MADISONLOGIC B2B WHITE PAPERS | MONDAY, SEPTEMBER 15, 2014
[Analytics] Improving ROI with Marketing Optimization
talk about optimization, we’re talking about an analytical and mathematical function – a. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Optimization Workflow. Market. Brands.
MADISONLOGIC B2B WHITE PAPERS | MONDAY, SEPTEMBER 15, 2014
[Analytics] Start engaging from the first click in the Customer Journey
VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. portal for digital and ecommerce marketers, and UK-based Lynchpin, a web analytics consultancy, three main. All Rights Reserved. interpretations thereof. 12 About GX Software.
MADISONLOGIC B2B WHITE PAPERS | MONDAY, SEPTEMBER 15, 2014
[Analytics] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
Analytics can probe right down to the. analytics to help prioritize leads who are spending more time with your content. And advanced analytics. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. The contenders?
MADISONLOGIC B2B WHITE PAPERS | MONDAY, SEPTEMBER 15, 2014
[Analytics] Closing the Loop on Social Leads
Make sure your marketing analytics tool includes information about new leads generated from social. note on analytics: Using social analytics tools is particularly important for gathering lead generation. Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social. business.
REVRESPONSE B2B WHITE PAPERS | MONDAY, SEPTEMBER 15, 2014
[Analytics] The Definitive Guide to Marketing Metrics and Marketing Analytics
Shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter
REVRESPONSE B2B WHITE PAPERS | MONDAY, SEPTEMBER 15, 2014
[Analytics] The Quick Guide to Conversation Analytics
Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
REVRESPONSE B2B WHITE PAPERS | MONDAY, SEPTEMBER 15, 2014
[Analytics] 10 Google Analytics Tools Your Business Should Be Using
Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
BIZNOLOGY | FRIDAY, SEPTEMBER 19, 2014
[Analytics] Content marketing is for salespeople, too
Have you used the analytics to know which content moves customers from step to step in the funnel? Content Marketing Offline Marketing Business business process Customer Customer relationship management Google Analytics marketing Sales Sales process 'You probably heard that content marketing is kinda important. Job over, right? Wrong.
VIDYARD | FRIDAY, SEPTEMBER 19, 2014
[Analytics] See Valuable Video Data in Your Web Analytics Dashboard
'Reporting tools like Google Analytics and KISSmetrics are critical for determining how your site is performing. In today’s post, we’ll talk about how you can use some tools that you already have in place to feed useful data about your videos into your web analytics dashboard (whether that be Google analytics, KissMetrics, etc.).
MARKETING ACTION | FRIDAY, SEPTEMBER 19, 2014
[Analytics] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)
We’re getting much better, maybe not on a seed-by-seed level, but at a more aggregate level of predictive analytics, reporting these things internally, and being able to act on them. Marketing Automation Sales & Marketing Alignment marketing analytics marketing automation multi-channel marketing JAY : Well thank you, Atri.
EARNEST ABOUT B2B | THURSDAY, SEPTEMBER 18, 2014
[Analytics] "In Inbound Marketing, metrics matter" HubSpot Inbound 2014 - Thursday 18th September
Generally, he said (in agreement with Tuesday''s panel session about what VCs and board members expect from CMOs) that modern marketers need to have a hybrid skill set: both analytical and tactical. '"The internet hasn''t simplified anything. It''s made everything much more complicated". agree with her. It is complicated. Drawing to a close.
ANNUITAS | THURSDAY, SEPTEMBER 18, 2014
[Analytics] Content Marketing Evolution at Content Marketing World
The content strategist needs to meet with the web analytics team, the Demand Generation team, the marketing automation power-users and the CRM administrator in order to incorporate metrics and measurement into the plan in a way that is interesting to the CEO. How do I get the budget I need to create content? How do I decide what to focus on?
MARKETING ACTION | THURSDAY, SEPTEMBER 18, 2014
[Analytics] The 3 & 5 of Winning Drip Marketing Campaigns
Integration with sales and marketing tools, such as CRM, analytics programs, and pay-per-click ads “Set it and forget it” campaign scheduling. Full campaign tracking and analytics. 'How many times does a prospect need to see your message before taking action? Similarly, there’s the Law of 29. An Atlas study says 9 times. And no.
HUBSPOT | WEDNESDAY, SEPTEMBER 17, 2014
[Analytics] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
Social networks have gone even more mainstream, Vine''s become a thing, Twitter''s made analytics available for everyone , Google''s algorithm has changed (several times. 'A lot''s happened in the marketing world in the last few years. no surprise there), and we''ve watched the prevalence of inbound marketing grow and grow. Inbound Marketin
HUBSPOT | WEDNESDAY, SEPTEMBER 17, 2014
[Analytics] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
More than ever you need cohesive marketing analytics to decipher your audience, your content, and how the two interact with each other to grow your business. List Analytics : Marketing databases decay at a rate of 23% per year. 'Years ago, when Brian and I started HubSpot, we were on a singular mission. There were many. or seven.
EARNEST ABOUT B2B | WEDNESDAY, SEPTEMBER 17, 2014
[Analytics] The changing role of the CMO - HubSpot Inbound 2014, Tuesday 16th September
Now however, CMOs are needed to have a much more advanced skillset focusing on strategy and analytics. 'Day 2 of HubSpot''s Inbound event started with an impressive keynote speech from Simon Sinek. His point being that "Business is human". The panellists Lorrie Norrington, Stacy Bishop, Larry Bohn and Jim Goetz.
MARKETING ACTION | WEDNESDAY, SEPTEMBER 17, 2014
[Analytics] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
Sharing analytics with your contributors (e.g., 'The argument has long been settled, supported by volumes of data points, papers, posts, and countless real-world experiences by marketers of all stripes, types, and industries: Content marketing works. Especially for businesses that have the luxury of sizable marketing teams. And … action!
CRIMSON MARKETING | TUESDAY, SEPTEMBER 16, 2014
[Analytics] How CMOs Can Make Big Data Relevant to the Sales Team
It is hard to imagine that even Naisbitt himself could have imagined then the volume, variety and velocity of pure data that would be available to CMOs today through transaction records, web analytics, public records and a multitude of other sources. Mind you, that was in 1982— before we texted, tweeted, linked, liked, posted or pinned. In
CLIENT BRIDGE | TUESDAY, SEPTEMBER 16, 2014
[Analytics] HubSpot Reveals New Tools to Accelerate Sales
Sidekick – super cool new email and analytics features that salespeople will love (see below for more details). 'With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. An Insiders Look at HubSpot’s New CRM Tools. big time-saver.
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 16, 2014
[Analytics] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
LinkedIn Analytics Once you are up and running with your highly targeted, highly relevant advertising or content campaign, LinkedIn offers intelligent reporting within the campaign manager interface. The post How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking appeared first on Ifbyphone.
LEADERSHIP | TUESDAY, SEPTEMBER 16, 2014
[Analytics] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
Yes, predictive analytics and Big Data help when used efficiently, but the more we think we have identified patterns and start to define rules of engagement, the deeper entrenched we are in “marketing with blinkers on”. Dalai Lama XIV. Learn the rules like a pro, so you can break them like an artist.” ? Pablo Pablo Picasso. Turn Around.
ENGAGE | TUESDAY, SEPTEMBER 16, 2014
[Analytics] Marketers Need to Focus on the ‘Why’ not the ‘What’
As a marketing geek, I’m constantly nerding out on the next big things—the next analytics, the next tech, the next ad platform, but why? 'As marketers and content creators, we care about the awesome. We want to create that next awesome piece that fuels a brand’s image, creates advocates and rises to the level of something worth sharing.
WEBBIQUITY | TUESDAY, SEPTEMBER 16, 2014
[Analytics] 19 Excellent Guides to SEO Link Building
Addressing the (justified) paranoia caused by Google’s nasty Penguin, Marcela De Vivo recommends a handful of ways to avoid trouble, like auditing links monthly and creating Google Analytics Alerts for triggers such as “Google Organic Traffic decreased by more than 5%.” But like SEO more generally, it has evolved. ”).
MODERN B2B MARKETING | MONDAY, SEPTEMBER 15, 2014
[Analytics] How to Win at B2B Video Marketing
If you’re relying on YouTube or other third-party platforms, you simply won’t be able to access the most powerful analytics. 'Author: Evy Wilkins When marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets.
HUBSPOT | MONDAY, SEPTEMBER 15, 2014
[Analytics] 6 Essential Social Media Lessons From Top Executives
Having a bio on your company website matters because prospects will Google you at some point during the buying process (you know this because your analytics will tell you so). 'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. What can they teach us? Ready?
SOCIAL MEDIA B2B | MONDAY, SEPTEMBER 15, 2014
[Analytics] Professors Share Observations on the State of B2B Marketing
Peter Fader , Professor of Marketing, Co-Director of Wharton Customer Analytics Initiative, The Wharton School of Business, University of Pennsylvania. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). Eric Bradlow , K.P. Jeffrey L.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, SEPTEMBER 15, 2014
[Analytics] Three implications for Big Data and your marketing department
Let’s look at three implications of this development and the new marketing opportunities provided by this emerging world of analytics. Let''s look at three implications of this development and the new marketing opportunities provided by this emerging world of analytics. Well … maybe not our arms. That might be awkward.
MARKETING ACTION | MONDAY, SEPTEMBER 15, 2014
[Analytics] How Data Science Is Transforming Sales and Marketing
Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging. It’s a form of predictive analytics.
VIDYARD | MONDAY, SEPTEMBER 15, 2014
[Analytics] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
'With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. While the public view counts provide a great ego boost to those on Facebook, the advanced analytics that Facebook is rolling out are really targeted towards brands.
HUBSPOT | SATURDAY, SEPTEMBER 13, 2014
[Analytics] 11 Lesser-Known LinkedIn Features You Should Be Using
This video will show you how to use it: For your business: 7) Create a company page, Use the Showcase Pages & Review Your Analytics. Another great feature of the company page is the ability to collect insightful analytics regarding the level of engagement for individual posts, trends across key metrics and follower demographics.
IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 12, 2014
[Analytics] 3 Significant Trends Impacting Marketing Leaders Now
Instead of all the time being spent working with the customer they’re spending their time syncing and integrating and maintaining and always updating all these disparate databases, content repositories, analytics engines, campaign reports and UIs. Check out the podcast here (form required). Marketing Efficiency
HUBSPOT | THURSDAY, SEPTEMBER 11, 2014
[Analytics] Do You Know Jack? How to Delight Your Most Important Marketing Asset
good place to start when defining your target audience is evaluating your current customers with things like your website''s analytics, Facebook insights, and Twitter Analytics. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. End of story.” Who is Jack?
VOICE-BASED MARKETING | THURSDAY, SEPTEMBER 11, 2014
[Analytics] Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition
As a leader in call tracking and analytics, Mongoose Metrics has played a significant role in how marketers and agencies prove and improve ROI from their campaigns, and I know that together we will bring a tremendous amount of value to our combined customer base. 'I’m delighted today to welcome the Mongoose Metrics team to Ifbyphone.
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 11, 2014
[Analytics] Jeff Ogden of Find New Customers forming the Tampa Chapter of Business Marketing Association
BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: Customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marketing communications, and analytics. I need board members. Watch “ What can the BMA do for you?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 10, 2014
[Analytics] Why Sustainable Competitive Advantage is so 1990
And it has to do with the fact that on the one hand, the analytics that form the cornerstone of traditional marketing are really changing rapidly. also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. And you should keep doing them.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 10, 2014
[Analytics] 15 Sales Hacks You Should Know From Past Sales Hacker Events
Hack #14: “Sales Ops & Sales Enablement should be your next two hires after your VP of Sales” - Cory Ayers - VP of Sales, Host Analytics @ host_analytics. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. 15 at 9 a.m. in the hub of the universe, Boston.
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 10, 2014
[Analytics] 4 Inspiring Content Marketing Takeaways From Author Andrew Davis
” According to NOVA special on PBS the company has seen a 20% growth in Q1 in analytics business – as IBM invested to prove leadership applications for clients. Check out this “Search for meatloaf” that highlights our typical pattern to purchase (there’s nothing consistent about it!). How do you do so?
VIDYARD | WEDNESDAY, SEPTEMBER 10, 2014
[Analytics] New Report Offers Insight Into Future of Video Marketing
Standard solutions cater to the needs of Creative Services and Content Production teams by offering content hosting and streaming services, basic video analytics, playlist creation and customizable video players. Spoiler alert: it’s all pretty awesome, and it sounds like you should be taking the future of video marketing pretty seriously.
KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 9, 2014
[Analytics] SMX East 2014 Preview: Competitive Research for SEO
Analytics (Ex: Google, Omniture). 'In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. Summary : Your competitors have top rankings in search results for some of your prime keywords.
FIFTH GEAR ANALYTICS | TUESDAY, SEPTEMBER 9, 2014
[Analytics] How Agencies Evolve From Vendor to Strategic Partner
Since SIGMA opened its doors almost 30 years ago, our bread and butter has been the integration of multiple data sources coupled with analytics strategies that can power marketing and innovation, such as predictive modeling and segmentation scores and scenarios: Good data combined with smart data to create marketing insights. Data that works.
SAZBEAN | TUESDAY, SEPTEMBER 9, 2014
[Analytics] Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
Team members can filter with keywords and hashtags, and better study the analytics. The social media analytics company Simply Measured found that, as of March 2013, 99% of brands are on Twitter and 30% of these have an account devoted to customer service. 'Image Courtesy of Youssef Rahoui on Flickr.com. What do users think about this?
HUBSPOT | TUESDAY, SEPTEMBER 9, 2014
[Analytics] The Secret to Destroying Your Marketing Career, In One Chart
marketing data Analytics 'Of course we don’t want you to destroy your career. But if you were truly hell-bent on it, we know just how to do it. Don’t measure ROI. Seriously, don’t. Only good things happen when you do. In other words, simply the act of measuring ROI correlates with positive results.
SYNECORE | FRIDAY, SEPTEMBER 5, 2014
[Analytics] Outbound Marketing the Inbound Way
The use of analytics, especially the ability to modify marketing efforts based on analytics , may be the most important element of a successful inbound marketing strategy. As I mentioned, this will not solve all of the analytical shortcomings of an outbound campaign, but it can serve as a reduction to its unknown effectiveness.
HUBSPOT | FRIDAY, SEPTEMBER 5, 2014
[Analytics] The Art of Marketing: 6 DIY Design Projects to Try
And, of course, using analytics software, we can determine if the content we create ends up delivering on our underlying why, or goal (e.g. 'I’ve heard it before. You’ve heard it before. Heck, I’ve even said it before : Marketing isn’t arts and crafts. To be effective marketers, we need to put childish things aside.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 5, 2014
[Analytics] How Consumers Decide: Marketing for the 5-Step Model
As we discussed in our ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , effective analytics are essential to unlocking the full potential of your marketing initiatives. 'Author: Rachel Yarnold Decisions, decisions! Even when we aren’t aware of them, we’re making them all the time. Gym or happy hour? TV or sleep?
VIDYARD | FRIDAY, SEPTEMBER 5, 2014
[Analytics] 6 Clear Signs You’re Ready for a Video Marketing Platform
It can feel like a tall order, but you can easily do this with the analytics a video marketing platform provides. Overall, you can look to the analytics behind your current content to amplify what’s working and modify what isn’t. This is a great idea because the demand for video isn’t showing any signs of slowing down.
HUBSPOT | THURSDAY, SEPTEMBER 4, 2014
[Analytics] The True Stories Behind the Web's Coolest Content
Analytical. 'The year was 1997, and all the cool kids were watching MTV. Meanwhile, over on VH1, a new series was just rolling out; a series that was actually about music. and the musicians who made it. That groundbreaking documentary series? Behind the Music. The first musicians featured in it? Milli Vanilli and M.C. Hammer. Transparent.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 4, 2014
[Analytics] Social advocacy marketing gains legitimacy
This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. This week, another start-up in the brand advocasy space, Branderati, was acquired by social media marketing/analytics company Sprinklr. The conversation has changed. Examples? Examples?
FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 3, 2014
[Analytics] Bank Marketers: Be As Smart As Amazon
This type of analytics has been in-use for many years but banks are slow to bring this from the marketing world into their customer engagement practices. Using research and analytics to understand what I’m interested in is critical, as is getting permission management right. If only the Retail Banking world would take a few lessons….
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 3, 2014
[Analytics] Using Insights to Tame the Strategic Planning Beast
Behavioral Targeting Big Data Data Analytics Data Mining Social Business Intelligence Social Media Competitive Advantage Customer Research Data Visualization Strategic Planning Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. Here is an overview of that advice.
HUBSPOT | WEDNESDAY, SEPTEMBER 3, 2014
[Analytics] The Truth About Lead Generation: Busting 5 Common Conversion Myths
It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. 'The following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here. And it is!)
BLUE FOCUS MARKETING | TUESDAY, SEPTEMBER 2, 2014
[Analytics] [VIDEO] Create Your #SocBiz Pilot Program #EmployeeAdvocacy #SocialEmployee
As more businesses make the jump into social strategies and big data analytics, the easier it is becoming for all organizations to measure the success of their social business initiatives. 'We are pleased to announce the release of our latest video in support of our best-selling book, The Social Employee. Step 1: Listen. Step 2: Develop.
FATHOM | TUESDAY, SEPTEMBER 2, 2014
[Analytics] From Student to Digital Diva: A Successful Summer Internship
learned best practices with websites like Google Analytics and Google Adwords. 'The day I started my college career, a professor told the group of 300 students in my introductory class that we needed to get an internship. They were more marketable and better candidates for post-graduation jobs. The reality is terrifying. was part of the team.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 2, 2014
[Analytics] Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems
seven types of shared customer data processes , ranging from single customer view to predictive modeling to treatment selection to advanced analytics. 'Way back in January, I began working with SAP on a set of worksheets to help marketers assess their customer management systems. That''s it -- just 29 items, although some do have subitems.
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 2, 2014
[Analytics] 5 Time-Saving Business Tools You Need to Know
It also allows you to look at Google reviews, share information on Google+ directly from the page, look at analytics, and even gain insights on your site’s engagement, audience and visibility. 'Running a small business involves wearing many hats, and you may find yourself wishing you had an extra set of helping hands.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 2, 2014
[Analytics] 10 things you need to know NOW about OmniChannel Marketing
Analytics is the key to the kingdom. Augmented Reality Big Data and Analytics business strategy Internet marketing Mobile marketing Monitoring strategies enterprise marketing omni-channel omni-channel marketing OmniChannel anticipates that customers may start in one channel and move to another as they progress to a resolution.
HINGE MARKETING | FRIDAY, AUGUST 29, 2014
[Analytics] Hinge’s Fab 5: August 2014
Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1. 'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in August. Kevin Bloom, Hinge Marketing. What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing. Eric Enge, Moz.
WINDMILL NETWORKING | FRIDAY, AUGUST 29, 2014
[Analytics] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
Twitter Hashtag Analytical Tools and How to Leverage Them by Tammy Kahn Fennell - Maximize Social Business. 'The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), Author information.
SYNECORE | FRIDAY, AUGUST 29, 2014
[Analytics] Lead Segmentation: Enhance Your Email Marketing
Finally, measure your efforts with analytics and refine your segmentation and/or messaging 'After embracing inbound marketing methodology within your organization, it is important to understand how to interact with your leads. What does your company do to nurture leads? Maybe a monthly newsletter? Challenge/Opportunity. See the difference?
CRIMSON MARKETING | THURSDAY, AUGUST 28, 2014
[Analytics] CMOs are Spending More on Marketing Analytics, Social and Content
Here are the top trends you need to know: Roughly 8 in 10 US CMOs anticipate their companies will increase usage of predictive marketing analytics and big data tools within the year, “with more than one-quarter expecting their use to increase by at least 25%.” ” 39.1% ” “Social media occupies an average 7.4%
VERTICAL RESPONSE | THURSDAY, AUGUST 28, 2014
[Analytics] Are You Committing Content and Social Media Sabotage?
Most of these third-party applications are free, easy-to-implement, customizable, and even provide you analytics. 'Recently, I had a music journalist and friend conduct an interview with one of our favorite artists. “Maybe they’re at the top!” ” I thought. Astonishment began to sink in. So guess what I did? Nothing.
B2B MARKETING INSIDER | THURSDAY, AUGUST 28, 2014
[Analytics] 10 Expert Tips On How To Achieve Content Marketing ROI
Skip analytics reports for your CMO. 'There is a ton of excitement and anticipation surrounding this year’s Content Marketing World taking place in Cleveland in just 2 weeks. Each ebook contains insights from 10 experts. The theme of the ebooks has been Alice in Wonderland and you can read my full length submission here.
HUBSPOT | WEDNESDAY, AUGUST 27, 2014
[Analytics] Twitter Rolls Out Tweet Performance Analytics to All Users
'Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Why Twitter Analytics Are Helpful. Because when are free analytics not helpful? Good stuff!
CRIMSON MARKETING | WEDNESDAY, AUGUST 27, 2014
[Analytics] Sanjay Sarathy, Sumo Logic CMO: Three Emerging Trends in Marketing Intelligence [Podcast]
Sanjay Sarathy, CMO of machine data analytics service Sumo Logic, shares with Moneyball for Marketing a few of the marketing intelligence insights that CMOs can glean from data analytics, using the context of his own experiences observing and analyzing the data generated by Sumo Logic customers. Marketing Technology Podcasts
MARKETING ACTION | WEDNESDAY, AUGUST 27, 2014
[Analytics] Cohort Analysis: 2 Simple Steps to Better Understand Your Leads
'Cohort analysis is an often-overlooked area of marketing analytics. Reports & Analytics It involves tracking a group that shares a common characteristic (a “cohort”) over a certain period of time and evaluating outcomes. In this post, we will talk about cohort analysis of leads. Conversion from lead to win by Lead Source.
VERTICAL RESPONSE | TUESDAY, AUGUST 26, 2014
[Analytics] Instagram Rolls out New Tools for Businesses
” The tools available for businesses will include: Account insights – Impressions, reach and engagement analytics. Ad insights – Paid campaign performance including impressions, reach and frequency analytics. Breaking News Social Media Instagram instagram analytics instagram business tools instagram for businesses
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 26, 2014
[Analytics] 20+ Metrics for Measuring B2B SEO Performance
If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. Provided): 10 Ways to Prove SEO Value in Google Analytics. Guide To Tracking Multiple Subdomains In Google Analytics. Organic search engine traffic.
VOICE-BASED MARKETING | TUESDAY, AUGUST 26, 2014
[Analytics] Best Practices and Tools for Retargeting Campaigns in the B2B Space
Using Universal Analytics you can even tie retargeting ads back to in-store visits or over-the-phone purchases. However, with the upcoming release of remarketing lists in Google Analytics, advertisers will be afforded more robust segmenting tools. 'Did you know that 98% of visitors leave your site before converting? AdRoll.
B2B MARKETING INSIDER | TUESDAY, AUGUST 26, 2014
[Analytics] Do Content Marketers Need To Have Writing Skills?
This includes understanding how to use digital platforms and analytics to gain reach using content. Hubspot calls this DARC skills (Digital, Analytic, Reach, Content) and this philosophy guided most of my hiring. Analytics: Business Acumen: (Translate content marketing results into business outcomes). What about journalists?
VIDYARD | TUESDAY, AUGUST 26, 2014
[Analytics] MarTech Conference Brings Out the Best in Marketing Tech
The innovations happening in analytics, performance tracking, content optimization and customer insights are truly incredible. I’m pumped about this convergence of creative design, content marketing, demand gen and analytics. Yes, it’s true!! So what happened at the event, and what did we all learn? Glad you asked!
THE FORWARD OBSERVER | MONDAY, AUGUST 25, 2014
[Analytics] Why Website Optimization Trumps Search Engine Optimization
Ongoing analysis and measurement of your website analytics will provide you with ample feedback to make sure you’re making the searchers (and the search engines) happy Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably. But they are different. They have a lot in common.
EMAGAZINE B2B BLOG | MONDAY, AUGUST 25, 2014
[Analytics] Google Announces HTTPS Rankings Boost. Should You Make The Move?
In order to ensure that your transition is a smooth one, you’ll need to religiously check your Google Analytics and Webmaster Tools accounts for any hiccups. 'By Alicia Hale | VP of Digital Marketing Services. What is HTTPS? HTTPS (Hypertext Transport Protocol Secure) protects the integrity and confidentiality of your users’ data.
MODERN B2B MARKETING | MONDAY, AUGUST 25, 2014
[Analytics] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. 'Author: Seth Lieberman Many marketers feel like the engine is always running. Here’s how these three benefits break down: 1. Facilitating Dialogue. This: .
HUBSPOT | MONDAY, AUGUST 25, 2014
[Analytics] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
As you work towards them, be sure to check your analytics continually and adjust where necessary. 'First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." Common Mistakes New Inbound Marketers Make.
MARKETING INTERACTIONS | SUNDAY, AUGUST 24, 2014
[Analytics] B2B Marketing Content Must Address "Soft" Factors
61% agree that when making decisions, human insights must precede hard analytics. Earning and sustaining trust and credibility were proven to trump analytical intelligence. 'For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. " Or "we felt more comfortable with them."
HINGE MARKETING | FRIDAY, AUGUST 22, 2014
[Analytics] The Do’s and Don’ts of Lead Nurturing in Professional Services
Related Stories How to Use SlideShare for B2B Lead Generation Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 Intermediate Techniques to Build a Better Email Marketing Campaign. 'When it comes to lead nurturing, firms often believe that more is better. fine line exists between nurturing and going too far. actually happens.
HINGE MARKETING | THURSDAY, AUGUST 21, 2014
[Analytics] How to Use SlideShare for B2B Lead Generation
Collection of detailed analytics like performance metrics, user identities, and interaction details. Related Stories Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 Intermediate Techniques to Build a Better Email Marketing Campaign Google+ 301: How to Start and Grow a Community. 'Experiencing a plateau in leads?
CRIMSON MARKETING | THURSDAY, AUGUST 21, 2014
[Analytics] What Do Digital CMOs Do Better?
Digital CMOs “use first- and third-party data to target contextually relevant offers and experiences guided by predictive marketing analytics and algorithms that learn and adapt” as buyers move down the sales funnel. 'Marketing has been one of the most dramatically changing business functions over the past decade. This ” 2.
HUBSPOT | THURSDAY, AUGUST 21, 2014
[Analytics] What Are Attribution Reports? [FAQs]
For instance, if you run a report based on First touch (as it is called by HubSpot) or First interaction (as it is called by Google Analytics), 100% of the credit is given to the page URL or source of the first visit a contact was on. How Do You Run an Attribution Report in Google Analytics? Analytics Reports You are right!
MARKETING ACTION | THURSDAY, AUGUST 21, 2014
[Analytics] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
Campaign tracking, analytics, and reporting that aligns with what is important to you and your clients. 'What does it take to find the right marketing automation solution for your agency? good platform helps marketing agencies be more effective. That’s why it’s important to take the time to research your options in advance. Better?
VOICE-BASED MARKETING | WEDNESDAY, AUGUST 20, 2014
[Analytics] Marketing Challenges Agencies Face and How to Solve Them with VBMA
Tools like Google’sUniversal Analytics are great for tracking web leads, orSalesforce’s CRM platform that can track how these leads progress through the sales funnel, and lastly, optimization platforms like Optimizely that can help you drive more leads from your website. The Importance of Phone Leads. Call Tracking. Lead Scoring.
HINGE MARKETING | WEDNESDAY, AUGUST 20, 2014
[Analytics] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. Each metric below can be found in the Audience > Overview section of Google Analytics. You will see a graphic like this in Google Analytics to indicate your pages/session. 1) Pages/Session. Anything over 2.00
BIZNOLOGY | WEDNESDAY, AUGUST 20, 2014
[Analytics] Does mobile search work for your business?
More importantly, analytics for tracking mobile search aren’t as robust as desktop search. Finally, start moving away from last-click attribution and begin exploring more robust attribution models within your favorite analytics tool. Which begs the question: does mobile search work? The answer unequivocally is yes. Conclusion.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, AUGUST 20, 2014
[Analytics] 3 Steps to Building a Better B2B Target Account List
Find engaged companies in your database: With predictive analytics solutions like Lattice Engines , you can not only score leads but improve your lead scoring with additional data sources and analytics, identifying potential accounts to focus on from within your existing marketing database. Sadly, the answer is usually no. Really.
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 19, 2014
[Analytics] How Data Can Be a Competitive Weapon in Your Content Marketing
80% of marketers rate measurement as highly important, yet only 40% have deployed web analytics: time to deploy web analytics). 'Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Follow Dennis on Twitter @dshiao. We’re competing for YOUR attention. LinkedIn posts.
FATHOM | TUESDAY, AUGUST 19, 2014
[Analytics] Using Google Site Search Analytics to Develop Quality Content Topics
Google Analytics offers an extremely useful tool for websites that feature a site-search bar. This feature can be found in the behavior section of your Google Analytics dashboard (see image to the right). Setting up Site Search in Google Analytics. Analytics / Big Data Content Marketing SEO
HUBSPOT | TUESDAY, AUGUST 19, 2014
[Analytics] How Authoritative Is Your Content? 7 Tools to Help You Find Out
Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools. SEO Analytics “Don’t let what others are doing affect your practice,” they’ll say. Or, “No one is grading you on your performance.”
CRIMSON MARKETING | TUESDAY, AUGUST 19, 2014
[Analytics] Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]
On this episode of Moneyball for Marketing, Lattice Engines CMO, Brian Kardon explains predictive analytics and shares marketing technology insights from the front lines. Predictive marketing intelligence companies like Lattice Engines. Hint: “The more customers that buy, the more accurate the predictions.”. Podcast] appeared first on.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 19, 2014
[Analytics] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
via Google Analytics and use it to inform future content creation. Analytical and detail-oriented, left-brained marketers focus on the practical side to content marketing – what do you need, why do you need it, and how can you get it? Have fun! 1) How do you develop ideas about the type of content you want to produce? b) Of course!
VOICE-BASED MARKETING | TUESDAY, AUGUST 19, 2014
[Analytics] Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!
Ifbyphone’s data also integrates with the other applications businesses and agencies rely on, including marketing automation and bid management tools, Google’s Universal Analytics and AdWords, website optimization technologies, and CRM solutions like Salesforce. Call Tracking Google Analytics Integrations And guess what? Vote for Us!
THE FORWARD OBSERVER | TUESDAY, AUGUST 19, 2014
[Analytics] How To Make Your B2B Marketing Content Work Harder (And Smarter)
sales funnel, according to HubSpot is “ a predictive analytics model used by businesses as a marketing or sales pipeline predictor and tracking mechanism.”. 'Artillery B2B Marketing Blog > The Forward Observer You''ve got lots of B2B marketing content for your buyers, but is it "on time and on target" to close more sales? Awareness.
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 19, 2014
[Analytics] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
Over the years, Yesware has also expanded to offer the possibility for email reminders, custom email templates, and analytics and reports on sales team inbox activity including email opens and response rates. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 19, 2014
[Analytics] Manufacturers: Do You Have a Responsive Website? You Should.
You should monitor your analytics to see how much activity is coming from these devices and act accordingly. 'How many times have you seen an ad or read an article with a link, that when you clicked on it, it went to a page that was designed to be read on a full-size screen? Chances are you didn’t go any farther and clicked out of it.
HUBSPOT | TUESDAY, AUGUST 19, 2014
[Analytics] Why You Need to Stop Neglecting Your Old Content
And if you''ve been at this whole content creation thing for a while, i t''s likely that you''ll find a similar trend in your own blog analytics. For your offers, sort your landing page analytics by landing pages with the most views to identify old offers to update. 'Raise your hand if this sounds familiar. Crazy, right? right?
VOICE-BASED MARKETING | MONDAY, AUGUST 18, 2014
[Analytics] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
Built-in integrations with other marketing and sales applications like CRM, bid management, website optimization, and marketing automation so that they can leverage call analytics to drive more call conversions and eliminate the blind spot in their reporting. Call Tracking Google Google AdWords Google Analytics
VIDYARD | MONDAY, AUGUST 18, 2014
[Analytics] How to Streamline Your Video Content Marketing Operation
After promoting on all relevant social channels and some targeted LinkedIn groups (where your target audience live), start reviewing video analytics to determine your performance. 'Just as your blog needs regular updates to build an audience or subscriber base, great video marketing also depends on consistency and frequency. Your homepage?
MODERN B2B MARKETING | MONDAY, AUGUST 18, 2014
[Analytics] The Essential 8: Marketing Reports You Need
Once those opportunities form, you’ll want to use “MOFU,” or “Middle-of-Funnel” metrics to determine whether your programs are worth the investment.Through tools like Marketo’s Revenue Cycle Analytics, you can track metrics like: • Program costs and successes. How much profit was made last quarter vs. last year?
SYNECORE | MONDAY, AUGUST 18, 2014
[Analytics] The 4 Basic Elements of Inbound Marketing
Analytics Tools. Utilizing analytics helps to fine-tune your campaigns and offerings, allowing you to replicate successes in the future and dispose of the occasional failed effort as quickly as possible. 'We’re going back to basics! Goal 1: Generate Qualified Website Traffic Associated Services: Content Marketing (Blogging!),
CRIMSON MARKETING | FRIDAY, AUGUST 15, 2014
[Analytics] How Are Marketers Embracing Opportunities From Big Data?
Just make sure to monitor your marketing analytics and see where it takes you.” 'Marketing is for the creatives. Big data is for the data scientists. But as more marketing intelligence becomes available to marketers, the lines are blurred on who manages and benefits from big data. Don’t micromanage your creativity.
BIZNOLOGY | FRIDAY, AUGUST 15, 2014
[Analytics] Link building basics: Vetting link prospects
While measuring traffic precisely can be very difficult without Google Analytics access, there are a few helpful tools out there that can give a pretty good idea of the traffic on a given site. 'Hello, and welcome to the latest edition of my Biznology series on link building basics. The “Smell Test”. Authority. Audience engagement. Traffic.