EveryoneSocial
JUNE 29, 2023
We define it as your people sharing your most important content to their social networks. It can also mean content that your employees find or better yet create themselves : day-in-the-life stories, a photo from a client visit, a video from a trade show, etc. To level set, what is employee advocacy? Pretty simple.
Exo B2B
SEPTEMBER 19, 2023
It requires deep thought, meticulous analysis and the ability to project your business into the future. Here’s an overview of the key stages we focus on: 1- B2B strategic marketing analysis Before you can chart a course, you need to know where you are. We then talk about competitive analysis and types of competitive strategy.
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Oktopost
MARCH 15, 2021
Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.
Exo B2B
JUNE 28, 2019
If you show your brand in a specialized trade show in your industry, will you get the reaction you want from the person you’re trading with? Creating or redesigning a B2B website is a process that begins with analysis and research needs. 3- Be active on social networks.
Exo B2B
MAY 1, 2020
Start by doing an analysis of your entire digital ecosystem. Social networks and directories: . Will the money you usually invest in networking and trade shows be reassigned to telecommunications tools? Even though we know it’s important! Your website, blog and rich content. Be precise and agile!
Exo B2B
JUNE 5, 2018
Thought leadership is characterized, among other things, by a steady and sustainable production of innovative content and analysis. These are the audiences that are targeted in our innovative approach but also, in a strategy that appeals to the media and social networks. The importance of media and social networks.
Exo B2B
MAY 2, 2017
But the latter are becoming more important, especially with the growing use of complementary solutions such as marketing automation or predictive data analysis. According to a study by McKinsey, email is 40 times more efficient than social networks to attract customers. This goes for almost any company.
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