• BIZNOLOGY  |  FRIDAY, JULY 3, 2015
    [Analytics] Unleashing the predictive power of data
    This has created a focus on the predictive power of data and predictive analytics. Predictive analytics do not actually provide exact views of what will happen, but they do provide probabilities. One company that has been very successful using predictive analytics to run their core business is UPS. Like this post?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Analytics] Improving ROI with Marketing Optimization
    talk about optimization, we’re talking about an analytical and mathematical function – a. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Analytics] Start engaging from the first click in the Customer Journey
    constant dialog with our customer base to deepen relationships and loyalty.” VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Analytics] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Analytics can probe right down to the. analytics to help prioritize leads who are spending more time with your content. • For sales enablement: Detailed presentations on your technology and product features can help a. And advanced analytics. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Analytics] Closing the Loop on Social Leads
    Make sure your marketing analytics tool includes information about new leads generated from social. note on analytics: Using social analytics tools is particularly important for gathering lead generation. Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social. business.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Analytics] Digital Metrics Playbook: Measuring your Online Branding Strategies
    This book will change the mental model you bring to the analytics game, teach you to do more with data and help you create a data-driven organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Analytics] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Analytics] The Definitive Guide to Marketing Metrics and Marketing Analytics
    Shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Analytics] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Analytics] A Guide to Pinterest's New Business Accounts
    Recently, Pinterest released free analytics for business accounts. Why is this important
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Analytics] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Analytics] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Analytics] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    Here's a step-by-step explanation of how we approached this: We used Google Analytics to find the number of "new users" to hubspot.com. Is your website ready to attract and convert mobile website visitors into leads? All this talk of mobile got me thinking about how website visitors were accessing our offers. The Methodology. The Experiment.
  • ANNUITAS  |  THURSDAY, JULY 2, 2015
    [Analytics] The Problem With The Story You Are Telling
    With everyone (and their sister) using Google Analytics, and engagement metrics from all those sites helping Google understand and identify the content that people are actually reading, it makes sense that this type of information will help the search engine make recommendations based on what people actually like. Trying to game the system?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Analytics] How to Create Irresistibly Shareable Content
    You can start by digging into Google Analytics and social media data to find what times your audience is online. Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Enjoy! Chose the Right Topic.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Analytics] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    Probably the most crucial feature of the automated tool is its ability to rapidly perform data analytics, which enables you to measure and assess your company’s return-on-investment. Author: Sesame Mish What is marketing automation ? This, my friends, is the million dollar question—and the one I’m here to answer. Sound too good to be true?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 2, 2015
    [Analytics] Quick Guide to Email Newsletter Distribution
    Provides instantaneous analytics. Any email marketing software will give you instantaneous analytics necessary to measure the success of your strategy. An email newsletter is a tremendously valuable distribution outlet many brands overlook. WHY AN EMAIL NEWSLETTER? 1. Cost-effective. Re-purposes evergreen content. Define your audience.
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Analytics] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Review your keyword rankings for improvement and Google Analytics for traffic improvements. Examine your analytics for internal links. But once you ask those questions, then what? The result? Then … hurry up and wait.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Analytics] A Mindset Shift for AEC Professionals
    Use simple (yet powerful) tools like Google Analytics to monitor website traffic and referral sources. A/B test—changing the colors on call-to-action buttons across a specific period of time, for example—and refine your online marketing approach based on the results. Online marketing works. Your Website. AEC firms are lucky.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Analytics] 100 Things You Are Doing Wrong on Social Media
    You are not looking at your Twitter analytics. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Analytics] Does Your Ecommerce Attribution Model Tell the Truth?
    There are quite a few attribution models available, with perhaps the most widely used being Google Analytics. It’s true that Google Analytics will help you identify the click that led buyers directly to your page, and that’s pretty helpful, in the end. The Google Analytics Story. The HubSpot Analytics Story. But wait!”
  • CRIMSON MARKETING  |  TUESDAY, JUNE 30, 2015
    [Analytics] Infographic: The Science of Creating Buyer Personas
    Customer data should be gathered from your own business intelligence as well as web analytics. Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers. . This data will give you the framework for your buyer’s pain and needs.
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Analytics] Marketing Toolkit Essentials: CRM and Email Marketing Software
    When you have a strong understanding of your data and analytics, you can craft a more effective marketing strategy and give better directions to your team. Analytics. Next, make sure your chosen email software has an analytical element that allows you to see what’s working and what isn’t. Capabilities. Features.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 30, 2015
    [Analytics] Why Americans are secretly furious with marketers
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Getting furious with marketers.
  • VIDYARD  |  MONDAY, JUNE 29, 2015
    [Analytics] [Case Study] Video and Marketing Automation Help You Better Engage, Score, and Convert Customers
    So why are less than 10% using video analytics to qualify leads and track the true performance of video assets? Are you sitting down? I’ve got something very important to tell you. Marketing automation is key to successful marketing teams. And, since you’re a savvy modern marketer, I’m sure you’re using video in your marketing strategy.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Analytics] How to Answer 11 Common Marketing Questions Using Analytics
    To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. How to Get the Answers to These 11 Common Marketing Questions Using Analytics. 1) How many contacts were created from a specific campaign?
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Analytics] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    Analytics. How-to articles and those about Google analytics and data lead the top-shared articles in the category. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. It is the filter people use to determine if your post is worth their limited time. Baking. Beauty. Business.
  • VIDYARD  |  FRIDAY, JUNE 26, 2015
    [Analytics] 3 Simple Ways to Customize A Single Video Campaign for Multiple Audiences
    Use Vidyard as an example: Content Marketers want to see in-depth analytics beyond view count, Demand Gen Specialists want to know how Vidyard can help them better score leads and move prospects through the funnel, and Sales Reps want to know how Vidyard helps them qualify and understand lead interest and consumption patterns … for starters.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Analytics] Summer Is Here—Bring on the Interns!
    But, you may have been blessed with an intern who wants to dive head-first into some marketing analytics (I see a future marketing operations role in his future!), so, I say, let ‘em do it! Author: Stacey Thornberry They’re eager to learn, they’re discovering their career path, and they’re ready to help YOU. Yes, they’re interns! Awesome!
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Analytics] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    Highly analytical and data driven. and have experience with Google Analytics. Metrics driven -- they're proficient in social media analytics and measurement. Analytical and creative approach to problem solving. Seems simple right? It takes time -- and time is something most fast-growth companies don’t have. Go to Events.
  • MARKETING ACTION  |  FRIDAY, JUNE 26, 2015
    [Analytics] Thinking About Adopting Marketing Automation? Here’s a Quick Start Guide
    In fact, 50% of marketing leaders say analytics and reporting is the most valuable feature of a marketing automation system. Chances are, if you’re considering adopting marketing automation, you’re a very busy person. You wouldn’t do it if you didn’t need to. Get Organized. You can build your programs up and out as you learn by doing. 2.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 25, 2015
    [Analytics] Will Heartless Robots Overtake the Humanity of B2B Marketing?
    B2B Analytics Marketing Automation B2B Marketing Technology B2B Lead Generation B2B Customer RelationsUnless you were hiding in a cave the past five years you're most likely aware that marketing technology is evolving more rapidly than ever. You're human after all.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Analytics] A New Visualization of Today's Marketing Technology Solutions
    Your problem could be related to anything from marketing automation to content marketing to analytics to paid acquisition. The final product has nine overarching categories: marketing automation, retention, customer experience, content marketing, organic acquisition, paid acquisition, analytics, data centralization, and collaboration.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 25, 2015
    [Analytics] CEO’s Article, “The Enemy of Data Science,” Featured at 1to1 Media
    Thought Leadership analytics intelligence b2b data b2b sales analytics b2b sales data b2b sales intelligence clean data crm data data analytics data cleanliness data intelligence data quality vs. quantity insideview ceo insideview leadership intelligence apps umberto milletti
  • VIDYARD  |  THURSDAY, JUNE 25, 2015
    [Analytics] Why Video and Visual Marketing is Everyone’s New Best Friend
    As with other content, you’ll still track analytics, views, shares, click through and conversions to guide your strategy. Recently I sat down with Demand Gen Report to talk about the role of video in B2B marketing. Okay, you might be too polite to say it but you’d probably be thinking it. colorful infographic is about as wild as we get.
  • ANNUITAS  |  THURSDAY, JUNE 25, 2015
    [Analytics] The Myth of Graduation – We Never Stop Learning
    Analytics, search engine optimization, marketing automation, HTML, CMS , CRM and others are essential, basic tools for B2B marketing. Uncategorized Analytics Heinz Marketing marketing enablement MarkingProfs skills gap The StackGraduation is just one of many steps. But how can we do this and still perform in our day jobs? Focus.
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Analytics] Business Blogging as an Equalizer for Small and Medium Businesses
    However, for 10K Club members, analytics don’t stop at the metrics above. They go a step further to track their influence on the sales and marketing pipeline, and the impact of individual writers. ( The Comprehensive Guide to Content Marketing Analytics & Metrics offers more insight, metrics and frameworks.).
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Analytics] 7 Essential Roles for a Successful Content Marketing Strategy
    Analytics. Someone in charge of analytics should be tracking best and worst performing content, tracking conversion and flagging trends. All too often a brand’s content marketing “team” is a one-person show. In reality, this is the same as asking someone to perform a seven-person job. Content  Marketer / Editor. Community  Manager.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Analytics] Solid Identity Data – Unlocking the Secret to Higher Marketing ROI
    Working with an information and analytics company, such as Neustar , can help you integrate robust solutions into your CRM system to ensure that your data is of the highest quality. Author: Joe Ariganello It’s your biggest time of the year. The super bowl for your industry, and you and your team are firing on all cylinders. Wrong. You wait.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 24, 2015
    [Analytics] From “Truffle Pig” to the Content Scientist: New Marketing News & Trends
    Today, most marketing organizations have set up different roles to handle content and analytics. Their skill sets most commonly consist of: Google analytics. It was not surprising to see the recent announcement that WPP, Snapchat, and Daily Mail have launched a new digital content agency called Truffle Pig. They know conversions.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 24, 2015
    [Analytics] What CMOs Need to Know That Will Keep CEOs and CFOs Happy
    Marketing Strategy Web Analytics b2b marketing Content Marketing web marketing performance measurement Web Presence OptimizationThis guest post from Kirsten Chapman was originally published on LinkedIn. Modern marketing and business are defined by one thing: The Web. Invariably, the next question is: so where are the KPIs? Good question.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Analytics] How to Get Your First 1,000 Real Facebook Fans [Infographic]
    In the infographic below from QuickSprout , entrepreneur and analytics expert Neil Patel illustrates what marketers can do to gain traction on Facebook and attract loyal fans, followers, and (eventually) customers. Congratulations! And if you haven't yet, click here for a SlideShare tutorial.). How do you actually get people to visit it?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 23, 2015
    [Analytics] Why You Should Reshare Your Social Media Content
    In Buffer’s options, you view the analytics of your sent posts, and use the option to re-buffer it (by mousing over the post in question), which adds it back to your sharing queue. Be sure to look at analytics in Buffer and Edgar (or whatever platform you’re using) to see how the reshared posts do. More Posts Mean More Visibility.
  • CMO ESSENTIALS  |  TUESDAY, JUNE 23, 2015
    [Analytics] Marketing Automation Integration: Ensuring Critical Connections
    What you need is an integrated system that acts not only as a marketing automation platform, but a contact management database and a reporting analytic engine as well. Welcome to the age of the customer. With consumers being more educated than ever before, businesses must find new ways to stand out amongst the competition.
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Analytics] Google has carnal knowledge of social
    While this surely has benefits for you when it comes to your site’s search engine optimization (SEO) and your company’s search engine marketing campaigns, it really comes to its own depth in Google Analytics. Twitter and Google have made amends. In the past, this was not the case. This is no longer the case. Like this post?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 23, 2015
    [Analytics] What Marketing Can Learn From IT About Content
    One form of Agile uses scrum teams, groups who sits together – literally – so they can easily turn in their chair and ask what impacts their deliverable; it’s where content, code, data/analytics and project management all work as together in ways that the waterfall hierarchy doesn’t allow. Working software over comprehensive documentation.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 22, 2015
    [Analytics] Tealium Grows from Tag Manager to Customer Data Platform
    Reporting and analytical systems can query the underlying data directly, receive file extracts, or subscribe to a live stream from the collection server. - it doesn’t do everything. But it doesn’t do multi-step campaigns, predictive analytics, offer tracking, and supporting functions like content management. Let’s step back a bit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 22, 2015
    [Analytics] An inside look at innovation hot spots and how to get your idea noticed
    Entrepreneurs love it when we reach out and say, “We’ve been doing some research on the area of vertical analytical apps, for example. Big Data and Analytics Entrepreneurism innovation Technology dell entrepreneurism jim lussier tech investment venture capitalWhat are the hot ideas? How do you get noticed? Jim Lussier.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 19, 2015
    [Analytics] Mautic Offers Free, Open Source Marketing Automation
    Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). The only real question about free, open source marketing automation from Mautic is what took so long. So the opportunity seems obvious. My problem is two-fold.
  • E-QUIP  |  THURSDAY, JUNE 18, 2015
    [Analytics] How to Help PMs Succeed at Selling
    Some are big-picture strategists, others more analytical problem solvers. In my last post I argued that all project managers should be contributing to their firm's sales efforts. Only half do, according to the Zweig Group. Here are some suggestions for helping them make that transition: Train them in a service-centered approach to selling.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 18, 2015
    [Analytics] 5 Steps To Optimizing Your YouTube Videos [Infographic]
    Now that you have an optimized YouTube video don’t forget to track the performance of your videos with YouTube analytics to see what is working and what you can improve on. Did you know that 65% of executives have visited a vendor’s site after watching a video ? Are your videos ready to convert? Title. Descriptions. Thumbnail. Annotations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 18, 2015
    [Analytics] The new urgency to create sticky content for Facebook
    Facebook provides analytics on reach, clicks, and likes, but it doesn’t yet provide insights on time spent on a post. It’s probable that Facebook could use analytics data from Instant Articles consumption to determine what articles its users are most likely to be interested in, and prioritize those in their News Feeds.
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Analytics] Build a Website that Drives Registrations for Your Publishing Event
    12) Analytics. Be sure you’ve set up analytics to track your site’s and your marketing campaigns’ performance. Crafting a website that generates lots of attendees for an event takes imagination and some good old-fashioned common sense. Tell people right off the bat whether or not it’s a conference for them. Pinch and zoom is gone.
  • MARKETING ACTION  |  THURSDAY, JUNE 18, 2015
    [Analytics] Five Areas Where B2B Marketers Can Leverage Big Data
    Bringing in big data elements (especially combining more data sources, advanced analytics, pattern recognition, and real-time alerts) will allow you to increase the effectiveness of your marketing programs. Reports & Analytics b2b data big data data Data Studio marketing dataWhat is Big Data? First of all, what is big data?
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Analytics] Why Only One MarTech Tool Is Needed for B2B Content Management
    Nearly eight in 10 B2B marketing professionals worldwide used website analytics tools, the top response, and about three-quarters leveraged No. How efficient is your B2B content marketing strategy? Seriously – take the time to ask yourself this and really think about. similar percentage called out redundant content creation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 17, 2015
    [Analytics] Best-in-Class CMOs: Modern Marketing for Love and Money
    So now it’s time to find out how top performing CMOs are able to achieve best-in-class status by using journey management, cross-channel marketing, and analytics as key ingredients of their activities. CMOs are stuck in a tough spot—choosing between polishing their bright rocks and climbing a quarterly wall they have to hurdle.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 17, 2015
    [Analytics] Are You Making the Most of Your Content Curation?
    Monitor content analytics  – What kind of content attracts the most traffic? By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. One of the biggest challenges we all face is getting more out of our marketing budgets. Or utilize the content in a different format, i.e. SlideShare or an infographic. It’s What keywords do best?
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Analytics] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Step 1: Export your blog analytics to identify your top-viewed "old" blog posts. So I looked at our analytics to investigate. Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. Jackpot.
  • ANNUITAS  |  TUESDAY, JUNE 16, 2015
    [Analytics] Big Data Doesn’t Deliver Revenue
    Blog Analytics big data Forbes Marketing metrics revenue TableauBig data is still big news and it is not going away anytime soon. However, big data doesn’t deliver revenue. It doesn’t drive leads, pipeline or opportunities. It is just data. Marketers collect data every chance we get and we seem to always want more. According to a recent Inc.
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Analytics] 862 Hours of Inbound Marketing: A Statistical Analysis
    If you’re a sports fan (well, more like a sports geek), you know about a trend toward advanced analytics (the book Moneyball presents this concept about baseball). Or, if a basketball team scores the most points per game on average, does it mean they have the best offense? This concept absolutely applies to inbound marketing. It’s simple.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Analytics] Content Marketing Manager Job Description
    Experience with wordpress, Google analytics, Slideshare, and the top social channels. I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” Requirements.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Analytics] 4 Ideas to Generate Blog Topics
    Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Analytics] Facebook alternative network Ello turns nasty
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Is Facebook a right? Let’s GO! Let's GO!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Analytics] Facebook alternative network Ello turns nasty
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Is Facebook a right? Let’s GO! Let's GO!
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Analytics] Essential Skill Sets for the Higher Education Inbound Marketer
    For Both: Barbara says it’s important to, “understand the difference between an inbound strategy versus just putting stuff out there.” Do your research, pay attention to your analytics, and know your specific audience. 3) Audience Analysis. Who do you want to engage and to what purpose?” Education Hiring
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Analytics] How To Get A Positive Return On Your Marketing Investment
    There are thousands of software solutions for marketers, from email marketing to social analytics, web tracking, and content management. Calculating return on a marketing investment (ROMI) is something of an art form. If my investments are already failing, what practices can turn them around? Give it Some Elbow Grease? Use A/B Testing.
  • BIZNOLOGY  |  MONDAY, JUNE 15, 2015
    [Analytics] What Google Really Doesn’t Want You To Know About Search
    Review your web analytics to find other potential sources of traffic you can use to grow your brand’s awareness. The key question you should consider is this: Why? What’s the big deal that makes searching inside apps so important? And, more importantly, what does it mean for your business? Read on and see. Expand your reach.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 12, 2015
    [Analytics] 3 Ways To Overcome One Of The Biggest Marketing Challenges
    What’s more, an outsourced CMO is current on all forms of marketing – from influencer marketing, content marketing, social media marketing, Facebook ads, search engine optimization (SEO), retargeting, gathering data and analytics, affiliate marketing, media buying, and more. Outsourcing your marketing strategy entirely has some big benefits.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 11, 2015
    [Analytics] Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works
    content analysis crm data science predictive analytics recommendation engines sales enablement semantic analysis“Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better. When Highspot was founded in 2012, it focused on better content discovery for sales people.
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Analytics] 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren't)
    Email Marketing Analytics DailyWhen it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. And while these fundamental metrics are important to note, there are actually a lot more to consider. The keyword here being "a lot.". Where's a marketer to start?
  • FATHOM  |  THURSDAY, JUNE 11, 2015
    [Analytics] Use a Mobile-Friendly Course Catalog for Better Recruiting
    Those analytics can help unlock the best ways to reimagine your course catalog for a mobile audience. Another key finding from Fresno State’s analytics was that students were on their mobile devices more than ever. note: This guest post was written by Lance Merker, president and CEO of OmniUpdate. We were having to do new PDFs.”.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 10, 2015
    [Analytics] Integrating Listening Into Your Platform for ROI
    This webinar was sponsored by  Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Connect social media to SEO activities to increase SEO.
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Analytics] Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing
    He details the challenges of long, multi-touch sales cycles and explains the importance of marketing analytics to sales cycle optimization. “If this was B2C you might just look at, ‘Well, I had a great ad and the customer went to the store and I had a very good retail associate that helped close the deal.’ Demand Generation Podcasts
  • HINGE MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Analytics] AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage
    In our digital world with its sophisticated marketing and analytical tools , it’s easier to know what is working and where you should be investing your marketing dollars to deliver the greatest ROI. These industry and technical folks, after all, are on the front lines. They have billable hours and work directly with clients.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 10, 2015
    [Analytics] The Best Ways To Promote New Products on Instagram
    You can also get analytics for total number of likes, most-liked images, average number of likes/comments per image, and follower growth charts. When it comes to spotlighting a new product, few social media platforms are more visually stimulating than Instagram , making it an ideal place to showcase your latest arrivals. Image content.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 10, 2015
    [Analytics] A View To A Thrill: Why Marketers Need To Get Visual, Fast
    When we look at our site analytics and conversion rates, pinning has a great ROI. A long time ago in a land far away… ok it wasn’t all that long ago nor was the land that far away, but a few years back someone said something that struck a chord with me and  I have never forgotten it. Should surprise no one. Video   is all about storytelling.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 9, 2015
    [Analytics] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    Each network has it’s own form of analytics that should be monitored month over month, along with tracking referral traffic from social media growth in Google Analytics, and lastly any paid advertising conversions. #1 Biting off more than you can chew. Well you obviously need to get a piece of the action, right?! Of course not!
  • BIZNOLOGY  |  TUESDAY, JUNE 9, 2015
    [Analytics] Google Search is more Rain Man than Beautiful Mind
    You Need to Explicitly Stitch Your Google Analytics to Your Google Webmaster Tools. Instead, you need to hop over to the Google Analytics Property Selection page here , where you can either choose the correct Google Analytics account for the data merge or you can create one (you really should). So, I chose www.gerr.is. Yeah no.
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Analytics] Create More Personalized Publishing Newsletters
    It also “throws off” your email analytics by including disengaged readers, instead of focusing on how well your content is doing with engaged ones, who are the ones most likely to take action. Pitfalls and Opportunities. Targeting. Pitfall: Generic, one-size-fits-all content. But, this tactic risks being only partially (or not at all!) Medi
  • MARKETING ACTION  |  TUESDAY, JUNE 9, 2015
    [Analytics] How to Use Surveys to Create Better Content
    They include: Using analytics to determine what your audience’s behavior reveals about their favorite content. You might be asking yourself, do you really need a survey if you’ve got analytics set up? Engagement is the secret sauce of digital marketing; every marketer wants more of it. Outrageous images can work. It is also risky.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Analytics] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    Aaron Beach: Integrating your email data with your web analytics tools is essential to getting an understanding of how email visitors engage with your site after the click. Bill Muller: Today, the most effective organizations inject data and analytics into every phase of their marketing process. It matters. It carries weight. Brian P.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 5, 2015
    [Analytics] Are We There Yet? – The Road to Marketing Optimization
    Create processes and systems that will help you optimize and let the metrics and analytics be a result of the changes, not the driver. As another summer approaches, vacation season is in our sights and we’re ready for the fun and adventure that comes with it. For most, flying is the preferred means of transport. I’m not that guy.
  • HUBSPOT  |  FRIDAY, JUNE 5, 2015
    [Analytics] How to Crush Your SaaS Marketing With Cohort Analysis
    Benn Stancil of Mode Analytics just wrote a great piece on Cohort Analysis That Helps You Look Ahead. There is no doubt that for many software-as-a-service (SaaS) companies, a free trial is a key component of their customer-acquisition strategy. Large amounts of their marketing budgets are focused on driving leads into a free trial.
  • LEADERSHIP  |  FRIDAY, JUNE 5, 2015
    [Analytics] 4 Ways to Explore B2B Demand Generation…into the Depths of the Blue Ocean
    Demand Generation Lead Generation B2B buyer behaviour Big Data business intelligence demand generation home lead generation campaigns lead generation process lead generation programs predictive analyticsThe human mind is like no other—as much as we are intrigued by mysteries, we are just as fearful of entering unknown territory. What is it?
  • MARKETING ACTION  |  FRIDAY, JUNE 5, 2015
    [Analytics] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
    Using search analytics, examine keywords driving the most impressions, the most clicks and the highest CTR, best average position. Through web analytics tools like Google Analytics, you’re able to understand your site visitors a bit more. Do all pages have analytics tracking codes? But what’s next? Let’s get started!
  • KEO MARKETING  |  THURSDAY, JUNE 4, 2015
    [Analytics] LinkedIn Adds New Analytics Suite for Content Marketers
    The latest offering in its rapid succession of expanded tools for marketers is an analytics suite for publishing on LinkedIn. These analytics will provide valuable insights into the people who are reading and engaging with your content. You can zero in on any of your past posts, and see detailed information about that post.
  • CRIMSON MARKETING  |  THURSDAY, JUNE 4, 2015
    [Analytics] Jason Bunge, Trulia’s VP of Marketing: How to Overcome Challenges and Discover Opportunities of Multi-Channel Engagement
    The response, says Jason Bunge, Vice President of Marketing, Analytics and Partnerships at Trulia, must be part art and part science. Google announced recently that mobile traffic has officially surpassed desktop traffic. Launched in 2005, Trulia is based in San Francisco and is owned and operated by Zillow Group. Digital Marketing Podcasts
  • VIDYARD  |  THURSDAY, JUNE 4, 2015
    [Analytics] A Step-by-Step Guide: Map your Audience’s Website Journey & Build a Video Plan to Match
    That being said, tools like Google Analytics or other web analytics platforms like KissMetrics can help you start to map out current visitor behavior. As a starting point, check out the User Flow Report in Google Analytics (under Audiences >> User Flow). And as a result, convert more of those buyers. Cha-ching!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 4, 2015
    [Analytics] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
    If you’re providing content for a single brand/organization, dig into whatever analytics tools they have available to see what has worked in the past. Launching a content marketing strategy or improving upon past content success can seem like a daunting task. Leverage Keyword Tools. What do I mean? Check out this previous post. 2.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 4, 2015
    [Analytics] The Quality Update, “Phantom 2”, Launches. Learn How Google Has Changed the Way It Assesses Website Quality.
    Content Development Google Analytics Search Engine Marketing SEOSurprise! If you noticed that your website’s organic stats and rankings took a bit of a hit in the beginning of May, then you may have been hit by Google’s latest update. Google refused to go into specifics with regard to which of its 200 ranking signals this update has effected.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Analytics] Can Media Companies Still Charge Readers For Their Content?
    Web analytics ranging from page views to conversion rates to customer satisfaction reports all deserve attention—and the more hard data you can develop on site performance and audience behavior, the better you can appeal to advertisers and other secondary monetization schemes beyond your paywall. Thinking Like a Marketer. Final Thoughts.
  • CMO ESSENTIALS  |  THURSDAY, JUNE 4, 2015
    [Analytics] Using Data for Targeted Marketing: Discerning Drivers from Distractions
    Just as early sailors were able to use the stars for navigation with minimal technology, though; even the most minimally analytical-minded marketers can still use data for targeted marketing. When it comes to using data for marketing, think of data points like stars in the sky – at a glance, there’s a beautiful abundance beyond counting.
  • MARKETING ACTION  |  THURSDAY, JUNE 4, 2015
    [Analytics] Small Business, Big Impact: Why Small and Mid-Size Companies Adopt Marketing Automation
    That’s one of the many reasons Act-On integrates with DialogTech , a leader in call analytics and automation. Back the old days (as in, several years ago) marketing automation was generally seen as a powerful technology that was available only for the really big companies with really big marketing budgets. The Benefits of Technology.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Analytics] The Art and Science of Driving Webinar Registration
    Challenging common beliefs means posing a question related to the recipients’ day-to-day experiences that challenges them to re-think a foregone conclusion. “Do you really need analytics to be a successful marketer?” I often poll marketing audiences about their biggest webinar challenges. The Art of Promotional Content. Content Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 3, 2015
    [Analytics] How to Structure Your Organization for Sales and Marketing Alignment
    This group focuses on many things, including full-funnel marketing programs, lead nurturing, and analytics. Author: Dayna Rothman Most marketers know that sales and marketing alignment can be tough! Creating the right structure between marketing and sales is imperative for proper alignment. Marketing Roles. Sales Roles.
  • SYNECORE  |  WEDNESDAY, JUNE 3, 2015
    [Analytics] Expert Interview: How to Get Started with Marketing Automation
    And the backbone of all this is the fact that all of these different functionalities are tied together with usually quite robust analytics. And it's all of these different filters and analytics that illuminate more and more opportunities to use technology from start to finish in your marketing automation process. Image Source: HubSpot.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 3, 2015
    [Analytics] A Crash Course in Tumblr for B2B Marketers
    This is a rather awesome Tumblr blog put out by the “analytics-driven agency”, The Marketing Distillery. They describe their organization as an “informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.” I followed it immediately. You got it. billion posts.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 2, 2015
    [Analytics] Blueshift Offers a Simple B2C Customer Data Platform
    B2B CDPs have favored analytical applications like lead scores and churn predictions. It’s just over two years since I started writing about Customer Data Platforms. One thing that’s become clear since then is that only big companies will purchase a marketing database by itself. How low? How simple? Well, one measure is implementation time.
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