• CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 8, 2016
    [Analytics] Can Customer Data Platforms Have Decision Functions? Discuss.
    Many other tools, such as B2B predictive analytics and customer success systems, create their own database for exactly the same reason. I’ve had at four conversations in the past twenty four hours with vendors who build a unified customer database and use it to guide customer treatments. It’s about what systems do and how they’re built.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Analytics] How to Develop a Business Guest Post Program
    Hinge’s research found that blogging is one of the most effective online marketing tools, right up there with SEO and web analytics. There are numerous benefits to guest blogging. With the proliferation of blogs and online publications, you’d think that securing a business guest post would be easy. But it’s not. Develop a Plan. What’s next?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 8, 2016
    [Analytics] What B2B Marketers Need to Know About AMP
    Tip: Don’t forget to add your analytics tracking code (slightly different) to each new individual page that is being added. Let’s face it; We’ve all been there, riding the subway trying fruitlessly to load a mobile page that takes FOREVERRRR. It’s an extremely frustrating experience, and, oftentimes, I give up all together – most users do.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Analytics] 10 Trends That Defined Digital Marketing in 2016
    Big Data and Real-Time Analytics. Many advances in big data have changed that and made finding meaning in big data more accessible with tools like real-time analytics, predictive analytics , and advanced marketing automation. If you’re worried you might have missed something major this year, we have you covered. Wearables.
  • ACT-ON  |  THURSDAY, DECEMBER 8, 2016
    [Analytics] Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017
    And yeah, we do what we like to call technical marketing, which is anything along the lines of SEO, analytics and conversion rate optimization. NATHAN : It raises one question that maybe a business owner is saying, Well, I look at my analytics and all my traffic’s on my desktop and none of it’s on my mobile. Voice Search.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Analytics] Brand Tracking Is Easier than You Think
    For example, consumer brands with a large social following are able to track their brands in real-time using social media data and web analytics. Ever wonder how challenging it would be to measure the return on your brand investment? For professional services firms, it may be easier than you might think. What is brand tracking? Repeat.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 7, 2016
    [Analytics] How Does Your Marketing Stack Up Against Your Peers? [State of Pipeline Marketing Data by Company Size]
    Larger companies are also more likely to be using or considering using predictive analytics for marketing purposes -- 16.0% of larger companies are currently using predictive analytics and a further 38.0% are considering adding it to their marketing stack in the near future, compared to 11.8% and 33.3% for smaller companies.
  • KAPOST  |  WEDNESDAY, DECEMBER 7, 2016
    [Analytics] Kapost 50: Meet 2016’s Best-in-Class B2B Marketing Teams
    From ABM to predictive analytics to the resurgence of print marketing, marketing teams have risen to the challenge and chaos of the digital age , delivering some pretty incredible content and integrated campaigns. I think we can all agree—2016 has been an interesting year. Forget the Chaos. Let’s Celebrate World-Class Marketers.
  • INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [Analytics] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    In just a few years, I’m confident that every modern enterprise with a CRM system will also be leveraging predictive analytics and AI to supercharge its revenue growth.”. Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. Infer Glance Sales Intelligence Powers More Productive Conversations. About Infer.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2016
    [Analytics] Putting Meaning Back Into Marketing
    Within a business, 48% of data analytics are used to gain a better understanding of the customer. Analytics help improve the overall view of a company’s performance and are used to develop content and strategies that resonate with customers to generate leads and increase revenue. What Do Other Departments Think Marketing Does?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Analytics] 37 Big Data Case Studies with Big Results
    EVOVL : Helps large global companies make better hiring and management decisions through tpredictive analytics. GE’s analytics team crunches it, then rejiggers machines to be more efficient. SPRINT : Uses Big Data analytics to improve quality and customer experience while reducing network error rates and customer churn.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Analytics] The 24 Best Visual Content Creation Tools
    cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets. Sample review: “These top data/analytics tools will help you grow your startup in 2016…(use)  Maptive for quickly data interpretation and action upon complex location-based data.” Pricing:  free. Siasat.
  • KAON  |  MONDAY, DECEMBER 5, 2016
    [Analytics] What customers want from their mobile marketing experience
    Tracking every step of the user’s journey (mobile analytics). Analytics is the buzzword of 2016. Sales and marketing teams want to make sure all mobile experiences include powerful analytics for tracking and measuring all aspects of user engagement to deliver real insights into the effectiveness of B2B mobile applications.
  • BIZIBLE  |  MONDAY, DECEMBER 5, 2016
    [Analytics] TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics
    Asking respondents which technologies contribute the most value to ABM, the only technologies that scored greater than a 4 out of 5 are the CRM, marketing automation, target list data automation, and ABM analytics & attribution. Marketing and sales analyst firm, TOPO, recently published a report on the state of account-based marketing.
  • OPENTOPIC  |  MONDAY, DECEMBER 5, 2016
    [Analytics] Move Your Analytics Operation from Artisanal to Autonomous
    Many organizations today are wondering how to get into machine learning, and what it means for their existing analytics operation. The post Move Your Analytics Operation from Artisanal to Autonomous appeared first on Opentopic. There are many different types of machine learning, and a variety of definitions of the term.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Analytics] 6 Ways to Get Inspired to Create Content
    So will conferences about advanced technological topics (cognitive computing, intelligent content, artificial intelligence, smart devices, predictive analytics, machine learning) or conferences dedicated to the discussing what will (or will not) be part of our future. You just need some fresh inspiration to get back on track. Look Around.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Analytics] How to Build a Memorable Personal Brand on Twitter
    Find the one that makes sense to you and you’re comfortable with,” says Burgess, who uses Triberr for posting, RiteTag for finding the best hashtags, as well as several analytic tools. Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out? Check it out below.
  • BIZIBLE  |  THURSDAY, DECEMBER 1, 2016
    [Analytics] Account-Based Marketers Achieve Higher ROI + More Stats [2016 State of Pipeline Marketing Data]
    Below, review the results account-based marketers are seeing in sales and marketing alignment and ROI, as well as their top priorities and how predictive analytics fit into an ABM tech stack. Predictive Analytics. One marketing technology option that’s already available to account-based marketers is predictive analytics.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Analytics] 5 Types of SEO Audits for B2B Organizations
    The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search. The Google Analytics Audit. The Duplicate Content Audit.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 1, 2016
    [Analytics] Are you ignoring your website’s best customers?
    Watch your analytics. Internet of Things Monthly Newsletter Website Search analytics configuration conversion rates conversionxl.com customers eConsultancy.com Google inbenta.com index Newsletter popular searches search engine search keywords search ranking algorithm search results synonym dictionary website searchers websites
  • HALEY MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Analytics] Journey Mapping: What Paths do Staffing Customers Take?
    Leverage information from your ATS, web analytics, billing system, client database, reviews and customer/candidate satisfaction surveys to begin identifying how, why, when and where customers engage with your company and brand. A “customer journey map” is exactly what it sounds like. But it’s far from a straight line.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Analytics] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    Additional Support: Snapchat for Business: A Guide for Marketers on how to setup your account, add friends, build your audience, create snaps and stories, and view analytics. Global brands like Gatorade, Spotify and Kraft continue to see major success using Snapchat as an integral part of their overall marketing campaign. Booth displays?
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Analytics] Why Business Development Begins with Your B2B Website
    Well-Configured Analytics. Google Analytics is free and easy to install. high-performance B2B website needs to capture conversions, which requires some additional, more advanced setup in Google Analytics. Your B2B website is your most potent business development tool. What’s at Stake. What does this mean for you? Offers.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Analytics] Why Business Development Begins with Your B2B Website
    Well-Configured Analytics. Google Analytics is free and easy to install. high-performance B2B website needs to capture conversions, which requires some additional, more advanced setup in Google Analytics. Your B2B website is your most potent business development tool. What’s at Stake. What does this mean for you? Offers.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2016
    [Analytics] Outside-in marketing: a pragmatic approach to content marketing
    The planning, publishing, and iteration of content requires big data analytics. Marketers need to integrate search query, social listening, persona, web analytics, and even CRM data into one model of customer behavior that informs content.  . Content Marketing is rapidly growing, but is often done poorly. Don’t worry. Like this post?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Analytics] With Email Deliverability Comes A Huge Responsibility
    Oracle Marketing Cloud puts a lot of emphasis on the warm-up period, and we offer incredible analytic tools such as our Deliverability Plus solution. I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. The End Comes First. Let’s start with the end-game first. The Deliverability Reality.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 30, 2016
    [Analytics] 5 Brands That Are Marketing Smarter with Machine Learning
    The company’s suite of AI tools, which includes Adobe Analytics’ Segment IQ and Segment Comparison for Analysis Workspace, has a primary focus on audience insight. Growing up, I wished I had a twin. Thank goodness I didn’t. Goodbye, household chores. Hello, freedom. Adobe. Hyatt Hotels. Westworld , this is not. Under Armour.
  • RADIUS  |  TUESDAY, NOVEMBER 29, 2016
    [Analytics] The Future of Pipeline Marketing: Trends Marketers Need To Watch For
    With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. Predictive Analytics Adoption Continues to Rise. In the SOPM report,18.6% of respondents said they are using predictive analytics, and 35.5% reported being confident.
  • OPENTOPIC  |  TUESDAY, NOVEMBER 29, 2016
    [Analytics] Without data, your marketing strategy won’t cut it in 2017
    Even as more effective data analytics tools started to become available, many marketers preferred to. In the beginning, there was no light, and marketers were forced to rely on “gut feeling” when it came to assessing the success of marketing initiatives. Marketing - Publishers
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 29, 2016
    [Analytics] 4 Things That Should Be On Every CMO's Wish List
    Marketers need third-party data to fully know customers’ context, and orchestrate the most meaningful experiences for them for using only first party website data limits the analytics, targeting, and addressability of DMPs. Ok perhaps a little melodramatic but you get the idea. Oh, sorry. where was I? Right, CMOs wish list. 1.
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Analytics] Key Video Benchmarks from Demand Metric’s 2016 Report
    From the rise of personalized video to key trends in the ROI of video marketing, this report has all the data you need to understand the state of video marketing, and see how other marketers are using video analytics, measuring ROI, and more! It’s really difficult to plan a journey if you don’t know your destination. Get the Report.
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Analytics] Study: Video Marketing Most Effective When Measured with Advanced Analytics
    Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. The use of advanced analytics remains at 14 percent, unchanged from previous years.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2016
    [Analytics] An insider’s view of the American election and its meaning for marketers
    How big data and analytics delivered the election win. By Mark Schaefer. America has been through a tumultuous election cycle, perhaps the strangest and most divisive time in the country’s political history. What does it all mean? What happened to the polls, and what does it mean for the accuracy of market research? Right?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 29, 2016
    [Analytics] 7 Common Myths About Big Data
    There is much feverish online discussion about “big data,” particularly in relation to whether smaller firms that aren’t already accustomed to the use of advanced analytics should embrace it for their operations. Web Analytics big data Climb Online data analysis Michael RyanGuest post by Michael Ryan. ” 6.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Analytics] How Your Agency Can Prevent Data Overload and Build a Streamlined Reporting Approach
    This leads us to wonder how the Marketing Marys and Analytics Annies of the agency world are solving their own marketing data reporting problems. Let’s take a look at a day in the (reporting) life of Marketing Mary and Analytics Annie, each responsible for client reporting at their respective agencies. The Story of Two Marketers.
  • PWB MARKETING BLOG  |  MONDAY, NOVEMBER 28, 2016
    [Analytics] Paid advertising on Facebook: the boost your content needs?
    Analytics Marketing social mediaIs Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short, yes. But before we start bemoaning our budgets, let’s consider why this shift isn’t really a bad thing. Does it offer the user something of value or drive an action?
  • JUNTA 42  |  SATURDAY, NOVEMBER 26, 2016
    [Analytics] This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
    Joe’s rant: As we were recording, news broke on The Drum that Facebook discovered some additional faults in how its systems calculated some of the metrics coming from Instant Articles, video, referrals in Analytics for Apps, and Page Insights. This week’s show. Recorded live on November 16, 2016; Length: 59:33). Click To Tweet.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [Analytics] 11 Simple Steps to Boost Your Organic Click-Through Rates
    You can do this by downloading your search analytics data from Google Search Console. Do you use analytics to figure out the best ways to shape your content? Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 25, 2016
    [Analytics] The new Superpowers: CCS Predicts
    While IoT is generating huge amounts of data, the value is all in what you do with it – which is where machine learning, AI and analytics are key. Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event. Seasoned analysts and experts shared their predictions for 2017 and beyond.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [Analytics] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    The other components provide inputs (Predictive Analytics Director and Adaptive Decision Manager), support execution (Next Best Action Advisor), or give management control (Visual Business Director). My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. But some older systems qualify as well.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2016
    [Analytics] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    Try isolating inbound marketing into the different pieces that pull it off -- things like blogging, email marketing, social media, closed-loop analytics, and call-to-action buttons. When Thanksgiving rolls around, there are a few questions that we don't exactly look forward to hearing. When are you getting married?" They'll still love you.
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 23, 2016
    [Analytics] Visual Business Intelligence – The Myth of Self-Service Analytics
    The post Visual Business Intelligence – The Myth of Self-Service Analytics appeared first on Opentopic. Exploring and analyzing data is not at all like pumping your own gas. Pumping your own gas involves a simple procedure that requires little skill. Brands & Marketers
  • B2B LEAD BLOG  |  WEDNESDAY, NOVEMBER 23, 2016
    [Analytics] How Not to Lose Your Humans in the Age of Analytics
    Digital disruption includes big data analytics, machine learning, artificial intelligence, and related endeavors. […]. Digital Disruption. Whether you visit your favorite marketing blog or go to the big industry trade show or just open your regular email newsletters, you can’t escape it. Marketing Automation marketing lead
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Analytics] Google AdWords Expanded Text Ads: Best Practices For The New Format
    It combines keywords (User Behavior Analytics) effectively with an attractive offer (Free Guide) and the target audience (CISO). 2) Utilize the Description to Differentiate Your Product or Service. Google’s new ETAs provide for an increase of 50 percent more ad space. Plus, ETAs pack in a few other exciting features as well. Source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Analytics] Adapting To The NEW Consumer With Better Analytics
    In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics  but was surprised when digital friend Hessie Jones ,  Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. Sellas key performance indicators marketing analytics social media analyticsBrooke B.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 23, 2016
    [Analytics] An Introductory Guide to Google’s Search Console
    Search Analytics: The total clicks your website has received from Google search for the past 28 days will be shown when first logging in. Further information is available, including the ability to change dates and compare, can be found by clicking Search Analytics in the navigation menu docked on the left side of the screen in Search Console.
  • BULLDOG SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Analytics] SDTechX Recap: Brick by Brick
    In the past, marketers gave MAPs low marks for reporting and analytics. According to Horton, marketers almost exclusively get their reporting and analytics from third parties instead of the MAP itself. Last week, SiriusDecisions held its second annual Tech Exchange (SDTechX) in downtown Austin. hosted by Tony Jaros of SiriusDecisions.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 22, 2016
    [Analytics] 10 New Training Ideas for Your SEO Team
    Google Analytics Training. Last but not least, one of my favorite topics…Google Analytics. One of our first trainings of the year, the Intermediate’s Guide to the Google Analytics Galaxy, focused on creating segments, setting up dashboards, and also featured a Hitchhiker’s Guide to the Galaxy theme. And that’s ok. Kind of.
  • INFER  |  TUESDAY, NOVEMBER 22, 2016
    [Analytics] Inbound Marketing, AI and the Future of Stack Interaction [Podcast]
    We take an introspective look at Jon’s scientific approach to marketing, why ABM isn’t all that new, and how he uses predictive analytics to make the Hubspot sales team more productive and efficient. We’re back with another great episode of Stack & Flow! How to develop a strategy for improving the prospect experience.
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Analytics] 51 Essential Email Marketing Tips to Help Marketing Automation
    Check your website analytics after each email goes out, and make a note of which emails cause traffic spikes. Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. These tools also let us gather insights about how our subscribers are consuming and interacting with our messages.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Analytics] 7 Ways to Improve Your Site’s SEO Game Today
    Analytics tagging problems. Author: Nate Dame Search engine optimization (SEO) is vital to a good digital marketing strategy: 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). But good, modern SEO also takes time. Users want quality, and Google means to deliver it. Yesterday.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Analytics] 4 Common A/B Testing Mistakes (And How to Fix Them)
    Analytics firm Heap published the results of a simulation , which displays how ending your test early compromises your results. When you're creating content for the web, it's easy to make assumptions about what you think your audience might respond to -- but that's not necessarily the right mentality. png">. The Fix: Run an A/A test.
  • B2B LEAD BLOG  |  MONDAY, NOVEMBER 21, 2016
    [Analytics] 5 Things You Believe About Big Data Marketing That Aren’t True
    It’s Social, Mobile, Analytics, and Cloud — collectively referred to as SMAC — and credited for most of today’s marketing success stories. No, that isn’t the sound of your customers hitting the Buy Now button. Sorry. Big data marketing is one of the obstacles that lie between you and Digital Transformation.
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Analytics] Contently Named to Deloitte’s Fast 500 List for Second Year Running
    In both my personal and professional life, it seems like all my time nowadays is spent dealing with growth. At home I spend most of time dealing with my three kids, who are growing faster every day—a feeling every parent knows. And at work, I run the financial operations of a company that seems to be growing just as fast.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2016
    [Analytics] 3 Irrefutable Data Driven Marketing Facts
    And the fact that is that other data, i.e. third party which enables deeper and more accurate analytics of first party data. Anytime anyone uses the word "irrefutable" you know they mean business. Even the definition has a serious word in it: impossible. It Starts With Culture. Let's just cut right to the chase. " 2.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 21, 2016
    [Analytics] How to Measure the ROI of Account-Based Marketing
    Content analytics are nothing new to marketers, but there’s a different way to look at these things when it comes to account-based marketing. You’ve got management on your side. You’ve got an infrastructure in place. You can’t blame leadership for giving marketers a short leash. Making the Numbers Argument.
  • VIDYARD  |  MONDAY, NOVEMBER 21, 2016
    [Analytics] Why the Video Platform Reigns as the Best of Internal Communications Tools
    Get the analytics you need to strengthen your content. If you’re using a video platform to manage your video content, you’ll get detailed analytics on what your viewers are watching, skipping, and rewatching. If you’re on an internal communications team, you’ve probably felt at some point that you’re in a bit of a thankless job.
  • VIDYARD  |  MONDAY, NOVEMBER 21, 2016
    [Analytics] Why the Video Platform Reigns as the Best of Internal Communications Tools
    Get the analytics you need to strengthen your content. If you’re using a video platform to manage your video content, you’ll get detailed analytics on what your viewers are watching, skipping, and rewatching. If you’re on an internal communications team, you’ve probably felt at some point that you’re in a bit of a thankless job.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Analytics] Herding cats? The Hidden Costs of Multiple Marketing Tools
    How many of you are looking at your Google Analytics and wondering who those people are? The number and variety of tools marketers can access to reach and work with potential prospects has grown exponentially, and many of them work exceedingly well. That’s the good news. The flip side? How do you use these tools so they augment each other?
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Analytics] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    Recommended Content: An oldie (for the internet at least) but a goodie, this 2013 post outlining how Spotify uses analytics and data to produce playlists and other content is still pretty darn relevant and useful. 6) Uber. Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs.
  • EARNEST ABOUT B2B  |  SUNDAY, NOVEMBER 20, 2016
    [Analytics] This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts
    Like using data and analytics to spot opportunities and issues in real-time. In a week that saw fake news in the headlines, even more brands pitch in with their Xmas ads (but not a B2B one in sight) and a novel story about some trick or treaters come to light, there was much to talk about for B2B marketers. Yes, really agile. Worth the read.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Analytics] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    There is a big portion of martech today premised on the idea that increasingly targeted analytics and greater personalization is really the best way for marketing to improve its effectiveness. As much as marketing has changed in the past 10 years, it’s no exaggeration to say it may change even more in the next five.
  • OPENTOPIC  |  THURSDAY, NOVEMBER 17, 2016
    [Analytics] The Analytical Marketer
    Analytics is driving big changes in marketing, not only in what marketing departments do but also in how they are organized, staffed, led, and run. Marketing - Publishers
  • DISCOVERORG  |  THURSDAY, NOVEMBER 17, 2016
    [Analytics] Blast Off of the Sales Tech Stack: An Interview with Holger Schulze
    Traditional solutions have been centered around the CRM, as the core, then supplement this core with various tools like sales dialers, call management, analytics and marketing automation. Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. 30th 2016) now!
  • CHIEFMARTECH  |  THURSDAY, NOVEMBER 17, 2016
    [Analytics] The Customer Experience Operating System (CX-OS)
    In addition to the execution environment (email, web, social), they had to have all the underlying services for data, workflows, analytics, reporting, etc. The following is a guest post by Gerry Murray , research manager for IDC’s CMO Advisory service and a popular speaker at the MarTech conference. But each was also a silo.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [Analytics] 20 Ideas from Power Users to Power Up Your B2B Marketing Automation
    If you don’t have a process for handling these leads, you could overestimate your addressable marketing database, which will lead to significant inaccuracies in your analytics. Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. Let’s get started: Marketing Strategy. Program Optimization.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Analytics] Facebook's Miscalculated Metrics: What Marketers Need to Know
    In Facebook’s Analytics for Apps dashboard, “referrals” are intended to measure the number of clicks on a post that were directed to an app or website. Social Media Marketing Data Analytics Daily TacticalOver the past couple of months, you may have heard some things about Facebook's metrics. There was talk of numbers -- lots of them.
  • KAPOST  |  WEDNESDAY, NOVEMBER 16, 2016
    [Analytics] Conduct a Content Analysis in 3 Easy Steps
    While these analytics are important, they may not capture the full brand experience that your company creates with content. One of the biggest challenges that content marketers face is reporting ROI. It’s tough to distill the value of content marketing into a few metrics. That’s why you need to create a reporting process.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 16, 2016
    [Analytics] Altimeter Study: How To Know When You Have a Mature Content Operation
    Internally, data/analytics, executive/C-suite, and content teams top the list of teams that lead content development. At this point, most marketers know they should be investing in high-quality content. Now, they’re leveling up and trying to figure out how to run a mature content operation. unified content strategy. Measurable ROI.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 16, 2016
    [Analytics] Understand Customers and Their Lifecycle with Marketing Automation
    And increasingly its future, with predictive analytics that forecast of what a customer wants next. Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. Improving your marketing automation capability. Do you know why?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Analytics] 4 Ways to Elevate Your Marketing with Great Content
    Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. Determine where the right audience will consume your content and use analytics to help you understand how they’re engaging with it. The first?
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Analytics] Is Automation the Right Marketing Solution for You?
    Each offers different automation and analytic tools, but many are bundled into automation suites. Are you, or your marketing department, still using an Excel spreadsheet to track what communications have been sent to which clients? Then it may be time for an upgrade to a marketing automation platform, or MAP. That’s the how. Segmentation.
  • ACTIVEDEMAND  |  TUESDAY, NOVEMBER 15, 2016
    [Analytics] Conversation Analytics: Calls vs. Good Calls
    Conversation Analytics: Calls vs Good Calls No surprise, there is more to a good call tracking platform than just tracking calls. There is a lot of valuable information in phone conversations, and it’s the concept of conversation analytics that separates the valuable wheat from the time-wasting chaff. Why are we telling you this?
  • CHIEFMARTECH  |  TUESDAY, NOVEMBER 15, 2016
    [Analytics] Gartner shares latest data on enterprise marketing tech spend
    19% for analytics software-as-a-service applications. Note that this doesn’t include the cost of internal marketing staff associated with these technologies, such as marketing technologists, marketing operations teams, and marketing analytics personnel. Looking for the latest data on enterprise marketing technology spend?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 14, 2016
    [Analytics] HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference
    Many were features that already exist in other mid-tier systems, including branching visual workflows, sessions within Web analytics reports, parent/child relationships among business records, and detailed control over user permissions. HubSpot held its annual INBOUND conference in Boston last week. We'll see. Makes a lot of sense to me.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Analytics] 12 Great Examples That Prove the Power of Repurposing Content
    Instead of getting bogged down with sorting through content individually to find the popular stuff, just go to your analytics. Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Check 'em out. Why You Should Repurpose Content. LinkedIn Pulse posts.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Analytics] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. Already using Vidyard, Bickham could see from the platform’s analytics that customers watched a lot of video before ever talking to sales teams.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 11, 2016
    [Analytics] Why Customer Data Should Shape Your Marketing Strategy
    Data analytics has boomed with 350% growth since 2012. The key areas of growth include data analytics, qualitative research, social media, and online/mobile surveys. Imagine yourself out for dinner with a friend or loved one. You visit a small pizzeria that just opened in the neighborhood. So why is customer research so important?
  • BIZIBLE  |  FRIDAY, NOVEMBER 11, 2016
    [Analytics] Unveiling: The State of Pipeline Marketing Report 2016
    It covers marketers’ thoughts on their priorities for 2017, the confidence in the accuracy of their data, their expectations for key channels like content marketing and technologies like predictive analytics, alignment with sales, and much more. It’s an annual study and the biggest piece of research that we produce. So what did we learn?
  • KEO MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Analytics] Checklist to Evaluate a Digital Marketing Agency
    Social media marketing ; tools and analytics. As your company grows you may consider hiring a digital marketing agency to help you with your online marketing. Before you make that decision, here are three characteristics that can help you evaluate the agencies you might consider. Current Industry Expertise. Wide Range of Services.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 11, 2016
    [Analytics] The Manager’s Guide to Building Strong Relationships Between Marketing & Data Analysts
    Marketing has been among the earliest adopters of data and analytical technologies, and a hefty chunk of the extremely limited pool of qualified data scientists are working within the ranks of marketing departments. Big Data Marketing
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Analytics] The Best of the Best: 2016 Video Marketing Awards
    As a Vidyard customer, Tradeshift were able to use the platform’s powerful analytics to observe that customers were watching a lot of video before ever talking to sales teams. Marketing can be a bit of a thankless job. It’s not every day someone emails you to say ‘thank you’ for the campaign you’ve run, or the video you’ve made. Sangram here!”
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 11, 2016
    [Analytics] How Brand Storytelling Redefines the Marketing Budget
    Time from concept to completion on promotional material often becomes longer, audience interaction and nurture becomes paramount, analytical approaches have to take a step to the left, and the marketing budget is completely flipped on its head. Marketers love their processes. Follow the Money. Mapping Budget to Your Story. Marketing ROI
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Analytics] The Anatomy of a Lead-Generating Website
    Defining what a "lead" means to you will make your analytics goals much clearer and will help you build a more intuitive funnel. Your website is the most important tool you have for turning prospects into customers. As a result, your business won't be able to grow at a healthy rate. Forms are the crux of any business' lead generation efforts.
  • PFL  |  FRIDAY, NOVEMBER 11, 2016
    [Analytics] Add Gifts to Holiday Campaigns
    Marketing Ideas corporate gifting holidays marketing analyticsThe holidays are here and that means inboxes are about to overflow with good cheer, best wishes, and marketing messages. Are they going to get hung by the fireplace with the stockings? They are going right into the trash can. Unread. Unopened.
  • CONTENTLY  |  THURSDAY, NOVEMBER 10, 2016
    [Analytics] The Science Behind the Power of Storytelling
    Statistics may seem irrefutable, but they can hurt a cause , priming people to think analytically, which increases skepticism and decreases the likelihood for action. The prince scams are a case study in the power of storytelling. Before asking for money, the con artists weave intricate tales that appeal to people’s emotions. Burn what?
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Analytics] 5 Steps to Optimizing a Lead Nurture Program
    Check out The Definitive Guide to Marketing Metrics & Analytics from Marketo via this gated page. Marketing Agency , Marketing Automation , Marketing Campaigns , Marketing Planning , Marketing Technology , Outbound Marketing , Reporting and AnalyticsAnd not just at the get-go. You can thank us later. Is this an awareness piece?
  • BIZIBLE  |  THURSDAY, NOVEMBER 10, 2016
    [Analytics] How to Tie Your LinkedIn Ads to Revenue
    Alternatively, if you report in a good old fashioned spreadsheet, it’s possible to use LinkedIn’s native analytics or Google Analytics to calculate the number of conversions driven by each ad. LinkedIn is clearly one of the top platforms for B2B marketers to target prospects. It’s a start, but there is a lot more that marketers can do.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Analytics] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    84% of global shares are dark (defined as the social sharing of content that happens outside of what can be measured through analytics tools, like email and instant messaging). It’s that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. source ).
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Analytics] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    By connecting to a variety of marketing systems (like HubSpot, Google Analytics, and more), GrowthBot is able to give you more convenient access to information you already otherwise have, and give you access to information you didn't know you had. Some of these tools did help the team grow. Others slowed growth down or blocked it altogether.
  • THE POINT  |  THURSDAY, NOVEMBER 10, 2016
    [Analytics] Video Tech Company Leverages SEM to Drive Enterprise Leads
    From Day One, we had very specific goals for the campaign – not just for impressions and clicks, but actual ROI,” commented Nikhil Teckchandani, JW Player’s Director of Digital Analytics & Strategy. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Analytics] The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
    Analytics Skills. This person will decide what activities and metrics to track and interpret the analytics for the rest of the team. Here, I’m talking about analytics such as website or social media traffic, email open rates and conversions, results from A/B testing, etc. Why is implementation so overwhelming? Too much to do.
  • LEANDATA  |  WEDNESDAY, NOVEMBER 9, 2016
    [Analytics] Stack & Flow featuring LeanData’s Evan Liang
    One example of smart collaboration , he added, is how LeanData’s routing solution pairs with Infer’s predictive analytics product. With the explosion of sales and marketing technologies in recent years, many B2B organizations have acted like kids in a toy store. They’ve loaded up on solutions that appear to be really cool gadgets. Evan Liang.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Analytics] Top Marketing Blogs You Should Be Reading
    Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices. Analytics, SEO, and Conversion optimization Blogs. What do they talk about: Conversion optimization and analytics. Ceros.
  • HIVE9  |  WEDNESDAY, NOVEMBER 9, 2016
    [Analytics] Marketing Insights in Real-Time
    Marketing Analytics Hive9 Effective PlanningReal-time data has become a common expectation in marketing technology products. Once you know the option exists to see how your marketing campaigns are playing out instantaneously, who wants to wait days, weeks, or months?
  • DISCOVERORG  |  WEDNESDAY, NOVEMBER 9, 2016
    [Analytics] Putting the Human Back in Sales Conversations
    Access to high-quality contact data, market trends, and emerging predictive analytics tools allow for rapid segmentation of high-quality accounts and prospects. This is second installment detailing DiscoverOrg’s TiLT Sales Development Challenge and it’s 10 core learning modules. Read the first one here. Be persistent. Till his pockets filled.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Analytics] 5 Do’s and Don’ts of Employee Advocacy
    proper employee advocacy platform provides several key components that are crucial to your success: Analytics and reporting: External : How do you determine whether your program is accomplishing the goals you set? Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. Who do we include?
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