• BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Analytics] Content marketing metrics and analytics: it’s all about you
    Do your own analytics! Your decisions should be based on your analytics – data about your content and your audience. . Content Marketing analytics Content marketing linkedin marketing Measurement social media One of the biggest ways we see this happening is an over-reliance on industry-wide or web-wide data. Subject line length.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Analytics] 13 Solutions to Your Most Common Landing Page Problems
    If you peeked into your landing page''s analytics, chances are you''ve seen this metric before. 'On the surface, landing pages seem simple, right? They''re one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go. right?
  • BLOG MY CALLS  |  FRIDAY, APRIL 18, 2014
    [Analytics] The Friday Marketing RANT: The Landscape of Marketing Analytics is Changing.THANK GOODNESS
    Marketers have long expected deep and powerful metrics from their web analytics tools. They expect and demand behavioral data, contextual data, deep analytics data from their web analytics tools. Imagine a web analytics tool that only provided traffic source and time-on-site. Marketing Analytics: The World is Changing.
  • SYNECORE  |  THURSDAY, APRIL 17, 2014
    [Analytics] How to Transform Yourself into a Marketing Technologist
    In an age where virtually every marketing initiative is quantifiable, having a basic grounding in statistics, logic and analytics will help you meaningfully interpret data so you are better able to translate your findings into actions that will refine existing campaigns and shape new ones. Here’s the crux of my argument. Make it Happen.
  • BLOG MY CALLS  |  THURSDAY, APRIL 17, 2014
    [Analytics] Shock Stat: 46% of Sales Inquiries Are Missed Opportunities
    'Of all of the amazing data Conversation Analytics extracts from phone calls , perhaps the most useful is missed opportunity data. Again, Conversation Analytics can determine this based on the words and phrases said on the call. We released this information in an infographic earlier this week. How Did We Get This Data.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 17, 2014
    [Analytics] Your Enterprise’s (Almost) Unfair Competitive Advantage
    Marketing automation thrives under a team that possesses a balance of creativity and analytic skills. Pulling campaign analytics reports on Day 14 is unrealistic. 'Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Marketing Automation
  • BLOG MY CALLS  |  THURSDAY, APRIL 17, 2014
    [Analytics] New Study: Agents Only 'Ask for the Business' 13% of The Time
    'The marketing and sales analytics world is abuzz about our new infographic. We simply aggregated the data via our Conversation Analytics engine and put some of the most interesting tidbits into infographic form. Conversation Analytics can determine, based on the specific words used on the call, if this has happened or not.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Analytics] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
    The infographic represents aggregate data gathered via our Conversation Analytics platform from millions of call segments we analyzed in Q1. Conversation Analytics uses speech recognition technology and hundreds of thousands of proprietary algorithms to extract actionable data from every phone call. Lead Scoring for Phone Calls.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Analytics] Infographic Data: 29% of Inbound Calls Result in a Conversion
    But first, we want to briefly describe what Conversation Analytics is and how we extracted the data we used in the infographic. What is Conversation Analytics? But, here''s the gist: Conversation Analytics allows businesses to know what happened on the phone call without actually listening to phone calls. It''s revolutionary.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Analytics] Attribution for the Assist
    Getting some initial insights into the value of attribution is as easy as looking at your Google Analytics data and comparing how the pre-set attribution models stack up for your site. Analytics / Big Data Digital Marketing Online Advertising / SEM / Display SEO The number one reason for this is his ability to assist.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Analytics] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Will we integrate our statistics with other analytics sources such as Google Analytics or Google Adwords? Furthermore, voice-based marketing automation solutions should be easily integrated with analytics solutions such as Google Analytics so reports include data from all major channels. Google Analytics Now what?
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Analytics] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Will we integrate our statistics with other analytics sources such as Google Analytics or Google Adwords? Furthermore, voice-based marketing automation solutions should be easily integrated with analytics solutions such as Google Analytics so reports include data from all major channels. Makes sense, right? In 2012, U.S.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Analytics] Using Online Data to Predict Patient Behavior
    Predictive Analytics. Your crystal ball is here with healthcare predictive analytics. Analytics / Big Data Healthcare 'Predicting the future ain’t what it used to be. In fact, it’s more real than ever. Social media. Big Data. There are times in our lives that we wish we had that crystal ball. No need to imagine any longer.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 16, 2014
    [Analytics] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    So if there is not a senior level marketer on staff that the CEO can go to, then it helps to have someone from the outside come in and say, Reports & Analytics Sales & Marketing Alignment He works with company owners and CEOs to resolve two burning questions. And: What changes can you make to see that happen ? That’s my point.
  • B2B MARKETING MENTOR  |  TUESDAY, APRIL 15, 2014
    [Analytics] Our 5 Favorite SFA Software User Interfaces (UIs)
    'Modern sales force automation (SFA) software offers a range of features and analytic capabilities to help you better evaluate your sales pipeline to prioritize and close leads. robust system can keep your team informed and productive, providing the information needed to turn opportunities into wins. Microsoft Dynamics CRM. Pipedrive.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Analytics] Matching Marketing Technology to Business Strategy: A Starting Framework
    'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework. Fair enough.
  • LEADERSHIP  |  TUESDAY, APRIL 15, 2014
    [Analytics] What’s Your B2B Marketing Mission?
    see a lot of this happen nowadays when the C-Suite is too caught up in analytics and complicated metrics. 'Start Thinking Out-Of-The-Planet! As I drive to work in my Tesla, I can’t help but marvel at how this car works while I sleep. That’s the magic of this innovation…it only gets better every day. It’s not impossible. Focus on the details.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Analytics] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. The beta of Universal Analytics did not include the remarketing tool rolled out in Classic Analytics, and it also did not include content experiments. Analytics Remarketing and Content Experiments.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Analytics] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. The beta of Universal Analytics did not include the remarketing tool rolled out in Classic Analytics, and it also did not include content experiments. Remarketing and Content Experiments. Tracking Offline Conversions.
  • BLOG MY CALLS  |  TUESDAY, APRIL 15, 2014
    [Analytics] Infographic: Conversation Analytics Data From Calls Analyzed in Q1
    'LogMyCalls Conversation Analytics is the most significant addition to the marketing analytics landscape in years. Conversation Analytics uses sophisticated speech recognition technology and hundreds of thousands of proprietary algorithms to extract data from phone calls. Millions of calls are being processed by LogMyCalls.
  • CRIMSON MARKETING  |  MONDAY, APRIL 14, 2014
    [Analytics] Is It The CMOs Job To Manage Data?
    'As marketing analytics and Big Data continue to grow, the task of managing this information increasingly falls upon the Chief Marketing Officer. But But is the CMO the right person for the job? The post Is It The CMOs Job To Manage Data? appeared first on. Corporate Marketing Other Interesting Topics
  • VISIONEDGE  |  MONDAY, APRIL 14, 2014
    [Analytics] Free Benchmarking–Does Your Marketing Measure Up?
    The focus of the survey is Marketing Alignment, Accountability, Analytics, Operations, and Performance Management capabilities. 'Here’s something we know after conducting the marketing performance measurement and management study since 2001: Best-in-Class marketers are relentless when it comes to continuous improvement.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 14, 2014
    [Analytics] 4 Qualities of Fast-Moving, Change-Making Companies
    Marketing is both creative and analytical; inspiring and strategic; it tells a story and it measures results. Therefore it’s important that a company find a way to marry the creative and the analytical. 'When it comes to marketing, John Ellett has seen it all. We’ve summarized the ones that stood out most to us here. Purposeful.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Analytics] What Every Managing Partner Needs to Know About Marketing Professional Services
    The cumulative impact of all of these developments is to reduce the role of speculation and hunches and increase the value of informed decision-making based on marketing analytics. 'Every day, managing partners are required to make decisions about topics we are not fully informed about. Little Perspective Please. We do not need to speculate.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Analytics] 83 Exceptional Social Media and Marketing Statistics for 2014
    “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” What do only 48% of searches result in? No, not that.)
  • SAZBEAN  |  SATURDAY, APRIL 12, 2014
    [Analytics] Internet Marketing Strategy Articles for the Week of April 7, 2014
    Marketing News & Notes Strategy Analytics business strategy internet marketing strategy social media strategy web strategy 'Here are the top Internet strategy, marketing and technology links for the week of April 7, 2014…. Commenting Platform Disqus Introduces Sponsored Comments (TechCrunch). Marketing Profs).
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Analytics] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    This change mirrors Google’s recent decision to encrypt keyword data from organic searches, which impacted SEO information in Google Analytics. Keyword data and full search string data will still be available to all customers inside of Google Analytics and Google AdWords, assuming that you have linked your Analytics and AdWords accounts.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Analytics] Why Search Volume Doesn't Matter as Much as You Think
    Let''s say you''re a B2B business selling analytics software for marketers. You can try to create content about analytics in general, or you can make your content a bit more specific to marketing analytics. 'Search volume calculates the numbers of times a keyword is searched for in a particular search engine. 2) Feasibility.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Analytics] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    It''ll be part of some higher level plan of AdWords or Google Analytics. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Also, share the post via social media using the hashtag #fridaymarketingrant. --. Yes, you read that correctly.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Analytics] Marketo Conference: Small Changes, Big Picture
    the brain”), database (“marketing system of record”) and analytics. 'Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. My main reaction was, what’s new? Let me be clear.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Analytics] 7 Tips for Creating a Home Page that Establishes Trust
    Analyzing existing assets and Google Analytics. 'As the buying cycle continues to shrink and change due to technology and other factors, it’s become vitally important that a company’s website help establish trust, reputation and authority in the eyes of the prospect. Quickly tell prospective buyers what your company offers. Blech.
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Analytics] What is the True Value of Social Engagement?
    For example within Google Analytics we can segment our traffic to come from different social channels like Facebook. 'Measuring social impact on a retail client is one of the hardest things to do.  Many companies today get caught up in the ways to increase engagement and not the value associated with that engagement. appeared first on Fathom.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Analytics] A sustainable process for optimized content marketing and brand publishing
    Start getting these marketing stakeholders involved in the editorial process by creating an editorial board consisting of them as well as content producers and any analytic stakeholders or other agency representatives you deem necessary. Utilize analytics, SEO, PPC, buyer persona, and email data. It’s a common challenge.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Analytics] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    Integration with analytics solutions such as CRMs and Google Universal Analytics. 'Fact: The number of smartphone users worldwide will total 1.75 billion this year, while mobile phone penetration is expected to increase from 61.1% in 2013 to 69.4% of the global population in 2017, eMarketer predicts. What You Get With Call Tracking.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Analytics] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Social media analytics are becoming popular. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Analytics] 5 Marketing skills that digital journalists will need
    Journalists will need to understand what the data from Google Analytics, Facebook Insights, and Twitter Analytics means and how it can be used to create content that people will read. 'How do you horrify a tough editor? Just let him know that an inviolate grammar rule no longer matters. Change. We can’t seem to stop it.
  • BLOG MY CALLS  |  THURSDAY, APRIL 10, 2014
    [Analytics] Direct Mail and Call Tracking: How Money Mailer Saves Clients With LogMyCalls
    Additionally, LogMyCalls branded the call analytics dashboard to reflect Money Mailer branding. 'In our effort to provide data about both the impact and implementation of call tracking, we''re publishing more case studies. This particular case study is about a SaaS lead management system for the rental industry. Summary: Why Call Tracking.
  • BLOG MY CALLS  |  THURSDAY, APRIL 10, 2014
    [Analytics] A Case Study: How a SaaS Integrates Call Tracking
    Summary: Why NES Needs Call Analytics. They provide in-depth analytics about lead quality, lead volume, and sales. NES started reselling LogMyCalls call tracking and Conversation Analytics in 2013. With Conversation Analytics, LogMyCalls was the most innovative call tracking company we could find.”. Challenge. The Future.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Analytics] 7 Questions Marketing Leaders Should Be Asking Their Employees
    The concept of closed-loop analytics was invented to give marketers a way to tie critical metrics like leads and customers back to its original source. 'In order to grow a strong, successful marketing team, you need to have a team of effective marketers who deliver real results. What new initiatives do you plan to try next month?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Analytics] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    Beyond all that, my February notes include some vague but intriguing mention of automated analytics to help marketers do more effective lead scoring, segmentation, and workflow design. 'Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 It’s still a modest multiple of 2.4
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Analytics] Google's Keyword Encryption Coming to PPC Data Near You
    This means soon, you''ll see "Not Provided" creeping into your third-party PPC analytics (which will most likely include Google Analytics). Obviously, if you''re running paid campaigns with other search engines, those''ll still come through to your analytics -- this is just limited to Google AdWords. Bummed? Moral of the story?
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Analytics] 6 Ways to Use Call Tracking in Your Call Center
    2) Conversation Analytics - This is the big one. In other words, our analytics engine listens to the words and phrases on the call and spits out metrics like lead quality, conversion rates, missed opportunity and sales performance. For more information read: 45 Cool Analytics We Can Extract From Phone Calls.
  • SYNECORE  |  WEDNESDAY, APRIL 9, 2014
    [Analytics] Determining Your Goals: Tips to Get You Started on a Website Redesign
    Be sure to take note of your current site analytics as they relate to your goals before you start the redesign process. Although Google Analytics is a popular choice, there are a number of other free and premium solutions available. In addition, your goals will also help guide you throughout the strategy and design process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Analytics] 7 Essential Mobile Apps for Marketers
    Some are especially helpful to me as a marketer: managing my ever growing contact list, or monitoring analytics via mobile. Google Analytics. The Google Analytics native Android app delivers the quality you’d expect from Google, with an excellent user interface and a good overview of your data. have 87 apps on my iPhone. Toggl.
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Analytics] Are You Paying Too Much for Call Tracking?
    The purpose of this blog post is not to convince you that LogMyCalls can provide superior analytics for a lower cost (which we probably can), nor is it an attempt to throw your current call tracking provider under the bus. Even with Conversation Analytics , LogMyCalls is still among the cheapest call tracking providers. That''s silly.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Analytics] Using Social Data to Improve Student Recruitment Online
    Analyze Google Analytics demographic data on your website. Many social networks have analytics built in that tell you about who is following you. Higher Education Analytics / Big Data higher-education marketing Social Media But with all the options, which channels are best and how do you get students’ attention?
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Analytics] 4 Ways to Reduce Campaign Costs With Call Tracking
    Start figuring out what happened on the call by using Conversation Analytics. That''s a metric Conversation Analytics can extract. Sometimes marketers wait far too long to take action on the data they''re gathering from their analytics tools. 'Marketers use call tracking for a variety of reasons. 2) Track Call Conversion Data.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Analytics] Content ROI Is a Myth
    You can also look at the same kind of data from Twitter analytics; you can see clicks on links, retweets, favorites, and replies. LinkedIn also released updated Company Page analytics last summer. Looking at your marketing analytics can give you an idea of how the content on you''re site is performing. The Content ROI Myth.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Analytics] Getting Started with Content Marketing Strategy in 5 Easy Steps
    Use your content management system , Google Analytics, marketing automation platform, or a combination of all of the above to collect data about what your site visitors are doing, where they click, how long they stay, and how much of that activity is resulting in business outcomes so you can aim for growth. Where do you actually begin?
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 8, 2014
    [Analytics] 4 Tips to Modernize Your Call Center Customer Experience From Start to Finish
    By 2016, 63 million Americans will telecommute ( Global Workplace Analytics ). 'While call center operations may seem pretty straightforward, there is always room for improvement. In fact, did you know a mere 2% increase in customer retention has the same financial impact on a company as a 10% reduction in cost? Well, it’s true! Ping Me.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Analytics] Google Penalties – All You Need to Know
    Using that, in combination with your own analytic data, you can get a pretty good idea if your site’s been whacked by a Penguin or Panda update. 'Penalties from search engines, mainly Google, have become more and more common in the past few years. What is a penalty? Let’s start with the two biggest search engines, Google and Bing.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Analytics] Rise of the Marketing Platform
    And, as Scott points out, having only a few standard platforms will actually encourage innovation and diversification in the marketing experiences category, since the platforms provide a foundation for common management of data, process, operations, and analytics. 'Author: Jon Miller I’m about to make a staggering statement. Ready for it?
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Analytics] 70 New (Really) Marketing Automation Stats
    Data & Analytics. DATA & ANALYTICS. However, only 22% are using analytics to manage their marketing campaigns. Beagle Research Group, 2013 Marketing Automation Study: Data and Analytics: Marketing’s Next Frontier , Jun 2013 ). 'They’re getting old. It’s also 3 years old. It’s from 2009. Not at all. license.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Analytics] 70 New (Really) Marketing Automation Stats
    Data & Analytics. DATA & ANALYTICS. However, only 22% are using analytics to manage their marketing campaigns. Beagle Research Group, 2013 Marketing Automation Study: Data and Analytics: Marketing’s Next Frontier , Jun 2013 ). 'They’re getting old. It’s also 3 years old. It’s from 2009. Not at all. license.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Analytics] How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For
    Analytics. Marketers need an analytical brain to process all the information we see every day. 'Let''s face it: Getting a job in marketing isn''t easy these days. So how do you get a job in marketing? We''ve broken these qualities into 3 categories: Core Behavioral Traits, Key Marketing Skills, and Specialized Skills. Inquisitive.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Analytics] B2B Websites: How To Generate More Leads
    KISSmetrics , the analytics and testing company says, “Your leads are only as good as the website that produces them.” 'Artillery B2B Marketing Blog > The Forward Observer Worried that your website''s not catching more leads? Don''t be. Lots of companies are in the same boat. Here''s how you can start reeling them in. But there’s a catch.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Analytics] Content Marketing Must Focus On Customer Value
    Tie content marketing efforts into the demand funnel though analytics and CRM integration. 'Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014  report by Forrester Research, Inc., titled “ Build Your Content Brand By Delivering Customer Value.” Content Marketing
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Analytics] What to Do When Your Twitter Account Gets Hacked
    shortener, URL shorteners are still used by many companies to help with analytics. 'It can happen to anyone. stray click on a link, downloading a seemingly harmless file, or logging in to what you thought was a legitimate site you''ve used before can compromise your login information and grant hackers access to your Twitter account.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Analytics] How to Get More Leads by Optimizing Your Website Images
    For this test, I took ten of the slowest-loading landing pages on HubSpot''s website due to the giant image files we used, and used Google Analytics to compile data from one month before AND one month after optimizing the images on these pages. How does an image''s file size impact lead gen? It''s pretty simple. to 35.6%. That''s way too big.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 4, 2014
    [Analytics] Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond
    It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. I''m not even sure that StreamSense meets the operational requirements for a CDP database, which have less to do with real-time analytics than easy access and flexibility. million entities. Actions.
  • BLOG MY CALLS  |  FRIDAY, APRIL 4, 2014
    [Analytics] The Friday Marketing Rant: You Should Care About Phone Calls
    And enterprises, you pay BIG money to analytics companies to extract data from web traffic, web leads, and web interest. Why aren''t you getting in-depth, web analytics-level data from phone calls? was on a call with a very large analytics and business intelligence company recently. And they matter a lot. That''s a good thing.
  • BLOG MY CALLS  |  THURSDAY, APRIL 3, 2014
    [Analytics] How a Local SEO Agency Decreases Client Attrition with Call Tracking
    The depth of the analytics provided by LogMyCalls has allowed Navolutions to bill their clients on a pay-per-call basis. The analytics, routing and API within LogMyCalls make this revenue model easy for Navolutions to implement. Navolutions’ clients depend on the call analytics data that LogMyCalls provides them. Calls matter.
  • BLOG MY CALLS  |  THURSDAY, APRIL 3, 2014
    [Analytics] Conversation Analytics Case Study: Bahama Resort Increases Phone Conversion Rates by 157%
    The Grand Lucayan uses LogMyCalls call tracking and Conversation Analytics to optimize marketing spend and improve phone performance. They also use Conversation Analytics to hold employees accountable for phone performance and improve phone conversion rates. Summary: Call Tracking Use Cases. Need and Implementation. Marketing Data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 3, 2014
    [Analytics] 12 Experts Define Key Performance Indicators (KPI’s)
    KPI metrics translate complex measures into a simple indicator that allows decision makers to assess the current situation and act quickly.” –  KAIZEN Analytics. 'By Rob Petersen, {grow} Community Member. Key Performance Indicators   (KPI’s) are one of the most over-used and little understood terms in business development and management.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] Social Media 101 for Technology Firms
    Use technology and analytics to track goals. 'You get it. Tech firms totally get it. You’re early adopters, you’re on the cutting edge. You know what you’re capable of, and you even know what you’ll be capable of next, when the technology catches up with your ideas. Here’s why: Visibility. Expertise.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] You’re Blogging It Wrong: 5 Common Content Mistakes
    Consider your blogging strategy to be a way to bring in new visitors and turn them into returning visitors willing to share your content with others, listen to what matters to your audience, don’t try too hard to write original topics for every post, learn from your past analytics, and value what you do for what it is. You’re busy. Takeaway.
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] Is Free CRM Software Right for Your Business?
    Meanwhile, ZohoCRM’s free version doesn’t allow mass mailings, custom analytics reports, document sharing or any type of customer support. 'Customer relationship management (CRM) software helps businesses improve relationships by managing customer data, tracking interactions and automating workflows. What Free Solutions Are Available?
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] 30 Killer Resources to Learn Content Marketing
    Make it Count: Content Marketing Analytics. 'Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Content Marketing Made Easy. Image credit: The Sales Lion.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] Fixing Your Sucky B2B Website Step Two: Be Less Disgusting
    Set up your Google Analytics: It’s free, it’s not difficult and it’ll give your summer student some numbers to play with. 'Last week we discussed how a sucky B2B website can make happy people sad and sad people drunk. My friend Aileen, who uses her website as a proxy for her failed marriage, is doing much better. Fix your dead ends.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] Publisher Use Cases for Call Tracking: Excerpt From a Case Study
    'In an effort to provide more ''uses cases'' for call tracking, Conversation Analytic s and call recording, we''re going to start publishing excerpts from our case studies on Blog.LogMyCalls.com. As a publisher, you want analytics that will benefit your bottom line and your clients’ bottom line. Implementation. And we upsell them.”.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] Things We Can Learn From The McDonald's vs. Taco Bell Breakfast Marketing Wars
    When we launched Conversation Analytics we debated on how hard, or if at all, to ''go after'' our competitors in the call tracking space. Conversation Analytics, after all, totally redefines the world of call tracking. Everyone knows what Google Analytics does, thus juxtaposing their positioning against GA makes positioning simple.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] 4 Steps for Better Lead Generation
    Marketers say it is essential to use analytics, employ closed-loop analysis, calculate and show ROI, and support accountability. 'What’s your single biggest marketing headache? If you answered “lead generation,” welcome to the club; the majority of us marketers are here with you. Online Marketing’s Major Challenges. higher than 2012.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 1, 2014
    [Analytics] How To Shape The Future With Marketing Technology [Infographic]
    With the steady growth in Big Data and marketing analytics, the CMO will find their role expanding like never. 'The future of marketing lies in marketing technology, including mobile apps. The post How To Shape The Future With Marketing Technology [Infographic] appeared first on. Infographics Other Interesting Topics
  • VISIONEDGE  |  TUESDAY, APRIL 1, 2014
    [Analytics] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
    After listening a bit more I asked, “What customer analytics could your leadership team use right now that would help close some of the revenue gap, and at the same time demonstrate your team’s value?”  ” Analytics Marketing Data Marketing Strategy ”  I could tell she was feeling tired and discouraged.
  • BLOG MY CALLS  |  TUESDAY, APRIL 1, 2014
    [Analytics] Follow this ONE EASY TIP to Increase Phone Sales by 217%
    'The conversation analytics team here at LogMyCalls has analyzed millions of phone conversations and have made some stupendous discoveries, but this one will change the practice of talking on the phone forever. Remember, the left side of the brain is logical, analytical, mathematical, and fact based. times. times. times. Honestly.
  • SAZBEAN  |  TUESDAY, APRIL 1, 2014
    [Analytics] What You Want to Know Will Dictate What You Measure
    'Google Analytics Hacks (Photo credit: Search Engine People Blog). In order to know if you can distinguish between the 4 links, you need to know 1) how your analytics package collects data and 2) how the links have been coded. Analytics Marketing News & Notes internet marketing strategy social media marketing web strategy
  • LEADERSHIP  |  TUESDAY, APRIL 1, 2014
    [Analytics] 8 Reasons Why Marketing Automation Fails
    Big Data and Predictive Analytics are the essential tools on which to build a personalization strategy—but having the data alone is not sufficient. 'It’s the classic case of throwing the baby out with the bath water. Don’t get me wrong—I do love technology. It must simplify, speed up and make lead generation more transparent and accountable.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Analytics] A Small Biz Guide to Digital Marketing Acronyms
    GA: Google Analytics i s a website and analytics reporting service created by Google that gives you various statistics in regards to website traffic. And then there are acronyms associated with digital marketing that you may be less familiar with, especially since new ones crop up all the time. ” Say what? or Bing. See SMO.
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Analytics] 5 Tips for Maximizing Your Marketing with Google AdWords
    Tie your AdWords to your Google Analytics to analyze keyword performance directly within your Analytics dashboard. 'The answer to your question is “probably yes … and definitely probably.”. The question: “Should my company use Google AdWords?”. And for many companies, AdWords definitely IS worth it because it delivers measurable ROI.
  • BLOG MY CALLS  |  MONDAY, MARCH 31, 2014
    [Analytics] How a Publisher Uses Call Tracking: Excerpt From Case Study
    'In an effort to provide more ''uses cases'' for call tracking, Conversation Analytics and call recording, we''re going to start publishing excerpts from our case studies on Blog.LogMyCalls.com. Call Analytics Needs. To see the entirety of this case study vist Case Study: Newspan Media Group (Publisher).
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Analytics] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    As the American Journalism Review reported, in a piece called “No Analytics for You: Why The Verge Declines To Share Detailed Metrics With Reporters,” the editors at The Verge simply don’t want their writers thinking about traffic. We even have someone whose main job is to stay on top of the analytics around our blog.
  • SYNECORE  |  MONDAY, MARCH 31, 2014
    [Analytics] Tips to Smarketing Team Communication Success
    Through daily analytics on both teams, you can create a dashboard that displays the progress each department is making toward their monthly goals. By monitoring these analytics regularly it will be easy to spot places that need improvement, and correct them before they deteriorate the possibility of making the company’s monthly revenue goals.
  • SAZBEAN  |  SATURDAY, MARCH 29, 2014
    [Analytics] Internet Marketing Strategy Articles for the Week of March 24, 2014
    Marketing Strategy digital strategy internet marketing strategy social media marketing web strategy
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Analytics] How to Use the VLOOKUP Function in Excel: A 1-Minute Explanation [Video]
    What’s more, it is incredibly powerful, and is definitely something you want to have in your arsenal of analytical weapons. analytics 'This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. So, what does VLOOKUP do, exactly? That’s where the VLOOKUP function comes in.
  • BLOG MY CALLS  |  FRIDAY, MARCH 28, 2014
    [Analytics] LeadsCon 2014: Of Booth Babes, CPL and Call Metrics
    3) Conversation Analytics is Revolutionary. When someone came by our booth and explained what Conversation Analytics does, they were, quite simply, blown away. No one else is doing anything like Conversation Analytics. It is gratifying and exciting to see people''s eyes light up when you explain what Conversation Analytics does.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 28, 2014
    [Analytics] Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014
    Website analytics – A website tracking and analytics tool can help you understand which areas of your site are performing well and which areas of your site need improvement. That’s why you need a game plan. Plan Ahead. full list of sponsors is available on our event website, so do some research ahead of time. Innovation. More Tips!
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Analytics] 10 Common Landing Page Myths: Busted
    By looking at your closed-loop analytics , you may find that a landing page that has a low initial conversion rate actually brings in customers like crazy, or vice versa. 'I remember when I found out the Tooth Fairy wasn''t real. My whole world was shattered. Luckily, believing in the Tooth Fairy is pretty harmless. Wrong. Landing Pages
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Analytics] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    If you''re already measuring your success on LinkedIn with your marketing analytics, these tools will give you some additional LinkedIn-specific recommendations that can be coupled and tracked with your existing tools. It seems like a pretty awesome update to supplement your marketing analytics. Here''s what we found. PT/2 p.m.
  • SYNECORE  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] SLA Development: The Marketing Two-Way Street
    The first step to setting the responsibilities of your marketing team is to look through current analytics for that department. 'Smarketing is the art of unifying your sales and marketing teams so that they can work toward an overarching company goal together instead of blaming each other for any failures to deliver their quotas. Takeaway.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    But as both sales and marketing organizations recognize a clear need to understand their prospects at a deeper, more analytical level, these teams are starting to employ a holistic data strategy. He was founder and CEO of one of the first SaaS-based web-analytics companies, Keylime Software (Yahoo!), But it is now. Yelp, Jigsaw).
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast]
    The post George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast] appeared first on. 'As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. George
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] Why Modern Marketers Fail at Big Data
    Without the right analytics and a targeted campaign, all they’ve got is a huge number of eyes. '(and how to stop failure from happening). You can find her on Google + ! Radius offers a marketing platform built on top of a database that sorts through billions of data about U.S. businesses each day. Duck Dynasty. Esurance. Groupon.
  • INTEGRATED B2B  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] Marketing technology and the challenges it brings for B2B
    Don’t get hung up on the minutiae of a campaign; think instead of the entire process, especially when marketers have analytics at their disposal to tweak and adjust their efforts. 'Considering the rate at which technology is advancing , it’s a fool’s errand to try to stay in front of the latest developments. Focus on the long term.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] 6 Ways Social Data Can Inform Your Marketing Strategy
    Look at your page analytics to see where your social traffic is coming from. Using HubSpot''s Analytics , you can clearly identify which platforms worked better for a particular piece of content. Social Media analytics 'Social media has historically been a great conversational tool for businesses. Spot the Trends.
  • LEADERSHIP  |  TUESDAY, MARCH 25, 2014
    [Analytics] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
    Reporting and analytics can bring the power of Big Data to your CMO’s desk, but there is still no substitute for the conversations with real people and observations to be gleaned from getting out into the field. 'Beth Comstock, CMO GE. few weeks ago, I shared some valuable lessons B2B marketers can learn from SAS CMO, Jim Davis. We must.
  • FATHOM  |  TUESDAY, MARCH 25, 2014
    [Analytics] Spring Cleaning for Google Analytics
    For everyone with a website and Google Analytics, it is time to do the same – clean out the old, get rid of the dirty data and get ready to grow. Link your Analytics to Google Webmaster. Link AdWords and Analytics to gather valuable paid data. Dive a little deeper into Analytics, extend the date range to the past 12 months.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 25, 2014
    [Analytics] Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
    and track them in Google Analytics. Social Media audience targeting Be Found Online Facebook Facebook ad Facebook ads google adwords Google Analytics Social Media Marketing 'So you have a small advertising budget and are trying to figure out how to get the most bang for your buck. Audience targeting. Be specific. Share with us!
  • ENGAGE  |  TUESDAY, MARCH 25, 2014
    [Analytics] How Search Engine Marketing Can Quickly Drive Traffic to Your Website
    and, after a long day at the office , you find yourself viewing your website’s analytics report. 'It’s 10:30 p.m. You’re baffled that there were only 12 visits for the day, with six of those from you. How is this possible? Why isn’t it working? You''ve heard of SEO. But what is SEM, exactly? What determines the order of paid search results?
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Analytics] Six Best Practices for Marketing with White Papers
    One example is Docalytics , an online platform which extends the utility of PDF documents by adding analytics capabilities (e.g., 'Though the format is sometimes misused (i.e., They provide vendors with a platform to showcase their subject matter expertise and thought leadership, thereby building brand credibility. Solve a real problem.
  • VIDYARD  |  TUESDAY, MARCH 25, 2014
    [Analytics] A Tale of Two Marketers: Why Video Optimization Matters
    Using video analytics to improve future video campaigns. 'There are two main kinds of video marketers out there. You’ve probably met them – heck, you might even identify with ‘em! Say hello to “Post-and-Pray Pete” and “Strategic Sue” Who are these two marketers? Her motto? Why do these two marketers matter?
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