• CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Analytics] Is Word-of-Mouth Marketing Still Worth Your Time?
    And analytics tools should track metrics reflecting word of mouth success to demonstrate the value of this strategy shift to your brand. The adage goes that word of mouth is the best form of advertising. It’s not just that word-of-mouth marketing is being sized up alongside digital strategies possessing unprecedented value.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Analytics] Cleveland’s Weird Tech Culture, and 5 Other Stories You Should Read
    In this piece, chef-owner of Momofuku, David Chang, pens an analytical and thought-provoking piece about what makes food delicious—and how it has far less to do with ingredients than we may think. Selected by Amanda Weatherhead, sales strategist. Since the 1950s, P&G has essentially doubled revenue decade over decade.
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Analytics] Definitive Guide to Planning a New Content Initiative
    We’ve covered this topic before and a quick check of our analytics found that 80%. analytics platforms and look for the pages or posts that have generated the most traffic. Or perhaps it just needs a simple Google Analytics. There are great videos and tutorials within the Google Analytics platform. Google Analytics.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Analytics] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    approval workflows, email automation, analytics. for more sophisticated engagement analytics like. marketers think about analytics in relation to ROI. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. But brands.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Analytics] Study: How Much of Your Content Marketing Is Effective?
    include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Analytics] Content Methodology: A Best Practices Report
    Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. Content. Definition II.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Analytics] Marketing Optimization Toolkit: The Science behind Marketing Analytics
    Marketers are well-versed in the art and science of optimization
  • FATHOM  |  FRIDAY, JULY 22, 2016
    [Analytics] Your Digital Marketing Career and Pokémon GO
    You don’t just go and get Google Analytics certified and call it a day, proclaiming yourself an expert. Let’s say, for instance, that this client of yours has excellent analytics, a solid web presence, well-optimized paid campaigns, and landing pages designed for conversions. Yeah, I am going there. Just kidding, let’s be real.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 22, 2016
    [Analytics] 7 Ways to Increase Accuracy and Insights in Google Analytics
    The first place to start is with your web analytics platform. For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. Utilizing UTM tracking codes within campaign destination URLs is critical to the accuracy of Google Analytics.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Analytics] There’s a Better Way to Manage Social Media
    Measure and improve performance with insightful reports and analytics. Get powerful social media management tools to help grow your business.There’s a Better Way to Manage Social Media. Manage Efficiently. Organize all your social accounts into one dashboard & streamline your workflow. Work Together. Show Results. Manage and.
  • BULLDOG SOLUTIONS  |  THURSDAY, JULY 21, 2016
    [Analytics] Celebrating Christmas in July with Personalized Content
    Demand Creation , Marketing Agency , Marketing Campaigns , Marketing Planning , Marketing Technology , Reporting and Analytics , Sales and Marketing OperationsThis past winter, we helped Oracle deliver a number of helpful assets in an innovative way. The click-through rate (CTR) from the video to the assets was 25%. And we agree! Job titles.
  • BIZIBLE  |  THURSDAY, JULY 21, 2016
    [Analytics] Why a B2B Marketing Budget should be "Prove It to Use It" not "Use It or Lose It"
    When allocating budget to channels and campaigns, B2B marketers should use martech and analytics tools to report on the ROI of that spend. Tracking budget spend to its down-funnel results involves three capabilities -- Channel analytics, an attribution solution, and a CRM integration. [1] Channel Analytics. But don’t stop there.
  • 6SENSE  |  THURSDAY, JULY 21, 2016
    [Analytics] The Day of the Fish: B2B ESP 2016 Recap
    In the words of B2B ESP keynote speaker Andrew Davis , “Marketers are addicts – always chasing a high.” Whether it’s a spike in traffic from a website redesign, an increase in engagement from a new piece of content or fresh leads from a webinar, most marketers are living campaign to campaign. Instead, start building momentum. Latest
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Analytics] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    The Comprehensive Guide to Content Marketing Analytics and Metrics. Content marketers are always open to consuming more content. Well … good content. Am I right? As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. Like a lot, a lot. So here it is! Setting the Stage for Content Success. 1. 
  • VERTICAL RESPONSE  |  THURSDAY, JULY 21, 2016
    [Analytics] Email Reactivation
    Are you looking at your sales figures this time of year and wondering where everyone went? It’s no secret the middle of the summer can be a slow, syrupy season for sales revenue. After all, Internet users trust opt-in email messaging above all other forms of advertising, reports a recent study. Segmenting audiences. Baiting the hook. spent 2.8
  • SNAPAPP  |  THURSDAY, JULY 21, 2016
    [Analytics] Why You Don’t Need a Pokémon GO Strategy
    You look at your traffic analytics and there’s a big spike – success! I’m throwing this out there to the B2B marketing world: You don’t need a Pokémon GO strategy. There, I said it. probably should have written this post last week when we were thinking of Pokémon responses for SnapApp, but I didn’t. Too easy. LookUp.  .  . But, do you? Throw.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2016
    [Analytics] 13 Expert Resources on Reducing Bounce Rate
    If you’re looking at Google Analytics and […]. Bounce rate. As a digital marketer looking either to drive more traffic to your website or increase conversions on landing pages, bounce rate is one of your most important metrics. You worked hard to drive visitors to your pages – the least they could do is stick around! Content Marketing
  • HUBSPOT  |  THURSDAY, JULY 21, 2016
    [Analytics] How to Increase Your SEO Traffic in 30 Days [Free Daily Planner]
    How to sign up for Google Search Console, Analytics, and more. Setting up proper SEO for your website is no easy feat -- especially when you're dealing with constantly changing algorithms. However, as search engines continue to evolve, it’s becoming more and more important for marketers to keep their content fresh and properly optimized.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Analytics] 5 Actionable Google Analytics Reports to Improve Your Marketing Today
    You’ve got a simple analytics framework down. The post 5 Actionable Google Analytics Reports to Improve Your Marketing Today appeared first on Opentopic. It’s assuming you’ve got the basics down. You’ve got Goals or Events set-up (properly). But you want action. The good news, is that you also don’t need.
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Analytics] How To Evaluate Software Integrations: 3 Important Considerations
    For example, imagine implementing a new analytics tool that is meant to help your sales team access data about their key accounts. We’ve all been there. This makes sense. No one wants to deal with the consequences of implementing a product that is disconnected from other critical systems — duplicate data, manual work, and incomplete insights.
  • CONTENTLY  |  WEDNESDAY, JULY 20, 2016
    [Analytics] Introducing Analytics for PDFs (and More!)
    But while our engagement analytics suite gives us an accurate sense of what people are interested in on The Content Strategist, until recently we didn’t have a clear picture of how well our middle- and lower-funnel downloads performed. To solve that, we launched Contently’s newest product, Document Analytics. What is it?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 20, 2016
    [Analytics] Aprimo Brand Re-emerges as Marketing Operations Specialist and Merges with Revenew Distributed Marketing System
    The other part – marketing operations functions including planning, workflow, asset management, content distribution, and analytics – will reemerge under the Aprimo brand and be merged with distributed marketing specialist Revenew , which Marline also announced today it has just acquired. with BlueHornet. This makes a lot of sense to me.
  • LATTICE  |  TUESDAY, JULY 19, 2016
    [Analytics] Fix your Funnel with Predictive Marketing and Sales
    Some of the funnel problems predictive analytics have improved for Lattice customers include: Conversion rates, deal size per account, deal velocity, marketing and sales efficiency, alignment between sales and marketing, and ad-spend efficiency. While it may be hard to believe, Q4 is just around the corner.
  • BIZIBLE  |  TUESDAY, JULY 19, 2016
    [Analytics] Ebook Analytics and What We Didn't Expect to Find Out
    We never would have discovered these analytics otherwise. When reporting on eBook analytics, B2B marketers usually analyze landing page views (equivalent to CTA clicks on blog posts, ads, etc.) Ebook Analytics: Views → Downloads Conversion. Ebook Analytics: Views → Opportunities Conversion. eBook landing page).
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Analytics] If you post it will they come?
    Content Marketing Internet Marketing Social Media Marketing Facebook Google Google Analytics Hootsuite Search engine optimization Self Incorporation social media twitter Uniform Resource Locator YouTubeI work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Analytics] 20 Online Marketing Tools That Boost Campaign Results
    What is it? : Moz’s Followerwonk tool allows users to grow their social graph by gaining insights into Twitter analytics such as followers, where followers are located, number of tweets, and much more. As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry.
  • INFER  |  TUESDAY, JULY 19, 2016
    [Analytics] The Moneyball CEO: Navigating Your Whitespace to Grow Revenue
    These smart leaders leverage predictive analytics to grow revenues with what’s already in their pipeline. Predictive analytics is a great way for any B2B company to mine their business funnel for deals that can close quickly, and identify potential revenue they might be leaving on the table. Forecast_The_Business(). 2. Repeat.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 19, 2016
    [Analytics] B2B Lead Blog Starts a New chapter
    The future of marketing and sales will include more technology like machine learning, predictive data analytics, and self-optimizing systems. You may have noticed the B2B Lead Blog has a new look. Image credit: PhotoDune. That’s because it’s my personal blog again. What Does This Mean to Readers? That was 13-years ago and so much has changed.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 19, 2016
    [Analytics] New Chapter for the B2B Lead Blog
    believe the future of marketing and sales will include machine learning, predictive data analytics, self-optimizing systems and marketing automation technology not yet invented. You may have noticed the B2B Lead Blog has a new look. Image credit: PhotoDune. That’s because it’s my personal blog again. What does this mean to you?
  • VIDYARD  |  TUESDAY, JULY 19, 2016
    [Analytics] Frost & Sullivan Honors Vidyard with Customer Value Leadership Award
    KITCHENER, Ontario – July 19, 2016 – Vidyard , the video intelligence platform for business, today announced that Frost & Sullivan awarded the company its 2016 North American Customer Value Leadership Award for the video analytics market. Vidyard also has demonstrated analytics knowledge that prove sales and marketing strategies’ ROI.”.
  • ACT-ON  |  TUESDAY, JULY 19, 2016
    [Analytics] Don’t Bore People: 10 Ideas for B2B Newsletter Content
    The analytics company Parse.ly has added a nice article about their employees to one of their recent newsletters. What’s the first thing you think when you hear “B2B newsletter”? If you’re like most people, it’s boredom. Let’s face it, email newsletters don’t exactly have a rep for being riveting entertainment. It’s time to change that.
  • OPENTOPIC  |  MONDAY, JULY 18, 2016
    [Analytics] 50 Useful Machine Learning & Prediction APIs
    We present a list of 50 APIs selected from areas like machine learning, prediction, text analytics & classification, face recognition, language translation etc. Start consuming APIs! As the Artificial intelligence & Machine learning based applications evolve, we see numerous mash ups of APIs to experiment with. Cognitive Technology
  • VOLACCI  |  MONDAY, JULY 18, 2016
    [Analytics] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    Drupal 8 integrates with email, analytics, marketing automation, CRM and other business software to create a seamless transition from content to lead generation to sale. Drupal 8 is a marketer’s dream. You can develop relevant content that improves SEO, drives users to your website, creates leads, and results in more sales. Speed Matters.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Analytics] Personalized content for more effective content marketing
    If you’re rolling your own solution, you’ll need to roll your own analytics solution, as well. Don’t call them, they’ll call you. It’s an absolute must for long-term survival. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context. Persona-Specific Content. Something else?
  • SCRIBBLELIVE  |  SUNDAY, JULY 17, 2016
    [Analytics] How to Become a Better Content Team Leader
    Find out who is most interested in your brand by reviewing your analytics such as click-through rates, pages per session, and any comments that are provided by the user. We’re all fully aware of how content marketing is shifting the way brands prioritize their creative resources. And it’s all built around great content.
  • LEADERSHIP  |  FRIDAY, JULY 15, 2016
    [Analytics] 5 Top Tech Trends for Small Business
    Buck this trend by investing in EMV chip credit card technology and user behavior analytics that track user behavior in order to identify possible fraudulent transactions. There are so many new technological platforms, tools, and widgets out there. Let’s check it out. Mobile optimization. It’s true. Mobile videos. Online ads.
  • BIZIBLE  |  FRIDAY, JULY 15, 2016
    [Analytics] All 11 Marketing Attribution Models, Explained
    Google Analytics) in a B2B setting, the time between first touch and the conversion can be longer than the common 30 to 90 day expiration on the tracking cookie. When it comes to web and marketing analytics, ‘Direct’ data is a huge pain. First Touch Attribution. The issue here is that if you are using conversion tracking (e.g.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Analytics] How to Launch a Successful Online Community: A Step-by-Step Guide
    Features such as deeper analytics, single sign on (SSO), gamification, more access to your members and custom design allow you to create a better experience for your fans. These can range from: Deeper analytics. It's no secret that the way people buy has f undamentally changed over the years. What’s the best platform to do it with?
  • KAPOST  |  FRIDAY, JULY 15, 2016
    [Analytics] How Hach Went Global with Content
    Each of these technologies support full-funnel marketing and content management, distribution, and analytics. Track the Analytics that Matter. 1/2 the time spent on metrics and analytics tracking. The process of building a content operation comes with a slew of challenges. Chaos ensues. Get Integrated Technologies in Place.
  • BULLDOG SOLUTIONS  |  THURSDAY, JULY 14, 2016
    [Analytics] ABM: An Ancient Practice? Part 2
    Enter big data and predictive analytics. Add to that the ability to use analytics to predict what move is most likely to advance the cause and mix it with the millions of interactions to validate and refine that approach, and you have the best of the MHI blue sheet on steroids. Business opportunity. Budgets. Purchase time frames.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 14, 2016
    [Analytics] 6 Tools for Automating B2B Social Media Marketing
    That’s because it’s easy to use, you can connect several different profiles, and it offers robust analytics so you can see how your content is being shared and clicked on. Using analytics can help you determine what type of content to create and share in the future. That doesn’t change, no matter the target audience. Buffer. Edgar.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 14, 2016
    [Analytics] Pinterest Analytics
    That’s where Pinterest analytics comes in. By understanding the analytics on your Pinterest business account, you can watch your website visits and sales grow. Bank of America is a great example of using Pinterest Analytics to identify top-performing pins and topics that users find most helpful. Interests. Buyable Pins.
  • RADIUS  |  WEDNESDAY, JULY 13, 2016
    [Analytics] Current Payments Industry Trends: POS, Mobile Ordering, and Contactless
    Merchant loyalty members also spend more and provide great analytics data that Starbucks mines to offer promotions as well as to drive business during off-peak stores times. Raymond Pucci is the Associate Director, Research Services, at Mercator Advisory Group. He He focuses on merchant services and related payments topics.
  • LEANDATA  |  WEDNESDAY, JULY 13, 2016
    [Analytics] Opportunities, Marketing Touches and The Power of One
    Here is a neat Salesforce analytics trick that will make your life much easier. There’s a lot of value in building reports in native Salesforce with an object and its child objects. And one of the key values you look for in this kind of report is how many unique counts exist. You would think that this would be easy to show. Case Study 1.
  • BIZNOLOGY  |  WEDNESDAY, JULY 13, 2016
    [Analytics] Why don’t more marketers use keyword research?
    It just takes longer, and requires more integration with data from your web analytics system. You have to build logic, flow charts, translation machines, and all kinds of big data analytics capabilities into the system. Though Google is a good proxy for effective content, she also needs to use web analytics system to audit the content.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Analytics] How to: Turn raw customer data into revenue
    This presents marketers with an unprecedented opportunity to use data to gauge customers’ reactions to existing products and to anticipate requirements and preferences using predictive analytics. Gartner. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Analytics] Online Marketing Blog: 10 Digital Marketing Trends Every Digital Marketer Should Know About
    Here are 10 Trends in Digital Marketing: Return on Investment – the infographic speaks to getting beyond vanity metrics like traffic and shares, but I believe the trend to watch is improved attribution within analytics toolsets. Opentopic blog >> opentopic.com The customer experience will be a big focus for marketers and advertisers!
  • IKO-SYSTEMS  |  TUESDAY, JULY 12, 2016
    [Analytics] Marketing Automation vs. Automated Email Engagement: Which Is Right For You?
    Email scenarios are provided for circumstances and personas but are easily tweaked, stored, tested, and swapped within the engagement cycle thanks to engagement analytics and an easy-to-use dashboard. After all, they’re both used to send emails, right? and automate repetitive tasks. – Management of marketing campaigns. Information.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Analytics] 15 Effective Ways to Reduce Cost Per Acquisition
    This type of random optimization happens when you do some tweaks here and there every couple of days, or introduce certain changes as a knee-jerk reaction to what you see on your website—all without taking a closer look at your analytics results. To find out what your CPA is, use the formula: CPA = cost / conversions. Update Your Ad Copy.
  • OPENTOPIC  |  TUESDAY, JULY 12, 2016
    [Analytics] Predictive Analytics, Big Data, and How to Make Them Work for You
    Predictive analytics is the practical result of Big Data and business intelligence (BI). Predictive analytics is one way to leverage all of that information, gain tangible. What do you do when your business collects staggering volumes of new data? Cognitive Technology
  • OPENTOPIC  |  TUESDAY, JULY 12, 2016
    [Analytics] Online Marketing Blog: 10 Digital Marketing Trends Every Digital Marketer Should Know About
    Here are 10 Trends in Digital Marketing: Return on Investment – the infographic speaks to getting beyond vanity metrics like traffic and shares, but I believe the trend to watch is improved attribution within analytics toolsets. Opentopic blog >> opentopic.com The customer experience will be a big focus for marketers and advertisers!
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Analytics] How to Create a Video Marketing Strategy You Can Be Proud of
    Travis has an incredible story around using video content and analytics to differentiate their company, boost conversion rates, better score and qualify prospects, and deliver campaigns that get the attention of their CEO. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Or maybe not. Sign Me Up!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 12, 2016
    [Analytics] How Talent, Data and Technology Foster Marketing Team Optimization [Interview]
    HOW COULD MARTECH POTENTIALLY HELP B2B MARKETERS BETTER UTILIZE THEIR DATA AND ANALYTICS? MarTech is an enabler for data and analytics. For analytics, MarTech can help with visualization and advanced analytics (e.g., However, it can be challenging for enterprises to deliver on these key drivers of success.
  • CONTENT STANDARD  |  TUESDAY, JULY 12, 2016
    [Analytics] 4 Ways Marketers Need to Change How They Measure Content Marketing ROI
    All of these scenarios would be considered a bounce in a standard implementation of Google Analytics, but are they really? Anything Organic Search : Unfortunately, so little information is provided about organic search traffic in Google Analytics now, it’s become almost meaningless. How do you define leadership in business?
  • CONTENTLY  |  TUESDAY, JULY 12, 2016
    [Analytics] Contently Case Story: These 4 Engagement Metrics Proved HouseLogic’s Content ROI
    ” To drive more meaningful engagement, HouseLogic invested in a robust content strategy, partnering with Contently to access its editorial services, engagement analytics, and a network of 60,000 freelancers. Contently Case Stories is a series highlighting some of Contently’s most successful clients. ” Conducting a content audit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 12, 2016
    [Analytics] The new psychology of content consumption
    Artificial Intelligence Big Data and Analytics Content Marketing facebook Facebook marketing Podcasts Psychology and social media research Snapchat streaming video The Marketing Companion marketing companion podcastsIs the psychology of content consumption changing? Have you tried our free Internet radio program yet? But then we get serious.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Analytics] The 14 Best Marketing Automation Tools
    An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. Marketing can’t be automated.) Google Review Count: 93,900. Pricing:  free.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2016
    [Analytics] For Real Marketing Success, Focus On Your Superfans
    Social media channels and best practices seem to change daily, and new analytics reveal updated facts and stats constantly. Marketing tools and techniques shift at dramatic speeds. Falling behind in marketing knowledge is not an option, so marketers are pressured to be on their toes moment to moment.  Content Marketing
  • BIZIBLE  |  MONDAY, JULY 11, 2016
    [Analytics] 45 Impressive Marketing Operations Champions You Should Follow [Infographic]
    Senior Manager, Marketing Analytics & Ops. manages marketing operations and analytics. Marketing operations success continues to grow in importance. The marketing operations function allows organizations to deliver the right message to the right segment at the right time. Who are these unsung heroes? Kimi Abdullah. Creative Niche.
  • OPENTOPIC  |  MONDAY, JULY 11, 2016
    [Analytics] 90+ Active Blogs on Analytics, Big Data, Data Mining, Data Science, Machine Learning
    Stay on top of your data science skills game! Here’s a list of 90+ active blogs on Big Data, Data Science, Data Mining, Machine Learning, and Artificial intelligence. Discover & understand your audiences. Analyze & optimize your content. Deliver transactions & results. Cognitive Technology Cmo cognitive technology
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Analytics] 14 Hacks for Improving Your B2B Paid Social Campaigns
    couple of effective workarounds for tracking conversions on LinkedIn are to set up Goal Tracking in Google Analytics and/or use UTM tracking. Social media is a powerful distribution channel for B2B content. In Q1 of 2016, LinkedIn reportedly grew from 414 million to 433 million users. Twitter. Lead Generation Cards > Promoted Tweets.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Analytics] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    For professionals looking to gain practical experience in technical optimization strategies, Coursera partnered with UC Davis to design a six-course specialization. 2) Google Analytics. Do you have what it takes to succeed in today's modern marketing world? Technical & Creative Skills Every Content Marketer Should Master. Creative Skills.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Analytics] Machine learning is all the rage with Big Data developers
    Indeed, so popular is the technology that over a third of developers – some 36 percent – who’re working on Big Data or advanced analytics projects use …One-Third of Big Data Developers Use. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Analytics] Machine learning is all the rage with Big Data developers
    Indeed, so popular is the technology that over a third of developers – some 36 percent – who’re working on Big Data or advanced analytics projects use …One-Third of Big Data Developers Use. Cognitive Technology Cmo cognitive technology
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Analytics] The Impact of Facebook’s Algorithm Change, in 5 Charts
    But according to new data from BuzzSumo, one of our favorite social media analytics tools, publishers have been feeling the pain for some time. Folks started to panic, with good reason— over 40 percent of publisher traffic comes from Facebook. Let’s break it down. 1. Average shares have been falling since January.
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Analytics] The Impact of Facebook’s Algorithm Change, in 5 Charts
    But according to new data from BuzzSumo—one of our favorite social media analytics tools—publishers have been feeling the pain for some time. Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers.
  • READYPULSE  |  FRIDAY, JULY 8, 2016
    [Analytics] The Value of Twitter Influencer Marketing
    Twitter partnered with data analytics provider  Annalect  to survey more than 800 Twitter users on their receptiveness to influencers. Twitter recently released new data on the value of influencers. By combining this powerful social platform with influencer marketing, you will have a recipe for success. Dissecting the Data. Conclusion.
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Analytics] Parse.ly Released a Dashboard That Lets You Stress Over Facebook Changes in Real Time
    Digital analytics company Parse.ly Fellow neurotic media nerds, rejoice: You can now stress out about Facebook’s algorithm changes on a minute-by-minute basis. Surprisingly, referral traffic has largely matched or beaten expectations, according to Parse.ly, since the algorithm change. Who knows? I’m writing this at 6 p.m. Maybe!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2016
    [Analytics] The 3 Mistakes Every Marketer Must Avoid When It Comes To Data Driven Marketing
    How Big Data Analytics Can Improve Your Marketing. Friday Five time, our curated collection of 5 recent articles on one topic. This time around it's Data Driven Marketing. Mistakes That Kill Any Data-Driven Marketing Strategy. Read the full story on Martech Advisor. Read full story on CMO.com. Data Never Sleeps 4.0. Data Management
  • HINGE MARKETING  |  FRIDAY, JULY 8, 2016
    [Analytics] 3 Proven Innovation Strategy Examples
    And naturally, you will want to include these case studies in your award submissions to give you an edge over competitors who lack this broad, analytic depth. The word “innovation” has become so commonplace that we’re becoming numb to it. Every new start-up is as innovative as Uber. Why talk about innovation strategy? This is not easy.
  • HINGE MARKETING  |  FRIDAY, JULY 8, 2016
    [Analytics] The Connection Between Strategy and Innovation
    And naturally, you will want to include these case studies in your award submissions to give you an edge over competitors who lack this broad, analytic depth. The word “innovation” has become so commonplace that we’re becoming numb to it. Where does strategy and innovation work together? Every new start-up is as innovative as Uber.
  • HINGE MARKETING  |  FRIDAY, JULY 8, 2016
    [Analytics] Here’s a Proven Innovation Strategy That Works
    And naturally, you will want to include these case studies in your award submissions to give you an edge over competitors who lack this broad, analytic depth. The word “innovation” has become so commonplace that we’re becoming numb to it. Every new start-up is as innovative as Uber. Why have an innovation strategy? This is not easy.
  • CONTENT STANDARD  |  FRIDAY, JULY 8, 2016
    [Analytics] What Is the Future of Ads on Instagram Marketing?
    The new tools to help brands “stand out, get insights and find new customers” include business profiles, analytics, and the option to turn a post into an ad from right within the app. The powerful analytics could sway companies to invest more in the mobile-oriented platform. Are they building a relevant audience?
  • ACT-ON  |  FRIDAY, JULY 8, 2016
    [Analytics] The Perils of Email List Buying – Rookie Mistakes 101
    Cleaned and validated the data via a data analytical organization. I’m not one for getting all political in my musings, however there’s so much activity in politics that it offers a window into all kinds of marketing practices. And sometimes, on occasion, a politician hands you a wonderful example that underscores what NOT to do.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Analytics] Future of Human Capital Analytics Looks Promising
    Opentopic blog >> opentopic.com Significant progress is underway in the use of human capital analytics in high-performance organizations, according to a new study from the Institute for Corporate Productivity (i4cp) and the ROI Institute. Here’s the good news: Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Analytics] Future of Human Capital Analytics Looks Promising
    Opentopic blog >> td.org Significant progress is underway in the use of human capital analytics in high-performance organizations, according to a new study from the Institute for Corporate Productivity (i4cp) and the ROI Institute. Here’s the good news: Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Analytics] How to Create Your Marketing Dashboard in Five Easy Steps
    According to the article, “while proving ROI on marketing performance is nothing new, the recession increased the emphasis on accountability and analytics, and this will continue even as a recovery gets under. Opentopic blog >> marketingprofs.com Earlier this year, BtoB ran a story on the top anticipated trends for 2010.
  • CONTENTLY  |  THURSDAY, JULY 7, 2016
    [Analytics] Voyeurism: The Surprising Key to Great Internal Content Marketing
    While other folks have to do real jobs—keeping clients happy, amping up our sick Analytics platform , selling prospects on the dream of content marketing—I get to report on the industry and tell stories about whatever I find interesting. Making your employees as knowledgeable as possible is just as important. It came from pure voyeurism.
  • BIZNOLOGY  |  THURSDAY, JULY 7, 2016
    [Analytics] Is your marketing running on excuses?
    If you can’t make that shift, you might find that the world of big data is leaving you behind, because you can’t use the analytics to see where you are, much less change. One of my daughters was in her first year of college when she spoke to her professor about how to turn in her assigned essay outside of his class. Far from it.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 7, 2016
    [Analytics] Pondering Snapchat As The Next Place to Be for B2B
    haven’t mentioned analytics because there aren’t any. I started thinking about this post, or pondering Snapchat for B2B as I said in the headline, about six months ago when I saw an article by Gary Vaynerchuk about the topic. It was called Why Snapchat will be great for B2B companies. And neither can I. Next are the Stories.
  • ACT-ON  |  THURSDAY, JULY 7, 2016
    [Analytics] Inside the Mysterious World of Dark Social
    It’s about 69% depending on which country you’re in, or which industry you’re in, but generally all our fancy analytics reporting is missing about two-thirds of what people share. Or as Shakespeare’s Hamlet said, “ There are far more things in heaven and earth, Horatio, than are dreamt of in your analytics.” Wha?”.
  • BIZIBLE  |  WEDNESDAY, JULY 6, 2016
    [Analytics] 80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
    AnalyticsAs our company continues to grow, we have invested pretty heavily in content marketing. Half of our marketing team consistently produces content, be it blog posts, ebooks, reports, webinars, etc. So it’s important that our content continues to contribute business value. 80% Of Our Visitors Take Our Desired Content Path. Conclusion.
  • WRITTENT  |  WEDNESDAY, JULY 6, 2016
    [Analytics] 77 Blogging Stats to Improve Your Blogging Strategy
    Approximately 20% of bloggers rarely or never check the Analytics of their blog. Still not sure whether your business should be out there blogging? Check out this list of blogging stats we curated for you. Blogging & Lead Generation. 1. Businesses using blogs are known to generate 67% more leads. Source ). 2. Source ). 3. Source ).
  • KAON  |  WEDNESDAY, JULY 6, 2016
    [Analytics] UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING
    While data science and analytics has become an essential element of every modern marketing arsenal, it is wise to remember that all purchase decisions are made by people. Neuroscientists have proven that every decision has an element of emotion to it, even when business decision-makers believe that they are being entirely analytical.
  • INFER  |  WEDNESDAY, JULY 6, 2016
    [Analytics] 5 Ways to Supercharge Sales with Predictive Lead Scoring
    Even if you’re not the “early adopter” type, you’ve probably heard about the rise of predictive analytics for sales. Don’t get hung up on the size of your list — outbound is all about big deals, and predictive analytics can show the value of an account (i.e.
  • KAPOST  |  TUESDAY, JULY 5, 2016
    [Analytics] In the Minds of Marketers: A Benchmark and Trends Report on B2B Marketing Content
    34% gather analytics and create KPIs to understand performance against goals. 34% say they are gathering analytics and creating KPIs to understand how they are performing against goals, while only 25% don’t yet use detailed metrics to inform our content strategy and production. What’s going on in the minds of B2B marketers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 4, 2016
    [Analytics] Four Strategies to survive automated writing and content bots
    Artificial Intelligence Big Data and Analytics careers Content Marketing artificial intelligence automated writing evergreenA few months ago, I participated in a study to rate the quality of 10 different blog post writers. assigned a rather difficult topic to these writers and rated the anonymous results from 1-10. Automated writing!
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Analytics] From Measurement To Optimization: How To Supercharge Your Events
    Tools like multivariate testing and out-of-the box analytics have empowered marketers to make data-driven decisions and quickly adapt to changing market and customer dynamics. Opentopic blog >> business2community.com Today’s marketing strategy is predominantly digital. Fortunately, there are now tools. Marketing ROI Cmo marketing ro
  • BIZIBLE  |  FRIDAY, JULY 1, 2016
    [Analytics] 7 Steps to Aligning Your B2B Startup Brand
    In terms of values, we strive to always put our customers first, be honest, have a bias for action, challenge assumptions, and exhibit analytical creativity. While five years might seem like a short stint for a company in their twenties, five years can feel like a lifetime for a startup. Step 1] Clarify your brand values and personality.
  • READYPULSE  |  FRIDAY, JULY 1, 2016
    [Analytics] We Trust Influencers Just as Much as Friends
    The latest research from analytics firm Annalect, shows we have the same feelings of trust toward social media influencers. If you’re hesitant to give it a try, just remember that according to social media analytics firm Simply Measured, 92% of consumers trust recommendations from personal connections, while only 33% trust ads.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 1, 2016
    [Analytics] YesPath Takes Its Own Route to Managing ABM Journeys
    This in turn makes possible account-level analytics and orchestration. But data and analytics don’t create revenue by themselves, so vendors naturally stress their orchestration features. It’s important to recognize that both those systems also build an account-oriented database and provide ABM analytics. persona-based programs.
  • SNAPAPP  |  FRIDAY, JULY 1, 2016
    [Analytics] June: More Sunscreen, Sandals, and SnapApp Builder Features
    We’ve separated that out in our Analytics so that you can see the number of times your files are downloaded in a SnapApp. Ready to kick off summer by building SnapApps? We thought so! That’s why we’ve been busy releasing new features to help you have a successful summer. Copy Pages. Button Improvements. Tracking Downloads. June Bugs!
  • PR MEETS MARKETING  |  THURSDAY, JUNE 30, 2016
    [Analytics] PRMM Interview #22 with Meredith Moore on Creative Project Management
    Most creatives are not analytical and most analytical people don’t have to create. If you are on the analytical side in your project manager a traditional project manager even PMP and you want to get into creative project management, spend a lot of time with creative go take some classes.
  • BIZNOLOGY  |  THURSDAY, JUNE 30, 2016
    [Analytics] Why big data and content marketing go together
    The way to identify these people is by employing analytics. Content Marketing Web Metrics Big Data Content marketing Paul Gillin search keyword analysis Social Analytics social media listening Web analyticsContent marketing’s goal is to attract people to your product, but without data, you are shooting in the dark.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Analytics] Is Your SEO Actually Working? 3 Ways to Find Out
    How to monitor traffic from organic search: First, make sure you are set up with Google Analytics. In Google Analytics, use the left-hand column to navigate to Acquisition > Overview > All Traffic > Channels. Your goals then become those actions that usually lead to conversions, and Analytics monitors them for you.
  • CHIEFMARTECH  |  THURSDAY, JUNE 30, 2016
    [Analytics] Think my marketing tech landscape is too big? It’s missing 1,900 firms
    The products in our database that are not on your landscape show up in almost all of our categories, with the key concentration in advertising, analytics, content, productivity, social media, and email. 3. It’s just not conceivable that there are many more than that.” They found a whole boatload of martech vendors that I missed.
  • ACT-ON  |  THURSDAY, JUNE 30, 2016
    [Analytics] Why Video Is the Future of Content Marketing
    Leverage analytics and adapt your strategy. Are you using video in your content marketing efforts? If so, you’ve got plenty of company. Seventy-nine percent of B2B marketers say they’re using this tactic – and for good reason. Video leverages the power of sound, vision, and storytelling to bring your products and services to vivid life.
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