• BIZNOLOGY  |  TUESDAY, MARCH 31, 2015
    [Analytics] Two more Google Webmaster Tools tips and tricks
    If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! 'Last week I shared a couple Google Webmaster Tools tips and tricks  with you. saved the best for last. Pathetic!
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Analytics] 22 Exceptional Business Blogging Guides, Tips & Tactics
    Felix Tarcomnicu argues that guest blogging isn’t dead, despite earlier statements from Matt Cutts, because Google accepts guest posts (with do-follow backlinks) on their blog, and “If Google is accepting guest posts on their Analytics blog…that’s the proof that guest blogging is not dead, and you should not stick a fork in it.
  • MARKETING ACTION  |  TUESDAY, MARCH 31, 2015
    [Analytics] Translate Your Killer Plan into Day-to-Day Marketing Tactics
    Reports & Analytics agile marketing planning marketing tactics planning 'In a previous blog post, Creating a Marketing Plan That Won’t Die a Slow, Miserable Death , we looked into how to go about planning for an upcoming year or quarter. Many companies miss this crucial step. Marketing initiatives: How are you going to do it? Promotions.
  • VIDYARD  |  MONDAY, MARCH 30, 2015
    [Analytics] Cetera Financial Group, Lenovo and Prophix Software Boost Video Marketing Results with Vidyard for Eloqua
    But more than just a way to interact with audiences, video analytics are offering new insights into customer behavior and their actual engagement at different stages of the buying journey. However, less than 10 percent were using video analytics to qualify their leads and track the true performance of video assets. Lenovo.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 30, 2015
    [Analytics] Beware of the Vultures: Is Your Site Mobile-Friendly?
    To get a better idea of how your website will be affected, run a website analytics report; A very small portion of your website traffic may be affected. Analytics Marketing SEO Strategy Uncategorized analytics Google Wordpress 'Being a marketer can sometimes be frustrating. To a certain level. What does that mean exactly?
  • CRIMSON MARKETING  |  MONDAY, MARCH 30, 2015
    [Analytics] How Can Marketers Better Optimize the Customer Experience?
    ” Other interesting finding from the survey: Web analytics (93%), CRM/data warehouse (64%) and customer satisfaction surveys (59%) are the top sources from which company marketers are pulling data for customer experience optimization; #Webanalytics, CRM & surveys are top sources for pulling #customerdata for CX optimization Click To Tweet.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Analytics] 11 Content Curation Tools Every Marketer Needs
    Swayy takes the work out of finding and tracking the analytics of content curation. Swayy integrates your social accounts, topics of interest, AND analytics in one place to read and share. The need for great content curators has never been more urgent. successful content curator is no different than a successful wedding DJ. 1) Pocket.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 30, 2015
    [Analytics] emagine’s Employee Spotlight: AnnaMarie Tush
    Nothing fancy, but I was able to dive into clients Google Analytics and pull reports to see a year to year comparison of things like organic traffic. 'We’re back with our third feature of our Employee Spotlight series where we ask our employees what their life is like inside and outside emagine. doctor or a nurse. m pretty good at cooking.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 30, 2015
    [Analytics] 5 Ways To Make Sure Your Mobile Marketing Is Magical
    Analytics (like GA ) can help you  measure the success of your mobile marketing strategies, this is especially important during coordinated marketing campaigns. 'Author: Michael Pollack Many of you are probably reading this blog on a mobile device, and you’re not alone. There are currently 7.2 Just thirty years ago that number was zero.
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Analytics] What Life in Modern Marketing Looks Like: 13 Personal Stories
    Being analytical (aka “data-driven”) is no longer a plus for the typical CMO; it’s an absolute requirement. that means checking website analytics, AdWord account conversions, and then business numbers. 'What is life in modern marketing like? How does it actually feel to be a marketer right now? er, borrowed ?
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 30, 2015
    [Analytics] 30 Gifs To Inspire Any Social Media Community Manager
    You’re nearly as excited to get that new social analytics tool as you are for your Christmas bonus. 'By  NewsCred Contributor, Lauren B. Mangiaforte. Given the ubiquitousness of social media, it’s easy to forget that just five years ago it was barely a niche marketing tactic, let alone a profession. JK NewsCred HAS ONE! ” 6.
  • MARKETING ACTION  |  MONDAY, MARCH 30, 2015
    [Analytics] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    Reports & Analytics lead lead funnel lead nurture lead nurturing metrics 'This is part three in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture, convert, and expand. . Read the case study to see how they do it. Nurture Metrics.
  • DIRECT RESPONSE COACH  |  SUNDAY, MARCH 29, 2015
    [Analytics] A clever way to generate more tweets – and expand your audience
    It’s a marketing app that allows you to create your own dashboards using data from various marketing platforms like Google Analytics, [.]. 'Even if you have no experience or interest in Twitter, this technique could work for you. ——————-.
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Analytics] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    Related Posts: Targeting B2B Companies with Online Display and Social Media Remarketing Advertising Strategies with Google Analytics LinkedIn and Twitter Advertising and Marketing Options; A… 17 Lead Generation- Demand Generation 2015 New Year’s… 18 Ways to Promote Your White Paper for Lead Generation. Nothing new here. 
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Analytics] Improving ROI with Marketing Optimization
    talk about optimization, we’re talking about an analytical and mathematical function – a. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Analytics] Start engaging from the first click in the Customer Journey
    VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. portal for digital and ecommerce marketers, and UK-based Lynchpin, a web analytics consultancy, three main. All Rights Reserved. interpretations thereof. 12 About GX Software.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Analytics] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Analytics can probe right down to the. analytics to help prioritize leads who are spending more time with your content. And advanced analytics. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Analytics] Closing the Loop on Social Leads
    Make sure your marketing analytics tool includes information about new leads generated from social. note on analytics: Using social analytics tools is particularly important for gathering lead generation. Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social. business.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Analytics] Digital Metrics Playbook: Measuring your Online Branding Strategies
    This book will change the mental model you bring to the analytics game, teach you to do more with data and help you create a data-driven organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Analytics] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Analytics] The Definitive Guide to Marketing Metrics and Marketing Analytics
    Shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Analytics] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Analytics] A Guide to Pinterest's New Business Accounts
    Recently, Pinterest released free analytics for business accounts. Why is this important
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Analytics] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Analytics] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Analytics] Interesting Infographics: Hats of to the Modern CMO
    Marketing analytics, marketing research, and advertising/branding were the most popular areas to cover, which makes sense; however, market entry strategies for expansion and customer engagement were also popular responses. 'Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term.
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Analytics] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    One of our studies, for example, looked at over 500 firms and how they used technology and automation and different marketing tools, like analytics, SEO, these kinds of tools. The series explores a variety of business and technology landscapes through conversations with industry leaders. There was no way you could personalize things.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Analytics] 15 Examples of Great Mobile Website Design
    KISSmetrics provides analytics software for businesses. 'Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, 80% of Internet users are using smartphones to search online. When Google makes this change, it will affect 40% of mobile search queries. or not. 1) Shutterfly. 2) Google Maps.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Analytics] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    It’s not that marketers aren’t analytical – many are. 'Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 Follow Tony on Twitter @tones810. Data Attributes & Quality Data Managemen
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 26, 2015
    [Analytics] 5 Ways to Increase Your Bounce Rate
    B2B Web Strategy Conversion Metrics Google Analytics Traffic Generation 'Lets face it, with diminishing attention spans you do not have much time to keep a user on your website once they get there. According to Statistic Brain the average attention span of an average user is 8 seconds, that’s right folks 8 seconds. Autoplay Music/Video.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Analytics] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    This type of insight and analytics helps you to benchmark your success. 'Author: Dayna Rothman There is a ton of marketing technology out there! Take a look: Looks like a lot, right? And it certainly is. As a marketer, it is tough to know where to start. What type of technologies do I need to run my business? Content Marketing Management.
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Analytics] What Shazam Can Teach Marketers about Predictive Analytics
    This is a predictive analytics success story that marketers in every industry should be inspired by. The post What Shazam Can Teach Marketers about Predictive Analytics appeared first on CMO Essentials. Shazam has been relevant for so long that it has achieved status as both a noun and a verb (“Who sings this song? Now it’s your turn.
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] Isabelle Guis, Egnyte CMO: How to Achieve Real Time ROI with Data Analytics and Strategy
    What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well. In this Moneyball for Marketing Podcast, Isabelle shares insights from her experience building and executing a business driven marketing analytics organization. Marketing Technology Podcasts
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] 7 Tools for Finding & Connecting With Influential Bloggers
    1) BirdSong Analytics. The newest tool in my arsenal, BirdSong Analytics allows you to export anyone''s Twitter follower list into an Excel file. 'The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. Tip #1: Use common sense.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] Don’t Be a Victim of Google’s Mobilegeddon Algorithm Update. Get Mobile-friendly Now.
    'If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received an email earlier this week with a “March 2015 Product Update.” B2B Web Strategy Google Analytics Online Marketing SEO Traffic Generation What is Mobilegeddon?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] Are CMOs Poised To Take Over Technology Purchasing?
    However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, marketing-led tech, Big Data boom, predictive analytics, etc. Today, most tech purchase decisions are still being made in the CIO/CTO suite. There is nothing new about that.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] An Introductory SQL Tutorial: How to Write Simple Queries
    Analytics Professional Development Daily 'Ever heard of the computer language called SQL? You may have heard about it in the context of data analysis, but never really thought it would apply to you as a marketer. Or, you may have thought to yourself, "That''s for the really advanced data users. could never do that.". Let''s jump right in.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] Social Media Posting Frequency
    First review, review and re-review all available analytical information. Look at Google Analytics, Twitter and Facebook Insights, or other available analytical data. Then answer the following questions: Does the analytical information indicate when potential clients are viewing shared content? social media Uncategorized
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] Four reasons why traditional book publishing is dying (and what’s next)
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. The virtures of a sub-premium dating service.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 24, 2015
    [Analytics] Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
    These are Analytics, Target, Campaign and Audience Manager. Audience Manager can also copy Web behavior information directly from Analytics, the one instance (so far as I know) where detailed data is shared between Adobe solutions. Naturally, this caught my attention. So maybe Adobe''s approach is best. Confused yet?
  • FATHOM  |  TUESDAY, MARCH 24, 2015
    [Analytics] Thoughts on the Latest CMO Survey
    And maybe to make sense of all this increased spending and activity, analytics’ share of marketing budgets will almost double in 3 years. 'CMOs are bullish. Indeed, they’re more optimistic than they’ve been in 6 years. What does this mean, and why should we care? Marketing budget implications. ” 84.3%
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Analytics] Transform Your B2B Lead Generation with Storytelling
    Stay on top of what your website visitors are looking for—simple analytics can tell you this. 'Go from BORING to ENGAGING  . The bane of chanting “content is King” in recent years is the ocean of truly boring content created in the name of content marketing. BUT, things are changing, and changing fast. It gets your emotion, right? Rejoice!
  • BIZNOLOGY  |  TUESDAY, MARCH 24, 2015
    [Analytics] A couple Google Webmaster Tools tips and tricks
    'Too few webmasters move beyond Google Analytics , which is a pity. Search Engine Optimization Character encodings in HTML Cross-site scripting Full disclosure Google Google Analytics HTML JavaScript PHP SQL injection Uniform Resource Locator Google Webmaster Tools is all you really need to become a Google-whisperer. Be realistic.
  • ANNUITAS  |  TUESDAY, MARCH 24, 2015
    [Analytics] Why CMOs Should Align With Their CFOs
    Blog alignment Analytics B2B big data CFOs Chief Financial Officer Chief Marketing Officer CMOs Forrester Report 'There is an ever-increasing complexity in B2B marketing that shows no signs of slowing down. However, of those CMOs less than half feel prepared to handle this complexity. Lack of Knowledge & Expertise.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Analytics] Posting Video Content Online: 5 Essential Considerations
    The critical thing to do before you post your video is to have analytics in place that allows you to measure as many of the criteria as possible. With analytics collecting valuable data on a daily basis, you have an opportunity to use this to feed back into both your strategy for promoting the video, and your wider content marketing strategy.
  • MARKETING ACTION  |  TUESDAY, MARCH 24, 2015
    [Analytics] Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology
    Some of the most common standalone technologies, such as sales automation tools, social media, web analytics, and email marketing, just don’t integrate very well, and clearly, it’s a situation that’s holding a lot of B2B marketers back. 'Most B2B marketers have a very clear understanding of their goals. Don’t worry about 1:1 marketing.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Analytics] 12 Tools & Resources to Help You Create Better Buyer Personas
    11) Twitter Analytics. Followerwonk can be a bit light on specific interest data, so it''s a good idea to combine that data with data from Twitter Analytics. Twitter Analytics has come leaps and bounds over the past year, and it presents some really useful information for enriching your understanding of your buyer persona.
  • KEO MARKETING  |  MONDAY, MARCH 23, 2015
    [Analytics] We’re Hiring at KEO Marketing!
    The perfect match for this position has a passion for analytics and reporting as well as email marketing campaigns. We’re seeking a confident and talented person who loves to dive into data and analytics to find the little nuggets and insights that show value for marketing campaigns or help mold the ongoing strategy of campaigns.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Analytics] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    Omg I’m Just a Startup, I Can''t Do Those Fancy Analytics! ". 'I''ve always been in awe of growth hacking. As an entrepreneur, this knowledge pool not only helps me to broaden my views, but it also helps me gain from their valuable experiences. I''m here to tell you there are diamonds in the rough. Follow @seanellis. Follow @mikaelcho.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Analytics] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    Targeted, analytics-driven email marketing campaigns allow you to deliver soft and hard offers for specific buyer roles, tailored to a buyer’s particular place in the buying process. 10) Analytics and Reporting Similarly, it is critical to analyze the right metrics in order to measure results effectively. Embrace them, use them.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 23, 2015
    [Analytics] “Get Certified” 2015 Resolution Update: eMagine is a Google Partner
    Google Analytics IQ & Adwords Certifications).” had originally tasked each member of our Digital Marketing Team with receiving their Google Adwords and Analytics IQ Certifications by February 1, 2015. for beating my Google Analytics certification score: Congrats to Allie Viau, Leah Yount, and Hannah Beacham! Beat the Veep.
  • BIZNOLOGY  |  MONDAY, MARCH 23, 2015
    [Analytics] 10 data experts explain why little data is the new big data
    It’s stored in computer clouds, and searched for patterns, predictive analytics and insights. Or consider taking a Digital Marketing or Social Media Mini-MBA at the Rutgers Business School Executive Education where Mike Moran and I teach, My curriculum is   Web Analytics and ROI for Better Decision Making. But is bigger better?
  • CMO ESSENTIALS  |  MONDAY, MARCH 23, 2015
    [Analytics] The Voice of the Customer in Branding: A Simple Formula for Success
    They also use analytics to identify trends and correlations to identify recurring issues among different buyer groups. 'Branding 101 – make your business what your customers want it or need it to be. It just doesn’t add up. Reactive: Act After Customers Raise an Issue. This helps them take necessary actions to alleviate problems.
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Analytics] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    Lead Generation Lead Management capture customer lifecycle lead conversion Lead Lifecycle Analytics lifecycle 'This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand.  . Capture Metrics.
  • BLOG MY CALLS  |  FRIDAY, MARCH 20, 2015
    [Analytics] Leaking Lead Attribution: Seal the Dam with Call Tracking
    However, despite the growing number of customer calls and call analytics solutions, many marketers and businesses fail to attribute these phone calls. 'Are you scared of phone calls? While most marketers carefully measure and analyze online behavior, many of them fail miserably when it comes to tracking calls. Filled out your form. Find you?
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Analytics] 5 Tips for Successful Marketing Automation Integration
    Start with a simple campaign, ensure that the proper tracking and analytics has been set up and work from there. 'In the last few years marketing automation has been a buzzword used more often when manufacturing companies are laying out their marketing plan for the next year, and years to come. Select admin and users to use the tool.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 20, 2015
    [Analytics] Using Customer Data to Inform Your Personalization Strategy
    'Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content. In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by generic company messaging, lose interest in a product, and move on to a competitor that better understands their needs.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Analytics] A Detailed Guide to Using Slideshare Analytics
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | A Detailed Guide to Using Slideshare Analytics by Ann Smarty - Maximize Social Business. 'Slideshare has become a staple of content creation in recent years. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Analytics] 9 Smart Ways to Measure Your Sales Enablement Efforts
    Tip : Make sure you are using an analytics tool with your content management system, or have an all-in-one solution like the HubSpot Marketing Platform. 'Any marketer can tell you that marketing has become a data-driven discipline. Most of us can tell you what metrics we track for our efforts at the top and middle of the funnel. Traffic?
  • BLOG MY CALLS  |  THURSDAY, MARCH 19, 2015
    [Analytics] 7 Reasons Your Bounce Rate is Crazy High
    Your “bounce rate” in Google Analytics represents the percentage of single page sessions on your website. 'Whether you go by the Urban Dictionary or Google definition, when someone decides to “bounce” it’s usually not a good thing. Why is Bounce Rate Important? They didn’t find what they were looking for. Driving Down Your Bounce Rate.
  • SYNECORE  |  THURSDAY, MARCH 19, 2015
    [Analytics] 2015: The Year of Personalized Content
    For companies looking to personalize their content, data and analytics are an integral part of the process. 'Companies across all industries are increasing their online presence. As a result, competition for consumer attention is growing as well. One-size-fits all content strategy is a thing of the past. The Process of Personalizing Content.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Analytics] How to Add a CTA Button to Your Facebook Page [Quick Tip]
    Use the analytics on that tracking code to see how the button is driving traffic and conversions. Although this CTA button has simple functionality and analytics, it''s super easy to implement and has brought some brands noticeable results. and the rest of the world. the possibilities are endless. Well, almost endless.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 19, 2015
    [Analytics] 3 Top Takeaways from SMX West 2015
    Smarter Attribution with Google Analytics. 'At the beginning of March, I was lucky enough to head out to California, where the sun was shining, there was no snow in sight, and oh yeah, SMX West was taking place. So without further ado, here are my top takeaways from SMX West 2015: 1. 1 Rankings Don’t Mean Jack. Mobile First is a Real Thing.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Analytics] 8 Mistakes Brands Make With Instagram
    According to TOTEMS Analytics , Quest Nutrition grows in follower count by roughly 15k / month. According to TOTEMS Analytics , Taco Bell grows in follower count on Instagram by roughly 6k / month. According to TOTEMS Analytics , MAC Cosmetics grows in follower count on Instagram by roughly 231k / month. Who’s doing it right?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Analytics] A Vivid Vision for HubSpot's Content
    overheard HubSpot bloggers complain about the very same issues that have long irritated traditional journalists; I saw press badges for massive industry events hung in bloggers’ workspaces; I feared my analytics person might get poached by BuzzFeed, which was now seen as The New York Times for the post-Millennial generation. President’s term.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Analytics] Does Your Professional Services Firm Need a High Performance or a Branding Website?
    Consider these questions: Is your site integrated with Google Analytics? 'Professional services firms marketing priorities have recently shifted– and with those shifts, research shows that many firms are considering a new website. After all, 80% of prospects will look at your website when evaluating several firms. Let’s compare.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 18, 2015
    [Analytics] Why You Need More Call Data [157 Words]
    Not only is the data gathered through Conversation Analytics important for assessing the quality of the leads, it also provides marketers with visibility into the entire lead cycle. 'The metrics extracted from your inbound phone calls are directly tied to revenue. This assumption is false. Read More. Marketing Tactics
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Analytics] Brad Mattick, BrightEdge’s VP of Marketing: How to Rise Above the Data Clutter
    Bye-bye silos: Your web analytics, e-commerce results and social campaign data are helpful, but “really a siloed kind of view in a vacuum,” Brad says. '93% of marketers are using content marketing as a strategy, producing 27 million pieces of content per day—but studies show that 70% of that content is ignored. Marketing Technology Podcasts
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Analytics] Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?
    If you don’t find your own analytics aligning with our findings, consider not only how much you’re posting per week, but also the quality of your content. 'One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. Real Estate.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Analytics] How to Grow Your Email List by Running a Contest
    Taking the time to look in your marketing analytics and analyze your results will ensure you are setting your next contest up for success. 'Marketers often think of running contests for things like branding, customer delight, and fan engagement -- but that''s not all they''re good for. We''ve seen this happen first-hand at HubSpot. Our idea?
  • FATHOM  |  TUESDAY, MARCH 17, 2015
    [Analytics] 5 Things Manufacturers Should Know About Call Tracking
    You can use this information to estimate your call conversions in real dollars and integrate your call data into your analytics and CRM tools. 'Call tracking can be an excellent investment opportunity for your manufacturing business and will undoubtedly turn up many sales marketing insights along the way. Easy-peasy. Really?
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Analytics] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    'You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. HS) Hi Andrew. Let’s start with a definition. contextual targeting.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 17, 2015
    [Analytics] 5 Ways to Use Paid Search & SEO Together
    Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. 'Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Here are 5 ways your business can start integrating the two right now. Get Content Ideas.
  • BIZNOLOGY  |  TUESDAY, MARCH 17, 2015
    [Analytics] Enterprise automation: artificial intelligence in the making
    Big Data and analytics software are both very powerful tools on their own that provide the groundwork that enterprises use to make their decisions. People are starting to become concerned that the machines we create will eventually be able to turn around on us and betray the trust we have placed in them for so many years. It’s inevitable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 17, 2015
    [Analytics] Are you in a social media experiment?
    Big Data and Analytics research social media experiment 'The answer to this question is, of course, YES. Whether you know it or not, companies are collecting data about you, testing you, even manipulating you without your knowledge. The bigger question is, how far should they go … and how much should you know? It’s observational.
  • BLOG MY CALLS  |  MONDAY, MARCH 16, 2015
    [Analytics] Using Call Tracking with Your Click-to-Call Campaign
    'Are you gathering important analytics from your mobile click-to-call campaigns? Using our specialized tools, we were able to pull a number of additional call analytics from each phone call. However, the LogMyCalls analytics showed that only 890 of those calls actually made it through to the hotel. The Full Story. Bottom Line.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 16, 2015
    [Analytics] Social Media Image Size Guide [INFOGRAPHIC]
    Need assistance with analytics or even initially creating your social media presence? 'I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. In fact, June 2013 was the last time I published information on correct sizing of images!
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Analytics] Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value
    You can see this in your analytics -- once a blog post is published, for example, it attracts a lot of traffic initially and then gradually tapers off. And to fully implement our plan, we''ll usually need to gain buy-in from other company stakeholders. Often, this will happen in our quarterly budget meeting. Talk About Assets. Why is that?
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Analytics] The Battle for Marketing Talent in Professional Services
    Analytics and Testing In the era of scientific marketing, analytics and testing are absolutely fundamental components of any strategy, allowing your firm to measure the results of your efforts and iterate to improve. 'The world of marketing is changing, and it’s happening faster than ever before. Figure 1. Figure 2. Suite Topic
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Analytics] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    Activity based reporting and analytics—there was nothing advanced tying to revenue. 'Author: Dayna Rothman Every year SXSW Interactive brings a pretty diverse group to Austin! From Grumpy Cat, to Hulk Hogan arm wrestling, to Left Shark, to people with pot-bellied pigs as pets, there is something for everyone at SXSW interactive this year.
  • MARKETING ACTION  |  MONDAY, MARCH 16, 2015
    [Analytics] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    In part one of this series, we’ll focus on the analytics of attraction, because that’s where the relationship begins. Lead Generation Reports & Analytics attract attraction lead generation lifecycle metrics 'Every stage of the B2B buyer’s lifecycle is unique – not only to them but also to the type of business you’re engaged in.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 14, 2015
    [Analytics] A new look at Big Data, Audience and Influence
    For the second year, I was honored to share the stage with Dr. Ari Lightman , Distinguished Service Professor of Digital Media and Marketing at Carnegie Mellon University, who is on the cutting edge of social media analytics. Big Data and Analytics ari lightman big data Social selling and influence versus popularity.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 13, 2015
    [Analytics] 5 Skills Your Marketing Consultant Must Have
    wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. Today’s marketing provider must be tech savvy, with direct experience in executing search engine optimization, website development, social media and analytics.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Analytics] Practical Advice From Rand Fishkin on 9 Common Marketing Problems
    Beyond that, he pointed to a MozTalk by Dr. Pete Meyers on Actionable Analytics. 'Even if you don''t know Rand Fishkin by name, you probably have heard about some of the organizations he''s co-founded (Moz, Inbound.org) or seen his Whiteboard Friday lectures. Pro Tip: Want to read Rand''s full answers on Inbound.org? 6) How to Sell Something.
  • BLOG MY CALLS  |  FRIDAY, MARCH 13, 2015
    [Analytics] Determining Lead Quality with Call Content
    These shallow metrics would not be acceptable for web analytics and they shouldn’t be the used as the basis for evaluating call quality. With LogMyCalls Conversation Analytics , 45 different indicators are evaluated in near real-time to determine lead quality and sales performance. Conversation Analytics Compliments. Read More.
  • VIDYARD  |  FRIDAY, MARCH 13, 2015
    [Analytics] Vidyard Powers JUNO TV for The 2015 JUNO Awards
    'KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS). About Vidyard.
  • VIDYARD  |  THURSDAY, MARCH 12, 2015
    [Analytics] B2B and Mobile: Why you should be Thinking of the Mobile Video Experience, too
    Use analytics to determine which videos your prospects are currently watching on mobile and make sure these are easy to find and navigate to on mobile. 'Just last month, Google announced that as of April 21st, 2015 mobile experience will start to play a key role in page ranking on mobile devices. Interesting. But we’re B2B. Their only option?
  • BIZNOLOGY  |  THURSDAY, MARCH 12, 2015
    [Analytics] Aided by Big Data… location is everything!
    now know that there are location intelligence programs that combine different data streams and analytics to help guide the placement of business locations. Location intelligence takes business intelligence to another level by infusing reports and dashboards with better visualization and analytical capabilities. Like this post?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Analytics] 12 Secrets of the Human Brain to Use in Marketing
    Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 11, 2015
    [Analytics] 10 Creative Types You Need To Build A Killer Content Marketing Team
    Creating insights and reports into how all that glorious content works is just as essential as putting it together in the first place, especially in an environment where social media analytics are failing marketers left and right. 'By  NewsCred Contributor, Lauren B. Mangiaforte. The Visual Artist. via wikiart.org. The Language Lover.
  • THE NEW STRATEGIST  |  TUESDAY, MARCH 10, 2015
    [Analytics] 3 Questions Great Websites Always Answer
    Check your Google Analytics to identify other top entry pages and work on refining those, too. 'Great websites that convert visitors to customers answer these three questions. Creating a great website requires much more than the latest widgets or a shiny new set of graphics. Clarity, as you will see, is a key element of a great website.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Analytics] 10 Analytics Red Flags All Marketers Should Look Out For
    While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. 4) Website Content & Blog Posts That Generate Leads: This is a great analytics report, and one that comes for free with HubSpot. Analytics and "What data matters most?".
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Analytics] How to Prove the Value of Inbound to Your CFO [Free Kit]
    Another is being able to show that inbound marketing analytics play a major part in attributing dollars spent to revenue generated. 'If you''re a marketing leader who knows the value of inbound marketing, you may have already implemented pieces of inbound into your overall marketing strategy. Your Chief Financial Officer (CFO). link] ".
  • CMO ESSENTIALS  |  TUESDAY, MARCH 10, 2015
    [Analytics] 5 Ways to Optimize Email Marketing ROI
    Integrating your email data with your web analytics tools is essential to getting an understanding of how email visitors engage with your site after the click. 'Email marketing is one of the most important vehicles for reaching new and existing customers. B Test Email Campaigns. Prevent Spam Complaints. Focus On Formatting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 10, 2015
    [Analytics] How to change your company culture for marketing success
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms. 'I used to work for a big metals and mining company called Alcoa. history.
  • WEBBIQUITY  |  TUESDAY, MARCH 10, 2015
    [Analytics] In B2B Marketing, Don’t Forget the Basics
    Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics? 'Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. What’s the next new tactic, channel or trend we need to have on our radar?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Analytics] Marketing Technology of the Future: Beyond the Customer Data Platform
    Focus on the analytics layer. So the only piece the company can expect to own is the analytical layer – the bidding and content engines. What’s left to hold things together is a core of profile data shared by the analytical and content engines. 'The last three minutes of my MarTech Conference presentation are driving me crazy.
  • B2B LEAD BLOG  |  MONDAY, MARCH 9, 2015
    [Analytics] Overcoming the Top Challenges of B2B Marketing
    In only the past few years you have probably incorporated social media, mobile technology, and big data analytics into your work, and what you do on a daily basis may be quite different from what it used to be. 'If you’re a B2B marketing professional, you work in a dynamic, fast-changing world. The challenges that […].
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