• VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Analytics] Marketing Challenges Agencies Face and How to Solve Them with VBMA
    Tools like Google’sUniversal Analytics are great for tracking web leads, orSalesforce’s CRM platform that can track how these leads progress through the sales funnel, and lastly, optimization platforms like Optimizely that can help you drive more leads from your website. The Importance of Phone Leads. Call Tracking. Lead Scoring.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Analytics] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. Each metric below can be found in the Audience > Overview section of Google Analytics. You will see a graphic like this in Google Analytics to indicate your pages/session. 1) Pages/Session. Anything over 2.00
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Analytics] Does mobile search work for your business?
    More importantly, analytics for tracking mobile search aren’t as robust as desktop search. Finally, start moving away from last-click attribution and begin exploring more robust attribution models within your favorite analytics tool. Which begs the question: does mobile search work? The answer unequivocally is yes. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Analytics] 3 Steps to Building a Better B2B Target Account List
    Find engaged companies in your database: With predictive analytics solutions like Lattice Engines , you can not only score leads but improve your lead scoring with additional data sources and analytics, identifying potential accounts to focus on from within your existing marketing database. Sadly, the answer is usually no. Really.
  • FATHOM  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Using Google Site Search Analytics to Develop Quality Content Topics
    Google Analytics offers an extremely useful tool for websites that feature a site-search bar. This feature can be found in the behavior section of your Google Analytics dashboard (see image to the right). Setting up Site Search in Google Analytics. Analytics / Big Data Content Marketing SEO
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Analytics] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools. SEO Analytics “Don’t let what others are doing affect your practice,” they’ll say. Or, “No one is grading you on your performance.”
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]
    On this episode of Moneyball for Marketing, Lattice Engines CMO, Brian Kardon explains predictive analytics and shares marketing technology insights from the front lines. Predictive marketing intelligence companies like Lattice Engines. Hint: “The more customers that buy, the more accurate the predictions.”. Podcast] appeared first on.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    via Google Analytics and use it to inform future content creation. Analytical and detail-oriented, left-brained marketers focus on the practical side to content marketing – what do you need, why do you need it, and how can you get it? Have fun! 1)  How do you develop ideas about the type of content you want to produce? b)  Of course!
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!
    Ifbyphone’s data also integrates with the other applications businesses and agencies rely on, including marketing automation and bid management tools, Google’s Universal Analytics and AdWords, website optimization technologies, and CRM solutions like Salesforce. Call Tracking Google Analytics Integrations And guess what? Vote for Us!
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 19, 2014
    [Analytics] How To Make Your B2B Marketing Content Work Harder (And Smarter)
    sales funnel, according to HubSpot is “ a predictive analytics model used by businesses as a marketing or sales pipeline predictor and tracking mechanism.”. 'Artillery B2B Marketing Blog > The Forward Observer You''ve got lots of B2B marketing content for your buyers, but is it "on time and on target" to close more sales? Awareness.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Analytics] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Over the years, Yesware has also expanded to offer the possibility for email reminders, custom email templates, and analytics and reports on sales team inbox activity including email opens and response rates. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Manufacturers: Do You Have a Responsive Website? You Should.
    You should monitor your analytics to see how much activity is coming from these devices and act accordingly. 'How many times have you seen an ad or read an article with a link, that when you clicked on it, it went to a page that was designed to be read on a full-size screen? Chances are you didn’t go any farther and clicked out of it.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Why You Need to Stop Neglecting Your Old Content
    And if you''ve been at this whole content creation thing for a while, i t''s likely that you''ll find a similar trend in your own blog analytics. For your offers, sort your landing page analytics by landing pages with the most views to identify old offers to update. 'Raise your hand if this sounds familiar. Crazy, right? right?
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Analytics] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    Built-in integrations with other marketing and sales applications like CRM, bid management, website optimization, and marketing automation so that they can leverage call analytics to drive more call conversions and eliminate the blind spot in their reporting. Call Tracking Google Google AdWords Google Analytics
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [Analytics] The Essential 8: Marketing Reports You Need
    Once those opportunities form, you’ll want to use “MOFU,” or “Middle-of-Funnel” metrics to determine whether your programs are worth the investment.Through tools like Marketo’s Revenue Cycle Analytics, you can track metrics like: • Program costs and successes. How much profit was made last quarter vs. last year?
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Analytics] The 4 Basic Elements of Inbound Marketing
    Analytics Tools. Utilizing analytics helps to fine-tune your campaigns and offerings, allowing you to replicate successes in the future and dispose of the occasional failed effort as quickly as possible. 'We’re going back to basics! Goal 1: Generate Qualified Website Traffic Associated Services: Content Marketing (Blogging!),
  • CRIMSON MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Analytics] How Are Marketers Embracing Opportunities From Big Data?
    Just make sure to monitor your marketing analytics and see where it takes you.” 'Marketing is for the creatives. Big data is for the data scientists. But as more marketing intelligence becomes available to marketers, the lines are blurred on who manages and benefits from big data. Don’t micromanage your creativity.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Analytics] Improving ROI with Marketing Optimization
    talk about optimization, we’re talking about an analytical and mathematical function – a. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Analytics] Start engaging from the first click in the Customer Journey
    VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. portal for digital and ecommerce marketers, and UK-based Lynchpin, a web analytics consultancy, three main. All Rights Reserved. interpretations thereof. 12 About GX Software.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Analytics] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Analytics can probe right down to the. analytics to help prioritize leads who are spending more time with your content. And advanced analytics. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Analytics] Closing the Loop on Social Leads
    Make sure your marketing analytics tool includes information about new leads generated from social. note on analytics: Using social analytics tools is particularly important for gathering lead generation. Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social. business.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Analytics] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • BIZNOLOGY  |  FRIDAY, AUGUST 15, 2014
    [Analytics] Link building basics: Vetting link prospects
    While measuring traffic precisely can be very difficult without Google Analytics access, there are a few helpful tools out there that can give a pretty good idea of the traffic on a given site. 'Hello, and welcome to the latest edition of my Biznology series on link building basics. The “Smell Test”. Authority. Audience engagement. Traffic.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Analytics] Intermediate Techniques to Build a Better Email Marketing Campaign
    Important analytics to monitor and how to adjust accordingly. We’ve discussed the importance of analytics, but that’s a big topic. 'You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Offer strategies. Which metrics should you be watching? Email open rates.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Analytics] 10 Questions to ask in a B2B Content Marketing Questionnaire
    Value to B2B content marketers : Last but not least, it’s essential to gather information regarding what reporting tools are currently in place for a content strategy ( Raven Tools , Google Analytics , Google Webmaster Tools , etc.). Can you please provide a succinct overview of your business? Identify the audience and write to their needs.
  • FATHOM  |  THURSDAY, AUGUST 14, 2014
    [Analytics] How to Benchmark Your Hospital on Social Media
    To answer these questions, we analyzed the social media presences of the Top 15 Health Systems, as determined by Truven Health Analytics. 'Social media measurement is one of the universal struggles in social media marketing, and particularly in healthcare social media marketing. How do you know what is a good engagement rate?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Analytics] Lots of Vendors Can Help You Find Leads on the Web
    Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. 'Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** At least a dozen firms are now following that path.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Analytics] Are QR Codes Dead?
    Digital business analytics company comScore found that 6.2% 'Just a few years ago, QR codes seemed to be "the next big thing." Shop windows, food labels, band fliers, magazine advertisements -- those distinct little black-and-white squares were everywhere, vying for our attention. can''t even recall watching a friend scan a QR code, either.
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] Ren�� Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]
    Calling it a crime for marketers not to use marketing analytics on the rich data lake available to them, and predicting that CMOs will spend more money on IT than CIOs in a few years, Ren shares with Moneyball for Marketing how marketing analytics produces often surprising insights that dramatically increase revenue.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] Don’t Ignore These 10 Financial Services Marketing Trends
    Meanwhile, digital channels and data sources such as web analytics and social media continue to grow at an explosive rate, creating new integration challenges and adding complexity to connecting to and managing both online and offline content. Marketing Analytics is red hot. Customer Engagement is not a passing fad. 
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] Why VBMA is the Robin to Your Batman
    Marketing automation, CRMs, web analytics, bid management, or any other platform might be the Batman swooping in to save the day, but they cant truly succeed without their trusty sidekick, voice-based marketing automation (VBMA). 'Every hero needs a sidekick. similar pairing is taking over the world of marketing. Smooth your rough edges.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] How Marketing Can Collaborate with Sales to Create Engaging Content
    Tools like marketing automation software and Google Analytics provide top-of-the-funnel engagement metrics, which is useful for discovering where and how prospects come to your site and what they read while they''re there. But that''s much easier said than done. And how can sales and marketing teams create a method that works every time?
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] Content Marketing: How do you know if it���s working?
    ” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Or for e-newsletters? newsletter 75%.
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Analytics] Listen to the Voice of Your Employees #SocBiz #HR #IBM
    'One cant get very far into a soci al business conversation these days without the subject of analytics coming up. But as IBMs Analytics Across the Enterprise , by Brenda Dietrich and Emily Plachy (@ eplacy ), demonstrates, analytics has the potential to impact every facet of an enterprise to improve efficiency and profitability.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 12, 2014
    [Analytics] 3 B2B Conversion Tracking Mistakes Not to Make
    Thanks to analytics, we know the various mediums they use, what they search for, how they interact on our site, and so much moreincluding the actions they take before they actually buy. Beginners Guide to Conversion Goals in Google Analytics. The Google Analytics Conversion Funnel Survival Guide. No Conversion Tracking.
  • LEADERSHIP  |  TUESDAY, AUGUST 12, 2014
    [Analytics] 5 Ways to Recognize B2B Lead Generation Failure ���and Move On
    All in all, everyone is functioning behind walls and in silos rather than in an environment where learning, resources and customer analytics flow freely between departments. 'Last week I talked about quick wins. Yes, there are many reasons your marketing and sales activities can fail and they occasionally will. The mind is everything.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Analytics] Top 6 Essential SEO Elements for Marketers New to SEO
    The next step is looking at traffic inside of Google Analytics. 'Whether youre a new business or just new to SEO, theres a formula to making a successful SEO strategy. Curating high-quality content, understanding the basic principles of HTML, and knowing how to build relevant links are all part of the formula. Easier said than done.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Analytics] The No B.S. Guide to Reducing Your Website's Bounce Rate
    'Ever gone into your analytics and seen your bounce rate hovering around or above 90%? To find out who’s visiting your site and what kind of content they like, check out your analytics. The chart below displays Google Analytics benchmark averages for bounce rate across different types of websites. analytics Goodbye.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Analytics] 57 Little Things to Double Check Before Your Website Launch
    We''ve grouped items into seven categories: page content, design, functionality, SEO, analytics, security & backups, and compliance. Analytics. Fifth, make sure your website is set up to capture web data and analytics. Your website analytics codes have been inserted on website. Websites are complex. Page Content.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 11, 2014
    [Analytics] How to Put the Customer First in Lead Generation
    As marketers, we have more ways to observe our customers behavior and can leverage tools like marketing automation, Web analytics and CRM systems to help us manage all this complexity. 'Tweet Putting customers first in lead generation. That missing piece is customer empathy. Here’s some ways to fix that: Pick up the phone.
  • VIDYARD  |  MONDAY, AUGUST 11, 2014
    [Analytics] How Google’s Hummingbird Update Changed Video SEO and What you can do About it
    To help you better target what searchers want, look at your video analytics. One of Google’s objectives is to program its search engine to understand user queries in a way that is similar to human understanding. Understanding User Intent. That is something a human would do. Voice Technology. Google is trying to adapt because of this change.
  • SYNECORE  |  SATURDAY, AUGUST 9, 2014
    [Analytics] Digital is Complicating Marketer���s Lives, but Simplifying Marketing
    Admittedly, the online world has become exponentially more complex for marketers on the nitty-gritty tactical execution side of the equation (design, implementation, and analytics), but on the big picture, conceptual, broadly strategic side of things it has greatly simplified the marketing function. Heres how the argument goes: 1.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Analytics] Dawn of the Planet of the Smartphones
    Web analytics do a great job for online conversions, but tracking where calls originate is a valuable segment of data that most marketers don’t capture. 'Smartphones may not be a threat to the human race like an army of genetically evolved apes, but they are certainly taking over the world just as quickly. With a growing global presence of 1.75
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Analytics] 5 Ways to Redefine and Retell your Brand’s Story
    Google Analytics : Lets you see an in-depth breakdown of your website’s visitors’ locations. 'Author: Michael Bird Imagine this scenario: you’ve designed a solid online marketing campaign that incorporates your brand’s message and mission, while also accurately targeting your demographic. Here’s how: 1.
  • MARKETING ACTION  |  THURSDAY, AUGUST 7, 2014
    [Analytics] Marketing Agency Metrics: How to Measure What Matters
    At that time, one of our clients was a web analytics company. You can imagine that at a web analytics company, metrics drove everything we did. Agency Reports & Analytics 'When I worked at a marketing agency about 15 years ago, our focus was on telling stories, making connections, and developing content. never really knew.
  • HUBSPOT  |  THURSDAY, AUGUST 7, 2014
    [Analytics] Which Channels Drive the Best Landing Page Conversion Rates? [New Data]
    You should always look in your own analytics to find out which channels are converting best for your business, but sometimes, it''s helpful to get some industry benchmarks to see how your success stacks up. 'If you’re a marketer, you are no doubt wondering where the best place to find potential leads and customers is. of all visitors.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Analytics] 5 Content Marketing Strategies You Should Implement Today
    Neil Patel, founder of analytical and marketing companies Quick Sprout and KISSmetrics, says, “If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts.” Chances are, if you’re aware of the power of content marketing at all, then you’re headed down the right track.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 6, 2014
    [Analytics] A Structured Day in the Life of an Outbound Prospecting Rep
    Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. Provide them with the structure they need to really do their jobs well.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 6, 2014
    [Analytics] 5 Reasons Sales Should Be Excited About Marketing Automation
    Sure, it replaces disparate marketing tools like email marketing, web analytics, landing page hosting, and social media marketing. 'Despite the name, marketing automation was never intended to be a marketing technology, even though about 80% of investments in marketing automation are driven exclusively by the marketing department.
  • VIDYARD  |  WEDNESDAY, AUGUST 6, 2014
    [Analytics] 5 Reasons Why Your Intelligent, Hard-working, Good-Looking Self Should Attend Ignite
    With a whole day devoted to best practices, we’ll show you how to create video content for all stages of the sales cycle, establish a storytelling culture, how to make the best use of video analytics. 'Hello friends! Here’s why: 1. You’ll step up your marketing game. Unsure of how to incorporate video into your lead scoring model? Right!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 5, 2014
    [Analytics] VEST Report: Analytics Tops List of Upgraded Marketing Automation Features
    But when I looked at the most common items (those which had been upgraded by three or more vendors), it immediately became clear that changes related to analytics were heavily represented. In fact, if you count lead scoring and content testing as part of analytics, seven of the dozen items fell into that category. Who knew?
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 5, 2014
    [Analytics] Website Actionable Intelligence and Goal Acquisitions
    Viewing Google Analytics and Google Webmaster Tools reports can be addictive, or a completely baffling snooze-fest. In a previous blog post we discussed our approach that we dubbed " the Magic 8 Ball method " for Google Analytics and Google Webmaster Tools. Break down the traffic and learn what it takes to convert an action.
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Analytics] BIG NEWS! @TheEIU Announces Top 25 #SocialBusiness Leaders #SocBiz25 @TheEconomist #SocBiz
    Data-driven decision-makers: Uses analytics to gain actionable insights into the performance and activities of stakeholders. Today, we are thrilled to unveil our list of the EIU’s Top 25 Social Business Leaders to the world. Also, please kindly use the hashtag #socbiz25. Innovative leader: Facilitates collaboration internally and externally.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Analytics] The Lowdown on Native Advertising
    Purchased mobile analytics provider Flurry , and LinkedIn purchased Bizo , a data management and targeting technology. 'Author: Stephanie Barnes Native advertising, or ads that mimic the visual format/content of its environment, has lately been the marketing term du jour. Basically it’s the “anti-ad”…as an ad. Deep Personalization. endeavor.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Analytics] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Tweriod is a powerful (and free) tool that can give you actionable analytics to supercharge your tweeting. 'Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. 1) Improve Multimedia With Twitter Cards. App cards.
  • HINGE MARKETING  |  MONDAY, AUGUST 4, 2014
    [Analytics] Blogging 2.0: How to Convert Content into Leads and Sales
    In our webinar, Matt Heinz shares tips on how the firm uses analytics to assess which topics connect with visitors best – and convert most effectively. 'This week’s webinar, which we co-hosted with Heinz Marketing, focused on how to convert content into leads and sales. 63% of buyers search online. Let's take a look.
  • BIZNOLOGY  |  MONDAY, AUGUST 4, 2014
    [Analytics] Maximize your social media marketing with Twitter’s new analytics
    Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. That’s OK – you can still access the analytics! Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. No more! Not a Twitter advertiser? Now you can find out!
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 4, 2014
    [Analytics] 3 Easy Ways to Increase Site Conversions
    For a free option, you can set up Content Experiments directly in Google Analytics. 'Whether you’re looking to convert blog or website visitors to subscribers or prospects to clients, working to increase conversions on your site is never a wasted effort. Here are three easy ways to optimize your site in order to do just that.
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Analytics] Google Analytics Launches Bot and Spider Filtering
    'It has been a long-established (yet misunderstood) given that Google Analytics filters out all of the bot and spider traffic from tracking into our precious reports. The post Google Analytics Launches Bot and Spider Filtering appeared first on Fathom. Analytics / Big Data bots spider filtering Happy reporting, everyone!
  • LEADERSHIP  |  FRIDAY, AUGUST 1, 2014
    [Analytics] Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program
    Components highlighted in the infographic – such as strategy, content marketing, generating traffic, generating leads, lead management and analytics – also stress noteworthy stats. Analytics. Use analytical tools to help measure effectiveness. Strategy. Content Marketing. Generating Traffic. Generating Leads. Managing Leads.
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Analytics] Marketing: The Best Inside Salesperson You’ll Ever Hire
    Analytics / Big Data Content Marketing Marketing Automation / Email Sales & Marketing Alignment inside sales 'As my career before Fathom was that of a B2B salesperson, I’d like to share the biggest marketing lessons I’ve learned so far from working here as they relate to industrial sales. Make it part of your sales team.
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Analytics] A Keyword Primer: Finding and Using Keywords Effectively
    Many experts in the field recommend examining tools, your own analytics, and even conducting your own polls to discover the best phrases possible. Test the effectiveness of your efforts by monitoring traffic, impressions and clickthrough rates in your website analytics of the keyword phrases you discovered and implemented.
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Analytics] How Fast Is Your Blog Growing? How to Run a Regression Analysis to Find Out
    marketing data analytics 'Raise your hand if you are maniacal about monitoring your blog traffic. Is your hand raised? Mine is, too. check out our traffic every day, sometimes multiple times a day. Most of the time, it''s great to be so in-the-weeds -- if I notice a sudden dip, I can quickly react. What Is a Regression Analysis? 3) R 2.
  • WRITTENT  |  FRIDAY, AUGUST 1, 2014
    [Analytics] 5 Myths About Copywriting
    If you take a one size fits all style towards your copywriting — e.g. since “add to cart” worked as a better CTA than “buy now” or “purchase now “ for Analytics Inspector I’ll only use “add to cart” in my e-commerce website’s copy — you are doomed to failure as a copywriter.
  • B2B MARKETING TRACTION  |  THURSDAY, JULY 31, 2014
    [Analytics] Why Lack of Strategy Will Kill Your B2B Blog
    As you tweak your blog elements to get more and more engagement and (ultimately) conversions, analytics will play a big role. 'Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy.
  • CRIMSON MARKETING  |  THURSDAY, JULY 31, 2014
    [Analytics] The Buyer’s Journey Is Going Digital
    Apply marketing analytics to all of your structured and unstructured data and marketing intelligence to create a 360-degree view of your buyers. 'The buyer experience is changing. Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. ” . ” Design. Deliver.
  • HINGE MARKETING  |  THURSDAY, JULY 31, 2014
    [Analytics] Does Social Media Help You Meet Your Bottom Line?
    Google Analytics allows you to track the number of visitors from social platforms, so you can measure the inbound web traffic from social media sites. 'Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Analytics] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    My go-to strategy for checking a user’s influence is looking at their social authority score, which is computed through analytics tools. Social 'While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Analytics] Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]
    analytics 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Congrats! You''ve sold your client on the idea that a new website -- one that provides a more user-friendly experience and increase sales and opportunities. Will your fancy navigation only confuse prospects?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Analytics] 7 Skills To Look For When Hiring A Content Marketing Strategist
    Analytics:  Content marketing requires a deep knowledge of common analytic tools (Google Analytics, Omniture, etc.) When people ask me this question, I also refer to Hubspot’s hiring practice of looking for DARC skills: Digital, Analytic people who can Reach an audience with Content. 'Content marketing is hot!
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Analytics] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
    But optimizing your marketing campaigns and website to drive more high-value phone leads requires the right analytics data. The post Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing appeared first on Ifbyphone. 'Inbound phone calls drive business. Call Tracking Integrations
  • VIDYARD  |  WEDNESDAY, JULY 30, 2014
    [Analytics] 5 Handy Content Tools to Add to Your Collection
    free analytical tool to help coordinate your Twitter activity, Tweriod tells you when and how often you should tweet for optimal visibility. 'When you’re producing new content on a regular basis—whether it’s videos, blog posts, or infographics—you understand the value of any service or tool that can strengthen your efforts. Evernote. Trello.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Analytics] Why Keyword Level Call Tracking?
    Google Analytics and Google AdWords Don’t Track Calls. SEO tools such as Google Universal Analytics and Google AdWords report what keyword searches drive traffic to a website or landing page. These analytics reports, however, will not take into account phone leads generated from each variation. 'Keyword level call tracking.
  • LEADERSHIP  |  TUESDAY, JULY 29, 2014
    [Analytics] CMO Spotlight: Blair Christie, SVP and CMO, Cisco
    Bring analytics out of the data centres and closer to the edge. Too much of the Big Data and the supporting analytics reports, says Blair, sit far back in the data centres. 'Next up in our series on inspiring CMOs from around the world is Blair Christie, SVP and CMO of Cisco. trillion. Depth of connection is as important as breadth.
  • ANNUITAS  |  TUESDAY, JULY 29, 2014
    [Analytics] The Problem With The Story You Are Telling
    With everyone (and their sister) using Google Analytics, and engagement metrics from all those sites helping Google understand and identify the content that people are actually reading, it makes sense that this type of information will help the search engine make recommendations based on what people actually like. Trying to game the system?
  • WEBBIQUITY  |  TUESDAY, JULY 29, 2014
    [Analytics] 17 Helpful SEO Tools and Tool Reviews
    Social analytics? 'For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Which SEO tools are most helpful in conducting a site audit? Which tools are best for local SEO? Knutson.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 29, 2014
    [Analytics] Would you erase yourself from Google search results?
    Big Data and Analytics Content Marketing Google techologies Legal implications LinkedIn Podcasts The Marketing Companion blogging best practices buyer personas content marketing linkedin blogging right to be forgotten the marketing companion 'Have you tried The Marketing Companion podcast yet? Why hasn’t this been an issue in the U.S,?
  • MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Analytics] 4 Ways to Invest in Your Marketing Career
    What’s going on with Google Analytics? 'Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. You don’t need to read a pile of career advancement books, or spend every weekend at seminars, or update your LinkedIn profile every day. Take a Class. Ask for Help.
  • SALES CHALLENGER  |  MONDAY, JULY 28, 2014
    [Analytics] Boost Your Sales With Big Data
    Sales organizations face a number of roadblocks when incorporating data and predictive analytics into the sales function, including: Data quality and management. Many sales organizations struggle to maintain all of the data within their CRM systems , and big data and predictive analytics mean more data from more sources to maintain.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Analytics] The Inbound Marketing Methodology Explained [VIDEO]
    To get there, you need to carefully and analytically pick your keywords, optimize your pages and create content around the terms your buyers are searching for. 'Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? My marketing agency and clients use HubSpot''s software.).
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [Analytics] Now, Go and Do: Create standardized, well-understood metrics for your organization
    'Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. Create a consensus on data management standards.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 25, 2014
    [Analytics] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
    The likely result is to switch the focus of competition from assembling data and providing a database to making clever use of the data through things like advanced analytics. 'The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Analytics] 8 Key Questions That Will Help You to Know When to Update Your Website
    Is your site integrated with Google Analytics? If you don’t have analytics, get it. If you aren’t sure if you are ready to venture into this part for your website, check the Google Analytics traffic source stats on your site. Can you update your own content or photos without having to call a developer?
  • CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Analytics] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    Get your marketing analytics in place. 'The days of marketing as a necessary cost center are numbered. Today, marketers must demonstrate how marketing will contribute to the company’s top-line revenue growth, or be prepared to change careers.      . CMOs and Marketing VPs need to step up and take responsibility for revenue production.
  • ANNUITAS  |  THURSDAY, JULY 24, 2014
    [Analytics] Follow Up – My 2014 Content Marketing Predictions
    'Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript  here  ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24. or Foe? ).
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 24, 2014
    [Analytics] The smarter way to collect content
    Importantly it also gives exhibitors live analytics into what content is being collected and shared and by whom. 'Sharing content at events was stuck in the past. Not anymore. While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. Discover.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Analytics] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Additionally, it provides users with an opportunity to dig deeper into Twitter analytics, not only identifying followers, but other details like location and when they most commonly tweet. 'We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” FollowerWonk. BuzzSumo. Keyhole. Twitalyzer. Klout .
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Analytics] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    You use web analytics, right? Using your analytics and your sales data, determine which product pages are most important to your business. 'You think you’ve got e-Commerce SEO problems? Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? Diversify your traffic sources.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Analytics] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    Keeping Up with the Quants: Your Guide to Understanding and Using Analytics - Thomas H. 'Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. And while I’m not opposed to classic beach reads (murder mysteries, romance novels, etc.), Highly Recommended.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Analytics] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    94% of CMO’s believe advanced analytics play a big role in helping them realize their goals (source:  IBM Global C-Suite Study ). 83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study). 'By Rob Petersen, {grow} Community Member. It is now #2 behind TV. It is now #2 behind TV.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Analytics] 9 Pillars for a Killer Content Marketing Strategy
    To measure content metrics , you can use programs like Google Analytics. 'Image source. Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing. Maybe these stats will help convince you…. 90% of consumers find custom content useful.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Analytics] Marketo Goes to College
    According to a recent survey by Accenture, 42% of CMOs believe analytics skills will soon be a core competence of marketing. 'Author: Jesse Finn Good marketers are hard to find. In fact, many organizations today are facing huge gaps in their marketing team roster – there just aren’t enough people to do the job. Take Sears, for example.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 22, 2014
    [Analytics] City Analytics: How Chicago Leads the Pack in Big Data
    'This morning we attended an exciting event in the Loop hosted by the TechAmerica Foundation where we got to talk SMAC : social, mobile, analytics, and Cloud. The post City Analytics: How Chicago Leads the Pack in Big Data appeared first on Ifbyphone. Go Cloud! What purpose does all this data serve? Data for the People. General
  • CRIMSON MARKETING  |  TUESDAY, JULY 22, 2014
    [Analytics] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. '“Science holds the key to unlocking human potential.”
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Analytics] 5 Pinterest Tactics + Back-to-School = A+ Sales
    You can also now add UTM tracking codes to your URLs, as they were previously stripped out, to monitor your traffic in Google Analytics. 'Think it’s too early to utter the words, “back-to-school”? I’m with you, but guess what? Shoppers aren’t. shop two weeks ahead of schedule. back to school gifts. college DIY.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Analytics] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    That’s why marketers need access to the analytics that matter. 'Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. It’s difficult to tell which of your past marketing efforts affected the sale, or to prove that your current efforts are worth the investment. Intrigued? Marketing Automation
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Analytics] 3 Tips to Support Relevance in Your Marketing Communications
    Chang focused on five tenets—targeting, engagement, conversion, analytics and technology—to show how marketers can improve their automation efforts in each segment. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Gmail promotions).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 22, 2014
    [Analytics] The ROI of Twitter, Explained
    As marketers, we need to measure everything we do and there are certainly many quantitative measures available through our analytics. As marketers, we need to measure everything we do and there are certainly many quantitative measures available through our analytics. 'Twitter is a mystery to many. It’s understandable. Off track.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Analytics] Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
    Vidyard Video Hubs addresses these challenges, giving marketers all the tools they need to create custom-branded video channels; build playlists, categories and tags; easily upload, manage and share video content with no coding required; and track detailed viewer engagement analytics. It has virtually replaced our use of YouTube.”
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