The post Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management appeared first on Opentopic. Brands & Marketers
  • JUNTA 42  |  SATURDAY, FEBRUARY 11, 2017
    [Analytics] This Week in Content Marketing: Could Snapchat Be the Next Myspace?
    Is Instagram Stories snapping up Snapchat’s share of the market? (21:31): TechCrunch reports that analytics providers, social media celebrities, and talent managers have observed a noticeable decline in Snapchat Stories usage since Instagram launched a virtually identical service in August of 2016. This week’s show. Image source.
  • KAPOST  |  FRIDAY, FEBRUARY 10, 2017
    [Analytics] How to Write Marketing Content More Efficiently
    By using analytics and technology that simplifies how customers interact with the brand online, and with the help of a clear and consistent process that’s shared organization-wide, this moving target can be slowed down. At the same time, a simple, consistent format for content development can really help with productivity. It’s a win-win!
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 10, 2017
    [Analytics] A Marketing Analytics Checklist for 2017
    Whether you set the bar high last year, made some lofty promises during your end-of-year review, or received an executive mandate from leadership, you have big goals set that make your marketing analytics want to cry. To simplify your marketing analytics, it’s best to start by envisioning the end goal of your efforts.
  • OPENTOPIC  |  THURSDAY, FEBRUARY 9, 2017
    [Analytics] Introducing the 2017 IBM Champions for Cloud! (IBM Champion Program News and Views)
    Look for announcements for IBM Champions for Analytics and. After reviewing and evaluating the contributions of our applicants, IBM is happy to announce the 2017 We have a total of 124 Champions for Cloud, with 53 new Champions, and 71 returning Champions (including the new IBM Champions for Cloud named in summer 2016).
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Analytics] Return on Marketing Investment: A Professional Services Primer
    Common ones include overall traffic, most visited pages, most visited landing pages, time on site, bounce rate and conversions (if you are using Google Analytics, you will need to set them up). Professional services marketing used to be a giant black hole — a lot of money got sucked in and no light ever escaped. From Dark Art to Science.
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Analytics] Leveraging Unique Data For Powerful Content Marketing
    Simply Measured, a social measurement and analytics company, offers really rich data about social media performance. As a content marketer, I’m always trying to deepen my understanding of our audience. What information are they looking for and how can I provide something that’s valuable? To figure this out, we look at the data.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 9, 2017
    [Analytics] 4 Steps to Standardize Your Data and Get Better Insights
    This common format enables “collaborative research, large-scale analytics, and sharing of sophisticated tools and methodologies” ( OHDSI ). The line between a lot of data and too much data is razor-thin. All marketers and salespeople want the former, but achieving the latter is all too easy if we don’t use data standards.
  • OPENTOPIC  |  THURSDAY, FEBRUARY 9, 2017
    [Analytics] Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management
    couple of years ago, predictive analytics was all the rage. Each year, the marketing community confronts a few dominant themes. However, if you were to. The post Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management appeared first on Opentopic. Brands & Marketers
  • VIDYARD  |  THURSDAY, FEBRUARY 9, 2017
    [Analytics] How Marketing Can Enable Sales To Use Video
    On the sales side, they can finally deliver information to their prospects in the form they wish to consume it (video, of course) and can get real-time analytics based on each prospect’s viewing behavior. With so many conflicting priorities, is it realistic to align your sales and marketing teams in 2017? Why is alignment so tricky?
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 9, 2017
    [Analytics] Behind the scenes at VerticalResponse: Designing the new email editor
    We’ve noticed from our in-app analytics, people now spend half the time creating an email that they used to. Have you heard? We’ve just released a new email editor that makes customizing and sending campaigns easier than ever. What problem were you trying to solve? A: Originally the editor we built had a lot of design constraints.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 8, 2017
    [Analytics] How to Build a Successful Content Marketing Campaign
    Tools like Google Analytics and marketing attribution can be useful to track performance. Running a successful content marketing campaign requires that your content attracts visitors and entices them to come back for more. It’s not enough for your marketing efforts to attract just anyone. Here are six steps to help you on your way. 1.
  • LEAD LIAISON  |  WEDNESDAY, FEBRUARY 8, 2017
    [Analytics] Lead Liaison’s Record Year Fuels Expansion
    They have a lot of great things in store for 2017, including an enhanced analytics tool that is already in beta testing, as well as their own lightweight CRM. Allen, TX – Lead Liaison, a private marketing automation company based out of Dallas, Texas, recently announced figures relating to their growth in 2016. About Lead Liaison.
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 8, 2017
    [Analytics] Brand new MarTech agenda launched with 70+ talks and 100+ speakers
    DATA & ANALYTICS. Data is the fuel of the martech engine, and analytics offer insights to steer the ship. Really over 70 sessions ?! Really over 100 speakers ?! Yes, and yes. Eyes bulging out of my head.). Logically, it shouldn’t be surprising. But the gut-level impact, at least for me, transcends cerebral analysis.
  • KAPOST  |  WEDNESDAY, FEBRUARY 8, 2017
    [Analytics] How to Streamline Workflows for Cross-Functional Content
    Use Software to Track and Leverage Content Production Analytics to Find Bottlenecks in a Quantifiable Way. Influencing a savvy, educated B2B customer requires more than watchable, readable “stuff.” It takes cross-functional content that builds confidence in how an organization does business as a whole. Is research required? Takeaway.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2017
    [Analytics] Are You an Intelligent Marketer? [Infographic]
    All the while, laggards in the number-crunching revolution are vulnerable to losing to brands that value marketing analytics and make it an essential part of the way they operate. And I've organized those findings into one helpful guide: How the Pros Turn Marketing Analytics into Effective Marketing Strategies.
  • SNAPAPP  |  TUESDAY, FEBRUARY 7, 2017
    [Analytics] Anatomy of a Valentine’s Day Marketing Campaign
    Lattice Engines is a predictive marketing and sales analytics solution company. There are many great Valentine’s Day marketing campaigns out there. Each February is a marketing love-fest. But not every campaign hits the mark. Especially in the B2B space, you have to get creative to cut through the noise and engage your audience. The result?
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Analytics] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    As machine learning and predictive analytics technologies have rapidly matured, a whole community of forward-looking sales and marketing leaders are emerging as predictive innovators. Use analytics to inform sales follow-up. There’s no doubt that confident and focused reps bring more opportunities into the pipeline.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Analytics] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    As machine learning and predictive analytics technologies have rapidly matured, a whole community of forward-looking sales and marketing leaders are emerging as predictive innovators. Use analytics to inform sales follow-up. There’s no doubt that confident and focused reps bring more opportunities into the pipeline.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 7, 2017
    [Analytics] How to Run a Webinar: Syndicate Webinar Content
    Put your video on an internet video hosting and analytics company like Wistia , embed it in your website, and gate the video. This is the ninth and final installment in the series  How to Run a Webinar. In our most recent post in this series, we talked about pre-webinar bonding & follow-up. Syndicate Webinar Content. What to Expect.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 7, 2017
    [Analytics] What does digital transformation mean to marketing?
    Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Why you can’t “metric” a digital culture.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Analytics] The 28 Best Web Design Tools
    The core of any organization’s online presence is its website. company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one. Google Review Count:  354. Pricing:  free. Google Review Count:  344.
  • LEANDATA  |  MONDAY, FEBRUARY 6, 2017
    [Analytics] The Unsung Heroes of the Sales Process
    There also are a growing number of solutions available to improve sales productivity through prospecting, enrichment, predictive analytics, lead management and so on. They work quietly in the shadows. They are considered part of the supporting cast, not the leading actors. Yet the reality is they are unsung heroes. They’re like the fixers.
  • OPENTOPIC  |  MONDAY, FEBRUARY 6, 2017
    [Analytics] 5 ways data analytics will storm the stage in 2017
    The growing importance that e-tailers and e-commerce firms generally attach to data analytics can be seen in the shift within operations teams towards hiring more data scientists as well as the interest from senior management in gaining a better understanding of how customer engagement impacts revenues and sales. Brands & Marketers
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 6, 2017
    [Analytics] How to transition from being a martech consultant to a full-timer
    Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Now I’d like a full-time role in martech. Careers
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Analytics] 18 Productivity-Boosting Bots for Marketers
    Integrating with both Slack and Messenger, this chatbot also connects with both Google Analytics and your HubSpot software to help you find the information you need in realtime -- traffic data, company information, or even prospecting. There have been some mixed responses to this phenomenon. Think: Scheduling and keeping projects on track.
  • ACT-ON  |  MONDAY, FEBRUARY 6, 2017
    [Analytics] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    Reports & Analytics conversion convert customer lifecycle Lead Lifecycle Analytics metricsThis is part four in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle:  attract ,  capture ,  nurture , convert, and expand. . Not quite. How do you make it happen?
  • NUSPARK  |  SUNDAY, FEBRUARY 5, 2017
    [Analytics] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. Founded in 2014, Bombora is a younger player on the field of predictive analytics. Filling the Gaps.
  • CONTENT STANDARD  |  SATURDAY, FEBRUARY 4, 2017
    [Analytics] Quit Dropping the Ball: Why PR Strategy Is a Perfect Partner for Your Content Team
    By launching public statements via social, for instance, brands can take advantage of built-in analytics—as well as third-party sentiment and demographic tracking —to gain granular insight into who listens, how they respond, and how best to speak in the future. 3. Marketing directors and VPs are no strangers to hard days. But the good news?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2017
    [Analytics] How to Drive Considered Purchases in Consumer Marketing
    Consumer marketers tend to leverage three key solutions to understand ongoing marketing impact: Google Analytics, a marketing platform, and an e-commerce platform. Author: Patrick Groover Today, marketing revolves heavily around influencing the consideration stage. The Caveats of an E-Commerce Platform. Centrally-Captured Interactions.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 2, 2017
    [Analytics] Email and SEO to Be Top Revenue Drivers for B2B Marketers in 2017
    How B2B Marketers Use Analytics for ROI Measurement. Although ROI attribution can be difficult, B2B marketers appear to be growing confident in their ability to measure their efforts with analytics. Sixty-eight percent also said that analytics help them allocate their budget more efficiently.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 2, 2017
    [Analytics] What Are Your Top 5 B2B Content Marketing Objectives?
    Make sure that Google Analytics or another tracking analytics tool is set up on your website and allowing you to see what types of content people are actually reading. Every month, you should use your analytics to track performance in terms of the goals you set for your content marketing objectives. Plan Well. Final Thoughts.
  • INFER  |  THURSDAY, FEBRUARY 2, 2017
    [Analytics] Carolyn Wellsfry Cheng of Shoretel Discusses Integration, Adoption, Closed Loop Reporting, and Combining Cloud and Location Based Solutions [Podcast]
    Using Implicit and Explicit Scoring Along with Predictive Analytics. We’re back with another episode of Stack & Flow! Listen on Itunes Listen on Soundcloud Listen on Stitcher. Carolyn is also responsible for all supporting marketing infrastructure, website tools, and closed-loop attribution and reporting of Marketing activities.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 2, 2017
    [Analytics] The 10 most fascinating people in B2B marketing in 2016
    and Chief Data Scientist at D&B , is a geek’s geek with the wit and timing of a late night television host. I had a front row opportunity to see him in action at the BIIA 10 th Anniversary conference where he moderated a panel on Big Data and Predictive Analytics with so many one-liners that the entire audience was enthralled. friends.
  • DISCOVERORG  |  THURSDAY, FEBRUARY 2, 2017
    [Analytics] BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence
    TEDD Interest Sparked by Big Data, Business Analytics, and Digital Transformation. According to an article in Information Week, revenue from big data and business analytics software is expected to rise to $187B by 2019. Why did our co-founders Henry and Kirk pick Information Technology? Why so high? How’d we do it? Why the big change?
  • HG DATA  |  THURSDAY, FEBRUARY 2, 2017
    [Analytics] The Right Data Fuels the Artificial Intelligence Race
    Big Data Business Intelligence Innovation Uncategorized Adobe Sensei AI Artificial Intelligence B2B Cortana Intelligence data Data Science data scientist HG Data HG Partner API IBM Watson Microsoft Azure Oracle predictive analytics R&D Salesforce Salesforce Einstein third party dataIn 1957, Army mathematician Wiliam D. Mellin was wrong.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Analytics] The 24 Best Email Marketing Tools
    While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area. According to recent research from Radicati Group , worldwide email volume will reach 207 billion messages this year—more than half of those for business. 10) Rebump.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Analytics] 5 Trends That Will Define Agency New Business in 2017 [New Data]
    Marketers are actively seeking opportunities to leverage automation and analytics to make more data-driven decisions -- and agencies need to keep pace. Will 2017 be the year agencies fall dangerously out of touch with client expectations? How will the shift towards project-based work impact your agency's ability to retain long-term clients?
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 1, 2017
    [Analytics] The One 2017 New Year’s Marketing Resolution You Must Keep
    Ambidextrous bowler skilled in SEO, social media, marketing automation and analytics. It’s a month into the New Year already! Did you know that you could have been maximizing your branded communications with a marketing automation platform this whole time? Communicate in a New Way. Maintain a Consistent Message. Ensure Message Deliverability.
  • HIVE9  |  WEDNESDAY, FEBRUARY 1, 2017
    [Analytics] Turn Marketing Analytics into Sales Enablement
    Marketing Analytics Hive9 sales sales enablementThe most effective marketing organizations in 2017 (and beyond) will be those who break down any remaining barriers that prevent them from working harmoniously with sales.
  • INFER  |  WEDNESDAY, FEBRUARY 1, 2017
    [Analytics] Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities
    In just a few years, I’m confident that every modern enterprise with a CRM system will also be leveraging predictive analytics and AI to supercharge its revenue growth.”. Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. Infer Glance Sales Intelligence Powers More Productive Conversations. About Infer.
  • CONTENTLY  |  TUESDAY, JANUARY 31, 2017
    [Analytics] How to Build a Better Lead Form
    Research from Docalytics, an analytics and tracking company acquired by Contently in 2016, found that forms with only three fields have an average conversion rate of 25 percent, but that rate drops to 15 percent for forms with six or more fields. Lead forms are the canvassers of the marketing world. What do you prioritize? Location?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 31, 2017
    [Analytics] 2017 Benchmark Report: Marketers Optimizing for Mobile
    According to researchers, “Digital services, such as programmatic, data/analytics and social, continue to generate strong interest and are viewed as disruptive.” Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 31, 2017
    [Analytics] 8 Essential Resources for Competitive Analysis in B2B Online Marketing
    Ghostery is a free Chrome extension that provides insight into the tracking, advertising, and analytics programs a website deploys. Wapalyzer detects content management systems, web servers, JavaScript frameworks, as well as analytics and marketing tools amongst others. Competitive analysis is a crucial component of every SEO program.
  • SNAPAPP  |  TUESDAY, JANUARY 31, 2017
    [Analytics] A Look Back Before We Look Ahead: A SnapApp Product Recap of 2016
    Easily add a lead form anywhere, get readership analytics, and expose your content for SEO. 2017 is going to be an amazing year for SnapApp and our platform (for a glimpse, see the last section of this post), but I wanted to take a few minutes to reflect back on 2016. Let’s look at a few highlights. A New Product (LeadREV).  .  .
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 31, 2017
    [Analytics] Where Are You on the Marketing Maturity Curve? [Report]
    Author: Adrienne Whitten I love data.   As a marketer today, you can’t really function without it, and as far as I’m concerned, the more you have, the better.  . 2017 Marketing Benchmark Report–North America . Usage & Effectiveness. Multi-Channel Strategy. Lifecycle Marketing. Metrics & ROI. Opportunities. Marketing Automation b2b Consumer
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Analytics] The Essential Artificial Intelligence Glossary for Marketers
    For example, GrowthBot -- a bot for marketing and sales professionals -- connects with HubSpot, Google Analytics, and more to deliver information on a company’s top-viewed blog post or the PPC keywords a competitor is buying. Thank goodness for live chat. Or is this kind, speedy agent really just a robot in disguise? But first, a disclaimer.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Analytics] The 29 Best Web Analytics Tools
    Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information.
  • CHIEFMARTECH  |  MONDAY, JANUARY 30, 2017
    [Analytics] Interviewing for a martech role when the interviewer doesn’t understand martech
    Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Dear Erica, I am interviewing for a martech role. Anna, New York.
  • ACT-ON  |  MONDAY, JANUARY 30, 2017
    [Analytics] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    Reports & Analytics lead lead funnel lead nurture lead nurturing metricsThis is part three in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle:  attract ,  capture , nurture, convert, and expand. Read the  case study  to see how they do it. Nurture Metrics.
  • PUREB2B  |  MONDAY, JANUARY 30, 2017
    [Analytics] You Need to Define an Effective Criteria for Lead Scoring
    Make sure that you have the appropriate analytics tools to collect relevant data. At a bare minimum, you should be using Google Analytics for simple tracking. Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. Authority.
  • TONY ZAMBITO  |  SUNDAY, JANUARY 29, 2017
    [Analytics] New Approaches To Understand Customers Needed In A Digital Transformation World
    Approaches that go beyond the multitude of marketing analytical tools that are being introduced.  As well as, beyond outdated traditional means grounded in sales and product marketing used for profiling buyers. Digital technologies have enabled the ability to produce an overwhelming amount of data analytics.  Enjoy.).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 26, 2017
    [Analytics] 2017 Conference Preview: Discover, SMX, Pubcon & More!
    Session : Mastering Web Analytics to Drive Business Growth. If you know anything about February and March in New England, you know the words “warm” and “sunny” are not common descriptors. The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. Count me in! Location: Everywhere!
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 26, 2017
    [Analytics] 3 Steps to Reduce Churn and Increase Revenue
    For instance account-based marketing for B2B customers or advanced analytics for someone who has been using Marketo for at least six months. Author: Rick Siegfried Customer churn, or churn rate, refers to the pace at which customers leave your company in a given period. The ideal churn rate would obviously be 0% (i.e. Opportunities.
  • ACT-ON  |  THURSDAY, JANUARY 26, 2017
    [Analytics] Data Visualization 101: How to Make Better Pie Charts and Bar Graphs
    Reports & Analytics data data reporting data visualization marketing dataAs business people and marketers, we traffic in data. It’s what we use to make decisions (even gut decisions). Data is also how we communicate the status of things and how we make the case for change. There’s data-driven marketing. Data storytelling. Really.
  • CLOUD POTENTIAL  |  WEDNESDAY, JANUARY 25, 2017
    [Analytics] The Shocking Truth About Online Marketing
    Thankfully, you can literally see those rivers forming, by seeing what people are searching for most, using tools such as SpyFu, Google Trends, and Google Analytics. You can see which articles Google ranks most highly using Google Analytics, (or just searching for a topic in Google). But we are not. Google is in charge of our message.
  • CHIEFMARTECH  |  WEDNESDAY, JANUARY 25, 2017
    [Analytics] Everything a marketer needs to know about CDPs. Wait, what’s a CDP?
    That’s important because effective personalization, analytics, and coordinated customer experiences all require unified data. We can also expect the sorts of things that happen to all sectors as they mature: more vertical products; more products for smaller businesses; better user interfaces and analytics. Of course not.
  • VIDYARD  |  WEDNESDAY, JANUARY 25, 2017
    [Analytics] The Sales Tactics You Need to Know for 2017
    Sales teams can use this medium to their advantage with a video platform that provides analytics on which videos each lead is watching, and how deeply they’re engaged. When you sell, are you making change? Last week, we hosted some great sales and marketing expert panelists to chat about the top sales tactics and strategies in 2017.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Analytics] How to Build a Social Media Dream Team
    Social analytics. 2. Governance Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Because it’s almost universally used—by consumers and brands—it’s one of the most effective (and perhaps cost-effective) channels to connect with your audience. Roles and Responsibilities.
  • KAPOST  |  WEDNESDAY, JANUARY 25, 2017
    [Analytics] Writing Tips for B2B Content to Break the “Will They Engage?” Barrier
    Tip #3: Develop Buyer Personas Based on Clear Social and Web Analytics Data, then Match that to Sales Numbers. Analytics can help predict some preferences, but it’s important to create diverse marketing content like blog posts, white papers, podcasts, webinars etc. Sets an organization apart from the competition in meaningful ways.
  • ACT-ON  |  WEDNESDAY, JANUARY 25, 2017
    [Analytics] 5 Ways to Maximize Your Mobile Marketing Strategy
    Use mobile analytics to better understand the following elements: Mobile bounce rates. Key takeaway: Mobile analytics empowers marketers to improve customer experiences. Use mobile analytics to help shape your marketing strategies for 2017. 5. Few mediums in history are as personal, powerful, and disruptive as mobile technology.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Analytics] B2B Companies Struggle with Outdated E-Commerce Software
    report by Black Ink published in March 2016 found marketing technology will play a key role as marketers aim to create more robust infrastructure and analytics capabilities. A new survey reveals the majority of B2B companies are using outdated digital commerce software. Leveraging Marketing Technology is Top Priority.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Analytics] How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn't Ignore It
    Yes, we did the analytics. When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty. Well, yes. Time to dive in.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Analytics] 30 SEO Best Practices for B2B Organizations in 2017
    The ability to understand and interpret SEO data is not only essential to tailor strategies, but it is also a desired employment skill in the marketing industry.  62 percent of CMOs believe digital marketing skills are most critical to their team’s accomplishments; 49 percent indicate data analytics. Increase Accuracy in Google Analytics.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 24, 2017
    [Analytics] Why CMOs Need To Be Bullish On Mobile DMPs
    Generating robust audience analytics to get deep actionable insights into your mobile audience composition and in-market behaviors. Not sure why I used the word "bullish" in the title. I don't think I have ever used that word before in a title or any of the thousands of posts I have written. Stats Incredible. CMO Corner
  • VIDYARD  |  TUESDAY, JANUARY 24, 2017
    [Analytics] First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video
    Businesses producing 50+ videos per year are far more likely to use advanced video analytics and to be increasing video budgets ( Tweet this stat! ). It’s no secret that marketers are investing more in online video than ever before. The largest B2B clients host more than 10,000 videos with no signs of slowing down. Get the Report.
  • INFER  |  TUESDAY, JANUARY 24, 2017
    [Analytics] The Buyer’s Guide to Artificial Intelligence Software For Sales
    Some of the latest — and possibly most promising — tools for sales teams use predictive analytics, a form of artificial intelligence technology that can optimize decision making around sales efforts. Predictive analytics for Sales truly can change the way you run your sales operation. What to Look For in a Sales AI Vendor.
  • LEAD LIAISON  |  TUESDAY, JANUARY 24, 2017
    [Analytics] Lead Liaison is Prepared to Revolutionize the Relationship Between Marketing and Analytics
    Never before has reporting and analytics like this been so seamlessly integrated within a marketing platform. Revelation™ is an analytics platform built on the industry’s best business intelligence engine, to deliver rich visual insights, answering sales’ and marketing’s most burning questions. Wealth of Data as the Foundation.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 24, 2017
    [Analytics] 4 Secret Weapons for Sales Enablement
    For a good example, check out how FunnelWise , an analytics software, organizes theirs. Author: Chris Gillespie There are nearly 17 million Google search results for “ marketing and sales alignment ”–too many in my mind, given that they all sound pretty much the same. Other than buy a thesaurus, that is. But this one is different.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Analytics] 4 of the Best Growth Hacking Experiments to Try in 2017
    Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses “ analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. ” But how can one pull off that kind of growth -- especially with a limited budget and resources?
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Analytics] The 32 Best Twitter Marketing Tools
    View analytics on any user’s tweets, retweets, replies,  mentions, and hashtags; export Twitter activity; monitor interactions with your followers;  batch add/remove people from your lists; see who’s not following you back; and track your follower growth over time. Real-time monitoring and analytics for Twitter. like it.” — 
  • OPENTOPIC  |  MONDAY, JANUARY 23, 2017
    [Analytics] Ad agency deploys “smart” digital billboard using Milestone IP video
    COPENHAGEN — January 12, 2017 — Milestone Systems open platform video management software is being used to deploy a unique, video-analytics-based, “smart” digital billboard advertising solution. Brands & Marketers
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 23, 2017
    [Analytics] How to Leverage Intent Data to Drive More Revenue
    In turn, marketers have increasingly turned to predictive analytics platforms that integrate with marketing automation and CRM platforms to help them sift through the noise to determine which 3rd party topics are actually relevant. One method that continues to pique interest is intent data. Forbes.com for business professionals). The problem?
  • ACT-ON  |  MONDAY, JANUARY 23, 2017
    [Analytics] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    Lead Generation Lead Management capture customer lifecycle lead conversion Lead Lifecycle Analytics lifecycleThis is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle:  attract , capture, nurture, convert, and expand. Capture Metrics.
  • LEANDATA  |  FRIDAY, JANUARY 20, 2017
    [Analytics] What Sales Ops Needs in a Technology Stack
    There’s one thing that you’ll never hear a Sales Operations expert say: You know, there just aren’t enough technology solutions in the market these days. wish there were more. Instead, Sales Ops professionals are drowning in tech tools. There are countless, cool-sounding gadgets that promise the world. and fabulous ROI. Toys often break.
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