• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Analytics] Improving ROI with Marketing Optimization
    talk about optimization, we’re talking about an analytical and mathematical function – a. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Analytics] Start engaging from the first click in the Customer Journey
    VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. portal for digital and ecommerce marketers, and UK-based Lynchpin, a web analytics consultancy, three main. All Rights Reserved. interpretations thereof. 12 About GX Software.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Analytics] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Analytics can probe right down to the. analytics to help prioritize leads who are spending more time with your content. And advanced analytics. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Analytics] Closing the Loop on Social Leads
    Make sure your marketing analytics tool includes information about new leads generated from social. note on analytics: Using social analytics tools is particularly important for gathering lead generation. Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social. business.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Analytics] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Analytics] The Definitive Guide to Marketing Metrics and Marketing Analytics
    Shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Analytics] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Analytics] A Guide to Pinterest's New Business Accounts
    Recently, Pinterest released free analytics for business accounts. Why is this important
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Analytics] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Analytics] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 27, 2015
    [Analytics] Why Sales Agents Need to Own Their Calls [194 Words]
    Analyzing millions of phone calls, with Conversation Analytics , has given us some valuable insight when it comes to the elements of a closed sale. Conversation Analytics 'Did you know that ownership language on phone calls is more important than politeness? That’s right, about 42% more important to be specific. Read More.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 27, 2015
    [Analytics] 5 Powerful Ways to Drive Conversions with Call Tracking
    Our clients have shared five chief ways that they use call tracking to measurably increase conversion rates, which include: landing page optimization, marketing and lead quality optimization, geographic targeting, customer feedback and intelligence and call analytics and phone performance. Call Analytics and Phone Performance.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Analytics] So You Are Changing Your Name – Learn What to Do Digitally.
    Update your Analytics & Webmaster tools. Make annotations in your analytics the day of the switch. 'Companies change their names and website domains for a number of reasons including right after a merger, completing an acquisition or just to re-launch their brand and identity. Whoo-hoo!!! You are done. Let the money roll in. Email.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 27, 2015
    [Analytics] How a Regular Dose of reddit Makes You a Better Marketer
    'Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. We’re constantly looking for better ways to research, create and promote. We’re also pretty cynical. When we see pop-ups, banner ads, email propaganda, etc. Reddit
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Analytics] The Year of Engagement and Empowerment: TFM&A 2015 Highlights
    In the final keynote, Kjersten Moody, VP of Information & Analytics at Unilever, lifted the lid on how the Fast Moving Consumer Goods behemoth approached data-driven marketing. Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’).
  • KEO MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Analytics] Email Marketing: Spending and Automation on the Rise
    KEO Marketing can develop an email marketing strategy for you that uses a proven combination of all available tools and resources, including automation and analytics. 'Email marketing has long been a favorite tactic for business-to-business marketers, and it looks like that isn’t going to change anytime soon.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 26, 2015
    [Analytics] 7 more ways you can recycle old content
    Companies will often gather their top 10 posts of the year (based on analytics, social shares or other metrics) and include them in one blog post. 'Want to do more with the content you already have? Recycle Recycle it! These Want to do more with the content you already have? Recycle it! Use old blog posts as podcast topic inspiration.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 26, 2015
    [Analytics] How to Integrate Video into Your Facebook Marketing
    'Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. Debbie is the President of Social Hospitality. services. Marketing.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Analytics] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    Analytics Daily Weekly 'In life, many people believe that more = better. More traffic, visitors, and customers? Yep, that''s better. More time in your day to do the things you love? That''s better. More collaboration between Sales and Marketing? That''s definitely better. But in many areas of marketing, more doesn''t always mean better.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Analytics] Creating A Thoughtful Content Strategy in Higher Education Marketing
    At the end of two weeks, run your analytics to see how responsive each group was and use this information in establishing A/B testing for other segments. 'Previously we discussed important questions your team must ask when deciding if it’s the right time to start using inbound marketing without losing your more traditional audience.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Analytics] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    Few have done better research on this than the testing and analytics experts at Crazy Egg. 'While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. What’s wrong? Why aren’t you getting results? Here are seven best practices for getting the most out of LinkedIn. Stick to a System.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Analytics] Introducing The VerticalResponse Integrations Marketplace
    Kickbox introduces the innovative Sendex score and verification analytics to determine the quality of your email addresses. With targeting rules, a tab and pop up editor, and analytics, the Justuno dashboard makes it easy for you to manage your website promotions. Luckily, Kickbox is here to help you. The best part? Meet Wishpond.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Analytics] Does Marketing Get No Respect?
    There are analytics to show which demographics, and day parts, and now also which devices are being reached. 'How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Not that there is anything wrong with advertising. And it should be part of every large brand’s marketing mix.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics] 6 Essential Skills Every CMO Should Have in 2015
    Instead, their teams collaborate across marketing disciplines, turn the torrent of real-time information and feedback now available into immediately useful analytics, and make course corrections in marketing programs – and generate new ideas and test them as they go, on the fly.”. 'Let’s face it—Chief Marketing Officers have it rough.
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics] Improving Sales Performance with Conversation Analytics [video]
    'If you''re not using Conversation Analytics to measure and improve phone sales performance then you are missing out. Check out this video to learn more about how Conversation Analytics can be used to enhance conversions and ROI. Conversation Analytics Read More.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics] Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
    That method doesn’t provide the flexibility, analytics, automation, or design capabilities that are needed for long-term lead nurturing drip email success. For the purposes of our discussion, let’s assume you have a lead generating website and have a healthy flow of leads to nurture, including their email addresses.
  • ANNUITAS  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics] Upside Down on Marketing Priorities
    Marketers Are Still Struggling With Measurement & Analytics. 'Regalix Research recently published their State of B2B Marketing 2015 report.  The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. Increase Leads Generated: 65%. Increase in Sales: 63%.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    Pro tip: Thoroughly researching your buyer personas should include everything from speaking to your sales team to speaking with your current customers (long-term and new) to researching current marketing trends to diving into your analytics. 'Creating buyer personas is an essential part of building a successful inbound marketing strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics] Don’t block me bro: Internet ad blocking takes hold
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms. percent of all Internet ads are now being blocked. Is it brilliant ?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO is analytics. SEO Checklist: 60 essential checks before launching a website by Web SEO Analytics. ** 5 STARS. 'As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” Image credit: Stone Temple Consulting. Search engine algorithms are constantly being updated.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    They should command a broad combination of proficiencies as well as an in-depth knowledge of digital analytics and optimization tactics like A/B testing. 'Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. Strong contenders need  a unique set of skills, technical know-how, and experience.
  • KEO MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Analytics] Benefits of Linking AdWords and Analytics
    'AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. We suspect most business-to-business (B2B) marketers have been using Google Analytics for a long time now. That allows for more richly detailed Analytics reports. Use Benchmarking to see how you rate.
  • BLOG MY CALLS  |  MONDAY, FEBRUARY 23, 2015
    [Analytics] Finding the Right Call Vendor & Ignoring Mixed Messages
    Tools like “Conversation Analytics” that help businesses learn not only which keywords generate the most calls, but which calls are the most valuable by analyzing the words and phrases spoken using speech recognition to give the call a quality score. In 2014, there were 40 billion calls made from mobile search ads. The Perfect Partnership.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Analytics] 7 Ways to Get Better Results from Your B2B eNewsletter
    Short of that, make sure you use your email analytics to gain intelligence on popular subjects, best days and times to send email, click through rates and more. 'You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter.
  • VIDYARD  |  MONDAY, FEBRUARY 23, 2015
    [Analytics] Free Forrester Report: Sales and Marketing Teams Must Use Video Platforms or Get Left Behind
    video platform can integrate with your MAP and provide analytics on who’s watching which video, for how long, and how many times. 'It’s official. Forrester, a top-tier research firm, has released a new report that’s an industry first: it looks at the emerging and transformative power of video platforms for Sales and Marketing. Find out more.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Analytics] Demystify & Define Your Marketing Strategy
    Marketing Analytics Strategy. There are many different types of analytics that come with an engagement platform. When marketers are new to their platform they may be heavily focused on implementation—leaving analytics as an after-thought despite the fact that everyone agrees it is critical. This is a strategic question.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Analytics] Get Started with Video Marketing: DIY
    The advantages of a hosting platform over a public platform like YouTube include customizable players, excellent analytics, and the ability to prevent people from sharing your videos on other sites, if you want to do that (customers-only content, etc.). You can even do it yourself. link]. The growing importance of video marketing. link].
  • FATHOM  |  FRIDAY, FEBRUARY 20, 2015
    [Analytics] 9 Signs It’s Time for a New Manufacturing Website
    If you are keeping an eye in Google Analytics and seeing that your bounce rate is going up day by day or month by month, this is a key indicator that either your site is not easy to use or people are not finding what they need. 'ALERT ALERT–Is your website up to par? Yep, that’s it—seven seconds. In some cases, it’s even less than that.
  • WRITTENT  |  FRIDAY, FEBRUARY 20, 2015
    [Analytics] How to Create Winning Content & Measure Results
    The focus here will be on how to create the  best content possible  and then measure results using  free or low-cost  analytical tools. Many of us are already familiar with Google’s Analytics , which are free for the small business user, but here are some other no-cost methods available to measure these important results: Clicky.com.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 19, 2015
    [Analytics] Ensighten Transforms Web Tags into Rich Customer Data
    If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. Since last year’s funding, Ensighten has supported its strategy with acquisitions of tag management competitor TagMan in March 2014 and cloud analytics and predictive marketing vendor Anametrix in October 2014.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Analytics] 7 Ways Big Data Restricts Marketing Analytics
    ” What’s missing in the current marketer’s mindset towards marketing analytics is that customer data “is suitable for some applications and analyses but unsuitable for others.” Below we’ll explore what areas contain restrictions for customer data and how that is significant for marketing analytics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 19, 2015
    [Analytics] Four lessons in marketing data analysis for beginners
    Big Data and Analytics ROI and measurement marketing analytics roi and measurement social media measurement value of marketing 'Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). We KNOW there was a change.”.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Analytics] Social Selling 101 – 3 Social Technologies To Get You Started
    It’s completely free for a single account and it allows you to create posts, schedule posts, and even gives you some basic analytics to show you how your posts are doing engagement-wise. Here’s what Buffer looks like (Content, Analytics, Schedule). They are all easy to use. Begin at the beginning. Begin with Twitter. BufferApp.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] Managing Pros and Cons of Outsourcing Content
    Monitor data and analytics from the provider’s content marketing; is it hitting its mark? 'In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. The net result? But what are the pros and cons of bringing a third party on board?
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] The Ultimate Mobile Marketing Achievement [195 Words]
    This information is displayed alongside other Google Analytics data. 'What is the objective of every mobile marketer? The end goal of a mobile campaign should always be to produce a phone call. There are several reasons for this. Here are three of the most prominent: 1. Mobile marketing is directly associated with phone calls. Read More.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] Let’s Get Personal: Customizing the Call Experience for the Consumer
    Related Stories Top 6 Signs Your Marketing Needs the Touch of Voice-Based Marketing Automation 3 Stats You Need to Know to Provide Stellar Customer Service Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns. 'Marketing has become extremely personal. And the best part about personalization?
  • ANNUITAS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] Recap: Day 1 Content2Conversion
    Sessions were packed with 450 plus attendees in addition to a full solution zone with vendors and solution providers to help marketers achieve greatness with marketing automation, predictive analytics, database optimization and many, many more. Author: Erika Goldwater, CIPP/US @erikawg is Vice President, Marketing for ANNUITAS.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] #ProspectingChat: Aligning Content and Sales with Brian Hansford
    Q9: What analytics can you measure to determine whether content is working for sales? 'It''s that time again - time for this month''s #ProspectingChat! Here are some details about today''s Twitter Chat: Date: Wednesday, February 18. Time: 1:30 PM EST / 10:30 PM PST. Hashtag: #ProspectingChat. Topic: Aligning Content and Sales.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] What You Need to Know About the CIO and CMO Relationship: A Q&A with Victoria Godfrey
    However, as the marketing function has become increasingly dependent on data and analytics , CMOs are realizing they need to cross the organizational divide and work with CIOs and the IT team. 'The CIO and CMO relationship is quickly becoming a popular case study for cross-departmental collaboration success. CMO Insights Trending
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] Email Deliverability Class is in Session
    If you are a manager, a director, a VP, analytics person, or anyone else in the marketing or IT departments who has an email responsibility, this class makes sense. Topics covered will include Bounces, Complaints, Spam Traps, Blacklists, ISP Profiles, Whitelisting, FBLs, Engagement, and Analytics. What is Deliverability really?
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] Seven Expert Google Analytics Guides
    Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection.
  • SYNECORE  |  TUESDAY, FEBRUARY 17, 2015
    [Analytics] Six IDC Technology Predictions for 2015
    The Big Data and analytical market is projected to reach $125 billion worldwide. Spending on media analytics will, at the very least, triple in 2015. 'Today, the world’s technological landscape seems to change in the blink of an eye. There’s no way to keep up or truly predict the future of the tech industry. trillion. billion.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Analytics] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    You measure that "bottom line" with the help of attribution modeling , an analytics report that allows you to assign credit to different touch points along the conversion paths your consumers may take. Analytics Daily 'One of our main jobs as marketers is to acquire new customers. Or as marketers would say, "build brand awareness.".
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
    In an age of data and analytics, there’s no excuse to not measure (and prove) the results from your content marketing campaigns. Tagged/Tracking URLs: These are an analyst’s best friend, and they’ll make it very simple to track multiple ongoing cross-channel campaigns within your analytics software. Step 1: Know Your Promotion Options.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] Infographics are excellent for reaching APAC markets
    Analytics show that the keyword “infographic” is trending in Singapore, Philippines, New Zealand, and Australia. 'Infographic of Infographics Photo Credit: Sociagility.com. Infographics have been around for quite a while now, in terms of the internet, and have stood the test of time. It’s not easy to grab the attention of online readers.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] eMagine’s Employee Spotlight: Allie Viau
    spend my days digging through data in Analytics, talking to clients about their on-site and off-site optimization strategies, and doing research to stay on top of industry trends and changes. My advice would be to do research and be aware of current best practices, as well as to become very comfortable using Google Analytics.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
    5) The Analytics & Operations Animal. In the modern world of B2B marketing, you''ll struggle to survive without a data-driven, operations-focused team member -- someone to help manage and drive your technology solutions and provide analytics and reporting for the team. Where to Find the Analytics & Operations Animal.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
    PLAY #9: Marketing Analytics and ROI Calculation. 'It’s lonely at the top. Whether you’re heading up a large organization or a small startup, as the leader, you have a lot of different responsibilities – and a huge number of decisions to make. That’s especially true when it comes to marketing technology. Making a Play. Consider the facts.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] Lead Generation: How an insurance company reduced acquisition costs in purchased leads
    There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey. most pressing business challenge for marketers today. Source: LeadiD.  .
  • SYNECORE  |  SUNDAY, FEBRUARY 15, 2015
    [Analytics] Why it's a Good Time to be a Digital Marketer
    The article relates how big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. For today’s tech-savvy consumers, simplicity, convenience, and highly personalized omnichannel experiences are root expectations. CX: Easier Said than Done.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 13, 2015
    [Analytics] Going Beneath the Surface with Conversation Analytics
    While marketers expect comprehensive data from their web analytics tools, many fail to demand the same from their call tracking provider. web analytics solution that only provided data about the pages that referred traffic to your website would be pretty inadequate. Conversation Analytics 'How deep is your call tracking data?
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 13, 2015
    [Analytics] Is Your Consulting Firm Top of Mind?
    Do you have analytics experts who are ready to access and analyze your incoming data? 'If you answered no, your very next question should be, “why not?” ” Your brand is how prospects learn to know and trust your firm. So you have an opportunity to showcase these elements more. Steps to Improve Brand Strength 1. Branding
  • CMO ESSENTIALS  |  FRIDAY, FEBRUARY 13, 2015
    [Analytics] How the CMO Can become the Chief Solution Officer: 9 Business Problems Solved
    'As a CMO, you can have ninety nine problems, but a switch (in your point of view) doesn’t have to be one. To help you more proactively leverage your wealth of skills, we’ve outlined nine business problems below that, as a CMO, you’d easily understand, but as an asset to your organization, you’d also be able to lead the charge in solving as well.
  • VIDYARD  |  FRIDAY, FEBRUARY 13, 2015
    [Analytics] Track Video Engagement Data In Your Google Analytics Dashboard
    'As we’ve discussed in the past, tracking your video view data in your web analytics dashboard is the missing piece to gaining a complete picture of how your visitors engage with your site. Today, let’s chat about some of the cool things you can do with Google Analytics. Want to see what that looks like? Ready to try it out?
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Analytics] Ready to Promote Your Video? Sharing May Not Be Enough
    Don’t forget analytics! And, you can check out how your promoted tweets are doing through the analytics that Twitter offers. 'Back in kindergarten we learned that if we want people to like us, we need to share. So you do your research, and you learn that video is the best way to engage audiences. YouTube TrueView Ads. But then what?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 12, 2015
    [Analytics] Content marketing personalization: know your audience
    Your web analytics will tell you what pages people are visiting most frequently – and which they are lingering on the longest. 'Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Even B2B companies benefit from this approach. It’s a businessperson.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Analytics] 5 Famous Movie Quotes that Prove VBMA is the Perfect Valentine
    Related Stories 12 Ways to Get Your Sales Team’s Phones Ringing Top 6 Signs Your Marketing Needs the Touch of Voice-Based Marketing Automation Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns. 'It’s almost Valentine’s Day, but showing your customers love should be a year-round activity.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 11, 2015
    [Analytics] 3 Free Content Curation Tools That’ll Enhance Your Social Posts
    You can also view your analytics reports in real-time. 'Social media is an important part of your small business marketing plan. Coming up with relevant and interesting content to post on a regular basis (that isn’t just about your biz) requires a little extra time. You can use curation tools. Swayy. Added bonus: It’s free.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Analytics] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
    Waring, Co-Founder,  FitsmallBusiness.com : While I believe that technical/analytical acumen can be a benefit in modern marketing, I do not believe that it is necessary. In fact I think technical/analytical ability is becoming less important over time instead of more important. Technology and analytics refine that process.
  • SYNECORE  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics] 4 Problems Solved by Responsive Design
    m having trouble tracking analytics because I have two websites. RWD websites only require one set of code, which allows you to consolidate your analytics and reporting. Instead, all of your tracking and analytics will be consolidated into a single report, which makes monitoring and analysis much easier for you.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics] Online Advertising: Retargeting for Maximum ROI
    At the same time, you should be constantly watching your analytics and monitoring results for the different iterations of similar ads, so you can identify the best performers. 'To get the best return on your investment for online advertising campaigns, make retargeting a high priority. Ideally, try to mix up the messages and tag lines.
  • VIDYARD  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics] 7 Questions to Ask When Looking for a Video Production Company
    'When it comes to video marketing these days, marketers have access to sophisticated video marketing platforms with features to store and manage their video content, capture leads and most importantly, measure advanced analytics and ROI. So what’s missing in this equation? Producing the content. What’s “campaign volume,” you ask?
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics] On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone
    What else can you do with the dynamic combination of online behavior tracking and voice-based analytics? 'The following guest post was authored by Lisa Cannon, Senior Writer at Act-On Software. When it comes to finding new prospects and turning them into loyal customers, gathering some data about them is good, but more data is even better.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics] CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”
    Social Media cmo customer experience demand generation home predictive analytics '7 Frequently Overlooked, Back-to-Basics Tips for  B2B Marketers. This CMO Spotlight Series features some of the most imminent thought leaders of our time. In today’s piece, I’m happy to present these back-to-basics tips for B2B marketers from Alan See.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics] Social Media in the workplace. Who needs it?
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms. Outrageous you say? Unheard of? Dystopian? Let’s do this! Who needs it?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    CMOs say their top two areas for digital technology investments over the next 3-5 years are mobile applications and advanced (predictive) analytics, each at 94%. 'As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” CMO ). 68% of U.S.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 9, 2015
    [Analytics] 5 Trends Driving The Marketing Cloud Revolution
    Big data and marketing clouds require modern marketers to further embrace analytics. The explosion of big data across all market segments has led to the need for a more analytical approach to marketing. You can follow John on Twitter at @John_Bara. For some marketers, this means getting out of their comfort zone. Mobile is everywhere.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 9, 2015
    [Analytics] 5 Trends Driving The Marketing Cloud Revolution
    Big data and marketing clouds require modern marketers to further embrace analytics. The explosion of big data across all market segments has led to the need for a more analytical approach to marketing. You can follow John on Twitter at @John_Bara. For some marketers, this means getting out of their comfort zone. Mobile is everywhere.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Analytics] 5 Ways To Battle Increasing Pressure on Marketing
    ” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. The efficacy of this spending is under deep scrutiny. Can marketers deliver amid ongoing performance pressures?” ” .
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Analytics] Want Better Rankings For Your Company’s Website? Get Your Employees Published!
    Help them identify their passions in your industry, their innovative ideas and their unique analytical voice. 'Newsflash: Google has changed. If you want your site to rank for competitive keywords phrases, then building web directory backlinks and posting about new products on your blog just doesn’t cut the mustard anymore. Yah, I know.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Analytics] The New Science of Professional Services Marketing
    Technology and analytics Advances in technology don’t just offer new opportunities to share your message — for instance, on your website or social media. 'Is professional services marketing an art or a science? When I started my career in professional services, most people in the business believed that it was an art.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Analytics] Building An Organic Audience Profile to Inform Your SEO Strategy
    In our analytics, we use call tracking to count goal completions as phone calls, as they are the most valuable lead type we can receive. 'Understanding the audience you reach through organic search is key to your SEO strategy. In most cases, Google will be on the top of that list followed by Bing, Yahoo, and other search engines. is valuable.
  • CMO ESSENTIALS  |  MONDAY, FEBRUARY 9, 2015
    [Analytics] Sales Should Seek Help… and Bring Marketing Along with Them!
    According to customer experience management research , organizations that systematically listen to their customers — especially with tools like customer engagement analytics – measurably outperform those who do not in cross-sell and upsell revenue, customer retention rates, and customer lifetime value. appeared first on CMO Essentials.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Analytics] Your marketing success may hinge on Gray Social Media
    He told this story: After working on our company blog for a while, I found great value in diving into Google Analytics to see where the traffic was coming from. Her level of tweeting is so obscure that she is invisible on the social analytics radar. And perhaps we only know 2 percent of our non-lurking audience! Gray social media.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 6, 2015
    [Analytics] Emails We Love, Just in Time for Valentine’s Day
    This year, Valentine’s Day spending is projected to increase six percent according to a consumer survey conducted by Prosper Insights & Analytics for the National Retail Federation. Yes please to all of the above! Total spending is expected to reach $18.9 billion – a survey high. Fall in love at first step. You’re My Favorite.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Analytics] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    The beauty of this approach is that with marketing automation and analytics you can identify specific paths chosen. Marketers are too focused on the notion of creating content, and must better allocate their energy to developing a more focused strategy that aligns with content. Just publishing content on its own doesn’t accomplish this."
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Analytics] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    The beauty of this approach is that with marketing automation and analytics you can identify specific paths chosen. Marketers are too focused on the notion of creating content, and must better allocate their energy to developing a more focused strategy that aligns with content. Just publishing content on its own doesn’t accomplish this."
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Analytics] 57 Basic Marketing Analytics Terms Everyone Should Know
    Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. This metric is found in Google Analytics. Analytics Daily Weekly
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Analytics] 5 Ways to Grow Your Content Marketing Agency Services with Automation
    Analytics. 'When it comes to engaging customers, content continues to be king. According to the Content Marketing Institute, 93% of B2B marketers used content marketing in 2014. In fact, 58% of B2B marketers plan to increase their content marketing budget over the next 12 months. Graphic design and production. HTML editing and coding.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Analytics] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    In any event, I didn’t commute to work today on my hoverboard, and you probably didn’t sit down to do advanced mobile marketing, predictive modeling or revenue analytics in your marketing automation system. 'I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 5, 2015
    [Analytics] Hilarious YouTube Videos Guaranteed to Get You Through The Day
    Google Analytics in Real Life. 'Thursday’s can be rough days at the office. The week is winding down, your sights are set on Friday and your weekly B2B online marketing plan just doesn’t seem as exciting as it did when you made it on Monday. guarantee these hilarious videos will get you through today and the rest of your workweek.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Analytics] Four online marketing metrics to obsess about
    In fact, about 98 percent of the tidal wave of readers over that weekend had never been to the blog before (something that is easily determined through an analytics program). 'Like every new blogger, my dream of success meant getting a business superstar to share my content online. Look at me—I went viral! had a full weekend of blog tourists!
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 5, 2015
    [Analytics] The Power of the Pivot: Get Started with Excel Pivot Tables
    Marketing Life Reports & Analytics 'If you rely on spreadsheets to manage any aspect of your business, pivot tables will make your life a lot easier. Pivot tables are among the most powerful features of Microsoft Excel, yet many people are either unaware of them or intimidated by them. What is a pivot table? Time savings and efficiency.
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 4, 2015
    [Analytics] Fall In Love With Google’s Social Search Functionality
    Digital Analytics expert Simo Ahava gives us a little insight into specific code that can be implemented along with this specific code. 'The way we search is evolving all the time. We live in a word where everything is knowable with a quick search. Since November 2014 one section of this information has become more and more evident, social.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Analytics] 8 Must-Dos for Pinning to Your Business Pinterest Account
    Measure pin success with analytics : Pinterest drives more traffic than Twitter, LinkedIn and Reddit combined, but do you know how much traffic your site gets from it ? Pinterest analytics can tell you. Watch this primer video and read this post to learn more about Pinterest analytics. Cool right? business. All rights reserved.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Analytics] Two questions to help you find the value of marketing
    Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. 'By Eric Wittlake, {grow} Contributing Columnist. We were thrilled. Life was good! We were counting, not causing.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Analytics] The ROI of Influencer Marketing
    This is different from standard web analytics. 'What does it mean to be an influencer marketing company ? And, furthermore, can the value and impact of influencers be measured? It’s a topic many businesses grapple with as they work to keep up with – and strategically harness – the power and possibility of digital technology. Salesforce).
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 3, 2015
    [Analytics] Call Tracking Collective: Agencies, Ad Performance and Sales
    Integrating with Analytics and CRM Platforms. The study was performed by extracting data from millions of phone calls using Conversation Analytics and determined several significant events that improved conversion rates. This post examines the value of call analytics in relation to ad performance. 'We like call tracking.
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