• BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 29, 2015
    [Analytics] Social Data Made Simple: Getting Started with a Strategy
    Big Data Data Analytics Innovation Social Business Intelligence Social Data Social Data StrategyLast week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. Let that be your guide post for any decisions on data.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Analytics] 3 Ways to Achieve Marketing Revenue and Demonstrate ROI (with Russ Man, Nintex CMO)
    Finding the unique metric that matters for your organization, rallying the team around consistent observance of that metric and then using automation to scale up into a revenue generating machine are the three keys to successfully using analytics for marketing. Marketing Technology Podcasts
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Analytics] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    How can we apply real-time business intelligence and predictive analytics to our lead generation campaigns? Be flexible so that it becomes easier to integrate new marketing channels into planning, execution, analytics and reporting. In terms of reporting and metrics, what are the most relevant ways to monitor and track goals?
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Analytics] My online influencer research and engagement process
    To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now, it’s a one man band. Really big. Got it?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Analytics] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    After 10 weeks, look at your analytics to see which ones got the most traffic, comments and shares on social media. Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? Here’s how to get started. Content is the fuel that drives successful marketing. Demand Generatio
  • VERTICAL RESPONSE  |  TUESDAY, JULY 28, 2015
    [Analytics] Twitter’s New Analytics: What You Need to Know
    Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. To access this feature, click on ‘Ads’, then under ‘Analytics’, select the Audience Insights button. Social Media Audience Insights Twitter analyticsHow it Works. Good question.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Analytics] 4 Marketing Analytics That Matter for Driving Higher Revenue
    Here are four marketing analytics for demonstrating marketing’s ability to drive revenue: Flow: Where are prospects connecting with your marketing programs? These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver. So how do you do it? Let’s dive in deeper: 1. Do they return to your website?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 28, 2015
    [Analytics] The real problem with real time marketing
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Is real-time marketing a tactic or a strategy?
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [Analytics] 14 Dazzling Digital Marketing Stats and Facts
    42% of CMOs say that analytics skills will become a core competence in marketing (really – only 42%?); 27% believe earned media will become more important than paid or owned media. Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years. Marketers in the U.S. 14 Digital Marketing Stats and Facts. 1.
  • THE NEW STRATEGIST  |  MONDAY, JULY 27, 2015
    [Analytics] Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
    Blog Content Marketing Digital Marketing Marketing Doubleshot Podcast Marketing Strategy analytics digital marketing marketing marketing careers marketing doubleshot marketing strategy podcast search engine marketing sem tipsLinks and resources mentioned in this episode: Fast Company -> www.fastcompany.com/.
  • VIDYARD  |  MONDAY, JULY 27, 2015
    [Analytics] Marketing Automation: The Foundation of Your Marketing Tech Stack
    Website analytics that reveal what people are interested in, and how they engage with your site. Campaign analytics that show which campaigns really work and which channels deliver. With seemingly never-ending options of new technology to choose from, digital marketing is an ever-changing landscape of options. Could I use that?
  • WINDMILL NETWORKING  |  MONDAY, JULY 27, 2015
    [Analytics] Use Google Analytics to Discover the Quality of Your Social Media Traffic
    Google Analytics is a valuable tool for website owners that can give you so much useful insight into your visitors and how they are using your site. However many feel overwhelmed with all the data available in their analytics. This information allows us to be constantly improving our marketing strategies and making them better.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 27, 2015
    [Analytics] Why Big Data will go away soon
    You need to get comfortable with analytics and statistics … at least for the next five years.” That’s why I have long advocated the need for some background in statistics and analytics in a marketing education. You need to get comfortable with analytics and statistics … at least for the next five years.”.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Analytics] The Step-by-Step Guide to SlideShare Marketing [Free Ebook]
    But then there's the science side: Using SlideShare’s lead capture and analytics tools to enhance and analyze your presentations, so that you’re always learning and improving. Not convinced that SlideShare is worth your time? Here's the scoop: SlideShare in one of the top 100 most-visited sites in the world. Leave a comment below!
  • HUBSPOT  |  SATURDAY, JULY 25, 2015
    [Analytics] 82% of Managers Aren't Cut Out For the Job: Do You Have What It Takes?
    Ironically, [Gallup's chief scientist Jim] Harter is convinced that the most highly talented manager prospects are hiding in plain sight within organizations, and the use of some predictive analytics tool can help them make more informed hiring decisions," Mark C. This post originally appeared on HubSpot's Sales blog. It's probably not you.
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Analytics] Healthcare Digital Marketing Industry Update – July
    You can access audience insights in Twitter analytics. Once a month, Fathom Health provides our clients with the latest digital marketing industry news. Topic categories range from social media and content marketing, SEO and digital strategy, to broader healthcare industry news. Keep reading. That makes you the “host.” Why should you care?
  • CRIMSON MARKETING  |  THURSDAY, JULY 23, 2015
    [Analytics] Why Marketing Should Have a Quota
    social media campaign can measure marketing analytics such as follower growth, retweets, or other actions that help move buyers into the sales funnel. Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. Leads vs. Opportunities.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Analytics] Improving ROI with Marketing Optimization
    talk about optimization, we’re talking about an analytical and mathematical function – a. Operations Information Inbound & Events Touch Points Analytics Campaigns Digital, Offline and Emergent. with less Strategy & Planning Setting the right focus Information & Analytics 360 view with deep. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Analytics] Start engaging from the first click in the Customer Journey
    constant dialog with our customer base to deepen relationships and loyalty.” VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Analytics] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Analytics can probe right down to the. analytics to help prioritize leads who are spending more time with your content. • For sales enablement: Detailed presentations on your technology and product features can help a. And advanced analytics. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Analytics] Closing the Loop on Social Leads
    Make sure your marketing analytics tool includes information about new leads generated from social. note on analytics: Using social analytics tools is particularly important for gathering lead generation. Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social. business.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Analytics] Digital Metrics Playbook: Measuring your Online Branding Strategies
    This book will change the mental model you bring to the analytics game, teach you to do more with data and help you create a data-driven organization
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Analytics] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Analytics] The Definitive Guide to Marketing Metrics and Marketing Analytics
    Shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Analytics] The Quick Guide to Conversation Analytics
    Conversation Analytics tells you what happens ON the phone call Traditional call tracking tells you what happens before the phone rings.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Analytics] 10 Google Analytics Tools Your Business Should Be Using
    Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Analytics] A Guide to Pinterest's New Business Accounts
    Recently, Pinterest released free analytics for business accounts. Why is this important
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Analytics] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Analytics] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Analytics] 7 Lessons To Help You Produce Content That Converts
    With an ample number of social media listening/analytics/monitoring tools, it is important to identify the right tools for your context, define a frequency for reporting, and then start. Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. Five leads.
  • INTEGRATED B2B  |  THURSDAY, JULY 23, 2015
    [Analytics] How to lose a B2B sale in 4 ways… and how not to!
    As analytics tools become increasingly advanced, it’s likely you may even be able to measure whether your professional help delivered a real return on investment. I’m willing to bet it’ll be worth it…. Like all relationships between people, B2B relationships require trust and credibility to work. Take your website, for example. Lost sales.
  • MARKETING ACTION  |  THURSDAY, JULY 23, 2015
    [Analytics] Fun with Mnemonics: Set SMART Marketing Goals
    High performance marketers typically live and breathe by powerful analytics tools and technologies that quantify conversions. Measuring your success isn’t hard; just make use of the potent analytic tools available today. Historical marketing analytics and data can help define what’s possible and practical. Ready, Set, GOAL!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 22, 2015
    [Analytics] Interview with Gregg Thaler from RingLead
    Data Data Analytics Data Mining B2B Marketing Data Optimization Data QualityHere is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. hope you enjoy! Many times it’s your customers or existing prospects.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Analytics] Oracle Selected as Strong Leader Among Digital Marketing Platforms
    This report evaluates what Ovum considers to be the leading digital marketing platforms serving the global enterprise marketplace and is based on reviews of more than 200 features functions across six key platform attribute areas, including: cross-channel communications, analytics and personalization, and data management. ” (Page 8).
  • VIDYARD  |  WEDNESDAY, JULY 22, 2015
    [Analytics] 5 Things you Need to Consider when Building a Marketing Tech Stack
    well-built marketing tech stack can save the company money and time, and gain the company more efficiencies, more leads, faster conversion rates, better analytical insights … and more. From social management to email automation and through-the-funnel analytics, many organizations have a plethora of tools making up their marketing tech stack.
  • VIDYARD  |  WEDNESDAY, JULY 22, 2015
    [Analytics] Vidyard Announces 2015 Video Marketing Awards to Honor Innovative Use of Video Content
    Kitchener, Ontario – July 22, 2015 –  Vidyard, the video marketing and analytics leader, today announced the 2015 Video Marketing Awards (VMAs) to recognize organizations and individual marketers using video content and video analytics to drive revenue and boost marketing results. 6-7 in San Francisco. Entries are due by Aug.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Analytics] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    While Moz finished running the previous test, we decided to dive into our analytics to find that question's answer. Blogging Analytics Daily WeeklyThe marketing industry has always been obsessed with the quality vs. quantity debate. Should you create more content of a lower quality or less content of a higher quality? Our Metrics.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Analytics] Want More Traffic to Your Website? Try These 5 Tools & Tips
    Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends. As mentioned above, we didn't have access to websites analytics. There are many things you can do in eight minutes or less. You can tidy up your to-do list. You can chip away at your mountain of emails.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Analytics] Phones Aren't Just for Texting: How Calls Fit Into the Customer Journey [Infographic]
    With call intelligence solutions, like Invoca’s integration with the HubSpot software, you can easily keep track of all these metrics right alongside your digital analytics. I've got a pretty big thing for phone calls. (I bet your sales reps do too.). Often times, it takes a lot of interest to get someone on the phone. Average call duration.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Analytics] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    Google Analytics. Confirm that you have administrator access to the site in Google Analytics. If you’re in the marketing industry, you probably already make a point of measuring everything, but a historical record of your analytics data becomes even more important during a rebrand. Considering a rebrand? Advance planning is key.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Analytics] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    Google Analytics goal and event tracking are a start but more B2B marketers are adopting marketing automation solutions that tie to their CRM as well. Basically, every content marketing asset can serve as an opportunity to be found in search results. Why build individual landing pages? Landing page elements in summary: The Offer. The Offer.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 21, 2015
    [Analytics] Add Some Zen to Your Marketing with Optimonk
    Users can conduct A/B tests, using real-time analytics, to compare different content, templates, etc. Successful small business owners often use a variety of tools and platforms to reach their customers. We’re happy to announce our newest addition to the Integrations Marketplace : Optimonk! All rights reserved.
  • ANNUITAS  |  TUESDAY, JULY 21, 2015
    [Analytics] The Only Analytics That Matter Are Your Own
    While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer? Blog Analytics data email marketing marketing automation
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Analytics] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Conducting analytical projects to improve blog strategies/tactics. An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. Proficient in web analytics and keyword tools. Analytics. I've written my share of blog posts about content marketing. mean, where do I start? Not bad.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Analytics] Today’s Biggest Content Marketing Challenge (And How to Overcome It)
    Use web analytics to understand how your audience interacts with your website and where improvements can be made. Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. For B2C, it was second. Think about it.
  • MODERN B2B MARKETING  |  MONDAY, JULY 20, 2015
    [Analytics] Ring, Ring! 10 Powerful Insights Marketers Can Only Get from Phone Calls
    Author: Amber Tiffany Marketers are trained masters in the art of digital analytics. We can follow the digital customer journey in our sleep. Email open rates, content downloads, social shares—easy! What could we possibly be missing? It turns out phone calls hold a ton of valuable (even essential) marketing insights. Multi-touch Attribution.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Analytics] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    Analytics Professional Development DailyThe sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. What's missing? What do you need to do to actually show your boss you've earned it? Let's look at which metrics can help you show your work in certain areas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 20, 2015
    [Analytics] 5 Reasons companies are bringing their marketing in house
    As analytics improve and Big Data gives way to the real insights in Little Data , we are able to drive our efforts down to individuals. As analytics improve and Big Data gives way to the real insights in Little Data, we are able to drive our efforts down to individuals. The shift in North America is a little higher — 28 percent.
  • WEBBIQUITY  |  SUNDAY, JULY 19, 2015
    [Analytics] The Business Revolution in Sales Acceleration
    Analytics of each lead can come from company software, social media platforms, etc. Guest post by Sean Gordon. How much money does your business spend on new business outreach? In 2014, the average budget allocated to outreach ranged from nine and 12 percent of sales revenues and up to 50 percent for a new product launch.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 17, 2015
    [Analytics] Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?
    At an operational level, the individual-level systems use automated analytics to rank all possible content choices for each individual using that individual’s data. Segment-based systems either use rules to select content for each segment or use automated analytics to rank content choices for the segment as a whole.
  • VIDYARD  |  FRIDAY, JULY 17, 2015
    [Analytics] Use Video Marketing Analytics to Learn about Your Videos and Viewers
    Video marketing shouldn’t be a mystery; in fact, if you’re using the right analytics, video is like an open book…or, um, video. So what analytics should you look for from your video marketing technology? Find out how video marketing analytics can impact your business results! Are you guilty of the fly-by-posting, A.K.A.
  • VIDYARD  |  FRIDAY, JULY 17, 2015
    [Analytics] Demand Spring Partners with Vidyard to Offer B2B Video Marketing Consulting Service
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Online video is one of the fastest growing and most effective areas of B2B marketing.
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Analytics] Benefits of HubSpot's Social Media Tool
    Once Hubspot's Social tool has gained enough analytics, it will recommend times that are best for posting to your channels to increase the effectiveness of each post. Finally, the ability to tie a Tweet or post to a campaign allows you to get analytics on how your social media efforts are impacting a particular campaign. Wrong!
  • KEO MARKETING  |  THURSDAY, JULY 16, 2015
    [Analytics] Why You Must Know Your Social Media Followers
    Analytics can provide a wealth of information about your audience. Social media can be a vital part of an effective B2B marketing strategy. This venue offers a number of valuable potential benefits, including lead generation, brand awareness and audience engagement. It isn’t enough to just post a bunch of random thoughts and updates.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 16, 2015
    [Analytics] How to Develop an Authoritative Voice in Any Content Niche
    Once upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) and analytical essays on Shakespeare and Chaucer and Dickens and Austen. Do yourself a favor and dig into Google Analytics to see how your content is performing on a regular basis. La de da! Content Interviews. Distinctive Tone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2015
    [Analytics] Polish up your best content to drive content marketing value
    Dig into Google Analytics and see what has been working for you. By Luke O’Kelly {grow} Community Member. First I have to tell you that I am upset with myself. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Anyway, enough lamenting. Your blog’s secret weapon? .
  • HINGE MARKETING  |  THURSDAY, JULY 16, 2015
    [Analytics] Top 10 Strategies for Marketing Technology Services
    This is where analytics come into play. So many leads, so little time. Your marketing strategy is generating so many qualified prospects and you can’t keep pace. Not you? Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? Stick.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 15, 2015
    [Analytics] The 4 Unique Challenges of Mobile Marketing and Mobile Advertising (and how to overcome them)
    Confusing new ecosystem of mobile-only players, including mobile ad networks, mobile data exchanges, and mobile analytics. These come courtesy of the CMO Council : 65% of US smartphone users check their phones within 15 minutes of rising. 64% check their phones within 15 minutes of going to bed. You Shall Overcome. That's Step 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 15, 2015
    [Analytics] Marketers are Feeling the Social Relationship
    Despite the plethora of social media reporting and publishing vendors , a whopping 80% of the marketers surveyed said that they are garnering analytics directly from the social media channels they are using. Find out how marketers are working with social media in our latest infographic. “Marketers are Feeling the Social Relationship.”
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 15, 2015
    [Analytics] Here are Some Blogs Professional Tradesmen Read
    Construction Market Data : CMD’s portfolio of products and services includes national, regional and local construction data, building product information, construction cost data, market analytics and advertising channels to construction industry professionals in the U.S. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. CR4 Forum.
  • HUBSPOT  |  WEDNESDAY, JULY 15, 2015
    [Analytics] How to Use Excel to Run a Blog Content Analysis
    Blogging Analytics Daily WeeklyHave you ever poured your heart and soul into a blog post only to see it completely tank? It doesn't generate leads and barely sees any views, while that silly GIFs article that took you half the time and energy goes viral. Doesn't that drive you crazy? and which topics simply aren't worth the energy. It's easy.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Analytics] 10 Customer Experiences You Need To Deliver Today
    data and analytics strategy gives brands a single-view into individual customers – enabling a positive customized experience. 5. This activity means you need to build a trusting relationship with a great brand experience – using social, mobile, analytics and cloud technology – making it easy for others to communicate their trust.
  • VIEWPOINT  |  TUESDAY, JULY 14, 2015
    [Analytics] PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]
    Predictive Analytics, At Last. Chad Burmeister always has an interesting perspective: 2015 is the year of predictive analytics, finally. With marketing automation and data analytics, you start gathering the data needed to determine what went right or wrong. Why did we ask? Because we care about quality leads. It’s what we do.
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 14, 2015
    [Analytics] 9 Free B2B Marketing Reports You Need To Read Right Now
    Here is a list of reports that every b2b marketer should read right now: B2B Analytics B2B Inbound Marketing Marketing Automation B2B Social Media Marketing B2B Content MarketingAnd for good reason: big data has transformed the marketing industry. You know I love metaphors, so here's a few to get your gears grinding. the ping to your pong.
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 14, 2015
    [Analytics] 13 B2B Marketing Reports You Need To Read Right Now
    Here is a list of reports that every b2b marketer should read right now: B2B Analytics B2B Marketing B2B Inbound Marketing Marketing Automation B2B Social Media Marketing B2B Content MarketingAnd for good reason: big data has transformed the marketing industry. You know I love metaphors, so here's a few to get your gears grinding.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 14, 2015
    [Analytics] The future of content marketing strategy
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. The myth of audience overlap.
  • MARKETING ACTION  |  TUESDAY, JULY 14, 2015
    [Analytics] Good Forms, Great Leads: How to Use Web Forms Strategically
    Before they decide they trust you and need what you sell enough to let you know who they are, your audience is made up of anonymous numbers in an analytics report. In order to build a relationship with your audience, you need content – lots of it – and you need to make it available across various media and multiple channels. Known Visitors.
  • BIZNOLOGY  |  MONDAY, JULY 13, 2015
    [Analytics] Website search and filtering for content marketing
    Without that knowledge, you can tag content appropriately, and your search function won’t provide consistent results. (As a side note, Google Analytics includes the ability to track search queries on your site. Beyond the technology, there are considerations about how search functionality serves your marketing goals. Terminology.
  • I-SCOOP  |  MONDAY, JULY 13, 2015
    [Analytics] Using Net Score in practice: how CX drives marketing
    Analytics Customer experience Integrated marketing CSI Customer Satisfaction Index Fusion Marketing Experience Kinepolis Net Promoter Score Stefaan ClaesKinepolis is a Belgium-based yet internationally active player in the cinema industry. events) […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 13, 2015
    [Analytics] Becoming known and the six common barriers to self-promotion
    Overdone analytical skills is indecisive. Overdone analytical skills is indecisive. I was recently cleaning out some computer files when I came across one of those assessment programs you take to determine your ideal career (mine was 1. writer/literary; 2. scientist; 3. clergy!). ” Hmmm. That is probably still true. scientist; 3.
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Analytics] How to Create Facebook Video Ads
    For example, if someone visits your site after watching an ad, leaves, and then comes back, that information would be shown in the conversions column of your Facebook ad analytics. During the last year, Facebook has emerged as a real contender for the online video platform throne. Set Your Objectives. So choose your KPIs and plan accordingly.
  • BIZNOLOGY  |  FRIDAY, JULY 10, 2015
    [Analytics] Tools that help monitor and measure social traffic
    If you only use Facebook for your primary social channel, combining Facebook Insights with Google Analytics is a great free way to see how this social channel is working for your company. TweetReach : TweetReach is specifically designed to report analytics for Twitter. Channel Specific Monitoring and Traffic Tools. Like this post?
  • MARKETING ACTION  |  FRIDAY, JULY 10, 2015
    [Analytics] Speed Matters: 5 Tips to Make Your Website Load Faster
    Page Speed Tool #3: Google Analytics. It’s Google Analytics. Analytics actually has three different reports related to speed. Forms & Landing Pages Mobile Marketing Reports & Analytics faster load time speed websiteDoes website speed sound like a boring topic? Something you’ll get to “someday,” if ever? Quickly.
  • CRIMSON MARKETING  |  THURSDAY, JULY 9, 2015
    [Analytics] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk. The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. percent. billion.
  • VIEWPOINT  |  THURSDAY, JULY 9, 2015
    [Analytics] PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]
    Chad Burmeister is excited about predictive analytics, despite what he sees as their shortcomings. We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Why did we ask? Here's the problem.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 9, 2015
    [Analytics] The Mobile Data Management Platform (eBook)
    Enter the mobile data management platform, or mobileDMP, a centralized platform that ingests, organizes, and segments an advertiser’s first- and third-party mobile and desktop audience data assets in one place for audience creation, analytics, and execution. And a lot more. Source: Big data for development: Facts and figures.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Analytics] Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics
    Data Analytics. The post Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics appeared first on. Big Data. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment. Yet, the impressive volume and velocity of data marketers have access to is only as useful as what you do with it.
  • CMO ESSENTIALS  |  WEDNESDAY, JULY 8, 2015
    [Analytics] The Great White Shark as CMO: Marketing Leadership with Teeth
    Great Whites are Analytical: Given their heightened senses, sharks are bombarded by a wealth of data and stimuli every day, and great whites, in particular, are especially good at using this data to their advantage. Most leaders earn their ranks by being feared, respected, or loved. Great white sharks have a knack for inspiring all three.
  • VIDYARD  |  TUESDAY, JULY 7, 2015
    [Analytics] 6 Lessons Video Marketing Can Take From Regular Ol’ Content
    To identify these soft spots, dive into Google Analytics and analyze your User Flow and Bounced Sessions. Memorialize your video content instead of pushing them out on streams, and integrate video analytics with your CRM to maximize your learnings and returns. 6. Remember when infographics were the new and hyped thing? The result?
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Analytics] 7 Reasons Why Your Website Isn’t Performing
    How to Diagnose: Utilize your website traffic tracking app (Google Analytics, HubSpot, etc.) to review the bounce rates attached to your site while also checking your website analytics to see if particular sources of visitors are generating fewer conversions compared to others. This article is for the latter. The Bottom Line.
  • CMO ESSENTIALS  |  MONDAY, JULY 6, 2015
    [Analytics] Widen Top of Funnel Marketing and Generate More MQLs
    Another means to identify named accounts is with predictive analytics.  In this case, multiple internal and external data points are analyzed and accounts are scored and ranked/ordered. As marketers, we are in constant pursuit of an increase in the number of marketing qualified leads (MQLs). Expand Your Audience Definition. Summary.
  • MODERN B2B MARKETING  |  MONDAY, JULY 6, 2015
    [Analytics] [Ebook] How to Sell Marketing Automation to Your C-Suite
    He is driven by analytics and ROI. Author: Dayna Rothman You want to implement marketing automation, but whose support within your organization do you need to get this done? And what are the questions that each of these stakeholders might ask? To accomplish this, outline each executive’s individual persona and corporate perspective. The CEO.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Analytics] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    I've made my fair share of analytics mistakes in the past. For example, Google Analytics will report on the time someone spends on your website. If these tasks aren't done ahead of time, you could lose some of your analytics forever. What else do you need to remember to avoid an analytics mistake? Analytics Daily
  • BIZNOLOGY  |  FRIDAY, JULY 3, 2015
    [Analytics] Unleashing the predictive power of data
    This has created a focus on the predictive power of data and predictive analytics. Predictive analytics do not actually provide exact views of what will happen, but they do provide probabilities. One company that has been very successful using predictive analytics to run their core business is UPS. Like this post?
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Analytics] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    Here's a step-by-step explanation of how we approached this: We used Google Analytics to find the number of "new users" to hubspot.com. Is your website ready to attract and convert mobile website visitors into leads? All this talk of mobile got me thinking about how website visitors were accessing our offers. The Methodology. The Experiment.
  • ANNUITAS  |  THURSDAY, JULY 2, 2015
    [Analytics] The Problem With The Story You Are Telling
    With everyone (and their sister) using Google Analytics, and engagement metrics from all those sites helping Google understand and identify the content that people are actually reading, it makes sense that this type of information will help the search engine make recommendations based on what people actually like. Trying to game the system?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Analytics] How to Create Irresistibly Shareable Content
    You can start by digging into Google Analytics and social media data to find what times your audience is online. Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Enjoy! Chose the Right Topic.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Analytics] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    Probably the most crucial feature of the automated tool is its ability to rapidly perform data analytics, which enables you to measure and assess your company’s return-on-investment. Author: Sesame Mish What is marketing automation ? This, my friends, is the million dollar question—and the one I’m here to answer. Sound too good to be true?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 2, 2015
    [Analytics] Quick Guide to Email Newsletter Distribution
    Provides instantaneous analytics. Any email marketing software will give you instantaneous analytics necessary to measure the success of your strategy. An email newsletter is a tremendously valuable distribution outlet many brands overlook. WHY AN EMAIL NEWSLETTER? 1. Cost-effective. Re-purposes evergreen content. Define your audience.
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Analytics] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Review your keyword rankings for improvement and Google Analytics for traffic improvements. Examine your analytics for internal links. But once you ask those questions, then what? The result? Then … hurry up and wait.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Analytics] A Mindset Shift for AEC Professionals
    Use simple (yet powerful) tools like Google Analytics to monitor website traffic and referral sources. A/B test—changing the colors on call-to-action buttons across a specific period of time, for example—and refine your online marketing approach based on the results. Online marketing works. Your Website. AEC firms are lucky.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Analytics] 100 Things You Are Doing Wrong on Social Media
    You are not looking at your Twitter analytics. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Analytics] Does Your Ecommerce Attribution Model Tell the Truth?
    There are quite a few attribution models available, with perhaps the most widely used being Google Analytics. It’s true that Google Analytics will help you identify the click that led buyers directly to your page, and that’s pretty helpful, in the end. The Google Analytics Story. The HubSpot Analytics Story. But wait!”
  • CRIMSON MARKETING  |  TUESDAY, JUNE 30, 2015
    [Analytics] Infographic: The Science of Creating Buyer Personas
    Customer data should be gathered from your own business intelligence as well as web analytics. Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers. . This data will give you the framework for your buyer’s pain and needs.
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Analytics] Marketing Toolkit Essentials: CRM and Email Marketing Software
    When you have a strong understanding of your data and analytics, you can craft a more effective marketing strategy and give better directions to your team. Analytics. Next, make sure your chosen email software has an analytical element that allows you to see what’s working and what isn’t. Capabilities. Features.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 30, 2015
    [Analytics] Why Americans are secretly furious with marketers
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Getting furious with marketers.
  • VIDYARD  |  MONDAY, JUNE 29, 2015
    [Analytics] [Case Study] Video and Marketing Automation Help You Better Engage, Score, and Convert Customers
    So why are less than 10% using video analytics to qualify leads and track the true performance of video assets? Are you sitting down? I’ve got something very important to tell you. Marketing automation is key to successful marketing teams. And, since you’re a savvy modern marketer, I’m sure you’re using video in your marketing strategy.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Analytics] How to Answer 11 Common Marketing Questions Using Analytics
    To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. How to Get the Answers to These 11 Common Marketing Questions Using Analytics. 1) How many contacts were created from a specific campaign?
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Analytics] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    Analytics. How-to articles and those about Google analytics and data lead the top-shared articles in the category. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. It is the filter people use to determine if your post is worth their limited time. Baking. Beauty. Business.
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