• VIRALLY BLOG  |  WEDNESDAY, MAY 27, 2015
    [Analytics] 5 Free Tools To Use When Marketing A Business
    Once you have put all of your content into Buffer, you can click the analytics tab and reschedule your old posts in the click of a button (okay, two, but it’s still quick). As buffer shortens your link, you can see on your analytics how people find your website or blog posts. 4.  million users. Mailchimp. Buffer. Virally.
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Analytics] 5 Tips to Get the Most out of Your Pardot Campaigns
    The webinar, social media and other connectors (like Google AdWords and Google Analytics), allow you to use activity from these platforms to trigger additional messaging, report on prospect activity across platforms, deem a lead sales ready with lead scoring changes and more. Learn more about multivariate testing here.
  • LEADERSHIP  |  TUESDAY, MAY 26, 2015
    [Analytics] Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing
    Your marketing automation tool cannot work effectively without the capability to apply real-time business intelligence and predictive analytics. Lead Generation automation software automation tool business intelligence home lead generation campaign lead generation process lead nurturing marketing automation predictive analytics
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Analytics] 38 Essential Website Redesign Terms You Need to Know
    Analytics. Analytics is a term that refers to numerical tracking of your website visitors. With analytics, you’ll be able to see how many people are visiting your website, which pages are most popular, where people visit from geographically, and much more. Analytics will tell you what is happening on your website, but not why.
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Analytics] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    In research conducted by Forrester in 2013 on how marketers manage performance, only 10% of respondents felt that their marketing teams were effective at using data analytics to make decisions. Remember what it was like to navigate someplace before you had Google maps? Or before you had a smart phone? Before even having a computer?
  • VERTICAL RESPONSE  |  TUESDAY, MAY 26, 2015
    [Analytics] Use Pinterest Analytics to Increase Visits to Your Retail Website
    That’s where Pinterest analytics come in. By understanding the analytics on your Pinterest business account you can maximize your website visits and sales. Within your Pinterest Analytics you can see your audience’s interests. Get started using Pinterest Analytics here. Social Media Pinterest analytics
  • MARKETING ACTION  |  TUESDAY, MAY 26, 2015
    [Analytics] MarTec, Meet AdTech: the Future of Marketing Automation
    This is where we’re going to see a bigger adoption or integration of what we call prescriptive/predictive analytics. Teams will use analytics to identify a contact that has the greatest likelihood of converting. Josh and Paige discussed marketing automation adoption rates, the customer journey, and the convergence of AdTech/MarTech.
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Analytics] How to Build Effective Teams Based on Personality Type
    Conscientiousness: Accurate, analytical, tactful, sensitive, systematic, precise. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Round up the usual suspects,” the gendarme ordered in the famous line from the movie Casablanca. Designing a Group. The Natural Cycle of Groups.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Analytics] Improving ROI with Marketing Optimization
    talk about optimization, we’re talking about an analytical and mathematical function – a. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Analytics] Start engaging from the first click in the Customer Journey
    constant dialog with our customer base to deepen relationships and loyalty.” VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Analytics] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Analytics can probe right down to the. analytics to help prioritize leads who are spending more time with your content. • For sales enablement: Detailed presentations on your technology and product features can help a. And advanced analytics. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Analytics] Closing the Loop on Social Leads
    Make sure your marketing analytics tool includes information about new leads generated from social. note on analytics: Using social analytics tools is particularly important for gathering lead generation. Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social. business.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Analytics] Digital Metrics Playbook: Measuring your Online Branding Strategies
    This book will change the mental model you bring to the analytics game, teach you to do more with data and help you create a data-driven organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Analytics] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Analytics] The Definitive Guide to Marketing Metrics and Marketing Analytics
    Shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Analytics] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Analytics] A Guide to Pinterest's New Business Accounts
    Recently, Pinterest released free analytics for business accounts. Why is this important
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Analytics] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Analytics] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • EMAGINE B2B BLOG  |  FRIDAY, MAY 22, 2015
    [Analytics] Google Search Console; A Softer Gentler Google Webmaster Tools?
    Now how long will it take Google to make the changes in Analytics? Google Analytics Search Engine MarketingIn an attempt to be more inclusive with its Webmaster Tools, Google has rebranded it, Google Search Console. No longer should non-webmasters be afraid to use these tools. Is this claim to good to be true? In short, yes.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Analytics] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    For example, this approach was adopted by Yesware, a SaaS product that offers a sales productivity suite comprising of email tracking, analytics , and other features. Author: Laxman Papineni When was the first time you hopped on an Uber? Chances are that you did so after a friend recommended its services. Tying It All Together.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Analytics] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    Teradata’s marketing applications also extend beyond standard marketing automation to include marketing resource management and analytics. Indeed, there’s a case to be made that the company’s scope is superior to most competitive “marketing clouds”, which are usually pretty light on MRM and analytics and are often barely integrated.
  • VIDYARD  |  THURSDAY, MAY 21, 2015
    [Analytics] The Value-Add of Video in the Content Journey
    Today’s best marketers are analytical, creative and measure everything to ensure we achieve optimal results. Marketers consistently look for new ways to Engage buyers. Modern marketers rely on a well-defined Demand Generation Strategy to engage, nurture and convert buyers throughout the stages of their buyer’s journey. The Role of Video?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Analytics] 33 Inspiring B2B digital marketing case studies
    MARKETO : Is a leading provider of marketing analytics software. Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons. Is it harder or are we not looking hard enough? 778 contacts were engaged with a 70% open rate (vs. million. million.
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Analytics] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    Use Big Data to Nail the Brand Qualities Customers Want: Most often, the C-Suite is mired in analytics and complicated metrics. Use Predictive Analytics to Measure LTV: B2B lead generation is empowered by predictive analytics. There is no other way to describe my favourite set of wheels, the Tesla Model S.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 20, 2015
    [Analytics] Google’s New Search Analytics Report: What You Need To Know
    Yet another update from the almighty Google this month was the removal of the old “Queries” report from Webmaster Tools and the introduction of the new “Search Analytics” report. In this case, the Search Analytics report is telling us a lot of rounded numbers and averages. Google Analytics Search Engine Marketing SEO
  • BIZNOLOGY  |  WEDNESDAY, MAY 20, 2015
    [Analytics] Lessons from marketing leaders who took big risks
    Last year, after his speech, I was honored to chat with Professor Kotler about measuring emotions as the key to unlocking value from the next generation of analytics. Taking place this week, the Marketing Hall of Fame will recognize lifelong achievement for superstar marketers – [link]. Like this post? Sign up for our emails here.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 20, 2015
    [Analytics] The Challenges of Being Seen, Heard and Read
    Use your analytics to give them more of the same. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Everyone is getting better at resisting all the interruption-driven ads and promotions. Your customers are taking control of what they want to read or look at. So what’s the answer? Use images where possible.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Analytics] 11 Fascinating Books on Harvard Business School's Required Reading List
    Step-by-step, it walks readers through the "data-analytic thinking" necessary for extracting real business value from the any data an organization collects. There's no better time to revamp your reading list than the beginning of the summer. The question is. what should you read? Charles O. Authors W. 11) Data Science for Business.
  • ANNUITAS  |  TUESDAY, MAY 19, 2015
    [Analytics] Modern Marketing Skills
    It seems again and again, marketers are not able to keep up with the perpetual quest to obtain new skills in areas including marketing automation (now really a basic requirement for any marketer), analytics, content marketing, search engine optimization, content management systems and others. Set clear goals to develop yourself.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Analytics] Search isn’t about search anymore, it’s about social
    Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 19, 2015
    [Analytics] Lions and Tigers and Buyer Personas … Oh My
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Sort of. ” . It’s insane I tell you.
  • VIDYARD  |  MONDAY, MAY 18, 2015
    [Analytics] Exemplary B2B Marketing to Get Inspired by on YouTube
    Lattice Engines provides industry-leading predictive analytics for marketing and sales. Last week’s final blog post discussed tips and advice to help modern marketers brainstorm awesome marketing campaigns that have a direct and impressive impact on sales. You never know how creative genius might strike. Take, for example, their name change.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Analytics] May Brings New Products and Updates from Google
    Hello Search Analytics. Many of our ongoing SEO clients are quite familiar with the Queries report that was available through both Google Webmaster Tools and Google Analytics. It remains to be seen whether or not Google’s claims of improved accuracy of the data included within the Search Analytics report will prove to be true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Analytics] The art and science of developing an enterprise content strategy
    The implications for analytics are getting into those small data, not the big data, and teasing that out, and say, “Wait a minute. A few months ago,  Kevin Green  left his job at a marketing agency to become Executive Director of Marketing, Digital Strategy & Innovation for Dell. It’s becoming a pay-to-play environment. Click.
  • ENGAGE  |  MONDAY, MAY 18, 2015
    [Analytics] 6 Ways to Make a Good Impression on Facebook
    Cite metrics and analytics, reference useful blog posts (Ahem!) Think new customers, repeat visitors, and eventually, an engaged community of brand advocates. Fundamentals can’t be ignored, and if you haven’t mastered the basics, there’s a pretty good chance you are not quite ready to start spending money to support your Facebook strategy.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 18, 2015
    [Analytics] The 4 Sprints in a Race To Outperform - SiriusDecisions Summit
    Informal networking discussions with CMO and VP attendees revealed that while they are investing an ever greater percentage of marketing spend into the data-driven, analytically proven marketing tactics and technology, there is concern over disinvesting in the classic marketing "art" programs. King's blues club.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Analytics] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    Analytics Lead Generation DailyIn an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape is evolving faster than ever. To see what works, it’s crucial to find new opportunities and test new waters. Tweet This Stat ).
  • THE POINT  |  SATURDAY, MAY 16, 2015
    [Analytics] 4 Key Takeaways from the 2015 SiriusDecisions Summit
    New technologies, notably predictive analytics (from companies like Leadspace ) and targeted online advertising ( Choozle , Demandbase ), now make it possible to 1) more accurately identify a company’s most likely buyers, and then 2) engage with those prospective customers in more proactive, targeted, and personalized campaigns. 2.
  • CMO ESSENTIALS  |  FRIDAY, MAY 15, 2015
    [Analytics] 4 Marketing Roadblocks to Customer Obsession
    Aberdeen research, for example, found that 67% of marketers report using analytics for campaign development, and another 56% report using analytics to improve customer relationships. Analysts and industry leaders are now rallying around this concept, labeling it “customer obsession.”. Limited access to our “characters”.
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Analytics] Facebook Uses Mobile Video to Take Over the World
    Publishers will also have the ability to track data and traffic through comScore and other analytics tools. Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence. Here goes. World Gone Mobile Video. exabytes per month by 2018. And With it Facebook.
  • SYNECORE  |  THURSDAY, MAY 14, 2015
    [Analytics] How HubSpot COS Differs from a Traditional CMS
    Analytics and Leads. Companies looking to merge their website and marketing efforts need a Content Management System (CMS). While there are numerous different CMS platforms to choose from, HubSpot's solution is intuitive , user-friendly, and offers a number of features that make it a good choice for businesses. In fact, it isn't a CMS at all.
  • I-SCOOP  |  THURSDAY, MAY 14, 2015
    [Analytics] A (good) data-driven business is a customer-centric business
    Analytics Branding Customer experience Demand generation Digital marketing Integrated marketing Marketing automation Marketing optimization Marketing ROI customer-centric data analysis data-driven business data-driven marketing direct marketing Jim Lenskold marketing ROI ROMIMarketers have […].
  • BIZNOLOGY  |  THURSDAY, MAY 14, 2015
    [Analytics] Digital Transformation: Digital Darwinism or survival of the nimblest?
    actually admire Brian’s writing a lot – he’s a brilliant thinker – so the intent of this blog post is not to make less of his definition or analytical approach. This is my second blog post covering the topic of Digital Transformation. You can read the first one here. Digital Darwinism is one of them. Like this post?
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Analytics] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    Use Google Analytics to understand the content that’s performing well on your site, and Google Adwords Keyword Planner to research concepts related to your subject. Is your content engine running out of gas? Is writer’s block keeping you up at night, and preventing your marketing campaigns from driving new leads and creating more revenue?
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Analytics] 5 Ways to Measure the Success of Your Blog Posts
    If you write effective blogs that answer commonly held consumer or industry pain points , others will want to cite that information by linking to it in their own blog posts.This is called an inbound link, which you can monitor with analytics. Subscribers. One easy way of measuring success is by reviewing how many subscribers your blog has.
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Analytics] How To Measure the Success of Your Blog Posts
    If you write effective blogs that answer commonly held consumer or industry pain points , others will want to cite that information by linking to it in their own blog posts.This is called an inbound link, which you can monitor with analytics. Subscribers. One easy way of measuring success is by reviewing how many subscribers your blog has.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Analytics] 10 Resources to Help You Teach Inbound Marketing
    Videos on their site as the time of this writing include how to recover link equity, keyword research, and using Moz analytics. The way people buy has changed, so the way businesses market themselves has also needed to change. And as an educator prepping students to enter the workforce, this means that your job has changed, too.
  • LEADERSHIP  |  WEDNESDAY, MAY 13, 2015
    [Analytics] CMO Spotlight: “Get to the Future First”, says Keith Weed, CMO, Unilever
    Brand Marketing Strategy Digital Marketing Inbound Marketing analytics audience engagement brand marketing buyer behaviour cmo corporate social responsibility customer experience home lead generation campaigns personalized marketing“It used to be that big eats small. But now it’s a world where fast eats slow. Having spent $7.6
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 13, 2015
    [Analytics] 6 Evergreen Marketing Best Practices: Setting Roots for Steady Growth
    Strategies Backed by Data and Analytics: In research from 2013 on the marketing executive’s agenda , 98% of respondents cited plans to increase their adoption of data and analytics moving forward. As marketers, we’re almost always digging for the next big thing to sprout up, but what about what’s already right in front of us?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Analytics] Driving Engagement and Conversion with Marketing Apps
    Predictive Analytics. So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology landscape is constantly evolving with hundreds of innovative solutions you can use to solve business challenges while powering engagement and conversion.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Analytics] Six Essential Online Marketing Tools for AEC Firms
    Web Analytics Tools The foundation of measuring a successful online marketing strategy is web analytics. When you’re searching for a web analytics tool for your site, consider Google Analytics. Google Analytics will also help you track referral traffic, so you’ll know where your traffic is coming from. 2.
  • ANNUITAS  |  WEDNESDAY, MAY 13, 2015
    [Analytics] Enterprise B2B Marketers – How Did We Do In 2015?
    Additionally, the study reported findings on lead nurturing, measurement, analytics and content production. Last year, ANNUITAS launched a new kind of Demand Generation Survey.  According to last year’s results, B2B enterprise organizations reported the following: Overall only 2.8% effectiveness at achieving their Demand Generation goals.
  • BIZNOLOGY  |  WEDNESDAY, MAY 13, 2015
    [Analytics] Choosing metrics that drive content marketing ROI
    Glen has worked with the most respected marketers and agencies to introduce digital transformation and analytics innovation, and prove the value of measuring intangibles, such as emotional engagement. This webinar is about how to measure your content marketing success. Only Does the response to your content and creative move the needle?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Analytics] If you stopped publishing your social content, would anybody notice?
    shocking statement by Chartbeat, a real-time traffic analytics company. shocking statement by Chartbeat, a real-time traffic analytics company. By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. Debate even. Do we post more?
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Analytics] Social Media for Finance Marketers: 3 Steps to Getting Started
    First, dive into your website analytics and decipher which social media channels your own traffic is coming from. When we think of marketers, we often think of using social media to promote content and engage with consumers online. But this isn't the reality for all marketers (even though it should be). The result? What do people engage with?
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 12, 2015
    [Analytics] 7 Warning Signs Your Website Is In Serious Trouble
    When it comes to website metrics , there are few better free tools at a marketer’s disposal than Google Analytics. Inside good ole Google Analytics, you’ll find an abundance of data relating to how your website is being found and used. But when it’s done correctly with the right team and the best CMS in town , it is possible.
  • VIDYARD  |  TUESDAY, MAY 12, 2015
    [Analytics] Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers
    Nashville, TN – Sirius Decisions Summit – May 12, 2015 –   Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content. It’s the perfect combination.”.
  • THE POINT  |  MONDAY, MAY 11, 2015
    [Analytics] Does Creative Still Matter in B2B Marketing?
    Where once, good creative was everything, much of being an effective B2B marketer today means mastering relevancy, personalization, segmentation, predictive analytics, even knowing what your customer needs and wants before he knows it. You see similar sentiments echoed throughout the marketing press. Sure, data rules the roost. List. 2.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 11, 2015
    [Analytics] Modern Marketers Converge in Sydney
    This included look-a-like modelling - the latest Oracle Marketing Cloud offering which enables marketers to pull together data sitting in web analytics, email marketing and marketing automation tools, and transforms it into audience data ready for target. ’ and ‘If you can’t measure it does it exist?’
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Analytics] 7 Speakers You Won't Want to Miss at #INBOUND15
    Using Analytics to Create Content". Analytics provide a lot of value for different parts of your marketing strategy -- especially your content marketing strategy. How exactly can we leverage our website's analytics to create amazing content? Although the agenda isn't completed yet, the sessions on there so far are killer.
  • HUBSPOT  |  SUNDAY, MAY 10, 2015
    [Analytics] A Simple Guide to Choosing the Right Chart for Your Data
    Analytics Design Leadership Productivity Professional Development DailyThis post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. You and I sift through a lot of data for our jobs. the list goes on. When you manage multiple clients with multiple sources of data, it can get overwhelming.
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Analytics] Demand Generation Benchmarks & Trends: Software Marketer Edition
    Marketing Automation Analytics Lead Generation DailyThe marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. One of the biggest "wins" you can achieve is the ability to connect your disparate initiatives into a scalable, predictable demand generation engine. Tweet This Stat ).
  • VIDYARD  |  FRIDAY, MAY 8, 2015
    [Analytics] Your Video Marketing Strategy Still Needs YouTube (as well as Facebook)
    It may sound overwhelming to manage so much different content on so many different channels – and what about all the edits you’ll need to make and embed links you’ll need to manage on other sites, all while somehow also getting the analytics you need to prove that it’s all worth it?! How can marketers keep up? Yes, yes it is. Don’t cry.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 7, 2015
    [Analytics] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    Yet the closest I can find to strategic planning is optimization of media plans by media mix model vendors like MMA , Analytic Partners , Nielsen and IRI. Message selection also relies on advanced analytics to recommend the right content for each individual and to find the best-performing messages for groups.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Analytics] 30+ Ideas for Measuring Conversions on a B2B Website
    Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard  website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.
  • VIEWPOINT  |  THURSDAY, MAY 7, 2015
    [Analytics] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
    By leveraging business intelligence and analytics solutions such as Lattice Engines, sales organizations are able to know precisely what targets they want to go after. It’s 2015. The marketing word of the year is Nurture. Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. Voice nurturing!
  • SYNECORE  |  WEDNESDAY, MAY 6, 2015
    [Analytics] Why Your Brand Should Invest in Mobile Video Advertising
    Perhaps to underscore that they’re all-in on mobile, Brightroll is also integrating with Nielson Digital Ad Ratings (DAR) on the Brightroll DSP, which will provide a much-needed infusion of analytics into an as yet sparsely measurable medium, and thus resolve the issue of video ad supply outstripping demand. Let me briefly lay out my case.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 6, 2015
    [Analytics] Snapchat. Yo. Kik. Really? Best-in-Class Approaches to Social Media Investment
    According to the Aberdeen report Customer Analytics: Making Big Data Work For the Marketer , 58% of marketers use at least nine different channels. There’s no question brands can create and sustain valuable relationships over social media. Don’t have a Facebook strategy, or a Twitter strategy, or Foursquare strategy. Really?
  • VIRALLY BLOG  |  WEDNESDAY, MAY 6, 2015
    [Analytics] Twitter And Business
    Free Analytics. Lots of people worry about the cost of measuring how well your posts are doing or the hassle that comes along with it, but Twitter has free analytics! It’s important to decide which social media platforms are right for your business, and then use them appropriately and at the right times. Businesses KellyCulver96.
  • FATHOM  |  TUESDAY, MAY 5, 2015
    [Analytics] 3 Ways Your Company Is Screwing Up Its Digital Marketing
    Help them identify their passions in your industry, their innovative ideas and their unique analytical voice. Listen: we need to talk. Take a seat, pour yourself a stiff drink, and put on your listening hat. Remember what your parents told you about “tough love?” Let’s get this out of the way: you have an awesome company.
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Analytics] You can only win search by winning social
    Just because you don’t actually see people when you look at your performance on Google Analytics and Google Webmaster Tools, just hits, visitors, clicks, bounces, and dollar dollar bills, yo, doesn’t mean that every single one of those visits represent the human soul of a beautiful Child of God. Nothing’s helping.
  • ANNUITAS  |  TUESDAY, MAY 5, 2015
    [Analytics] How To Hire The Best Intern
    In marketing automation, every day is about work flow, technology integrations and analytics that students can untangle and optimize! It As the weather warms up, it is time to start thinking about summer interns. Who to hire and what to look for in an intern? Here are three tips to finding the perfect summer intern: Marketing students.
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Analytics] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical. This year I've been talking a lot about Nurturing. There were some terrific responses and I’ll share them over the course of two blogs. The impact? The welcome email. Lead Reengagement.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 5, 2015
    [Analytics] 8 DIY Tools to Grow Your Email List Fast
    You can pick from ready-made templates, customize the message, add your own images, create your own call to action button and get access to analytics. 3. It’s time to kick your email list into high gear. We’re talking warp speed here. Let’s not idle any longer. Here are eight tools you should try to boost your email list: 1.
  • CMO ESSENTIALS  |  TUESDAY, MAY 5, 2015
    [Analytics] Marketing Analytics, Stuff and Shakespeare: Where to Be and Not to Be
    While in Shakespeare’s day, scripture was practically law, today in business, data and analytics often carry a similar level of reverence. Brevity being the soul of wit, here’s the answer: you should never compromise on what you feel is quality content – even if someone cites analytics that say otherwise. Act 2, Scene 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Analytics] What you need to know about emerging content forms
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Can this revolutionize video storytelling?
  • MARKETING ACTION  |  TUESDAY, MAY 5, 2015
    [Analytics] Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
    Unfortunately, Google crippled this trick when it removed referring keyword data from Google Analytics. Would you like a way to drastically reduce the amount of search engine optimization (SEO) work you have to do, remove most of your competition, and find traffic that converts 2.5 times better than the average searcher? Sure you would.
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Analytics] SEO and Professional Services Marketing: What Every CEO Should Know
    By using SEO techniques in conjunction with website analytics, you can better understand trends in your marketplace and adapt your business to the demands of the future. But what many don’t realize is that search engine optimization (SEO) is an essential component of this process. Does that seem counterintuitive? The top reason?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 4, 2015
    [Analytics] How to be “Future Ready” for a career in marketing
    Here are the skills you need to compete: Statistics and analytics, digital marketing and advertising strategies, content creation skills, and community management … in addition to the marketing basics of course. Augmented Reality Big Data and Analytics careers futurist big data future of marketing future readyBut seriously.
  • VIDYARD  |  SUNDAY, MAY 3, 2015
    [Analytics] How to Use Website Customization and Video to Get More Customers
    First, consider using Google Analytics to get the information you need about your website visitors, so they can be segmented in ways that make sense for your company. Use the information from Google Analytics to create custom content to wow each visitor. Let’s say, for example, you wanted a black, 2-door sports car. Ya, you do!
  • HUBSPOT  |  SATURDAY, MAY 2, 2015
    [Analytics] How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work
    Assuming an equal number of referrals per tweet, I used Google Analytics to project that this link was responsible for over 100 page views. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Can you sell when you’re on vacation? Sure you can. Your Out-of-Office Reply. tracking link.
  • SYNECORE  |  FRIDAY, MAY 1, 2015
    [Analytics] Is Social Advertising Subverting Social Media Marketing?
    According to a recent report issued by Strategy Analytics , ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. billion, and now accounts for 11% of global digital ad spend. billion in 2015.
  • BIZNOLOGY  |  FRIDAY, MAY 1, 2015
    [Analytics] How much does customizing your marketing technology cost?
    Market Research Monthly Newsletter analytics system marketing customization marketing software specialization technical debt vendor softwareI have been noticing a pattern among many of my large clients recently. They’ve customized themselves out of business. If you work for a small company, I’ll wait here until you stop laughing.
  • CMO ESSENTIALS  |  FRIDAY, MAY 1, 2015
    [Analytics] 3 Ways to Battle the CMO-CIO Disconnect
    What’s more, research on marketers using analytics and business intelligence — tech most commonly supported by IT — shows that among marketing leaders, the top concern is that too many decisions are based on an incomplete understanding of information. With the help of technology, of course. Create open communication.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Analytics] Why You Should Create More "Boring" Content
    Look in Your Analytics and Keyword Tools. One day I was checking out my analytics (as all marketers do), and I noticed someone had arrived on an article I wrote about embedding quizzes with the hyper-specific term: “Can I embed a quiz on Wix?” In response, I wrote an article called “How to embed a quiz in Wix." The result? Listen.
  • MARKETING ACTION  |  FRIDAY, MAY 1, 2015
    [Analytics] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
    Website Traffic Behavior Analytics. Google Analytics (Free). If you use more than one service (for example, Google Analytics and another service) the reports you get for traffic and behavior analysis may differ slightly from one another. Using this methodology, you can conduct an onsite audit for search engine optimization.
  • BLOG MY CALLS  |  THURSDAY, APRIL 30, 2015
    [Analytics] 3 Ways to Reduce Your Call Tracking Costs
    There is a ton of data that can be extracted and stored with call tracking and call analytics services. If you’re using call tracking, then you already understand the significance of the data it provides. But – are you paying more than you need to for this information ? Eliminate Unnecessary Data. Drop Session-Based DNI. Extract Value.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 30, 2015
    [Analytics] 10 Top Trends Driving The Future Of Marketing
    The future will witness the rise of better analytical tools to help marketers gauge the success of their campaigns. Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Analytics] 6 Questions to Answer When Launching a B2B Content Marketing Program
    We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools. Lead generation metrics – When a visitor goes from a piece of content we generated to filling out an online form (typically tracked within Google Analytics).
  • VIDYARD  |  THURSDAY, APRIL 30, 2015
    [Analytics] Facebook Video for Marketers: How to Make the Most of 4 Billion Daily Views
    If your content is compelling, your followers will be excited to share it, and you’ll reap the benefits of virality, and increased analytics on the content. Marketers have had a rocky relationship with Facebook over the last few years. News of updates to Facebook’s brand experience are always met with cautious optimism. Keep it short.
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Analytics] 5 Blogging Tips To Get More Leads
    Analytics. To find out if your blogging strategy is effective, utilize analytics. The truth is, when it comes to analytics, the options are almost endless So, you want to create the ideal presence for your company online. Both play heavily into generating leads. Write Good Content. Crafting solid content takes time and research.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 29, 2015
    [Analytics] 10 Marketing Leaders Distinguished by Industry Expertise
    Industry: Analytics & Business Intelligence: Business intelligence research shows that the majority of Best-in-Class organizations (79%) have an executive level champion for data strategy. How important is integrity in marketing? Name: Elissa Fink, CMO of Tableau Software. You can follow her on Twitter via: @ElissaFink. Industry: Retail.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Analytics] What Is Dark Social Media?
    Madrigal, which refers to the social sharing of content that occurs outside of what can be measured by Web analytics programs. This Web analytics firms dug into the traffic of websites and split them into two different groups. This is called Dark Social Media and it’s changing the way we think about digital marketing.
  • KEO MARKETING  |  TUESDAY, APRIL 28, 2015
    [Analytics] Search: How to Optimize for User Intent
    Use your analytics—and all of the related tools available to you—to find out what people are looking for, and what they want to know. As with any sort of change or new tactic, you should keep an eye on your analytics following your optimization efforts, and continue to tweak or make adjustments as needed.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Analytics] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    As with all of your social media profiles, using analytics is invaluable. Google Analytics is a commonly used tool used to measure website performance, but if you’re not sure how to use it to gauge your Pinterest success, don’t fret! This pin lists four ways you can measure Pinterest using Google Analytics. Conclusion.
  • VIDYARD  |  TUESDAY, APRIL 28, 2015
    [Analytics] 3 Million Installs and Counting: The Rise of Sales and Marketing Apps
    Pop the confetti cannons and crank up some Kool & the Gang because it’s time for marketing and sales teams to celebrate! This week, the Salesforce AppExchange surpassed 3 million application installs across the Salesforce customer community. The business app economy is thriving and for a very good reason: business apps drive…well…business!
  • CMO ESSENTIALS  |  TUESDAY, APRIL 28, 2015
    [Analytics] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
    About the Author:  Amy Teter Romero is a marketing executive whose work represents the successful integration of digital strategy, analytics, planning, creative and technology to deliver customized, innovative marketing solutions.  Let’s face it — what’s sexy is what sells. Why is this so critical to a marketing executive?
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