• HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Analytics] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    Google Analytics. Who that has a site has Google Analytics installed on that site? So three maybe a couple others aren’t sure but of those three that have Analytics on your site can you read the data? Google Analytics is one of the biggest tools that you can have on your site. Video Transcript. So you cannot. Maybe?
  • INFER  |  FRIDAY, SEPTEMBER 23, 2016
    [Analytics] #GoPredictive with Infer at Dreamforce 2016
    Get lunch and take in a case study featuring Host Analytics on 10/5. Veteran Infer customer, Host Analytics, will be sharing how the company uses Infer and LeanData to infuse intelligence into their sales & marketing stack, which has resulted in better alignment, increased productivity, and a big boost in revenue.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 23, 2016
    [Analytics] How to Run Marketing Better with Effective Budgeting and Planning
    Amanda Lomas, Director of Marketing Analytics at Change Healthcare and Eloqua customer, previously spent 5 days per month mapping her expenditure to her investments in a bid to determine her ROI. And if you’re really honest, you want to impress leadership and climb a few rungs up the corporate ladder. Am I right? Perhaps.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Analytics] Voice Search Strategy: What Marketers Need to Know Now
    While voice queries are definitely becoming more popular -- Google is reporting that 20% of searches performed through its mobile app are vocal -- voice-specific metrics and analytics aren’t currently provided by most platforms. When you wear white, do you inevitably spill something all over yourself? I do. That's great. Just saying.).
  • KAPOST  |  FRIDAY, SEPTEMBER 23, 2016
    [Analytics] This Content Marketing Stuff is Getting Complicated
    It’s to help you manage and improve the processes for aligning around what content you’re going to create, executing your content and learning from the analytics. Content marketing in a nutshell: Identify the challenges your prospects and customers face. Publish high-value educational content to overcome the challenges. Sales go up. Uh, wait.
  • ACT-ON  |  FRIDAY, SEPTEMBER 23, 2016
    [Analytics] 7 Things You Need to Know About Optimizing for Mobile in 2016
    Recommendation: If you must prioritize, take into consideration data from Google Analytics that will help tell you the most common browsers and mobile devices used to access your site. Here and abroad more users access the internet from mobile devices than ever before. This image is part of a 2015 Internet Trends report available from KPCB.
  • BULLDOG SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics] What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer
    Advertising & Media , Marketing Agency , Marketing Planning , Marketing Technology , Organization Design , Reporting and Analytics , Sales and Marketing OperationsLast Wednesday, a group of Bulldogs hunkered down in a conference room to partake in four hours of streaming content from Marketo's 2016 edition of Marketing Nation Online.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics] How Analytics Is Helping Banks Cater To Millenials
    The post How Analytics Is Helping Banks Cater To Millenials appeared first on Opentopic. – Rocky Scopelliti is Telstra’s global thought leader and industry expert. His pioneering work and membership on the innovation council of a major bank has delivered five industry first innovations. Marketing - Financial Services
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Analytics] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    approval workflows, email automation, analytics. for more sophisticated engagement analytics like. marketers think about analytics in relation to ROI. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. But brands.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Analytics] Study: How Much of Your Content Marketing Is Effective?
    include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Analytics] Content Methodology: A Best Practices Report
    Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. Content. Definition II.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Analytics] Marketing Optimization Toolkit: The Science behind Marketing Analytics
    Marketers are well-versed in the art and science of optimization
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Google Analytics. Google Analytics provides a wealth of data at your fingertips. The hardest part may be focusing on what exactly you need and figuring out how to measure effectiveness for particular tactics.) If you do nothing else, install Google Analytics on your website. On-Site Tools. Moz’s Open Site Explorer. Hotjar.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics] How To Increase Referral Traffic And Get More Leads
    When someone clicks a link on a website or social network and is then taken to another site, tracking software, such as Google Analytics or HubSpot , counts that visitor as referral traffic. Most marketers have one goal in common: increasing the amount of traffic to their website. What Is Referral Traffic? Why Is Referral Traffic Important?
  • READYPULSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics] Influencer Marketing: Get Up to Speed or Get Left Behind
    While the return on investment hasn’t always been easy to prove, there are plenty of tools and analytics that’ll help you show the value of this marketing strategy to your team. An authentic endorsement from a loyal fan is what all brands strive for because it’s a strong indicator for reaching business goals. Influencer Marketing Matters.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics] Keys to Containing Your Marketing Costs
    Metrics and analytics. A lot of thought should go into the process of budgeting for marketing costs. Choosing which marketing programs and tactics get the majority of the dollars is not an easy decision to make especially when considering the fact that all types of marketing tactics are changing, some faster than others. Demand Generation.
  • IKO-SYSTEMS  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics] Check us out in Gartner’s 2016 Market Guide
    In this light, we’re thrilled that this year, we’re included in Gartner’s Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing. Non classé @en b2b Predictive Analytics report sales studyWhen shopping around for a sales or marketing solution, it’s important to have reliable information.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics] 8 Keyword Research Tools for Search Engine Marketing in China
    Baidu Analytics for Organic Keywords Data. Don’t worry if you don’t have a Baidu PPC account; you can still get a search term report through Baidu Analytics. By inserting the tracking code in your website, Baidu Analytics tracks the data on how people land on your website and what terms they used to search for your site.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics] 4 Steps to Get Started with Marketing Automation
    Analytics tools? Measure it : Your platform should sync with Google Analytics, Adwords, and your other measurement tools. Getting new software up and running can be intimidating. All of that upfront work is daunting, and it can be hard to know whether you’re doing it right. And, frankly, it can burn up a lot of your precious time.
  • LATTICE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Analytics] Making the Case for Predictive Marketing and Sales
    Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. Poor conversion: This is yet another huge pain point that predictive analytics alleviates.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Analytics] 4 Skills for Marketing Professionals Every Firm Needs to Grow
    Skill 2: Marketing Analytics. In professional services, business growth is closely correlated to the composition of marketing skills within a firm. Results from the Hinge Research Institute’s 2016 High Growth Survey point to identifiable differences in the way high-growth firms market their services. You should consider doing the same.  .
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Analytics] How Top Sales Reps Leverage Video to Crush Their Monthly Numbers
    High percentage prospects that come with analytics to help the sales rep know when and what to focus on as they make the follow up call/approach. Video gives you face time, and gives you the analytics to know when to best follow up and what to follow up with. Competition Requires Intelligence. Not anymore! Blog Field Sales Sales
  • INFER  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Analytics] In Depth: New Salesforce Reporting Package
    Account-Based Marketing CRM News & Announcements Platform Updates Analytics BI Dashboards Insights Reporting SalesforceWe’re excited to announce the newest version of our Salesforce Reporting Package. Adding pipeline through your ABM campaigns. Refocusing your reps’ efforts on your best prospects. What’s New? How do I use it?
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Analytics] The Future of Digital Marketing Strategy, According to Chatbots
    But what happens when feedback doesn’t come in the form of heat maps on a site or metrics in an analytics page? Radio stars plugged products during their programs, newspapers began to run increasingly diverse advertisements, and the first television ads were barely a decade old. Efficient Inhumanity. Teaching the Machine to Speak.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Analytics] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    During the discussion, Kawasaki admits that he prefers Instagram to Snapchat due to its superior content discoverability features and analytics options. The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. Know the feeling? The solution? Podcasts.
  • KAPOST  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Analytics] Ask the Experts: Implementing Change to Foster a Culture of Content and Collabortion
    In web analytics, we look at a metric like “time on site” and believe that a higher value is better. “I love undergoing large-scale organizational changes,” said no one ever. Because organizational change, at both mid-size and enterprise companies, is often complicated and painful. We’re literally inventing the model as we go.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Analytics] Mi6 Agency’s Top Charts for September 2016
    Today’s digital marketing executive has the real power to affect organizational change through omni-channel strategy development and big data analytics. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Week of September 5th.
  • OPENTOPIC  |  TUESDAY, SEPTEMBER 20, 2016
    [Analytics] Welcome to the World of Intelligent Marketing and Analytics with Salesforce Einstein
    The post Welcome to the World of Intelligent Marketing and Analytics with Salesforce Einstein appeared first on Opentopic. – We’re experiencing artificial intelligence every day of our lives, even if we don’t know it or just take it for granted. Marketing - Financial Services
  • RADIUS  |  TUESDAY, SEPTEMBER 20, 2016
    [Analytics] How To Improve Campaign ROI With Predictive Lead Scoring
    Despite the proliferation of online ad platforms and marketing measurement software with sophisticated campaign tracking and analytical horsepower, it remains incredibly difficult to assess the quality rather than the quantity of leads that each acquisition channel generates. Here’s an in-depth breakdown of the scenario: Campaign Round 1.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 20, 2016
    [Analytics] How To Be a B2B Marketer At Dreamforce 2016
    Here are some sessions you can attend as a B2B marketer during day one (Tuesday) of Dreamforce: 8:00 am -- Creating a B2B Marketing and Sales Dream Team. 8:30 am -- Debunking the Myths of Account-Based Marketing. 9:00 am -- Got Analytics? As a B2B marketer at Dreamforce, here’s where you could go and what you should do.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Analytics] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    For both these purposes, Anthem partnered with Skyword to find subject matter experts, manage the creation process, amplify their content, and adjust their strategy based on a variety of content analytics. After all, it’s the law. But six years ago, the dynamic between employers and insurance providers was anything but simple.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Analytics] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools. This may include various analytics, monitoring, and keyword rank tracking tools.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, SEPTEMBER 19, 2016
    [Analytics] History of Marketing Technology and What's Special about Journey Orchestration
    Each of those transitions involved a technology change: from lists to databases, from static messages to dynamic content, from segment-level descriptive analytics to individual-level predictions, from batch updates to real time processes, and from relational databases to “big data” stores. It’s not surprising the transition took so long.
  • TONY ZAMBITO  |  MONDAY, SEPTEMBER 19, 2016
    [Analytics] Why Context Is More Important Than Content In Marketing
    The marketing campaign mentality has also contributed to a paralyzing fixation on analytics.  Workspace by Universal Icons. The transformation to a digital economy has shifted behaviors considerably in the past decade.  As a for instance, people today have no more than a 7 to 10-second span of attention when online.  Context Connects.
  • BIZIBLE  |  MONDAY, SEPTEMBER 19, 2016
    [Analytics] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    If you’re relying on the channels’ native analytics for attribution and ROI calculation, your reporting will look like this: LinkedIn will say that it generated one conversion, which you will link to $20,000 in revenue. With the right tools, the general concept of calculating the ROI of paid media is pretty simple. In theory, it’s easy.
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Analytics] MarTech Europe preview: here’s what to expect in 6 weeks
    As a follow up to my discussion with the speakers from the marketing clouds, I will then moderate a discussion with marketing tech disruptors — including Google Analytics 360 Suite and Mautic, an open source marketing automation platform. “Test and learn” culture, enabled by good process and good analytics tools.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 19, 2016
    [Analytics] What, How, and When to Measure Your LinkedIn Marketing
    Fortunately, as LinkedIn has matured, so have its marketing technology and analytics tools. LinkedIn’s built-in analytics offer a range of insights on your company’s page and the content you share. LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. Are Your Posts Working?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Analytics] How to create a winning strategy with crappy content
    Artificial Intelligence B2B and social media Big Data and Analytics Content distribution Content Marketing Content Shock economics of social media futurist innovation Marketing Strategy Podcasts Technology The Marketing Companion automated writing economics of content marketing marketing companion podcastsIn fact, it is already happening.
  • PUREB2B  |  SUNDAY, SEPTEMBER 18, 2016
    [Analytics] Lead Generation Metrics You Should Be Aware Of
    You’ll be using this data to populate your systems and other analytics software used for measuring performance. An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. If so, when?
  • RADIUS  |  FRIDAY, SEPTEMBER 16, 2016
    [Analytics] Look-Alike Targeting Can Be Deceiving
    With the dawn of predictive analytics, there is a better way. Customer segmentation is the bread-and-butter of B2B marketing. Yet marketers are often at a serious disadvantage when performing segmentation because they rely on inaccurate or incomplete data. What’s Lacking with Lookalikes. Picking the Best Audience with Predictive Segmentation.
  • VIDYARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Analytics] Video Marketing How-To: A Year of Videos
    As we can see from Google Analytics, Filming Outside the Studio yet again topped the list, and had a really high average time-on-site as well. Hello and welcome to a special episode of Video Marketing How-To! First off is the big question – is anyone actually watching all these videos? Thankfully, the answer is yes! See you then!
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 15, 2016
    [Analytics] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    You combed through Google Analytics and analyzed existing rankings, you identified top keyword opportunities in Search Console, etc. When it comes to capturing your blog audience’s attention, the statistics are pretty abysmal. seconds skimming articles before they ever settle on one to read! But where do you even begin? however.
  • RADIUS  |  THURSDAY, SEPTEMBER 15, 2016
    [Analytics] Pepsi vs Coke: Why Marketers Shouldn’t Be Fooled By the Technology ‘Taste Test’
    B2B Marketing Predictive Analytics assessing predictive coke pepsi pepsi vs coke predictive analytics vendor selectionWhen it comes to competition, no two brands have had a more fierce, long-standing head-to-head battle than Coke and Pepsi. In fact, historically they’ve had many famous clashes, but one in particular stands out.
  • VIDYARD  |  THURSDAY, SEPTEMBER 15, 2016
    [Analytics] The Perfect List of Marketing Technology for Small Businesses [Infographic]
    You’re busy doing this, that, and the other thing. And the truth is, you know there’s probably marketing technology out there that could make your job (and life!) way more efficient. But the process of finding the right marketing tech is not efficient. We know efficiency is key for your small business and we’ve got you covered. Go for it!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 15, 2016
    [Analytics] What To Do When You’ve Run Out Of Testing Ideas
    The Numbers Don’t Lie If you’re looking for some new low-hanging-fruit, one of the best ways to identify test areas is by sifting through site analytics. If you’re running a testing program to optimize your customers’ experience, you’re already doing things right. Use those to your advantage!
  • INTEGRATED B2B  |  THURSDAY, SEPTEMBER 15, 2016
    [Analytics] The Big Bang Theory of B2B marketing
    Data/analytics fundamentals. Standing in the center of the B2B marketing universe, you can be forgiven for having the distinct feeling that the job of the B2B marketer, already large and complex enough, is expanding at an alarming rate. B2B’s Big Bang. By 2016, B2B marketing has truly become rocket science. B2B marketing challenge.
  • ACT-ON  |  THURSDAY, SEPTEMBER 15, 2016
    [Analytics] Digital Marketing Agencies – How They’re Changing
    In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. In this Episode: How digital agencies have changed over last 5-10 years. How to keep your clients. How to build a great team.
  • OPENTOPIC  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Analytics] Why You’re Thinking About Digital Marketing Analytics All Wrong
    The trouble is, when most marketers hear ‘digital marketing analytics,’ they tend to think of the. The post Why You’re Thinking About Digital Marketing Analytics All Wrong appeared first on Opentopic. Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations.
  • KAPOST  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Analytics] Ask the Experts: Managing the Content Lifecycle
    In web analytics, we look at a metric like “time on site” and believe that a higher value is better. The content lifecycle. It’s the foundation to a successful content marketing operation. Align  is your planning stage, ensuring all stakeholders are aware and aligned on campaign and content progress. It’s incredibly bespoke.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Analytics] Six steps to increase your app conversion rate
    And while Google Analytics doesn’t take long to set up, it does take a few days to decide which data are useful and pertinent to your app. If you’re new to using Analytics, I’d recommend downloading Google’s Primer app to help you along the way. Google Analytics. App marketing is a difficult job.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Analytics] The Future of Chatbots in Marketing [YouTube Live Event]
    As Chief Analytics Officer and VP of Product, Colin employs data to drive better decision making across businesses of all sizes, including high-growth start-ups & large corporations. Prior to Slack, he helped build Twitter's analytics products & quick promote tool for small businesses. So, what does this mean for your job?
  • 3D2B  |  TUESDAY, SEPTEMBER 13, 2016
    [Analytics] B2B Lead Generation: Help Your Prospects Climb the Sales and Marketing Pyramid
    Measure and Optimize Analytics and marketing automation tools have revolutionized our ability to understand the sales and marketing process. We all love the sales funnel…at least in concept. Visually, it’s the perfect model: Our leads pour into the top of the funnel. And buyers flow out the bottom. Or do they? The Changing Buyer’s Journey.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [Analytics] The 3 ABM Essentials You Need to Start Off and Take Off
    An ABM solution should have these three essential capabilities to support your strategy and ensure continued, scalable success: account targeting, cross-channel engagement, and account analytics. Author: Mike Telem There’s no question that B2B marketers are quickly realizing the potential of account-based marketing (ABM).
  • INFER  |  TUESDAY, SEPTEMBER 13, 2016
    [Analytics] The Revenue Centric Funnel – Spend More Time on Revenue Generating Activity
    With predictive analytics, you can find that white space in your existing pipeline so that sales can spend more time on deals with a higher propensity to close, and marketing can fill the sales pipeline with more leads that look like your ideal customer. We hope you enjoy the webinar, which you can watch here.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Analytics] A Brief Timeline of the History of Blogging
    That same year, Claudio Pinhanez (who today is a Social Data Analytics Senior Manager at IBM) began to log short entries into what he called an "Open Diary.". Greetings, readers. Welcome to the HubSpot Marketing Blog. We’re very happy to have you here. You might not realize it, but getting here was no easy task. You might not be reading this.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 13, 2016
    [Analytics] How to Calculate the ROI of Social Media Marketing [Infographic]
    After you have all that data, you must then move to using analytics in order to track it. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? But it doesn’t have to be that way.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Analytics] Why You're Thinking About Digital Marketing Analytics All Wrong
    The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Looking at top-level web analytics metrics like traffic is only part of the puzzle. From Google?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Analytics] Why The Future of Your Agency Depends on Recruiting Analytics Talent
    As a marketer with an affinity for analytics, I have a different hope. hope my kid becomes an analytics superstar. Pursuing a career in analytics has never been more accessible. This allows agencies to build analytics departments with varying levels of technical expertise. The reality is that integration is simple.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 12, 2016
    [Analytics] B2B Content Marketing Needed to Support Account-Based Marketing
    Remember, if you are looking for prospects most likely to buy, a predictive analytics approach is often better than other anecdotal methods. 3. Marketing for B2B companies always seems to go through cycles where there is a trend that takes over everyone’s life for a while, until it is replaced by something else. Identify Named Accounts.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 12, 2016
    [Analytics] ?????????SEO Copywriting Buzz: Part 2
    Check Google Analytics and see how your current blog posts are positioning. Then, Blogging Search Engine Optimization 3Q Digital blogging BuzzSumo copywriting Google Google Analytics Leslie To SEO Steve Rayson” I hear you. I’ve felt the exact same way. A lot of writers (maybe even you) are squirming in frustration. 1,000?
  • KAPOST  |  MONDAY, SEPTEMBER 12, 2016
    [Analytics] Hidden Content Marketing Success Metrics for B2B
    Marketing AnalyticsWhat exactly does content marketing success look like for B2B? Many teams explore this question through metrics related to lead generation, newsletter sign-ups, and top-of-funnel pageviews. The fact is, content marketing success is different for every organization and every step of the conversion funnel. Coverage gaps. 
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Analytics] The Guide to a Successful Employee Advocacy Plan
    Using such a platform, it’s also possible to measure the analytics gathered from the social advocacy program in the ecosystem of the social media marketing as a whole. From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. But this race gets very tiring. What is Employee Advocacy?
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Analytics] A User Experience Design Process that will drive your Website’s Performance
    See Also: Top B2B Website Metrics to Monitor Using Google Analytics. In the initial phase of every website project, we ask clients about their goals for the site. Often, among other objectives, clients bring up the importance of a good user experience (UX). And they make a great point. No Patience. The Experience. link]. Any Industry
  • RADIUS  |  FRIDAY, SEPTEMBER 9, 2016
    [Analytics] 5 Ways Predictive Segmentation Will Help You Identify Your Best Prospects
    Featured B2B Marketing Predictive Analytics predictive marketing predictive segmentation segmentation segmentation and targetingThe days of one-size-fits-all campaigns and casting a wide net in the hopes of catching your best prospects are long gone. However, both identifying and effectively reaching the right audiences remains challenging.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 9, 2016
    [Analytics] Interesting Infographics: The Potential of Social Media for B2B
    Only 30% of projects by B2B marketing use marketing analytics. Social media is the digital marketing tool with the potential to give you the most bang for your buck – and it doesn’t have to cost you a cent. You already know the good that it can do for B2C companies, but what do you know about the benefits it can provide to B2B brands?
  • LEANDATA  |  FRIDAY, SEPTEMBER 9, 2016
    [Analytics] The Most Important Question
    Analytical. Sales operations pros are usually the people with all the answers. They’re the ones who can explain everything about how the company’s sales process works. and, of course, provide password information for forgetful reps. But the most important question can be the one they ask themselves. Why did you purchase that tool? Logical.
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 9, 2016
    [Analytics] Harvard Business Review report: Using analytics to create customer value
    We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a. Brands & Marketers
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Analytics] How to Build a Social Media Marketing Strategy That Balances Story and Budget
    This sort of tracking is most relevant when you are aiming to interest your audience, and it involves many of the digital tactics, tracking, and analytics that have become commonplace for social media marketers today. In 1848, James W. Laying the Foundation with Expectations. Good brand presence on a platform means accomplishing all three.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 9, 2016
    [Analytics] 5 Skills Every Demand Gen Marketer Should Master
    Demand Gen Skill to Master #1: Google Analytics. Google Analytics is the widely accepted standard in content measurement tools – and the first thing every demand-gen marketer should master. Only 21% of marketers are using analytics to measure marketing ROI for marketing engagement. You look at the data. Not sure where to begin?
  • CHIEFMARTECH  |  THURSDAY, SEPTEMBER 8, 2016
    [Analytics] High-performing marketers emphasize people over data, technology, strategy
    Analytics guru Avinash Kaushik stated it as his 10/90 Rule back in 2006: invest 10% of your budget in tools and vendors, but 90% in your people and their training. “But poetry, beauty, romance, love — these are what we stay alive for.” These are necessary elements to make personalization function. Fair enough. Ouch.). No, and no.
  • RADIUS  |  THURSDAY, SEPTEMBER 8, 2016
    [Analytics] 13 Must-Attend B2B Marketing Sessions at Dreamforce 2016
    Predictive analytics. The session is perfect for forward-thinking marketers looking to learn more about the future of B2B marketing. 8)  Got Analytics? Isaac Payne of Salesforce, and Robert Yocum and Steve Schultz of Esri show how to construct a data framework that enables marketing teams to build an incisive ecosystem of analytics.
  • RADIUS  |  THURSDAY, SEPTEMBER 8, 2016
    [Analytics] Intent Data Is Just One Piece Of The Predictive Puzzle
    B2B Marketing Predictive Analytics intent data marketing predictive segmentation using intent dataIntent data is one of the latest buzzworthy trends in predictive marketing, yet many companies in the predictive space have very different viewpoints about the pros and cons of leveraging intent data. The Rundown On Intent Data.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Analytics] 8 Necessities of a High-Converting Blog Design You Should Be Looking For
    Use Google Analytics to find your average user’s on-screen time. So, apparently, there’s a show on Disney Channel called Dog With a Blog. Yes, you read right. Despite this newfound hurdle, there are still several simple, data-backed features and tactics to help you attract more leads with a high-converting blog design. So, test it out!
  • VIDYARD  |  THURSDAY, SEPTEMBER 8, 2016
    [Analytics] Vidyard Announces 2016 Video Marketing Awards to Honor Excellence in Video Marketing
    KITCHENER, Ontario – September 8, 2016 – Vidyard today announced the 2016 Video Marketing Awards (VMAs) to recognize organizations, marketers and sales teams using video content and analytics in creative ways to connect with more buyers and deliver real results. Winners will be announced at Viewtopia Video Marketing Summit in San Francisco.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 8, 2016
    [Analytics] Advanced Analytics 101: Beyond Business Intelligence – DATAVERSITY
    Companies have been applying analytical methods since before the computer was invented. Today’s Advanced Analytics go beyond the capabilities of Business Intelligence. The post Advanced Analytics 101: Beyond Business Intelligence – DATAVERSITY appeared first on Opentopic. Marketing - Financial Services
  • SNAPAPP  |  THURSDAY, SEPTEMBER 8, 2016
    [Analytics] The History of the PDF and Its Marketing Limitations
    Recognizing that our reliance on the PDF format can be overlooked and create limitations for us, we have to ask the question: What do marketers hope to achieve from their PDFs without metrics or analytics to provide any data for benchmarks for success? Today there are millions (maybe billions?) of PDFs living on the Internet. Image source.
  • LEANDATA  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Analytics] Leadspace and LeanData Partner to Drive ABM with Unparalleled Combination of Predictive Analytics and Lead Management
    Leadspace is the B2B predictive analytics and data management solution chosen by seven of the 10 largest enterprise software companies. Unique Combination of Technologies Will Increase Conversion Rates for B2B Marketers. Partnership Combines Lead Routing, Matching, Predictive Data Enrichment. ” About Leadspace. www.leadspace.com.
  • OPENTOPIC  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Analytics] Google Analytics can now summarize your data with automated insights
    – Google’s making it easier for Google Analytics users to find the important trends in their data. The change is already live in the Google Analytics app for iOS and Android, where, in the Assistant screen, you should now see automatically generated insights. Brands & Marketers
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Analytics] How to Leverage Google Analytics for Digital Marketing Success [Presentation]
    Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively. Presentation via Slideshare: Need more information?
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Analytics] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Press Release:  New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. About Infer. Additional Resources.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Analytics] YouTube Views Don’t Matter – Here Are 5 Metrics That Do
    To find subscriber velocity: Go to Analytics, then Watch Time in the left navigation, which gets you here. “Wow, that YouTube video has got more than a million views already!” ” Have you ever thought this after seeing a company’s so-called “viral” video? Why are people watching it?” Not much, anyway. Not true.
  • HG DATA  |  TUESDAY, SEPTEMBER 6, 2016
    [Analytics] 3 Brilliant B2C Marketing Campaigns That Every B2B Marketer Can Learn From
    Humanizing technology – particularly in nascent industries like business intelligence, predictive analytics, and machine-to-machine learning – and communicating its perceived value in solving complex business problems – is no easy feat. A brand is no longer what we tell consumers it is, it is what consumers tell each other it is.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 6, 2016
    [Analytics] Introducing LeadREV by SnapApp
    With LeadREV, we’ve created the first-ever free tool for marketers to create interactive experiences out of those tired, static PDFs – with readership analytics and lead capture built right in. Unleash the potential of your PDFs. It’s hard to imagine running a modern marketing department without PDFs. 23 years to be exact. Not so much.
  • OPENTOPIC  |  TUESDAY, SEPTEMBER 6, 2016
    [Analytics] How a Google Analytics change may be skewing your view of SEO’s value
    The post How a Google Analytics change may be skewing your view of SEO’s value appeared first on Opentopic. – When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Tracking these statistics can literally.
  • OPENTOPIC  |  TUESDAY, SEPTEMBER 6, 2016
    [Analytics] How a Google Analytics change may be skewing your view of SEO’s value
    The post How a Google Analytics change may be skewing your view of SEO’s value appeared first on Opentopic. – When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Tracking these statistics can literally.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 5, 2016
    [Analytics] 5 Brands with Highly Successful LinkedIn Marketing Strategies
    As for Snapchat, brands are still trying to figure out how to use it—especially given its limited analytics. With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. Instagram and Twitter are locked in a battle to out-Snapchat each other. Google. Mashable.
  • ACT-ON  |  MONDAY, SEPTEMBER 5, 2016
    [Analytics] Marketing Jobs: The Outlook is (Still) Bright
    An introvert with a degree in economics might be well-suited for a job in data analytics. Although, as the industry matures it is separating out more into specific skills areas, such as content, SEO/SEM, analytics, and social media.”. Statistics and references have been updated. That’s impressive; so, where is our industry heading?
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 2, 2016
    [Analytics] Interesting Infographics: The State of Predictive Analytics
    Econsultancy and RedEye teamed up to release their Predictive Analytics Report 2016 , which was based on an online survey of almost 400 digital marketers and eCommerce professionals. Organizations were asked about their current use of predictive analytics as well as their strategies and expectations. So where does your company fit in?
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 2, 2016
    [Analytics] 4 Reasons Why Google Analytics is the 51st Shade of Grey
    The post 4 Reasons Why Google Analytics is the 51st Shade of Grey appeared first on Opentopic. – There’s a heightened necessity to understand better both who our customers are and what they do. ” This means it’s no longer enough to skim the surface. Brands & Marketers
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 2, 2016
    [Analytics] What’s the Best Platform for Live Video Marketing in 2016?
    As Hubspot pointed out, Facebook also offers robust analytics tools that makes live video creation, delivery and optimization that much easier. As the NFL season gets underway, you may notice something different—at least if you’re on Twitter. This is no desperation move on Twitter’s part, surprising as it may be to some. Facebook.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] IBM’s Watson Computer To Help Health Care Providers Save Money
    “The concept of Pensiamo was to provide some cognitive analytics or some artificial intelligence to help. Watson, the computer known for beating Ken Jennings at Jeopardy, is now branching into health care. The post IBM’s Watson Computer To Help Health Care Providers Save Money appeared first on Opentopic. Brands & Marketers
  • BIZIBLE  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] What is a "Full Path" Marketing Attribution Model?
    Overall, it’s an exhaustive approach to revenue-based analytics that provides insights at every funnel stage A full path attribution model is the most extensive method for attribution modeling. Reason being -- it’s detailed, comprehensive, and requires a significant amount of data tracking. What is a Full Path Marketing Attribution Model?
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
    Expertise in websites analytics and online user behavior is crucial for these global marketing endeavors. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. They also need cultural fluency.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] What B2B Marketers Need to Know About Social Media in China
    Weibo also provides Weibo Trend, Index, and Analytics, which are valuable insight tools for B2B marketers to conduct competitive and consumer analysis. If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. B2B marketers face a similar challenge.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] Buzzwords in Marketing Automation: Search Engine Optimization (SEO)
    Most website owners use Google Analytics or other similar tools to track their results. They see immediate cause and effect results for their SEO campaigns, but they don’t get long-term results with these analytics. Marketing automation tools provide tracking options that you can’t get with traditional analytics software.
  • INFER  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] How Predictive Analytics Impacts Your Account-Based Marketing Strategy
    In this episode, Sean and John discuss how to get over your fear of data, and why predictive analytics can benefit your account-based marketing strategy. The post How Predictive Analytics Impacts Your Account-Based Marketing Strategy appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.
  • ACT-ON  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] Why Empathetic Marketing Can Give Your Customers An Amazing Experience
    think the future of marketing is really embracing technology, things like machine learning, predictive analytics, all these things are coming to bear. Kevin: There’s so much data and such a focus on analytics and data-driven marketing, that in some way, I feel that marketers have almost overcorrected. Current Marketing Trends  .
<< 1 2 3 ... 63 64 >>