• MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Analytics] Improving ROI with Marketing Optimization
    talk about optimization, we’re talking about an analytical and mathematical function – a. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Analytics] Start engaging from the first click in the Customer Journey
    VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. portal for digital and ecommerce marketers, and UK-based Lynchpin, a web analytics consultancy, three main. All Rights Reserved. interpretations thereof. 12 About GX Software.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Analytics] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Analytics can probe right down to the. analytics to help prioritize leads who are spending more time with your content. And advanced analytics. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Analytics] Closing the Loop on Social Leads
    Make sure your marketing analytics tool includes information about new leads generated from social. note on analytics: Using social analytics tools is particularly important for gathering lead generation. Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social. business.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Analytics] The Definitive Guide to Marketing Metrics and Marketing Analytics
    Shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Analytics] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • HINGE MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Analytics] Hinge’s Fab 5: August 2014
    Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1. 'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in August. Kevin Bloom, Hinge Marketing. What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing. Eric Enge, Moz.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Analytics] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    Twitter Hashtag Analytical Tools and How to Leverage Them by Tammy Kahn Fennell - Maximize Social Business. 'The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), Author information.
  • SYNECORE  |  FRIDAY, AUGUST 29, 2014
    [Analytics] Lead Segmentation: Enhance Your Email Marketing
    Finally, measure your efforts with analytics and refine your segmentation and/or messaging 'After embracing inbound marketing methodology within your organization, it is important to understand how to interact with your leads. What does your company do to nurture leads? Maybe a monthly newsletter? Challenge/Opportunity. See the difference?
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Analytics] CMOs are Spending More on Marketing Analytics, Social and Content
    Here are the top trends you need to know: Roughly 8 in 10 US CMOs anticipate their companies will increase usage of predictive marketing analytics and big data tools within the year,  “with more than one-quarter expecting their use to increase by at least 25%.” ” 39.1% ” “Social media occupies an average 7.4%
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Analytics] Are You Committing Content and Social Media Sabotage?
    Most of these third-party applications are free, easy-to-implement, customizable, and even provide you analytics. 'Recently, I had a music journalist and friend conduct an interview with one of our favorite artists. “Maybe they’re at the top!” ” I thought. Astonishment began to sink in. So guess what I did? Nothing.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [Analytics] 10 Expert Tips On How To Achieve Content Marketing ROI
    Skip analytics reports for your CMO. 'There is a ton of excitement and anticipation surrounding this year’s Content Marketing World  taking place in Cleveland in just 2 weeks. Each ebook contains insights from 10 experts. The theme of the ebooks has been Alice in Wonderland and you can read my full length submission here.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Analytics] Twitter Rolls Out Tweet Performance Analytics to All Users
    'Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Why Twitter Analytics Are Helpful. Because when are free analytics not helpful? Good stuff!
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Analytics] Sanjay Sarathy, Sumo Logic CMO: Three Emerging Trends in Marketing Intelligence [Podcast]
    Sanjay Sarathy, CMO of machine data analytics service Sumo Logic, shares with Moneyball for Marketing a few of the marketing intelligence insights that CMOs can glean from data analytics, using the context of his own experiences observing and analyzing the data generated by Sumo Logic customers. Marketing Technology Podcasts
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 27, 2014
    [Analytics] Cohort Analysis: 2 Simple Steps to Better Understand Your Leads
    'Cohort analysis is an often-overlooked area of marketing analytics. Reports & Analytics It involves tracking a group that shares a common characteristic (a “cohort”) over a certain period of time and evaluating outcomes. In this post, we will talk about cohort analysis of leads. Conversion from lead to win by Lead Source.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 26, 2014
    [Analytics] Instagram Rolls out New Tools for Businesses
    ” The tools available for businesses will include: Account insights – Impressions, reach and engagement analytics. Ad insights – Paid campaign performance including impressions, reach and frequency analytics. Breaking News Social Media Instagram instagram analytics instagram business tools instagram for businesses
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Analytics] 20+ Metrics for Measuring B2B SEO Performance
    If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. Provided): 10 Ways to Prove SEO Value in Google Analytics. Guide To Tracking Multiple Subdomains In Google Analytics. Organic search engine traffic.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Analytics] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Using Universal Analytics you can even tie retargeting ads back to in-store visits or over-the-phone purchases. However, with the upcoming release of remarketing lists in Google Analytics, advertisers will be afforded more robust segmenting tools. 'Did you know that 98% of visitors leave your site before converting? AdRoll.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Analytics] Do Content Marketers Need To Have Writing Skills?
    This includes understanding how to use digital platforms and analytics to gain reach using content. Hubspot calls this DARC skills (Digital, Analytic, Reach, Content) and this philosophy guided most of my hiring. Analytics: Business Acumen: (Translate content marketing results into business outcomes). What about journalists?
  • VIDYARD  |  TUESDAY, AUGUST 26, 2014
    [Analytics] MarTech Conference Brings Out the Best in Marketing Tech
    The innovations happening in analytics, performance tracking, content optimization and customer insights are truly incredible. I’m pumped about this convergence of creative design, content marketing, demand gen and analytics. Yes, it’s true!! So what happened at the event, and what did we all learn? Glad you asked!
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Analytics] Why Website Optimization Trumps Search Engine Optimization
    Ongoing analysis and measurement of your website analytics will provide you with ample feedback to make sure you’re making the searchers (and the search engines) happy Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably. But they are different. They have a lot in common.
  • EMAGAZINE B2B BLOG  |  MONDAY, AUGUST 25, 2014
    [Analytics] Google Announces HTTPS Rankings Boost. Should You Make The Move?
    In order to ensure that your transition is a smooth one, you’ll need to religiously check your Google Analytics and Webmaster Tools accounts for any hiccups. 'By  Alicia Hale  | VP of Digital Marketing Services. What is HTTPS? HTTPS (Hypertext Transport Protocol Secure) protects the integrity and confidentiality of your users’ data.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Analytics] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. 'Author: Seth Lieberman Many marketers feel like the engine is always running. Here’s how these three benefits break down: 1. Facilitating Dialogue. This:  .
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Analytics] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    As you work towards them, be sure to check your analytics continually and adjust where necessary. 'First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." Common Mistakes New Inbound Marketers Make.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 24, 2014
    [Analytics] B2B Marketing Content Must Address "Soft" Factors
    61% agree that when making decisions, human insights must precede hard analytics. Earning and sustaining trust and credibility were proven to trump analytical intelligence. 'For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. " Or "we felt more comfortable with them."  
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Analytics] The Do’s and Don’ts of Lead Nurturing in Professional Services
    Related Stories How to Use SlideShare for B2B Lead Generation Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 Intermediate Techniques to Build a Better Email Marketing Campaign. 'When it comes to lead nurturing, firms often believe that more is better. fine line exists between nurturing and going too far. actually happens.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Analytics] How to Use SlideShare for B2B Lead Generation
    Collection of detailed analytics like performance metrics, user identities, and interaction details. Related Stories Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 Intermediate Techniques to Build a Better Email Marketing Campaign Google+ 301: How to Start and Grow a Community. 'Experiencing a plateau in leads?
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Analytics] What Do Digital CMOs Do Better?
    Digital CMOs “use first- and third-party data to target contextually relevant offers and experiences guided by predictive marketing analytics and algorithms that learn and adapt” as buyers move down the sales funnel. 'Marketing has been one of the most dramatically changing business functions over the past decade. This ” 2.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Analytics] What Are Attribution Reports? [FAQs]
    For instance, if you run a report based on First touch (as it is called by HubSpot) or First interaction (as it is called by Google Analytics), 100% of the credit is given to the page URL or source of the first visit a contact was on. How Do You Run an Attribution Report in Google Analytics? Analytics Reports You are right!
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Analytics] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    Campaign tracking, analytics, and reporting that aligns with what is important to you and your clients. 'What does it take to find the right marketing automation solution for your agency? good platform helps marketing agencies be more effective. That’s why it’s important to take the time to research your options in advance. Better?
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Analytics] Marketing Challenges Agencies Face and How to Solve Them with VBMA
    Tools like Google’sUniversal Analytics are great for tracking web leads, orSalesforce’s CRM platform that can track how these leads progress through the sales funnel, and lastly, optimization platforms like Optimizely that can help you drive more leads from your website. The Importance of Phone Leads. Call Tracking. Lead Scoring.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Analytics] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. Each metric below can be found in the Audience > Overview section of Google Analytics. You will see a graphic like this in Google Analytics to indicate your pages/session. 1) Pages/Session. Anything over 2.00
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Analytics] Does mobile search work for your business?
    More importantly, analytics for tracking mobile search aren’t as robust as desktop search. Finally, start moving away from last-click attribution and begin exploring more robust attribution models within your favorite analytics tool. Which begs the question: does mobile search work? The answer unequivocally is yes. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Analytics] 3 Steps to Building a Better B2B Target Account List
    Find engaged companies in your database: With predictive analytics solutions like Lattice Engines , you can not only score leads but improve your lead scoring with additional data sources and analytics, identifying potential accounts to focus on from within your existing marketing database. Sadly, the answer is usually no. Really.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Analytics] How Data Can Be a Competitive Weapon in Your Content Marketing
    80% of marketers rate measurement as highly important, yet only 40% have deployed web analytics: time to deploy web analytics). 'Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Follow Dennis on Twitter @dshiao. We’re competing for YOUR attention. LinkedIn posts.
  • FATHOM  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Using Google Site Search Analytics to Develop Quality Content Topics
    Google Analytics offers an extremely useful tool for websites that feature a site-search bar. This feature can be found in the behavior section of your Google Analytics dashboard (see image to the right). Setting up Site Search in Google Analytics. Analytics / Big Data Content Marketing SEO
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Analytics] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools. SEO Analytics “Don’t let what others are doing affect your practice,” they’ll say. Or, “No one is grading you on your performance.”
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]
    On this episode of Moneyball for Marketing, Lattice Engines CMO, Brian Kardon explains predictive analytics and shares marketing technology insights from the front lines. Predictive marketing intelligence companies like Lattice Engines. Hint: “The more customers that buy, the more accurate the predictions.”. Podcast] appeared first on.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    via Google Analytics and use it to inform future content creation. Analytical and detail-oriented, left-brained marketers focus on the practical side to content marketing – what do you need, why do you need it, and how can you get it? Have fun! 1)  How do you develop ideas about the type of content you want to produce? b)  Of course!
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!
    Ifbyphone’s data also integrates with the other applications businesses and agencies rely on, including marketing automation and bid management tools, Google’s Universal Analytics and AdWords, website optimization technologies, and CRM solutions like Salesforce. Call Tracking Google Analytics Integrations And guess what? Vote for Us!
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 19, 2014
    [Analytics] How To Make Your B2B Marketing Content Work Harder (And Smarter)
    sales funnel, according to HubSpot is “ a predictive analytics model used by businesses as a marketing or sales pipeline predictor and tracking mechanism.”. 'Artillery B2B Marketing Blog > The Forward Observer You''ve got lots of B2B marketing content for your buyers, but is it "on time and on target" to close more sales? Awareness.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Analytics] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Over the years, Yesware has also expanded to offer the possibility for email reminders, custom email templates, and analytics and reports on sales team inbox activity including email opens and response rates. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Manufacturers: Do You Have a Responsive Website? You Should.
    You should monitor your analytics to see how much activity is coming from these devices and act accordingly. 'How many times have you seen an ad or read an article with a link, that when you clicked on it, it went to a page that was designed to be read on a full-size screen? Chances are you didn’t go any farther and clicked out of it.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Why You Need to Stop Neglecting Your Old Content
    And if you''ve been at this whole content creation thing for a while, i t''s likely that you''ll find a similar trend in your own blog analytics. For your offers, sort your landing page analytics by landing pages with the most views to identify old offers to update. 'Raise your hand if this sounds familiar. Crazy, right? right?
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Analytics] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    Built-in integrations with other marketing and sales applications like CRM, bid management, website optimization, and marketing automation so that they can leverage call analytics to drive more call conversions and eliminate the blind spot in their reporting. Call Tracking Google Google AdWords Google Analytics
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Analytics] How to Streamline Your Video Content Marketing Operation
    After promoting on all relevant social channels and some targeted LinkedIn groups (where your target audience live), start reviewing video analytics to determine your performance. 'Just as your blog needs regular updates to build an audience or subscriber base, great video marketing also depends on consistency and frequency. Your homepage?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [Analytics] The Essential 8: Marketing Reports You Need
    Once those opportunities form, you’ll want to use “MOFU,” or “Middle-of-Funnel” metrics to determine whether your programs are worth the investment.Through tools like Marketo’s Revenue Cycle Analytics, you can track metrics like: • Program costs and successes. How much profit was made last quarter vs. last year?
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Analytics] The 4 Basic Elements of Inbound Marketing
    Analytics Tools. Utilizing analytics helps to fine-tune your campaigns and offerings, allowing you to replicate successes in the future and dispose of the occasional failed effort as quickly as possible. 'We’re going back to basics! Goal 1: Generate Qualified Website Traffic Associated Services: Content Marketing (Blogging!),
  • CRIMSON MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Analytics] How Are Marketers Embracing Opportunities From Big Data?
    Just make sure to monitor your marketing analytics and see where it takes you.” 'Marketing is for the creatives. Big data is for the data scientists. But as more marketing intelligence becomes available to marketers, the lines are blurred on who manages and benefits from big data. Don’t micromanage your creativity.
  • BIZNOLOGY  |  FRIDAY, AUGUST 15, 2014
    [Analytics] Link building basics: Vetting link prospects
    While measuring traffic precisely can be very difficult without Google Analytics access, there are a few helpful tools out there that can give a pretty good idea of the traffic on a given site. 'Hello, and welcome to the latest edition of my Biznology series on link building basics. The “Smell Test”. Authority. Audience engagement. Traffic.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 15, 2014
    [Analytics] The Role of Webinars in the Sales and Marketing Process
    While webinar analytics are incredibly valuable in and of themselves, they become significantly more valuable if they can be delivered to a company’s marketing automation platform (MAP). While the webinar’s content influences, the equally important webinar analytics can measure user engagement, stage progression, and trends.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Analytics] Intermediate Techniques to Build a Better Email Marketing Campaign
    Important analytics to monitor and how to adjust accordingly. We’ve discussed the importance of analytics, but that’s a big topic. 'You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Offer strategies. Which metrics should you be watching? Email open rates.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Analytics] 10 Questions to ask in a B2B Content Marketing Questionnaire
    Value to B2B content marketers : Last but not least, it’s essential to gather information regarding what reporting tools are currently in place for a content strategy ( Raven Tools , Google Analytics , Google Webmaster Tools , etc.). Can you please provide a succinct overview of your business? Identify the audience and write to their needs.
  • FATHOM  |  THURSDAY, AUGUST 14, 2014
    [Analytics] How to Benchmark Your Hospital on Social Media
    To answer these questions, we analyzed the social media presences of the Top 15 Health Systems, as determined by Truven Health Analytics. 'Social media measurement is one of the universal struggles in social media marketing, and particularly in healthcare social media marketing. How do you know what is a good engagement rate?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Analytics] Lots of Vendors Can Help You Find Leads on the Web
    Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. 'Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** At least a dozen firms are now following that path.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Analytics] Are QR Codes Dead?
    Digital business analytics company comScore found that 6.2% 'Just a few years ago, QR codes seemed to be "the next big thing." Shop windows, food labels, band fliers, magazine advertisements -- those distinct little black-and-white squares were everywhere, vying for our attention. can''t even recall watching a friend scan a QR code, either.
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] Ren�� Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]
    Calling it a crime for marketers not to use marketing analytics on the rich data lake available to them, and predicting that CMOs will spend more money on IT than CIOs in a few years, Ren shares with Moneyball for Marketing how marketing analytics produces often surprising insights that dramatically increase revenue.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] Don’t Ignore These 10 Financial Services Marketing Trends
    Meanwhile, digital channels and data sources such as web analytics and social media continue to grow at an explosive rate, creating new integration challenges and adding complexity to connecting to and managing both online and offline content. Marketing Analytics is red hot. Customer Engagement is not a passing fad. 
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] Why VBMA is the Robin to Your Batman
    Marketing automation, CRMs, web analytics, bid management, or any other platform might be the Batman swooping in to save the day, but they cant truly succeed without their trusty sidekick, voice-based marketing automation (VBMA). 'Every hero needs a sidekick. similar pairing is taking over the world of marketing. Smooth your rough edges.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] How Marketing Can Collaborate with Sales to Create Engaging Content
    Tools like marketing automation software and Google Analytics provide top-of-the-funnel engagement metrics, which is useful for discovering where and how prospects come to your site and what they read while they''re there. But that''s much easier said than done. And how can sales and marketing teams create a method that works every time?
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] Content Marketing: How do you know if it���s working?
    ” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Or for e-newsletters? newsletter 75%.
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Analytics] Listen to the Voice of Your Employees #SocBiz #HR #IBM
    'One cant get very far into a soci al business conversation these days without the subject of analytics coming up. But as IBMs Analytics Across the Enterprise , by Brenda Dietrich and Emily Plachy (@ eplacy ), demonstrates, analytics has the potential to impact every facet of an enterprise to improve efficiency and profitability.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 12, 2014
    [Analytics] 3 B2B Conversion Tracking Mistakes Not to Make
    Thanks to analytics, we know the various mediums they use, what they search for, how they interact on our site, and so much moreincluding the actions they take before they actually buy. Beginners Guide to Conversion Goals in Google Analytics. The Google Analytics Conversion Funnel Survival Guide. No Conversion Tracking.
  • LEADERSHIP  |  TUESDAY, AUGUST 12, 2014
    [Analytics] 5 Ways to Recognize B2B Lead Generation Failure ���and Move On
    All in all, everyone is functioning behind walls and in silos rather than in an environment where learning, resources and customer analytics flow freely between departments. 'Last week I talked about quick wins. Yes, there are many reasons your marketing and sales activities can fail and they occasionally will. The mind is everything.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Analytics] Top 6 Essential SEO Elements for Marketers New to SEO
    The next step is looking at traffic inside of Google Analytics. 'Whether youre a new business or just new to SEO, theres a formula to making a successful SEO strategy. Curating high-quality content, understanding the basic principles of HTML, and knowing how to build relevant links are all part of the formula. Easier said than done.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Analytics] The No B.S. Guide to Reducing Your Website's Bounce Rate
    'Ever gone into your analytics and seen your bounce rate hovering around or above 90%? To find out who’s visiting your site and what kind of content they like, check out your analytics. The chart below displays Google Analytics benchmark averages for bounce rate across different types of websites. analytics Goodbye.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Analytics] 57 Little Things to Double Check Before Your Website Launch
    We''ve grouped items into seven categories: page content, design, functionality, SEO, analytics, security & backups, and compliance. Analytics. Fifth, make sure your website is set up to capture web data and analytics. Your website analytics codes have been inserted on website. Websites are complex. Page Content.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 11, 2014
    [Analytics] How to Put the Customer First in Lead Generation
    As marketers, we have more ways to observe our customers behavior and can leverage tools like marketing automation, Web analytics and CRM systems to help us manage all this complexity. 'Tweet Putting customers first in lead generation. That missing piece is customer empathy. Here’s some ways to fix that: Pick up the phone.
  • VIDYARD  |  MONDAY, AUGUST 11, 2014
    [Analytics] How Google’s Hummingbird Update Changed Video SEO and What you can do About it
    To help you better target what searchers want, look at your video analytics. One of Google’s objectives is to program its search engine to understand user queries in a way that is similar to human understanding. Understanding User Intent. That is something a human would do. Voice Technology. Google is trying to adapt because of this change.
  • SYNECORE  |  SATURDAY, AUGUST 9, 2014
    [Analytics] Digital is Complicating Marketer���s Lives, but Simplifying Marketing
    Admittedly, the online world has become exponentially more complex for marketers on the nitty-gritty tactical execution side of the equation (design, implementation, and analytics), but on the big picture, conceptual, broadly strategic side of things it has greatly simplified the marketing function. Heres how the argument goes: 1.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Analytics] Dawn of the Planet of the Smartphones
    Web analytics do a great job for online conversions, but tracking where calls originate is a valuable segment of data that most marketers don’t capture. 'Smartphones may not be a threat to the human race like an army of genetically evolved apes, but they are certainly taking over the world just as quickly. With a growing global presence of 1.75
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Analytics] 5 Ways to Redefine and Retell your Brand’s Story
    Google Analytics : Lets you see an in-depth breakdown of your website’s visitors’ locations. 'Author: Michael Bird Imagine this scenario: you’ve designed a solid online marketing campaign that incorporates your brand’s message and mission, while also accurately targeting your demographic. Here’s how: 1.
  • MARKETING ACTION  |  THURSDAY, AUGUST 7, 2014
    [Analytics] Marketing Agency Metrics: How to Measure What Matters
    At that time, one of our clients was a web analytics company. You can imagine that at a web analytics company, metrics drove everything we did. Agency Reports & Analytics 'When I worked at a marketing agency about 15 years ago, our focus was on telling stories, making connections, and developing content. never really knew.
  • HUBSPOT  |  THURSDAY, AUGUST 7, 2014
    [Analytics] Which Channels Drive the Best Landing Page Conversion Rates? [New Data]
    You should always look in your own analytics to find out which channels are converting best for your business, but sometimes, it''s helpful to get some industry benchmarks to see how your success stacks up. 'If you’re a marketer, you are no doubt wondering where the best place to find potential leads and customers is. of all visitors.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Analytics] 5 Content Marketing Strategies You Should Implement Today
    Neil Patel, founder of analytical and marketing companies Quick Sprout and KISSmetrics, says, “If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts.” Chances are, if you’re aware of the power of content marketing at all, then you’re headed down the right track.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 6, 2014
    [Analytics] A Structured Day in the Life of an Outbound Prospecting Rep
    Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. Provide them with the structure they need to really do their jobs well.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 6, 2014
    [Analytics] 5 Reasons Sales Should Be Excited About Marketing Automation
    Sure, it replaces disparate marketing tools like email marketing, web analytics, landing page hosting, and social media marketing. 'Despite the name, marketing automation was never intended to be a marketing technology, even though about 80% of investments in marketing automation are driven exclusively by the marketing department.
  • VIDYARD  |  WEDNESDAY, AUGUST 6, 2014
    [Analytics] 5 Reasons Why Your Intelligent, Hard-working, Good-Looking Self Should Attend Ignite
    With a whole day devoted to best practices, we’ll show you how to create video content for all stages of the sales cycle, establish a storytelling culture, how to make the best use of video analytics. 'Hello friends! Here’s why: 1. You’ll step up your marketing game. Unsure of how to incorporate video into your lead scoring model? Right!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 5, 2014
    [Analytics] VEST Report: Analytics Tops List of Upgraded Marketing Automation Features
    But when I looked at the most common items (those which had been upgraded by three or more vendors), it immediately became clear that changes related to analytics were heavily represented. In fact, if you count lead scoring and content testing as part of analytics, seven of the dozen items fell into that category. Who knew?
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 5, 2014
    [Analytics] Website Actionable Intelligence and Goal Acquisitions
    Viewing Google Analytics and Google Webmaster Tools reports can be addictive, or a completely baffling snooze-fest. In a previous blog post we discussed our approach that we dubbed " the Magic 8 Ball method " for Google Analytics and Google Webmaster Tools. Break down the traffic and learn what it takes to convert an action.
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Analytics] BIG NEWS! @TheEIU Announces Top 25 #SocialBusiness Leaders #SocBiz25 @TheEconomist #SocBiz
    Data-driven decision-makers: Uses analytics to gain actionable insights into the performance and activities of stakeholders. Today, we are thrilled to unveil our list of the EIU’s Top 25 Social Business Leaders to the world. Also, please kindly use the hashtag #socbiz25. Innovative leader: Facilitates collaboration internally and externally.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Analytics] The Lowdown on Native Advertising
    Purchased mobile analytics provider Flurry , and LinkedIn purchased Bizo , a data management and targeting technology. 'Author: Stephanie Barnes Native advertising, or ads that mimic the visual format/content of its environment, has lately been the marketing term du jour. Basically it’s the “anti-ad”…as an ad. Deep Personalization. endeavor.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Analytics] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Tweriod is a powerful (and free) tool that can give you actionable analytics to supercharge your tweeting. 'Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. 1) Improve Multimedia With Twitter Cards. App cards.
  • HINGE MARKETING  |  MONDAY, AUGUST 4, 2014
    [Analytics] Blogging 2.0: How to Convert Content into Leads and Sales
    In our webinar, Matt Heinz shares tips on how the firm uses analytics to assess which topics connect with visitors best – and convert most effectively. 'This week’s webinar, which we co-hosted with Heinz Marketing, focused on how to convert content into leads and sales. 63% of buyers search online. Let's take a look.
  • BIZNOLOGY  |  MONDAY, AUGUST 4, 2014
    [Analytics] Maximize your social media marketing with Twitter’s new analytics
    Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. That’s OK – you can still access the analytics! Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. No more! Not a Twitter advertiser? Now you can find out!
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 4, 2014
    [Analytics] 3 Easy Ways to Increase Site Conversions
    For a free option, you can set up Content Experiments directly in Google Analytics. 'Whether you’re looking to convert blog or website visitors to subscribers or prospects to clients, working to increase conversions on your site is never a wasted effort. Here are three easy ways to optimize your site in order to do just that.
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Analytics] Google Analytics Launches Bot and Spider Filtering
    'It has been a long-established (yet misunderstood) given that Google Analytics filters out all of the bot and spider traffic from tracking into our precious reports. The post Google Analytics Launches Bot and Spider Filtering appeared first on Fathom. Analytics / Big Data bots spider filtering Happy reporting, everyone!
  • LEADERSHIP  |  FRIDAY, AUGUST 1, 2014
    [Analytics] Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program
    Components highlighted in the infographic – such as strategy, content marketing, generating traffic, generating leads, lead management and analytics – also stress noteworthy stats. Analytics. Use analytical tools to help measure effectiveness. Strategy. Content Marketing. Generating Traffic. Generating Leads. Managing Leads.
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Analytics] Marketing: The Best Inside Salesperson You’ll Ever Hire
    Analytics / Big Data Content Marketing Marketing Automation / Email Sales & Marketing Alignment inside sales 'As my career before Fathom was that of a B2B salesperson, I’d like to share the biggest marketing lessons I’ve learned so far from working here as they relate to industrial sales. Make it part of your sales team.
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Analytics] A Keyword Primer: Finding and Using Keywords Effectively
    Many experts in the field recommend examining tools, your own analytics, and even conducting your own polls to discover the best phrases possible. Test the effectiveness of your efforts by monitoring traffic, impressions and clickthrough rates in your website analytics of the keyword phrases you discovered and implemented.
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Analytics] How Fast Is Your Blog Growing? How to Run a Regression Analysis to Find Out
    marketing data analytics 'Raise your hand if you are maniacal about monitoring your blog traffic. Is your hand raised? Mine is, too. check out our traffic every day, sometimes multiple times a day. Most of the time, it''s great to be so in-the-weeds -- if I notice a sudden dip, I can quickly react. What Is a Regression Analysis? 3) R 2.
  • WRITTENT  |  FRIDAY, AUGUST 1, 2014
    [Analytics] 5 Myths About Copywriting
    If you take a one size fits all style towards your copywriting — e.g. since “add to cart” worked as a better CTA than “buy now” or “purchase now “ for Analytics Inspector I’ll only use “add to cart” in my e-commerce website’s copy — you are doomed to failure as a copywriter.
  • B2B MARKETING TRACTION  |  THURSDAY, JULY 31, 2014
    [Analytics] Why Lack of Strategy Will Kill Your B2B Blog
    As you tweak your blog elements to get more and more engagement and (ultimately) conversions, analytics will play a big role. 'Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy.
  • CRIMSON MARKETING  |  THURSDAY, JULY 31, 2014
    [Analytics] The Buyer’s Journey Is Going Digital
    Apply marketing analytics to all of your structured and unstructured data and marketing intelligence to create a 360-degree view of your buyers. 'The buyer experience is changing. Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. ” . ” Design. Deliver.
  • HINGE MARKETING  |  THURSDAY, JULY 31, 2014
    [Analytics] Does Social Media Help You Meet Your Bottom Line?
    Google Analytics allows you to track the number of visitors from social platforms, so you can measure the inbound web traffic from social media sites. 'Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Analytics] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    My go-to strategy for checking a user’s influence is looking at their social authority score, which is computed through analytics tools. Social 'While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 30, 2014
    [Analytics] How to Create a Roadmap For Personalized Marketing
    The model comprises targeting, engagement, conversion, analytics and technology. Analytics: At level one, marketers are pushing messages out and they can report on a few basic components like open rates, but they don’t know what that figure means in terms of customer value. Breakdown of the M5. ” Chang asked. ” 2.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Analytics] Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]
    analytics 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Congrats! You''ve sold your client on the idea that a new website -- one that provides a more user-friendly experience and increase sales and opportunities. Will your fancy navigation only confuse prospects?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Analytics] 7 Skills To Look For When Hiring A Content Marketing Strategist
    Analytics:  Content marketing requires a deep knowledge of common analytic tools (Google Analytics, Omniture, etc.) When people ask me this question, I also refer to Hubspot’s hiring practice of looking for DARC skills: Digital, Analytic people who can Reach an audience with Content. 'Content marketing is hot!
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